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BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets


    • Nov 11, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 20m AVG DURATION
    • 100 EPISODES


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    Latest episodes from brightonSEO's podcast

    Alec Burns - Applying The Pareto Principle to Amazon Advertising

    Play Episode Listen Later Nov 11, 2019 18:43


    Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.

    Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing

    Play Episode Listen Later Nov 11, 2019 24:55


    Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account.  The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.

    Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand

    Play Episode Listen Later Nov 11, 2019 23:24


    Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand's customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?

    Louise Childs - Supercharging PPC performance with GA

    Play Episode Listen Later Nov 10, 2019 17:28


    Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.

    Corey Lendrum - De-Junking Google Ads Accounts

    Play Episode Listen Later Nov 10, 2019 21:24


    My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.

    Rob Watson - After 12 months of testing, why I'm moving all campaigns over to Smart bidding

    Play Episode Listen Later Nov 10, 2019 20:06


    This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.

    James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation

    Play Episode Listen Later Nov 9, 2019 21:41


    Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.

    Richard Falconer - Stacking the Adwords deck

    Play Episode Listen Later Nov 9, 2019 20:56


    Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.

    Nadya Birca - The use of PPC for multi-channel audience management

    Play Episode Listen Later Nov 9, 2019 19:26


    The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.

    Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation

    Play Episode Listen Later Nov 8, 2019 23:11


    Matthew's talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.

    Halide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best Practice

    Play Episode Listen Later Nov 8, 2019 18:05


    Machine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it's changing the way we are managing Google Ads accounts.

    Nils Rooijmans - Keeping an Eye on Google's AI using Scripts

    Play Episode Listen Later Nov 8, 2019 19:31


    Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use step-by-step approach to analyse the impact of some of Google Ads latest AI algorithms, as well as a way to regain some control using scripts.

    Damian Koblintz - Simplifying Attribution

    Play Episode Listen Later Nov 7, 2019 22:00


    Ever wondered why the numbers don't quite add up? This is a look at how modern attribution evolved to solve a problem of our own making, helped enable Brexit and generally gave us all a headache. Then some suggestions on how we might simplify our approach to valuation of media channels and customer interactions and act a bit more rationally.

    Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework

    Play Episode Listen Later Nov 7, 2019 23:54


    In this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing developers processes and tooling to deliver and monitor iterative improvements.  

    Michelle Vickerman - Advanced Supermetrics & Google Sheets for Dummies

    Play Episode Listen Later Nov 7, 2019 19:30


    Practical examples of exactly what you can do with Supermetrics, how to build clear dashboards by manipulating data in Google Sheets and why this is useful for accurate reporting and forecasting as well as time saving.

    Andraz Stalec - 5 false assumptions about your traffic

    Play Episode Listen Later Nov 7, 2019 21:04


    Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what's going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we've worked with numerous clients and learned that some assumptions are proven wrong more often than not.

    Rob Millard - How we got 2,000 journalists to start using audience data

    Play Episode Listen Later Nov 6, 2019 24:30


    In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.

    Kelly Edwards - How to use DataStudio to understand the impact of content

    Play Episode Listen Later Nov 6, 2019 16:04


    Finding the impact of content - both commercial and creative - can be difficult and involves a lot of different tools. From pageviews, rankings, search terms, CTR, conversion rate and more, it's a lot of data to process from different places. But by pulling data into DataStudio in a visual way, you'll save time and effort, giving more time to make those improvements.

    Yulan Lin - Data Studio: Developer Features and new product developments

    Play Episode Listen Later Nov 6, 2019 23:10


    Data Studio updates + developer features - how to use it to visualize and create dashboard for your data.

    Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them

    Play Episode Listen Later Nov 5, 2019 19:24


    Experts in marketing attribution since 2002, Mediahawk know how to track all of your conversions from all of your channels - whether that's digital, offline or by phone. Correctly identifying all of your conversions is key to creating a positive ROI for your business or your agency clients.  We'll show you what you're missing and more importantly, how to fix it!

    Stephen Pavlovich - Experiment culture: creating a culture that celebrates failure and drives performance

    Play Episode Listen Later Nov 5, 2019 18:09


    More and more companies recognise that the more they experiment, the faster they grow. But many are sabotaging their culture of experimentation – without knowing it. In this session, Stephen Pavlovich, CEO at Conversion, will show what they're doing wrong (and how they can fix it).

    Chloe Fair - Traffic vs conversions - how SEO and CRO can work together

    Play Episode Listen Later Nov 5, 2019 20:41


    SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages targeting a broad range of queries from high to low intent.

    Matthew Kay - Weighted sort: Google's not-so-hidden algorithm that could transform your marketing

    Play Episode Listen Later Nov 4, 2019 16:07


    Weighted sort is an algorithm - tucked away in certain reports within Google Analytics - that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA - but there are far wider reaching applications. In this session, I'll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.

    Azeem Ahmad - No Customer? No Problem! Tips to measure on site behaviour using signals

    Play Episode Listen Later Nov 4, 2019 19:10


    Many of us work with businesses that have a brick and mortar presence as well as a digital presence. Quite often, there is a disconnect between what happens online vs what happens online in terms of customer behaviour. In this talk, I'll show you some of the methods you can use to measure this online using behaviour signals - to help you improve your online performance.

    Adam Englebright - BigQuery without Analytics 360

    Play Episode Listen Later Nov 4, 2019 19:27


    Find out how to get around one of the major limitation of Google Analytics—unsampled data—without having to upgrade to 360, and explore the potential for analysis opened up by BigQuery.

    Wesley Maynard - Increase your level cap with the SEO Performance expansion pack

    Play Episode Listen Later Nov 3, 2019 21:22


    I'll be talking about how brining design, UX, technical performance, CRO, data dashboards and editorial skills into your daily work flow will make you a better SEOer. As a by product - you'll become indispensable to your clients/bosses.

    Ivano Di Biasi - SEOZoom a different approach to professional SEO Tools

    Play Episode Listen Later Nov 3, 2019 18:03


    SEO Tools innovation developing tools that help every professional involved in the SEO process, from keyword research to technical SEO and strategic copywriting.

    Dixon Jones - New development at Majestic

    Play Episode Listen Later Nov 2, 2019 19:24


    Majestic has spent the last year working on some new developments. Be among the first to find out what they are. If you are a blogger, there will be news. If you are a link builder, there will be a game changer.

    Joshua Hardwick - How to find link building opportunities using Ahrefs

    Play Episode Listen Later Nov 2, 2019 16:48


    Using Ahrefs' tools to find high-quality link opportunities quickly and efficiently.

    Will Hobson - How reactive PR can lead to LINKS

    Play Episode Listen Later Nov 2, 2019 11:52


    I'll be talking about using reactive PR techniques to aid your link building strategy. Everything from Love Island to heatwaves.

    Adrian Kempiak - Neadoo's CRM - a better way to report and communicate

    Play Episode Listen Later Nov 1, 2019 18:02


    My talk is about our fresh CRM, which provides better reporting possibilities for SEO Agencies.

    Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them

    Play Episode Listen Later Nov 1, 2019 18:22


    When looking at marketing campaigns, a lot of marketers don't take in to account all conversion channels - and this can lead to missing up to 60% of your conversions! This talk will help you identify if you're missing out, what you're missing out on and how to fix it.

    Ross Paton - Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI

    Play Episode Listen Later Nov 1, 2019 15:32


    Corvidae uses cutting edge data querying technology to combine normally siloed data. Using this unified data, it can analyse our clients digital marketing channels and ATL activity. This allows efficiencies in strategy to be unlocked, allowing more effective campaigns with reduced spend.

    Daiana Damacus - Why B2B product marketers must be brave to succeed internationally

    Play Episode Listen Later Oct 31, 2019 37:31


    B2B product marketers face a wealth of challenges when trying to integrate global digital marketing into traditionally offline manufacturing businesses. Daiana will address common issues faced by B2B brands including setting expectations, branding and targeting and share tips for how digital channels can effectively be used to win customers around the world

    Zanna Pupele - How to increase global traffic and rankings with answer box optimisation

    Play Episode Listen Later Oct 31, 2019 25:45


    In many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. Using examples from a recent case study, Zanna will demonstrate how optimising for these positions can have a positive impact on the rankings and CTRs of non-branded keywords in markets like Germany and Italy, as well as give you a competitive edge in the future.

    Olivia Lofts - Why translating your keywords and ads is a bad idea in PPC/paid media

    Play Episode Listen Later Oct 30, 2019 18:00


    This talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice when targeting international audiences and the first steps in getting your multi-lingual campaigns right.

    Anlieka Marconi - How to Drive Global Sales with Social Selling

    Play Episode Listen Later Oct 30, 2019 22:57


    Discover how social selling could change your approach to global sales and bring big results. Anlieka will share tips on how to develop a successful social selling strategy from choosing the right people and optimising profiles, to growing your network and maintaining engagement. She'll also discuss how social selling fits into a wider global social strategy and how to measure the results.

    Jake Potter - Using LinkedIn Paid Ads to support a lead generation campaign

    Play Episode Listen Later Oct 30, 2019 20:46


    Join Jake Potter, Global Social Media Manager at Colt Technology Services as he shares how Colt generated leads through an always on paid social strategy, focussed on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.

    Yumna Kumran - The Relationship Between Pop Culture and Social Media Marketing!

    Play Episode Listen Later Oct 29, 2019 17:01


    Both social media marketing and pop culture dominate our screens - be it our smartphones, TVs, tablets or laptops. The relationship between them isn't exactly Barack and Michelle Obama level, but it's certainly a strong one. In this talk, find out how pairing the two can be a match made in heaven.

    Marie Page - How to get Facebook Groups working for your business

    Play Episode Listen Later Oct 29, 2019 21:18


    Facebook itself is putting increasing emphasis on Facebook Groups with renewed focus on building communities rather than supporting commercial Pages. With a host of new features for Groups as well as significant algorithmic advantage, what can brands and businesses do to harness the opportunities that Groups offer? This session will look at how Groups can work for you as a business when put as a core part of social media strategy. You'll come away inspired with ideas and armed with practical tips on how to set up and run an effective Group.

    Hannah Clare - How we got Brighton to #BeMoreSnail

    Play Episode Listen Later Oct 29, 2019 17:35


    In Autumn 2018, we held a fundraising art trail to encourage the residents of Brighton and Hove to get out, #BeMoreSnail and enjoy the slower parts of life. This is an overview of our digital campaign and how we raised £300,000 for the hospice and achieved 31 million impressions on our hashtag over 10 weeks.

    Alex Major - Supercharge your Google Shopping campaigns

    Play Episode Listen Later Oct 28, 2019 19:35


    Simply listing your products on advertising systems like Google or Facebook isn't automatically going to take your revenue stratospheric. Sorry to burst that bubble. Google Shopping is super smart – sophisticated algorithms doing most of the hard work behind the scenes, it all seems hassle-free to start with. But scratch a little beyond the surface, and there are bundles of metrics and about a gazillion different ways to experiment. Getting it right, takes a whole lot of data wizardry. We've got some of the best brains in the industry optimising our custom bidding algorithms and product feeds, so why not let us guide you through this mathematical minefield?

    Frederik Hyldig - E-commerce PPC in an Automated World

    Play Episode Listen Later Oct 28, 2019 27:05


    As technology improves we see an increasing amount of automation in the field of PPC. With this comes democratization of the technology giving everybody access to the same possibilities. So how do you win in a world where the same advanced technology is available to everyone?

    Pınar Ünsal - Growing Ecommerce Revenue with Google Ads in a Declining Economy

    Play Episode Listen Later Oct 28, 2019 24:11


    To successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting. In my presentation I will not only talk about how the implementation of an Exact/BMM Keywords separated account strategy has had a proven track-record on lifting one of our client's ecommerce revenue, but also on how powerful smart shopping campaigns can be within your Google Ads strategy. Additionally, I want to dive in further and give useful, hands-on Google Ads optimisation tips such as examples of advanced audience strategies or the analysis of In-Store Visits for optimising the Omni-channel.

    Ciara Serrano Temprado - My traffic is gone! Where the heck did it go?

    Play Episode Listen Later Oct 27, 2019 15:45


    It's a checklist about what to do when you realise that you are losing organic traffic: which things should you check and some tips and ideas of what can you do to do to recover it.

    Rohit Nargunde - Getting the most from Bing Webmaster Tools

    Play Episode Listen Later Oct 27, 2019 14:56


    Search engine optimization is a two way street. As webmasters continuously try to adapt and improve their site to maximize traffic, search engine also continuously evolve their algorithm to meet the demands of changing ecosystem. Hear from Bing webmaster tools on what they consider as good SEO practices and learn about solutions to maximize your discoverability on Bing.

    Jeroen Maljers - Most Important PPC Updates From The Last 12 Months

    Play Episode Listen Later Oct 27, 2019 22:25


    With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it's nearly impossible to keep up. Swydo's Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns - everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.

    Danny McMillan - Amazon PPC - The Science Lab Of Your Amazon Business

    Play Episode Listen Later Oct 26, 2019 13:48


    How to implement a  series of strategy to improve your Amazon Sponsored Ads.

    Prabhat Shah - How to create Amazon Advertising campaigns without targeting any keywords?

    Play Episode Listen Later Oct 26, 2019 17:38


    Advertisers are now able to target customers by product or category. Targets can be similar products or complementary products. Category can be narrowed down to a specific subcategory or broad category. In both cases, you can add negative ASINs and exclude your own products.

    Katherine Khoo - Understanding Amazon's A9 Algorithm

    Play Episode Listen Later Oct 26, 2019 20:13


    In the game of multi-channel eCommerce, SEO is not just about Google. With 44% of product searches starting on Amazon, it's essential you're ranking well if you/your client sell here. So come and learn about how Amazon's A9 product ranking algorithm works and to ensure your products are being found.

    Mike Osolinski - Utilizing the power of PowerShell for SEO

    Play Episode Listen Later Oct 25, 2019 25:06


    PowerShell is a command line tool typically used by system administrators to automate network administration tasks however it's potential uses goes far beyond this purpose. This talk will cover a range of ways in which with little or no coding experience PowerShell can be used to perform SEO tasks such as connecting to API's, scraping webpages, manipulating data and much more.

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