creativeBTS

Jared Kleinstein is the Founder and CEO of Gondola, a platform that allows marketing and creative professionals to showcase their work on social media. Gondola has grown quickly in the sports community because creatives get access to performance metrics and are credited across any channel that posts their work. Jared was inspired to start Gondola through his work leading sports partnerships at Vine/Twitter and running his own successful production company, Fresh Tape Media. Brian and Jared chat about how creatives are building their own brands, why credit is so important in the marketing and creative industry, and how they have grown Gondola as a startup. Follow Jared Kleinstein on Twitter Check out Gondola

Giulia Zecchini is the Co-founder of Sneaker Sisterhood, a platform for women to create, discuss, and positively impact the sneaker culture. Sneaker Sisterhood has grown their community to over 14,000 people and worked with brands like Jumpman, Nike, and Adidas since it was created in 2019. Giulia is a commercial strategy leader and has worked at leading brands in sports and gaming like Formula 1 and FACEIT. Brian and Giulia chat about how to build an authentic community, how technology platforms like Discord and Instagram can help a community grow, and the best ways brands can work with communities. Follow Sneaker Sisterhood on Instagram. Follow Giulia Zecchini on Instagram.

Zach Soskin is the Co-founder of Voltage Management, an athlete and brand marketing agency specializing in athlete representation, brand strategy, content creation, and ownership. Zach started his career in grassroots football marketing at adidas before starting Voltage Management and working with athletes like Bryan Bresee, Travis Etienne, Olivia Miles, and Jewel Spear. Brian and Zach chat about why athletes can build such powerful personal brands, how athletes can develop their content strategy to achieve their goals, and best practices for brands that want to work with athletes.

Olly Hudson is the founder of Soar With Us, one of the UK's leading TikTok growth agencies with over $1.2M in advertising spend on TikTok per month. Brian and Olly discuss what makes TikTok a powerful channel for businesses, what organic videos perform well for businesses, and his strategies to effectively advertise on TikTok.

Megan Reyes is a freelance sports/athlete branding & social marketing consultant, and built her experience working at places like Blue Wire, The Athletic, 2K, and the Golden State Warriors. Brian and Megan chat about what makes a strong brand for an athlete, how athletes can start building their brand pillars, what athletes can do to differentiate themselves, and how brands can better work with athletes. Host: Brian Bosche Guest: Megan Reyes

Jesse Chuku was one of the top basketball players growing up in the UK, and had a successful college career in the States at Lehigh University and then professionally in Greece, Spain, and the British Basketball League. Since he stopped playing professional basketball last year, Jesse has become a content creator and amassed more than 3M TikTok followers and 620K YouTube Subscribers. Brian and Jesse chat about what it was like growing up in the UK playing basketball, how he transitioned to being a creator, the TikTok Creator Basketball Tournament at the GG3x3, and advice for other athlete creators. Host: Brian Bosche Guest: Jesse Chuku

Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.

Nat Balda is a Sr. Social Marketing Manager at Amazon Prime Video, and previously worked at Netflix and HBO. Brian and Nat go behind the scenes to talk about social media in entertainment, building a voice on a brand account, and the importance of social media in growing fan communities.

Christina Garnett is a Strategist with courses about social media on Hubspot Academy and work featured in the Next Web, The Startup, and Better Marketing. Christina's tweet encouraging people to join and introduce themselves to Marketing Twitter went viral, igniting the community and prompting over 2,300 replies. Brian and Christina go behind the scenes to talk about Marketing Twitter, the rise of niche social media communities, how to add value on social media, and how brands can better work with online communities. Follow Christina Garnett on Twitter Join the Marketing Twitter Slack Community

Johnas Street is a Sr. Global Social Media Manager at Cadence Design Systems, a company with over 7,000 employees that enables electronic systems and semiconductor companies to create innovative products. Before getting into B2B social media, Johnas was an American Idol finalist and acted on the BET show "Being Mary Jane". Brian and Johnas go behind the scenes to talk about the role of social media in B2B marketing, how to stay creative in B2B social media, and how to manage work life balance in social. Follow Johnas Street on Twitter: https://twitter.com/Johnas_Street

Caroline Murray is a Performance Manager at Dealer OMG, an online marketing agency with a focus on advertising for car dealerships. Caroline works with car dealerships around the country to create hyperlocal ads on Facebook and Instagram. Brian Bosche talks to Caroline about working in an industry that's being forced to innovate, how to create engaging ads on social media, the best ways to report performance metrics to clients, and what marketers in other industries can learn from local car dealerships.

Rudy Willingham runs an agency with a focus on making ads people want to see, not have to see, and previously worked at WONGDOODY and DNA in Seattle. Rudy's creative work has been featured on ESPN, NBC, and Yahoo, and he has over 75,000 Instagram followers and over 750,000 TikTok followers. Brian Bosche talks to Rudy about why he started his own agency, how he developed his creative focus, how to build a social following, and why creatives should showcase their creative work through personal projects.

Nik Conklin is the Head of Content at :betr, a media company with the mission to give people experiences that make them think, celebrate, embody and dream of a more positive world around them. Nik was previously the Senior Director of Creative Solutions at Clemson University. Brian Bosche and Nik go behind the scenes to talk about producing consistent content with a small team, creating content during a pandemic, building creative teams, and how to prioritize different types of content across channels.

Paul Bae is the Director of Social Media for the Oklahoma City Thunder, a professional basketball team in the NBA. Paul has previously worked in a number of different industries outside sports as well at companies like Google and CBS. Brian and Paul go behind the scenes to talk about social media in sports, managing the growth of a social team, capturing ROI, and innovating with new technology solutions.

Alexis Robinson is the owner of One Brand Agency, a brand management agency that focuses on building brands for athletes and influencers. Brian and Alexis go behind the scenes to talk about athlete branding, what athletes can do to attract brands and partnerships, and best practices for brands when they work with athletes and influencers.

Mo Mooncey, aka "The Hoop Genius", is an NBA Analyst and Presenter at Sky Sports in London. Mo is also the Founder of Hoop Genius, a popular basketball YouTube channel and podcast in the UK. Mo went from writing and producing videos in his dorm room to being on the NBA Heatcheck on Sky Sports. Brian and Mo go behind the scenes to talk about how Mo got started creating content, how he grew his audience, and how he leveraged his work for better opportunities in media.

Geoff Miles is the VP of Marketing at Bev, a beverage brand that promotes female empowerment in business and beyond. Geoff was previously the Co-Founder of Collective Agency that supported progressive political and social organizations through original digital campaigns. Brian and Geoff go behind the scenes to talk about starting a new brand, growing an audience, focusing on specific marketing efforts early on, and Bev's launch of a new media platform, Made By Chicks.

Matthew Desmond is the Founder of the Sports Creative Community, a group of creative professionals in the sports industry with over 4,800 active members. After working on creative teams at sports and media organizations, Matthew saw a need to bring together the sports community to collaborate and share best practices. In just two years, the Sports Creative Community has a thriving Slack group, regular events, a podcast, and more. We go behind the scenes to talk about growing membership in a community, strategies for keeping members engaged, and building a community culture.

Elizabeth Paige Fierman is a Senior Manager for Events and Marketing in ESPN's Audio Division. She develops and executes on events and marketing programs for all live podcasts and broadcast events for titles including: Golic and Wingo, 30 for 30 Podcasts, Jalen & Jacoby, Fantasy Focus Football, Ariel Helwani's MMA Show and College GameDay. We go behind the scenes to talk about building communities, podcast marketing, and the power of events for podcasts and broadcasts.

Jason Schulweis is the SVP, Head Partnerships at Morning Brew, a B2B media company that covers a wide variety of topics and has over 2M subscribers. He oversees the Revenue Org, consisting of Sales, Account Management, Integrated Marketing, Strategy/Operations and Copy/Creative. His team drives company revenue through native content campaigns that live on Morning Brew's network of media properties and platforms. Previously, Jason was at MediaLink as a Senior Vice President, focusing on marketing, sales and communications strategy. We go behind the scenes to talk about building a B2B media company and the launch of Marketing Brew.

Todd Radom is a graphic designer who is responsible for many of the logos used in American sports, including the Washington Nationals, Los Angeles Angels, the Super Bowl, and the Basketball Hall of Fame. We go behind the scenes to talk about his work for the BIG3 Basketball League where he collaborated with Ice Cube to create the teams' logos and uniforms.

Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. For the past two years he has been overseeing programming and production of Tribeca X, a special section of the Tribeca Film Festival that recognizes branded storytelling with a selection of films, a conference, panels, screenings and a juried award in several categories. Previously, he spent 6 years as Producer at Thinkmodo the world's leading viral video agency. There, alongside the Co-Founders, Sam created videos for clients including Warner Bros., Sony, Paramount, Oakley, Verizon, Amazon, YouTube, and others. Collectively, their videos have earned more than 2 billion views on YouTube and Facebook and have generated global media coverage. Sam was with Thinkmodo until the company closed in 2018 and recently formed his own media and production company called Mostly, Inc. which will develop and produce various types of original and branded content. We go behind the scenes to talk about branded entertainment and some case studies from his time at Thinkmodo.

Brian Gundell is the Principal Creative Director at the Brian Gundell Graphic Design Company and has worked with many sports organizations including the University of Washington, Miami Dolphins, Kansas City Chiefs, San Diego Padres, San Francisco Giants, and D.C. United. We go behind the scenes to talk about how Brian became one of the most prominent designers in sports branding, how to design a team's logo and brand, and then dive into a case study on how he managed the process to rebrand the Sun Belt Conference.

Junae Brown is the Founder of Browned 2 Perfection Agency and marketing strategist. She can also be found on twitter as the "Beyoncé of Marketing". We go behind the scenes to talk about her journey working in the music industry, starting her own agency focused on authenticity marketing, and how she put the launch strategy together for the Music Stars Live App.

Alicia Johnston is the Senior Manager of Content and Communications at Sprout Social, a leading social media management platform for businesses. We go behind the scenes to talk about social media marketing, consumer trends, and the Sprout Social Index, a state of the industry report on social media that brings together insights from consumer and marketer surveys.

Jazerai Allen-Lord from Crush and Lovely is well known as a creative and for her work in the sneaker industry. She was one of the most recognized bylines on a sneaker blog called "Kicks on Fire", and was recently featured on Lena Waithe's Quibi show "You Ain't Got These". We go behind the scenes to talk about her work driving the strategy and product design for Reebok Classic's “It's a Man's World” (crossed out) campaign, and what it's like launching a sneaker collection.

Tyler Brosious was a Digital Content Manager at the XFL, a professional American football league that unfortunately had to shut down operations just 5 weeks into their first season due to the COVID-19 pandemic. Before shutting down, the XFL brought in over 3M viewers in its first week, and built a large following of fans through it's digital and social media efforts. We are going behind the scenes to talk about how the XFL executed on their marketing strategy to launch the league.

Meagen Eisenberg is the CMO at TripActions, the leading corporate travel and expense management platform that combines industry-leading technology with best in class travel agency service. We go behind the scenes to talk about building a marketing organization, adapting a marketing strategy in the face of the pandemic, and the #PassThePlane Challenge that connects people even while most business travel is suspended.

Keith Stoeckeler, VP/Group Director, and Elliot Gerard, VP/Creative Director, are from MKTG, a global lifestyle marketing agency that specializes in working with leading brands in sports, retail, B2B, live experiences, and hospitality. We talk about working with clients during the pandemic, building virtual experiences, and working with sports teams while leagues are suspended.

Andrew Grinaker is on the marketing team at Tableau, a software company that makes it easy for businesses and individuals to see and understand data. We talk about how Tableau put together the COVID-19 Data Hub, a resource that provides trusted data for organizations and individuals to do their own analysis to understand the impact of the pandemic.

Ari Chambers is a Social Producer and Talent at Bleacher Report. We talk about the #inhousechallenge from House of Highlights that encouraged people to get creative with trick shots at home, HighlightHER, an Instagram and TiKTok account Ari runs that is powered by House of Highlights, and the WNBA Draft.

Every week, join Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, as he interviews leading marketing and creative guests. If you're interested in the marketing and creative world, this podcast will go behind the scenes to explore what it really takes to launch a great campaign.