Podcasts about grapevine6

In this follow-up episode, we again talk with Mike Orr.  The first episode with Mike was released back in January 2020.  Since then, lots has changed for Mike as he's currently enjoying a sabbatical after a 10 year run co-founding, building and successfully exiting Grapevine6 the SaaS leader in Social Selling in the Wealth Management, Banking and B2B Sales Space.  In his last role at Seismic, the acquirer and an industry leader in Sales Enablement technology, he was the GM of LiveSocial.  We discuss some important considerations for entrepreneurs looking at making an exit.  He offers some sage advice from his experience including building the next level of management team to grow the business so it won't fail if the owners leave.  You need to run the business, but the business must be able to run without you.  The team of co-founders at Grapevine6 set expectations and had conversations along the way to ensure all were aligned for a successful exit.  We are excited to be bringing you this follow-up episode with Mike and hope you're inspired by our conversation.

Is there a single CEO or sales leader out there who wouldn't want to see their sellers hit 160% of quota? Well that's exactly what SAP, a client of Seismic's was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about this amazing case study. Amongst other things, Steve lives and breathes social selling and personal branding himself and specifically calls it buyer-centric social selling, which you can learn more about in this episode. What you'll learn in this episode: The mindsets, skillsets and toolsets you will need to build a successful personal brand and be successful at social selling. What metrics you should be looking at as it pertains to personal branding and social selling. How to build credibility by SHOWING to your prospective customers that you have walked many miles in their shoes. What the difference is between personal branding, thought leadership and social selling. Why relevancy is the most important thing in personal branding and social selling, and how to build relevancy. How to build your personal content strategy. Steve's recommendations: Think of LinkedIn as a giant ongoing business conversation. Make sure you aren't just counting the wins, but also the losses. How much better active social sellers perform compared to their non-active counterparts Social Selling isn't about fixing broken companies, it's a way to help already successful ones get even better. The qualitative data - the individual success stories are often the most direct way to measure success and evaluate performance... and it helps to incentivize and encourage others to get on board. The labels don't necessarily matter. What matters is the opportunity and the mindsets, skillsets and toolsets. The best sellers have been marketers and the best marketers have been sellers at some point in their careers. Also the best sellers have been buyers. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Steve is looking forward to testing out more personalized video in social selling. Steve can't stand all the cliche prospecting messages that we have all likely grown to hate over the past several years (e.g. “how are you doing in these unprecedented times?”). Many more examples mentioned in the episode if you need a good laugh. Proofpoint's POV:We at Proofpoint are all in on personal branding and social selling. The majority of our business has been built via those efforts, and we are now building out training courses for our clients and the community at large.  Marketing is changing. Corporate brands are being built on the backs of employee personal brands, and we are really starting to see the emergence of the “employee influencer”. Interestingly, SaaS companies are the ones leading the charge here, with organizations like Gong, Dooly, Alyce and of course Seismic taking it to the next level. What's interesting is these organizations are selling products. Yet when we look at service companies, whose entire business model is built on personal relationships, and most of them are still following the old playbooks. The only caveat is marketing agencies

Is there a single CEO or sales leader out there who wouldn't want to see their sellers hit 160% of quota? Well that's exactly what SAP, a client of Seismic's was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about this amazing case study. Amongst other things, Steve lives and breathes social selling and personal branding himself and specifically calls it buyer-centric social selling, which you can learn more about in this episode. What you'll learn in this episode: The mindsets, skillsets and toolsets you will need to build a successful personal brand and be successful at social selling. What metrics you should be looking at as it pertains to personal branding and social selling. How to build credibility by SHOWING to your prospective customers that you have walked many miles in their shoes. What the difference is between personal branding, thought leadership and social selling. Why relevancy is the most important thing in personal branding and social selling, and how to build relevancy. How to build your personal content strategy. Steve's recommendations: Think of LinkedIn as a giant ongoing business conversation. Make sure you aren't just counting the wins, but also the losses. How much better active social sellers perform compared to their non-active counterparts Social Selling isn't about fixing broken companies, it's a way to help already successful ones get even better. The qualitative data - the individual success stories are often the most direct way to measure success and evaluate performance... and it helps to incentivize and encourage others to get on board. The labels don't necessarily matter. What matters is the opportunity and the mindsets, skillsets and toolsets. The best sellers have been marketers and the best marketers have been sellers at some point in their careers. Also the best sellers have been buyers. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Steve is looking forward to testing out more personalized video in social selling. Steve can't stand all the cliche prospecting messages that we have all likely grown to hate over the past several years (e.g. “how are you doing in these unprecedented times?”). Many more examples mentioned in the episode if you need a good laugh. Proofpoint's POV:We at Proofpoint are all in on personal branding and social selling. The majority of our business has been built via those efforts, and we are now building out training courses for our clients and the community at large.  Marketing is changing. Corporate brands are being built on the backs of employee personal brands, and we are really starting to see the emergence of the “employee influencer”. Interestingly, SaaS companies are the ones leading the charge here, with organizations like Gong, Dooly, Alyce and of course Seismic taking it to the next level. What's interesting is these organizations are selling products. Yet when we look at service companies, whose entire business model is built on personal relationships, and most of them are still following the old playbooks. The only caveat is marketing agencies

Learn how to craft a story that leads people to your product with Steve Watt. He's the VP of Marketing at Grapevine6, and brings a plethora of experience to the podcast! https://www.cavesocial.com/steve-watt/

The buzz: “B2B sellers have tremendous success when integrating social into their process…Modern buyers are digital-first buyers…B2B social sellers outperform peers who don’t use social by 72%.” go.forrester.com How can your sales team drive brand awareness and accelerate your account-based marketing (ABM) strategy to convert top prospects into customers? Leverage their social presence. Digital selling has become increasingly important in building long-term customer relationships and repeat business. If your sales team isn't including it in ABM, they’re missing out. We’ll ask Steve Watt at Grapevine6, Kristina Jaramillo at Personal ABM, and Paroma Sen at SAP for their insights on how to get your marketing and sales teams to collaborate on ABM strategy, identify target accounts and key influencers, reach the right decision-makers with targeted content, and measure the impact of your ABM campaign. Join us for Accelerating Account-Based Marketing: Integrate Digital Selling.

Today we rebroadcast our conversation with Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we rebroadcast our conversation with Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When face-to-face conversations became difficult due to COVID, the magic of ABM had to happen on social media. Twitter, Facebook, and especially LinkedIn became hives of business conversation online.  In this episode of The ABM Podcast, Steve Watt, VP Marketing at Grapevine6, talks with Brandon about how to do ABM on social media during the pandemic and beyond. Brandon and Steve discuss: Who Steve is and what Grapevine6 is doing What people get wrong about ABM How ABM fuels inbound marketing The role branding plays in ABM Where marketing leaders can get started doing ABM on social platforms The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The buzz: “When I got started in sales, I would create scripts based on what I heard from the best sales reps around me…but… every sales rep I tried to copy was doing something different…I couldn’t close a deal for the first 18 months…then something clicked…I learned how to read a conversation, understand tone and intonation…to build genuine relationships with my prospects. I stopped trying to automate what needs to be personal.” (S.M. Lowisz, Jan. 2020, forbes.com ) Reality check! Many sales leaders are getting lazy and resorting back to scripts. How bad it is? HubSpot reports that the computer software industry converts only 22% of opportunities to deals. Do the math. Is 78% of your sales team’s time a financial waste? The cure: non-stop coaching, optimized content, real insight, no scripts! We’ll ask Juliana Stancampiano at Oxygen, Julio Viskovich at NexLevel Sales, and Mike Orr at Grapevine6 for their insights on Lazy Leaders Use Scripts: Strategies to Better Sales Enablement.

The buzz: Hard to imagine, but not so long ago, products and services were sold in the physical world and salespeople were the go-to experts before a sale. Remember being invited to coffee or lunch by a salesperson? But consumer habits change, often due to technology. Over the past few years, social selling has gained the attention of sales professionals. With nearly 3.6B people now using social media worldwide, and consumers now 5 times more reliant on digital content than in the early 2,000's, the digital space is here to stay. Social selling is defined as when salespeople use social media to interact directly and build trust with target audiences until prospects are ready to buy a service or product. [digitalmarketinginstitute.com, statista.com, businesswire.com] We'll ask Jason Taylor at Grapevine6, Julio Viskovich at NexLevel Sales, Chris Diskin at TIAA and Brandon Bornancin at Seamless.AI for their take on The Future of Digital Selling: Coming to Your Favorite Social Media.

The buzz: Hard to imagine, but not so long ago, products and services were sold in the physical world and salespeople were the go-to experts before a sale. Remember being invited to coffee or lunch by a salesperson? But consumer habits change, often due to technology. Over the past few years, social selling has gained the attention of sales professionals. With nearly 3.6B people now using social media worldwide, and consumers now 5 times more reliant on digital content than in the early 2,000's, the digital space is here to stay. Social selling is defined as when salespeople use social media to interact directly and build trust with target audiences until prospects are ready to buy a service or product. [digitalmarketinginstitute.com, statista.com, businesswire.com] We'll ask Jason Taylor at Grapevine6, Julio Viskovich at NexLevel Sales, Chris Diskin at TIAA and Brandon Bornancin at Seamless.AI for their take on The Future of Digital Selling: Coming to Your Favorite Social Media.

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.  NEWS ITEM OF THE WEEK How to Get More from Your Social Media Partner https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner INTERVIEW OF THE WEEK    Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.   Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies.  Learn more about Mike:  Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/ Visit the Grapevine6 website: https://www.grapevine6.com/ OUR CONTENT MARKETING IDEA OF THE WEEK    How to Use Images to Increase Search Visibility and Get More Clicks  https://contentmarketinginstitute.com/2019/11/images-search-visibility/

The Pivotal Role of Branding in B2B In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand. Topics discussed in this episode: How branding can play a pivotal role for B2B companies during tough times. [6:36 / 10:38] How shall CMOs address the ROI question? It’s about the timeline and aperture of the measurement. [29:10] What’s the most impactful thing we marketers can do right now? [35:09] Top advice Steve got from his mentor. [39:20] Resources & links mentioned in this episode: Steve Watt on LinkedIn Grapevine6 SAP Merrill Lynch UBS Christopher Lochhead Mark Wright, CCO at Firmax Transcript SPEAKERS Christian Klepp, Steve Watt Christian Klepp  00:08 Hi, and welcome to the B2B Marketers on a Mission podcast. I'm your host Christian Klepp, and one of the founders of EINBLICK Consulting. Our goal is to share inspirational stories, tips and insights from B2B marketers, digital entrepreneurs, and industry experts that will help you to think differently, succeed and scale your business. Christian Klepp  00:29 Ladies and gentlemen, welcome to this episode of the B2B marketers in the mission podcast. I'm your host, Christian Klepp and today I've got a special guest on the show who up to about two weeks ago was a complete stranger. And that's the power of LinkedIn, connecting with equally passionate individuals for you. So Mr. Steve Watt, welcome to the show. Steve Watt  00:49 Thanks, Christian pleasure being here and it was really great to meet you over LinkedIn. Take it on to zoom as what does these days, Get acquainted and realize we're fellow travelers and a lot of aspects of marketing and customer experience and other things. And, here we are. So this is great. Thanks for having me on. Christian Klepp  01:10 No problem. All right, let's get this party started. Why don't you tell us a little bit about yourself and what you do? Steve Watt  01:17 Sure. I'm VP marketing at Grapevine6, which is a enterprise social engagement platform. We empower people, primarily people in large financial services firms and tech companies and professional services firms to make the most of LinkedIn and other social platforms by helping them find the right content and to share it and engage with it in a very compliant way, which is a big issue in financial services. So I lead the small but growing marketing team here and we're a 60-person company right now. That is powering through the COVID environment, powering through recession or whatever was going on, and we've got a pretty ambitious future ahead of us. Christian Klepp  02:11 Well, that's amazing. Thanks for sharing that. So Steve, what are you currently working on that you're that you're really excited about? Steve Watt  02:22 Well, it's really interesting at Grapevine6. I mean, the company's had a lot of success over the last few years. And no thanks to marketing. I mean, the company has been thriving and growing based on great product, great client service, and great sales, and great selling, and marketing really hasn't been there. And so I just joined a few months ago. And really, my mandate is to build that engine of growth and help lead us into the next phase of growth. And it's really interesting because I've been in large companies. I've been very small early stage startups. And here we're in this nicely in between place. And we've got some amazing customers and powerful product and, but really no marketing function. So it's really going back to first principles about what does an organization need to build in terms of a powerful marketing fu...

In today's show called "Learn How Personal Branding Can Have an Impact on Personal Selling" I talk with Mike Orr, Co-Founder of Grapevine6. Personal brand has been something we've heard about in selling for a while, especially in professional services.  It's a big topic I think sometimes can feel a little obtuse. How do you define a personal brand and why is it important for sales professionals?  "Personal brand is the sum total of your external communications about yourself--how you represent yourself, the things you talk about in a public forum--even the things you talk about in private forums--how you represent yourself in the interactions you have with your prospects and customers. That sum total is really what represents your brand." One of the things we're talking about now is shifting from just looking at it as your brand to really what's your digital presence? How do you show up when someone's trying to look you up digitally? Because that's where everyone's starting now. What should my brand be? Should people be thinking about certain focus areas or certain areas of consistency? Should they alternatively just say, "Hey, listen, just be yourself," and that's who you are? What are some things you recommend to help be consistent in sharing content? What are some best practices you recommend to just be better at sharing consistently? I think social is fundamentally the best starting point for building a personal brand because it's interactive. Mike answers these questions, shares what is and isn't working, and a lot more.  Listen in now or read the full transcription on the Heinz Marketing blog starting Mon. 8/3/20 at 6am PST. Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. 

In this episode Shahin chats to Steve Watt the VP of Marketing at Grapevine6 about Account-Based Marketing and about how to go about planning your first campaign. Steve Watt is VP Marketing at Grapevine6, the enterprise social engagement platform trusted by many of North America's largest banks, wealth management firms, insurance companies, and technology providers. Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long.

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue.In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success. A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible.For more about Steve and this Marketing Spark episode, check out the show notes.

Chad Burmeister, the AI for Sales Expert, will discuss the Future of Social Engagement with Brian Cook, CRO of Grapevine6. In this episode, you will learn: How AI can be leveraged to personalize content for social engagement Why is social engagement more important than ever before for executives? What tools & technologies are most important in today's selling environment?

Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today's episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling. Topics covered in the episode: Social selling tips to help boost the overall sales process Common challenges faced by sales teams today with tips for overcoming them Innovative tips for sales teams to prospect better and shorten their overall prospecting time!

In this episode we talk with Mike Orr, Co-founder of Grapevine6, a leading enterprise social and digital sales engagement platform.  Mike talks about the value of the client and building trusting relationships with both them and others that you surround yourself with.  We also talk about how his networking and relationships that he's formed over the years pay off.  He offers some surefire advice about working outside of your comfort zone and spending quality time and enjoying special moments with your family.

This week on The B2B Mix Show, we speak with Mike Orr of Grapevine6 about the role of personal brands and your company's social media. If you have customer-facing employees on social media they are representing themselves and your brand. So, it's critical to offer them help and guidance to creating an online presence that customers and potential customers view as valuable.  During our conversation, Mike points out: How marketers can help customer-facing employees and leaders improve their LinkedIn presence to help them build credibility and their personal brands. Why it's important for individuals to add their own value and not solely rely on the content of the brand. How training programs and mentoring/coaching can help your customer-facing employees improve their online brand. What the best mix of content is to share. And more! Want to connect with Mike online? Twitter: @mikeorr8 Twitter: @Grapevine_6  LinkedIn: https://www.linkedin.com/in/mikeorr/ LinkedIn: https://www.linkedin.com/showcase/grapevine6-app/ -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line. Show NotesConnect With: Mike Orr: Grapevine6 // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Orr, Co-founder and COO of Grapevine6 (an enterprise social and digital sales engagement platform) speaks to us about the importance of a good end-to-end user experience while discussing innovative digital marketing and social media marketing trends within the B2B marketplace. About Grapevine6: Grapevine6 serves to be a powerful, personalized content engagement platform that allows your sales force to start valuable conversations and build trusted relationships with the right buyers at the right time. Grapevine6 was recently named a Leader in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019. Top ten takeaways from the episode: “There is a growing demand for social engagement tools. It’s really because the most influential relationship is between the salesperson and the buyer and this is slowly moving to social.” “Any tools that can help salespeople engage authentically with customers will always be very valuable.” “Our customers build social selling programs using Grapevine6 to publish content and engage audiences on social globally.” “One of the things that work really well in this market is featuring employees that work on a project through various pieces of content.” “We use AI to analyze digital footprints to recommend content that is a best-fit for a specific account or specific contact. We tie content into personalisation basically.” “Creating a consistent customer experience across digital and self-serve channels is important throughout any Marketing or Sales campaign.” “We are seeing alot of video being used by both marketing and sales teams to create value.” “Whenever we see success in any content distribution program, marketing can’t keep up with creating personalized content at scale. That’s why outside tools that help you find relevant third-party content come handy.” “The industry is trying to get towards better attribution today. You can’t have a simple attribution model anymore.” “Understanding what the sales team needs is critical to content creation, in order to understand what the end customer needs to see.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

One of the benefits of podcasting is the education attained through each and every one of our guests. This is episode is perhaps more true than others. In episode 7, we are joined by Jason Taylor with Grapevine6. Jason is the Director of Parnterships and Channel Sales. His particular focus is in adding value for […]

Back from a week in the sun and raring to go, this week’s show I address some important considerations about LinkedIn’s future direction.   Main Story “LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam” It’s been a tough month for LinkedIn, disappointing results have led to many commentators really questioning their strategy and direction. Amongst the many negative (sometimes harshly so) articles I read this week I found the following one from Techcrunch which includes the horrible quote above the most interesting; LinkedIn Problems Run Deeper Than Valuation   In response to al the negative press LinkedIn’s CEO gathered LinkedIn staff together to give them a motivational talk, amazingly they filmed it and released it on Slideshare! They didn’t go so far as to reveal the 7 year plan he refers to but I still have to applaud the openness of sharing this talk.   On a more positive note LinkedIn are running their first advert at the Oscars this weekend to an estimated audience of nearly 40 million. Narrated by Jeff Weiner himself, the commercial, called "You’re closer than you think," tells the story of when NASA used LinkedIn to look for its next astronaut. The networking website says its data found 3 million users who were qualified to apply for the role. https://youtu.be/V_cz6Xt-SZM Save to Contacts has now been retired, the ‘relationship’ tab still shows for first tier connections and anyone you have previously saved (minus the ‘who introduced you’ section) but you can no longer save 2nd or 3rd tier connections. Disappointing but not at all a surprise.   Interview with Joe Pulizzi The king of content marketing! You can listen to the full episode here, or simply search for Winbusinessin on iTunes Cool Thing   This weeks cool thing is a free web tool that allows you to collate content relevant to specific connections for sharing with them via email or LinkedIn message.   The site is called Grapevine6 and this feature is the ‘engage’ feature which can be accessed below; http://engage.grapevine6.com/   Sharing highly relevant content is a great way to build trust and this tool makes it really easy.     LinkedIn A F Q   Question - I'm looking to transition into a variety of industries and would like to leave my industry space blank. I see many posts in your Help Forum regarding this issue but I don't see any solutions. Is it possible to leave the industry section blank?   Answer - I understand your frustration but at the moment, it is not possible to leave your industry field blank. I can assure you though that this is a field that Recruiters are advised to ignore when searching because it is notoriously unreliable. Many people select the wrong industry either by accident or misunderstanding its meaning - for instance an HR Manager in an Accounting firm puts 'human resources' as their industry rather than 'Accounting'. Recruiters are usually aware of this and therefore avoid the field when searching.   Provided you complete your profile thoroughly and use the correct keywords, I am sure you will be found for the right opportunities, irrespective of industry.