Podcasts about selling tips

In today's episode of the No Broke Months Podcast, we dive deep into the importance of establishing standards and accountability to lead a successful sales team. You'll learn how to implement practical strategies—like calendar invites, video introductions, and lender connections—that move the sales process forward and foster stronger client relationships. Dan Rochon shares actionable insights on creating team alignment, improving sales performance, and overcoming common challenges when working with buyers and sellers. If you want to drive results and keep your sales cycle running smoothly, this episode delivers the framework to help you do it.What you'll learn on this episodeSet Clear Standards: Establish minimum performance standards to guide your team.Track Metrics: Monitoring performance is crucial to intentional improvement.Use Presumptive Language: Sending a calendar invite with a presumptive close helps train your clients to say yes.Short Introduction Videos: Personalize your approach with a 10-second video introducing yourself to buyers.Introduce a Lender: Leverage your relationship with a lender to build trust with clients and streamline the process.Follow-Up Speed Matters: The quicker your lender contacts the client, the better the results.Accountability Drives Results: Weekly accountability meetings help boost team performance.Success Comes from Collaboration: Rally behind team members who fall behind to ensure their success.The Power of Yes: Every step in the sales process should be designed to get your client to say yes.Empathy and Persuasion: Being empathetic while persuasive will create better outcomes for your clients.If you want to build a sales process that inspires client trust, drives team accountability, and creates predictable results, this is your next step.Teach to Sell gives you the full framework for leading clients and teams with clarity, empathy, and influence—without relying on pressure or guesswork. Inside, you'll learn the exact language, leadership skills, and process structure that top agents and leaders use to create No Broke Months.Preorder Teach to Sell today and start mastering the systems that build consistent success.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeGoogle Calendar Invitations: Use this tool to schedule and confirm meetings with clients, reinforcing their commitment to you.Lender Introduction Template: Learn how to introduce clients to your preferred lender via text message.Video Introduction Tips: Film quick 10-second intro videos to build rapport with prospective clients.Sales Process Steps: The key steps in the sales process—setting appointments, building relationships, and keeping clients engaged. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Struggling to grow basil microgreens? In this video, I'll show you how to master basil microgreens from seed to harvest using the exact methods I've perfected over a decade of running one of Canada's largest microgreens farms. Discover pro tips for faster growth, vibrant color, aromatic flavor, and how to avoid common mistakes that ruin crops. Whether you're growing as a hobby or building a profitable microgreens business, this guide will give you everything you need to grow perfect basil every single time. FREE RESOURCES:

Listen to Ian, an elite Levinson agent, as he shares his ideas, sales concepts and secrets which help make him super successful in our industry. Bill will uncover Ian's continued success for the past 12 years even through the pandemic and difficult economic times. After listening to Ian and Bill, we guarantee that you will walk away with at least one sales idea to elevate your practice. Ian W. Bio:   Ian began his career as a life insurance agent when he worked at a call center. After less than a year of working in the trenches, as a fast learner, he became the top producer. From there, he used his expertise and in-depth knowledge to expand beyond the corporate world by starting his own business and becoming an independent life broker.  With over 15 years of financial services experience, Ian has a strong passion to serve his clients abundantly. He first does this by going above-and-beyond the norm of continuously staying up-to-date with the rigorous industry standards, underwriting regulations, and code of ethics. Secondly, he's contracted with more than 30 life and health carriers and licensed in more than 30 states. What this means is with a wider network, he's more available to better serve his clients and match them with literally the best life and health insurance rates among highly rated companies.  Although, based on his title, it may seem as though he primarily serves federal employees, he can assure you, this is not the case. His services also extend to ANYONE looking for life insurance or medical coverage. In addition, Ian's firm understanding of all the underwriting specialties and nuances for many companies, is a big plus for his clients. He can easily pair them with the right company most suitable to their health, budget, and needs. This saves his clients tremendous time, money, and headaches. Ian also brings the highest degree of exceptional service. He listens thoroughly to all his clients' needs and works diligently with them to implement a well-grounded plan that helps meet their financial, health, and coverage concerns. He believes that putting his clients first and maintaining the utmost level of professionalism is a must that has never steered him wrong. For what he's accomplished, his clients are forever grateful for his high level of service, honesty, transparency, and integrity. They value him as a professional broker, adviser, and friend who genuinely cares about their well-being by solely looking after their interest only. Ian W. Website: https://feglilifesavings.com/ Check us out online: Agent Back Office Site: LevinsonAndAssociates.com Facebook: @levinsonandassociates X: @levinsonassoc Instagram: @levinsonandassociates Threads: @levinsonandassociates LinkedIn: @bilevinson  Podcast: levinson.libsyn.com Youtube Library: @thelevinson1

Listen to Ian, an elite Levinson agent, as he shares his ideas, sales concepts and secrets which help make him super successful in our industry. Bill will uncover Ian's continued success for the past 12 years even through the pandemic and difficult economic times. After listening to Ian and Bill, we guarantee that you will walk away with at least one sales idea to elevate your practice. Ian W. Bio:   Ian began his career as a life insurance agent when he worked at a call center. After less than a year of working in the trenches, as a fast learner, he became the top producer. From there, he used his expertise and in-depth knowledge to expand beyond the corporate world by starting his own business and becoming an independent life broker.  With over 15 years of financial services experience, Ian has a strong passion to serve his clients abundantly. He first does this by going above-and-beyond the norm of continuously staying up-to-date with the rigorous industry standards, underwriting regulations, and code of ethics. Secondly, he's contracted with more than 30 life and health carriers and licensed in more than 30 states. What this means is with a wider network, he's more available to better serve his clients and match them with literally the best life and health insurance rates among highly rated companies.  Although, based on his title, it may seem as though he primarily serves federal employees, he can assure you, this is not the case. His services also extend to ANYONE looking for life insurance or medical coverage. In addition, Ian's firm understanding of all the underwriting specialties and nuances for many companies, is a big plus for his clients. He can easily pair them with the right company most suitable to their health, budget, and needs. This saves his clients tremendous time, money, and headaches. Ian also brings the highest degree of exceptional service. He listens thoroughly to all his clients' needs and works diligently with them to implement a well-grounded plan that helps meet their financial, health, and coverage concerns. He believes that putting his clients first and maintaining the utmost level of professionalism is a must that has never steered him wrong. For what he's accomplished, his clients are forever grateful for his high level of service, honesty, transparency, and integrity. They value him as a professional broker, adviser, and friend who genuinely cares about their well-being by solely looking after their interest only. Ian W. Website: https://feglilifesavings.com/ Check us out online: Agent Back Office Site: LevinsonAndAssociates.com Facebook: @levinsonandassociates X: @levinsonassoc Instagram: @levinsonandassociates Threads: @levinsonandassociates LinkedIn: @bilevinson  Podcast: levinson.libsyn.com Youtube Library: @thelevinson1

Send us a textEmail Lennie at lennielawson2020@gmail.com

Let's do a deep dive into cohost Tyler's perspective on selling his home in 2024. He gives you his perspective on what it was like to work in the industry while also trying to showcase his own home for potential buyers. Some of the topics that Tyler covers here are:- Your Why and Why Are you Selling- Tips on Selling * storage unit, decluttering, but leave enough life in the home so it doesn't feel cold - Getting Feedback - or lack there of (and why you better fucking give feedback if the seller is offering your fucking commission as a buyer agent)- Keeping a Clean Home - Why Showings Matter and why You Shouldn't Stress- Get Super Personal Items/Irreplaceable Items Out of the Home- Removing Yourself from Buyer Feedback- Begin referring to the home as someone else's' home that you're taking care of- Find the Joy in showing the home in its best light - Highlight main features of the Home- Dont Stress but don't Not Worry-------------------------------------------------------------------------------------------------------------------------DISCLAIMER: Episode 45 is hosted by Tyler Willis, Tyler Willis Media, Inc., Payton Peoples, Payton Peoples & Company, Inc. Keller Williams Realty Atlanta Partners, Megan Mulvey, CrossCountry Mortgage.-------------------------------------------------------------------------------------------------------------------------The Home Tour Podcast is a Podcast co-hosted by four Real Estate Professionals located in the South Atlanta area. Tyler, Payton, Megan & Christian are dedicated to helping the rising generation step into their homeownership and generational wealth building power without all the lectures on “well if you'd just save more” or “stop going to Starbucks” BS. Bringing the world of real estate out of the clouds and into the hands of 50 million rising leaders in our world.Learn more about The Home Tour Podcast here: https://thehometourpodcast.com/Find out how to get in touch with us here: thehometourpodcast@gmail.comFollow us on socials here:Facebook.com/thehometourpodcast Instagram.com/thehometourpodcast -------------------------------------------------------------------------------------------------------------------------Disclaimer: This podcast represents the opinions of our hosts and guests to the show. Views and opinions expressed in the podcast are our own and do not represent that of our brokerages or companies. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors. Hosted on Acast. See acast.com/privacy for more information.

Do You Know How You Made Me Feel?  Selling Tips for more go to www.YourPersuasionCoach.com  

Comments? Episode Ideas? Questions? TEXT ME HERE!In today's episode, I bring good news! I share what selling is and IS NOT - and I think you are going to be super happy hearing what it is not - you will feel freed & ready to share your products, services or programs with the world! READ MORE HERE

Join this channel to get access to perks: https://www.youtube.com/channel/UCkHTY1eNYHr9JoTndx_m6kA/join New T-shirts & more are now available! http://tee.pub/lic/BAMG This week on Bronze and Modern Gods, we're bringing you action-packed stories, classic nostalgia, and expert advice for collectors:

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

YouTube Channel With Bonus Content! https://www.youtube.com/channel/UC9IkAR6cfIxeJ9WnJyfB3tA?sub_confirmation=1Join The Sports Card Madness Private Facebook Group: https://facebook.com/groups/286168030750036Nick Instagram https://instagram.com/BostonCardHunterLZ Instagram https://instagram.com/autographstalker Sports Card Madness

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

With Stewart Howden

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

100% dedicated to Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Carter and I discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Send us a Text Message.Ready to start your Amazon brand? Here are the general tips from My Amazon Guy you need to know before diving in!Join Steven Pope as he shares general Amazon tips with Adam Shaffer on  @phelpsunitedLLC podcast: https://www.youtube.com/watch?v=6PtJ5CGUMqQSteven Pope dives into the essential yet often overlooked tips for selling on Amazon that can make a huge difference. If you've ever felt like Amazon doesn't care about sellers, you're not alone. But don't worry, Steven is here to help you navigate these challenges and build a strong, profitable brand on the platform.My Amazon Guy covers a range of topics including the importance of the main image, and why it's the number one hack to grow your sales fastest with the least amount of effort. Discover how adding a keyword to your main image can boost your CTR and drive more traffic and sales.Steven also discusses real-world examples of how Amazon's policies can impact sellers and what you can do to overcome these obstacles. Find out why CTR, traffic, and conversion are your power metrics and how to improve them for better sales performance. If you are someone looking to improve your Amazon selling game, this video is packed with actionable advice to help you succeed.Ready to upgrade your main image? Visit https://myamazonguy.com/ctr/ and use code "CTR" for 50% off your main image upgrade!#AmazonSellerTips #AmazonBranding #AmazonSEO #AmazonPPC #CTR → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Initial Frustrations with Amazon00:45 - Steven Pope's Background and Journey01:18 - Importance of Branding and Customer Experience on Amazon02:22 - Real-World Challenges with Amazon Policies03:18 - Impact of Amazon's Actions on Sellers04:34 - Main Image Optimization05:09 - Effective Use of Keywords in Main Images07:43 - Strategies for Optimizing CTR, Traffic, and Conversion08:08 - Successful Keyword Usage Examples10:07 - Click-Through Rate Control10:54 - Enhancing Product Listings13:52 - Framework for Optimizing Listings15:02 - Using AB Testing and PickFu for Better Listings16:04 - Importance of Persuasion and Psychology in Marketing17:02 - Approach to Advertising and PPC on Amazon19:19 - Defensive Advertising and Competitor Analysis21:19 - External Traffic Strategies and Challenges25:04 - TikTok's Influence and Amazon's Response26:07 - Closing Thoughts: Amazon's Market Power and Future CompetitionSupport the Show.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

200% Pipeline Growth: Co-Selling Tips Revealed by Industry Leaders, Sanjay Mehta & Erin Figer of Tackle.io

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Ever felt that you are not good at selling? You are not alone. Many coaches love helping their clients but struggle with the idea of selling. In episode 253 of Small Business Talk for Coaches we explore how to reframe selling as serving. Learn how to sell from the heart, share compelling stories, and add value without giving too much away. Transform your mindset and build confidence in your sales approach. Tune in to discover practical tips to make selling feel natural and authentic. Ready to boost your coaching business? Listen now! Full show notes at Small Business Talk For Coaches episode 253Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

My email tonymowingrass@gmail.com

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

In this episode of Audience 1st Podcast, Andrew Monaghan, Founder of Unstoppable.do and Host of Cyber GTM Talk. joins host, Dani Woolf, to discuss the power of value selling to drive success in the tech industry. With real-world examples and practical insights, Andrew and Dani dig into into the importance of understanding customer needs, engaging in ethical sales practices, and transforming the go-to-market approach to achieve sustainable growth. Key Takeaways: The key to successful sales is aligning your product with the biggest initiatives of your prospects. Show how you can help make their big goals a reality. Value selling is not just about features and benefits, but about attaching your solution to the major business initiatives of your prospects. It's about impact and relevance. Zscaler is a prime example of rigorous value selling, leading to substantial growth. It's about embedding the value sales mindset in leadership and translating messaging to focus on value, not just product features. To shift to a value selling approach, sales professionals should lead by example, showcasing results before evangelizing the approach to stakeholders. Actions speak louder than words. One of the worst practices Andrew has seen in security firms is fraudulently inflating numbers and channel stuffing for short-term gains. Ethics must be at the core of every go-to-market strategy. Ethical go-to-market strategies are centered on truthfulness, transparency, and alignment with customer needs. Being ethical is not a choice, it's a must for building long-term customer relationships. Value selling is about finding the why behind your prospects' actions, aligning your solution with their big initiatives, and driving impact. It's not just about selling a product, but about creating real value for your customers. To excel in ethical go-to-market strategies, focus on being a good human being, portraying your company in the right light, and always staying true to your values. Ethics is not a compromise, it's a standard that must be upheld. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

On your Berkshire Hathaway Home Services Family Realty Podcast, realty expert, Adam Helgeson, is in the studio talking about tips to get your house sold in the summer. Show is recorded at Grand Forks Best Source. For studio information, visit www.gfbestsource.com Or message us at bit.ly/44meos1  #grandforksnd @grandforksnd @THECHAMBERGFEGF #realestate #market #equity #grandforksbestsource #grandcities @homesgrandforks #berkshirehathaway

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Andy and Carter discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby. Part of the NoOffseason.com Sports Card Network.

Today we're going back to go back to Episode 87 from Nov 3, 2020 to listen to one of the podcast's most popular episodes. "More eBay Selling Tips" Let's see how many of these tips ring true today, and how many might need some updates based on the current resale environment! Sponsor of this Episode COMC.com You can also support the show by using the following affiliate links if you are in the market for some cards or supplies! Topps.com Sportlots.com eBay.com Amazon.com Fanatics.com --- Support this podcast: https://podcasters.spotify.com/pod/show/waxpackhero/support

100% dedicated to Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Carter and I discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby.

Don't let these mental barriers stop you from selling more real estate! I'm Aaron Novello, and in this epsiode, I'm joined by Jose Luis Morales to tackle the toughest challenges in real estate. We'll dive into how to be a better salesperson by addressing client hesitation in real estate and providing tips for real estate agents to handle interest rate objections effectively.Learn how to sell better as a real estate agent with our proven selling tips and mindset hacks for selling better. Discover real estate sales tactics for handling buyer objections and overcoming real estate mental barriers. We'll also cover success strategies for real estate agents, focusing on personal development in real estate to help you close more deals. Be sure to like and subscribe for more on real estate and mindset! 

5 Examples of How Fantasy Value EQUALS Sports Card Value. We are 100% dedicated to Football Cards research & Selling Tips here on the Quest. Today we're looking at players sky-rocketing up in dynasty value and seeing how that is translated over to their football card values on eBay. Part of the NoOffseason.com Sports Card Network. Ignite your learning curve and take advantage of the everything the football card Quest has to offer you: http://footballcardquest.com - keepem webapp, Discord benefits, giveaways, eBay auction sniper articles, bonus videos, and MORE!

Join Laurie McCarty and Connor McCarty of The McCarty Group as they dive into proven strategies for selling your home in the spring and summer months. In this episode of the Kern County Real Estate Review, they share invaluable insights on how to prepare your home for the market, price it effectively, and discuss why their unique approach gives sellers an edge in the Bakersfield and Kern County real estate market. Whether you're a first-time seller in Bakersfield or a seasoned property owner in Kern County, these expert tips are designed to help you achieve top dollar for your property. Tune in and learn how to navigate the dynamic real estate market of Kern County to maximize your home sale potential!

Dedicated to Football Cards Research & Selling Tips, today we look at my top 5 Must-own backup sleeper QBs rookie cards. Part of the NoOffseason.com Sports Card Network. Ignite your learning curve and take advantage of the everything the football card Quest has to offer you: http://footballcardquest.com - keepem webapp, Discord benefits, giveaways, eBay auction sniper articles, bonus videos, and MORE!

Dedicated to Football Cards Research & Selling Tips, today we look at my top 7 Must-own rookie WRs rookie cards. Part of the NoOffseason.com Sports Card Network. Ignite your learning curve and take advantage of the everything the football card Quest has to offer you: http://footballcardquest.com - keepem webapp, Discord benefits, giveaways, eBay auction sniper articles, bonus videos, and MORE!

100% dedicated to Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Carter and I discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby.

Tom Brady gets roasted, but what about his cards? Its also 2024 NFL Draft Week!! 100% dedicated to Football Cards research & Selling Tips. On the Quest there is no off-season. Here is everything you need to know about the card market as it stands today. Carter and I discuss the price research on the current graded and raw football card markets, NFL & CFB takes, rumors, and information you need to know to make sure you're maximizing your edge in the hobby.

We can't think of a better person to kick off Part 2 of the Spartan Incubator Bonus Series than Dr. Shane Smith! We have mentors and founders of companies participating in Host Vincent A. Lanci's incubator program lined up as bonus episodes for the entire summer. Buckle up!Areas of discussion include:-Different types of sellers-Why following someone else's sales path will be uncomfortable to you -Free community resources-How to find his step-by-step Nice Guy Sales system Welcome back to That Entrepreneur Show! If you enjoy the show, please subscribe for weekly episodes and rate the show 5 stars to help others join our conversations!Would you happen to have a question for the guest or host? Email Danica at PodcastsByLanci@gmail.com.NICE TO MEET YOU! I'm Dr. Shane Smith.Dr. Shane Smith is a long-time champion of the entrepreneur. Starting his career off begrudgingly in sales, he quickly learned how to sell without feeling salesy. This was a unique way for him to do what his bosses required him, but not do it in a way that scared him or made him feel uncomfortable. Later, Shane became a university professor and learned to adapt his unique sales style to the world of the entrepreneur.  After integrating his unique selling technique into an easy-to-learn, he now spends all of his time working with entrepreneurs and wantrepreneurs alike, helping them "Learn how to Sell when they Hate to Sell."Welcome back to That Entrepreneur Show! If you enjoy the show, please subscribe for weekly episodes and rate the show 5 stars to help others join our conversations! Would you happen to have a question for the guest or host? Email Danica at PodcastsByLanci@gmail.com.Stay connected with us on social media! You can find us at @ThatEntrepreneurShow on all platforms. For more information about our show and our guests, visit www.vincentalanci.com. We look forward to engaging with you!To learn more about podcasting coaching services, email Danica at PodcastsByLanci@gmail.com for more information. Music Credits:Adventure by MusicbyAden | https://soundcloud.comSupport the showIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Cara Sayer's entrepreneurial spirit shines brighter than ever as she recounts her nail-biting journey from the brink of closure to soaring profits. Her candid discussion with us offers a lot of wisdom on the critical importance of keeping a keen eye on business metrics. As an e-commerce maven, she underpins the conversation with her own blunders and breakthroughs, ensuring that our listeners can sidestep the pitfalls and replicate her success. And for those with a penchant for cultural quirks, our banter in British slang adds a hearty dash of charm to the mix. Our talk takes an exciting turn when we unlock the secrets to mastering keyword research and making data-led decisions that skyrocket sales. Cara and Bradley dissect how tools like Helium 10 can revolutionize product listings and why a stale strategy could be your downfall. We also unravel the complex web of inventory management and the savvy approach to just-in-time shipping, a must-know for Amazon sellers looking to conquer international markets. Plus, don't miss our exploration of the monumental impact that solid branding has on weathering the competitive storm and securing consumer trust. Wrapping things up, we navigate the art of standing out in Amazon's vast marketplace. Cara shares her playbook on crafting a unique narrative and engaging brand backstory that can mean the difference between blending in and breaking through. We spotlight the strategic edge of maintaining your website for direct consumer rapport and a sneak peek at new products. With a nod to the upcoming changes in EU regulations and the significance of a diversified sales approach, this episode is jam-packed with actionable insights. And as we close, Cara and Bradley reflected on the delicate dance of work-life balance, ensuring our listeners remember the heartbeat behind the hustle. In episode 536 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 - Reviving and Growing a Struggling Amazon Business 02:53 - Origins of Common UK English Phrases 07:59 - Amazon SKU Economics and Tracking Sales 11:05 - Keyword Optimization for Sales Growth  14:45 - The Importance of Branding in Business 16:29 - Brand Marketing on Amazon 20:17 - The Benefit of Having a Website 28:29 - Favorite Helium 10 Tool 28:43 - Selling Tips for Amazon 30:42 - Importance of Websites Beyond Amazon ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got listener favorite guest car back to tell us how she came close to having to shut down her business since she wasn't looking at the right metrics, but she's going to show us how she was not only able to save her company but grow it. How cool is that? Pretty cool, I think. Are you a 6, 7, or 8 figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person, all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And to continue in my series of me being on the other side of the world here in Germany, the next guest that we recorded here in Frankfurt is none other than the amazing Cara. Welcome back to the show.   Cara: Thank you, gorgeous one, thank you for having me.   Bradley Sutton: This is actually the fourth time, believe it or not on the podcast.   Cara: Am I approaching a world record for the most interviewed person?   Bradley Sutton: You're in the select top 5% of people who have made it to four episodes.   Cara: There you go I love it.   Bradley Sutton: So we're not going to go too much into her backstory. Mhel here prepared some of the numbers where she's on, so if you want to find out her origin story, that's episode 117. She came back on episode 246 and we were talking pandemic stuff and then most recently back in 2022, she was on episode 378. And that was interesting, talking about some of her struggles that she started seeing with her business, and we're going to talk a little bit about that today. Hey, we keep it real on the podcast, but before we get into the stuff we. Every time Cara is on the episode, she teaches me a little bit more of British English, all right, and I'm sure it's going to come out like, like she, the way she talks. She always says stuff that I'm like what, what did you say? So we're all going to learn some more British slang here? My first question is wait, what is this one phrase? That was something.   Cara: Yeah, so we were talking about something. I said oh, that's just piffling, and piffling is when something's really inconsequential, so it's just like so little, it's like a piffling thing, okay. And then the other one was put some Wellie into it.   Bradley Sutton: Put some Wellie into it.   Cara: So, which is, I suppose, a translation, would be put some oomph into it.   Bradley Sutton: Okay, put some oomph in it. All right, so I'm wearing my office the office t-shirt Dunder Mifflin here, because you know that's one of our exports that we got from, from Britain, is the office. You know, one of our most popular shows. I know how it's used, but when people say Bob's your uncle, like, like, where does that come from? Though that's the most ridiculous phrase I've ever heard Bob's your uncle, how does that?   Cara: I actually have no clue. This is half the problem. So when I talk, a lot of the time I'll use these phrases and I have no clue. I haven't got a Scoobies where it came from. That was one, and I thought maybe that had something to do with Scooby-Doo, but apparently it doesn't, because I Googled it last night and it's got something to do with the Scottish word that's got to do with Scooby or something. So that's the thing is a lot of these things I have, and in fact, what's the other one? There's one oh, I'll have it, it'll come back to me. But there's one that I use quite a lot and I actually had to Google it because and it turned out was something to do an Australian runner or something. Oh, Gordon Bennett, that's right, Gordon Bennett, have you ever heard of that one?   Bradley Sutton: I have not.   0:03:49 - Cara: Okay. So you know, instead of being really rude and throwing out an F word, you go oh, Gordon Bennett. And I was like who is Gordon Bennett? Why do we say him? And I'm quite interested in these things and I think he's. Either he was either an Australian pilot or an Australian runner or something like that. I have no clue why we use it, but we do and I say it quite a lot.   Bradley Sutton: Now the first. You know like you know how I roll here. I usually don't like trying to get our topics before I don't really think about it. But you know, we went out to dinner last night and you were talking a little bit about some of your struggles and how you were taking one aspect of your total business and we're kind of like not giving it the attention it needed. And then when you actually did, you were just like, wow, this is I'm in such bad shape, why have to close? You know, shut the business. So talk about what you were neglecting, how you put a stop to that neglect and then the steps that you took to rectify this situation.   Cara: So I think a lot of it comes from the fact that when I started my business I had no clue what I was doing, and I suppose a lot of Amazon sellers are like that, in that you just sort of go yeah, this sounds like a good idea. So I'm going to start running a business and I used to work in a corporate environment and had budgets and all various other things, but in my own business I didn't. I just kind of ran a lot like the seat of my pants and I think maybe that's just because, also, my I'm more of an intuitive person versus a data driven person, because I know a lot of Amazon sellers are very data driven and maybe less, you know, intuitive. You know, as in like everyone has different skill sets. And I think what happened was the business grew and grew and grew and I basically broke my own golden rule, which is that at the end of the day, the whole thing about turnover is vanity and profit is sanity. So what I was doing is I was just looking at the big numbers and not really focusing on small numbers, and I sort of came to a point in July where I realized that basically what happened was I used to use the software Sage for my accounts and I knew Sage inside and out. And then I changed accountants and they started to use zero and I didn't know it as well. So, if I'm honest, I should have been more involved, but I just kind of let them like run it. And so when I went to look at my accounts I was like, oh God, I don't seem to have made very much money. I've got really quite a good turnover, but I haven't actually made much profit. I'm thinking like, what am I gonna do? So I started looking into it in much more depth.   Cara: So, first of all, what I did and I would suggest every Amazon seller does this. But, to be honest, as you know, I don't really talk about Amazon sellers, I talk about businesses and brands. But every company that is selling products, you 100% need to really make sure that your profit and loss, your PnL, reflects what you're doing. So mine was literally sales, pretty much as a big picture. Well, I sell in four countries. I've got four websites, four marketplaces. I've also got retailers and distributors and various other things. So to have all of my sales information in one place was a bit stupid, frankly, because how am I gonna get any clarity on what's doing well, what's not doing so well, and pretty much all my costs, like all my Amazon costs, were all bunched in one place. And yes, I could have separated them out if I'd done it by area. But actually I then had an issue with my bookkeeping and so actually it turned out that hadn't been done properly, so I wouldn't have been able to do that, so I then separated my costs out. So again I had like eight different cost centers for well, not eight different cost centers, sorry, I did four different cost centers, but by country, so I could at least see what I was making in terms of turnover and then see what the costs were for those countries, looking at a lot of detail. And then I started looking like then I went into and this is a really really super useful and I don't think I certainly haven't used it before the SKU economics level of reporting, where I mean, obviously it's easy for me because I've got only 13 SKUs and I know I've spone people today and they'd like two and a half thousand. But you can actually see although it would be really good if Amazon could do or actually I don't think Helium 10 does it do they Like, an ability to export SKU economics reports?   Bradley Sutton: Oh, I don't know what SKU economics means. I mean, we have-.   Cara: Oh my God, right. Well, in which case, I'm giving you a whole new thing that Helium 10, a thousand-.   Bradley Sutton: I mean, I probably do it but I just don't call it that. You know like it's called.   Cara: SKU economics.   0:07:58 - Bradley Sutton: There's no other right.   Cara: So basically I saw it for the first time on the app because I'm quite a regular app checker. So I go in and I have a look and it's in the manage inventory. You go to the SKU and then on the top it's got like pricing and this and that and then it says SKU economics and you can actually You're talking about seller central.   Bradley Sutton: This is Seller Central   Cara: Yes, sorry, do translate. So I go to SKU economics and basically you can do it like the last seven days, last 30 days, last six months, last 12 months, and it's the only place I've ever seen where you can literally see what your total sales are, what your net sales are, what your Amazon costs are, and they break it down to a level of detail where it's literally like you spent this amount on a deal coupon code, this amount on a sponsored profit by SKU.   Bradley Sutton: Okay, yes, helium 10 has that. We don't call it SKU economics, but it's just in profits. You go to your product performance and then you could look at it at the ASIN level or you could look at the SKU level. Okay, well, you need to show me how to do that then, okay, we'll do-.   Cara: But I did this myself, just went in Sure, and then I started transporting all the information over and then I broke it down by country and I started looking and I realized that actually, like in Canada, when you actually put in the cost of my product, excluding shipping in or any other costs, I had running a business in Canada I was pretty much not even breaking even. And then I started looking at the US and I was like, oh same thing, not good UK, really healthy Australia, healthy so. But at the time I was before I did all the analysis and there was a lot of work to do on it I was literally like, oh my God, I think I'm gonna just have to shut up shop because I've got an issue with the Chinese sellers who I think were impacting before, but they're really kicking off now because obviously my product was launched over 10 years ago, so they know there's no patent on that product. Therefore, they can go for it. So at the moment they're selling the product that looks like mine it is not the same but it looks as similar enough to the consumer for $5. Well, it cost me $25 to manufacture the thing. They're selling them for $25 on Amazon and I can't compete. Now I don't want to compete, but the issue is what it's done.   Cara: And again, this is where I wasn't paying attention and should have, like, pulled myself up sooner. I didn't see the huge drop in the sales and therefore my storage costs at 3PL level have gone up hugely and therefore I've got huge, big overheads on the fact that I've got all this stock and it's not selling. And if I sell it at too low a price then I'm almost not even, I'm not gonna break even at all. So anyway, I started doing a whole lot of analysis and I literally I've probably had my head in spreadsheets for close to four months, something like that. But I tell you what, once you've done that sort of work, the clarity you have and the decisions you can make. So, for example, I actually decided, normally I'm all about trying to give my customers the most range possible, the widest, and I'm like excuse, my French, fuck that.   Cara: Literally I'm just gonna give them this product, this product, this product, this product. You don't need the variations, because the variations are costumey, extra. They often get returned because they may be by the wrong one thinking they didn't realize it at a pink trim and they bought that one. So I'm like actually that one I know they'll like they either have that one or nothing, and so that's now my more my approach. And then the other thing I was doing as well is looking more into the keywords and looking more into making sure that the listing was actually really reflecting the keywords that are out there. So I was doing a lot of helium 10 research into that and actually updating the listings. So they'd probably been around like one of them particularly had been around for about two or three years and I probably hadn't really ever done that much work on it and already I only updated it like middle of December. It's not my peak season and I can see the sales coming up. And that's from literally looking at what are the terms that we should be using. Because, it changes over time.   Bradley Sutton: It can change the same product, but the how people find it are searching for it to change over time.   Cara: Exactly, and also, I mean, I do have a tendency to kind of invent keywords as well.   Bradley Sutton: So words, that I use in my speech and also in my listings.   Cara: So I find that things like there are certain keywords that I use in my listings, that because people are copying my listings, they're copying my wording and therefore then that wording is then getting picked up in like brand analytics, et cetera. So it's quite fascinating, but the thing is is at the end of the day, I think it does. You know, I'm all about the marketing, I'm all about the intuition, but also you have to be about the data as well and the numbers, and you know there's a difference between taking some risk and investing in something that your business needs in order to grow, versus just sort of sitting there and maybe not paying attention to what you shouldn't really be spending, and that's what I was doing. So bad me, bad me.   Bradley Sutton: So, you know, instead of having to shut down the whole business, you were able to, you know, maybe shut down some unprofitable skews. Well, I shut down Canada, shut down, you know, marketplaces, and that might be a scary thing. You know, some people, they go to extremes. They're like I got to, just I'm just going to quit everything, and that's not good. Or they're like no, like I have to succeed in Canada, like I know it can work despite all the numbers. Screw the numbers. You know I'm going to make this work. You know you got to be able to not easily give up by the same time, understand that you'd have battles, or if you want to win the war, you might need to like. So it doesn't always have to be permanent. That's the other thing, right?   Cara: So just because I've shut Canada down for now doesn't mean I can't come back to Canada. But right now the numbers don't work in terms of getting the product over there, the various other things that are there, the pricing structures, etc. The percentage of the particular products that will sell and the ones that won't it. I literally just was like no, okay, that doesn't make sense. And, like you say, there is a bit of ego in there in terms of like oh well, I sell on, you know, for marketplaces. Well, who cares? If you're not making money, don't sell on any, you know. So I did. And then I actually had a chat, the reason I was gonna shut the US down. So I had another a chat with another friend of mine who she'd exited a business, an eight-figure business, and she was saying the US is really tough and particularly because, like Amazon, are doing all this now Penalizing you for not having enough in as well as penalizing you for having too much, and it's like God, Gordon Bennett, like give us a break, right, seriously, give us a break.   Cara: And I was like you know what the thing is that in my home country it's a lot easier to manage that sort of thing, which obviously, you know it, the US is not my home country, so I'm gonna have to pay more for storage and 3PLs and all the rest of it, managing that constant fluctuation. So I did the numbers and it is actually cheaper for me to fly it in on a sort of just in time basis, at least for the short term, because that's the other thing. Sometimes it's not about always doing things, for I'm never gonna. I'm gonna do that forever. It's more, let's just have a breather and Monitor the costs and then see whether you've got something going on that works.   Bradley Sutton: Yeah, now, I didn't get to see your presentation right now because I was recording some podcast in here, but I know like one of the things you talk about a lot is is branding, and I imagine Actually that's one of the reasons why you don't have to shut your business down and why, you know, some people might have been listening right now and thoughts themselves wait a minute, if she has very close knockoffs who are selling for $25 and her price is $90, you know it's not a matter of oh, maybe us is just a little bit more profitable in Canada. You know, like that that's a huge gap, you know right there. But you're obviously not fighting on price and I would imagine one of the main reasons why you're able to Succeed is because of your strong brand 100% because we grew in the UK.   Cara: 30% Grew, even at that price..   Bradley Sutton: You know it's not like the Chinese sellers are not selling in the UK.   Cara: I've got loads of Chinese sellers chasing me in the UK, but the difference is that the brand is better known and is better trusted and therefore you know they, they and also I think there is an element, you know, there is an element of the fact that you know whichever country you're based in, you know People like to support a more local business, so there is an element of that. So, if you're a US seller in the US, I do think sometimes you know you need to make more of that because actually you know US citizens are gonna want to support a US business.   Bradley Sutton: Yeah, so talk, talk a little bit more about that. It's about you know the all of this can be considered part of your branding. You know where's it manufactured. You know, like, are you really targeting your, your target avatar? You know, what did you talk about in your presentation today that you can maybe share with the audience About some things that will help them to one of the one of the one of the biggest things was the fact that I do think a lot Of Amazon sellers don't really have a brand.   Cara: They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand, and they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focus is so heavily on a plus listings and now they're bringing in the premium, a plus and all the rest of it, because Amazon knows right. I, you know, you've known me quite a few years now and I've always banged on about brand. I've always banged on about having a story.   Cara: Tell your story. It doesn't have to be your story necessarily. It could be the product story, but you need to have something that differentiates you and and even then I was chatting to someone the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're you're selling different products. It's the way that you curate them, right. So it's the collection of products that you've chosen to sell it under your brand name Says something because, like, if you check, if I said right, bradley, like we're both gonna do kitchenware, I guarantee you that both of us would choose different products. If you said right, you've got to choose 10 products and you know, off you go, I would choose 10 different or we might have some crossover, but you know, we might both have a garlic crusher, for example. I used a garlic crusher as an example in my talk about how even a garlic crusher can have a story.   Bradley Sutton: We call that garlic press.   Cara: Thank you for enlightening, but you know. But the whole point is that you know, even the fact that individual people are actually running these businesses means that there will be something individual about that business. So it's finding that story effectively and finding the why. I'm always really quite fascinated by the whys of business. So, for example, you look at things like Airbnb and Uber and things like that, and the why was because people didn't want to pay the stupidly high taxi rates. The why was the two guys who did Airbnb was because, of fact, they didn't want to. They didn't have enough money to rent a hotel room and they needed somewhere to stay and they couldn't afford all the other options. So they came up with a concept of Airbnb.   Cara: Even things like Ring, you know, like the doorbell company, you know that originally came that that wasn't the story there is. It's a reinvention of something traditional, but they've used technology that's available to revolutionize an existing product. It could also just be the way in which something is communicated with or handled like with the customers, so making the customers more engaged with the product. So, for example, one of the things I'm doing this year is I'm going to be doing an app which helps baby sleep through the provision of white noise, and you know that's an add-on product, but I won't be selling on Amazon, obviously. But the thing is, is it's kind of something where, again, it can become a marketing tool. It can become like something that you can, you know, give to people. You know there's other. I'm all about added value, like where can you give added value? And hopefully try and give added value where it doesn't cost you very much.   Bradley Sutton: Yeah, yeah, for sure. One thing I think that helps you expand also to different market places. Be it, you know, like when you, you know you started in UK, then went to US I know we were talking about the potential of UAE and you were saying, oh yeah, I've got. You know, I've got some customers down there and stuff, so talk to you about that. Like how can you say something like that Is that because you know people from social media who have bought your product? Or you look at the addresses of where people buy your products. But how can you say, oh yeah, I've got customers there. When I'm ready to launch there, I can hit them up and they'll promote it. Like how can you do that?   Cara: Okay, so yes, yes and almost yes. So, fundamentally, one of the other things I always bang on about and I banged on about it in my presentation is I do believe that any real brand or product business should have a website. There's two reasons for that, so I'm going to just go off on one tangent slightly, but the main reason for it is that, for example, I've been out of stock for two of my best selling products for the last couple of months because we've had issues getting stuff in from China, blah, blah, blah, and we had delays on the line, etc. Etc. So what I'm able to do with my websites, take pre-orders. You can't do that on Amazon, because if you don't have the stock, you can't sell. Literally, that's it, you're done. So I've generated, I've lost. My sales are down for the month in comparison to last year on Amazon and they're up not as much as they would be, but they're still significant enough money coming in on people who are prepared to hand over their money on the basis that the product will come. We tell them the dates and then we ship it.   Cara: And so, therefore, the benefit of having a website, for example, is I know exactly how much traffic my website gets from the UAE. I can literally see it down to the almost like city level because, like the analytics now on things like Shopify is absolutely fascinating. So I did a breakdown of breakdown of, like, all the visitors that come from outside of the UK and you know there's some significant numbers Also. Yes, the other thing with the UAE is that you have a lot of expats. Now, the one thing that expats lack is family, because they're living outside of their home country. So when they have a baby, they're much more reliant on external sources. So they're much more reliant on things like baby sleep experts. They're much more reliant on gadgets and things that can help the baby sleep. And, yeah, we've got influencers. There's actually a few baby sleep experts starting up in the UAE and at the moment I can't, I can't. It's really frustrating.   Cara: The most frustrating thing for me is when someone says they can't buy my product at a reasonable price, because I don't want to be like charging 25, 30 quid for a courier, which I do, and people will pay it, but I don't really want to be. I want them to get it at a price that works for them and in a time span that works for them. So the reason the UAE I've been sort of thinking about it for many, many, many years and in fact, I had way back in the day like 2010. I had a distributor in the UAE and I've had retailers in the UAE before, and I think the main issue is that they don't do any marketing, whereas I'm happy to do the marketing. So we're happy to make contact with the influencers, we're happy to, you know, and the good thing is we get people contacting us because it works both ways, and then we can say, oh, actually, yes, and we're selling on Amazon, so it gives us the opportunity to say, yeah, we can help you, sure.   Bradley Sutton: Really interesting. And another thing that I found or I probably knew this, but you know my memory is so bad but that you are an unexpected expert in things that have to do with, like trademarks and stuff like that. So what is something that you think the average listener might not know or might wow them like well, I didn't know that.   Cara: Well, one of the issues I think that people in fact I was chatting to someone at dinner last night about it is that quite often people worry about the fact that a particular brand name may have been registered already. Now, that's not necessarily a problem because, for example, McDonald's farms now this is a slightly like random, not realistic example, but the principles are the same. So you've got McDonald's restaurants and then you've got McDonald's farm. Now we know, obviously McDonald's restaurants probably have got their own farm. But if they didn't, then there's absolutely no reason why you can't trademark McDonald's as a farm, because it's a different category and those categories are actually quite important. So, for example, if you've got a rubber duck company and you wanted to call it, you can't call it rubber ducks, it's too generic. But say, you wanted to call it sort of yellow ducky or something like that, right, and then somebody else was doing you know you're making toys and they're called yellow ducky, and then someone wanted to do a swimwear brand called yellow ducky. Well, actually you could have the two existing, like you wouldn't necessarily want to. This is the other thing. Sometimes it's not advantageous to actually have a similar brand name to somebody who's already established. But if they're in a completely different like industry. So if you had a yellow ducky, that was a truck company, right, and you're doing yellow ducky toys, no one's going to confuse the two, like you know. It's really not going to be like a case of someone's going to go to the yellow ducky truck company and think, oh, my goodness, where are my ducks, you know, or toys, or whatever. So there is that and there's also.   Cara: The other thing is, I think, is that you know, people don't really know how to search for that sort of thing and it's not that hard. The USPTO, the US Patent Trademark Office, has actually got some really good search functionality. There's also the WEPO, which is World Internet, because I'm always suggesting the other thing you need to do is you need to make sure that your trademark isn't taken in another country. So we have it quite a lot. I tend to talk about it in reverse, which is you might have a brand in the UK and then actually someone may have already filed for that trademark in the US. So there's no point really building up a brand in the US, in the UK sorry if you're then hoping to go to the US, because it's going to be too difficult, especially if they're in a similar sort of environment.   Cara: So it is really, and that works both ways. So I would say, even in the US, if you're thinking of expanding to Europe or to the UK or Australia or whatever, do a bit of due diligence, search online, because you will be able to find it, and make sure you use a VPN to go looking through on Google in local countries, because the other thing also you don't necessarily know is there was one brand that I know of in the baby industry and if you Google it, it actually means it's in Dutch, it actually means the bits of that hang off the back of a sheep's bottom.   Bradley Sutton: Okay.   Cara: Okay, so I'm not being funny, but I don't want that as a brand name they have and I don't seem to impact on them at all. But the thing is, you do want to see whether there's any weird colloquialisms or weird slang and things like that. Plus, the other thing is people get very like oh my goodness, what am I going to do? What am I going to do about like, trademarking internationally? And there is something called the Madrid Protocol and the Madrid Protocol. Once you've actually trademarked in a country that follows the Madrid Protocol which, by the way, includes America and China, EU, Australia, all the big players, all the most of the places you would want to trademark and once your trademark has been accepted and obviously this is why the due diligence is really important, to make sure that you haven't got like McDonald's restaurants anywhere else is you can use the Madrid Protocol to register in those other countries within a six month period of your trademark being approved in your home country. And it's a lot less and you don't need to use lawyers because otherwise you'd have to literally go out to each country and then trademark it. So I always say to people sort of think big in terms of and think safe. So, for example, it's super important to have a trademark in China, because trade in China. It is a first. I think it's a first to file. It is it's first to file, whereas in other countries it's first to use. I think the US is first to use.   Cara: So the problem is that you could have been using a trademark in, for example, I think in the UK we're first to file, I think in the US it's first to use. So somebody would not be able to probably register my trademark unless you know, because I would probably know about it and therefore it would come up and I'd say well, hang on a minute, I've been trading in the US for this amount of time and I also think I had to also do the same in Canada. I had to actually show how long I've been trading for. But in the UK you don't have to have been trading at all. So if I wanted to, I could literally take Helium 10, and I could trademark that in the UK. If you haven't done, you know, because no one else is using it. There's no reason why it wouldn't be, and you know so by thinking with using the Madrid protocol, especially in the early days of like, when you're just doing your trademark. It's expensive, but the thing is, if you think you're going to go. Well, if you're producing in China, you should definitely do it, and if you think you're going to go into the US or into the UK or EU, it's actually quite a cost effective way of getting a trademark.   Bradley Sutton: So Edumacated me about a lot of stuff there. Now, before we get into your last strategy, a couple of questions. I've been asking guests, so you've obviously been using Helium 10 for a while and I remember from the very first time I met you. There's just a lot of stuff that you don't know how to do. But about from the stuff that you do know how to do and that you do use, what is your favorite tool in Helium 10 that you feel gives you the most value, and why does it give you value?   Cara: It's the one. It's a Cerebro where you go in and look at the keywords put the ace in it and get the keywords yes, yes. So I love that one.   Bradley Sutton: Do you know what language Cerebro is?   Cara: Oh, is it Greek.   Bradley Sutton: No, it might be, I have some Greek in it, but it's. Oh, that's so the literal translation or the literal spelling is brain yeah, for Spanish yeah okay, cool, so yeah, so that's definitely one of my favorites.   Cara: and then I also use I get the marketplace alerts and things like that, and I particularly like every time I change my own or if a price changes. I love that coming in, because Amazon quite often starts selling my products in other places and it's useful to know what they're charging when they're doing it. And also it's a sanity check for me, like when I, for example, I messed up the other day big time. I'm launching a new product and I'm making a variation of another product and I accidentally put on the old product the new title. So I was accidentally selling the new product before it had launched because the old product was still live. So it was only when I got an email from Helium 10 saying my title had changed and I was like. So I ran into the back of, like Seller Central oh my god, I think it was only about 20 orders and then I'm like, trying to change the title, trying to change the title, trying to change the title, got it changed finally and that was yeah, that was a bit of a lifesaver as well.   Bradley Sutton: All right. So alerts is and Cerebro Wishlist for something that maybe we do it and you just don't realize it, or something that you think that we don't have. That would really make your life easier.   Cara: Well, the SKU economics. I'm gonna be looking for that, okay, so I don't know. We have to have a chat afterwards and we'll have a look, because the problem is with the Amazon seller central version is that it's not exportable. So I literally had to sit there and I was doing screenshots and then moving and copying, like a picture, into an Excel spreadsheet.   Bradley Sutton: For you with 13 SKUs. Maybe not so bad, but imagine somebody else.   Cara: I'm thinking, feeling the pain, but also if I wanted to do regular updates like where am I now? I don't want to have to go through that every single time. So I will be very interested to see. Because SKU economics honestly, I'm a bit obsessed with it at the moment because it's so useful in being really granular, Like literally, like that SKU has spent X amount of money on sponsored ads, that bit has generated that amount of profit and it tells you all the returns, like everything, and so it really gave me some, like I was saying, some really good knowledge into what the business was actually doing versus what I thought it was doing.   Bradley Sutton: Okay, your last 30, 60, I know for you might be hard. So maybe 90 second tip of the day. It could be about trademarks, it could be about branding, it could be about the best pubs to go to in Britain. I mean any possible subject that you are an expert on.   Cara: Okay, I'm not going to go down the pubs route.   Bradley Sutton: Okay, okay.   Cara: But no, I think my top tip is have a website outside of Amazon. Have some way where you can sell, because we are all at the mercy of Amazon and all that needs to happen is we've got some new regulations going into the EU that's going to impact on all the US sellers, which is new labeling laws, and if your product is not compliant, amazon will shut your listing down on December the 13th 2024. Literally, so it's absolutely vital that you have another way to sell. That's obviously in the EU, but like this, that could happen in any market. We just don't know what's going to happen. And the thing is, you know, if you have all your eggs in Amazon's basket, then you're not really giving yourself an opportunity to do anything other than be at the mercy of Amazon. And you know, whilst I do love Amazon, obviously, at the same time I don't think it's healthy to be that involved with any one person at all. So it is really good to be able to sort of spread the risk a little bit and, as I say, then that gives you the opportunity to do more things off Amazon, which then actually tend to drive more traffic. So my website increased by 30% last year. Amazon increased by 30% because I do encourage my customers to go to Amazon if that's what they want to do.   Cara: But and then there's also a customer who doesn't want to buy on Amazon because they don't like the concept, they don't believe in it. And there is, there is a there's a definite movement. A lot of people. Unfortunately, they don't understand how Amazon works and they think everything that's being sold on Amazon is being sold by Amazon. And I often have to explain to them like hang on a minute, I'm selling on Amazon. So by you not shopping on Amazon, you're actually not helping me.   Bradley Sutton: Yeah, yeah.   Cara: You know, and they don't get it. So, anyway, have a website and make sure you've got a really good, strong, like about us like page which sort of tells people why you're doing this.   Bradley Sutton: Awesome, awesome, Well, Cara, thank you so much. I have no doubt that you're gonna be make it to five episodes next year. You'll have some good stories and teach us some new vocabulary words as well. You know, one of the things I like about you is that you're not here to sell something and then not the people who Nothing bad about it, yeah nothing bad. You know, I have influencers and people who have service providers and they push their website Great. You know, that's why part of the reason why we're all here, but you know, you're just like helping people.   Cara: I love it.   Bradley Sutton: You speak and you have no agenda, so we're not gonna say, hey, go to carasayer.com but I have nothing on there. But I'm sure people like to hear from you. So like do you know where the next speaking? Are you speaking at a Billion Dollar Seller? Somebody are going there or anything.   Cara: No, I'm not allowed to, because my daughter's doing her big exams this year.   Bradley Sutton: So I've had it. This is the one year so no international travel until after July.   Cara: But I'm going to the European Seller Conference in Prague Because I'm allowed to stay with it.   Bradley Sutton: That's in March, I believe.   Cara: Yeah, march 13th to the 16th, I think it is, and I'm not speaking, but I'm just gonna go along as a participant and I'm really looking forward to it, actually, because I've never been before.   Bradley Sutton: So I love that conference. I spoke at it last year. Shivali is going this year. I won't be going this year, but make sure to go there If you guys want to go to Prague.   Cara: It's in March, it's a beautiful city as well.   Bradley Sutton: Yes, oh, and there's really great, amazing pizza place called Johnny's Pizza. I'll let you know where it works at.   Cara: I'll make sure I go out and make sure you're Really great, me and Shivali can go out and eat some pizza.   0:33:57 - Bradley Sutton: All right. Well, Cara. Thank you so much for joining us and coming out here from across the pond.   Cara: Indeed, a bit of a bumpy landing. It was yesterday, but yes.   Bradley Sutton: That was a little rough here in Frankfurt. I kept me a little awake there, but anyways, thank you so much for coming and I can't wait next year to see what you've been up to All right, take care.   Cara: All right, take care. I'll see you next time. Bye, bye, bye.