Podcasts about hellman production

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Latest podcast episodes about hellman production

Business Growth On Purpose
How to Leverage Promotions with Swire Ho || Ep 354

Business Growth On Purpose

Play Episode Listen Later May 21, 2024 23:16


Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.    Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.  Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show.   

Listeners to Leads
Making Meaningful Connections Through Networking with Swire Ho

Listeners to Leads

Play Episode Listen Later Mar 7, 2024 27:57


When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you're in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there's a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he's here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. Swire and I also chat about the following: Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.In-person and online networking tips for introverts.The importance of referrals in entrepreneurship.Keeping the connection alive with your podcast guests after their episode goes live.If you're interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH SWIRE HO:FacebookInstagramThe Small Business ShowGaruda PromoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

Business Growth On Purpose
How to Leverage Promotions with Swire Ho || Ep 229

Business Growth On Purpose

Play Episode Listen Later Mar 9, 2023 23:53


Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.    Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.  Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show.   

Ready.Set.Glo! Podcast
How to Find and Engage with Your Target Audience with Swire Ho from Garuda Promo and Branding Solutions

Ready.Set.Glo! Podcast

Play Episode Listen Later Mar 2, 2023 38:44


Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Garuda Promo and Branding Solutions are led by founders Shirley and Swire Ho with years of experience in promotional items and advertising specialties. With a sourcing platform of over 3,500 vendor partners, we have manufacturing capabilities that cover any custom products imaginable.Connect with Swire:LinkedinFacebookYoutubeThanks for listening!

Morning Fire!
Strength Training can help you in Business with Swire Ho

Morning Fire!

Play Episode Listen Later Feb 22, 2023 22:14


On today's show, I'm excited to have special guest, Swire Ho.Born and raised in Hong Kong, Swire immigrated to Los Angeles in1996. He is a proud Chinese American who speaks Cantonese, Mandarinand English. He trained as a sound engineer, working at recording studios andentertainment agencies before starting his own firm, Hellman Production, Inc,2003 in Los Angeles. Swire and his team successfully produced attractive,personalized DVD and CD cases and custom merchandise like T-shirts, earning aScore award in 2009, for small business success. His business eventually grew so popular, he decided to sellHellman Production in 2013 to focus exclusively on the promotional productindustry. Swire is a proud SFG1 certifiedkettlebell instructor from #StrongFirst. He finds calmness through yoga,organic gardening, and enjoys being in natureIn this episode we dive into how strength training helps you inbusiness. Check it out the episode now!Where to find Swire:Free download to our corporate gift inspiration guide: https://www.garudapromo.com/corporate-gift-inspirational-guide/Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos

Xpansion Code Radio
Promotional Products with Swire Ho

Xpansion Code Radio

Play Episode Listen Later Oct 4, 2022 43:23


About SwireBorn and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. If you would like to connect with Swire check out the links below.https://www.garudapromo.com/https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/https://www.facebook.com/garudapromoI am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jAI will be releasing new episodes every Tuesday and Thursday! 

Biz Help For You
How to Turn Your Customers into Mini Advocates with Swire Ho

Biz Help For You

Play Episode Listen Later Jul 15, 2022 31:38


Most businesses focus on customer acquisition, but spend no effort & budget on customer retention.  What are some of the ways to keep your current customers loyal to your business, send referrals that you want, and turn them in the mini advocates so they will tell "everyone" about your products & services? Tune in to today's interview where you can learn what you can do to have customers sharing about you and your business.Website www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-...Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo...Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. To find even more helpful information, visit my blog at https://affordablebookkeepingandpayro..

Chasing The Insights
EP220 - Swire Ho on creating a unique onboarding experience for customers

Chasing The Insights

Play Episode Listen Later Jun 28, 2022 35:57


In this episode of Chasing the Insights, I talk to promo and branding specialist Swire Ho. Swire talks to us about how we can create a unique onboarding experience for our customers or clients. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Sustaining Creativity Podcast

Creativity through the lens of #PromoGuy"Creativity is the ability to look at and understand a concept or idea that doesn't exist."Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Government CertificationsLSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. Resource link for the episodehttps://www.garudapromo.com/podcast-resources/Social linksWebsite: http://www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosMari's Awakening Creativity FREE GuideMari's Awakening Creativity 7 Day Challenge

Living the Dream
Letting go so that You can Create a Better Version of You with Swire Ho

Living the Dream

Play Episode Listen Later May 16, 2022 33:57


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Dreams: Do more with less. He and his wife are business partners. Change the behavior for his clients. Educate more companies on how they can use promotional products to improve their branding. Run the stairs from Rocky I and buy the sweatpants. Continue learning about patience. Working on his ability to focus. How you can Help: Set the goals. Dream goals and Quick goals. Introduce him to Pavel Tsatsouline Contact them at: swire@garudapromo.com https://www.garudapromo.com/

Living the Dream
Letting go so that You can Create a Better Version of You with Swire Ho

Living the Dream

Play Episode Listen Later May 16, 2022 33:57


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Dreams: Do more with less. He and his wife are business partners. Change the behavior for his clients. Educate more companies on how they can use promotional products to improve their branding. Run the stairs from Rocky I and buy the sweatpants. Continue learning about patience. Working on his ability to focus. How you can Help: Set the goals. Dream goals and Quick goals. Introduce him to Pavel Tsatsouline Contact them at: swire@garudapromo.com https://www.garudapromo.com/

REI Branded (Personal Brand & Business Building)
Have Your Personal Brand Stand Out Through Promotional Products with Swire Ho

REI Branded (Personal Brand & Business Building)

Play Episode Listen Later Mar 29, 2022 36:56


Why you've got to check out this episode: Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process. Find out the best practices for developing your referral marketing. Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. 3 Rs Read Resource Reflect Read: How to Win Friends and Influence People by Dale Carnegie Resource: CRM - Customer Relationship Management tools. Reflect: "Do more with less." - Swire Ho Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted. Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road. Today on the REI Branded podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process. Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen. Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike. Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003. He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature. Please visit www.garudapromo.com for more information. And Swire also has a podcast called The Small Business Show Here is the resources link for the episode: https://www.garudapromo.com/podcast-resources/ Topics Covered: 06:15 - Considerations when thinking of a promotional product to give 07:57 - What makes a successful promotional product 09:01 - Significant recommendations on getting ideas for promotional products 10:03 - Unique examples of promotional products that create an experience 12:08 - Identifying the goal first before finding the product 13:05 - The importance of timing and knowing your market well 13:45 - Things you should avoid when thinking about promotional items 15:43 - Creative promotional ideas for loyal tenants 19:23 - Putting into other good use promotional products sports players use 20:27 - Leveraging power partners 21:27 - What to look for in power partners and how to find them 22:29 - Huge benefits of joining local chambers of commerce 24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals 27:21 - Keeping loyal clients and the best practices you can do to keep them 28:49 - Advantages of presenting yourself properly 30:10 - Picking a give-away product that is relevant to your market 31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients 33:29 - Choosing his personal brand as his favorite 33:45 - A favorite book that has everything Key Takeaways: "Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho "A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho "It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho "I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho "A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Conquer New Markets
Customer Retention with Swire Ho

Conquer New Markets

Play Episode Listen Later Mar 21, 2022 30:14


Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. KEY TAKEAWAYS Most companies underestimate the power of customer retention. However, it is a lot easier and cheaper than getting a new client. There are a few steps that you can apply to your work. The first thing you should do is to call or email your clients and ask how happy they are with your services or products and if they can give you feedback. Feedback is a key for improvement. The second thing you can do is to ask whether they can give a few names that can use your service or product. If you don't ask, you cannot get anything. BEST MOMENTS “I'll actually go to a new area, it could be a new country, it could be a new product that we have, I will listen to the experts in the field to talk about their experience, their expertise. And then I learned from it. So, you should ask a lot of questions. Don't assume when you go to a new market, right? When you assume and when you say, oh, it works for me here, it got to work over there. It might be but then there might be a slight adjustment that needs to do” “Some might not agree with me, I think in the West, especially in the United States, people like to be treated equally. Even if I'm the CEO and your, you know, entry-level workers, then supposedly they're equal, they could sit on the same table share the same experience. But over there in overseas, especially in Hong Kong and China, your boss and your superior, us more superior than you do.” “The more a company can define their ideal client, the better that will be when they're trying to talk it or to engage their audiences. Once you identify the target audience, right, so you know, you're right. Ask yourself as many questions as you can, if you, let's say, if you're a new business, where you're just starting out, you have no client dream of your best client that you're going to have. Who are they? What did they do? And with the information, then you're going to ask yourself, what kind of magazines do they read? Or what kind of websites do they normally hang out with?” “We don't spend any afterthought we don't follow up with the client. We don't have anything in the program to retain them, because it's a lot easier and a lot cheaper to have and retain a repeat customer than to get a new client.” “The better the relationship that you have with your customer, the more potential business they're going to be willing to give it to you” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Swire Ho now focuses on the promotional product industry after selling his company, Hellman Production. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. CONTACT METHOD https://www.instagram.com/garudapromo/%E2%80%8B%E2%80%8B http://facebook.com/garudapromo%E2%80%8B%E2%80%8B http://www.garudapromo.com/ http://twitter.com/Garuda_Swire%E2%80%8B https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/%E2%80%8B VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Starting to know - Business
How To Find Customers And Keep Them Forever- Swire Ho

Starting to know - Business

Play Episode Listen Later Mar 13, 2022 26:59


Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Garuda- Garuda Promo Starting to Know- https://startingtoknow.com/ Ishu Singh- https://ishusingh.com/

Kandas Nesbitt-Rodarte
Meaningful Introductions featuring Swire Ho | Episode 109

Kandas Nesbitt-Rodarte

Play Episode Listen Later Mar 8, 2022 33:32


Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

KAJ Studio Podcast
Boost your online business with these promo tips from international expert

KAJ Studio Podcast

Play Episode Listen Later Feb 14, 2022 32:55


In this edition of The KAJ Masterclass LIVE Swire Ho, entrepreneur, promotional products, marketing & branding expert shares his special tips on promotions and marketing for small businesses for maximum success. Watch the episode here https://www.youtube.com/watch?v=fSvXZM4iWYk&t=202s About the guest Swire Ho Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. --- Send in a voice message: https://anchor.fm/kaj-studio/message

More Perfect Marketing
The One About Strategic Gifting (with Swire Ho)

More Perfect Marketing

Play Episode Listen Later Oct 4, 2021 28:27


If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact. But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company. So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products? We'll answer these questions and more with our guest, Swire Ho. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. garudapromo.com

PR After Hours
Promo Product Strategy with Swire Ho

PR After Hours

Play Episode Listen Later Aug 24, 2021 29:54


Are promotional products part of your public relations and marketing strategy? If not, you want to meet the #thepromoguy, Swire Ho. Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. LinkedIn: linkedin.com/in/swire-ho-thepromoguy-6b90631 Website: http://www.garudapromo.com Facebook: http://www.facebook.com/garudapromo Instagram: https://www.instagram.com/garudapromo/ Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT Now, thousands of Audible Originals, audiobooks, and podcasts are included with Audible Plus. Try it and save! Click here. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Marketing Mambo
How to Use SWAG as a Strategic Part of Your Marketing Plan with Swire Ho

Marketing Mambo

Play Episode Play 58 sec Highlight Listen Later Aug 16, 2021 30:09


Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Swire has been Director of Sales and Marketing at Garuda Promo and Branding Solutions since 2014. Government Certifications: LSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. https://www.garudapromo.cominfo@garudapromo.com 323-379-4887 https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

I Love Kelowna
Networking That Makes a Lasting Impression with Swire Ho

I Love Kelowna

Play Episode Listen Later Aug 9, 2021 32:58


Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Government CertificationsLSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. SWIRE AND I DISCUSSSetting up a referral based businessHow to use promotional products to make a lasting impression?How can I build my brand, or custom loyalty for my business?Government contracting 101How should I network in business. Both in person and virtuallyWhat type of (free) resources are available for a small business?How do you network in business?Should I join a chamber of commerce?How do I find and connect with my target audience?How do I build a referral based business?What is a power partner and how having a power partner can help me grow my business?How do I make a lasting  impression for my business?Marketing for small businessHow can I build my brand and customer loyalty?Send audience tohttp://www.garudapromo.comSwire also has a podcast called The Small Business Show----------------------------------POST A REVIEWGUEST BOOKINGS CLICK HEREFollow me on Social MediaNew Town Big Dreams podcast on FacebookInstagramLinkedinLuke Menkes Kelowna RealtorMy Personal Facebook PageSupport the show (https://paypal.me/lukemenkes)

Pencil Leadership with Chris Anderson
Using Promotions to Increase Your Client Base with, The Promo Guy, Swire Ho

Pencil Leadership with Chris Anderson

Play Episode Listen Later Jun 21, 2021 34:27


“No one has ever become poor by giving.” Anne Frank“Giving is the master key to success, in all applications of human life.” Bryant McGillBorn and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Today, Swire shares how using promotional items can improve your relationships with your clients and target market. When you give value through promotional products you can get your brand out in the world more. So, if you're ready, take out your pencils, and let's begin.Connect with Swire here.Connect with Chris here.Support the show (https://paypal.me/pencilleadership)

Trade Show University
Ep 099 - Tips on Picking Promo Items Post-Pandemic - with The Promo Guy Swire Ho

Trade Show University

Play Episode Listen Later Jun 14, 2021 26:49


Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips? Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events! Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team earned a Score award in 2009, for small business success. He decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Connect with Swire Ho!

Business Talk With Luke Guy & Team
23: Swire Ho the Promo Guy Shares His Wisdom

Business Talk With Luke Guy & Team

Play Episode Listen Later May 13, 2021 15:39


Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Government Certifications LSBE, WBE, DBE, MBE, SBE Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

My Favorite Mistake
Being Defensive When Disagreeing With Marketing Clients: Swire Ho

My Favorite Mistake

Play Episode Listen Later Apr 5, 2021 28:46


Director of Sales & Marketing, Garuda Promo and Branding Solutions. Show notes and links: https://www.markgraban.com/mistake55 My guest for Episode #55 of “the My Favorite Mistake” podcast is Swire Ho, Director of Sales & Marketing, Garuda Promo and Branding Solutions. He is also an Ambassador for the Los Angeles Area Chamber of Commerce. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he sold it in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. Today, we talk about Swire's “favorite mistake” and topics and questions including: How did he work to be a better listener and to not get defensive when disagreeing with clients? How and why is he “constantly working on this”? How did pivot during 2020 and the pandemic to branded masks and other products? What are some common marketing and promotions mistakes? Why don't you have to spend money to impress somebody? Other social profiles: Instagram Facebook Twitter --- Support this podcast: https://anchor.fm/favorite-mistake/support

Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Getting Your SWAG on with Swire Ho | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Play Episode Listen Later Feb 11, 2021 33:15


Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/ https://www.garudapromo.com/the-small-business-show/00:00 - 01:22 Introducing Swire Ho01:22 - 02:21 Door Dash new users discount code02:21 - 04:24 Marketing Essentials for 202104:24 - 04:44 Intro to The Marketing Expedition04:44 - 06:35 Swire Ho's background06:35 - 08:33 The new SWAG in COVID-1908:33 - 11:17 How Swire got into promotions 11:17 - 14:21 Process for delivered swag14:21 - 18:38 Understanding audience18:38 - 21:06 Networking for Swire21:06 - 23:07 Be picky to succeed23:07 - 24:24 Keep networking24:24 - 27:15 Swire's tools and podcasts27:15 - 28:50 Accomplishments 28:50 - 31:59 Swire's contact info 31:59- 32:16 Closing Remarks 32:16 - 32:45 Closing and Find More at Peppershock.com32:45 - 33:14 Visit Themarketingexpedition.com to find out more! DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.#promotions #promo #promotionalproducts #SWAG #networking #networkmarketing #digitalmarketing #marketing #advertising #branding #entrepreneur #hellmanproduction #thesmallbusinessshow

Get Out of Your Own Way NOW!
EP028 - Knowing Your Work's Value

Get Out of Your Own Way NOW!

Play Episode Listen Later Jan 28, 2021 43:49


The episode's guest Swire Ho is born and raised in Hong Kong and immigrated to Los Angeles in 1996. Before starting Hellman Production, Inc. in Los Angeles last 2003, he was trained as a sound engineer, working at recording studios and entertainment agencies. Swire and his team were known to successfully produce attractive, personalized DVD and CD cases and custom merchandise like T-shirts which then led them on earning a Score award in 2009, for small business success. His business eventually grew so popular and he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Currently, he is managing his business known as Garuda Promo. Learn more and connect with Swire Ho at: LinkedIn: Swire Ho Or go to the website: http://www.garudapromo.com/ (http://www.garudapromo.com/)  Key Takeaways: How to handle a shift in business. Knowing your clients. The necessity of certification. Doing business with the government. Importance of clients' testimony. The relevance of mentorship.  The need for knowing your client's target. Overcoming price objections and knowing your work's value. Developing and maintaining your business network.