Podcasts about strongfirst

Get my 9-Minute Kettlebell & Bodyweight Challenge FREE here: https://www.9MinuteChallenge.com I'm joined once more by my friend Gil "The Beast from the Middle East" Reves to talk about the most underrated (and overlooked) kettlebell movement of them all: THE CLEAN. Gil has done arguably more to master the clean than just about anybody else, and he has the spectacular results to show for it.  In this episode we discuss:  Importance of the kettlebell clean in martial arts and defense positioning Benefits beyond just moving the bell to the rack position Improving overall strength, technique, and movement quality Gil's Clean Training Journey: Focused on double kettlebell cleans with 40kg bells Progressed from 150 to 400 weekly reps Reached 200 reps in a single session with 40kg bells Unexpected Benefits: Improved double snatch performance without direct snatch practice Enhanced back health and posterior chain strength Better timing and control in ballistic lifts Increased grip strength Improved endurance with lower intensity compared to snatches Performance Gains: Went from 32kg to 40kg double snatches Maintained clean technique with 48kg bells Developed better arc control and bell path Follow Gil on Instagram => @gil.reves https://www.instagram.com/gil.reves/ 

Lightning has struck ONCE MORE, and the Hebrew Hammer and Paul “Big Mac” McIlroy are back under one proverbial roof once more to talk about some more of Paul's most hard-hitting, no BS insights into how to keep the Gain Train constantly rolling into the station year after year, decade after decade. If you haven't already, I will encourage you once again to get: - Paul's new book "Perpetual Strength" (which you can - and should - check out here: https://www.dragondoor.com/products/perpetual-strength-paperback/)     - My 9-minute kettlebell and bodyweight challenge (which you can get for FREE at http://www.9MinuteChallenge.com)  Now let's take a look at what all we cover in the episode:   Introduction and Background (0:00-0:05) - Aleks Salkin introduces Paul McIlroy - Recap of previous podcast episode - Recommendation of "Perpetual Strength" book Relative vs. Absolute Strength (0:09-0:20) - Definitions and examples from weightlifting - Comparison of strength across different body weights - Powerlifting and Olympic lifting case studies Volume and Strength Training Principles (0:20-0:35) - Importance of sub-maximal training - Motor learning and skill development - Building strength through repeated practice Comfort Zone Expansion Method (0:35-0:50) - Programming principles - Expanding strength across different rep ranges - Strategies for long-term strength development Assistance Work in Training Programs (0:47-1:02) - Incorporating supplementary exercises - Examples from professional powerlifters - Balancing main lifts and assistance work Isometric Training Techniques (1:13-1:38) - Types of isometrics - Measuring and programming isometric exercises - Applications in strength training Pop Culture Interlude (1:35-1:45) - Star Wars discussion - Potential movie sequel ideas Closing Remarks (1:44-1:45) - Recommendation of Paul's Facebook group - Potential future podcast collaboration  

Post-Dispatch podcasts page: https://go.stltoday.com/0hfn43 Please consider subscribing: https://go.stltoday.com/9aigz5 It would be difficult for the Cardinals to script a better opening weekend for their "transition" year that an emphatic sweep of the visiting Minnesota Twins. The Cardinals got sturdy performances from the starters, stellar play from the defense, and 19 runs in three days from the offsenese. Lars Nootbaar ignited the weekend with a run scored in three of the Cardinals' first four games, and Victor Scott personified the three-game series sweep of the Twins with a dynamic catch in the opener, two stolen bases in the middle game, and the decisive three-run homer in the series finale. The Cardinals put on a show. And some of the smallest crowds in Busch Stadium history were there to see it. How can the Cardinals grow a team and regrow the crowds? Will one assure the other, or are the Cardinals entering more than a "transition" year in the front office and actually embarking on a whole new product to sell fans? Maybe reset wasn't the word after all. This is a rebranding. Post-Dispatch sports columnist Jeff Gordon joins Best Podcast in Baseball host Derrick Goold to discuss the first four games of the Cardinals season and how they came a late-game bullpen leak away from starting 4-0. The Cardinals established their identity early, and the question becomes whether they can maintain it to be competitive in the National League Central. But that isn't the only question. Competitive is quaint. Competitive is the expectation. Moving merch is essential. Will a style of play be enough? Will winning be enough? After several years of selling nostalgia to fans, the Cardinals need more than a clear message about the future. They need a brand new way to market the team. The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. In its 13th year, BPIB drops weekly and is eager to hear from listeners about what it does well and what it can do better. Yes, we're especially talking to you -- the listener we have in Ireland.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Hart and Fitzy discuss the strong first impression that Alex Bregman continues to make with fans and teammates alike in Boston, an impression that was further strengthened on Monday with his impromptu DH debut.

Ep. 480: What To Train BEFORE You Train Turkish Get Ups On this episode I discuss the importance of training foundational movements and exercises BEFORE attempting Turkish get-ups at all - let alone trying to go heavy. In addition to patience, proper instruction, and all that jazz, one other thing that will likely help you a great deal is my 9 Minute Kettlebell and Bodyweight Challenge.  Using some of the movements found in this challenge, Louis Toh (who has been a guest on the show), improved his Turkish get-up from 24 kg to 32 kg (53 lb to 70 lb) by focusing on these movements. Snag your own free copy here => http://www.9MinuteChallenge.com    Have fun and happy training!  Aleks Salkin

In this episode, I  welcome Antoni Poblocki to discuss his impressive strength achievements, particularly his recent half-bodyweight press of 40 kilograms. Antoni shares how he discovered my work through a friend's recommendation and his journey into kettlebell training. He also discusses his passion for historical reenactments, focusing on the early medieval ages in Europe, and how that has influenced his physical training. Antoni explains the evolution of his kettlebell training, from group sessions to individual work at home, and the strategies that helped him achieve his recent pressing milestone. Looking ahead, he outlines his plans to potentially complete the SFG2 certification and participate in a challenging "Top Team" competition in Poland. Throughout the conversation, Antoni and I explore the cultural and historical significance of strength training, particularly in the Polish context. Topics: 0:00:02 Introduction and Guest Introduction 0:02:16 Anthony's Discovery of Aleks' Work 0:04:19 Anthony's Involvement in Historical Reenactments 0:11:56 Kettlebell Training and Polish Culture 0:16:44 Anthony's Approach to Kettlebell Training 0:20:15 Anthony's Recent Half-Bodyweight Press Achievement 0:25:48 Anthony's Future Training Plans 0:28:39 Closing Remarks   If you like training that: · Gives you more strength than it takes from you · Improves your stamina and resilience simultaneously · Powers-up every nook, cranny, crevice, and corner of your Soft Machine Then you just might like my 9-Minute Kettlebell and Bodyweight Challenge. As the name indicates, it's just 9 minutes long, and it's designed to be done WITH your current workouts – NOT instead of them. Even cooler: Many find that it actually amplifies their strength in their favorite kettlebell and bodyweight moves, like presses, squats, pullups, and more. And best of all, it's free. How free? I'm talkin' freer than the 4th of July, my friend. Get thee thine own copy here:  http://www.9MinuteChallenge.com  Have fun and happy training! Aleks Salkin

In this episode, my guest is Pavel Tsatsouline, a world-renowned strength and conditioning coach, former military special forces training instructor, author, and founder of StrongFirst—an online school focused on “low-tech, high-concept” training to build strength for men and women of all fitness levels. We discuss the most effective and efficient ways to build strength, endurance, and flexibility. We cover bodyweight-only, free-weight, and machine-based protocols and describe training splits and lesser-known but highly effective ways to train, especially for people with limited time. We also discuss local versus systemic nervous system and muscle recovery, how to complete training sessions with increased energy, why training to “failure” is not advised, optimal rest-between-sets protocols to improve performance, and how to vary effort levels across each week and month to ensure regular progress. This episode brings you highly practical, science-supported, and real-world-tested training methods to build strength, endurance, and flexibility from one of the world's top experts. Show notes: https://go.hubermanlab.com/YC80Wvt Sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman Levels: https://levels.link/huberman LMNT: https://drinklmnt.com/huberman Joovv: https://joovv.com/huberman Maui Nui: https://mauinuivenison.com/huberman Timestamps 00:00:00 Pavel Tsatsouline 00:02:29 Fitness, Strength, Model Athlete 00:07:19 Tool: Essential Training Movements 00:13:46 Sponsors: Eight Sleep & Levels 00:16:29 Dips, Pull-Ups, Farmer Carry, Tools: Kettle Bell Mile, Grip Strength & Longevity 00:29:57 Concentric vs Eccentric Only Movements, Isometric, Tool: Pause Reps 00:38:38 Sponsor: AG1 00:39:53 “Greasing the Groove”, Cramming Analogy, Strength is a Skill 00:48:27 Tool: Greasing the Groove Protocol 00:54:12 Tool: Movement & Motivation; Nervous System 01:00:00 Frequency & Recovery, Heterochronicity, Soviet vs American Training 01:10:25 Soviet vs American Strength Schools, Periodization, Recovery 01:20:00 Sponsors: LMNT & Joovv 01:22:45 Bell Squat, Non-Spine Compressing Leg Work, Tool: Zercher Squat 01:27:15 Machines, Beginners vs Advanced? 01:28:41 Shorter Cycles? Linear & Wave Progression, Step Loading, Variable Overload 01:32:04 Strength & Endurance, Bodybuilding, “Bro Split” 01:40:28 Endurance, Cost of Adaptation, Heart Adaptations 01:46:38 Rest Periods, Interval Training, Tool: German Interval Training  01:51:34 Tool: Cardiovascular Training, Glycolytic Power Repeats; Muscle Growth 01:57:31 Sponsor: Maui Nui 01:59:00 Rest Period Activities, Tool: Protecting Back 02:04:33 Endurance Training, Anti-Glycolytic Revolution, Specialized vs Variety  02:11:30 Not Seeking the “Pump”, Repeated Sprint Ability, Tool: Anti-Glycolytic Endurance Training 02:19:06 Seek Soreness or Pump?, Hypertrophy 02:23:05 Tool: Planning Strength & Endurance Training, Individualization 02:32:27 Training Quality, Practiced Skill 02:35:39 Non-Athletes, Strength & Endurance, Training Duration 02:40:20 Post-Exercise Fatigue, Tools: Fragmentation, Feedback, Volume 02:48:01 Pre-Workout Stimulants 02:53:51 Performance & Arousal, Breathing, Disinhibition, Emotion 03:03:42 Train to Failure?, Recovery 03:08:40 Flexibility, Range of Motion Training, Kettle Bell, Tool: Wall Squat 03:14:57 Training for Flexibility; Training as a Practice 03:17:46 Older Adults & Strength Training, Consistency Over Intensity 03:25:08 Body-Weight vs Barbell vs Kettlebell Training 03:34:06 Kettlebell Training, Swings, Power & Endurance 03:41:55 Training Choices, Tool: Simple, Consistent Program 03:47:38 Kids & Training, General vs Specialization? 03:51:21 Core Work, Abdominals, Tools: Tension & Attention; ‘Pressurize' Abs 04:03:34 Breathing, Force, Strength 04:05:02 Directing Gaze While Weightlifting 04:12:37 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter

Send us a textToday we are releasing another bonus episode! This is my recent appearance on The Primal Foundations Podcast hosted by Tony Pascolla!! As always, it was a fun chat, and I'm always so grateful to be a guest on someone else's show!PRIMALFOUNDATIONS - Tony PascollaWebsite: Primalfoundations.comInstagram: @Tony_PrimalFoundationsFind Boundless Body at- myboundlessbody.com Book a session with us here!

Get my 9-Minute Kettlebell & Bodyweight Challenge FREE here: http://www.9MinuteChallenge.com I'm joined on this episode once again by none other than Josh Harrs: One of my long-time Inner Circle students and the inaugural Inner Circle Member of the Year. Join us as we discuss how he's gone from "strong" to "stronger than ever" at the tender age of 53. In this episode we cover:  0:01:36 Josh Harris' best training year at age 53 0:02:54 Balancing different training disciplines 0:07:46 Adapting training programs for personal goals 0:11:15 The impact of Original Strength training 0:16:08 Combining different training methods 0:19:02 The importance of variety in training 0:25:09 Achieving personal fitness goals with the Power Up Your Press program 0:31:50 The role of the Inner Circle in long-term training success 0:45:41 Final thoughts and future goals

Here are a few videos of examples of PROPER form for pushups and one-arm pushups:  Pushups => https://youtu.be/iss7Ssiw828?si=d2E1iKBbHgREk8kN  One-arm pushups => https://youtu.be/U-Hm3ApX3b0?si=9Q97Dpk5coy8pJ2R  If you like training that: · Gives you more strength than it takes from you · Improves your stamina and resilience simultaneously · Powers-up every nook, cranny, crevice, and corner of your Soft Machine Then you just might like my 9-Minute Kettlebell and Bodyweight Challenge. As the name indicates, it's just 9 minutes long, and it's designed to be done WITH your current workouts – NOT instead of them. Even cooler: Many find that it actually amplifies their strength in their favorite kettlebell and bodyweight moves, like presses, squats, pullups, and more. And best of all, it's free. How free? I'm talkin' freer than the 4th of July, my friend. Get thee thine own copy here:  http://www.9MinuteChallenge.com  Have fun and happy training! Aleks Salkin

Get my 9-Minute Kettlebell & Bodyweight Challenge FREE here: http://www.9MinuteChallenge.com I'm joined on this episode once again by none other than Dr. Justin Schooth: One of my long-time online students and the inaugural Hammer Head of the Year. Join us as we discuss how he's gone from injured and in agony to so freakishly strong, fit, and resilient that the young men on his volunteer lifeguarding post have earned a newfound respect for his outsized level of physical prowess  (while also keeping his daughters' boyfriends on notice!)  * Justin's Introduction and Hammerhead of the Year Award (0:00 - 2:11) * Justin's Journey into the Hammerverse (2:12 - 6:55) * Overcoming Elbow Problems and Training Adaptations (6:56 - 10:55) * Justin's Training Background and Career Impact (10:56 - 14:37) * Balancing Family and Training (14:38 - 19:32) * Training Methods and Philosophies (19:33 - 23:40) * Future Goals and Achievements (23:41 - 28:24) * Final Thoughts and Advice (28:25 - 33:55) * Conclusion and Acknowledgments (33:56 - 34:41)

On this episode I answer an email from a fan asking how to blow past that seemingly insurmountable single pullup he's stuck at so he can get all the way to a mighty (and achievable) five reps.  Video footage of movements mentioned in this episode: Hanging: https://youtu.be/ZjlOujJtFfo?si=ggkJ5SUVzcTRmV_m Bodyweight Rows: https://youtu.be/fUBOKvXp2fw?si=kN7GukL9uxKCELYC  YTWLs: https://youtu.be/cGI-gqbqe1Q?si=l72QMOlUYfI9uRqJ  Jackknife Pullups: https://youtube.com/shorts/WgVhGC2QCdg?si=CMF2uZY4XU2EgSer  On that note, if you like training that: · Gives you more strength than it takes from you · Improves your stamina and resilience simultaneously · Powers-up every nook, cranny, crevice, and corner of your Soft Machine Then you just might like my 9-Minute Kettlebell and Bodyweight Challenge. As the name indicates, it's just 9 minutes long, and it's designed to be done WITH your current workouts – NOT instead of them. Even cooler: Many find that it actually amplifies their strength in their favorite kettlebell and bodyweight moves, like presses, squats, pullups, and more. And best of all, it's free. How free? I'm talkin' freer than the 4th of July, my friend. Get thee thine own copy here:  http://www.9MinuteChallenge.com  Have fun and happy training! Aleks Salkin

It's the New Year. You're feeling newly invigorated and determined to make this your best year ever. If you're like most people, your fitness goals play a key role in your overall plans to better yourself; and why wouldn't they? After all, physically taking action is the key to achieving anything in your life. What better representation of your determination is there other than to take the reigns and make mad gains? Yet if you're like most people, odds are you're at risk of FAILING your New Year's goals within months, if not weeks.  Well, I say F that.  This episode will give you some of my finest tried-and-true road maps to conquering your goals in 2025.  In it I cover:  * Secrets to conquering New Year's resolutions 0:00:03   - Most people fail due to acting against their nature   - Importance of moving well and being strong 0:02:30 * Being clear on your goals 0:05:00   - Importance of visualization and mental training 0:06:00   - Doing something daily towards your goal 0:07:00   - Prioritizing and deprioritizing 0:08:00 * Focusing on what you can control (process goals) vs. outcome goals 0:09:09 * Avoiding overwhelm by setting low daily commitments 0:13:00 * Setting benchmark goals along the way 0:18:09 * Finding excuses to succeed, not fail 0:22:00 * Importance of finding support 0:26:00   Get the 9-Minute Kettlebell and Bodyweight Challenge at www.9minutechallenge.com  If you liked the episode, be sure to share it with someone who you know would benefit from it!

Hot diggity dayum, this was one HECK of a jam-packed episode. It's also my longest to date, and for good reason. Paul and I dove deep into a topic near and dear to both of our hearts: building perpetual strength  1. Introduction and book promotion    - Paul's new book "Perpetual Strength" (which you can - and should - check out here: https://www.dragondoor.com/products/perpetual-strength-paperback/)     - Aleks's 9-minute kettlebell and bodyweight challenge (which you can get for FREE at http://www.9MinuteChallenge.com)  2. Paul's background and early experiences    - Martial arts and strength training    - Experiences with UFC fighters Matt Hughes and Robbie Lawler    - Predicting Rashad Evans' victory over Chuck Liddell    - Natural strength and athletic abilities of Robbie Lawler and his twin brother 3. The importance of variety in training    - Historical approach of old-time strongmen    - Integration of wrestling, gymnastics, and other forms of training    - Modern specialization and lack of overall strength and adaptability    - Being 90% good at many things vs. 100% at one specific thing 4. Comfort zone expansion in training    - Defining comfort zone expansion    - Limitations of training to failure    - Benefits of sub-maximal training for long-term muscle growth    - Paul's experience with the 40-kilogram kettlebell press    - Psychological factors in training 5. Strength cycling and programming    - Principles of strength cycling vs. traditional intensity cycling    - Importance of training in relative comfort and gradually increasing load    - Paul's approach to programming and making strategic adjustments    - Role of the central nervous system and making "grand gestures" 6. Practical applications and personal experiences    - Applying comfort zone expansion in Paul's own training    - Adapting training programs to individual needs    - Insights gained from working with different athletes and coaches    - Importance of consistency and long-term planning 7. The role of science and art in training    - Balance between science and practical experience    - Limitations of scientific studies and the need for a holistic approach    - Impact of stress and psychological factors on performance    - Understanding and applying the underlying principles of strength training 8. Professional bodybuilding techniques and hypertrophy    - Ronnie Coleman's emphasis on the lower portion of the lift    - Biceps, triceps, and rear delts and their relation to hypertrophy    - Barbell curl as the "king" of bicep exercises    - Importance of consistent progress over going to failure 9. Loaded stretch and programming    - Loaded stretch not the primary driver of hypertrophy    - Importance of exercises with high poundage potential    - Incremental weight jumps and their impact on programming    - Combining various exercises for overall strength and hypertrophy 10. Paradigm shift in training approaches     - Lifter A vs. Lifter B and their different training approaches     - Lifter B's higher volume leading to greater progress despite lower growth stimulus per set     - Challenging the traditional view of training to failure 11. Real-world applications and practical insights     - Mail carriers and mechanics as examples of sub-maximal training     - Anecdote about chopping trees with an ax     - Arnold Schwarzenegger's intuitive training methods 12. Critique of sports science and modern training     - Limitations of sports science studies and the need for contextual understanding     - Learning from the best in the field, such as Charles Poliquin     - Practical, real-world experience in training 13. Historical strength training and its relevance     - Impressive feats of old-time strongmen     - Necessity of avoiding injury and the conservative approach to strength development     - Potential benefits of historical training methods in modern training 14. The role of comfort zone expansion in training     - Consistent progress and reduced risk of injury     - Adapting training methods to individual needs     - Avoiding the pitfalls of overly aggressive training 15. The impact of aging on strength and training     - Examples of athletes who improved with age     - Adapting training methods to maintain progress as one ages     - Importance of consistent progress and training quality 16. The importance of practical training methods     - Informing modern training with historical and practical approaches     - Critical approach to sports science and a focus on practical insights     - Learning from the best in the field and applying practical methods 17. Final thoughts and recommendations     - Practical training resources, such as "Perpetual Strength"     - Importance of long-term progress in strength development

The Lakerholics solved the case of the vanishing LeBron as Mr. James returned to the lineup on Sunday as the Lakers faced off against the Grizzlies at the Crypt. And with Lebron back in the lineup, the Lakers stormed out to a fine-tuned first half as a newly found defense propelled them to an 18-point halftime lead. And thanks to Anthony Davis (40 points, 16 rebounds), the Lakers had just enough in the second half to fend off the Grizzlies 116-110 to go 14-12 on the season. Tune into the show to hear what we thought of tonight's game, what's up ahead, and if the Lakers can get back on a winning path before the end of 2024. It's the Lakers and Grizzlies with the return of LeBron James and we're here talking about it on the Lakers Fast Break podcast! Get NBA League Pass 40% off today with our affiliate link: https://nba.sjv.io/3eVLjX Joe's new game Coreupt is coming soon! Wish List it here: https://store.steampowered.com/app/23... Enter Microsoft's million-dollar sweepstakes! For your chance to win The Ultimate Giveaway—1 lucky winner gets $1,000,000 (USD) plus 10 winners receive $10,000 (USD) use this link today to enter! https://aka.ms/1M-Promo?rh=3713CD4&re... Lakers Fast Break now has YouTube memberships! Join today at    / @lakersfastbreak   and for just $2.99 a month, you get access to LFB badges and emojis, channel page recognition, video description recognition, member milestone chats plus a big shout-out from Gerald when he hosts the Lakers Fast Break podcast! Check out Stone Hansen on Twitter @report_court, Alfred Ezman @alfredezman, and John Costa's channels: Clutch Talk-    / @clutchtalkpod   and Lakers Corner-    / @lakerscorner   and Legend350 on his new channel    / @sportslegend2018   Special Deals today from our friends at #temu today at https://temu.to/m/u1samwbo8cc use code: aca785401 and you might save some $$$ at TEMU! Take a look at the line of Kinhank Mini PC's and retro game machines today at https://www.kinhank-retrogame.com?rs_ref=e8NA2Rm2 for some gaming and computing fun from Kinhank! Don't forget to watch the Lakers games with us LIVE at playback.tv/lakersfastbreak and our newest Lakers Fast Break merchandise site is now up at ⁠https://tinyurl.com/39yb4ta3⁠, check it out! Please Like, Share, and Subscribe to our channel and our social media @lakersfastbreak on Twitter, Instagram, Facebook, Twitch, on BLUESKY at @lakersfastbreak.bsky.social, e-mail us lakersfastbreak@yahoo.com or catch our audio of the Lakers Fast Break today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/lakers-fast-break⁠, Spotify, Apple Podcasts, or your favorite podcast outlet! The views and opinions expressed on the Lakers Fast Break are those of the panelists or guests themselves and do not necessarily reflect the official policy or position of the Lakers Fast Break or its owners. Any content or thoughts provided by our panelists or guests are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual, anyone, or anything. Presented by our friends at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakerholics.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠lakersball.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Pop Culture Cosmos⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Sports Fantasy Football⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Vampires and Vitae⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠SynBlades.com⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube's John Mikaelian⁠⁠⁠⁠⁠⁠⁠⁠⁠, the novel Congratulations, You Suck (available at Amazon and Barnes and Noble), ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Happy Hoarder⁠⁠⁠⁠⁠⁠⁠⁠⁠, EmpireJeffTV, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Retro City Games! --- Support this podcast: https://podcasters.spotify.com/pod/show/lakers-fast-break/support

On this episode of The Hammer Cast, Aleks and Al Kavadlo discuss Al's new book, "Ultimate Calisthenics," which is the culmination of his life's work in fitness. The program includes a full book and over 50 video tutorials, covering exercises with minimal equipment like parallel bars, rings, and an Ab wheel. We also discuss:  The challenges of creating the Ultimate Calisthenics program The role of foundational exercises and proper technique in calisthenics The similarities between the music and fitness industries Challenges and rewards of career changes to the fitness industry The importance of personal responsibility in health and fitness The subscription model in the fitness and medical industries Al's Fortify Training platform and upcoming online summit Much, much more Check out Al's book here: Ultimate Calisthenics | Bodyweight Training Program by Al Kavadlo And if you're keen to strengthen your Soft Machine, my 9-Minute Kettlebell and Bodyweight Challenge might be right up your alley. It only takes (wait for it) 9 minutes to do it It's tough enough to make you sweat, gasp for air, and pause to let your mind, muscles, and manly might catch up - but gentle enough to be done DAILY It works as the perfect finisher or in-between-day workout for any program you're on (even the toughest ones out there) Plus, it's totally free. What's not to love? Check it out here: http://www.9MinuteChallenge.com Have fun and happy training! Aleks Salkin

Today we are joined by Jason Marshall Jason Marshall is the owner of a performance training studio in Lubbock, TX called Lone Star Kettlebell. He earned his Bachelor of Science in Exercise and Sport Science from Texas Tech University in 2001. He is currently a Master Instructor with the StrongFirst organization. He also holds a certified personal trainer designation from the National Academy of Sports Medicine.

Nora Matthew is the founder of Her Strength Studio. Nora first found a love for health and wellness as a Division 1 collegiate sprinter and was certified as an American College of Sports Medicine (ACSM) Certified Personal Trainer in 2009. After having her first baby in 2012, Nora created Pregna-Fit, a unique strength training and labor preparation method for all stages of pregnancy. Shortly after, Nora created the Early Postpartum Program, the Capital Region's first postnatal exercise program. In 2017, Nora envisioned a studio that focused primarily on women's health. Her Strength Studio in Latham was born in 2018. Nora is StrongFirst Elite, meaning she currently holds all the StrongFirst certifications. A wife and mom to 5 little boys, Nora works daily to balance family and entrepreneur life. Sponsors: Bombas: Bombas offers a wide variety of sock lengths, colors, and patterns that have you covered whether you're working out, going out, or lounging at home. If you want to upgrade your sock game to one that's more comfortable, durable, fashionable, and charitable, head over to Bombas to browse their full collection of everyday wear and don't forget to use code CDSF20 for 20% off your first order. ANCORE. Named the best portable cable machine by Men's Health Home Gym Awards. Head over to https://ancoretraining.com/cdsf10 and use promo code CDSF10 for $50 off your order today. Drink Alchemy. By combining the most potent organic nootropics found in nature – Drink Alchemy delivers sustainable boosts to creativity, memory, energy, & focus in one epic beverage. Enjoy the benefits of real ingredients, natural nootropics, and live with your Mind Unbound by going to drinkalchemy.co and use code CDSF at checkout for 10% off your order today. Thorne. Thorne vitamins and supplements are made without compromise: quality ingredients ensure your body optimally absorbs and digests your daily supplements, while in-house and third-party testing ensure you're getting exactly what you paid for. Thorne's selection of high-quality supplements can help improve your quality of life. Switch to Thorne's high-quality and extensively tested supplements today at thorne.com/u/CDSF.

Cleveland Cavaliers rookie F Jaylon Tyson is already making a strong first impression! Cavs training camp is off to a great start!   Give us a follow over on X/Twitter: Mack Perry It's Cavalier Podcast   Wanna support this podcast? Consider becoming a Patreon Member here

“Be Strong” is the final sermon in our expository series on First Corinthians. The text is 1 Corinthians 16:13-24. This sermon was preached by Pastor Jason Garwood and recorded on Sunday, September 29th, 2024, at the weekly worship gathering of Cross & Crown Church. Learn more about us by visiting our website: www.crosscrownchurch.com.

I'm joined once again by my pal and founder of Original Strength, Tim Anderson, to discuss a whole heapin' helpin' of epic stuff - namely: * Tim's new facility and the expanded crawling space * Crawling techniques and challenges * John Brookfield's influence and training philosophy * Upcoming Original Strength events and workshops * Fuquay-Varina and the local community * The impact and effectiveness of Original Strength * Passion and effective sales/marketing techniques * Cultural and language learning considerations Final thoughts and contact information Check Tim out online at the following totally digital locations:  YouTube: https://www.youtube.com/@OriginalStrengthSystem  Website: https://originalstrength.net/  Also, be sure to get your hands on my FREE 9-Minute Kettlebell and Bodyweight Challenge here: http://www.9MinuteChallenge.com

I'm joined once again on my podcast by my pal Pat Flynn, discussing his latest article on his very humbly titled "Journal of Absolute Truth," entitled: "The only 11 Fitness Tips You'll Ever Need." You can (and damn well better) read all about it here: https://journalofabsolutetruth.substack.com/p/the-only-11-fitness-tips-youll-ever Also:  Pat's got a new book now available for pre-sale that I highly recommend you snag as well. A very handsome and Hebrew Hammerly gent wrote a nice blurb about it, so you can be absolutely sure it's going to fill the gaping hole in your life (or at least your library) https://a.co/d/aqlisMp  And don't forget to snag your own free copy of my most splendiferous 9-Minute Kettlebell and Bodyweight Challenge right here, baby: http://www.9MinuteChallenge.com

Elijah 从新西兰回来跟我录电台我都很感恩。 他作为一个壶铃运动员，我们圈子有挺大的重叠性！他的俄罗斯经历也是跟我们Bushido 柔术圈的Leo 特别像。大家感兴趣可以加 Eli 的小红书，微信视频号，b战 都叫 路径Podcast

Send us a Text Message.Today we are releasing another bonus episode! This is my appearance on The Primal Foundations Podcast hosted by Tony Pascolla on his first ever podcast!! As always, it was a fun chat, and I'm always so grateful to be a guest on someone else's show!PRIMALFOUNDATIONS - Tony PascollaLooking for fitness, health and coaching?Unlock your path to optimal health. Book a free 30 minutes consultation with me by visiting my website below.Website: Primalfoundations.comInstagram: @Tony_PrimalFoundationsFind Boundless Body at- myboundlessbody.com Book a session with us here!

On the latest Sixers Talk podcast, Danny Pommells, Amy Fadool, and Noah Levick discuss Joel Embiid taunting hecklers as he leads USA past Brazil to reach the Olympic semifinal, Charles Barkley's criticism of Embiid, and Furkan Korkmaz says goodbye to Philly.0:00 - Embiid has turned it around in the Olympics19:00 - Jaw dropping moments from the Olympics27:50 - Charles Barkley calls Embiid overweight and out of shape42:10 - Furkan says thank you and wishes Philly the best of luckSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm joined on this brand-new episode once more by my friend Mark Shropshire, a master instructor with Original Strength (OS). Now it's YOUR turn to join us as we discuss:   His upcoming OS workshops in Colorado the benefits of the OS system for various populations, including older adults and those recovering from injuries.  Shrop's personal experience of recovering from a hip injury using OS techniques and the importance of addressing physical limitations to improve overall well-being.  How of kettlebells, the BakBon device, and blood flow restriction (BFR) training can be used for rehabilitation and strength training, highlighting the balance between scientific research and practical experience. His work on an upcoming book titled "Loaded Resets" that explores how adding load to OS resets can improve posture and mental clarity. His collaborative effort in writing an ebook on pickleball, a growing sport with a wide range of players, focusing on fitness and technique. Much, much more  Follow him online at markshropshire.com and follow him on Instagram at @shropshirest Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined once again for round 2 with the great and powerful Dan John. On today's episode we discussed:  Experiences and lessons learned from fitness events, including a memorable trip to Disney World for an RKC certification The evolution of workout culture, from the "burn" culture of the 1970s-80s to the rise of high-intensity training and functional fitness in the 2000s The influence of the internet on the fitness industry, including the emergence of HIT and kettlebell training Misconceptions about lifting weights and bodybuilding, and the importance of proper form and technique The potential pitfalls of relying on AI-generated workout programs and the need for specificity The importance of community, mastery, and looking back to move forward in fitness and personal growth Recommendations for simple, effective workouts and the benefits of walking, eating vegetables, and getting good sleep We also talk about: personal growth, fitness trends, and the importance of community and mastery in exercise. the value of setting achievable goals, tracking progress, and finding joy in the journey. the significance of introspection, attitude, and proper technique in exercise. how small improvements in various aspects of life can lead to significant growth and improvement Check Dan out online at: https://danjohnuniversity.com  And check out the Armor Building Formula here: https://danjohnuniversity.com/bookstore  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined once again on this episode by the great strength coach and track and field maestro Dan John.  Here's what to get giddy about in this episode:  Dan John discusses his new book "The Armor Building Formula" and how it takes a practical approach to muscle building The importance of having goals and working backwards to achieve them Agreeing points between different experts in the fitness field and focusing training around those Integrating mobility work, loaded carries, and other fundamentals into a strength-focused program Balancing training volume with recovery to ensure long-term consistency Relating fitness goals to personal values to stay motivated over the long run Check Dan out online at: https://danjohnuniversity.com  And check out the Armor Building Formula here: https://danjohnuniversity.com/bookstore  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by Dr. William Moore - an SFG II and medical doctor who dishes on his simple, effective insights for life-long strength and health.  In this episode we discuss:  Bill's background in swimming, triathlons, and late discovery of kettlebell training Bill's preparation for his StrongFirst level 1 and level 2 kettlebell certifications Differences in recovery capacity as we age and how to approach training accordingly Emphasis on proper technique, consistency, listening to your body, and gradual progression Unilateral exercises and mobility work to address asymmetries and injury prevention Examples of effective programs like Simple and Sinister, The Armor Building Complex, and The GAPP Encouraging patients/clients to find enjoyable ways to move and stay active long-term Much, much more (or should I say, much much MOORE. Get it?) Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

After stocks closed out a strong first half and second quarter, Truist's Keith Lerner and Citi's Drew Petit, plus 3Fourteen Research's Warren Pies, weigh in with their best ideas for the second half of 2024. Jon sits down with Nokia CEO Pekka Lundmark after the company buys Infinera for around $2B, plus an interview with MoviePass CEO Stacy Spikes on buying back the company and MoviePass's second act. Former Kansas City Fed President Thomas Hoenig on recent data, Fedspeak and the consumer. 

I'm joined on this splendiferous episode by none other than Mark Rosenberg, who has made a name for himself with his unconventional yet highly effective approach to lifting for freakish levels of strength. In this episode we discuss: Unconventional lifting techniques and their effectiveness for strength and entertainment Deadlifting records and techniques, including working with various equipment and stances Injury prevention in weightlifting through proper form, listening to your body, and varying lifts Unconventional training methods for achieving fitness goals through variety and tailoring workouts Training with different implements like barbells, dumbbells, machines to build a strong foundation Dealing with injuries through not catastrophizing, distinguishing pain from discomfort, and continued training Strength training benefits for injury prevention in martial arts due to stronger connective tissues The role of social media and negativity, as well as providing free training resources online Check Mark out online at   / deadliestlift   Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

We are joined by returning guest & 2 x Tactical Strength Challenge WINNER Alison Young. Alison is an SFG1 (Kettlebell) & SFL (Barbell) instructor through Strongfirst & is also a Level 3 Personal Trainer embarking on a new career within the fitness industry - transferring from the world of I.T. In this fascinating conversation Alison shares how she's finding her way in the fitness industry in one of the most populated & competitive cities in the world - London. How she's learning & adapting her training to cater for the ‘general population' & how she's transferring her skills & insights from her former tech career into helping her clients get stronger & move better.

John Odden is the Owner and Head Coach of Empowered Strength. Located in Bend, Oregon, Empowered Strength offers in person and online coaching for athletes, business coaching and both in-person and online Highland Games programming and clinics. Prior to starting his own business, Odden worked in the clinic environment as an exercise physiologist and employee wellness coordinator at PeaceHealth in addition to being a high school strength coach for over 10 years before “retiring” from his clinical position and relocating to Bend, Oregon to start Empowered Strength back in 2014. Since that time he has been training and rehabilitating clients in both the personal training and clinical setting. He is also a mace, Indian club and kettlebell instructor. Odden himself has a mired of athletic accomplishments his boasts as an athlete. He was the #1 World ranked Scottish Highland Games lightweight class athlete in both 2016 and 2017, was the 2017 lightweight National Champion, 2021 Master's Highland Games World Champion and 6x World Record Holder. Additionally, he is a former heavyweight professional athlete from 2010-2014, competitive Olympic lifter in the 94kg masters class, and has competed in multiple StrongFirst challenges and strongman throughout his lifting career. Odden has also successfully lifted the Dinnie Stones and many other legendary stones of strength in Scotland.Samson EquipmentSamson Equipment provides Professional Weight Room Solutions for all your S&C needs.Sport KiltUse Code: TSG at SportKilt.comCerberus StrengthUse Code: STRENGTH_GAME at Cerberus-Strength.comDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

Doctor of Chiropractic since 1993, graduating cum laude from Northwestern Health Sciences UniversityDiplomate of the American Clinical Board of NutritionCertified Chiropractic Sports PhysicianCertified Strength and Conditioning SpecialistActive Release Technique (ART) Certified - Upper Extremity, Lower Extremity, Spine and Masters CertifiedMaster Strongfirst Certified Instructor, StrongFirst.comAdvanced Strength & Speed Strategies by Dr. Hartle is an educational system dedicated to improving athletes of all ages.

I'm joined on this episode by none other than Diego Reyes - a gut health specialist aiming to help Americans turn the tide on one of the "secret" afflictions that beguiles many, and often goes undetected, untreated, and unsolved. Listen in as we discuss one of the most important battlefields on the frontlines of human health! And be sure to check him out online at: Instagram: https://www.instagram.com/diegoreyeshealth/ Website: https://www.completevitalitylife.com/   YouTube: https://youtube.com/@diegoreyes04?si=ru1OFU2Y1LbXOLU6  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

Riddle me this, friendo: How is it that old school strongmen in the 1800s and early 1900s managed to set a wide array of strength records that still stand TO THIS DAY - despite: Shorter lifespans More life-threatening diseases Inadequate medical treatment More expensive and often lower-quality food And a litany of other seemingly insurmountable obstacles in their path?  The answer: they had a method.  I reveal this method in part on this short but riveting episode. Tune in, chill out, and enjoy.  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by athletic coach and fitness revolutionary Dave Daglow. In this episode we talk all about Dave's back story - from up-and-coming athlete to severely injured and in desperate need of figuring out how to put himself back together again. From this humble beginning, he came to a series of startling realizations about his own body, that of other athletes, and the entire notion of exercise as we think about it - and from there he set out to get people back in touch with their TRUE athletic nature, one mover at a time. Check Dave out at https://dag.org Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition of the current [00:00:05] Ilyse: This week, we're delighted to talk with Chad Waitzig, the CMO of Crunch Fitness, who leads the brand's marketing and communication efforts for its gym locations all over the world.[00:00:17] Damian: Headquartered in New York City, Crunch serves 2. 5 million members with over 460 gyms worldwide and continues to expand in the U. S. and around the globe.[00:00:28] While Crunch has built a community of fitness enthusiasts at its physical locations, it has also been on a mission of expanding its reach on digital.[00:00:37] We start by asking Chad about how he'd characterize the gym's marketing goals.[00:00:43] Ilyse: so Chad, how would you characterize the marketing mission for Crunch?[00:00:48] Chad: It's really important for us, to both build comprehension around what the crunch brand experience is.[00:01:05] And we think we've got a pretty unique offering in the high value, low price space and in fitness, but it's also to drive leads and it's to fill that, consumer funnel, with folks who are interested in exploring a fitness workout, And building that lead base so that our franchisees, our partners in our marketing journey, can invite them into the gym, give them a free trial, and encourage them to join and continue their fitness journey with us.[00:01:32] so as we think about what we do day in and day out, I'd say that, 80 percent of what we do is focused on how can we introduce the brand to more people and drive leads into the system.[00:01:41] Damian: Now, can you talk about your latest campaign and how that works? I know you're talking about, a kind of big campaign, but you're also then trying to target local gyms and gym spaces and demographics. Can you talk about how that relationship works?[00:01:54] what about the new campaign? Feel good, not bad? [00:01:57] Chad: Yeah. Yeah. So we're, really excited about feel good. [00:02:00] Not bad. we launched the campaign on December the 26th, which is, basically the start of our year, immediately after Christmas. and the, conceit or the gestalt of the campaign is to. recognize that as a country, we've gone through a lot of bad stuff, and, there's a lot of bad in the world, and we don't want to focus on the bad in the world, but we know that it's out there and  how do we, recognize that a way to combat that is to feel good, and to feel good.[00:02:31] You can do that through working out. So the whole campaign is focused on this idea of telling a story about the bad things that happen through silly, humorous, metaphors, banging your head on a drawer, getting stuck in a revolving door, waking up in the desert on a camping trip with a snake.[00:02:52] Attached to your face, really absurd, silly things as a metaphor for the bad in the world, and that through working out and through [00:03:00] working out at crunch, you can get those endorphin rushes. you can escape from the world. You can forget all the bad that's out there and really focus on yourself.[00:03:07] You can really lose yourself at crunch. so that's, the gestalt behind the campaign or the, idea behind the campaign. Now, the way we execute that campaign, and we do it in partnership with our franchisees, is through a mix of brand marketing, performance marketing, and retail marketing. And so we've designed, creative assets that kind of take you through that entire journey, whether it's television, radio, direct mail, or digital marketing assets, that really tell that story in a layered way as a consumer moves through the journey.[00:03:41] Damian: Yeah, that's interesting. now you mentioned the campaign, the Feel Good, Not Bad campaign is one that really dives into humor to convey how fitness can be fun. We recently had on this podcast, the CEO of BBDO, Andrew Robertson, who talked about the importance of funny ads and why they're so important.[00:03:59] [00:04:00] To building a brand's identity. I just wanted to get your thoughts on that. and why is Funny the right fit for you?[00:04:07] Chad: Yeah, first of all, I would agree with his assessment. And, at our heart, we're storytellers, right? All marketers are storytellers, and we're telling the story of our brand and our business. And humor, leveraging humor, is one way to tell that story in a way that we think breaks through the clutter.[00:04:26] We're a gym for goodness sakes, right? We're a place where people come to, to get better. whether that's more, more flexible, whether that's to build endurance, whether that's to lose weight, whether that's to gain strength and muscle, but we also don't take ourselves too seriously. And so we think that, our no judgments philosophy, the way we approach our members and the way we approach our experience, it really lends itself well to humor.[00:04:50] But the other thing to keep in mind too, is that. Humor can work in almost any business. think about insurance. 20 years ago, if you had said, we're going to use humor to tell [00:05:00] the insurance story, people would have thought you were crazy. Maybe it's more than 20 years now, but, Geico really broke through the clutter and now look at everybody in that category, right?[00:05:08] They all leverage humor for something that is not a very funny product. our product isn't funny, but our product and our experience is fun. And we think humor helps us tell that story. [00:05:19] Ilyse: Now here we talk a lot about digital channels, obviously, programmatic, CTV, and, there's a Common philosophy or really it's just a fact at this point that, that's a good way to reach like younger consumers. is that what you are finding? Are you trying to reach millennials and Gen Zers specifically?[00:05:44] ​Or are you looking at whole cohorts of people? Consumers, what is your approach?[00:05:50] Chad: our core consumer is somebody that we call young strong on social, they are our north star. They're the group that we [00:06:00] focus on, for crunch, about a quarter of our member base is made up of. Of people 18 to 24, about a third of our member base are members 25 to 34, so the majority of our members are in that 18 to 34 age range, and that's our young, strong and social group.[00:06:16] Now, we run, we have, campaigns available for our network, to target seniors, active seniors. boomers, Gen, Gen Xers like me, but really our focus is on the 18 to 34 and we do find that digital media channels, are really the best way to reach that audience, right? They, by and large, they're not cable TV subscribers.[00:06:39] they watch a lot of YouTube. They're on social media. and we find that, one of the best ways for us to build awareness is either through CTV, or through YouTube. Uh, and those are the two channels where we are dominant.[00:06:52] Ilyse: And I know you've also spoken about, TV itself too, a little bit. How has like this omni [00:07:00] channel like approach really benefited your brand?[00:07:04] Chad: Yeah, for us, it's been a journey. today we've got 460 gyms and about 2. 7 million members, and we're celebrating our 35th anniversary, but, we're still a small business. when I joined Crunch seven years ago, we had about 125 locations and, obviously we were significantly smaller.[00:07:21] So our dollars, We had to make a strategic choice back then, and our strategic choice was to invest in performance marketing almost exclusively at the expense of brand marketing. Now that we've grown, and now that we're bigger, and we have the, The resources available to us the critical mass. We have found that the omni channel approach for us has paid off in spades.[00:07:46] Our brand awareness has tripled in the last three years, whether that's aided or unaided. And we find that then drives. more consumers to consider us. Our consideration is higher, which then [00:08:00] leads to greater lead production, and greater sales. And, the brand doesn't do it alone.[00:08:05] Our franchisees play a big role in that, but if we had not made that strategic shift to really focus on the Omni channel, I don't think our results would be as strong as they are today.[00:08:17] Ilyse: And today, are you mostly now looking at consumer retention or learning new members to join? It does seem, we talk a lot about streaming wars, but it does seem like there's quite a lot of gym wars out there now.[00:08:31] Chad: Yeah, you know, the fitness industry is, really an interesting one. It is competitive. so today about one in five Americans belongs to a gym, a health club, the Y, or a boutique studio. Now, that number 10, 15 years ago was probably closer to 15%, 14%. The category itself is growing.[00:08:51] So when, crunch wins, the whole category wins when our competitors, when the category wins, cause we are growing the category, but we do compete [00:09:00] for a lot of the same folks, people do switch gyms, they break up with their old gym, they, join a new gym. and so it is a mix for us on the acquisition side.[00:09:09] To both bring new people into the category that maybe are just considering a gym for the very first time, but we're also trying to steal members from other clubs that without a doubt, and our competition would probably say the same. So in answer to your bigger question, how do we think about it is about retention is about acquisition.[00:09:27] It really is both. [00:09:29] Damian: It's interesting. you know, we did use the analogy of streaming, but there's a lot of churn in streaming. you turn off your subscription for one and then you turn it on for another. We just had some data recently that said, I think 30 percent of people who cancel return within a few months to the channel.[00:09:43] So, it's an interesting game, I guess. Yeah,[00:09:49] Chad: of our biggest sources of leads. we very much, look at our former members as potential future members, and they do come back.[00:09:57] Ilyse: Very interesting. Yeah. And, speaking of [00:10:00] streaming, Crunch has its Crunch Plus platform and I know this was a big kind of trend overall, no matter what category you're in, during COVID and everything was to go digital, make sure your product is available where the people were, which is their living rooms at home.[00:10:18] and now it's a little more than a year old. and it obviously it built on what you had before, which is crunch live. Can you tell us how this has been performing and how you would describe the divide between people going in person to the gym and potentially those working out at home now?[00:10:38] Chad: Yeah, really great question. So you're right. We launched, crunch plus about a year ago, and we retired an old platform that we had that was called crunch live crunch live we were the first big box gym to have our own streaming workout product it launched way back in 2013, and it was browser based [00:11:00] only.[00:11:00] Ilyse: Way pre COVID before it was cool.[00:11:03] Chad: it was cool. Before it was cool. And during COVID, we saw our daily usage. Increased tenfold, with a fairly limited library of workouts. And so we clearly realized that we needed to reintroduce our streaming products and that's how we got to crunch plus. So now crunch plus is available on, just about every streaming device.[00:11:23] And, we couldn't be more pleased with where we are today. versus our launch. and just this year alone versus where we finished, in December of last year, our user base on the platform is up 47%.[00:11:39] we have over 600, Workouts available and we're adding the goal is to add one workout a day Either through live streaming or through pre recorded content to the library And we see crunch plus as really both a member benefit. So if you are a crunch member, You get access to crunch plus and basically a [00:12:00] 70 discount off the retail price.[00:12:02] it's incredibly Affordable. It's 1. 99 a month. and so for our members, it's a way to take that brand experience outside the four walls of the gym, whether they're wanting to work out at home, or maybe they travel a lot and they want to take it on the road, but they can also take it right back into the gym.[00:12:19] And so we've got workouts that, are on a treadmill or on a spin bike, or require the use of dumbbells and other equipment that you may not have at home, We've got in the crunch gym. And so we've really created this hybrid workout environment between in person in the gym and virtual on crunch plus, and now for our retail subscribers, those that are not crunch members. they pay 6. 99 a month. ​Again, it's, an incredible value relative to other products in the marketplace, and we think it's a great way to extend the brand and reach into markets where crunch doesn't exist yet. you can get crunch plus anywhere in the world. we've got 460 locations and [00:13:00] 360 of them are in the United States.[00:13:01] So we have lots of growth ahead of us in terms of our physical footprint, but we love where our digital footprint has taken us.[00:13:10] Damian: Yeah, that's a great move. I see people in the gym with, their smartphones looking at workouts and things. It makes sense for you to have that workout associated with, crunch, or the gym in question.[00:13:21] Chad: that's exactly right. and we really have only started to scratch the surface of where we can take this. I mean, one of the biggest challenges for new people who have never worked out in a gym before is the intimidation that they feel when they come to the gym. And, Most people think about the intimidation as being the, I've got to lose weight before I join the gym mentality, right? the body image concerns. But think about this. If you've never been to a gym before and you walk in the door, you are seeing all kinds of foreign alien equipment with pulleys and weights and pins and benches that articulate in different directions.[00:13:58] Where do I even [00:14:00] start? And what we think CrunchPlus is going to be great for is to give people who are completely new to the gym experience that introduction of how do I get started? What is the best workout for me? How does this piece of equipment actually work? If I'm concerned about how I might be perceived by others, let me watch this video and see how to set this up correctly.[00:14:21] so we're real excited about where we're going to continue to take this platform as it continues to grow and mature.[00:14:26] Damian: Yeah, that's a great point.[00:14:27] Ilyse: could have used that for sure. Yeah, you[00:14:29] Damian: and you see some of these, dudes in there, they're massive and they're making it look like, child's play. I'm like, what? This,[00:14:36] Chad: Right,[00:14:37] Damian: this is scary. Yeah. [00:14:41] Chad: The great thing about those guys, though, is if you ask them for help, they're going to jump right in and help you. they're very proud to share. Here's, how you do this.[00:14:48] Damian: Mm. It's a community, right? a fitness community.[00:14:52] Chad: absolutely. Absolutely. It's the community. In fact, we just did a recent member survey, new member survey, [00:15:00] and we found that 46 percent of our new members, have actually made new friends or founded a community at crunch just by joining and getting to the gym.[00:15:10] So we do think crunch is a great place to build community and our members that it's one of the reasons why they join. [00:15:17] Damian: And speaking of community, you have recently teamed up with Amazon One. Can you talk about how that partnership improves the membership experience for your customers?[00:15:28] Chad: we love our partnership with Amazon. it has gone really well. And they've been, as you can imagine, they're one of the largest companies in the world. They are very sophisticated in what they do. And, they've been a great partner to work with, for those, listeners that aren't familiar with the Amazon one product, it is a biometric device reads basically the palm of your hand.[00:15:49] It is a touchless device. You basically hover your palm over their reader and it identifies you uniquely. So apparently the palm of your hand is as unique as your fingerprint [00:16:00] or your retina and, Amazon has piloted this in, I believe it's being rolled out in Whole Foods.[00:16:07] I believe they have a partnership with Panera. And then they were piloting it in their own C Store concept for a while. We got together with Amazon to really be the first to bring it to the fitness environment. And the initial application or use case is to validate a member's entry into the gym. And What we found is I think a couple of things.[00:16:32] there's a back office business case which reduces fraud for us. So we don't have members sharing their key tag with their barcode with friends, right? Because now I only can get in with my palm. So that reduces, that concern. But from the perspective of our members, it shows that we're progressive.[00:16:57] We're forward thinking. we've got the latest [00:17:00] technology and we're bringing that into the environment. and we've seen adoption close to 80 percent in the locations where we've rolled it out. There are some folks that are still concerned about having their biometric data. read by Amazon, and we respect that and we'll still have the old way of scanning barcodes at the front desk, but for the vast majority of our members, it allows them to get into the gym quickly and get right to their workout.[00:17:24] Damian: Mm. That is fascinating. I actually didn't know about Amazon One, [00:17:27] Chad: Yeah, if you have a Whole Foods near you, next time you go to a Whole Foods, see if they've got it. it's how I use, it's how I check out at Whole Foods. it is faster than even, Apple Pay and Google Pay, I[00:17:39] Damian: Wow. Mm.[00:17:41] Chad: I think it's a pretty great service.[00:17:42] Damian: in general, when it comes to partnerships, how important are those kind of brand partnerships for Crunch?[00:17:49] Chad: they're really important and, you can think about partnerships for us, at least. We think about it in a couple of different levels. One is this kind of, Big strategic capability [00:18:00] enhancing partnership, which we have with Amazon, and we've got obviously have partnerships with some of the best, equipment manufacturers in the fitness space, right? Whether that's through life fitness or, TRX or the other, brands of the space, and we look at that as a way to enhance our member experience. We've got a really talented member experience team headed up by our chief experience officer, Molly long and, Molly and her team are thinking about ways that they can bring these kinds of big brand partnerships that are enablers.[00:18:34] To bear on the member experience. But on the marketing side, we also look at brand partnerships as a way to enhance your existing membership. So we do partnerships where we provide our members access to crunch only discounts. So we have one right now with Crocs where members can get a discount on Crocs shoes that's proving to be very popular.[00:18:58] ​And one of the ways in [00:19:00] which we talk about our membership, pricing with our members. and so one of the things that we like to say to prospective members is that if you take advantage of all the discounts that you can get through your crunch membership, all the retail discounts with our brand partners, your membership practically pays for itself.[00:19:14] And so we like to think that because it is a membership, you are part of a community, you are part of a gym, you are part of a club. If we can give value back to that member, it only makes that membership more valuable to them. So for us, those brand partnerships are super important.[00:19:30] Damian: we want to talk about first party data, of course, and we want to talk about that and how that informs some of your campaigns. And we assume, given that you have this great membership, global membership, it's not necessarily an issue for Crunch.[00:19:43] But how do you go about, leveraging that first party data to inform your marketing efforts? [00:19:49] Chad: so obviously our first party data even more so today than in years past is important to us and being able to leverage that data is [00:20:00] an important part of what we do both on the brand marketing side, but also are we work with our franchise partners for them to execute on their local marketing side.[00:20:08] Our media agency of record is USIM, and through USIM, we have an identity resolution initiative with TransUnion, where we enrich our first party data anonymously, with the TransUnion data, and we use that for audience building, lookalike audience building, Former member, audience building, et cetera, et cetera.[00:20:29] And a lot of that is used, through programmatic. it, it informs, what we do, in terms of, our targeting. the way in which we've structured our media approach, brand marketing happens through the Crunch marketing team. We also pick up search, on behalf of our network, just given the complexities of search and the ever changing, approach to paid search.[00:20:54] we. We feel like we're in a better position to manage that on behalf of our franchisees than asking our franchisees [00:21:00] to do that. Really everything in between is through our franchise partners and we have four brand approved agencies that they can choose to work with And we work with them To make sure that they have access to first party data so that they can also enrich that data and do first party, audience building, et cetera.[00:21:20] So for us, it's a critical component of what we do. And again, of, what we spend, I would say that, from. CTV all the way down through search, probably 90 percent of our spend across the network is digital.[00:21:36] Ilyse: Very awesome. I actually have a question about first party data. Are you able to glean more, say from Crunch Plus? Because people are tuning in and you're able to see, what kind of workouts they're choosing, what kind of, when, they are actually working out.[00:21:55] It must be very revealing, even more so than your regular, gym [00:22:00] customers that come in.[00:22:02] Chad: it's actually, that's actually a great question and it is true because obviously we control and manage the crunch plus platform of the 600 plus videos or workouts that we have. We can see what the viewership is. We can, we understand the view through rate on each of those. We know what each subscriber is watching and what kind of workouts they're doing and the frequency with which they're doing that.[00:22:26] and that's rich data that. We don't necessarily have easily accessed on the gym membership side. so from that standpoint, in terms of building out new workouts, as an example, we found that the 20 minute workout videos were the most popular in the group. And yet when we launched, we were launching with 30, 45 minute workout videos.[00:22:51] We pivoted very quickly to doing more over 20 minute workouts. And what we found is. The 20 minutes were actually too long based on view through [00:23:00] rates. So we launched a number of what we call quickies, right? They're five minute workouts and the viewership on those has skyrocketed. that's where we've leveraged that first party data to learn on the gym side, it's a little bit more challenging, but we're actually building out more of a, first party data set around.[00:23:16] utilization of the gym. We know when they check into the gym. If they book and take a group fitness class, we know that they're doing that because that's an online reservation system. we know when they buy a personal training package and when they take personal training sessions. And so the next level for us as an organization is to better activate that first party data so that we can do a better job on member retention.[00:23:40] upselling into higher tier memberships, and cross selling into other parts of our business.[00:23:45] Ilyse: And based off of that, and knowing that you guys are located in 41 states,[00:23:51] Chad: Yes.[00:23:52] Ilyse: you can probably tell me which states are the fittest in the U. S. in terms of attendance. I mean, I'm just [00:24:00] curious.[00:24:00] Damian: just[00:24:01] Chad: so that's a really good question.[00:24:04] Ilyse: New York, I know.[00:24:05] Chad: I, I can, I can say I can say that,[00:24:09] Ilyse: work out a lot here.[00:24:10] Chad: there are certain markets. the southeast is one of them where the number of visits per member is higher than the average. Obviously, we have an average, per month in the southeast. Really strong gym attendance.[00:24:26] I'm not going to say whether or not they're more fit than[00:24:29] Damian: Yeah, you can't know that.[00:24:31] Chad: but utilization does vary based on, based on market. I don't know how much of that is driven by weather, or how much that's driven by lifestyle. [00:24:39] Ilyse: who's the laziest[00:24:40] Chad: in New York City, New York City, we have really strong, really strong utilization of the gyms, best ever, better than pre pandemic.[00:24:48] Ilyse: Oh well.[00:24:49] Chad: but we've seen that across the board that the utilization of our gyms post pandemic has been at a higher level everywhere than versus than pre pandemic.[00:24:59] Ilyse: People [00:25:00] want to get out there again.[00:25:01] Chad: I think people want to get out there. Yep. I think they recognize that the role of fitness in, in relieving stress and anxiety is important.[00:25:08] Ilyse: How do you then tailor your messaging? Based off of location, especially if you're, talking to the fittest people in the U S versus the laziest,[00:25:18] Damian: people in[00:25:20] Chad: we wouldn't say that we're all about no judgments,[00:25:22] Damian: no, of course.[00:25:23] Chad: there, there is no one type, there is no one reason, there is no one way, for us at Crunch. but we do build out marketing assets that allow our franchisees, who are the closest To the member than we are here in the puzzle palace here in New York City, right in the ivory tower.[00:25:42] and we make sure that we provide assets that, if your club is really strong in group fitness classes, that we've got the assets for you there. If your gym is really big into strength training, which is virtually all gyms. Now we've got lots of strength training assets, or if you're into hit workouts, or if you're into [00:26:00] Kids Crunch babysitting is important because you've got a lot of younger families and they need to have child care when they come to the gym and work out and we allow our franchisees then to use those assets to tailor their marketing communications based on their local needs.[00:26:16] Damian: It's interesting. Now, you mentioned, maybe people in warmer climates and warmer states going to the gym maybe than others, but I don't know whether that holds true, but what I wanted to ask you about is what does the marketing calendar look like for a gym like Crunch? especially around key moments, we're here, A good third of the way into the year, but January's obviously got to be a big moment for gyms because everyone has that resolution to get fit again, New Year's resolutions, and then there's the summer, approaching, people think about, oh, I've got to be back on the beach, what should we do?[00:26:50] How do you strategize around those moments?[00:26:55] Chad: Yeah, there is certainly a seasonality to, to both visitation and [00:27:00] membership joins new members joining the gym. the first quarter of the year is the. The most important quarter of the year for us. it is our Black Friday and Cyber Monday and holiday season. and we do structure our spending accordingly, right?[00:27:14] So we'll heavy up in Q1, in the months later in the year when gym memberships aren't as, The demand isn't as high. We will adjust spending accordingly. So we do balance that out throughout the year. So we do marry up spend with demand. Within any given month, we will run a series of national promotions that our franchisees can opt into.[00:27:39] And they tend to be priced Price driven, because that's the category we're in, but we provide the support to the franchise network around the if they opt into that promotion to try to convert prospects in the system to becoming members. We do look at certain, events. So certainly we look at. New Year's resolutions, New [00:28:00] Year to you.[00:28:01] We look at spring break. We look at the beginning of the summer. We look at back to school. and then we look at the, to school is the last big hit when you begin to hit November and December, most consumers are really focused on holiday shopping, holiday parties, family get togethers, travel, Wrapping up their year end of their job if they're on a calendar or fiscal year, And then we start right over again on december 26th, and that's when people are like, okay, let's get back to the gym so we do take all of that into consideration but every month has a cycle and every quarter has a cycle and then obviously there's a cycle to the year[00:28:41] Ilyse: so there's obviously one of the biggest categories on social media is fitness. I would say there's so many fitness influencers out there these days.[00:28:52] To what extent do you share a kind of like common goal to get people to the gym? Do you then access and use [00:29:00] these social media personalities?[00:29:02] Chad: Yep. yeah, really good question. influencers in the fitness space are very important and we have worked with influencers. off and on over the past several years, we work with them today. And what we have found them to be most effective for us is around awareness building, introducing crunch to their audience.[00:29:26] we have tried to activate, and I'm using air quotes for those, listening, obviously, we've tried to activate those influencers to try to sell gym memberships. And we've not succeeded in that. I think their audiences see through that.[00:29:40] Ilyse: Hmm. Interesting.[00:29:42] Chad: And so for us, it's more about the authenticity of we want to invite the influencers into our gym.[00:29:47] We want them to get in a great workout. We want them to tell their story on that does more value for us. than them trying to sell a membership to their audience. And so we certainly work and we pay influencers [00:30:00] for some of that awareness building. But we also Work really hard to make sure that our member experience is an excellent experience for all of our members because we have influencers in our gym all the time that we may not even be aware that they're there and we want them.[00:30:18] We wanted to organically. Work its way through social media, and we've actually had some great success with that. And so the success comes from our fantastic operators on running a great gym on the influencers who are already members are just telling the crunch story for us. They're evangelists on. You really can't put a price on that.[00:30:41][00:30:41] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:30:46] Ilyse: The current podcast theme is by Love and Caliber.[00:30:49] The current team includes cat fussy and Sydney Cairns. [00:30:53] Damian: remember I'm[00:30:55] Ilyse: and I'm[00:30:56] Damian: we'll see you next time. And if you like what you hear, please subscribe [00:31:00] and leave us a review. Also, tune in to our other podcast, The Current Report.

I'm joined on this epic episode (epic-sode?) by none other than Master SFG and fellow bodyweight fanatic Karen Smith. In this episode we dive deep into a smorgasbord of spectacular stuff, including: her origin story and what got her into kettlebell training the fateful phone call she got from Pavel that inspired her to take on the challenge of nailing her first one-arm pushup the past, present, and future of the StrongFirst Bodyweight certification much, much more Check out Karen Smith online at www.coachkarensmith.com  And if you're down unda in Australia and want to attend any of her upcoming workshops there (as of June of 2024), check the links here and find the event nearest you: Brisbane: https://www.qldkettlebells.com.au/workshops/karensmithbrisbane Sydney: https://events.humanitix.com/karensmithpenrith  Melbourne: https://karensmithmelbourne.mystrikingly.com  And don't forget to follow her on Instagram: @_coach_karen_  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by my pal and yours, Pat Flynn. We decided to do this episode based on a very good question I got from an email subscriber, asking how Pat and I were able to work so well together despite our vastly different approaches to fitness.  Tune in for our stimulating, titilating, and riveting answer.  And be sure to follow Pat online at: https://www.chroniclesofstrength.com https://www.youtube.com/@KettlebellQuickies  https://hardstylekettlebells.clickfunnels.com/racked-and-loaded-2019  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by old school strength and physical culture enthusiast Brooks Kubik of Dinosaur Training.  Join us as we dive deep into the world of physical culture as it was before the days of widespread access to quality training information, insights on how the old schoolers trained, and how Brooks overcame crippling asthma and other physical maladies to become one of the greatest minds in strength of the 20th century.  Check him out online at https://www.dinosaurtraining.com  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

Kyle Sottung is the Director of Programming and Product Development for Iron Tribe Fitness in Birmingham, AL, where he manages all aspects of program delivery, athlete experience, and quality control for the 30 location fitness brand. Prior to joining IronTribe, Kyle was the Head Strength & Conditioning Coach, at Rensselaer Polytechnic Institute in Troy, NY and before that he was the Director of Sport Performance at the Lee Taft Speed Academy in Queensbury, NY He holds both an B.S. and M.S. in Exercise and Sport Sciences from Ithaca College, as well as countless certifications including CSCS, USAW, StrongFirst, RKC, CrossFit, FMS, TRX, FRC and Precision Nutrition. Links: https://franep.com/client/iron-tribe-fitness/module/support-team-6/ Facebook: https://www.facebook.com/kyle.sottung/ Instagram: https://www.instagram.com/coachsottung/ Twitter/X: https://twitter.com/coachsottung?lang=en

I'm joined on this episode by the wise and brilliant Dr. Kathy Dooley - anatomy fanatic, chiropractor, and all-around strong gal. Listen in as she talks about how and why the study of anatomy can help you unlock new and untold levels of unrivaled brute strength by learning how to work WITH the natural design of your body rather than fighting against it.  Check her out online at https://www.immaculatedissection.com    Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by my colleague Sven Rieger - StrongFirst Team Leader and all around badazz lifter.  Listen in as we talk at length about his spectacular journey through the world of strength, culminating recently in successfully lifting the Dinnie Stones - a feat of strength few have ever conquered!  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I'm joined on this episode by my friend and founder of Original Strength, Tim Anderson. In this fascinating episode Tim reveals some epic details on his spectacular new book, "A Simple Book of Strength," why it's his FAVORITE of the 10 books he's written so far, and how it can help YOU to change your life. Pick up your own copy here: https://a.co/d/afkbjMM  And be sure to follow Tim's magnum opus, Original Strength, by checking out their website here: https://originalstrength.net/  Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs? My world-famous 9-

I had the pleasure of once again chatting with the great retired Master SFG Instructor Geoff Neupert - author of "Kettlebell Muscle" as well as a litany of other excellent books.    In this jam-packed episode we go head-to-head on the topic of various muscle, metabolism, and fat loss myths and facts, and how they impact the very real troubles many Americans now face: obesity.   Check Geoff out at https://chasingstrength.com/   Wanna crush weakness and forge all-day strength, stamina, and resilience WITHOUT any complicated exercises or confusing programs?   My world-famous 9-

Tony Pascolla is a returning guest on our show! Be sure to check out Tony's first appearance on episode 369 of Boundless Body Radio! Tony Pascolla is a Physical Education Teacher, sport coach, Strong First Kettlebell instructor, personal trainer and carnivore/fasting coach at Revero, a coaching company focused on helping people successfully implement animal-based diets. Tony has had struggles with weight all his life, as a young kid, as a high school wrestler, and as an adult. Tony was vegan for 2 years and realized that was not sustainable, he found the keto diet and then transitioned to a carnivore diet. He has worked to be a fat adapted endurance athlete and competed an Ironman in 2021 primarily on a carnivore diet. Based in Chicago, Ill, he works both in-person, with both one-on-one sessions and group coaching, and also works virtually with clients, specializing in strength training and nutrition. He is also the host of the very successful Primal Foundations Podcast, where I was honored enough to be hosted as the very first guest. Luckily, he has found much better people to host since then. :) Find Tony at-https://www.primalfoundations.com/ IG- @tony_primalfoundationsFind Boundless Body at- myboundlessbody.com Book a session with us here!

Can Barefoot Shoes Handle Pickleball? – The MOVEMENT Movement with Steven Sashen Episode 213 with Piers Kwan In 2010, Piers Kwan became a certified hardstyle kettlebell instructor under Pavel Tsatsouline. He started with RKC and now represents StrongFirst. He learns and teaches with Tim Anderson and the Original Strength team.  Piers currently enjoys pickleball, delving excessively deeply into random interests, and hanging out with his lovely wife and three fantastic daughters. Listen to this episode of The MOVEMENT Movement with Piers Kwan about how barefoot shoes can handle pickleball and other court sports.  Here are some of the beneficial topics covered on this week's show: - How Original Strength focuses on restoring natural movement patterns to help individuals move as they were designed to. - How people can transition from sedentary and physically restricted states to vibrant and capable individuals. - How Original Strength serves as the foundational framework, enabling individuals to pursue various physical activities without hindrance. - Why inexperience sports participants, especially those lacking stability and a connection to the ground, are prone to injury. - why wearing minimalist footwear can improve foot strength, reduce running injuries, and provide an active recovery. Connect with Piers: Guest Contact Info Instagram@qldkettlebells @pierskwan Facebookfacebook.com/QldKettleballs Links Mentioned:qldkettlebells.com.au Connect with Steven: Website Xeroshoes.com Jointhemovementmovement.com Twitter@XeroShoes Instagram@xeroshoes Facebookfacebook.com/xeroshoes

In this episode, we're trying something completely new and we're calling it training questions from the mail bag. A lot of our listeners are active on the Strongfirst forum and we reached out to find out what questions coaches have on all things training related. In this episode, we answer questions from you - our listeners - covering topics including: The overall benefits of kettlebell training The difference between exercising and skill acquisition How to maintain a healthy relationship with exercise Tips to stay consistent with your training when you don't want to (yeah, even coaches struggle with this) This was a fun episode! We loved having the opportunity to speak about our experiences to help support other coaches and athletes. Don't miss this episode and please feel free to reach out with your questions for our next training questions from the mail bag episode. Connect with Mike and Skill of Strength: Mike Perry on Instagram Mike Perry on Facebook Skill of Strength: Skill of Strength Website Skill of Strength Instagram Skill of Strength Facebook Skill of Strength YouTube Connect with Brett Jones: Brett Jones on Instagram Brett Jones on Facebook Please make sure to share the episodes that motivate you and move you in the right direction.