Conquer New Markets

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Conquer New Markets is a unique podcast for entrepreneurs, managing directors, and marketing professionals who are frustrated with their growth in their home market and want to expand internationally. The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful. Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally. Innovative and energising, Conquer New Markets is your gateway to global business.

Levent Yildizgoren

Jul 12, 2023 LATEST EPISODE
infrequent NEW EPISODES
34m AVG DURATION
103 EPISODES
3 SEASONS

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Latest episodes from Conquer New Markets

Conversation with global entrepreneur Daniel Priestley

Play Episode Listen Later Aug 9, 2020 52:24

Daniel Priestley is co-founder and CEO of Dent global and author of four best-selling books including - Entrepreneur Revolution. In this episode, Daniel shares his refreshing outlook on recession - ‘reset and reinvent' - and his five steps to recession-proof your business. Daniel is passionate about global small business and provides entrepreneurs with easy and fun methods to leverage the value of their own story, making a ‘dent' and, accelerating their business. He shares his thoughts and sincere insights to a successful business “my strategy is very simple ….I surround myself with talented people and then I act as their servant. My job is to try to get them anything they need. If they need tea and coffee, I will make them a tea and a coffee. If they need £100,000 to develop the business I will go and find £100,000” We know growing globally is more important now than ever before but what are the barriers we need to overcome and what does the global market place look like from the entrepreneur's point of view? Here's the link to Daniel's website: https://www.dent.global/ and details of his books: https://www.dent.global/publications/

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Jane Malyon: How afternoon tea could save the world

Play Episode Listen Later Aug 9, 2020 45:53

Jane Malyon – Chief Scone Gnome of The English Cream Tea Company – has transformed her passion into a successful export business. Her company sends out treats around the world that make people smile and hampers that seem like hugs in a box. Jane is a published author and has over half a million YouTube views in her video 'English Cream Tea Etiquette' and has a TEDx talk called ‘How afternoon tea could save the world'. In this episode, Jane shares the origins, traditions, and culture of English Cream Tea as well as common misconceptions around the world. Here's the link to Jane's website https://www.englishcreamtea.com/ and listen to her TEDx Talk ‘How afternoon tea could save the world': https://www.youtube.com/watch?v=vaDquLlxDsI

tedx save the world afternoon tea

Melissa Day: Entrepreneur with a passion for change

Play Episode Listen Later Aug 9, 2020 40:13

Melissa Day has helped to raise over £60,000 for a project called Tea Leaf Vision, run via UK registered charity Tea Leaf Trust. They provide a life changing English Diploma programme to youth of the poorest tea estate communities in Sri Lanka whilst empowering them to become “Change Agents”; role models, active in social service. As part of her Niroshini portfolio, Melissa has also launched a Direct Trade Tea brand – which helps to support Tea Leaf Vision as well.

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Sebastian Bates - Turning a near death experience in to an entrepreneurial resilience

Play Episode Listen Later Aug 9, 2020 79:11

Sebastian Bates is the Co-Founder of Shield, Founder of The Warrior Academy and Co-Founder of the Global Anti Bullying organisation “Not A Victim”. Sebastian is an Entrepreneur, Mentor, Best Selling Author and host of the the No 1 podcast for Business and Entrepreneurs “Round pegs Square holes” and No 3 podcast for Education “The Warrior Academy Podcast”. The near death experience taught Sebastian the importance (and power) of building a team to help your business grow. This single, pivotal moment transformed Sebastian's mindset around business and Sebastian went on to create multiple 6-7 figure, highly leveraged, online businesses. During the global Pandemic in 2020, noticing a huge challenge that many entrepreneurs were facing running a physical business, which had to close down operations due to the restrictions, without a plan to pivot online and save their business. Sebastian partnered with Timothy Fare Mathews, Co-Founder of Dubai's leading production house and both Sebastian and Timothy vowed to help 100 business pivot online Rapidly in 2020.

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Alistair Callender - From frequent business traveler to ‘Chief Bag Carrier'

Play Episode Listen Later Aug 9, 2020 75:09

Alistair Callender is the founder and CEO of Gate8, a modular cabin luggage manufacturing and retail company founded in 2006. Originally training as an engineer, and with over 20 years' experience working for large corporations, Alistair found himself spending many hours each month stuck at luggage check-in points and paying excess baggage fees. He needed a solution. Taking inspiration from the boarding gate he found himself frequenting the most, he decided to create a range of travel luggage that would be universally accepted by all airlines as hand luggage. He explains how after a period of steady growth, the 'Swiss-army knife' brand of luggage began to be used by many popular airlines, helping them to expand from just B2C to include B2B sales. We also discuss how the business has navigated the COVID-19 pandemic. From manufacturing PPE for airline clients, to creating travel kits for consumers, the business has been pivoted in order to cope with the loss in luggage sales. International expansion of the company is in progress, and after many lessons learnt from the attempt to break into the US market, Alistair is working on securing distribution partners in other countries. Gate8 website: https://www.gate8-luggage.co.uk/

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7 Steps to do before the end of post Brexit transition period

Play Episode Listen Later Aug 31, 2020 9:01

The UK has left the European Union and the post Brexit Transition period will end on 31 December 2020. What does this mean for UK businesses? There is currently no trade deal, though the UK government and the EU are hoping to put something in place before the deadline. This is hardly giving any comfort to businesses as 50% of the UK's exports are to EU countries. And if a high percentage of your company's revenue comes from EU countries, then you are likely to be considerably worried about the future of your business and what form any trade deals will take. What can businesses do while waiting for politicians to sort this out?

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Jeff Dewing - How I grew Cloudfm from £1m to £70m in 4 years

Play Episode Listen Later Sep 4, 2020 63:16

Jeff Dewing is the founder and CEO of Cloudfm, a facilities management company based in Colchester, Essex. He has grown the company from just £1 million to over £70 million in only four years and is a disruptive force of nature within the facilities management industry. He began as a fridge engineer, following in his father's footsteps, and has since been in the FM industry for over 35 years. This experience and knowledge have allowed him to see how the industry needed to be transformed, and Cloudfm was formed from this need for change. Cloudfm is a revolutionary company, both in terms of the impact it has had on the FM industry, and with Jeff's refreshing approach to leadership and how you should value your employees. This is why the company has won the 2019 Queen's Award for Innovation, and why they continue to grow. Also discussed in this episode is how the company is coping with the current pandemic, and the difficulties of making a facilities management company work with remote and home working.

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Using SEO to grow your business with John Vuong

Play Episode Listen Later Nov 19, 2020 45:20

John Vuong started his own SEO company six years ago in Toronto, Canada after working in the corporate world for many years. The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun. John believes in education and continuous learning. That's why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. https://www.localseotoday.ca/podcast/

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"How I became a serial entrepreneur" with Zeynep Turudi

Play Episode Listen Later Nov 27, 2020 59:19

Serial entrepreneur Zeynep Turudi's star is flying high this year. Her company Truede, which imports authentic Turkish delight for the UK market, is going strong and she was recently named Export Champion of 2020. She is also the founder of Study a Course which is a service providing an accessible platform for students looking to study overseas. Her career took a dramatic turn in 2003 when she left a computer science engineering degree at Coventry University to start her first business importing authentic Turkish Delight. She talks about how she remembered the Turkish Delight her parents would bring back with them from Turkey and how there was nothing like it in the UK. Spotting a gap in the market, she formed her own company bringing the unique texture of real Turkish Delight to UK customers for the first time. Since then she has built up an impressive list of achievements, including taking part in Barack Obama's ‘A New Beginning Entrepreneurship and Business Innovation' scheme and was named export champion for 2020. Hers is a story of how innovation and an eye for an opportunity can be the secret sauce for entrepreneurial success.

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Helping businesses on the global stage with Lesley Batchelor

Play Episode Listen Later Dec 4, 2020 39:41

Lesley Batchelor is an international trade expert who spent 12 years as Director General of the Institute of Export and played a major role in promoting UK trade around the world. A glittering career has seen her named the CBI's Businesswoman of the Year and CEO of the Year by the Congress of Trade Association. In 2014, she earned one of the highest honors possible when she received an OBE. Today she is CEO of Export Boot Camps and is focusing on new export growth. She talks to us about her rise from humble beginnings, early ambitions to be a ballerina and succeeding as a woman in a man's game. Most importantly of all, she describes how she took the Institution of Export from a struggling organization £200,000 in the red to a thriving voice for international trade with profits of more than £2 million a year and bold plans for the future.

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Embracing the power of creativity with Matti Hemmi

Play Episode Listen Later Dec 11, 2020 54:34

Matti Hemmi is founding partner of InKnowation, a consulting firm, based in London and Madrid specialising in transforming businesses through people centred innovation. He's a successful author, engineer and now an innovator passionate about helping businesses find transformative ways to develop their operations to cope with an increasingly complex and demanding world. Having grown up in Spain, he had seemed destined to follow his father into a successful career in engineering, but after studying psychology and strategy at university, he branched out on his own to become a consultant. Today he works as a consultant, helping businesses transform their prospects through innovative strategy. He talks about the challenge of stepping out from a comfortable and successful career to go it alone, and his belief that innovation and creativity hold the key to success in business.

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Embracing opportunities with Julia Langkraehr

Play Episode Listen Later Dec 18, 2020 56:42

Julia Langkraehr is an entrepreneur and the UK's first EOS implementer. Having succeeded on the high sees of entrepreneurism she's using her experience to help others do the same. She talks about her life in business, how she grew her start up from scratch to a thriving enterprise pulling in revenue of £30 million. She has taken her success and used it to help others. As a business mentor she's helped 55 entrepreneurs scale and grow. She's been named among the UK's top ten entrepreneurs and is a finalist in the 2020 National Business, Newman's awards. She talks about making the leap from the corporate world to become an entrepreneur doing pop up retail way before the pop up boom exploded. Being a successful entrepreneur, she says is all about seeing an opportunity and taking it. It's a lesson which will stand all budding entrepreneurs in good stead in the turbulent world of COVID 19. Her latest venture sees her become the first EOS implementer in the UK. Created in America by Gino Wickman, the Entrepreneurial operating system is a methodology to help entrepreneurs grow. She talks about how she's using it to help other entrepreneurs thrive.

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When is a turkey a country or a bird?

Play Episode Listen Later Dec 24, 2020 3:05

Turkey is a bird that is widely associated with festive season but seems to be a bird of international confusion. The name of this bird varies greatly between languages, and many different places of origin are implied. Some languages imply that the bird comes from Peru, France, India and even Rome. But where exactly does this Christmas delicacy come from? Why does each language associate this bird with a foreign country? Does the bird really has seven faces as Japanese believe? What is turkey called in Turkey? Let's talk about the mystery surrounding this bird! Visit TTC wetranslate website: https://ttcwetranslate.com/ Download ‘Nine Translation Slip-Ups to Avoid' and find out how to manage your multilingual documentation effectively: https://bit.ly/2Z5xCT3

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The magic of plain English

Play Episode Listen Later Dec 26, 2020 6:50

In this episode, Levent talks about why a company trading internationally should write their documents in plain English. According to internet world stats, World internet population is nearly 5 billion. English speaking countries are 27% of the total internet population. This means you are likely to be getting visitors to your website or have connections in your profiles, that English is not their first language. Once you know you have an international audience it is important to reach them with your content to keep them interested in what you are doing. Writing in plain English provides readability for a wider spectrum of audience. By keeping short sentences and using familiar words, you can easily create a more clear and consistent writing and reach your audience. Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” Visit TTC wetranslate website: https://ttcwetranslate.com/ Download ‘Nine Translation Slip-Ups to Avoid' and find out how to manage your multilingual documentation effectively: https://bit.ly/2Z5xCT3

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Balancing several languages at once with Monika Schmid

Play Episode Listen Later Jan 11, 2021 57:25

Professor Monika Schmid is the head of department of language and linguistics at the University of Essex. She received her PHD at the University of Dusseldorf and speaks four languages; German, Dutch, English and French. The university has earned headlines for its commitment to becoming carbon neutral. New sustainable buildings are cropping up against the background of its existing stark 60s architecture. Her main area of research is the loss of natural language among multilingual people. It's a problem she's experienced directly as a multi linguist herself. She talks about how she stays fresh with her languages and the peculiar challenge of switching between the two. In addition, she tells us more about what it's like to be a professor at one of Britain's most forward-thinking universities, and how work and personal life becomes blurred. With working from home complicating things further, maintaining a work life balance can be a struggle.

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Breaking the language barrier in business

Play Episode Listen Later Jan 18, 2021 40:00

Regular listeners will recognise Levent Yildizgoren, managing director of TTC wetranslate. In this special edition of the podcast, Geoffrey Bowden, founder of the European Association of Translation Companies, turns the tables on Levent. Both men have successful track records in the translation industry and both have come to the UK from overseas. Today Bowden runs a successful PR agency and runs a radio station where he uses his journalistic background to put politicians on the spot. Here he puts Levent in the interviewee's chair to find out more about his life, the origins of TTC wetranslate and his work with the University of Essex building the Translation Challenge. This inspiring competition brings real business leaders to the table and challenge students to translate for them. Levent talks about how the challenge is helping to close the gap between academics and business.

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The power of stories with Ozan Dagdeviren

Play Episode Listen Later Jan 25, 2021 37:22

Ozan Dagdeviren is a serial entrepreneur, author, and founder of Startups of London, a media company that gives a voice to London's thriving start-up ecosystem. Their website provides guides to entrepreneurship, insights, and videos showcasing start-up success and failure. Today he presents the Mental Fitness Podcast for Entrepreneurs and writes books on entrepreneurship. His latest book, Startups Grow with People, offers great insights for any budding entrepreneur. Having started a business in Turkey before moving to the UK, he is a great believer in the UK's start-up ecosystem. He discusses the challenges of building a business from scratch and the importance of getting to know the market. In addition, he also talks about the different conversations he has working with people in Turkey compared to those he has here in the UK. As an entrepreneur working across different territories, understanding differences in the market will be crucial.

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Selling around the world with Lara Morgan

Play Episode Listen Later Feb 3, 2021 33:05

Lara Morgan is a successful entrepreneur, motivational speaker, and investor. At the age of 18, she taught herself sales, by 21 she was managing a Yellow Pages sales team across six countries in the Gulf. By the age of 23, she started her first business Pacific Direct selling manufactured toiletries to the hotel business. Starting from nothing, she built her company into a thriving international business operating across more than 100 countries worldwide. By 2008 she sold her controlling stake for £20 million. In this episode, she talks about how she taught herself the skills of being an entrepreneur, how she learned to sell across the world, and why even now, she's still developing her skills.

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Following your calling with Joel van der Molen

Play Episode Listen Later Feb 9, 2021 47:55

Joel Alexander Van der Molen is a multi-award-winning English Actor and Filmmaker, best known for telling his own life story in the Documentary Films, The Magnificence of You and Living My Illusion on Amazon Prime. He grew up in South East England, attended local Schools, was a young British Tennis hopeful, and studied acting at The Webber Douglas Academy of Dramatic Art in London. After years of auditions and acting work that did not pay the bills, Joel changed course and set up a Telecommunications company serving small to medium businesses. Listening to the calling from the depths of his being, he began a transformational journey in both life and business in 2016. Daring to make certain changes that challenged others but resonated with millions of people who suffer in silence. He sold his Telecommunications company in 2019 to focus on Film Production and acting. He set up Vandercom Films, a company that documents people's memoirs. Taking them on a profound journey, recalling their life and times to create a beautiful film for family to treasure forever. In his heart-to-heart conversation with our host Levent Yildizgoren, Joel talks about trusting our inner knowing to find and do what we love.

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On a mission to provide venture capital to female founders with Tanya Rolfe

Play Episode Listen Later Feb 19, 2021 43:12

Tanya Rolfe is the co-founder of Her Capital. Her Capital is a seed venture fund in Singapore - investing in female-founded, scalable businesses across Southeast Asia. Tanya's 15-year legal career at some of the world's largest law firms has hounded her ability to influence and collaborate with people from diverse disciplines and backgrounds. Eager to enter the world of venture, Tanya founded Ladies Investment Club in Singapore, 2017. Dedicated to helping women who do not have equal opportunities as men, Tanya grew a team of 40 female investors which enabled them to build their investment portfolio and credentials. Knowing that only 3% of VC funding goes to women-led companies and that female-founded companies make up only 6.8% of funded startups, Her Capital actively seeks out female founders and captures their potential for superior returns. In this podcast, she talks about how we can hinder gender inequality in business and how successful women can become if they are given the same opportunities. She explains the importance of establishing equality between women and men for our society's future.

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Supporting translation companies to open the doors of the global market with Geoffrey Bowden

Play Episode Listen Later Feb 26, 2021 47:17

Geoffrey Bowden, general secretary of EUATC is back for another episode! EUATC is an umbrella body for national associations of translation companies throughout Europe and currently represents 24 European countries and has 10 strategic partners including the USA and Canada. Believing that translation companies are the key to a globalized world, Geoffrey helped establish EUATC as a young man and has been supporting associations that support language service providers ever since. Under EUATC's roof, Geoffrey has been working to promote the highest quality and a united voice for the language industry and helping to improve the training of high-quality linguists across Europe. In this episode, Geoffrey talks about how EUATC works to minimize the implications of the global pandemic and the consecutive remote working for translation companies, the growth and the improvements in the language industry over the past years, and how vital a language partner is for any company looking to go global. To learn more: https://euatc.org/events/t-update-2021/

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what3words, the app changing the world's addresses: Interview with Jack Waley-Cohen

Play Episode Listen Later Mar 5, 2021 40:00

Jack is the co-founder of what3words, an innovative app that enables the simplest way of giving location. what3words labels each of the world's 57 trillion 3 meter squares with 3 words in 47 languages from Arabic to Zulu. With investors like Intel, Mercedes, Sony, and Subaru, Jack and his team extended the reach of the company to over 170 countries and 650 businesses in a period of 8 years. Described by BBC as ‘the app that saves lives', what3word is used by government organizations, NGOs, and various businesses throughout the world. The app is already very popular among emergency services across the UK and does not seem to be slowing down anytime soon. In this episode, Jack talks about his vision for the following years of what3words, how he got the idea in the first place and how he transformed it from a small initiative to worldwide success.

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How to succeed in the Chinese market with Domenica Di Lieto - Part 1

Play Episode Listen Later Mar 16, 2021 31:25

Domenica Di Lieto is the CEO at Emerging Communications - a leading Chinese marketing consultancy. After working in the industry for almost three decades and running her own digital agency for 6 years, she founded Emerging Communications in early 2015 to provide services to organizations looking to market to China. Being a highly experienced sales and marketing professional, Domenica and her team built strong relationships with the key Chinese digital platforms over the years and improved their knowledge of the ever-changing market in China. Working with a team of experts and spanning their services all over China's digital channels, Emerging Communications provide their clients with strategic advice on how to maximize their profits in the Chinese market and address their requirements on the wider aspects of entering and marketing to China. In this episode, Domenica shares her years-long experience with the Chinese market, warns us about the pitfalls of doing business in China and gives enlightening information about the misconceptions and cultural differences surrounding trade with China. Emerging Communications Website: https://www.emergingcomms.com/ Nine Translation Slip-ups to Avoid: https://bit.ly/2Z5xCT3

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How to succeed in the Chinese market with Domenica Di Lieto - Part 2

Play Episode Listen Later Mar 19, 2021 21:48

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Learning the secrets of international trade with Giovanni Baccini

Play Episode Listen Later Sep 20, 2021 56:55

Giovanni Baccini is the managing director of Lewden, an established electromechanical provider in the UK, exporting to many countries. Lewden is owned by the Italian Palazzoli Group which was founded in 1904. After working in different positions in the Palazzoli Group for several years, his journey finally led him to the UK. In the first episode of the 3rd Series of Conquer New Markets, Giovanni shares his years-long experience working in an international company. He discusses how to adapt to the local market through discussing international standards, how it changes from one place to another and the importance of language and culture knowledge in building and expanding transactional relationships with new markets. Join Levent and Giovanni to learn about how to have an open mindset in approaching a new market and the three criteria on how to grow and conquer new markets.

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Talking Localisation & Global Growth with Abi Hatter - Part 1

Play Episode Listen Later Sep 23, 2021 16:11

Abi Hatter is the acting managing director of TTC wetranslate Ltd and has been working with the company for over 20 years. In this episode, Abi and Levent discuss what a language service provider can offer to businesses that would like to go global with their products and services and; what types of services and solutions a language partner can provide. Join Levent and Abi to find out more about the best practices to carry your business to global success and stay tuned for part 2! Take the Scorecard now: global.scoreapp.com

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Thriving in Sales with Fred Copestake

Play Episode Listen Later Sep 26, 2021 49:12

Join Levent and founder and principal consultant of Brindis, Fred Copestake as they discuss modern sales tactics and what it takes to be successful in sales in this episode of The Conquer New Markets podcast. Learn the six elements of selling, how to adapt your sales process to other cultures, why salespeople need to master collaborative selling and how you can use the partnership mindset to increase your sales and grow your business through the power of PQ. KEY TAKEAWAYS Modern sales tactics can be categorised into three main areas. Busy - where salespeople are active but ineffective. Oldy worldy - where salespeople are deploying outdated techniques and tactics and muddled mindset - where the salesperson isn't able to solve the client's needs and is confused as to their role within the business. There's a stigma attached to selling that can be overcome with a partnership mindset. Salespeople need to position themselves more as a collaborative selling, working together with a client to solve their problems and achieve their goals. There are six elements involved in selling. Trust between the salesperson and the client. a win-win orientation, agreeing on a mutual benefit, becoming interdependent with one another, displaying transparency, giving honest feedback to the client, being comfortable with change and always having a future focus. Sales people must become more customer-centric focus in on the problem the client is having and then find the product or service that will deliver that outcome. Sales people need to adopt a partnerships mindset by working together with clients. BEST MOMENTS “Sales people are change agents and the current status quo is the biggest challenge to that” “There's always a stigma attached to selling but without sales companies can't do anything” “You've got to set your first impressions before somebody even meets you” “There's been a big shift in selling in the past year and salespeople need to adapt but using the foundations of what it takes to be a good salesperson” VALUABLE RESOURCES https://brindis.co.uk/ https://www.throughpartnering.co.uk/ CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Fred is Founder and Principal Consultant at Brindis. He is an experienced consultant specialising in the field of sales, leadership and performance. Always focusing on the desired outcomes, Fred's approach sees him work with his clients to discover new and more powerful ways of how they can do business, build mutually beneficial relationships with their customers and increase revenue. Fred is also the author of Selling through partnerships. CONTACT METHOD Linkedin: https://www.linkedin.com/in/fredcopestake/

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Talking Localisation & Global Growth with Abi Hatter - Part 2

Play Episode Listen Later Sep 30, 2021 27:48

Abi is the acting managing director of TTC wetranslate Ltd and has been working with the company for over 20 years. In this second episode, Abi and Levent discuss the best practices to give information to a client and how important it is to supplement them with their needs. In this episode you will learn Abi and Levent's insights on the importance of; Asking questions when it comes to localisation, Knowing the target country, and; Learning the audience profile. Join Abi and Levent to learn everything localisation from quotation of a project to delivery! Take the Scorecard now: global.scoreapp.com

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How to use LinkedIn to generate leads & sales with Chris Wilson

Play Episode Listen Later Oct 3, 2021 63:08

LinkedIn is an extension of your own personal brand. Sales coach and author of ‘Get noticed: generated leads from LinkedIn', Chris Wilson joins the show to discuss modern sales tactics, how to cultivate leads and create sales and why having your own persona, speaking with authority and engaging with your audience is key to a successful sale. KEY TAKEAWAYS To generate sales leads on LinkedIn you must propegate the nurulisation, cultivation fertilisation of a contact they're ready for harvest. Lead generation is all about quality leads not quantity, it's about generating leads that will convert into sales. Modern customers can separate salespeople without credibility and authenticity as they're far more in touch with information than ever before. You cannot sell to anybody without social proof and therefore your value proposition becomes more important than ever before. A good sales person needs to first be a good marketer in order to make the prospect aware of their product or service. Nowadays salespeople need to be much more innovative when connecting with prospects and following the awareness, interest desire, action model (AIDA). Your LinkedIn profile is an extension of your own personality and so you should be yourself first before the voice of a company. Use LinkedIn to create your own persona and speak to your given niche with authority. Always consider what content is best for them before posting and remember to engage with your audience authentically with a response that will stand the test of time. BEST MOMENTS “Selling is proving a valuable and quality service to a customers problem. Salespeople should feel proud about selling their product or service because they're offering a solution” “Social proof is a conversation happening everywhere all of the time” “Your reputation can be built over many many years but ruined in a non-second” VALUABLE RESOURCES https://adamosolutions.scoreapp.com/ CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Chris Wilson is a sales coach, author of ‘Get noticed, generated leads from Linkedin' director of Adamo Solutions and founder of Directors Forum. Chris creates selling systems to help you find, convert and keep clients habitually in order to drive more revenue and profit to your business. CONTACT METHOD Linkedin: https://www.linkedin.com/in/chriswilsonsalescoach/ Website: https://www.adamo.solutions/

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How to choose the right language service partner for your business

Play Episode Listen Later Oct 7, 2021 17:58

In the new episode of Conquer New Markets with Levent Yildizgoren, the Managing Director of TTC wetranslate Ltd discusses the criteria to choose and work with a translation company. Join Levent as he shares: The advantages of working with a translation company, The scenarios when a company is in need of the services of a language partner, All the platforms where you can find translation professionals and companies that can assist you with your translation needs, And more! Take the Scorecard nıw: global.scoreapp.com Visit TTC wetranslate Ltd website so learn more about how we can help you with your translation needs: https://ttcwetranslate.com/

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Digital Innovation with Björn Radde

Play Episode Listen Later Oct 10, 2021 38:36

Digital innovator, influential leader, published author and digital marketing manager for T-systems, Björn Radde joins the show to discuss the future of digital, how brands will connect with their consumers, why it's essential for digital sellers to join social media to solve the needs of their clients and the difference in marketing, selling and communicating across different cultures and countries. KEY TAKEAWAYS The most important thing in B2B digital marketing is to identify your ideal client and communicate with them on the channels they use. To find their problem and solve it with your produce or service and to educate the digital ‘sellers' in your business to align themselves with the language used in marketing and the social media channels that prospects use. Different cultures, countries and markets sell and communicate in different ways. To be able to conquer them you must understand the business language they operate so you can become faster at finding solutions. As a leader, it's important that you discuss with your team the action and then listen and feedback in order to get the best results. Digital marketers should look to dominate voice assist marketing such as Alexa or Siri. With voice assist the AI will give one answer, usually the brand that pays the most. Marketers must know not just look at performance but also brand if they are to be successful. The future of digital marketing lays outside of the web in offline and retail stores with the use of personalised content and offers delivered directly to the users mobile. BEST MOMENTS “You learn the most when you're teaching. If you want to learn something you become a trainer of it” “The most important thing if you're in another country or culture is to learn the language” “As a leader, it's important to be in the boat with your team, not simply steering it” “You can talk to every person in every culture about digital marketing if they know and understand digital marketing” “AIl will be in many places in the future to help marketers be more creative” CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Björn Radde is an E-Commerce obsessed digital native, digital innovator, and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective. Able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan. Always looking for innovation for piloting and improving digital marketing! In total over 18 years of experience in the area of online marketing and e-commerce; and over 14 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, and Sabre. CONTACT METHOD Linkedin: https://www.linkedin.com/in/radde/ Website: https://www.t-systems.com/de/en

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Aligning your business values with Chet Morjaria

Play Episode Listen Later Oct 17, 2021 68:03

Having the right values aligned with your business will help you attract more valuable customers. Levent is joined by author, business coach, and founder of Realign Global, Chet Morjaria. Together they discuss your human values, how to craft your business mission around them and why it's essential to communicate them with your customers. KEY TAKEAWAYS Businesses don't have values, people do. The values of yourself and your co-founders should form the identity of your business values. Firstly you must understand your own values as a human, secondly your business must be crafted around what you believe in and finally once your business and values are aligned you can look to market them and communicate with your target audience. If company values are to be embraced by the whole company, by customers and by external stakeholders they must be articulated well and easy to understand, integrated into the day to day behaviour of employees and represented by the leadership. Only then will the values be infused into the company framework. Values can be used to attract valuable customers. To do this you must understand the meaning and market to recognise your mission and methodology. Then and only then can you get the business model right and correctly market to your audience. It all starts understanding the process on a human level. You must choose who you allow yourself to work with. The clients you choose to work with are fundamental to the way in which your business goes and you must only serve those that are aligned to your values and who most need your service. BEST MOMENTS “We act in accordance with our values, weather we know it or not.” “The values of a company should not be misinterpreted” “The value you statement of your business must come from the truth of your personal values” “Values should be articulated and embraced by the whole company” “Value the human, respect the role” “We choose who we should work with” VALUABLE RESOURCES Work Worth Doing - https://abookworthreading.club/get-it CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Chet Morjaria is a business and communications coach, and founder of Realign Global. Chet works with entrepreneurs to realign their offerings and marketing so they both powerfully represent their value and values. For the last 15 years, Chet has focused on the health and fitness industry and for over 5 years he has ran a successful coaching business, focusing on teaching coaches how to communicate powerfully and meaningfully with clients. Chet is also the ex-Managing Editor of Breaking Muscle, a health and fitness website, with 8-million monthly visitors, 6 editors and 200 writers, these days, Realign Global works with purpose-driven entrepreneurs through our Business With Meaning Accelerator and our Marketing with Meaning Mentorship. CONTACT METHOD Linkedin: https://www.linkedin.com/in/chetmorjaria/?original Website: https://realign.global/

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How much should you pay for a translation with Abi Hatter

Play Episode Listen Later Oct 21, 2021 41:43

Abi is the acting managing director of TTC wetranslate Ltd and has been working with the company for over 20 years. In this episode, Abi and Levent discuss how much a translation project should cost you. In this episode you will learn Abi and Levent's insights on; How much is too much for a translation, What factors affect the cost of a translation project, and; Whether or not expensive equals quality. Join Abi and Levent to learn everything localisation from quotation of a project to delivery! Take the Scorecard now: global.scoreapp.com

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Unlocking the motivation within your team with Mark Terrell

Play Episode Listen Later Oct 25, 2021 27:34

Without motivation, nothing gets done. Levent is joined by business coach, mentor and founder The Reluctant Leader training academy, Mark Terrell. Discover the power behind relationship motivators, how to motivation division affects your vision and why learning how to be a leader and a motivator and not just a business owner is key to success. KEY TAKEAWAYS Motivation is a key to success because if we lose sight of what motivates us then ultimately our business is not going to work. Motivating yourself and your team is essential, whether you're expanding, growing or just surviving. Without motivation, nothing gets done. The reluctance comes into business when you start a company. In the beginning, you have a passion for solving a problem but a reluctance to lead and manage, to motivate others and to be in a position of being noticed. It's important to identify what it is that's preventing us from stepping up and leading. The motivation division is thinking about what we want to achieve. Firstly you have to set a direction for your company. Secondly, think about how we want to do it using your skills, knowledge and values. Lastly, is why? Asking yourself why you're on this direction and identify what's motivating you to keep going. There are three relationship motivators. The Defender, which is around security and stability, The Friend, which covers the belonging feeling you get when you're part of a team and The Star, which is about recognition and being noticed. Then there's three achievement motivators, money, influence and responsibility and expertise. BEST MOMENTS “The biggest mistake business owners make is that they lose sight of their thoughts for growth or that they never really had a vision.” “I think you've got to have a clear vision for your business everyone's got to know the part they play in allowing that vision to come to fruition.” “I've seen companies getting de-motivated because they don't have shared division in place across the whole management team.” “When you think about leadership and motivation, motivation has got to be at least 50% of leadership.” VALUABLE RESOURCES https://www.thereluctantleader.academy/quick-start-guide CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Mark Terrell is a coach, mentor, author and founder of The Reluctant Leader training academy designed to help Business Owners and Directors create businesses that sets you free. Mark helps business owners to keep their energy levels high by focusing on their motivations and goals. CONTACT METHOD Linkedin: https://www.linkedin.com/in/markterrellreluctantleader/ Website: https://www.thereluctantleader.academy

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Expanding into new markets and growing your business with Kathryn Read

Play Episode Listen Later Nov 1, 2021 53:59

Listen in to an action-packed episode of Conquer New Markets as Levent is joined by international sales and marketing consultant Kathryn Read. Together, they dive into international growth and the tools and tactics needed to expand into emerging markets. KEY TAKEAWAYS Going global for international growth is rewarding for most companies and when you look at the statistics from the US commercial service, US companies who export are likely to be 17% more profitable than companies who stay domestically. Within Europe, it's normal and quite easy to expand internationally. A big mistake companies often make is they lack self-awareness about their own motivation and about the company. They haven't experienced the journey of growth and therefore expansion can be quite risky because sometimes companies then expand on the basis of a whim. The first mistake is self-awareness the second mistake is a real laser-sharp strategic focus. Profitably into China is a different matter to selling into China and having a good turnover in China. Companies often underestimate the complexity of doing business, how sophisticated the consumer is, and how advanced the market is. Companies have to decide how success looks for them in an overseas market. Examples of this can be looking to increase revenue or aiming to take the pressure off your domestic market by applying pressure on a competitor in an overseas market or you may be looking to extend the product life of your service which is maybe no longer relevant in your home market, but you might find it is somewhere else in the world where the market is less advanced. BEST MOMENTS “For most medium and smaller sized companies looking to expand internationally, they need to be looking for a sales partner.“ “Everyone's global journey is different. Each client is unique and so some of them need more support on one part and some of them need more support on different aspects of their business.” “For smaller countries, there's a motivation to expand internationally.” “The biggest markets in literal terms and maybe not the best markets to enter into.” “Sometimes you need to look at expansion with a blue ocean approach and if you're inexperienced and don't want to make product modifications right away look at established markets as a shop window.” VALUABLE RESOURCES https://kathrynread.com/international-clarity CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/leventyildizgoren/ ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Kathryn Read is an international sales and marketing consultant with over 20 years of experience in developing niche products in emerging markets. She helps SME companies breakthrough international barriers and create successful entrepreneurs in a thriving global marketplace. CONTACT METHOD Linkedin: https://www.linkedin.com/in/kathrynread/ Website: https://kathrynread.com | https://uniconsult-wick.com

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Revolutionary solution to a world-wide problem with Saasha Celestial-One

Play Episode Listen Later Nov 8, 2021 30:00

The bigger the network, the stronger the network effects. Join an insightful episode of Conquer New Markets as Levent is joined by Saasha Celestial-One, the chief operating officer and co-founder of OLIO. Together they discuss international growth, creating supply and demand in new markets and why it's important to start a mission-driven business. KEY TAKEAWAYS To launch into new markets you have to have very strong organic activity. Select test markets and a hypothesis to launch into them by generating some demand. To grow internationally you need to get the supply and to get the supply you need to identify the demand. Next, you need to get in the press, form partnerships, get the volunteers, get the local business partners and get everything in one place. The talent acquisition market right now for most companies is hard but we've found, people really want to work for a company that has an authentic purpose, authentic mission and that does something meaningful. New entrepreneurs should always look to start a business they're passionate about and is mission-driven. The bigger the network, the stronger the network effects. If we have a large and engaged user base, there are lots of different ways to commercialise. It's really important if you want to scale and you're going to need capital to scale as a social enterprise that your social and your commercial. BEST MOMENTS “To grow you have to be incredibly lean and incredibly resourceful.” “Nearly 10 million people in this country struggle to feed themselves on a daily basis and a lot of them have smartphones and a roof over their head, but that doesn't mean that they have a food budget or household budget.” “It's amazing for a social enterprise to grow internationally because you're developing a good cause.” “We had to have faith that the demand would come.” VALUABLE RESOURCES https://olioex.com/ CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Saasha is the Co-Founder & COO of OLIO, a free app that harnesses the power of mobile technology and the sharing economy to provide a revolutionary new solution to the problem of food waste. OLIO does this by connecting neighbours with each other, and with local businesses so that surplus food can be shared, not thrown away. Launched in the UK in January 2016 and made available globally in October 2016, OLIO has 3.3m users, supported by 65,000 volunteers promoting OLIO in their local communities. Collectively, OLIOers have successfully shared 15m portions of food with each other. Prior to founding OLIO, Saasha spent 13 years in finance, strategy and business development roles at Morgan Stanley, McKinsey & American Express, and also founded My Creche, London's first PAYG provider offering flexible childcare for busy parents. Saasha has an MBA from Stanford and an undergraduate degree in Economics from the University of Chicago. She was named one of the UK's 'coolest female founders' by Business Insider, is the mother to 8-year-old Nolan, and the proud daughter of hippy entrepreneurs. CONTACT METHOD Linkedin: https://www.linkedin.com/in/saasha-celestial-one-929390/ Website: https://olioex.com/

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Building trust through PR with Sarah Kauter

Play Episode Listen Later Nov 16, 2021 25:17

PR can put your product or service in front of a huge number of consumers. In this episode of Conquer New Markets, Levent is joined by Sarah Kauter, the CEO of award-winning PR and marketing agency, VerriBerri. Join the conversation as Sarah discusses the importance of PR and branding, why it's essential to build trust with your consumers and why building a respectful brand message can help you grow internationally. KEY TAKEAWAYS PR is a great growth tool because you can get featured in articles, on TV and in magazines and newspapers, and there are so many opportunities. With PR you can really expand the number of eyes on your product or service because you're borrowing the reach of large publications with huge readerships. When expanding into international markets it's important to translate your product or service into the native language because it makes a difference to the trust between the brand and the end-user. It shows you care about the user experience. There's no right or wrong when expanding globally, it's just important that your brand is accepting of everybody regardless of who they are. And that's important, no matter what you're selling because it's all about the people you're talking to so you need to make sure you reflect your values in your message and speak to what your consumers want to achieve because ultimately it's all going to come back to return on investment and the money that they're going to make. COVID has shown everybody that a consumer market can have highs. It can have lows, but business to business services and products tend to be relatively solid. BEST MOMENTS “PR is the best way forward for larger companies because they pay more attention to marketing than smaller businesses” “Larger businesses appreciate that they can't do everything in-house and they don't have the expertise for everything so that's where specialised agencies come in.” “When branding internationally you've got to take into consideration what is culturally acceptable in different places” “90% of people will believe what's put forward in front of them, but it's still important to back up your marketing materials with research.” CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE HOST Levent Yildizgoren, author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. ABOUT THE GUEST Sarah Kauter is the CEO of multi-award-winning marketing agency VerriBerri Digital. A PR and design agency, helping businesses across the UK and USA to grow their brand. VerriBerri boasts a vast array of connections due to over eleven years in the industry. Sarah has won awards such as "Entrepreneur of the year" in 2018 and "Business Person of the year" in 2020. CONTACT METHOD Linkedin: https://www.linkedin.com/in/sarah-kauter-a28a3b1b/ Website: https://www.verriberri.co.uk/

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Keeping up with marketing trends with Mike Korba

Play Episode Listen Later Jan 10, 2022 47:45

In the new episode of the ‘Conquer New Markets' podcast, Levent is joined by Mike Korba, the Chief Commercial Officer and Co-founder of User.com and marketing automation expert. Join Levent and Mike as they discuss how the use of CRMs have changed over the past years, how important marketing is for any company's business strategy, what MACH and CDP are and how it can help your marketing strategy in the long run, the importance of human touch in marketing and how to balance it with your automation and what awaits us in 2022 in terms of marketing. KEY TAKEAWAYS Marketing activities are usually undervalued by most companies but it's the first point of contact with your clients and the most important point of a successful business strategy. CRM has turned into a huge marketing tool in the past couple of years while it was widely used by salespeople and was used for supporting people to have a relationship with current customers only a few years ago. So, any company that wants to take a step further with its marketing should start making the best use of its CRM system. Whether it's email marketing, a Facebook group or targeted advertisement, a direct connection with the potential client is one of the most important points of a marketing strategy. BEST MOMENTS “It's very important to have a direct connection between me, as a company, and my potential client.” “Every company should have two main goals; first is marketing and the second is innovation.” “Human touch is extremely important. Of course, we all work with companies but we don't buy from companies, we buy from people.” VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/ Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Mike Korba is the Chief Commercial Officer and Co-founder at User.com, marketing automation expert, internet enthusiast and theoretician, e-marketing practitioner and lecturer on biggest Polish universities. He has been working in the marketing industry for over 19 years. He knows both the prospect of working in an advertising agency and the specificity of working in the marketing department. Mike understands what it means to "do marketing with limited resources" and he was a speaker at many conferences, including Websummit, SaaStock, Infoshare. CONTACT METHOD Facebook: https://www.facebook.com/usercomofficial Linkedin: https://www.linkedin.com/company/user-com/ Personal Linkedin: https://www.linkedin.com/in/michalkorba/ Website: https://user.com/en/

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How to become an 'Investable Entrepreneur' with James Church

Play Episode Listen Later Jan 21, 2022 42:35

In the new and insightful episode of Conquer New Markets, Levent is joined by James Church, COO and co-founder of the UK's leading pitch specialist, Robot Mascot. In this episode, James talks about how to become an 'investable entrepreneur' and what it actually means. Breaking the subject step by step, the author of the Amazon bestseller takes the audience on a journey to understand the mindset of investors. KEY TAKEAWAYS It can be quite different to pitch in a domestic market than it is to pitch in an international market. It's really important to understand your audience. Investors can have their own preferences as well. Some investors like to invest only in physical products while others may prefer to invest in services. It's really important for businesses to make sure that their ambitions are aligned with that of the investors. If you are looking to create a business with a big scale that employs 50+ people and plans to go overseas, working with investors is one of the best options for you to be able to reach the goals you've set in a reasonable time. Having a timezone-based model can create a huge difference in your business strategy. Especially if you are operating in the service industry, working with a timezone-based approach rather than a country-based one can give you so much scope. BEST MOMENTS “The main thing about pitching is to understand where your clients are pitching at for their investors. Let's take a business in UAE that could be pitching at the local market, the European market or the US market. The thing is, in terms of investors, there is a massive cultural difference to undertsand." “There is no right or wrong, it's about what makes the most strategic sense for your business.” "Going global is easier than ever - whether you are a software business or someone with a physical product. Even if you initially have a physical shopfront, you can easily create a digital one and then the whole world is your oyster." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST James Church is the co-founder and COO of Robot Mascot, the UK's leading pitch agency whose clients are 30x more likely to raise investment. He is the author of the best-selling book “Investable Entrepreneur”, where he shares his unique methodology for convincing investors. James has been featured in Forbes, Entrepreneur Magazine, on numerous industry blogs and podcasts, run mentoring sessions at Tech Hun, Google Campus and Runway East, and deliver mastermind sessions for Design Museum, The Chartered Institute of Marketing and the University of East Anglia. CONTACT METHOD Facebook: https://www.facebook.com/robotmascot/ Linkedin: https://www.linkedin.com/company/robot-mascot/ Personal Linkedin: https://www.linkedin.com/in/jamescchurch/ Website: www.robotmascot.co.uk VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/ Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Purchase James's book 'Investable Entrepreneur' on Amazon today: https://www.amazon.com/Investable-Entrepreneur-convince-investors-business/dp/1781334900

Empowering localization through sales with Richard Brooks

Play Episode Listen Later Jan 25, 2022 52:47

In the new episode of Conquer New Markets, Levent is joined by Richard Brooks, CEO of UK-based language service provider, K International. Richard talks about how he started off his career as well as his wide experience in localization and sales. KEY TAKEAWAYS Sales is something we all do on a day-to-day basis and it's up to us to free it from the negative connotation it has and understand that nothing happens without sales. Even if you have the best product or service, it's not possible to grow your business with a poor sales strategy. To be able to carry your business abroad, you need to learn the culture, traditions, politics and lifestyle of the target culture and apply it to your business strategy through sales. BEST MOMENTS “The best salespeople are those who are genuine, authentic, and know about the topic.” "We are all trying to get the governments to take sales more seriously and the world to take sales more seriously and part of that is through SMAa, which is the smallest part involved." "You can take a great product abroad but if you don't get the culture aligned correctly, at best it's funny and at worst it's offensive to the target culture." "Digitally speaking, companies have no excuse not to be international from day one. If you look at some of the large, billion-dollar companies such as Facebook or Google, you'll see that they are international right off the bat. Partly because they can be, because their service can be delivered digitally. But partly because they've embraced localization." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Richard Brooks is the CEO of UK based Language Service Provider, K International. Having spent 25 years+ in the language industry he also holds an executive board member position for the European Language Industry Association and is a former executive board member for the Association of Language Companies. Richard completed his triple-accredited MBA at Cranfield School of Management majoring in economics and finance. Now a popular conference speaker and executive educator he has developed numerous international programs and written several. He is a fellow of the Institute of Sales Professionals where he is helping to shape the ISP's policy towards small and medium-sized enterprises. In addition, Richard is an active investor, non-exec director and business coach for the localization industry. Through this work, he has helped several entrepreneurs create winning strategies, develop their senior teams and unlock value in their companies. CONTACT METHOD Facebook: https://www.facebook.com/K.International/ Linkedin: https://www.linkedin.com/company/k-international-language-translation-services/ Personal Linkedin: https://www.linkedin.com/in/richardbrooks/ Website: https://www.k-international.com/ VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/ Take TTC wetranslate's Scorecard: https://global.scoreapp.com/

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Redefining the limits of marketing with Eric Jan C. van Putten

Play Episode Listen Later Jan 31, 2022 32:53

In the new episode of Conquer New Markets, Levent is joined by Eric Jan C. van Putten, VP of marketing at DynamicWeb. With his 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce', Eric talks about the DynamicWeb and its expansion while underlining the importance of localisation and translation from a marketing point of view. He also gives valuable suggestions to those who want to expand to global markets. KEY TAKEAWAYS About resolving the issues that have risen from cultural differences: "Frequent communication combined with individual communication is necessary.” In the world of e-commerce and international expansion, product information, language localization, and having a fast e-commerce portal for accessibility, can be considered as reoccurring elements. Three important things that B2B organisations are missing out on are digital relations (customer data), technology driving engagement, and product data for marketing. To be able to expand into global markets, you have to run research to find your market related to your product while keeping in mind that you will face operational challenges, cultural differences, and legislation issues. BEST MOMENTS "DynamicWeb is an e-commerce platform supplier and with our composable approach, we combine the best of both worlds. You have the benefit of having all the commonly needed solutions like a CMS for a website, an e-commerce solution, a product information management, a PIM, and a marketing solution in one single platform." "Let's call it the platform approach the Swede approach, the best of swede approach, you can reduce complexity. Instead of having multiple integrations to support, to keep up in the air, you just have the platform, and therefore it reduces complexity, cost, maintenance quite tremendously and saves you time to market as well. "When you are expanding internationally or when you are trying to get into a different country, often the first thing to really start doing is of course translation." "E-commerce is way more than having a website where you can purchase a product." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Eric Jan C. van Putten is the VP of Marketing at Dynamicweb. With over 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce'. Over 4000 companies use Dynamicweb, over 300 partners Dynamicweb has, three teams in the company ( EMEA HQ team, the North American Team, APAC team). Dynamicweb and Alna Business combined strengths help companies to achieve a higher operational efficiency. Vue.ai and Dynamicweb partner to bring end-to-end AI automation to eCommerce in Asia. CONTACT METHOD Facebook: https://www.facebook.com/ericjanvanputten Linkedin: https://www.linkedin.com/in/ericjanvanputten/ Personal Linkedin: https://www.linkedin.com/in/ericjanvanputten/ Website: www.dynamicweb.com VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/ Take TTC wetranslate's Scorecard: https://global.scoreapp.com/

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Perceived difficulties of international trade

Play Episode Listen Later Feb 3, 2022 10:22

In this bonus episode, Conquer New Markets host, author and entrepreneur Levent Yildizgoren is talking about some of the common difficulties every business faces along its international journey. Join Levent as he explains how awards overweight the difficulties you face along the way, the common traits of successful international companies and how to overcome some of the perceived difficulties of going global. ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren VALUABLE RESOURCES Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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Going across borders with insurance with Jussi Tommola

Play Episode Listen Later Feb 7, 2022 44:38

In the new episode of Conquer New Markets, Levent is joined by Jussi Tommola, an insurance expert with more than 15 years of dedication to this area in different countries. Jussi is currently the CEO of YellowMay, an insurance company that has customers in nearly every continent. In this episode, Jussi talks about his experiences in the insurance world, how YellowMay was destined to be global from the start and what awaits us in terms of insurance in 2022. KEY TAKEAWAYS Identity theft is not only about the possible financial loss but it can also have a huge impact on your and your company's perceived reputation. Insurance is very heavily regulated and it leads to it being mostly local, but taking it to a level of service can help it extend to new markets more easily and freely. Even the pace of the conversation and the stages of communication can change drastically based on the culture you are dealing with. BEST MOMENTS "Previously, insurance has been a very data-driven industry and it still is but it's not the same aspect. Nowadays you need to have some amount of future data in your hands as well as the past data." "It's interesting to see that there are already companies looking more and more across the borders of insurance. Insurance traditionally has been very local and I'd say that in 2022 we will continue to see more and more countries going global." "When you have more and more international presence and you are brand aware, then you are actually picked up. So you need to be active and the activity should help you get found." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Jussi Tommola is an insurance expert with more than 15 years of dedication to this area in different countries. He has had the privilege to work in various countries in almost all areas of insurance. Currently, he is the CEO of YellowMay, a company that has customers in nearly every continent. Despite its success, YellowMay is viewing to reach even a more substantial global role in the insurance business. Jussi is the big idea machine of the company to make the impossible possible and believes there are always better ways to do everything. He set his sight on constant improvement. As a visionary leader, he wants to unite his team around his vision and objectives. And this is not just in business. Jussi also leads as the Head Coach of the Finnish Men's Beach volleyball team, and there he proves and motivates players that everything is possible. CONTACT METHOD Linkedin: https://www.linkedin.com/company/yelllow-may-oy/ Personal Linkedin: https://www.linkedin.com/in/jussitommola/ Website: www.ymshere.com VALUABLE RESOURCES Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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Revolutionizing CMS with Thomas Peham

Play Episode Listen Later Feb 14, 2022 34:23

Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers. Storyblok raised 11 million USD since it was first founded in 2017 and extended over to 130 countries worldwide. In this episode, Thomas shares his experiences in SaaS marketing, Storyblok's journey to the top as the first headless CMS and how the founders' vision helped grow the company from a start-up to an international leader in under 4 years. KEY TAKEAWAYS Although more conventional CRM we commonly see like WordPress and Drupal bring the opportunity to access everything under one roof, headless CRM can be an outside-the-box solution for many businesses, especially if your needs vary. Working with colleagues from different cultural backgrounds can bring great depth to your business and help you through your global journey. Culture keeps on changing day by day and it's important to accept and embrace this change to be able to learn and grow. BEST MOMENTS "The 'headless' CMS basically cuts off the front end, so the website, where you publish the content or your mobile app for example. So the headless CMS doesn't care too much about where you publish your content." "If you look at WordPress, Drupal or in short what we call 'monolithic' systems, it's like an all in one solution. You have your front end and you have your templates within the CMS as well as the back end where your editors can change or create content. And that's great if you just have a simple website. But if you have a business website, maybe an e-commerce store, a point of sale screens in your retail shops, maybe if you are building a mobile app or other interfaces, it brings a lot of challenges. Because suddenly you may need multiple CMS to publish and serve those different channels. And with a headless CMS, you can combine all these under one central content hub." "As we grow, culture also grows and changes. Storyblok is a different company now that we are a team of 100 people compared to 20 people 12 months ago and it will be a different company with a team of 250 people. So the foundation of everything we do from a cultural perspective sits on the assumption that it is changing and it will keep on changing and that we are open for that." "With a global team comes the joy of not being too focused on something and getting different feedback. So for example if we launch a new marketing campaign and if we were a European business, we'd come with our European mindset and understanding. But suddenly we have people from Japan, Argentina or Nigeria in the team and all those different countries bring different ideas to the table. At the end of the day, the outcome is so much better." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers. CONTACT METHOD Linkedin: https://www.linkedin.com/company/storyblok/ Personal Linkedin: https://www.linkedin.com/in/thomaspeham/ Personal blog: https://thomas-peham.com/ Website: https://www.storyblok.com/ VALUABLE RESOURCES Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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Digitalizing the future with Simon Beyer

Play Episode Listen Later Feb 21, 2022 37:24

Simon is described by his peers as one of the most influential persons within the Swedish marketing/advertising space. After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO, and BMW to name a few. A year ago Simon published his first book on digitalization. KEY TAKEAWAYS Language is a keystone. When you understand the target language and localise it, you open new doors for your company. You can have everything to enter into new markets but if you don't have a company culture and people who align with that culture, you won't be successful in the end. We should understand the market itself and the people's expectations well. There are two questions that we should pay attention to: Where does our service or product fit? And what kind of content is valuable in the market? BEST MOMENTS “Language is key. We have seen multiple cases where we try to use English. I crossed several markets but once you localise the language, it makes a big difference.” “You can do everything right when you expand to a new market. You can have all the contacts and addresses. But if you don't create a culture that makes people feel part of the bond organization, then you will fail pretty fast.” “There are several aspects. The first one is recruiting which is super important. When we recruit new officers, we want people who are smart, know what to do, have a good network, and so forth. But my experience is that all of the things can be not worth so much if the person or persons do not share your values, your beliefs, understands what you want to do. Recruiting process is not so much about skills. It is more about personality” “Recruiting is one thing. But the other aspect is to try to identify the potential hurdles or threats like what could possibly go wrong and how can we practice in that sense.” “Where does our product fit? Where does it have value in the market? And to find it out, you need to test. You need to try it on… The second thing is what kind of content is valuable in this market. What do people expect? In the beginning, you need to build a brand.” “All brands, I think including ourselves, we need to spend money on getting known. People acknowledge your brand, then you can start making money.” “We are not to judge other nations' cultures. We need to adapt them.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Simon Beyer is a partner at Ingager, the largest independent Facebook Agency in Europe after working for Google and Philips. He is a popular speaker on digital marketing and digitalization. He has been speaking for Tesla, NATO, and BMW to name a few. CONTACT METHOD Linkedin: https://www.linkedin.com/in/simonbeyer/ Website: https://ingager.com/en/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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Data-Driven Mindset with Juan Garzon

Play Episode Listen Later Feb 28, 2022 31:40

Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations. His company Kickbite is an analytic platform that empowers small businesses to improve their return on investment by measuring the customer journey accurately and identifying the touchpoint that drives the most value. KEY TAKEAWAYS It's really important to know when to start your global journey as well as where. Expanding too early or too late both have their consequences. You need to be open-minded about your new export minded as it might cost you a different amount of time and money due to the difference in customer journeys. Having a data-driven mindset and making use of the existing analytics can and will carry your business so much further. Understanding the different metrics of your target market and making use of the data at hand can bring you as much success as you have in your core market. BEST MOMENTS "First of all, you need to be aware that everything you're going to be testing is going to take at least a couple of weeks in order for you to see the results. For one, it's patience. Second of all, it's also more expensive. What I mean is that you may be used to some metrics in your core markets. In your new markets, because the customer journeys are longer and because you have lower brand awareness, there might be completely different values. You have to be open-minded that new metrics in the new markets might be different." "Timing, in my opinion, is everything. Especially for a small or medium-sized business with limited resources. Because expanding too early might result in pure execution and expanding too late might be very costly because you have already more competitors established. So normally I look at 3 factors; resources timing, market timing, ecosystem or economy timing." "I have seen many cases where expansions fail because they underestimate the amount of work that needs to happen." "The main question is: Is the market ready for your product? Because markets can be at different stages. It could be your core markets where the customers are already ready to buy your new idea while your target markets could be at a slower stage. So making sure that the market that you are moving on to has a similar timing as your current market is definitely a good tip." "Localization is fundamental for success. So having localized content would make your entry into a new market easier and also cheaper." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations. CONTACT METHOD Linkedin: https://www.linkedin.com/in/juan-garzon-50267093/ Website: www.kickbite.io VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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Power of video with Nathan Haines

Play Episode Listen Later Mar 14, 2022 29:15

Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK's leading creative talent. His passion surrounds enabling brands to tell their story. Based on the Old Street roundabout in London, element26 is part of the Iron Box Group of companies. Element26's core focus is on the production of high-quality video content that connects brands with their buyers which is why they have worked with ambitious brands such as ProCook, Deliciously Ella, and American Express. A member of the Advertising Producers Association, element26 is focused on delighting audiences wherever they consume content, be it on TV, in social, via the open web, or even out of the home. Whilst the agency is headquartered in London, the business has a global footprint. Before the pandemic, element26 managed productions across Europe however, with the rise of remote production, their reach has extended, facilitating productions across both the US and Asia. KEY TAKEAWAYS Video is a powerful tool for a brand's image and may take more space in our future lives. There are so many other platforms online that may create a higher engagement for lower cost compared to conventionally accustomed platforms like Instagram and Facebook. While the TV advertisement can be an expensive premium environment for some businesses, it can be a great option for others. To create a volume with your advertising, it's not a neccesaty to work with a marketing company but as you grow and extend into different markets, it becomes more and more logical. BEST MOMENTS "In the early days, you don't know much but you think you know more than you do. You go around learning how much you don't actually know about the world and how far you've got to go. And one of the thing I've always been a big believer of is that you are always learning and that you'll never know everything." "I think it would be naive to think that TV is not a premium environment, because it is and it has an incredible Halo Effect." "I think people get very preoccupied with Facebook and Instagram - those very popular destinations. But if you look around the web there are lots of very interesting places to advertise, where people are more engaged and the costs are a lot lower. You see people going into communities on Quora, Reddit and all across the internet. There are low-cost ways of distributing video online to find an audience." "With social media, there is this tendency to create volume. In that scenario, if you are a very small business, why not just get your phone, just be authentic and talk to your audience? But at the end of the day, once you get to a certain size, a brand has to take care of its appearance. There is a time when looking handmade is fine but once you grow, I don't think that's the right advice." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK's leading creative talent. His passion surrounds enabling brands to tell their story. CONTACT METHOD element26.tv Nathan Haines - LinkedIn element26 - LinkedIn VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

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We are rebranding!

Play Episode Listen Later Apr 28, 2022 8:04

We have some exciting announcements to make! The podcast has been around for the past 2 years and we have had some great guests and amazing moments under this brand. We have accumulated more and more listeners each and every day and in the end. The podcast's aim has always been to inspire other business owners, managing directors and entrepreneurs to take the next step in their global journeys by listening to the stories of other successful guests. And we believe that the name 'Thrive in Global Markets' reflects this energy in a better light than ever! Tune in to hear not one but two exciting news! VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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10 reasons why technical authors love working with us - Part 1

Play Episode Listen Later Jul 12, 2023 26:36

Technical authors are highly skilled at presenting complex information clearly, using very precise vocabulary. They have strong attention to detail and comprehensive knowledge of the subject matter they are writing about. When a technical writer requires one of their documents to be translated, it is crucial that it be performed accurately — maintaining the meaning of any specialized terminology and ensuring that the document remains easy to understand. In this episode of 'Thrive in Global Markets' podcast, join your host Levent Yildizgoren to learn the first 5 things important to technical authors in their translation journeys. For more content like this, check out TTC wetranslate company LinkedIn page and make sure you register for new audio events every Wednesday and follow us live: https://www.linkedin.com/company/ttcwetranslate

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Special Episode: 10th year of Translation Challenge with Russell Armstrong

Play Episode Listen Later Jan 12, 2023 13:26

In this special episode of the Thrive in Global Markets podcast, we welcome Russell Armstrong, inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech. RA Tech is the sponsor of this year's Translation Challenge competition. Translation Challenge has been running for 10 years and provides translation students with the opportunity to gain real-world experience by working on a translation project for a real client and this year, the students will be translating for Russell's company and product. In this episode, Russell expresses his expectations for the competition and the potential benefits for his company's international expansion by having a translated homepage that can be used to test different international markets. ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Russell Armstrong is inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech and the sponsor of Translation Challenge 2023. CONTACT METHOD https://hotun.co.uk/ https://www.linkedin.com/in/russell-armstrong-mciphe-a6356186/ VALUABLE RESOURCES Want to learn more about the Translation Challenge competition? Visit our landing page: https://ttcwetranslate.com/about/translation-challenge/

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Seamless Customer Experience with Edith Bendermacher

Play Episode Listen Later Nov 7, 2022 28:58

Edith Bendermacher is the Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California. Focused on the end goal of delivering the best global Customer Experience, her team is responsible for the strategic planning and execution of globalization across all departments, including delivery, innovation, uptake, and return of the globalization investments. Under her lead, the Globalization Center of Excellence provides localized offerings in up to 15 languages. Edith is a regular speaker on globalization in panels and globalization industry events. Edith is also a member of the Women in Technology Group at NetApp. Starting in 2022, she became the Program Director of the Women in Localization Marketing Program. Additionally, Edith's passion is developing and mentoring rising localization professionals through programs such as MIIS/NetApp Professional Coordinated Studies. KEY TAKEAWAYS The customer experience is a vital part of your business and understanding customers from all perspectives can help you deliver successful services. Customer journey stages are the key to this success. Based on your business model, there can be even seven stages but in general, there are a discovery stage, evaluation stage, purchase stage, deployment, or support stage. Each customer journey stage has a different set of content that is required in order to satisfy the customer's needs. BEST MOMENTS “From a globalization point of view, the best customer experience means a seamless experience across the websites and platforms that we have across the products and content that we have. So when the customer starts the journey with NetApp, they should be able to find all the relevant information that they need to make informed choices with.” “The native language is a way to quickly browse, digest and memorize and filter all that information and accelerate the business outcome. Right. It can help to choose the right product it can help to fix an issue and it can help to provide a tool to learn about the product.” “There's the discovery stage and then there's the evaluation stage. Everybody has to discover the company and everybody evaluates a company. So we looked in depth, what are the pieces of content that fall into these categories. So for example, product and solution descriptions, right or customer references, or even technical documentation needs to be accessible in language at that stage in order for the customer to figure out and discover what is it that we do and then also to evaluate if our product and our solutions are the ones that they need in order to be successful.” “So we don't localize just to localize. We really make an effort to really understand what are the important pieces of the customer journey and what brings the biggest value to our customers.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD https://www.linkedin.com/in/sılaerol https://ttcwetranslate.com/ ABOUT THE GUEST Edith Bendermacher is Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California. CONTACT METHOD https://www.linkedin.com/in/edith-bendermacher-859b492/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Globalization: Hitting the Right Tones with Anna Schlegel

Play Episode Listen Later Oct 17, 2022 41:20

Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has led globalization teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp. Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other industry forums. Anna has consulted for Google's International Product Team throughout her career and is a requested speaker at the Berkeley Haas Institute, Monterey Institute of International Studies, and Stanford University. In December 2021, Anna was awarded the "Creu de Sant Jordi" Medal of Honor by the Catalan Government for her leading efforts in Technology and Business, considered the highest honor as a Catalan national. You can reach Anna's first episode here: https://apple.co/3CX8uSf KEY TAKEAWAYS The process of globalization can be long and tedious, but with patience, you will find that it is worth your time. You should hit the right tone for each company so they know what kind of approach would work best in their situation; this could depend on many factors such as business goals and objectives. BEST MOMENTS “Who wants you prepared the product or the solution or the idea? How are you going to make it known? Because you can make something beautiful to go into another country. But if you don't announce it, and you don't learn also from the feedback of the local customer or consumer, you're not going to improve that product.” “Globalization teams tend to be typically under marketing or under engineering or under product, many, many teams are under product. And that's, to begin with, but that we want these globalizers to not stay in one team to either do rotations or to be at the level of a CMO or chief product officer or a chief data officer or whatever.” “One huge mistake is to localize everything that moves if there's not enough of a machinery to start the pilot going to a beta and then go to a general availability. You can pilot things, but I'm sometimes against piloting themes that you can already see that nobody's going to be able to support to go global. So these are business decisions.” “After you've done it a few times, I think it's to remain steady to play the guardrails. And something that can be hard is the amount of times you have to explain it or evangelize or try to redirect where the conversation is going. Because a lot of people have the title of global and they've seen it done one way or a couple of ways. And so you need to align a lot of different opinions.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD https://www.linkedin.com/in/sılaerol https://ttcwetranslate.com/ ABOUT THE GUEST Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, and the author of "Truly Global ''. CONTACT METHOD www.trulyglobalbusiness.com Twitter/Instagram: @annapapallona https://www.linkedin.com/in/annanschlegel/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Decoding Consumer Behaviour with Tugce Bulut

Play Episode Listen Later Oct 10, 2022 34:13

Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. While working as a strategic advisor, Tugce Bulut was continually exposed to the limitations of the traditional consumer intelligence space, which was struggling to uncover growth opportunities as they continue to use outdated survey methods that relied on unrealistic claims of professional survey takers. In 2015, Tugce founded Streetbees to build a marketplace for the world's largest companies and organisations to truly build an intimate relationship with their consumers. In a short time, Streetbees has become an indispensable tool for the world's largest companies, such as Pepsico, Unilever, Nestle and a number of governmental organisations and hedge funds. Streetbees now has over five million users globally and c.200 employees in London and Lisbon offices, as well as a global remote team. KEY TAKEAWAYS With the recent advances in conversational AI, it's now easier than ever to understand how consumers behave differently across cultures. But one thing that should never be forgotten about each country is its unique set of happiness and satisfaction scores which will affect what statistics are used when considering product/service quality. BEST MOMENTS “You realize the variances in behavioural courage and how people perceive things differently, how that influences their demand for consumer products as well. So it definitely allowed us to think about how do we capture that level of granularity and differentiation in consumer demands in international trade.” “One thing you also need to correct for statistically is people's expression of levels of happiness, etc is also very different. We always talk about French unhappiness. If you're looking at comparing globally about a given product, the average French score categorically will be lower than your average Indian score, Indonesian score, Turkish score, etc.” “You need to be market specific by market meaning countries but even sometimes within the countries there might be subgroups and you need to really understand who's buying this, who's your audience, and make sure your messaging on the brand, on the packaging, even the materials you use on the packaging, etc resonates with that particular audience group. It is all about precision now.” “It's really the people that you brought together who keeps that innovative culture. I think a couple of things you're going to hire the right type of people to begin with, and there's nothing wrong with being either type. They have different jobs. Now as a scaler where we are with the company, the innovative group is a smaller percentage of the business because we also need people who can maintain systems, build processes which is a different type of personality. For innovative part, it's important to engage them in the interview process.” “Everyone is different, and everyone's cultural code is very different. And the reason why we become very successful in integrating different teams is that because we train our teams not to make assumptions and not to expect certain behavioural courage.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. CONTACT METHOD www.streetbees.com https://www.linkedin.com/in/tugce-bulut/ https://www.linkedin.com/company/streetbees/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Uber's Global Aspects with Pia Bresnan

Play Episode Listen Later Oct 3, 2022 28:35

Pia Bresnan is Senior Localization Manager at Uber. She was technically born in NY but is a Citizen of the world. She spent her childhood in Europe before coming back to the US for her under-grad studies in International Relations. Pia started her second career in Localization at a single language vendor, learning the ropes from the linguists' perspective then worked her way up the value chain, now at for the past 4 years leading a team of Localization Program Managers at Uber. She has over 18+ years of Localization strategy experience with extensive hands-on operational know-how, managing global teams. She combines a strong instinct for stakeholder empathy and a keen understanding of their challenges with a pragmatic and efficient ability to lead cross-cultural teams to "get stuff done”. Pia lives in the Bay Area with her family. KEY TAKEAWAYS It's possible to maintain a global image while adjusting to the local requirements if you understand your target audience. Speaking multiple languages is not necessary for a successful career in a multinational company as long as you can understand the markets you are dealing with. Even the way we greet one another has a huge impact on the localization process and shows how we should be taking every aspect of a culture into account. BEST MOMENTS "Customers don't use uber because it's an American company, they use uber because it's serving their purpose." "We recognize that the way we developed Uber is not suitable for each country. Take India for example. Not only the bandwidth is very different but also the socioeconomic level of our drives is different. So we need to adjust to being able to operate in India in an efficient way." "It's been a journey to educate everyone to understand that we are a global company. Yes, the majority of the problems we are trying to solve are for English Speaking countries but you need to be aware that you cannot simply say 'Do you need a knife and a fork with your Uber Eats order?' in Japan because it doesn't translate to anything." ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Pia Bresnan is Senior Localization Manager at Uber. CONTACT METHOD https://www.linkedin.com/in/pia-f-bresnan-8186765/ https://www.uber.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

International Trade Network with Chris Walker

Play Episode Listen Later Sep 26, 2022 37:13

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also a co-founder of SIITACE and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade. KEY TAKEAWAYS When you have an international trade network, the entire international trade process can be made more efficient. This is because the people in this system are not only exporters or suppliers but also the people that will be doing business with them like international trade advisors and translators. Having access to this kind of network can make all aspects much easier when expanding into new markets. BEST MOMENTS “FSB has chairs of policy units, which basically follow each step, each government department so in this case, he wanted me to work with the Department of International Trade and to shadow them and to collaborate with them and to influence and leverage the information and needs of the members of which 160,000 small business members in the UK to influence government policy about how to support international trade.” “One of the challenges is finding the right resource to be able to support you in understanding what the export journey should and could look like and facilitating the vast amount of paperwork and procedures and processes which are required to be able to develop an international business plan. And that's the key really is having an international business plan within your general business plan.” “We have to value what these international trade experts do, whether it's in translation, whether it's in business development, whether it's in customs, whatever, and we have to try and forge it, forge a difference and at least very least get the international trade network to work together with these independent people more effectively.” “It's just humanities like that, that you have to take into account that consideration that different customs, they're slightly different nuances, as you mentioned.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit. CONTACT METHOD https://www.linkedin.com/in/chriswalker/ https://www.diamondhardsurfaces.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Loss of Natural Language with Monika Schmid

Play Episode Listen Later Sep 19, 2022 35:44

Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It's a problem she's experienced directly as a multi-linguist herself. KEY TAKEAWAYS We are never lost when it comes to languages. Even if you haven't used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some practice. With every passing day, our ability will improve so much more that soon enough these forgotten phrases could come back into use. BEST MOMENTS “There has been quite a bit of research about children who are raised with more than one language about the fact that they are able to take on the outlook of other people have sort of more, there tends to be sort of measures of empathy and measures of understanding. Children who grow up with more than one language tend to do better on that. There's a really interesting thing.” “We need to, particularly when we train people, when we train students to work in a multilingual environment. You know, we have to teach them these kinds of things. We have to make them aware of the difficulties and pitfalls of intercultural communication.” “German has a lot of kind of particles that are used to sort of slightly change that doesn't actually have any meaning as such, but sort of, are used to change the tone of the of the message.” “Brain handles language in a way that is different from any other knowledge that we have because I mean, it stands to reason that you forget things and stuff if you don't use it. However, there seems to be and we know this from other experiments, all the languages that we have in our brain are interconnected. And so basically whenever you use any language, all the other links all the knowledge of other languages that you have receives a little bit of simulation and that seems to be enough to prevent it deteriorating. What does deteriorate is your ability to quickly get out it.” “The words in all the languages that you have the words that mean the same thing are situated quite closely to each other and sometimes you reach for them because we talk at a rate of five words per second. So you have to make these decisions very quickly and sometimes you just take the wrong one.” “We don't lose the language. We don't lose the knowledge. What we lose is the access to that knowledge, just sort of sort of nice, fluent way of getting it out.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. CONTACT METHOD https://www.linkedin.com/in/monika-s-schmid-1538378a/ https://languageattrition.org/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Exceptionally Precise Manufacturing with Anne Ford

Play Episode Listen Later Sep 12, 2022 23:33

Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space. She is passionate about manufacturing, SMEs, her county of Leicestershire as well as the role of women in the workplace, particularly in engineering. Following a 30-year career in Human Resources in the corporate world, Anne joined her husband's SME business in 2014 and applied her expertise in process mapping and project management to underpin the business with strong cloud-based systems achieving the aerospace quality standard AS9100 two years later. PGM Reball now has an unrivalled roster of multi-national customers who choose to work with this husband and wife team because of their innovative approach to making quality, light-weight, and compact actuation systems not available from traditional manufacturers. PGM Reball won New Exporter of the Year in 2010 by establishing a business in Germany and since Brexit has gained Inward Processing authority for refurbishment activity to service a worldwide customer base. KEY TAKEAWAYS For global growth, we need to be proactive in seeking help and taking action, making sure that we're going to spend our money and time wisely. Building a strong relationship and maintaining it with your contacts in the export markets is the key. It needs to be tried and tested to see if there are any results, but all initial homework is so critical. BEST MOMENTS “The feel in Sweden is that they're very sad that the UK has left the EU because it puts trade barriers in the way so we're not all one on group anymore. We're not all on the same side. And that sort of psychologically really does affect the way that customers think about the UK.” “Getting to see as many people as possible go to shows and events and exhibitions and just really networking to try to identify the right kind of gets back to relationships again but trying to identify the right kind of partner to work with or to collaborate with. So, I think that that's one challenge. To actually sort of having to get out into the market, which is obviously a big investment in time.” “I think that there's lots of innovation happening in terms of materials and light-weighting needing to be very compact. So, there are lots of technological developments that if you confine yourself to the UK, you're missing out on a lot of opportunities.” “If you come across a stumbling block or something that you don't know about, then it's really important to have a trusted adviser effectively that you can tap into whether that's through the DIT or whether you go through a consultant, but that very definitely. I think the other piece of advice is that the DIT, Department for International Trade, will actually try to funnel you into what they call a market.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space. CONTACT METHOD https://www.pgmreball.co.uk/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Doubling Your Revenue with Simon Severino

Play Episode Listen Later Sep 5, 2022 27:23

Simon Severino helps business owners in SaaS and Services run their companies more effectively resulting in sales that soar. His services are trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. He is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society. KEY TAKEAWAYS The key to doubling your company's revenue lies in identifying bottlenecks and solving them. Solving a bottleneck is one of the most important points for achieving this goal, as it will make you energized with motivation! The next thing on our list is habits - creating daily, weekly, or monthly schedules can help us stay organized throughout different parts of life. All these things combined add up to being agile: staying aware enough about what needs doing without wasting time. BEST MOMENTS “There are two reflective questions of all these things. Which one will I delegate tomorrow? And so I review which one gave me energy or took energy from me and which one really moved the whole business forward versus just parts of the business. And the second reflective question is if I would live more freely, and more intentionally, what will I do tomorrow? That's a daily habit. And if everybody does that, in your team, you learn you improve, but also you scale because now everybody starts as soon as they have built something that works.” “If the market breaks down in one week and it takes you three months to change your offers, to change your processes then you are rigid. If it takes you one week to respond on that changing your offers and your processes. Then you're agile.” “Velocity, which means it is speed including the direction of the speed because you can run a marathon and you're the fastest but you're running in the wrong direction. That's the worst thing that can happen to you.” “What's the current bottleneck? So what's the weakest part right now? If we improve that the overall value creation goes higher, more than just if we repair everything a little bit, and so there is always one weak part and that's the bottleneck.” “If you really care about somebody and if you are their advisor, the first part is to really acknowledge their culture and to pick them up at their bus stop, but then get into the next year of the bus and go something, explore a little bit of the wild territory with that bus.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Simon Severino helps business owners in SaaS and Services run their companies more effectively which results in sales that soar and he is the creator of Strategy Sprints™ Method. CONTACT METHOD https://www.strategysprints.com/ https://www.facebook.com/strategysprints/ https://twitter.com/strategysprints https://www.instagram.com/strategysprints/ https://www.linkedin.com/in/simonseverino/ https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A https://podcasts.apple.com/us/podcast/strategy-sprints/id1299008831 https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business/dp/139860349X VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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International Human-Centered Design with Geraint Edwards

Play Episode Listen Later Aug 29, 2022 28:35

Geraint Edwards is Chief Growth Officer at tangerine, a UK-founded international design consultancy that helps companies to make creative leaps through the design of innovative products, services, and customer experiences. Geraint joined tangerine in 2020 and his appointment builds on the consultancy's offer in growth sectors for the business, expanding its capabilities in service and experience design. He has recently led a project to craft the user experience at the Grand Egyptian Museum in Cairo and has also worked with longstanding tangerine clients LG and Nikon on design and innovation projects looking at future business models and products for emerging market sectors. KEY TAKEAWAYS Design has always been about creativity and innovation, but in the last few years, it's come to mean something different. Now we think about human-centered or customer experience-driven designs that take into account what customers want from our products instead of just designing them. Merely guessing at what consumers might require is insufficient - you need an understanding not only of your market and their needs/desires; but also of evolving your service for the new market. BEST MOMENTS “Product design is now really known as quite a digital product design and a lot of different businesses talk about their product as their offer and this is something that tangerine helped an array of different clients and companies around basically innovating on their offer, and that is often referred to as a product.” “Decades ago, our offer only we only dealt with the R&D department right of our clients and it was a niche kind of nice to have design engineering side of the offer for that client. But more now we're working with the board level because they're becoming design-led organizations. And they're actually trying to work out what that means in terms of their purpose and their mission to be design-led and to be human-centered.” “Customer experience design and design thinking can help nearly every sector. So every sector can really grow and evolve from embracing the new design mindset that the methodologies that you're encouraged to use when thinking about how to evolve your offer for new venue users, but that's the key thing is that you've got to have appetite to go after and you want to have to either evolve your offer or incrementally improve your offer to go and grow to a new sector and new market.” “To grow internationally, you got to be empathic to the people in those different markets. And that's really what user-centered design human-centered design does and the methodologies that we and hundreds of other design consultancies use is to really go and help our clients understand that market and I think that's the key part of our offer. And traditionally, it was pure product design, but more and more now, that's not enough. You need to think about, you know, end-to-end experiences people talk about in a holistic design solution.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Geraint Edwards is Chief Growth Officer at tangerine, a UK-founded international design consultancy that helps companies to make creative leaps through the design of innovative products, services, and customer experiences. CONTACT METHOD https://www.linkedin.com/in/geraintmedwards/ https://tangerine.net/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Awarded Cross-Border Trade with Chris Walker

Play Episode Listen Later Aug 22, 2022 40:15

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80 % of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade. KEY TAKEAWAYS Embracing cultures and speaking different languages is a great asset to have when you want international trade. The more open-minded people are, the better they can understand their customers' needs because of this mindset. It would also help if there were a compelling and interesting story behind your business. With that story, you will portray your enthusiasm, and, in the end, your story will be awarded. BEST MOMENTS “Marketing is the basis of running businesses essentially, although there are days often associated with the activity of marketing communications. Marketing encompasses business planning. Marketing communications and one of the most interesting modules I did was international marketing. And that sort of set me on my journey to internationalization.” “So traditionally, I think if you would go to somebody like DTI, they would say what's your next country you're going to go to? Well, then I'll say so that's the kind of vertical approach looking at geography by geography we've cut across those geographies and looked at market sectors. And we go aftermarket sectors and the great thing about Diamond Hard Surfaces is that when the customer sees apart and sees for things we can do with coatings, they even if they don't have an application themselves, they say, oh, what have you thought about this? Have you thought about that? A lot of our innovation and ideas come from talking to customers and solving their problems.” “I'm very passionate about the fact that when businesses start up, they should think about the internationalization or international market for their products right from the get-go. And when developing a business plan, look at the international side of the potential for their business.” “International trade is exactly the same. It's a specialism where you can get very good expert advice from an expert but sometimes when you get free advice, it's not worthwhile. You get what you pay for. Yeah. You wouldn't go to somebody on the corner for legal advice. You know, you wouldn't ask somebody standing on the corner of the street for legal advice. You'd go to a lawyer, and it's the same with international trade, go to a customs expert. Go to somebody who's will ease your passage into a new territory for example, because they've been there with other clients, and they've done that before.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit. CONTACT METHOD https://www.linkedin.com/in/chriswalker/ https://www.diamondhardsurfaces.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Organic Growth with George Natsvlishvili

Play Episode Listen Later Aug 18, 2022 21:14

George Natsvlishvili is Organic Growth at Airapps and a consultant at different companies such as Gamehive, Glovo, Lingokids with several teams leading: UA, Monetization, ASO, SEO, incrementality projects, and AdTeach Team. His team has already saved the companies more than 5 mln euros, with more than 3 mln euros savings coming from organic growth projects. Meanwhile, within the last several years he did a few side growth projects with many games and apps, such as Zalando, Freeletics, Bending Spoon, Schibsted, Dogo, Popcore, Top War, etc with solid results from implementations. With more than 16 years of working experience in different multinational organizations such as the UN, Coca-Cola, Microsoft, Zalando, Glovo, Schibsted, Lingokids, Nielsen, and GFK, he has successfully conceptualised, developed, and led marketing, product, and sales initiatives. He's passionate about Growth and believes that it is the present and future of mobile growth. KEY TAKEAWAYS The future of growth is organic. The key tactics that help in this new era include ASO, SEO & UA strategies but each country needs its own approach so as not all options work everywhere - monetization and AdTech also come into play depending on what's best suited for your market size/needs. BEST MOMENTS “All mobile apps are depending on the amount of smartphones that we have and amount which kind of devices we have, mainly, of course, iOS or Android devices across the world. And it's like, in recent years, more and more people are using not only just mobile devices but smartphones. And the role of mobile industry and mobile apps and games are super like increasing.” “The main challenges was to organize them to align with all of them what I'm doing and to sell app optimization is a project to all of them so to get that Okay, guys, if we implemented this benefit, not only for marketing department for itself, but for you as well. Yeah, we all gonna get a benefit from it.” “For different countries, the willingness to pay for the same service is different. So if you want to move forward with monetization strategy, you have to start with a wall so you shouldn't go to deep dive was going on but start with tiny stuff like the first stuff I will I'm recommending is to do like a starting with the pricing segmentation for regions.” “I try to set up a proper expectation with them and try to set up how long it will take the project to get success and to get the outcome of it before launching the project. Yeah, it's very important.” “Check the activities, campaigns, new launches with your product team and user acquisition team, be the first in implementation stage in the new stuff like custom product page.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST George Natsvlishvili is Organic Growth at Airapps and a consultant at different companies such as Gamehive, Glovo, Lingokids with several teams leading: UA, Monetization, ASO, SEO, incrementality projects, and AdTeach Team. CONTACT METHOD https://www.3minutesbullshitwithgeorge.com/ 3 MINUTES BULLSHIT WITH GEORGE https://www.linkedin.com/in/georgynatsvlishvili/ https://airapps.co/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Breaking Stereotypes for International Trade with Shekhar Varma

Play Episode Listen Later Aug 15, 2022 22:04

Shekhar Varma is a Business Coaching Specialist and also Associate Partner at Coach Strategic Growth For Enterprise SGFE. He has 30 years of experience as a business owner, international coach, and trainer. He works with leaders, teams, and CEOs from diverse cultures around the world focused on helping them grow their business by facilitating insights and clarity that take a plan from good to great. He has extensive experience in working with leaders to develop a high-performance culture that creates a winning team. He believes that diversity and inclusion even in SMEs are important in winning talent to propel your business to greatness. Shekhar specialises in contextual business planning, is a sought-after coach, and is skilful in putting clients at ease and listening. He will challenge and encourage you to push forward and expand your possibilities and potential. KEY TAKEAWAYS Globalization has been a hot topic lately and there are four major barriers to international trade: language differences between countries, cultures that have never had contact with one another before whereas others do not even perceive them differently due to their similar backgrounds (perceptual barrier), practical concerns such as transportation costs for delivering products across borders without incurring significant losses on either side of an agreement; finally psychological fears. To overcome these barriers, business owners should have a global mindset or they want to develop a global mindset by breaking these stereotypes. BEST MOMENTS “I would say that working with people abroad, you have to be aware of local customs, and you'd have to be aware of, if you like, local habits, but you shouldn't be intimidated by them. And I think for me a lot of the time I found people very welcoming.” “One of the interesting things about international culture and working in international business is we have a tendency to look at how we tolerate other people's cultures. And I believe quite strongly in the benefit of diversity is that you can actually find that there are different ways of doing things in different cultures. And maybe by understanding the way that somebody thinks from a Middle Eastern background or from a far eastern background might change the way you might improve the way that you do things and you go from tolerance to embracing to change.” “In regard to international trade, then you need to understand the working practices. You need to understand how that country how the people there might view you and that might be both political. So I think majority of people in this country would be ignorant of how a lot of other political systems in the world work. And I think equally, people from other countries don't necessarily understand how politics, for instance, works in this country, and how therefore that influences the economy and the way that people do business.” “I think you've got those language barriers. I think there's a perception that it's much more difficult. And I think, you know, some of these are realities. It's not an easy thing to do. And you, therefore, need a plan. I think there's concerns that people have about Will I get paid? And if so, what how do you manage, for instance, currency risk, and I myself in different ways, and just evolving that over time as to how I've managed the currency risk. So I think there are perceptual barriers. I think there are practical barriers. And I think also to some extent, where does somebody start?” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Shekhar Varma is a Business Coaching Specialist and also Associate Partner at Coach Strategic Growth For Enterprise SGFE. He has 30 years of experience as a business owner, international coach, and trainer. CONTACT METHOD www.sgfe.co.uk Phone: +447973727803 Email: shekhar@sdvtraining.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Adobe's International Strategy with Priscilla Knoble

Play Episode Listen Later Aug 11, 2022 47:15

Priscilla Knoble is Senior Director of International Strategy & Product Management at Adobe. She was born and raised in Japan, she is fluent in the culture and the Japanese language. She sees the world through an international (non-English) lens. She and her team are responsible for the strategy behind the foundational requirements for developing localized products that allow them to focus Adobe's business on international markets. She's also an entrepreneur outside of her high-tech career. In 2011, she launched a publishing company, Stitch Publications, where she translated and published over 25 Japanese quilting and craft books into English. They have been best sellers in the industry. KEY TAKEAWAYS The world is globalized, and companies need to think about customer experiences. Companies used to only create English versions of their product or services, but this is no longer enough for the modern marketplace with too many competitive options out there today. The goal should be delivering on expectations rather than just having "the best" product because sometimes that won't work for everyone as well. In order to meet customer expectations, Adobe uses three strategies: internationalisation, localisation, and culturalization. BEST MOMENTS “When somebody bought a subscription or even today buys us a subscription to our products, even though we might default for you assuming on what language you might want to use for a download, you can easily go up and change the language version that you want and download and use. So, I think that was one change that customers appreciated is that they could choose the language they wanted. But now what we're dealing with even further and more different is this concept of and I think it's really because of AI, MT, ML all these things were trying to anticipate what a customer wants, whether it's content or email or marketing materials.” “As more start-ups come in, more apps come in, they're able to start from scratch and do amazing things. I think often oh my gosh, I bet their day is fantastic because everybody wants to do culturalization of the product or transcreation. They're not fighting, you know, the kind of the old methods but we are working on trying to bring product and the globalization closer together and trying to figure out how do we do that better.” “Our engineering globalization engineering team they are the ones that really work alongside the product teams to make sure that things are fully internationalized. Then we have localization, that's our second pillar. And for us, we define that as really just the translation of the UI and the components to make it work online or the translation of content. So, it really is that translation factor. And that's more of a business decision around what we do there. And then the third one is culturalization.” “There's a lot of talk about diversity and inclusion, and it never seems to really reach the localization sort of story, but that's kind of what I want to bring in if we are truly trying to be a diverse company that has inclusion, it shouldn't just be about our employees and what we do in the company, it should be about our products as well and what are we offering to the world.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Priscilla Knoble is Senior Director of International Strategy & Product Management at Adobe and owner of Stitch Publications. CONTACT METHOD https://www.linkedin.com/in/priscilla-knoble-067920 https://www.adobe.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Mental Well-Being for Anyone Anywhere with Pilar Cardenas

Play Episode Listen Later Aug 8, 2022 22:33

Pilar Cardenas is Chief Growth Officer at Meditopia. With extensive experience in launching, developing, and successfully scaling Direct-to-Consumer (D2C) and Subscription brands, Pilar has worked with top international brands including Adidas, Savage X Fenty, and Fabletics (part of the American fashion group TechStyleOS) for over a decade. A strong believer and advocate of the importance of mental health at work, Pilar has successfully been able to combine her personal focus on health with her expertise, by working on building scalable and cash-sustainable business strategies for firms linked to health. As part of Meditopia's Executive Team, Pilar is responsible for driving global growth by leading user acquisition, retention, and brand teams, and by helping shape the firm's strategy and growth vision, including full global B2C and P&L responsibilities. Pilar loves nature and tries to spend as much time as possible in the outdoors, hiking or walking along the coastline. She is also an avid yogi, with an RYT teacher training certificate, Pilar practices Hatha Yoga almost daily. KEY TAKEAWAYS Mental health is an issue that affects people around the world, and their views on it vary. Each culture has its own way to deal with mental illness so changing mental well-being content for each individual group would be necessary in order not only to recognize but also to address these issues properly. It can be said that no matter what the subject is, localising the content is the key to global success. BEST MOMENTS “We believe that mental health is a need is not a trend. It's not something that is just happening now. It's something that has happened always that now we are more vocal than ever on that and that it happens to anyone sitting in any country, anywhere.” “I think that's the keynote on remote is not only about having a colleague and talking about work, it's about going beyond and just making these connections that you just feel part of it naturally.” “Growth is, of course, the reaching to as many people or as many companies so they can offer our services to employees as possible, as well as also generating like let's say also the business for the company to make it sustainable long term.” “We continuously create content on sleep, anxiety, stress, and these ones we do on an intimate level, but then our local partners will always keep the local touch. So we have these two things because as you said, being a global company and having tools to provide content to our users could be extremely complex if we will only do it by market. We have global topics and then detail injections of content that will be relevant.” “When you feel this deep connection with what the company you're working for thus it's just so easy to wake up in the morning. And just start your date. And the team also like it's not only about the brand, but the team like we have so much time.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Pilar Cardenas is Chief Growth Officer at Meditopia and is responsible for driving global growth by leading user acquisition, retention, and brand teams, and by helping shape the firm's strategy and growth vision, including full global B2C and P&L responsibilities. CONTACT METHOD https://meditopia.com/ https://blog.meditopia.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Business Insights into Global Growth with Alan Temple

Play Episode Listen Later Aug 4, 2022 32:22

Alan Temple is the Chief Revenue Officer at Paligo, an enterprise-grade cloud-based Component Content Management System (CCMS). He has over 20 years of leadership and sales experience in the tech Industry. His professional journey started out in Dell when it was in hypergrowth during the late 90's/early 2000s. He moved then to Oracle and LinkedIn before stepping more into the start-up world. He has learned a massive amount about growth and start-up in the last 6 years. He has a specific mindset as a leader based on consistent improvement (better this week than last). He based his leadership style on seeking the correct attitude and being. KEY TAKEAWAYS In order to be a great leader, you need the ability and commitment of your team. You can't just assume that they will do what needs done or care about their work as much as possible because each person has their own unique personality. While growing into new challenges with heavier workloads comes naturally for some members of your group - others might find themselves struggling under pressure without support within this changing environment; making sure everyone feels included would help you all succeed together. BEST MOMENTS “As you can imagine, in any leadership role, or if you're achieving taking a sporting role, you would even take same as a football manager. It's easy to be the manager when everything's going well and the team are winning, you're wearing your costume how you behave when the team aren't doing so well when you do need to make some changes are some tough decisions.” “I do think you as a leader, you have a responsibility to have a work-life balance to set an example for your team. And, you know, there's no point preaching about work-life balance and sending emails on the weekend or in during the night or thing.” “If you don't learn about your team and what makes them tick as an individual, you will actually go wrong, you know, assumption can be the worst thing you can do you know, so you need to know what makes people tick. Some people you know in simplistic terms, some people are very financially orientated. Some people are praise orientated. Some people want to be challenged, but you don't know them until you take the time to learn them as a person.” “Having a massive increase in sales can have a massive negative effect on the rest of the company. You know, simple, the team that on board the customers the team, the train the customers, you know, their workload went absolutely through the roof, without their increase in headcount or without increases in efficiency. So that certainly stands out as the biggest thing.” “Key from a sales process is everything starts with the discovery call. And if you as a sales team, get your discovery call right with the customer, then everything else is simple. It's like building a house and not doing good foundations if you don't have the foundations right you're gonna continuously have problems.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Alan Temple is the Chief Revenue Officer at Paligo, an enterprise-grade cloud-based Component Content Management System (CCMS). CONTACT METHOD https://paligo.net/ https://www.linkedin.com/in/alantemple VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Avoiding One-Size Fits All Strategy with Kate Anderson

Play Episode Listen Later Aug 1, 2022 22:53

Kate Anderson is a consultant with business growth experts, SGFE, and founder of B2B insight agency morph b2b. Kate has 25+ years of experience supporting global corporates in designing, planning, and implementing strategic change through insights-based consulting. She is an expert in understanding and optimising B2B global value chains with a particular focus on tech, industrial, and logistics. Kate helps clients address today's critical business issues: from portfolio management, diversification, digitisation, and servitization, to CX, channel, and pricing strategy. KEY TAKEAWAYS One of the most important aspects of any business is to be able adaptable and flexible. Especially, if you would like to grow globally, you should be flexible. The strategy you are using in your local market can work very well for that dynamic. However, each market has its own unique structures and needs, so it is important to change your strategy based on the new market's needs. BEST MOMENTS “I think there's more of an understanding that it's worth investing in insights, it's worth investing in an understanding rather than going out with what is quite an arrogant approach to think that you can just walk up in another country and do the same thing and it's all gonna work.” “I think starting points should be thinking about other markets where there is a similar dynamic. Now, that won't necessarily be a market that shares the language with you so a similar dynamic and also a market where there's some logic to you starting out there, do you have a head start in that market? Do you have good commercial relationships? Do you have customers importing from that market already? So you can see a desire there already? That's coming in, even though you haven't tried to expand. So some kind of starting point in that market, emphasize it as a good opportunity for you.” “We found quite differences about what premium means and we're looking at the whole aesthetic experience of premium so not just what the product is but your whole experience of how you buy it, how it's packaged, what you get along with that, what the experience is of using and owning that product moving forward.” “The amount of data and information that you have at your fingertips is enormous. And with networking sites like LinkedIn, you can make contact with people in local markets and engage with them. Ask them questions, understand how the market works. So much can be done, even without leaving your desk. So you can do some groundwork to already establish a lot of that.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Kate Anderson is a consultant with business growth experts, SGFE and founder of B2B insight agency morph b2b. CONTACT METHOD https://www.linkedin.com/in/kateandersonmorphb2b https://morphb2b.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Guiding Businesses into Global Success with Brian Coultrip

Play Episode Listen Later Jul 28, 2022 20:45

Brian Coultrip is CEO of Shirlaws, The Shirlaws community of business professionals encompasses coaches and consultants, CEOs and senior teams as well as HR and L&D professionals across all sectors. With their world-class IP, training and global community of experts help to overcome the source issues that affect most businesses and create an environment in which businesses, and the people who work in them, can flourish. It was in his early 20's that he fell into Recruitment and through the next 25 years he built teams, businesses, relationships, and much more. He exited two of his own and was in the final stage in a couple of others. He was always hungry for more. He took a break from the norm of Recruitment and meandered into the world of Intellectual property (namely business growth methodologies) and has already achieved great things, he's going to go further too! KEY TAKEAWAYS The best way to grow your business globally is by understanding cultural differences and how those play out in different countries. For example, some cultures want quick sales while others may be more interested in getting to know your company before making any commitments or buying anything at all; there are no one-size fits all approach when it comes down to doing what works well with each culture. Next, it's worth considering the price - each country's economy varies so there will undoubtedly be different costs. However, in the end, you will have great global opportunities considering these cultural differences. BEST MOMENTS “So I think my first barrier is always understanding the culture and the ways perceived to be the right way to do business. Right. So do we wine and dine then sell or do we just drop a proposal then we wine that we dine and do we sell afterwards? Do we wait to be invited to sell this? So that for me is the cultural part and then it comes down to research of the local markets. To try and find good resellers or distributors. I've always found that incredibly difficult.” “Very simply, you couldn't build a process that works in the UK and expect to leave the UK on a plane and land and start deploying that same process. “ “It's important that everybody becomes unified by a simple product by a simple logo by a simple brand. I'm aware, Russia has just got a version of McDonald's but I suspect it will never outlive McDonald's, their global brand. So yes, it's really important to us that the words Powered by Shirlaws and Compass on every street corner.” “Why not have a foot in both camps? Why not have a small exposure school entity? And if that's a franchise market, if that's a reseller or distributor relationship go look, go ask the questions, go hunting around and listen. If nothing else, you will meet some great people and you've just given yourself some brand exposure, whether you touchdown in that particular territory or not.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Brian Coultrip is CEO of Shirlaws, The Shirlaws community of business professionals encompasses coaches and consultants, CEOs and senior teams as well as HR and L&D professionals across all sectors. CONTACT METHOD https://www.linkedin.com/in/briancoultrip/ https://twitter.com/BriCoultrip www.poweredbyshirlaws.com www.shirlawscompass.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

ceo amazon success uk russia global language mcdonald businesses ceos ip powered recruitment compass intellectual guiding ld lingo scorecard prince2 contact method shirlaws

All About Italy with Alessandra Binazzi

Play Episode Listen Later Jul 25, 2022 27:11

Alessandra Binazzi is the founder of Alessandra Binazzi Consulting. She is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting, and educating customers on all continents. She was raised in Italy and university-educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with a particular focus on globalization and multilingual digital content. Alessandra Binazzi Consulting combines Alessandra's background in languages, technology, and business to develop globalization strategies tailored to the needs of organizations in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries. KEY TAKEAWAYS The Italian culture is a complex one. The country has many different regions with unique traditions - this means every business relationship should change according to the region for better or worse depending on where there are located geographically. The hierarchy should be considered, too. You should know who is at the higher level and act accordingly. It can be said overall that Italy needs detailed research for every region and all businesses should look at their cultural and business etiquette. BEST MOMENTS “We know that networking and word of mouth is important everywhere, but I would say in Italy it's particularly important. So personal relationships, I would say are top of the list. So, you know, when you're doing business in Italy, you should expect to get a little deeper knowledge of the person you're doing business with” “The business culture in Italy actually in terms of working hours, I would say is much longer than like in the US or even the UK for example. So you do find people's workday extending to seven to 7.30 very often and you know the myth of the long lunch breaks doesn't really exist anymore.” “It's fairly hierarchical in Italy. So yeah, your level within your organization definitely matters. So you know, when addressing especially if it's your first encounter, you really should be addressing, you know, the higher levels first, and then you know, and then as you meet the broader team and understand maybe the stakeholder that you will be dealing with directly then you can start that direct relationship.” “We do use hand gestures a lot. In fact, you know, you can go online and look at tutorials for hand gestures. And I will tell you also the different regions have different gestures as well. So you may find different regions using different hand gestures to mean different things. So, you know, it's not only a national thing, you may even find regional variations.” “If you're foreign, if you're an exporter, or trying to do business in Italy, you know, you may find more affinity with the business culture in the North. The other thing about the north and this business culture is also that it's just, you know, in terms of business is more developed. So services may be easier to find and just work better.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Alessandra Binazzi is the founder of Alessandra Binazzi Consulting which combines Alessandra's background in languages, technology, and business to develop globalization strategies tailored to the needs of organizations in a growth stage. CONTACT METHOD https://www.linkedin.com/in/alessandrabinazzi/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Navigating Chinese Export Markets with Domenica Di Lieto

Play Episode Listen Later Jul 21, 2022 42:52

Domenica Di Lieto is the founder of Emerging Communications. She is a highly experienced sales and marketing professional, having worked as a media owner, client, and agency side throughout her professional career. She has a deep knowledge of the Chinese digital landscape; she founded Emerging Communications in 2015 after recognising that businesses needed far more than pure marketing services, but high-level consultancy to succeed in the Chinese market. Aside from leading the continued growth of Emerging Communications, she works for a number of global organisations at the board level, providing advice on their China market entry and subsequent digital strategy. KEY TAKEAWAYS When entering the Chinese market, it is important to understand that this culture can be very different from what you are used to. Because of this reason, China is seen as a failed market however, the key factor in doing so successfully will depend on how well your company understands Chinese culture, its customers, and their needs while also taking into consideration other aspects like competitors' reactions when they enter these markets too. BEST MOMENTS “One of the biggest reasons brands fail is they presume or assume that the market in China is the same as any other market…they'll translate for that new market. They won't look at the culture they won't look at the competitors they won't look at the behaviour. They weren't looking at this interact with their category. And that's the biggest reasons that the test first failed and retreated.” “They all have one thing in common. They've all accepted that market is different. They do regular research to understand their customers. They understand that competitors and they are constantly changing to the market. Really, really quickly. If you are a very established brand, it takes a long time to make decisions internally.” “It is really important to get it right. And to work with a China team on the ground in China here, or wherever your home market is to understand the culture as well as the language it's not just about translating into Mandarin, or even worse, putting in mainland China and not looking at the cultural nuances in the context of their audiences. It's really important to understand it's not just about the language, it's about the culture and the context as well.” “Once you know who they are then actually building authentic conversations on the right channels at the right time to get action is quite easy because you know who they are. And then you need to quit keep visiting them because any external force is not just technology, but anything like COVID is a really good example has changed behaviour in China. It's changed technology. It's sped up the AI revolution. It has made brands have to get to their consumers in a much quicker, more agile way.” “It's about the right authentic messaging and a creative on the right channels to your consumers. That makes the difference between whether or not that campaign is going to die or fly as I say, and more so now than ever, especially when you're targeting Gen Z audiences. They are not interested in noise. They're not interested in adverts like everybody plasters out there. They want to feel that they matter. It's about authenticity.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD https://www.linkedin.com/in/sılaerol https://ttcwetranslate.com/ ABOUT THE GUEST Domenica Di Lieto is the founder of Emerging Communications. She is a highly experienced sales and marketing professional, having worked as a media owner, client and agency side throughout her professional career. CONTACT METHOD https://www.linkedin.com/company/emergingcomms/ https://www.emergingcomms.com/ https://www.emergingcomms.com/blog https://www.emergingcomms.com/in-the-press VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Shifting Paradigms with Matti Hemmi

Play Episode Listen Later Jul 18, 2022 48:35

Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation, a consulting firm specialising in delivering coaching, consulting, and mentoring to pioneering CEOs and their teams, with offices in Madrid and London. He is the author of three books published in Spanish (“Towards A New Paradigm”, “The Alchemy Of Creativity” and “Do You Dare To Dream?”), the latter is based on his viral video under the same name, with more than 22 million views on YouTube in its Spanish version. Over the last 15 years, they have worked with 11 of Spain's top 35 companies and numerous multinationals across Europe like Alphabet, Axel Springer, Beiersdorf, Bovis Lend Lease, Carrefour, GSK, Holcim, Johnson & Johnson, Kellogg's, Mercedes-Benz, Mundipharma, Nokia, Roche, Sage, Sandoz, Valeo, Viacom, Vodafone, Warner, and Wolters Kluwer. KEY TAKEAWAYS What is our attitude? The way we look at things will define how successful and contented we are with your relationships. If we look at everything from the perspective of “I am okay, you're okay” then our attitude will dictate how we see others and how they perceive us. When someone has an issue in their life and they are able to think this way it makes them more likely to find solutions because instead of focusing on what's wrong with them or why something happened; all that matters is finding ways for things "to be fixed. That's the only attitude out of four that really helps you produce the best result. BEST MOMENTS “As I started to realize were our success, late in business very often came to a point where a success was the consequence of having challenged the paradigm of the customer. So teaching them how to shift the way they were thinking.” “If you're feeling an emotion, you know, like an unpleasant emotion is not a problem, it only means that you are vibrating as we call it in a lower level of consciousness. That means when we perceive something is we call it negative, or in fact, is unpleasant. It only means our reading only half of the information that that reality is providing us. There's a principle we have in our frame of reference, which is called practice. And there are these eight different letters, each one is a principle. The second principle is called reality or for reality.” “Normally, we talk about positive and negative attitude. It's not a bad approach. But it I would say is a little bit simplistic, because it's, it doesn't give you enough details about what we're talking about. The model that we use is based on transactional analysis back from the 1960s for America. And he used to talk about the existential position. So how do we stand in life? And how do we see ourselves and how do we see the world and he came up with this model where there are four possibilities for attitude. And the most interesting one, and what we call the protagonist attitude is I'm okay, you're okay, which is I accept myself, I accept you unconditionally, even though I don't need to share what you think feel, or do. And this is really a very interesting concept.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD https://www.linkedin.com/in/sılaerol https://ttcwetranslate.com/ ABOUT THE GUEST Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation. He is the author of three books published in Spanish. CONTACT METHOD https://www.linkedin.com/in/mattihemmi/ https://www.instagram.com/MattiHemmi/ https://www.facebook.com/HemmiMatti/ https://www.youtube.com/user/inKNOWation/ https://twitter.com/matti_hemmi VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

america amazon europe spanish spain language ceos madrid warner translation alphabet nokia mercedes benz kellogg roche vodafone johnson johnson viacom lingo scorecard carrefour ttc gsk project coordinator axel springer erol wolters kluwer key account manager sandoz valeo beiersdorf holcim shifting paradigms hemmi contact method mundipharma

Taking the Afternoon Tea from Local to Global with Jane Malyon

Play Episode Listen Later Jul 14, 2022 24:57

Jane Malyon is the founder of The English Cream Tea Company and business/life coach. They deliver fresh, deluxe hampers of afternoon tea all over the mainland UK. They now also have their own range of luxury jams, teas and gifts and supply the public and corporate markets. They also have an event Tea Room in White Roding, Essex (The Secret Sconery) which opens for special events (eg Mothering Sunday….The Queen's Platinum Jubilee) and the public can pre-book for these lavish teatime treats!. Jane's journey has included gaining a Guinness World Record for Essex for the largest English Cream Tea party in one location. She's given a TEDx talk called How Afternoon Tea Could Save The World (of course it could, she says!)...and written an Amazon best-selling book: "Scone or Scon(e) - the essential guide to British Afternoon Tea". She is a speaker too for social or corporate events and when not involved in these activities, she spends as much time as possible with their grown sons. KEY TAKEAWAYS We mostly think that culture-specific traditions belong only to that country and culture. However, some cultural traditions can be global like afternoon tea for example around the world. They might have different names but they all share a common concept: Drinking your tea with your loved ones and eating great things. This means that not only products or services but also some concepts can be global. If you can apply these concepts correctly in each specific country's culture, you can be accessible to international clients. BEST MOMENTS “I mostly try to think that even the bad days are what running a business includes you are never going to get from, you know, not to 70 in your life, particularly in your business life without running into hurdles.” “Brexit has changed things for that. We are still exporting certain items. But food has become difficult for that. It's actually easier for us to export to America. We still don't send the fresh cream, and that would be a challenge but we've got something called FDA status.” “It's good for me to realize that wait, we are in a global workplace now. So I shouldn't make assumptions that everybody knows what you know, minced meat is or clotted cream or whatever. So it's learning for me as well.” “I think I would advise someone else to be more focused, which country do the research has somebody at the other end ready to receive the goods and do the distribution and if especially if it's perishable goods because you've got hurdles with the lorries, queuing and all things so forewarned is forearmed.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Jane Malyon is the founder of The English Cream Tea Company, business/life coach, Guinness World Record holder, TEDx speaker, and author of “Scone or Scon(e) - the essential guide to British Afternoon Tea." CONTACT METHOD Website: https://www.englishcreamtea.com Facebook: https://www.facebook.com/englishcreamtea Instagram: https://www.instagram.com/englishcreamtea Pinterest: https://www.pinterest.co.uk/englishcreamtea Twitter: https://twitter.com/englishcreamtea LinkedIn: https://www.linkedin.com/in/jane-malyon-englishcreamtea/ TikTok: https://www.tiktok.com/@afternoonteajane Youtube : https://bit.ly/3NTjSAE VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Global Markets Through the Lenses of Curiosity with Giovanni Baccini

Play Episode Listen Later Jul 11, 2022 35:49

Giovanni Baccini is the Managing Director at Lewden Palazzoli Group who has 20+ years of experience acquired in more than 20 countries (Europe, U.S.A., South America, Middle East, Far East, Australia). His practices are in different business sectors: Mechanical Textile machinery, electronics, Access automation, Electrical Motors, Electrical-Power distribution, and lighting. His career started as an electronic design engineer, he moved soon after to sales with regional (national) responsibility to sales directorship to business development to managing director. His past and current experience give him the ability to execute a variety of sales and marketing strategies designed to establish a market presence and increase revenue and profitability in consolidated and emerging markets. Giovanni was also our guest before this episode. In that episode, he talked about how to adapt to the local market through discussing international standards, how it changes from one place to another, and the importance of language and culture knowledge in building and expanding transactional relationships with new markets. If you would like to listen to that episode again, you can reach it from here: https://apple.co/3ap58vU KEY TAKEAWAYS When entering new markets, it is important to first assess the risk of doing so. Next, you have to get educated on what type or market your company will be operating in and learn about their needs for success- This includes understanding who they are targeting with goods/services as well as how best can help them achieve these goals. Lastly, there should always remain an open mind willing to ask the right questions to the right people. BEST MOMENTS “The first one is definitely risk mitigation. So, when you are thriving or you're developing quite well your indigenous market which could be UK or Italy for us, is always important to mitigate the risks of fluctuations which might happen within the market which could be done to economic situations, or things like new legislations which might bring in new competitors.” “There's always curiosity will lead to maybe a network of people that you need to have to learn what's happening in a particular area, how they can answer to the demand to the needs of this area with something which could be a product that they wish to have, you know, and in a globalized world is easier to find things online, you know, but how you communicate the difference between a product which might come with such certain features and benefits to the market is crucial and how much these features and benefits then meet the customer needs.” “The biggest challenges are therefore understanding the market and finding the right people. So you need to speak to a lot of people. You need to spend your time with people and understanding what's happening. Spending time locally. Don't believe that anything you can see over the internet can answer your questions.” “Perseverance as well is a big factor. Because there will be a lot of failures in these in this approach honestly, and you don't need to be afraid about failures in these respects. Because a you don't know the market b You're trusting the information you're receiving and you're trying to put together a picture and there is nothing wrong to start somewhere and see what are the outcomes in order to start learning as well from your own experience.” “The digital area can help businesses in making as much as possible seamless the communication between a manufacturer or service provider to the market, which you are trying to deliver your services or products.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Giovanni Baccini is the Managing Director at Lewden Palazzoli Group and has 20+ years of experience acquired in more than 20 countries (Europe, U.S.A., South America, Middle East, Far East, Australia). CONTACT METHOD www.lewden.co.uk https://www.linkedin.com/company/lewden-palazzoli-group/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Truly Global Business with Anna Schlegel

Play Episode Listen Later Jul 7, 2022 33:43

Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies. She is a native of Olot, Catalunya, who has resided in the US for the past 30 years. Anna started as a globalization agency owner who quickly passed onto the world of High-Tech in Silicon Valley, California. Anna has led a variety of teams managing enterprise digital transformation, global engineering, localization, product lifecycle, market strategy, and information engineering at companies like Cisco, Xerox, VeriSign, VMware, or NetApp. Anna is a linguist at heart, having graduated from the University of Barcelona and Humbolt Universitaet in Berlin with Philology studies for English and German. She is the co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members. Anna is the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has been recognized as Most Impactful Woman in Technology in December 2020 by Analytics insight. You can read more about her trajectory at www.trulyglobalbusiness.com KEY TAKEAWAYS Enterprise globalization is an intricate system that requires careful orchestration with all aspects from marketing and compliance to user interfaces. In order for companies, in general, to have a chance at success they need someone who can understand how different cultures work - this person should be known as "Chief Globalization Officer" and their job would entail fostering understanding across the organization by designing different market approaches and apply it in all aspects mentioned above. BEST MOMENTS “Going global is an art. It's a full orchestration of the company that is not just for one department. When you go global, you don't only prepare the product that you have to prepare the marketing, the support, professional services, all the legal aspects, the compliance, and the global infrastructure is another one of our teams. You have to prepare all the documentation, the user interfaces, some sales, right? We need to be trained on the products that we're going to take globally.” “They totally get it they get the consumer perspective but many, many times high tech companies are more focused on the functionality of the product. And they think that you know, adding a language is a feature or that internationalizing is just something that you do one time and so that's why we need very strong heads of globalization to methodically globalize the company fully and into the language of the customer.” “We started thinking of creating a group of women in the north of California so that we will get to know each other and it very quickly grew up like rapid-fire, right, because our mission was to get to know other women to promote women in the world of globalization, to train ourselves to network and to also help the profession because we have patents and trade secrets and so so much experience that we want to share.” “There's a lack of understanding of what it takes and many folks think that, you know, marketing needs to be localized, or that engineering needs to be internationalized. But the biggest mistake I think, is the customer empathy.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies, the co-founder of Women in Localization, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. CONTACT METHOD www.trulyglobalbusiness.com Twitter/Instagram : @annapapallona VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Internationalising Online Business with Ann-Maree Morrison

Play Episode Listen Later Jul 4, 2022 26:12

Ann-Maree Morrison is Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores. She has international business experience. Ann-Maree is the founder of https://www.Labels4Kids.com, an eCommerce business of 18 years, and an eCommerce online consultant. She has advised the UK and Scottish Governments on MSMEs, women in business, and eCommerce. Ann-Maree was a contributor to the official report by the UK EU Ecommerce Task Force in 2012 for the UK Government and has completed the first-ever UK Advanced Ecommerce Managers Growth Programme in 2020. She has much experience with the ups and downs of trying to internationalise a personalised product online. KEY TAKEAWAYS The Internet itself is a global business and you need to make sure that your product or service is in this business. There are many steps in internationalising your online business, including choosing the right e-commerce channel where it will be displayed as well as knowing which translation and localisation company can be the best solution partner for your needs. BEST MOMENTS “I think localization is the key, having a translation company that can actually know about localization and search engine optimization because it translates till the cows come home, but if it's not going to write them, it's not going to write on Google or anything else for being nowhere but then you're not going to get very far and it could cost you a lot of money as well.” “If you're a reseller like a merchant, obviously, that's going to be slightly different. Because you need more automation you can go to market much quicker or going on something like an Etsy if you're into crafting things for Amazon or an eBay depending what you're selling. And you can still you know, you need more automation but you can, you can still do okay, it can get to market faster and it can grow faster, probably. But then you also lose a percentage, obviously, to up you know, 15 to 20% or roughly 15% For most of them...if you're a brand maybe though, so you basically it's your product that you make that no one can replicate, and you have the rights to it and so on then you have less skews for product codes. So you have higher profits as well because nobody can replicate your product, you'll make bigger margins and you may be able to get a quicker excellent longer term. I would say that you'd be probably better to have your own site.” “I think there is no right or wrong of which is exactly the best but it does depend a bit on your turnover level. You wouldn't want to go for something like Magento e-commerce is maybe not the right platform. If you're really small like under 300,000-pound turnover perhaps then you would maybe look at like a Shopify or something initially and then you can move on to something like Magento.” “Take advantage of your current audience would be the biggest tip that people forget completely and getting you know, sharing friends or friends get give them incentive to share your travel.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ann-Maree Morrison is the founder of Labels4Kids and Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores. CONTACT METHOD https://www.labels4kids.com https://www.labels4kids.com/blog/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

7 Tips For Avoiding Cultural Misunderstandings

Play Episode Listen Later Jun 30, 2022 12:34

When you're in international business, it's important to know the cultural differences between countries and cultures. Some cultures are informal and respond well to a chatty, friendly approach, others are more formal and expect business conversations to be based on respect and a professional persona. You mostly feel these differences in a meeting or a phone call. To avoid any cultural misunderstandings in your business, you need to educate yourself before going into each country. Cross-cultural communication takes work and the time spent in learning what is expected – and what you can expect – will pay off in successful negotiations. In this bonus episode, Thrive in Global Markets host, author, and entrepreneur Levent Yildizgoren is talking about 7 tips for avoiding cultural misunderstandings. Join Levent as he explains the common mistakes that business owners make in international communication and how to correct them. ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Generating More Traffic Using SEO with Farzad Rashidi

Play Episode Listen Later Jun 27, 2022 31:33

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic. KEY TAKEAWAYS Having a good SEO strategy will help you rank higher on search engines like Google and Bing. The key is optimizing your content for keywords, which makes it easier to be seen by potential customers when they are searching online; prioritizing these words in the title/headline of each page as well as throughout all written material including images helps with this tremendously. BEST MOMENTS “I think there is a very small subset of businesses that SEO would play a major role in their customer acquisition journey and the way you can figure that out is quite simple…any business needs to look back at how their customers go through that buyer journey to find a solution like theirs.” “SEO, in general, is normally broken down into two parts. One part is what we call on-page SEO the other part is off-page SEO. On-page SEO is building the foundation of the website and the off-page SEO is promotion and link building that is sort of where money comes into play. You mentioned about the keywords. That's under on-page thing.” “Basically, these tools give you some metrics for each one of the keywords and the three ones we are gonna use, so ideally you wanna start prioritizing keywords that get the highest amount of volume possible with the lowest metric competition with the highest metric of commercial intent.” “The type of content is determined by the user intent. How can you figure out user intent? Just Google the keyword. That's it. Very simple because Google is telling you “Hey, here is what people are searching for.” “I highly recommend not jumping straight to globalisation unless you have established in the market you are at. That's something that a lot of people misunderstand…Guess out your market first. Understand exactly what countries are coming through to you and what the page conversions are.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD Linkedin: https://www.linkedin.com/in/sılaerol Website: https://ttcwetranslate.com/ ABOUT THE GUEST Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. CONTACT METHOD respona.com respona.com/blog https://www.linkedin.com/in/farzadrashidi/ https://www.visme.co/marketing-strategy/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Increasing International Presence with Sophie Milliken

Play Episode Listen Later Jun 23, 2022 26:02

Sophie Milliken is the founder of Moja Group Limited, dedicated to boosting business owners' profiles, helping them become more visible and heard within their industry. Sophie has been a Fellow of the Chartered Institute of Personnel and Development since 2013 and was awarded a Fellowship of the Royal Society of Arts in 2019. Her first book, From Learner To Earner, was published in August 2019, becoming a best seller in October. Sophie's best-selling second book, The Ambition Accelerator, was published in February 2021 and includes advice from Dragons' Den star Sara Davies MBE and The Apprentice's Linda Plant. A podcast accompanies The Ambition Accelerator and includes interviews with the women included in the book. A multi-award-winning businesswoman, author, and proud mum, Sophie enjoys supporting her home region of North East England. Sophie supports Northern Power Women and is co-founder of City Ladies Networking. She is Chair of Smart Works Newcastle and has achieved tremendous success delivering the aim of doubling the number of unemployed women supported with interview clothing and coaching across the northeast and securing Sara Davies MBE as the charity's ambassador. In June 2021, Sophie became a Founding Ambassador for Every Child Needs a Mentor. KEY TAKEAWAYS We all know that success starts at home but for a company to be successful it needs more than just domestic sales. To gain international exposure and enter new markets with ease, you need to increase your international presence so people everywhere can purchase what products/services are offered through them. BEST MOMENTS “What made my last business really successful was the relationships that we had with clients and putting them first putting them at the heart of things, and also doing the same with the team as well.” “And it was at a point in time where we were winning all these awards for the business and doing really, really well. And people were like, Oh, you've done so well, you're so successful. And I wanted to say, that doesn't happen overnight. There's a lot that goes into that. And there are a lot of things that you don't see under the surface of things that are happening, and I'm sure you'll be able to relate to this. And it was really important to kind of show the warts and all side of things.” “I think when you're involved in charity boards, in particular, and non-executive boards as well, you meet people that challenge your thinking, you meet people that are experts in other industries and other areas. And that brings so much richness to your own business and your bread. So I think that's really important. I think people should take opportunities to go and speak at events.” “There's some business sense there just around the numbers side of things and looking after your customers and extending the value and the contract size that you have with them. But I think if you do a great job for someone, not only is it just more fun and enjoyable, because they're having a great experience, and you'll have more fun doing it.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Sophie Milliken is the founder of Moja Group Limited, dedicated to boosting business owners' profiles, helping them become more visible and heard within their industry. She is the author of From Learner to Earner and The Ambition Accelerator. CONTACT METHOD Moja company website: https://thisismoja.com/ Sophie's TEDx Talk: The truth behind The Showreel https://youtu.be/woZ_d3WTtR4 LinkedIn: linkedin.com/in/sophie-milliken Twitter: @Moja_Sophie Instagram: @Moja_Sophie Facebook: @MojaSophie VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Redefining Email Management System with Yaro Starak

Play Episode Listen Later Jun 20, 2022 43:44

Yaro Starak is the co-founder of InboxDone.com, an email management company with a team of 25+. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod, and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm. During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education company BlogMastermind.com, selling over $2 Million of his books and online courses. KEY TAKEAWAYS Automation is a great way to free up time and get things done more efficiently. With email automation, you can have your emails delivered automatically by people who are qualified for the task at hand--whether that's sending out customer quotes or responding back as soon as possible. Software like this can help with your inboxes by making sure there's always someone ready when needed so all those important messages don't pile up too high. BEST MOMENTS “Although every industry is different, every person is different, emails are actually quite similar for most people. There are a lot of similar types of messages going in and out.” “People do not deal with their emails well enough. They outsource everything else. They hire website designer to do their website. They hire accountant to do their accounting. They hire coaches to help with other things and mentors. All kinds of team members to do things. But they always do emails themselves and it is the thing that they spend most time on.” “Business models are kinda like the step one because for you be able to automate something how that business actually works and makes money and what your role perform in it very much dictates how you can automate it.” “Most important thing if your goal is to become the owner or the investor, you're going to need to get very good at solving the people problem and the technology problems.” “If you are not familiar with the industry then those kind of terms are kinda confusing or what it is that even mean so every industry has those and they have their own sort of interclub of unique terminology that.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD Linkedin: https://www.linkedin.com/in/sılaerol Website: https://ttcwetranslate.com/ ABOUT THE GUEST Yaro Starak is the co-founder of InboxDone.com, an email management company with a team of 25+. CONTACT METHOD https://inboxdone.com/ https://yaro.blog/ https://www.facebook.com/yarostarak https://www.linkedin.com/in/yarostarak/ https://twitter.com/yarostarak VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Being An Export Champion with Lesley Batchelor OBE

Play Episode Listen Later Jun 16, 2022 25:51

Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. Using years of experience teaching and training business owners and managers to trade competently internationally the Boot Camp approach guarantees engagement and results. She also acts as a board advisor to Smart & Savvy Women Ltd and Director of Open Borders Direct. With invaluable expertise in intellectual property, global licensing and marketing, Lesley was awarded CBI Real Business First Woman in Business Services and CEO of the year by Trade Association Congress in 2015. She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses. Known as a force of nature within the industry she has changed many businesses' fortunes in terms of exporting and helped to promote the need to professionalise the approach we take to trading globally. Lesley is often sought out for comment on Brexit and international trade issues writing thought leadership pieces for many journals, TV and radio stations. KEY TAKEAWAYS Information is always power. Exporting can be done easily if you know the export market well and ask the right questions. It needs a structure and a plan. With a structure, a lot of things can de-risk the journey to a new market. The point is here to consider the cultural impact of promotion and positioning your product correctly. BEST MOMENTS “If you want to thrive in the market, information is king. So, the more you know, the better things work, and honestly, I think it is really important to try to make sure, to understand how to operate in that new market, how you can stand your money, where you can promote things. I really think we need to stop working with sort of government provision and private sector provision. Start bringing them together.” “Exporting is easy but only when you really know how to get on and ask the right questions.” “SMEs also have got to realise understanding how important is to understand the market they are operating in and as we both know the cultural impact of the promotion and the packaging and the pricing and positioning your product correctly. That really takes on the next big issue which is all about market intelligence and market research.” “Market intelligence is a company focused while market research is about you know what's going on in that market, what customer preferences are.” “One thing that I've seen a lot of mistakes around is pricing and overpromising.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses. CONTACT METHOD www.exportbootcamps.com https://www.exportbootcamps.com/blog/ https://www.linkedin.com/company/exportbootcamps/?viewAsMember=true https://www.linkedin.com/in/lesley-batchelor-obe-a898a14/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Better Business Across Borders with Malcolm Gallagher

Play Episode Listen Later Jun 13, 2022 24:52

Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London. His brands include Sell Global and Win Contracts & Tenders but he is especially proud of the growth of his Conscious & Better Business brand, BVTV Channel, and new membership Club. Malcolm of BizVision used to be a “have suitcase ready will travel” person helping businesses around the world do “Business across Borders”. Today his suitcase is in the attic but he is travelling more than ever to not only promote the UK but also to meet top business and thought leaders around the world from his BVTV Studios in Northumberland, Northern England. “Businesses have had to change the way they not only do business but go for growth,” he says ”We've responded and built the triple award-winning BVTV network of 9 Business Channels now reaching a massive diaspora of valuable business connections,” he continued. KEY TAKEAWAYS Learning and trust are the key components of a better business across borders. We mostly ignore the fact that being prepared for the new market and learning about their cultures beforehand is the foundation of success. This way, we can gain their trust. Our aim should be to encourage small business owners to take the first step without forgetting the commercial side of it. With the help of each other, we all can grow and scale our businesses. BEST MOMENTS “I believe that by being a better business and by that, I mean you know where you are to the planet, people, profits and purpose. By being a better business, you will achieve faster growth because people will want to do business with you because importantly as well when you are committed to the conscious embedded business agenda, we call out conscious compass, when you're committed to that you making a statement and saying you can trust us and trust is something that I believe has been a lot in the world and people want to trust. It is a big big issue now. It is an issue why people leave businesses; it is an issue why customers leave businesses so on that.” “There is a challenge, I think, in the best way to export is always to sell to your neighbour. Your neighbours first.” “What we need to do is, we need to give everybody confidence that they can achieve it. The work you're doing, sterling work you're doing particularly your great book there, is helping people realise the opportunities there. It's just getting off the ground to do it and that is the problem within many businesses with finding this just too few within the business a committed to growth.” “Small businesses are so usually so busy that they don't take enough time for learning. They say 90% of the success is in preparation. There's no doubt about that…Not enough businesses are prepared to go and understand the culture of a new country and that really is important to me. I think it is the foundation of success.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London. CONTACT METHOD www.bizvision.co.uk Twitter @BizVision LinkedIn /BizVision VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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International Expansion with Ramsey Pryor

Play Episode Listen Later Jun 9, 2022 27:07

Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. Prior to starting Port of Entry, Ramsey led International Expansion and Sales at Branch Metrics for 5 years, building the company's international presence and revenue in London, Berlin, Brazil, Bangalore, Singapore, Seoul, Tokyo, Beijing, and Sydney. The branch is currently the third Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500 list. Prior to Branch, Ramsey has held various leadership roles in Product Management, Marketing, and Business Development at companies including IBM, Outblaze, and Register.com. He started his career as a consultant at Accenture and holds an MBA from IESE Business School in Barcelona and a BA in Economics from Northwestern University. KEY TAKEAWAYS Markets are a very important part when it comes to global business. As we all know, one single market isn't enough for the potential that many companies have; instead, they become international from day 1 and there's no need in forgetting about submarkets either! Submarket planning needs different considerations than just focusing on your main markets or even more specifically what you're doing with them - because each country/region will want something slightly different depending upon where people live, e.g. ease of access vs quality. While researching a market, there are three best sources of information: peer companies, investors, and contractors/ambassadors in that market. BEST MOMENTS “The common mistakes that I see people making these days and having lived in had this be my job is really about planning and staying ahead of it instead of kind of going opportunistically or being in a little bit behind where you need to be. I see with the companies that I work with today a lot of times you can expand internationally without really intending to if you have a mobile app or business in that category. You can literally just click a button when you publish your app and be present in hundreds of countries.” “Most of the companies that I talk to are based in the US or found in the US and I think that even with such a large domestic market, the expectation is that if you're going to have aspirations to be a unicorn, you are not going to do that in one single market or just in the Americas. You need to be in Asia, you need to be in Europe and Latin America, and other regions in order to really maximize your global potential.” “In terms of international expansion, I see that companies going internationally sooner. I see a lot more companies being remote-first because we all had to be but I see a lot of companies being open to staying that way and organizing themselves much more in the decentralized manner and also talent is a lot harder to come by and I see companies opening their minds to hiring talent wherever they can find it. They are not so focused on finding people may be around where their offices located or living in the country.” “The very best source of information out there, my experience, is finding your peer, at a company that similar to yours has already gone into that market.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. CONTACT METHOD www.portofentrypartners.com https://anchor.fm/ramsey-pryor VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

International Engineering with Joel Sahleen

Play Episode Listen Later Jun 6, 2022 15:31

Joel Sahleen was the Director of International Engineering and Principal International Engineer at Domo, Inc. He specializes in the internationalization and localization of distributed, cloud-based, software as a service application, and in the development of cost-effective, data-driven product internationalization and localization programs. Now he continues his professional life as Internationalization Engineering Manager - Platform at Spotify. Before getting involved in tech, Joel served as a Teaching and Research Fellow in the Departments of East Asian Languages and Literature and Religious Studies at Stanford University, where he helped run the Classical Chinese program, and taught courses on early Chinese philosophy, history, and religion. Joel is passionate about advancing the internationalization and localization of the internet and frequently speaks at industry conferences and events. He lives outside Salt Lake City, Utah with his wife, two sons, and two dogs. KEY TAKEAWAYS International Engineering lays the foundations of internationalization and localisation. It functions as a bridge. There are some important metrics that should be tracked in order to develop the system and do the better for your international journey. Everything is linked to each other; however, we should also know their differences. BEST MOMENTS “International Engineering is a term we use for our team because our team kinda straddles the boundary between internationalization engineering or getting the software ready to be localised you could say and localisation engineering which is developing all the infrastructure and the automation necessary to get text from the application hold out of the application and send translation and then return and integrated into the build.” “We found that not only is that the language issue that people need to be able to use our product in different languages but there are also very many regional differences, for example, date formatting, number formatting, and the internationalization is really aware that happens. We believe that's important.” “Some of the metrics we track are around registered international users, people have who actually gone in and said ‘I want to use this product in another language or locale. And then we track the activity on our side of people who are using the product in other languages and locales. We actually have a great kinda combined metric that we use that we call ‘localisation fit' where we look at the browser language that people are accessing our product in and then we look at the language that they actually use the product in, and we see where those match up and those don't. That can rebuild a lot of opportunities for us into where we should go next.” “Software development is more than internationalization, internationalization is more than localisation, localisation is more than translation, and translation is just more than language.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Joel Sahleen is now Internationalization Engineering Manager - Platform at Spotify. Joel is passionate about advancing the internationalization and localization of the internet and frequently speaks at industry conferences and events. CONTACT METHOD https://www.spotify.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Data Science with Agustín Da Fieno Delucchi

Play Episode Listen Later Jun 2, 2022 37:22

Agustín Da Fieno Delucchi is the Director, Data and Applied Science - DTP Intl Eng, Docs & Learn at Microsoft. He has been in the computer industry since 1992, initially developing enterprise solutions and for most of his career on internationalization and localization. Originally from Lima, Peru, he has worked in different areas of software development. Initially in Dublin, for about a decade, and in Seattle since 2006, he's been with Microsoft for more than 20 years in several internationalization roles as terminologist, linguist, translator, engineer, program manager, architect, advisor, and data & applied scientist. With a passion for data development and analysis, he is currently focusing on artificial intelligence for internationalization. Agustín is also an instructor at the University of Washington Professional Certificate in Localization. KEY TAKEAWAYS All businesses are comprised of data. Data means power in today's world, that's why Data Science is one of the most important sciences now. In near future, Data Science helps us to do everything way faster than today. If you want to apply it to your company and understand it better, you can look at DDDM (Data-Driven Decision Making) first. Notwithstanding, we can't talk about being successful in Data Science if we ignore the human effect, especially if your business is dealing with humans. BEST MOMENTS “Internationalization is how to brain the experiences you offer in a global manner, how can you go beyond the barriers of just your locality or the initial user based that you intended to serve.” “Moving into proactive approach will be ‘how can we use the data we had in the past? How can we learn from the past to predict the future to enable the present?'” “We are seeing with all their businesses that there are currently aided by data science is that many of routines, tasks, or tasks that today we require more manual process certainly would be more automated. If we think about automation today in the industry, we use a lot of automation, call it auto-translation, call it machine translation.” "Many aspects of internationalization are related to some sensitive uses. What we took about the health industry, if we took about critical business for the world, in general, you really want to make sure that you provide the ultimate thing. But in some cases, it is very and highly sensitive what you're doing. So, it is important that we are intentionally interested in how far we want to go. You can have entire system that do everything for you and there is no human intervention but again I don't see that being truly successful if you're dealing with the spirits of the humans.” “One thing that I recommend is to do research about this called DDDM, which is the data-driven decision making, which sees a whole scope and is really well documented. There are plenty of resources online that you can look at it because it is a whole process that you can establish your organization without even have to first invest a lot in data scientist.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Agustín Da Fieno Delucchi is the Director, Data and Applied Science - DTP Intl Eng, Docs & Learn at Microsoft. He is also an instructor at the University of Washington Professional Certificate in Localization. CONTACT METHOD https://www.linkedin.com/in/agustd/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Advocating Local Users with Alessandra Binazzi

Play Episode Listen Later May 30, 2022 33:00

Alessandra Binazzi is the founder of Alessandra Binazzi Consulting. She is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting, and educating customers on all continents. She was raised in Italy and university-educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with a particular focus on globalization and multilingual digital content. Alessandra Binazzi Consulting combines Alessandra's background in languages, technology, and business to develop globalization strategies tailored to the needs of organizations in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries. KEY TAKEAWAYS Localisation is a kind of engagement and trust for the local users. When they localise the content in their own language, you show them that you care about them and in the end, you start to engage with them because users always prefer content in their own language no matter what. For companies, it is also a must for brand loyalty and recognition. In that way, all over the world, their brands will be seen the same by all users. For medium and long-term survival, localisation should be evaluated from the beginning of the business. BEST MOMENTS “It is our role really educate and to advocate for local users everywhere else and be the importance of treating and engaging these users in the same quality way than you work for a US customer.” “Content is created, managed, and deployed and just flows to many means through technology. And so localisation has a big technology component because it has to enable an easy flow of multi-lingual content and without enabling that through good technology infrastructure, it is really impossible to deploy multi-lingual content to users all over the world.” “A minimum requirement for international growth is localisation. But it really goes beyond that. It is not about just access. Offering local customers products and services in their own language creates a completely different kind of trust in the organization. It's just the different level of engagement whether users when you're speaking their own language.” “The real value of a solid localisation strategy and operation is to make sure that the organization can thrive in that market over the medium and the long term.” “Technologies like machine translation, artificial intelligence, and machine learning are really enabling us in the localisation industry to offer a lot more services with a lot less effort at a great speed.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Alessandra Binazzi is the founder of Alessandra Binazzi Consulting. She is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. CONTACT METHOD https://www.linkedin.com/in/alessandrabinazzi/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Subway's Global Market Strategies with Carrie Fischer

Play Episode Listen Later May 26, 2022 36:28

Carrie Fischer is the Globalization Services Manager at Subway, headquartered in Milford, CT. She is responsible for all globalization-related strategies for the company. She has over 28 years of localization experience and has held previous localization positions at Bodybuilding.com as the Localization Program Manager; Hyperion/Oracle as the Director of the Worldwide Product and Translation Group, and Transparent Language as the Managing Editor. She is also a member of the Board of Directors at Women in Localization and a mentor. She is one of the charter members of Women in Localization when it first started in Silicon Valley. She has held various positions in the organization such as the Americas Geo Manager and Program Director of Global Community. She has presented and moderated many sessions for various industry-related events such as LocWorld, SlatorCon, Loc from Home, LocLife, Ascend, and others. Her passions include helping others and continually learning to grow personally and professionally. KEY TAKEAWAYS Each market needs different strategies, and it needs deep market research. For example, Subway has different sandwiches in different markets. According to the market needs, you should rename, rebrand or translate it directly of your product or service. If you are planning to grow globally, you should hire a globalization expert as a first thing and the globalization expert or team should relate to other teams, especially the engineering team and user experience team for great success. BEST MOMENTS “You just get creative in naming, renaming, rebranding your key products in your target markets, and in some cases, you don't need to rebrand or rename it, you just translate it directly and, in some cases, you keep it exactly the same.” “If you are not willing to look outside, from your little bubble, you are not going to be successful.” “Subway has had to invent new sandwich builds per country. Like I said, Canada has completely different sandwiches than we do in the US as does the UK, as does Australia, and New Zealand. They have a lot of the same sandwiches, but they had to diversify.” “Really right from the start and I will even say your success depends on how early you involve the globalization expert in your process.” “If your product involves software, you really need to be a part of the engineering team. Teach them the best practices for internationalisation before they even start building the product. Put in this much automation into the process you can. You minimize manual steps which introduce risks. We're only human, we are gonna make mistakes and forget something and if you don't put these upfront steps in place, the regions will be waiting for months after English is released for their language versions to be released to them.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD Linkedin: https://www.linkedin.com/in/sılaerol Website: https://ttcwetranslate.com/ ABOUT THE GUEST Carrie Fischer is the Globalization Services Manager at Subway. She is responsible for all globalization-related strategies for the company. She is also a member of the Board of Directors at Women in Localization and a mentor. CONTACT METHOD https://www.linkedin.com/in/carrie-livermore-fischer-12046b https://www.subway.com/en-GB https://www.linkedin.com/company/subway/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Brands Global Journey with Erica Haims

Play Episode Listen Later May 23, 2022 38:28

Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry. She has served on the board of Women in Localization and has held long-term roles at Apple and Atlantic Records. The current pandemic has had a huge impact on many brands' localization and globalization, as it has fast-tracked the demands on the digital experience. Erica promotes breaking through silos by promoting collaboration, clear communication, and consistent terminology and infrastructure alignment. She has a unique vantage point when looking at the brand journey as it travels across the globe. This allows her to connect the dots between globalization and localization. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. KEY TAKEAWAYS Small to medium-sized companies should look at the bigger brands' mistakes and what they are doing. Brand consistency and recognition are important but how the bigger companies behave is also important. Using localisation, being open-minded, having good communication, reacting very quickly, giving that trust and being flexible, also for the product. For global growth, small companies also should have flexible products or platforms or services to compete with the others. BEST MOMENTS “Brand consistency and that's intentional, it's very detailed. Small companies may not pay that much attention to detail cause it requires, besides consistency, it requires strict content management, communication has to be very clear, there has to be alignment and that's really where I think there is such an important on brand message, keeping that brand consistent as it travels.” “People want to be spoken to. They wanna be spoken to in their own language. But it's that customer demand that really drives that personalisation. So, Glocalisation has really come out of where you have local words necessary.” “When I think of the big three, there are three things. The first thing is insulting your customer, you alienate your customer. Then that they are not gonna want to come back. They've been insulted. Then you have legal actions, so where you can be sued, then you have a huge financial loss there because you run into lawsuits where you've lied or you've broken a rule, you've used some image that is really proprietary to someone else…So, there is insulting then getting sued and then there's local regulation that companies are not aware of when they go into a region.” “The big thing is to prepare that not think of globalisation as an afterthought. We will be going global. We need to build our product to, let's say, handle multiple characters or realize that we're going to have to have multiple versions of the product or the marketing. I think you have to do that at the onset and think about those worst-case scenarios. What's really great is, I say, learn from the bigger companies' mistakes because they can absorb the mistakes.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. CONTACT METHOD https://www.linkedin.com/in/ericahaimsinternationalcontent https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/ www.haimsconsulting.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Clarifying Your Message with Dolores Hirschmann

Play Episode Listen Later May 19, 2022 29:56

Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors, and other service business owners position themselves as thought leaders in their field and scale their business. KEY TAKEAWAYS We all have a big vision. Something important to us. It is mostly seen as the most difficult thing in the world, and we can give up easily because of this reason. However, we cannot notice that our mindset is one of the biggest reasons that makes us feel that way. When we start to change and look at the situations from a different perspective, we will learn the way not only to professional success but to personal success. BEST MOMENTS “What I've learned through the years is to be a lot more of a listener well to the market to be able to have a vision of what is possible and at the same time play with the concept of minimum viable product or project and say “okay, that is like a big vision”…but what of that vision can be incorporated or deployed or accepted by the market today?” “What is the micro idea of that idea that can be adapted today? So, start creating the seeds of transformation but from a place of meeting the market where they are. You cannot move a market to the way it is not. But you can move it if you are guided through a process.” “When we know about who we are talking to and we use the language that is appropriate and we create a product and design around those people, those people feel heard, seen and they pay attention. And that's when you create your own unique space.” “When you are running a business of a product and if it is not selling, you see “okay, what's wrong with the product?” But when you are the product, all is mixed up emotionally so would say there is a lot of mindset work that I had to do over the years to really get out of the way of my own success.” “Every single aspect of our inner growth will determine how we show up and how we behave of actions, what word we say, how we communicate. So, I really think that there is no outside growth without inside growth.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity. CONTACT METHOD http://mastersinclarity.com https://www.facebook.com/Mastersinclarity/ https://twitter.com/DglarH https://www.instagram.com/doloreshirschmann/ http://www.linkedin.com/in/dhirschmann https://www.youtube.com/channel/UCbc8sZ8Qs-IdmgH1CbHmXWA VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Using Amazon for B2B Companies with Brian Beck

Play Episode Listen Later May 16, 2022 23:06

Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”. He has over two decades of experience in E-commerce and digital transformation, including 17 years as a VP and C-level executive. Brian is a sought-after expert and trusted advisor, guiding executives at manufacturers, brands, and distributors in creating tremendous growth from digital commerce. His clients include some of the most prominent brands in the world. He is also a partner at Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar. Previously, Brian served as the lead Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors, where he was responsible for every aspect of launching and building digital businesses in excess of $100 MM in annual revenue. He is a regular speaker and cited expert on topics of digital transformation at conferences and events across the world. KEY TAKEAWAYS E-commerce is the key to global growth. When thinking about e-commerce, the first company that came to mind is Amazon. Some companies are afraid of Amazon because of the lack of control and unprofitability of the channel they have heard. However, with the right process, businesses can enter the other markets using Amazon for their own global growth as the first step. BEST MOMENTS “One big lesson I learned over my 20-24 years in e-commerce is really that making sure that you first understand the customer.” “E-commerce is a great way to move and expand your business internationally if you have brand recognition, for example, for your products and global markets. E-commerce can be a fast, capital-efficient way to grow your business into those markets…Using Amazon as a point of entry and then building on that to enter other channels to launch owned e-commerce, direct e-commerce to launch other marketplaces. So, e-commerce opens up the world to businesses. It is a great path to expand globally.” “One big mistake is its content, not getting the content right in the marketing or messaging right for this market and that's true for any market I believe across the world…the buyer in the United States, business or consumer expects rapid delivery. It's become a standard here…another mistake companies make assuming that they can ship in two weeks or five days or three weeks.” “We recommend usually taking what's called the third-party your seller's central selling approach which gives the supplier or the seller control the price and the assortment and the inventory and gives them more opportunities to really control the channel effectively and creative profitable channel.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies, and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”. CONTACT METHOD Website: www.enceiba.com LinkedIn: linkedin.com/in/ecommerceexpertbeck Thought Leadership Series: www.masterb2b.com Book web site: www.billiondollarb2becommerce.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Canva's Localisation Approach with Michael Levot

Play Episode Listen Later May 12, 2022 24:03

Michael Levot is the Localisation Programme Lead at Canva. He's spent the last few years building out localisation at design software startup Canva. He's been particularly involved in developing internationalisation infrastructure for Canva's continuous localisation pipeline and driving global growth with scalable and inclusive localised marketing. Before Canva, he taught linguistics at the University of New South Wales before joining AI-focussed LSP Appen, where he honed his skills as a computational linguist. He lives in Sydney, Australia with his beautiful and talented partner Lizzie and their spitz-cross Iggy. Outside of work he divides his time between his passions: languages, philosophy, and football. KEY TAKEAWAYS Canva has reached 4 million to 65 million international monthly users from 4 million with the right localisation approach. If they chose to stay only with English, they would reach etwa 20 million users. Each company is different, however, with the right localisation approach, you can triple your company's growth like Canva. BEST MOMENTS “Accessibility is the important one. Accessibility in growth is intrinsically linked by localising your product, make it accessful to more and more markets and more people in each market. So, that is a really important mindset to which to localisation as well. I think inclusion is an increasingly important part of localisation. We talked about translation. I think that is the easiest way to understand what the industry does. We translate text, we translate words in other languages. Everyone understands why that would be useful but there are many other aspects of what we do. To give you one example, we get a lot of feedback from users about the cultural and ethnic appropriateness of the content.” “We do use various models and experiments to compare the relative value of different levels of investment in localisation or different approaches in localisation. We look at whether users prefer the content as it is translated from English or whether they prefer the original content that has been created in the market. We look at that its impact on the matrix, and its importance to the whole business… The second point of ROI is that spending a lot of time and money on localisation or anything else.” “We make it fine Machine Translation (MT) doesn't have too bad an impact on our QA but it does have bad an impact on the user experience. In that case, that is a big impact you need to be aware of and you might go to other way.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Michael Levot is the Localisation Programme Lead at Canva. He's been particularly involved in developing internationalisation infrastructure for Canva's continuous localisation pipeline and driving global growth with scalable and inclusive localised marketing. CONTACT METHOD https://www.canva.com/about/ https://www.linkedin.com/in/michael-levot/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Brompton Bicycle, having a vision with Will Butler-Adams

Play Episode Listen Later May 9, 2022 33:43

Will Butler-Adams joined Brompton in 2002, became director in 2006, and took over as MD in 2008 and at this time has grown the company from a £2mil turnover with 27 staff to a £90 mil turnover with over 800 staff. They create urban freedom for happier lives. Brompton exports over 75% of its bikes to 47 countries through 1600 independent bike stores. They are the distributor in nineteen of those countries, supported by ten of their flagship stores from Milan to New York and Shanghai to Paris. They have about 850k customers whizzing about on their Bromptons across the world. He is a Chartered Engineer, passionate about all things engineering, having previously worked for DuPoint, Nissan, and ICI. He is married with three daughters and lives near Marlow. He was awarded an OBE by the Queen in 2015 for services to Industry. He is interested in education, is a Fellow of the City and Guilds Institute, and a visiting lecturer at Imperial College where he was awarded an Honorary Degree in December 2019. KEY TAKEAWAYS We are all on the same path. Some are in front of us, some are behind us but in the end, we live the same life. We shouldn't sell a dream. As business leaders, we need to take responsibility to encourage our customers and take responsibility to sell them things a really useful for them that last a long time in order to add value to their life. BEST MOMENTS “We haven't created the community consciously. We've just been honest about the product and we've been really careful about selling it to people for whom it is appropriate. And if you want to build a brand, you really need to care about not selling but about looking after the customer life of the product. And therefore, if you are good at selling, you can sell anything to anybody. But in many cases, there are people for whom Brompton just is not the right product. That's fine. But don't sell it to them because they never love it. But there are many other people who don't even realise they need a Brompton in their life and if they had one, they'd love it. So, we've spent quite a lot of time telling our sales team or distributors who not to sell a bike to as much as who to sell a bike to which is unusual.” “We've got some big global challenges. We need to design beautifully, considerate, useful products that last a long time, and then we can co-exist. But just sell, sell, sell, make, make, make, that is not right.” “Leadership is about a vision and about articulating at the highest level of what we're trying to achieve. Why are we getting out of bed? Why are coming together? Why are we giving up time with our friends and family to be together? Because we have ambition and mission. We're trying to achieve something.” “I'm not a big fan of marketing in its traditional sense because it is encouraging us to consume more stuff than we need. More than that, most marketing is telling untruths. It is not being honest. It is exaggerating the value of the product.” “Just do it. It is really important because what gonna happen with a lot of people is just so intimidated. The more research they do, they get more intimidating. Just get out there. Go for a few days. Realise it is fine and then start proper work. That's how we did it.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST William Butler-Adams OBE CEng is the Chief Executive Officer of Brompton Bicycle. He was awarded an OBE by the Queen in 2015 for services to Industry. He is interested in education, is a Fellow of the City and Guilds Institute, and a visiting lecturer at Imperial College where he was awarded an Honorary Degree in December 2019. CONTACT METHOD https://www.brompton.com/ https://www.youtube.com/user/bromptonbicycle VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Profitable Exit with Michelle Seiler Tucker

Play Episode Listen Later May 5, 2022 41:56

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success. In addition to being featured in INC, Forbes, Entrepreneur Magazine, and USA Magazine, Michelle is an international keynote speaker and makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Arnold Schwarzenegger, Kathy Ireland, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. She is the Best-Selling Author of the book “Sell Your Business for more than It's Worth” and has a new book called “Exit Rich®,” a Wall Street Journal and USA Today bestseller! KEY TAKEAWAYS It is better to plan your business exit from the beginning. If you build your business as a sustainable, scalable, and sellable business in the light of 6Ps, it will be easier to sell it later. The most important thing is in this journey that business owners should not be the business itself otherwise when they sell their companies, there will be no company left because they leave it. BEST MOMENTS “One of the biggest reasons by any person's businesses end up selling is because business owners don't think about selling. They are telling internal or external catastrophic event occurs. Internal could be health issues, partner excuses, or divorce. Externals are crazy pandemic.” “GPS Exit Model is all about timing your end from the beginning. From the beginning, you should ask yourself: What is my destination?” “You need to know who your buyers are and what they are looking for. Then you need to build your business around, what I call, 6Ps. 6Ps are your infrastructure to your company. So, the 6Ps are everything.” “You really have to go back and look at your proprietary assets. Make sure that you keep your proprietary assets and separate operation because if you get sued in your name corporation, you don't want to lose the proprietary assets.” “Business owners have the mindset that if they want, they have to do it all. So, the big profit mistake is not hiring a good team, not hiring an imagined team, not having the right people on the right seats, not answering the who question and really going business around you. That is a huge proper mistake.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated and the author of “Sell Your Business for more than It's Worth” and “Exit Rich®,” a Wall Street Journal and USA Today bestseller. CONTACT METHOD Seiler Tucker Inc. Website – https://seilertucker.com/ Exit Rich Book Website -https://exitrichbook.com/ YouTube Channel -https://www.youtube.com/user/MichelleSeilerTucker Michelle's podcast, Exit Rich: https://seilertucker.com/podcast/ LinkedIn – https://www.linkedin.com/in/michelleseiler/ Facebook-https://www.facebook.com/michele.seilertucker Instagram-https://www.instagram.com/michelleseilertucker/ Twitter - https://twitter.com/MSeilerTucker TikTok -@michelleseilertucker VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Iterative Localisation of what3words with Maiju Nurminen

Play Episode Listen Later May 2, 2022 36:19

Maiju Nurminen is the Localisation Manager & Strategist of what3words, a company that's given every 3-metre square in the world a unique code of 3 random words — a what3words address. Maiju has built the localisation programme at what3words from scratch, and as the company has scaled up and expanded to new markets, she's continued to develop localisation at what3words into a highly impactful and cross-functional operation. In 2021, Maiju's innovative localisation methodology called ‘Impact Localisation' became successful also in the LocWorld Process Innovation Challenge where Maiju was recognised as one of the top 5 localisation innovators of the year in Europe. Maiju emphasises the role of localisation as a strategic tool that helps businesses win where they play by empathising with their target audiences and approaching localisation holistically and iteratively in the key conversion points with their customers. KEY TAKEAWAYS The role of localisation is a strategic tool that enables you to thrive globally. Global companies or small to medium-sized companies who would like to grow globally should invest in localisation in order to identify key touchpoints of target customers and also localisation should be integrated with content design, product development and marketing. In this way, you can be a market leader instead of being available in a certain market. BEST MOMENTS “Organizations reduce localisation to a linguistic exercise, but this is a very crude implication, of course, you replicate what you say in other languages and you major the quality of that process in terms of cost and linguistic accuracy and correctness. This idea of actually connecting and empathizing with that is really speaking the same language as your target audience may be forgotten.” “It is very important to keep in mind that it is not uncommon, especially in Europe I think falling to bias that everybody speaks English because the ability to speak or understand the language, it does not mean that the content will have the same impact on that audience.” “Different audiences value different things and this is a direct impact on what they think of your brand and whether they understand and agree with the value of your product or service.” “It is a good place to start for anyone, anything it is to look at the work you are doing in your primary language. The second aspect could be the messaging. Are you focusing more on assets or features and why are you calling out these specific features or benefits? And thirdly, we can of course think of the language. Which language are you choosing and why? How are you expressing your brand identity in it? How are you actually using that language? This could be short of a simple framework of three points to start with and work with the idea that these are the three elements that are the key contributors to an experience. Crucially, I think we need to notice that only one of them was language and there is a difference between being available in a certain market or language or being a market leader.” “My colleagues and I started to wonder what would happen if localisation didn't stop there and if it was more iterative and guided by data instead of something that you know which is complete and then we never reviewed it.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Maiju Nurminen is the Localisation Manager & Strategist of what3words. Maiju's innovative localisation methodology called ‘Impact Localisation' became successful also in the LocWorld Process Innovation Challenge where she was recognised as one of the top 5 localisation innovators of the year in Europe. CONTACT METHOD what3words.com/about linkedin.com/in/maijunurminen VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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We are rebranding!

Play Episode Listen Later Apr 28, 2022 8:04

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Tinder's Global Success with Andy Andersen

Play Episode Listen Later Apr 25, 2022 39:18

Andy Andersen is an international expansion evangelist - helping companies to scale their business models with a global-first mindset. He works as an advisor/consultant, has spent more than 5 years leading product localization at Tinder, and has a background in international relations from the Louisiana State University. He is passionate about the integration of language with modern technologies, and an advocate for language inclusion as more people from the Next Billion join the digital age. As a language and culture enthusiast, he also devotes time to his blog called Backpacking Diplomacy and travels whenever possible. Backpacking Diplomacy is dedicated to the concept of cultural diplomacy and personal development through experience. KEY TAKEAWAYS Global growth is not coincidental. First, your product should fit in the global market. Then, you should plan this growth. User acquisition comes first in this growth tunnel. To reach that level, you should give importance to UI, localisation, value proposition, educational information, supporting documentation, customer support and payment structure of your product. If we would like to grow globally, we should look at the markets in individuals' eyes, not in our companies' eyes. BEST MOMENTS “When you think about something like Tinder or similar apps, the global market fit is very interesting because at its core, it is only doing something that people have been doing since the beginning of time which is connecting people, helping people to connect to meet, to talk, to have a coffee. That is something that humans have been doing since the dawn of the age. All humans across the globe. So, it is a new spin on it. It is a new technology. It is something that fundamental. It is a concept that is easily global. What I mean by that is like you kinda know that there is a need for this.” “I think in the industry, people need to change this mindset. I often hear from start-ups and younger companies like “oh, we have to prove our business bottle up before we think about other languages.”. But you are ignoring an entire group of potential people that could help you get to that point faster and it is not that complicated to add languages into the app.” “When it comes to internationalisation, there is an infrastructure of things that are foundational to success. You need internationalisation infrastructure. You need your code refractured that it can be in having other languages. You need tooling. There are free tools if you are a start-up and you are not looking into spend a lot of money.” “The core of everything is gonna be like UI. You have to have a really good UI in languages.” “People overlook it. We always think of markets as just the generalised markets, “this market here, this percentage of people, this total adjustable market”. I think we lose side of individuals sometimes as companies. It is really important thing. You need to focus on making that user experience so good that they see the value proposition for the product and they wanna use it and they wanna tell people about it.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Andy Andersen is Head of Product Localization (International Growth) at Tinder. He is an international expansion evangelist - helping companies to scale their business models with a global-first mindset. CONTACT METHOD www.backpackingdiplomacy.com https://www.linkedin.com/in/andyandersen1/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Technical Documentation with Steve Wiseman

Play Episode Listen Later Apr 20, 2022 28:27

Steve Wiseman, Product Evangelist at Paligo, has over 25 years of experience in the documentation field having run his own documentation company, and providing consultancy and writing services to both small and enterprise customers. His unique outlook covers CX, sales, and support, and where that all fits in the knowledge management world. KEY TAKEAWAYS Technical documentation is crucial for the product roadmap. It increases stickiness and reduces churns. If technical content is integrated well with translation, the process goes smoothly. All parties in this process should understand each other well, otherwise, in the end, you will waste your time and money. BEST MOMENTS “Technical documentation people don't really understand the translation process. Those who are in the translation process don't really understand the authoring process. When the one doesn't understand the other, then you are not going to have an efficient process.” “When you write technical documentation, you are not Shakespeare. You are not trying to write the best prose that people really enjoy the paragraph and how you wrote it and the type of language you wrote. That's not the case. A customer has a business task they want to achieve. They don't know how to achieve it as they are lacking informational content to find an answer as quickly as possible. “ “The whole point is to get information as easiest as quickly as we can. And that is also where the localisation and translation comes in.” “The success of the product is related to how well people learn how to use the product. Unless it is a really simple product like Spotify. We don't need training to use Spotify. But, for example, if you are going to use Photoshop effectively, you gotta learn to use this product properly.” “Technical writers don't actually write the content. They are curating the content they get from other people.” “A good translation process makes it easier both for authoring tool and translation memory system. They should be easily integrated. They should be passing information on one standard.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Steve Wiseman, Product Evangelist at Paligo, has over 25 years of experience in the documentation field having run his own documentation company, and providing consultancy and writing services to both small and enterprise customers. CONTACT METHOD https://paligo.net/ https://paligo.net/blog/ https://www.linkedin.com/company/paligo steve.wiseman@paligo.net VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Digitizing Supply Chains with Bernard Hor

Play Episode Listen Later Apr 18, 2022 37:06

Bernard Hor is an entrepreneur, storyteller, strategist, triathlete, and co-founder of Hatio Group, a digital supply chain platform servicing Asian SMEs. Hatio helps SMEs serve the world's fastest-growing consumer market – Asia – predicted to reach $30 trillion in value by 2030, with better supply chain and logistics solutions. Based in Kuala Lumpur Malaysia. As the group CEO, Bernard plays an instrumental role in expanding the Hatio brand across Southeast Asia with a mission to help local SMEs digitise. With an excellent understanding of supply chain best practices, Bernard and his team helped clients make change happen sustainably and have delivered significant operational improvements. He currently leads a strong team of software engineers, project managers, and designers on large-scale digital transformation projects in the telecommunications, healthcare, supply chain & logistics industry. KEY TAKEAWAYS Over time, the supply chain has evolved. In 2022, supply chain digitization is no longer optional, especially thinking about the pandemic. With supply chain digitization, you can reach your warehouse, inventory, orders, and e-commerce ecosystem in one platform. It gives you full visibility and transparency. BEST MOMENTS “When looking at Southeast Asia as a region, of course, it is an exciting and very fast-growing market. You have a very young generation market going to come up in the next 10 to 15 years and these are the guys that will drive the economy and entire digital trades.” “If you look at it, for Malaysia, considering whatever political or history we have, I think we have stability. We are economically very stable, politically stable, and also what is really unique is that Malaysia is like a melting pot of cultures and raises. So, it is really easy to connect with people in Malaysia.” “The level of disruption in the global supply chain right now only tells us one thing which is there is an urgent need to be able to respond to the situation in real-time. How can this be done? This can only be done if the supply chain is visible and transparent. The digitization of supply chain is not an option anymore.” “Lockdown forced us to think really hard. Not only do we digitalize all of our internal operations and the way we communicate onboard or with clients. We could do remote employment today in any country, but it forces us to think that we need how this platform technology grows.” “What we did was we unify the core components of the supply chain. The warehouse, the inventory, the orders, and the e-commerce ecosystem. So, imagine these four key components and we unified them into one technology on a platform as a service and we called it cloud supply chain. This gives full visibility to any retailers and brand owners out there.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Bernard Hor is the co-founder of Hatio Group, a digital supply chain platform servicing Asian SMEs. Hatio helps SMEs serve the world's fastest-growing consumer market – Asia – predicted to reach $30 trillion in value by 2030, with better supply chain and logistics solutions. Based in Kuala Lumpur Malaysia. CONTACT METHOD https://www.linkedin.com/in/behor/ https://www.facebook.com/bernardhor https://www.hatiolab.com/index_en.html https://www.facebook.com/Hatiolab-104023444762842 VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Internal Communication with Ray Walsh

Play Episode Listen Later Apr 11, 2022 31:30

Ray Walsh is a communications consultant based in Prague. He has supported clients in a variety of industries on training and communications content, working in the US and from the Europe region for large global companies including UPS and DXC Technology. A native of the US, he has lived in the Czech Republic, Germany, and Belgium. His book Localizing Employee Communications - also available as an audiobook - is a practical guide to reaching employees around the world. KEY TAKEAWAYS The importance of internal communication comes into prominence when thinking about growing globally. We think that international communication is more important, however, if everyone is not on the same page in the company, you probably will not achieve the thing you want in export markets. Assuming that hiring people with similar backgrounds and values and speaking the same language brings automatically good internal communication is quite wrong. Internal communication should be worked on also considering the new digital era. BEST MOMENTS “As you expand internationally, internal communication becomes really critical. Anybody who is working with people, in any capacity, knows that staying on the same page is necessary. They know important it is and they know it is not easy. But this is especially difficult for expanding internationally because misunderstandings can easily come up, misinterprets can easily come up so if you want a consistent brand experience, if you want sales and support saying the same thing to your customers, if staying in sync with regional strategy or global strategy is important, you need to work at internal communications. That's because communicating internally is not as automatic as you might think.” “As you scale up and expand, it is important to understand that and think through how you are going to communicate across your organization, especially across borders.” “Some people think of communications, they think of the content. They think of emails, and articles but communications can take many forms. First, start-up. You are a small team. Staying in sync may happen more naturally because you are talking regularly in person. In those early stages, those conversations may be enough but as you expand and include more people, they are not gonna automatically be in sync. You have to work at it and if you are in multiple locations, the first thing you took is really to work at it.” “The precise channel you use depends on your employee preferences.” “When you think about how our communications have changed in the digital era and we are so much more peer to peer and social media minded and I think this has to be infused into your organization.” “I do believe that brands have tone and personality but I think we need to be ready to be individually expressed and we have to do more to help people, you know, give them tools and give them skills to be able to represent the brand and the visual, verbal or face to face way.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ray Walsh is a communications consultant based in Prague. He has supported international clients from global companies. His book Localizing Employee Communications - also available as an audiobook - is a practical guide to reaching employees around the world. CONTACT METHOD https://raywalsh.net/ https://www.linkedin.com/in/raywalshwrites/ Book (available in print, Kindle, eBook, and as an audiobook): https://amzn.to/3oS74Rw VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Redefining Sales with Jan Cavelle

Play Episode Listen Later Apr 4, 2022 26:02

Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business. Jan has put her entrepreneurial experiences together with her passion for writing a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and is now out in the UK, US, and Australia, published by Bloomsbury. KEY TAKEAWAYS Sales are mostly seen as a bad thing. However, sales perspectives have been changed. It is no anymore only “selling something”. No more forcing the customer to buy something. It is now based on solving the customers' problems and having a business partner relationship. Based on mutual trust and benefits, sales should be seen as a collaboration. BEST MOMENTS “Only thing you need to know is whether you have gotten something for answering customers' pain points.” “There has been always a competition between sales and marketing. There is a much bigger role for marketing to play for a lot of businesses.” “It is really personality and human relationship in the end.” “More than sales, sales is a collaboration. It should be mutually beneficial. Totally collaborative.” “For developing sales channels, you should talk to your top 5 customers and find out the channels they use and go on from that. Monitor and measure.” “People's needs are different in different countries. What works, and what communication styles work are always things that you are not going to find in a book anywhere.” “It starts with mindset. Also, you are going to be flexible with your approach. Different people from different cultures.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She put her entrepreneurial experiences together with her passion for writing a book, called Scale for Success. CONTACT METHOD https://jancavelle.co.uk https://twitter.com/@jancavelle https://linkedin.com/in/jancavelle/ https://www.facebook.com/JanCavelleWriter https://www.instagram.com/jan.cavelle.scaleforsuccess VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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Starting a Business with Bryan Clayton

Play Episode Listen Later Mar 28, 2022 25:54

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. KEY TAKEAWAYS If we have a business idea without any money, we should accept that without failure, we cannot gain anything. There are levels that we should get through but the most important thing is that we should get through these levels one by one. The first step always should be “hustle” without thinking about nights and weekends. Courage, hustle, and patience should be our key values while starting a business. BEST MOMENTS “If you watch a movie and the main character just wins all the time and never goes too low points, it is not a great interesting story”. “It is very much almost like a video game where you look at it and it is like ten levels of challenges every level has its own final boss. And you just really have to focus on every level at a time and so level one might be “I don' have any money, I don't have any customers, I don't have a product, I don't have anything”, so level one might be “I just have to hustle, nights and weekends”. Develop a prototype of some kind of product and hustle up twelve customers.” Nothing matters until you get through that level and the thing is a lot of people worry about level ten when they are on level one”. “When it comes building a new business from scratch, it is not like learn and start. You start, then learn”. “The good thing about building a technology-based business is that you can many times not have to solve the same problem over and over and over again. If you have ever technology-based business, you can get to the root cause of most issues and develop software to solve the problem”. “You are doing three things at once all the time. You are working in the business, just running it, making sure customers are happy, making sure things are happening. You are working on the business, which is developing the systems, marketing systems, the R&D systems, the accounting systems, all the things that go into making the business run. And then you are working on yourself. You are learning skills”. ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin: https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. CONTACT METHOD https://podcastconnection.org/bryanclayton/ https://www.facebook.com/greenpallawncare/ https://www.instagram.com/yourgreenpal/ https://twitter.com/YourGreenPal VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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