Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners
Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She's the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of F*CK FEARLESS: Making The Brave Leap.In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way. Heather and I also chat about the following: The unique partnership that is co-hosting a podcast.Tailoring your podcast pitches to be unique and align with your guest's goals as well as your own.Choosing to subtly integrate your business into your podcast instead of it taking center stage.Embracing intentional risk for creative success and reframing failure.The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it's a new pitch strategy or a content format change.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HEATHER VICKERY:LinkedInYouTubeWas It Chance? PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn PaigeProud member of the Feminist Podcasters Collective.
Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episode of Podcasting Unlocked, Alesia Galati shares her personal "Q4 Experiment" to completely drop social media promotion for the podcast and replace it with high-fulfillment, high-ROI strategies. Discover why social media might not be serving your podcast growth and the actionable steps you can take to shift your focus to channels that genuinely light you up.Key Takeaways:The Zero-ROI Problem: Learn why spending time and effort on platforms like Instagram, LinkedIn, and Facebook is no longer worth it when it fails to generate new leads, client conversions, or an increase in podcast listeners.The Three Pillars of a New Growth Strategy: Discover the three focused activities that will replace social media posting: Speaking and Workshops, Podcast Guesting, and Optimizing Your Own Channels (email list and website).Prioritize High Fulfillment: Shift your efforts from tasks that feel like a "slog" to activities like guesting and teaching workshops, which are exciting, light you up, and provide tangible returns.Key Performance Indicators (KPIs) to Track: Understand the metrics that truly matter for podcast and business growth, including lead generation (discovery calls), time efficiency, website traffic, and conversion rates from workshops.Take Action with Free Workshops: Get details on the three upcoming free Q4 workshops focused on Podcast Marketing (Oct 17th), Podcast Workflow (Nov 17th), and 2026 Podcast Goal Setting (Dec 17th).Alesia is running an experiment, and she's inviting you to run one too. Take a moment to consider: what is one thing in your business or life that no longer feels good and that you can drop?The first step in making this change is learning the new strategies. Sign up for one of the free Q4 workshops at galatimedia.com/workshop—it's time to build a podcast that feels good and drives results!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:WorkshopsProud member of the Feminist Podcasters Collective.
If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and build a lasting impact. This week, episode 233 of Podcasting Unlocked is about podcast monetization for purpose-driven creators! Katherine Lacefield is a philanthropic partner with 20+ years of experience empowering organizations and individuals for positive community impact. Her expertise spans fundraising strategy, monthly and major donations, peer-to-peer campaigns, global grantmaking, animal welfare, and sustainable development. As the founder of Just Be Cause Consulting and host of The Just Be Cause Podcast, Katherine helps nonprofits re-engage with fundraising. She has supported many in establishing sustainable funding, from grassroots groups to international organizations.In this episode of Podcasting Unlocked, Katherine Lacefield is sharing the importance of leveraging your podcast for more fundraising opportunities and actionable steps you can take right now to build trust with your audience while utilizing sponsorships. Katherine and I also chat about the following: How your show can act as a strategic tool to get your message in front of potential clients and attract the people you want to work with.Other ways besides ads to monetize your show like live coaching sessions, affiliate marketing, or using your podcast to promote services that help you with fundraising.Using audience surveys to get clear on what your listeners are struggling with.Allowing your podcast to grow and evolve naturally over time.Your podcast is a tool for thought leadership and creating change. By being strategic with your content and listening to your audience, you can transform your show into a powerful engine for making a positive impact.What's one way you can use your podcast to create change this week?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATHERINE LACEFIELD:LinkedInInstagramThe Just Be Cause podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?In this episode, I share:Promoting episodes featuring guests with upcoming book releases or promotions can provide publicity for both the podcast and the guest. Resharing evergreen, yet timely episodes can be a great way to reconnect with your audience throughout the year. Creating roundups of related episodes can help listeners find valuable content on specific topics. Social media schedulers can automate the sharing of past episodes on multiple platforms without extra work on your end. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Meet Edgar*14 Ways to Repurpose Your Podcast ContentPodcasting and AI Repurposing Mini Course *Affiliate LinkProud member of the Feminist Podcasters Collective.
We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity work, and how we as podcasters can avoid tokenism by creating a space for true belonging. This week, episode 232 of Podcasting Unlocked is about inclusion first podcasting for authentic diversity! Faith Clarke is an organizational culture and teamwork specialist dedicated to helping business leaders create values-driven, inclusive environments where people belong and can deliver on business and social impact goals. With a background in computer engineering and doctoral research in teamwork, Faith uses a systematic, high-touch approach to build strong teams, improve operations, maximize productivity, and increase revenue.In this episode of Podcasting Unlocked, Faith Clarke is sharing the importance of noticing and addressing moralized differences to create inclusive environments. and actionable steps you can take right now to start modeling inclusion and vulnerability in spaces like podcasts. Faith and I also chat about the following: Exploring how feminism can increase equity in the world.How true inclusion involves building practices that facilitate belonging and address small differences.The role of podcasters in creating truely inclusive content.The power of individuals holding space and modeling inclusion.Creating a community that feels like a home for your audience is a powerful way to make an impact. As podcasters, we have an opportunity to lead with empathy and a true desire to connect with people on a human level. What is one small step you can take today to make your podcasting community more inclusive?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH FAITH CLARKE:WebsiteInstagramLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 154: Aligning Your Podcast Marketing Strategy with Your Values with Becky MollenkampProud member of the Feminist Podcasters Collective.
Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of Podcasting Unlocked is about the podcaster's playbook for sustainable content! In this episode of Podcasting Unlocked, I'm sharing the importance of knowing your capacity to build a sustainable schedule and actionable steps you can take right now to avoid podcast burnout. I also chat about the following: The importance of creating solid workflows to help you manage tasks.Choosing a cadence and posting schedule that works for you and your business.Batching tasks such as recording, outlining, and content repurposing to save time and mental energy.Taking a seasonal approach to your podcast, even if it's ongoing.Building a sustainable podcast workflow is about giving yourself the freedom and flexibility you need to be consistent without sacrificing your well-being. Take action this week and perform a time audit on your show to find out where you can make some changes. If you need support, head over to helpmypod.com for links to all of our resources!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Should My Podcast Be Weekly, Biweekly, or Monthly?Proud member of the Feminist Podcasters Collective.
Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators! Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let's face it: kindness sells way better.In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy. Kat and I also chat about the following: Moving away from marketing that relies on fear or scarcity messaging.Approaching holiday messaging with consideration and compassion.Showing up as human for your audience and letting them know how much of a difference they make in your business.Being intentional and deliberate about the words you choose for your products and sales copy.Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ LINKS MENTIONED:The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie PattersonSix Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie PattersonCONNECT WITH KAT KENNAN:LinkedInInstagramBlueskySubstackCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?In this episode, I share:Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners. Market research helps to understand your Brainstorm multiple title ideas, check availability, and seek feedback from friends and listeners before settling on a title.Your podcast title can change as your show evolves. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we're talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.Katie and I also chat about the following: The impact of AI on social media and podcasting.Katie's “Awareness to Action” 4-step strategy for social media posts.The importance of having a consistent posting cadence, whatever it may be.How to engage with your ideal clients and bring them over to your podcast.Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATIE BRINKLEY:WebsiteInstagramLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today's episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community! In this episode of Podcasting Unlocked, I'm sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners. I also chat about the following: My experience joining a podcast community - what drew me in and why.How to cater to your audience's interests and values.Choosing the right platform to allow for two-way conversation.The importance of a code of conduct and monitoring engagement.Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn't just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for the deaf community! Michael Leung is the CEO and Founder of The Flo Group, who offers affordable, health-focused, open-ear bone conduction hearing devices. Their mission is to empower seniors and individuals with disabilities, especially those with hearing or vision loss, by making transformative technology accessible. They aim to support low-income families and those seeking simpler alternatives to traditional hearing aids. Their vision is global hearing accessibility, allowing anyone to purchase and use their devices without a hearing test.In this episode of Podcasting Unlocked, Michael Leung is sharing the importance of developing affordable, accessible adaptive technology and I share actionable steps you can take right now to make your podcast more accessible to the deaf and hard of hearing communities. Michael and I also chat about the following: How advancements in technology can improve media access for those that are deaf or heard of hearing.Why transcripts and captions are your secret weapon for improving accessibility and SEO.Using plain language and avoiding technical jargon to be more easily understood.Why high-quality, clear audio should always be your top consideration for your podcast.Your message is too important to leave anyone out. Pick one of the accessibility strategies from this episode and implement it this week. Once you have, share this episode with another podcaster who cares about inclusivity and making a difference in the world. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH MICHAEL LEUNG:WebsiteInstagramLinkedInYouTubeCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners To Leads Ep 141: How to Improve Your Podcast's Accessibility with Maxwell IveyProud member of the Feminist Podcasters Collective.
If you've ever edited a podcast episode before, you know how time-consuming it can be. That's why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long?In this episode, I share:Podcast editing is time-consuming, with the general rule being that editing takes about 4x the length of the raw audio.When you make a mistake, pause and give yourself space to start over instead of stumbling through your words. Consider using an outline to stay on track and avoid side tangents that don't provide value. Tools you can use to help edit and enhance your podcast audio, allowing you to cut down on time spent editing.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:AudacityRiverside*DescriptAuphonic *Affiliate LinkProud member of the Feminist Podcasters Collective.
Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners! Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She's a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development.In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community. Amy and I also chat about the following: The importance of sharing stories from regular people to help others navigate life's challenges.The limitations of niche-specific podcasts and the value of a broader, inclusive approach.Lessons Amy has learned about how podcasting has changed in the last few years.Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH AMY STONE:LinkedInInstagramThe Art of Imperfect AdultingImperfect Adulting WebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
You've poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business, and help you connect with your audience on a deeper level. This isn't about being salesy; it's about making an invitation, not a sales pitch. This week, episode 225 of Podcasting Unlocked is about crafting calls to action that drive results! In this episode of Podcasting Unlocked, I'm sharing the importance of using clear and concise calls to action in your podcast episodes and actionable steps you can take right now to make it easier for your audience to take action when asked. I also chat about the following: Simplifying your CTAs with short URLs and providing clear paths for listeners.Using podcast analytics to determine the best placement of calls to action.Being conversational and sincere when presenting a call to action to connect with your audience and show that you respect them.Providing additional value through your calls to action.It's time to stop guessing and start guiding your listeners. Take action today and try crafting a new, authentic call to action for your next episode.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 136: Authentic Communication with Adria FirestoneProud member of the Feminist Podcasters Collective.
Content warning: The episode discusses the death of a pet, some of the realities that happen in pet shelters, and a brief mention of suicidal mindset. Please take care of your mental health if these are sensitive topics for you. Discussion begins at 24:34.Creating a podcast can be so much more than just sharing your content and growing your business. What if your show could become a powerful tool for advocacy, making a tangible difference in the world? In this episode of Podcasting Unlocked, we speak with a podcaster who is using her platform to be a voice for pets, animal rescue, and adoption. Learn how to use your show to highlight those doing important advocacy work and inspire your listeners to take action, no matter how small. This week, episode 224 of Podcasting Unlocked is about podcasting for animal advocacy! Julie Marty-Pearson, PsyD, is a dynamic Podcaster, Speaker, and Coach dedicated to empowering women individuals to share their stories through podcasting. Julie has been podcasting since 2021. Her first show, The Story of My Pet, highlights inspiring tales of pets while advocating for animal rescue, fostering, and adoption. Her latest podcast, Podcast Your Story Now, is relaunching with a renewed focus on sharing women's stories, how podcasting helps us find community, and how storytelling can be a healing process.In this episode of Podcasting Unlocked, Julie Marty-Pearson is sharing the importance of driving change in your own way and actionable steps you can take right now to podcast to inspire others and advocate for causes close to your heart. Julie and I also chat about the following: The importance of consistency and flexibility when building your podcast.How solo episodes in sharing personal stories and making a significant impact on listeners.Using your podcast as a tool for advocacy for causes you care about.The emotional challenges of animal rescue work and the importance of finding one's place in helping animals.Think about a cause you're passionate about. How can you use your platform to become an advocate and inspire your listeners to take action?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JULIE MARTY-PEARSON:WebsitePodcast Your Story Now podcastThe Story of My Pet podcastInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
You've probably heard the saying, ‘Don't judge a book by its cover,' and while we know we shouldn't, the reality is people do judge books and podcasts by their covers. With so many people starting podcasts, it is so important for us to use every tool available to grab and hold our listeners' attention and podcast artwork is the first step in doing that. This week, episode 17 of Successful Podcasting Unlocked answers the question: Is podcast artwork important?In this episode, I share:Podcast artwork should be aligned with the podcast's brand and target audience.Consider using episode-specific cover art to create deeper brand awareness. Strategically align your artwork with the vibe of your show so listeners can know what to expect.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
As a podcaster and business owner, figuring out what's next for your business can be a frustrating and confusing process. You're constantly adjusting as a person, a business owner, and a content creator. In this episode of Podcasting Unlocked, we'll help you stop just focusing on leads and start being more strategic with how you grow your business and increase your revenue. This week, episode 223 of Podcasting Unlocked is about increasing your revenue with podcast referral partnerships! Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the one clear path to generating more cash in their business.Being in the financial world, she can look at a business and spot the underlying reasons why it is not profitable and has poor cash flow. And more importantly, she knows how to fix it.In this episode of Podcasting Unlocked, Stephanie Smith is sharing the importance of using guest episodes to grow your network and actionable steps you can take right now to broaden your view of ways to earn more in your business. Stephanie and I also chat about the following: Moving Beyond Leads for Revenue Growth: Don't just focus on getting more leads; there are other ways to boost your revenue.Leveraging Referral Partnerships: Use your podcast to intentionally create a network of referral and strategic partners.Auditing Your Business's Finances: Regularly review your expenses and subscriptions. Reconnecting with Past Guests: After an interview, follow up with your guests to build a lasting connection and explore potential collaborations. Stop letting your podcast just be a content machine and start using it as a strategic tool for business growth. What one action can you take this week to turn a podcast connection into a meaningful partnership or revenue opportunity?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH STEPHANIE SMITH:LinkedInGetting to the Bottom Line podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Imagine this: You've just had an incredible interview with a podcast guest on your show, and you feel like they are a perfect fit for your services. The conversation was incredible. The energy was flowing. But what happens after the recording ends? In this episode, we're going to be talking through some strategic ways to turn those guests into clients. This week, episode 222 of Podcasting Unlocked is about the B2B podcaster's guide to conversion! In this episode of Podcasting Unlocked, I'm sharing the importance of building trust and long-term relationships with your podcast guests and actionable steps you can take right now to convert the right guests into clients. I also chat about the following: Using podcast episodes to highlight guests while also promoting your own services and supporting your audience.Including extra time in your recording session for a “show after the show”, where you can ask guests where they need support in their businesses.The importance of following up after the conversation, referencing specific points of the conversation.Streamlining your guest management and follow ups with automations, task management systems, and templates. Stop letting incredible connections slip away. Implement these strategies and watch your podcast not only grow its audience but also its impact and revenue.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcasting Unlocked Ep 219: Unlocking New Audiences Through Strategic Podcast PartnershipsProud member of the Feminist Podcasters Collective.
Are you a purpose-driven podcaster who dreams of making a real difference, not just in the podcasting world, but in your own community and country? Do you worry your message isn't reaching the people who need to hear it most, or that it's not prompting real change? This episode of Podcasting Unlocked features a powerful conversation with a podcaster who is actively working to shape his nation's future through audio, proving that your voice truly can drive impact. Discover how to create content that inspires change, shifts perspectives, and helps your community do and be better. This week, episode 221 of Podcasting Unlocked is about creating real change with your podcast! Cody Johnston is a software engineer, entrepreneur, and content creator who thrives at the intersection of tech, creativity, and societal weirdness. With over a decade in full-stack development, cloud-native architecture, and building scalable microservices, Cody combines technical excellence with agile leadership, DevOps innovation, and a keen UX sensibility. Today, he applies this problem-solving approach to storytelling and media through his platform, The Weird Canadian. Cody's work delves into the interconnectedness of AI, Canadian politics, and digital platforms, uncovering the hidden systems shaping our daily lives.In this episode of Podcasting Unlocked, Cody Johnston is sharing the importance of making an impact in our communities and actionable steps you can take right now to grow your podcast. Cody and I also chat about the following: Podcasting for Purpose: A podcast can be a powerful tool for making an impact, even if it's just changing one person's way of thinking. Focus on how your content helps your community or country do and be better.Finding Your Authentic Message: Your podcast journey may be iterative. Start from a place of passion and let your message evolve as you understand what your audience truly wants to hear and what genuinely motivates you.Addressing Current Issues: While aiming for a broader message, current events and political issues may need to be addressed if they significantly impact the core topics you cover. Your role can be to bring individual stories and perspectives to light, helping to shape national conversations.Embracing Individuality: Counter the mainstream by highlighting unique perspectives and making the "weird" prominent. Your podcast can be a platform to fix what isn't working for everyday people and celebrate often-unboasted achievements. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH CODY JOHNSTON:The Weird CanadianLinkedInInstagramWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
With the rise of AI, we are seeing more and more podcasting platforms and tools offering AI features. But how can we leverage these tools to be efficient with our podcast creation while also intentionally keeping our authentic voice? This week, episode 16 of Successful Podcasting Unlocked answers the question: How can I ethically use AI as a podcaster?In this episode, I share:Platforms like YouTube and Apple Podcasts now require podcasters to disclose the use of AI in their content creation. Ethical use of AI is using AI tools to enhance existing content or brainstorm ideas rather than relying on it to create original content.You should treat AI like an intern, always overseeing and checking the content it generates before using it.Podcasters should be encouraged to make the most of AI tools while still maintaining their own voice and expertise.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Are you an entrepreneur struggling to juggle the demands of your business, family, and personal well-being? In this episode of Podcasting Unlocked, we sit down with the incredible Charisse Walker, a true jack-of-all-trades, to explore her journey as a podcaster, author, realtor, lender, and TV show host. Discover how to embrace your multifaceted roles, maintain your entrepreneurial drive, and build stronger relationships with yourself and others, even amidst a busy life.This week, episode 220 of Podcasting Unlocked is about balancing motherhood and business! Charisse Walker is a powerhouse businesswoman with a unique perspective on business, life, and motherhood. As a divorced mom, former corporate executive, remarried mother, and children ranging in age from 9 to 34, Charisse knows the difficulties of returning to school while working full-time, juggling a career and family, being a single-mom, and dealing with special needs children. Charisse lives in Utah and is an author of Flipping the Iceberg, a podcaster for Unbreakable Mompreneurs, the host of an Emmy-nominated tv show called, The American Dream, coaches people in three areas: investing in real estate, business, and life.In this episode of Podcasting Unlocked, Charisse Walker is sharing the importance of embracing your multifaceted life and actionable steps you can take right now to improve your communication with guests and personal relationships alike. Charisse and I also chat about the following: Celebrating all the aspects of who you are, not just a podcaster or mother.How the power of podcasting offers a unique opportunity to meet diverse individuals and hear their stories.The importance of healing personal trauma to build healthier relationships.Sustaining relationship growth at all stages, from meeting to marriage and beyond.What steps can you take today to embrace your multifaceted self and strengthen your relationships? Whether it's through open communication, understanding your triggers, or simply making time for genuine connection, remember that your journey is unique and constantly evolving.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH CHARISSE WALKER:InstagramUnbreakable Mompreneurs PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Are you tired of endlessly creating content and competing on social media, only to see minimal growth for your podcast? What if the secret to reaching thousands of new listeners isn't more content from you, but smarter connections with others? Today, I'm diving deep into transforming simple podcast guesting into powerful, strategic partnerships that can double, triple, or even quadruple your downloads! This week, episode 219 of Podcasting Unlocked is about unlocking new audiences through strategic podcast partnerships! In this episode of Podcasting Unlocked, I'm sharing the importance of creating a deeper connection with the podcast host to enhance the guesting experience and actionable steps you can take right now to form strategic partnerships through your podcast. I also chat about the following: Reframeing podcast guesting as creating strategic partnerships for you and your business.Demonstrating genuine care for the host's audience by asking what you need to know to provide maximum value.Exploring out-of-the-box collaboration opportunities like content swaps, joint episodes, and more. Nurturing these new relationships after your episodes are released.This week, identify just one potential collaboration partner. Brainstorm mutually beneficial opportunities you could offer or explore together. Then, take action to nurture that connection! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Your Mental Health is More Important Than Productivity with Lisa ZawrotnyBeing an Effective Podcast Guest with Emily Aborn and Lisa ZawrotnyProud member of the Feminist Podcasters Collective.
Are you a podcaster or content creator struggling to get your message seen and heard in a crowded digital landscape? Do you spend countless hours on your audio content only to neglect the powerful impact of written materials? In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters: the often-overlooked yet crucial written side of podcasting. Jon Clemence is here to delve into how optimizing your podcast descriptions, social media posts, and even transforming episodes into blog posts can significantly boost your reach and engagement.This week, episode 218 of Podcasting Unlocked is about making the most of your podcast's written content! Jon Clemence is the creator and owner of Cedar Press Proofreading, LLC. After a 15-year corporate career that was mercifully ended by the COVID pandemic, Jon has formed relationships with over 20 companies, providing them with top-notch services designed to help their content reach more people and convert website visitors into customers. Jon has edited countless articles, web pages, and blog posts, written dozens of podcast ads for several big names in the Health industry, and even ghostwritten a newsletter with a readership numbering hundreds of thousands of people.In this episode of Podcasting Unlocked, Jon Clemence is sharing the importance of effective writing to promote your podcast and actionable steps you can take right now to make your sales copy sound more conversational, less like a car salesman. Jon and I also chat about the following: Crafting unique and informative podcast and episode descriptions for different platforms.A three-step process for your social media content to stop the scroll.Transforming your podcast episodes into blog posts to gain an SEO boost and expand your reach.Integrating your sales message into your podcast conversationally.The power of your podcast extends far beyond just audio. By strategically crafting your written content, you can amplify your message, attract your ideal audience, and achieve your podcasting goals.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JON CLEMENCE:LinkedInContent Creators Unite! PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
As a podcaster, you know how much work goes into creating just one episode. So when a guest comes to you asking for their episode to be taken down, this can feel frustrating. This week, episode 15 of Successful Podcasting Unlocked answers the question: My guest wants me to take down their episode, what should I do?In this episode, I share:Don't take their request personally, as it is more likely a reflection of something they said than the quality of you or your work.Include clear terms in your intake form giving you the right to use and edit the content as you see fit. Consider other options like re-editing portions of the episode before agreeing to take it down completely.Talk with your guest, understand their concerns, and make your decision on a case-by-case basis. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Are you a creative podcaster struggling to monetize your show or strategically manage your guests? This episode of Podcasting Unlocked dives deep into these pain points, offering actionable strategies to transform your podcast into a thriving and sustainable venture. Join Alesia Galati and Stephanie Graham as they explore effective monetization models, smart guest collaboration, and how to leverage your podcast for broader creative goals. This week, episode 217 of Podcasting Unlocked is about the creative podcaster's guide to strategic collaborations! Stephanie Graham is a multidisciplinary artist, filmmaker, and host of noseyAF, a podcast that takes listeners behind the scenes of creative lives. With a background in film and photography, Stephanie's work explores themes of social class, subcultures, race, and gender—often with humor and a deep curiosity about people and their behaviors. Through noseyAF, she invites artists, activists, and everyday movers and shakers to share their real, unfiltered experiences—not as a press opportunity, but as an honest exchange about the creative process. In this episode of Podcasting Unlocked, Stephanie Graham is sharing the importance ofbuilding meaningful relationships with your guests and actionable steps you can take right now to capitalize on monetization opportunities. Stephanie and I also chat about the following: Various ways to monetize your podcast beyond traditional methods, including private, paid limited series and high-tier sponsorship packages.The importance of a clear contractual agreement with podcast guests.How interviewing other creatives can automatically increase your visibility.The power of community and open-mindedness.Ready to transform your podcast into a powerful platform that aligns with your creative and business goals? Tune in to this episode of Podcasting Unlocked and start implementing these strategies today!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH STEPHANIE GRAHAM:NoseyAF WebsiteArtwork WebsiteInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcast Sponsorships: A Comprehensive Guide to Finding and Securing SponsorsCreating Conversations Your Guests are Proud to Share with Mai-kee TsangProud member of the Feminist Podcasters Collective.
Have you ever struggled with stiff or awkward podcast interviews, leaving you wondering if your guests and listeners truly connected? In this episode of Podcasting Unlocked, join Alesia Galati as she reveals the secret to genuine, impactful conversations: mastering guest management before and after you hit record. Learn how to make your guests feel comfortable and valued, ensuring every interview is a win for both you and your audience. This week, episode 216 of Podcasting Unlocked is about mastering guest management for impactful interviews! In this episode of Podcasting Unlocked, I'm sharing the importance of creating a safe and comfortable space for your guests and actionable steps you can take right now to automate guest communication. I also chat about the following: Streamline Your Guest Intake Process: Implement a clear and concise intake form, whether for pre-approved guests or those from platforms like PodMatch, to gather essential information and set expectations from the start.Prepare Your Guests Thoroughly: Send automated pre-interview emails detailing technical requirements, video recording information, and what to expect during the conversational interview style.Create an Engaging Interview Environment: Begin with a casual welcome, practice active listening, and avoid over-scripting to allow for genuine, empathetic conversations that benefit both your guest and your audience.Prioritize Post-Interview Follow-Up: Ask guests for their feedback immediately after recording, send automated thank-you emails with social assets, and explore referral program opportunities with strategic partners.Ready to transform your podcast interviews into truly impactful conversations? Implement these guest management strategies to elevate your show and connect more deeply with your audience.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Where Can I Find Quality Guests for my Podcast?Listeners to Leads 170: The Value of Referral Partners Through Podcast Guests with Carol Hamilton How Do I Get My Guest to Share About Their Episode?Proud member of the Feminist Podcasters Collective.
Building a thriving online business and podcast requires more than just great content – it demands a strong foundation you control. In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters and online entrepreneurs: over-reliance on social media platforms that can disappear overnight. Join us as Tracy Beaver explains why an email list for podcasters is your most valuable asset and how to implement effective email marketing strategies to grow your audience and income. This week, episode 215 of Podcasting Unlocked is about how to grow your podcast email list! Tracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through organic marketing strategies. In this episode of Podcasting Unlocked, Tracy Beaver is sharing the importance of having an email list for podcasters and actionable steps you can take right now to migrate people from social media to your email list. Tracy and I also chat about the following: Own Your Audience: Social media platforms are "rented land." An email list provides direct access to your audience, ensuring you maintain communication even if platforms change or disappear.Email Boosts Downloads & Sales: Regularly emailing your list directly correlates with increased podcast downloads and offers a powerful sales funnel for your products, services, or sponsorships.Strategic Calls to Action: Integrate clear verbal calls to action in your podcast episodes and detailed links in your show notes that lead listeners directly to your email list, not just your social media profiles.Optimize Your Online Presence for List Growth: Your social media profiles, from cover photos to "About" sections, should funnel visitors to your email list or a free community that encourages email sign-ups.Ready to transform your podcast visibility and secure your future online? Don't just rely on social media; build your owned audience with a powerful email list. Start implementing these strategies today and see the growth for yourself! What's one step you'll take this week to prioritize your podcast email list growth?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH TRACY BEAVERS:FacebookInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Be a Confident Entrepreneur Facebook GroupProud member of the Feminist Podcasters Collective.
If you have been podcasting for any amount of time, you know that it takes a lot of heart and excitement to consistently create content. But how do you know when it's time to throw in the towel? This week, episode 14 of Successful Podcasting Unlocked answers the question: How do I know if it's time to stop podcasting?In this episode, I share:Get clear and honest with yourself about your podcast goals and evaluate the effort you put into achieving them. Consider how life situations and podcast frequency impact your ability to keep going.Motivation, purpose, and setting yourself apart from other podcasters are important factors to consider. Trust yourself to make the right decision that works for YOU.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Ep 5: What are the Dos and Don'ts of Launching a Podcast?Ep 12: Should my Podcast Be Weekly, Bi-weekly, or Monthly?Proud member of the Feminist Podcasters Collective.
Trying to nail down your podcast audience is no easy task. It can be frustrating trying to figure out their exact persona, especially when we often put listeners into neat little boxes. But what if I told you there's a deeper way to understand your ideal listener, your guests, and even yourself that goes far beyond simple demographics? In this episode, I'm joined by the incredible Dr. Lola Adeyemo to dive into the powerful concept of intersectionality in content creation. This week, episode 214 of Podcasting Unlocked is about intersectionality in podcasting! Dr. Lola Adeyemo is the CEO and lead facilitator at EQImindset, a management consulting firm, and the Executive Director and Founder of a non-profit called Immigrants in Corporate Inc., a membership platform empowering immigrant professionals to thrive in corporate America. She is also the co-founder and leads operations as COO at an IT consulting firm, Sapient Logic, a rapidly growing government contracting firm with 21 full-time employees. Drawing from almost two decades of experience across Fortune 250 Global STEM companies, she partners with organizations to increase their business goals through employee engagement and retention and scale their inclusion programs through business-aligned and optimized Employee Resource Groups (ERGs).In this episode of Podcasting Unlocked, Dr. Lola Adeyemo is sharing the importance of intersectionality and how it applies differently to different people. and actionable steps you can take right now to create inclusive content and attract diverse guests. Dr. Lola and I also chat about the following: Lola's book “Thriving in Intersectionality” and how it shaped her podcast.The definition of intersectionality and how it has evolved over time to a broader scope.Understanding your audience's needs and interests to stay relevant and inclusive.Creating thoughtful follow-up strategies to stay engaged with your guests.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DR. LOLA ADEYEMO:LinkedInWebsiteThriving in Intersectionality podcastThriving in Intersectionality bookCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
If you've been podcasting for a little while and are feeling that it's time to make a change, you might find yourself considering a podcast rebrand. But depending on the evolution of your content and your audience, you may also consider if a simple refresh could do the trick or if it's time to restart with a completely new podcast. So, how do you know which is the right option for you? This week, episode 13 of Successful Podcasting Unlocked answers the question: How can I successfully rebrand my podcast?In this episode, I share:Consider reaching at least 25 episodes to have a clearer understanding of your audience and content before considering a rebrand. Evaluate whether you need a full podcast rebrand or just a brand refresh. If you're changing the overall content or audience, starting over with a new podcast might be better than a brand overhaul. Treat your rebrand like you would a launch, communicating with your audience to build excitement. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Are you creating amazing podcast content but feeling like you're not reaching enough people? Today we're covering the essential world of podcast repurposing, revealing how to strategically transform your long-form and short-form content to expand your reach and grow your business. Join us as Felly Day shares actionable insights on maximizing your podcast's impact, from leveraging guest episodes and optimizing for SEO to building your email list and even pitching yourself for other shows. This week, episode 213 of Podcasting Unlocked is about growing your audience and business with content repurposing! Felly Day is a Content Strategist and Feel Good Marketing Mentor. She manages her content repurposing agency, Felly Day VA, from her laptop while balancing 1:1 clients and traveling. Her team focuses on repurposing content to build your omnipresence and cut your conversion time in half. She is also the host of The Unprofessional Entrepreneur podcast.In this episode of Podcasting Unlocked, Felly Day is sharing the importance of strategically repurposing your content and actionable steps you can take right now to make your short form content longer. Felly and I also chat about the following: Deciding on the core content you can keep coming back to.Leveraging your guest appearances on other shows for content.Why adding context is crucial for effective repurposing.Choosing the platforms to focus on that work best for you and your business.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH FELLY DAY:WebsiteInstagramThe Unprofessional Entrepreneur podcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
If you've been creating content for any amount of time, you've likely heard the phrase, “content is king,” and further, “if content is king, consistency is queen.” I would like to take that a step further and say that your capacity is the key to how consistently you're producing content. This week, episode 12 of Successful Podcasting Unlocked answers the question: Should my podcast be weekly, bi-weekly, or monthly?In this episode, I share:Producing consistently does not mean you're producing daily. It means you're producing on a consistent routine that is based on your capacity. Your capacity is based on your lifestyle and the season of life that you're currently in. There is no one-size-fits-all answer to how often a podcast should be released; it depends on your individual capacity to show up without burning yourself out. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads! Ruby Ringo is a Pinterest Strategist and Manager who specializes in podcast marketing. She is a wife, a mom, a stepmom, a friend, a volunteer, a daughter, a sister, and many other things - including a lover of dark chocolate and soft pretzels. She is a firm believer that our roles do not define our purpose, and that her own purpose is to bring hope. That purpose comes through in every area of her life, whether it is helping a friend escape an abusive relationship, or implementing Pinterest strategies that make her clients' analytics skyrocket.In this episode of Podcasting Unlocked, Ruby Ringo is sharing the importance of taking the time to teach Pinterest what your content is about and actionable steps you can take right now to get started using Pinterest to increase your podcast's visibility. Ruby and I also chat about the following: Pinterest as a powerful tool for podcasters to reach new audiences.Why optimizing your Pinterest profile is a crucial first step for visibility.The importance of utilizing evergreen content for search engines like Pinterest.Creating boards and content that cater to different stages of the audience's journey.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH RUBY RINGO:LinkedInWebsiteFacebookCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SmarterQueueTailWindProud member of the Feminist Podcasters Collective.
One of the #1 ways to quickly and efficiently grow your show is to be a guest on other people's podcasts. But pitching yourself as a guest takes more effort than sending out a copy-and-paste e-mail template and hoping for the best. To successfully pitch yourself, you need to avoid 4 major mistakes that make podcasters skip over your pitch. This week, episode 11 of Successful Podcasting Unlocked answers the question: What are common podcast pitching mistakes people make?In this episode, I share:Before pitching, take the time to research the show, listen to some episodes and find ways that you can add value to their already existing content. Personalize your pitch in a way that shows genuine interest and appreciation for the host AND their audience.Engage with and support the host outside of your pitch to build connection and trust.People are busy, so if you're not following up on your pitch, you may miss an opportunity.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn't mean the work is done. In this episode of Podcasting Unlocked, we're joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. Deirdre and I also chat about the following: Podcast marketing challenges that prevent visibility.Some common pitfalls of content repurposing and what you can do differently.How content creation is only a part of the marketing process, not the whole thing!Utilizing tools and testing different strategies to learn what resonates with your audience.If you're interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you'll receive 50% off your subscription price for the duration of your time with Capsho!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DEIRDRE TSHIEN:FacebookLinkedInCapshoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'KeefeProud member of the Feminist Podcasters Collective.
We have found that people usually have 1 out of 4 main podcasting goals. One of these goals tends to be audience engagement which means that your listeners are actively connecting to and interacting with the content you put out. This week, episode 10 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is engaging?In this episode, I share:Engaging content varies depending on the target audience and their interests, so it's important to consider what resonates with them. Specific goals for audience engagement might look like increasing episode completion rates, doubling ratings and reviews or having a percentage of listeners send you a DM.Tracking and measuring engagement is essential to assess the effectiveness of strategies and make improvements to your show.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatGPT can revolutionize your content creation process. This week, episode 210 of Podcasting Unlocked is about leveling up your podcast with AI tools! Emmy-winning AI video specialist Erich Archer, creator of the AI tool ecosystem Smarty Pants, bridges creativity and technology. His generative AI work includes the short film "RUFUS" and "The First Artist," a collaboration with DreamFlare AI. Archer has received Telly and Communicator Awards for AI innovation and is a fellow at The AI Exchange. A speaker on AI's potential, he is also the Executive Director of 1623 Studios.In this episode of Podcasting Unlocked, Erich Archer is sharing the importance of utilizing AI-generated content to save time and actionable steps you can take right now to start learning about how AI can work for you. Erich and I also chat about the following: The current state of generative video production and its similarities to digital music production.The benefits of using AI for research, automation, and creating custom GPTs for regular use.Maintaining the human element of creation and production when using assistive AI tools.How AI applications are not one-size-fits-all, and using different applications for different purposes.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ERICH ARCHER:LinkedInInstagramWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:PodmatchDescriptProud member of the Feminist Podcasters Collective.
Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we're diving deep into the world of podcast workflow automations. I'm sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and techniques that can transform your podcast journey from frustrating to fulfilling. This week, episode 209 of Podcasting Unlocked is about podcast workflow automation! In this episode of Podcasting Unlocked, I'm sharing the importance of automating systems for your podcast and actionable steps you can take right now to take some of the work of podcasting off your plate. I also chat about the following: Identifying the bottleneck in your personal podcast workflow.Automating scheduling with guests so everyone has all the information they need. Tools Galati Media uses to create high-quality podcasts, while still saving time.Resources to start your own automation journey.Don't forget to head to check out my Podcast Workflow Checklist, or visit helpmypod.com to schedule a consultation.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:ClickUpCalendlyPodmatchDescriptOpusClipsMeet EdgarProud member of the Feminist Podcasters Collective.
Can a simple microphone and a heartfelt conversation truly change the world? Absolutely. In this episode, we're diving into the powerful intersection of advocacy and podcasting with Hollis Peirce, the driving force behind "21st Century Disability." Hollis shares his inspiring journey of using his podcast as a platform to redefine disability, challenge societal norms, and give voice to often-unheard stories. Discover how a shift from scripted lectures to genuine dialogue can ignite real change and foster a community dedicated to creating a more inclusive world. This week, episode 208 of Podcasting Unlocked is about the power of advocacy through podcasting! Hollis Peirce, a physically disabled man in his late 30s, uses his dry and dark humor to navigate life's challenges. Diagnosed with MD at six months, he defied low expectations and pursued ambitious goals. He earned a bachelor's in History in 2015 and a master's in History with a specialization in Digital Humanities in 2019. Finally, he founded the Ottawa Power Wheelchair Hockey League in 2009 and volunteered at local music festivals throughout his youth. His efforts earned him the Governor General of Canada's Meritorious Service Medal in 2024.In this episode of Podcasting Unlocked, Hollis Peirce is sharing the importance of being flexible with different elements of your podcast and actionable steps you can take right now to promote your podcast while staying authentic.Hollis and I also chat about the following: The different perspectives on disability and the prejudice disabled people face in society.Changing your podcast format based on feedback from listeners and trusted sources.Using listener data to explore audience preferences.Promoting your podcast through community connections to increase visibility.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HOLLIS PEIRCE:LinkedInPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
If you've ever had a guest on your podcast that you were so excited to share with your audience as well as tap into their audience and the guest didn't share their episode, you know how frustrating that can be. The solution is as simple as providing your guests with a few key elements that make it quick and easy for them to promote their episode. This week, episode 9 of Successful Podcasting Unlocked answers the question: How do I actually get my guest to share about their episode? In this episode, I share:Provide guests with an overview of the conversation as well as bullet points of the topics discussed. Use quotes and graphics to create visually appealing content for guests to share.Share any video content you create with guests to provide additional promotional material.Include direct links to the episode and your social media to encourage guests to connect further and tag you when they share the episode. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Otter.AI**affiliate linkProud member of the Feminist Podcasters Collective.
Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority? In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership! Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients. Dennis and I also chat about the following: The need for simplicity and low friction in podcast production.The role of evergreen content in your marketing plan and adapting to different social media platforms.Working backwards from the end goal to create content that aligns with your goals.Utilizing AI tools to help make you more efficient at work.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DENNIS MEADOR:LinkedInThe Legal Podcast NetworkCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SideCoach.aiProud member of the Feminist Podcasters Collective.
Have you ever found yourself staring at your podcast dashboard or blank word document, wondering what on earth you're going to talk about next? You're definitely not alone! That feeling of creative block can hit even the most experienced podcasters, sometimes leading to the dreaded pod fade. Today on Podcasting Unlocked, we're diving headfirst into actionable strategies to spark those creative juices and generate a backlog of engaging episode ideas. This week, episode 206 of Podcasting Unlocked is about creative techniques to brainstorm episodes for your podcast! In this episode of Podcasting Unlocked, I'm sharing the importance of balancing consistency with your creative passion and actionable steps you can take right now to plan ahead for when the creativity just doesn't flow. I also chat about the following: How changing your environment can promote creativity.Why getting feedback from your audience is invaluable.Using established techniques like mind mapping to coax out more ideas.Flipping the script on common questions for unique topic ideas.Remember, while content is king in the world of podcasting, consistency is the key to gaining traction with your show and keeping your audience coming back for more. By planning ahead and brainstorming, you're well on your way to supporting your future self when creativity is hard to come by.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Find Your Podcast Frequency: Choose Consistency Based on CapacityLaunching Your First Podcast: Strategies, Tools, and Overcoming Fear with Lauren BurnsThe Power of Taking Imperfect Action with Suzanne CulbergPodcast Launch RoadmapProud member of the Feminist Podcasters Collective.
Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Designs and host of "Designing in 5D," as she unveils the power of authenticity in growing both your podcast and your business. Jodi shares her inspiring journey of overcoming fear, embracing her unique "crazy creative side," and using her podcast as a tool for spiritual connection, client engagement, and genuine brand awareness. Whether you're a new or seasoned podcaster, or a business owner looking to stand out in a crowded market, Jodi's insights will inspire you to let your true self shine and watch your impact grow. This week, episode 205 of Podcasting Unlocked is about growing your podcast and business through authenticity! Jodi Peterman is the CEO of Elizabeth Erin Designs and the host of Designing in 5D, a new podcast exploring the creativity and logic behind transforming spaces. She has spent years refining a process that blends artistry with practical design solutions, helping clients achieve spaces that are both beautiful and functional. Jodi also incorporates inspiration from her travels into her work, exploring how diverse cultures and aesthetics can enhance and enrich living spaces.In this episode of Podcasting Unlocked,Jodi Peterman is sharing the importance of creating genuine connections with your audience and actionable steps you can take right now to build brand awareness through podcasting.Jodi and I also chat about the following: The evolution of Designing in 5D, both as a podcast and business model.The challenge of translating a visual, tactile business like interior design into a podcast format.Utilizing AI to help brainstorm and organize ideas, especially if you have dyslexia or other learning disorder.Using your podcast to open up other opportunities, like speaking engagements.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JODI PETERMAN:LinkedInInstagramDesigning in 5DWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
You've already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they're more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?In this episode, I share:Podcast show notes should be optimized for SEO (Search Engine Optimization).Transcribing your episode can help in creating comprehensive show notes. Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODEOtter.AI*Riverside**affiliate linkProud member of the Feminist Podcasters Collective.
Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips! Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences. Lorraine and I also chat about the following: Understanding the right podcasting format for you by trying new things.The dynamics and challenges of co-hosted shows.Tips for being a good podcast guest.Collaborating with guests to create meaningful conversations.Don't forget to head over to https://morethanafewwords.com/ to access Lorraine's podcast, resources, and more!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LORRAINE BALL:LinkedInMore Than a Few WordsInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Whether you're posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audience. But have you also considered a season? Having a group of podcast episodes that have a predetermined start and end before moving onto the next group is just another way you can organize and release your podcast episodes. This week, episode 7 of Successful Podcasting Unlocked answers the question: Should my podcast have seasons or be ongoing?In this episode, I share:The difference between episodic and serial style podcasts. Seasons can create breaks for the host and build anticipation for the listeners. The number of episodes in a season varies and is based on personal preferences or external factors. Deciding whether to have seasons depends on your podcast's unique goals. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I'm sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. James and I also chat about the following: The two digital assets you truly own: your website and your email list.The difference between informational and transactional keywords and their impact on SEO.Using the 70-20-10 rule for your email content, focusing on bringing value.The importance of empathy, humility, and patience in digital marketing.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JAMES HIPKIN:LinkedInInstagramX (formerly Twitter)Inn8lyCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it past 20 episodes. This week, episode 6 of Successful Podcasting Unlocked answers the question: How do I brainstorm my podcast content?In this episode, I share:Market research is essential for understanding the needs and interests of your target audience.Search engines like Google, YouTube, and Pinterest can provide valuable insights into what people are talking about.Answer the Public is another useful tool for discovering relevant keywords that people are searching for.Engage your audience and past client conversations to generate ideas based on the conversations you're already having.Online communities are great places to find the type of questions your ideal listener is already asking.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Feeling like your podcast is just you shouting into the void? You've poured your heart and soul into your show, but the downloads just aren't reflecting your effort. In today's episode, Alesia conducts a live, in-depth podcast audit with Erin of Medium Lady Talks, dissecting common SEO pitfalls, guest management strategies, and actionable steps to finally unlock the audience growth you deserve. This week, episode 202 of Podcasting Unlocked is about navigating podcast burnout after 5 years, and what you can do to breathe some fresh air into your show! Erin Vandeven is the host of Medium Lady Talks, the podcast for burnt-out millennial moms who want to reclaim their time, energy, and joy—without the pressure of perfection. A working mom and mindful living advocate, Erin shares refreshingly honest conversations and practical strategies to help you navigate motherhood, career, and self-care with medium effort. If you're overwhelmed by unrealistic expectations and craving a more sustainable approach to life her show is for you!In this episode of Podcasting Unlocked, I'm sharing the importance of auditing your podcast to see what changes you can make instead of having to start over and actionable steps you can take right now to optimize your podcast for maximum visibility. Erin and I also chat about the following: Formatting your show notes for search engines (your audience isn't reading them!)Updating your show's title to better reflect your ideal audience.Implementing an automatic workflow for better guest communication after recording, including providing shareable assets.Analyzing your podcast stats to find the best episode length for you and your audience.Remember: just because your podcast hasn't seen the growth you desire after several years doesn't mean you need to start over from scratch! There are simple steps you can take to improve your visibility and reach without going down the road to burnout!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ERIN:InstagramMedium Lady TalksPatreonCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:RiversideProud member of the Feminist Podcasters Collective.
With over 50 podcasts launched to date, there are many different strategies we at Galati Media have tried and tested over time. Through this process, we have found the strategies that work and the strategies that fall short when it comes to launching a strategic podcast. This week, episode 5 of Successful Podcasting Unlocked answers the question: What are the dos and don'ts of launching a podcast?In this episode, I share:Take time to plan your podcast concept and understand your target audience.Have a content plan that goes well beyond your launch episodes. Find your unique voice and style instead of copying what you see others doing.Actively promote your podcast and engage with your audience.Avoid comparing yourself to other podcasters and arbitrary numbers, focus on your own progress, and compare yourself only to your past self.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Ever wish you could clone yourself to handle all those podcasting tasks? Well, what if we told you AI might be the next best thing? In this episode of Podcasting Unlocked Ken Cox, President of River City Internet Group, is here to explore how AI can revolutionize your podcasting workflow, from managing guests and acquiring sponsorships to providing exceptional customer service. This week, episode 201 of Podcasting Unlocked is about using AI for podcast workflow and sponsor automation! Ken Cox is the President of Rivercity Internet Group and the visionary behind InLink.com—a platform built specifically to provide every tool you need to be successful in business. InLink.com offers an Office suite that includes email, spreadsheets, documents, and cloud storage, along with a robust CRM that supports unlimited users—eliminating costly per-user fees. Ken is also the host of the Clicks and Bricks Podcast, a comprehensive, small business and online presence-focused Podcast series.In this episode of Podcasting Unlocked, Ken Cox is sharing the importance of exploring AI options for your podcast and business and actionable steps you can take right now to feel empowered to implement AI in your podcast workflow. Ken and I also chat about the following: Utilizing AI like an employee, handling specific tasks to improve efficiency in businesses.Implementing guardrails in AI systems is essential to maintain focus and relevance in conversations.How AI can streamline your guest management processes, leaving room for you to do other work.How the future of business lies in individual empowerment and the effective use of technology.To learn more about InLink and check out their Tuesday trainings, head over to www.inlink.com today!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KEN COX:LinkedInInstagramClicks and Bricks PodcastInLinkWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.