Podcasts about swire ho

Join us for an insightful conversation with Swire Ho, "The Promo Guy," a seasoned small business owner since 2003 and host of The Small Business Show. In this episode, we dive deep into entrepreneurial strategies for identifying and engaging your ideal customers. Swire shares invaluable insights on business growth, including how to develop effective marketing strategies without a large advertising budget. Learn practical approaches to business planning, from identifying your target audience to transforming one-time customers into lifelong brand advocates. Discover how to leverage customer relationships for business success, implement strategic marketing tactics, and build a community around your brand. Whether you're focused on customer retention, referral generation, or building a stronger business strategy, this episode offers actionable advice for entrepreneurs looking to grow their small business effectively and sustainably. Don't miss Swire's expert tips on turning your brand into a thriving community and creating meaningful customer experiences that drive long-term success. Love the episode? Hit that follow button to never miss a moment of expert insights on growing your business smarter and faster.

✅ Unlock the Secrets to Customer Loyalty! ✅ Want to know how to keep your customers coming back for more? ✅ Brett Deister hosts Swire Ho on the latest episode of Digital Coffee: Marketing Brew. ✅ Tune in to discover actionable strategies to boost your customer retention and skyrocket your ROI!

Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality and values. Who's the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions. Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient. Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Swire Ho https://www.garudapromo.com/ https://www.linkedin.com/in/swirehothepromoguy/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Ann Carden and Swire Ho discuss the importance of client referrals, innovative uses for promotional products, and strategic timing for gifting. Swire shares his background, the unspoken ROI of promotional items, and the value of branded journals and workbooks. Contact details for Swire are provided.

Welcome to the latest episode of "The Small Business Show" where #thepromoguy Swire Ho and Tanya Brody present a deep dive into the world of email marketing for small businesses. Discover the power of email marketing, as our experts uncover the potential this strategy holds for nurturing customer relationships and generating leads. Learn how to build a strong email list from scratch, create engaging content, and overcome content repetition. The email is not just a marketing tool – it's your path to building lasting customer relationships.Understand how to leverage email to solve customer problems, from identifying their pain points to offering them effective solutions. Our speakers reveal why authenticity is key and how you can infuse personality into your emails to create meaningful connections. This episode also throws light on how you can engage your subscribers to form a community, embrace a beginner's mindset to freshen up your content, and identify the true metrics to measure beyond just email opens and clicks. Tune in for these insights and more!Social Links:https://tanyabrodycopywriter.com/https://www.facebook.com/tanyabrodycopywriterhttps://twitter.com/harpchicwriterhttps://www.instagram.com/tbcopywriter42/https://www.linkedin.com/in/tanyabrody/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.    Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.  Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show.   

Welcome to The Small Business Show, your reliable source of entrepreneurial insights and business strategies. With your host Swire Ho #thepromoguy, and special guest Barry LaBov, this episode delves into the inextricable relationship between creativity and differentiation in business success. We explore the crucial role of innovative thought and unique marketing strategies in redefining the narrative for your brand.Furthermore, we face off against the beast of commoditization, discussing how to cleverly differentiate your brand in a crowded marketplace. With Barry's insights on defining uniqueness and battling commoditization, you will learn how to strategically employ the art of differentiation. All this is given greater depth as we discuss Tesla's approach to differentiation, delivering actionable strategies drawn from real-world success. So tune in as we guide you on your path to becoming a pioneer in your industry.Social Links:https://www.youtube.com/@labov5256?app=desktophttps://www.instagram.com/labovmktg/https://www.linkedin.com/in/barry-labov-6965241/https://www.facebook.com/LabovMarketing/?paipv=0&eav=AfYfHwUcDhnak_zlZkMNgOnLxAwBaB2qAoKDcOsVkai-wkF1GfPzUCX9Rx0wsmsny5Q&_rdrThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

In a world where the business landscape is constantly changing, making the right connections is more important than ever. Christopher Luna, an experienced entrepreneur and member relationship representative at the Los Angeles Area Chamber of Commerce, joins Swire Ho in the latest episode of The Small Business Show to shed some light on the evolving dynamics of business networking. Luna's journey exemplifies how a strategic and resilient relationship-building strategy can help entrepreneurs stand tall amongst the crowd.In today's episode, understand why choosing the right networking events and leveraging relationships within your community can offer transformational growth potential for your business. Luna's experiences underscore the significance of diversifying your network. Learn from Luna and Ho about the ways to identify networking opportunities in different industries, creating a roadmap for better visibility and lesser competition.Social Links For Chris:http://chrislunala.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Don't miss out on another enlightening episode of The Small Business Show with Swire Ho,  #thepromoguy, and Christian Brown, co-founder/ CMO of Glewee. This episode focuses on the role influencer marketing plays in enhancing brand visibility and driving conversions. Swire and Christian delve into practical strategies for harnessing social media's visual platforms such as Instagram Reels and TikTok, and their application in influencer marketing campaigns.They also cover the fundamental attributes of successful influencer marketing campaigns and the metrics to monitor for effective campaign performance. The discussion also covers how businesses can deepen their relationships with influencers, emphasize the human element, and drive better audience engagement with strategies ranging from influencer takeovers to storytelling techniques. The future of influencer marketing is thoroughly explored in this episode, making it a must-listen for anyone interested in leveraging this dynamic marketing approach.Social Links:https://www.instagram.com/ohkaychrishttps://www.linkedin.com/in/chrisfromglewee/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Swire Ho is a seasoned expert in promotional marketing and customer experience strategies, known for his innovative approaches to enhancing brand visibility and engagement.  With a deep understanding of trade show dynamics and social media integration, Swire specializes in helping companies leverage promotional items to maximize their marketing impact. As the founder of Garuda Promo & Branding Solutions, Swire has built a reputation for delivering customized promotional solutions tailored to each client's unique objectives and target audience.  He believes in the power of promotional products not only as tangible brand assets but also as tools for creating memorable customer experiences. With a commitment to staying ahead of industry trends, Swire stays informed about the latest developments in promotional marketing and customer experience technology. He actively shares his expertise through consultations, speaking engagements, and networking opportunities. Swire is a firm advocate for the value of customer experience in driving business growth and fosters long-term relationships with his clients by providing attentive service and innovative solutions. His goal is to help businesses build strong brand identities and cultivate loyal customer bases through strategic promotional initiatives. Key Takeaways  1. Integration of Social Media: Utilize social media platforms to extend the reach of promotional efforts, encouraging recipients to share their experiences and engage with the brand online. 2. Customization and Brand Alignment: Select promotional items that align with the brand's identity and values, ensuring that they resonate with the target audience and contribute to a cohesive brand image. 3. Strategic Gift Giving: Approach promotional gifting strategically, considering the recipient's preferences and needs, as well as the potential for long-term engagement and brand advocacy. 4. Focus on Customer Experience: Prioritize the customer experience throughout the promotional journey, from pre-event engagement to post-event follow-up, to foster positive impressions and lasting relationships. Timestamps [00:19:19] Swire discusses the potential of integrating social media strategies with promotional efforts to enhance engagement and reach. [00:20:48] Steve and Swire explore the idea of turning recipients of promotional items into social media influencers to amplify brand exposure and reach a wider audience. [00:27:13] Swire emphasizes the importance of aligning promotional products with brand values and missions to create meaningful connections with recipients. [00:32:21] The discussion shifts to the significance of understanding ideal client profiles and personas to tailor promotional efforts effectively. [00:35:08] Steve and Swire discuss the value of sending strategic promotional items to customers prior to their go-live or onboarding, fostering engagement and advocacy within organizations.  [00:41:38] Steve wraps up the episode, summarizing key insights and encouraging listeners to subscribe, rate, and review the podcast. Quotes 1. "Forget the word swag; focus on what people want to receive that reflects your brand."  2. "Promotional products serve as silent ambassadors for your brand, speaking volumes about your mission."  3. "Incorporating your technology seamlessly into users' workflows prompts them to spread positive word-of-mouth about your product."  4. "Understanding your target audience's demographics and preferences helps tailor promotional products to create a personalized brand experience."  Connect with Swire LinkedIn - https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/  Website - https://www.garudapromo.com/  X - https://twitter.com/garuda_swire?lang=en

In this captivating episode of 'The Small Business Show,' our inspiring guests Swire Ho and Joann & Kyle Mester dive into the worlds of entrepreneurship and small businesses, sharing valuable insights from their journey into franchise ownership. Despite facing numerous challenges and initial failures, their dedication, resilience, and hands-on approach empowered them to flourish in the competitive franchising industry. Discover how they shifted their mindset, enacting strategic planning and determination to transform a side investment into a full-time engagement with multiple franchise locations.The duo recognizes the significant gap between digital and physical store support for business owners. This motivated them to help others avoid the pitfalls they encountered, fostering sustainable business expansion and fostering community development. Tune in to learn more about entrepreneurship's challenges, rewards, and unforeseen benefits—ranging from sales strategy optimization, stress relief services demand, and overall entrepreneurial satisfaction.The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the importance of transparency in an effective PR Strategy and how comprehensive information about your business can make a difference.Also, understand how personal branding fits within the broader PR landscape. From multi-faceted public personas to your business's unique story, a potent personal brand can serve as a significant extension of your company's identity. The hosts also share valuable insights on building strong media relationships, managing expectations for PR results, and how personal branding can strengthen or confuse your brand's messaging. Finally, delve into ethical considerations in client selection and how a unified core value can advance your business growth.Social Links for Lauren Cockerell:hello@kwedarco.comkwedarco.comhttps://www.facebook.com/kwedarcohttps://www.linkedin.com/company/kwedarco/https://www.instagram.com/kwedarcohttps://www.youtube.com/@KwedarCo/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you're in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there's a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he's here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. Swire and I also chat about the following: Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.In-person and online networking tips for introverts.The importance of referrals in entrepreneurship.Keeping the connection alive with your podcast guests after their episode goes live.If you're interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH SWIRE HO:FacebookInstagramThe Small Business ShowGaruda PromoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

Swire Ho's odyssey from the glitz of Hong Kong's entertainment industry to the heart of Los Angeles' promotional merchandise world is nothing short of extraordinary. As he details his transformation from a recording engineer to a purveyor of memories through promotional products, the conversation unfolds to reveal the deeper emotional resonance these items hold. Swire unveils the intricate dance of creating merchandise that echoes a brand's ethos, asserting not just its message but its commitment to quality and values. This narrative is a masterclass for anyone who cherishes the art of meaningful brand storytelling and the impact of environmentally conscious business decisions.As markets evolve, so do the tactics to woo customers, and Swire's insights are a goldmine for business owners navigating these shifts. He shares how the tactile charm of customized mail items is making a triumphant return, cutting through the digital noise. The discussion pivots to the potency of grassroots networking and the surprising promotional potential hidden within emerging sports like pickleball. Swire sheds light on how these trends are not just molding marketing strategies but are also reshaping consumer expectations and experiences—a must-listen for businesses aiming to forge lasting connections in an ever-changing landscape.The final chapter of our conversation zooms in on technology's role in stretching the boundaries of client relationships. Swire reflects on the boon of virtual meetings, which have flung wide the doors to global business opportunities while reinforcing trust more robustly than impersonal emails ever could. Hear a success tale that begins with a modest business card and blossoms into a network of high-level executive connections. Swire also introduces his podcast, the Small Business Show, promising more strategies and stories for those hungry to balance professional triumphs with the personal fulfillment we all seek. This episode is an invitation to embrace efficiency, cherish time, and celebrate the art of living a life that's meaningful at every turn.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Gear up for an insightful episode of "The Small Business Show" where hosts Swire Ho #thepromoguy and Susan Meier delve into the integral aspects of personal branding. With valuable nuggets on the evolution of career trajectories and the necessity to reassess personal brands, Susan Meier, a renowned personal branding expert, helps simplify these complex concepts. She extends her unique branding methodology to modern professionals, indicating how to incorporate various facets of one's experiences into their brand effectively.Moving forward, Susan talks about the symbiosis of corporate and personal branding, providing insightful strategies for professionals to elevate their brand value while aligning with company ideologies. Moreover, she highlights how introverted professionals can also build effective personal brands by leveraging their inherent strengths. This powerful conversation intends to assist professionals from all walks of life to redefine their personal brand, making the episode an absolute must-listen for individuals striving to elevate their personal brand game.Social Links:linkedin @susanhamiltonmeier insta @embracethezigzag twitter @susanhmeierThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He's a proud Asian American and is fluent in Cantonese, Mandarin, and English. As a seasoned professional, he possesses exceptional project management skills, a talent for generating creative ideas, and the ability to turn them into reality. He excels in business communication and navigating the corporate buying process. Some of his notable accomplishments include receiving the SCORE Award for Small Business Success in 2009 and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year in 2018. Additionally, he was named #online18 2023 as one of the best promo pros on social media and a subject matter expert on promotional products in over 100+ podcasts. He is also a lifelong student of strength and a proud SFG1 certified kettlebell instructor from #strongfirst. Swire's links: Website: http://www.garudapromo.com Instagram: https://www.instagram.com/garudapromo/ Facebook: https://www.facebook.com/garudapromo LinkedIn: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9 Podcast: https://linktr.ee/thesmallbusinessshow Freebie: https://www.garudapromo.com/blog/unwrapping-success-the-benefits-of-sending-branded-holiday-gifts/ The Impatient Entrepreneur's links: Facebook https://www.facebook.com/TheImpatientEntrepreneurPod LinkedIn https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram https://www.instagram.com/theimpatiententrepreneurpod/ YouTube https://www.youtube.com/@TheImpatientEntrepreneurPod Online www.theimpatiententreprenerpod.com Connect with us https://www.theimpatiententrepreneurpod.com/contact Kwedar & Co.'s links: Facebook https://www.facebook.com/kwedarco LinkedIn https://www.linkedin.com/company/kwedarco Instagram https://www.instagram.com/kwedarco YouTube https://www.youtube.com/@KwedarCo Online www.kwedarco.com Connect with us: https://www.kwedarco.com/book-consultation --- Send in a voice message: https://podcasters.spotify.com/pod/show/lauren-cockerell/message

Welcome to another engaging episode of The Small Business Show where your hosts, Swire Ho and Mike Snyder, elaborate on how nurturing continuous innovation, agility, and establishing robust client relationships are keys to sustainable business growth. Embark on this enlightening journey to explore how collaborative learning and strategic partnerships can lead to mutual growth and success.This episode delves further into the significance of regular interactions and sharing knowledge through live streams, webinars, and interactive events as an impactful marketing strategy. They also underline the role of first mover advantage in the increasingly competitive market landscape, the need for businesses to harbor a culture of continuous innovation, and the agility to quickly respond to market dynamism for long-term business success. Enjoy learning how to recalibrate your marketing efforts for improved visibility, ongoing value provision, and a fortified market position.Contact info for Mike Synderhttps://www.facebook.com/rsmmarketing/https://www.linkedin.com/company/rsm-marketinghttps://twitter.com/rsmmarketingicthttps://www.instagram.com/rsmmarketing/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

The Power of Niche Positioning: Swire Ho's Entrepreneurial WisdomWalk In VictoryWrite Your Non-Fiction Book Using AIIn this insightful episode of Walk In Victory Podcast, join host NaRon Tillman as he delves into the dynamic world of entrepreneurship alongside esteemed guest Swire Ho, a seasoned promotional products marketer.Discovering success in the entrepreneurial landscape often means steering clear of common mistakes. Swire shares invaluable insights, emphasizing the importance of steering away from catering to everyone and instead illuminating the power of niche positioning. His expertise shines as he elucidates the transformative impact of embracing uniqueness in today's business realm.Unveiling the essence of finding your niche, Swire unravels the narrative of standing out in a digital age. He highlights the era's openness to individuality and explores how even eccentricity can become a potent magnet for a vast global audience.Throughout the conversation, Swire's expertise in promotional products marketing surfaces organically. He articulates how these tools can be harnessed to amplify an entrepreneur's message and carve a distinct place in the market.Tune in to gain a fresh perspective on entrepreneurial success, debunking traditional norms, and embracing the power of unconventional strategies. Swire Ho's wisdom offers a roadmap for small businesses to thrive by embracing their uniqueness and tapping into specialized markets. Join NaRon Tillman and Swire Ho as they unravel the unorthodox routes to entrepreneurial victory and explore the limitless potential of standing out in the modern business landscape.Contact Swire Ho HereThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4078479/advertisement

In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones.Starting from his career in an energy company as a corporate ladder climber to becoming an entrepreneur, Matt Bell's enthusiasm for content marketing has helped numerous businesses bolster their presence and grow. He authored books and based his strategies on the careful balance of industry jargon and easily understandable messages that appeal to all involved in the purchasing decision. This episode is filled with valuable insights on how small businesses can compete in the market and the role artificial intelligence now plays in shaping content marketing strategies.Website: www.messageup.com (click "Books" in the main nav to find out where and how to purchase them)Blog: www.messageup.com/frameworkSubstack newsletter: messageup.substack.comLinkedIn - company: www.linkedin.com/company/messageupLinkedIn - personal: www.linkedin.com/in/mattbellThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Spotlighting the correlation between small businesses and commercial real estate investing, "The Small Business Show" host Swire Ho, also known as "the promotional guy", explores this subject in a candid conversation with Ben Reinberg from the Alliance Consolidated Group of Companies. Ben talks about his journey, which saw him build a commercial real estate empire worth over $500 million from a youthful start, filled with nothing more than determination and enthusiasm.Ben's successful track record in commercial real estate is attributed to his ability to adapt and evolve. He emphasizes the importance of constantly evolving goals parallel to professional and personal growth for entrepreneurs. His strategic message about seeing goals as dynamic factors adapting to personal, and professional growth instead of static objectives rings particularly true for small business owners.Social Links:https://www.facebook.com/TheRealBenReinberg/https://www.instagram.com/therealbenreinberg/https://www.linkedin.com/in/benreinberg/?original_referer=https%3A%2F%2Fapp.guestio.com%2Fhttps://twitter.com/i/flow/login?redirect_after_login=%2Frealbenreinberghttps://www.youtube.com/channel/UCN-VuewtdVrFwlOrTsNbxGAhttps://benreinberg.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

In this episode of The Small Business Show, Swire Ho, the Promo Guy, engages in an enlightening dialogue with renowned TEDx speaker and CEO of Nine Dots, Geoffrey Klein. Drawing on his expansive professional portfolio that includes working on films such as The Truman Show and Mission Impossible, he shares his secret sauce on harnessing storytelling to captivate audiences and establish business connections that stand the test of time.Diving deep into the crux of storytelling, Geoffrey orbits around the concept that stories are intrinsically wired into our psyche, making them critical within any communication framework. Countering the information overload in today's data-centric era, he proposes storytelling as the key to breaking through the white noise and gaining a substantial foothold on consumer attention.Klein's championing of these principles is evident in his TEDx Talk and his anticipated book, The Content Beasts. By uncovering the science behind storytelling and sharing practical tips and techniques, Klein equips entrepreneurs with the tools to effectively communicate their messages and leverage the power of storytelling to leave a lasting impact on their audience.Join Swire Ho and Geoffrey Klein as they explore the transformative influence of storytelling and discover how to craft engaging narratives that resonate with customers and propel small businesses to soaring success.Social Links:https://ggklein.com/https://ninedotsmedia.com/https://www.linkedin.com/in/ggklein/https://www.instagram.com/ggklein/http://www.thecontentbeast.co/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Marketing trends continue to evolve, and so do the scope and impact of promotional products in this scenario. Explore this vibrant space with  Swire Ho #thepromoguy and Brendan Menapace in this episode of The Small Business Show, focusing on the evolution of branded merchandise. Brendan, known for his professional journey in the print and promo world, brings in rich insights and first-hand experiences to the fore.From exploring how promotional products help breathe life into a brand's identity to looking at Chipotle's successful integration of eco-friendly methods into their merchandise, this episode is packed with thought-provoking discussions. Brendan also highlights the growing popularity of 'kitting'- an innovative marketing strategy now coming to the forefront. Don't miss Brendan Menapace's expert thought leadership on creating brand-centric bundles for an engaging unboxing experience.https://www.linkedin.com/in/brendan-menapace-8768bb61/https://www.linkedin.com/groups/2043622/https://twitter.com/printpromo_mktgThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Get ready for an exciting podcast episode as we dive deep into the world of understanding customer desires and navigating the ever-evolving marketing scene! Swire Ho, aka #thepromoguy, is our lively guest, and he's here to share some golden nuggets. Nick kicks things off by talking about trust, something vital in the promotional business where reliability is king. Swire, being a public personality, discusses how customers can keep him on his toes, ensuring top-notch service every time. Moving the spotlight to California, one of the world's biggest economies, Swire spills the beans on the challenges and opportunities of expanding beyond his local turf. But hold onto your hats; he's got an Olympic-sized plan up his sleeve for 2028! Speaking of plans, they chat about the power of face-to-face networking. Swire's a big believer in it, and he dishes on the benefits of shaking hands and making lasting impressions in the Chamber of Commerce meetings. It turns out that real-world connections still rule the roost. In this episode, you'll get a taste of customer insights, strategic thinking, and the perfect blend of in-person charm and digital wizardry. So, buckle up for a fun and insightful ride! https://www.garudapromo.com/podcast-resources/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

On this episode of "The Small Business Show", we dive deep into the world of content marketing with our special guests, powerhouse content strategist Sarah Noel Block and host Swire Ho. Starting a small business comes with its own set of unique challenges but marketing your business in this increasingly digital age needn't be one of them. With the myriad possibilities of digital content strategically crafted targeted storytelling can provide your business a competitive edge like no other.Sarah Noel Block, a content marketing strategist with a talent for crafting impactful marketing campaigns, unpacks the diverse aspects of content marketing. Being a critical asset to diverse business fields such as facility services, construction, medical, real estate products, and SaaS companies, she brings her expertise to the table detailing the key role that customer understanding plays in the creation of resonant content. Making a name for herself with her work in the 2018 Best Construction Blocks category, Sarah sets out to help small business owners make the most of their content marketing efforts.Contact for Sarah Blockhttps://www.sarahnoelblock.com/media-pageThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

In this podcast episode, Swire Ho introduces Herb Cogliano from Scaling Aspire Growth Advisors, a business coach and CEO. Herb discusses his journey into the coaching business and how he helps small and medium-sized businesses overcome challenges and achieve growth. They also discuss the three barriers that hold back small businesses from scaling up: leadership succession, scalable infrastructure, and market dynamics. They emphasize the importance of reaching out to customers to understand their perspectives and improve customer retention. They also highlight the significance of alignment within a company and offer tools and frameworks to address gaps and enable growth.Bio and Information:Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, flawless execution along with a healthy cash flow within their organizations.Herb was formerly CEO of Sullivan and Cogliano Designers, a 53-year privately held family-owned, Technology Staffing and Workforce Solutions firm and in 1993, he also founded the Sullivan and Cogliano education business.Sullivan and Cogliano joined a select group of companies that have appeared on the Inc. 5000 Fastest Growing Company list multiple times. The Inc. 5000 is ranked according to percentage revenue growth over a four-year period. This achievement puts us in a unique position, especially if you consider that over 27 million businesses are registered in the USA.Contact for Herb Coglianoaspiregrowthadvisors.comhttps://www.linkedin.com/in/hcogliano/https://www.facebook.com/AspireGrowthAdvisorsThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

In this episode of The Small Business Show, host Swire Ho #thepromoguy interviews Jonathan Jay, a dealmaker and business advisor. Jay shares his insights on how to negotiate better deals, close more sales, and grow your business. He also discusses the importance of building relationships and trust with your clients.If you're a small business owner who wants to learn how to close more deals and grow your business, then this episode is for you. Jay's advice is practical and actionable, and he provides real-world examples of how his techniques have worked for other businesses.Listen to this episode to learn:How to negotiate better dealsHow to close more salesThe importance of building relationships and trust with your clientsHow to use Jay's dealmaking techniques to grow your businessBio and Information:Jonathan Jay, a successful entrepreneur, first sold a business in 1999, experiencing a windfall that surpassed his entire lifetime earnings. In 2006, he acquired a multimillion-pound competitor, merged it with his existing business, and sold the combined entity in a lucrative "retirement deal" in 2007. After a brief retirement, he purchased a £5m annual revenue business for £1 and sold it 11 months later for £1.25m. However, his foray into acquiring 48 businesses during the pandemic took a toll on his health, leading to hospitalization due to stress, prompting him to give them away. Jonathan Jay's journey showcases extraordinary financial achievements along with the importance of balancing ambition and personal well-being.Social Links:YouTube: @thedealmakersLinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Swire Ho #thepromogy sits down with Julie Livingston, an inspiring entrepreneur who has made a remarkable journey from under the radar to become a recognized thought leader in her industry. Take away from this episode.Build relationships with other people in your industry.Create valuable content that attracts new customers and grows your business.Be visible in your industry by attending industry events, speaking at conferences, and writing articles for industry publications.Have a clear vision for your business.Create a strong brand for your business.Provide excellent customer service.Tune in for an episode packed with motivation and actionable advice for aspiring entrepreneurs.Bio and Information:Julie Livingston is a New York City-based public relations and LinkedIn marketing expert who transforms “under the radar” executives and businesses into authoritative industry thought leaders. A strategic communications consultant, she's an expert at leveraging the PR power of LinkedIn, media placement, and digital marketing.A member of LinkedIn Advisors, Julie is a three-time board member of NY Women in Communications. She holds an MS in Communications Management from Syracuse University's Newhouse School of Public Communications. Her thought leadership has been featured on Morning Brew and in PR News, CommPro.Biz, ASAE, and other industry publications.Contact for Julie LivingstonLinkedIn profile: https://www.linkedin.com/in/julieliv/Website: https://wantleverage.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Garuda Promo and Branding Solutions are led by founders Shirley and Swire Ho with years of experience in promotional items and advertising specialties. With a sourcing platform of over 3,500 vendor partners, we have manufacturing capabilities that cover any custom products imaginable. We serve companies large and small, with a mission of marketing your business with fun, out-of-the-box promotional products. Our experience in quick, rush service allows us to imprint many promotional products right here in Los Angeles! Let our personable service and knowledge help your company to the next level! Here's what our customers have to say about us. Besides customizing excellent promotional products, we also produce 2 podcasts regularly: The Small Business Show and My Promo Story. Check them out on any podcast platform! Website: http://www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos Don't forget to sign up for our FREE "Connections to Clients On LinkedIn" 4-Day Workshop here: https://networkacademy.kartra.com/page/connectionsintoclients

In this episode, we discuss the importance of using promotional materials to build your business. We cover a variety of topics, including: The different types of promotional materials available How to create effective promotional materials How to use promotional materials to reach your target audience How to measure the success of your promotional materials We also interview a marketing expert who shares their insights on how to use promotional materials to build your business. If you're looking for ways to grow your business, this episode is for you. Listen in to learn more about the power of promotional materials and how you can use them to reach your target audience and increase sales. ___________________________ Connect with Swire:  Youtube :   https://www.youtube.com/c/Garudapromo88 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ Website: https://www.garudapromo.com/ ___________________________ Mental Money Mastery Tools:  Join Our Community: https://app.heartbeat.chat/mentalmoneypodcast/invitation?code=C83679 Business book recommendations: https://www.amazon.com/shop/iamnatnoi... ___________________________ Get in Touch: IG: https://www.instagram.com/mentalmoney... TikTok: https://www.tiktok.com/@mentalmoneypo... Linkedin: https://www.linkedin.com/in/nathalie-... ___________________________ About The Host: New York Native, Nathalie Noisette, has transformed the way we approach our business finances. As a game-changing financial executive, Nathalie is widely respected for achieving strategic and service excellence in evolving markets and competitive industries. Nathalie's experience as a multi-industry expert has allowed her to drive unprecedented revenue and 2X profitability gains in numerous fast-paced startup environments. By galvanizing immediate wins and transcending cultural divides, Nathalie has become a reputed C-level influencer and business strategy accelerator with a unique vision to make companies efficient to surpass targeted goals. Nathalie has cheerfully delivered inspirational financial leadership for SMEs while expertly guiding them through revenue-building strategies and cost-saving initiatives to accomplish explosive business growth. 1-888-775-3777For Media Inquiries or Ad placement, please contact Nathalie at 1-888-773-5777 or mentalmoney.me@gmail.com Disclaimer: All information contained within this audio is a reflection of the author's opinion in proximity to when the audio was produced. Business and best practices are ever-changing organisms, due to this notion, there can be changes to this podcast at any time based on new information. Also, the host's opinion may change as well. The host has done their due diligence to ensure that the information presented is presented with the most relevant information, but takes no responsibility to any changes that may be made. Again, these are opinions based on expert experience. You are more than welcome to cross-reference any information presented in this clip. Any missing information is not the responsibility of the host. Any results direct, indirect or consequential, or otherwise are not the responsibility of the host. The information is not to be taken as legal advice. If you are in need of legal advice please contact a qualified attorney.  

Step into the branding and promotional products world with Swire Ho on episode 88 of the Make Your Mark Podcast! Join host Kay Suthar as she sits down with the Chinese-American entrepreneur and founder of Helman Production Inc. in Los Angeles. Discover Swire's journey in the business world, how he stumbled upon the promotional product market, and why personalized, quality promotional products are crucial for businesses. Get inspired as Swire explains how promotional products can help you stay top-of-mind of your customers and how to create a successful promotional product program. In this episode, you'll also learn the importance of customer retention, the power of referrals, and combining offline and online marketing techniques. Play along with the fun quiz where the guest speaker challenges the host to name popular brands in just 30 seconds.Here's a breakdown of what to expect in this episode:Swire's journey in the business world and how he stumbled into the promotional product marketThe importance of promotional products for businesses as touchpoints and how to create a successful promotional product programThe role of promotional products in customer retention and creating a win-win situation for clients and their audienceThe benefits of combining offline and online marketing techniquesThe importance of identifying one's ideal client and using promotional And so much more!About Swire Ho: Swire Ho, also known as "thepromoguy," is an experienced professional who helps companies grow sales, retain employees, and show appreciation to customers with custom branded products. He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. Swire is fluent in Cantonese, Mandarin, and English and possesses exceptional project management skills, creativity, and expertise in navigating the corporate buying process. He has received several awards, including the SCORE Award for Small Business Success in 2009 and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year in 2018. Swire is also recognized as a subject matter expert on promotional products in over 100+ podcasts and was named #online18 2023 as one of the best promo pros on social media. He is a lifelong student of strength and a certified kettlebell instructor from #strongfirst.Check Swire Ho on…Website: https://www.garudapromo.com/ LinkedIn: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/Connect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com

In this episode of the Marketing Boost Solutions, our special guest, Swire Ho, also known as ‘the Promo Guy' and host of The Small Business Show podcast, shares valuable insights on how to choose the right promotional products, target the ideal client, and create a customer journey. Learn its strategic use for your target market, and encourage your audience indirectly to build brand awareness and become advocates for your products and services. Some of his notable accomplishments include receiving the SCORE Award for Small Business Success and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year in. Additionally, he's also recognized as one of the best promo pros on social media and a subject matter expert on promotional products in over 100+ podcasts Find out more about Swire Ho below: Website: https://www.garudapromo.com/ LinkedIn: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ Twitter: https://twitter.com/Garuda_Swire    Click subscribe for more practical tips and ideas to effectively grow and scale your businesses. Timestamps: Choosing the Right Promotional Products [00:05:27] The importance of choosing the right promotional products and targeting the ideal client. Promoting a Brand at Trade Shows [00:09:59] Swire Ho discusses the importance of creating an engaging experience at trade shows and capturing leads through qualifying buyers and incentivizing them to take action. Asking for Testimonials and Referrals [00:19:05] Discussion on how to ask for testimonials and referrals, including offering incentives and coaching clients on how to provide effective testimonials. Automating Business with Marketing Tools [00:25:50] Marketing Boost Solutions as a tool to automate businesses and capture, nurture, and convert prospects into clients. Online Reputation [00:32:59] Importance of having a good online reputation and relevant content for your industry.

Today we're talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products. Swire is also the host of the Garuda Promo weekly podcast, The Small Business Show. He talks to various experts that will help small business owners become more efficient and successful.In this episode we dive deep into how businesses can use promotional materials such as merchandise to drive customer retention, how to network, government contracting,  and much more. If you've been thinking about creating merchandise for your brand, this episode is a must listen. Key Lessons:Don't just show up to networking events, have a strategy and follow up consistentlyDevelop mini advocates by thinking about the whole customer journey from before they even become customers, the experience they have as your customer, and after Garuda Promo Website: https://www.garudapromo.com/ Small Business Show Website: https://www.garudapromo.com/blog/the-small-business-show/ 

"Unlock the secret to building a profitable referral-based business by mastering the art of business networking!" In this episode with Swire Ho, you will learn: 1. How to successfully transition from working for a company to becoming an entrepreneur. 2. Strategies for leveraging business networking to build expertise and relationships. 3. Ideas for retaining customers without spending money. Swire Ho is an experienced entrepreneur and expert in business networking. He founded Helm Production in 2003 and sold it in 2013, and is now an expert in building referral-based businesses.

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.    Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.  Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show.   

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Garuda Promo and Branding Solutions are led by founders Shirley and Swire Ho with years of experience in promotional items and advertising specialties. With a sourcing platform of over 3,500 vendor partners, we have manufacturing capabilities that cover any custom products imaginable.Connect with Swire:LinkedinFacebookYoutubeThanks for listening!

On today's show, I'm excited to have special guest, Swire Ho.Born and raised in Hong Kong, Swire immigrated to Los Angeles in1996. He is a proud Chinese American who speaks Cantonese, Mandarinand English. He trained as a sound engineer, working at recording studios andentertainment agencies before starting his own firm, Hellman Production, Inc,2003 in Los Angeles. Swire and his team successfully produced attractive,personalized DVD and CD cases and custom merchandise like T-shirts, earning aScore award in 2009, for small business success. His business eventually grew so popular, he decided to sellHellman Production in 2013 to focus exclusively on the promotional productindustry. Swire is a proud SFG1 certifiedkettlebell instructor from #StrongFirst. He finds calmness through yoga,organic gardening, and enjoys being in natureIn this episode we dive into how strength training helps you inbusiness. Check it out the episode now!Where to find Swire:Free download to our corporate gift inspiration guide: https://www.garudapromo.com/corporate-gift-inspirational-guide/Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos

Your host, Eric Dunavant, talks with Swire Ho, the Co-Founder of Garuda Promo and Branding Solutions. Garuda Promo and Branding Solutions have years of experience in promotional items and advertising specialties. They have a sourcing platform of over 3,500 vendor partners and manufacturing capabilities that cover any custom products imaginable. They serve companies large and small, with a mission of marketing your business with fun, out-of-the-box promotional products. To learn more about Swire's work, click HERE.If you'd like to be a guest on Redefining Success: The Kingdom Builders Spotlight, click HERE.

Welcome to the second episode of the New Year 2023. Seasons Greeting to all. In our episode today, we're back in Hollywood, and on this visit, we're connecting with Mr. Swire Ho, otherwise known as # the promo guy. Today we are talking about leadership as usual, however, our focus is on Sales and as you might imagine selling in a promotional product industry (SWAG as it is often referred to) is very much commodity-based. How do you differentiate yourself in such a crowded marketplace? Swire highlights something that's very valuable for all of us and that is the need to be able to target the right clients – as he mentions those that are prepared to pay full price and offer repeat business. And in this regard, he applies the Pareto Principle or as you may know the 80/20 rule. Here is an extract from our conversation as we start to get into it… “...Because there are hundreds, if not thousands of companies that do what I do. And then it's easy for a prospect nowadays to do a Google search, and they could say, "Can you match this price?" Then my margin gets squeezed. But also, I found out that there are types of clients that will pay me full price, plus more, and they only want to work with me. I'm like, "Wow, I'm onto something.." Visit our website to access the full transcript, show notes, and links - Coaching 4 Companies

Swire Ho runs a promotional products company called Garuda, named for the guardians of The Buddha. What's so special about a “swag” guy? Well, HE is. And so is the way that he thinks about doing business. In this podcast, you'll learn how this sound-engineer turned CD duplicator turned promotional products producer engages in business. Hint - it's intentional and it's focused on creating unique experiences Business advice that stands out from this podcast: Start with: What are you hoping to achieve? And I believe that we should start each day that way, not just when we're thinking about creating a promotional product. Next: Plan your marketing calendar. Know what events you're holding and buy in the off season. Don't be afraid of crazy ideas! Swire's favorite kind of customer comes to him with: “I have this crazy idea, can you help me?” If you're thinking promotional products, consider: what item will your audience not buy themselves but will use every day? There's so much more here, from pareto's law to getting referrals. You have to listen in. Find Swire on LinkedIn at Swire Ho And visit www.GarudaPromo.com for gifts for every stage of the customer's journey Thank you for listening to One Sharp Sword! Be sure to also check out Wednesdays With Wayne for quick, fun, and inspirational mid-week reading. www.WaynePernell.com/blog

How did our host Swire Ho get his name?Why is it important for someone to have the ability to sell in today's competitive world?How a company increased their sales for 300% by selling virtuallyHow should you handle price objectionsBio and Information: Jeremy Miner is the Chairman of 7th Level, a Global Sales Training company that was ranked #1,232 of the fastest growing companies in the United States by INC magazine's list of the top 5000 companies in 2021. He is also a contributor for INC magazine and has been featured in the Wall Street Journal, Forbes, Entrepreneur magazine, and a host of other publications. “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.”For Jeremy Miner, the embodiment of this philosophy has made him one of the wealthiest sales professionals on the planet. During his 17 year sales career, Jeremy was recognized by the Direct Selling Association as the 45th highest earning producer, out of more than 100 million salespeople - selling anything, worldwide! His earnings as a commission-only salesperson were in the multiple 7-figures, EVERY year.Jeremy's unique brand of sales training pioneers the use of behavioral science and human psychology, reflective of his deep studies in the subject from Utah Valley University. Jeremy is the host of the podcast, Closers are Losers, and his new book, The New Model of Selling Selling to an Unsellable Generation - co-authored by Jerry Acuff - CEO of Delta Point, is being published Fall of 2022.  Contact for Jeremy MIner www.salesrevolution.prohttps://www.facebook.com/groups/725879474624834 https://www.linkedin.com/in/jeremyleeminer/https://www.facebook.com/JeremyLeeMiner/https://www.instagram.com/jeremyleeminer/https://www.youtube.com/channel/UCQ5mWx_XYGRbpcV8zjGhorg    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

ABOUT THE GUESTLearn how to to choose a high performing supplier to develop and supply knock out promotional products for your next campaign. Then next work like a beast.My next guest is Swire Ho, host of a great podcast called “The Small Business Show” and the Director of Sales and Marketing at Garuda Promo and Branding Solutions, in LA.Swire was born and raised in Hong Kong but immigrated to Los Angeles in 1996. Swire is a trained sound engineer and has worked at numerous recording studios and entertainment agencies before starting his own company called Hellman Production Inc. Here, he and his team produced personalized DVD and CD cases and custom merchandise, and this business grew to such an extent, that Swire sold it in 2013 to focus on the promotional product industry. Website:http://www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosABOUT THE HOSTMy name is Dave Barr.I have been working as a Purchasing Manager for well over 20 years and have had the joy of working in various manufacturing industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT ME, The Real Life Buyer @Email: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerIf you are a Purchasing, Supply Chain or Logistics professional why not apply to my private Facebook Group ? Just look for the "Purchasing and Supply Chain Community Hub".Find and Follow me @reallifebuyer on Facebook, Instagram, Twitter and now TikTok.I am proud to say this podcast is now rated as in the top 40 in the UK. See position number 25 here  https://blog.feedspot.com/uk_podcasts/  for more.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications/DisclaimerThe views, information, or opinions expressed during this podcast are those solely of the host and guest(s) involved and do not reflect the views of any other individual or company. This podcast does not constitute professional advice or services. We do not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information is strictly at your own risk and we will not be liable for any losses or damages in connection with any information provided.

Learn how to find and connect with your target audience. Also learn how a power partner can help you grow your business.

This episode features, Swire Ho, co- founder of Los Angeles-based distributor Garuda Promo and Branding Solutions (EP 93) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/hapihoodthepodcast/support

About SwireBorn and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. If you would like to connect with Swire check out the links below.https://www.garudapromo.com/https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/https://www.facebook.com/garudapromoI am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jAI will be releasing new episodes every Tuesday and Thursday! 

Sales and Cigars Swire Ho Episode 68 “How To Pick the Right Type of Clients” This week Walter sits down with Swire Ho (The Promo Guy) and discusses how to target the right clients for your business. Just because you can help everyone does not mean you should target everyone. Who is your dream client that will pay you full price and recommend you to other potential customers. The little things can help create loyal customers, follow through with promises, make phone calls to make sure they are satisfied and focus on the details. How do you create a company culture and unity when you may never meet a new hire face to face? Swire talks about how to use promotional products while on boarding and displaying your mission statement. Swire tells how a cigar can help you with your clients as a potential door knocker. So, grab a Cigar and a cocktail and dive int this great episode. Connect with Swire HO           https://www.garudapromo.com/corporate-gift-inspirational-guide/ https://www.garudapromo.com/   https://www.facebook.com/garudapromo   https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/   https://www.instagram.com/garudapromo/   https://twitter.com/Garuda_Swire   https://www.youtube.com/c/Garudapromo88  Connect with Walter Crosby https://www.linkedin.com/in/walterlcrosby/ https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee https://helixsalesdevelopment.com/ https://helixsalesdevelopment.com/podcast/ walter@HelixSalesDevelopment.com            

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.

Most businesses focus on customer acquisition, but spend no effort & budget on customer retention.  What are some of the ways to keep your current customers loyal to your business, send referrals that you want, and turn them in the mini advocates so they will tell "everyone" about your products & services? Tune in to today's interview where you can learn what you can do to have customers sharing about you and your business.Website www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-...Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo...Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. To find even more helpful information, visit my blog at https://affordablebookkeepingandpayro..

In this episode I talk with Swire Ho from Garuda Promo about how to create more work life balance. Swire has loved fitness and wellness since his days in high school, and talks about how important it has been to focus on staying active during the pandemic. Swire offers tips such as taking a walk when on a long phone call. He also uses a stand up desk, as do I, so he encourages others to stand up more than sitting, since sitting is "the new cancer". We talk about tons of other wellness techniques, so tune in!

In this episode of Chasing the Insights, I talk to promo and branding specialist Swire Ho. Swire talks to us about how we can create a unique onboarding experience for our customers or clients. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Swire Ho, founder of Garuda Promo Branding talks to Peter and Kathleen about the challenges of creating promotional material in an age when customers work from home. https://www.garudapromo.com/corporate-gift-inspirational-guide/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com  peter@theyakkingshow.com  https://karytechsolutions.com  kathleen@theyakkingshow.com 

Creativity through the lens of #PromoGuy"Creativity is the ability to look at and understand a concept or idea that doesn't exist."Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Government CertificationsLSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. Resource link for the episodehttps://www.garudapromo.com/podcast-resources/Social linksWebsite: http://www.garudapromo.comInstagram: https://www.instagram.com/garudapromo/Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_SwireLinkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosMari's Awakening Creativity FREE GuideMari's Awakening Creativity 7 Day Challenge

What an intriguing conversation!  We often think about growing our brand, retaining customers, increasing sales... But we don't always use such a simple but powerful tool as promotional merchandise. Swire Ho from Garuda Promo and Branding Solutions helps customers grow sales, and retain employees and customers with custom branded products. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009 for small business success. His business eventually grew so popular that he decided to focus exclusively on the promotional product industry.   Connect with him here:

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Dreams: Do more with less. He and his wife are business partners. Change the behavior for his clients. Educate more companies on how they can use promotional products to improve their branding. Run the stairs from Rocky I and buy the sweatpants. Continue learning about patience. Working on his ability to focus. How you can Help: Set the goals. Dream goals and Quick goals. Introduce him to Pavel Tsatsouline Contact them at: swire@garudapromo.com https://www.garudapromo.com/

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Dreams: Do more with less. He and his wife are business partners. Change the behavior for his clients. Educate more companies on how they can use promotional products to improve their branding. Run the stairs from Rocky I and buy the sweatpants. Continue learning about patience. Working on his ability to focus. How you can Help: Set the goals. Dream goals and Quick goals. Introduce him to Pavel Tsatsouline Contact them at: swire@garudapromo.com https://www.garudapromo.com/

In this episode of Flow Working the Entrepreneur's Podcast, I sat down for a conversation with promotional products expert Swire Ho. We talked about the importance of identifying a target audience, building a customer retention program, and how to turn your existing customers into "mini influencers" for your business. Knowing who you serve and what they want can help you maximize the amount of money you spend. Then use the psychology behind humans' love of a "freebie" to really power up your online marketing efforts. Are you ready to power up your digital marketing with a promotional product? Tap a link below to get connected with Sire today! FREE Inspirational Guide for Promos: https://www.garudapromo.com/corporate-gift-inspirational-guide/ Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ Learn More: https://www.garudapromo.com/podcast-resources/

Based in sunny California, Swire Ho is a promotional product, marketing & branding expert who helps customers grow sales, retain employees and thank their customers with custom branded products. In our power-packed conversation we cover topics like customer journey, customer satisfaction, the power of shareable content, strategies to define your dream client, and more! Resources:www.garudapromo.comhttps://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/  Let's Stay in Touch!LinkedIn (be sure to mention you heard the podcast ;-))TwitterInstagram Facebook Website - B.O.O.S.T.® Your Brilliance

Welcome to the Wire 2 Wire Podcast! In this episode, Yusuf is joined by entrepreneur, marketing expert and founder of Gardua Promo, Swire Ho. He shares his expertise on how to start a business and the different elements of marketing it. Thank you for listening. Be sure to listen, share, like and subscribe! *********************************** Yusuf's Books - www.vaultpublications.com/books Instagram: @Yusuf_AOfficial https://anchor.fm/vault-media-publications/support *********************************** Garuda Promo - https://www.garudapromo.com/ Swire Ho's LinkedIn: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631 Instagram: @garudapromo --- Support this podcast: https://anchor.fm/vault-media-publications/support

Why you've got to check out this episode: Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process. Find out the best practices for developing your referral marketing. Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. 3 Rs Read Resource Reflect Read: How to Win Friends and Influence People by Dale Carnegie Resource: CRM - Customer Relationship Management tools. Reflect: "Do more with less." - Swire Ho Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted. Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road. Today on the REI Branded podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process. Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen. Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike. Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003. He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature. Please visit www.garudapromo.com for more information. And Swire also has a podcast called The Small Business Show Here is the resources link for the episode: https://www.garudapromo.com/podcast-resources/ Topics Covered: 06:15 - Considerations when thinking of a promotional product to give 07:57 - What makes a successful promotional product 09:01 - Significant recommendations on getting ideas for promotional products 10:03 - Unique examples of promotional products that create an experience 12:08 - Identifying the goal first before finding the product 13:05 - The importance of timing and knowing your market well 13:45 - Things you should avoid when thinking about promotional items 15:43 - Creative promotional ideas for loyal tenants 19:23 - Putting into other good use promotional products sports players use 20:27 - Leveraging power partners 21:27 - What to look for in power partners and how to find them 22:29 - Huge benefits of joining local chambers of commerce 24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals 27:21 - Keeping loyal clients and the best practices you can do to keep them 28:49 - Advantages of presenting yourself properly 30:10 - Picking a give-away product that is relevant to your market 31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients 33:29 - Choosing his personal brand as his favorite 33:45 - A favorite book that has everything Key Takeaways: "Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho "A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho "It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho "I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho "A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

In this installment of Evolution Revisited, I'm sharing some takeaways from my conversation with Swire Ho on Episode 046 of Evolution of Brand.  I'll also go drop some more thoughts and perspective on customer experience and building a consistent customer onboarding process. And finally, I have a sneak preview of Episode 048 of EoB featuring none other than Vince Reginella. 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

In this installment of Evolution Revisited, I'm sharing some takeaways from my conversation with Swire Ho on Episode 046 of Evolution of Brand. I'll also go drop some more thoughts and perspective on customer experience and building a consistent customer onboarding process.And finally, I have a sneak preview of Episode 048 of EoB featuring none other than Vince Reginella.10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

Top 3 Takeaways From This Value-Packed Conversation:Identifying your target customer, client, listener, viewer, etc. at the earliest stages of brand development will put you much further ahead with everything you do. When you know exactly who you're speaking to, it helps you create more concise content and allows you to build a customer experience that caters to that specific person's needs. The more consistently you do this, the more others looking for assistance or information in the same area will find youGet feedback and knowledge from your existing clients to help improve sales practices and other initiatives within your brand. If someone has purchased from you, they've expressed real interest in what you have to offer. They now have first-hand knowledge of the experience you create and can help you tweak and hone it for all future customer experiencesCreate a consistent customer onboarding process so more people feel the value your brand delivers right from the start. This will keep them in place longer AND give them more reasons to be loyal advocates for you   Click here for complete show notes Episode 046 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

Top 3 Takeaways From This Value-Packed Conversation: Identifying your target customer, client, listener, viewer, etc. at the earliest stages of brand development will put you much further ahead with everything you do. When you know exactly who you're speaking to, it helps you create more concise content and allows you to build a customer experience that caters to that specific person's needs. The more consistently you do this, the more others looking for assistance or information in the same area will find you Get feedback and knowledge from your existing clients to help improve sales practices and other initiatives within your brand. If someone has purchased from you, they've expressed real interest in what you have to offer. They now have first-hand knowledge of the experience you create and can help you tweak and hone it for all future customer experiences Create a consistent customer onboarding process so more people feel the value your brand delivers right from the start. This will keep them in place longer AND give them more reasons to be loyal advocates for you    Click here for complete show notes  Episode 046 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. KEY TAKEAWAYS Most companies underestimate the power of customer retention. However, it is a lot easier and cheaper than getting a new client. There are a few steps that you can apply to your work. The first thing you should do is to call or email your clients and ask how happy they are with your services or products and if they can give you feedback. Feedback is a key for improvement. The second thing you can do is to ask whether they can give a few names that can use your service or product. If you don't ask, you cannot get anything. BEST MOMENTS “I'll actually go to a new area, it could be a new country, it could be a new product that we have, I will listen to the experts in the field to talk about their experience, their expertise. And then I learned from it. So, you should ask a lot of questions. Don't assume when you go to a new market, right? When you assume and when you say, oh, it works for me here, it got to work over there. It might be but then there might be a slight adjustment that needs to do” “Some might not agree with me, I think in the West, especially in the United States, people like to be treated equally. Even if I'm the CEO and your, you know, entry-level workers, then supposedly they're equal, they could sit on the same table share the same experience. But over there in overseas, especially in Hong Kong and China, your boss and your superior, us more superior than you do.” “The more a company can define their ideal client, the better that will be when they're trying to talk it or to engage their audiences. Once you identify the target audience, right, so you know, you're right. Ask yourself as many questions as you can, if you, let's say, if you're a new business, where you're just starting out, you have no client dream of your best client that you're going to have. Who are they? What did they do? And with the information, then you're going to ask yourself, what kind of magazines do they read? Or what kind of websites do they normally hang out with?” “We don't spend any afterthought we don't follow up with the client. We don't have anything in the program to retain them, because it's a lot easier and a lot cheaper to have and retain a repeat customer than to get a new client.” “The better the relationship that you have with your customer, the more potential business they're going to be willing to give it to you” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Swire Ho now focuses on the promotional product industry after selling his company, Hellman Production. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. CONTACT METHOD https://www.instagram.com/garudapromo/%E2%80%8B%E2%80%8B http://facebook.com/garudapromo%E2%80%8B%E2%80%8B http://www.garudapromo.com/ http://twitter.com/Garuda_Swire%E2%80%8B https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/%E2%80%8B VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

In this installment of Evolution Revisited, I'm reflecting back on some of my big takeaways from Episode 044 of Evolution of Brand featuring Jason Sherman.I've also got a BIG announcement about some changes that will be happening with Evolution of Brand and I have YOU, EoB Society, to thank for it!And finally, I've lined up a sneak peek at Episode 046 of the show featuring entrepreneur Swire Ho.10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copyMUSIC CREDIT: "Victory" courtesy of purple-planet.com

In this installment of Evolution Revisited, I'm reflecting back on some of my big takeaways from Episode 044 of Evolution of Brand featuring Jason Sherman. I've also got a BIG announcement about some changes that will be happening with Evolution of Brand and I have YOU, EoB Society, to thank for it! And finally, I've lined up a sneak peek at Episode 046 of the show featuring entrepreneur Swire Ho. 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Garuda- Garuda Promo Starting to Know- https://startingtoknow.com/ Ishu Singh- https://ishusingh.com/

Clients and customers aren't tools to push your business forward. They're people!Quite frankly, most business owners struggle with this idea. And often, entrepreneurs care more for their businesses than they'd care for their customers and employees. It's a ridiculous reverse paradigm in which these very entrepreneurs tend end up losing more than they wanted to make.We've seen it time and again, entrepreneurs putting in the effort to rake in new customers, all the while taking for granted their old clients, effectively treating people like expendable tools to move their businesses. This is NO WAY to go about growing your business.Thankfully, we've got Swire Ho to show us how it should be done!Swire Ho, AKA The Promo Guy, is the Cofounder of Garuda Promo and Branding Solutions, a promotional merchandise company.On the day of his honeymoon, Swire found out that the company he worked for went under and he was out of a job. And so, his path to business was more forced than planned, but he didn't regret a single step of the way! He was joined by his wife as a business partner. Today, He helps companies grow their sales, and retain employees and customers alike, through custom branded products.Swire believes growing your business all about building trust with your customers and it takes time to do this. This doesn't magically happen, and definitely NOT overnight. It takes careful planning and there's a need to invest in your customers – you need to see people as PEOPLE!One brilliant way you can build trust is by creating TRUE Transformations that will take a customer away from their pain point and towards the happy state that they desire! Isn't that what we ALL want as humans?Like we mentioned, it's not an overnight deal. It takes time – every hour, minute, and second – that's all going to be worth it as you make loyal customers who will potentially support your business until the end of time.How is putting more into customer retention a better investment than getting new clients? What are the most effective strategies to implement for customer retention?Tune in to learn more about highly effective customer retention ideas and strategies to grow your business, and creating transformations in customers that also transforms your own life, business and marriage!Connect with Cory and Jojo: Strong Business Stronger Marriage Facebook Group - https://www.facebook.com/groups/221111245753095Cory's Facebook - https://www.facebook.com/coryrankinJojo's Facebook - https://www.facebook.com/jojo.rankin.395Lastly, If you would like to set up a call with us. Click here to schedule: https://www.rfamilystrong.best

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

In this episode, Josh speaks with Swire Ho about a creative way to acquire new clients and keep your existing ones.   Connect with Swire: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ https://www.garudapromo.com/   Connect with Josh: https://www.linkedin.com/in/joshua-olmos/ https://josholmossr.com/ https://www.instagram.com/josholmossr/  

If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact. But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company. So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products? We'll answer these questions and more with our guest, Swire Ho. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. garudapromo.com

Are promotional products part of your public relations and marketing strategy? If not, you want to meet the #thepromoguy, Swire Ho. Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. LinkedIn: linkedin.com/in/swire-ho-thepromoguy-6b90631 Website: http://www.garudapromo.com Facebook: http://www.facebook.com/garudapromo Instagram: https://www.instagram.com/garudapromo/ Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT Now, thousands of Audible Originals, audiobooks, and podcasts are included with Audible Plus. Try it and save! Click here. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Swire has been Director of Sales and Marketing at Garuda Promo and Branding Solutions since 2014. Government Certifications: LSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. https://www.garudapromo.cominfo@garudapromo.com 323-379-4887 https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

On today's episode of “Events: demystified” brought to you by Tree-Fan Events and your host, Anca, we are tackling all things promotional, branding and marketing and ways in which event organizers can deliver ROI to their sponsors, engage and delight their virtual/in-person audiences and market their event in a clever and creative way. And since marketing is not really my first language, or second, I have with me on the show today, Swire Ho aka #thepromoguy, from Garuda Promo, a branding solution company that serves organizations large and small with fun, out of the box, creative promotional items. A couple of fun facts about Swire: he is a proud SFG1 certified kettlebell instructor from #StrongFirst, the host of a podcast called “The Small Business Show” We will be streaming LIVE a video extended version of this episode on Friday (Aug 13th) at 9am PT/10am MT/12pm ET on LinkedIn, Facebook, and Youtube. Pick a destination and join us LIVE. Or subscribe to our channels on YouTube to receive a reminder every time we go LIVE. Check out the episode Anca, our host got featured on “The Small Business Show” not too long ago: https://youtu.be/Z645HfAZbdM ————————— You can learn more about Swire Ho here: https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ Also, on social @garudapromo ————————— For event and podcast updates, tips, and tricks of the trades, follow us on these social channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Patreon: https://www.patreon.com/eventsdemystified Podcast Website: https://eventsdemystified.com ————————— Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ————————— If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on Instagram. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! --- Send in a voice message: https://anchor.fm/eventsdemystified/message Support this podcast: https://anchor.fm/eventsdemystified/support

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Government CertificationsLSBE, WBE, DBE, MBE, SBESwire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. SWIRE AND I DISCUSSSetting up a referral based businessHow to use promotional products to make a lasting impression?How can I build my brand, or custom loyalty for my business?Government contracting 101How should I network in business. Both in person and virtuallyWhat type of (free) resources are available for a small business?How do you network in business?Should I join a chamber of commerce?How do I find and connect with my target audience?How do I build a referral based business?What is a power partner and how having a power partner can help me grow my business?How do I make a lasting  impression for my business?Marketing for small businessHow can I build my brand and customer loyalty?Send audience tohttp://www.garudapromo.comSwire also has a podcast called The Small Business Show----------------------------------POST A REVIEWGUEST BOOKINGS CLICK HEREFollow me on Social MediaNew Town Big Dreams podcast on FacebookInstagramLinkedinLuke Menkes Kelowna RealtorMy Personal Facebook PageSupport the show (https://paypal.me/lukemenkes)

https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/

“No one has ever become poor by giving.” Anne Frank“Giving is the master key to success, in all applications of human life.” Bryant McGillBorn and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Today, Swire shares how using promotional items can improve your relationships with your clients and target market. When you give value through promotional products you can get your brand out in the world more. So, if you're ready, take out your pencils, and let's begin.Connect with Swire here.Connect with Chris here.Support the show (https://paypal.me/pencilleadership)

Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable customer retention. Why it's "cheaper" and more profitable to retain a current customer than to acquire a new one as well a which products and campaigns have worked for a customer retention programs? https://www.garudapromo.com/custom-corporate-kits-gift-boxes/ Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9 Facebook: http://facebook.com/garudapromo​​ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips? Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events! Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team earned a Score award in 2009, for small business success. He decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Connect with Swire Ho!

Swire Ho knows how to maximize his time. The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media and podcasts while also juggling the day-to-day duties of running his own distributorship. In this informative Social Angle podcast, Swire talks with Vinnie Driscoll about his approach to social media and business, tools you can use to succeed, and a clever approach to podcasts that can get you noticed!

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Government Certifications LSBE, WBE, DBE, MBE, SBE Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

Director of Sales & Marketing, Garuda Promo and Branding Solutions. Show notes and links: https://www.markgraban.com/mistake55 My guest for Episode #55 of “the My Favorite Mistake” podcast is Swire Ho, Director of Sales & Marketing, Garuda Promo and Branding Solutions. He is also an Ambassador for the Los Angeles Area Chamber of Commerce. Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he sold it in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. Today, we talk about Swire's “favorite mistake” and topics and questions including: How did he work to be a better listener and to not get defensive when disagreeing with clients? How and why is he “constantly working on this”? How did pivot during 2020 and the pandemic to branded masks and other products? What are some common marketing and promotions mistakes? Why don't you have to spend money to impress somebody? Other social profiles: Instagram Facebook Twitter --- Support this podcast: https://anchor.fm/favorite-mistake/support

Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple SummaryHey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.  Now on to my guest today, Swire Ho, cofounder of Garuda Promo and Branding Solutions, a promotional merchandise company.  With a name that many people don't remember, Swire calls himself “the promo guy.” He and his wife had another business they sold in order to open this one, which focuses on providing branded merchandise. When covid hit, Swire worried about what would happen. But he did as many others did: he pivoted.  First he started sourcing face masks and then started selling the idea of dropshipping kits for virtual events. The idea came from watching his kids in virtual school, where they were given breaks to do activities and play games.  As the director of sales and marketing, Swire credits his love of talking to others for his success. He has realized that connecting with the gatekeepers in companies, such as the secretaries and assistants, have been the secret to networking. He makes himself available, asks them what they need, and follows up to make sure they are happy with the service.  Now let's get better together. Actions to Try or Advice to Take The key to good networking is knowing your buyer. In Ho's case, he knows that while they may not be the actual decision-makers, the gatekeepers are the ones to connect with to offer his services.  Similarly, if you're ordering branded merchandise, consider the audience and what they might do with it. Ho tells the story of a company that offered bottles in exchange for people at a marathon event who succeeded at doing a number of pull-ups. The “winners” promoted the brand by taking pictures of themselves with the bottles.  Follow up to make sure your customer is happy, and don't be shy about asking for referrals and offering to help others with similar needs.  Links to Explore Further Swire Ho on LinkedIn Garuda Promo and Branding Solutions Garuda Promo on Instagram Swire on Matchmaker.fm The Small Business Show on YouTube Keep In TouchBook or Blog or Twitter or LinkedIn or JSYPR or Story Funnel Learn more about your ad choices. Visit podcastchoices.com/adchoices

Swire Ho is known as the ' Promo Guy' as well as being the host of The Small Business Show podcast. in this episode Swire offers great tips and advice on how not only to choose the right promotional products  for your target audience but also to then encourage that audience indirectly to become mini advocates for your product or service. So as in most parts of sales and certain presentations its about putting in your customer first thinking through what they want and will use rather than necessarily what you like.You can find Swire at garudapromo.com

#customerretention #AMA With Swire HoFind Swire Ho The Promo Guy on Linkedin - https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/ Books: http://ethicalmarketingservice.com/book Twitter: https://twitter.com/EMS_Worthing Facebook: https://www.facebook.com/ethicalmarketingservice Linkedin: https://www.linkedin.com/company/ethical-marketing-service/ Instagram: https://www.instagram.com/ethicalmarketingservice/ Pinterest: https://www.pinterest.co.uk/emservice/ TikTok: https://www.tiktok.com/@ethicalmarketingservice Pricing: https://ethicalmarketingservice.co.uk Subscribe: http://www.youtube.com/c/EthicalMarketingService Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple Spotify: https://www.ethicalmarketingservice.co.uk/spotify Stitcher: https://www.ethicalmarketingservice.co.uk/stitcher 

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/ https://www.garudapromo.com/the-small-business-show/00:00 - 01:22 Introducing Swire Ho01:22 - 02:21 Door Dash new users discount code02:21 - 04:24 Marketing Essentials for 202104:24 - 04:44 Intro to The Marketing Expedition04:44 - 06:35 Swire Ho's background06:35 - 08:33 The new SWAG in COVID-1908:33 - 11:17 How Swire got into promotions 11:17 - 14:21 Process for delivered swag14:21 - 18:38 Understanding audience18:38 - 21:06 Networking for Swire21:06 - 23:07 Be picky to succeed23:07 - 24:24 Keep networking24:24 - 27:15 Swire's tools and podcasts27:15 - 28:50 Accomplishments 28:50 - 31:59 Swire's contact info 31:59- 32:16 Closing Remarks 32:16 - 32:45 Closing and Find More at Peppershock.com32:45 - 33:14 Visit Themarketingexpedition.com to find out more! DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.#promotions #promo #promotionalproducts #SWAG #networking #networkmarketing #digitalmarketing #marketing #advertising #branding #entrepreneur #hellmanproduction #thesmallbusinessshow

Got the chance to talk to Swire Ho today and find out what he's got going on with his company, Garuda Promo. We often think that promotional products are just cheap throwaway items that you get at conferences that last a few days before they're used up. And I mean, there are plenty of products like that out there. But Swire's mission is different: incredibly high quality products for the purpose of helping build deep relationships with people. Each item that you gift a previous, current or future client is something that they should really enjoy, and have a constant reminder of the kind of relationship that's being forged between them and you personally. Listen in for tips about what he's learned about marketing, and how it's not random chance that makes you go 'viral' with promotional marketing. Find Swire at garudapromo.com, or under the hashtag #thepromoguy. Swire and I are already chatting so come on in and join us. --- Send in a voice message: https://podcasters.spotify.com/pod/show/elite-marketing-tips/message Support this podcast: https://podcasters.spotify.com/pod/show/elite-marketing-tips/support

In this episode of the SG Podcast, I talk to Swire Ho about: - How he started his first business after losing his job the day of his honeymoon - The experience building and then selling his first business in the CD/DVD industry - How he started and grew his current promo product business, including how to make the most out of a small business to increase revenues without growing your team And much more. ----- Want to join a community of like-minded solopreneurs? Join dozens of other solopreneurs working together to start or grow their own companies: https://www.solopreneurgrind.com/join/ ----- Where to find Swire: https://www.garudapromo.com/

Got the chance to talk to Swire Ho today and find out what he's got going on with his company, Garuda Promo. We often think that promotional products are just cheap throwaway items that you get at conferences that last a few days before they're used up. And I mean, there are plenty of products like that out there. But Swire's mission is different: incredibly high quality products for the purpose of helping build deep relationships with people. Each item that you gift a previous, current or future client is something that they should really enjoy, and have a constant reminder of the kind of relationship that's being forged between them and you personally. Listen in for tips about what he's learned about himself on the entrepreneurial journey, what sectors to go after and the value of true relationship building. Swire and I are already chatting so come on in and join us. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support

The episode's guest Swire Ho is born and raised in Hong Kong and immigrated to Los Angeles in 1996. Before starting Hellman Production, Inc. in Los Angeles last 2003, he was trained as a sound engineer, working at recording studios and entertainment agencies. Swire and his team were known to successfully produce attractive, personalized DVD and CD cases and custom merchandise like T-shirts which then led them on earning a Score award in 2009, for small business success. His business eventually grew so popular and he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Currently, he is managing his business known as Garuda Promo. Learn more and connect with Swire Ho at: LinkedIn: Swire Ho Or go to the website: http://www.garudapromo.com/ (http://www.garudapromo.com/)  Key Takeaways: How to handle a shift in business. Knowing your clients. The necessity of certification. Doing business with the government. Importance of clients' testimony. The relevance of mentorship.  The need for knowing your client's target. Overcoming price objections and knowing your work's value. Developing and maintaining your business network.

A Beginner's Guide to Branding Your Small Business.What is branding for small business? Watch the conversation with Swire Ho #thepromoguy and graphic design Amy Greenwald from Blue Raspberry Design, LLC http://www.blueraspdesign.com According to Amy, "branding is a distinctive wording or design used to identify a particular business, person, or idea". A business will have a better chance to success with a business plan, and a brand identity of a business can be better define by creating a branding guide.For more information about this episode or to learn more about branding visit:https://www.garudapromo.com/category/...