Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth. A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz00:33 - 00:51 Welcome to Peppershock Media's Marketing Expedition Podcast00:52 - 02:12 Louis' Bio02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling13:44 - 15:12 Welcome to the show, Louis!15:13 - 18:13 Harmonica Performance18:14 - 20:55 Discussion on Public Speaking20:56 - 23:12 Applying IT Business Lessons23:13 - 26:12 Delegating Outside Core Strengths26:13 - 29:09 Networking and Word of Mouth29:10 - 32:06 Keynote Insights32:07 - 32:43 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:44 - 37:19 Future Business Aspirations37:20 - 44:18 The Courage Run Origin44:19 - 45:10 Final Words of Inspiration45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers48:13 - 49:56 Five R's and Three C's49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!50:19 - 51:04 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding Hosted on Acast. See acast.com/privacy for more information.

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He's been featured on TV, Radio, Forbes, Singapore's The Business Times & The Australian Business Review.00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee00:18 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:17 Max's Background01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message08:34 - 09:41 Welcome to the show, Max!09:42 - 10:39 Current Focus of ScoreApp10:40 - 13:06 Lessons Learned as an Entrepreneur13:07 - 15:54 The Power of Quiz Marketing15:55 - 19:46 Conversion Rates and Lead Quality19:47 - 21:13 Applications Beyond Health21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.22:05 - 23:51 Marketing Strategies for ScoreApp23:52 - 24:49 Affiliate Program Insights24:50 - 26:27 Future Goals26:28 - 29:26 Data Privacy and Compliance29:27 - 31:30 Support and Community Engagement31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!33:46 - 34:32 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information.

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it's warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:42 Jason's Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen00:13 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:21 Jenny's Bio01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan08:01 - 09:22 Welcome to the show, Jenny!09:23 - 11:28 Client Transformation Process11:29 - 14:52 Bespoke Coaching Approach14:53 - 19:00 Success Stories19:01 - 21:19 Marketing Strategies for Client Acquisition21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.22:11 - 25:03 Identifying the Ideal Client25:04 - 28:18 Resilience of Women28:19 - 31:25 The Impact of Self-Talk31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)32:26 - 32:54 Final Thoughts32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!33:24 - 34:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience Hosted on Acast. See acast.com/privacy for more information.

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom00:20 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 01:31 Karlyn's Bio01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan09:11 - 11:32 Welcome to the show, Karlyn!11:33 - 13:59 Niche down and focus on helping authors14:00 - 18:23 Heart-centered entrepreneurs18:24 - 22:24 Fan Firestarter framework22:25 - 25:32 Engagement vs. vanity metrics25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:24 - 30:28 Tactics for growth30:29 - 32:33 The power of relationships32:34 - 34:54 Making it easy for clients34:55 - 36:41 Collaboration and co-promotion36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)37:41 - 38:48 Embrace authenticity38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information.

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization's tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.Podcast Notes:00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman00:20 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 03:03 Bobbi-Jo's Background03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies11:21 - 14:31 Welcome to the show, Bobbi-Jo!14:32 - 18:01 Chamber's Community Engagement18:02 - 22:03 Chamber's Advocacy and Legislative Efforts22:04 - 26:58 Chamber Events and Networking Opportunities26:59 - 29:30 Leadership Programs and Mentoring29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.30:22 - 36:06 Business Development and Networking Success Stories36:07 - 39:38 Chamber's Tips and Leads Groups39:39 - 42:01 Future Initiatives and Community Issues42:02 - 43:09 Member Benefits and Marketing Support43:10 - 43:38 Collaboration with Treasure Valley Chambers43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!45:36 - 46:21 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus Hosted on Acast. See acast.com/privacy for more information.

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block00:28 - 00:46 Welcome to Peppershock Media's Marketing Expedition Podcast00:47 - 01:34 Sarah's Background01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads08:11 - 10:57 Welcome to the show, Sarah!10:58 - 12:18 The Lean Marketing System12:19 - 18:52 Implementing AI in Marketing18:53 - 22:31 Success Stories from the Lean Marketing Engine22:32 - 25:09 Understanding Gateway Offers25:10 - 28:16 The Importance of Client Fit28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:17 - 31:49 Building Trust with Clients31:50 - 33:12 Setting Expectations for Marketing33:13 - 38:53 The Role of Collaboration in Marketing38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she's a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:50 Jennifer's Background02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research15:13 - 17:54 Welcome to the show, Jennifer!17:55 - 23:40 Strategic planning for audience identification.23:41 - 26:18 Social listening tools and strategies.26:19 - 28:08 Ideal customer for marketing courses.28:09 - 30:34 Thought leadership30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance.34:49 - 38:26 TikTok's influence on marketing.38:27 - 41:35 Realistic expectations in hiring.41:36 - 46:30 AI as a creative tool.46:31 - 51:56 Keeping up with industry trends.51:57 - 54:32 Career advice for students.54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:40 Joe's Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton00:11 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:11 Jennifer's Bio01:12 - 05:50 Marketing Essentials Moment: Types of Advertising05:51 - 08:02 Welcome to the show, Jennifer!08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/14:02 - 22:07 Transition to Freelancing22:08 - 27:01 Full Circle Agency Model27:02 - 31:11 Advertising as Media Planning and Buying31:12 - 36:19 Retention Strategies36:20 - 38:20 Predicting Market Behavior38:21 - 42:34 CRM and Sales Process Issues42:35 - 42:53 Adapting Strategies Over Time42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let's do this!43:40 - 46:17 Demystifying Marketing for CEOs46:18 - 52:08 Importance of Specialized Expertise52:09 - 58:00 Aggressive Growth Targets58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 02:46 Carl's Background02:47 - 08:17 Marketing Essentials Moment: How to Market an Event08:18 - 10:20 Welcome to the show, Carl!10:21 - 15:02 Book Development: From Blog to Book15:03 - 18:29 Legal Boundaries: Free Speech and Defamation18:30 - 25:22 Case Studies25:23 - 28:02 Cultural Sensitivity28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:03 - 33:08 Strategic Lawsuits33:09 - 37:00 Free Speech in America: Legal Protections37:01 - 39:02 Parodies: Legal Protections and Impact39:03 - 41:09 AI and Content Creation: Emerging Legal Issues41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”43:08 - 43:58 Reach out to Carl43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell00:18 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 01:53 Sean's Bio01:54 - 08:38 Marketing Essentials Moment: Art of Audio08:39 - 12:05 Welcome to the show, Sean!12:06 - 17:46 Memorable Projects and Campaigns17:47 - 20:47 Types of Market Research and Their Applications20:48 - 25:00 Recruiting Participants for Market Research25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research30:18 - 34:15 Differences Between Quantitative and Qualitative Insights34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:17 - 41:54 Advice for B2B Companies Considering Market Research41:55 - 44:44 Adopting to Gen AI44:45 - 49:44 Advice for Students Learning Market Research49:45 - 52:26 Quantitative Survey and Data52:27 - 56:17 Emerging AI Trends56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:35 Lorraine's Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions.It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate.00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid00:32 - 00:50 Welcome to Peppershock Media's Marketing Expedition Podcast00:51 - 02:09 Leisa's Bio02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools18:56 - 21:39 Welcome to the show, Leisa!21:40 - 22:45 Benefits of becoming a speaker22:46 - 24:53 Overcoming speaking fears24:54 - 32:23 Speaking gig pipeline creation32:24 - 34:08 Finding speaking opportunities effectively34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/)39:26 - 43:37 Speaker soulmate system43:38 - 46:19 Warm market approach for speaking46:20 - 49:52 Negotiating speaking fees effectively49:53 - 56:11 Author vs. Speaker Debate56:12 - 58:10 Clear and easy communication58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey!59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:18 Kristen's Bio01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content14:56 - 16:50 Welcome to the show, Kristen!16:51 - 20:12 40 Over 40 Project20:13 - 23:00 Personal Branding and Empowerment23:01 - 26:08 Importance of Authenticity in Personal Branding26:09 - 31:56 Building Relationships and Networking31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let's do this!32:42 - 34:47 Kristen's Teaching Experience34:48 - 37:04 Generating Buzz and Building a Loyal Client Base37:05 - 40:40 Future Plans and New Projects40:41 - 45:39 Balancing Work and Personal Life45:40 - 46:30 Reach out to Kristen46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today!#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy

Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He's even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you're paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 02:24 Jesse's Background02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography08:36 - 12:26 Welcome to the show, Jesse!12:27 - 16:01 Fun Fact: Jesse's Pokemon Championship16:02 - 20:37 Involving Kids in Business20:38 – 25:10 Hiring and Managing People25:11 - 33:04 Building a Legacy33:05 - 40:05 Business Journey and Failures40:06 - 46:17 Finding Trends and Opportunities46:18 - 49:45 Segmenting Email List49:46 - 53:55 Personalization53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today!

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham00:31 - 00:50 Welcome to Peppershock Media's Marketing Expedition Podcast00:51 - 01:45 Karley's Bio01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies08:36 - 12:55 Welcome to the show, Karley!12:56 - 17:08 Transition from Agency World to Consulting17:09 - 23:50 Interconnection of Business and Brand Strategy23:51 - 30:13 Pivoting During Crisis30:14 - 33:25 Importance of Investing in Branding33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.34:16 - 37:59 Overview of the Surefire Method™38:00 - 41:03 Building a Brand from the Inside Out41:04 - 42:19 Positioning Elements in Branding42:20 - 47:40 Long Tail Equation for Measuring Branding Success47:41 - 52:40 Building Trust52:41 - 57:57 Ideal Clients57:00 – 1:01:25 Reach out to Karley!1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today!#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney

Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus00:20 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:13 Jim's Background01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)05:51 - 07:20 Jim, welcome to the show!07:21 - 12:58 Five Rings of Buying Insight12:59 - 15:14 Methodology for Developing Buyer Persona15:15 - 19:59 Using Buyer Insights for Marketing and Sales20:00 - 22:47 Integrating AI and Human Intelligence22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/24:51 - 29:03 Importance of Empathy in Marketing29:04 - 32:14 Industry Resources and Tools32:15 - 36:44 Understanding Customer Inaction36:45 - 37:28 Importance of Customer Retention37:29 - 38:38 Final Thoughts and Summary38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women's rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber00:24 - 00:43 Welcome to Peppershock Media's Marketing Expedition Podcast00:44 - 02:10 Marcia's Bio02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 316:56 - 20:07 Welcome to the show, Marcia!20:08 - 24:23 Trends in Logo and Website Design24:24 - 29:08 Case Study: Improving Client's Website SEO29:09 - 30:54 AI Optimization30:55 - 33:43 Client Communication and Tools33:44 - 36:21 Importance of Website Security36:22 - 39:24 Challenges with Technology and Scams39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let's do this! Visit: https://www.peppershock.com/product/billie-razors-offer40:12 - 45:58 Favorite Radio Show Interviews45:59 - 49:43 Marsha's Career Path and Marketing Journey49:44 - 55:20 Listening to Clients and Adapting Strategies55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com57:00 - 59:46 Ask the Experts!59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:37 – 1:01:23 Join themarketingexpedition.com today!#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you're to do, your purpose, and your vision and mission, well then, when you create content, it's so much more resonant. It's so much more captivating and engaging, and people want to watch that. But if you're creating content around something superficial, you're going to notice the engagement goes down." — Armando Leduc00:25 - 00:43 Welcome to Peppershock Media's Marketing Expedition Podcast00:44 - 03:02 Armando's Background03:03 - 15:00 Marketing Essentials Moment: Marketing Terms15:01 - 17:37 Welcome to the show, Armando!17:38 - 22:38 Personal Branding and Business Identity22:39 - 28:17 The Impact of Authentic Content28:18 - 29:40 Mindset and Belief in Yourself29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.30:32 - 39:24 Visionaries and Idea Implementation39:25 - 46:20 Resources for Good Listening and Reading46:21 - 48:10 Human Connection48:11 - 52:47 Building Credibility and Trust52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey! 55:30 – 56:16 Join themarketingexpedition.com today#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung00:14 - 00:31 Welcome to Peppershock Media's Marketing Expedition Podcast00:32 - 01:08 Nathan's Background01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology07:55 - 09:46 Welcome to the show, Nathan!09:47 - 12:58 Starting “Find Your Audience”12:59 - 16:58 Trust and Empowerment in Client Relationships16:59 - 18:09 Agency vs. In-House Marketing18:10 - 20:26 Ideal Marketing Team Structure20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process25:23 - 27:45 Demand Generation Strategies27:46 - 30:01 Channel Specialization30:02 - 35:43 Sales vs. Marketing Touchpoints35:44 - 38:57 Tools and Metrics for Measuring KPIs38:58 - 40:29 B2B Businesses40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/43:03 - 45:50 Positioning and Avoiding the Middle45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey! 46:24 – 47:09 Join themarketingexpedition.com today!#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti00:20 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 01:18 Chris' Bio01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn07:23 - 10:07 Welcome to the show, Chris!10:08 - 14:43 Key Elements of a Successful Funnel14:44 - 16:44 Examples of Effective Offers16:45 - 20:10 Client Success Story20:11 - 24:39 Ad Strategies and Retargeting24:40 - 25:39 Creating Effective Front-End Offers25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.26:31 - 29:08 Ad Spend and Campaign Strategies29:09 - 30:58 Importance of Offer Alignment30:59 - 33:36 Advice for First-Time Funnel Creators33:37 - 36:41 Resources for Learning36:42 - 38:29 Advice for Marketing Students38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 39:27 – 40:15 Join The Marketing Expedition Community today!

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter00:15 - 00:33 Welcome to Peppershock Media's Marketing Expedition Podcast00:34 - 01:10 Mark's Background01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business16:46 - 18:07 Welcome to the show, Mark!18:08 - 19:03 Transition from Corporate to Teaching Storytelling19:04 - 21:16 Success Stories: Financial Services Leadership Retreat21:17 - 22:24 The Impact of Storytelling on Team Alignment22:25 - 24:33 Success Stories: Utility Company Annual Event24:34 - 25:14 Turning Values into Behaviors25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials31:45 - 33:33 Turning Experiences into Compelling Stories33:34 - 36:29 Three-Step Storytelling Process36:30 - 41:01 The Role of Humor in Storytelling41:02 - 41:41 Practicing Storytelling as a Skill41:42 - 42:33 Connect with Mark42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 42:25 – 45:11 Join themarketingexpedition.com today!#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani00:26 - 00:44 Welcome to Peppershock Media's Marketing Expedition Podcast00:45 - 01:25 Samir's Bio01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth09:31 - 10:34 Welcome to the show, Samir!10:35 - 15:33 Five Stages of E-commerce Success15:34 - 20:37 Importance of First-Party Data20:38 - 23:42 Adapting to Changes in Digital Advertising23:43 - 25:11 Role of AI in Marketing25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand29:33 - 32:10 Balancing Risk and Innovation in Marketing32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:04 - 36:29 Advice for Aspiring Digital Marketers36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com38:31 - 42:08 Staying Ahead in the Marketing Industry42:09 - 42:36 Reach out to Samir42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!43:06 – 43:51 Join The Marketing Expedition Community today!

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo00:11 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:10 Max's Background01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing06:01 - 08:24 Welcome to the show, Max!08:25 - 10:00 Evolution of Digital Marketing10:01 - 15:08 Open AI and Search Trends15:09 - 18:42 Giving Value in Content18:43 - 21:07 Evolution of SEO Practices21:08 - 26:28 Tools for Keyword Research26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio27:29 - 31:00 Future Trends in Marketing31:01 - 33:38 Industry Standards and Benchmarks33:39 - 40:27 Quality Backlinks and Domain Authority40:28 - 42:10 Voice Search Optimization42:11 - 46:10 Advice for Aspiring SEO Professionals46:11 - 46:55 Reach out to Max: Visit Next Net Media46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey! 48:24 – 49:10 Join The Marketing Expedition Community today!#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner00:24 - 00:42 Welcome to Peppershock Media's Marketing Expedition Podcast00:43 - 02:25 Brent's Bio02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency13:36 - 16:32 Brent, Welcome to the show!16:33 - 20:34 Revenue Leader20:35 - 25:55 Measuring Success25:56 - 29:39 Building Marketing and Sales Playbooks 29:40 - 31:41 Accelerating Word of Mouth31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.32:43 - 35:59 Brent's Entrepreneurial Journey36:00 - 39:11 Future Growth and Industry Trends39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics39:49 - 42:33 Importance of Personalizing Interactions for Success42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 43:07 – 43:52 Join The Marketing Expedition Community today!#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency

Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez00:11 - 00:29 Welcome to Peppershock Media's Marketing Expedition Podcast00:30 - 02:11 Allyns' Background02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency08:16 - 10:02 Welcome to the show, Allyns!10:03 - 12:01 Transformative Purpose in HR12:02 - 17:08 Identifying Signal Strengths in Organizations17:09 - 21:41 Performance Management and Communication Styles21:42 - 29:09 Employee Feedback and Retention29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 30:01 - 35:41 Predictive Analytics for Turnover35:42 - 41:17 Implementing a Four-Day Workweek41:18 - 44:13 Employee Motivation and Role Elevation44:14 - 48:36 HR Trends and Public Conversations48:37 - 51:06 Encouraging Interest in HR51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)52:56 – 53:42 Join The Marketing Expedition Community today!#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent00:14 - 00:32 Welcome to Peppershock Media's Marketing Expedition Podcast00:33 - 01:58 Faruk's Bio01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency17:44 - 18:50 Faruk, welcome to the show!18:51 - 22:48 Transition to CGI22:49 - 24:48 Career Highlights24:49 - 31:03 The Impact of Photorealistic CGI31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry35:56 - 40:36 Award-winning Advertising Campaigns40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing49:10 - 53:10 The Future of Previsualization in Sales and Marketing53:11 - 56:24 Principles of Design56:25 – 1:00:49 Creating virtual worlds and authenticity1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/ 1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)1:02:09 – 1:02:55 Join The Marketing Expedition Community today!#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao00:20 - 00:39 Welcome to Peppershock Media's Marketing Expedition Podcast00:40 - 01:50 Carolyn's Background01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring14:43 - 18:16 Welcome to the show, Carolyn!18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing23:18 - 28:20 Data Collaboration Unblocks Internal Teams28:21 - 31:22 AI Enhances Ad Performance Analysis31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights39:57 - 42:28 AI-Powered Anomaly Detection for Business Data42:29 - 46:48 Staying Informed in the Business World46:49 - 53:01 Unblocking a Complex Product Launch53:02 - 57:11 Embracing AI for Marketers57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 58:11 – 58:57 Join The Marketing Expedition Community today!#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker24:00 - 00:42 Welcome to Peppershock Media's Marketing Expedition Podcast00:43 - 02:02 Ernie's Bio02:03 - 12:55 Marketing Essentials Moment: Customer Retention12:56 - 15:50 Ernie, welcome to the show!15:51 - 18:57 Transition from Illustration to Marketing18:58 - 21:28 Starting a Freelance Business21:29 - 28:19 Branding Messaging28:20 - 33:49 Consistency in Branding33:50 - 37:09 Rhea Allen's Upcoming Talks on AI Tools37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.38:11 - 39:35 Underrated AI Tech in Marketing39:36 - 42:17 Posting Frequency and AI Scheduling42:18 - 47:07 The Potential Overuse of AI in Social Media47:08 - 52:14 The Process of Developing Your Brand with AI52:15 - 54:48 Real Value in Your Brand54:49 - 56:28 Visit: https://ernburn.com/ 56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)57:36 – 58:22 Join The Marketing Expedition Community today!#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez00:16 - 00:34 Welcome to Peppershock Media's Marketing Expedition Podcast00:35 - 01:45 Jen's Background01:46 - 15:42 Marketing Essentials Moment: Customer's Journey15:43 - 16:10 Welcome to the show, Jen!16:11 - 21:01 Transition to Pinterest Marketing21:02 - 24:09 Pinterest as a Search Marketing Tool24:10 - 27:17 Brand Inspiration27:18 - 32:22 Trending Pins and Client Success Stories32:23 - 37:03 The Importance of Video and Graphics37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.37:50 - 43:26 Delegating and Prioritizing Work43:27 - 49:04 Setting and Meeting Business Goals49:05 - 51:49 Conducting a Marketing Audit51:50 - 56:15 Resources to check out56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/57:21 - 59:35 Jen's Pinterest Challenge59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda00:20 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 02:06 Juliana's Bio02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation16:56 - 20:19 Welcome to the show, Juliana!20:20 - 26:28 The scale map diagnostic26:29 - 30:34 Scaling businesses rapidly30:35 - 31:21 Project management for business growth31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics34:42 - 39:19 Growth metrics39:20 - 42:12 Scaling a sales team42:13 - 43:23 Sales process efficiency tips43:24 - 45:12 Resources for scaling. Visit: ScaleTime45:13 - 46:45 Let go of perfectionism46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 47:16 - 48:02 Join The Marketing Expedition Community today!#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips00:12 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 02:03 Chellie's Background02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance10:19 - 12:53 Welcome to the show, Chellie!12:54 - 16:16 Chellie's Books16:17 - 20:48 Building Personal Brand for Success20:49 - 23:31 Branding and Customer Satisfaction23:32 - 28:07 Personal Coaching28:08 - 29:31 Culture Building29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.30:18 - 37:25 Workplace Culture and Recognition37:26 - 39:00 Flexibility and Culture Shift39:01 - 42:15 Hybrid Workforce Models42:16 - 48:10 Mentors and Family Influence48:11 - 49:49 Visit: chelliephillips.com49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 50:40 - 51:27 Join The Marketing Expedition Community today!#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age's 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker00:12 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:16 Carolyn's Bio01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies07:28 - 08:10 Welcome to the show, Carolyn!08:11 - 12:11 Carolyn's Career Path12:12 - 13:14 Working with Top Brands13:15 - 19:00 Brand Building vs. Performance Marketing19:01 - 22:16 The Importance of Brand Recognition22:17 - 23:02 Successful Brand Campaigns23:03 - 28:28 Client's Case Study28:29 - 34:59 A Unique Campaign turns Viral35:00 - 40:32 McAfee's Branded Podcast “Hackable?”40:33 - 42:10 The Importance of Educating Customers42:11 - 47:15 Memorable Marketing Projects47:16 - 50:04 Resources and Learning50:05 - 55:42 Involvement with the 4As and Industry Conferences55:43 - 56:24 Visit: Response Marketing - https://response.agency56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 56:57 – 57:40 Join The Marketing Expedition Community today!#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker00:22 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast00:41 - 01:53 Matt's Background01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?12:07 - 14:45 Welcome to the show, Matt!14:46 - 18:23 Narrowing Focus in Marketing Services18:24 - 20:04 Creativity in Art and Marketing20:05 - 21:07 Defining a True Niche21:08 - 25:50 Marketing and Building Relationships through Podcasting25:51 - 27:09 The Impact of Podcasting27:10 - 31:37 Story Brand Framework31:38 - 34:14 The Importance of Clarity in Marketing34:15 - 40:10 The Value of Mentorship40:11 - 45:18 The Challenges for Young Marketers45:19 - 46:15 Visit: https://bankercreative.com/46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 46:45 – 47:32 Join The Marketing Expedition Podcast today!#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:07 Reenita's Bio02:08 - 10:26 Marketing Essentials Moment: Video Marketing10:27 - 16:24 Reenita, welcome to the show!16:25 - 18:46 Writing for audio and screenplays18:47 - 22:17 Audio as a storytelling medium22:18 - 25:24 Evolving methods of promotion25:25 - 29:33 Discovering book awards and reviews29:34 - 32:59 Constantly being present33:00 - 35:04 Finding the right representation35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 36:36 - 40:19 Embracing artificial intelligence40:20 - 45:11 AI voices and voice acting45:12 - 51:12 Motivation in the writing industry51:13 - 54:03 Fiction storytelling mastery54:04 - 58:42 Writing stories for younger audiences58:43 - 59:19 Expanding storytelling beyond stereotypes59:20 – 1: 00:23 Visit: https://reenita.com/1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 1:01:33 – 1:02:20 Join The Marketing Expedition Community today!#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting

Seasoned podcast publicist and educator, Christina Lenkowski, shares her journey from working in PR to discovering the power of podcast guesting for her online business. With over 15 years of experience, she has helped numerous entrepreneurs, speakers, and authors boost their credibility and become go-to experts in their industries by appearing on podcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:56 Christina's Background01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines10:50 - 14:24 Christina, welcome to the show!14:25 - 16:17 The Impact of Podcasts on Business16:18 - 20:05 Tracking ROI from Podcast Guesting20:06 - 23:16 The Importance of Sharing Podcast Episodes23:17 - 27:55 Building Relationships with Podcast Hosts27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth31:05 - 33:15 The Evolution of Podcasting33:16 - 34:17 Hashtag Strategy in Publicity34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?43:57 - 47:46 The Growth of Podcast Listening47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com49:04 - 50:32 Maximizing Podcast Guest Appearances50:33 - 57:07 Encouragement to Embrace Podcast Opportunities57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 58:50 - 59:37 Join The Marketing Expedition Community today!#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew's Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Expanding Offerings22:58 - 26:58 Understanding Audience and Marketing Impact26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 28:01 - 33:04 Targeted Advertising and Connected TV33:05 - 38:50 Marketing Advice and Business Growth38:51 - 42:30 Understanding Accounting and Finance42:31 - 42:21 Distinguished Alumni Recognition42:22 - 46:30 Recognizing Long-Term Clients and Team Members46:31 - 47:50 Family Support and Work-Life Balance47:51 - 49:03 Peppershock Media and The Marketing Expedition Community49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 51:20 - 52:05 Join The Marketing Expedition Community today!#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising

Founder and Fire Chief, Lynette Hoy, has a core value of community service, which is reflected in the many heart-based projects that Firetalker PR supports. She is a strong advocate for the American Cancer Society, serving on committees for events, managing event promotion, and public relations00:25 - 00:45 Welcome to Peppershock Media's Marketing Expedition Podcast00:46 - 01:49 Lynette's Bio01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?07:16 - 09:37 Lynette, welcome to the show!09:38 - 14:05 Success Stories and Client Impact14:06 - 19:35 AI-Generated Content Ethics19:36 - 21:20 Accountability in Leveraging Technology21:21 - 26:36 Shifting Work Preferences and Connection26:37 - 31:41 Building Meaningful Connections in Business31:42 - 34:04 Networking Strategies34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.34:55 - 40:57 Optimizing your LinkedIn profile40:58 - 43:04 Entrepreneurial trends and leadership43:05 - 47:00 Publicity Strategist47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)50:53 - 51:41 Join The Marketing Expedition Community today!

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston 00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:24 David's Background02:25 - 14:53 Marketing Essentials Moment: Educational Marketing14:54 - 16:25 David, Welcome to the show!16:26 - 18:18 Member of Distinguished Alumni18:19 - 25:25 Alumni Association25:26 - 31:43 Boise State's "Unbridled" Campaign31:44 - 36:50 Boise State's Three Priorities36:51 - 44:06 Athletics Engagement44:07 - 46:30 Role of Volunteers46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu49:00 - 54:34 Alumni Engagement Survey54:35 – 1:02:03 Increasing Alumni Engagements1:02:04 – 1:04:05 The Five R's1:04:06 – 1:07:57 Boise State's Strong Brand1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)1:08:47 – 1:09:36 Join themarketingexpedition.com today#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards

Raul Hernandez Ochoa is a bootstrapped growth strategist who enjoys espressos, powerlifting, spending time with his family, and serving the local and global community. He is the founder of Do Good Work, a digital marketing agency that helps mission-driven founders scale their impact.00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa00:11 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:05 Raul's Bio01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing09:38 - 12:24 Welcome to the show, Raul!12:25 - 15:33 About “Productive Profits” Book15:34 - 19:35 Personal Growth Habits: Networking and Thinking19:36 - 21:18 Utilizing AI Tools21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.22:09 - 26:40 Elevating Brands through Holistic approach26:41 - 27:40 Experience with Fortune 50027:41 - 32:54 Why do people buy?32:55 - 36:44 Working with Mission-Driven Founders36:45 - 40:04 Inspirational Figures40:05 - 42:00 Advice for Aspiring Marketers42:01 - 43:10 Visit: Do Good Work43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 43:27 - 44:35 Join The Marketing Expedition Community today!#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett 00:22 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast 00:41 - 01:45 Aaron's Background 01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy06:23 - 08:50 Welcome to the show, Aaron! 08:51 - 12:28 Values-driven culture 12:29 - 14:20 Delivering joy in the workplace 14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act) 17:14 - 20:30 New digital tracking guidelines 20:31 - 24:13 Custom tracking implementation 24:14 - 27:10 Boosting performance with first-party data 27:11 - 31:37 Performance marketing in privacy-first world 31:38 - 35:14 Evolving digital marketing trends 35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/ 36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)36:57 - 37:43 Join themarketingexpedition.com today#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana00:12 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:17 Dilyana's Bio01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation07:16 - 09:49 Welcome to the show, Dilyana!09:50 - 13:08 Powerful moment for self-growth and development13:09 - 14:45 Incorporating self-care into busy lifestyles14:46 - 17:19 Hormonal changes and mood shifts17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.18:11 - 22:16 Building brand awareness22:17 - 24:09 Dilyana's sources of information and motivation24:10 - 26:18 Marketing strategies and challenges26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 28:39 - 29:25 Join The Marketing Expedition Community today!#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark00:19 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 01:15 Jon's Background01:16 - 07:52 Marketing Essentials Moment: The 5 P's of Marketing07:53 - 10:05 Welcome to the show, Jon!10:06 - 15:50 Helping Startups15:51 - 16:39 Focus on Regulated Industries16:40 - 19:22 Techniques for Staying Current in Marketing19:23 - 22:47 Exploring the Integration of AI in Marketing22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth27:48 - 32:30 Highlighting a Client Success Story32:31 - 37:00 Formulating Strategy for Successful Product Launches37:01 - 40:00 SEO Tools40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)42:17 - 43:03 Join themarketingexpedition.com today#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles00:24 - 00:42 Welcome to Peppershock Media's Marketing Expedition Podcast00:43 - 01:31 Peggy's Bio01:32 - 08:15 Marketing Essentials Moment: Zero Click Search08:16 - 10:53 Peggy, welcome to the show!10:54 - 15:09 Holistic approach15:10 - 18:00 Business development strategies18:01 - 26:30 Client onboarding questions26:31 - 30:50 Remote work in Idaho30:51 - 33:05 Creating a culture for your employees33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:57 - 34:44 Performance and profit strategies34:45 - 40:19 Difference between scaling and growing40:20 - 43:55 Staying on trends43:56 - 44:37 Need for single agency solutions44:38 - 47:35 Discovering profitable services47:36 - 51:31 Ultimate business goals51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 54:33 - 55:20 Join The Marketing Expedition Community today!Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin00:16 - 00:34 Welcome to Peppershock Media's Marketing Expedition Podcast00:35 - 02:27 Ryan's Background02:28 - 08:50 Marketing Essentials Moment: Disruption08:51 - 13:48 Ryan, Welcome to the show!13:49 - 17:42 Healthy conflict of belief system17:43 - 21:29 Creative Process21:30 - 25:07 Partnering with the consumers25:08 - 27:57 Building your audience27:58 - 31:00 Educating your consumers31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 32:02 - 34:59 Creating more jobs for the community35:00 - 40:13 Delegate for success40:14 - 41:59 Scaling your business as a leader42:00 - 47:00 Challenges in counterfeit products47:01 - 49:45 Anti-counterfeit solution49:46 - 52:50 Brand awareness campaign52:51 - 55:19 Resources and trends55:20 – 56:15 Visit: Professional Hair Labs56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey! 56:49 - 57:35 Join The Marketing Expedition Community today!#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson00:20 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast00:41 - 02:15 Trivelle's Bio02:16 - 07:00 Marketing Essentials Moment: Future Casting07:01 - 11:18 Welcome to the show, Trivelle!11:19 - 15:36 Surviving tough times by building resilience15:37 - 18:02 Consumers' cautious optimism18:03 - 25:38 Having the political conversation25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!26:30 - 29:38 Creating a digital presence for the business29:39 - 32:38 Allow the consumer to be part of the journey32:39 - 36:01 Watching films as a resource36:02 - 38:47 Creating a community of assistance38:48 - 40:40 Pitching is one of the key objectives40:41 - 42:04 Trivelle's advise42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!43:23 - 44:09 Join The Marketing Expedition Community today!#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz 00:12 - 00:29 Welcome to Peppershock Media's Marketing Expedition Podcast 00:30 - 01:12 Brandon's background 01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing 09:10 - 12:14 Welcome to the show, Brandon! 12:15 - 15:09 Using keywords to develop audience trust 15:10 - 19:32 Voice search optimization 19:33 - 21:23 Optimizing your website for search engines and voice search 21:24 - 25:09 What is Schema, and how can it help your brand with SEO? 25:10 - 28:33 Humanizing AI Written Content 28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking 35:03 - 37:45 Ad Costs: How It Works in Marketing 37:46 - 40:52 Creating a more niche and targeted strategy 40:53 - 43:47 Providing value and personalization 00:00 - 45:06 Using videos to increase traffic to your website 45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com 46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey! 47:19 - 48:06 Join The Marketing Expedition Community today! #seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline00:23 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast00:41 - 01:47 Ashley's Bio01:48 - 07:41 Marketing Essentials Moment: Digital Advertising07:42 - 10:01 Welcome to the show, Ashley!10:02 - 12:46 Low cost of customer acquisition12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.16:01 - 18:42 Ashley's frustration with medical marketing18:43 - 23:51 Continuing education and network growth23:52 - 27:36 Partnering with agencies27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.28:29 - 34:23 The future of Ice Cream Social34:24 - 34:28 Gamification and tracking success34:29 - 37:57 Tracking cookies and revenue attribution37:58 - 41:45 The dashboard and reporting41:46 - 44:00 Micro-influencer marketing44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!46:51 - 47:35 Join The Marketing Expedition Community today!#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong. 00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow 00:25 - 00:41 Welcome to Peppershock Media's Marketing Expedition Podcast 00:42 - 01:22 Tony's Background 01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency 15:21 - 15:55 Welcome to the show, Tony! 15:56 - 20:18 An overview of Tony's journey helping marketers in the infancy of online marketing 20:19 - 26:13 Having the opportunity to be performance storytellers as marketers 26:14 - 29:54 Relevance drives effectiveness 29:55 - 34:12 Tailoring your messaging based on viewership habits 34:13 - 37:56 Generative AI capabilities 37:57 - 41:46 Feeding the AI learning machines 41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast. 42:37 - 48:02 The trend toward ad-supported models 48:03 - 51:57 Subscription cycling 51:58 - 53:50 Optimizing discoverability and voice search features 53:51 - 58:47 Shift in podcast listenership 58:48 – 1:03:21 Brand demand and field command 1:03:22 - 1:06:38 Career aspirations 1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv 1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast! 1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey! 1:09:13 - 1:09:59 Join The Marketing Expedition Community today! #digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur