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Get AudioBooks for Free Best Self-improvement Motivation Risk | Elon Musk's Powerful Motivation for Success Discover Elon Musk's inspiring perspective on taking risks, embracing challenges, and pursuing ambitious goals to achieve extraordinary success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Jeff Bezos's Eye-Opening Speech on Success and Growth Discover Jeff Bezos's powerful lessons on innovation, long-term thinking, and success. Get inspired to think bigger and pursue your vision. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Don't Ever Give Up! A Powerful Speech on Perseverance Stay strong through every challenge. Discover powerful motivation to overcome setbacks, build resilience, and keep moving toward your goals. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Scary Work Ethic | Elon Musk's Success and Motivation Discover Elon Musk's relentless work ethic and mindset for success. Learn powerful lessons on discipline, focus, persistence, and achievement. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Best Advice for Young People | Jordan Peterson Speech Discover Jordan Peterson's most powerful advice for young people. Learn life-changing lessons on responsibility, purpose, discipline, and success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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How do you actually scale without losing yourself or your team in the chaos?In this conversation, Sivana Brewer sits down with Mara Castro, COO at Twentyeight Health and former Warby Parker trailblazer, to dissect what it takes to build, lead, and sustain high-performing teams in brutally demanding, mission-driven environments. Expect raw takes on leadership, the dangerous myth of “just do more,” and what it really means to earn trust as a COO.If you've ever wondered why some leaders quietly burn out while others keep their team charging ahead, you cannot afford to miss this episode. Hear exclusive, battle-tested insights you won't find in any COO playbook. Don't settle for “what everyone does” and listen now before these lessons become your competitors' next unfair advantage.Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/Timestamped Highlights00:22 – The unexpected journey from nonprofit roots to COO02:37 – Why a career break fueled a powerhouse comeback05:34 – The untold value of prior relationships for landing big roles09:14 – Networking for introverts: How authentic connections really win10:15 – The counterintuitive 90-day blueprint every new COO must follow13:06 – The art of KPI clarity and not getting sucked into the weeds17:50 – The hidden trap of too much complexity in health tech33:23 – Why guiding, not micromanaging, unlocks leadership at scale39:30 – The radical power of raising the white flag earlyAbout the GuestMara Castro is the COO at Twentyeight Health, where she leads product, engineering, clinical operations, and pharmacy for a fast-scaling women's telehealth platform. Previously, the first employee at Warby Parker, she helped build and scale one of the most celebrated brands in DTC history, before driving expansion at Evolve in hospitality tech. Her results-driven, human-focused approach makes her a standout leader in growth and transformation.
Get AudioBooks for Free Best Self-improvement Motivation Steve Harvey's Eye-Opening Speech on Success and Life Discover Steve Harvey's powerful lessons on faith, perseverance, and purpose. Get inspired to overcome obstacles and pursue your dreams. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Prove Them Wrong: Elon Musk's Motivation for Success Turn doubt into determination with Elon Musk's inspiring message. Learn how persistence, hard work, and belief can lead to extraordinary success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Simon Sinek's Advice Will Leave You Speechless | Success Discover Simon Sinek's powerful insights on leadership, purpose, and personal growth. Learn the mindset needed to achieve lasting success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Doubt Me? Elon Musk's Powerful Message on Success Discover Elon Musk's inspiring perspective on overcoming doubt, embracing challenges, and proving critics wrong through persistence and action. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Meaning of Life: Jim Carrey's Inspiring Life Lessons Discover Jim Carrey's powerful insights on purpose, happiness, success, and self-discovery. Find inspiration to live a more meaningful life. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Kevin Hart's Powerful Speech That Inspired Millions Discover Kevin Hart's motivating message on hard work, resilience, and perseverance. Learn how to overcome obstacles and achieve success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Get AudioBooks for Free Best Self-improvement Motivation Go Hard Mindset: Unlock Relentless Drive and Success Develop a powerful go-hard mindset built on discipline, resilience, and determination. Get inspired to push limits and achieve greatness. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Elon Musk's Ultimate Advice for Students and Graduates Discover Elon Musk's powerful advice for students and college graduates. Learn about success, innovation, hard work, and achieving your goals. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Trust the Process: The Key to Long-Term Success Stay patient, stay consistent, and trust your journey. Discover powerful motivation to embrace growth, overcome setbacks, and achieve success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Simon Sinek's 5 Rules to Succeed | Life-Changing Advice Discover Simon Sinek's powerful success principles for millennials. Learn how purpose, patience, leadership, and growth lead to lasting success. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
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Get AudioBooks for Free Best Self-improvement Motivation Warren Buffett's Life Advice That Will Shock and Inspire Discover Warren Buffett's timeless wisdom on success, wealth, discipline, and decision-making. Learn life lessons that can transform your future. We Need Your Love & Support ❤️ Get 3 Audiobooks Free -
Join Elevated GP by visiting THEELEVATEDGP.COM In Part 2 of his conversation with Dr. Melissa Seibert, periodontist Dr. David Wong unpacks why patients actually decline treatment — and it's rarely the money or the dentistry. It's the connection you failed to build. He walks through the soft-skill work that's defined his career: reading where a patient sits on the decision-making scale, designing a separate consultation room so he can sit beside patients instead of across from them, and disarming fight-or-flight by finding common ground fast. He also shares one of the most underrated networking moves in dentistry — joining your local Chamber of Commerce — and how it helped him launch a practice from scratch. The second half pivots to the clinical: ridge preservation as a high-ROI skill for general dentists, how to think about bone graft material selection without getting overwhelmed by terminology, membrane selection for beginners through advanced users, and the specific brands David reaches for day to day. About the Guest Dr. David Wong is a board-certified periodontist and Fellow of the International Congress of Oral Implantologists — the only periodontist in Oklahoma to hold that distinction. He completed his periodontal training at the University of Missouri-Kansas City as chief resident, earned advanced implant and oral plastic surgery credentials from Temple University and the Misch International Implant Institute, and has published in the field of oral plastic surgery. Beyond his clinical work, he has spent his career studying the art of case presentation and patient communication. Chapter Markers Time Section 00:00 Pre-roll: Elevated GP 00:49 Welcome and episode preview 02:14 Why patients decline treatment — the connection problem 04:24 The mistake of trying to build trust in one appointment 05:06 Recommended books and resources on soft skills 06:44 Why David joins mastermind groups outside dentistry 08:35 The Chamber of Commerce — an untapped networking resource 10:41 How the Chamber helped David launch his practice from scratch 11:20 Ridge preservation as a high-ROI skill for GPs 12:30 Honest take on dental photography ROI 13:27 Bone graft material selection — keeping it simple 14:38 Allografts vs. xenografts and the global supply reality 15:18 Membrane selection: beginner, intermediate, advanced 16:19 The handling reality of amnion-chorion membranes 17:19 When primary closure matters 17:53 Non-resorbable / PTFE membranes — when they help, when they hurt 19:04 Subscribe CTA 19:20 The specific brands David uses day to day 20:35 The one thing David has invested most in: case presentation 21:09 Inside David's consultation room setup 23:04 Three resources for learning case presentation Key Takeaways On why treatment plans get declined. When patients say "I'll go home and think about it," dentists default to "they don't value the dentistry" or "they can't afford it." David's argument: the most common reason is that you didn't build trust or form a connection. People will spend $20,000 on a European vacation but not on asymptomatic dental work — that's a comparison about trust and felt need, not budget. Connection is a long game, not a five-minute pitch. New dentists try to close trust in a single appointment. David's reframe: you'll see this patient over years. Foster the relationship as long as it takes, and they will do the treatment — maybe not all at once, but eventually. The "I'm the doctor, you're the patient" model breaks in fee-for-service. Patients in a fee-for-service practice are decision-makers, not compliant subjects. You have to meet them as one. Design the room around the conversation. For any case over roughly $1,500, David moves the patient to a dedicated consultation room and sits side-by-side at a table — not across the operatory chair. He pays attention to where he's seated relative to the patient and the door. He has even recorded his own case presentations on camera and had them coached. The Chamber of Commerce is one of the most underused networking moves in dentistry. Every city has one. Dues are minimal or free. You get a room full of local entrepreneurs — publishers, contractors, surgeons, service providers — solving the same problems you are, just in different industries. When David launched his practice from scratch, the Chamber funded part of his open house, ran his ribbon-cutting, and brought a crowd. Get your CE ROI right. Start with skills that pay dividends immediately — molar endo, ridge preservation/socket grafting. They have low downside (a missed socket graft is no worse than not grafting at all), short learning curves, and you'll actually use them weekly. "Sexy" CE without immediate clinical application sits unused. Keep ridge preservation simple. Don't get lost in the 70/30 vs. 50/50 mineralized/demineralized debate. David teaches just two categories: mineralized cortical bone, or mineralized cortical-cancellous bone. That's it. For membranes, beginners should default to a long-lasting resorbable collagen membrane. The fancier options (cross-linked, titanium-reinforced, amnion-chorion, PTFE) are handling-skill problems before they're outcome problems. Case presentation isn't about "salesy words." It's about reading non-verbal cues, responding appropriately, and conducting the conversation — not delivering the right script. Notable Quotes "It's not necessarily just because they don't want it. It's not necessarily just because of financial constraints. It's because we didn't build the trust. We didn't form that connection." "You're going to see this patient more than one time. Hopefully ten years from now they're still your patient — so you have to foster that relationship as long as it takes." "We'll spend $20,000 on a European vacation. We won't spend $20,000 on dentistry when we're asymptomatic and have no known issues." "You spend all that money [on a photography setup] and you still use your intraoral camera to sell single-tooth dentistry. Good job." "Two, three years later, I am the guy where they're just like, 'Dr. Wong, just take my money and do it.'" "A lot of times dentists think that case presentation is using the right words — salesy words. That's not it at all." Resources Mentioned Books on influence, communication, and mindset Influence — Robert Cialdini Pre-Suasion — Robert Cialdini (the "second one" referenced in the conversation) Vanessa Van Edwards' work (and her courses on the Masterclass app) How to Win Friends and Influence People — Dale Carnegie How We Decide — Jonah Lehrer Books by Jonah Berger The E-Myth Revisited — Michael Gerber As a Man Thinketh — James Allen (~50 pages, mindset) Organizations and programs Your local Chamber of Commerce Local Toastmasters (for speaking) Spear Study Club masters program The Elevated GP (Dr. Seibert's virtual study club) Paul Homoly's case presentation program Clinical products David uses day to day Membrane: Mem-Lok resorbable collagen (BioHorizons) — current default Membrane (when available): OsseoGuard / Ossix Plus (Dentsply Sirona) — currently on hold Bone graft: MinerOss mineralized cortical or cortical-cancellous (BioHorizons) Bone graft (alternate supplier): Symbios mineralized cortical (Dentsply Sirona)
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