Podcasts about instreamatic

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Best podcasts about instreamatic

Latest podcast episodes about instreamatic

The Sonic Truth
Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

The Sonic Truth

Play Episode Listen Later Apr 30, 2025 20:54


In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […] The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

Audiostart News
#1064 Instreamatic / Veritonic調査「AI生成のパーソナライズされた音声広告はブランド好感度を22%向上させる」

Audiostart News

Play Episode Listen Later Apr 20, 2024 4:06


InstreamaticとVeritonicが、IntelのキャンペーンでAI生成によるパーソナライズされた音声広告についてブランドリフト調査の結果を発表しました。今日はこのニュースを紹介します。

veritonic instreamatic
NotiPod Hoy
Nuevas herramientas y servicios siguen impulsando la publicidad en pódcast

NotiPod Hoy

Play Episode Listen Later Mar 31, 2023 4:58


Lo que está cambiando el podcasting y el marketing digital:-Instreamatic lanza su solución Contextual Audio Ads.-Google anuncia el lanzamiento de su “Centro de transparencia de anuncios”.-Children's University está capacitando a su nueva generación de locutores en sesiones de podcasting.-¿Cuál es el secreto de la Publicidad Programática en Podcasting?-Voiceworks Sport y Veritonic se asocian para transformar la publicidad de los pódcast.Pódcast recomendadoComo el perro y el gato. Un programa de mascotas presentado por Carlos Rodríguez, en el que aborda temas de actualidad acerca del mundo animal. Episodio tras episodio, Carlos conversa con expertos para brindar los mejores consejos, hablar sobre salud y mucho más.

TYC
We 3/29 - Hitting The Brakes On AI | Butts, Beards, and Blooms

TYC

Play Episode Listen Later Mar 30, 2023 12:49


In today's episode of the Ad Nerds Podcast, 'Spanky' discuss the recent open letter signed by tech experts and scientists calling for a pause in the development and testing of super-powerful AI systems, such as GPT-4 and GPT-5, due to concerns about job loss, misinformation, and even the possibility of AI replacing humans altogether. He also covers the launch of the Advertising Alliance for Mental Health, a free mental health platform for those in the advertising industry, as well as a new campaign from Cottonelle and the launch of Instreamatic's "Contextual Audio Ads" solution that uses generative AI to create hyper-relevant and customized audio ad content for listeners. A group of smart people want to pause the development and testing of super-powerful artificial intelligence systems. (1:01) https://www.wired.com/story/ai-experts-warn-of-a-dangerous-out-of-control-race-to-develop-ever-more-powerful-ai/ The Advertising Alliance for Mental Health (HMH). (3:01) https://www.adweek.com/agencies/this-chief-people-officer-just-became-the-ad-industrys-therapist/ How to transform your AI from lifeless to mind-blowing. (4:45) https://learn.adzombies.com/ Cottonelle launches new ad campaign Tales from Down Under featuring personal narratives that tap into comedy and visual metaphors. (6:02) Barbasol launches new campaign. (8:07) Instreamatic's new solution uses generative AI to create hyper-relevant and fully-customized audio ad content for listeners. (9:34) https://adtechdaily.com/2023/03/29/instreamatic-brings-generative-ai-into-audio-ad-campaigns/ Thanks for tuning in to the Ad Nerds Podcast, the go-to source for people who spend money on advertising! --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Uncooked
Instreamatic: A 1-to-1 Dialogue w/Brands + Consumers

Uncooked

Play Episode Listen Later Jul 12, 2022 43:14


Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we're here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between and brands and consumers as well as how your organization can strengthen your listening abilities and help loyal customers see the humanity behind your brand. Some highlights of what we cover: How voice ads are creating real-time conversations between customers and brands Why it's important to focus on the “messy middle” of consumer feedback How highly specified feedback creates an opportunity for micro shifts in messaging The new role AI can play in your marketing department About Stas Tushinskiy: Stas Tushinskiy is CEO and Co-Founder of Instreamatic, based in Palo Alto, CA. Prior to Instreamatic, Stas built a leading digital audio ads sales house in Eastern Europe. Connect with Stas on Linkedin: https://www.linkedin.com/in/stas-t/ https://www.linkedin.com/company/instreamatic You can learn more about Instreamatic here: www.instreamatic.com Start a conversation with us using our new Speaky link: https://thespeaky.com/voice/TEVUMCLE/?r=628710 Get your own Speaky link here: thespeaky.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Up Next
Stas Tushinskiy. Giving Voice to Consumers & Brands.

Up Next

Play Episode Listen Later Dec 30, 2021 26:58


Engagement with consumers is what everyone wants, but a lot of advertising is more like screaming into the void than having a conversation. Instreamatic is changing that.   Today we're speaking with Stas Tushinskiy, Instreamatic's... The post Stas Tushinskiy. Giving Voice to Consumers & Brands. appeared first on Up Next.

Retail Corner: New Normal in Retail Technology & Business
Voice AI for Brands: Making Ads Interactive - Stas Tushinskiy, Instreamatic

Retail Corner: New Normal in Retail Technology & Business

Play Episode Listen Later Dec 21, 2021 28:02


Are you up for the Ads that talk back to you? Instead of hearing an advertisement from IKEA on Pandora, the ad talks to you, and you talk back to it to register your interest or feedback. There's quite a bit of AI and natural language processing behind how this becomes possible. With this adoption, retailers are seeing massive jump in engagement (and ROI) on audio channels.  Listen to Stas Tushinskiy, Founder & CEO, Instreamatic, the voice AI technology for Brands in talks with host Shailja touching on following points: What it takes to implement two-way interactive voice engagements with consumers? Challenges for brands to get feedback from voice ads. Challenges in implementing Voice AI. Strategy and trends retailers are beginning to push forward in interactive voice space. View Video Podcast Speak your feedback here. Listen to other podcasts at: https://proxima360.com/podcast or https://retailcorner.proxima360.com   Subscribe our Podcast: Apple iTunes: https://apple.co/3eoeUdT Spotify: https://spoti.fi/3dvjpDJ Google Podcast: https://bit.ly/3DFHXHw   Are you an innovative leader in your industry? Why not chat with us on the podcast, submit request at: https://proxima360.com/contact or email retailcorner@proxima360.com.  

This Week in Innovation
Voice Marketing: Moving to the Mainstream?

This Week in Innovation

Play Episode Listen Later Nov 29, 2021 29:43


Stas Tushinsky, CEO of Instreamatic discusses the state of voice technology in retail, CPG and hospitality.  We discuss how the technology works and what future adoption will look like. As an added bonus we're going to demo Instreamatic's technology.  Hit the link below and use your voice to tell us what you want to hear This Week in Innovation cover. Are there guests you'd like to hear form or startups we should interview, let us know.  I'm really interested to see what results we get back. At a later date we'll get Stas back to review the findings.  It should be a fun exercise.   https://feedback.instreamatic.com/storage/product/DJCPUCHU/?r=63411   Podcast Guest Stas Tushinskiy CEO, Instreamatic https://instreamatic.com Podcast Hosts Jeff Roster Twitter https://twitter.com/JeffPR LinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/ Website https://thisweekininnovation.com Brian Sathianathan Twitter  https://twitter.com/BrianVision Website https://www.iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782 https://thisweekininnovation.com Apple https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014 Spotify https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN LaunchPadOne https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true Listen Notes https://lnns.co/2QPSfnizE5K   #Startup #Retailers #innovation #Analysts, #professors, #reporters, #economists #Founders, #VC's #blockchain #IoT #retail #blockchain #IoT #retail innovation #retail startups #startup strategies #retail apocalypse #retail #future of retail #this week in innovation #retail trends #clubhouse #unified commerce #social commerce #mobile commerce #e commerce #supply chain #data #loss prevention #returns management #computer vision #wms #warehouse management systems #data science #machine learning #Inventory  OFFhi5ONneP0v0CYOKAV  

VUX World
The future of interactive voice advertising with Instreamatic CEO, Stas Tushinskiy

VUX World

Play Episode Listen Later Nov 1, 2021 61:32


Instreamatic allows advertisers to create and distribute interactive audio ads that you can talk to. CEO, Stas Tushinskiy, joins us to share insights into the emerging world of interactive advertising and his lessons learned in building the innovative interactive audio platform.Linksinstreamatic.comThe State of Voice AdvertisingPresented by DeepgramDeepgram is a Speech Company whose goal is to have every voice heard and understood. We have revolutionized speech-to-text (STT) with an End-to-End Deep Learning platform. This AI architectural advantage means you don't have to compromise on speed, accuracy, scalability, or cost to build the next big idea in voice. Our easy-to-use SDKs and APIs allow developers to quickly test and embed our STT solution into their voice products. For more information, visit:Deepgram websiteDeepgram on LinkedInDeepgram on Twitter See acast.com/privacy for privacy and opt-out information.

Advertising Is Dead
Stas Tushinskiy on Making Audio Advertising Conversational

Advertising Is Dead

Play Episode Listen Later Aug 17, 2021 42:18


Audio advertising has for the longest time been one way street when it came to communicating with consumers.But, that's fast changing in the voice tech era as now the brands can engage and personalize two way conversations with the consumer.Instreamatic is one such company doing a lot of digital audio advertising.On this episode, Varun is joined by Stas Tushinskiy, Founder and CEO at Instreamatic. They discuss about digital advertising beyond just audio and how Instreamatic is helping drive this conversational audio advertising.Follow Stas Tushinskiy on LinkedIn: https://www.linkedin.com/in/stas-t/Follow Stas Tushinskiy on Twitter: https://twitter.com/tushinskiySign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

The Faultline Podcast
Instreamatic gets that sweet Google cash injection, Charter unifies ad-attribution with DON'T YOU DARE CALL US BLOCKCHAIN Blockgraph, Rethink TV finishes Android TV and RDK view of CPE OS market

The Faultline Podcast

Play Episode Listen Later Jul 8, 2021 24:10


The Faultline Podcast is an audio companion to Rethink Technology Research's Faultline service, a weekly news service that examines the video market – focused on Pay TV, OTT, SVoD, and the technology that supports them. Occasionally, our Rethink TV research wing stops by, to talk about upcoming forecasts and macroeconomic trends we're seeing. Hosted by Alex Davies, Tommy Flanagan, and Rafi Cohen, The Faultline Podcast hits the most important points from the last week's news. If you're in the business world and deal with video content, Faultline is a service you'll want to pay attention to. Find out more at: https://rethinkresearch.biz/product/faultline/ We're on Twitter too: https://twitter.com/_Faultline_ And LinkedIn: https://www.linkedin.com/showcase/faultline/

TechToloka Podcast
TechTolokaNews #12. Новини продуктового світу.

TechToloka Podcast

Play Episode Listen Later May 11, 2021 53:54


✔️Новини

power google clubhouse walgreens apple watch iphone instreamatic
The Voice Box
Stas Tushinskiy & Instreamatic

The Voice Box

Play Episode Listen Later Apr 28, 2021 21:56


Stas Tushinskiy, CEO and co-founder of Instreamatic, joins us in The Voice Box this week, as we explore how voice technology is helping people interact with their favorite brands through interactive ads. Instreamatic pioneered AI-driven voice advertising and is the leader in the voice ad tech space. Based on AI and deep learning, Instreamatic provides media companies and advertisers with a platform for interactive voice advertising. Instreamatic has established itself as an industry leader in the burgeoning field of Voice Advertising with Pandora, Salem Media, Gaana, Mindshare, Dentsu, Publicis and Hakuhodo being some of its clients.  Interesting Links: If you enjoyed listening to Stas, you can get more at his podcast, Voice AI in Marketing. They also have an associated LinkedIn community. --- The Voice Box is sponsored by Cobalt Speech and Language, a leading provider of speech & language technology. Cobalt can help your company achieve its potential as well. Contact Cobalt at info@cobaltspeech.com

RBR+TVBR InFOCUS Podcast
The InFOCUS Podcast: Andy Whatley, Instreamatic

RBR+TVBR InFOCUS Podcast

Play Episode Listen Later Apr 8, 2021 18:52


Search. Social. Mobile. Each has played their role in digital advertising and its evolution. Now there is the voice era. But, some brands may think of smart speakers in ways that don’t fully take advantage of the ways it can converse naturally with consumers, through a Voice AI platform.Where are marketers on this opportunity, and where is linear media such as TV and radio? Andy Whatley, the senior vice president for global business development and partnerships at Instreamatic, the company focused on enabling voice interactivity and measurability in the audio ad market, has much to share on the topic.Andy is the latest guest on the InFOCUS Podcast, presented by dot.FM.

NotiPod Hoy
Lanzan tabla interactiva para evaluar la promoción de un pódcast en otro

NotiPod Hoy

Play Episode Listen Later Dec 4, 2020 7:55


En @NotiPodHoy ✅ Chartable provee información sobre¿Qué tan efectivo es promover un pódcast en otro pódcast? ✅ ¿Por qué el podcasting es perfecto para la publicidad en tiempos de incertidumbre? ✅ Analizan los podcasts como herramienta para que la industria del cine desarrolle su marca, gane confianza y demuestre liderazgo intelectual. ➽ Instreamatic , un nuevo servicio que promete transformar el marketing con el uso de la voz. ➽ IAB Tech Lab publica las pautas técnicas 2.1 de medición de podcasts para recibir comentarios . ➽ Amazon toma la delantera para comprar Wondery, por posiblemente más de 300 millones de dólares. ➽ La empresa de inteligencia publicitaria de podcasts Magellan AI, en colaboración con el boletín de noticias Sounds Profitable, crearon Podscape una impresionante representación gráfica de la industria del podcasting.

IMPLEMENTED (AI, Advanced Analytics)
AI enabled interactive, conversational audio ads

IMPLEMENTED (AI, Advanced Analytics)

Play Episode Listen Later Aug 20, 2020 16:08


In this episode I cover an interesting application of AI Voice technology. I discuss with Stas Tushinskiy CEO and Co-founder of Instreamatic about their interactive, conversational audio ads platform. See example below https://instreamatic.com/?sampleId=insurance 

Voicing Startups
Instreamatic with Stas - Ep. 15

Voicing Startups

Play Episode Listen Later Dec 2, 2019 25:35


This week on Voicing Startups I am talking with Stas, Co-Founder and CEO of Instreamatic. Instreamatic is a Voice AI platform for dialogue advertising. Their mission is to revolutionize the advertising industry by allowing users to speak with ads: with the ability to skip irrelevant ads and drive curiosity to learn more in a hands-free environment just by saying so. According to Instreamatic, dialogue advertising creates a huge win for everyone: users get a better ad experience, advertisers can measure campaign performance and engagement, publishers benefit with higher ad and fill-rates. To start this episode, we discuss the origin story of Instreamatic and ultimately where the company stands today. As we get further into our discussion, Stas does a great job of explaining different features of their product through real world examples. These examples help paint a picture of different possibilities and advancements that are coming to the advertising industry through voice technology. As we wrap up the episode we transition from business specific questions to more macro questions on the voice market and what the Instreamatic team is focusing on. I hope you enjoy this weeks episode of Voicing Startups! Check below for the best places to follow Instreamatic and the Voicing Startups Podcast! If you liked this episode, please Subscribe, Review, and Share it with someone! Follow Instreamatic: Website: Instreamatic.com Twitter: @Instreamatic Linkedin: @Instreamatic Stas: @Tushinskiy Follow Voicing Startups & Collin: Website: VoicingStartups.com Twitter: @CollinBorns LinkedIn: @Collin Borns Have your own startup in voice? Pitch: VoicePunch.VC

Voice Tech Podcast
Interactive Voice Ads - Stas Tushinskiy, Instreamatic - Voice Tech Podcast ep.033

Voice Tech Podcast

Play Episode Listen Later Aug 5, 2019 16:21


Episode description:Stas Tushinskiy is the co-founder and CEO of Instreamatic, a San-francisco based company that enables voice interactivity and measurability in the audio ad market. In this episode we introduce you to a new concept that you'll very likely be hearing much more about soon; interactive voice advertisements. An innovative use of STT, TTS, natural language understanding and audio content channels, interactive voice ads are an important new channel for monetising audio content such as radio shows, audiobooks and podcasts. We discuss the problem with traditional audio ads today, then dive into the workings of interactive ads, and the huge benefits for advertisers, publishers and listeners alike. Stas shares some of the incredible engagement stats these ads are getting, 10-15% engagement levels in many cases, which are enormous compared to traditional audio adverts. Certainly one of the most exciting concepts I've come across in a while, this is an episode you'll do well not to miss. This is a time-limited preview. To hear the full episode, and access the full catalogue of episodes and bonus content, become a Voice Tech Pro https://voicetechpodcast.com/proHighlights from the show:Available at http://bit.ly/voicetechpodcast-ep033 Links from the show:Robocopy Conversational Academy https://voicetechpodcast.com/robocopy 10% discount with this link Manning books: https://www.manning.com 40% off all books code: podvoicetech19 Instreamatic https://instreamatic.com/Email Stas go@instreamatic.com Pandora https://pdora.co/2yvIcoiPandora deal https://tcrn.ch/2KllR2hHakuhodo http://bit.ly/2Kl0pu0Hakuhodo deal http://bit.ly/2LX108nDAX http://bit.ly/2KfZlrsDAX deal http://bit.ly/2YzEZTcStorytel http://bit.ly/2KnCURkSubscribe to get future episodes:Apple iTunes: https://apple.co/2LqW4olGoogle Podcasts: http://bit.ly/voicetechpodcast-googleSpotify: https://spoti.fi/2IZr5hmSupport the Voice Tech Podcast:Tell a friend about us or share on social media!Become a patron: https://voicetechpodcast.com/donateLeave a 5-star review on iTunes: https://apple.co/2LqW4olJoin the discussion:Weekly Newsletter: https://voicetechpodcast.com/newsletterMedium Blog: https://voicetechpodcast.com/mediumWrite for Blog: https://voicetechpodcast.com/publishEmail: carl@voicetechpodcast.comFollow on Twitter: http://bit.ly/voicetechpodcast-twitterReddit: http://bit.ly/voicetechpodcast-redditFaSupport the show (https://patreon.com/voicetechpodcast)

Content Marketing Quickie
Content Marketing Quickie April 8 2019

Content Marketing Quickie

Play Episode Listen Later Apr 8, 2019 9:29


Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of April 8, 2019. Let’s see what changed while you weren’t looking.   -Are you one of those people that talks to the commercials when they come on TV? “Hey cartoon of lower back pain illustrated by little lightning bolts around it, that’s exactly what I feel like! Can your solution really help me?” If so, sure your family is very worried about you but you’ll love this news. When you’re listening to music or a podcast on Pandora, you might soon be able to talk to the ads you hear, and they’ll listen. Maybe you’ll say, “Hey ad, please email me more information about what you’re talking about.” Or maybe you’ll say, “Not interested. I don’t believe that non-stick frying pan is really coated in diamonds.” Later this year, in the year of our Lord 2019, Pandora will do a beta test with Instreamatic, which is a company called Instreamatic. The ad unit will listen and respond to voice commands. Will it work? Probably as well as Siri, Alexa and all those things who I’m sure always completely understand what you’re saying so you don’t have to repeat it three times. But Instreamatic says it uses those magic letters AI to anticipate your intent — sometimes even before you say anything to the ad. It will assume it knows what you want better than you do. But check it out, this ability to dialogue with ads has the potential to solve what’s been a really huge, even a large problem for audio ads. You can’t click them. It’s called the “Click Challenge,” which sounds like a game show that would be hosted by Howie Mandel. But by being able to tell the audio ads I love you or I never want to hear from you again, it helps marketers know they need to change their creative or improve their targeting. And of course it means streaming audio like podcasts can get full credit as an advertising medium that works. Instreamatic colluded with a Russian broadcast, and that experiment showed this can even increase ad revenue. They ran voice-activated ads in December that represented just 1% of the impressions, but…those few voice-activated impressions brought in 10% of total audio revenue for the show for that month. I don’t have any ads in this podcast, but you’re welcome to yell at it if you want. http://www.insideradio.com/free/pandora-listeners-may-soon-be-talking-back-to-the-ads/article_712b6420-5567-11e9-bdc4-6fce638705c4.html   -Hey CMO, what’s the trouble kiddo? Did you have a bad dream? Is something bothering you? The answer is yes it is. CMOs do worry, in secret. So Kapost did a survey at the CMO Summit in Denver, Denver – Home of the people who live there, asking CMOs what keeps them up at night. The answers were honest and not entirely surprising, so if you’re a CMO, see if you agree and when you wake up in a panic, you’ll know you’re not alone. They worry Is My Messaging On-Brand? Most CMOs said no, it’s not. We can’t be sure we’re on brand or on message, and that’s IF we even have a clear brand personality or key messaging someone is watching out for. Yet they find the prospect of a content audit big and scary. C’mon it’s a good thing, it’s not like a tax audit. SiriusDecisions says 65% of all content is completely wasted because the company doesn’t know it exists, doesn’t know where to find it, or it’s old, or it’s now wrong. Another thing they worry about is Are My Teams Aligned? Accenture says 4 in 5 marketers don’t even know for sure what their content objectives are. Teams in silos are winging it and doing their own thing and shoving stuff out ad hoc, they’re checking the box. And they worry Is Everyone on My Team Working toward Strategic Goals? The answer is most likely not. Marketing teams think only about the channel or team they’re supporting in the moment. Strategy, if there even is one, get sacrificed quickly just to get stuff out the door. The result is very confused customers getting weird and disjointed experiences from the brand. https://marketeer.kapost.com/marketing-leaders-questions/   -Ah, the ability to fast forward and rewind to wherever you want to be while watching a video. Pretty basic thing right? Instagram didn’t think so, cause you can’t do that when you’re watching a video there. Oh sure they let you do it for videos on IGTV, but on the ones that show up in your feed, not so much. And it’s not like they don’t know it’s wanted. Users have been asking about it and for it a long time, scratching their heads, asking, “Why is this not regarded as important by you guys?” Well if you ask long enough, good things might happen. The scuttlebutt skinny word on the street is they’re testing putting a seek bar on videos in the feed. But just in the feed, not as part of an Instagram story. So if you’re an Instagram fan you can go on just about every other video platform there is and start practicing; forward, backward, forward, back. What control! What raw power! https://www.theverge.com/2019/3/29/18286805/instagram-video-seek-bar-scroll-playback-feature   -Email is a pretty darn solid distribution channel for content. And if you don’t believe that let us help you with 13 email marketing stats put out recently by Convince & Convert. Actually I’m only going to give you 7 because this is the Content Marketing Quickie and I don’t want to change it to the Longie. 1. The average subject line is a little over 43 characters. Short & powerful people. Long subject lines are a real issue on mobile and with many email service providers who won’t even show long ones. 2. Over 347B emails will be sent and received by 2022, that’ 78B more than 2018. So it’s competitive out there and your only hope is great email content. 3. 68% of Millennials say promo emails influenced a purchase. In fact it was the most effective of all the methods studied. 4. 56% of emails are read on iPhones or Gmail. So avoid large image files and long paragraphs. And Gmail users can Snooze you now, so you need to convey some sense of urgency. 5. The average email open rate across all industries is 20.81%. It ain’t a great number, but at least now you know if you’re average. 6. 73% of email marketers send emails at least weekly. Frequency’s a gamble. You win if people like them and you’re staying top of mind, you lose if your emails are bad because people will eventually be annoyed enough to unsubscribe. 7. 55% of consumers like emails with relevant products and offers. That’s kind of a no brainer but it does show personalization and showing items that match preferences is the game, and it’s a data game. Isn’t that right Dave? See, I tried to personalize. Surely one of my listeners is named Dave. https://www.convinceandconvert.com/digital-marketing/email-marketing-statistics/   That’s the Content Marketing Quickie for this week. Be that person that turns your followers on to something half decent, share the link to this podcast and then you can discuss whether or not I’m annoying. And we’ll see what happens next week.

Des Ondes Vocast
Raconte M40

Des Ondes Vocast

Play Episode Listen Later Sep 30, 2018 28:25


Episode du podcast 'Des Ondes Vocast' enregistré fin septembre 2018.❖ Le tour des ondes, le zapping radio/podcast : 'Franck Ferrand Raconte' sur Radio Classique, 'Hondelatte Raconte' sur Alexa et le podcast natif '3H56 - Le premier homme sur la Lune' par Europe 1 Studio, TVNR (Radiokawa).Sources/crédits : Franck Ferrand Raconte [https://www.radioclassique.fr/radio/emissions/franck-ferrand-raconte/], Hondelatte Raconte sur Alexa [https://www.amazon.fr/lagardere-active-Hondelatte-raconte/dp/B07GRCF7YB], 3h56, le premier pas de l'homme sur la Lune [http://www.europe1.fr/societe/podcast-3h56-le-premier-pas-de-lhomme-sur-la-lune-la-serie-inedite-arrive-sur-europe-1-3749771], TVNR [http://www.radiokawa.com/tv-cinema/tvnr]❖ L'actu débat : Parle-t-on assez de la radio dans les médias ?❖ La radio a tout pour réussir, l'édito innovation radio : Parlons d'assistants vocaux, monétisation et nouveaux modèles économiques pour l'audio en ligne. ➡️ Article Medium complémentaire [https://medium.com/@anthonygourraud_14824/innoradio-septembre-2018-le-point-innovation-radio-5d19583500d6]❖ Les archives du fond du placard : Focus sur la mythique radio Maxximum, fusionnée avec Métropolys pour devenir M40 (également disparue, rebaptisée RTL2).Sources/crédits : Radioscope, anciennes grilles [http://www.radioscope.fr/lien/envrac/cimetiere/index.htm]Voix off : Estelle Hubert [http://estellehubert.com]ContactPar mail : contact@vocast.fr [https://www.vocast.fr/contact.html]Twitter : @AnthonyGourraud [https://twitter.com/AnthonyGourraud]© Des Ondes Vocast, le podcast sur la radio d'hier et de demain [https://vocast.fr/desondes] - 2018

The Voicebot Podcast
Stas Tushinskiy CEO Instreamatic Talks Ad Monetization for Voice - Voicebot Podcast Episode 35

The Voicebot Podcast

Play Episode Listen Later Mar 25, 2018 55:33


Stas Tushinskiy is CEO and co-founder of Instreamatic.ai. The company today delivers audio ads that consumers can interact with by voice on mobile and hopes to do the same on smart speakers when the voice assistant platforms update their advertising policies. Instreamatic was recently named a finalist for the Accelerator Pitch award at South by Southwest. Stas previously founded Unisound which developed audio advertising technology for streaming music services. He also has a background in eCommerce and gaming. He earned bachelor's and masters degrees from the Higher School of Economics of the National Research University in Moscow. 

The Voicebot Podcast
Voicebot Podcast Episode 25 - CES 2018 Recap with All-Star Panel

The Voicebot Podcast

Play Episode Listen Later Jan 15, 2018 61:52


The consumer electronics show (CES) is visited annually by 180 thousand people and many of the big names in tech have a large presence. CES 2017 was largely regarded as a triumph for Amazon Alexa and was instrumental in raising awareness about voice assistants and how they will fit into the future lives of everyday consumers. It is fair to say that CES 2018 put voice technology on display in an even bigger way with Amazon joined by Google, Samsung, Sony, LG, Toyota, Hyundai and just about every electronics and automotive supplier that attended. This week's podcast is four people who were there discussing what they saw and what it means.

Adriel's Curious City
Stas Tushinskiy

Adriel's Curious City

Play Episode Listen Later Aug 19, 2017 60:43


Today on the podcast is Stas Tushinskiy. Stas a Russian born, educated, and trained entrepreneur. After starting his voice advertising company, Instreamatic, in Russia in 2014, he grew it to 8 employees before deciding that it was time to move his company to San Francisco- the admitted tech capital of the world. This conversation with Stas ranges from what it’s like to be an entrepreneur in Russia to why voice will take over the communications industry, perhaps entirely replacing messaging in the next 5-10 years. This was a particularly interesting episode because of my own Russian background, which I describe at the beginning, and because Stas really is on the forefront of how we will interact with our devices.