Uncooked

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly's story is packed with actionable insights on marketing strategies and tips for how to know your audience.   Key Takeaways: Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level. Marketing in the Clean Beauty Space: Hear how Gilly's organic approach to marketing helped her reach the shelf at Whole Foods. Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.   This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.   About our Guest: Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at www.gillysorganics.com, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S.   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client's energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show.   Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone's day with good energy. Her story is a testament to the power of perseverance and intention.   Key highlights of what we cover: How bootstrapping, passion and self-discovery shaped Vikki's business journey How taking bets on yourself is the best gamble of all Why focus + perseverance is the secret formula every business owner needs   About our Guest: Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.   You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar    Try out VK Energy Bar at www.vkenergybar.com   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

In this episode, we're introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers.   Key highlights of what we cover: The Power of Creating Emotion with Virtual Reality How to Compete in the Landscape of Virtual Storefronts What the Future of Retail Looks Like with Obsess   About our Guest: Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.   Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/   Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/   Visit the Obsess Website: https://obsessar.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

This week I'm discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose. Some highlights of what we cover: How Podium was built from within the CrossFit community Why supplement brands are so hard to trust How Podium places lots of bets and feeds the marketing winner The importance of treating consumers like VIPs when launching a new brand How having a long-term vision relies in being hyper-intentional in business   About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum.   Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/ Find out more about Podium: https://www.321podium.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

Today's unfiltered truth comes from my guest, Ian Stewart, the CMO of Wedge Brands. Wedge Brands is a Private Equity firm run by surfers, who manages a portfolio of outdoor brands that includes Xcel Wetsuits. Wedge Brands has a unique model, focusing on providing back-office support to share across the brand portfolio, so owners can focus on growth, not logistics. This episode is a masterclass in brand building through e-commerce, from Ian who has done it his entire career. He's stood behind the most iconic brands of our culture such as Nike, Coca-Cola, Converse, TOMS Shoes and MTV. Don't miss this conversation where we discuss how to fix your abandon cart rates and convert more customers in the sales funnel. We also digress and touch upon what makes surfing a “Zen” activity. Some highlights of what we cover: How Wedge Brands helps build businesses for the long-term How Ian applies his iconic expertise to the brand portfolio The importance of being a patient and consistent marketer Successful blocking and tackling tactics of an e-commerce business   About Ian Stewart: Ian Stewart is the CMO of Wedge Brands, a private equity firm managing a portfolio of surf and snow brands that includes Xcel Wetsuits. Prior to Wedge, Ian was the CMO of TOMS Shoes, VP Marketing UGG, and VP Marketing Converse. Ian has also worked in marketing roles at MTV and Coca-Cola.   Connect with Ian on Linkedin: https://www.linkedin.com/in/iansb77/ Check out Xcel Wetsuits here: https://xcelwetsuits.com/  Check out here: https://wedgebrands.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

We're ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he's using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he's focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  Some highlights of what we cover: How Jed is laying the groundwork as a new leader by focusing on purpose first Why Kenneth Cole is focused on social advocacy as part of his brand mission How Kenneth Cole's bootstrapping beginnings impact the brand purpose today The importance of incorporating brand values into the product details   About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker's award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company's investments.   Learn more about Kenneth Cole and Jed here:   Kenneth Cole: Twitter: https://twitter.com/kennethcole IG: https://www.instagram.com/kennethcole/ LinkedIn: https://www.linkedin.com/company/kenneth-cole-productions/   Jed Berger: Twitter: https://twitter.com/jedberger?lang=en IG: https://www.instagram.com/jed.berger/?hl=en LinkedIn: https://www.linkedin.com/in/jed-berger-273b734/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms stereotypical jars and baggies on every level. Lance shares how his grassroots marketing efforts are focused on navigating the Wild West of the booming cannabis industry through education, establishing trust with growers, and breaking stereotypes along the way. Some highlights of what we cover: How stereotypical sandwich bags impact the highest quality cannabis Why you'll never see a Grove Bags ad on Facebook The details of Lance's bottom-up and top-down marketing strategy How Grove Bags is disrupting the perception of cannabis users and demanding industry innovation   Lance C. Lambert spent years cultivating brands and telling stories in the digital media and marketing space prior to shifting his expertise to the legal cannabis industry in 2013. He has had a strong focus on marketing and business development ever since, taking several brands global. In 2022, he was named Chief Marketing Officer at Grove Bags, where he was tasked with growing the company's footprint at home and abroad. As a cancer survivor having grown up in Northern California, he embraces and actively advocates the benefits of cannabis.   Connect with Lance: LinkedIn: https://www.linkedin.com/in/lanceclambert/ Grove Bags LinkedIn: https://www.linkedin.com/company/grove-bags/ Grove Bags IG page: https://www.instagram.com/grovebag Grove Bags YouTube page: https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they're just giving people what they want. This week my guest is St. Elmo's VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo's Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today's customers. Some highlights of what we cover: How St. Elmo's moved beyond the physical walls of the restaurant and into retail Why you'll never see a St. Elmo Steak House in Las Vegas Bryn's simple formula for engaging content How to be a brand that adds value, without being a value brand   About Bryn Jones: He's the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.   Learn more about St. Elmo's and purchase a signature cocktail here: https://www.stelmos.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan's vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  Some highlights of what we cover: How to navigate a marketing strategy for “dangerous goods” Inviting your audience to be “part of the club” Why product longevity is important to customer loyalty The future of The James Brand and what you carry in your pockets   Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children.    Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/   Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

Look in your pocket or bag right now. Go, on…we'll wait. Ryan Coulter from The James Brand believes what we carry every day says something about who we are. Do you need to be professional helicopter pilot or a mountaineer for permission to carry a pocketknife? We say, ‘heck no'! The James Brand is challenging traditional ideas of who is part of the modern knife community and why you might want to be a part of it too.   We discuss how The James Brand is making carrying a pocketknife cool for the everyday person outside of the hunting and fishing audience. We dig into audience targeting, product innovation, and how to be a challenger brand in “Knife Town”, Oregon.   Some highlights of what we cover: How to find your brand's white space The importance of simplicity in product innovation Why The James Brand chose to set up shop in a highly competitive community How challenger brand's have unique permissions legacy brands do not   Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children.    Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/   Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

On our last episode Michael Ventura shared how his methodology of marketing helped organizations navigate change, improve customer experience, and generate revenue. But as Uncle Ben famously said, “with great power, comes great responsibility.” Listen in as Michael returns to discuss the social responsibility of marketing with empathy and how you can maintain your moral code while gaining powerful insights and being a value to your brand.   Some highlights of what we cover: The three types of empathy and how to use them The difference between manipulation and understanding How to reform your questions for deeper insights The true value of a good consultant   About Michael Ventura: For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.   You can connect with Michael in the following ways: Website: www.MichaelVentura.co Archive: www.ConsolidatedEggs.com Instagram: www.instagram.com/themichaelventura LinkedIn: linkedin.com/in/mvmvmv/ If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

Have you ever brought home a new purchase, only to realize the product designers really missed the mark? We might even say aloud, “what were they THINKING?” My latest guest has created tools and practices every business can employ to avoid these disastrous experiences. The tool is empathy. On this week's episode Michael Ventura an author, speaker, and empathy facilitator, joins me to discuss how he's fine-tuned a methodology to turn human understanding into an invaluable business tool.   Some highlights of what we cover: How empathy can be a revenue driver for businesses developing products or services How to ensure empathy practices become part of company culture How to create a welcoming environment for consumers to share their deepest concerns   About Michael Ventura: For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.   You can connect with Michael in the following ways: Website: www.MichaelVentura.co Archive: www.ConsolidatedEggs.com Instagram: www.instagram.com/themichaelventura LinkedIn: linkedin.com/in/mvmvmv/   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

To start a BBQ restaurant, do you need a passion for food or a passion for opportunity? Restaurateur Thomas Ward has both. He grew up immersed in the food industry and honed his skill for entrepreneurship with his flagship bbq joint called Pig Floyd's Urban BBQ. In this episode we explore how he cultivated his passion for building businesses and assessing risks – both in business and on the menu. We'll also dig into how Thomas motivates his employees to stay and actually be excited for new restaurant openings – a rarity in today's restaurant scene.   Some highlights of what we cover: How entrepreneurial grit can lay the groundwork for success How Thomas navigated the mindset shift from owner to leader The importance of creating brand equity from the start Why vulnerability and customer connection are critical for building a brand purpose rooted in truth   About Thomas Ward: After enjoying success in a food truck endeavor, Thomas Ward (aka “Pig Poppa”) opened his first brick-and-mortar restaurant, Pig Floyd's Urban BBQ in 2014 in Florida's Mills 50 district.    Thomas is working on expanding Pig Floyd's and transcending the usual restaurant experience. He is also the host of ‘Beyond the Smoke,' a podcast focusing on the stories and insights of building a business.   Learn more about Pig Floyd's Urban BBQ here: https://www.pigfloyds.com/   Listen to ‘Beyond the Smoke' here: https://www.pigfloyds.com/podcast   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

Anyone can create something to sell, but will someone actually buy it? That's the golden question for VC co-founder Drew Leahy and his team at Hawke Ventures. On today's episode of Uncooked, we're diving into how this marketing-savvy firm finds great businesses to invest in and how having a marketing team on your side from day one can make or break a startup's success. If you're in the early stages of your business or looking for investors, you won't want to miss this conversation.   Some highlights of what we cover: How an investor can provide more resources than just a paycheck Questions you should be ready to answer when looking for an investor Why it's never too early to create a brand purpose statement The 3-ingredient formula for outmaneuvering your competition   About Drew Leahy: Drew Leahy is a 2-time venture-backed operator and 2-time founder, who has managed 2 family offices and is now the managing partner of 2 funds at Hawke Ventures. With currently $30M AUM, Drew works with founders on growth marketing and product-market-fit. On the community and impact side, Drew runs the Hawke Fellows Diversity program where he teaches 2 cohorts of venture capital training a year, runs the FAMILY MONIES podcast for family offices and venture capital, and sat on the board of MusicUnites in Los Angeles for 8 years. He currently lives in Denver, CO with his fiance and dog Zoe, loves to snowboard and play music, and you will definitely catch him at concerts.   You can connect with Drew in the following ways: Linkedin: https://www.linkedin.com/in/drewleahy/ Twitter: twitter.com/hawkeventures   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

You know what they say, a way to a consumer's wallet is… through their heart? At least that's what emotional marketing expert Brian Gregory has found when creating Admanity's algorithm for The ADMANITY® Protocol. In this episode of Uncooked we're diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. Some highlights of what we cover: Why finding the right formula is critical for marketing success How to trigger customer emotions in a positive way The power of the inner child when it comes to purchasing power How to use technology to build your branding toolbox FREE OFFER TO LISTENERS OF UNCOOKED: To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you're a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar! About Brian Gregory: Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com   Hey listeners✋

Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we're here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between and brands and consumers as well as how your organization can strengthen your listening abilities and help loyal customers see the humanity behind your brand. Some highlights of what we cover: How voice ads are creating real-time conversations between customers and brands Why it's important to focus on the “messy middle” of consumer feedback How highly specified feedback creates an opportunity for micro shifts in messaging The new role AI can play in your marketing department About Stas Tushinskiy: Stas Tushinskiy is CEO and Co-Founder of Instreamatic, based in Palo Alto, CA. Prior to Instreamatic, Stas built a leading digital audio ads sales house in Eastern Europe. Connect with Stas on Linkedin: https://www.linkedin.com/in/stas-t/ https://www.linkedin.com/company/instreamatic You can learn more about Instreamatic here: www.instreamatic.com Start a conversation with us using our new Speaky link: https://thespeaky.com/voice/TEVUMCLE/?r=628710 Get your own Speaky link here: thespeaky.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

There's a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I'm sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.   Some highlights of what we cover: How simplicity and refinement can be communicated in business systems and brand purpose Why entrepreneurship can be a delicate balance of risk and confidence How to apply lessons from Jazz music to your customer experience Why Dave loves innovation but sticks to tradition within his organization What a wine-stained guitar can do for long-term customer loyalty About Dave Miner: Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We're sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards. In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville. You can learn more about Miner Family Wines here: https://minerwines.com/ If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Over the past few months we've had riveting conversations with brands who have mastered the art of brand loyalty. We've discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week's episode we're recapping the sage lessons we've learned in our customer-centric journey so far.   Some highlights of what we cover: How to use brand purpose as a guide to make key business decisions with Leeway Home Why understanding the science of attraction can help you attract customers and create brand loyalty with Prince Ghuman, co-author of Blindsight What it looks like to create a company based on representation and change with BE.U.TYMRK.D co-founders Shellise Josephs and Kadene Brown The importance of focusing on customer experience with Wood Fire Food Co. How to build a business based on how you want your customers to feel with Gideon's Bakehouse   Listen to the full episodes of Season 2 so far: Leeway Home (P.1): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-1-unboxing-consumer-needs-through-customization/id1535090919?i=1000544916467 Leeway Home (P.2): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-2-unboxing-consumer-needs-through-customization/id1535090919?i=1000548216046 Blindsight (P.1): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-1-the-science-behind-why-consumers-really-buy/id1535090919?i=1000549642433 Blindsight (P.2): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-2-the-science-behind-why-consumers-really-buy/id1535090919?i=1000550452519 U.TYMRK.D (P.1): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-1-setting-a-new-standard-for-beauty/id1535090919?i=1000551942320 U.TYMRK.D (P.2): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-2-setting-a-new-standard-for-beauty/id1535090919?i=1000552559979 Wood Fire Food (P.1): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-1-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000555582037 Wood Fire Food (P.2): A Three Ingredient Story of Brand Loyalty:https://podcasts.apple.com/us/podcast/wood-fire-food-p-2-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000556270828 Gideon's Bakehouse: A Palatable Love Letter To A Community: https://podcasts.apple.com/us/podcast/gideons-bakehouse-a-palatable-love-letter-to-a-community/id1535090919?i=1000560254724 Links to our Guests: Leeway Home: https://leewayhome.co/ BEUTYMRKD:https://beutymrkd.com/ Prince Ghuman: https://www.popneuro.com/ Wood Fire Food: https://www.woodfirefoodco.com/ Gideon's Bakehouse: https://www.gideonsbakehouse.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon's Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We'll break down insights into the role of social media and the platform he's built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community.   Some highlights of what we cover: How an immersive experience started with understanding how Steve wanted people to feel in his space How the Gideon's Bakehouse brand reveals their raw truth in obsessing over the visual details Why a bakery is just the beginning of the Gideon story   About Steve Lewis: Steve is the owner and creator of Gideon's Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon's Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon's Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White. Check out Gideon's here: https://gideonsbakehouse.com/     If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Have you ever looked around and realized that you never wanted a moment to end? This week Chef Daniel Sabia returns to discuss how he cultivates those moments by understanding what his ideal client wants out of a food experience. He shares how he overcame the fears and uncertainties that come with entrepreneurship by focusing on his vision of a stronger community connected by food. Tune in to discover why transparency is key and how you can create a cohesive, on-brand message for all prospects by focusing on your ideal client first. Some highlights of what we cover: How to categorize and identify ideal client behavior How Daniel's “in the moment” style raises the stakes of a dining experience Why it's critical to look at your business and ask how can it be a bigger platform to support other creators The importance of collaborating with “competitors” to build a tight-knit community of sustainable businesses who support each other If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host of Uncooked specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or email her at: jacqueline@brandcrudo.com. About Chef Daniel Sabia: After two decades of experience in fine-dining professional kitchens and luxury events, Chef Daniel Sabia established Wood Fire Food in 2018 with a desire to cultivate deeper connections between food producers and eaters by blending his passion for design, open fire cooking, community, and localized food, to transform the dining experience.   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.   Check out Wood Fire Food here:   Website: https://www.woodfirefoodco.com/ Email: info@woodfirefoodco.com Pinterest: https://www.pinterest.com/woodfirefood/_created/ Instagram: https://www.facebook.com/WoodFireFood.co Daniel Instagram:https://www.instagram.com/danieltasabia/ Facebook: https://www.instagram.com/wood_fire_food/?hl=en TikTok: https://vm.tiktok.com/ZMRoDvuJL/ Youtube: https://www.youtube.com/channel/UCWg2POr8sjoJSp134Z4GmRQ Linked-In: https://www.linkedin.com/company/wood-fire-food/?viewAsMember=true The Knot: https://www.theknot.com/marketplace/wood-fire-food-tarrytown-ny-2042322 Wedding Wire: https://www.weddingwire.com/biz/wood-fire-food/3abc427b49862bec.html Linktree: https://linktr.ee/wood_fire_food See omnystudio.com/listener for privacy information.

Why would you hire just any food catering company, when you can hire a team dedicated to building memories around three simple ingredients: wood, fire and food? This week I'm sitting down with Chef Daniel Sabia, founder of the full-service, farm-to-table experiential caterer called Wood Fire Food Company. He shares how he built a successful business through word-of-mouth, Instagram, and letting his food tell the story. Tune in to discover how highly curated customer experiences and a solid Instagram grid, created anticipation and excitement that fueled their fast-paced growth.   Some highlights of what we cover: Why it's important to listen to where your business journey is taking you The benefits of using brand purpose to filter out business you DON'T want How your history can impact your brand values How you can start a business by knowing what you hate and doing the opposite   About Chef Daniel Sabia: After two decades of experience in fine-dining professional kitchens and luxury events, Chef Daniel Sabia established Wood Fire Food in 2018 with a desire to cultivate deeper connections between food producers and eaters by blending his passion for design, open fire cooking, community, and localized food, to transform the dining experience.   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.   Check out Wood Fire Food here:   Website: https://www.woodfirefoodco.com/ Email: info@woodfirefoodco.com Pinterest: https://www.pinterest.com/woodfirefood/_created/ Instagram: https://www.facebook.com/WoodFireFood.co Daniel Instagram:https://www.instagram.com/danieltasabia/ Facebook: https://www.instagram.com/wood_fire_food/?hl=en TikTok: https://vm.tiktok.com/ZMRoDvuJL/ Youtube: https://www.youtube.com/channel/UCWg2POr8sjoJSp134Z4GmRQ Linked-In: https://www.linkedin.com/company/wood-fire-food/?viewAsMember=true The Knot: https://www.theknot.com/marketplace/wood-fire-food-tarrytown-ny-2042322 Wedding Wire: https://www.weddingwire.com/biz/wood-fire-food/3abc427b49862bec.html Linktree: https://linktr.ee/wood_fire_food See omnystudio.com/listener for privacy information.

Shellise Josephs and Kadene Brown return to discuss how they created a product based on purpose and value for Black women. During our discussion, Shellise and Kadene share the importance of marketplace disruption, their desire to collaborate and other black beauty brands, and how to develop and navigate relationships with customers and collaborators alike.     Some highlights of what we cover: Why it's important to surround your business with supportive advisors How representation in an under-served market creates brand loyalty Why “community over competition” isn't just a buzzword How to develop a sound launch strategy with customer representation in mind Check them out: https://beutymrkd.com/   About Shellise and Kadene: Shellise Josephs is the Co-Founder of BE.U.TYRK.D and an Executive Director at Morgan Stanley. Shellise has a B.S. in Finance from the University at Buffalo and an M.S. in Finance from John Hopkins University. She has over 10 years of experience in Financial Services and Consumer Regulations.   You can connect with Shellise via Linkedin: https://www.linkedin.com/in/shellisejosephs/   Kadene Brown is the Co-Founder of BE.U.TYMRK.D and a Senior Manager at Morgan Stanley. Kadene has a B.S. in Finance and Marketing from Suffolk University and an MBA from Fordham University. She has over 10 years of experience in Financial Services and Big 4 Consulting.   You can connect with Kadene via Linkedin: https://www.linkedin.com/in/kadeneybrown/   If you're a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Imagine always visiting a beauty counter, only to leave empty handed because there aren't any products for your skin tone. Today I'm speaking with co-founders Shellise Josephs and Kadene Brown of the company they call BE.U.TYMRK.D. It's an online marketplace that curates beauty products for black women, so they can be exposed to black beauty brands often missing in retail. We discuss how their accidental meeting in a ladies room led them to partnering up to better address representation for women of color in the beauty industry.   Some highlights of what we cover: How their curated subscription boxes are a creative solve to a long-standing problem Why it's critical for customers to see themselves in a brand's promise How equal product representation starts with inclusive hiring at the brand, retail and ad agency levels Check them out: https://beutymrkd.com/   About Shellise and Kadene: Shellise Josephs is the Co-Founder of BE.U.TYRK.D and an Executive Director at Morgan Stanley. Shellise has a B.S. in Finance from the University at Buffalo and an M.S. in Finance from John Hopkins University. She has over 10 years of experience in Financial Services and Consumer Regulations.   You can connect with Shellise via Linkedin: https://www.linkedin.com/in/shellisejosephs/   Kadene Brown is the Co-Founder of BE.U.TYMRK.D and a Senior Manager at Morgan Stanley. Kadene has a B.S. in Finance and Marketing from Suffolk University and an MBA from Fordham University. She has over 10 years of experience in Financial Services and Big 4 Consulting.   You can connect with Kadene via Linkedin: https://www.linkedin.com/in/kadeneybrown/   If you're a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

That urge to give your car a name or buy a dented product because it “looks sad” is the reason why companies invest so much time and energy into the personality of their brand. Today author Prince Ghuman returns to discuss how a compelling brand purpose is making room for smaller brands in the marketing landscape, what a celebrity endorsement can really do in terms of marketing appeal, and how companies are redefining what a brand experience means.   Today we're discussing how companies use neuromarketing principles to make key decisions about strategy, brand purpose, and how they operate as business.   Here's what we cover: How companies are overcoming mistrust in advertising through experiences Why the personification of a brand plays into our basic human instincts Ineffective strategies companies are using to create trust that actually do the opposite About Prince: Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.   His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy.    You can learn more about Prince: LinkedIn: https://www.linkedin.com/in/princeghuman/ The Book: getbook.at/BLINDSIGHT (case sensitive) The Bootcamp: www.popneuro.com/neuromarketing-bootcamp The Blog: www.popneuro.com/neuromarketing-blog   If you're a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Neuromarketing is helping brands understand the nuances of what consumers want by reading between the lines of what they say vs. how they act. My guest Prince Ghumanhas literally written the book on how to navigate the brain patterns of consumers, and he's here to tell you all about it. He is the co-author of the fascinating book titled Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains. Today we explore the role that brain science can play in crafting and executing marketing strategy, as well as the key things we're missing when it comes to understanding our ideal consumer. Here's what we cover: How neuroimaging can help test campaigns with greater accuracy The first step to incorporating neuroscience into your marketing plan How neuromarketing addresses Maslow's Hierarchy of Needs The dissonance between what consumers say and what they mean when it comes to feedback About Prince: Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains. His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy.  You can learn more about Prince here: LinkedIn: https://www.linkedin.com/in/princeghuman/ The Book: getbook.at/BLINDSIGHT (case sensitive) The Bootcamp: www.popneuro.com/neuromarketing-bootcamp The Blog: www.popneuro.com/neuromarketing-blog   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I'll pose it to our community. If you'd like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

The Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas return to discuss the process of developing a brand message and the role it plays in bringing a team together. Listen in as Jacqueline, Lyle, and Sam dive into the nuts and bolts of brand development, translating your idea from cool idea to actual product, and the most efficient way to communicate your ideas with your team.   About Lyle: A veteran business professional, Lyle Maltz graduated from Yale University, continuing his education at Columbia University, where he received his MBA. After years heading Vera Wang's global licensing business, he left to gain a greater understanding of consumer insights and market research, and how they could best be used to drive growth strategy. He served as a Director at Kantar, then a part of the WPP family, working with luxury, lifestyle and retail brands to develop their marketing strategies. His clients included Tiffany, Ralph Lauren, Chanel, Estee Lauder, L'oreal and Michael Kors. Learning from his past professional experience, Lyle saw an opportunity to reinvigorate the dusty tabletop space, a category in which the customer experience hadn't changed in decades. By developing a deeper understanding of today's consumer and their modern mindset, Lyle is excited to build Leeway into a brand that seeks to understand the consumer and what they want.   About Sam: An influencer in his own right, Sam Dumas began his career at Vanity Fair Magazine, climbing the ranks in a few short years to become the experiential lead for the magazine's top events & initiatives. In January of 2018, Sam was tapped by Bumble CEO & Founder Whitney Wolfe Herd to become Co-Founder and Head of Brand of Chappy, Bumble's Gay Dating app. Sam built Chappy into a strong stand-alone brand that helped re-define digital dating amongst gay men. In late 2019, as part of Blackstone Group purchase of Magic Lab, the umbrella company that owned both Bumble and Chappy, Chappy's user base merged with Bumble's under a single, more inclusive app. Sam stayed on as LGBTQ advisor to Bumble to ensure a thoughtful and strategic transition, while setting his sights on his next startup. As an avid consumer of the homewares category, and armed with the passion ignited by his previous roles with brand building, he set his sights on building the next experience-led, consumer driven lifestyle brand that addresses the needs of the home customer.   About Leeway Home: Leeway Home is a direct-to-consumer homewares brand rewriting the rules of home, starting with all-in-one kits to set your table. We combine ceramics, glassware and flatware into simple boxes, thoughtfully designed for you and how you live. Whether you're in a big city or a small town, single or married, an at-home cook or professional takeout orderer, everyone has a seat at the table with Leeway Home. You do you—we'll do the rest.   You can learn more about Leeway Home here: https://leewayhome.co/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I'll pose it to our community. If you'd like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today's episode of Uncooked Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas, share how they customized their business model to meet the rising needs of non-traditional buying habits of today's generation of consumers. Listen in as Jacqueline, Lyle, and Sam explore consumer needs vs. societal expectations, creating a business built on personal beliefs, and the importance of understanding your Brand Purpose in order to create a product your consumer loves.   About Lyle: A veteran business professional, Lyle Maltz graduated from Yale University, continuing his education at Columbia University, where he received his MBA. After years heading Vera Wang's global licensing business, he left to gain a greater understanding of consumer insights and market research, and how they could best be used to drive growth strategy. He served as a Director at Kantar, then a part of the WPP family, working with luxury, lifestyle and retail brands to develop their marketing strategies. His clients included Tiffany, Ralph Lauren, Chanel, Estee Lauder, L'oreal and Michael Kors.   Learning from his past professional experience, Lyle saw an opportunity to reinvigorate the dusty tabletop space, a category in which the customer experience hadn't changed in decades. By developing a deeper understanding of today's consumer and their modern mindset, Lyle is excited to build Leeway into a brand that seeks to understand the consumer and what they want.   About Sam: An influencer in his own right, Sam Dumas began his career at Vanity Fair Magazine, climbing the ranks in a few short years to become the experiential lead for the magazine's top events & initiatives.   In January of 2018, Sam was tapped by Bumble CEO & Founder Whitney Wolfe Herd to become Co-Founder and Head of Brand of Chappy, Bumble's Gay Dating app. Sam built Chappy into a strong stand-alone brand that helped re-define digital dating amongst gay men. In late 2019, as part of Blackstone Group purchase of Magic Lab, the umbrella company that owned both Bumble and Chappy, Chappy's user base merged with Bumble's under a single, more inclusive app. Sam stayed on as LGBTQ advisor to Bumble to ensure a thoughtful and strategic transition, while setting his sights on his next startup.   As an avid consumer of the homewares category, and armed with the passion ignited by his previous roles with brand building, he set his sights on building the next experience-led, consumer driven lifestyle brand that addresses the needs of the home customer.   About Leeway Home: Leeway Home is a direct-to-consumer homewares brand rewriting the rules of home, starting with all-in-one kits to set your table. We combine ceramics, glassware and flatware into simple boxes, thoughtfully designed for you and how you live. Whether you're in a big city or a small town, single or married, an at-home cook or professional takeout orderer, everyone has a seat at the table with Leeway Home. You do you—we'll do the rest.   You can learn more about Leeway Home here: https://leewayhome.co/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I'll pose it to our community. If you'd like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Season 2 of Uncooked begins with a behind-the-scenes conversation between our host, Jacqueline Lieberman and podcast production team member AJ Lund. Listen in as Jacqueline shares the most surprising insights from season one, why Blackwing pencils might beseeing a spike in sales, and how every product from makeup to canned peas has the potential to create loyal, loving fans. What burning questions do you have about branding and the marketing industry? Leave a review with your question and I'll pose it to our community. If you'd like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. Anastasia Leng is the Founder & CEO of CreativeX. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world’s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.   You can learn more about Anastasia and CreativeX at https://www.creativex.com or on LinkedIn: Anastasia Leng | LinkedIn.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and how considering the context of your nostalgia marketing in the bigger cultural picture.  As the former Associate Publisher, Heidi led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better   You can connect with Heidi in the following ways: https://www.linkedin.com/in/heidiwaldusky/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.   HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before “Women in STEM” was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it—and got it—pioneering one of the company’s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.   She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture. Rubinstein designed HAYVN to be just that—a “haven” for women to “connect, create and get stuff done.”   You can connect with HAYVN in the following ways:   Contact Felicia: felicia@hayvn.com 833-HAYVNLY 833-429-8659 LINKEDIN: https://www.linkedin.com/in/feliciarubinstein/   Contact HAYVN: LINKEDIN: https://www.linkedin.com/company/hayvn INSTAGRAM: @hayvncoworking FACEBOOK: https://www.facebook.com/HAYVNcoworking/ TWITTER: https://twitter.com/HayvnC   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Today on Uncooked, I’m sharing key insights of the past few episodes and how brands are finding innovative ways to adapt and communicate with consumers today. Tune in to hear the highlights of conversations on Ember’s temperature-controlled mugs, why GreenPal is the Uber of Lawncare, and why you need to meet SUZY, the human face of Consumer Intelligence. We’ll also dive into my thoughts on emerging post-pandemic trends and learn how a startup called Proud Ounces is getting new moms back to work.   You can listen to the full episodes here: Brand Spotlight: Ember Tech Co. - https://podcasts.apple.com/us/podcast/brand-spotlight-ember-tech-co-what-temperature-do-you/id1535090919?i=1000509171064   Brand Spotlight: GreenPal - https://podcasts.apple.com/us/podcast/brand-spotlight-greenpal-how-uber-lawncare-services/id1535090919?i=1000510248264   SUZY - https://podcasts.apple.com/us/podcast/suzy-the-human-face-to-consumer-intelligence/id1535090919?i=1000512156565   Raw Take: Post-Pandemic Consumer Behaviors -  https://podcasts.apple.com/us/podcast/raw-take-i-see-signs-of-restlessness-a-little-hedonism/id1535090919?i=1000513131036   Raw Take: #2020 Nostalgia - https://podcasts.apple.com/us/podcast/raw-take-2020rewind-nostalgia-trends-expected-to-stick/id1535090919?i=1000514056184   Brand Spotlight: Proud Ounces - https://podcasts.apple.com/us/podcast/brand-spotlight-proud-ounces-helps-new-moms-get-back-to-work/id1535090919?i=1000515899933     What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode Kristen Devinney, founder of Proud Ounces, reveals how company support for breastfeeding moms returning to work creates employee retention and needed diversity. Join me as we discuss real obstacles women face and how employers can engage with Proud Ounces to create a better environment. And finally, why it’s important to educate the very top of the organization as to why pumping breastmilk at work is even a thing! Kristen is on a mission to change the reality of pumping & working for moms and the businesses that support them. After managing digital marketing campaigns for Fortune 500 clients at several advertising agencies across New York City, Kristen joined Google in 2009. She spent almost 10 years as a search specialist, sales leader and trusted partner to c-level executives working with Google to market their products and brands. She has guest lectured at both Harvard and Cornell Business Schools. You can connect with Kristin in the following ways: Website: www.proudounces.com IG: @proudounces, https://www.instagram.com/proudounces/ Twitter: @ProudOunces, https://twitter.com/ProudOunces LinkedIn: Proud Ounces, https://www.linkedin.com/company/proudounces/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.   See omnystudio.com/listener for privacy information.

Today I’m exploring key behaviors we adopted this year that are likely to be permanent and what they mean for brand marketers. And how we can already feel nostalgic for early quarantine days as the pandemic fog begins to lift in a #2020Rewind. Join me as dive into how relationships between personal and brand values are even more intertwined, and why we feel anxious about returning to “normal life”.   To read the article and manifesto by Lorraine Twohill, Google’s CMO, mentioned in this episode, click here: 5 lessons the pandemic taught Lorraine Twohill - Think with Google   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Today on Uncooked I’m exploring what brands are anticipating from “post-pandemic” consumer behaviors and the unclear promises of both lavish expenditures and a kinder, more grateful world. I also dive into the meaning behind Suitsupply’s bold “The New Normal is Coming” ad and highlight how Hotels.com is using humor to get us traveling again.    Am I the only one wondering how on earth we’re supposed to connect the indulgent parts of ourselves with the selfless compassion we’ve grown accustomed to seeing this year? Leave your thoughts in a review - I’d really love to hear from you.   If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.   See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, we’re discussing traditional research versus the value of real-time consumer feedback, brands can quickly act on. Avi Savar, President of Suzy joins me to discuss how his research platform is helping enterprise level brands better understand people’s unmet needs by providing unprecedented, regular access to consumer panels. Listen in as we cover the questions every marketer should be asking, how gamified technology reveals key behaviors and the difference between quality consumer panels versus buying a list. Avi is the President of real-time market research platform Suzy. Prior to Suzy, Avi was founder and CEO of Big Fuel, a global digital marketing agency which was acquired by the Publicis Groupe in 2011. In 2014, Avi established Savar Ventures, an advisory and investment firm, and joined venture capital firm Dreamit, where he currently serves as Partner and Board Director. Avi continues to be a leading expert who speaks globally on digital strategy, disruptive technologies, business transformation and corporate innovation. He is the author of Content to Commerce (published by Wiley), as well as an active advisor and investor in several media and technology companies.   You can connect with Avi in the following ways: Instagram: https://www.instagram.com/asksuzybiz/?hl=en Twitter: @AskSuzyBiz Linkedin: https://www.linkedin.com/company/asksuzy/ Avi's Personal links: https://www.linkedin.com/in/savar/ https://www.instagram.com/avisavar/ https://twitter.com/avisavar   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Today’s episode of Uncooked is a spotlight on entrepreneurship. Bryan Clayton reveals how he matched thousands of small businesses to home owners needing lawn care service through Uber-like technology. . No matter what business you’re in, this episode discusses the grittiness of playing the long game, the value of making customers part of the process, and why you should double down on what works in your business. Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.   You can learn more about GreenPal in the following ways: https://www.yourgreenpal.com http://linkedin.com/in/bryan-clayton-5178541b8 https://twitter.com/bryanmclayton https://instagram.com/bryanmclayton What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, we’re discovering why personalization is the key to our brand-loving hearts, starting with a tech company that helps you maintain the perfect temperature for your favorite beverage. Jolene Abbott, from Ember Technologies,joins me to discuss understanding consumer pain points, why details show that brands truly “get” us, and how to approach marketing a product you don’t know you need until you have it. As an experienced head of marketing with 15+ years of experience, Jolene Abbott is passionate about building brands that emotionally connect, developing high-functioning teams and driving meaningful business impact. At Ember, she has helped scale the disruptive consumer tech brand beyond the early adopter phase, into a thriving global business. Jolene oversees creative, brand marketing, e-commerce, digital + social media marketing, influencer, communications and retail marketing. You can connect with Jolene via LinkedIN: https://www.linkedin.com/in/joleneabbott/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I’m summarizing the highlights and key insights of this year’s episodes so far. Listen as we explore the person-to-person marketing tactics of Benedetto Guitars, why Rumpl wants to be the “Nike of blankets” and a dive into how the events of 2020 have influenced our decision-making at the highest level in 2021.   You can listen to the full episodes here: Brand Spotlight: Benedetto Guitars Part 2 - https://apple.co/3q0oYQA Brand Spotlight: Rumpl - https://apple.co/36TEdDy 2021 Marketing Trends - https://apple.co/3jx2Tqg 2021 Cultural Trends - https://apple.co/3cUq5xI   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I wanted to bring to you, cultural insights that have been swirling in my head from reports I’ve been reading lately. Insights which pertain to how the pandemic has affected our behaviors and how brands should respond to the major shifts. We’re changing as people and brand need to know how. Rafael Sternbach from Talkwalker joins me as we discuss the biggest trend to watch for in 2021, and who is behind it. Rafael is a Marketing Executive for Talkwalker in NYC. His agency experience includes digital community building and using social media analytics tools to discover niche audiences to build new business strategies. When he's not advocating to brands to build stronger connections with their audiences through social listening, you can find him riding a bike in Central Park, or roasting coffee beans out his fire escape.   You can connect with Rafael here: https://twitter.com/rafaelsternbach   Learn more about Talkwalker’s 2021 Trend Report: https://www.talkwalker.com/social-media-trends?utm_medium=referral&utm_source=uncooked-pod&utm_term=...   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally, whether or not we should be doing workout routines at our desks. As the Associate Publisher, General Manager of Marketing and Brand for Ad Age, Heidi’s priority is to collaborate across disciplines to achieve continued success for the legacy media brand. She led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better   You can connect with Heidi in the following ways: www.AdAge.com  https://www.linkedin.com/in/heidiwaldusky/   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Wylie Robinson discusses why he created a new kind of performance blanket and why “active home” is the next trend you should have on your radar. Listen in as we discover how Rumpl is developing brand recognition based on design, how the company is redefining the relationship between home and outdoors, and how his company is connecting with superfans in new ways. Wylie Robinson is the founder and CEO of Rumpl. Rumpl is known for making blankets that use the same performance materials typically found in premium outdoor gear and activewear. He lives in Portland OR, with his wife and son. When not working, Wylie can be found biking, surfing, and skiing in the pacific northwest. Wylie Robinson is the CEO and Co-Founder of Rumpl, known for making blankets that use the same performance materials typically found in premium outdoor gear and active wear.   You can connect with Wylie and learn more about Rumpl at https://www.rumpl.com/.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community.   Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.   You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase.   DW is a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic.   Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, The Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

The raw truth of a brand is always found in the origin story. On today’s episode of Uncooked, Howard Paul President and CEO of Benedetto Guitars reveals how they’ve taken Bob Benedetto’s legacy of craftsmanship into the 21st century. We’re discussing how to create an unforgettable brand among superfans who may never own a Benedetto guitar – the “holy grail” of brand loyalty.  And how the unique sound of a Benedetto makes it a self-less instrument, designed with the audience in mind. Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists. You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase. DW a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic. Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, the Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Success is less about skill and more about making something beautiful and different for the right people. On today’s episode of Uncooked, I’m sitting down with Ken Tomita CEO and Co-founder of Grovemade workspace accessories out of Portland, Oregon.  We go way deeper than the products he makes, as he shares his journey of following intuition and moving forward with zero expectations in the name of creativity. We’re discussing how an abstract art class changed the trajectory of his career, how his experience at Burning Man made him a better builder, and what it means to build a business for people who truly love your work. Ken Tomita is a passionate member of the entrepreneurial community in Portland, Oregon and is committed to making work meaningful. He is the CEO and Co-founder of Grovemade, a product design and manufacturing company.   You can connect with Ken and learn more about Grovemade at www.grovemade.com.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Before reading on, you may want to check the privacy status of your Spotify playlist. On today’s episode of Uncooked, I’m continuing my conversation with Ben Zeidler as we discuss the problem with “happy washing” emotions in today’s marketing and the revelation  Nonfiction discovered while researching how American’s experience music. In this episode Ben dives into the idea of “emotional realism,” how consumers are leaning into their emotions, and how brands can be brave and tap into those feelings. I’m also sharing my own thoughts on the value of research and how small businesses can take advantage of resources like consultants and research companies to make a bigger impact in their marketing efforts. Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research & analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.   Learn more about Nonfiction Research here: nonfiction.co   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Do you like to bend research to your will? Or  are you willing to see where the data takes you? On today’s episode of Uncooked, Ben Zeidler shares why his company is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.” In this  episode we dive into the revelations that can only come from conversations with consumers,  and asking new questions along the way. We’re also challenging marketers to see the correlation between strategic planning and bank robbing, and the powerful influence that one human experience can have on another person. Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research & analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.   Learn more about Nonfiction Research here: nonfiction.co   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Today on Uncooked, I’m reflecting on the last few episodes, revealing key insights about Gen Z decision-making, brand identity, and why we need to connect with our audiences now more than ever. I’m also sharing how brands can help our audiences find balance between our digital lives and analog lives, as well as why a brand is more than a product or service and how we can articulate that better.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy and why the new definition of service is to become equals with your consumer. There’s no better time than right now, to examine these important issues.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

What do a pencil, a folk singer named Woody Guthrie, and the Grapes of Wrath have to do with creating a cult-like following? In this episode of Uncooked, I’m speaking with Alex Poirier, Brand Manager of Blackwing Pencil Company and we’re diving into how they’ve created life-long fans by obsessing over quality and telling their brand story through their fans. Listen as Alex shares Blackwing ‘s history and how the brand was revitalized by a passion for creativity and a desire to find balance between digital and analog life. We’ll also discuss the right way to engage influencers is to actually not call them influencers at all – Blackwing just calls them customers. Alexander Poirier is first and foremost, a storyteller. Ever since he fell in love with his first book, he’s wanted to tell stories and found his fix in an unlikely place: the world of branding and business development. Alex is the Brand Manager at Blackwing, where he’s helping to build a creative culture that revolves around a pencil. He’s still telling stories, but his toolkit has expanded to include more than words. Now, Alex is telling stories through branding, product design, and content creation.   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.   See omnystudio.com/listener for privacy information.