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Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers. ## Show Notes: 0:01 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry. 1:27 - Listener Question: Targeting a Narrow Niche Market Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US. Spanky's recommendations: - Use LinkedIn for targeting employees of state agencies - Create Google ads that follow potential customers around the web - Leverage video testimonials for credibility - Utilize email campaigns with enriched data 6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign. Spanky's feedback: - Increase urgency and speed in the video - Consider using real people instead of animated characters - Create a series of short ads featuring "witness protected" store owners who are "zeros" 15:30 - Promotion for BAM (Branding, Advertising & Marketing) Spanky introduces BAM, his service for small businesses to compete with big brands on a budget. 16:41 - Listener Question: Dealing with SEO Challenges Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update. Spanky's advice: - Shift focus from SEO to storytelling and content marketing - Create blog posts with real stories of clients' experiences - Promote blog posts through Google Ads and Facebook - Consider creative offline marketing tactics, like a branded "lemon" car 29:52 - Listener Question: Event-Based Advertising for Food Trucks Charlene, a food truck owner, asks about effective advertising strategies for events. Spanky's recommendations: - Use Facebook's Ad Manager to schedule targeted ads - Start promoting events 2-3 days in advance - Create geo-targeted ads for the day of the event - Leverage location-based opportunities, even at places like universities 35:55 - Closing Remarks Spanky encourages listeners to subscribe, rate, and review the podcast.

Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep into the complex world of AI and intellectual property. Special guest and IP attorney James Smedley joins Spanky to discuss the legal intricacies of using AI in advertising. From who owns the content created by AI to the potential pitfalls small businesses might face, this episode provides valuable insights and practical advice. Whether you're a seasoned advertiser or just starting out, the Ad Nerds Podcast is your go-to source for the latest trends and expert guidance in advertising. Key Moments 00:00 - Introduction Spanky Moskowitz introduces the unique format of today's episode, focusing on AI and intellectual property with special guest James Smedley. 01:30 - AI and IP Ownership Discussion begins on the ownership of content created using AI tools. James Smedley explains the factors that determine whether the user or the tool creator holds the intellectual property rights. 04:00 - Legal Framework for AI Content Detailed analysis of how different types of intellectual property—patents, trademarks, copyrights—are affected by AI-generated content. James emphasizes the importance of understanding platform terms of service. 06:45 - Specific Case: MidJourney Example Spanky shares a personal example of creating a unique image using MidJourney and questions about IP ownership. James explains the nuances of creativity levels required for copyright protection. 09:30 - Risks for Small Businesses Using AI Addressing concerns about small businesses using AI for advertising, including the potential for confidentiality breaches and the importance of checking content for accuracy and alignment with brand messaging. 12:45 - Ethical Considerations and Deceptive Practices Discussion on the ethical use of AI-generated imagery in advertising, particularly for sensitive industries such as healthcare and senior living, ensuring truthful representation. 15:00 - Parody and Deepfakes Exploration of legal precedents and regulations concerning parody and deepfakes, highlighting the balance between creative freedom and legal restrictions. 18:30 - Practical Advice for Advertisers James provides practical advice for advertisers on how to safely and effectively incorporate AI into their marketing strategies without crossing legal boundaries. 21:00 - SBA Membership Promo Spanky introduces the Small Business Advertising Association (SBA) and its benefits, offering big agency expertise at an affordable price to help small businesses succeed. 23:00 - Closing Remarks Final thoughts from Spanky and James, including encouragement to subscribe, rate, and review the podcast on various platforms. 24:00 - Outro Spanky wraps up the episode and thanks listeners for tuning in. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers. Show Notes: 0:04 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry. 1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign Russell from New Zealand seeks advice on expanding the "Don't Be a Zero" review campaign. Spanky's recommendations: Use digital and out-of-home campaigns, including digital billboards, and create engaging and fun content. 6:30 - Discussion on Billboard Advertising Spanky discusses the efficacy and cost of billboards in the U.S. versus other parts of the world. Tips on finding underpriced billboards and making billboard messages clear and concise. 11:00 - Listener Question: Stuck in Creative Process for Branding April is struggling with overcomplicating her brand messaging. Spanky's advice: Keep it simple and memorable, focus on creating an emotional connection, and use tactile and impactful messaging. 16:30 - Listener Question: Shadow Banning on Meta Platforms Joe is dealing with shadow banning issues for boutique companies making pocket knives and other items. Spanky's solution: Create siloed accounts with unique data fields and consider moving to TikTok for organic content. 24:00 - Spanky's Thoughts on Platform Viability Discussion on the future of TikTok and the viability of using it for advertising despite current controversies. 28:00 - Promotion for BAM (Branding, Advertising & Marketing) Spanky introduces BAM, his service for small businesses to compete with big brands on a budget. Encouragement to join BAM for access to Spanky's extensive experience and expertise. 30:00 - Closing Remarks Spanky encourages listeners to subscribe, rate, and review the podcast. Sign off and thanks to listeners. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers. Show Notes: 0:04 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast. Overview of Spanky's extensive experience in the ad industry. 1:06 - Listener Question: Marketing Strategy for a Food Truck Charlene from Upstate New York seeks advice on marketing a new catering service for college students. Spanky's recommendations: Use Instagram and TikTok to create enticing food videos, build interest with testimonials, and execute a targeted 48-hour paid media push. 5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business Jim from Pennsylvania wants to attract high-value customers for his pergolas and gazebos. Spanky's advice: Retarget Google Ads data on visual platforms, use old-school tactics like lawn signs and postcards, and combine digital and traditional marketing strategies. 17:20 - Differences Between Branding and Marketing Spanky explains the key differences: Branding is long-term, builds loyalty, and creates value and feelings, while marketing is short-term, builds responses, and is transactional. 20:38 - Listener Question: Converting TikTok Followers to Paying Customers Anita from California asks how to monetize a large TikTok following for a couple's therapy business. Spanky's suggestions: Charge a nominal fee for valuable video content to increase perceived value, and follow up with a sales sequence via email. 24:25 - Listener Question: Branding Strategies for a Wealth Coach Neal, a wealth coach, seeks advice on branding in the coaching industry. Spanky's guidance: Offer valuable, microscopic content without an immediate ask to build trust and loyalty, then retarget with offers. 27:47 - Listener Question: Moving Excess Inventory for a Supplement Business Taz from Orlando needs to clear out old stock of amino acid supplements. Spanky's strategy: Conduct a blowout sale for old flavors, use targeted ads to drive traffic, and retarget with new products for upsells. 34:37 - Closing Remarks Spanky shares additional insights and wraps up the episode. Encouragement to subscribe, rate, and review the podcast. 35:53 - Outro Spanky signs off and thanks listeners. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game. 00:00 - Intro and Overview Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips. 01:20 - Breaking News: Netflix Lands Live NFL Games Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports. 03:30 - Apple's Ad Flop and Apology Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing. https://www.youtube.com/watch?v=ntjkwIXWtrc 07:15 - The Importance of Sensory Advertising Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively. 10:45 - DTC Brands and Amazon: A New Hope? Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy. 15:30 - The Downside of Technological Advancements Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout. 20:20 - Five Essentials for Crafting the Perfect Welcome Email Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine colorectal screenings, expressing gratitude for his own proactive approach, which allowed for an early diagnosis. As an asymptomatic patient, Spanky underscores the crucial role these screenings play in the detection of such health issues. With a palpable air of optimism, Spanky encourages listeners to prioritize health check-ups and not fear these procedures. Key Moments: Spanky reveals his recent diagnosis with lower colorectal cancer (00:07:00) He highlights the importance of routine colorectal screenings (00:11:45) Expresses his gratitude towards his medical team at MD Anderson Cancer Center (00:16:30) Shares the treatment plan and potential outcomes (00:22:45) Talks about the surgeries he will be undergoing (00:28:45) Emphasizes the importance of early detection and treatment (00:34:00) He ends the episode with a call to listeners to schedule their colonoscopy appointments (00:39:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a balance in today's divided societal landscape. The icing on the cake? We get an insider's peek into Apple's advertising and marketing strategies through the lens of their Big Gun, Toran. Finally, we are treated to a trip down memory lane with a nod to the iconic Spike Lee, known for his ground-breaking 90s ads, who is once again taking center stage in the industry. Key Moments: Direct-to-consumer brand Away integrates AI into marketing (1:22) First-of-its-kind partnership between X Games and Amtrak (3:09) Discussion on the challenges brands face in celebrating Pride month (5:52) Insight into Apple's advertising and marketing strategies with Toran (7:45) Reflection on the impact of Spike Lee on the advertising industry (10:01) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these trippy visions can help small businesses grow their brand. As the episode progresses, Spanky details how to utilize generative AI to supercharge digital marketing efforts and increase customer engagement. Rounding off the discussion, he sheds light on the potential applications of generative AI for small businesses, the emergence of TikTok as a new frontier of strange cultural phenomena, and the current state of the advertising world in 2023. Key Moments: Advertisers lose 23% of their programmatic ad dollars due to a lack of transparency (1:34) Introduction to generative AI and AI hallucinations (3:05) How small businesses can use AI hallucinations to grow their brand (4:36) Utilizing generative AI to boost digital marketing efforts and increase customer engagement (5:41) The potential applications of generative AI for small businesses (7:41) TikTok as the new frontier of strange cultural phenomena (9:19) The current state of advertising in 2023 (10:59) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising. Key Moments Spanky kicks off with the intriguing idea: "What's Old Is New Again." (0:02) The playful depiction of a cheeseburger in Vanished Detergents' campaign sparks a thought-provoking discussion. (1:28) Kellogg's controversy surrounding the 76th annual Tony Awards takes center stage. (2:56) Spanky debates the implications of recent boycotts initiated by conservatives. (5:26) The effectiveness of creating buyer personas in advertising comes under scrutiny. (6:51) Spanky sheds light on the four different buyer types advertisers need to target. (8:19) The episode dives into Timberland's successful crossover into hip-hop and its cultural significance. (9:22) Roku's ambitious roll-out of a new lineup of ad-free advertising units is discussed. (11:04) Spanky wraps up the episode by discussing the new ad formats introduced by Roku, including Marquee spots and interactive ads. (12:29) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the effectiveness of strategic partnerships in attracting specific market segments, using the Papa John's-Doritos collaboration as an example. Lastly, the podcast discusses the intriguing use of AI in advertising as illustrated by the playful billboard face-off between McDonald's and Burger King. Key Moments: How Apple maintains consumer trust while continuously innovating (1:35) Discussion on how to emulate Apple's business model in your business (3:51) Elucidation on Apple's strong ecosystem and its importance (6:23) The importance of the long game in brand-building, as it is a marathon, not a sprint (8:20) Analysis of Papa John's and Doritos' high-stakes game of strategy, tapping into the Gen Z market (10:06) Suggestions on how small businesses can implement aspects of the Papa John's and Doritos campaigns without breaking the bank (12:31) Coverage of the burger battle between McDonald's and Burger King (14:51) Breakdown of dueling billboards and a battle of wits with a chatbot (16:17) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Will Arnett, to spearhead their humor-filled advertising campaign, hoping to draw in more viewers and add a layer of fun to the sporting event. Meanwhile, brands like The North Face, Vans, and General Mills are focusing on sustainable and regenerative agriculture to appeal to environmentally conscious consumers. With initiatives like clothing lines made from regeneratively grown cotton and rubber, these brands are leading the green revolution. Next, we learn about the rising trends on TikTok - extreme DIY, micro-acting, self-interviews, five-day challenges, and nostalgic animation. Brands are encouraged to leverage these trends and use them creatively to engage with their audience. In another corner of the ad world, Jack Daniels has launched its "It's Jack Time" campaign featuring the entertaining duo Martin and Roman Kemp, highlighting that any time is the right time for a Jack and Coke, aiming to position the brand as the perfect wind-down companion after a long day. Finally, we see the Girl Scouts embracing technology in an innovative way, using AI to analyze member data to understand recruitment and retention patterns. This tech-forward approach allows them to personalize content and interaction, ensuring they remain relevant and continue empowering young girls in the digital age. Spanky wraps up the podcast, reminding listeners that technology should serve your mission, not alter it. Key Moments Jason Bateman and Will Arnett spearheading a humorous advertising campaign for the US Open (1:01) The North Face, Vans, and General Mills focusing on regenerative agriculture for more sustainable production (5:25) The rise of new trends on TikTok like extreme DIY, micro-acting, and nostalgic animation (2:45) Jack Daniels launching its "It's Jack Time" campaign featuring the Kemp duo, promoting any time as the right time for a Jack and Coke (6:39) The Girl Scouts using AI to understand member data and personalize interactions (10:12) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriented summer campaign launched by Pepsi in collaboration with Apple and global hitmaker Bad Bunny. He also shares a success story from a local pizza joint and the recent move of Kraft Heinz into the frozen food aisle with their beloved mac and cheese. Moreover, he discusses the stance of Walmart during Pride Month, standing strong despite the recent controversy faced by Target. Key Moments: Spanky explains how Chili's capitalized on a viral TikTok wedding to drive their marketing campaign (0:01) He shares insights on how a local pizza restaurant improved sales through a smart social media strategy (8:07) The host announces Pepsi's summer campaign in collaboration with Apple Music and Bad Bunny (18:46) He discusses Kraft Heinz's new product line of frozen mac and cheese meals (23:10) Walmart's firm stance in supporting Pride Month in light of recent controversy involving Target is mentioned (30:58). --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and social media. Gary shares insights from his unique entrepreneurial journey, including his early days of running a lemonade stand and flipping baseball cards, as well as his successful venture into the liquor business that boosted the family's brand value from $3 million to $60 million. The conversation dives deep into the current marketing landscape, where Gary recommends three key strategies for small businesses to thrive: creating organic social content, experimenting with AI, and establishing a core platform, such as a podcast or a social media series. He underscores the importance of businesses becoming their own media companies, warning against complacency that could potentially give a competitor the edge. Gary also shares his thoughts on programmatic ad buying, highlighting the importance of ad quality and placement. Finally, in a discussion about the long-term value of branding, advertising, and marketing, Gary emphatically champions the value of brand, showcasing his own decision-making in purchasing high-end sneakers. Key Moments: Introduction of guest Gary Vaynerchuk and overview of his entrepreneurial journey (00:01:00) Gary shares his three recommended strategies for small business marketing: creating organic social content, experimenting with AI, and establishing a core platform (00:08:00) Discussion on the need for businesses to act like media companies to stay competitive (00:12:30) Debate on the value and drawbacks of programmatic ad buying (00:18:00) Gary highlights the importance of brand in the trifecta of growth for businesses - branding, advertising, and marketing (00:25:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Channel's operations in Spain and Italy, transforming the former into the world's largest out-of-home advertiser. It also deliberates on the appropriate timing for outdoor media purchases. Spanky moves onto the rebranding strategy of Dannon's Light and Fit yogurt, emphasizing its commitment to quality, flavor, and nutritional benefits. A global ad campaign launched by Heinz aims to celebrate its customers' brand loyalty. The merging of DDB New York and Adam & Eve NYC, forming Adam & Eve DDB, signifies a major shift in the advertising industry. Lastly, the host addresses Bud Light's donation to the LGBTQ Chamber of Commerce as a response to a boycott sparked by an Instagram post. The episode concludes with a teaser for an upcoming episode featuring Gary Vaynerchuk. Key Moments JCDecaux acquires Clear Channel's operations in Spain and Italy, making it the largest global out-of-home operator (05:40) Spanky discusses when and why to buy out-of-home or outdoor media (09:55) Dannon's Light and Fit yogurt undergoes a major rebranding to redefine its image and strengthen consumer connection (19:20) Heinz's global ad campaign leverages customer stories to celebrate their brand loyalty (27:55) Advertising giants DDB New York and Adam & Eve NYC merge, creating Adam & Eve DDB (33:30) Bud Light donates $200,000 to the LGBTQ Chamber of Commerce in response to a boycott (41:20) Teaser for an upcoming episode featuring Gary Vaynerchuk (46:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on the appropriate use of humor in messaging, keeping it light and positive while avoiding anything offensive. He also talks about the increasing digitization of advertising in New York City's subway system through programmatic ad buying, and how it's attracting new brands to the Metropolitan Transit Authority. Spanky shares an interesting case study on Columbia Sportswear's advertising strategy that uses humor effectively, focusing on how the company's products help customers engage with the outdoors. Finally, he examines Instagram's strategy to increase ad presence and discusses the potential risks of ad saturation. Key moments: Discusses the power of humor in advertising and advises on how to effectively use it (00:03:10) Talks about the transformation of advertising in the New York City subway system to programmatic buying (00:12:30) Shares a case study of Columbia Sportswear's humorous ad campaign (00:25:50) Discusses Instagram's increased ad presence and potential negative impact of ad saturation (00:33:20) Provides a personal update on his health and plans for the podcast (00:42:00) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept of beer brand Corona establishing a prison soccer league in Mexico, with the hope of facilitating reform and promoting its brand. Spanky then addresses a controversial business deal involving Meta and Giffy that was deemed anti-competitive in the UK, and has subsequently been taken over by Shutterstock. The podcast moves on to Kraft Singles' strategy to attract Gen Z and Millennial consumers through a refreshing rebrand. Peloton's brand overhaul is also discussed, highlighting its efforts to recover from recent setbacks and present itself as a versatile fitness provider. Finally, Spanky acknowledges Apple's recent accolade at the One Show Awards, emphasizing the impact of its inclusive advertising approach. Key Moments: Organizing a Prison Soccer League in Mexico. (1:06) Giffy deal comes under fire in the UK. (3:04) Kraft Single gets a facelift to attract a new generation of cheeseheads. (4:48) Kraft Single's unveils contemporary rebrand aimed at engaging with millennials. (6:05) Peloton's Brand Revamp. (8:02) This comes alongside of promotional campaign featuring real customers in an attempt to highlight the brand's versatility and inclusivity. (9:57) Peloton is optimistic about the brand refresh and its potential for recovery and assures that this is just the beginning. (11:42) Siri sets the scene for the morning. (13:51) Spanky shares something on a personal note. (16:23) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, we deep dive into the big headlines of the ad industry. Facebook reels from a hefty 1.2 billion euro fine for breaching EU data transfer regulations, and we discuss what this means for small business owners. Next, we examine the recent departure of Diego Scotti, former CMO of Verizon, and the implications it holds for the telecom giant. Walmart's Senior Manager of Social Campaign and Commerce, Lina Zhao, makes waves in the social media shopping realm, proving her mettle with successful campaigns on Snapchat and Twitter. We discuss the abrupt closure of creative agency Butcher Shop, leaving over 100 employees jobless despite a successful run in 2021. Finally, we speculate on the upcoming challenges for Twitter with the launch of Meta's new chat-based app, Barcelona. Our host, Spanky Moskowitz, shares his insights gained from nearly four decades in the ad industry. Key Moments: Discussion of Facebook's 1.2 billion euro fine (4:15) Examination of Diego Scotti's departure from Verizon (13:10) Lina Zhao's social media shopping strategies for Walmart (21:45) Closure of creative agency Butcher Shop (30:20) Introduction of Meta's new chat-based app, Barcelona, and its implications for Twitter (37:55) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host 'Spanky' delves into a range of timely topics, offering an insightful perspective on the world of advertising. He discusses Screenvision's fresh strategy to allure advertisers, the effectiveness of cinema ads compared to television, the significance of engaging content. Spanky also sheds light on YouTube's new advertising model featuring unskippable ads and highlights the innovative collaboration between the Royal Bank of Canada and Apple. The episode concludes with an analysis of the recent controversy surrounding TikTok's ban in Montana. Key Moments: Discussion on Screenvision's innovative strategy to captivate advertisers. (1:22) Evidence suggesting that cinema ads elevate unaided awareness and purchase intent by 20% more than television advertising. (3:03) Emphasis on the importance of making advertisements engaging. (4:48) YouTube's new ad strategy involving unskippable 30-second ads in its top TV content. (7:48) Examination of the Royal Bank of Canada's collaboration with Apple, offering a fun digital banking experience that includes a free iPad. (9:12) Consideration of the concept of a trifecta win-win situation in advertising. (10:48) Analysis of the lawsuit stemming from Montana's forthcoming ban on TikTok. (12:01) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, our host Spanky brings you the latest news from the advertising industry. Elon Musk discusses his interest in exploring advertising as a means to expand beyond Tesla's existing user base. Get ready for an exciting lineup of stories, including Pepsi's partnership with Apple Music for the "Press Play on Summer" campaign, the return of BMW Films with the thrilling short film "The Calm," and Car Driving Schools in France going the extra mile to provide lifts to those in need. Stay tuned for all this and more on today's episode! Key Moments: Elon Musk's interest in advertising for expansion (1:25) Oscar Meyer Cuts The Wiener (2:59) Pepsi's partnership with Apple Music (4:04) BMW Films' return with "The Calm" short film (5:43) Car Driving Schools in France providing lifts to those in need (7:35) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are taking steps to address the issue of waste and promote sustainability in the furniture industry. The importance of circular furniture efforts being both financially and environmentally beneficial is emphasized. The episode also touches on the topic of feeling inadequate on social media and emphasizes that you don't need a podcast to make an impact. Furthermore, Coca-Cola's focus on AI over Web 3 technology is highlighted, along with the launch of a new tool by LinkedIn that simplifies split-testing for ads. Lastly, the episode explores the process of setting up an A-B test in LinkedIn. Key Moments: Lipton's New Hot Hard Tea Campaign (1:02) Brands like Kaiyo and Furnish tackling furniture waste and promoting sustainability (3:16) Importance of financial and environmental benefits in circular furniture efforts (5:17) Feeling of inadequacy on social media (7:12) Not needing a podcast to make an impact (8:55) Coca-Cola's focus on AI over Web 3 tech (10:42) LinkedIn's new tool for split-testing ads (12:59) Setting up an A-B test in LinkedIn (14:53) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

On this episode of the Ad Nerds Podcast, Spanky, starts with the exciting news of Johnny Depp signing a record-breaking deal with Dior for a men's fragrance. Frosty Jack Cider's first TV ad is also highlighted, followed by insights on how businesses can create simple ads. The podcast delves into VisitFinland's secret to happiness, revealing how a tourism promotion transformed into a global movement. Additionally, Spanky expresses his disappointment with Lipton's "Summer Cooler" ad campaign, emphasizing its lack of humor and disruptiveness. Then he addresses the attention span of Generation Z, which is a mere 1.3 seconds, and explores strategies for grabbing the attention of this audience segment. Key Moments: Johnny Depp signs record-breaking deal with Dior for men's fragrance (2:02) Frosty Jack Cider's First TV Ad (3:45) How to make a simple ad like this for your business (5:44) VisitFinland's secret to happiness (7:07) Transformation from a desire to promote tourism to a global movement (8:41) Critique of Lipton's "Summer Cooler" ad campaign (10:42) Lack of humor and disruptiveness in Lipton's campaign (13:05) Attention span of Generation Z being 1.3 seconds (14:52) Strategies for capturing the attention of Gen Z (16:33) Links: Johnny Depp's Dior deal: https://adland.tv/adnews/johnny-depp-inks-record-breaking-20-million-dior-deal-mens-fragrance Frosty Jack's Cider TV ad: https://adland.tv/adnews/frosty-jacks-crack-open-unexpected-2023-30-uk Visit Finland's Happiness Masterclass: https://www.adweek.com/social-marketing/visit-finlands-happiness-masterclass-drives-150000-entries/ Lipton's Hard Iced Tea campaign critique: https://adage.com/article/marketing-news-strategy/how-lipton-marketing-its-hard-iced-tea/2494666 Gen Z attention span (Link 1): https://www.mckinsey.com/~/media/mckinsey/email/genz/2022/11/29/2022-11-29b.html Gen Z attention span (Link 2): https://www.insiderintelligence.com/content/gen-z-has-1-second-attention-span-work-marketers-advantage --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, being named the new CEO of Twitter. Then, we dive into the Y and Z effect on Mother's Day, exploring how big brands are leveraging emotions to forge connections with moms this year. We also highlight Walmart's generous giveaway of 20,001 year-long Walmart Plus memberships to new moms. Curious about how much time moms actually get to themselves on Mother's Day? We've got you covered. And if that's not enough, we delve into the fascinating world of robots and their impact on the advertising industry. Lastly, we reveal the groundbreaking news that Facebook and Instagram are incorporating generative AI into their platforms, and we discuss the adoption rate of this innovative technology among advertisers. Tune in for all this and more! Key Moments: (1:06) Linda Yaccarino appointed as new CEO of Twitter (3:13) The Y and Z effect on Mother's Day (6:00) Emotional connections in Mother's Day advertising (8:21) Walmart's giveaway of Walmart Plus memberships (10:24) How much time moms get to themselves on Mother's Day (12:02) The impact of robots in the advertising industry (13:29) Facebook and Instagram's integration of generative AI (14:55) Adoption of generative AI among advertisers Nbc Advertising Chief Linda Yaccarino Named New CEO of Twitter The Y and Z effect on Mother's Day Big brands are tapping into a motion to connect you to your moms this year Walmart is giving away 20,001 year Walmart Plus memberships to new moms How much time does mom really get to herself on Mother's Day? The robots have penetrated the kingdom Facebook and Instagram Are Bringing Generative AI Into Their Platform How Many Advertisers Are Using Generative AI? --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, hosted by Spanky, the team discusses the fine line between creativity and effectiveness in advertising, exploring the question of how crazy is too crazy when it comes to ad campaigns. They emphasize the real risk in marketing, which is wasting advertising dollars, and highlight the importance of finding the right balance between innovation and practicality. The episode also delves into a strange annual phenomenon in the district of Euro, explores the emerging role of creators as social media strategists, and dives into Airbnb's introduction of new category offerings and flexible booking options to adapt to the evolving travel landscape. Key Moments: The real risk in marketing is wasting advertising dollars (3:01) Strange annual phenomenon in the district of Euro (5:10) The Commitment Summit in Costa Rica (8:58) The emerging role of creators as social media strategists (11:35) Seamless integration of brand message into beloved formats (13:57) Airbnb's new category offerings and flexible booking options (15:46) Links:https://www.adweek.com/creativity/eos-aims-to-be-the-right-amount-of-weird-with-foxy-campaign/https://adage.com/creativity/work/every-year-yoro-honduras-it-rains-fish-now-ogilvy-helping-locals-turn-it-business/2494191https://2023.thecommitmentsummit.com/?fbclid=IwAR3Nxqbmy2uLD_eiKOD2dqTHEFGBsos0ouULArdEB_Lp0RNvDljy-eXM424https://adage.com/article/digital-marketing-ad-tech-news/creators-are-becoming-social-media-strategists-brands/2494111https://adage.com/article/marketing-news-strategy/airbnb-promotes-new-rooms-offering/2494196 --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

On today's Ad Nerds podcast, host Spanky Moskowitz covers a variety of topics related to advertising and marketing. Vattenfall, a Swedish energy company, has collaborated with organic cosmetics brand co GERD to create an industrial-strength face mist made from fossil-free hydrogen emissions. Lisa Loeb makes a comeback for Old Bay seasoned Goldfish in a new ad campaign featuring a remake of her famous song with lyrics made from social media posts from fans. Audio marketing is shown to be highly effective, with 45% of listeners making purchases, and New Balance seeing a 342% return on ad spend from full funnel audio. American Express Platinum has launched a new campaign highlighting its benefits and urging customers to make the most of their lives. Finally, Ryan Reynolds stars in a new ad for Mint Mobile, featuring the skeptical Ronald Gladden who is won over by the consistently low prices offered by the brand. Key moments: Vattenfall and co GERD collaborate to create industrial-strength face mist from fossil-free hydrogen emissions (1:37) Old Bay seasoned Goldfish makes a comeback with a new ad campaign featuring Lisa Loeb (4:25) Audio marketing shown to be highly effective, with New Balance seeing a 342% return on ad spend from full funnel audio (9:33) American Express Platinum launches a new campaign highlighting its benefits (12:38) Ryan Reynolds stars in a new ad for Mint Mobile featuring Ronald Gladden (14:59) Links: https://adage.com/creativity/work/why-cara-delevingne-promoting-face-mist-made-industrial-wastewater/2493296https://adage.com/article/marketing-news-strategy/see-lisa-loeb-old-bay-goldfish-video/2493271https://adage.com/article/opinion/why-cmos-looking-performance-media-are-turning-audio/2395011https://www.nielsen.com/us/en/insights/report/2022/nielsen-audience-insights-media-landscape-report-dec-2022/https://www.iheartmedia.com/thought-leadership/understanding-value-audiohttps://www.moreaboutadvertising.com/2023/05/dentsu-creative-goes-all-out-for-american-express-platinum/https://www.youtube.com/watch?v=LQakmDqQtpM --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuring actor/comedian Will Arnett and the use of partnerships and storytelling in effective advertising campaigns. Finally, Spanky discusses Meta's ongoing issues with ad delivery and the challenges faced by smaller businesses seeking refunds. Key moments: Nickelodeon's rebranding efforts (1:03) Geico's new campaign featuring Will Arnett (5:07) Tips for small businesses to create effective ad campaigns (11:27) The ongoing issue of advertisers' drained bank accounts on the Meta ad platform (15:15) Links: Nickelodeon unveils new look for the first time in 14 years - https://www.adweek.com/brand-marketing/nickelodeon-unveils-new-look-for-first-time-in-14-years/ Geico's Gecko Gets a Frenemy in Will Arnett - https://www.adweek.com/brand-marketing/geicos-gecko-gets-a-frenemy-in-will-arnett/ How Meta Has (Or Hasn't) Responded To A Major Account Overspend Error, Two Weeks Later - https://www.adexchanger.com/ad-exchange-news/how-meta-has-or-hasnt-responded-to-a-major-account-overspend-error-two-weeks-later/ Ad Zombies - https://www.adzombies.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

On this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses various advertising and marketing news. He talks about how watching TV with captions can save your vision and the campaign created by VisionWorks to encourage regular eye exams. Spanky also emphasizes the benefits of paid media and advertising and how it can generate faster results and increase brand awareness. The episode also includes a discussion on Anheuser Busch's decision to triple Bud Light's marketing spend this summer and brands capitalizing on the coronation of King Charles the Third in Britain. Key Moments: VisionWorks creates a campaign to encourage regular eye exams (1:21) Benefits of paid media and advertising (3:38) Anheuser Busch triples Bud Light's marketing spend (8:49) Brands capitalize on the coronation of King Charles the Third (12:37) Links: Visionworks Subtitles Campaign: https://www.adweek.com/brand-marketing/visionworks-cleverly-uses-film-subtitles-to-give-audiences-an-eye-test/ BAM League: https://bamleague.com/ PetSmart Charities Campaign with Dana Carvey: https://www.adweek.com/creativity/dana-carvey-plays-king-charles-iii-in-charming-petsmart-charities-ad/ Bud Light's Increased Marketing Spend: https://www.adweek.com/brand-marketing/bud-light-to-triple-summer-ad-spend-ab-inbev-ceo-silent-on-lgbtq-stance/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest product and has also designed an exclusive merchandise line. Open Fortune, a company that produces ad campaigns within fortune cookies, has seen a shift in marketing budgets from sports sponsorships to fortune cookie advertising. UberEATS is pushing into the grocery delivery business and allowing CPGs to highlight sponsored products in the app. AI chatbot, Chat GPT, is discussed in relation to creativity, and it is argued that while it is powerful, it is not capable of producing truly transformative and emotive work. Key moments: 0:00-1:09 Introduction to the Ad Nerds podcast and its host Spanky Moskowitz 1:10-2:53 Video ads have been integrated into the podcast and are now available on YouTube 2:54-5:04 Young Gravy creates a new track and merchandise line for Dr. Pepper 5:05-6:41 Open Fortune produces ad campaigns within fortune cookies 6:42-9:02 UberEATS is pushing into the grocery delivery business 9:03-11:07 Silo Residences launches a dystopian teaser campaign for Apple TV 11:08-13:08 AI chatbot, Chat GPT, is discussed in relation to creativity 13:09-13:52 Outro and call to action Links: Yung Gravy's campaign for Dr. Pepper: https://adage.com/article/creativity/yung-gravy-his-smooth-new-track-dr-peppers-strawberries-cream-soda/2418196 OpenFortune: https://www.landing.openfortune.com/ Ad Zombies: https://www.adzombies.com/ Uber Eats' sponsored items format: https://www.adweek.com/programmatic/uber-eats-expands-ads-in-move-to-spur-grocery-business/ Silo Residences: https://www.siloresidences.com/ ChatGPT and AI's limitations in creativity: https://adage.com/article/digital/why-chatgpt-and-ai-cant-make-world-changing-transformative-work/2408701 --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where sales-based payment structures with affiliate links are becoming more prevalent, Dove's new campaign tackling the issue of anorexia by challenging societal norms surrounding beauty standards, and the use of AI-generated playlists as a targeting signal by Treble Music. The podcast also shares tips for restaurant owners looking to improve their mobile marketing game. Key moments: Fetch, a pet insurance company, is partnering with a brewing company to launch Fetch Pale Ale, and part of the proceeds will go towards Project Street Vet, which provides free veterinary care for pets of homeless and housing-vulnerable pet owners (2:01) Corporate gifting is still an effective way to connect with potential clients, with marketers now using technology to personalize and track gifts based on intent data signals on their website. Platforms like Sendoso have seen success in pairing clients with personalized gifts like whiskey tastings and French macaroons (5:00) Brands are moving towards sales-based payment structures with influencers, using affiliate links to track conversions and drive sales (9:30) Dove's latest campaign focuses on the issue of anorexia, using a three-part video series to challenge societal norms around beauty standards (12:37) Mobile marketing tactics are key for restaurants to build loyal customer bases, using tactics like email marketing, content marketing, reviews and ratings, and social media marketing (16:17) Trebel Music has launched Treble AI, a chatbot-powered service that generates personalized playlists based on natural language queries. Advertisers can use this technology to target users in the moment based on their intent (21:36) Links:https://www.adweek.com/brand-marketing/brew-dog-why-fetch-pet-insurance-is-getting-into-the-beer-business/https://www.adweek.com/commerce/b-to-b-marketers-find-corporate-gifting-wildly-successful-when-infused-with-data/https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-using-affiliate-marketing-tactics/2491881https://www.dove.com/us/en/dove-self-esteem-project.htmlhttps://evokad.com/mobile-marketing-restaurants-2023/https://evokad.com/wp-content/uploads/2023/05/23-EVOK-0089-EMKT-April-2023-Mobile-Marketing-1.pnghttps://www.adexchanger.com/audio/trebel-ai-is-using-ai-generated-playlists-as-a-targeting-signal/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national campaign targeting everyday people by poking fun at Tech bros, Amazon's new approach to NFL advertising, and how small businesses can utilize LinkedIn to effectively connect with their ideal followers. Additionally, a campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media. Key moments: Experiential marketing is incorporating AI to collect on-site visitor data and track the sentiment of event goers in real-time (2:09) Olliv launched its first national campaign targeting everyday people by poking fun at Tech bros in their effort to make crypto investing less complicated and more accessible (5:22) Amazon is promoting its ad-supported free app, Freevee, and is now able to target ads during NFL games (10:45) Small businesses can utilize LinkedIn to strategically connect with their ideal followers and turn them into customers (14:13) A campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media (18:43) Links: AI Brings Performance Marketing to Experiential Strategies: https://adage.com/article/marketing-news-strategy/ai-brings-performance-marketing-experiential-strategies/2491626 Crypto Brand Olliv Spoofs Tech Bros in First Campaign: https://adage.com/article/cmo-strategy/crypto-brand-olliv-spoofs-tech-bros-first-campaign/2398141 Amazon Tackles NFL Advertising, and You Win: https://adage.com/article/special-report-newfronts/amazon-newfronts-freevee-nfl-ad-targeting-and-measurement-updates/2491901 10 Tips for Building Your LinkedIn Network and Sales: https://www.socialmediaexaminer.com/how-to-use-linkedin-to-build-a-valuable-network-of-professionals/ The Woodsman Whisky Puts Hard-Working Beavers in Its TV Ad: https://brandingforum.org/news/the-woodsman-whisky-puts-hard-working-beavers-in-its-tv-ad/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, the agency holding company, is embracing generative AI in advertising. Small businesses can create impactful advertising campaigns using user-generated content, social media platforms, and DIY video tools. Teleflora's new Mother's Day campaign uses user-generated content to capture the emotion of parenthood. Liquid Death is disrupting the beverage industry with its edgy marketing, packaging, and smart social media strategy. Jim Beam is launching a new global ad campaign to celebrate the energy and confidence that comes from being connected with others. Key Moments YouTube Announces New Advertising Format for Short Form Video Platform, Shorts. (1:10) Generative AI in advertising isn't going anywhere. (2:43) How to create a UGC ad that captures the emotion of life's moments. (5:56) Liquid Death is taking the beverage industry by storm with its edgy marketing packaging and smart social media strategy. (9:07) Jim Beam Launches New Global Ad Campaign. (15:59) Links YouTube BREAKING NEWS: https://www.adweek.com/programmatic/youtube-kicks-off-newfronts-with-new-shorts-ad-formats/ https://www.adexchanger.com/agencies/wpp-does-not-fear-generative-ai/ Teleflora's Mother's Day Campaign: https://www.teleflora.com/the-hardest-part Liquid Death: https://liquiddeath.com/ Jim Beam's "People Are Good For You" Campaign: https://adage.com/article/cmo-strategy/jim-beam-reveals-new-look-campaign-featuring-sweet-caroline/2387281 --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz talks about the importance of using concrete language in ads to make them more memorable. Studies have shown that people remember concrete phrases better than abstract ones because our brains can visualize the concrete things, making them stick in our minds. The podcast also covers examples of effective advertising campaigns, including Corona Peru's collaboration with artist Eddie Merida to create a unique and sustainable out-of-home ad campaign and Smoothie King's new ad for their smoothie bowls. Additionally, the podcast highlights the growing importance of TikTok in advertising, with a high percentage of viewership resulting from TikTok campaigns and an increasing number of users discovering streaming services through the app. Finally, the podcast talks about Dakota Media, a production company that partners with brands and celebrities to create authentic and engaging content that tells better stories and builds customer trust. Dakota's goal is to shoot a Super Bowl commercial, and they aim to provide a more streamlined and cost-effective approach to advertising compared to traditional agencies. Key Moments: Importance of using concrete language in ads (0:01) Corona Peru's sustainable out-of-home ad campaign (2:59) Smoothie King's new ad for their smoothie bowls (4:27) TikTok's growing importance in advertising (6:41) Dakota Media's goal of shooting a Super Bowl commercial (8:58) Attribution Links: Story 2: https://adpulp.com/corona-makes-a-living-billboard-that-walks-like-a-crab/ Story 3: https://www.lbbonline.com/news/smoothie-king-doesnt-want-a-gut-bomb-destroying-your-day Story 4: https://www.adweek.com/media/tiktok-ads-are-bringing-viewers-back-to-bigger-screens/ Story 5: https://www.hollywoodreporter.com/lifestyle/lifestyle-news/la-rams-nfl-draft-video-josh-duhamel-bryan-cranston-aaron-paul-tequila-1235399608/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, LinkedIn's new Call to Action button for Premium Business subscribers, and an intriguing campaign from a chicken brand that doesn't make sense but makes chicken. Spanky also delves into the impact of TikTok haul videos on dollar stores, attracting younger shoppers daily. Key moments: British Advertising Is Being Dethroned (0:02) Huggies Diapers Just Made A Super Fun Ad That Celebrates Baby Bottoms (2:20) Ad zombies can make your brand sing (4:09) LinkedIn Adds New Call To Action (CTA) Button Feature to Premium Business Subscribers (5:19) We Don't Make Sense We Make Chicken (6:43) The brand is experimenting with an interactive commercial on its website that challenges viewers to find the hidden image of its chicken icon (8:24) TikTok haul videos are helping dollar stores bring in younger shoppers every day (9:40) Britain's advertising sector is set for stagnation - https://www.adweek.com/performance-marketing/britains-advertising-sector-is-set-for-stagnation/ Huggies Celebrates Baby Butts With an Earworm of a Song in Ads and on Spotify - https://www.adweek.com/brand-marketing/huggies-celebrates-baby-butts-with-an-earworm-of-a-song-in-ads-and-on-spotify/ LinkedIn Rolls Out New Custom CTAs for Premium Business Subscribers - https://www.adweek.com/media/linkedin-rolls-out-new-custom-ctas-for-premium-business-subscribers/ McKinney's First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy - https://www.adweek.com/brand-marketing/mckinneys-first-work-for-popeyes-debuts-an-authentically-new-orleans-ad-strategy/ How TikTok hauls are helping dollar stores win with Gen Z - https://www.adage.com/article/marketing-news-strategy/how-tiktok-hauls-are-helping-dollar-stores-win-with-gen-z/2416446 --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, Spanky Moskowitz shares stories about the latest news in the advertising industry. Listeners learn about how artificial intelligence (AI) can be used as a tool to enhance creativity and how AI educators and influencers can provide valuable insights into the field. The podcast also explores how companies like Barbie are becoming more inclusive and how some agencies like BBDO Worldwide are cautious about using generative AI tools. Additionally, the episode features a creative campaign by Indiana-based agency Young & Laramore that celebrates the satisfying appeal of watching microwave popcorn pop. Key moments: Story 1: Discussion of the benefits of working with AI instead of fearing it, and the importance of embracing human skills in creativity (1:03) Story 2: Introduction to AI educators and influencers to follow, including Sinead Bo Vell, Pete Huang HYUNG, Justin Fineberg, Karen X Cheng, and Lex Fridman (3:02) Ad for Ad Zombies' jingle creation service (5:11) Story 3: Overview of Barbie's partnership with the National Down Syndrome Society to create a doll representing a person with Down syndrome (5:44) Story 4: Discussion of BBDO Worldwide's internal memo advising employees not to use generative AI tools for client work (8:38) Ad for Ad Zombies' creative advertising services (11:42) Story 5: Overview of the creative campaign by Young & Laramore that celebrates the satisfying appeal of watching popcorn pop (12:32) Embracing AI Without Fear of Being Replaced: 5 Creative Mindset Shifts - https://adage.com/article/opinion/embracing-ai-without-fear-being-replaced-5-creative-mindset-shifts/2490536 5 AI-Focused Influencers for Brands to Follow - https://adage.com/article/digital-marketing-ad-tech-news/5-ai-focused-influencers-brands-follow/2490441 Barbie's Marketing Leader Lifts the Curtain on Its First Down Syndrome Doll - https://www.adweek.com/brand-marketing/barbies-marketing-leader-lifts-the-curtain-on-its-first-down-syndrome-doll/ BBDO Warns Against Generative AI for Client Work - https://adage.com/article/agency-news/bbdo-warns-against-generative-ai-client-work/2490551 These Supersized Outdoor Ads Totally Get the Weird Appeal of Watching Microwave Popcorn Cook - https://adage.com/creativity/work/these-supersized-outdoor-ads-totally-get-weird-appeal-watching-microwave-popcorn-cook/2490511 --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small businesses, Taco Bell and Doja Cat's successful influencer marketing campaign, Heinz's hot dog pact campaign, and the use of AI in the 2023 NFL draft's generative AI artwork. Spanky provides tips on how small businesses can create humorous ads that connect with their target audience, and highlights the success of campaigns that focus on relatable and amusing issues. He also shares insights on the power of influencer marketing and the potential of Tik Tok as a platform for engaging with audiences. Finally, Spanky discusses how AI tools are being used in marketing and creative output, and congratulates VaynerMedia on the opening of their newest office in Amsterdam. Key Moments: Global digital consultancy firm Globe and its humorous campaign that won the Creativity Awards Best b2b campaign (1:22) Tips for small businesses to use humor in their advertising campaigns (4:28) The importance of YouTube shorts and how to use YouTube analytics to improve your short videos (8:27) The successful Taco Bell and Doja Cat influencer marketing campaign and its use of TikTok (10:58) The Heinz hot dog pack campaign and how to utilize humor to engage audiences (13:42) The 2023 NFL Draft and its use of AI-generated artwork to commemorate draft picks (18:38) VaynerMedia's newest office location in Amsterdam (21:24) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus and emphasizes the importance of a simple and easily understandable message. He then explains programmatic ads and why they are disliked by many due to their lack of human touch. Spanky also covers Google's plans to use artificial intelligence for ad products, the increasing popularity of performance-max ads, and the importance of brand marketing in building a brand identity that resonates with customers. Finally, he talks about Supergoop's Solar Powered Freedom campaign. Key Moments: Fluus, a fully flushable period pad brand with a simple and effective message (1:02) The importance of a simple and easily understandable message (2:15) Programmatic ads and their lack of human touch (4:32) The dislike for programmatic ads due to their low audience engagement (7:19) Google's plans to use artificial intelligence for ad products (9:13) The increasing popularity of performance-max ads (11:04) Supergoop's Solar Powered Freedom campaign promoting sun protection and sustainability (12:48) The importance of brand marketing in building a brand identity that resonates with customers (15:46) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, host Spanky discusses creative and humorous marketing campaigns from the dairy and restaurant industries. He also explores how AI can make businesses more profitable, the spending habits of different generations during economic uncertainty, and the power of social media platforms, especially among Gen Z customers. Lastly, Spanky reminds listeners that effective messaging is key to a successful advertising campaign. Key Moments: Dairy industry vs. plant-based milk (0:02) Aubrey Plaza – “Milk From Wood” (1:33) Creative and fun ad made by agency Gail (3:21) Red Lobster's Prom Drip Bib Campaign (4:53) How to make your business more money (7:20) What's going on in the US and the UK (8:26) Understanding that Gen Z customers love social media platforms (9:44) How can I use AI in my small business? (11:51) The importance of words that sell anything (12:42) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of Ad Nerds, Spanky highlights some interesting stories from the advertising world. He starts off by talking about Wingstop's funny training video and shares some tips on how to navigate the wild holiday season. The discussion then moves on to the EU's new rules for political advertising, the influence of TikTok on consumer behavior, and the controversial marketing tactics of PearPop. Spanky discusses Motor Trend's Super Turbo Stories and ends the episode discussing WPP and their acquisition of sonic branding company AMP. Key Moments Wingstop's hilarious training video for 4/20 with tips on how to navigate the holiday with customers who have partaken in 4/20 festivities (1:23) Discussion on new rules for political advertising in the EU (3:04) Pear Pops promotion of fake products on social media (8:20) Motor Trend's Super Turbo Stories (11:44) Sonic Branding for small business (14:06) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses how marketers can keep up with changes in the world. Moskowitz emphasizes the importance of using artificial intelligence and machine learning to work faster and more creatively, talking to customers to understand their needs, having quick access to data, working collaboratively with colleagues, and being inclusive and respectful. Moskowitz also discusses several key moments, including the new California almond milk ad featuring Cookie Monster, Disney's partnership with Kroger to use shopper data to reach audiences through connected TV, Apple Safari browser's closing of a loophole that allowed third-party partners to be passed off as first-party cookies, and Netflix ending its DVD delivery service on September 29. Key moments: California almond milk ad featuring Cookie Monster (4:02) Disney's partnership with Kroger for connected TV (6:34) Apple Safari browser's closing of a loophole (8:31) Importance of building a brand (10:19) Netflix ending DVD delivery service (14:21) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of Ad Nerds, the host Spanky discusses the importance of rebranding and using mascots to promote businesses. He explores the campaigns of big brands such as McDonald's, United Airlines, and Velveeta. Additionally, he talks about TikTok's trend cycle and the increasing trend of B2B companies investing in brand marketing. The episode also features a creative challenge presented to the hosts by a funeral home chain. At the end, Spanky talks about the importance of creativity and uniqueness in advertising campaigns. Key moments: McDonald's latest campaign featuring the Hamburglar (1:06) The value of mascots for businesses (2:50) United Airlines' new campaign "No Place Like Home" (4:42) Velveeta's campaign showcasing newfound competence and coolness (6:26) https://adage.com/creativity/work/velveeta-eaters-ooze-effortless-cool-latest-quirky-la-dolce-velveeta-spots/2487736 TikTok's trend cycle (9:33) B2B companies investing in brand marketing (12:29) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites. Key moments: Introduction to the Ad Nerds podcast and the importance of Sonic branding in advertising (1:04 ) Examples of Sonic branding from Spanky's experience, including jingles for Budweiser and an air conditioning and heating client in Washington DC (3:44) American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens, and how small businesses can use AR to engage customers (5:00) The Cleveland Cavaliers' use of AR to engage fans during their games (6:58) Expedia's new emotional marketing campaign and the importance of emotional storytelling in advertising (8:55) The problems with cookie banners and pop-ups on websites, and the importance of making sure your website is user-friendly and not annoying to visitors. (12:45) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of Ad Nerds, Spanky talks about the Milk PDP and Gail's experience and what marketers can learn from it. He also discusses a free tool called Google's Drops that every advertiser needs, and the impact it can have on businesses. Spanky also mentions how Kroger used AI to personalize display ads for their new grocery delivery service, leading to a 259% surge in web traffic and a 16% increase in sales. Finally, Jack in the Box's collaboration with Weedmaps for the 4/20 cannabis holiday, and their new pineapple express milkshake. Key Moments Got Milk had its moment, but now it's Mooooved over (1:04) The launch of Google's Drops tool (3:05) Kroger's successful use of AI to personalize display ads (4:58) How to effectively allocate a marketing budget (7:04) Jack in the Box's upcoming 4/20 promotion (8:45) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

n this episode of the Ad Nerds podcast, Spanky talks about the latest trends in advertising. He starts by discussing how advertisers are spending more money with Facebook's AI tool. He then moves on to talk about Hulu making it easier for advertisers to get in front of customers. Spanky emphasizes that now is the time for small businesses to create solid ads. He also talks about the benefits of brands working together to create something cool. The episode then shifts focus to AI and its increasing impact on every aspect of our lives, brewing something new. Finally, Spanky wraps up by discussing how small businesses can attract more Gen Z customers. Key moments: Advertisers are spending more money with Facebook's AI tool (1:07) Hulu is making it easier for advertisers to get in front of customers (3:16) The time is now to create a solid ad for your business (5:39) Brands working together to create something cool (7:26) AI is taking over every aspect of our lives and it's brewing something new (9:17) How to attract more Gen Z customers to your business (10:27) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast hosted by Spanky Moskowitz, he discusses the new California Privacy Protection Agency's effort to regulate the use of artificial intelligence (AI) to combat algorithmic discrimination. He also talks about the risks associated with using AI in advertising and suggests six things companies should do to use AI safely. Spanky then highlights a fun new campaign launched by Hanes for its Gen Z-targeted Hanes Originals collection that takes viewers back to 1901 and gives a creative view of its origin story. Finally, he pays tribute to Ed Meyer, the CEO of Grey Advertising, who passed away at 96 and was one of Madison Avenue's original madmen. Key Moments California is introducing a bill to regulate the use of AI to combat algorithmic discrimination. (1:07) Just Crack an Egg offers a solution for the egg shortage by partnering with FarmersOnly.com. (2:22) The importance of practicing safe AI. (3:31) Six things that companies should do to use AI safely. (4:54) Hanes launches a new campaign for Gen Z featuring a fun and colorful reimagining of its origin story. (6:34) https://youtu.be/eBJ8ZVc-2_M The Ad industry lost an advertising legend, Ed Meyer, who was the CEO of Grey Advertising for 36 years. (9:08) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, Spanky shares some interesting news from the advertising industry. Twitter is no longer an independent company after merging with a shell firm, and Brian Cox is set to star in a new campaign for Direct TV. The United States Golf Association (USGA) is trying to diversify its appeal and has chosen new agencies to work with. Contextual targeting is also making a comeback in the ad world. Spanky also talks about how companies are now hiring fractional executives for part-time work across various roles. Key moments: Twitter's merger with a shell firm (1:32) Brian Cox's new campaign for Direct TV (2:53) https://www.adweek.com/brand-marketing/brian-coxs-new-gig-is-being-overly-direct-for-directv/ The USGA's new agencies (6:21) Contextual targeting's comeback (7:58) https://videoweek.com/2023/04/11/how-technology-is-making-contextual-targeting-possible/ The trend of hiring fractional executives (10:50) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds podcast, host Spanky Moskowitz covers several stories related to advertising and marketing. H&R Block has released a series of ads taking a swipe at TurboTax's "Don't Do Your Taxes" campaign, urging people to do their taxes instead. Domino's Pizza has launched a new service that allows customers to order using Apple CarPlay, turning their cars into ordering devices. AI-enabled search engines may impact affiliate marketing, but publishers who adapt to new SEO techniques and invest in other channels like newsletters and text messages can still succeed. Slutty Vegan is searching for its first-ever agency of record, looking for an agency with expertise in digital marketing, social media, and content generation. Lastly, the US government is keeping a close eye on the use of pixel tracking by companies, with the Federal Trade Commission taking enforcement action against companies sharing health data with third parties for advertising purposes. It's important for companies to check their pixels and know what happens when data leaves their site or app to stay compliant with regulations. Key moments: H&R Block takes a swipe at TurboTax's campaign (1:15) https://www.adweek.com/brand-marketing/hr-block-turbotax-do-your-taxes/ Domino's Pizza launches new service that turns cars into ordering devices via Apple Carplay (3:26) https://adage.com/article/marketing-news-strategy/dominos-new-apple-carplay-integration-continues-push-easy-ordering/2485801 AI will impact affiliate marketing (5:18) https://www.adweek.com/media/how-ai-enabled-search-will-affect-publishers-affiliate-businesses/ Slutty Vegan is searching for its first-ever agency of record (8:58) https://adage.com/article/marketing-news-strategy/slutty-vegan-seeks-its-first-agency-record/2486111 The US government is keeping a close eye on the use of pixel-based tracking by companies (12:39) https://www.adexchanger.com/data-privacy-roundup/the-government-is-tracking-your-tracking-pixels-and-you-should-be-too/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this special edition of the Ad Nerds podcast, host Spanky Moskowitz answers the question of why his podcast sounds so different from others. He attributes it to his background in the radio industry, the use of jingles produced by a professional production company, and a broadcast-quality mic processor called the DBX 286 S, which eliminates room noise and enhances sound quality. He also discusses the cameras he uses and his recording process. Moskowitz encourages listeners to reach out to him with any further questions or for help with their own podcasts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this edition of the Ad Nerds podcast, host Spanky Moskowitz covers a variety of news from the advertising industry. Subway and Cadbury have teamed up to offer a limited edition sandwich in time for Easter. Saxxs, a men's underwear brand, blew up Walter White's underwear. The Italian government has banned the use of chat GPT. Ad sales on TikTok increased, despite the app facing regulatory issues in several countries. The podcast also suggests using Giphy to create branded GIFs as a cost-effective way to increase brand visibility and awareness. Key Moments Subway teams up with Cadbury for a special Easter treat. (1:09) Saxx buys Walter White's underwear prop for $32,500 and blows it up to promote their brand. (2:27) Ad Zombies promotes their services to help businesses with marketing. (4:55) Slutty Vegan CEO, Pinky Cole, issues an RFP for an AOR. (5:32) TikTok ad spend continues to rise. (5:56) Wunderman Thompson Italy suspends its study of Chat GPT due to Italy's ban on the tool over digital privacy concerns. (7:26) Tips on how to use Giphy to drive brand awareness for free are shared. (9:46) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of Ad Nerds, Spanky Moskowitz discusses how video ad spending will outpace social media for the first time in 10 years, with the CTV market expected to reach $43-45 billion in the next three years. He talks about Dove's billboard made of syringes raising awareness about toxic beauty standards on young girls, Klondike's new campaign asking what people's hometowns would do for a Klondike bar, and Ryan Reynolds' new ads for Mountain. Finally, Spanky provides a beginner's guide to advertising a small business with streaming ads. Key Moments: Video ad spend to outpace social media (1:17) Dove billboard raises awareness on toxic beauty standards (3:03) https://www.dove.com/ca/en/stories/campaigns/injectablebillboard.html Ad Zombies course promo (5:01) https://learn.adzombies.com Klondike's new marketing campaign (6:05) Ryan Reynolds' self-serve video ad platform for small business (7:01) https://www.youtube.com/watch?v=uiF8GVbcO6Y How to get your small business ad on TV (9:53) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode, Spanky discusses Microsoft's confirmation of placing ads in chat, how creators are our future, LinkedIn's new feature of multi-forwarding and Creator Mode, and Elon Musk's announcement of Twitter checkmark. Additionally, he covers Pot Noodle's unconventional solution for fixing potholes in the UK. Microsoft confirms its intention to monetize the platform by placing ads in chat (1:37) https://techcrunch.com/2023/03/29/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat/ Creators are the currency of future success (3:59) https://www.adweek.com/creativity/welcome-to-the-creatorverse A kid teaches a lesson about spending $5 million (5:03) https://learn.adzombies.com Pot Noodle fixes potholes in the UK with their noodles (5:52) https://youtu.be/KMp_FmDKaYc LinkedIn makes sharing posts even easier with multi-forwarding (8:14) How to turn on Creator Mode on LinkedIn (10:13) How to train your AI to speak (12:38) https://learn.adzombies.com Elon Musk says only tweets from people who pay for the blue Twitter checkmark will be recommended in the main feed (14:30) https://www.socialmediatoday.com/news/musk-says-that-as-of-april-15th-only-tweets-from-twitter-blue-subscribers/646121/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small business owners. Lastly, he talks about Ford credit's first-ever direct-to-consumer ad campaign. Key Moments: Chips Ahoy uses social listening tools to gauge content resonance with customers (2:04) https://www.adexchanger.com/brand-aware/chips-ahoy-takes-a-bite-out-of-tiktok/ Brands working to close equity gap (4:02) Importance of thinking outside the box when looking for opportunities (5:25) Tips on getting words that sell anything (7:25) https://www.learn.adzombies.com TikTok is competing for ad dollars and focusing on a smooth transition to paid ads for small businesses (9:26) Ford credit's first-ever direct-to-consumer ad campaign (11:39) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

In this episode of the Ad Nerds Podcast, Spanky Moskowitz covers a range of topics related to the advertising industry. He discusses the recent rush of people claiming brand name accounts on photo-sharing app Laminate, Budweiser's vinyl beer coasters that feature music from up-and-coming Brazilian artists, Twitter's massive revenue drop, and the growing popularity of podcasts. He also encourages businesses to start their own podcasts and provides tips for creating content that adds value to listeners. Finally, he highlights the unique features of Laminate and its potential as a platform for brands to tap into its growing popularity. Key moments: TikTok video leads to a rush of people claiming brand name accounts on Laminate (0:56) https://adage.com/article/digital/lemon8-fake-brand-accounts-emerge-tiktok-sibling-app-grows-popularity/2404846 Budweiser's unique marketing campaign featuring vinyl beer coasters and up-and-coming artists (2:25) Advice on creating an effective advertising campaign with a limited budget (3:49) Twitter's massive revenue drop and the opportunity it presents for smaller advertisers (6:39) The growing popularity of podcasts and why businesses should consider starting their own (9:00) https://www.thecurrent.com/young-americans-tune-in-podcasts-rate-tv-streaming Lemon8, a lifestyle app that combines features of Instagram and Pinterest (10:56) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message