Advertising Is Dead

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.Thank you for being a part of this journey! Find Amit on Instagram | Twitter | LinkedIn(https://www.instagram.com/doshiamit/)(doshiamit)(https://www.linkedin.com/in/amitdoshi/) Find Kavita on Instagram | Twitter | LinkedIn(https://www.instagram.com/kavitarajwade/)(kavitarajwade)(https://www.linkedin.com/in/kavita-rajwade-bab3a826/) Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website(https://www.instagram.com/ivmpodcasts/)(IVMPodcasts)(https://www.linkedin.com/company/ivmpodcasts/)(IVM Podcasts)(IVM Podcasts - Indian Podcasts for you to listen to) You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Playor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. Find Amit on Instagram | Twitter | LinkedInFind Kavita on Instagram | Twitter | LinkedInFind IVM on Instagram | Twitter | LinkedIn | YouTube | WebsiteYou can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.Find Kaushik on Instagram | Twitter | LinkedInCheck Out SUGAR on their Website & Instagram You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens, In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. Check out Nobel Hygiene & Friends on their website.Find Kartik on Instagram | Twitter | Linkedin)You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.

This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things. You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwanYou can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

This episode of Advertising is Dead was recorded at the Meta creator's day event!Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and the modern, Meta's algorithms, and how they are built taking into consideration their users, India as a lucrative and dynamic market for the organization, Metaverse and digital avatars, and women in leadership positions.You can find Nicola Mendelsohn on Instagram | LinkedIn | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space.Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | InstagramDo visit his blog 'Beast of Traal'.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurship. Rishabh explains these trends in detail and takes us through the research process. Read the report here: (https://marketing.twitter.com/en_apac/insights/the-conversation-twitter-trends-2022-in)You can find Rishabh on Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment of The Hub, becoming an agency that is creator-friendly and offers a space to work, connect, and host; learnings from the pandemic, and how content is as much about relevance and impact as it is about aesthetics and appeal. Check out The Hub Bengaluru on their website.Connect with Azaan on Instagram | LinkedIn | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's future. In the very first episode of Investverse, an investor education initiative by HDFC Mutual Fund, our host, Anupam Gupta will be joined by Varun Duggirala, who is an entrepreneur at heart and the co-founder of The Glitch. They will discuss Varun's learning as an entrepreneur on managing finances, creating contingency funds and so much more. Follow HDFC MF on all platforms - HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos @hdfcmf / Twitter https://www.facebook.com/hdfcmutualfund/?ref=pages_you_manage https://www.linkedin.com/company/hdfc-mutual-fund/ Follow Varun Duggirala on all platforms - Varun Duggirala (@varunduggi) • Instagram photos and videos Varun Duggirala (@varunduggi) / Twitter (1) Varun Duggirala | LinkedIn Follow our host Anupam Gupta on all platforms - Anupam Gupta (@b_50) • Instagram photos and videos Anupam Gupta (@b50) / Twitter (1) Anupam Gupta | LinkedIn You can check out this show on the IVM Podcasts website and app, or wherever else you get your podcasts from This is an Investor Education Initiative by HDFC Mutual Fund For KYC, change of address, investor complaints redressal, etc. visit, https://www.hdfcfund.com/information/key-know-how Mutual Fund Investments are subject to market risks, read all scheme-related documents carefully.

In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app. He talks about the fitness industry in general and how he has been trying to blend fitness with Technology and build a product that can help people with their fitness journeys. Varun & Ketan also discuss the similarities and differences between the terms Health & Fitness; and how rewards are an old but impactful way of honoring and encouraging great results.Take a look at Alpha Coach on their website.Connect with Ketan on his Instagram | Facebook | Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Problem-solving often takes more than one person. The collective knowledge and individual perspective toward a problem help solve it and accelerate growth. On this episode of Advertising is Dead, Varun is joined by Abhishek Patil, Founder of GrowthX. He talks about how he built a community of individuals in charge of solving growth problems across domains, who come together to try and brainstorm solutions. Further, he tells us about establishing GrowthX- a course for mid to senior-level folks to understand the challenges of internet-run businesses and learn ways to tackle them. You can find Abhishek Patil on LinkedIn | Twitter | InstagramCheck out Growth X on Website | LinkedIn | Twitter | Instagram | YouTubeTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Have you ever felt that you want to wear something trendy yet comfortable? And observed how Athleisure has caught on in the recent time?In this episode of Advertising is dead, our host Varun talks to BlissClub's founder Minu Margaret and discusses her journey of building a community-centric brand. Being a young entrepreneur, she also talks about the challenges & strategies that she applies with respect to her business & content. All in all, BlissClub as a brand is all about Women & their needs in the spheres of ffunction, fashion & fitness.Find Minu on Instagram & TwitterFind BlissClub on Twitter | Instagram | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode of Advertising is dead, Varun is joined by Anurakt Jain, the co-founder of KlubWorks who takes us on his entrepreneurial journey & his approach to revenue-based finance, start-ups & venture capital. He also talks about the traditional ways of business versus the western. Further, he also explains the correlation between revenue & revolution with an innovative mind that strives to enable fresh ideas & solve newer problems emerging in the reality of business.You can connect with Anurakt on LinkedInCheck out KLUB on their Website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Gone are the days when content creation was a fun pastime. It is a full-time job and takes a village to make things happen. In this episode, Varun Duggirala is joined by Shephali Bhatt, Senior Assistant Editor, Live Mint; to discuss the booming industry of content creation & how it impacts us. Shephali's expertise lies in Tech, Pop Culture, Internet Culture, Media & Entertainment. With vast knowledge in these fields, she brings forward a critical & sociological lens to how the content industry has changed the general lifestyle of people. She talks about not just influencers, but people from various professions such as journalism & medicine adapting to the ways of the internet.You can connect with Shephali via her Linktree.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experimenting with D2C, how brands can leverage this piece of marketing to their advantage, and his experiences so far. You can connect with Arjun on LinkedIn | InstagramCheck out Dr Vaidya's at their Website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space? Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president - Piyush Gupta joined Varun in this week's episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse. Kestone, India's leading data-driven integrated sales and marketing services company, was founded in 1997, and is the player behind India's first, entirely home-grown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors. Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more. Find Kestone on their website.You can connect with Piyush on LinkedIn & TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing. You can find Aayushman on Instagram | Twitter | LinkedInTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt. YogaBar is a nutrition-led food company, offering full transparency & honesty in our ingredients. The brand endeavors to offer innovative, healthy, and tasty snacking options for the health-conscious Indian pallet - with a range of healthy snack options such as Protein Bars, Muesli, Peanut Butters, and Gluten-Free Oats which are all-natural and have no artificial preservatives. Led by two pathbreaking women entrepreneurs, with a mission to revolutionize the health food ecosystem in the country; Yoga Bar is the fastest growing and largest new-age food brand in the country with 100% growth each year.Yoga Bar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. Suhasini is responsible for driving high-impact business results and overseeing brand-building initiatives while her sister, Anindita, leads the operations, R&D and product inventory and food technology vertical.The duo lead the company's efforts in creating India's most loved and trusted health food brand. This includes leading the company's business and growth strategy, overseeing manufacturing and operations, and building unique brand portfolios. Having started with literally all their money and building the Company has taken a lot of hard work as they chose to build with zero shortcuts. Anindita and Suhasini have lived out of dhabas while designing their machines in Coimbatore and have personally stood and sampled products across gyms in the early days. They even spent hours outside retailer offices for a meeting only to be refused with "India me health nahi bikta hai". They have served over 100 million customers to date since inception. Indian customers have received the brand with overwhelming love.Check out their good, wholesome stuff on their Website | Instagram | TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy. Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations. In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with one's strengths, and the gaps in the market. Tune in for all this and more. You can reach out to Manish on Instagram | LinkedIn | TwitterCheck out his book: Booming Digital StarsTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present.The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry. In this episode of Advertising Is Dead, we have Naveen Murali, VP & Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFry's genesis and how it fit well with the present-day consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More. Find Naveen on LinkedIn & TwitterPepperfry on LinkedIn & TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

Fill out the IVM Survey: https://ivmpodcasts.com/surveyIn this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fat-free and sugar-free stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods. He further tells us about his marketing initiatives, getting in touch with micro-influencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors. Tune in for all this and much more. Find Shashank on Instagram & TwitterFind The Whole Truth Foods on Instagram | Twitter | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta- the company that has most social media under its wing including Facebook, Instagram & Whatsapp. And because everyone juggled between these 3 apps, many Small & Medium Enterprises decided to use them to connect with customers. In this episode of Advertising Is Dead, Varun talks to two entrepreneurs- Pallavi & Mamta, who have been scaling their business digitally. SuperBottoms was born 6 years ago when Pallavi was looking for that perfect diaper for her newborn and was disappointed to find none. Pallavi was a part of many new mother groups and forums online and started product testing in 2014. She channeled her diapers singularly through Facebook Groups while still working, starting up, and managing her baby. Pallavi reached out to multiple new mothers who helped her market the product online, and these women have now grown with the company. During 2017-18 she started selling through WhatsApp, which now accounts for 60-70% of SuperBottoms' sales. Today, SuperBottoms employs over 100 employees, 80 of which are women, and 70 of whom are new mothers!Odette, based in Bengaluru and started by fashionista Mamata Roy, brings a well-curated line of fashion jewelry such as bracelets, rings, earrings and brooches, shoes, and accessories including belts, clutches, and sunglasses. Today, Odette uses Facebook, WhatsApp, and Instagram to connect with its customers directly and leverages these platforms for growth. 70-80% percent of Odette's turnover comes from Meta apps.These two businesses are amongst the many women entrepreneurs leveraging Meta apps to move their businesses forward. Fueled by the digital adoption in India and the growth of the digital ecosystem, small businesses are witnessing a new spurt of growth. Tune in for all this and more. Find Odette on Instagram | Facebook | WebsiteFind Superbottoms on Instagram | Facebook | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube channelYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosFollow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder & Creative Director MissMalini Entertainment, Girl Tribe & Co-Founder of Good Creator Co. She takes us through the journey of establishing Miss Malini, how it began as a blog and eventually became an empire consisting of multiple offsets that aim at helping creators with tips to make great content, create a safe space for women, and give all the news from the glam world. Further, she also talks about getting associated with the Good Glamm group and what's in store for the coming days. Tune in for all this and more. Find Malini on Instagram @maliniagarwal (https://www.instagram.com/maliniagarwal/)Find Miss Malini on Instagram & their Website(https://www.instagram.com/missmalini/)(https://www.missmalini.com/)Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria (APAC Head of Creator Management, LinkedIn) and Pooja Dhingra (Pastry Chef, Founder- Le15 Patisserie) to talk about LinkedIn's Creator Accelerator Programme. Creation on LinkedIn is about the opportunities that can happen when our members connect with each other. Acknowledging the growing space, LinkedIn is launching the Creator Accelerator Program in India - a new initiative designed to support creators on LinkedIn through coaching, recognition, and resources. Creators are at the heart of high-quality, meaningful conversations on LinkedIn, and through this program, we want to help them build engaged communities, spark productive conversations, and connect to meaningful opportunities.They discuss how LinkedIn is a generous platform that lets creators meet opportunities ad help them scale. It is a welcoming place for folks from across genres, very inclusive and responsive, and has the potential to help a person grow immensely. Pooja Chhabria tells us about its exclusive features while Pooja Dhingra, also a mentor in the aforementioned program, tells us about her experience with the platform. Tune in for all this and more. Connect with Pooja Chhabria on LinkedIn.Find Pooja Dhingra on LinkedIn, Instagram & TwitterTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android | iOS: https://ivm.today/ios

In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture 'Bambai Meal Rolls'. He also tells us how he became a Chef- from failing Biotechnology to acing Hotel Management exams, working as a Chef in a Hotel, a Food channel, a Food Show, and now a Foodpreneur. He shares his inspirations on the way, how the Indian palette is super varied and dynamic and one can never fully cover every flavor that arises from the nooks and corners of the country, his culinary travels, and much more. Find Saransh on Instagram & TwitterGoila Butter Chicken on Instagram & TwitterBambai Meal Rolls on InstagramTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android iOS: https://ivm.today/ios

This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD- India's foremost player in the School EdTech category. It currently empowers 3000+ affordable private schools catering to 12 lakh+ students in tier 2+ cities and is solving the problem at the core education level by encouraging schools to transform and smoothly fit into the new normal by implementing SchoolEdTech. Be it in assessments, teacher training, or students' learning, LEAD integrates technology in every aspect through SchoolEdTech.Anupam tells us about the present-day school scenario in India and the various initiatives undertaken to make the experience better and smooth for both students and teachers. Varun and Anupam discuss their experiences of their children studying from home in the lockdown and how it is now that offline schools have resumed. All this and much more. Find LEAD on Instagram and their Website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a man's grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is now. He also discusses the concept of being a gentleman and how it came to be an important trait of his organization. All this and much more. Find Hitesh on Twitter @hiteshdhingraFind 'The Man Company' on Twitter | Instagram | WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android| iOS: https://ivm.today/ios

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVBIn this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads. Vedant talks about subcultures, and how a vlogging routine and his love for sneakers eventually led him to set up shop in Pune and eventually expand across Metros. He shares some insights into the business, and how he got inducted into the world of business early on via inspiring conversations with his father. All this and much more. Find Vedant on Instagram @vedulamba Find The Mainstreet Marketplace on Instagram & WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/android OR iOS: https://ivm.today/ios

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans. Aneesh is on Instagram and Twitter @aneeshbCheck out Svami drinks on their Instagram, Twitter and WebsiteTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

In this episode, Varun is in conversation with Aman Gupta, Co-Founder & CMO of boAt. He talks about capturing the audio accessories market at the right time, foraying into wearables and more, and being profitable from day zero. Varun also questions him about being one of the sharks on Shark Tank India and his experiences on the same. Further, Aman tells us about having multiple brand ambassadors, assessing the beat of his consumer and playing the right cards, working with a young marketing team in a crazy culture, and a recent joint venture which enables him to Make In India.All this and much more, so tune in!Find Aman on Instagram @boatxaman Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:https://ivm.today/androidORiOS: https://ivm.today/ios

In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media and technology has enabled many to take creative initiatives, not necessarily with any formal education. As they embark on the journey and gather experiences on the way, it is a learning for them, and sharing it empowers potential future creators too. Nas Academy is one such platform where creators learn not just the creative side of things but also the necessary things that support it like finance, business, operation, and management. Find Alex on Twitter: @alexdwekCheck out Nas Academy on their website.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a beloved content creator- BBKiVines, and gives us exclusive BTS into the making of 'Dhindora'. He also tells us what it takes to be a creator's backbone, handling the business side of things, emerging through crises. And last but not the least, he shares his thoughts and hacks on the creator life, and how can one make the most of it. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can follow Rohit on Instagram: https://www.instagram.com/rohitonweb/Dhindora on YouTube You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can follow Arman on Instagram: https://www.instagram.com/soodarmanster/Follow Sleepy Owl Coffee on Instagram: https://www.instagram.com/sleepyowlcoffee/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios

In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally non-essential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind Mr Anil Viswanathan on Social MediaTwitter | Instagram | LinkedInYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.The conversation goes through various aspects of how viewers consume content and takes a closer look at the phenomenon that IPL is and why is it so unique. They also discuss the 'Halo Effect' around IPL and the kind of impact it has on viewers and advertisers.You can follow Yan Liu on Twitter at https://twitter.com/tvisioninsights?lang=en and you can follow Shikher Chaudhary on LinkedIn at https://in.linkedin.com/in/shikher-chaudhary-80603ba2?trk=author_mini-profile_titleTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Consumer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern consumers and how brands reach out to them.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Anmol on LinkedIn at https://www.linkedin.com/in/anmol-gill-b801b22/You can also check out Casa Bacardi at https://www.instagram.com/casabacardiin/, NH7 at https://www.instagram.com/nh7dotin/ and Breezer Vivid Shuffle at https://www.instagram.com/breezervividshuffle/You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, co-founder and CEO at TagMango. The two discuss how content creators can monetize their content - going beyond the traditional ads and brand deals. The conversation goes into the details of influencer marketing, NFTs, organic reach and various aspects of content creation, how to reach audiences better - and an interesting bit about how the name TagMango came to be.You can follow Divyanshu Damani on Twitter, Instagram and Linkedin at @DivyanshuDamaniYou can follow TagMango on Twitter, Instagram and LinkedIn at @TagMangoOfficialTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey towards content creation, his experience in the world of gaming content, the recently conducted 'Ticket to Cricket' event, and about him being an all-round entertainer!Make sure to tune in to this episode to check out a very interesting conversation about how the YouTube algorithm works, as well as to know what Mythpat's advice to upcoming creators is.You can follow Mythpat here:Facebook - https://www.facebook.com/mythpatInstagram - https://www.instagram.com/mythpat/Youtube - https://www.youtube.com/c/MythpatTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed.The ed-tech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various lenses. Ed-tech isn't just reframing education itself, but also building a framework for how to blend what modern technology allows with what traditional learning facilitated.Follow Varun Duggirala on Instagram, Twitter and LinkedinFollow Vaibhav Sisinty on Instagram, Twitter and LinkedinYou can check out Growth School hereYou can listen to this show and other awesome shows on the IVM Podcasts app on Android or iOS, or any other podcast app

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space.They've also been boosted by programs that have helped accelerate their process of innovation. One such accelerator that has enabled startup's not just with advanced technology but also with broad based mentorship and support has been the Google for Startups AcceleratorOn this episode, Varun is joined by Paul Ravindranath G, Program Manager, Developer Relations & Head of Google Accelerator (India) to talk about the startup ecosystem and how Google is enabling innovation through this program. Paul also talks about how they've had to evolve as an accelerator to connect with the needs of startup's today.Google Startups on LinkedIn: https://www.linkedin.com/showcase/google-for-startups/Google Startups on Facebook: https://www.facebook.com/GoogleForStartups/Google Startups on Twitter: https://twitter.com/GoogleStartups?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorGoogle Startups on Instagram: https://www.instagram.com/googleforstartups/?hl=enTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined by Pooja Dhingra, Pastry Chef, Creator, Podcaster, Author & Founder/ CEO of Le15 Patisserie.Pooja talks about her entrepreneurial and creator journeys and makes us understand how she does, what she does and how we can all learn from it.Follow Le 15 on Instagram: https://instagram.com/le15india?utm_medium=copy_linkFollow Le 15 on Facebook: https://www.facebook.com/Le15India/Follow Le 15 on Twitter: https://mobile.twitter.com/le15patisserie?lang=en Follow Pooja Dhingra on Instagram: https://instagram.com/poojadhingra?utm_medium=copy_linkFollow Pooja Dhingra on Facebook: https://www.facebook.com/ChefPoojaDhingraFollow Pooja Dhingra on Twitter: https://mobile.twitter.com/poojadhingraa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app