Podcast appearances and mentions of larry let

In this episode, we dive deep into the world of compliance and archiving with Larry Shumbres, CEO, and founder of Archive Intel. Archive Intel leverages AI to revolutionize the way businesses handle compliance, offering a singular platform to manage and mitigate risks effectively. We explore the challenges and opportunities in the sector, the role of AI in compliance, and how Archive Intel is setting new standards for efficiency and user experience.Episode Highlights:00:10 - Introduction to the podcast. Jason Pereira, the host, welcomes listeners to the show and introduces Larry Shumbres, CEO, and founder of Archive Intel. The discussion sets the stage for a deep dive into the significance of AI-powered compliance in the financial sector. 00:33 - Larry expresses gratitude for the opportunity to discuss Archive Intel on the podcast, highlighting the importance of sharing knowledge on compliance solutions. 00:35 - The inception story of Archive Intel. Larry narrates how conversations with investment advisors and broker dealers highlighted the need for a modern compliance archiving solution, leading to the establishment of Archive Intel. 01:42 - Archive Intel's value proposition. Larry outlines how the platform is designed to streamline the archiving of communications across emails, social media, and texting, using AI to drive efficiency and reduce compliance risks. 02:31 - Addressing the limitations of previous solutions. The conversation shifts to the problems with existing compliance archiving solutions, such as siloed products and the labor-intensive review process, setting the context for Archive Intel's integrated approach.05:24 - Focusing on the financial industry. Larry discusses the strategic decision to cater exclusively to the financial sector, improving user experience and efficiency by narrowing the platform's focus. 06:10 - Artificial Intelligence in Archive Intel. Larry dives into how AI is used to streamline processes, reduce false positives, and enhance the review process, underscoring the company's forward-thinking approach. 10:42 - Evolution of Archive Intel and AI models. Larry shares insights into the development journey of Archive Intel's AI capabilities, highlighting the iterative process of improvement. Key Points:The advent of AI in compliance represents a pivotal shift towards more efficient and less error-prone processes.Intel's use of AI to handle compliance tasks signals a significant advancement in the field.Specializing in a niche area, like the financial sector, allows for deeper understanding and better solutions for industry-specific challenges.Tweetable Quotes:"Building AI solutions is like teaching a child to walk or talk; it takes time and adjustment." - Larry"Let users communicate on their preferred channels and focus on effectively archiving those communications." - Larry "AI in compliance is not just about automation; it's about elevating the entire compliance process to new standards of efficiency and precision." - LarryResources Mentioned:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorPodcast Editinghttps://www.linkedin.com/in/larryshumbres/https://archiveintel.com/ Hosted on Acast. See acast.com/privacy for more information.

Larry Kass has done it all at Heaven Hill. Public relations, brand management, legal, and even more behind the scenes rolls over his 20 year career. Larry first made an appearance on the podcast back on episode 167. You're going to hear about growing some small family run operation managing a few brands turned into hundreds, how the infamous Rittenhouse Rye 21, 23, and 25 year bottling came into existence, the disappearance of Heaven Hill 6yr BIB, and the original partnership with the Kentucky Distillers Association before it was a real thing. This is a  real piece of history and we wish Larry years of relaxation in his retirement. Show Partners: Toast 2019 with Barrell Craft Spirits New Year release. Selected and blended barrels from 6 distilleries in 6 states to capture the holiday spirit. Available in stores beginning in November Show Notes: This week's Above the Char with Fred Minnick talks about Bourbon Geek Pricing Fred, tell us a little about Larry Let’s start at the beginning. Before coming into Heaven Hill did you have a fascination of spirits? We’re you doing the job of 45 people back then? Did you ever find a knack for brown and aged goods? Who really stood out for you? What was marketing like for whiskey back in 1998? Talk about the Rittenhouse Rye 21, 23, and 25 years What do you think of the secondary market? Do you all use it as market data? Is that why we saw the end to Heaven Hill 6yr Bottled In Bond? Give us a story about a writer that pissed you off over the years Do you think Heaven Hill has done a poor job at PR over the past few years to whiskey geeks? Who are the leakers? Fred has feelings of remorse about Elijah Craig 12 Take us through the days of high aged stuff like Martin Mills 24 year that were part of the export market. As a brand manager, how much influence do you have into the final product? You’re part of the original KDA partnership Can you leave bourbon? What’s the retirement plan? What's the proudest thing you accomplished in your career?

Audio File:  Download MP3Transcript: An Interview with Asra Rasheed CEO, RRKidz Date: October 25, 2010 NCWIT Entrepreneurial Heroes [music] Lucy Sanders: Hi this is Lucy Sanders, the CEO of the National Center for Women in Information Technology or NCWIT. And this is another in a series of interviews that we're doing with women who have started IT companies. Just really fabulous entrepreneurs with lots and lots of great advice for people who are thinking about becoming entrepreneurs. With me is Larry Nelson from W3W3, hi Larry. Larry Nelson: I'm so happy to be here, this is a great series. Lucy: Well and W3W3 is a great partner and their podcasts are hosted on the NCWIT site as well as the W3W3 site. Also Lee Kennedy, serial entrepreneur and CEO and founder of Bolder Search, she's also an NCWIT Director. Welcome, Lee. Lee Kennedy: Thank you. It's great to be here. Larry: Yeah. Lucy: Well, so we've got a person that we're interviewing today that really likes to play and game around. OK. I mean this is great. I think we're going to have a fun time with her, her name is Asra Rasheed and she's the CEO of RRKidz. And RRKidz develops and publishes engaging and interactive content for today's digital kids. And she really has had a very accomplished career as an entrepreneur and you'd say this, she's a serial entrepreneur like you are, Lee, very successful. And she loves gaming. She's actively been engaged with the women in Gaming International, something that is near and dear to NCWIT's heart. So Asra, welcome. Asra Rasheed: Thank you. Thank you so much for having me today, it's a real pleasure to be here. Lucy: Well so tell us just a bit about RRKidz and what's going on, what's the latest. Asra: So RRKidz basically is a division of Burton-Wolfe Entertainment and Burton-Wolfe Entertainment was formed LeVar Burton. Some of you may know him from Star Trek, Jordie, and of course from Reading Rainbow. And Mark Wolfe is a producer who also worked on Terminator Three. So the two of them came together and they really thought that there was a need in the market for good quality fun learning experiences for kids and that's when they decided to launch RRKidz, January of this year. And I came on board as CEO of their company in April and RRKidz basically represents today's digital kids. We have an opportunity to educate this generation and future generations but what we see happening is that children now are spending less time in front of the television set and more time in front of devices such as their iPhone, online, and even their iPads believe it or not. So we're very excited to be able to bring explorative learning experience for kids but also more important, we want this to be the right place for parents and educators as well. Lucy: Well that sounds pretty exciting and maybe you'll be able to get William Shatner away from, what was it, Priceline? [laughter] Asra: Yes. Larry: And I interviewed Leonard Nemoy about three weeks ago, so. Lucy: Oh my gosh. Asra: Wonderful. Lucy: We're a Star Trek kind of crowd. Well Asra tell us a little bit about how you first got into technology. Asra: I have always had this fascination with technology. I'm a very creative entrepreneur. I love sort of drawing things and sketching things out and I became very fascinated with technology back in let's say 1999, 2000, when websites were sort of becoming the big thing. And I started exploring that market and I noticed there was a really big opportunity for companies, smaller companies and mid-size companies to sort of take advantage of the online space and they just really didn't know how to adopt the platform. And so I found that to be the sort of opportunity where I could help them design what they wanted to do but also bring in technology and tie the two together. And so in 2000, you know it was interesting, everyone was saying, "You have to be online, " and "Oh I just got this great website and I spent about fifty thousand dollars for it, " and I said, "Wow, you know that's an awful lot to be online." And what I did was I tapped into my resources offshore and created a development team which allowed us to bring costs down on developing websites. And so that was sort of my first entry into technology, certainly a learning experience for me. Lucy: Absolutely. Tapping into offshore development resources back then well, that was just starting to happen. Lee: And it certainly leads into our next question about being an entrepreneur and why you like being an entrepreneur. Because definitely tapping into offshore resources is pretty entrepreneurial. Asra: That's a good question. So, I always go back to saying that my entrepreneur spirit comes from my parents. Ever since we were kids, we all grow up in this home where both my mom and dad started their own companies and they're first generation immigrants here to the US. And I really admire them for what they did. They came here. They're educated here and they started two companies which were both very, very successful. So, my father would actually take me to his office every summer and I would have to sit there and take note on everything he did. He had a factory back then and that factory was based in Taiwan. So, that was sort of my first kind of exposure to offshore resources. I had a chance to get on to the assembly line, he manufactured for us lighting fixtures of all things. And even back then, I was trying to figure out how you could make that more exciting than just it being a light bulb. So, that was sort of my first entrepreneurial offshore experience. But in general, my mom as well, she started a company. She manufactured sil plants. She created silk flower arrangements and sold them to Price Club back then. So, I've always been surrounded by people who have been very entrepreneurial and they've also been risk takers which is sort of one of the things that you need to be when you are an entrepreneur. Lee: That is pretty interesting they're both sort of manufacturing companies. I'm just as a side note in Washington this week and there's a big discussion going on about building manufacturing capability again in this country really, really a big discussion. So, that is coming back around. Larry: Now, you mentioned your parents and the major influence that they have on you. Were there other people in your life that were very supportive and mentors along the way? Asra: Yeah, I have been very blessed to have such wonderful mentors along the way. It's been such an honor to work with some of the most successful people in my industry. And yes, I have several mentors. I actually have a group of mentors who I turn to anytime I have to make sort of a big decision professionally. One of them has been my old CEO at one of my companies. I Gotta Play, who has been my mentors for the last eight years and he has taught me so much of who I am today. And then of course, I've got different mentors. I think it is really important to have mentors who bring strengths in different areas. You developed that personal relationship over time. And you need to feel comfortable with them because you really need to be able to tap in to them when you are making decisions. And they shaped away I think. So, yeah, I've been very fortunate to be able to go to those mentors whether it is in technology, whether it is in production, whether I need help with and investment opportunity. I have a great sort of foundation, a platform of mentors that I love to access. Lee: I'm curious about you have a great set of mentors and you turn to them for advice. And I am just curious how you taken what you've learned from them and factored it in to how you mentor others today. Asra: Recently I have been mentor to a lot of women and women in games. And it's been quite satisfying, very fulfilling to me. I think what I have learned from my mentors is that I try to pass along is I want to be a good listener and I want to be able to be there. If they're good, challenging times. As an entrepreneur, we all know that we have our set of challenging moments and there are times where you need to be able to call upon your mentor and sort of say, hey, I'm going through this and it is frustrated and need your advice and direction on it. Something that I learned from my mentor is early on I was able to pick up the phone and be able to talk to them and discuss whether it is an opportunity or challenge, they were a little bit... I think the other thing off of that is you really need to be very transparent at your mentors. They are your friends to guide and you should be able to go to them with sort of anything that you'd like to talk to them about. That's important. A lot of times, anyone of these things that I learned was I was always fearful of sharing too much and I think that you should be open and be able to share whatever you can because that is where your goal is the most benefit. So their advice is their help. Lee: That's a really good point because sometimes the thing we're fearful of is the thing we need to figure out. You had just mentioned there were a number of tough things you had to do and some of them, you went to your mentors, what do you think has been the toughest thing you've had to do in your career? Asra: There has been some challenging moments in my career and I would say by far, you know, one of the things of an entrepreneur, you start of with this idea. And that idea comes from you questioning sort of, "What if this worked like that?" or "What if there was this?" And then that builds into an idea and then you say, "Well, you know, there's an opportunity here for me in terms of space." I do know one of the challenging thing for me has been a lot of times, you all start this as your baby and many times, you're just fearful of changing or shifting direction. And there are times that you just have to in order for your business to succeed. So you know, my biggest advice to entrepreneurs is, you have to know when it's time to make a change and there are some tough times out there. So, if there times where you have to downsize as much as you don't want to. I remember, there was a time, I had to downsize my staff at I Gotta Play and I would say that was the toughest thing for me to do. And more recently, I think you just need to be able to know when it's time to make a shift in your strategy, in your direction. I think a lot of time what happens is entrepreneurs will sort of hold on to what they started, and often times, that may not scale. You need to know when to make a change. So those are the challenging experiences and of course I've learned from them. Larry: Let me ask you a different kind of question. You've been a mentor, a mentee and a mentor, but in addition to that, if right now, if you're sitting across the table with someone who's exploring the possibility of becoming an entrepreneur, what advice would you give them? Asra: I would say to them, to be committed to what you're doing and be passionate about what you have embarked on. Those are the two things that are absolutely required of an entrepreneur, commitment and passion. You have to have to drive to get to the challenges, to benefit what the success that this will bring you. Not all days will be good. And the other thing that I would advise would be, you know, a lot of times I speak with entrepreneurs and they have this great idea that I would say, before you embark on the start up do your research, do your homework, make sure there is a clear market opportunity. I would also strategize, build out a road map, you need to be able to sort of sustain yourself through this time because it can be challenging but so rewarding. So, that's the advice that I would give, and be passionate about what you do. Really it's not just about the money, that will come, but really be passionate about what you're doing. Lee: You're clearly very wise in the advice that you give. Just curious, if you could tell us, other personal characteristics of yours that you may give you advantages as an entrepreneur. Asra: For personal characteristics, I would say that I am very driven. I would also say that as an entrepreneur and more so as a leader, you have to be balanced and that's very important. So particularly, when you're dealing with other people, you need to be able to articulate yourself very well, be able to communicate your message and it really is all about relationships. I think one of my personal characteristics is I have been able to build relationships, build a network. That network that you build is so valuable, and I always say that you can know everyone out there in your industry but unless and until you make use of your network, you're not leveraging it. And I think that's one of the things that has helped me as an entrepreneur greatly. Lucy: Well, one of the things we're always curious about being an entrepreneur, usually is a pretty crazy life in general and how do you find balance, how do you bring balance between your personal and professional life? Asra: You have to find time for yourself and that's one thing that I learned very quickly as an entrepreneur was I found myself in front my computer all the time, I found myself working all the time and at some point, you burn out. You do get burned out and that's when I realized that I needed to make a shift in my lifestyle and I needed to make a more conscious effort about balancing my life. So for other things that I enjoy doing. I enjoy doing activities outdoor. That helps me sort of stay away from all of my electronic devices and that's difficult to do in this day and age. I really make a conscious effort to spend time with my family. That's important. It is tough to bring balance as an entrepreneur. It is a challenge and you have to prioritize what is important to you and it is interesting. You want to be the best in everything you do. You want to be the best as far as family is concerned. You want to be the best Chief Executive Officer and just know that it's OK to not make it to every single event that your child is at. And I would say that I struggled with that at the beginning and then I said, OK. I'm going to take a step back and I am going to prioritize and try to balance sort of everything that is going on. OK, I'll put my family provides a lot of balance in my life. Lucy: Well, so you are in a new position now, CEO of RRKidz. You really have achieved a lot. This is a bit of an odd question for someone who is in a new CEO position but let's just see if you have any thoughts about what's next for you or if the RRKidz position is going to be enough for a while. Asra: Well, certainly the RRKidz position is going to be enough for quite some time. I am really excited about RRKidz. It is an opportunity for me to do something that I've been very passionate about which is taking technology today and applying good content, trying those together and delivering it to kids. So, I am extremely excited about the future with regards to RRKidz. Yeah, I do see myself being a mentor. That is something that has been very obviously satisfying and fulfilling. I also enjoy advising a lot of different companies and I see that in my future. The reason why I enjoyed it so much I once was working with start up launch entrepreneurs and having been able, having the opportunity to see all the different things that people are doing. There is so much going on out there and it's really just fascinating to me to see how many people sort of recognize these different market opportunities and then embarked on a start up. I would love to sort of become an adviser. I don't know when that is going to happen but certainly not right now as what I have at RRKidz. Lucy: Well, I have... I'm sure our listeners are going to be interested in the answer to this final question which is I am just tackling on. It is not on the list but I am going to ask it anyway. Give us a little bit about the women in games international work that you are involved with. What does the group do and what is on their horizon? Asra: Sure, so women in games have been around for several years. The game industry is predominantly, it has been men and it is an area when I started my game company which was an online video game rental service. I started it back in 2002. And I was probably one of maybe a handful of women in the industry and it's very, very intimidating. It has changed and it continuous to change was that the entry of casual games and social games. We see more women entering into the space. We see more women becoming readers and executives. And we as women in games are sure to represent those women and we are here to advocate the inclusion of women in the game industry. That is something women in games as an organization that has been something very near and dear to me because I will tell you that in my years in the game industry it was quite challenging to be a woman in a minority. So, that is sort of what we are doing with women in games. The organization has been growing. There are more women that reach out to us every single day asking how they can get involve. We have chapters across United States and in Canada. So, we are very excited about the future of women in games and really just being the stage for women to be recognized for all of the contributions they've made to the industry. Lucy: Awesome. Larry: Yeah, great. Lucy: Thank you so much for joining us. We really appreciate your taking time away from your busy schedule to talk to us today. And I want to remind or listeners that they can find this podcast at w3w3.com and NCWIT.org. Larry: And download it 24/7. Asra: Thank you. Larry: Thank you. Lucy: Bye. [music] Series: Entrepreneurial HeroesInterviewee: Asra RasheedInterview Summary: Asra Rasheed describes herself as a very "creative entrepreneur ... I like to draw and sketch things out." As the daughter of two entrepreneurial parents, she credits her success to her upbringing and being surrounded by people willing to take risks. Release Date: October 25, 2010Interview Subject: Asra RasheedInterviewer(s): Lucy Sanders, Larry Nelson, Lee KennedyDuration: 19:55

Audio File:  Download MP3Transcript: An Interview with Bambi Francisco Co-founder and CEO, Vator.tv Date: October 26, 2007 NCWIT Interview with Bambi Francisco BIO: Bambi Francisco is a co-founder and CEO of Vator.tv, the professional network for launching ideas and innovation. Vator.tv is a web platform for anyone, across all industries, at any stage, to share ideas, products, services and businesses with the rest of the world, mainly through video. People use Vator.tv to get their ideas or needs discovered or to find, discover and connect with others in networks of interest. Bambi is a veteran editor, columnist, and correspondent, covering the technology and Internet industries for 15 years. Her newsletters reached 400,000 subscribers interested in her thoughts on Internet trends and investing across public and private companies. She's appeared on Fox News, CNBC, and CBS as a commentator on the Internet. She was also the morning business anchor for KPIX, the CBS San Francisco affiliate. She was a founding producer at CNNfn, where she created business programming including programs on new ideas and innovation. She was named to the "blue-chip" financial reporting all-star team in 2000 by The Journal of Financial Reporters, the business news industry's leading organization. She was also named the top 10 most influential journalists on the Web by Adweek. She blogs at http://www.bambi.blogs.com/. Larry Nelson: This is Larry Nelson for w3w3.com, the community source for unique and valuable resources. We're here today with NCWIT, the National Center for Women and Information Technology. And I must say this is one of the most exciting series that we've been involved with. We have with us Lee Kennedy. She's the co‑founder of Tricalyx. And she's also on the board of directors of NCWIT. This is really an exciting series, so pay attention. Lee Kennedy: Thanks Larry, it's good to be here. Larry: Lee has been doing a wonderful job connecting with a number of people. And, of course, we're also lucky enough to have with us Lucy Sanders, who is the Director and co‑founder of NCWIT. So, welcome. Lucy Sanders: Thank you. Larry: And our special guest today is Bambi Francisco. She is the CEO of Vator.TV. Bambi, welcome to the show. Bambi Francisco: Thanks for having me, Larry. Larry: We are very excited about this. We've all been around your website and seen some fascinating things, as well as some people that we know from earlier times. Bambi: Yes, and it's been really fun watching the site grow. We launched June 6th, and we have over 1,000 innovators and hundreds of new ideas popping up every month. So it's exciting to see that there's just a lot of innovation happening. Not just here in Silicon Valley, because of course there's always tons of innovation happening here, but around the world. So we're seeing a lot of new ideas. Lucy: I think that the genesis for Vator.TV is pretty interesting, and dates back to your days as a columnist and a correspondence for "MarketWatch". Why don't you give us an insight as to how you came up with the idea for Vator.TV? Bambi: At "MarketWatch", I was a columnist and correspondent for publicly traded companies, mostly publicly traded companies. And I had focused on Internet companies, mostly Google and Yahoo!, the big companies. And what I've always tried to bring to my audience of public investors was what was innovating, and who were the innovators. And those were the leading Internet companies. But I started looking at a lot of the emerging companies, because they seem to be really innovating around the fringes. And they were the ones who would come up with disruptive technologies, which would inevitably change the landscape for a lot of these public companies. So I started writing a lot about startups. And before I knew it, I had people pitching me, from the public company sector, to the private company sector. And I just really didn't have enough bandwidth to learn about all of them, and write about all them. And so I created a utility for me, which was basically a repository, a place where the companies pitching me could create their pitches and videos. And what I wanted to do was at least showcase them. If I didn't have enough time to learn about them, I wanted other people to at least learn about them, in the event that they found them to be interesting. And I used it to rediscover new ideas. And also to just give exposure to the other ideas that I would invariably overlook. And so I created this little tiny platform and showed it to a friend of mine, Peter Teals, who said, "Wow, I think I could use this for investing as well." Because, again, I was trying to find the top companies to write about and he thought maybe we could use this utility as a way to vet companies that he would invest in. And so that's sort of the early days of Vator.TV, which at that point was called MyElevatorPitch.TV for lack of a better name at the time. Lucy: Well, Vator, I read, is short for "innovator" and "elevator". Bambi: Exactly, it was for "Elevator Pitch" initially, and pretty soon we realized (my partner and I‑‑Roland Vogl also helped found the company) and the two of us brainstormed on this idea. And he said, "We also stand for innovator." And I said, "Yeah, well, we are looking for innovators to give their elevator pitch." And so "Vator" sort of was a shared, obviously, part of both those words. And so we thought, well, we couldn't really stay with MyElevatorPitch.TV. So we shortened it to Vator.TV. Lee: I think the names of companies are just so interesting. Remember Mebo? Where they came up with that name? In the California Pizza Kitchen? So we want to know where did you get the name Vator. Were you in the California Pizza Kitchen? Bambi: Yes, well, Vator came from MyElevatorPitch.TV. And again it was just too long, and we wanted to shorten it. So Vator, actually, was taken by another company, a Finnish speedboat company. And so we thought, well, you know it's in Finland and so there was really no copyright problems there. So we just took the name Vator. And we actually now are named as Vator, Inc. We have the name here in the US. Lee: Well, so from columnist and correspondent to CEO and co‑founder of a high tech company, how did you decide to get into technology? And what technologies do you see on the horizon as being particularly important? Bambi: Well, I got into technology as a producer as CNN FM. And I started following a lot of initial public offerings. I launched and created a show called capital ideas, which was to look at new emerging companies that were at least ready to go public. So they weren't conceptual ideas. These were companies that were already in the pipeline to go public. And in ‘96, there were a number of companies we know today, including Yahoo!, Lycos, Excite. They were going public. And in ‘97, Amazon went public. So I really started following Internet companies around that time. So that was more than a decade ago. As far as technologies I think that are cool, I do have an I‑Phone. I think that's kind of cool. And we use Skype at work. I think widgets, the new widgets that are proliferating on the web where you can have your own personal store wherever you are, or where you could just create your own marketing and research materials through a widget. I like those widgets, any type of services or products with a widget component. I love Artifice. I think that's been a great technology. I do like the new services that enable people to create and share their content. And especially in my area, the video uploading companies. And Vator, of course, allows you to do that. But, of course you know the YouTubes, and a number of others and two dozen others, that really let people kind of mash up whether it's their video or audio or websites, and really create something special, and just share it with the world. Those get me really excited. Lee: There is. There is such neat technology on the web. It seems like every day there's a new widget that comes out. Bambi: The other kind of new services out there that I think are really interesting that I have started seeing on the horizon are really the ones that try to aggravate the influencers. Lucy: Hmm. Bambi: You know we've seen it 10 years ago where you had all this information and you had the early pioneers organizing the information and directories, then Google coming on about seven years ago and really helping you to just search or whatever it is that you want. Now with billions and billions of pages I think there is all this crop ‑ and probably in the last two years ‑ of companies that are really trying to mine the data for or mine all the content or helping people make decisions about which movie they should watch or which products they should buy. For instance, Aggregate Knowledge is a great company that does that where it aggregates behavior and offers up a recommendation or recommended item. Wise is another company that goes out and aggregates all of these consumers' opinions and reviews and comes up with a rating system that shows you which item may be best for you. So there are a number of companies that are really just trying to help you make a better decision and aggregate all that information, which I think is fairly new. Lucy: Bambi, talking about all these startups and entrepreneurs and innovation and elevator pitches and IPOs, early in your career you were covering all this. What made you decide to make the leap to become an entrepreneur yourself? We would love to hear what it is about being an entrepreneur that makes you tick. Bambi: As I said earlier in the interview with regards to how this came to be, I really created a utility for myself. I realized that it was turning into something that was of value to others, namely my initial investors. So that's the reason why I decided to put all my eggs in one basket and leave journalism and start focusing on building a product. Now that I have left, in the last six months one of the things that really makes me happy with my site is really hearing anecdotes from the users ‑ I don't call them customers ‑ when they either make a connection, whether they found an investor, whether they have gotten some exposure through Vader. So I guess you could say it is happy customers that really make me excited that I'm creating a product that's useful. So for myself, I think it's the opportunity to be creative and also to build a better mousetrap or a nice alternative to the way we innovate today. That really is just bringing people together and having their ideas showcased and either inspiring or motivating others to innovate, or helping the innovators on the site really connect with other people who can either partner with them or be employed by them or help distribute their products, or even be a source of funding for them. Larry: Let me ask you a two‑part question here Bambi. Were there some people along the way that helped support career path? And as you got into things, did you acquire or have any mentors? Bambi: I guess when I think about mentors, I definitely think about the people who really helped in the formation of my career as a journalist. That's really what I have been for the greater part of my professional career. So I'll start with my former boss at CNN. That's Lou Dobbs, because I worked there for six years at CNN. He really inspired me to really look hard at news and really be somewhat critical and really how to spot news or even how to create news. At CNN I also learned how to write. So it was really through a lot of his guidance and just his news judgment and how he delivered the news. I worked really closely with him. So I think he is one. Then I worked at MarketWatch for eight years. So I would say Larry Kramer, who was the founder of MarketWatch ‑ he also hired me after a three hour dinner. Then him, as well as Tom Calandra and David Callaway, Tom Calandra and Dave being both executive editors at MarketWatch. They really supported me and they really encouraged me to go out there and be very innovative when it came to how you package news. At the time that I started at MarketWatch in 2000, a lot of this convergence of news, whether it is radio, television, print and online was all coming together. They really encouraged me to try to use all those mediums and package them in a way that somebody could read my story, watch me deliver the story, hear me on radio and see it in print. They gave me a lot of freedom to be creative. So they gave me guidance, but they also gave me a lot of freedom. So I would say those really are my bosses. Unfortunately there are no women as far as mentors, but they were just the ones who just kind of shaped me. I guess one last person as far as a mentor would be Peter [Teal]. He is my early investor and he is also a great friend. One of the reasons I like Peter is because I like his management style. He is really fair, really generous. As is, by the way my boss Larry Kramer. He allows people to do what they do best. Actually back to Peter ‑ Peter is also very generous with money. So in terms of the capital formation of the company, Peter definitely guided me in terms of what's best for all my employees and me and investors. He's just a good manager. So I look to him a lot. Lucy: Well, sometimes when people talk about mentors, the rule of thumb is they can't be your boss. But I totally disagree with that. I think that your story is another piece of evidence of that. I think bosses can be just great mentors. They are certainly in a position where they can help you in your career and tell you and encourage you around things you are doing well, but also help you through some of the challenges that you have. That gets us to our next question, the toughest thing that you have ever had to do in your career. Bambi: I think the toughest thing that I had to do in my career was back in April, when I had to break away from my roots as a journalist and leave a really comfortable and well established job and leave the people and my mentors, who were at the time David Callaway and focus on something that really was still a concept. So breaking away from a company that I had been with for eight years is tough. I think it's tough for many entrepreneurs with whom I have spoken when I have asked them. Oh, you know, they started it when they were working as an employee. I think that everybody finds it really, really tough to take the leap. So I would say that, at least at this point in my career, that was the biggest and toughest decision so far. Lucy: That's surely understandable. Lucy: Yes, it's definitely tough leaving something that you're really good at and comfortable. And doing something brand new with lots of risk. Bambi: You know, I do have some female role models who I feel have really shaped my character, my professional character. Maybe they've not formed my career, but they've shaped who I want to be. Lucy: And who would they be? Bambi: Well, as a writer, I've always looked up to Peggy Newman. She's this conservative columnist. She'd worked for the "Wall Street Journal". She was also a former Reagan speechwriter. I like her because she's very insightful and thoughtful. But she's not snarky. And she really just offers very constructive criticism. And she's a bit maternal in her writing. But I like her gentleness. And she's also a great writer. And a couple of other people who I think are great writers that are able to take very esoteric messages, distill them down, and really reach out, and have an influence on a lot of people ‑ and one would be C.S. Lewis. And he's an author and Oxford scholar. I've always loved his books. He writes children's books, and he writes other books as well. But he has a great way with words. And Milton Freedman who is an economist I've written about, saying that he's an economic entrepreneur, because I think he's really a very much independent thinker. But if you read his stuff, and if you've ever interviewed him, he can take esoteric topics and really help you understand them. And so I think that's a gift. And then one last person, and I'm sure a lot of people will actually mention her (or these two), Madonna and The Rolling Stones. And one of the reasons why I like them is because they really know how to reinvent themselves and make themselves relevant. Lee: That's a really good point. Larry: That's interesting. Lucy: Well, so if we switch gears, we've just been talking about people that have influenced you or have given you advice along the way. What advice would you give if you had some young people sitting here? What advice about entrepreneurship and what might help them along the way? Bambi: I'd say one: do something that you truly love and build a really useful product. And the rewards will follow. I'd also say to trust your instincts, or trust your gut. And typically you end up finding yourself in among advisors and just people along the way. And everyone has their opinion. And I think this is mostly like a Steve Jobs thing. He definitely trusts his instinct. And so sometimes you can get really lost, because you're trying to form a consensus. But at the end of the day, it also loses everybody else. And you really need to provide direction. So I think trusting your instinct is a good one. Think along the lines of Andy Grove's, "be paranoid". I would say, "Don't leave any stone unturned." And that means, if there is something out there, I would definitely try to uncover what it is. If you feel like that they might be competitor, try to get as much information as you can. And maybe try to work with them. Or, actually, really try to work with them. And then, finally, I would say that I've learned a lot as an entrepreneur, and I think this is what I've spotted in other entrepreneurs as well, who do a good job leading, is that in order to lead, you really have to serve. And so I like to be able to do everything that I ask all my team members to do. And at the very least, is to be able to show them how to do it. So, it's to delegate it. But I think it's also good to be able to do everything that you ask other people to do. Larry: Well, it's certainly sounds like you do a lot in your 36‑hour day. So I have to ask the question, how do you bring balance to your personal and your professional lives? Bambi: Can I get back to you on that? No. Lucy: Still working on that, huh? Larry: We've got a class on procrastination. Bambi: I've perfected bringing imbalance to my personal and professional lives. No. I am still working on that. This is all pretty new to me. But I say the one thing that I try to do is really stay healthy; because one thing that I've realized is that you need energy. You need energy to sit down with each one of your team members, and go out there and share your story, and do your work. So if I don't try to eat well, or try to get my run in, or bike ride in, or do some things that keeps me healthy then I'm not a service to anybody in my personal or my professional life. Lee: And that's really important that personal health and taking time to take care of yourself. That's a theme we've heard, I think, through a lot of these interviews as being something very important to people who are very busy and passionate about what they're doing. We always want to ask people what what's next for them in these interviews, and I think that we know in some ways what's next for you. You've got a brand new company. You're going to put a lot of love and time into making that company successful. But what is next for you? What are your hopes and dreams for Vator.TV? Where do you see it going? Bambi: Well, I want to make some entrepreneurs successful. So I'm going to see this through over the next several years to make sure that we create the tools to enable them to connect with one another. And hopefully make it easier for them to really build upon their ideas and collaborate around their ideas online. I would hope that we could make connections that I'm already seeing with people who are from around the world (about 40 percent of our pitches for our innovators are from outside the US). And many from the Midwest and all these places that just don't have the access to investors or financial advisors or anyone who really knows what the value of an idea is. And so I hope to make those connections, or help people make those connections. And I hope to get a lot of female entrepreneurs out there. Lee: Yea! Bambi: Yeah, and hopefully they'll make themselves known by going onto Vator, and putting their pitch up, and contacting me or other people at Vator, so that we can help them and work with them. The nice thing is that people do connect with me once they are on the site. And it's really fun learning some of the obstacles that they go through, and how to help them. For instance, I think naturally we attract a lot of new media companies. And so we're, in the next month or so, launching another contest. And this one is going to be highlighting new media companies. And so that's one way that I hope to help them get some exposure. Lee: I think that Vator.TV is a great concept. And it's going to give people a way to make their ideas visible who heretofore really haven't had a platform or known how to do it. I did want to tell you I spent some time in your FAQ section on the site. And maybe this is a great way to end the interview, because I thought that the FAQ section was some of the best advice for entrepreneurs that I had seen. So, for example, a question like this: "What makes a compelling idea, or business, or productive video pitch for Vator.TV?" That's a great FAQ, right, for Vator.TV, isn't it? No more than three minutes, be original, demonstrate your value proposition, make it fun and entertaining, explain the market size, tell us what keeps you up at night, and I guess some of the best advice I've heard yet for entrepreneurs. Larry: Excellent. I love it. Lee: So, Bambi thanks very much for spending time with us. We really appreciate it, and wish you the best of luck with your new endeavor. We'll be paying close attention to you, and wish very much for your success. Bambi: Thank you so much for having me. Lee: And I want to remind listeners where they can find these podcasts. They can find them at w3w3.com and also NCWIT.org. So thanks very much everybody! Series: Entrepreneurial HeroesInterviewee: Bambi FranciscoInterview Summary: As a journalist, Bambi Francisco has always loved being at the intersection of innovation, information, technology, and media. Release Date: October 26, 2007Interview Subject: Bambi FranciscoInterviewer(s): Lucy Sanders, Larry Nelson, Lee KennedyDuration: 22:05

Audio File:  Download MP3Transcript: An Interview with Sangita Verma Founder and CEO, TAG Networks Date: July 3, 2007 NCWIT Interview with Sangita Verma BIO: Sangita Verma leveraged 13 years of executive experience in the videogame industry to found the world’s preeminent interactive games-on-demand network in May 2003 -- TAG Television. Providing a full service, turnkey solution, TAG Networks provides the nation’s first massively deployable games channel for cable and IPTV television. TAG TV lets players enjoy the timeless appeal of popular and brand-name games including Tetris®, Battleship®, Risk®, Barney™, and Thomas the Tank Engine™, as well as popular online games including Bejeweled™, Diner Dash™, and Bookworm™, and Texas Hold 'Em Poker. In her role as CEO, Ms. Verma has secured $20 in funding from private equity investors, established exclusive content agreements with leading game suppliers and global brands, and filed eight patents covering key proprietary technologies for delivering interactive content for cable and IPTV. A strategic planner, veteran marketer, and business visionary, she taps skills gleaned from a varied yet focused career to lead TAG Networks' management team of seasoned game, licensing, video-on-demand, interactive television, technology and consumer entertainment product specialists. Prior to founding TAG Networks, Ms. Verma worked with Midway Games, starting with the company in 2000 as director of worldwide syndication. Previously, she had her own online marketing company, Craig New Media, working with Panasonic and Psygnosis (a Sony Company) among others. Before that she was group marketing director for Panasonic Interactive Media Co. Her videogame career started at Data East Corp., where she managed the U.S. marketing activities and then moved on to establish and manage Data East’s European office. Sangita Verma is a member of the Entrepreneurs Foundation's CEO Council and was voted one of the Top 50 Most Powerful Women In Cable Technology by CableWorld magazine in 2006. She is also a member of the Women in Cable and Telecommunications (WICT) "Tech It Out" mentoring programming which encourages girls to consider technical career paths. She is a graduate of UC Davis, having earned a Bachelor of Arts degree in Economics. Ms. Verma lives in the San Francisco Bay Area with her husband and two sons. Lucy Sanders: Hi. This is Lucy Sanders. I'm the CEO of the National Center for Women and Information Technology, and this is another interview in a series of interviews with IT entrepreneurial women. And today, we're talking to the CEO and founder of TAG Networks, Sangita Verma. Hi, Sangita. How are you? Sangita Verma: Hi, Lucy. I'm great. Thanks for having me on your show. Lucy: Wonderful. With me today is Larry Nelson, from w3w3.com. Hi, Larry. Larry Nelson: Hi. I'm happy to be here, as you know. This is exciting. Lucy: Well, why don't you tell us a bit about w3w3.com, since these podcasts will be hosted on your site as well as the NCWIT site. Larry: Well, the short story is that we're an online business radio show. We started in '98, and we archive everything with pictures and audio, blogs, and podcasts. So that's us. Lucy: That's pretty exciting. Well, and we are excited to have you here today, Sangita. You have an awesome company. And I have to tell you, it must be every computer scientist's dream to work with a company that is so involved with gaming. And in fact, just to throw a little factoid in here, they did a survey recently of young men and women who decided they want to go into information technology, and in fact, many of them want to go in because of gaming. So, why don't you tell us a little bit about TAG Networks? It's a very exciting, on‑demand network for games. Sangita: Thanks, Lucy. You're right. Games are a lot of fun. They really are. I think that when it comes to technology, there's so many aspects that are very interesting, but I've never found anything as pure fun as the games part is. But, what we're doing at TAG Networks is we're creating the first games‑on‑demand television network. And so, as a consumer, you turn on your TV and you tune to a channel, just like you would HBO or MTV or BBC. The difference is that you can start playing games right there with your remote control that's already in your hand. The types of games that we offer are considered casual games, so we're not competing against consoles like Xbox 360 or PlayStation 3. I think, our games experience is more similar to what you would find on the Internet, at sites like Pogo or MSN Zone or AOL Games. So, it's puzzle games, card games, kids' games ‑ things like that. Lucy: It's a great concept, and I'm sure it's going to be extremely popular. And these are exciting times for you. I hear your company just raised a Series B on funding, and you're doing a scale‑up of your technology. Sangita: Yes. This is actually a very exciting time for us. When I describe it to people, I like to think that this is 1981 and we're MTV. We feel like we're just sort of right on the verge of taking off, and in a huge way. The trials that we've had at market with our cable operator partners so far have been phenomenal. It truly shows that consumers love games. They want to play games. They want to play them on a big screen. And if you make it easy right there for them, it's staggering the number of hours that they play and how frequently they play. So, we're very excited about that. And we're very excited that we've created some proprietary, amazing technology that is enabling us to be able to go to what I consider the next generation of TV networks. Lucy: Well, and maybe one more sort of incidental before we get into the interview. I have to say that NCWIT is having a reception pretty soon at the football stadium at the University of Colorado, and we have access to the JumboTron. Sangita: Oh, yeah. Lucy: And so, maybe, we could put a few games up there. It's on an IP network. It might all work. Sangita: That would be great. It's so funny you mentioned that, because when you think about one of the really popular things at a baseball game, as silly as it is, it's the little dot race game. Lucy: It surely is. Everybody loves it at the CU football games. Sangita: Right. Exactly. And so, there's a very, very simple application of a game, yet everyone loves it. I think, it just goes back to showing how people love games. Lucy: Well, and that gets us, maybe, into the interview, in terms of asking some questions about technology. I know TAG Networks has a lot of interesting technology that you have to use to deploy this type of game‑on‑demand network. But, other technologies that you see out there, Sangita, what are you seeing on the horizon that you think is especially cool? Sangita: I think that just the whole social networking phenomenon is very cool, and the technologies that are enabled by that. I think that it'll become even more interesting when it is tied across platforms and across devices. Right now, social networking is very big on the Internet, but it's growing on other platforms. For example, I had just read ‑ in fact, yesterday ‑ that Microsoft has the largest social network connected to the TV, via their Xbox Live service. And I think that as you start seeing these devices connecting people, and it's not limited anymore to a platform or device, that's where it becomes even more exciting. Larry: By the way, could we back up? I've just got one interesting question. How did you first get into technology? And then, tie that in with why are you an entrepreneur? Sangita: Oh, OK. Well, it's funny, because I don't think of myself as getting into technology. So, I kind of fell into the games industry. I was doing investor relations when I first got out of college. And I did that for a couple of years and decided that I wanted to do something that was a little more creative and a little more fun, and at a variety of different places, found a games company that sounded like a lot of fun. I didn't know anything about games at the time. This was back, gosh, 16, 17 years ago now. Nintendo was considered a kids' toy, was just taking off at that point. I started working for this games company called Data East and just fell in love with the industry. And I've watched how I think technology has progressed just amazingly across just about everything. I mean, the rate of acceleration of invention is incredible. But, in the games world, you really saw it, because you would see these eight‑bit games back in 1990, to what they're doing now on the Xbox 360. And that's all technology. That's all enabling entertainment. And so, as I got more into the games industry, I really started getting more into the technology that enables you to have a better games experience, to have a better consumer experience. So, it's funny, because I think when people think about technology, or certainly when most young women think about technology, which is where I was at that age, it didn't sound that fun. It didn't sound that glamorous. It sounded kind of nerdy. You had to know math. I think, all the aspects of technology that people really were harping on weren't necessarily the really fun things that technology can be, which is creating amazing user experiences and entertainment and platforms to be able to enable people to do the things that they want to do. And that's the part that hooked me and really got me into the technology aspect, as opposed to "I want to be a technologist." Larry: What about that leap to becoming an entrepreneur? Sangita: Oh. Gosh. You know? I don't know. I think, I just have always been one. It wasn't a conscious effort. It was just, I had an idea, I didn't see anyone doing it the way that I thought it should be done, and I just said, "You know what? I'm just going to do it." And I did it. There really was not a lot of thought. There wasn't a lot of pros and cons listed. It was just the thing to do. And I did it. Lucy: That's wonderful. I mean, I'm sitting here listening to your description of why you like technology, thinking that we need to have you come to our NCWIT meetings and carry that message, because that's exactly what we're up to is really trying to convey that sense of energy and passion and what makes technology so much fun. S Sangita: Yeah. And I was thinking about this, in preparation of us talking. When people think about becoming a doctor, for example, they just think about becoming a doctor and saving lives and what other aspects of it is it that really turns them on. They don't think about, "Oh, I've got to know physics. I've got to go to medical school for this." They don't think about all the little details that get involved in it. They just have the vision of what they want to be. And I think that, with technology in particular, we kind of miss that because, at least when I was in school, the dwelling was always on, "Well, you've got to do this. You've got to do this kind of math. This is what you've got to like to do." And the vision of what you can truly create wasn't ever shown as an end goal. Lucy: That's right. And I think that that's a really important message to get out there. So, Larry was asking a little bit about being an entrepreneur and what makes you tick in terms of being an entrepreneur. Who was it that influenced you along the way? Who, perhaps, is your greatest role model? Who's helped you along in this career path? Sangita: I think, it's a combination of things. I think, one, I've been very fortunate to work with just some fantastic people throughout my career. But, probably, the bigger driver was, when I started working with the games company back in 1990, they had a fantastic management team on board. I was 25 at the time, and I was excited that I would be able to learn from these people that were really good at what they did. Well, the company went through a series of changes, and, within a year, the whole management team was gone. And the next thing I knew, I was running all of North American marketing. Larry: [laughs] Lucy: [laughs] I'm not laughing because they were gone. It's just one of those moments in life, you know? Sangita: Yeah. I know. I joined the company in order to learn from these people, and then they disappeared, and I learned. It was trial by fire. It truly was. "You're in charge of North America. Now, go." And so, in hindsight, I think, maybe, that helped really instill my entrepreneurial spirit even more, because I didn't have a choice. I just had to learn. I had to do it. And it was very exciting. And of course, you make mistakes as you go, but you learn from them. And I think everything that I did up until I started TAG Networks kind of led to a culmination of where I am with TAG Networks and why we think we're going to be really successful. Larry: Let me ask this. It sounds like you've had an exciting and very fun career all this time. You've accomplished a great deal; you're on the road to accomplishing even more. What is something that maybe you've had to put up with a little that maybe you didn't get to overcome, you had to learn to live with, along the way? Sangita: Oh, that's a great question. I think, the only thing that I can say ‑ I'm kind of living it right now, frankly ‑ is you can only control what you can control, and everything else you just have to kind of roll with. That's a tough lesson. And it's tough for, I think, probably any entrepreneur, but it certainly is for me, because an old boss once called me I'm a steamroller. I just go and I get things done. And so, when you get stopped by things out of your control, it's difficult. Certainly, TAG Networks, our distributors are cable operators like Comcast and Time Warner, and IPTV companies like Verizon and AT&T. And anyone who has worked with those operators knows that they have their own timelines, and they're not necessarily your timelines. And so, I think that has been a challenge. It's just learning to become more patient. And that's hard to do. And it's really hard to do given the environment that TAG Networks is located in. We are literally across the street from Google. And so, we're right here in the midst of the Silicon Valley, where things happen so quickly, and it's hard to be working with industries where their speed is not the same as what is around you. Lucy: I hate it when I can't control things. Don't you? [laughter] Larry: Put your hand down now. Put your hand down. [laughter] Sangita: I'm getting better about it. But, it is hard. I mean, that's probably one of my hardest... Lucy: I think, it's hard, too. Hate it. I think that that's great advice, to sort of sit back sometimes and be patient and see which way things are going to kind of land, right? And I think, you probably have some other really great advice, that if you were giving advice to a young person today about entrepreneurship, what other things would you say to them? Sangita: Probably, the biggest thing ‑ and maybe it's a cliché ‑ is really, you need to be passionate about what you're doing. If you believe in your idea, then follow it. And then, the second part of that is, keep following it. Don't let people talk you out of it. Because it is amazing to me how many people either don't understand your vision, don't believe in your vision, or just don't think it'll work. They will get in the way. And if you let them talk you out of it, it's a mistake, because I find that when things are right, they all fall together in just the most interesting ways that you could not have planned for. Larry: Sangita, let me ask this. This is no time to be humble. I want you just to be straightforward about this. What characteristics do you have that make you a successful entrepreneur? Sangita: Oh, this is actually really easy for me to answer. I am tenacious. I do not give up. Larry: [laughs] Sangita: I don't take no for an answer. Frankly, I'm just a pain in the ass. [laughter] Lucy: We're kind of laughing because, in this series of interviews, this characteristic shows up over and over, maybe, slightly differently said ‑ relentless, persistent. I think, you said "steamroller." Larry: I think we ought to have an award called the "pain in the..." You know what I mean. [laughter] Sangita: It makes sense to me that that would be a strong characteristic of an entrepreneur, just given the obstacles that you run into. If you just gave up, you wouldn't get anywhere. And so, I think, it's the people that are willing to stick it out. And when I say stick it out, of course, you may need to make course correction, and you may decide an idea that you had wasn't quite right and it needs to be refined here or there. But, if you believe in a vision and keep going, and don't let things get in the way and deter you, at the end of the day I think you'll be successful. Lucy: I think, that's well said. And being an entrepreneur is just so much work, and you do have to be relentless and take risks and get out there. And yet, we recognize, too, that people have personal lives. They have causes they believe in. They do things with families and friends. So, we were just wondering, in your particular case, how do you personally bring balance into your professional and personal life? Sangita: That is probably the ultimate question. I went to a Women in Cable conference in New York, a couple of months ago now, and it was really refreshing for me because up on the stage were some very high‑powered women in cable speaking: Gerry Laybourne, who is, I believe, the chairman of Oxygen, and a few others. And the one comment that they made, which I think resonated with everyone, including myself, is, "There's no such thing as balance. You just can't do it, so don't even try." And I think, that's right. I think, you need to pick what is important, and you just can't do everything. So, for me personally, at this stage of my life, it's a business. It's TAG Network, and it's my family. I've got two little boys. I'm married. I've got a husband and two little boys, who are four and nine. And so, my life really is my family and my work. And what I've had to sacrifice are things like having a clean house and getting together with friends as much as I used to ‑ I don't do that anymore. And that's OK. I mean, I know that that'll change. It's just sort of a stage that I'm in at right now. And I think that when women try and do everything, where they try and have the cleanest house and the best‑behaved children and run a company and throw parties like Martha Stewart, that's where you get into trouble, because you just can't do it. It's crazy to try. Lucy: I don't want you coming over and seeing my house. [laughs] It doesn't look very good either. Sangita: Trust me. Then, I'll feel right at home. Lucy: [laughs] It doesn't look very good either. Larry: That wasn't a slip of the tongue when you said "trouble" and "Martha Stewart" in the same sentence, was it? Lucy: I don't think Martha gets to come over to our house either. Sangita: But, it's a matter of figuring out what the priorities are and realizing that something's got to give, and being comfortable with just saying, "OK. Let's let that part go for now. I'll come back to it when I can." Larry: Now, I'm going to put you on the spot. Sangita: OK. Larry: All right. You've already achieved a great deal. Thank you for sharing your personal, and professional, aspects of your life this past number of years. And I'd like to ask, what's next for you, above and beyond TAG Networks? Sangita: Gosh. That's a great question. Again, I am so focused, again, just on TAG and my family that I rarely poke my head up to see what else is going on. I do know one of the things that is important to me ‑ and as well to my husband, to us, I think, as a family ‑ is figuring out: how do we give back to the community? We've been so lucky that the next stage, that hopefully TAG is very successful and we'll sell it for millions of dollars and we'll have some time on our hands. What can we do then, to give back to the community? And so, we've got some ideas of different things that we'd like to do. So, I think, perhaps taking some time off to do, for lack of a better word, social venture work, or enabling other people to get to where they want to be, would be fantastic. Larry: Oh. A person after your own heart. Lucy: A person after my own heart. Well, thank you very much, Sangita. This has really been interesting. I think, you're very inspirational, and I know our listeners will get a lot out of hearing your advice and some of your experiences. And I just want to remind everybody to share this podcast with a friend. And I'd like to remind listeners where you can find these podcasts. You can find them at www.ncwit.org, as well as w3w3.com. And don't forget to share this podcast with a friend. Thanks very much, Sangita. Sangita: Thank you. Larry: Thank you. Series: Entrepreneurial HeroesInterviewee: Sangita VermaInterview Summary: Sangita Verma saw a void in the marketplace: games on TV, piped directly through your cable line. Release Date: July 3, 2007Interview Subject: Sangita VermaInterviewer(s): Lucy Sanders, Larry NelsonDuration: 17:17

Audio File:  Download MP3Transcript: An Interview with Donna Auguste Founder, Leave a Little Room Foundation Date: June 26, 2007 NCWIT Interview with Donna Auguste BIO: Donna Auguste founded Freshwater Software, Inc. in 1996 to provide companies with tools that would help them monitor and enhance their presence on the Internet. She served as CEO of Freshwater until she sold it in 2000 for $147 million. She went on to found the Leave a Little Room Foundation, LLC, a philanthropic organization that helps to provide housing, electricity, and vaccinations to poor communities around the world. Even as a young girl Donna's interest in technology and engineering was clear; she used to take apart household appliances just to see how they worked. With support from her family she attended the University of California at Berkeley, where some male students refused to work with her on project teams and one professor told her that she had been allowed into Berkeley only because the admissions standards had been waived. However, Donna earned a bachelor's degree in electrical engineering and computer science from Cal and went on to become the first African American woman in the PhD program at Carnegie Mellon University. Prior to founding Freshwater, Auguste was senior director for US West Advanced Technologies, where she met Freshwater co-founder, John Meier. Together they developed Freshwater from a tiny start-up into a multi-million-dollar company with Fortune 500 clients and a suite of recognized products such as SiteScope, SiteSeer, and Global Site Reliance. Early in her career Donna worked at Xerox and was part of the engineering team at IntelliCorp that introduced some of the world's first commercial artificial intelligence knowledge. She also spent several years at Apple Computer, where she was awarded four patents for her innovative engineering work on the Apple Newton Personal Digital Assistant. Although project-development teams often are made up of people who share similar backgrounds, Donna has always sought to create diverse teams for her projects. She says her style comes from her Creole background and from growing up in Louisiana and Berkeley, where diversity was an important part of the culture. Lucy Sanders: Hi, I'm Lucy Sanders. I'm the CEO for the National Center for Women in Information Technology, or NCWIT, and this interview is part of the series of interviews that we're doing with wonderful IT entrepreneurs, people who have fabulous stories to tell. We are going to talk to them about their lives, their work, their passions, everything. We want to get inside of their brains and understand what makes them tick. Larry Nelson is here with me today from W3W3, as we interview Donna Auguste. We are very thrilled to be here in Donna's home with this interview. She lives in a very lovely neighborhood in Denver. I think, as many of you know, she's not only a wonderful entrepreneur but also a social activist. So Donna, welcome. Donna Auguste: Thank you, thank you very much. I'm glad to be here. Lucy: Larry, good to see you again... Larry Nelson: It is always a pleasure, and we are so fortunate just to be able to meet, let alone talk to and interview, some of the sharp people from all over the country. You just happen to be in our backyard. Donna: Yeah. Larry: This is really super. At W3W3.com, we call ourselves the voice of the Colorado technology community, so you fit right in. Donna: Well, thank you. Lucy: So Donna, you have a really diverse background. You are a serial entrepreneur, having started Freshwater Software. You also have worked in large corporations as an entrepreneur, at Xerox PARC, at Apple, and even at Bell Labs. And you've also started a foundation called the Leave a Little Room Foundation, which really emphasizes giving back and global outreach. So, you've done a little bit of everything. I'm really excited to talk to you about entrepreneurship. I think maybe with that our first question will be: how did you first get into technology? You have an extensive technology background. And what technology do you really look at as being cool today? Donna: I first started out interested in technology when I was a kid and the Apollo space missions were broadcast on television. Lucy: Ah. Donna: I was just riveted. When they would show the mission control room, I'd get close to the TV as you could get just checking out all of the details. From that point forward I knew I wanted to be involved in computers and technology and emerging science. Lucy: Well, I think space exploration is fascinating. In fact, some people have said today that that type of grand challenge in computing could spark a whole new revolution of computer scientists and technology innovation. Larry: Yeah, that's absolutely right. You know, one of the things that you brought up that really motivated you to look into it and then really get all revved up about it, we don't seem to have that out in society today for the young people to get to. I don't think we could call electronic games the answer to that. Lucy: It's an excellent challenge. Larry: That's right. Donna: There are some cool technologies out there. You're right— they are different in terms of the degree or intensity of inspiration. For example, renewable energy is an area I'm very interested in. That's an area where I think the coolest solutions will come with the generations who are coming behind us. They are going to be looking at the use of solar, the use of wind, and the use of hydrogen in ways that we haven't even thought of yet. Larry: That's a fact. Now, with all this as a backdrop, what is it that ever compelled you to become an entrepreneur. Donna: To become an entrepreneur... Well, I like inventing solutions to problems. That's something I've always been very curious about ‑ not necessarily looking for obvious solutions, but looking for effective solutions. And I like lateral thinking. I like to do lateral thinking puzzles. I like to do lateral thinking just when walking around visiting businesses or parks or other places. I'm always thinking about how things could be done differently. How could something be looked at in a different way? Since I do that for fun, I thought it would be great to do that for business. Larry: Isn't that a fact? Of course, over the years we've seen you on different occasions get some neat awards. I know that's always nice. It's nice for you and it's nice for your team. But what is it about entrepreneurship that really makes you tick? What's that push? Is it the other answers, or is it something else? Donna: I would say what makes me tick is the lateral thinking. Because there's always something new to discover, a new way to think about it that may not be obvious from the start. Once that starts ticking in my brain, I usually can't shut it off. Lucy: I wanted to follow up on that because the entrepreneurship we often think about is starting new companies, which you've done. But I also think there's entrepreneurship inside of large companies. Looking back, say, at your experience at Apple, what can you say about differences between entrepreneurship in a large company or outside of a large company? Donna: They're very similar. The problem solving techniques are very similar. In fact, the entrepreneurship is almost a day‑to‑day kind of experience. I'll give you an example from the Freshwater days, which was a small company environment. The particular problem that we were looking at one point was something that could come up in a lot of different situations. We were moving into a new building, and the move date was fast approaching. Talking with the local telephone company, the T1 line we would need in order to run the business was not going to be turned on in time. They had promised us that day, we had set up our move, but it wasn't going to happen. Lucy: Those darn people with those T1 lines. Larry: Yeah, right. Donna: And we were running an Internet business. We had to have a T1 line or we weren't going to be in business. Lucy: Nope, you sure weren't. Donna: So, we were stuck. It happened that across the parking lot from our new building was another building. In that building was a small business that was going to be shutting down. Unfortunately they were going out of business. I walked over and I talked with the person who was closing up shop over there. I said, "Do you all have a T1?" He said, "Yeah, we do, but we're going to be turning it off in a couple days." I said, "OK, hang on a second!" Larry: So, he got you a deal. Donna: Right. I said, "How about if we hook up to your T1 and then we'll pay the bill until our T1 comes on." He said, "Well, we're across the parking lot. How are you going to do that?" I said, "Well, you have a ceiling and we have a ceiling." We actually ended up wiring through their ceiling and through their roof, and with the permission of our landlord, across the parking lot. We dropped it down into our roof and our ceiling. We hooked ourselves up to their T1, and that's what we ran on until ours came through. Lucy: So, it's that same kind of problem solving. You have to really scrap and look for solutions to all kinds of issues. Donna: That's right. Lucy: Along those lines, we were interested in understanding who influenced you or supported you on this career path. Most people have role models, or at least either people they know or people they don't know who they admire from afar that really influenced them. Perhaps you could share some of that for us. Donna: The strongest influence in my life, as you've heard me say at awards ceremonies and other events, is God. When I receive an award or any recognition, I always try and make it a point to have people understand that this is for the glory and honor of God. Everything I do is only for the glory and honor of God, and only through the grace of God. So, the credit is not mine and the influence is not my own. It's the influence of God, my family, my church community ‑ all of those shaped me from my earliest days and continue to shape me all the time now. Larry: I want to congratulate you. Now, with all the different things that you've been through, some of them very exciting like the T1 line that you were talking about, what is one of the greatest challenges that you've faced as an entrepreneur? Donna: I'd say the single greatest challenge has been learning to trust my intuition, especially when the stakes are high. During the years when I was growing up, I learned to pay attention to my intuition and to factor my intuition in my decision making process along with other sources. Learning to trust my intuition when the stakes were really high was much harder. When my business was on the line, my payroll was on the line, and my customers were on the line, I was more inclined to just grab onto other people's advice instead of listening to my own heart. I'll give you an example, and this is one that got a little heated. In Freshwater's earliest days, my board of directors advised me ‑ and these were investors in my business, so I needed to listen to these folks ‑ to really focus on building brand. I wasn't nearly as interested in building brand as I was in building a revenue. I was thinking that we needed customers and we needed money coming through the door. They were saying, "No, we've cultivated many, many, many businesses in the past. What you need is to get your brand in position and to get yourself established as a leader in your space." Well, I didn't do that because it didn't feel right. It seemed to me that although the priorities for Internet companies at the time were not emphasizing revenue, I thought our priorities should emphasize revenue. So, we decided that we had better get busy generating revenue and getting some customers in the door. And it's a good thing we did that, because a little while later the rules changed. Fortunately, we were profitable by then. Larry: Very good. Lucy: Wow, listening to your intuition is an important thing. Do not get away from that. I think that's great advice for sure. Larry: Yes. Lucy: And speaking of advice, one of the things that we really hope to do with this series is influence people to think about entrepreneurial careers. If you were sitting here with a young person, what kind of advice would you give them about entrepreneurship? Donna: I would suggest three things. There are three things that I keep in mind, so I would share those with others to keep in mind. The short version of those three is first passion, second is self‑discipline, and the third is tenacity. I'll tell you what I mean by each of those. In terms of passion, it's important for each of us to know the source of our passion. It's important to know the source of our strength, the source of our intuition, the source of our values and our faith. And to be able to turn to that source, especially when we need direction and we need to make tough decisions, because self‑discipline comes in. Do the homework. You have to do the homework. You have to do preparation. You have to sit down and figure out and study and examine the areas that require analysis, so that you could make an informed decision when you need to. And the third, in terms of tenacity, is being persistent. If the door you need to get through is closed and locked, scout around until you find an open window. Just figure out a way to keep moving forward. And sometimes two solutions merge in the most unlikeliest of ways. Lucy: Well, Larry and I hear this theme of persistence a lot. Larry: All the time. Lucy: A lot. And sometimes it's persistence. Other people put words like relentlessness on the table. Donna: I find that there's a very thin line between being persistent and being a pest. It's OK. Sometimes you have to drift back and forth across that line. Lucy: Well, I certainly find now as a nonprofit CEO, that frequent reminders really pay off with people. It works pretty well. Larry: One of the things that you had mentioned (your little checklist of three: passion, self‑discipline‑‑doing the homework, tenacity or persistence) and I think one of our past presidents, Calvin Coolidge said, "Persistence is omnipotent." So, I think that there's a little bit of power there. But what would be your three characteristics that made you a successful entrepreneur? Donna: I would say those three. I'm passionate myself. And if I'm going to do it, I'm going to all out. And because the source of my strength is my relationship with God, I tend to that relationship. It's very important; I give it a lot of priority. I give it my time. I give it my attention. Prayer is very important to me, and taking the time for prayer is something that rates high on my list. It comes before many other things that can fill up a day. Prayer is where I start. So, that passion is a big part of me. Self‑discipline is part of it. As you know, I'm a musician. I'm a church musician, and I play bass guitar primarily. Practicing my bass guitar, practicing fundamentals, practicing the new and cool and fun songs, it's all fun. It's all enjoyable. And all of that is necessary to lay the groundwork before you go and play an instrument, for example, for the congregation. In terms of tenacity, all of my performance reviews and all those big companies you've listed that I've worked at, year after year after year, my performance reviews, my manager would always say, "very tenacious." I don't know if that's good, or if that's bad. But she's very tenacious. Lucy: I think that's good. Larry: Yeah, I do too. And I've talked to some other business leaders around the area who know you. And they use words like that, "she's tenacious." Yeah. Lucy: I think that's wonderful. Larry: In fact, I think, Lucy, I think you said, "She was relentless." Maybe not. Lucy: No, no. Not me. Not me. Although I am curious to understand more about your foundation, the Leave a Little Room Foundation, because I know that's where a lot of your passion is right now. So can you give us a little bit about what your foundation does? Donna: Absolutely. I'd be happy to. The Leave a Little Room Foundation is based on a very simple premise, that it's a good idea for people to come together and share the different ways in which we've been blessed. One person might have one talent. Another person might have a different talent. Another might have a resource. And if we come together and share our blessings and leave room for God to do what God can do in the midst of all that, then amazing things happen as a result. So, the concrete ways in Leave a Little Room, we do work in Tanzania, Kenya, Ethiopia, Eritrea, and Uganda. We do different kinds of projects in those countries in East Africa. We've built schools. We've helped to staff and supply hospital clinics. We've put up solar electricity systems, solar powered vaccine refrigerators. In Mexico, we've also tried... It's a little closer to home, where we build houses for people who were living in shacks. And their families, who are doing their best, in terms of working and surviving, but the housing they have available is made of tarp and plywood and, maybe, car parts. And so we go in and over the course of a few days, we build them a new house from the ground up. And it's a wonderful transforming experience each time you do it. Lucy: And did I read that you were also doing some work along the Gulf coast, post‑Katrina? Donna: Yes, we have. And we will continue doing that work there as folks there rebuild. We've been down to Pasqualla, Mississippi as well as to the New Orleans area to help folks scrape out their housing, scrape out rotting wood, floors, walls, and put in brand new components in their house. Lucy: I'm sure that the people are most appreciative of it. I mean, having been from Louisiana myself, we've taken some students down there to do some work in the Ninth Ward ourselves. And this is kind of a transition for our next question, although it sounds like you're very busy person... Larry: Boy, is that a fact. Lucy: We are curious to know how such successful people really do balance their work and their personal lives. Do you have any advice on that? Donna: Well, a couple of things that comes to mind. One is because I'm a technologist on the one hand and a musician on the other, those two activities in my life, which I invest a lot of time in, balance each other in a lot of ways. A left‑brain, right‑brain kind of balance. But also working diligently and attentively head‑down on technology is very different than practicing music as a part of a band and a choir and being out with our community at church, administering to people through gospel music. Those two balance each other. And then the other aspect for me is prayer. Prayer calms me, and recharges me, and pulls me away from the busy activities of day‑to‑day life. To take a walk and view and think about what's important. Larry: You know, Donna, you've done so much and these are nowhere near even your most important highlights, but from Apple to Freshwater Technologies, A Month Ago Labs... Lucy: A Month Ago Labs? Larry: Yeah...and all the other important things. And here you've got this wonderful foundation, Leave a Little Room. You've done so much, and I know you're going to be doing more work here. But what's next for Donna Auguste? Donna: Well, next is everyday and each day that follows. Whatever the Lord puts before me, that's what I do. And one of the cool things about it is God doesn't have any limitations in terms of interesting and exciting things going on in the world. So, what I've called to do from one time to the other can be new and different in each case. The challenge for me is when I'm getting involved in something where there is an area that's unfamiliar to me then that self‑discipline comes back in. I sit down and I do my studying and I do my research. I do my homework so that I can understand enough to ask lots of questions, listen to people, and learn from others. And then move ahead and get it done. Figure out how to get it done. Larry: Fantastic. Lucy: So, you may start another technology company. Larry: Let's start that rumor. We're good. I'll sign up. Lucy: I'll sign up, too. Donna: Actually, there is a very specific project that I'm working on, and it brings together a number of different facets of projects I'm involved in. And it is called Skills 24/7 dot com. It is an Internet video‑oriented type of project. And the idea is that within this environment of Skills 24/7, anyone that is looking to learn in a certain topic area, or a certain subject matter can visit this website and look for video clips that teach on that topic. Larry: Oh, wow! Donna: And the video clips are between five and 15‑minutes in length. And they cover a very specific area of each topic. And when you put them all together in a broad sweep, they'll cover a wide range in each topic. Lucy: Fascinating. Donna: There is another company. Larry: I knew it. Lucy: I knew it. I could tell. Larry: There's no doubt about it. Lucy: Well, thank you very much. I know all the listeners really appreciate hearing this interview, and we should probably remind people where it's going to be hosted. You can find it at the NCWIT website at www.ncwit.org, also at w3w3.com. And can you give people the URL for the Leave a Little Room Foundation in case they want to hear more? Donna: Absolutely. It's www.leavealittleroom.org. Lucy: Well, thank you. This was wonderful. We enjoyed coming to Denver to see you. Thank you, very much. Larry: That's right. By the way, we should also include Skills 24/7 dot com. Lucy: Absolutely. Larry: That's lovely. Alright, and by the way, you listeners out there, would you pass this interview along to others that you think would learn from it, and benefit in some fashion? And they can tune in and listen 24/7 and download it as a podcast. Lucy: Thank you. Larry: All right. Series: Entrepreneurial HeroesInterviewee: Donna AugusteInterview Summary: Donna Auguste has had an interest in technology and engineering since she was just a girl. She used to take apart household appliances just to see how they worked. Release Date: June 26, 2007Interview Subject: Donna AugusteInterviewer(s): Lucy Sanders, Larry NelsonDuration: 17:51

Audio File:  Download MP3Transcript: An Interview with Lucy Sanders CEO and Co-founder, NCWIT Date: June 4, 2007 NCWIT Interview with Lucy Sanders BIO: Lucy Sanders is CEO and Co-founder of the National Center for Women & Information Technology and also serves as Executive-in-Residence for the ATLAS Institute at the University of Colorado at Boulder. She has an extensive industry background, having worked in R&D and executive positions at AT&T Bell Labs, Lucent Bell Labs, and Avaya Labs for over 20 years, where she specialized in systems-level software and solutions (multi-media communication and customer relationship management.) In 1996, Lucy was awarded the Bell Labs Fellow Award, the highest technical accomplishment bestowed at the company, and she has six patents in the communications technology area. Lucy serves on several boards, including the Mathematical Sciences Research Institute (MSRI) Board of Trustees at the University of California at Berkeley; the Engineering Advisory Council at the University of Colorado at Boulder; the Denver Public Schools Computer Magnet Advisory Board; the Advisory Board for the Women's College Applied Computing Program at the University of Denver; and several corporate boards. In 2004 Lucy was awarded the Distinguished Alumni Award from the Department of Engineering at CU. Lucy also is Conference Chair for the 2007 Grace Hopper Conference, having served as Program Chair for the conference in 2006. She is currently serving on the Information Technology Research and Development Ecosystem Commission for the National Academies. Lucy received her B.S. and M.S. in Computer Science from Louisiana State University and the University of Colorado at Boulder, respectively. Larry: This is Larry Nelson, and I am so pleased that I'm a part of helping get this new campaign kicked off. We have with us today Lucinda Sanders. Lucinda is the CEO and co‑founder of NCWIT, here at the University of Colorado. Welcome to the show, Lucinda. Lucy: Thank you Larry. You can just call me Lucy if you'd like. Larry: Oh, I'd love the more comfortable. All right. Lucy: All right. Larry: Now this is the real kick‑off for the NCWIT Entrepreneurial Interview series. So we are just getting this kicked off. And Lucinda, you have such an interesting background. We'll get into some of that. We are going to take a closer look at what this series is really all about. I'm very excited. Let me ask this question. It's a basic, but a very important question. How did you first get involved with technology? Lucy: I first got involved in technology by learning to program computers when I was in college. From there, once you learn how computers worked and I got a computer science degree and out into industry and started to see how you could use technology and computing to solve real world problems for people. And so I would say I really came at it from a very traditional way, through the education path, and on through getting a graduate degree in computer science as well. Larry: Let me take a quick leap here. What technology today do you think is really cool? Lucy: Well, I really like radio tags. You know RFIDs? I think that technology ‑ first of all, it's very difficult, not the radio tag itself, but dealing with all the data that radio tags can potentially send when they pass readers. And so, the use of those and not just basic inventory systems, but for example, you could use such a radio tag on frozen food and then it has a recipe on it that can talk to your microwave oven and then cook the food automatically when you put the food in the microwave oven. Your radio tags can be used for lots and lots of things ‑ and fairly creative things as well. Larry: That really is cool. Now, Lucy, in this series we are going to be interviewing a number of entrepreneurs. But also, we want to take a look at the entrepreneurial aspect, because you are a Bell Labs Fellow. Let's see if we can take a look at that. How do you operate as an entrepreneur as well as what got you involved with that? Lucy: Well, inside Bell labs, I was always working on the leading edge projects and in fact, inside big companies like Bell labs or AT&T or Lucent, its often the case that small teams form that are a lot like entrepreneurial companies. Now they don't have to go out and raise capital. You don't necessarily have venture capitalists, but they do have to attract budget within the company to move the product ahead. And they frequently have small teams, really too small teams to get the product done. And they really are in many ways, entrepreneurial in nature. So, I always had those kinds of projects. For example, working on the very first risk‑based processing PBX system and operating system; all the way though Internet commerce and working on voice over IP and multimedia collaboration systems. I always gravitated toward those types of projects. I've loved them. I love them still and in fact, NCWIT is almost like that kind of a start up project. Larry: Yes, it is. Lucy: Its entrepreneurial, its socially entrepreneurial, but those kinds of projects where you don't know the answers, where it's not routine operational or maintenance, where you really are creating something from nothing and using the creative talent of people, I think, is what really excites me about that. Larry: That's one of the interesting aspects. Many people who are hearing about NCWIT for the first time, could you give us just a little overview about what it is? Lucy: Sure. NCWIT stands for the National Center for Women and Information Technology. We are really focused on getting more girls and women into information technology in its broadest sense ‑ into use of computing for all types of applications. We really work across the whole pipeline, K‑12 through entrepreneurial careers, which is one reason why we're so excited to be sponsoring this interview series with really fabulous women and IT entrepreneurs. Larry: Yes, we are really looking forward to it. I've seen the list and it's fantastic. Let me see if I could just dig a little bit deeper here, Lucy. What is one of the toughest things that you have had to face in your career? Lucy: Well, probably one of the saddest, I would say tough times was downsizing the team or shutting a location. We went through periods of time where we would buy companies and integrate them, integrate the technology, and integrate the teams. Sometimes you had to make the tough choices about which locations needed to be shut down and people had to be laid off or let go. That's always tough. You lose a lot of sleep over that kind of a decision. It's in the best interest for the business and yet from an individual's perspective, it's certainly quite difficult. Whenever I face that, I really try hard to do the right thing, find people jobs, make sure they could transfer other places or that in the local economy there were places that could take them as well. So, when we did have to face that kind of decision, we did it with as much grace and humanity as we could. But that's easily one of the toughest things that I've ever had to do. Larry: You know, one of the things that if you talk to any really IT pro or an IT one of those people who are really out there, the word mentor or role model comes up all the time. Who are some of the people in your career that influenced you? Lucy: Well, one person who influenced me that I've never met, but I modeled myself after him to some degree because he was the very first chief technology officer I have ever seen, ever heard about using that title and that was Eric Schmidt when he was at Sun. Of course, we all know he has gone on to Google, but I really liked what he did in terms of getting out there and explaining technology and how he was expansive in his thinking about technical solutions and he really was somebody who I looked at and thought, I'd really like to be a chief technology officer. In fact, I did become one and I love that role. So, in one way, I think he influenced me quite a bit although he wouldn't know me from the man on the moon. Larry: That is interesting, indeed. Lucy: He totally influenced me and I had a number of mentors inside Bell Labs that I thought were just outstanding. I think I've talked to you before how the culture at Bell Labs really supported mentoring and women and I had a number of mentors who really taught me a lot. Larry: It might not be looked at from the outside so much, but your position here with NCWIT is really just like an entrepreneur. So let's imagine you were sitting down right now talking to a young girl, a young woman who is thinking about maybe getting into a field and being an entrepreneur. What kind of advice would you share with them? Lucy: Well, so often when you are just starting something out, it's very ill‑formed because in fact is doesn't exist. And so, I guess my advice would be to just live with that. Know what you know and try to test it with everybody. Go test the heck out of it. So if you have an idea for a company or you have a way to explain what you want your nonprofit to be doing, you do your best story and then go tell it, and tell it over and over and over again, get input. And think expansively about it, because quite likely it'll be very different in a month or two months or six months as you go out and do that, but don't be afraid of not knowing the answer. I think so many people stop themselves because they can't see clearly between where they are and where they want to go. And in fact, I would maintain that that's exactly the kind of job you want, where you sit with what you have, and you make the best possible case, and you just keep improving it as you go. I think with NCWIT we have had people, not so much anymore because we are really tight on our story, we know exactly what we're doing and we can explain it in 10 minutes, you know, the famous elevator pitch, but we had a few people when we first got started who just wouldn't come along because they couldn't see clearly what it was going to be or where it was going to go. They couldn't get with the vision. So I think entrepreneurs need to be exceptional at this. Larry: I couldn't agree more. Here you are, I mean, you are busy, you travel around the country, you meet with all kinds of groups and individuals from entrepreneurs to larger organizations. How do you bring balance to your personal and to your professional lives? Lucy: Flexibility, a flexible schedule, being able to schedule things when you pretty much want to do them. So it's not uncommon to see me working until midnight; it's also not uncommon to see me taking off in the middle of the day and going to see my kids play soccer or doing what they're going to do. Was it Best Buy that had a story on the un-tethered workplace? It's not so important when you do your job and work, or where you do it, but that you do it. Now, obviously that can't get taken to the total extreme. Often you need to have schedules and meet with people and be attentive to that, but I think having that kind of flexibility in my day is what makes it all work out. Larry: Don't you go out there and jog every now and then too? Lucy: I jog all the time. I run every day, although I'm a little slower than I used to be, but I can still get out there and go a good four or five miles. Larry: Excellent. Lucy: And running's great. Gardening's great. My husband and I like to ‑ my husband's a great cook ‑ and so we like to eat. I guess that doesn't bring balance, it might bring a few pounds. Well, you know, hey. Larry: You know, I think it was just a week or so ago, I think Brad Feld said, "I think that Lucy Sanders just passed me." Lucy: He did not. Larry: Oh, didn't he say that? Oh, Okay. I thought he... Lucy: The day I pass Brad Feld is a day to celebrate. Larry: Yeah, you bet. Woman 1: I have a question. You have two boys. Lucy: Yes. Woman: So how do they look at you in the broader scope of women? Lucy: Interestingly enough, I think that kids of their age still aren't at the place where they see that there is any difference in the way people act and they don't want to admit it. The way they look at me is, I think, I'm just Mom. So we don't really talk about any under‑representation issues or anything else. Now, I would say that they are, I think they're proud of me. I think they have seen my career and what I've done, and I think that it motivates them. I could be wrong, you could interview them. Larry: Lucy, let me ask you this question. What do you feel gave you the advantage to get in the position that you're in today as well as all the way through your IT experience? Lucy: Well, I really am very relentless, not relentless in a bad way, but I go at it over and over and over until I find what I want. So I don't want to say I'm patient, because I'm really very impatient, but I'm very... Larry: Persistent? Lucy: I'm persistent. I'm very, no, my husband says I'm very relentless. Larry: Oh, really? OK. Lucy: And I am relentless in business. So I really do look at every no I get as just the first step to a yes, that they didn't mean it. Larry: Wow. You sound like Thomas Edison. Lucy: I think that that's important, I think, it has been important to me. The other thing that I think has been important to me is that I work incredibly hard. I put in a lot of hours and I have extremely high standards. And I have high standards for myself first, and I have high standards for others later. And at the same time, I have incredibly high forgiveness, so if the bar is high, then there should be a safety net and people should not be made to feel bad if they can't quite climb over that high bar. It's just that if you set it really high, then there's always going to be learning. So I think some of those perspectives have helped me in giving me a bit of an advantage. Larry: Wow. I like that. That is usable, powerful, motivating; that's really good. You know, by any standards, you have already accomplished a great deal in your life. And I know you've got a lot of things probably down the road that you'd like to do, but give me a little piece of near‑term, what do you see for yourself in the near‑term, and then maybe longer down the road? Lucy: Well, near‑term, I think, speaking about NCWIT, we have spent about two and a half years really building the foundational infrastructure for NCWIT. By that I mean we've got about 100 organizations, corporations, universities, nonprofits that are part of our alliances. We've built a technical infrastructure to support them; we've built a best practices infrastructure to support them; and project management meetings and workshops to support them. And now it's time to really start to drive the utilization of that infrastructure and to create series like this interview, series to really work on reform within our organizations. So that's in the short‑term for NCWIT. I mean, you can imagine building out a national infrastructure takes a little time. And I do think that people will commit to reform within their organizations once they see the infrastructure's there to support that. So we're at that point right now; it's an exciting time for us. The longer‑term, I don't yet know. I'm still really in the startup of NCWIT, so I'm pretty blind to everything else and I can't see that far out. Although I do know this: I really love technology. I don't think I'm through inventing technology yet, but I don't know what that looks like. Larry: We're going to follow up on that and find out. Lucy: Okay. Larry: Wow, Lucy, this was a fantastic piece of information. We're really looking forward to the series, the entrepreneurs interview series for IT and women. This is going to be just great. And what's the website that they can go to check out other stories? Lucy: It'll be hosted from the NCWIT website, www.ncwit.org. Larry: Sounds perfect. Lucy, thank you so much. Lucy: Thank you. Series: Entrepreneurial HeroesInterviewee: Lucy SandersInterview Summary: Lucy Sanders is start-up CEO and Co-founder of the National Center for Women & Information Technology. She is a former VP at AT&T Bell Labs, Lucent Bell Labs, and Avaya Labs, and holds six patents. Release Date: June 4, 2007Interview Subject: Lucy SandersInterviewer(s): Larry Nelson Duration: 13:35