Bourbon Pursuit

It's This Week in Bourbon for May 8th 2026. Tariffs between Scotland and the US have been removed, the American Craft Spirits Association (ACSA) has unveiled the Certified Craft Seal, and Stitzel Reserve 31-Year-Old Bourbon Whiskey. Show Notes: President Trump pledges removal of 10% Scotch whisky tariffs to restore trade relations John McKillop releases novel Bourbon Brothers featuring rare real-world bottles Give 270 hosts Bourbon Strong 50-4-50 raffle benefiting Feeding America American Craft Spirits Association launches TTB-approved Certified Craft Seal Old Fourth Distillery rebrands spirits portfolio starting with Cane-Based Vodka Chicken Cock and Laird's collaborate on Old Glory Rye and Apple Brandy blend Jack Daniel's debuts ultra-premium Halo MK1 McLaren F1 Team collaboration Stitzel-Weller releases $3,000 Stitzel Reserve 31-Year-Old Bourbon at 163.2 proof 15 STARS debuts Kentucke County™ line to celebrate America's 250th anniversary Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's Bourbon Community Roundtable, the team is throwing down over the biggest rumor to hit the industry in decades: Is Sazerac really trying to buy Brown-Forman for $15 Billion, or is this the ultimate PR stunt? We're breaking down the health of these two giants and asking the tough questions: Does Brown-Forman actually need Sazerac, or is this just a shark smelling blood in the water? We dig into the strategic timing of the offer and the massive cultural divide between the two companies. From Sazerac's "boots on the ground" influencer tactics to the legacy-driven machine of Brown-Forman, we analyze the financial mechanics that make this potential deal both fascinating and terrifying. One thing is for sure: the landscape of your local liquor store shelf might never be the same. Show Notes: Sazerac's potential acquisition of Brown-Forman: excitement and implications Financial dynamics and what they mean for both companies Brand loyalty's role and its impact on bourbon consumers Predictions on the merger's likelihood and challenges Comparing marketing strategies between Sazerac and Brown-Forman Regulatory considerations in the acquisition talks Learn more about your ad choices. Visit megaphone.fm/adchoices

Michter's 10 Year is back and the lines are real. This 2026 release (94.4 proof) delivers big fruit, creamy soft serve vibes, and rich cherry oak. Is it worth the wait?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 1st 2026. Merger discussions between Brown-Forman and Pernod Ricard are over, four North Carolina lobbyists have been indicted for organizing a bourbon tasting, and Blade and Bow re-releases of its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey. Show Notes: Brown-Forman and Pernod Ricard merger talks collapse, reopening the door for Sazerac's $15B bid Bardstown Bourbon Company launches NFC-enabled "Bourbon Gifting Reimagined" for personalized digital messaging North Carolina lobbyists indicted for illegal bourbon trip while "Operation High Octane" sweeps illicit secondary sales Maker's Mark partners with basketball star Kelsey Plum for "Yam Jam" Private Selection and charity cocktail Major spirits brands pivot to TikTok as platform finalizes age-gating for organic and influencer content Blade and Bow re-releases ultra-premium 22-Year-Old Kentucky Straight Bourbon for April 2026 Wenzel Distillery announces Batch 2 of Sherry Barrel Finished Bourbon following World Whiskies Award win A. Smith Bowman returns to rye after 16 years with experimental 11-year Abraham Bowman release Blue Run Spirits debuts Blueprint Series as its new national flagship Kentucky Straight Bourbon Starlight Distillery unveils inaugural Dana Huber signature Bottled-in-Bond Bourbon release Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there a better pairing in the world than smoke and oak? Well, today we're welcoming back to show, Matt Pittman, the founder of Meat Church. Did you know he was a waterboy for Dallas Cowboys Cheerleaders and now he has become the official pitmaster of the Cowboys. Matt built a literal empire out of backyard tailgates and high-quality rubs but his love for barbecue and bourbon are finally coming together. It's been a minute since we last chatted, and a lot has changed—including Matt joining the Pursuit family is as an investor in Pursuit Spirits. We talk about the parallels between blending a perfect barrel and crafting a world-class brisket, and Matt gives us the inside scoop on his new cola-based sauce and the latest Traeger collab. But the real kicker? We're officially announcing the Honey Bourbon collaboration between Meat Church and Pursuit Spirits, featuring real Texas wildflower honey. Show Notes: From Cowboys water boy to official pit master The bond between barbecue, bourbon, and creating memories Matt's new seasoning products and business evolution Sneak peek into the Honey Bourbon project with Pursuit Spirits The lifestyle brand of outdoor cooking and family activities Learn more about your ad choices. Visit megaphone.fm/adchoices

Rare Perfection 10 Year from Preservation Distillery brings a 3-barrel micro blend at 130.7 proof… and it gets wild. Sweet oak, chocolate milkshake vibes, smoky savory notes, and one of the most surprising pours of the year.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 24th 2026. Sazerac has formally offered $15 billion to buy Brown Forman, Uncle Nearest could be forced to shut down within 30 days, and Buffalo Trace Distillery has announced the release of Eagle Rare 30. Show Notes: Jeptha Creed Distillery launches new visitor experiences and single-barrel programs to mark 10th anniversary Sazerac launches $15 billion acquisition bid for rival Brown-Forman Uncle Nearest faces potential shutdown and insolvency amid financial crisis and default Diageo opens new $415 million automated manufacturing facility in Alabama Buffalo Trace announces Eagle Rare 30, its oldest age-stated bourbon, for $12,500 Kentucky Senator Bourbon and PDJF partner for limited 140-bottle charity release Jack Daniel Distillery debuts Special Release Small Batch Rye aged 10 years Michter's announces first-ever release of US*1 Barrel Strength Sour Mash in May Hard Truth Distilling Co. unveils limited Mizunara Finished Wheated Bourbon B.R. Distilling launches unfiltered Blue Note Small Batch Wheated Bourbon Maker's Mark releases 2026 edition of wheat-forward Star Hill Farm Whisky Four Roses rolls out second rotation of its Single Barrel Collection nationwide Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the era of the secret sourced bottle finally over, or are we just getting started? Today, we're digging into contract distillation. We're tracing the roots from the early days of "shhh, don't tell them it's MGP" to the massive, high-tech operations like Bardstown Bourbon Company that have turned being a NDP into a badge of honor. But as you, the consumer, gets more sophisticated, the demand for transparency is hitting an all-time high, and we're talking about why "faking the funk" with a made-up story just doesn't fly in 2026. We also tackle the elephant in the room: market oversaturation. With speculative investments pouring in and foreign tariffs squeezing exports, the landscape is shifting under our feet. It's not all bad news. We're envisioning a true whiskey renaissance as those massive inventories of aging barrels finally hit the market, likely leading to some of the most unique, high-quality releases we've ever seen. Show Notes: Historical significance and evolution of contract distillation Increased consumer interest in whiskey authenticity and sourcing Key players in the current contract distillation landscape Risks and opportunities for new distilleries entering the market Discussions on market oversaturation and speculative investments Effects of foreign tariffs on the whiskey export business Predictions for a bright future in whiskey with innovative barrel-aged flavors Importance of strong customer relationships for contract distillers Learn more about your ad choices. Visit megaphone.fm/adchoices

We've been living out of suitcases lately. Between officially opening up the West Coast and those back-to-back market visits, it's been a whirlwind, but it's the only way to really see how the brand is landing on the ground. On today's episode, we're recapping those travels and diving deep into the inception of Pursuit United Sakura Bloom Bourbon. We talk about the momentum we're seeing from one release to the next and how a successful launch like this actually dictates our LTO strategy as we start mapping out the calendar for the rest of 2026 and even into 2027. We also get into the weeds on the "finishing" craze. There is a lot of noise in the market right now, so we're asking the hard questions: Does a wood-finished product actually land better with the consumer than a wine, spirit, or even a honey-maple finish? Plus, we get honest about the "gut feeling"—could we tell Sakura Bloom was going to be a hit before it ever touched a shelf, or is it always a gamble until the first reviews start rolling in?Show Notes: Market Challenges and Opportunities Product Development: Sakura Bloom Bourbon Consumer Reception and Market Trends The Anticipation of Product Success Building Trust with Consumers The Relentless Pursuit of Perfection Future Product Strategies and Market Adaptation Learn more about your ad choices. Visit megaphone.fm/adchoices

Bardstown Bourbon's new Cascadia Garryana Finish takes straight bourbon whiskey and gives it a unique Garryana oak barrel finish. The result brings rich baking spice, cocoa, brown sugar, and a surprising pear cobbler note that makes this one seriously memorable.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 17th 2026. Sazerac has reportedly approached Brown-Forman regarding a potential merger, MGP stops distilling operations at Limestone Branch Distillery and Lux Row Distillers, and Oscar Mayer has announced its first bacon innovation in five years with the launch of Maple Bourbon Bacon with Evan Williams. Show Notes: Sazerac has approached Brown-Forman with a rival merger bid, complicating Brown-Forman's ongoing "merger of equals" talks with Pernod Ricard Sazerac has rebranded its La Vergne, Tennessee, site as the AJ Bond Distillery and will launch its first Tennessee whiskey this summer MGP Ingredients is idling distilling operations at two Kentucky facilities for at least 12 months starting May 1, 2026, to address market oversupply Kentucky Artisan Distillery Program launched a new single barrel program offering smaller 15- and 25-gallon barrels to increase accessibility for consumers A new 60-seat speakeasy focused on bourbon history and Prohibition-era legends will open beneath Louisville's Hotel Distil on May 5, 2026 Give 270's 19th Whiskey Wednesdays round, the "Bourbon Buddy Bonus," features weekly raffles for rare whiskey through June 24, 2026 GALLO has acquired Four Roses Bourbon from Kirin Holdings, bringing the historic brand back under U.S. family ownership The Kentucky Bourbon Trail hosted 2.7 million visitors in 2025, with 80% traveling from outside Kentucky and 62% reporting household incomes over $100,000 Foley Family Wines & Spirits launched Gambit No. 6, a 6-year-old Kentucky Straight Bourbon finished in six different barrel types, priced at $69.99 James B. Beam Distilling Co. launched the Blender's Edition 01, a 10-year-old, 106-proof release priced at $44.99 New Riff/Rhinegeist released DUET American Whiskey, a 6-year-old, 111.2-proof blend of malted barley, raw barley, and rye priced at $79.99 Hard Truth French Oak Finished Bourbon, a sweet mash whiskey finished in French oak casks, is available now for $69.99 Rabbit Hole Raceking's new 6-year-old, 5-grain mash bill bourbon debuts on April 14, 2026, at its Louisville distillery Buffalo Trace is releasing the Single Oak Rye Bourbon ($74.99) and the Experimental Collection Low Entry Proof Wheated Bourbon ($46.99) this April Oscar Mayer partnered with Evan Williams to launch a new maple bourbon-cured bacon as part of an annual innovation strategy Koopers is releasing 225 bottles of a 7-year-old, Cognac-cask finished rye on April 11, 2026, priced at $80 per bottle The third "Greats of the Gate" bottle, honoring Hall of Fame horse Northern Dancer, releases April 16, 2026, to support Kentucky nonprofits Learn more about your ad choices. Visit megaphone.fm/adchoices

Does the whiskey industry need another corporate documentary, or does it just need a better script? Today we're joined by Ryan and Alec Balas, the creative minds behind Whiskeyland TV, to talk about their transition from professional filmmaking to capturing the soul of the bourbon trail. From shooting childhood home videos to their serendipitous entry into the spirits world with their film Runner, the brothers share how a candid "bathtub epiphany" led to a vision for whiskey-centric storytelling that bypasses the big brands to focus on the authentic narratives of smaller producers. In a saturated market that often favors flashy, 15-second clips over substance, Ryan and Alec are focused on nuanced storytelling that resonates with enthusiasts on a personal level. I've been a fan of their work and ever since their debut of Whiskeyland of Pursuit as episode 1, they have certainly made a name for themselves in this space. Show Notes: How childhood experiences influenced Ryan and Alec's creativity The origin story of Whiskeyland TV The importance of authenticity in whiskey storytelling Challenges faced in today's content creation landscape Balancing audience engagement with genuine narratives What to expect next from Whiskeyland TV The connection between bourbon culture and personal stories Learn more about your ad choices. Visit megaphone.fm/adchoices

Leiper's Fork's 8 year Single Barrel Cask Strength Tennessee Whiskey completely caught us off guard. At 121.6 proof and $85, this bottle delivers rich raspberry, chocolate mousse, deep barrel char, and layers of syrupy flavor that left us asking: is this one of the best Tennessee whiskeys we've ever had?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for another Bourbon Community Roundtable, and we're diving straight into the tectonic shift that just rocked the industry. In this episode, we dissect the confirmed mutual interest between Brown-Forman and Pernod Ricard. Following the massive news of Gallo's acquisition of Four Roses, we're debating what this level of consolidation means for the "little guy" and whether craft producers are about to get squeezed off the shelf entirely. We're navigating the anxiety surrounding job security and brand identity, wondering if icons like Old Forester and Woodford Reserve can maintain their soul under Pernod's management. We're breaking down the hype, the heartbreak, and the reality of a changing landscape in 2026. Pour a glass and join the conversation. Show Notes: In-depth analysis of the Brown-Forman and Pernod Ricard merger Discussion on distribution effects for smaller whiskey brands Concerns regarding Brown-Forman's community contributions and local charities Insights into the future of Old Forester and Woodford Reserve Speculation on changes in Kentucky Derby sponsorships Learn more about your ad choices. Visit megaphone.fm/adchoices

Angel's Envy's 2025 10 year cask strength release brings port-finished richness, deep oak, dark fruit syrup, and wild berry pastry vibes at 122.6 proof. We break down why this limited annual release might be one of their most balanced yet.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Show Notes: Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond expression with an 11-year Tumblin' Dice Straight Bourbon featuring a unique 99% corn mashbill Hard Truth Distilling Co. debuts its first 7-year age-stated trio, featuring Sweet Mash Rye, Bourbon, and Wheated Bourbon crafted entirely on their Indiana campus Learn more about your ad choices. Visit megaphone.fm/adchoices

Does the whiskey industry need more experts, or does it just need better storytellers? Today, we're joined by Daniel Whittington, the Chancellor of Wizard Academy and co-founder of the Whiskey Marketing School, and we talk about how narrative and community are the real drivers behind your favorite bottles. Daniel shares his transition from the wine world into how a secret whiskey group eventually evolved into a mission to change how we educate our palates. There's more to the pour and it's the technical and psychological side of the whiskey that I really enjoy when I watch Daniel's videos. As one of the OGs of the YouTube world, he built an incredible community with Whiskey Tribe and but things hit a stopping point with his co-host and we talk about how that impacts relationships, friendships, and how the public eye percieves it. But he's also champtioning independant bottlers with a whole new look on tranparency and why those bottles are something you should be looking for. Show Notes: The community-centered mission of Difference Bourbon Daniel's transition from wine to whiskey and its impact The role of storytelling in whiskey education Insights on the evolving quality of whiskey and the importance of connection The rise and challenges of the Whiskey Tribe YouTube channel Navigating audience engagement and content creation Clarifying whiskey classifications for consumer education The launch of AmericanIndy.com focused on transparency in independent bottling Celebrating the human connections within the whiskey community Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrison Brothers returns with the 2025 Cowboy Bourbon, a hazmat-level 146.4 proof Texas release hand-selected by master distiller Donnis Todd. With bold vanilla cola, cream soda sweetness, peppery Texas spice, and deep barrel intensity, this high-proof bourbon delivers big flavor without overwhelming heat. We break down whether this limited annual release is truly worth the hype and the $250 price tag.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 27th 2026. Uncle Nearest back at it again, Heaven Hill Distillery has announced the inaugural release of Elijah Craig Single Barrel 15-Year-Old, and Evan Williams is releasing five limited-edition Single Barrel Bourbon Nation Collegiate Edition bottles.Show Notes: Van Gogh Fast feature film set to shoot at Kentucky Bourbon Trail distilleries this spring Receiver requests gag order and $75,000 in sanctions against Uncle Nearest founder Fawn Weaver Reyes Beverage Group to acquire RNDC operations across 10 states and Washington, D.C. Bardstown Bourbon Co. countersues former HR VP over alleged disclosure of confidential information Gulf Coast package stores sue Ruan Transport over state liquor warehouse software glitch Remus Bourbon launches Remus Bottle Club quarterly direct-to-consumer subscription service Four Roses Distillery debuts permanent “Meet Me With Four Roses” brand campaign Heaven Hill Distillery adds Elijah Craig Single Barrel 15-Year-Old Bourbon to permanent portfolio Kentucky Peerless Distilling Co. debuts 10-Year-Old Henry Kraver's Reserve Bourbon Jake Norris returns to Colorado craft scene with The Curated Barrel Project online-only releases Blue Run Spirits and Atlanta Braves partner for commemorative 60th-anniversary bourbon Buffalo Trace Distillery unveils $550 Daniel Weller Spelt Wheat aged 10 years Evan Williams drops five limited-edition Single Barrel Bourbon Nation Collegiate Edition bottles Jack Daniel's announces sweepstakes for latest Aged Series bottle releases in Lynchburg Lux Row Distillers announces Blood Oath Pact 12 finished in Italian wine casks Horse Soldier Bourbon launches ultra-premium 13-year Liberty Edition for America's 250th anniversary National Bourbon Week returns to Bardstown, Kentucky, June 14-21, 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a North Carolina distillery really take on the heavyweights of the Bluegrass? Today, we're joined by Pete Barger, the co-founder of Southern Distilling Company, to talk about how he's disrupting the craft bourbon landscape from just outside of Charlotte. Pete brings a unique background of engineering and agricultural expertise to the table, and he's sharing the story of how they built a massive, state-of-the-art operation that's doing everything from contract distilling for powerhouses like Brothers Bond to winning double golds with their own Paragon wheated bourbon. Pete breaks down their commitment to regenerative farming and how sourcing local North Carolina grains creates a flavor profile that stands out in a crowded market. We also taste their American Single Malt and just wait until you hear Ryan's reaction. This is what American Single Malt has been missing. Show Notes: The craft bourbon movement's landscape in North Carolina Merging engineering with whiskey-making Tackling the whisky provenance debate: quality vs. origin Collaboration insights: Brothers Bond and regenerative agriculture The role of barrel selection and innovative finishes The introduction of honey-cask bourbon and its market strategy Future plans for Southern Distilling and commitment to community Learn more about your ad choices. Visit megaphone.fm/adchoices

H.K. Young leans into the wheated bourbon craze with a 7 year, 122.4 proof release finished in two custom toasted oak barrels from Independent Stave Company. We dive into the cranberry, raisin, juicy fruit gum sweetness and bold toasted oak to see if this hyped wheated bourbon lives up to expectations.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 20th 2026. Uncle Nearest Saga has taken a wild twist, Kentucky Bourbon Festival has announced ticket sale dates, and Bardstown Bourbon Company will release its Distillery Reserve Cascadia Garryana Oak Barrel Finish.Show Notes: Uncle Nearest founder Fawn Weaver files for Chapter 11 bankruptcy and countersues lender for $529M Court receiver moves to block Uncle Nearest bankruptcy filing and seeks $75K in sanctions Judge stays $2.6M sale of Uncle Nearest Martha's Vineyard property pending independent appraisals Chicken Cock Whiskey rebrands Louisville speakeasy as “The Coupe” with grand opening March 26 Kentucky Bourbon Festival 35th anniversary tickets go on sale April 14 for September event Lux Row Distillers debuts Lux Row Estate Bourbon featuring corn grown on-site Evan Williams adds 65-proof Blackberry expression to its nationwide flavored whiskey portfolio Barrell Craft Spirits introduces multi-cask finished Barrell Cigar Blend Bourbon for $85 Augusta Distillery launches cask-strength Small Batch and Wheated Single Barrel expressions Blue Note Bourbon reveals 2026 Special Reserve featuring a nine-cask finish blend Booker's Bourbon kicks off 2026 with 129.1-proof "Big Easy" Batch Bardstown Bourbon Company unveils Distillery Reserve Cascadia Garryana Oak Barrel Finish Learn more about your ad choices. Visit megaphone.fm/adchoices

Is American Brandy finally ready to step out of bourbon's shadow? Today, we're joined by Rob Bourdon, the new owner of Copper & Kings, to discuss his vision for revitalizing one of Louisville's most creative distilleries. I've had the great pleasure of knowing Rob for years because he was part of Tennesee Distilling Group and led a lot of their new fill and barrel contracts. Rob shares his past where was professional hockey player but we quickly pivot to talking about why brandy. When I heard he was buying Copper & Kings I was a bit shocked but Rob puts a great spin on it to see the opportunity in brandy versus the crowded bourbon market. But don't get me wrong, there's still a lot of really great brandy, bourbon, and tequila plays here. So if you're coming to Louisville and need a break from the bourbon, go check out Copper & Kings to see what he's got going on over there and pick one up on your shelf when you need to change things up. Show Notes: Challenges and developments in the Tennessee distilling industry Rob's vision for Copper and Kings and the significance of American brandy Discussion of innovative products and unique distillation approaches Tasting notes featuring their apple brandy and other specialties Importance of educating consumers about brandy Plans for community engagement and revitalizing distillery events Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason from The Mash & Drum just dropped his first bourbon: Drum Key Spirits “The Debut.” A 123-proof blend of 7 to 9 year Green River barrels. We break down the toasted oak, brown sugar old fashioned vibes, apricot citrus, and strawberry shortcake notes to see if this first release lives up to the hype.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 13th 2026. Buffalo Trace Tried doing a new online bottle release system, Uncle Nearest is back in the news with hiding a $20M loan, and Maker's Mark launches its Wood Finishing Series: The Stewards Release.Show Notes: Five Southern Glazer's executives indicted for eight-year bribery and shelf-placement scheme Farm Credit Mid-America alleges Uncle Nearest funneled $20M loan to hide assets Sazerac takes control of Garrard County Distilling Co. after purchasing $26M debt Give 270 receives $11,350 grant from Karis Management Group for community support National Bourbon Week returns to Bardstown June 14–21 with 10 partner distilleries Milam & Greene launches Bluebonnet Bourbon benefiting Lady Bird Johnson Wildflower Center New Riff debuts 2026 Silver Grove series featuring six-year Bourbon and Rye Kentucky Senator honors Jim Bunning with seventh small batch release aged 8.5 years Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for another Bourbon Community Roundtable, and we're handing the reins over to our Patreon supporters to see what's actually on your minds. We're pulling back the curtain on our chaotic group chat to debate the "Dusty" vs. Modern era and why some single barrel picks just hit different. Ryan is still leading the charge for high-proof heat, while Blake breaks down why balance is the only thing that keeps a brand relevant in a crowded market. We're also digging into the finished whiskey craze and what the latest round of distillery consolidations means for your wallet. At the end of the day, we're looking past the labels to find the soul of the industry. Does a great story still trump a massive marketing budget? We're breaking down the trends, the hype, and the reality of being an enthusiast in 2026. Pour a glass and join the conversation. Show Notes: The art of cocktail creativity: Best unexpected spirit swaps Are finished barrel whiskeys a fleeting trend? Insights on modern bottling techniques and the revival of "Dusty" bottles How distillery consolidation impacts consumer choices High-proof spirits: Preference shifts and cocktail accessibility The journey of craft distilleries and the stories behind their creations The role of storytelling in enriching the bourbon experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Old Soul Tintype Series No. 3 honors blues legend Kenny Brown with an 11 year, 103.5 proof bourbon built on a high rye MGP mash bill. We break down the sweet tea and strawberry notes, rich brown sugar caramel, and that bold charred barrel kick that Southern aging brings. Does the heat make the difference? Let's find out.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 6th 2026. Whiskey Thief Distilling Co. and the Louisville Bats have announced a multi-year partnership, Heaven Hill has 2 new releases, and Pursuit Spirits has the new Sakura Bloom Bourbon.Show Notes: Whiskey Thief and Louisville Bats partner to debut home plate speakeasy and stadium club Give 270 announces 20/20 Unicorn raffle featuring 1988 vintage Old Rip Van Winkle Hotel Distil launches Peerless Distilling Suite featuring historical artifacts and immersive tastings Pursuit Spirits debuts Pursuit United Sakura Bloom Bourbon finished in Japanese cherry wood Burnt Church Distillery celebrates fifth anniversary with 100% Seashore Black Rye Whiskey Bulleit releases Mesquite Smoked Malt Bourbon as its first permanent rye-free expression Barrell Craft Spirits adds 12-Year Toasted American Oak Finish to premium Red Label Series Larrikin Bourbon Co. unveils 2026 Rosewater Bourbon proofed with house-brewed botanical water Heaven Hill launches Deatsville 13-Year-Old as first entry in commemorative site tribute series Heaven Hill Heritage Collection returns with 22-Year-Old Kentucky Straight Bourbon at barrel proof Jack Daniel's and McLaren F1 debut 86-proof limited edition for 1000th Grand Prix milestone Log Still Distillery and Archdiocese of Louisville release second annual Bishop's Blend Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the bourbon market hitting a breaking point, or are we just drowning in a sea of average whiskey? Or maybe we're just trying to pick at things because that's what we do! Today's show didn't have a theme other than airing some grievances we see across the bourbon landscape. And the guy who has all the hot takes is Matt "The Colonel" Kusek. Matt never pulls his punches, and today we'll talk about the non-stop barrage of Limited Time Offerings (LTOs) and if NDPs are more exciting now than traditional heritage distilleries. We kick things off with a candid look at the struggle of creating fresh content in a saturated market and ask the tough question, has the rush to release more bottles caused a massive dip in quality? We've seen it in secondary markets because if every release is special then nothing is special. We also dive into the psychology of the "hunt" and why consumer demands are shifting. Matt poses a challenge to the big brands, questioning if they're falling behind while smaller, more nimble players to innovate. And we debate the future of "trophy" bottles like Pappy Van Winkle and whether collectability can survive. If you've ever looked at a shelf of $100 bottles and wondered if any are actually worth it, maybe this episode will tell you it's all psychology. Show Notes: The challenges of producing engaging content in the bourbon industry The current state and originality of limited-time offerings Consumer behavior and the perception of high-status brands like Pappy Van Winkle The impact of non-distiller producers on quality and collectible options Humorous tales from personal barrel picks and bourbon adventures Predictions for the future of collectible and innovative whiskeys Learn more about your ad choices. Visit megaphone.fm/adchoices

30 years in the barrel. $1,200 price tag. A mysterious mash bill and just 42 barrels blended. We dive into Blade & Bow 30 Year Bourbon and break down the dusty funk, cherry Smarties, pecan pie richness, and whether this ultra-aged release truly outshines the usual trophy bottles. This one surprised us.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 27th 2026. The USDA has awarded the Distilled Spirits Council of the United States (DISCUS) over $1.07 million to promote American spirits, Pursuit Spirits has released The Alpha Barrel, and Heaven Hill Distillery announces the release of Bernheim Original Kentucky Straight Wheat Whiskey 20th Anniversary Limited Edition.Show Notes: Hotaling & Co. shuttering Pier 50 distillery to focus on brand building and importing Former HR VP files whistleblower lawsuit against Bardstown Bourbon Company alleging corporate misconduct American Whiskey Association President addresses industry "normalization" and global growth potential Iowa House committee approves bill to end state's monopoly on liquor distribution Mississippi facing severe alcohol shortages due to state-run warehouse technical failures North Carolina SBI investigating nonprofit "Greater Carolina" over alleged improper distillery lobbying President Trump invokes Section 122 of Trade Act to impose global 15% import surcharge USDA awards DISCUS $1.07 million to promote American spirits in global markets Pursuit Spirits announces "The Alpha Barrel" as its first barrel-proof single-barrel expression Limestone Branch Distillery launches "The Branch" members-only whiskey society Columbia Creek Tennessee Whiskey officially launches 95.6 proof six-year expression Bourbon & Beyond announces record-breaking artist lineup for September 2026 festival Heaven Hill debuts Bernheim Original Wheat Whiskey 20th Anniversary Limited Edition Kentucky Distillers' Association launches interactive "Build Your Own Bourbon Trail" trip builder Michter's shipping highly anticipated 2026 release of its 10 Year Bourbon this March Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the bourbon industry about to meet its biggest competitor? Today, we're welcoming back a familiar face, Jim Higdon, co-founder of Cornbread Hemp and the author of The Cornbread Mafia. Last time Jim was on Episode 342, we were talking about the history of Kentucky's most infamous drug ring, but today we're looking at the future of cannabis and how it's fighting for its life against big bourbon. It's no doubt that THC beverages have been on a meteoric rise and Jim shares a vision of a future where a THC drink is just as mainstream as a vodka soda was back in the '60s. But it's not an easy road; Right now there is a lobbyist war, where Jim feels bourbon's powerful political engines are squaring off against the hemp industry to protect their shelf space. It gets a bit dicey with Fred taking the counterposition but I won't ruin it for you. Jim also highlights the looming legislative cliff, breaking down the regulatory hurdles and upcoming deadlines that could threaten the entire hemp-derived industry overnight. It's a conversation about coexistence, regulation, and what you might see a different on your liquor store shelves very soon. Show Notes: Comparisons between THC beverages and historical liquor consumption patterns Growth story of Cornbread Hemp from CBD to THC labels The impact of bourbon lobbyists on cannabis regulatory issues Importance of the upcoming November deadline for hemp legality Variances in THC regulations across different states Consumer safety and dosage concerns regarding THC beverages Future collaboration potential between bourbon and cannabis industries Advocacy strategies for hemp products within the political landscape Reflection on the ongoing evolution of cannabis regulation and societal perception Learn more about your ad choices. Visit megaphone.fm/adchoices

Wild Turkey drops one of its most anticipated bottles of the year: Russell's Reserve Single Rickhouse Camp Nelson E. Floor 5. 128 proof. $300. We break down the sweet oak, blackberry cobbler vibes, leather, spice, and whether this limited release truly earns its price tag. Is this the one to chase?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 20th 2026. E. & J. Gallo announced its plans to acquire Four Roses, Uncle Nearest will remain under court-ordered receivership, and Michter's Releases their Celebration at $6,000 a bottle.Show Notes: E. & J. Gallo expands its spirits portfolio with a $775 million acquisition of Four Roses Distillery from Kirin A U.S. District Judge ruled that Uncle Nearest will remain under court-ordered receivership through March amid insolvency allegations Frey Ranch Distillery debuts "Harvest the Savings," a new farm-to-glass subscription program offering up to 15% off and free shipping A Texas judge blocked the immediate liquidation of Stoli Group USA and Kentucky Owl, opting for a structured Chapter 11 wind-down A new Kentucky bill proposes a 4% regulatory fee on alcohol sales, shifting the tax burden from producers to consumers Unicorn Auctions' 2025 report reveals a democratized secondary market where 80% of bottles now sell for under $250 Green River launches a 109.3-proof wheated bourbon at a $50 price point across 25 markets this February Black Diamond Distillery introduces a $25 wheated bourbon "Mineshaft" expression designed specifically for cocktails Maker's Mark partners with artist Ashley Longshore on a limited-edition label benefiting women's leadership through Vital Voices Yellowstone Bourbon celebrates America's semiquincentennial with 250 limited-edition Bottled-in-Bond single barrels Michter's prepares to ship the rare 2025 Edition of its Celebration Sour Mash, limited to just 315 bottles globally Buffalo Trace and Chris Stapleton evolve their partnership with the nationwide release of Traveller Whiskey Full Proof at 121 proof Rebel Bourbon joins forces with NASCAR champion Kyle Busch for a limited 108-proof single barrel release Penelope Bourbon upgrades its core Barrel Strength expression to a 7-year age statement for a limited 13,000-case release Southern Distilling Company releases a Statesville-exclusive Southern Star Paragon Bourbon finished in Zinfandel wine casks Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you put a pioneer of American Single Malt in a room with a master of Irish heritage? Well we're finding out today as we step outside the bluegrass to explore the global world of malt. We're joined by Justin Aden from Stranahan's and Alex Thomas from Bushmills to break down the art of the blend and why local ingredients become a key competitve advantage in this market. Justin talks to us about the high-altitude of aging in Colorado and the rise of the American Single Malt category, while Alex gives us a masterclass on Bushmills' legendary triple distillation and the weight of managing a distillery with centuries of history. We dig in further in to how two completely different climates and traditions approach the task of building a consistent, world-class whiskey. We also get into the "friendly" rivalries of the whiskey world and discuss why American Single Malt is finally getting the seat at the table it deserves. Show Notes: American single malt production insights The legacy of Bushmills and blending techniques The evolution of Irish whiskey and its relation to Scotch Tasting highlights from Stranahan's and Bushmills Cultural dynamics and the rise of American single malts Learn more about your ad choices. Visit megaphone.fm/adchoices

Willett Purple Top is legendary and usually ultra-premium. So what happens when Willett turns that DNA into a 4-year small batch bourbon at 127 proof and under $70? We break down the mash bills, the sweetness, the funk, and whether this bold move actually works. This one sparked a real debate.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for another Bourbon Community Roundtable, and the panel is locked, loaded, and ready to talk about the one number that drives every enthusiast crazy: The Proof. We look at how we all start with those easy-drinking, low-proof staples like Kentucky Tavern before eventually finding ourselves chasing the high-octane allure of barrel-strength pours. We even get into some fun hypotheticals—if you could sample the same bourbon at every proof point from barrel to 80, how would that change your understanding of your favorite brand? Whether you're a 90-proof purist or a barrel-strength junkie, we're breaking down why the best bottle on your shelf is ultimately the one that tastes the best to you. Is the industry pushing proof too far, or have we finally found the sweet spot? We're debating it all. Show Notes: Evolution of bourbon drinking from low proof to high proof Insights into how proof affects whiskey blending and flavor Discussion on consumer perception of barrel-proof vs. proofed-down expressions Exploration of notable brands and their proof characteristics Fun hypotheticals regarding proof sampling experiences Final thoughts on the importance of proof in the bourbon journey Learn more about your ad choices. Visit megaphone.fm/adchoices

Yellowstone celebrates 10 years with a special anniversary blend featuring multiple mash bills aged 10 years or more. At 105 proof and $100, this Whiskey Quickie dives into sweet oak, tobacco, citrus, malted chocolate notes, and a bold, well-layered palate. A milestone release worth a closer look.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 6th 2026. The court-appointed receiver for Uncle Nearest, presents a grim financial outlook for the whiskey brand, The Kentucky Bourbon Trail adds 10 new stops, and Brown Forman is releasing King of Kentucky Small Batch.Show Notes: Uncle Nearest faces insolvency with $164M debt and revenue shortfall ABC Fine Wine & Spirits enters Colorado with Applejack acquisition Kentucky Bourbon Trail expands to record 68 stops statewide Barrell Craft Spirits consolidates blending operations to original Gilmore facility Supreme Court weighs legality of out-of-state alcohol shipping bans Kentucky Bourbon industry economic impact surges to $10.6 billion Jim Beam taps Kenan Thompson for 2026 "Refresh Your Season" campaign Yellowstone Bourbon partners with Vital Ground Foundation for grizzly conservation King of Kentucky announces 250th Anniversary Small Batch three-part series Shortbarrel launches Four Grain Straight Bourbon flagship for nationwide distribution Buzzard's Roost unveils 5-year-old Four Grain Double Oak Bourbon Chattanooga Whiskey debuts Irish-style Batch 047: Single Pot Still Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a forgotten, dusty bottle of bourbon actually save a life? That's the question we're tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it's not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it's a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets. Show Notes: Fred's inspiration to write "Bottom Shelf" How Fred's military background influenced his bourbon narrative Funny highlights from Fred and Jacqueline's early relationship How Crow shaped modern bourbon practices What shifts occurred in the bourbon market due to National Distillers What Fred means by discovering your personal passion Why honesty is crucial in the narratives of bourbon How bourbon represents resilience and personal growth Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a forgotten, dusty bottle of bourbon actually save a life? That's the question we're tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it's not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it's a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets. Show Notes: Fred's inspiration to write "Bottom Shelf" How Fred's military background influenced his bourbon narrative Funny highlights from Fred and Jacqueline's early relationship How Crow shaped modern bourbon practices What shifts occurred in the bourbon market due to National Distillers What Fred means by discovering your personal passion Why honesty is crucial in the narratives of bourbon How bourbon represents resilience and personal growth Learn more about your ad choices. Visit megaphone.fm/adchoices

We found a bourbon that claims it's aged in a historic railroad boxcar turned “rolling rickhouse”, so of course we had to taste it. Black Diamond (103 proof, $58) brings big chocolate-covered cherry energy with a creamy, candy-box palate, but the finish splits the room. Is train-car aging genius, gimmick, or the future?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.Show Notes: Bardstown Bourbon Company unveils packaging redesign for core portfolio and new wheated single barrel option Uncle Nearest founders file emergency motion to end receivership amid plummeting sales and market value Sotheby's sets $2.5M record for most valuable American whiskey collection ever sold at auction Off Hours Bourbon named "Official Partner of the Detroit Pistons" in multi-year sports collaboration Pursuit Spirits and partners announce "United We Stand" collaborative barrel auction for veteran charity Old Forester's 156-year legacy celebrated in new "Whiskeyland" documentary by the Balas Brothers Maker's Mark Cask Strength receives premium bottle redesign and debut age statement Garrison Brothers to release first-ever Bottled in Bond Texas Bourbon on Texas Independence Day Nelson brothers reclaim Belle Meade brand for independent regional relaunch in Tennessee Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how all these brands get into a bottle without owning a multi-million dollar distillery? We've talked about sourcing before but that's just one part of the puzzle. In this episode, we're going to talk about that second step, co-packing. We're joined by Jeff Wuslich, he's the President of Cardinal Spirits and Cardinal Copacking, to break down what it takes to actually manufacture booze at scale. Jeff has a background in manufacturing and slowly became a cornerstone of the Indiana craft scene. Jeff also has their own brands they use to showcase their abilities and have relationships with powerhouses like MGP. One thing that interested me was RTDs and the explosion of the canned cocktail movement, but as Jeff will talk about there are some massive compliance headaches that come with them. If you've ever thought about starting your own label or just want to know how the industry actually moves behind the scenss, this one side you need to understand.. Show Notes: The journey of launching a spirits brand in Indiana Understanding the co-packing process and client communications The relationship with MGP and its effects on business Emerging trends in the spirits industry, including ready-to-drink options Compliance issues and industry regulations in co-packing Financial insights and pricing dynamics in co-packing Tips for aspiring distillers navigating the co-packing landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

While most of the industry uses December to wind down and coast into the new year, we've been doing the exact opposite. January hit and it was an immediate sprint. We've been back on the road, opening up new markets, and staring down the barrel of distributor meetings and case goals. If you look at our single barrel requests right now, everything is looking "up and to the right," but in this business, the view from the top is always a little precarious. The real question isn't just how you grow, but how you stay there. In this episode of Behind the Pursuit, Ryan and I are pulling back the curtain on what it actually looks like to enter new markets in 2026. We're diving into the nitty-gritty of distributor communications and why a solid on-premise strategy may be the only way to survive a landscape that is getting more crowded by the day. We also get honest about the challenges smaller brands face when trying to stay nimble while consumer preferences are shifting right under our feet. It's a look at the balance between aggressive growth and the strategic planning you need to make sure that "up and to the right" trend doesn't just become a flash in the pan.Show Notes: Introduction and Market Overview Product Launches and Consumer Demand Market Trends and Consumer Preferences On-Premise Strategy and Cocktail Placement Challenges and Competition in the Whiskey Market Future Goals and Strategic Planning Learn more about your ad choices. Visit megaphone.fm/adchoices

We go bourbon hunting and land on Duck Club Bourbon, a smooth, easy-sipping blend with classic brown sugar, vanilla, and oak notes. At 92 proof and under $30, this one delivers big value.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 23rd 2026. Stoli Group USA and Kentucky Owl have moved into a Chapter 7 liquidation, Casey Jones Distillery has been acquired B3 Beverage Company, and Penelope Bourbon is doing a collaboration with Serena & Lily.Show Notes: Few Spirits founder Paul Hletko officially departs distillery Meta restricts alcohol business pages on Facebook, slashing organic reach Stoli Group USA and Kentucky Owl move to Chapter 7 liquidation Court orders $34.5M sale of newly completed Luca Mariano Distillery Casey Jones Distillery joins B3 Beverage Company portfolio Kirin Holdings reportedly exploring $1B sale of Four Roses Bourbon New Riff Distilling announces return of award-winning Balboa Rye Penelope Bourbon and Serena & Lily debut Charleston-inspired "Beaufain" collaboration Knob Creek launches limited Eli Manning's Bold Pick 2026 Cask Strength Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

Where do you go when you're on top? That could be said for elite quarterbacks or CEOs of top 20 global companies. But if you're the master distiller for the largest whiskey brand on planet earth, what could you possibly do next? We get to answer that today as we are honored to have Jeff Arnett back on the show. He was a prior guest back on Episode 150 when he carried the title of Master Distiller for Jack Daniel's. Since then, he's gone into a new venture and is now testing his grit in startup life as a partner with Company Distilling. We talk about the feelings he had when he left and what sort of vision he set for himself with this new role. We get into the business a bit further with distribution and more but I won't spoil the insight he shares. Show Notes: Jeff's pivotal decision to leave Jack Daniel's after 20 years The creative freedom he found at Company Distilling Insights on crafting a weeded bourbon with a unique maple finish Analysis of the whiskey market's evolution and consumer trends A look at Company Distilling's community-centric vision Reflections on his passion for cars and the shift towards electric vehicles Learn more about your ad choices. Visit megaphone.fm/adchoices

Willett and Wolves team up on a bold rye whiskey collaboration blending Kentucky and California aged barrels. Packed with vibrant citrus, pine, ginger candy, and unexpected IPA-like vibes, this Whiskey Quickie dives into one of the most unique rye profiles we've tasted recently.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 16th 2026. Whiskey House finishes its first warehouse using KRAX, Sazerac wins an initial trademark dispute against Liv Golf, and High West releases its annual cask strength.Show Notes: KBCA unveils "Revolution" auction lots featuring King of Kentucky and Old Forester experiences Artisan Distillery in San Antonio announces permanent closure effective January 2026 Pennsylvania opens January 2026 lottery for Van Winkle, BTAC, and E.H. Taylor Whiskey House of Kentucky completes its first seven-story K-RAX innovative rickhouse Reyes Beverage Group in talks to acquire RNDC operations in seven major markets Sazerac wins partial trademark victory against LIV Golf's “Fireballs GC” team name Rebel Bourbon brings back Rebel Root Beer Whiskey nationwide at 70 proof High West Distillery releases limited-edition Cask Strength blend of 6-20 year bourbons Learn more about your ad choices. Visit megaphone.fm/adchoices

It's that time of year when we polish off the crystal ball and try to guess exactly where the bourbon industry is headed in 2026. The panel dives into some high-stakes predictions on the rise of exclusive distillery clubs and the portential rise of the craft sector by leaning into Direct-to-Consumer sales. We also get into some scarier territory—think tariffs and the possibility of major distilleries actually pausing production—while others weighs in on the acquisition frenzy that's continuing to reshape the landscape. We also tackle the death of FOMO on limited releases, the push for even higher-proof offerings, and the wild possibility of NIL deals between universities and distilleries. Will your favorite college quarterback have a signature bottle pick soon? We're breaking it all down to see how economic and political factors will keep the bourbon scene shaking in the year ahead. Show Notes: Bourbon Pursuit explores 2026 predictions for the bourbon industry Insights on the future of distillery clubs and exclusive consumer offers Discussion on tariff impacts and potential production pauses The rising prominence of craft distilleries and direct sales strategies Evolution of FOMO among bourbon consumers Speculation on NIL partnerships within the bourbon sector Insights into how GLP-1 medications might affect drinking habits Reflections on past predictions and the industry's direction Learn more about your ad choices. Visit megaphone.fm/adchoices