Bourbon Pursuit

It's This Week in Bourbon for June 6th 2025. Lisa Wicker joins Whiskey Thief, Binder's Stash announced a partnership with Willett Distillery, and Old Fitzgerald 7-Year-Old Bottled-in-Bond is officially releasedShow Notes: Lisa Roper Wicker joins Whiskey Thief Distilling Company as Director of Distilling. "Hitchcocktails: Lethal Libations Inspired by the Master of Suspense" cocktail book by Laurence Maslon available July 29, 2025. Mellow Moments Club Hub launches for member benefits and updates. Sazerac debuts Legacy de Forge, a global e-commerce platform for rare spirits. Republic National Distributing Company to exit California by September 2, 2025. Binder's Stash partners with Willett Distillery for access to inventory and bottling. Four Roses releases 15yr OBSF for Father's Day. Heaven Hill releases Old Fitzgerald 7-Year-Old Bottled-in-Bond at 100 proof. 15 STARS releases Founders Reserve Fine Aged Rye at 95 proof. Old Forester President's Choice Bourbon and new President's Choice Rye now available nationwide. Castle & Key and Kentucky Black Bourbon Guild release "The Untold Story of Kentucky Whiskey Chapter 4" at 104 proof. Derby City Gaming releases The Great Gambit, a 16-year Kentucky Straight Bourbon at 122.22 proof. Lost Lantern announces Summer 2025 Collection of estate blends and single casks. Wyoming Whiskey launches Buffalo Bill Cody, a 6-year, 97 proof, Wyoming-exclusive bourbon. RD1 Spirits introduces Kentucky Straight Whiskey Finished with Japanese Mizunara and French Oak at 102 proof. High West releases The Prisoner's Share, bourbon and rye finished in red wine barrels. Penelope Bourbon debuts Cigar Sessions Chapter 1 at 101 proof. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk a lot about rarity, allocated bottles, and market prices on this show, but what about the bottles that mean something more? What about the ones that aren't worth a fortune on paper, but hold irreplaceable memories? That's the topic we're diving into today in a really special episode featuring myself, Ryan, and Fred Minnick. Prompted by a listener asking about the significance of bottles beyond their monetary worth, we each opened up our personal collections – not just the unicorns, but the bottles tied to moments in our lives. You'll hear some incredibly personal stories, from Ryan saving a specific bottle for his son's future birthday, to my own reflections on a signed Maker's Mark from my college days, and Fred sharing the significance of a Maker's 46 sample straight from Bill Samuels himself. It's a reminder that while the hunt and the hype are fun, the true value of bourbon often lies in the memories made and the connections shared over a glass. We get into the culture of trading and even touch on the financial side, but ultimately, this conversation is all about the joy, the nostalgia, and the heartfelt connections that make these bottles truly priceless to us. Show Notes: Emotional connections tied to bourbon collections. Personal anecdotes behind treasured bottles. The significance of sharing experiences over rare finds. Fred's humorous caution about revealing bottle names. Ryan's Rowan's Creek bottle for his son's future birthday celebration. Kenny's college memories associated with a signed Maker's Mark. Insights into bourbon trading and its emotional rewards. Celebrating connections formed through memorable bourbon experiences. Candid discussions about the financial aspects of collecting. Reflecting on the joy of bourbon journeys and friendships. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Tribute Double Barreled Bourbon. This 4 year old whiskey is 86 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also simplifies the language we use in an effort to help consumers understand our product better. Today we launch that new packaging, and with it comes new 88 proof and cask strength offerings of our classic United Bourbon and Rye. On today's podcast the guys talk about some of the struggles with the design over the last 18 months, the new products in the collection, and the broader audience we hope the brand may reach with the changes and additions. We hit on: Overview of the New Packaging and Design Launch The Journey of Custom Glass and Cork Design Label Language and Consumer Clarity Bottling Process Challenges and Innovations New Flagship Products and Market Strategy Looking Ahead: Future of Pursuit Spirits and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you'll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you'll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn't just a membership—it's your all-access pass to Pursuit. ⁠⁠Sign up today⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠ pursuitspirits.com⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠podcast@pursuitspirits.com⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, if there's one topic that sparks debate and curiosity among bourbon enthusiasts, it's definitely wheated bourbons. Today, we're doing a deep dive into these unique spirits with an incredible panel: the always insightful Brian Haara, the ever-knowledgeable Blake Riber, and our good friend Nick Beiter. We're exploring the history and the recent surge in popularity of these bourbons, tracing their lineage back to legendary names like Maker's Mark and Stitzel-Weller. But the conversation quickly shifts to a spirited debate: what truly makes a bourbon wheated? Show Notes: Kenny leads a roundtable discussion on the rise of wheated bourbons Brian shares his initial experiences with wheated expressions Blake discusses the historical legacy of Maker's Mark and "poor man's Pappy" A debate on how to define a wheated bourbon, including brands like Penelope Examination of marketing's role in consumer understanding of wheated bourbons Insights into how wheated bourbons compare to rye-based counterparts Speculation on the future evolution of the wheated bourbon category Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Master Distiller Experimental Series No. 1. This 9 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 23rd. Scotch producer Loch Lomond Group has made its first move into American whiskey with the purchase of New York Distilling Co., ORCA golf has a new bourbon inspired golf bag line, and Milam & Greene Whiskey introduce The Answer.Show Notes: Loch Lomond Group acquires New York Distilling Co., entering American whiskey market. Council of Whiskey Masters welcomes 16 new members, including four Masters of Bourbon. BMW Car Club of America announces "Rendezvous – The Bourbon Trail 2025" in Louisville, June 12-15. ORCA GOLF launches Bourbon Collection golf bags in "Old Oak," "Tawny," and "Burnt Amber" hues, starting at $275. Hard Truth Distilling Co. partners with World Food Championships for "Charred Truth" Live Fire Invitational, June 27-28. New Riff Distilling releases First Decade Kentucky Straight Bourbon and Rye, 10-year-old, 120.5 proof, $90. Frank August releases Small Batch Kentucky Straight Rye Whiskey, 10-15 barrels per batch, $69.99-$74.99. Woodford Reserve releases Tawny Port Finish in Distillery Series, 90.4 proof, $65 for 375ml. Rebel Bourbon and Childress Vineyards release Rebel 100 Cabernet Franc Barrel Finish, 100 proof, $39.99. Milam & Greene Whiskey introduces "The Answer" Straight Bourbon, a two-bottle set comparing Kentucky and Texas aging, $150. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back with Day 2 of Between Two Barrels from the 2024 Kentucky Bourbon Festival. Kicking off day 2 is Chris Chapanar of Whiskey Noobs telling us what you should be paying for bottles, then it's Chad and Sara of It's Bourbon Night on how to make cocktails easy at home, next is TJ of Brewzle who says the three tier system is destroying craft distilleries, Frank Dobbins who writes for UPROXX gives insight into how many bourbons are all derived from a single mashbill, and we wrap up the day with Jack Beguedou, the Hood Sommeilier, who will take us on a sensory experience. It was a special moment for us to host this event with everyone at KBF and now the planning has started for a completely new format we're bringing to the 2025 Kentucky Bourbon Fest. Show Notes: Chris Chapanar @whiskey_noobs - The Price is Right… Sometimes Chad and Sara @itsbourbonnight - Making Cocktails Easy TJ Gamble @brewzle - Why are we trying to kill craft whiskey distilleries? Frank Dobbins @bourbyourenthusiasm - From One Mash Bill Many Bourbons Are Born Jack Beguedou @hood_sommelier - SPICES AND WHISKEY: A sensory experience Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 14 Year Old Tennessee Whiskey. This 14 year old whiskey is 126.3 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 16th, Old Elk has been acquired by Middle West Spirits, Bardstown Bourbon Co has named a Master Blender, and Blue Run releases the Blue Run Flight SeriesShow Notes: Old Elk acquired by Middle West Spirits; tasting room closed. Oregon ethics panel rejects Pappy Van Winkle scandal fine. InvestBev invests eight-figure sum in Registered Distillery One. Smoke & Oak book explores bourbon and cigar history, pairings, out May 28. Lofted Spirits elevates Dan Callaway to Master Blender. Knob Creek Single Barrel Select now cask strength, Bourbon & Rye, $69.99 SRP. Hard Truth releases American Odd Sweet Mash Bourbon, 100 proof, $69.99. Blue Run Spirits releases Flight Series III "micro batch" whiskeys, $124.99 SRP each. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At the 2024 Kentucky Bourbon Festival, we ran an activation at the Pursuit Spirits area called Between Two Barrels which featured lightening talks from people who you probably already follow on different social media platforms. The topic was up to them and they had anywhere between 5-15 minutes to speak freely on whatever they wanted. We ran this activation for two days with 5 session on each day and have broken this up into two different releases. This first day features Chris Blatner known at the Urban Bourbonist talking about session cocktails, Jacob Kiper from Coming Whiskey with the origins of the three tier system, Mark Rucker of The Bourbon Life discussing how to turn a passion into a way of life, Tyler Zoller of Louisville Bourbon Buzz gives tips on whiskey content creation, and we wrap up day 1 with Heather Wibbels known as the Cocktail Contessa, telling us how to select the perfect bourbon for your cocktail. Show Notes: Chris Blatner @urbanbourbonist - Drinking Less While Still Drinking Jacob Kiper @comingwhiskey - Origins of the 3 tier system of distribution Mark Rucker @the_bourbon_life - Turning A Passion Into a Way of Life Tyler Zoller @louisvillebourbonbuzz - Whiskey Content Creation 101 Heather Wibbels @cocktail_contessa - Selecting the Perfect Bourbon for Your Cocktail Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch Imperium Bourbon. This 6-8 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 9th, 2025. E.H. Taylor comes to the BTAC, Pursuit releases 4 new expressions and new packaging, Heaven Hill releases new Grain To Glass and Old Fitz.Show Notes: Wild Turkey's 8-year age statement likely ended around 2002 due to production shifts and industry decline. Documentary "Frankfort, Kentucky: The Heart of Bourbon" screening June 13. Camp Runamok returns for 14th year of bourbon education. Lost Lantern announces Discovery Club, a monthly whiskey subscription. Devils River Whiskey files for Chapter 11 bankruptcy. E.H. Taylor Bottled-in-Bond Bourbon joins Buffalo Trace Antique Collection in 2025. Pursuit Spirits introduces new proof points and packaging for Pursuit United Bourbon and Rye. Frey Ranch releases Harvester Series: 10th Anniversary Edition, 121.14 proof, $249.99. Chattanooga Whiskey releases Spring 2021 Bottled in Bond Vintage Series, $52.99. Green River Whiskey named Official Whiskey of the U.S. Army, commemorative release June 14, 111.1 proof. Heaven Hill launches Family Farms First initiative with Second Edition of Heaven Hill Grain to Glass Bourbon, 105 proof. Heaven Hill releases Spring 2025 Old Fitzgerald Bottled-in-Bond Decanter Series, 9-year-old, $129.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with Amine Karaoud, the founder behind Old Louisville Whiskey Company. Amine's path is unorthodox, transitioning from a safe career in engineering to living a life behind the counter of a struggling liquor store in Old Louisville. At that store, he learned about the business and how to navigate the three tier system. He also had some foresight where he took profits from the store and started buying barrels at MGP years ago but he didn't know what to do with them. Fast forward a few years, he's got a healthy stock of double digit aged barrels and an idea of creating a new brand. His past life with the retail ingrained a sense of hospitality which is one of the reasons why he has fostered a community that grabs up all his releases. Show Notes: What inspired your move from engineering to the whiskey industry? How did you revitalize the liquor store you took over? What obstacles did you encounter while launching your whiskey brand? Can you elaborate on your barrel sourcing strategy? Why did you choose to build your own distillery instead of using co-packers? What role does community engagement play in your business? Insights into your blending process and the importance of mash bills. How has your retail experience influenced your whiskey offerings? Any tips for budding distillers or liquor store owners? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey. This 19 year old bourbon is 100 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 2nd, 2025. National Bourbon Week in Bardstown releases event schedule, Derby Week insider announcements from Brown Forman, and Star Trek Spirits and Stellum collaborate on new whiskeys.Show Notes: Brown Forman changes President's Choice and New Woodford Reserve Barrel Strength Rye. Kentucky Bourbon Festival weekend passes are sold out. National Bourbon Week announces full event schedule, June 9-15, 2025. Oaklore Distilling Co. releases Oaklore Four Grain Bourbon nationwide, 92 proof, $69.99. WOODINVILLE WHISKEY releases Tequila Finish Bourbon, 100 proof, $69.99. Quest's End Whiskey unveils Quest's End Druid, rum & vermouth finish, $149.99. Star Trek Spirits & Stellum Spirits release limited edition Romulan whiskeys, $79 each. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're coming together and we're talking about age statements. Wild Turkey 101 is making its 8 year return for the first time since 1992. But I really wanted to pose a question of when do age statements really matter? You see all kinds of brands that are very successful without age statements, namely coming from Brown Forman with the likes of Old Forrester and with Woodford Reserve. Even the most famous bourbon on the planet, Blanton's, doesn't have an age statement. So when do age statements matter? Show Notes: Wild Turkey 101 is making an 8 year return When do age statements matter? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Silk Velvet Whiskey. This 6 year old bourbon is 107 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 25th, 2025. 2 court cases battle over the commerce clause for sprits shipping, Larrakin releases Rosewater Bourbon, and Ducks Unlimited and World Whiskey Society team up for a bourbon release.Show Notes: Kentucky Distillers' Association welcomes Left Bank Bourbon as newest member. Nearest Green Distillery launches The Fifty-Six Society membership club. California distillery sues New York over out-of-state shipping restrictions. Federal judge rejects New York whiskey maker's challenge to Washington rule. Four Branches Bourbon appoints Gregg Snyder as strategic advisor. Larrikin Bourbon Co. releases Rosewater Bourbon, proofed with rosewater. Ducks Unlimited & World Whiskey Society release limited-edition whiskeys. Kentucky Senator Bourbon releases The John Edwards Release, 107 proof, $119.99. BHAKTA Spirits releases BHAKTA 2011 Bourbon, Armagnac cask finish, 111 proof, $149. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Every year we get to talk to a brand that has started to captivate the market and I can't stop seeing Found North pop up all over my feeds. Founders and brothers Zach and Nick Taylor join the show to talk about how they found a product-market fit. They did it the right way by finding really high quality Canadian whiskey, double digit age statements, and appeal to the cask strength chasers with high proof whiskey. Show Notes: Journey of Zach and Nick Taylor into the whiskey industry Transitioning from tech startups to whiskey entrepreneurship Challenges and milestones in launching Found North Importance of age statements and high-proof Canadian whiskey Insights on blending techniques and flavor innovation Marketing strategies focused on authenticity and consumer engagement Community building and the role of word-of-mouth in whiskey promotion Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's PFG. This non-age stated bourbon is 100.2 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 18th, 2025. Garrard County Distilling Co. has closed only after 1 year in operation, Cream of Kentucky moves to Kentucky Artisan Distillery, and Angel's Envy launches its newest Cellar Collection Series.Show Notes: Garrard County Distilling Co. closes after a year, faces $2.2M lawsuit. Kentucky River returns to normal, Buffalo Trace begins flood recovery. Cream of Kentucky partners with Kentucky Artisan Distillery as its home place. RD1 Spirits announces May 14, 2025 opening of new Lexington distillery. Graeter's & New Riff Distilling collaborate on Bourbon Ball Ice Cream. Rolling Fork Spirits re-releases Bourbon de Luxe small batch, 119 proof, $64.99. 2XO releases The Vinyl Blend bourbon, featuring high and moderate rye mash bills, $99.99. ANGEL'S ENVY releases Rye finished in French Oak Extra Añejo Tequila barrels, $269.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we welcome back Elizabeth McCall, who has been appointed Master Distiller of Woodford Reserve since our last conversation with her. From her early days as a Taste Test Technician in the sensory lab to her current role, Elizabeth reflects on her profound bond with Woodford Reserve and its significance in events like the Kentucky Derby. There's a ton of pressure that comes with being the official bourbon of the Derby and it's fitting that we're now releasing this as we come into Derby season once again. The episode explores the evolving bourbon culture and the challenge of connecting with both seasoned enthusiasts and newer consumers. Elizabeth highlights her innovative projects and other collaborations you've likely seen. The we dive into discussions about future releases and the balance between luxury and accessibility where Woodford Reserve plays a delicate balance Show Notes: Significance of Woodford Reserve at the Kentucky Derby Elizabeth McCall's rise to Master Distiller from sensory lab technician The art of tastings and engaging with diverse bourbon audiences Navigating traditions while appealing to the modern drinker Highlights of innovative Woodford Reserve projects Balancing luxury appeal with bourbon's heritage Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Cathedral French Oak Bourbon. This 9-18 year old bourbon is 110.1 proof and $100 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 11th, 2025. Buffalo Trace stops production from flooding, bourbon is exempt from EU tariffs, Pursuit launches the Mellwood Legacy Collection.Show Notes: Buffalo Trace Distillery temporarily closed due to Kentucky flooding. EU exempts bourbon from new US retaliatory tariffs after lobbying. EU enforces 20-year-old agreement, reclassifying European 'rye whisky'. Heaven Hill fills first barrel at new Bardstown distillery after 29 years. Gigi Burris partners with Woodford Reserve for Kentucky Derby hat collection. Oxmoor Bourbon Co. becomes official partner of the Kentucky Bourbon Trail®. Westward Whiskey maker House Spirits files for bankruptcy protection. Kentucky Bourbon Trail sees record 2.7 million visitors in 2024. Woodford Reserve offers $5,000 Mint Julep Charity Cups for Kentucky Derby. Barrell Craft Spirits releases P.X. Sherry Cask Finish Bourbon, $84.99. Jack Daniel's releases McLaren F1 Team limited edition whiskey, 86 proof. Bluegrass Distillers launches Elkwood Reserve Finished Series, 119 proof, $105. Penelope Bourbon releases Peach Old Fashioned bottled cocktail, 80 proof, $29.99. Keeneland, Maker's Mark honor Lexington with "Greats of the Gate" bottle, $179.99. Dancing Goat releases #8 I Would Rye 4 U, port finished rye, 108 proof, $60. Elijah Craig named "Official Bourbon" of 2025 PGA Championship, commemorative bottle $36.99. Old Dominick releases 7-Year Wheat Whiskey Single Barrel, $60-$70. The Last Drop releases 27 Year Old Buffalo Trace Bourbon, 121.8 proof, $10,500. Maker's Mark debuts Star Hill Farm Whisky, first wheat whisky, 114.7 proof, $100. Wild Turkey 101 8-Year-Old Bourbon becomes permanent US offering, $45 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is one of my favorite types of episodes because this bourbon world is full of hype, flops, superstitions, and just weird stuff. We return to this beloved format of is something over, under, or properly rated. We ask if the iconic cocktail, the Old Fashioned, whiskey collections, MGP, cigar blends, speakeasies and more as we ask are these over, under, or properly rated? Show Notes: The Old Fashioned vs. Manhattan: cocktail preferences of whiskey enthusiasts Scotch: overrated or properly rated? Discussing MGP's role in the market: reputation vs. reality The evolution of whiskey collections and wise collecting practices Cigar blends: a trend or a genuine innovation? Light whiskey: its place in the greater whiskey landscape The value of tasting flights and the allure of speakeasy bars Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Wheated Bourbon. This non-age stated bourbon is 95 proof and $40 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine clubs, and with countless hours behind the scenes he and Kenny have finally unveiled the ultimate all-access pass to all things Pursuit. No secret handshake, just great whiskey. Tune in as we dive into it all. We hit on: Why the name P.Club? what exactly is P.Club? What does P.Club look like from a selection standpoint? In additional to preparations for the doors downtown opening, how do you forecast inventory for both in-person as well as for P.club members? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you'll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you'll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn't just a membership—it's your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You're probably reading the title to this podcast going, what? a podcast from 2018? Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018. So here's the story. Bourbon Bonanza was an offshoot event that would happen during Kentucky Bourbon Festival but wasn't associated with the festival. It was tied in with Willett so there were a lot of influential people at the time that came to this event. Ryan and I took our equipment, plus our very first release of Pursuit Series, into what was Harrison-Smith House at the time which is now the new Chicken Cock visitor center and we sat down with Bill Thomas of Jack Rose in Washington DC and Mike Miller of Delilah's in Chicago, who still to this day run the most successful whiskey bars in the country. There is also a small appearance by Tatsumi at the very end and you will hear his story as a part of this episode. The sound environment was challenging and I wasn't happy with how the audio turned out. Let's fast forward almost 7 years and audio cleanup software has gotten so good that it's now time to release it. We talk about the festival, barrel picks, community, and trends they were seeing at the time. So here you go, a blast from the past with an unreleased archive episode. Show Notes: Bourbon Bonanza Festival Highlights Bourbon Culture Transformation Community Building in Bourbon Enjoyment vs. Investment in Collecting Personal Whiskey Memories New Distillery Discoveries Insights on Barrel Picks Trends in the Bourbon Market Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Double Double Oaked Bourbon. This non-age stated bourbon is 90.4 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 21st, 2025. A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.Show Notes: Holladay Distillery breaks ground on Rickhouse D, ironclad bourbon aging. Old Rip Van Winkle bottle sells for record $125,000 at Sotheby's. Heaven Hill launches Connesuir Club, exclusive bourbon access. Lux Row Distillers releases Blood Oath Pact 11, Tequila barrel finish, $129.99. Michter's releases 10 Year Bourbon, 94.4 proof, $195. Buzzard's Roost releases Signature Double Oak Bourbon, 100 proof, $45. Booker's Batch "Barry's Batch" 2025 released, 125.7 proof, $99.99. New Riff releases Silver Grove Bourbon and Rye, 110.3 and 110.2 proof, $55.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Video is the hot new way to share. Social media platforms are way different now that TikTok turned it all upside down. I've always been fascinated with one creator that has great camera work but also good taste and thats Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers. Show Notes: Where did the name Louisville Bourbon Buzz come from? How did you originally get into photography before bourbon? What unique challenges does bourbon photography present? What was the turning point for your content strategy? How does Tyler handle client relationships and build his business? What's the backstory behind his fascination with abandoned places? How does the dynamic of creating content for various platforms differ? What are Tyler's plans for YouTube and long-form content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Four Roses Single Barrel Collection. These 7-9 year old bourbons are 100 proof and $50 MSRP each. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 21st, 2025. 2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb's Crossing.Show Notes: Diageo ends Distill Ventures brand intake, resulting in job losses. InvestBev partners for $100M Kentucky Bourbon barrel acquisition. Lexington man charged with unlicensed whiskey sales, thousands of bottles. Kentucky Bourbon Festival 2025 tickets on sale April 17th. Yellowstone Bourbon Small Batch 107 released, 6-year age statement, $44.99. Old Forester 117 Series Bottled in Bond Rye released, 100 proof, $64.99. Old Potrero Hotaling's Bottled in Bond Rye released, 50% ABV, $199. Max Homa, Elijah Craig release 8-year Toasted Barrel pick, 126.6 proof. Brewzle, Old Dominick release Master Blender Collaboration, $90 bundle. Milam & Greene Gray Wolf Bourbon released, 125.5 proof, $149.99. Stephen Curry releases Gentleman's Cut Rye, 4,000 days aged, $333. Maker's Mark Keepers Release 2025 announced, 109.2 proof, $74.99. Caleb's Crossing whiskey launched, Bourbon and Rye, $149.99 each. Shaquille O'Neal invests in BeatBox RTDs, releases Blueberry Lemonade. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What do we have in common with Bob Dylan? Not much except that we enjoy the whiskey brand he's aligned himself with. We're not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that's going to be Adam Edwards, the National Brand Ambassador for Heaven's Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe's and Rabbit Hole Distillery. Adam dives into the origins of Heaven's Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they've navigated pricing and product offerings to stay competitive. Show Notes: Adam's journey from wine to bourbon and its cultural significance in Kentucky. Career highlights from Kroger to Trader Joe's and Rabbit Hole Distillery. Overview of Heaven's Door Whiskey, its ties to Bob Dylan, and future plans. The dual role of a brand ambassador in sales and consumer education. Personal reflections on alcohol consumption and responsibility in the spirits industry. Insights into the sustainable practices behind Heaven's Door and their evolving rye offerings. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Double Oaked Sweet Mash Rye Whiskey. This 5 year old rye is 106.9 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 14th, 2025. I can't believe we're still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.Show Notes: Trump delays Mexico, Canada tariffs to April 2nd. EU plans 50% whiskey tariff April 1st, may target other US spirits. Bourbon documentary filmed at Oxmoor Farm, streaming Spring 2025. UK launches Estate Whiskey Certified program for authenticated whiskeys. Larrikin Bourbon Co. appoints Barbara McDonald as Assistant Distiller. Diageo pauses Lebanon distillery production for productivity goals. Tequila regulator sues Additive Free Alliance for misleading consumers. Remus Bourbon launches Master Distiller Experimental Series, 107 proof, $79.99. 15 STARS releases Three Ports Fine-Aged Bourbon, 103 proof, $179. Chattanooga Whiskey Batch 043: Pre Prohibition Style, 110 proof, $69.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP's whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results. Show Notes: The conversation segues into how AI is changing content creation. Insights into MGP's history and significance in the whiskey world. Details about the specific MGP products being tasted, including flavor notes and individual characteristics. Reflection on the role of sourcing versus crafting whiskey. Highlights from the blind tasting experience and the final rankings. Encouragement for listener engagement and suggestions for future episodes. Closing thoughts on the evolution of distilling practices and the bourbon landscape. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch 15 Year Bottled-in-Bond Kentucky Single Malt Whiskey Archive Series Vol. 1. This 15 year old whiskey is 100 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.Show Notes: Willett art-bourbon series launches, charity focused, King Saladeen designs. Trump tariffs impact Mexico, Canada; retaliatory tariffs follow. MGP sales decline 16%, refocusing on branded spirits. Lofted Spirits merges distilleries, emphasizes Kentucky bourbon. Southern Distilling rebrands contract division, Statesville Contract Distilling. Old Carter Whiskey sells for $20.5M+ in global auction. British distillery launches "grain to bottle" bourbon, defying tariffs. High West Bourye 2025: Rye, bourbon blend, 10-year, $124.99 SRP. Penelope Rio: Honey, Amburana oak finish, 98 proof, "carnival in a bottle." Orphan Barrel Fanged Pursuit: 17-year Kentucky bourbon, non-chill filtered, $200 SRP. Buzzard's Roost French Oak Batch 2: Precision-toasted stave finish, $85 SRP. Woodford Reserve 2025 Derby Bottle: Lahera art, Kentucky Derby tribute, $49.99 SRP. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before. Show Notes: The impact of recent tariffs and cost implications on consumers. Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines. Perspectives on the misconception that bourbon is dying. Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling. Potential expansion opportunities for distilleries into other spirits. Speculation on the future of contract distillation and the role of heritage distillers in the market. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel's releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.Show Notes: Pappy 15 auction resets to $800K after bidding adjustments National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025 Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill Michter's releases US*1 Barrel Strength Rye at an average proof of 110.5 Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet Jack Daniel's releases 14-Year-Old Tennessee Whiskey as part of its Aged Series Support this podcast on Patreon

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette's career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky's Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum's Jason Callori to launch Drum Key Spirits Brother's Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India's tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores. Show Notes: Chef's Journey into Bourbon The Evolution of 610 Magnolia Culinary Trends and Innovations Chef's New Book: Bourbon Land The Importance of Kentucky Bourbon The Changing Landscape of Bourbon The Art and Science of Bourbon Pairing Bourbon with Global Flavors The Relationship Between Chefs and Bourbon Craftsmanship in Bourbon Production The Business of Bourbon The Role of Chefs in Bourbon Culture Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Founder's Find Bourbon. This 12 year old bourbon is 107 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for February 14th, 2025. Kentucky Distillers' Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon.Show Notes: The Kentucky Bourbon Trail expands to 60 destinations across 27 Kentucky counties Green River Whiskey sponsors No. 44 Chevrolet for J.J. Yeley's 2025 Daytona 500 qualifiers Jack Daniel Distillery reports partial collapse of warehouse 2-15, impacting whiskey barrels IWSR forecasts 20% growth in global e-commerce alcohol sales, reaching $36B by 2028 Sazerac launches California wildfire relief fundraiser featuring rare Pappy Van Winkle auction Big Easy Spirits debuts Big Easy Whiskey, a 5-year bourbon mash infused with botanicals Blue Note Bourbon releases Special Reserve Straight Bourbon, a 10-cask blend at 116.3 proof Virginia Distillery Co. unveils Sexual Chocolate Stout Cask Finish American Single Malt Green River launches limited Kentucky Straight Wheated Single Barrel Bourbon at barrel proof Support this podcast on Patreon

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers. Show Notes: Get a glimpse into Scott's military background and how it shaped his viewpoint. Discuss the origins of Horse Soldier Bourbon and the significance of the name. Explore the transition from military service to the world of bourbon. Insights into distillation: crafting a unique bourbon and the logistics behind it. Challenges faced as a new brand in a competitive marketplace. The importance of community engagement and storytelling in building customer relationships. Learn about the philosophy driving the creation of Horse Soldier and their long-term vision. Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Distillery Pure Antique Bourbon. This 20 year old bourbon is 114.4 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.