Bourbon Pursuit

You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it's not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share. Show Notes: Dr. Heist's reflections on the journey of Wilderness Trail Distillery The significance of the partnership with Campari and its strategic objectives How music plays a role in Dr. Heist's life and career Tasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskey Perspectives on the future of contract distilling and navigating market trends he balance between personal interests and business success Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff High Note First Decade Bourbon. This 10 year old bourbon is is 120.5 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 3rd 2025. A million dollars worth of whiskey has been stolen from Westland, Diageo has temporarily paused whiskey production at its Balcones and George Dickel, and The Tennessee Whiskey Trail is launching the Tennessee Collective.Show Notes: Willett Distillery Executive Director Even Kulsveen passes away Westland Distillery loses 12,000 bottles (nearly $1M) in sophisticated truck heist Diageo pauses whiskey production and lays off 17 at Balcones and George Dickel Adventure Spirits Distilling partners with Toledo Athletics for game sponsorships Barrelhood launches syndicated investment platform for bourbon barrel portfolios Buffalo Trace celebrates rolling its nine millionth barrel since Prohibition Judge approves class action lawsuit against Sazerac over Fireball malt labeling Give 270 launches 3rd annual "Pappy Palooza" raffle benefiting CASA of the Heartland Dierks Bentley introduces ROW 94 Full Proof, a 120-proof expression Booker's Bourbon announces "Jerry's Batch" at 124.7 proof, honoring Jerry Dalton J. Mattingly 1845 Distillery offers custom, double-staved Halloween whiskey bottles Four Roses releases limited OBSK Private Barrel Selection supporting Salt River Cleanup World Whiskey Society expands Doc Holliday collection with a 16-Year Kentucky Straight Bourbon Widow Jane unveils 2025 edition of The Vaults finished in "Mythological Oak" from Greece Town Branch Distillery releases Imperium MMXXV, a 105-proof limited wheated bourbon Baker's re-releases High-Rye 7-Year-Old Single Barrel Bourbon at 107 proof Tennessee Whiskey Trail launches first "Tennessee Collective" barrel blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they're tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make. Show Notes: Shifting from audio to video content creation The influence of TikTok and Instagram on bourbon enthusiasts Playing "Over, Under, or Properly Rated" with bourbon trends Examining the hype surrounding hazmat bottles The charm of Buffalo Trace and Wild Turkey: hype or reality? Scrutinizing the legitimacy of home barrel projects in bourbon making Building essential connections with liquor store owners for limited releases Nostalgia versus hype: the campout experience for sought-after bottles Personal growth and stories behind their bourbon content creation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Star Hill Farm Whisky. This non-age stated wheat whiskey is 114.7 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 26th 2025. Turkey has officially removed its 70% retaliatory tariff on U.S. spirits, Black Button Distillery has been saved from Bankruptcy, and Angel's Envy is releasing Angel's Envy 10.Show Notes: Türkiye eliminates its 70% retaliatory tariff on U.S. spirits, boosting American exports Blackstar Company saves New York's Black Button Distilling from bankruptcy Kentucky Distillers' Association welcomes Dark Arts Whiskey House as its newest member HIRSCH introduces a limited-edition cask strength bourbon finished in 30-year-old HINE Cognac barrels Angel's Envy announces its first-ever age-stated release with a 10-year-old Cask Strength bourbon Barton 1792 Distillery debuts its first permanent cask-finished bourbon with 1792 Cognac Cask Finish Oaklore Distilling Co. releases a limited Oloroso Sherry Cask Finished Four Grain Bourbon Good Trouble launches Trouble in Blues, a limited-edition bourbon honoring Chicago Blues music with signed bottles from Buddy Guy Jack Daniel's introduces Distillery Series Selection #15, a Sweet Mash Tennessee Straight Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world can feel like the Wild West sometimes, and right now, there's no part of it wilder than the aged whiskey barrel market. The price of barrels has gone from a skyrocketing asset and back down to a commodity. We're welcoming back Beau Beckman, a name you may remember from past shows, who is with a new venture called Hogshead. In this episode, we get into the challenges faced by both consumers and new brands in this confusing market. Beau is pulling back the curtain on the "gold rush" mentality and showing us how Hogshead aims to use technology to create a transparent, online marketplace for barrels. He's also sharing some powerful reflections on his own deep bourbon heritage and the experience he had running the largest private barrel program while at Buffalo Trace. He shares what's really happening behind the scenes in bourbon sourcing world. Show Notes: The state of bourbon barrel pricing Shifts from a buyer's to a seller's market Hogshead's role in simplifying barrel trading Challenges for new brands in the market The significance of transparency in transactions Personal anecdotes connecting Beau to bourbon legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Flight III Fit & Flair. This non-age stated bourbon is 117 proof and $125 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 19th 2025. Van Winkle 2025 Lineup Is Announced, 2XO has released its first rye, and Penelope Bourbon has partnered with FCancer for two limited-edition whiskeys.Show Notes: Bourbon with Heart hosts a raffle featuring hand-painted barrel heads and Michter's 10 Year to support local artists and nonprofits The Kentucky Bourbon Festival is raffling two exclusive lots of 17 hand-selected single barrel bourbons to benefit its nonprofit mission Old Rip Van Winkle and Buffalo Trace announced the 2025 Van Winkle Whiskey Collection release, including a rare 25-year-old bottle for a charity auction Caleb's Crossing and Rare Bird 101's David Jennings are releasing a blend of seven-year Kentucky bourbon and twelve-year Indiana rye 2XO Whiskey releases White Oak Rye, its first rye whiskey, featuring blender Dixon Dedman's "double oak" technique Liberty Pole Spirits and Dad's Hat Pennsylvania Rye collaborated on a one-of-a-kind blend of two barrels, available exclusively at their distilleries Brother's Bond Bourbon launches a new expression and portfolio-wide packaging redesign featuring grains from regenerative agriculture Rolling Fork Spirits releases Bourbon de Luxe Batch 4, a rum cask-finished bourbon blended to be a lighter "summer bourbon." Chattanooga Whiskey introduces Batch 045: Kola Infused, a bourbon liqueur infused with all-natural ingredients including kola nut and citrus Frey Ranch Distillery is releasing its highly-anticipated Harvester Series: Second Harvest, a limited-edition ultra-premium wheat whiskey Penelope Bourbon partners with nonprofit FCancer to release two limited-edition whiskeys with a combined donation goal of $500,000 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The idea of sourcing has been around a very long time but it's a new concept for some while it's old hat for some. Are we at the point where sourcing is more widely accepted? What's it going to take to overcome it? Knowing that we are going to see an abundance of available sources here real soon, will it become more popular? Or even maybe more popular than distilling your own? Show Notes: Introduction of the crew and warm-up music discussion Insights on the changing bourbon landscape and consumer perceptions Has the stigma around sourced whiskey faded The importance of educating consumers on sourcing versus distilling Discussion on the uniqueness of sourced products vs. commodity whiskey The role of flavor profiles in a saturated market Forecasts for innovation in sourcing whiskey Celebrating the contributions of Non-Distilling Producers Potential future trends and the rise of new brands Emphasis on consumer engagement and storytelling in the whiskey industry Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Conviction Double Oak Bourbon. This non-age stated bourbon is 104.8 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 12th 2025. Heaven Hill officially opens its doors at Heaven Hill Springs, Jos. A. Magnus & Co. has announced the return of its Private Cask Program, and Freddie Noe announce the launch of Booker's, The Reserves 2025.Show Notes: HHS buries report linking alcohol to cancer, drawing criticism from industry watchdogs. Heaven Hill opens $200M Springs Distillery in Bardstown and releases a special commemorative bourbon Purple Toad Winery & Distillery joins the KDA as a new Craft member, using innovative techniques to repurpose winemaking byproducts Speed Art Museum to auction rare whiskeys and custom single barrels to benefit educational programs Von Payne Spirits buys historic Louisville building to create The Von Payne Castle distillery and tasting experience Jos. A. Magnus & Co. brings back its exclusive Private Cask Program with a very limited number of 10-year-old high-rye bourbon barrels Buffalo Trace Distillery to launch a traveling tasting tour featuring rare expressions and city-specific merchandise Blue Note Bourbon re-releases its limited-edition Honey Rye Cask expression. 15 STARS launches its award-winning Artisan Collection, a limited-production blend of 15 and 12-year-old bourbons Ingram Distillery releases Uncharted Kentucky Wheated Bourbon, a new whiskey aged on the Mississippi River in 100% recycled glass New Era Whiskey releases its first three cask-strength, single-barrel bourbons honoring Kentucky landmarks Angel's Envy releases two new limited-edition Distillery Series expressions, a Two-Grain Bourbon and a Peated Cask Rye Middleburg Barrel Company debuts 1787 Provenance Bourbon, a new brand founded by Viyas Sundaram with a unique re-aging process Heaven Hill releases the 2025 edition of its Grain to Glass Wheated Bourbon Whiskey, made with a high-wheat mashbill from local farms Jack Daniel's introduces the 2025 Heroes Selection, a Single Barrel Barrel Proof whiskey chosen by and for military veterans Woodford Reserve unveils Sweet Oak Bourbon, the 21st release in its Master's Collection, aged in rare Chinkapin oak barrels Booker's releases its highly-anticipated The Reserves 2025, a limited-edition bourbon finished in tequila barrels for the first time in Beam history Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been a listener for a while, you might remember our next guest who has talked to us about the Kentucky Distillers Association over the years. Adam Johnson from the Kentucky Distillers Association, who for nearly two decades has been at the forefront of the Kentucky bourbon scene. We're diving into the state of bourbon tourism, and as Adam reveals, visits to the Kentucky Bourbon Trail are absolutely going through the roof, transforming the experience from a day trip into a full-on bucket-list adventure. We also get into the legislative challenges facing our industry, from the battle for Direct-To-Consumer shipping rights to the elephant in the room: the cannabis beverage market, and why Adam believes it needs to play by the same rules. Adam also shares some great insights on how the collaborative nature of the bourbon community is actually fueling collective growth. If you're planning a trip to Kentucky or just curious about the future of bourbon, you won't want to miss this one. Show Notes: Recollection of Adam Johnson's first podcast experience Examining the booming bourbon tourism landscape Statistics on the surge in Kentucky Bourbon Trail visitors Advocacy for DTC shipping and legislative obstacles for small distillers Discussing the impact of new dietary guidelines on bourbon marketing Competition with cannabis beverages and calls for regulatory parity The collaborative ethos of the bourbon industry and its historical foundations Future outlook for bourbon tourism and KDA's sustainability initiatives Encouraging exploration of the Kentucky Bourbon Trail and KDA updates Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Small Batch Rye Whiskey. This non-age stated rye is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 5th 2025. An executive order has been revoked that looked into the competition in the U.S. alcohol industry, Heaven Hill Distillery announces two brand new releases, and Rabbit Hole Distillery is releasing Regallier.Show Notes: Johnnie Walker partners with pop star Sabrina Carpenter to promote Black Label on her "Short n' Sweet" tour A 2021 executive order on U.S. alcohol industry competition has been revoked, a move supported by large brewers but opposed by craft breweries Independent Stave Co., the world's largest bourbon barrel maker, will lay off 112 employees at its Kentucky facility due to market changes Nashville Barrel Company is expanding to Louisville with a new tasting room and bottle shop opening in early 2026 The Frazier History Museum launches a new tasting experience called "Bourbon Through Bluegrass" combining whiskey with live music Sazerac Barrel Select is hosting a charity sweepstakes for St. Jude's offering the chance to select a rare barrel of Elmer T. Lee Barrell Craft Spirits releases a new Foundation Bourbon Single Barrels line that undergoes a secondary maturation process Heaven Hill Distillery launches an Artist Series Collection featuring five unique bottle labels by Kentucky artist Bri Bowers Heaven Hill releases Master Distillers Unity, a limited-edition bourbon blending a 34-year-old barrel with younger whiskeys to commemorate its new distillery Rabbit Hole Distillery introduces Regallier, a new high-rye, double-malt bourbon finished in French oak casks Limestone Branch Distillery releases its 10th-anniversary Yellowstone Limited Edition, a 10-year-old blend from two different distilleries Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In the bourbon world, we often talk about lineage and tradition. But what happens when that tradition is rooted in something a little... less than legal? That's the story we're getting into today with an incredible guest. We're sitting down with Royce Neely, the owner of Neely Family Distillery, whose family has been moonshining for generations. Royce isn't just carrying on a legacy; he's bringing it out of the backwoods. He's taking us through his fascinating journey, from studying at Transylvania University to building his own distillery from the ground up. He's diving deep into the science and the art behind his craft, explaining his obsession with yeast, the secrets of sweet mashing, and what it takes to produce an award-winning absinthe. We're also getting an exclusive look at what's next for his distillery, including the installation of a one-of-a-kind three-chamber still designed to take his game to a whole new level. Show Notes: The origins and development of Neely Family Distillery Royce's early interactions with moonshining and their influence on his career Key distillation techniques, including sweet mashing and yeast selection Insights into the distillery's acclaimed absinthe and market challenges The anticipated impact of the new three-chamber still on whiskey production The significance of family and collaboration in Royce's distillation process Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Rye Whiskey. This 8 year old rye is 100 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 29th 2025. Bourbon & Banter is hosting its 12th annual "30 Days of Bourbon Challenge", Castle & Key Distillery has debuted The Key Collective, and Penelope Bourbon announced its 2025 Estate Collection.Show Notes: Diageo's Bulleit launches "Doing Over Dreaming" campaign with Sean Evans KDA celebrates Canada's zero tariffs on Kentucky Bourbon Stoli Group submits revised bankruptcy plan with real estate collateral Bourbon & Banter hosts 12th annual "30 Days of Bourbon Challenge" Limestone Farms Distilling faces over $2M in lawsuits and liens Castle & Key debuts new "The Key Collective" membership program DISCUS disappointed over lack of permanent tariff deal with EU Baker's releases limited edition 13-Year-Old Single Barrel Bourbon Penelope Bourbon announces 2025 Estate Collection with 5 expressions Jack Daniel's Single Barrel Heritage Barrel to be offered year-round Elijah Craig releases limited-edition Ryder Cup whiskey William Berkele Distillery launches new Burnt Tavern Bourbon Chattanooga Whiskey announces Michigan Maple Syrup Cask Finished whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Control states have their ups and downs. People that live in control states love to complain about access to rare bottles yet they never complain about pricing. It's one of those can yo have your cake and eat it to kind of moments. On this episode we get the inside scoop on one Ohio's unique control state system with Anne Dimmick and Kristen Castle of OHLQ. They breaking down everything from why every bottle has the same fixed price across the state to their incredibly efficient real-time inventory tracking system, which, as you'll hear, is a big contrast to a lot of other places. Anne and Kristen also give us the details on the highly sought-after Single Barrel Saturday events and how they create a fair playing field for smaller brands to compete. We're also getting into the nitty-gritty, discussing how issues like theft and recent cannabis legalization are impacting the spirits market. Whether you live in Ohio or you're just curious about how these systems work, this is a must-listen. Show Notes: Introduction of Anne Demick and Kristen Castle from OHLQ Ohio's control state system and its implications Advantages of fixed pricing for consumers and producers Efficiency of real-time inventory tracking Overview of the Single Barrel Saturday event Challenges related to theft and pricing in control states Effects of cannabis legalization on liquor sales Promotion of the OHLQ app for product tracking and notifications Closing perspectives on Ohio's whiskey market future Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Redemption 18 Year Bourbon. This 18 year old rye is 103.4 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 22th 2025. Four Roses Distillery is releasing its 2025 Limited Edition Small Batch Bourbon, Old Forester is releasing its most anticipated annual whisky: Birthday Bourbon, and The James B. Beam Distilling Co. is releasing a limited-edition Beam Pin Bottle.Show Notes: Evan Williams Bourbon expands its college partnerships with three new schools and ESPN reporter Molly McGrath as its new brand ambassador. The Kentucky Distillers' Association will host its second annual World Bourbon Toast live from the Bourbon & Beyond Festival. Knob Creek is teaming up with Eli Manning for the return of its Bold Picks campaign, along with a limited-edition single barrel cask strength bourbon. Buzzard's Roost Distillery is releasing a new 6-year-old, 105-proof Cigar Blend Bourbon just in time for the Kentucky Bourbon Festival. Four Roses Distillery is releasing its 2025 Limited Edition Small Batch Bourbon, a blend of four recipes aged up to 19 years. Single Cask Nation is releasing three new American whiskey expressions from New York Distilling, Balcones, and Cedar Ridge. Woodford Reserve is introducing a new 12-Year-Old American Single Malt Whiskey as part of its limited Distillery Series. Old Forester is releasing its 2025 Birthday Bourbon, a 12-year-old expression created with a sweet mash process for the first time. Chicken Cock Whiskey is launching Miller's Reserve American Whiskey, a limited-edition blend of four 8-10-year-old whiskeys. Larrikin Bourbon Co. will debut its new “Cigar Lounge” 9-year-old bourbon finished in five different barrels at the Kentucky Bourbon Festival. Old Dominick Distillery is launching its 8-Year Reserve Bourbon, an expression as old as the distillery itself. James B. Beam Distilling Co. is celebrating its 230th Anniversary with a new limited-edition Beam Pin Bottle. Remus Bourbon is releasing Repeal Reserve Series IX, a rare blend of bourbons aged between 10 and 18 years, at the series' highest-ever proof. Blue Run Spirits is releasing Glimmer, a limited-edition Kentucky Straight Bourbon Whiskey finished in gin barrels. Michter's will release its US*1 Toasted Barrel Finish Sour Mash Whiskey, continuing its series of toasted barrel whiskeys. Maker's Mark announces the 2025 release of Cellar Aged, blending 11-, 13-, and 14-year-old bourbon aged to taste. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Bourbon Pursuit Podcast, we take on the very serious and complex situation surrounding Uncle Nearest. We're diving headfirst into the new lawsuit from Farm Credit, which alleges Uncle Nearest defaulted on over $100 million in loans, citing financial mismanagement and inflated barrel inventory. The discussion gets real, as our panel unpacks the legal jargon and business strategies, putting a spotlight on how a prior CFO's actions have complicated the entire case. We'll analyze what a federal judge's ruling for receivership could mean for the distillery and its co-founders, Fawn and Keith Weaver. We also reflect on how the rapid growth of the bourbon market post-pandemic might have contributed to this crisis and how a breakdown in communication between the distillery and its lender fueled the fire. Finally, we'll tackle listener questions and talk about the emotional weight of this case on the people who support the brand, showing why the implications of this go far beyond just one company. This one is a must-listen. Show Notes: Overview of Uncle Nearest's lawsuit from Farm Credit Mid-America Discussion on allegations of financial mismanagement and inflated inventory reporting Implications of the receivership ruling on the distillery's operations Analysis of financial trends and recklessness in the bourbon industry Insights on the founders' stories in the context of American whiskey history Speculation about the brand's future and community impact Audience engagement and reflections on the significance of the case Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Balboa Rye Whiskey. This 4 year old rye is 100 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 15th 2025. Pursuit Spirits on Whiskey Row is officially open, Fred Minnick has a new book set to release, and Uncle Nearest is given a gag order.Show Notes: Pursuit Spirits has opened a new two-floor experience on Louisville's Whiskey Row, featuring immersive tastings, a cocktail lounge, and the new Bourbon Pursuit podcast studio. Mellwood Past and Present tasting experience takes you through the history of Louisville's Mellwood Distillery and its resurgence with Pursuit Spirits. Choose Your Own Cocktail Adventure: an expert-led session where you learn to craft custom cocktails, giving you a hands-on education beyond a standard Old Fashioned. Founder Hour: An exclusive tasting with Kenny or Ryan, where you sample unreleased R&D projects and get a behind-the-scenes look at product development. Trial+Error Lounge: The new basement lounge, Trial+Error, is an unpretentious, bourbon-forward cocktail lounge celebrating bold experimentation with signature drinks and a vast whiskey library. The Beverage Program: The Trial+Error lounge offers a curated beverage program with bold, reimagined classic cocktails like the T&E Old Fashioned and the Rye-an Rita, along with small bites. Fred Minnick's new book, "Bottom Shelf," is now available for pre-order, blending a memoir of his journey from combat veteran to whiskey expert with an investigation into the history of Old Crow. A federal judge is currently deciding on a receivership for Nearest Green Distillery following a lawsuit, as the distillery's attorney has admitted to a cash flow issue and a missed payment. Give 270 is raffling off an ultra-rare bottle of Eagle Rare 25 as the grand prize in their upcoming 20/20 Unicorn raffle, with all proceeds benefiting Central Kentucky non-profits. Barmen 1873 Bourbon is releasing a limited-edition commemorative bottle in partnership with Lainey Wilson for her 2025 Whirlwind World Tour, with a design inspired by her style. Old Fitzgerald has announced its fourth VVS Bottled-in-Bond release, an 11-year-old bourbon with a maroon label, available in limited quantities for a suggested retail price of $169.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

When does a family business take a venture into bourbon? Well, here's one such story. We sit down with Rick and Ricky Johnson, the father-son team behind 15 Stars Bourbon. Their journey begins in an unexpected place—popcorn—where they turned their specialty brand, Black Jewel Popcorn, into a launching pad for their bourbon venture. The conversation delves into how a college project sparked Ricky's interest in creating bourbon from their unique black corn, leading to a partnership with Bardstown Bourbon Company. The Johnsons share their meticulous approach to blending and flavor proofing using older whiskeys, including 14- and 15-year-old blends. They highlight the role of heirloom corn varieties in shaping their bourbon profiles. And yes, we get school again on what 15 Stars means which reflects Kentucky's bourbon heritage and Americana. Show Notes: Introduction to 15 Stars Bourbon and the Johnsons' background. How a popcorn business spurred their bourbon dream. The role of heirloom corn in bourbon production. Partnership with Bardstown Bourbon Company explained. Insights into blending techniques and flavor proofing. Emphasizing Kentucky's bourbon heritage in branding. Strategies for sourcing older whiskeys for their blends. Marketing approaches and consumer engagement. Preview of upcoming innovative bourbon releases. Reflections on community ties within the bourbon world. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Rosewater. This non-age stated bourbon is 86 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 8th 2025. Uncle Nearest is being sued for $100M and is publicly fighting back, IW Harper releases a 34 year old bourbon, and Parker's Heritage #19 details are announced.Show Notes: A multi-million dollar lawsuit against Uncle Nearest alleges the company defaulted on loans and misused funds, claims which the owners are calling "demonstrably false". A trademark dispute between Maker's Mark and a dog treat company named Wigglewow over the name 'Maker's Bark' has been settled, with Wigglewow agreeing to retire the product. National Bourbon Week will return to Bardstown, Kentucky, from June 14-21, 2026, featuring tastings, dinners, and a street concert. Proof and Wood released Tumblin' Dice Single Barrel Rye finished in Laird's Apple Brandy Barrels, a 7-year rye finished for an additional year. New Riff Distilling's 2025 Headliner is an 11-year anniversary blend of five whiskeys, with a portion of the proceeds benefiting the Brighton Center. Buffalo Trace is releasing two ultra-aged wheat whiskey innovations: Weller 18 Year Old and a new blend of Weller Millennium. Goose Island's 2025 Bourbon County Stout lineup, releasing on Black Friday, features six variants with a strong focus on collaborations with Heaven Hill. World Whiskey Society is highlighting its core offering, a 9-Year-Old Straight Kentucky Bourbon Modern Bottle, aged 9 years and bottled at 54% ABV. I.W. Harper has unveiled its rarest offering, a 34-Year-Old Kentucky Straight Bourbon Whiskey from Stitzel-Weller, with proceeds from a Sotheby's auction benefiting Native Son. Larrikin Bourbon Co. is expanding into Tennessee with the release of Tennessee Barrel One, a 121.5 proof cask strength bourbon. Brother Justus Whiskey Company has released its third annual Founder's Reserve Whiskey, a single malt crafted from Minnesota malted barley and aged in Minnesota oak. Heaven Hill announced the 19th edition of the Parker's Heritage Collection, a blend of three different mashbills to support ALS research. Jack Daniel's has launched Tennessee Blackberry, the newest addition to its flavors lineup, blending whiskey with blackberry flavor at 70 proof. A. Smith Bowman Distillery is releasing Abraham Bowman Oak Series: Hungarian Oak, a 12-year-old whiskey and the final experimental whiskey in the series. Blue Note Bourbon is bringing back its limited-edition Honey Bourbon Cask, an unfiltered whiskey finished in honey-infused barrels. Yellowstone Bourbon has launched a new line of ready-to-serve cocktails in three flavors: Gold Rush, Old Fashioned, and Espresso. New Riff Distilling is re-releasing its limited Red Turkey Wheat Kentucky Straight Bourbon, a bottled-in-bond whiskey that was last available four years ago. Penelope Bourbon has released Black Walnut Old Fashioned, a ready-to-pour cocktail made with a blend of bourbon and rye, black walnut bitters, and vanilla demerara. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support. Show Notes: MASH Networks' impact on craft distilling. The importance of DTC in the evolving market. Effective use of customer data and analytics. Insights from Mammoth Distillery case study. Utilizing QR codes for consumer engagement. Building emotional connections and community. Strategies for tasting experiences and promotions. Exploring subscription models in craft spirits. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Bourbon. This 10 year old bourbon is 94.4 proof and $195 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and not long ago he invited Kenny to guest lecture for his class. The session covered a series of insightful questions about the industry, but unfortunately, it wasn't recorded. In this two-part episode, we revisit those questions and the conversations they sparked from the inception of Bourbon Pursuit, through it's now 10-year career, and how they've built a Spirits brand out of it.  We hit on: The numbers, and how BP has become “The Official Podcast of Bourbon” How and when did you start the podcast? Who have been some of your favorite guests? Any that were total disasters? Where and how do you record and how has this evolved over the years How do you decide topics for discussion? What makes a piece of content newsworthy for BP to talk about? How did you grow BP's reach and get paced across different platforms like Apple, Pandora, iHeart and Spotify? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you'll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you'll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn't just a membership—it's your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if whiskey subscriptions are the real deal, or just another trend? Or is it just a way for someone to run through inventory faster? To answer these questions Greg Cohen, the guy behind Pour More joins the show. We set the stage, pulling back the curtain on the rise of these models during covid and how Greg transformed from a marketer to a crucial player in Pour More's journey. I'm geniuonly curious about the business model so we hit on operations, the power of great storytelling, and how landing features in big-name publications put Pour More on the map. Greg breaks down their dual audience – the hardcore connoisseurs and the gift-givers – and how they navigate the maze of alcohol distribution laws. Plus, we pull apart their tiered pricing, and how to balance killer value with exclusive access. Show Notes: Introduction to Greg Cohen and the inception of Pour More. Influence of the COVID-19 pandemic on whiskey subscriptions. Analysis of customer demographics and acquisition methods. Marketing strategies and redefining the whiskey culture. Creating connections with distillers for a unique experience. Challenges in customer retention and innovative solutions. Speculations on the future of whiskey subscriptions and brand storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark The Keeper's Release. This non-age stated bourbon is 109.2 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 25th 2025. Luca Mariano files for chapter 11, Kentucky's Attorney General files a lawsuit against Temu, and Sazerac releases Sazerac Rye 100.Show Notes: Luca Mariano Distillery files for Chapter 11 bankruptcy. Kentucky AG sues Temu over privacy, forced labor, and IP theft, naming Buffalo Trace & Churchill Downs. Sazerac sues "John Doe" for impersonating Master Distiller Harlen Wheatley on social media. Whiskey House of Kentucky inks long-term supply deal with Germany's Berentzen-Gruppe. Buffalo Trace launches Sazerac Rye Whiskey 100 Proof. 15 STARS introduces new First West line with Small Batch, Toasted Oak, and 8-Year-Old Bourbons. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever just say to yourself, this whiskey needs more proof? Well, if you're already above 140, how much more do you really need? In this episode, we cover the wild world of hazmat bourbon and whiskey. What once started as a rare novelty has turned into constant churn of 140+ high proof releases with everyone running to grab a bottle. We discuss why bourbon should be considered rare while the inclusion of light whiskey is an education problem but it still works for the high proof chasers out there. We talk about the retail end of things but also wonder if this trend will ever die or if it will be on fire forever. Show Notes: Exploration of the hazmat whisky phenomenon and its surge in the market. Historical significance of hazmat spirits and their evolution. Discussion on consumer tendencies towards higher proof and perceived quality. Insights on the novelty effect versus actual taste experiences. Legal and regulatory considerations in the transportation of hazmat whiskies. Predictions on the sustainability of the hazmat trend and potential future shifts in consumer preferences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Lux Row Albariño Cask Bourbon. This 4 year old bourbon is 105 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 18th 2025. Stitzel-Weller Distillery is up for sale, Brothers Wright Distilling Co. acquires Dueling Barrels Brewery & Distillery, and Buffalo Trace Distillery is releasing Colonel E.H. Taylor, Jr. Distiller's Council.Show Notes: The historic Stitzel-Weller Distillery property, including 15 barrel warehouses, is currently for sale. World-renowned expert Noah Rothbaum is set to release The Whiskey Bible, a comprehensive guide to whiskey's history, secrets, and cocktails, in September 2025. Brothers Wright Distilling Co. has acquired Dueling Barrels Brewery & Distillery in Pikeville, expanding capacity and adding a restaurant and music venue. Meridian Biotech is partnering with Buffalo Trace Distillery to build a $40 million facility in Franklin County to convert distillery byproducts into alternative proteins. Acclaimed mixologist Molly Wellmann is joining Hidden Barn Whiskey as its Master Taster to enhance their blends and single barrel selections. Wolves has collaborated with Willett Family Estate on a limited-edition 10-year rye whiskey, blending Kentucky and California-aged ryes. Old Forester is bringing back its annual 1910 Extra Extra Old release, a 93-proof double-barreled bourbon aged for an additional 24 months. Bib & Tucker is launching Gold Roast Bourbon, a 6-year Tennessee Bourbon finished with whole roasted Arabica coffee beans using a cold extraction method. Frey Ranch Distillery is introducing its Five Grain Single Barrel Bourbon, made entirely with grains grown on their farm, with limited quantities available. Rebel Bourbon announces the annual release of its 10-Year Single Barrel Bourbon, a 100-proof wheated whiskey with a limited allocation hitting shelves this month. Great Jones Distilling Co. has released a new Wheated Bourbon crafted entirely from New York-grown grains, aged at least four years. Buffalo Trace Distillery is unveiling Colonel E.H. Taylor, Jr. Distiller's Council, a $1,499.99 ultra-premium, limited-edition bourbon using 19th-century techniques. The James B. Beam Distilling Co. is releasing the annual Old Grand-Dad 7-Year-Old Bonded Bourbon, barreled in spring 2018 at 100 proof. Knob Creek Bourbon x Rye Kentucky Straight Blended Whiskey is returning due to popular demand, combining 9-year bourbon and 7-year rye at 113 proof. Wyoming Whiskey is launching its National Parks: Acadia Edition, expanding its series with a Maine-exclusive bourbon supporting Acadia National Park. Barrell Craft Spirits is releasing Barrell Decade, a Black Label Series blend of whiskeys distilled from 1995-2005 and secondarily matured in Spanish brandy and Hungarian oak casks. Jim Beam has announced Lineage Batch #2, a 15-year-old Kentucky Straight Bourbon crafted by Fred and Freddie Noe, exclusively available at the Beam campus. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the topics I love to dive into on the show is retail. This is where the rubber meets the road because it's the telling sign if a brand or category is alive or dying. I'm excited to welcome Chris Blandford back on the show. He holds the title of Adult Beverage Field Specialist for Kroger. He's right there on the front lines of consumer trends, and he's got some amazing insights into the changing landscape of bourbon, and he's also the content development lead for the bourbon and culinary stage at Bourbon & Beyond, a music festival right here in Louisville you've heard us talk about before. We talk about evolving consumer tastes because there is a trend back towards lower proof whiskey and some hilarious stories about those high-potency THC infused drinks that are making waves. Chris also shares his inspiring personal journey of health transformation, which is a fantastic parallel to his work. Plus, you'll get a sneak peek into the exciting experiences waiting for everyone at Bourbon & Beyond. Show Notes: Who is Chris Blandford and his role at Kroger? Insights on rising trends among bourbon consumers. Discussion on the interest in lower-proof, approachable bourbons. Unique bourbon blend produced for Bourbon & Beyond. Reactions to various bourbons tasted and discussed. Chris's health and fitness transformation journey. Kroger's partnership significance with Bourbon & Beyond. Resources for aspiring bourbon distillers and entrepreneurs. Humorous exchanges surrounding bourbon experiences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitz Spring 2025. This 9 year old bourbon is 100 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 11th 2025. New Riff Distilling has availability of 6-Year-Old Single Barrel Bourbon for Selections, Starlight Distillery is releasing its first ever 10-Year Bourbon, and Bardstown Bourbon Company has unveiled Hokkaido Japanese Mizunara Oak Barrel Finish.Show Notes: New Riff Distilling announces the availability of its 6-Year-Old Single Barrel Bourbon and Rye Selections for customer barrel picks. Heaven Hill Brands unveils a refreshed corporate brand identity with the tagline "Thriving Together" and opens a new Louisville office. LifeSciKY partners with New Riff Distilling for a limited-edition single-barrel bourbon, with proceeds funding new lab equipment. Maker's Mark collaborates with the Los Angeles Dodgers Foundation on a custom bourbon to celebrate the 2024 World Series and aid wildfire relief. The World Whiskey Society releases its 108-Proof Kentucky Straight Bourbon Finished in Japanese Mizunara Shochu Barrels, dubbed the "Samurai Edition." Coppercraft Distillery introduces a new 9-Year-Old Straight Bourbon Whiskey, a blend of sourced Indiana bourbons. Three Chord Bourbon launches "Volume 2" featuring new bottle designs with energetic concert photography. Booker's Bourbon releases 'By The Pond Batch,' its second batch of the year, aged over 7 years at 126.5 proof. Starlight Distillery is set to release its first ever 10-Year Bourbon on July 26th, made with estate-grown grains. Castle & Key Distillery releases its Castle & Key 6-Year-Old Small Batch Bourbon. Bardstown Bourbon Company unveils Hokkaido Japanese Mizunara Oak Barrel Finish as its latest Distillery Reserve release. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At Bourbon Pursuit, we've had our fair share of industry legends and rising stars, and we get to sit down again with someone who's name is plastered in the bourbon hall of fame. Bruce Russell joins us again to share how he is carving his own path at Wild Turkey but also honoring the incredible legacy of his father Eddie and grandfather Jimmy. Get ready for some great stories as Bruce opens up about growing up in the Wild Turkey family, his shift back from Texas, and how he's embraced product development, bringing exciting new high-proof offerings and their latest eight-year 101 proof bourbon to life. This episode takes a few different twists as we talk about blending blending, barrel selections, and how Wild Turkey's continual packaging changes. Plus, Bruce gives us an honest look at the challenges of being a public figure in the bourbon world, getting noticed wherever he goes, and gives you a list of his favorite Louisville dining spots. Show Notes: Bruce Russell's family legacy and journey in bourbon. Transition to product development roles at Wild Turkey. Upcoming high-proof releases and their significance. The success of the eight-year-old 101 proof and its impact. Insights into barrel selection and blending practices. Navigating fame and personal life within the industry. Bruce's restaurant recommendations in Louisville. The importance of blending tradition with innovation. Upcoming projects and the future of Wild Turkey. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Silver Grove Bourbon from New Riff. This 4 year old bourbon is 110.3 proof and $56 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 4th 2025. Dark Arts Whiskey House has opened doors to their new brand home, Jackie Zykan is stepping away from Hidden Barn Bourbon, and Chattanooga Whiskey has two new experimental liqueurs.Show Notes: John Little is stepping away from Smooth Ambler to launch a spirits consulting and barrel brokering venture. Dark Arts Whiskey House is set to open its immersive brand home in Lexington on June 28, 2025. Jeff Hopmayer of Brindiamo Group has invested in Four Branches Bourbon. Constellation Brands, Brown-Forman, and Diageo are currently facing lawsuits regarding alleged misleading financial statements and product claims. J. Mattingly 1845's ownership is transferring to Gold Corn & Co., with Cameron Mattingly remaining in his production role. Jefferson's Bourbon partnered with Brooklyn Peltz Beckham's Cloud23 hot sauce to create the "Brooklyn23" rye cocktail, offering home kits. Michael Nanula is the new CEO of Three Chord Bourbon. Give 270 is launching the "Whiskey Wednesdays Round 16 - Colonel & Cash" raffle series from July 2 to Sept. 17. Jackie Zykan has departed Hidden Barn Bourbon, with Neeley Family Distillery continuing its production. The New York State Legislature passed a bill allowing restaurants and bars to purchase limited liquor inventory directly from stores.Matthew Lillard's Find Familiar Spirits is partnering with Manifest Distilling to launch Expansion Pack, a new service for craft spirits brands. Barrell Craft Spirits released Barrell Bourbon Batch 037, a new blended bourbon at 111.38 proof. Chattanooga Whiskey unveiled "Batch alpha": Intergalactic Comet Crusher, a bourbon liqueur, and Experimental Single Batch 044: Bourbon Barreled Limecello. Kentucky Owl is releasing Batch #13 Bourbon, the final blend by John Rhea, at 56.8% ABV. Heaven Hill is launching the Second Edition of its Grain to Glass Kentucky Straight Rye Whiskey, a barrel-proof, non-chill filtered release. Michter's Distillery will release its 2025 Shenk's Homestead Kentucky Sour Mash and Bomberger's Declaration Kentucky Straight Bourbon this July. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It takes us a while on the Bourbon Pursuit side to find a craft brand that has great whiskey and a great story. And when we get to bring someone on from the Centennial State, it's even better. We sit down with Al Laws, the guy behind Laws Whiskey House in Colorado. Laws is known for their four-grain bourbon, but Al's journey wasn't always in whiskey and he took some pivots from the world of finance and oil to get there. We dive deep into Al's whiskey-making philosophy and he shares some great stories about sourcing grains right there in Colorado and how they approach their flavor profiles. Of course, we're also going to talk about the business side of things, including the financial hurdles distilleries face, especially in the wake of the pandemic. Colorado was also on the forefront on the rise of cannibis and we talk about how Laws Whiskey House navigated through that boom in his area. Show Notes: Al Laws' transition from finance to whiskey The significance of Colorado's whiskey culture Crafting a unique four-grain bourbon at Laws Whiskey House Insights on flavor profiles and local grain sourcing Navigating the challenges of distillery business in evolving times The impact of new market competitors on whiskey sales Building community support and brand identity over 14 years Aging whiskey in Colorado's distinctive climate Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Fanged Pursuit from Orphan Barrel. This 17 year old bourbon is 92 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they've built over the years of running the podcast. This year, the event featured visits to Angel's Envy, Lux Row, and the new Heaven Hill Springs Distillery. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a whole lot of Shebanging at the Pursuit HQ, as well as guests having their own Whiskey Quickie for Bourbon Pursuit from blind samples in the building. On today's episode, we recap it all.  P.club by Pursuit Spirits puts you in the inner circle. As a member, you'll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you'll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn't just a membership—it's your all-access pass to Pursuit. ⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this dynamic episode of Bourbon Pursuit, we're pulling up a few extra chairs to the table for a killer panel discussion! Your host Kenny Coleman is wrangling some serious bourbon brains: Fred Minnick, Blake Seelbach, Eric from Breaking Bourbon, and Brian Sipp from Sip and Corn. We kick things off with a little banter about those inevitable tech glitches and distillation woes before diving deep into the real meat and potatoes: what does it really take to launch a bourbon brand today versus five years ago? Blake points out that while getting started might seem easier with more resources available, the true test of survival for any new brand hinges on smart distribution strategies in an ever-consolidating market. The crew digs into critical topics like consumer education, the art of storytelling, and how to even compete against the established giants out there. Fred brings his signature insight, emphasizing that today's consumers have evolving expectations – new brands have to deliver on both quality and effective marketing. The panel also explores how whiskey marketing itself is changing, agreeing that a compelling narrative is absolutely essential to stand out in this saturated market. We chew on the pros and cons of the direct-to-consumer model and even debate whether contract distillation is the smartest play for newcomers. As we wind down, Kenny leaves us with an encouraging thought: building a brand is tough, no doubt, but with the right approach, it can be incredibly rewarding. This episode is packed with insightful discussion, plenty of laughs, and is a must-listen for anyone who loves bourbon or dreams of launching their own brand. Show Notes: Who are the panelists that joined Kenny? Tips for improving tech setups for podcasts. Current challenges and opportunities in starting a bourbon brand. The importance of consumer education in the bourbon space. How to navigate distributor and retailer dynamics. The significance of storytelling for new whiskey brands. The benefits and pitfalls of a strong online presence. Insights on contract distillation as a pathway for newcomers. Future trends and predictions for the bourbon industry. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wild Turkey 101 8 Year Bourbon. This 8 year old bourbon is 101 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 20th 2025. Whiskey House and The Koetter Group will build 12 state-of-the-art rickhouses, Maker's Mark has announced a new exhibition by contemporary artist Dale Chihuly, and Dierks Bentley is introducing ROW 94 Broken Branches.Show Notes: Bourbon & Beyond announces culinary and spirits lineup for 2025 festival. Whiskey House of Kentucky partners with Koetter Group to build 12 new K-RAX rickhouses. Former Oregon liquor head fined $1,500 for diverting rare bourbon. Give 270 to host Bourbon Strong 50-4-50 raffle featuring Booker's Single Barrel. High West Distillery partners with Luke Grimes for 'Protect the West' initiative. Green River Distilling Co. debuts U.S. Army 250th Anniversary Bourbon with airborne delivery. Maker's Mark announces Dale Chihuly art exhibition and expanded culinary program at Star Hill Farm. Old Forester launches new Bourbon-infused Cocktail Cherries. Blue Note Bourbon introduces its first Single Barrel Straight Rye Whiskey. Dierks Bentley's ROW 94 launches "Broken Branches" bourbon with unique "Branch Aging" process. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, there are some people in the bourbon world who aren't just part of the industry, they are the industry. And our guest today absolutely fits that bill. We are incredibly excited to welcome the one and only Bernie Lubbers to the show, the newly appointed Ambassador Emeritus at Heaven Hill! Bernie started his journey with Heaven Hill back in 2005, and since then, he's basically rewritten the book on making bourbon fun and accessible through his incredible storytelling and humor. In this episode, Bernie takes us through his fascinating career, including his pivotal role in bringing bottled-in-bond back into the spotlight, how tasting events have evolved, and the impact of age statements on bourbon production. Get ready for some fantastic anecdotes as Bernie shares his passion for whiskey, why quality always comes first, and his take on current market trends, like the growing demand for older, stronger bourbons. Of course, we couldn't have Bernie without a tasting, so we're pouring Bernheim Barrel Proof and William Heaven Hill – a true celebration of unique whiskeys among friends. As he reflects on his new Ambassador Emeritus role and what "retirement" actually means for Bernie Lubbers, he gives us some amazing insights into the relationships and creativity that truly fuel the bourbon community. Plus, stick around for some exciting teasers of upcoming releases and Bernie's signature blend of whiskey education with a dash of bluegrass! Show Notes: His transition to Ambassador Emeritus at Heaven Hill and the journey that led him there. The revitalization of bottled-in-bond whiskey in modern bourbon culture. Navigating the complexities of age statements and consumer demand in the bourbon industry. The significance of storytelling and tasting events in enhancing whiskey appreciation. The evolution of consumer tastes towards barrel-proof whiskeys. Upcoming releases from Heaven Hill and the harmonious blend of bluegrass with whiskey storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Case Study: 05 Wheated Bourbon. This 6-7 year old bourbon is 104.5 proof and $125 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 13th 2025. The Kentucky Bourbon Hall of Fame announced new inductees, Bardstown Bourbon announces their new club program, and Stitzel-Weller Distillery is launching Stitzel Reserve.Show Notes: Rare Pappy Van Winkle 15-Year single barrel sells for $800,000, benefiting California wildfire relief. ASW Distillery expands with new bourbon releases, awards, and a new bar at Hartsfield-Jackson Airport. Kentucky Distillers' Association announces 2025 Bourbon Hall of Fame inductees and Chris Morris's lifetime achievement award. University of Kentucky launches "Estate Whiskey Certified" program for locally-sourced, estate-produced whiskeys. Bardstown Bourbon Co. introduces "The Reserve," an exclusive whiskey club with curated allocations. Cannella Media DTC launches Wine, Watches & Whiskey, a new FAST channel for luxury lifestyle content. Remus Bourbon releases the ultra-limited 2025 Remus Babe Ruth Reserve at $149.99. Buzzard's Roost Distillery unveils "Ambuzzadors Select," a new 115-proof, five-year-old single-barrel rye for $85. Buffalo Trace Distillery introduces Eagle Rare 12, a 12-year-old, 95-proof bourbon at $49.99. Mugen Spirit releases the second barrel in its limited Yokai Series, a 141.8-proof expression called Tengu Series. Stitzel-Weller Distillery launches Stitzel Reserve, a new series of rare aged Kentucky Straight Bourbon, with a 24-Year-Old available on-site. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices