Podcasts about luxury listing specialist

In our landmark 300th episode, I reflect on seven and a half years of insights and experiences, sharing with you the foundational strategies that have shaped the success of our Luxury Listing Specialist podcast. We delve into the fundamentals of real estate that remain crucial regardless of market changes, from the importance of consistent coaching to the power of an optimized, segmented database. I emphasize the role of networking and strategic marketing—both warm and cold—as essential components for any real estate professional aiming to dominate the luxury sector. Throughout this episode, I reiterate that real estate success, much like in sports, hinges on mastering the basics: blocking, tackling, and the fundamentals. By continually putting yourself out there and effectively managing your network, you can ensure a steady stream of opportunities. To celebrate our journey, I also introduce you to our latest tools designed to facilitate your growth: a meticulously crafted luxury agent planner and various resources that can help you stay organized and focused. Whether you're a seasoned agent or just starting, this episode encapsulates the key takeaways from our 300 podcasts, aimed at empowering you to become the most trusted luxury agent in your market. Join me as I share stories, strategies, and advice from over two decades in the industry, dedicated to raising the bar and setting you apart in the high-end real estate arena.

Between interest rates, low inventory, low transaction volume and the huge changes to compensation, these are turbulent times. There's a lot of downward pressure on the agent, and there's only one way to combat it. Raising our average sales price and breaking into higher price points.   Contrary to popular belief, anyone can break into luxury. You don't need to drive an exotic car, live in a mansion or have decades in real estate.   How do we define a luxury listing? What steps can we take to get into this niche and why is it critical to growth in this market?   In this episode, I'm joined by the luxury real estate guru, Michael LaFido. He shares simple steps you can take to become a high-end or luxury listing agent.   When you build a book of business, and you have a good reputation, you don't want to be lax in the way you look, but you don't have to dress to the nines if that's not you. -Michael LaFido    Three Things You'll Learn In This Episode    -Every market has high end or luxury listings  We often define luxury by a specific price point, but does it differ from state to state and city to city?   -Stay profitable in a down market  When transaction counts go down, how can agents maintain or increase their earnings?   -What the future holds for agents With pivotal legal rulings and changes at NAR, how can agents safeguard themselves from disruption?   Guest Bio    Michael LaFido is a real estate consultant, top-producing Realtor and author of “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. He is also the founder of the Marketing Luxury Group. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information, head to https://luxurylistingspecialist.com.

From an average home to an ultra-luxury mansion, there are 5 buckets of listings agents can go after. For many of us, the idea of breaking into the luxury niche is intimidating as hell. Agents will wait years to take a higher price point listing, or worse - talk themselves out of opportunities because they don't think they can go for high net worth sellers. Breaking into luxury is a lot easier than we think. You don't have to live in a fancy zip code to become an authority in that niche. You don't have to live in a mansion, drive a Maserati or even be with a luxury brokerage.    We tend to overthink the luxury niche, but there's a lot of opportunities for the taking right in front of us. Ultimately, overthinking keeps us on the bench and away from the best opportunities.    How do we actually define a luxury property - is it anything that's a $1 million up? What steps can we take to go after luxury? Real estate agent, leader and luxury specialist, Michael La Fido shares how to break through the mindset barriers to selling luxury real estate.    Quotes    Generalists get paid, specialists get wealthy. -Michael LaFido   There's no easy button to break into luxury, but when agents continue to grow their knowledge, their confidence will grow. -Michael LaFido   Key Points     How to succeed from day 1 It's hard enough to get started and successful in real estate, even when you're full time from the jump. What really stands out about Michael is that he started part-time and did really well. Because he had the base income from his day job, he could put extra money towards coaching and marketing, which gave him a huge advantage.  Defining luxury  Many people think a luxury property is anything from $1 million up, but markets are so vastly different that what's considered luxury won't be the same. Luxury isn't just in the big pockets and big cities - it's all over the US. Michael's definition of luxury is a home that's 3x the average sale price, and then there's uber-luxury which is a home that's 10x the average sales price.    How to get your first luxury listing  In luxury listings, trust counts a lot more than experience. For upper price points sellers, their decisions will often be based on a referral. Getting more luxury listings is as simple as getting into that circle of trust and building solid relationships.    Guest Info   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.   Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.  Michael, the founder of the Marketing Luxury Group, assists other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.   Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.   For more information, head to https://luxurylistingspecialist.com/ and buy Michael's books here.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla

In any industry, getting a few or even one high-end and luxury client is a game changer for your business.   It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think.   What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor,  founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to luxury, the biggest mistakes people make and how to set yourself up for success.   The fastest way to get instant credibility from your sphere and database is to get that first trophy client. -Michael LaFido     Three Things You'll Learn In This Episode     - Creating The Ritz-Carlton experienceHow do we solve the biggest pain points high end and luxury clients have?    - How to penetrate the circle of trustThe affluent prefer to work with people who were tapped by people they know and trust. How do we find those ambassadors?    - Work on your mindset and limiting beliefsHow do we overcome the imposter syndrome that can arise with working with affluent clients?   Guest Bio   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information and free resources, go to https://luxurylistingspecialist.com/, subscribe to his YouTube channel or send an email to michael@marketingluxurygroup.com.   Episode: 288 Title: Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido Host: Michael J. Maher

In any industry, getting a few or even one high-end and luxury client is a game changer for your business.   It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think.   What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor,  founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to luxury, the biggest mistakes people make and how to set yourself up for success.   The fastest way to get instant credibility from your sphere and database is to get that first trophy client. -Michael LaFido     Three Things You'll Learn In This Episode     - Creating The Ritz-Carlton experienceHow do we solve the biggest pain points high end and luxury clients have?    - How to penetrate the circle of trustThe affluent prefer to work with people who were tapped by people they know and trust. How do we find those ambassadors?    - Work on your mindset and limiting beliefsHow do we overcome the imposter syndrome that can arise with working with affluent clients?   Guest Bio   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information and free resources, go to https://luxurylistingspecialist.com/, subscribe to his YouTube channel or send an email to michael@marketingluxurygroup.com.   Episode: 288 Title: Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido Host: Michael J. Maher

In todays episode, Ben is a guest on the Luxury Listing Specialist Podcast hosted by Michael Lafido. Join us as Ben is a guest for a change and share his insight on luxury real estate. As always Ben shares his real estate and mortgage knowledge along with how to be the best version of yourself in the industry. 

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. During our interview with Michael we chat about the his powerful transformation to transition into one of the most highly successful Luxury Realtors in his market!  This is an episode full of great action steps, powerful stories, and inspiring anecdotes to help you achieve success in your own life.  This is an episode you don't want to miss….

Michael LaFido is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.Michael has created the nationally recognized luxury designation for real estate agents, which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.In our conversation, we discussed:The secret for a listing luxury specialistObtaining More High-End DealsDiversifying PortfolioConnect with Michael Lafido:https://www.expertcresecrets.com/episode47Love the show? Subscribe, rate, review, and share!Here's How »Join the Expert CRE Community today:expertCREsecrets.comeXpert CRE Secrets FacebookeXpert CRE Secrets Youtube

Michael LaFido the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.In our conversation, we discussed:The secret for a listing luxury specialistObtaining More High-End DealsDiversifying PortfolioConnect with Michael Lafido:https://capitalgainstaxsolutions.com/listing-luxury-real-estate-with-michael-lafido/Love the show? Subscribe, rate, review, and share!Here's How »Join the Capital Gains Tax Solutions Community today:capitalgainstaxsolutions.comCapital Gains Tax Solutions FacebookCapital Gains Tax Solutions Twitter

Michael LaFido,"Don't Be Afraid of Failure", Founder & CEO at Luxury Listing Specialist Designation (LUXE), shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #189 Michael LaFido has focused his career on the luxury real estate market for the last couple of decades. He has created unique marketing strategies to excel in this niche market which he speaks about during our conversation. More About Michael LaFido:  Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home. Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. Michael was awarded the 2019 MVP (Most Valued Partner) by “Who's Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael's methods “The New Standard” for marketing luxury homes today. About Michael Valdes:  Michael Valdes is the President of eXp Global. He is currently the only Latino President of a publicly traded real estate company in the country (Nasdaq: EXPI). In his first year of joining, he has led a team that has opened 12 countries in 12 months without ever getting on a plane which is a feat that has never been done in the industry. This model has successfully touched the lives of thousands of people across the globe and given them an opportunity to change their lives. Michael was the former Senior Vice President of Global Servicing for Realogy Corporation. In that role he oversaw the international servicing platform for all Realogy brands including Century 21, Coldwell Banker, ERA, Better Homes & Garden, Corcoran, Climb and Sotheby's International Realty in 113 countries. He had been with Realogy in a variety of roles for 15 years. Prior to that, Mr. Valdes was Director of Private Banking at Deutsche Bank for a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent. Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors. Additionally, he is a the Executive Chair of eXp Latino and former member of the Realogy Diversity Board as well as the Executive Chair of the ONE VOZ, Hispanic ERG. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness. Michael is also the host of "The Global Luxury Real Estate Mastermind" podcast which focuses on interviewing global leaders in the industry. It is currently distributed in over 90 countries and has over 10 million impressions. He is also a current member of the Forbes Real Estate Advisory Council. He currently resides in New York City and has a home in Miami.

Upon getting his real estate license in 2000, Michael LaFido worked as a part-time agent and full-time high school health and physical education teacher. But with a growing family, he felt he was spreading himself too thin.  So in 2010, he decided to go into real estate full time. Several years later, Michael did some real estate coaching and consulting where he developed a product called “The Ultimate Listing Blueprint”.  This product led him to meet a gentleman who coaches top luxury agents who are having difficulty competing in their marketplace. He found that most agents who deal with luxury properties think that the only way they'd be able to compete is if they become one of the cheaper agents in their market - which he doesn't agree with.  This was when he made the shift to luxury listings on his home selling side and his coaching/consulting side as well.  Today, Michael is the Founder & CEO at Luxury Listing Specialist Designation(LUXE) where he helps brokers and agents improve their luxury marketing strategies to help sell more luxury homes. His methods are considered “The New Standard” for marketing luxury homes today. Key Takeaways:   05:20 The 3 things agents can do to make more money 07:28 What is a luxury listing? 09:22 The 4 primary price points in most markets 10:20 How to make the switch to luxury listings? 21:25 What trends does Michael see in marketing versus what everyone else does? 21:46 What does “fresh eyes analysis” mean? 25:56 Michael's vision for the market 30:29  What's the best method of learning for Michael 36:01  How to have a great year for your business 37:18  Michael's most important piece of advice To get a hold of Michael LaFido, you may email him at michael@marketingluxurygroup.com. You may also check his social media pages: Instagram: https://www.instagram.com/luxurylistingspecialist Facebook: https://www.facebook.com/lafido Linkedin: https://www.linkedin.com/in/mikelafido/  

This week brings a major milestone for the Luxury Listing Specialist - we've published 150 episodes. Can you believe it? Thank you, everyone, for tuning in and sharing with your friends! It was a year ago when we launched our 100th episode. And what a year it's been. The pandemic brought about many changes in housing and lifestyle needs. The luxury real estate market is still hot. The average home sale price has gone up across the country. Even houses that languished on the market for months are selling. So to mark the occasion, rather than looking back at all 150 episodes, I'm just going to focus on episodes 101 to 150. My favorite episodes, takeaways, and how-tos the industry experts have offered real estate agents over the past year.   “In this industry, it's easy to get dragged down...whether it's from the competition, a difficult client, or just life in general. We need to continue to build each other up and build ourselves up.” -Michael Lafido                                               Three Things You'll Learn - Environment begets mindset: Environments shape mindsets. The people we interact with - at home, at work, and in other organizations influence mindsets. Approach difficult tasks first... “Eat the frog” - it's an old military saying that means do the difficult stuff first.  - The importance of getting involved: If you are not part of any associations, I highly recommend getting involved with one. Not only from a networking standpoint, but also from a referral standpoint.  - The importance of empathy: Buying or selling a home is stressful. Moving is stressful. Be empathetic to your buyers and sellers. It will make your client's experience better and will help you earn more referrals.    Are you enjoying the show and getting value from it? If so, please: Rate/review the show. Please consider rating or leaving a review on whatever service you use to listen to it on (iTunes, Stitcher, etc.). It's the best way to help others discover the show.  Give feedback. As always, I welcome suggestions for future topics or guests.   Subscribe. By subscribing to this podcast, you'll automatically receive the latest episodes downloaded to your computer or portable device. Never miss an episode.     

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. In this episode you will hear Michael talk about how he went from knowing nothing to real estate to becoming one of the most successful realtors in the area. Michael also talks about the importance of thinking like a marketer no matter what industry you are in.

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals.    Takeaways + Tactics  All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties.    People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties.    Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point.    Subscribe on YouTube   Guest Bio Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business.    To find out more about Michael, head to:https://michaellafido.com/ Luxurylistingpodcast.com facebook.com/luxurylistingspecialist  https://www.linkedin.com/in/mikelafido For a free once-off call with Greg, text him on 925 915 1978  To connect with Gene Volpe, head to genevolpe.com And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

During this episode of the HyperFast Agent Podcast, host Keri Shull speaks with Michael LaFido about how to dominate the luxury space. Michael shares tips about how to gain the knowledge and confidence you'll need to impress sellers with high-end and luxury listings. He also provides insight into marketing strategies that can set you apart when you enter a higher price point. Episode Highlights:  Like many realtors, Michael was selling average-priced properties, and then started focusing on high-end homes and luxury. There are four price point buckets: entry-level, average priced, high-end, and luxury. This is true in any market. Just because your area doesn't have million dollar homes doesn't mean there's not a luxury market in your area. These terms are relative. Diversify your portfolio of listings. If agents don't have the knowledge, they don't have the confidence. If they don't have the confidence they're not going to step out of their comfort zone to win a listing at a new price point. Listing agents for high-end properties may want to get in front of your audience and it could be mutually beneficial to do a video with them. Go live, talk to the listing agent about the home and why it's unique. Many agents need to let go of limiting beliefs to step out of their comfort zones. Michael's systems work at price points all over the country. Growing your knowledge, growing your database, growing your sphere of high net-worth individuals, are all ways that you can increase your average sale price. As a mother of three, Keri will take her minivan to any listing and feel confident. Knowledge will make you more confident. Know your market. Know your unique value proposition. Be yourself. Be likable. Try to figure out if people have similarities to you. Being yourself is half the battle. How does Michael differentiate himself when he's in high-end appointments? He does amazing lifestyle videos and holds amazing events at their properties. You have to be creative. You've got to be hungry. You can't do the same things as everybody else. Michael's team has created longer narrative videos as well as short videos for social media. Michael created a certification that will help you to become a Luxury Listing Specialist. They don't have a sales requirement for their certification program. If agents are interested, there are many ways Michael can help them land a luxury listing. Call Michael and he can provide services that will help you craft the story you need to tell at your listing appointment. Think like a marketer. 3 Key Points: Knowledge and confidence will prepare you to take luxury listings. Think creatively about how to market high-end homes. You can't do what everyone else is doing at a certain price point. Every market has a high-end and luxury market that is relative to the average cost of homes in that area.  Resources Mentioned: Learn more about Hyperfast Academy; HyperFast Inner Circle  Keri Shull: Linkedin, Facebook, Instagram Michael LaFido website, Facebook, LinkedIn, Instagram Contact Michael at michael@luxurymarketinggroup.com Marketing Luxury Group YouTube  Luxury Listing Specialist certification

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.)

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) --- from Homes.com | Quality Leads, Faster Conversions. Interviews | Michael LaFido | Luxury Listing Specialist

Part Two of the interview with Michael LaFido on "Breaking Into the Luxury Market". Email your story to: lisa.gray@prospectsplus.com Subscribe to notifications at: TakeaListingToday.com The "Take a Listing Today" Podcast is brought to you by ProspectsPLUS.com Learn more about Michael LaFido at: Check out his Luxury Listing Specialist Certification at - https://luxurylistingspecialist.com Listen to his podcast, Luxury Listing Specialist - https://podcasts.apple.com/us/podcast/luxury-listing-specialist-dominate-high-end-listings  

An interview expert Michael LaFido on the topic of breaking into the luxury market. #realestatementor #realestateagent #realestatemarketing #geographicfarming #realtorsuccess #luxuryrealestate Take a Listing Today Podcast offers tips and strategies to get real estate agents out of the office RIGHT NOW and taking NEW listings, today! Hosts: Todd Robertson, Jim Studebaker Producer: Lisa A Gray After you listen, go out and try these strategies then share your story with us. We may highlight your story in an upcoming episode. Email your story to: lisa.gray@prospectsplus.com To get notified of upcoming episodes and LIVE shows go to: TakeaListingToday.com The "Take a Listing Today" Podcast is brought to you by ProspectsPLUS! the leader in real estate marketing for real estate agents nationwide! To learn more click here: http://bit.ly/2kQNI1r Learn more about Michael LaFido at: Check out his Luxury Listing Specialist Certification at - https://luxurylistingspecialist.com Listen to his podcast, Luxury Listing Specialist - https://podcasts.apple.com/us/podcast/luxury-listing-specialist-dominate-high-end-listings Follow us on Social Media at: ProspectsPLUS! Instagram - https://www.instagram.com/prospectsplus/ Todd Robertson on Instagram - https://www.instagram.com/toddrobertson1887 ProspectsPLUS! on Facebook - https://www.facebook.com/ProspectsPLUS/ ProspectsPLUS! on Twitter - https://twitter.com/prospectsplus Get Todd's New book for FREE here, "Become a Listing Legend" - https://bit.ly/2XHsBfj Become a listing legend in a specific neighborhood with the Market Dominator HERE: http://bit.ly/2Mt39qd

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market. ***IN THIS EPISODE, YOU'LL DISCOVER*** • What an election year means for luxury real estate. • Why it’s important to hire a creative real estate agent. • How to determine if you’re in a slowing market. • Questions you should ask to determine what kind of market you’re in. • How to calculate “cumulative days on market” & why this number matters. • The importance of objectivity—whether you’re buying or selling. • What it means to have a true partnership with your agent. • Things you can do to have more creative marketing in a buyer’s market. • How to make your home stand out in the crowd. • Common mistakes made by sellers. • The power of first impressions. • Why you shouldn’t rush a listing to market. • One hidden benefit of open houses—even if nobody shows up. • How to have the best internet curb appeal. • Different types of property videos to consider. ***MEMORABLE QUOTES*** “In a buyer’s market, sellers have to do their due diligence and hire the best marketing agent available.” - Michael LaFido | “Hire an agent with a proven track record.” - Michael LaFido | “Come up with strategy so you don’t end up on the market for years.” - Rob Jensen | “Before you go live on the MLS, take the time to make sure you’re leaving a good first impression.” - Michael LaFido | “Days on market are toxic for a seller.” - Michael LaFido | “If you’re thinking about selling next year, start interviewing agents now.” - Michael LaFido | “Everyone’s first view of a house these days is online.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. ***GET IN TOUCH WITH MICHAEL LAFIDO*** Website: MarketingLuxuryGroup.com | Email: Michael@MarketingLuxuryGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. Before that it was MTV Cribs, the Fabulous Life, and Lifestyles of the Rich and Famous. But how about SELLING a luxury home? How does the average Realtor break in to the luxury real estate game? What makes a real estate agent “worthy” of selling Million Dollar homes? Realtors who don’t regularly sell "million dollar listings” have somehow convinced ourselves that we can’t be luxury real estate agents too. “Selling luxury real estate takes a certain kind of person, right?"This week we’re joined by THE Luxury Listing Specialist himself, Michael Lafido. Michael is the founder and creator of the Luxury Listing Specialist certification and podcast. At the time of recording, Michael is listing the home of TV’s Luscious Lyons from the show Empire. It’s a $9.5 Million home outside Chicago. He also had to cut the interview short to go show a buyer a $3.75 Million home. Suffice it to say, Michael Lafido knows how to sell luxury homes, and he’s sharing his tips and best practices with you all this week.Michael shares exactly what he did when he first became an agent to start selling luxury homes, and how you can do it as well. After he breaks down the roadmap for breaking in to the luxury market as a Realtor, you’ll walk away feeling empowered and that by making a few adjustments to your actions and mindset, you too can start selling luxury homes. Recommended Links:[VIDEO] Why I Joined eXp RealtyThe Real Estate website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Follow us on InstagramListen to my new podcast, Industry Connected

While there are vast differences between what’s happening in the various high-end markets across the country, there are things that we can do to boost our sales regardless of our market. What is the state of high-end markets at the moment? How can staging and recommendations impact our probability of selling? How can we expand our pool of potential buyers? In this episode, Michael LaFido discusses what agents can do to maintain and grow their sales rate in a shifting high-end market. 7 out of 10 times there are things an agent could do that are within their control to position a home differently and more effectively. -Michael LaFido Three Things We Learned Dealing with open house objections We have to cover one main area of objection when it comes to high-end open houses, and that is security. By bringing on more people to host the open house with us, asking for viewers’ identification details and advising the seller to put away valuables, we can better ensure a low-risk open house. Growing our pool of potential buyers By encouraging our sellers to let their personal networks know that they’re selling, and by sending the same message to their neighbors, we can increase the amount of potential buyers for the property. We can motivate sellers and neighbors by explaining how this will give them some control over who their buyer and new neighbor is. Articulating recommendations without offending Being able to articulate our staging advice to sellers without offending them is very important. Instead of saying it in a way that comes across as our personal opinion, we should explain why it makes sense from a market research perspective and how it will help their house sell.   In order to keep our sales rates steady and growing in a shifting high-end market, we need to be able to advise sellers on how to best position their property so that it gets the most views, clicks, and eyeball traffic. When advising, we should be careful of how we articulate our recommendations so as not to offend, and so that they understand what changes will help their property sell. We can reach more potential buyers by using social media effectively and tapping into sellers’ personal networks. In this way, we can compensate for some of the more prominent shifts in our market.   Guest Bio Michael LaFido is a top-producing luxury Realtor®, a national trainer and a leading authority in luxury real estate with over seventeen years of experience in the industry. Astounding results from his pioneering methods have created tremendous demand for his consulting services, as well as his Marketing Luxury Expert Certification. Throughout his career, Michael has displayed the importance of superior marketing when positioning a home for sale versus traditional marketing methods. Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent homeowners by providing turnkey marketing services including lifestyle marketing, strategy, consultative, and PR services to help agents and owners sell luxury homes using his proven and repeatable strategies. Michael is the author of “Marketing Luxury”, the best-selling book “Cracking the Real Estate Code” and “Luxury Listing Specialist”. Michael’s marketing has been featured by numerous publications and media outlets. He is the founder and creator of the nationally recognized Marketing Luxury Expert Certification program (LUXE) for real estate agents, a nationally recognized leading authority in the real estate industry and is frequently asked to speak and present at national conventions. michael@marketingluxurygroup.com https://www.amazon.com/Luxury-Listing-Specialist-Book-Dominate/dp/1974582604 www.luxurylistingspecialist.com   www.luxuryspecialistgear.com    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist.  In today's episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.   In this episode, you'll learn.. Defining luxury homes The 4 price points in every market Limiting beliefs that agents have about selling luxury homes The first 3 things you would do if you were to move to a new market and wanted to dominate luxury Links and resources mentioned in this episode. MarketingLuxuryGroup.com LuxuryListingSpecialist.com To subscribe and rate & review visit one of the platforms below:   Follow Real Estate Success Rocks on:

The luxury market is not much different from lower-end markets. What do all property owners, regardless of the value of the home, look for in an agent? What are the main motivations of buyers in the luxury market? What role does storytelling play in selling a home? In this episode, Michael LaFido talks about the latest trends in the luxury market. Success leaves clues. Go figure out how someone else got successful at something and emulate it. -Michael LaFido Three Things We Learned Negotiations should be done on both sides In a market that's showing signs of slowing down, agents have to build a bridge between sellers and buyers. Negotiations shouldn't just be on the buyer's side. If sellers are determined to sell their homes as soon as possible, recommend a small discount on the property price. It's usually quite convincing for buyers who tend to change their mind when they can save some money. Sellers in the luxury market aren't much different Many agents assume that working with sellers in the luxury market requires a different skill set. However, the same problems are solved. Owners of luxury properties are just as nervous about the investment they made as any any other seller. Storytelling in the luxury market is heavily focused on emotions and status Many buyers looking for luxury properties don't need a bigger house, and in some cases, it's not even a wise financial decision. What they need is a new lifestyle and a way to feel better about themselves and their accomplishments. Your photos, videos, and all of the storytelling should focus on promoting a certain lifestyle, not just a home.   Luxury listings should tell a story about the lifestyle the home offers. In this market, most decisions aren't made based on price but on the status and location the home offers. Emotions play a big part as well, because buyers have a bigger budget and they want to walk into a home that makes them feel good. However, this shouldn't prevent you from trying to negotiate the price point with the seller if selling the property as soon as possible is one of their main priorities. Guest Bio Michael LaFido is a top-producing luxury Realtor, podcast host, author, and national trainer. He is the CEO of Luxury Listing Specialist and Marketing Luxury Group. Michael is also the creator of a Marketing Luxury Expert Certification program (LUXE) and has over 1 million listing and sales in his portfolio. If you want to get in touch with Michael, you can do so on his social media account.

Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLSToday I’d like to talk about the importance of taking photos of the outside of your house now if you’re thinking of selling in the winter or the Spring of 2018.If you want to sell your home in the spring as many sellers do, I recommend you get your exterior photos taken now while there are still some green leaves on the trees.Recently, I was contacted by a homeowner that listed with another agent in March of 2017. Their contract was up, and they were unhappy with their agent, so they interviewed me. Taking a look at the photos they’d had, I noticed they hadn’t been updated from March when they were originally taken. It was a gloomy day, and there were no leaves on the trees.Being proactive, I quickly had photos taken of the home with a drone, even though their home wasn’t going on the market right away. However, you only get one chance to make a first impression, so exterior photos are really important. If the exterior photos are drab and dreary, buyers may not want to see the photos of inside and ultimately move onto a different listing.“You only get one chance to make a first impression, so exterior photos are really important ”If your home isn’t currently on the market, or if it is but you plan to make changes to your listing, be proactive. Interview your agents now, and take your photos now. I talk about this among many other things in my new book “Luxury Listing Specialist”. This fall we attended many conferences where we were rubbing elbows with some of the top agents from around the world, so I could come back to my marketplace to serve my clients more effectively with cutting-edge marketing, both online and offline.If you need a second opinion on your real estate transaction, you’re thinking of selling, or you have any real estate questions at all, please reach out to us. Let’s keep up the momentum and finish 2017 strong.