Podcast appearances and mentions of michael lafido

In this episode, Michael LaFido dives deep into the alarming statistics released by the National Association of REALTORS® and explains why 71% of REALTORS® sold zero homes last year. He emphasizes the importance of educating consumers about choosing an active, successful agent over one who's not doing any transactions, shedding light on the broader implications for home sellers and buyers alike. Michael discusses key strategies for maximizing exposure, marketing, and negotiating better deals for sellers, highlighting the significant differences between agents who invest in themselves and those who do not. He shares practical advice on effectively communicating these points to build trust and attract clients. Additionally, Michael highlights the power of creating valuable content and being a local informational resource, whether through market updates, business recommendations, or showcasing local history. He underscores the benefit of adding layers to your real estate practice by incorporating educational and engaging community content. Finally, Michael talks about the Luxury Designation program, a fantastic opportunity for agents wanting to specialize in high-end markets. He mentions upcoming in-person training sessions in Houston and Miami, along with flexible online training options. Don't miss this insightful episode that not only presents a compelling argument for choosing the right real estate agent but also offers concrete steps to enhance your own real estate business.

Hey everyone, Michael LaFido here! I'm excited to share the latest developments from our recent podcast episode, featuring the extraordinary Jay Macklin. Jay's journey from Michigan to establishing a thriving luxury real estate brokerage in Arizona is nothing short of inspirational. First off, let's talk about an important update in the real estate world: Starting August 17, there's a new US requirement for buyers to have a written agreement to schedule private showings of homes. This stems from a settlement between the NAR and the Department of Justice. If you're booking a public open house, no agreement is necessary. This new rule impacts commission structures and adds a layer of complexity for us agents, but it's all about adapting and staying ahead in the game. Jay Macklin, our special guest, has been a force in luxury real estate since 2010, focusing primarily on North Scottsdale. He's all about personal branding and creating unique selling propositions to stand out. He highlights the significance of consistency, creative messaging, and building strong client relationships. Jay's approach aligns perfectly with the principles I discuss in my book, “Secret to Top Luxury Agents,” available now on freeluxurybook.com—grab your copy, just cover the shipping fee! A fascinating topic we covered is the different dynamics within luxury markets. Transitioning into luxury real estate, especially if you're new to an area, requires understanding client needs and preferences. Jay's experience reinforces that adapting marketing strategies and maintaining a high level of personal branding are key to success. Speaking of branding, we've got some awesome news—our luxury listing specialist gear is now available at luxuryspecialsgear.com. From T-shirts to planners, we have it all to keep you stylish while you close those high-end deals. In today's competitive market, setting yourself apart is crucial. What's your unique strategy? How do you ensure clients remember you? Whether it's your negotiation skills or your standout marketing materials, remain consistent and innovative. And hey, if you're curious about effective listing presentations and more, don't miss our daily themes like 'Mindset Monday' and 'Tips Tuesday' on our YouTube channel. As we wrap up the year, let's stay connected and express our gratitude—to our clients, colleagues, and everyone who supports us. It's not just about business; it's about building enduring relationships. Make it a great day, and stay tuned for more exciting updates and insights! Keep pushing the envelope, and let's make waves in the luxury real estate market!

In our landmark 300th episode, I reflect on seven and a half years of insights and experiences, sharing with you the foundational strategies that have shaped the success of our Luxury Listing Specialist podcast. We delve into the fundamentals of real estate that remain crucial regardless of market changes, from the importance of consistent coaching to the power of an optimized, segmented database. I emphasize the role of networking and strategic marketing—both warm and cold—as essential components for any real estate professional aiming to dominate the luxury sector. Throughout this episode, I reiterate that real estate success, much like in sports, hinges on mastering the basics: blocking, tackling, and the fundamentals. By continually putting yourself out there and effectively managing your network, you can ensure a steady stream of opportunities. To celebrate our journey, I also introduce you to our latest tools designed to facilitate your growth: a meticulously crafted luxury agent planner and various resources that can help you stay organized and focused. Whether you're a seasoned agent or just starting, this episode encapsulates the key takeaways from our 300 podcasts, aimed at empowering you to become the most trusted luxury agent in your market. Join me as I share stories, strategies, and advice from over two decades in the industry, dedicated to raising the bar and setting you apart in the high-end real estate arena.

In this episode, Michael LaFido welcomes Ken Pozek for an insightful discussion on how to dominate YouTube as a real estate professional. They explore the significance of becoming a local expert through video content and offer actionable advice to elevate your online presence. Ken, a successful real estate agent who relocated from Michigan to Orlando, emphasizes creating frequent, educational videos about local news and developments without diving into personal political views. His disciplined approach—posting concise, 8-12 minute videos on Tuesdays and long-form videos on Thursdays—showcases his commitment to consistency and quality. From leveraging Instagram for audience engagement to tapping into resources like Streamyard, Fiverr, and Storyblocks, Ken shares practical tools and tips for real estate agents aiming to enhance their video content. He underscores the importance of compelling thumbnails, advising simplicity and large fonts to attract mobile viewers. Throughout the conversation, Ken recounts his success stories, including generating millions of views and significant leads through YouTube. He also discusses the psychology behind creating valuable content that caters to the viewer's interests, rather than self-promotion, aligning with the "What's in it for me?" (WiIFM) principle. Whether you're a beginner or an experienced user looking to refine your strategies, Ken Pozek's insights on educational videos, audience engagement, and consistent content creation are invaluable. Tune in to learn how to build trust, attract leads, and establish yourself as an authority in your market through strategic YouTube content.

Michael LaFido, a seasoned professional with nearly 25 years of experience in the real estate business, has significantly impacted the luxury real estate market. With his competitive spirit honed from a background in college football, LaFido has become a leading specialist and author in the field. His book, "Secrets of Top Luxury Agents," released in May 2024, quickly became a bestseller, with 26 top Luxury Agents sharing their secrets to success. The book also offers over 200 tips for homeowners and over 110 for buyers from 26 top agents across more than 13 brokerages. LaFido highlights the book's value to agents, buyers, and sellers, emphasizing its extensive industry insights while championing diversity and inclusion through his active involvement in numerous real estate organizations.(00:01:16) Building Trust and Value through Collaboration(00:05:19) Luxury Real Estate Insights from Top Agents(00:10:27) Luxury Real Estate Marketing Techniques(00:17:23) Client-Centric Approach in Real Estate Industry(00:20:12) "Strategies for Securing Luxury Real Estate Clients"Title: Unveiling the Secrets of Luxury Real Estate StrategiesLuxury real estate is a whole different ball game compared to the regular housing market. It's all about trust, networking, and marketing to the right clientele. So, what better way to navigate this high-end world than by delving into the book 'Secrets of Top Luxury Agents' by Michael LaFido?Why is trust, network, and marketing important in dealing with high-end clients?Trust is the foundation of any successful relationship, especially when dealing with high-net-worth individuals in the luxury real estate market. Building trust with clients requires transparency, honesty, and integrity. Networking is equally crucial, as it allows you to connect with other professionals in the industry and gain access to exclusive listings and potential buyers. Marketing plays a significant role in showcasing luxury properties in the best light to attract the right clientele.How can real estate professionals benefit from reading 'Secrets of Top Luxury Agents'?Reading 'Secrets of Top Luxury Agents' provides real estate professionals with valuable insights and strategies to excel in the luxury market. From understanding the mindset of affluent clients to leveraging social media and technology for effective marketing, this book offers practical tips and actionable advice to help professionals elevate their game and achieve success in the competitive luxury real estate industry.Who is Michael LaFido and what insights does he offer in the book?Michael LaFido is a top-producing real estate agent and luxury marketing expert with over 20 years of experience in the industry. In 'Secrets of Top Luxury Agents,' LaFido shares his wealth of knowledge and expertise, including how to establish credibility with high-end clients, negotiate effectively, and create a memorable brand that sets you apart in the luxury market. With his proven strategies and insider tips, readers can learn from the best in the business and take their real estate career to the next level.Conclusion:In the world of luxury real estate, trust, networking, and marketing are essential components for success. By exploring the strategies and insights offered in 'Secrets of Top Luxury Agents' by Michael LaFido, real estate professionals can gain a competitive edge and thrive in the high-end market. So, why not pick up a copy of the book and unlock the secrets to success in luxury real estate? Share your thoughts and experiences with us - we'd love to hear from you!

Welcome back and thank you for joining us on The Real Estate Radio Show Podcast. Let's jump into our latest episode. Today, we will have a lot of fun talking with Michael LaFido, luxury broker and coach, and my partner at Luxe Group at LPT Realty. Michael will fill us in on the luxury market and some of the amazing luxury listings Luxe Group has on the market in Geneva, Oak Brook, and Barrington Lakes. We'll also talk about all the great things going on at LPT Realty. We'll start off by taking a look at what's happening in the market, interest rates, and other market dynamics that affect the real estate market. Remember to Join us every Saturday at 9:00 AM CST live from the studio of WCPT 820 AM. For every show, you can catch us live streaming on Facebook at The Real Estate Therapist, LinkedIn, and YouTube @Larry Shakman.

Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael's background shaped his business decisions today. We also dive into Michael's luxury designation and some major myths about the luxury market!Top Takeaways: Michael LaFido's Advice for New Agents“You hang out with nine top producers; you are bound to be the tenth. Who's in your inner circle, who are you learning from?”“Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. ““I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill's podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19]“My tagline in my consulting business and my home-selling business, it's not the market; it's the marketing. I believe that the agent's job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42]Episode Highlights:[00:14] Intro[00:30] Meet Michael LaFido – The Luxury Real Estate Marketer[01:11] Born and Raised in the Chicago Area[01:49] Michael Jordan and the Cubs[03:46] Playing High School Sports[04:21] Playing College Football at Northern Michigan University[06:21] Different Mindset on Football Today[09:05] Becoming a Health and Physical Education Teacher[12:08] How Michael Got into Real Estate[14:27] Michael's Love of Inspiring and Educating Others[15:28] Driving Force in Getting into the Luxury Market[18:06] Luxury Designation[21:03] 5 Myths About the Luxury Market[23:42] The Importance of Positioning a Home[26:23] COVID-19's Impact on the Luxury Market[28:31] Michael's Advice for New Agents[29:26] Connect with Michael[30:12] Closing Thoughts[30:33] OutroFind | Bill RisserAt bill.risser@fnf.comOn TwitterOn FacebookOn Youtube Find | Michael LaFidoAt Michael@marketingluxurygroup.comOn Luxury Listing SpecialistOn Luxury Listing PodcastOn WebsiteOn Facebook RATE & SUBSCRIBE At Ratethispodcast.com/REsessionsOn

Marketing superstar Michael LaFido does it and teaches it better than anyone. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Mike, LaFido, Michael, Luxe, luxury, real, estate, agent, broker, homes,

In this episode of the Real Trending podcast, luxury property specialist Michael LaFido provides insights into the trends shaping the luxury market. He emphasizes the importance of preparing for the market and offers tips for finding hidden inventory. LaFido also gives a sneak preview of his upcoming book, 'Secrets of Top Luxury Agents,' and discusses the significance of personal branding. He shares his most impactful aha moments and highlights the opportunities for growth in the luxury real estate sector, including breaking into luxury as a new agent. Related to this episode: Connect with Michael on LinkedIn Luxury Listing Specialist LUXE Group The Gathering HousingWire's YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Real Trending podcast, luxury property specialist Michael LaFido provides insights into the trends shaping the luxury market. He emphasizes the importance of preparing for the market and offers tips for finding hidden inventory. LaFido also gives a sneak preview of his upcoming book, 'Secrets of Top Luxury Agents,' and discusses the significance of personal branding. He shares his most impactful aha moments and highlights the opportunities for growth in the luxury real estate sector, including breaking into luxury as a new agent. Related to this episode: Connect with Michael on LinkedIn Luxury Listing Specialist LUXE Group The Gathering HousingWire's YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Shashank interviews Michael LaFido, Founder and CEO of LUXE. Michael shares his insights on why sometimes marketing matters even more than expertise. He talks about his journey into selling Luxury real estate and creating a special designation for the same.

Between interest rates, low inventory, low transaction volume and the huge changes to compensation, these are turbulent times. There's a lot of downward pressure on the agent, and there's only one way to combat it. Raising our average sales price and breaking into higher price points.   Contrary to popular belief, anyone can break into luxury. You don't need to drive an exotic car, live in a mansion or have decades in real estate.   How do we define a luxury listing? What steps can we take to get into this niche and why is it critical to growth in this market?   In this episode, I'm joined by the luxury real estate guru, Michael LaFido. He shares simple steps you can take to become a high-end or luxury listing agent.   When you build a book of business, and you have a good reputation, you don't want to be lax in the way you look, but you don't have to dress to the nines if that's not you. -Michael LaFido    Three Things You'll Learn In This Episode    -Every market has high end or luxury listings  We often define luxury by a specific price point, but does it differ from state to state and city to city?   -Stay profitable in a down market  When transaction counts go down, how can agents maintain or increase their earnings?   -What the future holds for agents With pivotal legal rulings and changes at NAR, how can agents safeguard themselves from disruption?   Guest Bio    Michael LaFido is a real estate consultant, top-producing Realtor and author of “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. He is also the founder of the Marketing Luxury Group. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information, head to https://luxurylistingspecialist.com.

From an average home to an ultra-luxury mansion, there are 5 buckets of listings agents can go after. For many of us, the idea of breaking into the luxury niche is intimidating as hell. Agents will wait years to take a higher price point listing, or worse - talk themselves out of opportunities because they don't think they can go for high net worth sellers. Breaking into luxury is a lot easier than we think. You don't have to live in a fancy zip code to become an authority in that niche. You don't have to live in a mansion, drive a Maserati or even be with a luxury brokerage.    We tend to overthink the luxury niche, but there's a lot of opportunities for the taking right in front of us. Ultimately, overthinking keeps us on the bench and away from the best opportunities.    How do we actually define a luxury property - is it anything that's a $1 million up? What steps can we take to go after luxury? Real estate agent, leader and luxury specialist, Michael La Fido shares how to break through the mindset barriers to selling luxury real estate.    Quotes    Generalists get paid, specialists get wealthy. -Michael LaFido   There's no easy button to break into luxury, but when agents continue to grow their knowledge, their confidence will grow. -Michael LaFido   Key Points     How to succeed from day 1 It's hard enough to get started and successful in real estate, even when you're full time from the jump. What really stands out about Michael is that he started part-time and did really well. Because he had the base income from his day job, he could put extra money towards coaching and marketing, which gave him a huge advantage.  Defining luxury  Many people think a luxury property is anything from $1 million up, but markets are so vastly different that what's considered luxury won't be the same. Luxury isn't just in the big pockets and big cities - it's all over the US. Michael's definition of luxury is a home that's 3x the average sale price, and then there's uber-luxury which is a home that's 10x the average sales price.    How to get your first luxury listing  In luxury listings, trust counts a lot more than experience. For upper price points sellers, their decisions will often be based on a referral. Getting more luxury listings is as simple as getting into that circle of trust and building solid relationships.    Guest Info   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.   Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.  Michael, the founder of the Marketing Luxury Group, assists other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.   Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.   For more information, head to https://luxurylistingspecialist.com/ and buy Michael's books here.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla

How to get referrals in the luxury market. This episode, like number 288, will focus on working the luxury market. But this episode the scripts are flipped! Michael LaFido with The Marketing Luxury Group interviews Michael Maher! Three Things You'll Learn In This Episode - Creating a System How do you ensure each client experience is at peak performance? Yes, a system! - It's all about the Experience The affluent prefer to experience the process, so make each detail above and beyond. - Referrals If there is one thing that an affluent client understands its referrals. And they LOVE to hand them out.

How to get referrals in the luxury market. This episode, like number 288, will focus on working the luxury market. But this episode the scripts are flipped! Michael LaFido with The Marketing Luxury Group interviews Michael Maher! Three Things You'll Learn In This Episode - Creating a System How do you ensure each client experience is at peak performance? Yes, a system! - It's all about the Experience The affluent prefer to experience the process, so make each detail above and beyond. - Referrals If there is one thing that an affluent client understands its referrals. And they LOVE to hand them out.

In any industry, getting a few or even one high-end and luxury client is a game changer for your business.   It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think.   What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor,  founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to luxury, the biggest mistakes people make and how to set yourself up for success.   The fastest way to get instant credibility from your sphere and database is to get that first trophy client. -Michael LaFido     Three Things You'll Learn In This Episode     - Creating The Ritz-Carlton experienceHow do we solve the biggest pain points high end and luxury clients have?    - How to penetrate the circle of trustThe affluent prefer to work with people who were tapped by people they know and trust. How do we find those ambassadors?    - Work on your mindset and limiting beliefsHow do we overcome the imposter syndrome that can arise with working with affluent clients?   Guest Bio   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information and free resources, go to https://luxurylistingspecialist.com/, subscribe to his YouTube channel or send an email to michael@marketingluxurygroup.com.   Episode: 288 Title: Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido Host: Michael J. Maher

In any industry, getting a few or even one high-end and luxury client is a game changer for your business.   It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think.   What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor,  founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to luxury, the biggest mistakes people make and how to set yourself up for success.   The fastest way to get instant credibility from your sphere and database is to get that first trophy client. -Michael LaFido     Three Things You'll Learn In This Episode     - Creating The Ritz-Carlton experienceHow do we solve the biggest pain points high end and luxury clients have?    - How to penetrate the circle of trustThe affluent prefer to work with people who were tapped by people they know and trust. How do we find those ambassadors?    - Work on your mindset and limiting beliefsHow do we overcome the imposter syndrome that can arise with working with affluent clients?   Guest Bio   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information and free resources, go to https://luxurylistingspecialist.com/, subscribe to his YouTube channel or send an email to michael@marketingluxurygroup.com.   Episode: 288 Title: Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido Host: Michael J. Maher

Have you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel. Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience. Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and for those that are at their lowest to surface again. Listen and learn. "It doesn't matter how you got here, it's not your fault, but it's your responsibility to take care of it." - Wally Bressler Three Things You'll Learn from this Episode Your upbringing contributes a lot to the adult you become: Parents should strive to raise their children to become great adults, not great children. Rock bottom is not the end. It could be the beginning of a significant turning point in your life. You need to know what your true “why” is to be focused enough. Guest Bio: Wally is an author, coach, speaker, and phone sales expert helping entrepreneurs build top businesses. Connect with Wally Bressler: LinkedIn: https://www.linkedin.com/in/wally-bressler-8a4682a4/  Website: https://www.phonesalessecrets.com/  Facebook: https://www.facebook.com/PhoneSalesSecrets/    Connect with Michael Lafido: (888) 930-8510 www.LuxuryFridays.com TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist YouTube: @MarketingLuxuryGroup    

In todays episode, Ben is a guest on the Luxury Listing Specialist Podcast hosted by Michael Lafido. Join us as Ben is a guest for a change and share his insight on luxury real estate. As always Ben shares his real estate and mortgage knowledge along with how to be the best version of yourself in the industry. 

We're often told never to judge a book by its cover, but nobody warns us about judging people by their names. Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity. The names in question were - Rich and Greedy Millions. Wouldn't you question that too? The lesson here is "trust, but verify" when talking to a prospect and not sure they are "qualified." Good things happen when you treat your customers right. They will come back and refer you to others. Rich and Greedy have given Seyoue more deals and have sent referrals. What would it have been like for him if he had judged the couple by their name?      “We shouldn't judge a book by its cover. We've learned that from an early age, but human beings still do." -Michael LaFido     Three Things You'll Learn: Never judge people by their names. Often, we're too quick to judge people without knowing who they truly are, and we miss the essence of meeting them.  Dream big. You're the only one who can limit yourself. When you take care of your clients, they will always come back for more business and send referrals to you. Guest Bio: Seyoue Sims is a real estate agent in Arizona in the Valley of the Sun, including Scottsdale, Glendale, Goodyear, and Peoria. Connect with Seyoue: www.Seyoue.com   Let's connect! YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Have a real estate question? Or need a fresh eyes analysis on a home? Join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!   

As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off-season months” of the year? School has started, and the winter months and holidays are approaching. Potential sellers might ask you whether they should put their homes up for sale now or wait till 2023 to sell. Listen in to hear a few things you can tell them to keep their home on the market, or get them to consider selling now. Let's connect! Michael LaFido, Marketing Luxury Group (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com   Be sure to visit JoinLuxeGroup.com to find out when the next Luxury Livestream will be.  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. During our interview with Michael we chat about the his powerful transformation to transition into one of the most highly successful Luxury Realtors in his market!  This is an episode full of great action steps, powerful stories, and inspiring anecdotes to help you achieve success in your own life.  This is an episode you don't want to miss….

On today's episode, Jeff is talking to Michael LaFido, a luxury specialist who has a platform where he teaches. He flies all over the country and speaks. What does it mean to think like a marketer? What limiting beliefs do you have that you need to let go of to move to the next level? Tune in now.   Episode Highlights: Michael LaFido talks about his podcast, luxurylisting. Jeff asks Michael to tell his story and how he got into the business and to where he is now.  He used to be a highschool P.E. teacher and football coach. He shares the unlikely way he got into part-time real estate and launched his speaking career. He started creating products to educate.  In 2016, Michael launched his luxury designation.  Jeff asks Michael to share about his career as a P.E. teacher. How do you leverage a brand to help get you out of the gates? How do you become a top producing agent while working another job? Michael shares his experience. Micheal shares the lightbulb moment when he started to shift to luxury. Mailers with obnoxious funny letters? Jeff and Michael discuss the ins and outs of his strategy and how others told him they were cheesy and wouldn't work.  When you grow your knowledge, you will grow your confidence.  Who are you hanging out with? Why does it matter and how does it influence you? Jeff talks about how Michael's journey debunks a lot of things agents think and say. How does an agent who feels boring or like they don't have a good story?  How do you continue to work on yourself? Michael goes through some role-play scenarios and how he processes them. Jeff asks how to reply to a listing agent who objects to someone else sharing their listing? Michael shares a story about his intern and re-posting listings. A few months ago, Tyler Hassman was on this podcast. He is a TikTok guide and hoes to listings and creates content; He has created a bigger business in one year than many have in 20; Check it out on Episode  #165. What is your story? How do you leverage it and how does it work within a team? Michael talks about how they use Social Media platforms to attract more luxury. How will people in the luxury market analyze you? A lot of people think you have to look a certain away and play a certain part in luxury. Is it true? How do you crack into luxury? It can be an uphill battle unless you're going to think outside the box and be up front. Michael gives great advice.   3 Key Points: How can agents think more like a marketer than a real estate agent? Michael explains the importance and how it led him to success. There are many limiting beliefs that many agents or brokers think- you have to be with a certain brand, have to be license a certain amount of years , live a certain place, drive a nice car, etc. etc. How do you break the mindset? Lean into your authenticity and grow your knowledge to grow your confidence. Michael advises this is much more important than the superficial things that agents get caught in. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Michael LaFido https://marketingluxurygroup.com/ https://luxurylistingspecialist.com/ https://luxurylisting.podbean.com/ michael@marketingluxurygroup.com https://www.youtube.com/c/Marketingluxurygroup

MindShare101's David Greenspan is joined by Top Producing Realtor & Founder of the Marketing Luxury Group  – Michael LaFidoThey discuss "luxury" listing, real estate content marketing, mindset, and more! .This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Michael LaFido is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.Michael has created the nationally recognized luxury designation for real estate agents, which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.In our conversation, we discussed:The secret for a listing luxury specialistObtaining More High-End DealsDiversifying PortfolioConnect with Michael Lafido:https://www.expertcresecrets.com/episode47Love the show? Subscribe, rate, review, and share!Here's How »Join the Expert CRE Community today:expertCREsecrets.comeXpert CRE Secrets FacebookeXpert CRE Secrets Youtube

Michael LaFido the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.In our conversation, we discussed:The secret for a listing luxury specialistObtaining More High-End DealsDiversifying PortfolioConnect with Michael Lafido:https://capitalgainstaxsolutions.com/listing-luxury-real-estate-with-michael-lafido/Love the show? Subscribe, rate, review, and share!Here's How »Join the Capital Gains Tax Solutions Community today:capitalgainstaxsolutions.comCapital Gains Tax Solutions FacebookCapital Gains Tax Solutions Twitter

On today's show, I'm going to talk about the journey of a recent significant $7,500,000 home that I put under contract. This home was famous for being the backdrop for FOX's hit series "Empire" for 6 seasons, it was Lucious Lyon's home (aka The Lyon's Den) on the tv show. This journey started in 2013 when the home first went on the market for just under 16 million. After 8 years on the market - 6 with me - it came under contact within a few weeks of me producing this recording. There's an old adage in real estate: You want to be the firstborn, the second wife, and the third listing agent.” Any truth? Well, in this case, I was the third agent for this amazing home. I want to share with you how I landed the listing, and how I was able to retain this listing and client for 6 years, to how we put it under contract. I also have some great, behind-the-scenes stories from when the house was on the market that you'll get a kick out of. Make sure you check out the "Lifestyle" video I created for this home HERE     “When it comes to social media, you never know when somebody knows somebody. Just because they're not liking or commenting on your post doesn't mean they're not paying attention.” - Michael LaFido                                       Three Things You'll Learn in This Episode - Grow and stay engaged in your social media network:Why would you want to enlarge your Facebook/LinkedIn/Instagram social circle? You just don't know where your client or prospect might come from. It might be a friend of a friend that you went to high school with or someone you sat next to at a seminar a year ago. - Communication is the path to retention:Honest, open, ongoing communication is key to getting and retaining a client. You're always putting their best interest first and understanding their personality. - Be consistent with selling: A home will get sold if you're consistent. When marketing, leave no stone unturned. Do a little bit of everything, but be systematized in the way you do it. None of it will work all the time, but all of it works the majority of the time.

Michael LaFido,"Don't Be Afraid of Failure", Founder & CEO at Luxury Listing Specialist Designation (LUXE), shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #189 Michael LaFido has focused his career on the luxury real estate market for the last couple of decades. He has created unique marketing strategies to excel in this niche market which he speaks about during our conversation. More About Michael LaFido:  Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home. Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. Michael was awarded the 2019 MVP (Most Valued Partner) by “Who's Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael's methods “The New Standard” for marketing luxury homes today. About Michael Valdes:  Michael Valdes is the President of eXp Global. He is currently the only Latino President of a publicly traded real estate company in the country (Nasdaq: EXPI). In his first year of joining, he has led a team that has opened 12 countries in 12 months without ever getting on a plane which is a feat that has never been done in the industry. This model has successfully touched the lives of thousands of people across the globe and given them an opportunity to change their lives. Michael was the former Senior Vice President of Global Servicing for Realogy Corporation. In that role he oversaw the international servicing platform for all Realogy brands including Century 21, Coldwell Banker, ERA, Better Homes & Garden, Corcoran, Climb and Sotheby's International Realty in 113 countries. He had been with Realogy in a variety of roles for 15 years. Prior to that, Mr. Valdes was Director of Private Banking at Deutsche Bank for a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent. Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors. Additionally, he is a the Executive Chair of eXp Latino and former member of the Realogy Diversity Board as well as the Executive Chair of the ONE VOZ, Hispanic ERG. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness. Michael is also the host of "The Global Luxury Real Estate Mastermind" podcast which focuses on interviewing global leaders in the industry. It is currently distributed in over 90 countries and has over 10 million impressions. He is also a current member of the Forbes Real Estate Advisory Council. He currently resides in New York City and has a home in Miami.

Upon getting his real estate license in 2000, Michael LaFido worked as a part-time agent and full-time high school health and physical education teacher. But with a growing family, he felt he was spreading himself too thin.  So in 2010, he decided to go into real estate full time. Several years later, Michael did some real estate coaching and consulting where he developed a product called “The Ultimate Listing Blueprint”.  This product led him to meet a gentleman who coaches top luxury agents who are having difficulty competing in their marketplace. He found that most agents who deal with luxury properties think that the only way they'd be able to compete is if they become one of the cheaper agents in their market - which he doesn't agree with.  This was when he made the shift to luxury listings on his home selling side and his coaching/consulting side as well.  Today, Michael is the Founder & CEO at Luxury Listing Specialist Designation(LUXE) where he helps brokers and agents improve their luxury marketing strategies to help sell more luxury homes. His methods are considered “The New Standard” for marketing luxury homes today. Key Takeaways:   05:20 The 3 things agents can do to make more money 07:28 What is a luxury listing? 09:22 The 4 primary price points in most markets 10:20 How to make the switch to luxury listings? 21:25 What trends does Michael see in marketing versus what everyone else does? 21:46 What does “fresh eyes analysis” mean? 25:56 Michael's vision for the market 30:29  What's the best method of learning for Michael 36:01  How to have a great year for your business 37:18  Michael's most important piece of advice To get a hold of Michael LaFido, you may email him at michael@marketingluxurygroup.com. You may also check his social media pages: Instagram: https://www.instagram.com/luxurylistingspecialist Facebook: https://www.facebook.com/lafido Linkedin: https://www.linkedin.com/in/mikelafido/  

This week brings a major milestone for the Luxury Listing Specialist - we've published 150 episodes. Can you believe it? Thank you, everyone, for tuning in and sharing with your friends! It was a year ago when we launched our 100th episode. And what a year it's been. The pandemic brought about many changes in housing and lifestyle needs. The luxury real estate market is still hot. The average home sale price has gone up across the country. Even houses that languished on the market for months are selling. So to mark the occasion, rather than looking back at all 150 episodes, I'm just going to focus on episodes 101 to 150. My favorite episodes, takeaways, and how-tos the industry experts have offered real estate agents over the past year.   “In this industry, it's easy to get dragged down...whether it's from the competition, a difficult client, or just life in general. We need to continue to build each other up and build ourselves up.” -Michael Lafido                                               Three Things You'll Learn - Environment begets mindset: Environments shape mindsets. The people we interact with - at home, at work, and in other organizations influence mindsets. Approach difficult tasks first... “Eat the frog” - it's an old military saying that means do the difficult stuff first.  - The importance of getting involved: If you are not part of any associations, I highly recommend getting involved with one. Not only from a networking standpoint, but also from a referral standpoint.  - The importance of empathy: Buying or selling a home is stressful. Moving is stressful. Be empathetic to your buyers and sellers. It will make your client's experience better and will help you earn more referrals.    Are you enjoying the show and getting value from it? If so, please: Rate/review the show. Please consider rating or leaving a review on whatever service you use to listen to it on (iTunes, Stitcher, etc.). It's the best way to help others discover the show.  Give feedback. As always, I welcome suggestions for future topics or guests.   Subscribe. By subscribing to this podcast, you'll automatically receive the latest episodes downloaded to your computer or portable device. Never miss an episode.     

I’m a big believer in home staging. It’s a widely used and respected strategy in the real estate industry. It’s recognized as a very effective technique in selling a home in less time at a higher price. You already know that every property needs to be clean and in as good repair as possible. But what's equally important is the staging and how you communicate it to the seller.  I'm so honored to have Barb Schwarz as my guest. Before getting into real estate, her background was in theater and this gave her a unique perspective as an agent. This lead her to creating the home staging industry.  Prepare to be inspired by her vast expertise on the subject. You'll hear incredible tricks for the trade, her analogies, as well as some great "Barb sayings". You can contact Barb on her website or send her a message on her Facebook page. This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.   “Most agents don’t understand the importance of staging or they don’t know how to articulate it to the client.”   - Michael LaFido Three Things You’ll Learn In This Episode There is no “I” or “you” in team: A surefire way to get your client on the defense is to address them with “I” or “You”... You need to shift the dialogue to “we”. You and your client are a team. If you do this, the client will value you at a higher level, and be more open to accepting whatever you tell them. Honor the client’s home and their possessions: Take an active and sincere interest in the client’s possessions. Compliment what you later want them to put away. It will be much easier for the client to put away that ugly, day-glow painting or creepy taxidermy polar bear so that their house stages well. Visualization is key: Many times a home can be painted cool gray, have perfectly bare counters and floors, but still have overly personalized items. They make buyers feel like they're intruding into someone's life, which is the opposite of what you want. It’s the agent’s job to position the home so that the vast majority of buyers can visually see themselves moving in, so they'll pay the price you want in order to make it their home!   Guest Bio- Barbara Schwarz is the creator of The Home Staging Industry®. She has personally trained over a million home stagers and real estate agents through her courses, training, and seminars. She is the founder and builder of The International Association of Home Staging Professionals, The Staging University, The ASP Courses and Designations, and Stagedhomes.com.   Recommended books: Home Staging: The Winning Way to Sell Your House for More Money Staging to Sell: The Secret to Selling Home in a Down Market Building a Successful Home Staging Business Staging The World   

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

Whether you’re new to the real estate industry or you’re an experienced agent, you already understand the power of association and networking. Meeting new faces and talking about your business to others is not only essential for success, but also for getting referrals.   However, this can be challenging due to Covid- 19 restrictions, so we have to think outside the box. Real estate is a people business. But what’s equally vital to association and networking, is the power of having global connections.   I’m so thrilled to have James Huang as my guest! He’s the President of The Asian Real Estate Association of America (AREAA). James is a true innovator in commercial real estate and has held leadership roles in some of the most well-known commercial firms in the US. He has over 20 years of experience in the field.   One of the great things about AREEA is it's open to everyone - new and experienced agents. You don’t need to be Asian to join. It’s a wealth of knowledge for anyone who wants to learn and have a better understanding of the Asian community.   To find out more or join AREAA, visit https://areaa.org/   This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.   

2020 was a year unlike any other. But even with the challenges brought by the pandemic, the luxury real estate market has remained resilient and is strong in many markets.   So what are the best practices that have helped top agents and industry leaders pivot and thrive during this period? What do top coaches recommend in order to bring value to clients?    In this episode, I had the pleasure of speaking with Monica Reynolds, VP of MAPS Coaching at Keller Williams. Having coached more real estate professionals than anyone else in the country, Monica is an industry trailblazer. She played an active role in helping Keller Williams pivot and grow their business during the pandemic.   There’s a lot to unpack in this episode. So, grab a pen and notepad (and maybe a cup of coffee), and let’s dive into Monica’s many valuable pointers and inspiring stories for finding success during these uncertain times.   This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. "There’s so much opportunity with luxury right now... Instead of being scared, be aware of what’s happening and look towards the future." -Monica Reynolds   Three Things You’ll Learn In This Episode The importance of going digital: One of the most mentioned technologies seeing widespread use is also one of the simplest: the Zoom call. It’s ideal for busy luxury clients who are looking for a fast, easy, and effective way to communicate- but don’t forget to look your best and have a professional background when using the platform.   The best strategies for agents who want to break into the luxury market: Agents need to understand that entering luxury is a process, not something that happens right away. There’s no easy button, so it’s best to network, put yourself out there, and work with a team that knows the luxury market inside and out.    It’s essential to keep searching for opportunities to bring value to clients: Agents can bring value to clients just by knowing what’s going on in the market, their community, and what the future might look like. Be "the expert" of information to your clients.   Guest Bio- Monica Reynolds has been in real estate for 40 years. She is regarded in the industry as the leader of innovative real estate systems and effective team-building strategies that sustain successful real estate careers. Monica has dedicated her career to teaching and coaching agents and assistants in the real estate industry. She pioneered the hiring of administrative assistants and building professional team structures along with replicable and scalable systems.   You can contact Monica at: Monica@KW.com

As the new year approaches, we have to start thinking about what we can do to move our industry forward, and one of the best ways to do that is by creating a more inclusive environment. Everyone deserves to feel welcome in real estate, and we all have a role to play in fostering greater diversity in the business. The only problem is, many of us just don’t know where to begin.  How can we make more space for people of color in our industry? What can we do to ensure everyone gets a seat at the table? In this episode, National Associations Of Real Estate Brokers (NAREB) Western Regional Vice-President, Shanta Patton shares the steps we can take to build a more diverse real estate industry. To find out more about NAREB visit: http://www.NAREB.com   This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. "We’ve still got a long way to go, but by building up everyone in the business, we can raise the bar." -Michael LaFido   Three Things You’ll Learn In This Episode:   The importance of joining minority associations:  We don’t need to be Asian to join the Asian Real Estate Association of America (AREAA), Hispanic to join the National Association for Hispanic Real Estate Professionals (NAHREP), or Black to join NAREB. However, by becoming members of these associations, we can become allies and bring awareness to their missions.   Why we need to seek first to understand:  It’s not always easy talking about race, and that’s why we need to approach conversations about it with the intention of understanding. We don’t need first-hand experience to listen and be empathetic.   How to gain a greater understanding of the people in our business:  It can be tough relating to people with different backgrounds to our own, and that’s why it’s so important to be open to having conversations. Simply asking people about their experiences is the first step to bridging the gap.   Guest Bio: Shanta Patton is a regional Vice President at the National Association of Real Estate Brokers (NAREB). Passionate about everything the association stands for, she also serves as the National Education Chair for NAREB. Shanta is also a Nevada Realtors Director and serves as the Diversity and Inclusion Chair. In addition to serving her community in whatever way she can, Shanta is also a Las Vegas real estate expert at ERA Brokers Consolidated.   To find out more about Shanta, visit:https://www.nareb.com/profile/spatton/  https://www.era.com/ERA-Brokers-Consolidated-387c/Shanta-Patton-5123007a  https://www.linkedin.com/in/shantapatton   And for more about NAREB and their initiatives, go to:https://www.nareb.com/ https://www.nareb.com/nareb8/ https://housethenthecar.com/    Other associations mentioned in this episode:NAHREP- https://nahrep.org/ AREAA- https://areaa.org/  

In this episode of The Hyperfast Agent Podcast, we listen in as Michael LaFido, a luxury listing specialist, speaks at the HyperFast Sales Summit. Michael gives some amazing tips on landing, and closing, more luxury listings. This is a must listen if you want to venture into the luxury home market! Episode Highlights:  Only 1 house has sold in Illinois for over $10M in the last 20 years. On your first luxury listing appointment, it's important to exude confidence by knowing your numbers and doing your research. Agents have the task of accentuating the best features of the home, not showing everything. You must pay attention to detail enough to paint yourself as the expert to Mr. and Mrs. seller. In today's world, you have to work to keep people's attention, so make sure you have amazing photos. Michael takes multiple rounds of photos, making sure to have all the details just the way he wants them. As the expert, agents must be deeply involved in the photo-taking process. You've got to have backup plans in case there are any issues, such as mechanical, technological, time, etc. Do your research ahead of time and make sure to take great notes so that you can build rapport. A firm handshake and a look in the eyes go a long way when it comes to exuding confidence. Before sitting down with the client, Michael asks clients where they want to sit to make them feel comfortable. Agents that come with a prepared price should be walked to the door because they haven't even seen the house yet. Appeal to both sides of the brain by providing both analytics and powerful visuals. There are many different types of agents that sellers can choose from, so show them why they should choose you. Michael likes to get to know who the buyer is while staying within the rules. Through the use of SWOT analytics, Michael is able to show buyers, sellers, and other agents his attention to detail. As the market shifts between a buyer's and seller's market, you have to avoid cutting corners. Don't be afraid to ask the owners about details of the house and its unique features and history. Be willing to take on a little more stress by taking your time to get the house and marketing ready and you will net more and sell faster. Know your own numbers, as well as numbers relative to the current market and inventory in your area. Make sure clients know that any money they put into their house in order to sell it is an investment. Most people are not able to visualize what a house could be, so storytelling and staging are incredibly important. Create a portfolio of every room in the house before and after you have staged the house. The market dictates prices, keep that in mind when deciding if you are priced right. Tagging, great descriptions, and amazing thumbnails will bring more viewers to your videos. Provide an incredible experience (water, food, wine, hand sanitizer, security, etc.) and people will talk about you. Changing your wording can help you from breaking any regulations. 3 Key Points: There are no rules in the real estate industry that say that you have to show every room in the house. Accentuate the best features of the house. When it comes to building rapport and differentiating yourself, research on your clients, exuding confidence, and making the client feel comfortable are absolutely vital. Develop a SWOT analysis (strength, weakness, opportunity, threat) for all of your listings. This will help you prepare as much as possible and show clients that you are in fact the expert. Resources Mentioned: Learn more about Hyperfast Academy; Learn more about HyperFast Coaching Text Dan your real estate questions: (703) 215-1684 Michael LaFido: (Website, Facebook, Linkedin) Box Brownie (promo code “LUXURY”) Keeping Current Matters Luxurydesignation.com (promo code “LUXE”)

The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live.    Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success?    The truth is, much of your response to the current situation should be similar to what you should be doing anyway: building extensive knowledge on your market and providing outstanding service.    In this episode, CEO of EXIT Realty Corp. International, Tami Bonnell shares how to make your mark on the luxury space in any situation.    This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.    Three Things You’ll Learn In This Episode   How to give the luxury consumer what they want:No matter what’s going on in the world, no client wants to feel like they’re being “sold”. Particularly in the luxury space, the consumer wants to feel like you’re the solution to their problems, so make sure you’re doing more than feeding them information. Why you need to have your referral/mastermind “dirty dozen”:Having 12 people you regularly consult with who work around your business, not in it, is the key to getting your finger on the pulse of what’s happening in the market. Look out for lawyers, accountants, loan officers, and anyone else who may have important information about your area and reach out to them at least once every 4 weeks. How having your feelers out there impacts your relationships with clients:Aside from the obvious ability to provide better service, knowing what’s going on in your market will help you build confidence. This comes across to clients when you meet with them and it will set you up for more success.   Guest Bio-   Tami Bonnell is the CEO of EXIT Realty Corp. International and an internationally renowned speaker. With over 3 decades of experience in the real estate business, Tami is an industry veteran. She’s also an information junkie passionate about investing in people and setting them up for major success. Tami has been honored by STEMconnector®️  as one of its 100 Corporate Women Leaders in STEM, and in 2019 she was recognized by Stefan Swanepoel as one of the 200 most powerful and influential people in real estate, and among the top 10 women leaders.    To find out more about Tami and EXIT Realty, head to: Exitrealty.com https://www.linkedin.com/in/tamibonnell   To receive Tami’s mobile business card, text ‘TAMI’ to 85377 And to receive a free video of the ‘4 Minute Million’, text ‘4MM’ to 85377 ‘

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.   However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future.   As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use technology to connect with your database in new, unexpected ways? For those who didn’t take action sooner, how can you rectify that and rekindle neglected relationships?    In this episode, President at eXp Global, Mike Valdes joins me to discuss how to stay afloat in an uncertain market using video technology.    This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. Seeing each other is invaluable, and that’s what makes video so effective. -Mike Valdes   Three Things You’ll Learn In This Episode What makes video the best tool for your business: People do business with those they know, like, and trust. Luckily, video is a great way to speed up that process. When clients see you on video, they’re able to connect with your authenticity and get a better understanding of who you are.  How video helps get your point across more effectively: Body language is an extremely important part of communication, but that’s typically lost in a text. Avoid misinterpretation and ensure your recipients know exactly what you’re saying and how you’re saying it by sending a video instead.  How to reconnect with your database: Don’t panic if you didn’t reach out to past clients earlier. It’s not too late to connect, so send them a video today and start doing the work to rebuild your relationships.    Guest Bio-   Mike Valdes is the President of eXp Global. He first joined the brand in May 2020 and previously served as eXp’s Executive Vice President of Expansion, where he was tasked with building on the successful footprint in Canada, Australia, and the UK. Prior to joining eXp, Mike held various positions at Sotheby’s International Realty and served as the Senior Vice President of Global Servicing at Realogy Holdings Corporation. Passionate about helping others reach success, Mike is also the host of The Global Luxury Real Estate Mastermind podcast.  To find out more about eXp and Mike, head to: https://www.exprealty.com/ https://www.glrem.com/ https://www.linkedin.com/in/michaelvaldes1    Links and products mentioned in this episode:https://bombbomb.com/   

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us. It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service.  What can we do to show our markets we put their needs first and are interested in more than a sale? How can we step up to the challenge of being pillars of strength? In this episode, Vice President of Business Development at Better Homes and Gardens Real Estate, Joseph Magsaysay shares how to show our communities we care.  This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series. Three Things You’ll Learn In This Episode   The two skills all agents must master: Relationship building is non-negotiable for top real estate professionals, but we can’t stop there. Agents who are truly successful in any market are those who are great at both relationship building and marketing.  How collaboration with other agents in our community benefits the consumer: Relationship building shouldn’t be limited to clients. By forming close bonds with other agents in our market and being open to collaboration, we can work together to find a consumer the best solution for their needs.  How to show our communities we’re on their team: When we have a presence during difficult periods, people will remember us for years to come. We have to make it known that we’re part of the community and show up in its time of need.   Guest Bio- Joseph Magsaysay is the Vice President of Business Development at Better Homes and Gardens Real Estate. He is also the CEO and President of The Impact Team International. Joseph is passionate about helping his clients achieve the American Dream of homeownership and counts problem solving as one of his areas of expertise. A master networker, Joseph loves any opportunity to connect with others and serve his community.  To get in contact with Joseph, head to:https://www.facebook.com/people/Joseph-Magsaysay/100007986668239https://www.instagram.com/the_joseph_magsaysay/ Or call or text him on 314 337 4413 To find out more about Better Homes and Gardens Real Estate, visit:https://www.bhgre.com/ And for more on The Impact Team International, go to:https://b-m.facebook.com/pg/JosephMagsaysayREALTOR/photos/?ref=page_internal&mt_nav=0 

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results. What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality? There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot. In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic.    This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series. Three Things You’ll Learn In This Episode   Key advice for both veterans and new agents looking to enter the luxury space:Luxury is a niche market, so we have to know exactly what we’re marketing, and who we’re marketing to. Do some research to understand who lives in the space and what draws people into the area.  How to make the most of educational resources on luxury:Many of us have passed up phenomenal opportunities in the past because we haven’t felt ready to take them on. By equipping ourselves with the right knowledge, we build confidence so we never have to feel unprepared again.  How to come out of this period more successful than ever before: Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.   Guest bio- Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency.  To find out more, head to:https://www.linkedin.com/in/taylorsomera www.realtygroup.com 

Many agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make.   The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer looking for, and how can agents provide that?   We also need to prioritize our clients’ safety throughout the process. How can we show the consumer their health is our key concern, even as restrictions ultimately ease?   In this episode, President and CEO of Century 21, Michael Miedler shares how to adapt to the times. This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn.   Homebuyers’ priorities are changing, so agents need to adapt their strategies. -Michael LaFido     Three Things You’ll Learn In This Episode:   What homebuyers are looking for today:  Lockdown restrictions have completely changed the way the consumer thinks. As people spend more time at home, space has become more of a priority, and many who were once happy in apartment buildings are eager to find properties with yards.    How to serve the customer of today’s needs:  With so many people only going into the office once or twice a week (if at all), buyers are more willing to move a few hours out of the city. We have to be willing to find our clients the home that makes them happiest, even if it's not in our immediate market.    How to create a safe, health-conscious experience for clients: Even as restrictions ease, many consumers will be hesitant to meet in person. Offer virtual and digital appointments to ensure prospective buyers feel as comfortable as possible.   Guest Bio- Michael Miedler is the President and CEO of Century 21 Real Estate, LLC. He has spent over 2 decades with the brand, and prior to his current position, he served as the global chief growth officer (CGO) for the organization. Today, Michael leads the iconic C21®️ brand and its independently owned offices and sales professionals in 83 countries and territories worldwide.    To find out more, go to: https://www.century21.com/about-us/about/corporate-officers/michael-miedler https://www.linkedin.com/in/michael-miedler-8b24337 Free download Call-to-Action - Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at luxurylistingspecialist.com.

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. In this episode you will hear Michael talk about how he went from knowing nothing to real estate to becoming one of the most successful realtors in the area. Michael also talks about the importance of thinking like a marketer no matter what industry you are in.

Episode Summary: Today, our guest has spoken nationally on the topic of marketing for luxury properties and has even created a luxury designation offered to interested realtors. Joining us is Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years. Michael shares his insights into the high-end luxury market and how it has been crucial to his success. In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael's background shaped his business decisions today. We also dive into Michael's luxury designation and some of the major myths about the luxury market! Top Takeaways:  Michael LaFido's Advice for New Agents “You hang out with nine top producers; you are bound to be the tenth. Who's in your inner circle, who are you learning from?” “Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. “ “I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill's podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19] “My tagline in my consulting business and my home-selling business, it's not the market; it's the marketing. I believe that the agent's job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42] Episode Highlights: [00:14] Intro [00:30] Meet Michael LaFido – The Luxury Real Estate Marketer [01:11] Born and Raised in the Chicago Area [01:49] Michael Jordan and the Cubs [03:46] Playing High School Sports [04:21] Playing College Football at Northern Michigan University [06:21] Different Mindset on Football Today [09:05] Becoming a Health and Physical Education Teacher [12:08] How Michael Got into Real Estate [14:27] Michael's Love of Inspiring and Educating Others [15:28] Driving Force in Getting into the Luxury Market [18:06] Luxury Designation [21:03] 5 Myths About the Luxury Market [23:42] The Importance of Positioning a Home [26:23] COVID-19's Impact on the Luxury Market [28:31] Michael's Advice for New Agents [29:26] Connect with Michael [30:12] Closing Thoughts [30:33] Outro Episode Notes:  Joining us today is Michael LaFido, author, consultant, and top-producing realtor for over twenty years. Michael was born and raised in the Chicago area and has lived in Wheaton, Illinois, just twenty-five miles west of downtown Chicago. In high school, Michael played many sports but fell in love with football, and It has been his sport of choice ever since. This led to him playing at a Division 2 school, Northern Michigan University playing the cornerback position.   Michael LaFido believes that there are many lessons to learn in sports and shares that his biggest mentors were high school football coaches. Michael graduated from Northern Michigan University with degrees in Health Education and Physical Education. Michael landed his first teaching job in 1998, where he taught health and physical education and was a freshmen football coach. Today, he still is coaching now for his children's football and baseball teams. During college, Michael had started his own summer deck cleaning business called Deck Reshine, where he made about as much in one summer as he did in the first year of teaching! Michael ended up getting the idea to get into real estate from a client who shared that he ran a real estate brokerage, and his best real estate agent was a teacher and a coach. Two months later, Michael had received his real estate license and, after a few years, became the second leading producer for the entire Midwest for Realty...

Luxury Real Estate Broker Michael Lafido tells us about his journey to become a top broker - and what steps you can take to land big listings.

COVID-19 has thrown us into a crisis market, so we have to be strategic about our next moves. Are there any ‘right’ or ‘wrong’ paths to take as we navigate this uncharted territory? How does our mindset affect our response?   There are so many opposing views on what should or shouldn’t be done during the pandemic, and many real estate professionals are finding themselves unsure of how to respond. Unfortunately, there are no set answers in this time of uncertainty.   How can we move forward strategically in a way that works for our businesses?    In this episode, one of Canada’s top real estate coaches, Kathleen Black joins me to discuss how to respond to a crisis market when there are no clear-cut answers.        We may be in a crisis market, but remember: Life is what drives real estate. -Michael LaFido     Three Things You’ll Learn In This Episode   Now is the time to nurture our databases. We may not see immediate results, but if we stay in contact with past clients now we will see the fruits of our labor in the future. Putting in work now will also position us better for when the market moves out of crisis mode.  Keep moving - take actionRegardless of the industry we’re in or the markets we serve, the most successful leaders in any field are those who take action. This action can be scaling back on non-essentials, or even expanding the business. Assess extensivelyWe have to take the time to assess our business models. Once we know what works and what doesn’t, we can adapt to the market more effectively.   Guest Bio Kathleen Black is the CEO and elite coach at Kathleen Black Coaching & Consulting Inc. After starting her career as a Re/Max agent and working her way to being recognized within the top 1% on the Toronto Real Estate Board, Kathleen set out to build a platform of educational programs and coaching methods to provide real estate agents with the tools to progress both personally and professionally. She has been named one of the Top 100 Elite Women Driving the Future of Real Estate by REP Magazine, and was named one of the Top20 Emerging Leaders by T3 Sixty in 2018. Kathleen is the driving force behind the Ultimate Team Summit- the largest team specific Real Estate summit in North America.    To find out more, head to: Ittakesa.team https://www.instagram.com/kathleenblackcoaching/ https://vf75hzcf.pages.infusionsoft.net/

For the past 3 years, the Luxury Listing Specialist Podcast has given listeners access to top real estate professionals in the luxury space. From advice on how to enter the market to how to expand internationally, we’ve strived to be the go-to platform for expert information.   We’ve seen a lot of changes in the market since we first launched. Have the best practices shared in our past 99 episodes stood the test of time?    In light of all the changes in our industry, what does the future of the luxury market look like, and how can we continue to serve it?   In this 100th episode special, I’m looking back on some of the top information we’ve learned since launching in 2017.       The more knowledgeable you are, the more confident you become, and the easier it is to get out of your comfort zone. -Michael LaFido     Three Things You’ll Learn In This Episode   High net worth clients have high expectations. Create experiences that make the transaction process memorable for all the right reasons.  We’re not in the business of twisting people’s arms. Never go into an appointment asking for a listing. Show clients we’re the obvious choice by offering stellar service.  High net worth consumers don’t only work with experienced agents. As long as we’re armed with the right information, we can break into the market.

The luxury market is largely insulated from economic shifts, so there has never been a better time to break into the space. But many agents often feel like the luxury market is high stakes, especially when they are faced with objections.    The only way to handle objections effectively is to prepare for them in advance. If we can go into appointments with sellers knowing how to respond, we can position ourselves as the obvious choice for the listing.   What are some of the common objections raised by sellers, and how can we respond to them?   On this episode, Founder and CEO of the Luxury Listing Specialist Designation (LUXE) and host of the Luxury Listing Specialist Podcast, Michael LaFido, returns to the show to discuss 3 common objections and how to handle them.    Three Things You’ll Learn in This Episode    How to handle the experience objection Agents new to the luxury market are often worried about being asked if they’ve sold a high-end property before. If not, the best response is to leverage agents in our networks who have sold luxury homes.   How to handle an objection about local knowledge Often, sellers will ask agents if they’ve sold properties in their area before. If we aren’t local, it’s a good idea to have testimonials and past videos on hand to show the value we bring.   What we can do about price objections When a seller has been given an unrealistic selling price by another agent, they’re likely to object to a lower suggestion from us. Combat this by asking the seller to have their home appraised.      Resources + Links   Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.   Subscribe on YouTube   Guest Bio Michael LaFido is a top-producing luxury Realtor, national trainer, and a leading authority in the luxury real estate space. He is the  Founder and CEO of the Luxury Listing Specialist Designation (LUXE), host of the Luxury Listing Specialist Podcast, as well as the Founder and Marketing Strategist of Marketing Luxury Group. Michael is the author of Luxury Listing Specialist: Dominate Luxury Listings in Your Market.    To find out more about Michael, head to: facebook.com/luxurylistngspecialist Luxurylistingspecialist.com Luxuryspecialistgear.com

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals.    Takeaways + Tactics  All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties.    People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties.    Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point.    Subscribe on YouTube   Guest Bio Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business.    To find out more about Michael, head to:https://michaellafido.com/ Luxurylistingpodcast.com facebook.com/luxurylistingspecialist  https://www.linkedin.com/in/mikelafido For a free once-off call with Greg, text him on 925 915 1978  To connect with Gene Volpe, head to genevolpe.com And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

During this episode of the HyperFast Agent Podcast, host Keri Shull speaks with Michael LaFido about how to dominate the luxury space. Michael shares tips about how to gain the knowledge and confidence you'll need to impress sellers with high-end and luxury listings. He also provides insight into marketing strategies that can set you apart when you enter a higher price point. Episode Highlights:  Like many realtors, Michael was selling average-priced properties, and then started focusing on high-end homes and luxury. There are four price point buckets: entry-level, average priced, high-end, and luxury. This is true in any market. Just because your area doesn't have million dollar homes doesn't mean there's not a luxury market in your area. These terms are relative. Diversify your portfolio of listings. If agents don't have the knowledge, they don't have the confidence. If they don't have the confidence they're not going to step out of their comfort zone to win a listing at a new price point. Listing agents for high-end properties may want to get in front of your audience and it could be mutually beneficial to do a video with them. Go live, talk to the listing agent about the home and why it's unique. Many agents need to let go of limiting beliefs to step out of their comfort zones. Michael's systems work at price points all over the country. Growing your knowledge, growing your database, growing your sphere of high net-worth individuals, are all ways that you can increase your average sale price. As a mother of three, Keri will take her minivan to any listing and feel confident. Knowledge will make you more confident. Know your market. Know your unique value proposition. Be yourself. Be likable. Try to figure out if people have similarities to you. Being yourself is half the battle. How does Michael differentiate himself when he's in high-end appointments? He does amazing lifestyle videos and holds amazing events at their properties. You have to be creative. You've got to be hungry. You can't do the same things as everybody else. Michael's team has created longer narrative videos as well as short videos for social media. Michael created a certification that will help you to become a Luxury Listing Specialist. They don't have a sales requirement for their certification program. If agents are interested, there are many ways Michael can help them land a luxury listing. Call Michael and he can provide services that will help you craft the story you need to tell at your listing appointment. Think like a marketer. 3 Key Points: Knowledge and confidence will prepare you to take luxury listings. Think creatively about how to market high-end homes. You can't do what everyone else is doing at a certain price point. Every market has a high-end and luxury market that is relative to the average cost of homes in that area.  Resources Mentioned: Learn more about Hyperfast Academy; HyperFast Inner Circle  Keri Shull: Linkedin, Facebook, Instagram Michael LaFido website, Facebook, LinkedIn, Instagram Contact Michael at michael@luxurymarketinggroup.com Marketing Luxury Group YouTube  Luxury Listing Specialist certification

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.)

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) --- from Homes.com | Quality Leads, Faster Conversions. Interviews | Michael LaFido | Luxury Listing Specialist

Part Two of the interview with Michael LaFido on "Breaking Into the Luxury Market". Email your story to: lisa.gray@prospectsplus.com Subscribe to notifications at: TakeaListingToday.com The "Take a Listing Today" Podcast is brought to you by ProspectsPLUS.com Learn more about Michael LaFido at: Check out his Luxury Listing Specialist Certification at - https://luxurylistingspecialist.com Listen to his podcast, Luxury Listing Specialist - https://podcasts.apple.com/us/podcast/luxury-listing-specialist-dominate-high-end-listings  

An interview expert Michael LaFido on the topic of breaking into the luxury market. #realestatementor #realestateagent #realestatemarketing #geographicfarming #realtorsuccess #luxuryrealestate Take a Listing Today Podcast offers tips and strategies to get real estate agents out of the office RIGHT NOW and taking NEW listings, today! Hosts: Todd Robertson, Jim Studebaker Producer: Lisa A Gray After you listen, go out and try these strategies then share your story with us. We may highlight your story in an upcoming episode. Email your story to: lisa.gray@prospectsplus.com To get notified of upcoming episodes and LIVE shows go to: TakeaListingToday.com The "Take a Listing Today" Podcast is brought to you by ProspectsPLUS! the leader in real estate marketing for real estate agents nationwide! To learn more click here: http://bit.ly/2kQNI1r Learn more about Michael LaFido at: Check out his Luxury Listing Specialist Certification at - https://luxurylistingspecialist.com Listen to his podcast, Luxury Listing Specialist - https://podcasts.apple.com/us/podcast/luxury-listing-specialist-dominate-high-end-listings Follow us on Social Media at: ProspectsPLUS! Instagram - https://www.instagram.com/prospectsplus/ Todd Robertson on Instagram - https://www.instagram.com/toddrobertson1887 ProspectsPLUS! on Facebook - https://www.facebook.com/ProspectsPLUS/ ProspectsPLUS! on Twitter - https://twitter.com/prospectsplus Get Todd's New book for FREE here, "Become a Listing Legend" - https://bit.ly/2XHsBfj Become a listing legend in a specific neighborhood with the Market Dominator HERE: http://bit.ly/2Mt39qd

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market. ***IN THIS EPISODE, YOU'LL DISCOVER*** • What an election year means for luxury real estate. • Why it’s important to hire a creative real estate agent. • How to determine if you’re in a slowing market. • Questions you should ask to determine what kind of market you’re in. • How to calculate “cumulative days on market” & why this number matters. • The importance of objectivity—whether you’re buying or selling. • What it means to have a true partnership with your agent. • Things you can do to have more creative marketing in a buyer’s market. • How to make your home stand out in the crowd. • Common mistakes made by sellers. • The power of first impressions. • Why you shouldn’t rush a listing to market. • One hidden benefit of open houses—even if nobody shows up. • How to have the best internet curb appeal. • Different types of property videos to consider. ***MEMORABLE QUOTES*** “In a buyer’s market, sellers have to do their due diligence and hire the best marketing agent available.” - Michael LaFido | “Hire an agent with a proven track record.” - Michael LaFido | “Come up with strategy so you don’t end up on the market for years.” - Rob Jensen | “Before you go live on the MLS, take the time to make sure you’re leaving a good first impression.” - Michael LaFido | “Days on market are toxic for a seller.” - Michael LaFido | “If you’re thinking about selling next year, start interviewing agents now.” - Michael LaFido | “Everyone’s first view of a house these days is online.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. ***GET IN TOUCH WITH MICHAEL LAFIDO*** Website: MarketingLuxuryGroup.com | Email: Michael@MarketingLuxuryGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

Michael LaFido, Founder at Luxury Listing Specialist Certification (LUXE), Realtor, and Author, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Michael LaFido discusses how he went from being a part-time real estate agent to becoming a luxury listing specialist. Learn how to break into gaining trophy listings, resources for growing in the high-end market, and the nuggets of knowledge that have expanded Michael LaFido’s business.  Episode Highlights:  Michael LaFido shares his upbringing and background What Michael was doing when he was working part-time early on in his life Michael’s advice for part-time agents looking to expand The biggest factor that contributed to Michael LaFido’s success  How Michael handles by-owner situations and gets the word out How did Michael LaFido elevate to becoming the luxury listing specialist?  The categories most homes fall into How agents can use trophy listings to gain credibility Michael is a big believer in content marketing  Don’t “what-if” yourself to the death of your real estate career YouTube is one of the primary search sources for Google  How long do you really want to hold onto a listing?  Getting an appraisal upfront is an investment Ways to understand the luxury market better  The educational value Michael LaFido provides  Have three social media platforms that you are consistent and competent in 3 Key Points: You can’t be shy in real estate. Think like a marketer, not an agent.  Think like how the prospect thinks: what is in it for them?  Michael LaFido’s steps to success are having a strong mental foundation, and having the tools and resources.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Michael LaFido: Linkedin  Email Luxury Listing Specialist: Website     Facebook   YouTube   Video Blog   LLS Gear Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. Before that it was MTV Cribs, the Fabulous Life, and Lifestyles of the Rich and Famous. But how about SELLING a luxury home? How does the average Realtor break in to the luxury real estate game? What makes a real estate agent “worthy” of selling Million Dollar homes? Realtors who don’t regularly sell "million dollar listings” have somehow convinced ourselves that we can’t be luxury real estate agents too. “Selling luxury real estate takes a certain kind of person, right?"This week we’re joined by THE Luxury Listing Specialist himself, Michael Lafido. Michael is the founder and creator of the Luxury Listing Specialist certification and podcast. At the time of recording, Michael is listing the home of TV’s Luscious Lyons from the show Empire. It’s a $9.5 Million home outside Chicago. He also had to cut the interview short to go show a buyer a $3.75 Million home. Suffice it to say, Michael Lafido knows how to sell luxury homes, and he’s sharing his tips and best practices with you all this week.Michael shares exactly what he did when he first became an agent to start selling luxury homes, and how you can do it as well. After he breaks down the roadmap for breaking in to the luxury market as a Realtor, you’ll walk away feeling empowered and that by making a few adjustments to your actions and mindset, you too can start selling luxury homes. Recommended Links:[VIDEO] Why I Joined eXp RealtyThe Real Estate website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Follow us on InstagramListen to my new podcast, Industry Connected

The Real Talk Show: Episode 92. David Adam Kurz sits with Michael Lafido, hyper successful luxury real estate agent and creator of the Luxury Sales Certification! Michael travels the nation coaching and teaching agents to be Luxury Professionals! Michael spends some time with us discussing how agents can grow to be luxury specialist in their areas! Don't miss Michael at the Real Talk Conference October 10th and 11th in Miami Florida! www.RealTalkCon.com

While there are vast differences between what’s happening in the various high-end markets across the country, there are things that we can do to boost our sales regardless of our market. What is the state of high-end markets at the moment? How can staging and recommendations impact our probability of selling? How can we expand our pool of potential buyers? In this episode, Michael LaFido discusses what agents can do to maintain and grow their sales rate in a shifting high-end market. 7 out of 10 times there are things an agent could do that are within their control to position a home differently and more effectively. -Michael LaFido Three Things We Learned Dealing with open house objections We have to cover one main area of objection when it comes to high-end open houses, and that is security. By bringing on more people to host the open house with us, asking for viewers’ identification details and advising the seller to put away valuables, we can better ensure a low-risk open house. Growing our pool of potential buyers By encouraging our sellers to let their personal networks know that they’re selling, and by sending the same message to their neighbors, we can increase the amount of potential buyers for the property. We can motivate sellers and neighbors by explaining how this will give them some control over who their buyer and new neighbor is. Articulating recommendations without offending Being able to articulate our staging advice to sellers without offending them is very important. Instead of saying it in a way that comes across as our personal opinion, we should explain why it makes sense from a market research perspective and how it will help their house sell.   In order to keep our sales rates steady and growing in a shifting high-end market, we need to be able to advise sellers on how to best position their property so that it gets the most views, clicks, and eyeball traffic. When advising, we should be careful of how we articulate our recommendations so as not to offend, and so that they understand what changes will help their property sell. We can reach more potential buyers by using social media effectively and tapping into sellers’ personal networks. In this way, we can compensate for some of the more prominent shifts in our market.   Guest Bio Michael LaFido is a top-producing luxury Realtor®, a national trainer and a leading authority in luxury real estate with over seventeen years of experience in the industry. Astounding results from his pioneering methods have created tremendous demand for his consulting services, as well as his Marketing Luxury Expert Certification. Throughout his career, Michael has displayed the importance of superior marketing when positioning a home for sale versus traditional marketing methods. Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent homeowners by providing turnkey marketing services including lifestyle marketing, strategy, consultative, and PR services to help agents and owners sell luxury homes using his proven and repeatable strategies. Michael is the author of “Marketing Luxury”, the best-selling book “Cracking the Real Estate Code” and “Luxury Listing Specialist”. Michael’s marketing has been featured by numerous publications and media outlets. He is the founder and creator of the nationally recognized Marketing Luxury Expert Certification program (LUXE) for real estate agents, a nationally recognized leading authority in the real estate industry and is frequently asked to speak and present at national conventions. michael@marketingluxurygroup.com https://www.amazon.com/Luxury-Listing-Specialist-Book-Dominate/dp/1974582604 www.luxurylistingspecialist.com   www.luxuryspecialistgear.com    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Michael Lafido. Selling luxury homes! by Colton Lindsay

This week we have an exclusive Marketing Genius Podcast interview with Michael Lafido! Listen below as he shares his insights for success!

Join us this week as Tom sits down with Michael LaFido, author of Luxury Listing Specialist Book: Dominate Luxury Listings in Your Market and co-host of Chicagoland Real Estate Podcast.  Their conversation hits many topics, but has a strong center around marketing and differentiating yourself from the competition, especially when trying to break into the high-end, luxury market. Throughout his career, Michael has learned the importance of “lifestyle” and direct response marketing versus “traditional marketing”, which has become the key to his success.  This marketing approach is based on years of research, coaching, trial and error, and feedback from some of the worlds best marketers. Michael teaches top producing real estate agents worldwide to “think like a marketer” and not like “traditional” agents. Over the past fifteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home.  Every property is assessed with the homeowner, and a customizable blueprint to position the home in front of more buyers and brokers is created.  Our goal is to create massive exposure and press both online and offline to targeted both buyers, brokers, and influencers worldwide.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

Interested in making 30 percent more next year? If so, don’t miss this podcast with veteran agent and luxury listing consultant Michael LaFido. On today’s show, Michael shares his system for winning luxury listings – a system proven to boost agents’ earnings by 30 percent or more. Not only is his system excellent for winning over high-net-worth sellers, it works great at ANY listing appointment. So, if you want more luxury listings or just more listings in general, this is one Real Estate Rockstars you won’t want to miss! Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist.  In today's episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.   In this episode, you'll learn.. Defining luxury homes The 4 price points in every market Limiting beliefs that agents have about selling luxury homes The first 3 things you would do if you were to move to a new market and wanted to dominate luxury Links and resources mentioned in this episode. MarketingLuxuryGroup.com LuxuryListingSpecialist.com To subscribe and rate & review visit one of the platforms below:   Follow Real Estate Success Rocks on:

The luxury market is not much different from lower-end markets. What do all property owners, regardless of the value of the home, look for in an agent? What are the main motivations of buyers in the luxury market? What role does storytelling play in selling a home? In this episode, Michael LaFido talks about the latest trends in the luxury market. Success leaves clues. Go figure out how someone else got successful at something and emulate it. -Michael LaFido Three Things We Learned Negotiations should be done on both sides In a market that's showing signs of slowing down, agents have to build a bridge between sellers and buyers. Negotiations shouldn't just be on the buyer's side. If sellers are determined to sell their homes as soon as possible, recommend a small discount on the property price. It's usually quite convincing for buyers who tend to change their mind when they can save some money. Sellers in the luxury market aren't much different Many agents assume that working with sellers in the luxury market requires a different skill set. However, the same problems are solved. Owners of luxury properties are just as nervous about the investment they made as any any other seller. Storytelling in the luxury market is heavily focused on emotions and status Many buyers looking for luxury properties don't need a bigger house, and in some cases, it's not even a wise financial decision. What they need is a new lifestyle and a way to feel better about themselves and their accomplishments. Your photos, videos, and all of the storytelling should focus on promoting a certain lifestyle, not just a home.   Luxury listings should tell a story about the lifestyle the home offers. In this market, most decisions aren't made based on price but on the status and location the home offers. Emotions play a big part as well, because buyers have a bigger budget and they want to walk into a home that makes them feel good. However, this shouldn't prevent you from trying to negotiate the price point with the seller if selling the property as soon as possible is one of their main priorities. Guest Bio Michael LaFido is a top-producing luxury Realtor, podcast host, author, and national trainer. He is the CEO of Luxury Listing Specialist and Marketing Luxury Group. Michael is also the creator of a Marketing Luxury Expert Certification program (LUXE) and has over 1 million listing and sales in his portfolio. If you want to get in touch with Michael, you can do so on his social media account.

In this episode, we brings on a very special guest, Michael Lafido who is on a mission to prove them wrong, and coaches other agents to break their self limiting beliefs. He also teaches Agents how to increase their average sales price. We talk about how Top Listing Agents can diversify their portfolio, and how can they step into the luxury real estate without having any experience or a testimony before hand. In addition, Michael shares his blueprint on how to build your confidence as a agent, and dominate your marketplace.   Listen and Learn: How to increase your average sales price How to diversify your Real Estate Portfolio How to surround yourself with the right people How to block times in your schedule and be laser focused Why you need to start education your audience with videos Plus so much more.   Episode Resources: Chadi Bazzi on Facebook Chadi Bazzi on Youtube Chadi Bazzi on Instagram

What clients really want... Michael LaFido, author, top‐producing Realtor, real estate consultant and founder of the Marketing Luxury Group joins Jere to share on the podcast. 

In Today’s GSD Mode Favorite Clip, Top Realtor Michael Lafido explains to Joshua how he developed the confidence to not only get into a luxury real estate market, but to DOMINATE the marketing in that market. Michael regularly sells multi-million dollar homes, and if you’re looking to get into a luxury market, or even to just find some PRICELESS marketing tips, check this out!     Michael’s full GSD Mode Episode - http://www.gsdmode.com/school-teacher-mega-luxury-realtor-selling-multi-million-homes/   Website:   http://luxurylistingspecialist.com   Facebook:   https://www.facebook.com/lafido   Podcast:    https://itunes.apple.com/us/podcast/luxury-listing-specialist/id1203325371?mt=2   Join the Free Private GSD Mode Facebook Group - http://www.facebook.com/groups/gsdmode   Thanks for watching don’t forget to subscribe for daily content!  https://www.youtube.com/subscription_center?add_user=joshuasmithaz   iTunes - https://itunes.apple.com/us/podcast/gsd-mode/id964583650?mt=2   Full Site - http://www.gsdmode.com     SUPPORTED BY   Perfect Storm (http://www.perfectstormnow.com)   90 Day Mastery (http://www.90daymastery.com)   GSD Apparel (http://www.gsdmode.com/product-category/tees/)   Hit Me Up!   Facebook: https://www.facebook.com/JoshuaSmithGSD   Instagram: https://instagram.com/joshuasmithgsd/   Twitter: https://twitter.com/JoshuaSmithGSD

Every agent dreams of it, but only a few ever realy make into the luxury market.  Why is this? Luxury Marketing expert, Michael LaFido, is our guest today and he tells all on how to take the barriers off your mindset, and get creative and connected so that YOU can become the go-to agent in your market, no matter how luxury is defined there.  Is it $500K? 1 Million?  More?  Michael's story on how he went from a part-time agent to one of the worlds leading experts and authors on luxury marketing will inspire you to reach for more!   Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher    

The fundamentals of luxury real estate haven’t changed since 2008. What are the statistics that remain the same across the country? How does the auction model fit in with luxury real estate sales? On this episode, we talk to the Founder of Concierge Auctions, Chad Roffers. He shares with us the importance of setting the right expectations and how to build and grow profitable relationships. Subscribe on iTunes |  Subscribe on Stitcher   Buyer expectations are just as important as seller expectations. - Chad Roffers Takeaways + Tactics 1. Across the country, 25 -35% of luxury listings sell quickly, for +90% a list. 2. If you hit 90 days without a sell, the right move isn’t price reduction but pools of demand. 3. The ideal luxury seller profile: someone who values time as much as money. Resources Become a Certified Luxury Listing SpecialistGet Your Free Gift - Luxury Listing Blueprint  __________________________________________________________________________________________ At the start of the show, Chad shared on his company and what he has learned about the luxury market. He also shared on why the results are better when his team partners with local brokers and what people get wrong when a listing isn’t selling. Towards the end of the show, we talked about the importance of setting a standard with that first transaction. Chad also shared insights on; The ideal seller profile How to position the asset and expand the pool of buyers The fee structure his team uses The importance of setting expectations When a piece of property isn’t selling, you solve this issue with how you position the asset, and expand the pool of buyers. It’s important to remember that buyer expectations are just as important as seller expectations. The key to winning in this market is being pro-agent, and when you have that successful first transaction with a broker in a given market, you can create the path for even more success. Setting expectations is paramount. Guest Bio Chad Roffers is an entrepreneur who has overseen the successful sale of more than $1 billion in real estate worldwide. As the managing director and chairman of international luxury real estate company Concierge Auctions, Roffers draws on his background in online advertising, negotiation and real estate sales to manage the selection and marketing of auction properties spanning the globe. Go to https://www.conciergeauctions.com for more information. Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at luxurylistingspecialist.com. “Michael LaFido has developed a blueprint for success that gives both Realtors and broker owners a turn-key system to dominate listing and selling luxury homes in ANY market.” -Chad Roffers, Chairman & Managing Director of Concierge Auctions  

Every agent dreams of it, but only a few ever realy make into the luxury market.  Why is this? Luxury Marketing expert, Michael LaFido, is our guest today and he tells all on how to take the barriers off your mindset, and get creative and connected so that YOU can become the go-to agent in your market, no matter how luxury is defined there.  Is it $500K? 1 Million?  More?  Michael's story on how he went from a part-time agent to one of the worlds leading experts and authors on luxury marketing will inspire you to reach for more!   Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Timing is everything in life, and the same holds true for real estate. Today, I wanted to take a moment to explain when the best time to list your home will be in 2017.Considering Selling in 2017: Click here for a Free Price EvaluationConsidering Buying in 2017: Get Gateway Access to the MLSTiming is everything in life, and it's important in real estate, too. When should you sell your home if you're thinking of doing so in 2017?Nobody has a crystal ball, but historically, it's always been better to sell your home early in the year rather than later. Just recently I had a client tell me they would put their house up for sale in April since that's when everyone else does. However, that's exactly why you don't want to put your house on the market during these months.If you're thinking of selling in the Chicagoland market in 2017, I recommend putting your house on the market in January or February.Four years ago after the election, January 2013 was one of our busiest months all year. We anticipate the same in 2017 due to the post-election fervor. This may not be because of the results, but more so the fact that people finally know what we'll be dealing with for the next four years. We already see indications that the market is rebounding, with properties that weren't seeing much interest starting to get showings. We think 2017 will be a better year than this year, particularly January and February.“Nobody has a crystal ball, but it's always better to sell your home early in the year. ”Why these two months?First, there will be a limited supply of homes due to sellers continuing to think they should wait until the spring to sell. Limited supply drives up demand, which means better offers and better prices for you as a seller. Secondly, interest rates are supposed to creep up a bit, bringing buyers to the market.We don't just list Mansions and high-end homes, we also list small and cute homes as well!Finally, I wanted to let you know about a new property we've just listed. This home is located in Naperville, just over 17,000 sq. ft. with a 9-car garage. You can see photos of this stunning home and the lifestyle film here.If you know of anyone we can help or you're thinking of selling your Chicago home, think of us! I hope you have an awesome holiday season. We'll talk soon! Click Here To Take VirtualTour  of 28w660 Perkins Court Naperville, IL Click Here To Watch Perkins Court Lifestyle Film Presented by Michael Lafido 

Ready to move up to luxury listings? More importantly, are you ready to become the go-to luxury listing agent in your local market? Don't miss this podcast with luxury listing expert to get a wealth of actionable information you can put to use right away and turn yourself into a luxury listing specialist in your local real estate market. Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Michael LaFido is the author of the book "Marketing Luxury". Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including "lifestyle marketing', consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies. Michael also created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and is offered as Continuing Education (CE) for real estate agents in certain states. Join us as Michael shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by having his methods become "The New Standard" for marketing luxury homes today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Motivational Speaker Zephan Moses Blaxberg, Author, Life Re-scripted, Podcast Host, Year of Purpose Zephan helps small business owners, entrepreneurs or online marketers who need a professional videographer and video editor. His name is Zephan Blaxberg, he is a self-employed videographer and he has worked with some of the top companies in the world including (but not limited to) AAA, Merrell Shoes, The White House, Netflix, Uber and more. Zephan provides high quality, fast turn around edits and filming so that professionals, business owners, entrepreneurs, and marketers can get their message out to your viewers. One of the major benefits that you get to enjoy when you work with him is that his background is in direct response marketing. His experience is that he has worked with Dan Kennedy and Bill Glazer (two of the top copywriters and marketers in the world) and now Zephan brings that same unique marketing strategies to help businesses through video! You probably ask – what is direct response marketing? Direct response marketing is a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response. Basically, I make awesome videos that encourage your customers to buy from you. If you’re looking for a videographer and editor, look no further than ZMBmedia. Whether you need a VSL (Video Sales Letter) for your marketing or a promotional video edited for your business, Zephan can help! ZMBmedia is a Baltimore based video production company providing online marketing videos a promotional content to high end clients including AAA and Merrill Shoe Company. We have been invited to the White House and the Senate floor to provide photography and video services and produced animations that display at the Philadelphia Eagles Lincoln Financial Field and the Philadelphia Flyers Wells Fargo Center. Backed by marketing experience from his employment with Dan Kennedy and Bill Glazer as the producer of NO B.S. Live TV and videographer for all of the GKIC (formerly known as Glazer-Kennedy Insider’s Circle) events and conferences, I have built a skill set of invaluable high converting marketing tactics that will allow you to see new leads, new clients and more customers. Using my marketing background and my experience as a cinematographer, I provide top-notch services to marketers nationwide including Bill Glazer, Dan Kennedy, Mara Glazer, Michael Lafido, Pat Mussieux, and many more. ZMBmedia has also provided services including promotional headshot photography, wedding and event photography, WebTV show production and more.   Zephan Moses Blaxberg is also the Author, of Life Re-Scripted (Available On Amazon) on this show 024   He is the Host of The Year of Purpose Podcast (Available on iTunes)   Zephan, tells us What Every Happy Person Has In Common   Why people take risks?   Reasons You Should Re-Write Your Story starting Today   Zephan says, over the past two and half years he has been travel hacking his way around the country*, couch-surfing in strangers homes and redesigning his story (to build a highly successful business and turning a dream life into a reality).   he also says that travel, exploring new places he says is only one of the ways you can live on purpose…   He works with amazing coaching clients who love what they’re creating in the world.   Zephan started from scratch and made $15,000 in his first six months after quitting his job…and close to $60,000 with a little elbow grease and patience (less than 2 years later)   He was able to “hack” over 25 FREE flights around the country and still run his business from the road (in fact, he booked just as much work on the road as he would at home)   Zephan has created a free course:   “Find Your Purpose in 8 Days“   so at the end of the interview, we will tell you how you can Check out Zephan’s course, remember he shows you the right way.   the next lesson a unique tactic that entrepreneurs use to generate millions in revenue…and he is going to tell us how to use it for your purpose driven life. He tells us the juicy, insider-secrets of lifestyle design (he says, there are many …and he promises to share several of them with you in on his podcast), but he needs you to do two things: so you will have to Listen Up today to find out what they are   A single tool that will change the way you approach life and tough decisions (I’ve adopted this from Elon Musk and it works wonders for every aspect of your life) & How you can apply this single tool to your life…     1) What one thing Contributes most to your success Personal Story – Tell us a little bit about your background and how it ties in to how you are helping people today. Tell us about the mission and vision for your company What are the reoccurring themes that you experience as an aspiring entrepreneur that you can summarize for the benefit of other aspiring, startups looking for help and resources to either startup, and grow a business or get experience as an intern or find a job. What do you think are the most common mistakes other startups or entrepreneurs or students interested in business make that delay or prevent their success? Can you give us some of the essential understandings entrepreneurs/students need to have the proper mindset to deal with the daily challenges they face? Where does the drive come from to be successful and to make a difference in this world. Tell us about your ACHIEVEMENTS Resources for other aspiring entrepreneurs to start their own business – from UD or other things you have used When did you discover you were a business leaders/that you wanted to help other members and be resourceful tells us about a challenging moment as a business leader / (owner or entrepreneur) Fast Round –  1) Best business advice that you have received / If you had a billboard and could put anything on it what would it be – 2) Next, the “inspirational book” which is sponsored by mitchellchadrow.com/audible – name a book that has helped you in either business family or life 3) What flaws have turned out to be strengths 4) App that you use to help you in business, family or life 5) A quote or mantra that you use to inspire and motivate 6) Less than $100 purchase that has impacted your life the most – 7) Fun fact: 8) Worse advice being given to young entrepreneurs today – 10) When you think of the word successful what first name comes to your mind 11) What kind of systems do you have in your life 12) Two years from now what are you doing?   How can people get in contact with you: What we learned today Write down stuff you always wanted to do for 30 days and circle those items that constantly come up. Make yourself a resource and become more resourceful. Develop an awareness and notice and receive those opportunities that present themselves to you. The show is sponsored by:   Books – I love books and so do our guests. Start your Free 30 day trial and get one free download with your free 30 day trial. Looking for special resources to help start a business, generate ideas or help gain employment there are premium resources at Website – Newsletter, Subscribe for Your Free Premium Resources iTunes – Provide an honest written review of the Listen Up Podcast in iTunes. Shopping – For all your shopping needs. Subscribe – thank you for subscribing to my podcast at So many lessons learned on today’s show 024 so check out the full show and all the links. To Listen Up to our last Show with Jeremiah Joseph De Lion and get the show notes and resource links. The post Motivational Speaker Zephan Moses Blaxberg Create Your Life on Purpose with Show 024 appeared first on Startup Entrepreneur Listenup Show.