Podcasts about marketing luxury

Joe welcomes Greg Rohl to the podcast. Greg has over 30 years of experience successfully marketing luxury products in a traditionally commodity-driven industry. Greg is now a coach and educator, helping professionals develop compelling storytelling abilities to connect the value of their premium offerings to customers' unmet needs. An expert in fighting commoditization, Greg co-authored the book "The Corporateneur Plan" along with his father Ken and Pamela Danziger. The book provides an actionable roadmap for aspiring entrepreneurs, drawing lessons from Ken's journey to building a successful luxury home business. In the conversation, Greg discusses his approach to marketing high-end products by crafting distinctive and persuasive narratives that resonate with customers' desires. He shares insights from "The Corporateneur Plan" on making the transition from a corporate career to entrepreneurship. The episode offers valuable advice for business leaders seeking to differentiate their brands, overcome commoditization, and achieve entrepreneurial success by following the proven "rules of the road" outlined in the book.

Between interest rates, low inventory, low transaction volume and the huge changes to compensation, these are turbulent times. There's a lot of downward pressure on the agent, and there's only one way to combat it. Raising our average sales price and breaking into higher price points.   Contrary to popular belief, anyone can break into luxury. You don't need to drive an exotic car, live in a mansion or have decades in real estate.   How do we define a luxury listing? What steps can we take to get into this niche and why is it critical to growth in this market?   In this episode, I'm joined by the luxury real estate guru, Michael LaFido. He shares simple steps you can take to become a high-end or luxury listing agent.   When you build a book of business, and you have a good reputation, you don't want to be lax in the way you look, but you don't have to dress to the nines if that's not you. -Michael LaFido    Three Things You'll Learn In This Episode    -Every market has high end or luxury listings  We often define luxury by a specific price point, but does it differ from state to state and city to city?   -Stay profitable in a down market  When transaction counts go down, how can agents maintain or increase their earnings?   -What the future holds for agents With pivotal legal rulings and changes at NAR, how can agents safeguard themselves from disruption?   Guest Bio    Michael LaFido is a real estate consultant, top-producing Realtor and author of “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. He is also the founder of the Marketing Luxury Group. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. For more information, head to https://luxurylistingspecialist.com.

What's up folks, today I have the pleasure of sitting down with Lucie De Antoni, Head of Marketing at Garantme.About Lucie Born and raised in France, Lucie got her start in event management before joining AirPlus International, the financial subsidiary of Lufthansa. At AirPlus she wore both marketing and communications hats, at local and global levels She stayed in the travel market moving over to HRS Group, an eComm company focused on hotels distribution where she got a taste of Growth marketing Recently she was Head of Global Marketing at Jenji, one of the leading expense management tools where she managed an international marketing team across various functions Lucie is also a Marketing Consultant working with early stage startups through Station F, the biggest startup incubator in France She's a mentor at Women in Tech network as well as WILLA supporting women and mixed teams Today she's Head of Marketing at Garantme, an insurtech focused on real estate agencies The Limits of AI in Taking Over Marketing JobsWhen Lucie was asked about the rapid advancements in AI and the looming question of whether it could entirely replace marketing roles, her answer was a measured one. Yes, AI is making waves in various industries, including marketing. It's great for automation and can handle a variety of tasks that were previously manual and time-consuming. But don't start thinking it's time for marketers to pack up their desks just yet.According to Lucie, the real barrier for AI lies in mimicking human creativity and emotional intelligence. Marketing isn't just about numbers and algorithms; it's also about connecting with people on an emotional level. You're telling stories, crafting narratives, and essentially understanding what makes your audience tick. And that's where AI falls short. As of now, AI lacks the ability to truly understand human emotions and to use that understanding to create compelling stories or campaigns.Lucie emphasized that this limitation is actually good news for marketers. It means that while some tasks might become automated, the core of what makes marketing genuinely effective—the human touch—is something that AI can't replicate yet. In her view, this complex blend of creativity and emotional insight is why marketers are still very much needed in the business landscape.Key Takeaway: AI can automate and streamline a lot, but it can't replicate human creativity and emotional intelligence. This limitation is less a setback and more a reaffirmation: the essential skills marketers bring are irreplaceable.The Future of AI in SEO and Content CreationWhen asked about new categories or areas in martech that excite her due to AI advancements, Lucie got straight to the point—SEO and content creation are the game-changers. Not just because they're trendy, but because they've been persistent challenges for marketers across industries, whether you're a startup or an enterprise. Lucie candidly shared her experience with SEO; it's a field where you think you've finally cracked the code, only to find out months later that your results are still lackluster for the amount of effort you've poured in.This is where AI, particularly natural language processing, is starting to rewrite the rules. According to Lucie, it's the technology's ability to produce high-quality, relevant, and personalized content at scale that's truly groundbreaking. Teams can now churn out market-matching content without the human resource bottleneck. It doesn't replace the human touch, but it does elevate it, allowing teams to focus more on strategy than menial tasks.But it's not just about churning out content. Lucie emphasized the role of AI in data-driven decision-making. With AI-powered tools, you're not just throwing stuff at the wall to see what sticks. You can now conduct market research, adapt your content strategy, and even adjust your editorial line. This is particularly invaluable in SEO, a field that's not just about numbers but also about understanding market dynamics, content quality, and the right toolsets.Lucie also made an interesting comparison between SEO and SEA/SEM. While SCA is primarily about numbers and budgets, SEO requires a more nuanced approach. It's not just what your competition is doing; it's also about the content you create and the tools you use. AI is now setting the stage for a much-needed evolution in SEO, enabling teams to be more effective and strategic.Key takeaway: Natural language processing through AI isn't just a 'nice-to-have' feature for your content and SEO strategies. It's become the edge that cuts through the noise, enabling not just automation but actual quality at scale. Forget the manual grind; AI allows you to adapt in real-time, revolutionizing the way you approach SEO from a problem to be solved to a game to be won.Elevating Data Literacy: A Marketer's Roadmap to SuccessWhen asked about the significance of data in today's martech landscape, Lucie doesn't hesitate to emphasize its pivotal role. AI, machine learning, automated lead scoring—none of these buzzwords matter if they're not grounded in solid data. But what does it mean to be truly data-literate in this space? For Lucie, it starts with internal alignment between the team and the overall objectives of the company. It's about asking the right questions, not just to your team but first to yourself. If you can't substantiate your marketing strategies with data, you can't expect to instill a culture of data-driven decision-making.There's no one-size-fits-all approach to data literacy. According to Lucie, the path depends on multiple factors, including the company's structure and the maturity level of the marketing department. Therefore, her first piece of advice for team leaders is straightforward: prove the importance of data-driven decisions to your team by asking the right questions yourself. Once that mindset is in place, the next steps involve setting clear marketing objectives and KPIs that are both specific and measurable.The mission doesn't stop with setting KPIs; it extends to continually scrutinizing them. As Lucie points out, SEO is a prime example where you could have a plethora of KPIs, but what's the point if you're not evaluating their relevance? Data literacy is not a static achievement; it's an ongoing dialogue that requires regularly reviewing and analyzing performance metrics to make real-time decisions that impact your business.Finally, Lucie encourages leaders to maintain an agile approach. A data-informed culture isn't rigid; it's adaptive. When a project takes an unexpected turn, don't be afraid to adjust your KPIs and your strategy. This flexibility not only fosters a data-driven mindset but also becomes a lesson your team will carry into their projects.Key Takeaway: Data literacy isn't about collecting KPIs for the sake of having numbers. It's about purposeful metrics that feed into agile decision-making. Being data-literate means you're not just gathering data, but you're agile enough to adapt your strategies based on that data. It's not a checkbox but an evolving skill, crucial for both individual projects and the overarching company strategy.SQL Skills in Marketing: Luxury or Necessity?When quizzed about whether SQL skills should be a staple in the marketer's skillset, Lucie offers a nuanced view. It's not about everyone on the team turning into SQL pros; it's about fostering specialized expertise. SQL and other data-query languages offer a gateway for some marketers to evolve into a new kind of expert within the team. Why? Because most in-house data teams are often too tied up with finance to focus on marketing. So, if you've got someone in your corner who can navigate SQL, you've got a leg up.In Lucie's experience, data teams are often spread thin, prioritizing departments like finance over marketing. When you foster SQL expertise within your marketing department, you're not just adding another tool to the kit; you're driving the entire team forward. No longer bound by the constraints or availability of in-house data experts, a marketing team with SQL knowledge can dig deep into the data that matters most to them, transforming strategies and outcomes.But let's be clear: lacking SQL expertise isn't a dead-end. If your team doesn't have these skills, it doesn't mean you're stuck. It just means you'll need to seek that expertise elsewhere. Maybe it's time to consider bringing in some new blood—people who possess these increasingly valuable skills.To Lucie, the ideal scenario is one where in-house marketing pros possess this expertise, liberating the team from the constant need to borrow time and skills from other departments. But even if SQL remains a foreign language to your team, the future still holds possibilities. With advancements in AI, the data landscape is changing, potentially making it easier for marketers to interact with data without becoming SQL literate.Key Takeaway: SQL skills may not be a must-have for every marketer, but they're far from a vanity metric. These skills can turn a marketer into a specialized asset, capable of driving the department forward in a data-centric world. Whether you build this expertise in-house or seek it externally, the ability to directly interact with data is becoming increasingly non-negotiable.The Intricacies of Attribution in Modern MarketingWhen asked about the role of attribution in marketing—specifically, should every marketer measure the true impact of their campaigns, not just vanity metrics—Lucie dived into the complexities that make this seemingly straightforward task anything but simple. The topic isn't new; it's been hounding marketers since the dawn of their careers. But the urgency for answers has only escalated. Lucie noted that measuring impact is vital for internal validation and strategic refinement. Without numbers, you can't demonstrate your value to stakeholders or make data-driven adjustments to your strategies.The challenge, Lucie pointed out, is that there's no one-size-fits-all method. It's contextual, depending on a variety of factors, from the company's focus to the industry norms. A requirement for any campaign, though, is to establish clear objectives and key performance indicators from the get-go. Lucie enforces this with her team, not because she's a stickler for rules, but because she believes it's foundational. "You need to understand why you're launching a project and why you're going to spend weeks, hours, whatever on it," Lucie insisted.The issue becomes further complicated in the fast-paced startup environment, where emergencies are frequent and quick launches are the norm. However, Lucie warned that knee-jerk marketing can backfire when it comes to long-term attribution analysis. If you rush into campaigns without first laying out your objectives and KPIs, you may later find yourself trying to retrofit your attribution models to make sense of data that was never correctly targeted.Lucie concluded by emphasizing the importance of working collaboratively across departments, especially with leadership. Attribution isn't just a marketing question; it's a company question. "One day, it will be on your table," Lucie cautioned. Planning ahead saves not just time and money but also, potentially, your motivation when the data starts pouring in and questions from the C-suite begin to multiply.Key Takeaway: Lucie urges marketers to be meticulous in campaign planning, set clear KPIs, and keep a long-term view for attribution metrics. The complexities of attribution require strategic foresight, cross-departmental collaboration, and a focus on hard numbers over vanity metrics.The Real Worth of Attribution for Small StartupsWhen asked about the value of attribution in marketing, especially for smaller startups, Lucie's perspective was as straightforward as it was nuanced. Yes, attribution is important, but the real issue is resource allocation. In her view, small startups should first assess if they have the internal bandwidth to effectively establish, operate, and monitor an attribution model.Lucie brings up a valid point about the multifaceted roles of marketers in smaller outfits. One marketer may wear multiple hats, dealing with everything from content creation to lead generation. In such resource-strapped conditions, diving deep into attribution models might not be the best use of time. She cites her experience managing B2B and B2C personas in her company in France. The approach to nurturing leads and generating them varies between these two segments, and so does the attribution model. The company was large enough to invest the time and effort into these distinctions, but a smaller team might struggle.Her advice leans on pragmatism: if your team is just you and maybe one other person, then perhaps there are other battles worth fighting first. Attribution in such a setting might become a quagmire you can't afford, both in time and resources. For Lucie, attribution is a topic to consider in-depth only when your team has grown large enough to sustain the mental and operational load it requires.In other words, Lucie suggests a sort of graduated approach to attribution: start simple, and as your team and resources grow, then advance into more complex systems. The key is to not let the pursuit of the perfect attribution model become a hindrance to executing on other critical aspects of the business.Key Takeaway: Attribution isn't a one-size-fits-all solution, especially for small startups. Before you go down that rabbit hole, consider whether you have the resources to both set up and sustain this kind of system. Sometimes, other battles are more worth your time.Why Startups and SMBs Are a Playground for Martech CreativityWhen Lucie was asked to weigh in on Scott Brinker's notion that startups and SMBs are fertile ground for martech innovation, she didn't hesitate: a resounding yes. For Lucie, startups and SMBs offer the freedom to build, experiment, and adapt. Unlike larger corporations, which often involve bureaucratic roadblocks, startups allow marketers to be agile and creative.The liberty to be experimental, Lucie points out, is priceless. She contrasts her experience in larger companies where decision-making often feels like a labyrinth. Even in a subsidiary with 1,500 employees, she found the layers of approval suffocating. Her creativity felt shackled, a far cry from the dynamic environment of smaller organizations. In startups, you're granted the space to "launch, to adjust, to measure, and then to adjust again and again." It's an iterative process that values creativity and experimentation, crucial traits for effective marketing.Lucie also highlights the size of teams at early-stage companies as a pivotal advantage. When you're part of a small team, you're inherently a multitasker. You learn by doing, and in doing so, you're enhancing your creativity. But she cautions that this kind of environment isn't for everyone; it's something "you need to decide with yourself."So while it may seem like larger organizations have the advantage of more substantial budgets and resources, don't underestimate the nimble flexibility and creative freedom that smaller companies offer. Lucie's experience indicates that if you're the type of marketer who wants to try, adapt, and learn continuously, then the startup ecosystem is where you'll thrive.Key Takeaway: Startups aren't just about bootstrapping and tight budgets; they're creative playgrounds for marketers who want to experiment and adapt without the cumbersome red tape found in larger organizations. Choose wisely based on what ignites your creativity.Overreliance on Martech Versus the Human TouchWhen Lucie was asked about the tech-obsessed state of modern martech and its impact on the human side of things, she pointed out a compelling dilemma. Sure, tech allows us to scale, personalize, and even automate processes. However, it's creating a dependency that can diminish human-to-human interactions. Lucie shared a revealing anecdote: she often finds herself turning to AI tools like ChatGPT for brainstorming, instead of engaging with her team. While it's convenient, she recognizes that it's not necessarily a win for the 'human' aspect of her job.Lucie also hints at an ironic twist. While technology promises efficiency and time-saving, it can ironically also consume more time than expected. Especially when you're trying to get a tool to do exactly what you want, you might end up missing the forest for the trees. The tech ends up dictating your agenda, pulling you away from strategic thinking or collaboration with your team.According to Lucie, finding balance starts with self-assessment. Before you dive into a new tool or platform, ask yourself two crucial questions: What exactly do you want to achieve with this technology, and what decisions would you rather make yourself? These questions can act as guideposts, helping you delineate between tasks that truly require human ingenuity and those that can be automated or assisted by technology.Her observations suggest that while the tools may be novel, the real challenge is age-old: balance. Just like in any other aspect of life, finding the right mix between automation and personal touch in martech is a journey. It involves not just understanding the capabilities of technology but also acknowledging and respecting your own skills.Key Takeaway: While technology offers incredible capabilities for scale and efficiency in martech, it can also serve as a crutch that diminishes human interaction and creativity. Striking a balance between the two is essential, and according to Lucie, that starts with asking yourself the right questions.Soft Skills vs. Tech Skills in the AI-Driven Marketing WorldWhen Lucie tackled the subject of empathy and emotional intelligence in an era overrun by AI and tech, she made no bones about it: Managing expectations is critical, especially if you're at the C-level. According to Lucie, you might be tempted to just tell your team, "ChatGPT can handle that," but the reality is, AI can only do so much. Honesty about what you can and can't do is key, whether you're dealing with the board or your marketing team.But what really got Lucie fired up was the value of soft skills like empathy and collaboration. You can always ramp up your technical chops, but emotional intelligence? That's a different animal. Lucie believes that some aspects of marketing—like content or communication—require a different level of empathy than, say, product marketing. Tech skills may get your foot in the door, but it's your emotional intelligence that allows you to understand and connect with the people in front of you, and that's not something you can pick up from a how-to guide or software tutorial.Interestingly, Lucie doesn't consider empathy something you can easily acquire or augment; it's either a part of you or it isn't. It's what distinguishes different kinds of expertise within marketing. Some roles might lean heavier on technical prowess, while others might prioritize the ability to connect and collaborate.In sum, the balancing act between hard and soft skills isn't just a trendy talking point; it's fundamental to succeeding in today's martech landscape. As Lucie sees it, that interplay is going to shape not only how we interact with technology but also how we interact with each other in a professional setting.Key Takeaway: In a world eager to automate, Lucie underscores that the truly irreplaceable aspects of marketing boil down to soft skills like empathy and collaboration. These aren't just 'nice-to-haves,' they're central to how we effectively do our jobs in a tech-saturated environment.Evolving Perspectives on Soft Skills in TechWhen asked about how soft skills have evolved throughout her career, especially in tech, Lucie was quick to point out that the conversation itself has changed. In her eyes, soft skills are not just a fad or a buzzword—they're recognized as essential, even in tech-centric roles. This recognition prompted Lucie to invest in active listening training, a choice she considers transformative for her approach to marketing projects.Listening isn't just hearing; it's about being present, asking the right questions, and valuing the perspective of the person talking. This change didn't just impact her; it also influenced the level of collaboration she achieved with her teams.Lucie also emphasized the power of mentorship, particularly among women in tech. Whether in the U.S. or France, Lucie believes mentorship offers invaluable, culture-specific insights that can't be found in any book or online course. It's not just about tools; it's about the depth and richness of lived experiences, collective wisdom, and yes, emotional intelligence. In Lucie's experience, mentorship has significantly adjusted her viewpoint on marketing projects and has even influenced her career trajectory.Lucie was clear that mentorship isn't about a one-way flow of information. The goal isn't just to absorb; it's to exchange, to engage emotionally, and to collaborate. It's this human-centric approach that makes you more than just a marketer but a well-rounded professional capable of understanding various cultural nuances and adjusting your strategies accordingly.In a world fixated on artificial intelligence and data-driven decision-making, Lucie brings us back to the irreplaceable power of human connection, of understanding and valuing the person across the table or on the other end of the Zoom call.Key Takeaway: Lucie's heavy emphasis on active listening and mentorship isn't a side-note; it's a roadmap for professionals in tech. The message is clear: AI can crunch numbers, but it can't mentor you, listen actively, or give you a fresh cultural perspective—those are skills you need to cultivate, and they're more valuable than any algorithm.The Harmony of Pursuing Passions and Setting PrioritiesWhen asked how she manages to stay happy and successful amid a diverse career and personal pursuits like yoga, Lucie didn't hesitate. Her personal motto revolves around doing what she loves—both professionally and personally. It's not about multitasking or 'hustle culture'; it's about introspection and alignment. When she encounters tasks she's not fond of, she pauses to evaluate why and strategize on how to turn it into a positive experience.Time management plays a crucial role, and Lucie doesn't treat it lightly. Gone are the days of working at 8 p.m. or 9 p.m. for tasks that can wait. Lucie has refined her skill of prioritizing tasks and identifying what truly matters at any given moment. This ability to sort the essential from the trivial has changed her approach to work and life balance.But it's not just about time; it's about people. Lucie highlights the impact of surrounding oneself with the right individuals, ones who support and enrich your journey. Relationships can serve as a pillar, bolstering your strengths and aiding you as you face challenges head-on.According to Lucie, crafting a fulfilling career is a blend of recognizing your strengths, facing challenges, and aligning your day-to-day choices with your values and aspirations.For Lucie, achieving happiness in her multifaceted life boils down to a simple, yet rich, formula: find the right people, balance priorities, and follow what brings you joy. These are not isolated elements but a cohesive package that fuels her daily motivation.Key Takeaway: Lucie's roadmap to happiness and success isn't about work-life 'balance' in the traditional sense. It's about work-life harmony, where your passions fuel your daily motivation, time management safeguards your well-being, and relationships enrich your journey.✌️--Intro music by Wowa via UnminusCover art created with Midjourney

From an average home to an ultra-luxury mansion, there are 5 buckets of listings agents can go after. For many of us, the idea of breaking into the luxury niche is intimidating as hell. Agents will wait years to take a higher price point listing, or worse - talk themselves out of opportunities because they don't think they can go for high net worth sellers. Breaking into luxury is a lot easier than we think. You don't have to live in a fancy zip code to become an authority in that niche. You don't have to live in a mansion, drive a Maserati or even be with a luxury brokerage.    We tend to overthink the luxury niche, but there's a lot of opportunities for the taking right in front of us. Ultimately, overthinking keeps us on the bench and away from the best opportunities.    How do we actually define a luxury property - is it anything that's a $1 million up? What steps can we take to go after luxury? Real estate agent, leader and luxury specialist, Michael La Fido shares how to break through the mindset barriers to selling luxury real estate.    Quotes    Generalists get paid, specialists get wealthy. -Michael LaFido   There's no easy button to break into luxury, but when agents continue to grow their knowledge, their confidence will grow. -Michael LaFido   Key Points     How to succeed from day 1 It's hard enough to get started and successful in real estate, even when you're full time from the jump. What really stands out about Michael is that he started part-time and did really well. Because he had the base income from his day job, he could put extra money towards coaching and marketing, which gave him a huge advantage.  Defining luxury  Many people think a luxury property is anything from $1 million up, but markets are so vastly different that what's considered luxury won't be the same. Luxury isn't just in the big pockets and big cities - it's all over the US. Michael's definition of luxury is a home that's 3x the average sale price, and then there's uber-luxury which is a home that's 10x the average sales price.    How to get your first luxury listing  In luxury listings, trust counts a lot more than experience. For upper price points sellers, their decisions will often be based on a referral. Getting more luxury listings is as simple as getting into that circle of trust and building solid relationships.    Guest Info   Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.   Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.  Michael, the founder of the Marketing Luxury Group, assists other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards.   Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.   For more information, head to https://luxurylistingspecialist.com/ and buy Michael's books here.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla

Helen McCabe-Young, senior vice president of marketing for Virtuoso, talks with James Shillinglaw of Insider Travel Report at this month's Virtuoso Travel Week in Las Vegas about how the luxury travel network is marketing the benefits of both its travel advisor members and preferred partners, using a series of dedicated So Virtuoso videos, a revamped Virtuoso magazine, new digital marketing and much more. For more information, visit www.virtuoso.com.  If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.

Today's guest is my bestie, Dr. Dionne Boyd! This episode is jammed packed with laughter and life gems.  Dionne and I talked about our deep sister bond, friendship, our life goals, and how the people in our lives helped us along the way.  Dionne brings her loveable energy to this conversation that has been 25 years in the making! So many stories, so little time. We go deep into her career, her big decisions, and what has set her soul on fire. Get ready your notebooks ready!Dr. Dionne Boyd  "The Money Chick" bio:Owner and CEO of Image Architects and Management, LLC in Atlanta GA, a Global Marketing Consulting and Coaching firm. She leads creative marketing strategies, strategic planning, Global Business, Marketing (Luxury is her niche), Brand development, Fashion Marketing, Packaging, and Product Placement. She also offers Personal Coaching services for Professional athletes, Young Professionals, and High-performance individuals looking to level up professionally. Her coaching services are available via referral only.Image Architects and Management also specializes in global education consulting. Dr Boyd is an education architect who designs classes, programs, curriculum, and lead workshops with other educators all over the world. She shares her expertise as she designs projects and teaches techniques to connect, excite, and engage with students.Find Dionne HereLinkedinInstagramWebsiteContact DayleNo 4 Design Studio SiteInstagram: @designstudio.no4Linkedin ProfileJoin my mailing list A Dose of Sunshine: Sign up Photo: Kelley Raye Podcast Location: The Lola

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. During our interview with Michael we chat about the his powerful transformation to transition into one of the most highly successful Luxury Realtors in his market!  This is an episode full of great action steps, powerful stories, and inspiring anecdotes to help you achieve success in your own life.  This is an episode you don't want to miss….

Thermador. Wolf. Dacor. Gaggenau. These luxury appliance brands need no introduction to the independent retailer, but how do you market them to your customers? On today's episode, we host the legendary John O'Halloran of Nationwide Marketing Group. Currently, O'Halloran is the Director of Luxury Appliance and for good reason. His resume in the luxury appliance goes back almost two decades and if there can be a resident expert in luxury appliances, O'Halloran is it. We chat why luxury appliances have not faired well in big box stores (hint: it's not for lack of trying), expectations for service of a luxury appliance and who should network with, the intention of the consumer, and how 2020 shifted the marketing landscape and what you need to do about it.

MindShare101's David Greenspan is joined by Top Producing Realtor & Founder of the Marketing Luxury Group  – Michael LaFidoThey discuss "luxury" listing, real estate content marketing, mindset, and more! .This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Jane Mackie, Senior Vice President of IHG® is a real person who understands one of the most memorable hotel brands in a luxury world.

Today on the show we discuss what levels our team will go to sell high end luxury homes, what 'nosy neighbors' are really looking for when your house goes up for sale, and later Princess Jen challenges our two HomeTeam4u Realtor guests, Katie Hines and Bill Grinde.

Michael LaFido,"Don't Be Afraid of Failure", Founder & CEO at Luxury Listing Specialist Designation (LUXE), shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #189 Michael LaFido has focused his career on the luxury real estate market for the last couple of decades. He has created unique marketing strategies to excel in this niche market which he speaks about during our conversation. More About Michael LaFido:  Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home. Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing' by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. Michael was awarded the 2019 MVP (Most Valued Partner) by “Who's Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael's methods “The New Standard” for marketing luxury homes today. About Michael Valdes:  Michael Valdes is the President of eXp Global. He is currently the only Latino President of a publicly traded real estate company in the country (Nasdaq: EXPI). In his first year of joining, he has led a team that has opened 12 countries in 12 months without ever getting on a plane which is a feat that has never been done in the industry. This model has successfully touched the lives of thousands of people across the globe and given them an opportunity to change their lives. Michael was the former Senior Vice President of Global Servicing for Realogy Corporation. In that role he oversaw the international servicing platform for all Realogy brands including Century 21, Coldwell Banker, ERA, Better Homes & Garden, Corcoran, Climb and Sotheby's International Realty in 113 countries. He had been with Realogy in a variety of roles for 15 years. Prior to that, Mr. Valdes was Director of Private Banking at Deutsche Bank for a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent. Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors. Additionally, he is a the Executive Chair of eXp Latino and former member of the Realogy Diversity Board as well as the Executive Chair of the ONE VOZ, Hispanic ERG. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness. Michael is also the host of "The Global Luxury Real Estate Mastermind" podcast which focuses on interviewing global leaders in the industry. It is currently distributed in over 90 countries and has over 10 million impressions. He is also a current member of the Forbes Real Estate Advisory Council. He currently resides in New York City and has a home in Miami.

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

The author of  “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury” gets you into shape to increase your average sale price and conversion stats. Ready to work? Let Coach LaFido guide you.

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

Deb chats with upcoming webinar guest Michael La Fido, author of “Luxury Listing Specialist” and “Marketing Luxury. ” Join us Feb 17 2021 when we host this creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) Sign up for How to Break into the Luxury...

In this episode Belinda Barker and Emma Winchurch-Beale, International Sales Director at The Washington Post discuss Marketing Luxury and Becoming a Pirate with Matteo Atti, EVP, Marketing and Innovation at Vista Jet.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, and The Smithsonian.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. In this episode you will hear Michael talk about how he went from knowing nothing to real estate to becoming one of the most successful realtors in the area. Michael also talks about the importance of thinking like a marketer no matter what industry you are in.

Episode Summary: Today, our guest has spoken nationally on the topic of marketing for luxury properties and has even created a luxury designation offered to interested realtors. Joining us is Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years. Michael shares his insights into the high-end luxury market and how it has been crucial to his success. In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael's background shaped his business decisions today. We also dive into Michael's luxury designation and some of the major myths about the luxury market! Top Takeaways:  Michael LaFido's Advice for New Agents “You hang out with nine top producers; you are bound to be the tenth. Who's in your inner circle, who are you learning from?” “Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. “ “I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill's podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19] “My tagline in my consulting business and my home-selling business, it's not the market; it's the marketing. I believe that the agent's job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42] Episode Highlights: [00:14] Intro [00:30] Meet Michael LaFido – The Luxury Real Estate Marketer [01:11] Born and Raised in the Chicago Area [01:49] Michael Jordan and the Cubs [03:46] Playing High School Sports [04:21] Playing College Football at Northern Michigan University [06:21] Different Mindset on Football Today [09:05] Becoming a Health and Physical Education Teacher [12:08] How Michael Got into Real Estate [14:27] Michael's Love of Inspiring and Educating Others [15:28] Driving Force in Getting into the Luxury Market [18:06] Luxury Designation [21:03] 5 Myths About the Luxury Market [23:42] The Importance of Positioning a Home [26:23] COVID-19's Impact on the Luxury Market [28:31] Michael's Advice for New Agents [29:26] Connect with Michael [30:12] Closing Thoughts [30:33] Outro Episode Notes:  Joining us today is Michael LaFido, author, consultant, and top-producing realtor for over twenty years. Michael was born and raised in the Chicago area and has lived in Wheaton, Illinois, just twenty-five miles west of downtown Chicago. In high school, Michael played many sports but fell in love with football, and It has been his sport of choice ever since. This led to him playing at a Division 2 school, Northern Michigan University playing the cornerback position.   Michael LaFido believes that there are many lessons to learn in sports and shares that his biggest mentors were high school football coaches. Michael graduated from Northern Michigan University with degrees in Health Education and Physical Education. Michael landed his first teaching job in 1998, where he taught health and physical education and was a freshmen football coach. Today, he still is coaching now for his children's football and baseball teams. During college, Michael had started his own summer deck cleaning business called Deck Reshine, where he made about as much in one summer as he did in the first year of teaching! Michael ended up getting the idea to get into real estate from a client who shared that he ran a real estate brokerage, and his best real estate agent was a teacher and a coach. Two months later, Michael had received his real estate license and, after a few years, became the second leading producer for the entire Midwest for Realty...

Do you want the inside running on how some of Australia’s most prestigious homes are marketed for sale? Would you like to know why sharing fees can help create a cohesive, one for all and all for one, culture in a team that sells together and not as individuals? In this episode of Elevate, Deborah…

To make more money with fewer deals, agents should be adding more high-end and luxury homes to their portfolios. Is now a good time to include properties at a higher price point in our portfolios and how can we represent them while so many people are unable to leave their homes? Should we be concerned about lowering our batting averages by including properties that are harder to sell? On this episode, Founder and Marketing Strategist at Marketing Luxury Group and host of the Luxury Listing Specialist podcast, Michael LaFido shares how to make more money with fewer deals.    Takeaways + Tactics  All agents should be diversifying their portfolios. Even now, in spite of uncertainties, it’s a good idea for agents to represent some high-end and luxury properties.    People are spending a lot more time at home now, and the only way they can look at properties is online. Cater to the luxury and high-end market by uploading high-quality photographs and videos that highlight strong points of the properties.    Stop worrying about maintaining a batting average. When dealing with properties at a higher price point, the commissions can help us cover leaner months just as much as selling more properties at a lower price point.    Subscribe on YouTube   Guest Bio Michael LaFido is the Founder and CEO of Luxury Listing Specialist Certification (LUXE), Founder and Marketing Strategist at Marketing Luxury Group, and the host of the Luxury Listing Specialist podcast. He is also the author of Luxury Listing Specialist, Outside The Box, and Marketing Luxury. His expertise in high-caliber marketing has led to him being highlighted  in Forbes and FOX News Chicago Business Hour, as well as being the featured cover story Crain’s Chicago Business.    To find out more about Michael, head to:https://michaellafido.com/ Luxurylistingpodcast.com facebook.com/luxurylistingspecialist  https://www.linkedin.com/in/mikelafido For a free once-off call with Greg, text him on 925 915 1978  To connect with Gene Volpe, head to genevolpe.com And if you’d like to find out how to become Micro Famous, head to Microfamouspodcast.com and microfamousbook.com

The most important skills when it comes to successfully selling luxury properties are branding and creating powerful marketing strategies tailored to each unique property. What is the process of determining the best marketing strategy for each luxury property? How do we play to our strengths? How do we build an authentic brand? On this episode, Markus Canter, Berkshire Hathaway luxury property director and co-founder and CEO of St. James + Canter Luxury Real Estate, shares on how we can reverse engineer the perfect marketing strategy for our luxury properties.  It’s important to analyze the best media to reach your buyer. --Markus Canter  Takeaways + Tactics:  California is the most sought after market. 82 out of the top 117 listed luxury properties in the country are located there.  When it comes to marketing luxury properties, it’s not about any exposure, it’s about the right kind of exposure targeted towards the buyer you want.  It’s important to establish yourself as a top agent in your demographic, become an expert, offer value and be the best at every level you’re working at. Give the white glove treatment to all your clients and you’ll become known for it. At the start of the show, Markus shared on what makes Los Angeles such a great market for real estate. Next, he talked about how to reverse engineer the thought process when you take on luxury properties, and the marketing strategy his team used for a property that Frank Sinatra once owned. We also talked about how to create quality video content.  We also discussed: How to play to your strengths The importance of being an authentic brand How to create a white glove experience for clients   Guest Bio  Markus is the co-founder and CEO of St. James + Canter Luxury Real Estate, and the head of company strategy and luxury business development. He is also the Luxury Properties Director and Founding Director at New Homes Division for Berkshire Hathaway HomeServices in Beverly Hills. Markus is well-known as a leader in representing buyers and sellers of luxury properties. For more information, send an email to markus@stjamescanter.com.

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.)

Deb chats with the author of the books “Luxury Listing Specialist” and “Marketing Luxury” and  creator of the nationally recognized luxury certification:  Luxury Listing Specialist (LUXE.) --- from Homes.com | Quality Leads, Faster Conversions. Interviews | Michael LaFido | Luxury Listing Specialist

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market. ***IN THIS EPISODE, YOU'LL DISCOVER*** • What an election year means for luxury real estate. • Why it’s important to hire a creative real estate agent. • How to determine if you’re in a slowing market. • Questions you should ask to determine what kind of market you’re in. • How to calculate “cumulative days on market” & why this number matters. • The importance of objectivity—whether you’re buying or selling. • What it means to have a true partnership with your agent. • Things you can do to have more creative marketing in a buyer’s market. • How to make your home stand out in the crowd. • Common mistakes made by sellers. • The power of first impressions. • Why you shouldn’t rush a listing to market. • One hidden benefit of open houses—even if nobody shows up. • How to have the best internet curb appeal. • Different types of property videos to consider. ***MEMORABLE QUOTES*** “In a buyer’s market, sellers have to do their due diligence and hire the best marketing agent available.” - Michael LaFido | “Hire an agent with a proven track record.” - Michael LaFido | “Come up with strategy so you don’t end up on the market for years.” - Rob Jensen | “Before you go live on the MLS, take the time to make sure you’re leaving a good first impression.” - Michael LaFido | “Days on market are toxic for a seller.” - Michael LaFido | “If you’re thinking about selling next year, start interviewing agents now.” - Michael LaFido | “Everyone’s first view of a house these days is online.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. ***GET IN TOUCH WITH MICHAEL LAFIDO*** Website: MarketingLuxuryGroup.com | Email: Michael@MarketingLuxuryGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

In this episode, Luci discusses: How to sell a luxury product Branding, marketing, and positioning a product Why she happily purchased a seven dollar donut Key Takeaways: There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers The seven dollar donut was successful because the company was able to create a niche Branding in a niche and how it works. "Discover who your ideal client is and market to them." — Luci Dumas Connect with Luci Dumas: Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers Website: and free eBook at  www.lucidumascoaching.com Email:   luci@lucidumas.com Show: The Profitable Photographer LinkedIn: linkedin.com/in/luci-dumas

While there are vast differences between what’s happening in the various high-end markets across the country, there are things that we can do to boost our sales regardless of our market. What is the state of high-end markets at the moment? How can staging and recommendations impact our probability of selling? How can we expand our pool of potential buyers? In this episode, Michael LaFido discusses what agents can do to maintain and grow their sales rate in a shifting high-end market. 7 out of 10 times there are things an agent could do that are within their control to position a home differently and more effectively. -Michael LaFido Three Things We Learned Dealing with open house objections We have to cover one main area of objection when it comes to high-end open houses, and that is security. By bringing on more people to host the open house with us, asking for viewers’ identification details and advising the seller to put away valuables, we can better ensure a low-risk open house. Growing our pool of potential buyers By encouraging our sellers to let their personal networks know that they’re selling, and by sending the same message to their neighbors, we can increase the amount of potential buyers for the property. We can motivate sellers and neighbors by explaining how this will give them some control over who their buyer and new neighbor is. Articulating recommendations without offending Being able to articulate our staging advice to sellers without offending them is very important. Instead of saying it in a way that comes across as our personal opinion, we should explain why it makes sense from a market research perspective and how it will help their house sell.   In order to keep our sales rates steady and growing in a shifting high-end market, we need to be able to advise sellers on how to best position their property so that it gets the most views, clicks, and eyeball traffic. When advising, we should be careful of how we articulate our recommendations so as not to offend, and so that they understand what changes will help their property sell. We can reach more potential buyers by using social media effectively and tapping into sellers’ personal networks. In this way, we can compensate for some of the more prominent shifts in our market.   Guest Bio Michael LaFido is a top-producing luxury Realtor®, a national trainer and a leading authority in luxury real estate with over seventeen years of experience in the industry. Astounding results from his pioneering methods have created tremendous demand for his consulting services, as well as his Marketing Luxury Expert Certification. Throughout his career, Michael has displayed the importance of superior marketing when positioning a home for sale versus traditional marketing methods. Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent homeowners by providing turnkey marketing services including lifestyle marketing, strategy, consultative, and PR services to help agents and owners sell luxury homes using his proven and repeatable strategies. Michael is the author of “Marketing Luxury”, the best-selling book “Cracking the Real Estate Code” and “Luxury Listing Specialist”. Michael’s marketing has been featured by numerous publications and media outlets. He is the founder and creator of the nationally recognized Marketing Luxury Expert Certification program (LUXE) for real estate agents, a nationally recognized leading authority in the real estate industry and is frequently asked to speak and present at national conventions. michael@marketingluxurygroup.com https://www.amazon.com/Luxury-Listing-Specialist-Book-Dominate/dp/1974582604 www.luxurylistingspecialist.com   www.luxuryspecialistgear.com    Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Our previous podcast guest Jim Remley's May 2016 webinar: Marketing Luxury Homes webinar was so popular we could not address all the many questions. So we invited him back for a short interview.

Our previous podcast guest Jim Remley’s May 2016 webinar: Marketing Luxury Homes webinar was so popular we could not address all the many questions. So we invited him back for a short interview. --- from Homes.com | Quality Leads, Faster Conversions. Interviews | Jim Remley | Marketing Luxury Homes

Best Selling Author, Jim Remley explains how to succeed in this most lucrative niche market. Our May 2016 webinar: Marketing Luxury Homes

Best Selling Author, Jim Remley explains how to succeed in this most lucrative niche market. Our May 2016 webinar: Marketing Luxury Homes --- from Homes.com | Quality Leads, Faster Conversions. Jim Remley | Marketing Luxury Homes

#THEDAILYREALpodcast Attaining & Marketing Luxury Listings. Local, National, International and Baby Boomer Marketing for Maximum Exposure!

Selling a luxury property can be overwhelming and stressful. In our latest episode we discuss marketing techniques and strategies your agent should be using when selling your luxury property.

Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist.  In today's episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.   In this episode, you'll learn.. Defining luxury homes The 4 price points in every market Limiting beliefs that agents have about selling luxury homes The first 3 things you would do if you were to move to a new market and wanted to dominate luxury Links and resources mentioned in this episode. MarketingLuxuryGroup.com LuxuryListingSpecialist.com To subscribe and rate & review visit one of the platforms below:   Follow Real Estate Success Rocks on:

Casey Margenau SUCCESS CALL ***Note: If you can not see the audio player above, REFRESH your browser and try again. . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. To download, right click the “Download” link below and “save as” to your computer. Download FULL Running Time: […]

Mike LaFido is a top-producing Realtor and real estate consultant with over 17 years of experience in the industry, He uses and teaches others in multiple industries how to use superior marketing instead of simply relying on "traditional marketing." He is the author of Marketing Luxury and Cracking The Real Estate Code, and is the founder of the Marketing Luxury Group. To get a copy of Mike's Ultimate Listing Blueprint, text “Blueprint” to 312-313-LUXE

Mike LaFido is a top-producing Realtor and real estate consultant with over 17 years of experience in the industry, He uses and teaches others in multiple industries how to use superior marketing instead of simply relying on "traditional marketing." He is the author of Marketing Luxury and Cracking The Real Estate Code, and is the founder of the Marketing Luxury Group. To get a copy of Mike's Ultimate Listing Blueprint, text “Blueprint” to 312-313-LUXE

Ready to move up to luxury listings? More importantly, are you ready to become the go-to luxury listing agent in your local market? Don't miss this podcast with luxury listing expert to get a wealth of actionable information you can put to use right away and turn yourself into a luxury listing specialist in your local real estate market. Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Michael LaFido is the author of the book "Marketing Luxury". Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including "lifestyle marketing', consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies. Michael also created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and is offered as Continuing Education (CE) for real estate agents in certain states. Join us as Michael shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by having his methods become "The New Standard" for marketing luxury homes today. Learn more about your ad choices. Visit megaphone.fm/adchoices