Podcast appearances and mentions of marian salzman

In this episode of The Speed of Culture, Matt Britton talks with Marian Salzman, SVP at Philip Morris International. Marian shares her insights on PMI's shift towards a smoke-free future, the transformational impact of AI in market research, and essential lessons from her fearless approach to career growth and innovation.Follow Suzy on Twitter: @AskSuzyBizFollow Marian Salzman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Marian Salzman is a celebrated global thought leader, trendspotter, and author credited with popularizing “metrosexuality” and helping launch the worldwide #GivingTuesday movement. Over three decades, she's guided top brands through cultural transformations and now serves as Senior Vice President at Philip Morris International, championing a smoke-free future. In her conversation with Ryan, Marian reveals the driving forces behind her 30th—and final—annual trends report, shining a light on the rising importance of “bite-sized delights” and proactive “life care.” She explores how fear can become a positive accelerant for growth, and why the pursuit of curiosity and courage must go hand in hand. Marian also shares insights on living more intentionally—from the resurgence of traditional rituals like tea time to finding personal refuge in a fast-paced digital world.

Join us on "The Art of Intellectual Hitchhiking & Trendspotting: A Journey to Discovery" with Marian Salzman.

In this episode, you'll learn:What is the role of the Chief Corporate Citizenship Officer?Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth EstateWhat is the Fifth Estate, and how do we leverage it?Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the book “The New Megatrends: Seeing Clearly in the Age of Disruption.” In 2018, she joined Phillip Morris as Senior Vice President of Global Communications to act as the spokesperson for them as they transitioned away from their power brand, Marlboro, towards a smoke-free future. In January of this year, she returned to the States from Switzerland to take on the role of Chief Corporate Citizenship Office. Prior to joining PMI, she served as CEO of Havas PR North America and, prior to that, CMO at Porter Novelli. On the show today, Alan and Marian talk about her responsibilities as Chief Corporate Citizenship Officer and key takeaways from a global survey she oversaw called Rethink Disruption: The Rise of the Fifth Estate. Marian helps us understand what the Fifth Estate is, how Alan fits into it, whether it's a good or bad thing, and how brands and marketers engage with it.Key Highlights:[01:40] The first person to do market research in cyberspace[03:55] Marian's career path[06:20] What is a Chief Corporate Citizenship Officer?[10:10] Rethink Disruption: The Rise of the Fifth Estate[13:15] The other four estates[16:15] Clarence, the dog, and the power of content creators [17:30] Trust, but verify.[18:20] So, is the Fifth Estate good or bad?[19:25] How can we engage with the Fifth Estate responsibly? [21:10] Two things that shaped who Marian is today[26:20] Advice to her younger self[26:30] Do online learning![28:10] Trends and subcultures to watch[30:20] Beware of fake news.Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Revisiting the 2022 Red Sky Predictions: Ep. 27 of Red Sky Fuel for Thought podcastWhat You'll Learn in This Episode:How some of our 2022 predictions are playing out What brand communicators and marketers should monitor heading into 2023Each February, we publish an annual Red Sky Predictions 2022 report that forecasts 10 fundamental trends shaping the integrated communications and PR landscape. It features the collective insight of Redsters from around the agency's global network and is intended to serve as a playbook for brand communicators and marketers to help make sense of the lessons the pandemic has taught us.In this month's episode, Red Havas' Linda Descano, CFA® is joined by fellow Redsters and agency leaders James Wright, Lisa Davidson, Lesley Sillaman and Matthew Thomas to discuss the current state of our 2022 predictions, including what has played out as anticipated and what in on our radar for the rest of the year heading into 2023.To start things off, James Wright, who is global CEO of Red Havas Group and global chairman of the Havas PR Global Collective, sets the scene for the current state of our 2022 predictions.“A lot of these predictions are coming to the fore in a big way,” says James. “With the unpredictable environment that we've been working and living in over the last couple of years, it can be challenging to come up with these types of predictions. But some of them have manifested themselves quite clearly in the last six months.”First up for discussion is our “Corporate Purpose or Bust” prediction, which focuses on the continued shifts in substance, style and tonality of brand communications to allow for deeper connections with consumers. “One of the biggest challenges for many of our clients is how to navigate around purpose and demonstrate it in a meaningful way,” says Matthew Thomas, executive director of corporate affairs for Red Havas Australia. “The social media conversation around major events is moving faster than some corporations can keep up with, which makes their communications feel a step behind or reactive. Fundamentally, it's about raising the profile of communications within organizations to demonstrate purpose in a period of significant change.”“Employees have been a big driver for the shift in corporate purpose," says James, referencing our “From Pledges to Progress” white paper. "Businesses have had to shift from communicating and demonstrating the 'why' of corporate purpose to demonstrating the 'how' of corporate purpose. The pressure and expectation for organizations to take a stand on key social issues has increased dramatically in recent years. Employees now expect that the companies that they work for and buy from have a purpose beyond their own profit.”“Companies also need to show an aptitude to act on their purpose very quickly,” says Lesley Sillaman, EVP. “You need to be purposeful with your purpose by determining which set of issues to stand for, where you have the right to engage, where you've earned a place in the conversation, and what is material to your business so you can speak up in a credible way with your audiences.”“It's about purpose built from the inside out, starting with employees and going outward,” says Lisa Davidson, managing director at Red Havas Health. “The companies that are genuinely invested in the issues they stand for, rather than only supporting issues as a means to an end for business purposes, will be the ones that succeed.”Next, our “Personnel Gets Personal” prediction is revisited. This prediction sees employees leveraging their voices to reshape the world of work as we know it — driving greater relevancy, meaning and value for workers personally. This trend was also explored in a recent PR Week Roundtable co-hosted by Red Havas, and is underscored by a recent ManpowerGroup survey which clearly indicated that workers want more choice, autonomy and consideration for their well-being, particularly around their mental health.“Through the pandemic, we've had to reimagine what the workplace is, how we interact with our teams and how you build culture and continue to be successful in that environment,” says James, who recently touched on this topic on the PRovoke Media podcast. “There's a rebalancing occurring between organizations and their employees as we go back into the office, because too much flexibility has created certain problems for the delivery and the outcomes that businesses are trying to deliver. The ability to be as flexible as you can is going to be vital as we move from this great resignation of the last few years, into the great reimagination of the workplace.”In many ways, moderator, Linda Descano, CFA, added, “On-site has become the new off-site, with employees using office time to drive connectivity, collaboration, and inspiration, while getting the bulk of their work completed at home.”“This has become a large conversation between employees and their employers, and some excellent ideas have come out of it,” says Lesley. “Even in our own agency, we've heard ideas from every level of employee to help us become a better place to work and establish a more productive environment while in the office.”“Patient Choice, Patient Voice” was another of our 2022 predictions, which focused on Big Pharma taking a human-first approach to addressing issues of health equity and inclusion. Red Havas recently touched on this topic at the PR Week Healthcare & Pharma Comms Summit + Awards.Lisa provides insight from her personal experience in the health sector: “Everyone is now a guru for their own health, so healthcare marketing is shifting from being purely creative to focusing more on the patient. We're seeing more programs that use inclusive messaging, a resurgence of experiential activations and collaborating with communities to help co-create solutions. Issues of inclusion and equity transcend everything — from the C-suite of pharma companies where decisions get made to clinical trial recruitment, and even building hospitals.”Linda points to various companies who have taken steps toward these initiatives, such as Johnson & Johnson's health, equity, and innovation challenge which enlists local communities to help create healthcare solutions for minority groups; GSK's inclusion of LGBTQ+ community members in its digital films and product messaging; AstraZeneca's commitment to increasing representation of BIPOC in its leadership ranks; and the American Society of Clinical Oncology and Association of Community Cancer Centers, which issued a call to boost participation rates among racial and ethnic minority groups who have been historically underrepresented in cancer studies.Finally, our guests discuss the “Experiential Retail Renaissance” prediction, which outlined the opportunity for brands to reimagine their brick-and-mortar shopping experience to complement e-commerce efforts to bring a brand more fully to life.“Whether it's in person or online, shared experiences are key to building lasting relationships between brands and audiences,” says James. “The online shopping experiences has changed and is on the rise with brands embracing a new form of brand experience for customers, and it feels like nothing is off limits now.”“We've seen many outstanding examples of brands bringing immersive, exciting, and loyal new experiences to consumers,” says Lesley. “Everybody wants an experience that is tailored to them, and they're all looking for different things out of their shopping experience. So, it gives brands an opportunity to create experiences that bring a different level of loyalty from consumers who aren't coming into a store to just make a transaction, but for an experience that makes them feel like part of the brand.”To close the discussion, James provides his takeaways for brand communicators and marketers heading into 2023.“It's more important than ever to understand your business' place in the world in terms of what you want to be known for and what you stand for,” says James. “The evolution of the 'S' in ESG has changed for organizations as they embrace social issues, labor standards, human rights, social dialogue, pay equity, diversity, and access to health care. All these areas have become much more important than ever before to employees, shareholders, and stakeholders, and it's here that businesses can find their own unfair advantage by positioning themselves in a way that makes them an attractive place to work and a brand that you want to be loyal to in the future.”The episode wraps with Red Havas VP of Content Ellen Mallernee Barnes and our Red Questionnaire guest Linda Descano, CFA®, (playing double duty this episode!) for a conversation spanning various topics, including her go-to travel destination (Machu Pichu, Peru), her favorite book (“The New Megatrends” by former Havas PR CEO, Marian Salzman), and how she would describe her job to a child (“I help tell stories about people, places and things using words pictures and music”).Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us!Also mentioned on this episode:·      “Red Sky Predictions” 2022 report·      “From Pledges to Progress” white paper·      PRovoke Media Podcast featuring James Wright·      PR Week Healthcare & Pharma Comms Summit + Awards·      PR Week: Employee Engagement Roundtable·      ManpowerGroup Employee Sentiment Survey·      “The New Megatrends” by Marian Salzman·      “The Agent” podcastFollow Red Havas for a daily dose of comms news: ·      Twitter·      Facebook·      Instagram·      LinkedInSubscribe: Don't forget to subscribe to the show using your favorite podcasting app. ·      iTunes·      SpotifyWhat did you love? What would you like to hear about next?Remember to rate and review today's show; we'd love to hear from you! 

Marian Salzman maps out a trajectory to 2038, a world where work is more transactional, neighborhoods take on a renewed importance, and chaos is the new normal. Watch this episode on YouTube: https://youtu.be/BdYcIBzovcw The New Megatrends: https://penguinrandomhouse.com/books/673398/the-new-megatrends-by-marian-salzman Follow Marian Salzman: https://twitter.com/mariansalzman | https://mariansalzman.com Follow Andrew Yang: https://twitter.com/andrewyang | https://forwardparty.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

I met with Marian Salzman, Senior Vice President, Communications at Philip Morris International, for a fireside chat at the Global Communication Summit in 2020. At PMI, her work is focused on designing a smoke-free future as the company embarks on its journey of transformation. She's also a trendspotter, a professional hobby as she calls it, and a much awarded public relations executive being listed in PRWeek's Global Power Book and as a PR News Top Woman in PR. Her most recent trends report is called Zoomsday Predictions

It's not easy to find the humor in a tumor, but that's exactly what our latest guest did! Join Steve and Paul for a conversation with Marian Salzman, senior vice president of communications at Philip Morris International, as she recounts her self-diagnosis of a benign brain tumor and her experience working with her doctors as a three-time brain tumor survivor. Humor played a major role in Marian's ability to not only survive but thrive. She also explains her role at PMI in educating smokers and potential smokers about the dangers of tobacco. It can't be easy trying to re-position a brand that's always been associated with cigarettes, but Marian's doing it and she's using the power of humor to lead the rest of the organization.

If you gathered some of the worlds top CEO's in one room, what would they say were the lessons they learned from the crisis we have been through over the last 18 months? What would they say about the future? In this episode, we speak with an executive coach/journalist who spoke with CEOs from all over the world to find out what they were thinking and, more importantly, what they were doing!. Interestingly, many of them identified the same challenges and opportunities that have emerged from the pandemic. From the book “Leaders in Lockdown: Inside stories of Covid-19 and the new world of business”, we not only explore what these leaders say, we try to use their messages to pave the way for the future..

If you gathered some of the worlds top CEO’s in one room, what would they say were the lessons they learned from the crisis we have been through over the last 18 months? What would they say about the future? In this episode, we speak with an executive coach/journalist who spoke with CEOs from all over the world to find out what they were thinking and, more importantly, what they were doing!. Interestingly, many of them identified the same challenges and opportunities that have emerged from the pandemic. From the book “Leaders in Lockdown: Inside stories of Covid-19 and the new world of business”, we not only explore what these leaders say, we try to use their messages to pave the way for the future..

Wie sich unsere Gesellschaft radikal verändert, welche neuen Werte nachhaltig Bestand haben und wie das die Kommunikationsindustrie neu definiert: Marian Salzman, Senior Vice President Global Communications bei Philip Morris International und global angesehene Trendanalystin, im Gespräch. HORIZONT-Erweiterung, der Podcast mit Tiefgang zu Medien-, Kommunikations- und Digitalthemen von HORIZONT.Dieser Podcast wird Ihnen präsentiert von Accenture Interactive, Österreichs führender Digitalagentur. 

Trend expert Marian Salzman discusses her report "Chaos is the New Normal" and talks about 2020 trends. Host: Jason Kelly. Producer: Doni Holloway. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Trend expert Marian Salzman discusses her report "Chaos is the New Normal" and talks about 2020 trends. Host: Jason Kelly. Producer: Doni Holloway.

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.     About Our Guest Marian Salzman, SVP, Global Communications, Philip Morris International (PMI) Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world's top five trendspotters and is among the world's most-awarded public relations executives. In recent years, she has been listed in PRWeek's Global Power Book and as a PR News Top Woman in PR. She is also the recipient of the She Runs It 2017 Changing the Game Award, has been inducted into the PRWeek Hall of Femme and Connecticut Women's Hall of Fame, and was on the Holmes Report Top Innovators List and on Business Insider's 25 Most Powerful PR People. In April 2018, Marian moved to Switzerland and embarked on her greatest challenge to date, heading global communications at Philip Morris International (PMI) as it embarks on its journey to build a smoke-free future. Charged with developing a proactive, multilayered communications program to accelerate PMI's vision, Marian is forging active and productive alliances with NGOs, advocacy groups, regulators and other parties involved in shaping the environment in which a smoke-free future can be realized. Since Marian took charge of global communications at PMI, she has made bold strategic moves to transform the function itself and how it sits within the company. Her goal: reintroduce PMI into, as she puts it, “civilized society” and engage that society in meaningful conversations about the future of tobacco. Reporting directly to Global CEO André Calantzopoulos, she is remaking the group—including directly overseeing a staff of almost 100 communications professionals based on three continents who are responsible for media relations, scientific engagement, content development, crisis management, internal communications, sponsorships and more. She is ensuring that PMI is positioned at the forefront of a new discussion about tobacco and the reduced-risk products (RRPs) available today and in development. Marian Salzman—A Globally Recognized Trendspotter Before joining PMI, Marian was CEO of Havas PR North America for nearly a decade, and chaired its global PR assets known as its PR Collective (networked but not a network). There, she reshaped the creative output, creating one of the most buzzed-about boutique agencies in North America and achieving top-five status at key U.S. and global awards shows. Marian also served on the Havas Worldwide general managers group and as co-chairman of the company's first international steering committee for its social media assets. In recognition of these efforts, she was named PRWeek's PR Professional of the Year for 2011. Prior to Havas PR, Marian was the chief marketing officer at both Porter Novelli and JWT Worldwide and the chief strategic officer at Euro RSCG Worldwide (Havas Creative). Her first international assignment was in the 1990s, as the Amsterdam-based lead of TBWA's Department of the Future. Marian was also an entrepreneur who launched American Dialogue (Cyberdialogue) focus groups in cyberspace back in the early 1990s, when the online world was seen as a place for geeks and oddballs, ultimately selling the company a few years later. Her business partner then was advertising agency legend Jay Chiat; ultimately, he appointed her Chiat/Day's first head of emerging media and consumer insights ahead of Chiat/Day merging with TBWA International.

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of… The post PR Masters Series Podcast, Episode #14 – Marian Salzman appeared first on .

“I am fearless about being rejected.” Marian Salzman ist eine faszinierende Frau. Aufgewachsen in einer kleinen Stadt in den USA war ihr schnell klar, dass sie ihr Leben dort nicht beenden wollte. Nach sieben Absagen von Ivy League Universitäten nahm sie die achte. Marian startete eine bemerkenswerte Karriere in der Agenturbranche, die sie zu Firmen wie Chiat Day, Young & Rubicam, J. Walter Thompson und zuletzt als Global Chairman von Havas Global PR Collective führte. Ihr Wechsel zu Philip Morris, wo sie heute globale Kommunikationschefin ist, fand weltweite Beachtung. Wir sprechen mit ihr über das Thema Alter und die Unterschiede im Umgang damit in den USA und Europa “Retirement is a european luxury.” Für junge Frauen, die am Anfang ihres Berufslebens stehen, hat sie eine klare Empfehlungen: “Stop thinking about starting a career.” Folge 127 unseres Podcast “On the Way to New Work” mit Marian Salzman, live vom Emotion Women´s Day 2019, hört Ihr ab Freitag um 6:00 Uhr auf allen gängigen Plattformen wie #SoundCloud, #iTunes und #Spotify SPOTIFY spotify.onthewaytonewwork.com SOUNDCLOUD soundcloud.com/onthewaytonewwork ITUNES itunes.onthewaytonewwork.com Und alle Buchtipps books.onthewaytonewwork.com mit Christoph Magnussen und Michael Trautmann

This week, Peter Switzer speaks to the chairman of Fitstop, Stuart Cook, the SVP of Global Communications for Philip Morris International, Marian Salzman, and the founder of payment platform Verrency, David Link.

Marian Salzman, CEO of Havas PR North America Introduction by Fran Matera, Public Relations Lab director and associate professor Listen to the podcast The post Trend Spotting as News Creation appeared first on Journalism in the Digital Age.

Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials

Marian Salzman is President of North American, Euro RSCG Worldwide PR. Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that andget her thoughts on PR, social engagement and more.

Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials

Marian Salzman is one of the top trendspotters in the world and President of Euro RSCG Worldwide PR. In this excerpt of the "Selling Your Business for More" telesummit with Marian Cook, Marian Salzman teaches us 'Trends That are Important When Selling a Business‘ . The entire telesummit is available at http://businesstransitionexperts.com/telesummit.For twenty-five years, Marian Cook has been a trusted advisor to the hundreds of owners and executives worldwide whom she has helped to improve business performance and value. She has worked globally with firms ranging in size from start-ups to Fortune 500 companies. She has helped them develop and execute their strategies, realize their goals, and maximize their businesses' valuations and their transitions to new ownership.

Marian Salzman is one of the top trendspotters in the world and President of Euro RSCG Worldwide PR. In this excerpt of the "Selling Your Business for More" telesummit with Marian Cook, Marian Salzman teaches us 'Social Media for Business Owners'. The entire telesummit is available at http://businesstransitionexperts.com/telesummitFor twenty-five years, Marian Cook has been a trusted advisor to the hundreds of owners and executives worldwide whom she has helped to improve business performance and value. She has worked globally with firms ranging in size from start-ups to Fortune 500 companies. She has helped them develop and execute their strategies, realize their goals, and maximize their businesses' valuations and their transitions to new ownership.

Marian Salzman is one of the top trendspotters in the world and President of Euro RSCG Worldwide PR. In this excerpt of the "Selling Your Business for More" telesummit with Marian Cook, Marian Salzman teaches us the finer points of  'Using Social Media to Sell a Business'. The entire telesummit is available at http://businesstransitionexperts.com/telesummit.For twenty-five years, Marian Cook has been a trusted advisor to the hundreds of owners and executives worldwide whom she has helped to improve business performance and value. She has worked globally with firms ranging in size from start-ups to Fortune 500 companies. She has helped them develop and execute their strategies, realize their goals, and maximize their businesses' valuations and their transitions to new ownership.