Podcast appearances and mentions of megan tamte

Initially, Megan Tamte did not think of herself as an entrepreneur, but after a disappointing shopping experience triggered a patient and faith-filled journey, she and her husband Mike launched—and now are Co-CEOs of—EVEREVE, a national chain of over 100 stores and a thriving ecommerce site as well. Recently, Megan sat down with GLS Executive Producer Lori Hermann to talk about her journey to launch EVEREVE, how she co-leads with her husband, and how she leverages her strengths as a learning leader to keep EVEREVE moving forward.  We hope you enjoy this engaging conversation.

As we continue our replay journey, I wanted to take us to a really important season 2 episode. I chatted with Megan Tamte, CEO of Evereve, a contemporary women's fashion brand with retail stores across the country.  She talks about the importance holding on to your dreams until they are fulfilled and never giving up. She also talks about how we can find meaning in average moments. Let's relisten together!

As we continue our replay journey, I wanted to take us to a really important season 2 episode. I chatted with Megan Tamte, CEO of Evereve, a contemporary women's fashion brand with retail stores across the country.  She talks about the importance holding on to your dreams until they are fulfilled and never giving up. She also talks about how we can find meaning in average moments. Let's relisten together!

Evereve's co-founder and co-CEO, Megan Tamte, joins me to discuss making new, very close friends later in life. And by later, we mean any time in adult life. We talked about how to reach out to potential friends, how to hear "no," how to say "no," reaching out to old friends, and real friends vs. deal friends. Megan also gave me some emergency fashion advice at the end.I recently saw a story on the Today Show about two women who traveled around the world together. They promised they would do this for their 80th birthdays. While I was interested in the framing of this story as two best friends making this commitment and keeping it, it was the line that said they'd been friends for 20 years that really got me excited. They met when they were 60! It is never too late to make new, close friends, but we need to be in the right frame of mind and right time of life to let those friendships soar. Megan and I discussed this new frame of mind and time of life. And Megan also stepped in with some much-needed fashion advice for me! Meet Megan TamteMegan Tamte is a visionary entrepreneur. Twenty-some years ago, a dressing room disaster inspired her to reimagine the women's shopping experience, and today, she's the co-founder, co-CEO , and Chief Brand Officer of EVEREVE, a contemporary fashion retailer with over one million customers, 100+ stores in 30+ states, a booming e-commerce business and a fast-growing subscription box service, Trendsend.When she's not leading EVEREVE with her co-CEO and husband, Mike, Megan is sharing her retail knowledge and expertise with aspiring entrepreneurs, and proudly serving four other organizations, as Board member of the Chicago-based Common Ground Foundation, a board member of Warners' Stellian & Jaxen Grey fellow Minnesota-based retailesr, and the Global Leadership Network. Megan recently joined a team that welcomes refugees to Minnesota through the organization, Arrive Ministries.Find Evereve on their site and Instagram! And Megan has a great Instagram account of her own. Let's connect over all things friendship! Here's my Substack newsletter about friendship & more Instagram Twitter JOIN the Dear Nina Facebook group Ask an anonymous question Next Virtual Book Club Meetings

Welcome BACK to The Twisted Sisters Podcast! We hope you had a FANTASTIC Holiday Season and are starting the New Year out with a BANG!! — unless you're from MN then we understand… we have been in Snowmageddon… it has been INSANE! So let's start this week out and pretend it's January 1st... Just kidding.. you don't need that fancy first week of January to get started on what your goals are! You can start ANYTIME!This is OUR first episode of 2023 and Allie thought… what a better way to start it out than with someone who hits close to home for her! She has been wanting to interview her personal business coach/mentor; Jen Mains!Jen is a wife to her husband, Jimmy, a mother of 4 adult children, she brings over 25 years of real estate experience, she has built and ran Top-Producing real estate teams, has served as a Team Leader of 3 different Keller Williams Market Centers, She has served top real estate professionals from coast to coast as a KW Maps Coach, KW Breakthrough Coach, KW Productivity Coach, AND a KW Mastery Agent Coach!! Jen coaches not just real estate agents, but other leading entrepreneurs as well. Looking for an AWESOME mentor? Look no further -- reach out to see if this avenue could work for you both.We dive deep into Jen's career and ask her questions regarding the real estate world, her family life, and how she finds the balance within it all. She gives you amazing advice on life, leading entrepreneurs, and running an office of over 200+ real estate agents!We also talk about an event she is hosting that is coming up on January 27th at PAIKKA in Saint Paul, MN. The event will feature Megan Tamte, Co-Founder/Co-CEO of EVEREVE!! Megan will share how reciprocity in relationships and serving others built a community within her business, allowing it to grow into a multi-million dollar business. She is an amazingly successful entrepreneur with a heart to pour into other women leaders!Get your tickets here: https://www.eventbrite.com/e/women-of-purpose-winter-event-tickets-487080740607?fbclid=IwAR0z-Tcscu3teb4aI0rZkxqBNZ6TZWkKCqMgfXzV_K2h3YMX6Xi-leE5-k8Looking to find the incredible Jen? Here is how to connect:JenMains@KW.com@MNWomenofPurpose@JenSandersMainsWe Also Talk AboutBeing A Woman In The Real Estate WorldWhat Books You Should Be ReadingLeading entrepreneurs vs your employeesAdvice to those looking to get into real estateRecruiting AgentsFamily Balance/Harmony within running a businessJoin Our Community:@The_Twisted Sisters PodcastThe Twisted Sisters Podcastwww.thetwistedsisterspodcast.com

“I felt like there must be other women like me, who were looking for contemporary fashion in a very curated setting,” says Megan Tamte, Founder and Co-CEO of EVEREVE. After a particularly negative experience in the dressing room of a clothing store, Megan began imagining a store where busy moms and their kids would be warmly welcomed and cared for while shopping for modern and versatile fashion. Seven years later, she realized the importance of following her dream, and sat down to write it into reality. This episode is full of takeaways, including: Why you should prioritize serving over selling to your community. The importance of checking in with your evolving customer base as well as being mindful of the future. The impact of hiring people who share your vision. Why fashion isn't frivolous but an act of self-care that can make you a better mom. Knowing your numbers and the importance figuring out why if you're not hitting them. In an era when retail is disappearing, Megan still strongly believes in the power of retail and EVEREVE remains a store-first business. People still love to touch, feel, and talk about the things they're buying. Eighteen years after opening its first location, EVEREVE has 100+ stores and takes in 300+ million in revenue. Come on in and meet Megan! Quotes • "The way I hit my numbers was never through selling, it was always through serving, and being really focused on the customer, using what we do well, and guiding her to what we think she's going to want, because she walked in the store, which is fashion, clothing, an outfit. Using it to serve her and not to sell to her." (31:45-32:09 | Megan) • “As a leader, I'm a hands-on relational CEO, I am our customer. I love being with our customers, I love talking to our customers, I love talking to our managers, I love relationships, I try on our clothes because we care so much about getting the product right.” (35:29-36:20 | Megan) • “I think the modern mom cares about her fashion. And she knows that taking care of your fashion isn't frivolous, it's actually part of wellness, it's part of taking care of herself.” (37:30-38:12 | Megan) Connect with Megan Tamte, Founder: Instagram EVEREVE | http://www.instagram.com/evereveofficial Instagram Megan | http://www.instagram.com/megantamte Website | http://www.evereve.com Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation. Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Use code FoundHer for 50% off your first month with both HiveCast and Fireside Podcast production and show notes provided by HiveCast.fm

What happens after your vision board or your professional milestones come to life? What if, after getting everything you asked for, you suddenly feel a void and a feeling of emptiness that you can't quite identify? That's what happened to our next guest, Megan Tamte, CEO of Evereve, a contemporary women's fashion brand with retail stores across the country. Prior to starting EVEREVE in 2004, Megan was a third-grade teacher turned stay-at-home mom with a love of fashion and entrepreneurship. In this episode, Megan shares how she found meaning in extraordinarily average moments. We go through Megan's journey, including how she held on to her dream for seven years and struggled to fit the title of CEO of her own company.Check out EVERVE here: evereve.com--Love the podcast? Please follow us or subscribe for FREE, rate, and leave us a review!Follow Liz on Instagram:@lizbohannon@ssekodesignsThis podcast is produced by Hueman Group Media. Follow us on @sincerelyhueman.--- Send in a voice message: https://anchor.fm/pluckingup/message Hosted on Acast. See acast.com/privacy for more information.

What happens after your vision board or your professional milestones come to life? What if, after getting everything you asked for, you suddenly feel a void and a feeling of emptiness that you can’t quite identify? That’s what happened to our next guest, Megan Tamte, CEO of Evereve, a contemporary women’s fashion brand with retail stores across the country. Prior to starting EVEREVE in 2004, Megan was a third-grade teacher turned stay-at-home mom with a love of fashion and entrepreneurship. In this episode, Megan shares how she found meaning in extraordinarily average moments. We go through Megan’s journey, including how she held on to her dream for seven years and struggled to fit the title of CEO of her own company. Check out EVERVE here: evereve.com -- Love the podcast? Please follow us or subscribe for FREE, rate, and leave us a review! Follow Liz on Instagram: @lizbohannon @ssekodesigns This podcast is produced by Hueman Group Media. Follow us on @sincerelyhueman. --- Send in a voice message: https://anchor.fm/pluckingup/message

Ever heard the story of the woman who went from school teacher to CEO and fashion icon?  Well, we have that exact story for you on this week's episode.  Meet Megan Tamte, co-founder and co-CEO of Evereve, a contemporary women's fashion brand with retail stores nationwide, a thriving e-commerce division and a fast-growing subscription styling box service called Trendsend.  You don't want to miss hearing her share her incredible story and the lessons she learned along the way. Show Notes: Evereve.com trendsend.com  

The SUCCESS Stories podcast takes you behind the scenes with the most successful authors, speakers, athletes, entrepreneurs, and other high achievers. You hear first-hand about their personal journey to the top. In this episode, you will hear from entrepreneur, Megan Tamte. Megan's business was built based on her interests, passions, and experiences as a young mother.  Listen as Megan explains how powerful your self-belief is and why it is important you listen to your self over others. Learn more about Megan's journey at www.success.com. 

November Episode #7

The Evereve Journey started in a women's dressing room in a San Fransico clothing store. A young mom by the name Megan Tamte felt overwhelmed and alone! This is not how a young mother should feel about her shopping experience. Megan knew that the clothing options for young moms were extremely limited and the experience was miserable for a mom toting around her children. She knew that this needed to change. She shared her vision with Mike Tamte. After much discussion, they decided to go for it. Mike tells how playing sports impacted his leadership and how he and Megan went from an idea to 90 stores. This is how he got here. Photo Credit-Glenn Stubb --- Support this podcast: https://anchor.fm/linklete/support

Entrepreneur and EVEREVE co-founder + co-CEO Megan Tamte has spent fifteen years building what is one of the fastest-growing women’s fashion brands in America today. Peek behind the curtain as she sits down with EVEREVE friends and family for stripped-down conversations on business, leadership and fashion.  

Today I talk with Megan Tamte who is the founder and Co-CEO of Evereve, a fashion brand she created because of a disastrous trip to the mall soon after having her baby. So she created a place for mothers to feel beautiful and special. Evereve’s tag line is “with heart,” we talk about how loving others is the most important part of their business. They hire people who love fashion but who love people more! We take leadership lessons and the “tiny behaviors” they teach their employees, and how we can train this behavior in our own life and pass it on to our children. These are ways we can see people the way they need to be seen. Simple behaviors like remembering a name or looking someone in the eyes and being genuinely concerned for others. She talks about teaching her kids about empathy, how they can think beyond themselves and see others as masterpieces. She has some amazing nuggets for parents about showing her kids that they are loved no matter what they do, or what they achieve. Instead of celebrating the accomplishments of her kids, she just celebrates who they are. Full show notes here: https://www.bestrongstory.com/be-love-podcast  

This week I am talking to Megan Tamte, co-founder of Evereve! Her story of going from teacher to CEO is truly fascinating. Making her dream turn into reality took lots of time and even more planning and strategy. She has some amazing advice on how to work on your dreams, stay relevant as a brick and mortar in 2019, and incorporate your faith and values in your business! Listen in as we talk about how she has crushed some pretty big goals in her business. I know you will be inspired to do the same! SHOW GUEST: Megan Tamte Find Evereve: On Facebook On Instagram Online Find Megan: On Instagram SHOW NOTES: Episode 67 | So You Want to Open Your Own Store/Boutique/Shop Do you want to learn more about things like having a social media strategy and staying relevant? If yes, my Inner Circle is the perfect place for you. The group only opens up a few times a year, but you can get on the waitlist now. The next time the doors are open, you will be the first to know!!! Email us at podcast@jenniferallwood.com if you have any questions or inquiries! CLICK HERE TO SUBSCRIBE TO MY PODCAST AND LEAVE A REVIEW!  

Best to the Nest is our podcast all about creating happy, healthy, beautiful homes that prepare us to fly. We have such a wonderful guest this week. Megan Tamte wanted to change the experience of clothes shopping for women and now owns a 150-million dollar company called Evereve. She shares her wisdom on how to build a company, nurture a family, and grow spiritually all at the same time. Evereve

Megan Tamte was a new mom who wanted help putting together fashionable outfits. A bad experience at a northern California boutique sparked the idea for Evereve, which is now a national women's specialty retail chain with 85 stores, a fast-growing e-commerce business and a subscription service called Trendsend. “I left the store crying," Tamte recalls of that fateful shopping experience more than 20 years ago. "I remember thinking, someone should create a retail concept that helped women like me who wanted help finding items that would fit their body type. I wanted clothing that was modern and versatile…and I wanted connection.” Five years later, in 2004, Megan and her husband Mike opened their first store in Edina, Minn., called Hot Mama. Their unique proposition: trendy fashion, warm service and a kid-friendly environment with toys in the fitting rooms so moms could take a moment for themselves. That boutique grew into Evereve, which now generates $120 million in annual revenue. In a wide-ranging conversation, the Tamtes explain how a detailed business plan set them up for success. They reveal why they changed their company name right as the brand was taking off. They talk about balancing parenthood and running a business together, about leading a brand that has grown far beyond their dreams, and about the future of retail. After the conversation with the Tamtes, we go Back to the Classroom with University of St. Thomas Opus College of Business digital marketing professor Gino Giovannelli, who shares tips on using social media to your brand’s advantage, as Evereve has done. And, from his own personal experience, Giovannelli highlights pros and cons of going into business with a spouse.

Today I talk with Megan Tamte who is the founder and Co-CEO of Evereve, a fashion brand she created because of a disastrous trip to the mall soon after having her baby. So she created a place for mothers to feel beautiful and special. Evereve’s tag line is “with heart,” we talk about how loving others is the most important part of their business. They hire people who love fashion but who love people more! We take leadership lessons and the “tiny behaviors” they teach their employees, and how we can train this behavior in our own life and pass it on to our children. These are ways we can see people the way they need to be seen. Simple behaviors like remembering a name or looking someone in the eyes and being genuinely concerned for others. She talks about teaching her kids about empathy, how they can think beyond themselves and see others as masterpieces. She has some amazing nuggets for parents about showing her kids that they are loved no matter what they do, or what they achieve. Instead of celebrating the accomplishments of her kids, she just celebrates who they are. Guess what ? Evereve’s new styling service TRENDSEND that is  shipped directly to your door is giving 20% to anyone who signs up for our newsletter. Sign up and get your first shipment for 20% off! Sign up for newsletter Your 20% off link will come within the hour after signing up for our Full show notes here: https://www.bestrongstory.com/be-love-podcast  

This episode is just like having coffee with some of Business Boutique's best friends! Get to know host of the Marketing Your Business podcast, Stu McLeran; creator of The Magic Brush and host of The Jennifer Allwood Show, Co-Founder and Co-CEO of EVEREVE, Megan Tamte;  Founder & CEO of Simplified, Emily Ley; and speaker and author of Remember God, Annie F. Downs. They'll answer your questions, and more! 5:18 What is the best strategy for social media marketing? 7:34 How do I get social media followers to convert into sales? 12:36 How do I get people excited enough about my product to buy? 20:48 What are some of the challenges to watch for and common mistakes people make in the growth process? 24:17 How do I stop feeling guilty charging for my services, and even more importantly, help my staff feel more comfortable talking about money with clients?   This podcast was recorded during our Business Boutique 2018 VIP Lunch in Nashville, TN. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

This episode is just like having coffee with some of Business Boutique’s best friends! Get to know host of the Marketing Your Business podcast, Stu McLeran; creator of The Magic Brush and host of The Jennifer Allwood Show, Co-Founder and Co-CEO of EVEREVE, Megan Tamte;  Founder & CEO of Simplified, Emily Ley; and speaker and author of Remember God, Annie F. Downs. They’ll answer your questions, and more! 5:18 What is the best strategy for social media marketing? 7:34 How do I get social media followers to convert into sales? 12:36 How do I get people excited enough about my product to buy? 20:48 What are some of the challenges to watch for and common mistakes people make in the growth process? 24:17 How do I stop feeling guilty charging for my services, and even more importantly, help my staff feel more comfortable talking about money with clients?   This podcast was recorded during our Business Boutique 2018 VIP Lunch in Nashville, TN. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

In November of 2004, Kimberly Ritzer walked into a little boutique during its opening week with one intention: congratulating the stranger behind the counter for being courageous enough to open her own business. What ensued was a lesson in celebrating each other's differences and strengths. The stranger behind the counter was Megan Tamte, a third-grade teacher turned stay at home mom, turned aspiring entrepreneur. Kimberly had been a Senior Designer of Owned Brand Product at Dayton's, Hudson's and Marshall Field's before she retired to be a stay at home mom.  In that small boutique, Megan and Kimberly bonded while creating a beautiful in-store experience that made women feel amazing. Three months later, along with the support of her husband Tim, Kimberly became business partners with Megan and Mike Tamte. Thus, starting Kimberly on a whole new, uncharted path as a partner in a small business… all while navigating life as the mom of a newborn and a 3-year-old. Together, with a whole bunch of awesome people, they have now opened 85 more stores across the country and built a business that is currently 100M. The retail stores are called EVEREVE and they are known for providing an amazing fashion and styling experience for women. They have also developed a thriving e-commerce business at Evereve.com and a subscription box service called Trendsend. Kimberly Ritzer holds a Bachelor of Science in Fashion Merchandising from North Dakota State University. Kimberly and Tim are the proud parents of two children: their daughter, Peyton (16) and their son, Roan (13). Show Highlights: There is an art and a science to the scaling of a business. -Kimberly RitzerThis was pivotal for us: we wrote down the behaviors that we organically practiced daily. -Kimberly RitzerOur behaviors were tied to a set of values, and they weren't just work values. They were values that we live out in our life–not our work life, but our life. -Kimberly RitzerWhen your heart is in the right place, everything falls into place and you can live your most authentic life. -Kimberly RitzerYou don't have to worry about competition when your people have the right values, when they're practicing the right behavior, and when it's based on life, not just sales. -Dan MooreYour team has to come with you to create change. -Kimberly RitzerThere's no one person who's going to pick you up and dust you off. You need to learn how to pick yourself up and fill your own bucket because no one else is going to do it for you. -Kimberly RitzerWhen in a rut, there are five points to go back to:1. Pray and spend time alone.2. Assemble a strong group of friends that will tell you the truth and love you no matter what.3. Develop a strong relationship with your spouse.4. Write down the top 5 things you've accomplished.5. Be an advocate for yourself. Kimberly's closing thoughts: What helps me deal with Mr. Mediocrity is the idea of committing to being a better version of myself than I was yesterday. It's turning me into someone I'm excited about becoming and I don't get so worried about what title I'm trying to have or if I'm hitting that specific goal. I'm much more worried about myself and what I can control. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

One of my favorite things about business is marketing, and I’m so excited because this week we’re diving into a marketing concept known as the unique selling proposition. What is a Unique Selling Proposition? It is one feature or benefit you want to highlight about your product or service. This concept dates back to the 1940s and was used to get people to switch from one brand to another. For examples of this, just Google “1940s soap advertisements,” and you’ll see some brands touting “lovelier skin” and others promising to “stop BO!” Don’t most soaps do both? Yes, but each brand chose to highlight a different feature of its soap. I’ve taught y’all about this before in many places, including my Business Boutique book, where I call it your unique position. It’s the angle you want to take in all of your marketing that lets your customers know why they need to buy from you. In Reality in Advertising, author Rosser Reeves explains the purpose of your unique selling proposition so well. He says, “Each advertisement must say to each reader: ‘Buy this product, for this specific benefit.’” He also says, “The proposition must be strong enough to move the masses.” Related: Ep. 52—Market Research: How to Know What Your Customers Want So focus on just one feature or benefit of your product—something you want to be known for that is strong enough to move the masses—and highlight that in all your marketing, even if that thing seems obvious. In fact, in this episode, I’ll tell you how my college professor taught our class how to sell a toaster by highlighting a feature as basic as its electric cord. But here’s another example. FedEx has an advertising campaign right now that grabs my attention every time I see the commercial. In the ad, you see a woman standing in her art studio waiting on a delivery. In another scene, a package is hand-delivered to an elderly man sitting in a nursing home cafeteria. Then there’s a little boy peering with wonder at a FedEx box in his living room. A voice-over asks, “What’s inside?” Then you see the artist, the senior and the little boy light up as they open their boxes—and the answer comes: “Possibilities.” Here FedEx reminds us that receiving a package in the mail is exciting! And if they’ve done their job right, maybe they’ve even convinced you that when you send or receive a parcel via FedEx, anything is possible. Doesn’t UPS offer a very similar service? Yep. If you use UPS for your shipping and handling, can you send and receive the same things and have it done in the same amount of time? Probably. But FedEx hooked me with their commercial because they chose to highlight the excitement that comes with anticipating a package. What result can you highlight about your business that will make your potential customers feel something? In this episode, I’ll challenge you to answer these questions about your business: What makes your product unique? What makes your services unique? Why should someone buy from you instead of your competition? If you don’t know the answers to these questions, you’re missing out on sales. You’re missing sales because if you don’t answer these questions in your marketing, your customers sure won’t know the answers, either! Claiming Your Unique Value Proposition Now, your unique selling proposition doesn’t have to be something unique to only you—in fact, it probably won’t be. My guest this week understands that and has marketed her business brilliantly. Megan Tamte is the co-founder and co-CEO of Evereve, a retail fashion and styling company and one of my favorite stores. Evereve’s tagline is “Dress like a mom.” Just think about that for a minute. How many stores and boutiques and online clothing companies sell clothes for women? How many sell for moms, specifically? There are probably thousands or even millions, right? But Megan chose to claim it. Her marketing lets people know that her store is the store that dresses moms. And as a result, Megan has grown Evereve into a multimillion-dollar business! In this episode, Megan and I talk about: How she came to the idea of claiming her unique position in her market How you can find an angle for your business and use it to your advantage How you can pursue the dream of being a good, Christian mom and a working woman How you can break free from the labels and limitations women put on themselves Megan addresses the tension so many of us feel between being present for our kids but also pursuing a business dream. I love her perspective on this: “One of the best gifts I could give my children was not being a mom who’s lying on the couch at night watching other peoples’ dreams come true but being a mom who was alive and passionate and happy.” Amen, sister! Answering Your Business Questions Like, “How Much Should I Pay Myself?” Y’all know one of my favorite parts of this podcast is hearing directly from you. So this week, I’m answering your business questions about money and social media. Don’t forget to give me a call on my new toll-free line at 844.944.1074. You might hear your question on a future episode! Starting Your Day with Gratitude I also challenge you to start every day with gratitude and to focus on your blessings. Your thoughts will direct your actions, and your actions will direct your results. Whatever you focus on increases, so focus on the positive—and expect the best for your life and your business. 1:21 How to Stand Out from Your Competition 22:00 Pursuing Your Dream and Building Your Brand with Megan Tamte 46:21 #AskChristyWright 58:36 Challenge: Start Every Day with Gratitude Get Christy's SWOT Analysis by filling out the form here! Sign up for the new 2019 Business Boutique Goal Planner waitlist at BusinessBoutique.com/Planner-Waitlist. To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

One of my favorite things about business is marketing, and I'm so excited because this week we're diving into a marketing concept known as the unique selling proposition. What is a Unique Selling Proposition? It is one feature or benefit you want to highlight about your product or service. This concept dates back to the 1940s and was used to get people to switch from one brand to another. For examples of this, just Google "1940s soap advertisements," and you'll see some brands touting "lovelier skin" and others promising to "stop BO!" Don't most soaps do both? Yes, but each brand chose to highlight a different feature of its soap. I've taught y'all about this before in many places, including my Business Boutique book, where I call it your unique position. It's the angle you want to take in all of your marketing that lets your customers know why they need to buy from you. In Reality in Advertising, author Rosser Reeves explains the purpose of your unique selling proposition so well. He says, "Each advertisement must say to each reader: 'Buy this product, for this specific benefit.'" He also says, "The proposition must be strong enough to move the masses." Related: Ep. 52-Market Research: How to Know What Your Customers Want So focus on just one feature or benefit of your product-something you want to be known for that is strong enough to move the masses-and highlight that in all your marketing, even if that thing seems obvious. In fact, in this episode, I'll tell you how my college professor taught our class how to sell a toaster by highlighting a feature as basic as its electric cord. But here's another example. FedEx has an advertising campaign right now that grabs my attention every time I see the commercial. In the ad, you see a woman standing in her art studio waiting on a delivery. In another scene, a package is hand-delivered to an elderly man sitting in a nursing home cafeteria. Then there's a little boy peering with wonder at a FedEx box in his living room. A voice-over asks, "What's inside?" Then you see the artist, the senior and the little boy light up as they open their boxes-and the answer comes: "Possibilities." Here FedEx reminds us that receiving a package in the mail is exciting! And if they've done their job right, maybe they've even convinced you that when you send or receive a parcel via FedEx, anything is possible. Doesn't UPS offer a very similar service? Yep. If you use UPS for your shipping and handling, can you send and receive the same things and have it done in the same amount of time? Probably. But FedEx hooked me with their commercial because they chose to highlight the excitement that comes with anticipating a package. What result can you highlight about your business that will make your potential customers feel something? In this episode, I'll challenge you to answer these questions about your business: What makes your product unique? What makes your services unique? Why should someone buy from you instead of your competition? If you don't know the answers to these questions, you're missing out on sales. You're missing sales because if you don't answer these questions in your marketing, your customers sure won't know the answers, either! Claiming Your Unique Value Proposition Now, your unique selling proposition doesn't have to be something unique to only you-in fact, it probably won't be. My guest this week understands that and has marketed her business brilliantly. Megan Tamte is the co-founder and co-CEO of Evereve, a retail fashion and styling company and one of my favorite stores. Evereve's tagline is "Dress like a mom." Just think about that for a minute. How many stores and boutiques and online clothing companies sell clothes for women? How many sell for moms, specifically? There are probably thousands or even millions, right? But Megan chose to claim it. Her marketing lets people know that...

CEO Megan Tamte of Evereve a women's clothing brand that offers a welcoming shopping experience to moms looking to enhance their style. She shares her story of how she turned her dreams, into reality. She and her husband own 86 retail locations across the U.S.  Tune in to see how she breaks down her day and uses her time management, along with a successful partnership with her husband to run a multi-million dollar enterprise.  She offers advice and real-life tools that any of us can apply to our daily routine, transforming a mundane life into abundance and creativity.   For more information visit www.evereve.com Instagram @evereveofficial

We’re having a party! On August 21 at the Evereve store, a contemporary fashion and styling company for women in Franklin, Tennessee, we are celebrating the release of Darlene’s new book Raising Great Girls! Combining Evereve, which provides a unique shopping experience for moms who want to feel good about themselves, with a book about moms raising confident and capable daughters felt like the perfect fit. To give you a little preview of what you will experience at this event, Darlene and Julie brought in two special ladies from the Evereve store, stylist Dorena Williamson, and store manager Shelley Kirkman, to chat about how moms can lose their sense of style during the crazy season of motherhood. Facing busyness, some days apathy, and even a mom’s changed body can create dread while shopping for yourself. Can someone say, “Amen!"? You'll get to know these ladies as they offer practical advice on finding your style while also sharing about what makes Evereve special. Megan Tamte (co-founder of Evereve) has said, “When you give so much to your family, just getting dressed can be a big win. As the fashion authority for moms, Evereve strives to empower you every day to pull on the jeans that make you look amazing and take a step forward, wherever you’re going.” If you’re near Franklin, TN on 8/21, join us at the launch party from 6-8PM at the Evereve store! It will be a night that Julie and Darlene celebrate the launch of Darlene’s new book (and will have them available for purchase at the event) and maybe do a little shopping too. RSVP here if you can come; we would love to meet you in person! If you can’t make the party, you can still grab Dar's book here! To learn more about Evereve, click here to find store locations or sign up for their Trendsend program! You can also follow them on their social media accounts and find inspiration to step up your style now! Click here to determine your body type as we discussed on the episode! We can’t end our show notes without giving you an opportunity to buy Dorena’s children’s books about the beauty of diversity in race and disabilities. We love them and believe you will too. You can get ColorFull here, and ThoughtFull will be released on 8/15/18! Viewing in an app? Full show notes here. Quote of the episode: "Dress shabbily and they remember the dress; dress impeccably and they remember the woman" Coco Chanel You will also want to go back and listen to our other show about fashion, just for the laugh! Rompers, Block Heels & the Man Bun — Love or Hate? – 005 Be sure to follow us on social media! Facebook Instagram Twitter Pinterest #gritandgracelife  

We’re having a party! On August 21 at the Evereve store, a contemporary fashion and styling company for women in Franklin, Tennessee, we are celebrating the release of Darlene’s new book Raising Great Girls! Combining Evereve, which provides a unique shopping experience for moms who want to feel good about themselves, with a book about moms raising confident and capable daughters felt like the perfect fit. To give you a little preview of what you will experience at this event, Darlene and Julie brought in two special ladies from the Evereve store, stylist Dorena Williamson, and store manager Shelley Kirkman, to chat about how moms can lose their sense of style during the crazy season of motherhood. Facing busyness, some days apathy, and even a mom’s changed body can create dread while shopping for yourself. Can someone say, “Amen!"? You'll get to know these ladies as they offer practical advice on finding your style while also sharing about what makes Evereve special. Megan Tamte (co-founder of Evereve) has said, “When you give so much to your family, just getting dressed can be a big win. As the fashion authority for moms, Evereve strives to empower you every day to pull on the jeans that make you look amazing and take a step forward, wherever you’re going.” If you’re near Franklin, TN on 8/21, join us at the launch party from 6-8PM at the Evereve store! It will be a night that Julie and Darlene celebrate the launch of Darlene’s new book (and will have them available for purchase at the event) and maybe do a little shopping too. RSVP here if you can come; we would love to meet you in person! If you can’t make the party, you can still grab Dar's book here! To learn more about Evereve, click here to find store locations or sign up for their Trendsend program! You can also follow them on their social media accounts and find inspiration to step up your style now! Click here to determine your body type as we discussed on the episode! We can’t end our show notes without giving you an opportunity to buy Dorena’s children’s books about the beauty of diversity in race and disabilities. We love them and believe you will too. You can get ColorFull here, and ThoughtFull will be released on 8/15/18! Viewing in an app? Full show notes here. Articles We Mentioned or Know You'll Love What to Wear When You Feel Less Confident Even though I have a passion for fashion, there are many (and I mean a whole lot of) days when I wear an old t-shirt and shorts with no makeup Read more Can You Start a Career Later in Life? Absolutely. Depending on whom you ask, being a stay at home mom can be: fulfilling, exhausting, joyful, mundane, and so on and so forth. Often times, it’s Read more Parenting Adult Children—The Great Shift of Motherhood There is a seismic shift that occurs somewhere between high school graduation and the “pay your own rent” season in every parent and child’s life. This human, who went from underfoot toddler to challenging teen, is suddenly out the Read more As a Mom, I Want You to Know This About Down Syndrome “We suspect the baby has a genetic abnormality that is causing the birth defects.” Right from the first suspicion that there were issues with the baby girl growing inside of me, the doctors switched from referring to my baby Read more Quote of the episode: "Dress shabbily and they remember the dress; dress impeccably and they remember the woman" Coco Chanel You will also want to go back and listen to our other show about fashion, just for the laugh! Rompers, Block Heels & the Man Bun — Love or Hate? – 005 Be sure to follow us on social media! Facebook Instagram Twitter Pinterest #gritandgracelife  

Today we get to spend time with Megan Tamte. Megan is the incredible CEO of Evereve, a women’s retail brand with 85 stores across the country. The company also has a new subscription styling service called Trendsend. Both Evereve and Trendsend are committed to serving women by  helping them feel beautiful and powerful and good about themselves! In this episode, Jessica and Megan get real about life as a working mom—and how women can reject the voices that tell them they aren’t enough and embrace their imperfectly courageous stories instead. Also, this week continues a special series of shows where Jessica takes us through the themes of her brand new book, “Imperfect Courage,” one chapter at a time!   Show Notes
-Order Imperfect Courage, Jessica's new book -Check out Noonday's new Fall Collection -Go to www.JessicaHonegger.com for updated info on her book tour, podcast, etc.  Also remember to subscribe to her email and get a discount code for Evereve!    Jessica's SocialInstagram Facebook Twitter Linkedin

Today on the Becoming Fearless podcast, meet Megan Tamte, Co-Founder and Co-CEO of Evereve, a women’s fashion and styling brand. Founded in Minneapolis, Evereve now has 85 stores across the country, a website, and a subscription box styling service called Trendsend. After having her daughter, Megan wanted to stay relevant and modern, but struggled to find a fashion brand that understood her life as a mom. After one particularly horrible shopping experience in 1997, Megan had an idea to start a fashion brand that would help moms feel beautiful and powerful, and make fashion easy and accessible. The idea grew, and in 2004, Evereve opened its first store. Join Annie and Megan as they talk nurturing dreams, listening to yourself, finding joy in your customers, creating successful behaviors, and being willing to evolve.

Today on the podcast I sit down with Co-CEO and Co-Founder of EVEREVE Megan Tamte. Megan was living her lifelong dream of motherhood but something was off. By listening to her heart and walking in faith she found the clarity and courage to pursue her lifelong dream. That dream is EVEREVE! If you're not familiar they are an incredible boutique with over 80 stores in the US. I hope you enjoy our conversation! SHOW NOTES: GET THE COZI APP- Cozi.com/Rachel Pre-order Your Copy of Girl, Wash Your Face- amzn.to/2qSzmjj EVEREVER: https://www.evereve.com Hug Your Customers by Jack Mitchell: http://amzn.to/2p4kLwE The Gifts of Imperfection by Brene Brown: http://amzn.to/2p4kLwE

It’s the most wonderful time of the year and amidst the swirl of shopping, cooking, traveling, parties and endless holiday activities—none of us have time to be asking the question…”whatever will I wear?” Looking good while doing all the holiday things doesn’t have to hard! Megan Tamte and Kristina Klockars, founders of the popular retail clothing store Evereve, have built their business on making fashion accessible to all women, catering specifically to moms who may struggle with a fashion world that seems less attainable while managing the demands of a family. Megan and Kristina have a passion for empowering women by de-mystifying the style process and by helping women choose clothes and accessories that fit their own personal style and body type. All their amazing fashion recommendations will be available through links in this podcast transcript at jenhatmaker.com/podcast!