Podcasts about your competition

IN this weekend's message Coach Bala talks about the key happy hormones that powers our Runners High Journey. He then begins with a provocative question - Who really is YOUR COMPETITION? and shares his POV for the same..

It's an idea that's a non-starter at many organizations: collaborating with a competitor. But Yale School of Management professor Barry Nalebuff says leaders who refuse to consider teaming up with other companies—even when there are clear mutual benefits—may be leaving value on the table. In this episode, you'll learn how companies like Apple, Ford, Google, and others have analyzed and capitalized on what Nalebuff calls “co-opetition” opportunities. You'll also learn how to think strategically about which tasks work well for these collaborations and how to mitigate your organization's risk through time-tested tools like contracts, performance guarantees, and conditional penalties. Key episode topics include: strategy, negotiation strategies, competitive strategies, co-opetition, collaboration. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR IdeaCast episode: When to Team Up with Your Competition (2020)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

(VIDEO PODCAST) Relationship building is great for voiceover success and for life! Sign up for our show takeaways, resources, and drink recipes before episodes air here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.speechlessvo.com/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for our exclusive membership to join us once per month for a live conversation and VO business therapy. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.speechlessvo.com/speechless-community⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE SPONSORS & AFFILIATE LINKS:  Please visit our sponsors! ⁠⁠VOICEOVERXTRA⁠⁠ ⁠⁠VOICEOVER RESOURCE GUIDE ⁠⁠ ⁠⁠GEORGETHE.TECH (10% OFF!)⁠⁠ RESOURCES mentioned in this episode: ⁠⁠⁠⁠Episode One! "Why Mingle with Your Competition?" Terry Berland Episode Andy Roth Episode CONTACT INFO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email: SpeechlessVO@gmail.com PRODUCTION CREDITS: Music: Rick Wilson Editing: Hamza Latif Written and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kim Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Natasha Marchewka⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production Assistant: Carolyn Robson

Winning is a book written by Jack Welch, former CEO of General Electric, which provides insights and advice on how to succeed in business and in life. The book is divided into four sections: Underneath It All, Your Company, Your Competition, and Tying Up Loose Ends. Underneath It All: In this section, Welch emphasizes the importance of building a strong corporate culture that values honesty, integrity, and transparency. He encourages leaders to hire people with the right values, create a sense of ownership among employees, and foster an environment of continuous learning and development. Your Company: Welch emphasizes the importance of defining a clear and compelling vision for the company and setting stretch goals that challenge the organization to continually improve. He encourages leaders to embrace change, take risks, and create a sense of urgency throughout the organization. Welch also stresses the importance of empowering employees and giving them the resources they need to succeed. Your Competition: In this section, Welch encourages leaders to study their competition, understand their strengths and weaknesses, and use that knowledge to create a winning strategy. He emphasizes the importance of being customer-focused, using technology to gain a competitive advantage, and constantly looking for ways to improve. Tying Up Loose Ends: In the final section, Welch discusses the importance of managing people effectively. He encourages leaders to give honest feedback, reward top performers, and address underperformance quickly. He also stresses the importance of building a diverse and inclusive organization that values different perspectives and experiences. Here are some of the most actionable insights from the book: Hire people based on their values, not just their skills and experience. Create a culture of openness and transparency, where employees are encouraged to speak up and share their ideas. Define a clear and compelling vision for the company, and set stretch goals to challenge the organization to continually improve. Embrace change and create a sense of urgency throughout the organization. Use technology to gain a competitive advantage, and constantly look for ways to improve. Empower employees and give them the resources they need to succeed. Give honest feedback, reward top performers, and address underperformance quickly. Build a diverse and inclusive organization that values different perspectives and experiences. About SkillDing.com You and I listen to podcasts for many reasons and listening to a podcast like this probably means you are looking to get insights about human psychology, motivation, persuasion, things like that. If you are here to learn, listening is not enough. In fact, that will get you ⅓ of the way there. You will understand the topic, that's the first part. The second part is to remember the most actionable content when you need it, what we call the moment of truth. And thirdly you need to find opportunities to deliberately practice and reflect on that practice. This episode has a suite of learning tools that you can use to help you do this. Just go to SkillDing.com and search for the title of this episode.

On the latest Cannabis Minority Report with Mike Lomuto: Benjamin Larson of Vertosa. Each week on the show, we highlight the journeys, successes, and challenges of Global Majority (aka Minority) leaders in our industry. Mike interviews a leader who has had to navigate innovatively and who believes in the potential that cannabis brings to the reshaping of our nation and communities. We also provide our take on select news stories, in particular how these stories impact diverse communities. In the news this week, from BeardBros, The Cannabis Community Must Come Together – Even with Your Competition, from MJBiz Daily, Metrc threatens to close accounts of Michigan cannabis firms over late payments, and in California annual cannabis sales fell in 2022 for the first time since adult-use launch. On this episode: Benjamin Larson is the CEO of Vertosa, the multi-state infusion technology company specializing in beverages and other fast-acting form factors. Prior to Vertosa, Mr. Larson co-founded Gateway Incubator, California's first business accelerator and co-working space dedicated to the emerging cannabis industry. He's a Director and Mentor at Founder Institute where he formerly managed global operations and helped expand the program into over 100 cities around the world. Mr. Larson is a host of the Marijuana Today podcast; a founding board member of the Cannabis Beverage Association and founding member of ATACH's Cannabis Beverage Council; and he was recently appointed to the Board for the National Cannabis Industry Association. Mr. Larson was a recipient of the San Francisco Business Times 40 Under 40 and was recognized by Forbes in 2022 as one of the 42 pioneers to watch in the green rush. We record live every Monday, on NCIA's LinkedIn Live, at 10am PT / 1PM ET. So be sure to tune in, as well as to subscribe on your favorite podcast platforms.

I'm not going to lie, when I started my business, I was super skeptical about joining LinkedIn as a business. I've since gotten into a good rhythm but this interview with Katie McKiever still reframed my perspective on how LinkedIn can be used for small businesses and entrepreneurs.   Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has specifically worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, she builds creative social media solutions for growing brands as a sought-after consultant.   She has single-handedly crafted tens of thousands of social media posts, brought tens of millions of impressions, and millions of dollars in earned media and direct business value through the content that she has created for brands' social media channels. Katie has trained hundreds of individuals in social media best practices.   * Join Katie's newsletter for all of the latest social updates: https://view.flodesk.com/pages/60c73326f10375026d7161f2 * Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemckiever Follow Katie on IG @katiemckiever   * Related episodes: 181. What Problem Do You REALLY Solve? 186. Out-value Your Competition 189. Can't Find Clients? You May Be Looking in the Wrong Places   * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

One of the barriers I often see to entrepreneurs unlocking their next level of success and confidence is embracing sales. Don't look at it as an obligation or something you HAVE to do. That's why I've brought Ashley Frank on the show today, to share how you can step into sales with a whole new mindset; without feeling sleazy or manipulative.   For over 15 years, Ashley has partnered with innovative global technology companies, including Salesforce, Google, and Merkle, helping them build and scale growth-focused organizations. Now his focus is helping entrepreneurs and business leaders develop high-growth cultures focused on the fundamental principles of selling, taking consistent action, and building meaningful relationships rather than quick wins.   When you're going into a conversation that has the potential to end in a sale, you shouldn't be going in solely with that intent. The goal is to help and serve and each conversation is an opportunity to do that. If you go into the day thinking "I just have to make a sale today," people will feel that and pick up on it. We're also talking about when to hire someone or outsource sales, and more importantly, when not to.   * Related episodes: 181. What Problem Do You REALLY Solve? 186. Out-value Your Competition 189. Can't Find Clients? You May Be Looking in the Wrong Places   * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Different authors write different ways, and have different relationships with their audiences, and those are all legitimate. - John Green The post S37E4 – Other Authors are Your Competition appeared first on Writing Roots.

Today we are talking about a fifth way to help you keep up with business trends, which is to Keep an Eye on Your Competition. Observing your competition doesn't necessarily mean following in their footsteps. In fact, some of the most successful companies stand out from the crowd by being innovative and not by doing what their competition is doing. However, it can still be beneficial to watch how other companies in your space are positioning themselves. You don't need special tools to monitor your competition. Simple web searches for news articles or keeping an eye on their website and social media, can give you all the information you need. By watching them, there may be current trends you are currently missing out on that you can take advantage of as soon as you discover them. Tune in tomorrow for a sixth way to help you keep up with business trends. Subscribe to my high-value business success tips and resources Blog https://www.accountabilitycoach.com/blog/) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. For more help with growing your business and accelerating your results, reach out to me today and schedule your complimentary consultation. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you. To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) - Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach) - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Stand Out from Your Competition and Attract Raving Fans A critical part of being a course creator and expert is standing out with your own unique voice—whether you're delivering your content via video or writing copy. In this episode we tackle how to make your writing voice uniquely you, so you can stand out from the rest. Did this inspire you to create your course? Grab my game plan to shortcut your online course efforts. Coursecreationboutique.com/gameplan

If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis.

Hi Cleaning Nation! Today on the podcast, we have Nash Oudit here to chat with Mike. Nash started ViraBusters Maid Service in Pittsburgh, Pennsylvania in October 2019. Listen in as he and Mike chat about what it looks like to hire a successful team that you can count on and that your clients are happy with.  2:24 Don't Compare Yourself to Your Competition  5:53 Don't Try to Hire Another Entrepreneur  12:49 Don't Compare Your Worst With Someone Else's Best Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

The Steve Jobs Paradigm - How To Beat Inflation and Your Competition!

On this episode of the Making Bank podcast, George Bryant talks about how to effectively build long-term relationships while marketing to customers. After enduring a lot of hardship, George entered the military at 17 and started cooking paleo meals and posting to social media, garnering a large following. From there, he launched a personal brand, a book, and now consults in what he calls “authentic marketing.” He believes relationships are stronger than algorithms and has found incredible success with this model. Listen to the episode to hear more about how your company can embrace authentic marketing, as well as incorporate the 7 successful principles of any business.   Listen to Josh and George discuss authentic marketing: George's Journey (3:07) After a traumatic childhood, George entered the military at 17, where he suffered physical and mental injuries. In order to learn to cook, he started making paleo meals and posting them online, eventually garnering a large audience. Since then, he has been an influencer, author, photographer, and business owner.  Authentic Marketing (11:13) George discusses how he defines marketing and how his approaches it. To him, relationships beat algorithms. If you feel you have a marketing problem, you probably have a relationship problem—with yourself, your people, or your customers. He delves into how impactful relationships and people can be. If you can build connections and trigger word-of-mouth marketing, you will see endless customer loyalty and growth. Cart Abandonment (19:25) We've all put items in a cart but haven't bought them. George talks about the difference in marketing strategies between reminding your customer of their items and offering them a gift instead. He breaks down how these two interactions impact the customer differently and illicit different responses.   Out-care Your Competition (24:10) George chats about how he converts cart abandoners into customers. He uses their questions and incorporates it into FAQs and other content. Additionally, he talks about how by showing care and treating your customers with respect, you will outpace your competition. Applying Digital Marketing to Real Life (27:11) George explains how absurd digital marketing has become. If we apply digital marketing strategies to real life, we as a culture would never allow them. So why are we doing them online? This disconnect makes for ineffective and efficient marketing. However, George believes that the best marketing goes beyond just the initial touch point. If you can appreciate connections and relationships with others, your marketing will take you much farther than simply berating someone to buy something. 7 Principles (31:41) There are 7 principles that if a company just follows a few of them, they will be set for life. He outlines them as: listen to what the customer wants, learn or serve in everything you do, build long-term relationships, have two-way conversations not one-way lectures, leave no one behind, make it personal if it can be, and remember that everyone matters whether they give you their credit card or not. Listen to the episode to hear George elaborate on these concepts. Links mentioned: Making Bank - Website https://mindofgeorge.com/about/ https://www.facebook.com/gbryant1103 https://www.instagram.com/itsgeorgebryant/?hl=en

On this episode of the Making Bank podcast, George Bryant talks about how to effectively build long-term relationships while marketing to customers. After enduring a lot of hardship, George entered the military at 17 and started cooking paleo meals and posting to social media, garnering a large following. From there, he launched a personal brand, a book, and now consults in what he calls “authentic marketing.” He believes relationships are stronger than algorithms and has found incredible success with this model. Listen to the episode to hear more about how your company can embrace authentic marketing, as well as incorporate the 7 successful principles of any business.   Listen to Josh and George discuss authentic marketing: George's Journey (3:07) After a traumatic childhood, George entered the military at 17, where he suffered physical and mental injuries. In order to learn to cook, he started making paleo meals and posting them online, eventually garnering a large audience. Since then, he has been an influencer, author, photographer, and business owner.  Authentic Marketing (11:13) George discusses how he defines marketing and how his approaches it. To him, relationships beat algorithms. If you feel you have a marketing problem, you probably have a relationship problem—with yourself, your people, or your customers. He delves into how impactful relationships and people can be. If you can build connections and trigger word-of-mouth marketing, you will see endless customer loyalty and growth. Cart Abandonment (19:25) We've all put items in a cart but haven't bought them. George talks about the difference in marketing strategies between reminding your customer of their items and offering them a gift instead. He breaks down how these two interactions impact the customer differently and illicit different responses.   Out-care Your Competition (24:10) George chats about how he converts cart abandoners into customers. He uses their questions and incorporates it into FAQs and other content. Additionally, he talks about how by showing care and treating your customers with respect, you will outpace your competition. Applying Digital Marketing to Real Life (27:11) George explains how absurd digital marketing has become. If we apply digital marketing strategies to real life, we as a culture would never allow them. So why are we doing them online? This disconnect makes for ineffective and efficient marketing. However, George believes that the best marketing goes beyond just the initial touch point. If you can appreciate connections and relationships with others, your marketing will take you much farther than simply berating someone to buy something. 7 Principles (31:41) There are 7 principles that if a company just follows a few of them, they will be set for life. He outlines them as: listen to what the customer wants, learn or serve in everything you do, build long-term relationships, have two-way conversations not one-way lectures, leave no one behind, make it personal if it can be, and remember that everyone matters whether they give you their credit card or not. Listen to the episode to hear George elaborate on these concepts. Links mentioned: Making Bank - Website https://mindofgeorge.com/about/ https://www.facebook.com/gbryant1103 https://www.instagram.com/itsgeorgebryant/?hl=en

Are there any naysayers in your life? Perhaps somebody who is discouraging you from wanting to pursue your goals and ambitions? Someone who sabotages your efforts to create a new habit or drop a bad habit?   This week's Uncaged Clinicians, David Bayliff will be talking about how to avoid allowing other people's negativity so you can set boundaries in order to protect yourself and prepare to become UNCAGED! He will touch on such topics as: Seek advice from people who walk into your path  Recognize people with different mindsets  Your Competition is You  P.S. Subscribe, rate, and review Here Now, are you ready to become UNCAGED?  Additional Resources: When you are ready…Here are ways that we can help you to grow your practice: 1. Grab a copy of our books. The Concierge PT Success Formula is your roadmap to a six-figure mobile physical therapy practice. The Winning Mindset for The Mobile Entrepreneur is the perfect complement to dominate your own mind in order to grow and scale your business: https://www.uncagedclinician.com/offers/ba8hem4N 2. Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229

In marketing, four weeks pass in the blink of an eye. It doesn't feel like enough time to productively complete a massive project, much less scale your agency or business to the next level. Ian Garlic talks with Mandi Ellefson, the Founder of Hands-Off CEO, about how she's able to help clients sell minimum $50k offers within four weeks. Mandi also discusses the importance of documenting client stories and milestones in order to improve your sales process. What You'll Learn:Stressed Out with Low Pay? Move on with this roadmap.Double Your Price Point with This 5-Step ProcessImproving Sales Using Client's Stories and MilestonesJump Ahead of Your Competition in the Early Stages (around 22 min)Identifying Your Potential for Half Million Dollar ResultsHow to Sell (at Least) $50k Offers in Four WeeksConnect with Mandi:LinkedInHands-Off CEOScale Your Agency with this RoadmapResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Delivering the Digital Restaurant teaches how to build a successful digital restaurant business that will survive and thrive into the future. Authors Meredith Sandland (@meresandland) and Carl Orsbourn (@carlorsbourn) were guests on the Digital Hospitality podcast to discuss what they learned while writing their must-read restaurant business book, Delivering the Digital Restaurant Your Roadmap to the Future of Food. ➤ ORDER THE BOOK: https://www.deliveringthedigitalrestaurant.com Three Takeaways From This Podcast Episode: https://youtu.be/Wgqlw9npU28   1. Monthly Services Make Daily Differences – There was a time when only corporate companies could afford access to digital innovations that optimized orders or operations. That time has passed. Regardless of your size or scale, consider implementing software or systems that might come with a monthly fee but will change your business for the better day after day.   2. Your Competition is Your Community – We are all in this together. By having conversations with the restaurants in your community and discussing trends in your industry, you can create a better food landscape for your city or neighborhood as a whole.   3. There's No Such Thing as Throwaway Content – With all the research that went into writing a book, Carl and Meredith still had 90 percent of their conversations scrapped from the final copy that hit Amazon. So, did they just discard it? Of course not! They will continue to share untold stories through their social platforms as should you.   When Carl Orsbourn and Meredith Sandland began writing their book, Delivering the Digital Restaurant: Your Road Map to the Future of Food, they didn't know how they'd finish it, but they knew why they had to. “Our 'why' is really about helping restaurants navigate this digital change,” beams Meredith Sandland on the Digital Hospitality podcast. “We are incredibly passionate about the magnitude of this change and want to see everyone successfully get through it and thrive because they have figured out how to master it.” As alluded, that change is seeing restaurants of every size, shape and scale embrace evolving technology to better serve their customer base and grow their business. For years, both Meredith Sandland and Carl Orsbourn have worked in different ends of the food industry, expanding brands such as Taco Bell and British Petroleum to a new world with new customers. “I was seeing the enormous level of change of better quality food in the gas station environment,” reflects Carl Orsbourn. “There's so much change happening, so many exciting things that really are only at the front of where I think this industry is going.” Meeting at ghost kitchen company Kitchen United, the co-workers turned co-authors were already on the cutting edge of where the food industry was headed in the 2020s. After years of working for big brands and joining forces at a start-up, both could see that change was imminent. However, no one knew just how much 2020 would expedite this dramatic digital shift. “Everything that's happening is really an existential crisis for the restaurant industry,” Meredith Sandland shares. “We started the book back before the pandemic when we thought this would all take three to five years to play out. Of course, the pandemic accelerated all of that and laid bare the digital divide.”   Digital Restaurants: Because of the rapid change the restaurant industry faced due to the Coronavirus pandemic, restaurants either adapted or closed during the tough and evolving times. Even for those businesses that are still standing, it's essential that they learn through their competition and peers to best adjust their strategy and tools for the good of the communities they serve. “It is critical to figure this out together,” notes Meredith. “When I think in particular of our local independent restaurants, the ones that are the fabric of our community that make ...

Anthony Iannarino, the founder of B2B Sales Coach & Consultancy, is recognized as one of the foremost thought leaders of value creation. Anthony's unique gift of powerful business acumen causes sales teams to gravitate to him, as they quickly see selling is a conversation and a lot easier than making it. Anthony's invaluable insight of how to leverage value in our highly commoditized world helps clients elevate their competitive disposition to drive more revenue and build better long-term client relationships. These results are achieved by the frameworks, tools, and methodologies Anthony has developed that sales leaders and sales teams find it highly easy to use and simple to apply. Anthony is also a bestselling author, as recognized by Amazon and USA Today. His newest release is Eat Their Lunch – Winning Customers Away from Your Competition. In 2017 he released The Lost Art of Closing – The Art of Winning the Ten Commitments That Drive Sales, and his first book in 2016 was The Only Sales Guide You'll Ever Need.

Anthony Iannarino is a writer, author, speaker, and a sales and leadership trainer. His primary work is in human effectiveness and transformation. Anthony publishes a blog post daily at www.thesalesblog.com, a practice he has kept for twelve years. He is the author of three bestselling books that are documenting a modern sales approach. His first book is The Only Sales Guide You'll Ever Need, a book that provides salespeople with a blueprint for success. His second book, The Lost Art of Closing: Winning the Ten Commitments that Drive Sales is a guide to effective client communications that allows salespeople to close deals faster. His third book, Eat Their Lunch: Winning Customers Away from Your Competition is the first book on displacing your competitors and winning new business. All three books are bestsellers and have been translated into 20 languages. In this interview, Anthony Iannarino shares exclusive insight about the following topics: 1 Why caring is the superpower in sales 2 How to adapt our sales approach in today's world 3 How to be a person that others gravitate towardsWith Brainz Podcast Host: Mark SephtonHope you'll enjoy the episode! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Do you feel like you're not reaching your full potential? Do you have a burning desire to achieve all your goals? Join Joseph Valente (CEO, Winner of The Apprentice) and Eric Partaker to discover some useful tips to change your life forever and lead you on the path to achieving your goals. KEY POINTSDream, Believe, Do it, Repeat - Don't let anybody tell you, you can't do something. If you decide to go for your goal, then it's going to happen. Don't listen to naysayers who don't believe in what you're capable of. Who Is Going To Lift You Higher? - We are constantly told ‘Be realistic, don't try and do that, don't be too ambitious, don't work too hard, don't try and overachieve.' If you surround yourself with people who don't believe in your goals, that is a road to failure. Connect The Dots -  All the resources, people, expertise, everything that you need to achieve already exists in the world. Your job is to connect your way to it.Learning Is A Gift! - Constantly be learning from other people. Listen to all different types of people, from business people, life coaches to monks. Take a piece from each of those people and create the best version of yourself.Anything Is Possible - Believe that anything is possible. Believe that you can speak anything into fruition. So many things going on in the world today seem unfathomable 50 years ago, but now they are the norm.Everything Is Impossible Until Somebody Does It! - If you are struggling to believe in yourself look around for inspiration of what has been done before then relate it to your life and go! If humans can fly a plane and make light come out of a lightbulb you can start your own business.Be Better Than You Were Yesterday - if you're  0.1% or 10% better than you were yesterday, then that is a step in the right direction. If you are always focused on being better than yesterday then that is constant improvementLook In The Mirror -That's Your Competition! - Forget about competing with those around you, compete with yourself, be better than who you were the day before. Believe In Yourself - Believe you can, or believe you can't, either way you're right. FREE EBOOKFree Digital Copy of my best selling book The 3 Alarms:https://www.ericpartaker.com/the3alarms Please rate and review my podcast here: https://ratethispodcast.com/eric

#305: ADHD & How Yoga Breath Can Switch It Off We all know someone with ADD or ADHD or the effects of that label. This can be a devastating issue for parents, teachers alike. What would happen if you could finally gain control? SPECIAL LINKS: 2 SPOTS FOR MY PRIVATE PERFORMANCE CIRCLE https://andymurphy.biz/connect FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy.biz Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design PodcastItunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  

#304 Krysti Slonaker, How To Use Your Body To Fire Up Your Brain  The Body, brain connection is something that is only just becoming a real truth and how entrepreneurs and high performers often overlook this. In this episode Krysti shares the science of how to get your mind on fire.   SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy.biz Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design PodcastItunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  

#303 Ari Meisel Productivity King (The Best of MBD) Welcome to another awesome episode of the best of Mindset By Design Podcast. You will love this episode as Ari is one of the top guys in the world at systems and making your life and business easy and more productive. Testimonials from people like Tony Robins, I am sure you will get a lot of this episode   SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy.biz Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design PodcastItunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  

#302: Why Social Media "Likes" Edit Our Memories & How To Stop It This new science study shows that not only are we addicted to brain chemicals from social media algorithm, it is also showing that the likes are changing how we remember. You need to know this! SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy.biz Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design PodcastItunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  

#301: Your Business Brain 10 Min Tune Up In this 10 minute mindset tune up, is a showcase of the LIVE you get access to free every Thursday. Today is about taking action and how to stay in mental control. SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and pasteInstagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy.biz/podcast  

Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. [00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest[05:13 – 09:10] The Story of Jane Technologies[09:11 – 19:22] E-Commerce in the Cannabis Industry[19:23 – 28:00] Cannabis and Technology[28:01 – 46:34] Be Steps Ahead from Your Competition. Be Part of the Jane Community.[46:35 – 53:12] I Heart Jane vs. Leafly[53:13 – 59:22] Brands That You Should Check Out! / Final Thoughts and Call to Action Socrates Rosenfeld is the Co-Founder and CEO of Jane Technologies. After leaving active duty in 2011 as a U.S. Army veteran and Apache helicopter commander, Socrates turned to cannabis to re-acclimate to civilian life. Because cannabis wasn’t legal at the time in Massachusetts, where he lived, he was forced to rely on the black market, where he couldn’t be sure about the quality of the cannabis he was buying. The frustration of that experience, coupled with the lack of access to cannabis for his fellow vets, led Socrates to co-found Jane Technologies with his brother Abraham.Jane launched in 2017 to provide an e-commerce solution for legal cannabis retailers. A big part of the platform is that customers can conveniently research and purchase cannabis products online. Currently, the company partners with over 1600 dispensaries in 31 states.Prior to starting Jane, Socrates was an associate at McKinsey & Company. He graduated from the United States Military Academy and earned an MBA in entrepreneurship from MIT.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiResources Mentioned:LeaflySanta Cruz Veterans AllianceWAMM PhytotherapiesJade NectarPapa & BarkleyFollow Socrates on LinkedIn. To learn more about Jane Technologies, visit their website at https://www.iheartjane.com/ or follow them on Instagram (@janecommunity)LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

#300: Why Procrastination is a Lie and How To Beat It Today Do you ever feel stuck? Even if you have a successful life and business, hitting the next level requires the next level of thinking, mental control and vision. Discover in this episode why I know Procrastination is not real, and how to get past it today.. SPECIAL LINKS: FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset What is The FireMind Formula Community? Mastermind. Mentoring. Training http://firemind.me/apply-for-firemind Chat About Coaching or Services https://andymurphy.biz/connect Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and pasteInstagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy .biz/podcast   copy and paste

Anthony Iannarino is the highly respected international speaker, bestselling author, entrepreneur, and sales leader behind The Sales Blog, an all-around sales platform that specializes in the planning and execution of complex B2B sales strategy. He is the founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Apart from being a top thought leader in sales strategy, he is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.Focusing on helping professionals of each business reach their full potential, Anthony discovered his talent for coaching in 2007 while he was growing the sales force of his second staffing firm and came into a realization that he could contribute greatly into the development of a company’s sales culture. From blogging about complex selling processes, he gravitated towards B2B companies facing challenges in sales force management and performance. As a result of his professional speaking, consulting, and workshop facilitation, he developed the trademarked methodology that has been proven instrumental in helping sales organizations achieve revenue goals. Anthony graduated Summa Cum Laude from Capital University, earning his BA in Political Science and English Literature. He also attended Capital University Law School and acquired Harvard’s version of an executive MBA from Harvard Business School, OPM. Anthony has published three books - The Only Sales Guide You'll Ever Need, The Lost Art of Closing: Winning the Ten Commitments That Drive Sales, and Eat Their Lunch: Winning Customers Away from Your Competition - available in all major bookstores. Grab a copy of his free eBook - How to Sell Without a Sales Manager by clicking this LINK.Find out more and reach out to Anthony Iannarino through the following links:Websites:https://thesalesblog.com/http://www.solutionsstaffing.com/LinkedIn - https://www.linkedin.com/in/iannarinoJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

#299: Subliminal Sales. Are You Influencing or Being Controlled?  This is a controversial topic. There are many levels of communication used by the best in the world. You either understand it and use it to help people, or it is being used on you and you are being controlled. Whether the media, peers or TV, you are always having your brain built to focus on what you want or what others want... Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and pasteInstagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy .biz/podcast   copy and paste

#298: Does HARSH Parenting Damage Your Kids Brain & Their Life? This is a BURNING topic that needs to be addressed in the world and especially in business. The question I ask, is what is the emotional driver pulling you forward each day? This neuroscience article I cover is eye opening and will make you think again at how you treat yourself and others... Ready To Out-think Your Competition? Step 1 Entrepreneur? FREE TODAY Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2: Apply For The FireMInd FormulaMastermind. Mentoring. Training http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind WebinarGet The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Grouphttps://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and pasteInstagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqUStitcher https://goo.gl/Xkdzi8Spotify https://spoti.fi/2END4zI For Other Platformshttps://andymurphy .biz/podcast   copy and paste

#297 5 Quotes From The Great Minds To Dream Big in 2021 We all need a little bit of motivation from time to time and we all need to learn from the amazing minds who have become before us. Here sit back and see how this applies to your business Ready To Out-think Your Competition? Step 1 Entrepreneur? Audio To Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2 Mastermind. Mentoring. Training = The Fire-Mind Formula http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind Webinar Get The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and paste Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqU Stitcher https://goo.gl/Xkdzi8 Spotify https://spoti.fi/2END4zI For Other Platforms https://andymurphy .biz/podcast   copy and paste

Motivation from Steve Jobs, Steven Hawking, Ghandi, Bill Hicks, Elon Musk, Michelangelo & My Grandma   We all need a bit of motivation from time to time and we can create this spike many different ways. One of the best is to be inspired by genius's that have come before us. Remember, people have been in growth mode thousands of year before we decided it was a thing. Enjoy!   Ready To Out-think Your Competition? Step 1 Entrepreneur? Audio To Ignite Your Brain & Be The Best Each Day https://firemind.me   Step 2 Mastermind. Mentoring. Training = The Fire-Mind Formula http://firemind.me/apply-for-firemind   Step 3 Watch The FireMind Webinar Get The Brain Science Technique You Need http://firemind.me/firemind-mastertraining   Step 4 FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset   Social Media LinkedIn https://www.linkedin.com/in/andymurphymindset Website https://andymurphy .biz Copy and paste Instagram https://www.instagram.com/andymurphymindset YouTube https://bit.ly/39Jj1Pb Mindset By Design Podcast Itunes https://goo.gl/3QfHqU Stitcher https://goo.gl/Xkdzi8 Spotify https://spoti.fi/2END4zI For Other Platforms https://andymurphy .biz/podcast   copy and paste

David Hancock walked away from mortgage banking and a massive salary after directly experiencing the power of a book on business growth.  David's passion shifted when he realized he wanted to help other people with the same secret weapon that Jay Conrad Levinson gave him in the late ‘90s. Jay, author of Guerilla Marketing, explained to David during coaching sessions that to win big clients and be in demand, he needed to write a book.   With said book written to help other mortgage bankers, David achieved massive success in mortgage banking. He was finally in demand with affluent clients.   TOP TAKEAWAY: A BOOK WILL GIVE YOU AUTHORITY AND MAKE YOU IN-DEMAND  David recalls that after writing his first book, amazing things began to happen. Less than a year later he doubled his fees and his income “all because of the power of the book.  “I was a recognized authority in the space. I didn't necessarily feel like the authority in this space. But the book gave me that authority. And sure enough, people who would never give me the time of day were begging to get on my calendar just as he predicted.”  The media began to call David on a regular basis, and at the height of the book's success he was interviewed weekly.  He then co-authored a book with Jay Conrad Levinson himself, Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition.  Meanwhile, David had experienced a taste of the power of a book, and the allure of mortgage banking began to fade. He was falling in love with the way books could transform a business, and with helping others on the same book writing journey. “It was very fulfilling and I ended up going all in.”  Going all in meant that David actually set up his own publishing company, Morgan James Publishing, in the early 2000s. He and his wife began working with entrepreneurs and business execs, getting them published without the pain points that accompanied traditional publishers.  CHOOSE YOUR PUBLISHING MODEL CAREFULLY  The phenomenal success of David's first book was wonderful and awful at the same time. David didn't enjoy the lack of control with a traditional publisher, and so with Morgan James he decided to create a hybrid publishing company that involves authors closely.    Even though Morgan James is a hybrid publisher, it's unlike other hybrids and has some unique aspects to its approach. For example, entrepreneur-authors are paid a small advance, but have to buy some of their books at wholesale prices. Authors need to be open to being cowshed and best practices around promotion and selling, as well.   In this episode, David goes over the pros and cons of various publishing models. He notes that while self-publishing may at first glance appear to be the most lucrative option for most entrepreneur-authors, this isn't necessarily the case. It's important to explore all the services a traditional or hybrid publisher can offer that bring in additional revenue. These include book store distribution, multiple e-book platforms, and foreign publishing options.   After 17 years in business, Morgan James is a respected publisher, having published more than 3000 books. It regularly releases around 200 books a year. Most are by entrepreneurs. The business has a small faith book division, and publishes a small number of fiction books each year.  Their very first bestseller was by Brendon Burchard, author of The Millionaire Messenger. Since then, Morgan James has been on the New York Times bestseller list about 29 times, and on USA Today's bestseller list more than 65 times. Last year alone they hit the Wall Street Journal's bestseller list 14 times!  “It's really exciting to see even in tough times how well the authors are doing with their books, and what a privilege it is to play in that space with him,” enthuses David.  Links    Twitter  LinkedIn  Instagram  MorganJamesPublishing.com  SUBSCRIBE TO PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts.   And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources.  Twitter  Youtube  Facebook.com  Linkedin.com  Instagram.com  Josh Steimle  Josh Steimle - LinkedIn  Josh Steimle's book: Chief Marketing Officers At Work

#295 10 Life Lessons of Joe Rogan (The Best Of MBD)   Welcome to another awesome episode of The Best Of Mindset By Design Podcast. Here by popular demand we look at someone who has influenced so many peoples thinking of my generation, by exposing different types of people to  people to different ways of thinking. From Martial arts, to quantum physics, to stand up comedy, UFO's and big foot, to podcasting and the media industry.  (Ready To Out-think Your Competition??) Step 1 Entrepreneur?Audio To Ignite Your Brain & Be The Best Each Day https://firemind.me Step 2 Mastermind. Mentoring. Training= The Fire-Mind Formula http://firemind.me/apply-for-firemind Step 3 Watch The FireMind Webinar  Get The Brain Science Technique You Need  http://firemind.me/firemind-mastertraining Step 4  FireMind Facebook Group https://www.facebook.com/groups/andymurphymindset   Social Media Instagram https://www.instagram.com/andymurphymindset Website https://andymurphy.biz LinkedIn https://www.linkedin.com/in/andymurphymindset YouTube https://bit.ly/39Jj1Pb Podcast Itunes https://goo.gl/3QfHqU Stitcher https://goo.gl/Xkdzi8 Spotify https://spoti.fi/2END4zI For Other Platforms  https://andymurphy.biz/podcast

#294: Jordan harbinger "The Original Podcast Gangster" (Best of MBD) Welcome to another episode of the Best Of Mindset By Design. Today is a real treat as Jordan is one of the first true high level podcasters and even started on Sirius, before it was called that... An amazing guy, you will love this episode, enjoy..!   (Ready To Out-think Your Competition??) STEP 1 ENTREPRENEUR? AUDIO TO IGNITE YOUR BRAIN & BEST YOU EACH DAY! https://firemind.me STEP 2 MASTERMIND. MENTORING. TRAINING = THE FIRE-MIND FORMULA.  http://firemind.me/apply-for-firemind STEP 3 DISCOVER THE CIRCUIT BREAKER TECHNIQUE http://firemind.me/firemind-mastertraining STEP 4 FIRE-MIND FACEBOOK GROUP https://www.facebook.com/groups/andymurphymindset   FOLLOW US ON SOCIAL Instagram https://www.instagram.com/andymurphymindset Website https://andymurphy.biz LinkedIn https://www.linkedin.com/in/andymurphymindset YouTube https://bit.ly/39Jj1Pb LISTEN TO THE PODCAST Itunes https://goo.gl/3QfHqU Stitcher https://goo.gl/Xkdzi8 Spotify https://spoti.fi/2END4zI FOR OTHER PLATFORMS https://andymurphy.biz/podcast

Join Tracy Wilson and Special Guest Marianne St Clair on today's UNLOCKED show and learn the pathway to sovereignty and having it all.#mefirstmovement, #sovereignwomen #Unlocked #TracyWilson #MarianneStClairHere are some of the highlights from this episode:What are the limitations of being 'We' focused?Embodiment is the fastest way to get grounded 2015 How to build your embodiment muscle27:25 What Holds People back?29:45 How can You Differentiate Yourself from Your Competition?39:04 How to Ward off Disease! 40:46 What's the one question you should be asking yourself to catapult success?As an internationally acclaimed muse and coach, Marianne St. Clair is an expert at leading women into Sovereignty through their bodies so they can live fully enlivened and Have It All.The Founder of the #MEFIRST Movement, She amplifies women's process of reclaiming their Sovereignty in all capacities - sexually, emotionally, financially, creatively, and relationally.Grab Tracy's new book- The She Myth: Redefining Women in BusinessThe She Myth: Redefining Women in Business - Kindle edition by Helm, Vickie, Wilson, Tracy. Religion & Spirituality Kindle eBooks @ Amazon.com.Website - www.mariannestclair.comNewly released podcast - https://sovereignwomen.buzzsprout.com/

(00:00-07:49): Headlines: Platypuses Glow Under Blacklight. We Have No Idea Why. San Diego Judge Allows Strip Clubs to Reopen While Churches Remain Closed. ‘The Next Jihad': Evangelical leader, rabbi warn about 'Christian genocide’ in Africa. Jerry Falwell Jr. and Wife Becki Falwell ranked Liberty University students they wanted to sleep with: report. It’s Time to Hunker Down. (07:49-25:15): We were joined by author and speaker, Becky Harling. She is the author of books such as “How to Listen So Your Kids Will Talk” and “Psalms for the Anxious Heart”. Her, Brian, and Ian discussed leadership, division in the church and among Christians, how we can practice empathy and help racial tensions, what it looks like to show respect when we disagree, and how we can bring calm to our chaotic world. Visit www.harlingleadership.com for more! (25:15-34:31): Emily McFarlan Miller and Roxanne Stone write “Amid Cries for Church Unity Post-Election, Some Christians Say ‘Not So Fast’” in Christians News Now. (35:31-44:23): James Wood writes “Does Knowing God Just Take Practice?” in the New Yorker. For both the faithful and the doubtful, the source of religious experience can seem mysterious. One anthropologist explores belief in more mundane terms—as a form of expertise. (44:23-53:41): Jo Saxton writes “Your Co-Workers Aren’t Your Competition” in Relevant Magazine. (53:41-1:02:40): We were joined by writer and pastor Joe Carter from McLean Bible Church. He wrote a compelling piece in The Gospel Coalition commemorating the 60th anniversary of Ruby Bridges being the first African-American child enrolled in a white school. Why is this important to recognize and remember today? (1:02:40-1:11:53): Lesli Whites writes “How to Trust God When You Can't See the Way” on BeliefNet. When the world is collapsing around you, it may be hard to see God’s goodness, but He is still present.See omnystudio.com/listener for privacy information.

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1461, we give you a step-by-step checklist for spying on your competition's marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: A Step-by-Step Checklist to Spying on Your Competition's Marketing.  [00:34] Hear why it is important to spy on your competition's marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That's it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today's Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Today we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below. Study your Competitors One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine. Promote Your USP If you have a look at your business competitors and notice that they all focus more on certain products and services then, you should have a look and see if there is anything that could be seen as your USP. You’ll want to promote this as best as you can to make your brand stand out. When it comes to promoting your services you will need to make sure you utilise Social media so you can create ads and use social media to push and promote your services. Make Your Prices Reasonable The next thing that you should do if you want your brand to stand out from the competition is to make sure you make your prices reasonable. If you make your prices affordable and reasonable then, you will find that more people will be inclined to use your services over others. Make sure not to drop your prices too low, of course, as this can affect your profit. Introduce Employee Benefits Raise Brand Ambassadors If you are wanting your business to be successful and stand out from others then, you will need your employees to do as much work as possible to take on new tasks and clients. To get your employees motivated to do more, you should consider introducing employee benefits to your team. Consider using an employee benefits platform in order to provide tailored benefits to your employees. You can also motivate them by hosting team days and setting goals in order to make your brand one that matters. See the benefits and roles of brand ambassadors. Follow Your Own Ideas To make your brand stand out and not look the same as your competition, it is important that you try and stick to your own ideas instead of copying others. This is because it will make your brand look different from the others in your industry. It will also be a lot more personal to you as it will be all your own creative ideas and not from others. Put a face on your company and use this to get some customers on board. Be different at all Cost Overall, there are a lot of different brands out there that you will need to compete with and you need to make sure that you stand out. Brand awareness is one of the key things you’ll need to focus on so don’t forget to put some strategies in place from the get-go. Do some competitor research and motivate your staff if you want to beat the competition and make your brand stand out.  Hopefully, all of our tips will help you to achieve that. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses The post How to Make Your Brand Stand Out from Your Competition appeared first on Bernard Kelvin Clive.

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone involved. So how do you think about content strategy in order to set yourself up for building trust, and then converting? Let's talk about that. Before we get going, I want to point out that, during changing times, we need to rest upon a firm foundation of values, no matter what's going on in the world. For this reason, we're focusing on the fundamentals: building trust through coherent branding and then developing that trust through a series of communications, via an email-based content strategy. Why Email? Right off the bat, email should be at the core of most content strategies. Here's why: You own your list. Unlike your Facebook page or Youtube account, you own your list, and it doesn't belong to anyone else. Email delivers the best analytics. You can know exactly who opened and clicked through, which is not something web analytics offers. It's a media channel. It's like creating your own magazine you get to advertise in, but you control all editorial content and put the "ads" where you want. Email allows you to measure and understand what your customer is doing at the individual level. In other words, where your website analytics only shows anonymized summary data, email shows you an email address and a name, including how they interacted with your content every month. If email is at the core of your inbound marketing mix, measuring all your returning customers and their interactions (perhaps together with your CRM), you now have the best data on those most valuable relationships (in other words, people who want to hear from you and who have said they want to hear from you). Gaining Trust with Content Trust gives you repeat customers and higher-value customers. In other words, better relationships. People who aren't trustworthy have to lower their prices. But if your customer likes and trusts you more than anyone else, you win and they win. Here are a few possible problems you might be solving by gaining trust. Your Competition is Untrustworthy You could find that building trust is especially important if: You are surrounded by competitors who are transactional – who see people as dollar signs and don't really care about having a relationship or building trust with your audience. And there is value in creating such a relationship – return customers are less costly to acquire and more fun to work with. If people are starved for trust, you could be the breath of fresh air they want. You're Post-Merger You can use email powerfully to build trust and engage your customers and other stakeholders after a merger or acquisition. Email gives you a chance to talk about the merger, even go into detail, and to address objections without rigid time constraints. In other words, you can talk to the people who said they want to hear from you and send them information to keep them in the loop. Because in a merger or acquisition, the last thing you want is for people to misunderstand. But if you're sharing information about everything you're doing, telling them what to think about it and why you're doing it, then your intentions become clear and believable. You're Entering a New Market A content marketing campaign is especially valuable when you're new to the market and people don't know you yet. They don't know what to think about you, they don't know your approach to business, and they don't know your character. A gradually growing email newsletter is a great way to help them to know how you think. You're Innovating Leaders in innovation are by nature teachers. They share their vision and paint a picture of the future. Even if you're just solving a problem in an innovative way, people need to understand how it works. If it's a service, they may need to understand a new workflow.

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone involved. So how do you think about content strategy in order to set yourself up for building trust, and then converting? Let's talk about that. Before we get going, I want to point out that, during changing times, we need to rest upon a firm foundation of values, no matter what's going on in the world. For this reason, we're focusing on the fundamentals: building trust through coherent branding and then developing that trust through a series of communications, via an email-based content strategy. Why Email? Right off the bat, email should be at the core of most content strategies. Here's why: You own your list. Unlike your Facebook page or Youtube account, you own your list, and it doesn't belong to anyone else. Email delivers the best analytics. You can know exactly who opened and clicked through, which is not something web analytics offers. It's a media channel. It's like creating your own magazine you get to advertise in, but you control all editorial content and put the "ads" where you want. Email allows you to measure and understand what your customer is doing at the individual level. In other words, where your website analytics only shows anonymized summary data, email shows you an email address and a name, including how they interacted with your content every month. If email is at the core of your inbound marketing mix, measuring all your returning customers and their interactions (perhaps together with your CRM), you now have the best data on those most valuable relationships (in other words, people who want to hear from you and who have said they want to hear from you). Gaining Trust Trust gives you repeat customers and higher-value customers. In other words, better relationships. People who aren't trustworthy have to lower their prices. But if your customer likes and trusts you more than anyone else, you win and they win. Here are a few possible problems you might be solving by gaining trust. Your Competition is Untrustworthy You could find that building trust is especially important if: You are surrounded by competitors who are transactional – who see people as dollar signs and don't really care about having a relationship or building trust with your audience. And there is value in creating such a relationship – return customers are less costly to acquire and more fun to work with. If people are starved for trust, you could be the breath of fresh air they want. You're Post-Merger You can use email powerfully to build trust and engage your customers and other stakeholders after a merger or acquisition. Email gives you a chance to talk about the merger, even go into detail, and to address objections without rigid time constraints. In other words, you can talk to the people who said they want to hear from you and send them information to keep them in the loop. Because in a merger or acquisition, the last thing you want is for people to misunderstand. But if you're sharing information about everything you're doing, telling them what to think about it and why you're doing it, then your intentions become clear and believable. You're Entering a New Market A content marketing campaign is especially valuable when you're new to the market and people don't know you yet. They don't know what to think about you, they don't know your approach to business, and they don't know your character. A gradually growing email newsletter is a great way to help them to know how you think. You're Innovating Leaders in innovation are by nature teachers. They share their vision and paint a picture of the future. Even if you're just solving a problem in an innovative way, people need to understand how it works. If it's a service, they may need to understand a new workflow. Think of a new app that lets you buy stocks with no transac...

Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino

The one class that changed my business is the IICRC House Cleaning Technician course, says Amber Starling. As CEO of Good Witch Cleaning, she says continuing education in cleaning surfaces and chemical safety is a smart move. We call it savvy. Training and certification set residential house cleaners above their counterparts without it. Today's #AskaHouseCleaner sponsor is Savvy Cleaner Training for house cleaners and maids. #SavvyCleaner #Cleaning *** CONNECT WITH AMBER STARLING *** WEBSITE – https://goodwitchcleaning.com FACEBOOK - https://www.facebook.com/GoodWitchCleaning/ *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** Introduction to the IICRC - NationalFloodSchool - https://youtu.be/npZKBDb-_FA About IICRC - TheIICRC - https://youtu.be/641IfE9lvHM 2019: A Year in Review | The IICRC - https://youtu.be/ZNbc3QdcPRs How to renew your IICRC Technician's certifications? -TheIICRC - https://youtu.be/9ePAIWZ8M3k How to become an IICRC Approved Instructor? - TheIICRC - https://youtu.be/P4FCQzwM1h4   *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. Competition Demystified: A Radically Simplified Approach to Business Strategy - https://amzn.to/32Hrhxg Eat Their Lunch: Winning Customers Away from Your Competition - https://amzn.to/39khZcO The Only Sales Guide You'll Ever Need - https://amzn.to/38gmDY7 People Buy You: The Real Secret to what Matters Most in Business - https://amzn.to/38dVFAx People Follow You: The Real Secret to What Matters Most in Leadership - https://amzn.to/2TqsnZO *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com  

HOW TO RESPOND TO “YOUR COMPETITION COSTS LESS THAN YOU” Clients and prospects will frequently say things like: -You COST too much. -Your fees are too high. -Your COMPETITION costs less than you. Where many go wrong is by improvising a response instead of following a DISCIPLINED PROCESS for handling objections. Most of the time a cost objection is actually a VALUE PERCEPTION PROBLEM. The cost is NEVER AN ISSUE when perceived VALUE is CLEAR and desired. There is a strategic decision you can make to set yourself apart so you don’t have to get stuck in a cost/price competition. WATCH the video to learn what your COMPETITIVE ADVANTAGE is and how you can simply and easily reposition “low cost” as a drawback rather than a benefit. ….. READ: Conversations: How to Manage Your Business Relationships One Conversation at a Time — Available now on Amazon http://a.co/d/7Ruhapu CONTACT: ivan@conversations.biz Conversations About Conversations - Episode 81 #conversationsaboutconversations

Housekeeping - Getting The Listing: 1) Most Important Fact in Selling 2) Get to the Price Right Away 3) Crucial Conversations 4) 5 Stages of Change (For Sellers) - Pre-Listing Interview: 1) Reasons 2) Fundamental Questions 3) Provide Idea of Homes Conditions 4) Your Marching Orders 5) Your Competition 6) FSBO 7) Have we missed anything? 8) 1 or 2 Call Process?

How do you deal with competition? Your Competition doesn’t have to be enemy. Please listen and share

In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File Brought to you by our sponsors LinkedIn and Swoogo The book: Eat Their Lunch What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever […] The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

If a sales genius just flies into town and wants to record with you, the only answer is yes.  Jeffrey and Jennifer struck while the iron is hot and Anthony Iannarino, author of The Sales Blog and Eat Their Lunch: Winning Customers Away from Your Competition comes to the Gitomer studios to speak on the world of sales as whole. This conversation is for sales people of all ages and skill levels as Anthony, Jeffrey and Jen talk about the do's and dont's of meeting the decision maker. Take notes as Anthony gives you the secret to making money in sales. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 05:48 - "I started doing things for people, instead of doing things for people" - Anthony Iannarino on when things changed for him in sales 09:14 - What are Anthony's 4 levels of value creation 15:56 - Anthony's tips for getting the first meeting with the decision maker 20:10 - What does Anthony believe are some of the habits that sales people should break? 24:50 - Why Anthony believes it's important to be a 52% subject matter expert   More on today's guest Anthony Iannarino is a man who wants to help individuals who don't have access to professional training or development through their companies or those want to pursue their own personal and professional growth. Anthony is also an Adjunct Faculty member at Capital University's School of Management and Leadership where I teach Personal Selling, Social Media Marketing, and Persuasive Marketing in the MBA program.  FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.   Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Sales, Competition, Creative, Leadership, Accountability   Summary   Does the creative plane deny there being such a thing as competition? We'll look at that in our Thought of the Day. And in our interview segment, Anthony Iannarino looks at operating on the creative plane of sales when it comes to competition. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A powerful reminder from Wallace D. Wattles' 1910 classic, The Science of Getting Rich, to operate on the “creative plane” rather than on the “competitive plane.” Why it is indeed important to understand your competition. The difference between focusing on your competition and being aware of them.   Interview with Anthony Iannarino   You'll discover:   What it means to create compelling differentiated value. Practical ways to develop a competitive advantage. The difference between a red ocean strategy and a blue ocean strategy. The biggest obstacles to competitive displacement. The biggest mistake salespeople make when pursuing a new account. How to offer value to your potential client in your first meeting. The difference between the CEO of the problem and the CEO of the company. How Anthony's OutBound 2019 event can help salespeople and sales managers. The link between leadership and accountability. Click to Tweet   #Competition is healthy. It means that it's a contest to see who can innovate, who can create the greatest value, and who can take better care of the customer. Everyone benefits from it. @iannarino #sales The CEO of the problem is the highest-level person who actually cares about the results you can help them produce. @iannarino #leadership Leadership is taking #accountability for producing a result. @iannarino   Interview Links   TheSalesBlog.com OutBound 2019 (If you register for the Main Event on April 24-25, be sure and use coupon code: GoGiver100 to get $100 off the registration fee.)Eat Their Lunch: Winning Customers Away from Your Competition by Anthony IannarinoThe Lost Art of Closing by Anthony Iannarino The Only Sales Guide You'll Ever Need by Anthony Iannarino Anthony's BlogHire Anthony to Speak“In The Arena” PodcastCourse: B2B Sales Toolkit  Course: Sales AcceleratorFree ResourcesConnect with Anthony on Facebook Connect with Anthony on LinkedIn Follow Anthony on Twitter Follow Anthony on Instagram Anthony's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

In this episode of Trial Lawyer Nation, Michael Cowen sits down with author of The Game Changing Attorney – How to Land the BEST CASES, STAND OUT from Your Competition, and Become the OBVIOUS CHOICE IN YOUR MARKET, and legal marketing expert, Michael Mogill, for a discussion on how he’s helping law firms drive meaningful […] The post 27 – Michael Mogill – Becoming the Obvious Choice in Your Market appeared first on Trial Lawyer Nation.

Anthony Iannarino, bestselling author of The Only Sales Guide You’ll Ever Need, and The Lost Art of Closing: Winning the Ten Commitments that Drive sales, and now, Eat Their Lunch: Winning Customers Away from Your Competition, joins me again on this episode.

Stay Ahead of Your Competition with New Advances in CX Marketing  This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year.   5 CX Concepts to Keep You Ahead of the Competition  Focus on the ROI of CX improvement.   Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based. You can have an increase in your NPS (Net Promoter Score, which indicates your customers will recommend you to family and friends). You could also see improved Customer Satisfaction ratings, which are great for building a foundation for loyalty. Another area where ROI is apparent is in the costs you save by providing an improved Customer Experience.  

Stay Ahead of Your Competition with New Advances in CX Marketing  This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year.   5 CX Concepts to Keep You Ahead of the Competition  Focus on the ROI of CX improvement.   Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based. You can have an increase in your NPS (Net Promoter Score, which indicates your customers will recommend you to family and friends). You could also see improved Customer Satisfaction ratings, which are great for building a foundation for loyalty. Another area where ROI is apparent is in the costs you save by providing an improved Customer Experience.  

More often than not, in sales, growing your business means taking market share from your competitors, while they try to do the same to you. However, disrupting your competition is no easy task. On today’s show, we speak with Anthony Iannarino, B2B sales coach, and Author of Eat Their Lunch: Winning Customers Away from Your Competition who tells us how we can find and hold onto the long-term competitive advantage. https://www.myasbn.com/small-business/growth-strategy/create-long-term-competitive-advantage-anthony-iannarino-author-eat-lunch/

Why on earth would you want to help your competition? It's a house cleaning FAQ and its rooted in the fear of #competition. Angela Brown, The House Cleaning Guru suggests there are reasons to help your competition. "I'm trying to grow my cleaning company and my employee wants to start a cleaning business..." or "My co-worker is leaving to start her own maid service." Relax, there is enough work for us all. You can help your competition and collaborate not compete. There's lots of house cleaning and Airbnb cleaning to do. Today's #AskaHouseCleaner sponsor is Savvy Cleaner (maid and house cleaner training.) And Savvy Perks (a discount program to help cleaning business owners save money on business stuff.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/show *** MORE VIDEOS ON THIS TOPIC *** Should You CARE About Your COMPETITION? - Jack Ma - Evan Carmichael - https://youtu.be/vImLK-qDfu8 Your Competition Is the Person You See in The Mirror - Motivation Grid - https://youtu.be/pxYqvczO6DI Use COMPETITION to IMPROVE Yourself!" | Simon Sinek - Evan Carmichael - https://youtu.be/95RT1l1gex4 Want to Steal Your Competitor’s Market Share? Create Your Own Market Category - Dan Lok - https://youtu.be/feHyWhSD_OE   *** RESOURCES FROM THIS EPISODE *** Eat Their Lunch: Winning Customers Away from Your Competition - https://amzn.to/2F5ZSLy Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Out motivate, and Out negotiate Your Competition - https://amzn.to/2RtK9fW Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business - https://amzn.to/2VsTuUw Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Out marketing Your Competition by Guy Kawasaki - https://amzn.to/2COnpz6 We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.   *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://airbnbcleaningtips.com

Helping your prospect understand what separates you from your competition by branding yourself by sharing features and benefits. www.adammalanga.com The post How to Separate Yourself from Your Competition appeared first on Pest Geek Pest Control Podcast .

Your Competition isn’t with other people.

Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/eat-their-lunch-anthony-iannarino The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: * ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. * understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. * developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

On Tuesday, November 6th, I am releasing my third book in three years. If you read this newsletter each week (or even most weeks), you know the book is titled “Eat Their Lunch: Winning Customers Away from Your Competition.” It’s a book about competitive displacement, or put more directly, “stealing your dream clients from your competition.” Eat Their Lunch is a book about living, thriving, and surviving in the red ocean, where there is fierce competition, where clients want to commoditize what you sell, and where you are necessarily a large part of the value proposition (and in many cases, the largest). When someone writes a book, they have something they absolutely must share, some question they must answer, some problem they need to solve, or some complicated knot they are attempting to unravel. When you think about sales, there aren’t too many things more difficult than taking your dream client away from a competitor they believe is satisfying their needs. It’s not that they don’t have a compelling reason to change, but rather they don’t think they have a compelling reason to change. Unless and until you help them believe they need to do something different, you are not going to have an opportunity to win your dream client away. You also can’t wait to win your dream clients. In the past, it was customary to wait patiently for your dream client to become dissatisfied enough to let an RFP or rummage through a box business cards to invite different companies in to present to them. This behavior, waiting passively and being reactive, is how you become a commodity. Here’s the terrible truth about commoditization: If you act like a commodity, your dream client will treat you accordingly. The right approach for both of these problems is to get on your front foot, to be proactive, to dictate the tempo, to control the narrative. Is Eat Their Lunch for You? When you write a book proposal, you are supposed to include a section to describe the audience for your book to the publisher. The wrong answer is “everyone.” The right answer is a small niche that is large enough to publish a book profitably. It's Not For You If . . . If you want to know how to speak poorly about your competitor, this book is not for you. I offer the opposite advice. The best way to “eat their lunch” is to say nice things about your competitor and then differentiate yourself and your approach. If you want tricks and shortcuts that will provide you with a result without any effort on your part, I am afraid I am going to disappoint you. Eat Their Lunch is practical and tactical, and the frameworks require disciplined effort on your part. It's For You, For Sure However, if you are the kind of person who wants to know how to create so much greater value than their competitors that their dream clients will switch providers, Eat Their Lunch will show you how to do so. If you want to make ideas like Challenger and selling with insights actionable, the chapter on capturing mind share will provide you with a framework and exercises that will allow you to do so. Prospecting isn’t an event. Prospecting is now a campaign, where you professional persist and pursue your dream client over time. If you want to know how to professionally persist effectively and use your greater value creation to capture mind share and gain appointments with your dream clients, you’ll find the strategy in Eat Their Lunch. For me, discovery is now about helping the client discover something about themselves. If you want the newest and sharpest lens for understanding your client’s real challenges, Eat Their Lunch will stretch you, and in doing so, give you a much clearer view, one that opens up opportunities and creates an advantage. It will help you see what is invisible to your competitor. You know how there seem to be more people involved in every deal and how it is getting more difficult to manage this process? If you want a framework for understanding who these people a...

On Tuesday, November 6th, I am releasing my third book in three years. If you read this newsletter each week (or even most weeks), you know the book is titled “Eat Their Lunch: Winning Customers Away from Your Competition.” It’s a book about competitive displacement, or put more directly, “stealing your dream clients from your competition.” Eat Their Lunch is a book about living, thriving, and surviving in the red ocean, where there is fierce competition, where clients want to commoditize what you sell, and where you are necessarily a large part of the value proposition (and in many cases, the largest). When someone writes a book, they have something they absolutely must share, some question they must answer, some problem they need to solve, or some complicated knot they are attempting to unravel. When you think about sales, there aren’t too many things more difficult than taking your dream client away from a competitor they believe is satisfying their needs. It’s not that they don’t have a compelling reason to change, but rather they don’t think they have a compelling reason to change. Unless and until you help them believe they need to do something different, you are not going to have an opportunity to win your dream client away. You also can’t wait to win your dream clients. In the past, it was customary to wait patiently for your dream client to become dissatisfied enough to let an RFP or rummage through a box business cards to invite different companies in to present to them. This behavior, waiting passively and being reactive, is how you become a commodity. Here’s the terrible truth about commoditization: If you act like a commodity, your dream client will treat you accordingly. The right approach for both of these problems is to get on your front foot, to be proactive, to dictate the tempo, to control the narrative. Is Eat Their Lunch for You? When you write a book proposal, you are supposed to include a section to describe the audience for your book to the publisher. The wrong answer is “everyone.” The right answer is a small niche that is large enough to publish a book profitably. It's Not For You If . . . If you want to know how to speak poorly about your competitor, this book is not for you. I offer the opposite advice. The best way to “eat their lunch” is to say nice things about your competitor and then differentiate yourself and your approach. If you want tricks and shortcuts that will provide you with a result without any effort on your part, I am afraid I am going to disappoint you. Eat Their Lunch is practical and tactical, and the frameworks require disciplined effort on your part. It's For You, For Sure However, if you are the kind of person who wants to know how to create so much greater value than their competitors that their dream clients will switch providers, Eat Their Lunch will show you how to do so. If you want to make ideas like Challenger and selling with insights actionable, the chapter on capturing mind share will provide you with a framework and exercises that will allow you to do so. Prospecting isn’t an event. Prospecting is now a campaign, where you professional persist and pursue your dream client over time. If you want to know how to professionally persist effectively and use your greater value creation to capture mind share and gain appointments with your dream clients, you’ll find the strategy in Eat Their Lunch. For me, discovery is now about helping the client discover something about themselves. If you want the newest and sharpest lens for understanding your client’s real challenges, Eat Their Lunch will stretch you, and in doing so, give you a much clearer view, one that opens up opportunities and creates an advantage. It will help you see what is invisible to your competitor. You know how there seem to be more people involved in every deal and how it is getting more difficult to manage this process? If you want a framework for understanding who these people a...

On this episode, Scott and Bradley sit down with the one and only Brian Appleton. Brian is the host of the Insurance Agent Summit, the insurance industry’s largest online event for insurance agents, and he is the co-author of the bestselling book, Customer Service is Just Foreplay: The Modern Customer Experience Will Separate You Apart from Your Competition. This year’s summit is October 22nd-24th featuring podcast guests like Carlos Vargas, Chris Paradiso, Matt Naimoli, Zack Gould, and our very own Bradley Flowers. This episode is jam-packed with value from start to finish. Insurance Guys Podcast Listeners can listen for free, on iTunes, SoundCloud, IheartRadio App, Spotify, Overcast, and here >>> The Insurance Guys Podcast Resources   Brian Appleton Buy Brian's Book - Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Insurance Agent Summit - The world's largest online insurance event    About The Insurance Guys The Insurance Guys Podcast is made and dedicated to agents by agents. Scott Howell and Bradley Flowers discuss all aspects of becoming an insurance agent and give real-life examples of their experiences in all aspects of hiring, sales and the day-to-day reality of running your own successful insurance agency. Please subscribe, review and rate our show on iTunes, SoundCloud, IheartRadio App, Spotify & Overcast.

One of my favorite things about business is marketing, and I’m so excited because this week we’re diving into a marketing concept known as the unique selling proposition. What is a Unique Selling Proposition? It is one feature or benefit you want to highlight about your product or service. This concept dates back to the 1940s and was used to get people to switch from one brand to another. For examples of this, just Google “1940s soap advertisements,” and you’ll see some brands touting “lovelier skin” and others promising to “stop BO!” Don’t most soaps do both? Yes, but each brand chose to highlight a different feature of its soap. I’ve taught y’all about this before in many places, including my Business Boutique book, where I call it your unique position. It’s the angle you want to take in all of your marketing that lets your customers know why they need to buy from you. In Reality in Advertising, author Rosser Reeves explains the purpose of your unique selling proposition so well. He says, “Each advertisement must say to each reader: ‘Buy this product, for this specific benefit.’” He also says, “The proposition must be strong enough to move the masses.” Related: Ep. 52—Market Research: How to Know What Your Customers Want So focus on just one feature or benefit of your product—something you want to be known for that is strong enough to move the masses—and highlight that in all your marketing, even if that thing seems obvious. In fact, in this episode, I’ll tell you how my college professor taught our class how to sell a toaster by highlighting a feature as basic as its electric cord. But here’s another example. FedEx has an advertising campaign right now that grabs my attention every time I see the commercial. In the ad, you see a woman standing in her art studio waiting on a delivery. In another scene, a package is hand-delivered to an elderly man sitting in a nursing home cafeteria. Then there’s a little boy peering with wonder at a FedEx box in his living room. A voice-over asks, “What’s inside?” Then you see the artist, the senior and the little boy light up as they open their boxes—and the answer comes: “Possibilities.” Here FedEx reminds us that receiving a package in the mail is exciting! And if they’ve done their job right, maybe they’ve even convinced you that when you send or receive a parcel via FedEx, anything is possible. Doesn’t UPS offer a very similar service? Yep. If you use UPS for your shipping and handling, can you send and receive the same things and have it done in the same amount of time? Probably. But FedEx hooked me with their commercial because they chose to highlight the excitement that comes with anticipating a package. What result can you highlight about your business that will make your potential customers feel something? In this episode, I’ll challenge you to answer these questions about your business: What makes your product unique? What makes your services unique? Why should someone buy from you instead of your competition? If you don’t know the answers to these questions, you’re missing out on sales. You’re missing sales because if you don’t answer these questions in your marketing, your customers sure won’t know the answers, either! Claiming Your Unique Value Proposition Now, your unique selling proposition doesn’t have to be something unique to only you—in fact, it probably won’t be. My guest this week understands that and has marketed her business brilliantly. Megan Tamte is the co-founder and co-CEO of Evereve, a retail fashion and styling company and one of my favorite stores. Evereve’s tagline is “Dress like a mom.” Just think about that for a minute. How many stores and boutiques and online clothing companies sell clothes for women? How many sell for moms, specifically? There are probably thousands or even millions, right? But Megan chose to claim it. Her marketing lets people know that her store is the store that dresses moms. And as a result, Megan has grown Evereve into a multimillion-dollar business! In this episode, Megan and I talk about: How she came to the idea of claiming her unique position in her market How you can find an angle for your business and use it to your advantage How you can pursue the dream of being a good, Christian mom and a working woman How you can break free from the labels and limitations women put on themselves Megan addresses the tension so many of us feel between being present for our kids but also pursuing a business dream. I love her perspective on this: “One of the best gifts I could give my children was not being a mom who’s lying on the couch at night watching other peoples’ dreams come true but being a mom who was alive and passionate and happy.” Amen, sister! Answering Your Business Questions Like, “How Much Should I Pay Myself?” Y’all know one of my favorite parts of this podcast is hearing directly from you. So this week, I’m answering your business questions about money and social media. Don’t forget to give me a call on my new toll-free line at 844.944.1074. You might hear your question on a future episode! Starting Your Day with Gratitude I also challenge you to start every day with gratitude and to focus on your blessings. Your thoughts will direct your actions, and your actions will direct your results. Whatever you focus on increases, so focus on the positive—and expect the best for your life and your business. 1:21 How to Stand Out from Your Competition 22:00 Pursuing Your Dream and Building Your Brand with Megan Tamte 46:21 #AskChristyWright 58:36 Challenge: Start Every Day with Gratitude Get Christy's SWOT Analysis by filling out the form here! Sign up for the new 2019 Business Boutique Goal Planner waitlist at BusinessBoutique.com/Planner-Waitlist. To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader, joining us today to discuss competitiveness in Field Sales. One key thing that high-performing and successful salespeople share regardless of their industry, is that they embrace their competition, rather than let it intimidate them. In this episode, Anthony talks about how you can differentiate yourself in Field Sales and outperform your competitors.   Here are some of the topics covered in this episode: Why competition is important in sales Key skills that will set you apart from the competition The mindset you need to outsell your competitors A secret productivity hack and best books to read for salespeople Sales trends and how to stay competitive in the future   Learn how you can differentiate yourself and outsell your competition with this killer territory plan!   You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast.   About the Guest: Anthony Iannarino is a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results. In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes, and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals. Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. He is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth. Anthony is the author of ‘The Lost Art of Closing: Winning the Ten Commitments That Drive Sales’ and ‘The Only Sales Guide You’ll Ever Need’. He’s also hosting the ‘In the Arena Podcast’ where he interviews top sales leaders about B2B and B2C sales strategies.   Stay tuned for Anthony’s new book ‘Eat Their Lunch: Winning Customers Away from Your Competition’, releasing October 16th!   Sales Blog: http://www.thesalesblog.com/ LinkedIn: https://www.linkedin.com/in/iannarino Twitter: @iannarino   Check out more episodes here.  

In episode 15 of Financially Simple, Justin looks at the ways and means of ensuring employee loyalty and retention. Having committed employees that work hard for you, makes for good Business - having a high employee turnover is not. Justin looks at “carrot and stick” approaches to keeping your employees dedicated to the company, and avoiding the problems and losses associated with losing disaffected employees. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening!  TRANSCRIPT: Employee Agreements – Helping Protect from Loss to Competitors – Post #15   TIME INDEX: 00:45 - Don't Share the Corn Seed! 03:39 - You Must Not Train Your Competitors' Labor Force or Your Competition 06:19 - What Are Business Owners to Do? 07:04 - Fear and Greed 09:50 - Greed: Sweet Greens Rewards 14:06 - Fear: Big Stick Persuasion 18:17 - Why Does this Matter? For more in-depth reading about this podcast series, pick up a copy of Justin's new book: The Ultimate Sale USEFUL LINKS: Financially Simple  _________ BIO: Justin A. Goodbread, CFP®, CEPA, CVGA, is a nationally recognized financial planner, business educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience teaching small business owners how to start, buy, grow, and sell businesses. He is a multi-year recipient of the Investopedia Top 100 Advisor and 2018 Exit Planning Institute's Exit Planner Leader of the Year.DISCLOSURES:This podcast is distributed for informational purposes only. Statements made in the podcast are not to be construed as personalized investment or financial planning advice, may not be suitable for everyone, and should not be considered a solicitation to engage in any particular investment or planning strategy. Listeners should conduct their own review and exercise judgment or consult with their own professional financial advisor to see how the information contained in this podcast may apply to their own individual circumstances. All investing involves the risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Investment advisory services offered by WealthSource Partners, LLC. Neither WealthSource Partners, LLC nor its representatives provide legal or accounting advice. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast's guests and do not necessarily represent the views and/or opinions of WealthSource Partners, LLC. Statements made in this podcast are subject to change without notice. Neither WealthSource Partners, LLC nor its representatives, the podcast's hosts, or its guests have an obligation to provide revised statements in the event of changed circumstances. Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes the use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.   Advisors who wished to be ranked in Investopedia's Top 100 Financial Advisors list either self-submitted answers to questions compiled by Investopedia or were nominated by peers.  Rankings were determined based on the number of followers and engagement on social media, primary contribution to professional industry websites, and their focus on financial literacy.  Neither performance nor client experience, however, were considered.  No compensation was paid by WealthSource Partners, LLC or Justin Goodbread to secure placement on Investopedia's Top 100 Financial Advisors List.   The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.   This podcast might recommend products or services that offer Financially Simple compensation when you use them. This compensation is used to help offset the cost of creating the content. We will, however, never suggest products/services solely for the compensation we receive.

  Ep 135 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.     7 Business Growth Strategies Part 1 7 Business Growth Strategies - Part 2   This week is all about tools. Tools and technology to help you get an edge and also outperform your competition.  Video Marketing Tools Everyone Should Know About Tools To Help You With Facebook Live Free & Paid Webinar Tools Free & Paid Marketing Automation Tools Tools To Spy on Your Competition on Social Media 10 Essential Tools for Writing a Captivating Marketing Email 9 SEO tools your service based business will require to get started Connect with us: Twitter: Rapid Boost Instagram: Business Growth School Ali's Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School

TradeshowGuy Tim Patterson interviews author Dan Paulson to talk about his book "Apples to Apples: How to Stand Out from Your Competition." Also, tradeshow tip of the week and ONE GOOD THING. Check out the blog at http://tradeshowguyblog.com http://tradeshowguyexhibits.com http://tradeshowexhibitbuyerskit.com http://tradeshowsuccessbook.com - get your free copy of my book!

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today's topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords 02:14 – Adbeat goes deeper on ads and spend trends over time 02:41 – BuiltWith will show you everything that your competitors are using 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website 03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 04:59 – That's it for today's episode! 3 Key Points: Leverage the tools that will help you become BETTER than your competitors. Track to see if your strategies are working or if you're just wasting your money. Spying on your competitors is healthy for a business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords 02:14 – Adbeat goes deeper on ads and spend trends over time 02:41 – BuiltWith will show you everything that your competitors are using 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website 03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 04:59 – That’s it for today’s episode! 3 Key Points: Leverage the tools that will help you become BETTER than your competitors. Track to see if your strategies are working or if you’re just wasting your money. Spying on your competitors is healthy for a business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution. He is the New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, international keynote speaker, Chairman & Co-Founder of Liquor.com, and in-demand media guest who has appeared on CNN, Fox Business and other national outlets. WHAT IS THE NEW MEDIA SUMMIT? The NEW MEDIA SUMMIT is a brand new conference for coaches, authors, speakers, holistic practitioners and entrepreneurs to receive detailed training on leveraging, and monetizing, the power of new media... and, to have GUARANTEED, private, 1:1 meetings with today's leading 'Icons of Influence' who will be there for one specific reason... to meet YOU and find guests to feature on their shows! If you're serious about getting massive exposure for your business, you need to secure your seat at the inaugural NEW MEDIA SUMMIT and get the high-level visibility you deserve. Today, more people turn to New Media platforms such as podcasts, blogs and social media channels for their entertainment, information and education than to ALL major television networks, radio stations and newspapers combined! If you're not being featured on these outlets, then who is? YOUR COMPETITION! Why should they get the visibility that you have as much right to (or more!) as they do?? At the NEW MEDIA SUMMIT, you get to cut to the front of the line and meet the producers and hosts who are looking for guests just like you! Imagine how many more people would hire you to speak or buy your products and services if you were featured on MAJOR podcasts such as The Solopreneur Hour, Conscious Millionaire, Read To Lead, Reinvention Radio and MANY others! The answer is... A LOT! The NEW MEDIA SUMMIT is the only place where you're guaranteed to have personal, one-on-one, face-to-face appointments with the decision makers who can make you famous with the push of a button... and, leave with bookings in hand! SIGN UP NOW for the New Media Summit at https://ar117.isrefer.com/go/nms/thomsinger/

Alissa is a Certified Strengths Strategy coach who loves working with married business partners. Her clients achieve their business goals while enriching their relationships through understanding, embracing, and applying each person's unique strengths. She's also the author of What Competition? Setting Yourself Apart so that Your Competition is Irrelevant. The Mastery Journal: Master productivity, discipline and focus in 100 days! Sponsors: Billy Gene Marketing: Visit CopyOurAds.com and if you're the first 100 to sign up, Billy Gene will mail you his best performing Facebook ad campaigns for FREE. You just cover the shipping! Audible: Audible is offering a free 30-day trial membership for new members! Visit Audible.com/fire to start your free trial today!

Episode 6 – Standing Out from Your Competition in Your Local Small Business   Welcome back to the Local Small Business Coach Podcast, I am your coach Tammy Adams. This is episode 6 and today we are going to discuss how to stand out from your competitors.   But before we dive in, I want to take a moment to discuss something that I saw on the Profit last night that really stood out based off our last couple of episodes.   If you aren’t watching the Profit, you need to. This is probably one of the best TV shows every local small business owner needs to watch.  Marcus Lemonis, the amazing businessman behind the show, invests in local business to help not only turn them around, but to develop a brand that he can take national.   His main mantra is something I’ve always been preaching, just using different words and that is People, Process and Product. He gives mini business lessons to the audience and as a small business owner, you can learn so much.   The main reason I bring this up is, in last night’s episode Marcus asked the small business owner, who had 5 soup shops by the way, what his gross margin was. This owner looked right at him and had no idea.   This really stood out to me since we just got through talking about this last week how you need to know your gross margin. Here is Marcus and one of his key questions was this very thing and then he goes on to share how if this man gets his gross margins up he would add over a million in sales and $300,000 in profit from this one thing.   It really drove home how important this is.  So if you aren’t watching, please go back and watch all the episodes. Maybe we will dive in more in a future episode.   But let’s dive into today’s topic – Standing out from your competitors.   I picked this topic to follow our last episode’s discussion on our Ego getting in the way on purpose.   Our Ego really goes crazy when it comes to our competitors.  Often times we beat our chest that we are so much better than they are, that we miss what they are doing well.   I actually have a great learning lesson I had on this back in my Depot days.  Since I had been with them from the 64th store, we were a very fired up group. We were growing so fast and kicking butt and our ego was huge. We dominated our competition and the love affair American had with us was pretty amazing.   As we expanded into the Western states, which is what I was a part of, we just took over a state at a time.  We had no problem being obnoxious and cocky. Then a strange thing happened, we went into Washington up against a pretty popular big box retailer similar to us. No matter what we did, these guys kept getting strong and going head to head with us.   It kind of through us for a loop since we felt we were so much better than they were. But the customer was telling us something different. Long story short, when we finally stopped beating our own chests and started to listen to the customer and how they were voting with their dollar we learned a valuable lesson. It led to use making a huge change that impacted a large chunk of our business. Those of you that shopped us 15 years ago saw us transition from a huge contractor focus to one that was both a contractor business and a home décor business. This was huge for us and a great move. It all came from us just listening to what the customers were telling us we needed to do to grow our business and meet the needs they were looking for.   I tell you this story as it is just as important to each local small business owner as it was to this big box retailer.   For each of you, there are others in your community that are also doing either a similar business as you are or they are offering maybe 1 or 2 similar services.  Your goal is to find out what they are doing right and what they are doing wrong. What are the opportunities that you can be taking advantage of?   How can you stand out from your competitors?   For the full show notes click the link below!   HELPFUL LINKS Podcast Website:    LocalSmallBusinessCoach.com Leave your Message on the website with the SpeakPipe Button or just email me atTammy@LocalSmallBusinessCoach.com Episode Show Notes:  Episode 6 - Local Small Business Coach Podcast Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com

Has a setback in life forced you to get creative? Have you ever found yourself wondering what would happen if you transformed a creative knack into a business? That’s Katy’s story. She took a challenging time in life and made the most of it, and her dedication has paid off. Katy has also created a unique technique for turning her handmade drawings and art into digital masterpieces that she can print or sell digitally over and over again. Tune in to hear her unique technique, and great advice on the pros and cons of digital versus print work for artists and creatives. On The Podcast 01:13 - Flying The Little Red Flag03:01 - Katy’s Unique Process06:20 - Hand Drawn Digital Prints08:30 - Creative, Passive Income11:40 - Managing Digital Sales14:35 - Tips for Finding A Local Printer19:16 - Printing Logistics21:39 - Use This Tip to Fool-Proof Working with a Printer!23:38 - Adding New Services27:30 - Taking A Creative Sabbatical29:36 - Custom Book Cover Design32:20 - Who’s Your Competition?38:14 - “Mommy Did It”- Katy’s Adorable Mom Moment Press Play on the Podcast Player Below to Hear from Katy Flying The Little Red Flag When the company she worked for went under in 2009, Katy Campbell used the setback as an opportunity to get creative. Katy decided to start a stationery shop on Etsy, selling notecards and thank you notes. She named her shop ‘Little Red Flag’ after the red flags on mailboxes. So Cute! But it turns out, stationery wasn’t quite the best fit. Katy did end up finding a full-time job, and shortly after getting hired found out she was expecting her first son. Wanting to decorate his room in a unique and meaningful way, Katy decided to design prints to fit with her transportation nursery theme. A few friends suggested she sell the products so, using her already-created Etsy shop, she listed a few to see what happened. The rest is history! Katy’s Unique Process Katy’s process for creating her products is very unique. Since her shop does have a strong emphasis on nursery prints, Katy keeps herself up to date with current trends in nursery and home decor. Then, she’ll pick an idea that resonates and start sketching or handlettering on paper. Katy then uses an ink pen or Sharpie to trace her sketches (in order to darken the lines), then scans the image to her computer and imports it into Adobe Illustrator. Using the ‘Live Trace’ function in Illustrator, Katy creates a vector image of the outline. Normally, a bit of cleanup work around the edges will be required. To put the finishing touches on her designs, Katy creates various overlays and adds vintage detail. Hand Drawn Digital Prints All digital prints from Little Red Flag begin as a physical drawing, which sets Katy's work apart. Katy considers herself a self-taught designer. While being self-taught may be considered a weakness by some, Katy sees it as a distinct strength. In 8 years of learning as she goes, Katy has developed a style all her own that is impossible to duplicate. She has taken hand lettering and other classes over the years, applying her body of knowledge to each new product. Creative, Passive Income Katy’s method of transferring handmade art into digital files for sale is a brilliant way for artists to make a passive income from their products. As part of her business model, Katy does want to experiment with creating custom-drawn clip-art elements that customers can download. She would sell packs of various elements so others could form their own creations, using her designs as a base. Digital items are fabulous additions to any Etsy shop, as they are virtually maintenance free. As a busy mom of three, Katy loves seeing a digital order sale notification come through the Etsy app, knowing she doesn’t need to do anything else to process that order! Managing Digital Sales Little Red Flag sells both digital downloads and physical prints. At first, Katy liked having oversight of her prints from ideation to finished product. She decided to test the waters with digital prints when some customers wanted a particular print very quickly. Not being able to guarantee delivery by this customer’s deadline, Katy offered to sell the digital file of her print. Presently, Katy hasn’t made digital print sales a huge priority in her shop, though she does admit Etsy has made increasing strides for both sellers and buyers to work with digital products. Little Red Flag currently sells more physical than digital prints, but one of Katy’s growing to-do list items is to make each of her physical print listings digital. Tips for Finding A Local Printer Katy has found an amazing local printer to work with who makes ordering small batches and quick turn-arounds a breeze. She offers several tips for finding the right local printer, and how to ensure the quality of the finished product is up to your standards. Ask your peers. When Katy was on the hunt for a local printer, she talked to fellow designers in her area who were printing similar products and asked for recommendations. Not only is this a fabulous way to build your network, you’ll be sure to get solid recommendations! Try a college / university printer. Through her networking, Katy found a print shop attached to a local university with a graphic design program. This is a great win as the printers are geared towards graphic design, which means their paper and ink is high quality and they are willing to do small jobs. We love this kind of thinking outside-the-box! Test print quality. Katy suggests sending a smaller job to the print shop first to test the quality. You want to make sure the integrity of your work is preserved. Don’t hesitate to request changes if the final product isn’t to your liking. Ask questions. Katy asked specific questions of her printer before giving them her business. Ask about turnaround time. Ask about the size and expertise of their staff. And, importantly, what happens if the print quality isn’t what you expect. Build relationships. As a loyal customer, Katy has a very strong relationship with her local print shop. Katy’s printer values her, and they’ve made it a point to make sure she’s a satisfied customer.  Printing Logistics Katy stocks popular prints (like her train series, which she sells two to three of a week) and prints those in massive batches. More frequently, a couple of times a week Katy will put the orders she’s gotten into a simple .pdf file and send that to the printer. Because she has a great relationship with her printer, she’s able to print jobs as small as one and as large as fifty. Katy's Adorable Vintage Train Print Set Use This Tip to Fool-Proof Working with a Printer! When printing pieces, Katy uses InDesign to import her images into a new file, and then creates a .pdf prepared for bulk printing. Another great way that Katy has built a strong relationship with her printer is by making their job easy! Rather than sending a bunch of different prints and asking for varying quantities of each, Katy sends a single file exactly as it should be printed. So, instead of asking the printer to print one page twenty times, she will send over a file with the twenty pages of the same image they only have to print once. She fool-proofs the printing process by giving the printer just one job - open the document and hit print! What a nice touch! Adding New Services Recently, Katy added a custom book cover design service to her listings. In fact, Katy designed the cover of our book, Time Management Mama. She enjoys these special projects as she’s able to take them on with her tight schedule. Although, Katy has realized there are some very interesting book covers needing designed. (To hear just how interesting, you’ll have to listen!) She didn’t realize there was such a booming market for book covers! Taking A Creative Sabbatical With an overflowing ‘to-do’ list, Katy decided to take a creative sabbatical. She blocked out several weeks in her schedule to tackle business projects and dream up new plans. We think it’s genius that Katy didn’t set her Etsy shop on ‘vacation mode’, but simply pared down her listings to digital options. This means Katy’s workload during her sabbatical was incredibly manageable, plus she didn’t lose out on sales! Katy’s items are so popular, she still has had incoming conversations asking if certain listings are still available in physical format. Katy then has been able to address those questions on a one-to-one basis and do what’s best for her. Brilliant! Custom Book Cover Design With the advent of digital publishing, the self-publishing industry has simply exploded and will likely continue to expand. A new genre of book cover design has sprung up around this trend. Every blogger these days, it seems, has produced an e-book. There is a huge market for digital designers. One huge benefit of working with a designer for your book cover needs is the continuous working relationship that is formed. As mentioned, Katy actually designed the cover of our ebook, Time Management Mama. When it came time for us to produce the audiobook version of TMM, we needed the same book cover rendered at a different size. The great thing about having already worked with Katy is that we simply asked her to create an Audible-friendly version of our book cover and Viola! Katy is actually working on a brand new book cover for Sarah's book - which will come out soon! We can't wait to share it with you! Who’s Your Competition? Competition is unavoidable in the marketplace. Custom designers are up against services like 99designs, which promise hasty turnarounds but not a great deal of true customization. We prefer to use the services of other hard working mamas, and we know a lot of our listeners do, too! Don’t give up on Etsy. Business owners can actually solve a great many of their problems by utilizing Etsy, or other freelance services. The Internet Age has changed the terms of intellectual property, as well. It’s easy to be inspired and do great work, but forget the original source. Katy uses the example of her aunt asking her to design a logo for a highly competitive niche. The logo Katy needed to design couldn’t even hint at any sort of copyright infringement. She had to do extensive research to protect the originality of her product. Big-box services like 99designs aren’t personally invested in the outcome of a product, so they may not be as compelled to take the extra mile with each client’s logo. These are issues you'll want to think through when outsourcing design work. “Mommy Did It”- Katy’s Adorable Mom Moment Nothing melts Katy’s heart like her children pointing to her work displayed in their rooms and saying, “Mommy did it!” The pride her children have for her business is just too sweet! Find Katy Online! Shop: Little Red FlagFacebook: Little Red Flag Designs

We cannot avoid competition. They are always there in every kind of business. We tend to observe and watch out for our competitors often instead of watching out for ourselves. How does looking at our competition with no game plan hurt our business? Let us tell you exactly what we mean about comparing ourselves to […] The post MBA465 Why Comparing Yourself to Your Competition is Dangerous appeared first on The $100 MBA.

We cannot avoid competition. They are always there in every kind of business. We tend to observe and watch out for our competitors often instead of watching out for ourselves. How does looking at our competition with no game plan hurt our business? Let us tell you exactly what we mean about comparing ourselves to […] The post MBA465 Why Comparing Yourself to Your Competition is Dangerous appeared first on The $100 MBA.