Podcast appearances and mentions of rita kilroy

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta's increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University's recent ‘Launch You' campaign and how the visuals got slightly carried away from the intended message. Episode Links: Adelaide University creates LAUNCH YOU via Richards Rose - AdNews Adelaide University - We're here to help launch new futures - YouTube Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey.   Episode links: Google to Drop Reviews On School Business Profiles Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”  The challenge of rising online advertising costs in 2025 Heinz UK drops logo – zoning in on perfect food pairings  Tesco drops logo from bags  ·     Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith   In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government's next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX's brand BRAT, and how to create a marketing brief like Charlie XCX.           What does Trump's executive order mean for TikTok and who might buy it?         The psychology of fonts: how fonts make you feel         Charlie XCX's brief for BRAT vs how a marketer would write it   Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

  School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers' purchasing decisions. In an extended Rants and Raves, Jaguar's controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy', an AI ‘Granbot' designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.          The impact of online reviews on consumers' purchasing decisions: evidence from an eye-tracking study         The Jaguar rebrand is already the most divisive of 2024         Jaguar ad – Copy Nothing         Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following:         Email: smc@imageseven.com.au         Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn's new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK's most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram's announcement of their changes to the privacy of teenage users' accounts.         You'll be rail-ly surprised by who is the UK's most consistent brand         GWR Adventures with the Famous Five – The Start of the Adventure         Instagram makes teen's accounts private as pressure mounts on the app to protect children Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth   In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches' article Does brand build culture, or is it the other way around?            The price and payoff of precise personalisation       Does brand build culture, or is it the other way around? Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google's surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors', and how to follow up effectively. Finally, we Rave about Rudy Willingham's Simone Biles inspired art projects on social media. How to follow up with an NPS survey Google's surprising U-turn on third-party cookies on Chrome What Google's decision to keep third party cookies on Chrome means for advertisers Rudy Willingham's latest art projects inspired by Simone Biles Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI's announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra's new stop motion ads starring Aussie wildlife.         Telstra launches 26 stop motion ads starring Aussie wildlife         Your Facebook and Instagram images are training Meta's AI. No, you can't opt out         6 actionable tips for social media managers using ChatGPT Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.  Electronics Hub – The Average Screen Time and Usage by Country Apple – Crush! | iPad Pro imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide  Got more questions for Charlie and the team? You can ask them via the following:          Email: smc@imageseven.com.au         Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement' and uniting admissions and marketing, before taking the (click)bait of John Le Cras' recent piece ‘Why so much advertising is a waste of money'. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else's (digital) land.  AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school's arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing's influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don't build your home on someone else's land – TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College. SMPerth - Local SEO: 7 Tips for 2024 CustomerGauge: Net Promoter Rookie Mistakes to Avoid Malvern College - This is Malvern College  Malvern College - Meet all our Role Models  Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe. ·       AdNews – The 10 most valuable Australian brands 2024 ·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September ·       Department of Education – “Grow like only a teacher can” ·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks” ·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students” ·       Campaign Brief - Australian Government Celebrates Teachers' Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo   Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.  ·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication ·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings        Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn't mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp's latest ad campaign and whether school marketers might also have a ‘clustomer' problem. Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help Got more questions for Charlie and Rita? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta's new platform ‘Threads' in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta's history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging' and tapping into consumers' ‘mind's eye'. Threads: Twitter threatens legal action over Meta's new app – BBC News Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au  Survey: imageseven.typeform.com  

It took months to analyze Covid-19, develop vaccine candidates, test them, produce them, and start distributing them to the masses. Steps were skipped or curtailed, of course, as Big Pharma companies raced to cash in on billions of dollars worth of jabs.As Pfizer executive Janine Small said to the EU Parliament last month, they were "moving at the speed of science."But after the huge rush to put out products exemplified corporate fiscal "science" at its worst in 2020, the last two years have seen real science grind to a halt. Producing the jabs happened in record time but analyzing the adverse reactions, reporting on studies, revealing the true lack of efficacy, and investigating deaths are moving slower than molasses. This is by design.The perfect example of this is the sad story of Joseph McGinty, a 14-year-old boy who died three weeks after getting his jabs. It has been nearly 15-months since he died and they're just now getting around to launching an investigation into what killed him. What's worse is they're saying the investigation may take years before they have results. If the jabs are as dangerous as many of us believe (hint: they are), the verdict from this medical investigation will only come out after it's way too late for the masses.Below is an article by Suzanne Burdick, Ph.D., from The Defender, that I discussed on today's episode.Teen's Death 3 Weeks After Pfizer Vaccine Triggers InvestigationThe death last year of a 14-year-old Irish teen three weeks after he received Pfizer's COVID-19 vaccine has sparked a “considerable investigation” that will include requests to Pfizer for safety information, officials involved in an inquest into the teen's death said this week.The death last year of a 14-year-old Irish teen three weeks after he received Pfizer's COVID-19 vaccine has sparked an investigation that could take years, officials involved in an inquest into the teen's death said this week.As part of the “considerable investigation,” authorities said they will request safety information about the vaccine from Pfizer.Joseph McGinty, a secondary school student from Achill Island, Ireland, received the Pfizer vaccine on Aug. 20, 2021. On Sept. 1, 2021, he was hospitalized overnight at Mayo University Hospital and discharged the following day.On Sept. 8, 2021, McGinty revisited the hospital for review. He died at home on Sept. 13, 2021. Patricia McGinty formally identified her son's remains on the day of his death but “has very little recollection of the morning in question,” the family's attorney, Rita Kilroy, told the court.The coroner involved in the case, Pat O'Connor, called McGinty's death “a matter of significant public concern.”“The circumstances of Joseph McGinty's death is that COVID vaccination was administered to him [and] that there appears to have been either a reaction or a significant change in his medical circumstances following the administration of the vaccine and that subsequently, unfortunately, Master McGinty died,” O'Connor said in Monday's hearing.Kilroy told the court this week, “We would perceive there to be a concern for public health and safety and potential for recurrence in two circumstances.”An inquest is a formal investigation conducted by a coroner in order to determine how someone died. The purpose of an inquest is limited to establishing the identity of the deceased individual as well as where, when and how they died.At the request of Kilroy, O'Connor agreed to make a request for legal aid and legal advice for the McGinty family under Section 60 of the Coroners Act, 1962.The inquest into McGinty's death will resume on Dec. 20.Studies link COVID-19 vaccines, including Pfizer's, to negative health outcomes — especially among young men — including death. In June 2021, The Defender reported on the death of 13-year-old Jacob Clynick just three days after he received the second dose of Pfizer's COVID-19 vaccine. The Centers for Disease Control and Prevention declined to investigate Clynick's death, even though the death was reported to the agency's Vaccine Adverse Event Reporting System (VAERS).Between Dec. 14, 2020, and Nov. 11, 2022, there have been nine deaths reported to VAERS following COVID-19 vaccines among children ages 6 months to 5 years, 31 deaths reported among children 5 to 12 years old and 133 deaths among teens 12 to 18 years old.Last month, Florida Surgeon General Joseph Ladapo, M.D., Ph.D., recommended against mRNA COVID-19 vaccination of males ages 18 to 39 years given the results of a study that found an 84% increase in the risk of cardiac death among young adult males within 28 days of mRNA COVID-19 vaccination. Since March, Florida has recommended against mRNA COVID-19 vaccination of healthy children and adolescents younger than 18.On Sept. 30, Sweden announced it would no longer recommend COVID-19 vaccination for children ages 12 to 17 and in Denmark, COVID-19 vaccines are not recommended for anyone under 50 years old.This article was originally published by The Defender — Children's Health Defense's News & Views Website under Creative Commons license CC BY-NC-ND 4.0. Please consider subscribing to The Defender or donating to Children's Health Defense. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit endmedicaltyranny.substack.com

In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend. In addition, they examine showing culture through your brand. For this episode’s commonly asked school marketing question, Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound. This week’s school marketing example: Removing inappropriate advertising from your brand the right way. The rants and raves segment looks at how to persuade your boss to fork out for your marketing training.

Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the discontinuation of Isentia’s King Content brand. Brad and Scully interview imageseven Senior Account Manager, Rita Kilroy, on the use of social media in firms. This week’s professional services marketing example: an engaging 360-degree virtual reality video from Knox Grammar School. The rants and raves segment looks at nine pieces of marketing wisdom from influential marketers.

Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the discontinuation of Isentia’s King Content brand. Brad and Scully interview imageseven Senior Account Manager, Rita Kilroy, on the use of social media in schools. This week’s school marketing example: an effective 360-degree virtual reality video from Knox Grammar School. The rants and raves segment looks at nine pieces of marketing wisdom from influential marketers.

Brad and Scully discuss the reason why you shouldn’t use revenue as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s professional services marketing example: fixing inappropriate advertising mistakes the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.

Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s school marketing example: removing inappropriate advertising from your brand the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.