Podcasts about image7

Ce vendredi 9 mai, l'accord conclu entre les États-Unis et le Royaume-Uni, le dernier rebondissement dans la guerre commerciale, a été abordé par Christian Parisot, économiste et conseiller auprès d'Aurel BGC, Emmanuel Combe, Senior Advisor chez Image 7, et Roland Gillet, professeur d'économie financière à l'Université Paris 1 Panthéon Sorbonne, dans l'émission Les Experts, présentée par Nicolas Doze sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Ce vendredi 9 mai, Nicolas Doze a reçu Christian Parisot, économiste et conseiller auprès d'Aurel BGC, Emmanuel Combe, Senior Advisor chez Image 7, et Roland Gillet, professeur d'économie financière à l'Université Paris 1 Panthéon Sorbonne, dans l'émission Les Experts sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Independent schools in Australia are navigating a rapidly evolving landscape, facing rising operational costs, shifting parent expectations, and growing competition. In this interview episode, Brad sits down with Mike Connor, Founder and President of Connor Associates, a leading expert in aligning school culture and strategy to drive enrolment. Together, they explore the critical role of interdependence within schools and why aligned, school-wide communication is essential to effectively convey a school's mission to prospective parents.   Get in touch at smj@imageseven.com.au   Episode links:  Pulling in the same direction - imageseven Connor Associates

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey.   Episode links: Google to Drop Reviews On School Business Profiles Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Focus groups were designed to complement data, not replace it. Yet in many schools, focus groups are being misused as decision-making tools. In this episode, we unpack the history of focus groups, highlight common pitfalls like selection bias and moderator influence, and explore how these missteps can lead schools off course. We share examples of where it's gone wrong and offer a practical checklist for running focus groups that deliver insight, not false certainty.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters and emails that are long, complex and unclear. At imageseven, we've seen communication cut-through deteriorate across the board. If they don't adapt, schools risk becoming irrelevant to the very families they're trying to engage. This episode, we explore a communication framework that helps Heads lead with clarity.   Get in touch at smj@imageseven.com.au   Episode links:          Smart Brevity – Book          Axios newsletters          Jim VandeHei at TEDxOshkosh

School marketing and communications with Charlie Maughan and James Tindall   In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers' annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari's new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.           Sempre Forza Ferrari – Ferrari's new campaign         How to develop a strong tone of voice for your school         InspirED School Marketers U.S Private School MarCom Survey Report   Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe  In this episode, Brad and Scully continue the theme from last week by speaking on all things rebrands. The pair delve deeper into what a school's rebrand entails, from visual identity to brand personality and promise. They then go on to discuss the different categories of a rebrand to help school Heads establish whether it's right for your school and how to approach such an endeavour while ensuring your school's health remains the priority.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it's not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your enrolment success is a result of all the work that's gone into your marketing and your brand building efforts, but having full admissions and long waitlists should never mean halting your marketing efforts completely. This episode, we make the case for continuous marketing – which isn't just about getting new students but reinforcing your school's brand and building brand longevity.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school wants to be seen as the perfect choice for families, but perfection is impossible. This episode, Brad and Scully discuss how every school's brand will falter at some point, but that doesn't have to mean instant failure. There's a lesson in every misstep that can help your school become more trustworthy, authentic and turn your brand's weaknesses into your greatest strength.   Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”  The challenge of rising online advertising costs in 2025 Heinz UK drops logo – zoning in on perfect food pairings  Tesco drops logo from bags  ·     Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Catt, CEO of Independent Schools Australia, to discuss the School Choice Counts campaign which was launched ahead of the federal election. Together they discuss why it matters, how you can support the campaign and, most importantly, how the campaign can support your school community.   Visit School Choice Counts at: schoolchoicecounts.isa.edu.au   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this milestone 200th episode, Brad and Scully reflect on the history of the School Marketing Journal Podcast, whilst hearing from a selection of previous guests and listeners. As they look back on the biggest shifts in school marketing across the years, they consolidate the lessons they've learned from a range of experts across numerous topics to ultimately help school Heads feel confident in making strategic marketing decisions.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Kenny, an expert in strategy and performance measurement, who has helped leaders across business, government and education navigate complex challenges, as well as being Australia's only regular author to the Harvard Business Review. This episode, Graham reveals some lessons he has learnt about strategy and discusses his research into how AI can help school Heads with strategy going forward.   Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith   In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government's next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX's brand BRAT, and how to create a marketing brief like Charlie XCX.           What does Trump's executive order mean for TikTok and who might buy it?         The psychology of fonts: how fonts make you feel         Charlie XCX's brief for BRAT vs how a marketer would write it   Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   Choosing a school is an emotional decision for families. Whether it's about finding the right academic fit, culture or values, each family has unique criteria. Your school competes with dozens of other schools, all vying for a place on prospective families' shortlists. To truly stand out and secure your spot, you don't need to be the biggest or the best. You just need to be their favourite.   Get in touch at smj@imageseven.com.au  

  School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers' purchasing decisions. In an extended Rants and Raves, Jaguar's controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy', an AI ‘Granbot' designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.          The impact of online reviews on consumers' purchasing decisions: evidence from an eye-tracking study         The Jaguar rebrand is already the most divisive of 2024         Jaguar ad – Copy Nothing         Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following:         Email: smc@imageseven.com.au         Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Peter Barron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, MoonshotOS, which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that directly affect school leaders.    You can find the book referenced in the Podcast, Traction by Gino Wickman, here.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Managing enrolments is about more than just filling seats. It's about building a secure and sustainable future for your school, and that takes an approach that goes beyond surface level fixes. Introducing imageseven's newest offering: the Enrolments Practice. In this episode, we are joined by imageseven's Belinda McCubbin and Pauline Shuttleworth, to take you through the rationale behind the Enrolments Practice, why now is the right time for this service, and how it can help Heads confidently move from challenge to clarity.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we discuss the importance of delivering on your brand promise. Prompted by a case study of a school in America, we explore how moving away from your brand promise as a school, risks losing its distinctiveness in this increasingly competitive market. We also share some tips to help you get on the front foot to ensure that what you are communicating as your promise, matches your school's offering.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnson, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College's journey of developing 11 differentiators which align with the College's values, enabling Brentwood to clearly define who they are and what they stand for.   Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn's new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK's most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram's announcement of their changes to the privacy of teenage users' accounts.         You'll be rail-ly surprised by who is the UK's most consistent brand         GWR Adventures with the Famous Five – The Start of the Adventure         Instagram makes teen's accounts private as pressure mounts on the app to protect children Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe A brand video is more than just a promotional piece – it's a powerful tool to tell your school's story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce award-winning producer and director Gavin Carroll to unveil our exciting new video service offering, imaginate for Education. We discuss how brand videos can communicate a school's identity, attract prospective families and staff, and build a strong alumni community. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to help Heads craft communications that cut through day-to-day school life. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school's adaptation to this new landscape is not the customers nor the technology, it's managing the change required. This episode, we discuss how we believe you can lead your school through change effectively, and share some common reasons why school marketing change initiatives falter.   Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth   In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches' article Does brand build culture, or is it the other way around?            The price and payoff of precise personalisation       Does brand build culture, or is it the other way around? Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe   To do great school communication and marketing, some of the most impactful levers you can pull don't depend on the size of your budget. This episode, we discuss six things you can do that won't put any strain on your school financially. But we warn you, it's not going to be easy. Through our experience of working with hundreds of school Heads, we know these ideas can be difficult to action ... but not impossible.     Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe There is a problem that is deeply ingrained into the structural fabric of Australia's independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the 'Fractional' Director of Marketing, how they operate and why this role might be right for your school. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe For generations, we've been told that logic dictates our decision making. However, a growing body of research suggests that it's our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we dive into the topic of AI and how it can be used in your school marketing. We discuss a Hubspot article surveying over 1,000 marketing professionals to discover trends in AI usage. We also share our thoughts on how your school marketing team can use this technology to become more efficient by freeing up their time to focus on the parts of the job they love.   Get in touch at smj@imageseven.com.au  

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google's surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors', and how to follow up effectively. Finally, we Rave about Rudy Willingham's Simone Biles inspired art projects on social media. How to follow up with an NPS survey Google's surprising U-turn on third-party cookies on Chrome What Google's decision to keep third party cookies on Chrome means for advertisers Rudy Willingham's latest art projects inspired by Simone Biles Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Tom Olverson, a veteran school Head of 27 years across the United States who is now a specialist search consultant, as well as a mentor to Heads. He is also the author of Leading Through Strategy – How Business Principles Can Help Independent Schools Thrive. He talks us through what ‘winning' looks like for schools, as well as sharing some of the principles from the for-profit world that Heads often overlook.   Get in touch at smj@imageseven.com.au  

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the world of independent schools, clear communication isn't just beneficial — it's pivotal. The pitfalls of misinterpretations, ambiguous roles and inconsistent messages can profoundly inhibit a school's growth on all fronts. Schools, like all organisations, face challenges in achieving effective communication. And it's holding them back. This episode we discuss the significance of communication in school marketing and provide tips on paving a way forward for your school communications. Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Dan Oshinsky, owner of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships and gets results through email. We discuss the future of email marketing and the differences and similarities between brand email marketing and school email marketing. Dan shares how to make your marketing emails feel more personal to establish a connection with your target. Finally, we discuss which metrics are the best for you and how to interpret those metrics.   Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “You never get a second chance to make a first impression.” That's only partially true. Brad and Scully discuss this further in this episode, delving into how – within the school marketing context – your second chance is to iterate and improve before your next opportunity for another first impression. In today's interconnected world, the battle for enrolment begins online. As prospective parents commence their intricate journey of selecting the best school, their first stop is usually your school's website.  Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI's new campaign involving the Olympics.           Out of home is a growing driver of ROI in media mix         Design Systems vs. Style Guides          Design Systems 101          AAMI shows support for ‘athletes in the making' in new campaign via Ogilvy Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by psychologist Dr Matt Pfeiffer to discuss his model TXcel Education, which aims to enhance the educational effectiveness of teachers. TXcel is a professional development model which uses surveys to allow teachers to receive a range of feedback and help them enhance their teaching effectiveness. Matt talks us through the development of the model, as well as how TXcel is used in practice in schools. Finally, we discuss the connection between marketing and communications and quality of teaching and what this means for school Heads.   Get in touch at smj@imageseven.com.au

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI's announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra's new stop motion ads starring Aussie wildlife.         Telstra launches 26 stop motion ads starring Aussie wildlife         Your Facebook and Instagram images are training Meta's AI. No, you can't opt out         6 actionable tips for social media managers using ChatGPT Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.  Electronics Hub – The Average Screen Time and Usage by Country Apple – Crush! | iPad Pro imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide  Got more questions for Charlie and the team? You can ask them via the following:          Email: smc@imageseven.com.au         Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs. The Drum - For fakes' sake, let's talk about 'real ads' The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them LinkedIn - Cadbury Mini Eggs  Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com   

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement' and uniting admissions and marketing, before taking the (click)bait of John Le Cras' recent piece ‘Why so much advertising is a waste of money'. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else's (digital) land.  AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school's arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing's influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don't build your home on someone else's land – TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

Après avoir été dirigeant des antennes de TF1, PDG de Canal+, de la société de production Endemol, directeur des contenus d'Orange ainsi que des programmes de France Télévision, Xavier Couture est aujourd'hui Président du Théâtre de la Ville et consultant chez Image7 aux côtés notamment d'une femme qu'il admire, Anne Méaux la présidente de cette société de conseils en communication. La vie de Xavier Couture n'est pas un roman, mais elle aurait pu être un film. Son enfance à la Tronche, puis à Lyon, ses parents, ses grands maitres et ses amis. L'équipe Magazine, les femmes, son air parfois un peu provocateur et les médias qui ont fait sa vie, cette vie qu'il a "kiffé" et pendant laquelle il s'est tellement "marré". A l'écouter d'ailleurs, si c'était à refaire, il referait tout! Xavier Couture est dans Tant qu'il y aura des Hommes cette semaine. Bonne écoute! Générique Composé par Jean Thévenin.

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe. ·       AdNews – The 10 most valuable Australian brands 2024 ·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September ·       Department of Education – “Grow like only a teacher can” ·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks” ·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students” ·       Campaign Brief - Australian Government Celebrates Teachers' Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo   Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.  ·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication ·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings        Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek's recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!  ·       AdNews: Ticketek pays $500,000 for repeat marketing spam breaches ·       Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them   Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn't mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp's latest ad campaign and whether school marketers might also have a ‘clustomer' problem. Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help Got more questions for Charlie and Rita? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women's World Cup hit the back of the net, and which ones missed an open goal. Mumbrella – OOH revenue jumps as digital thrives in first half of 2023 Ad News – Inside the top five ads for the FIFA Women's World Cup Got more questions for Charlie and Rita? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

Lundi 7 février, François Sorel a Loïc Lietar, PDG de Greenwaves Technologies, Frank Rosenthal, expert en marketing du commerce, Charles Nespoulous, président de Chouette, Théodore Tillement, président et cofondateur de M&Wine, Augustin Sayer, fondateur du fonds OVNI, Enguérand Renault, consultant chez Image7, Salim Nassur, fondateur de Mars, Julie Ragot, journaliste Tech & Co, Arthur Dagar, cofondateur de FuturZ, et Azul Freda-Rozenberg, cofondateur de Sesame, dans l'émission Tech & Co sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.