Podcasts about socialyte

Can You Actually Have It All In A Stepfamily? Today I'm sharing an interview I did for this year's Stepmom Summit because it's the kind of story that we don't get to hear enough of as stepmoms: a stepmom and mom who not only get along, but are real-life friends, work together, and have made co-parenting virtually seamless for their kids. I'm talking with Emmy Award-winning journalist Catt Sadler and Digital Dept. CEO Sarah Boyd. These women are each superstars professionally, and both vowed to put the kids in the stepfamily first. It's a wonderful story of how the dynamics can come together in a loving and positive way.  About Catt: Catt Sadler is a three time-Emmy winning journalist, renowned for her work on E! Entertainment, where she spent more than a decade contributing to E! News, E! News Weekend, Daily Pop, Live From E! and hosting various network specials. She's also been a fixture on the red carpet covering high-caliber events and interviewing celebrities during awards season. She has been co-host of the Vanity Fair Oscars Party show for the last several years. Today, she is the host and EP of her weekly podcast: CATT SADLER Now. Catt has appeared on The View, The Talk, The Tamron Hall Show, and many other programs. After choosing to leave E! over a wage gap issue and receiving an outpouring of support, Catt became a prominent voice for the equal pay movement. She has spent much of her time contributing to the cause by taking part in the LA Women's March, speaking at the Equal Pay Day rally at City Hall in New York, and starring in LUNA Bar's Equal Pay Day campaign. Catt was also selected for the NYDJ Denim campaign highlighting women leading change. She starred in the SECRET deodorant “I'd Rather Get Paid” initiative and MM.Le.Fleur's “What Are You Made Of?” fashion campaign. In 2021 she was featured with a diverse group of women in Summersalt's swimwear campaign celebrating an eclectic group of confident and successful women who love their bodies – in all forms, at any age. Championing women has always been her passion. About Sarah: Sarah Boyd is the co-CEO of The Digital Dept., which represents the most sought-after celebrity influencers. Her current/past clients roster includes Alessandra Ambrosio, Jamie Chung, Olivia Culpo, Julianne Hough, Lauren Bushnell Lane, Jana Kramer, and many more who look to Sarah to help them capitalize on their influential status in the entertainment industry to make their mark in the influencer world. Sarah started her career in Fashion PR and in 2012, she decided to channel her expert industry know-how, her extensive list of contacts, and relationships into starting her own business, SIMPLY, a collective with one goal in mind: connecting. The SIMPLY ‘Do What You Love' event is an annual Fashion and Beauty Conference in cities such as LA, NY, Chicago, and Dubai. Since 2012, SIMPLY has hosted tens of thousands of attendees. Sarah has secured partnerships with prestigious brands like CITI, Topshop, Barney's NY and many more. She's been featured in Marie Claire, People Style Watch, Fox News, E!, LA Business Journal, to name a few. She was named a “Female Founder to Watch” by Forbes and is now a Forbes Fashion and Beauty contributor. In 2017, Sarah completed a successful acquisition for SIMPLY with Socialyte (under the NYLON LLC parent company) and Sarah held the position of President of Socialyte. In 2018, Sarah co-founded the Moms + Babes Box with partner Jana Kramer which is a quarterly subscription box filled with 6+ full sized products for moms and their babes. In 2020, Sarah and Jana sold the business. In 2022, Socialyte was acquired by Dolphin Entertainment, and in 2023, Socialyte and Be Social merged to become The Digital Dept. where Sarah was installed as co-CEO. You Can Find Catt and Sarah: On Instagram: @iamcattsadler @sarahpboyd On their websites: thecattwalk.com thedigitaldept.com Links Mentioned In Today's Episode Sarah appeared on the podcast back in episode 75, which you can listen to HERE.   Got a question for me or something you're struggling with in your stepfamily life? Submit a question to be answered on a future podcast episode HERE Want to go deeper into coparenting, dealing with your partner's ex, finding your own peace, and other blended family challenges? Join the Stepfamily Circle HERE Are you enjoying The Stepmom Diaries? If so, please consider rating and reviewing the show. It will help me reach more stepmoms just like you so they can get MORE out of stepmom life! It's super easy – all you have to do is click HERE and scroll to the bottom, tap to rate with five stars, and select “write a review.” Then just let me know what you like best! And the best part about leaving a review? If you send me a screenshot of your review, I'll send YOU my 20-minute Stepmom Self-Care Blueprint. For FREE. It's normally $49 and it's a great tool to quickly set up a self-care plan you'll actually use. Just head HERE to send me your screenshot and grab your blueprint!

In this episode, I'm talking to a rockstar in the influencer marketing world, but one who also happens to be a stepmom and has one of the best relationships with her stepchildren's mom that I've ever seen. Sarah Boyd and I actually met sitting next to each other at a dinner hosted by a mutual friend, Susie Moore, in Miami. And the more I talked to her about her family life and what a rockstar she is, the more I thought, I've got to have her on the podcast! The mom of Sarah's stepkids is journalist and influencer Catt Sadler, and it's amazing how they have navigated their situation. I can't wait for you to hear from her. About Sarah Sarah Boyd is the Founder and creative force behind SIMPLY, a collective with one goal in mind: connecting. Sarah started her career in Fashion PR and in 2012, she decided to channel her expert industry know-how, her extensive list of contacts, and relationships into starting her own business. The SIMPLY 'Do What You Love' event is an annual Fashion and Beauty Conference in cities such as LA, NY, Chicago, and Dubai. Since 2012, SIMPLY has hosted tens of thousands of attendees. In 2016, with the rise of influencer marketing, Sarah started managing some of the most sought-after celebrity influencers. Her current/past clients roster includes Alessandra Ambrosio, Jamie Chung, Olivia Culpo, Julianne Hough, Lauren Bushnell Lane, Jana Kramer, and many more who look to Sarah to help them capitalize on their influential status in the entertainment industry to make their mark in the influencer world. Sarah's reach is undeniable and she has been able to secure partnerships with prestigious brands like CITI, Topshop, Barney's NY and many more. She's been featured in Marie Claire, People Style Watch, Fox News, E!, LA Business Journal, to name a few, and she was named a "Female Founder to Watch" by Forbes and is now a Forbes Fashion and Beauty contributor. In 2017, Sarah completed a successful acquisition for SIMPLY with Socialyte (under the NYLON LLC parent company) and Sarah held the position of President of Socialyte. In 2018, Sarah co-founded the Moms + Babes Box with partner Jana Kramer which is a quarterly subscription box filled with 6+ full sized products for moms and their babes. In 2020, Sarah and Jana sold the business but remain advisors and the face of the brand. In 2022, Socialyte was acquired by Dolphin Entertainment and in 2023, Socialyte and Be Social merged to become The Digital Dept. where Sarah is currently the co-CEO. You Can Find Sarah: At The Digital Dept On Social: Instagram @sarahpboyd // @thedigitaldpt  LinkedIn @sarahpboyd And don't forget to save your seat for the Jan. 24th Masterclass: 6 Simple Steps To Stepfamily Peace: The blueprint happy stepmoms use to achieve harmony in their stepfamily life - even when it feels like a chaos-free home is just a pipe dream.  Are you enjoying The Stepmom Diaries? If so, please consider rating and reviewing the show. It will help me reach more stepmoms just like you so they can get MORE out of stepmom life! It's super easy – all you have to do is click HERE and scroll to the bottom, tap to rate with five stars, and select “write a review.” Then just let me know what you like best! And the best part about leaving a review? If you send me a screenshot of your review, I'll send YOU my 20-minute Stepmom Self-Care Blueprint. For FREE. It's normally $49 and it's a great tool to quickly set up a self-care plan you'll actually use. Just head HERE to send me your screenshot and grab your blueprint!  

Back for some more? Happy Memorial Day, Reem & Socialyte are back recapping the weekend's shenanigans, the 50/50 debate, dangers of taking food from a coworker, raspy raps, and Ray J's sister rapping again.

Back again this week Reem is joined by his partner in crime Socialyte the two touch on some of the ongoing Black Twitter conversations. Friends without benefits, dating within your league, why comparison will always rob you of happiness, how to pick up on signs if someone is really into you along with some more shenanigans.

The answer is yes. And for our host Catt Sadler, it all began with the cutting of the birthday cake.      On this new episode of It Sure is a Beautiful Day, Catt tells her very personal divorce story and sits down with step-mom to her two boys, Sarah Boyd. In an extremely intimate and somewhat surprising conversation they reflect on their first meeting, their choice to make peace and co-parent amicably, and share all of the key ingredients that have made this modern, happy, blended family possible. Shout out to Kyle Boyd (Catt's ex) who is not a part of the conversation but very much laid the groundwork for the possibility of this admirable dynamic; which ultimately allowed everyone to move on in the name of love.     As President of the digital talent agency Socialyte, make sure to follow along on all of Sarah's professional and personal adventures HERE. She's not only a great stepmother but also a baller executive, entrepreneur, writer, business advisor and more. You'll fall in love with her refreshing real approach to life, just like we did.      Also, please enjoy these discounts from our generous sponsors as mentioned in the show:     STUDS: studs.com/catt for 20% off GREEN CHEF: greenchef.com use code CATT130 for $130 off JUST THRIVE: justthrivehealth.com/discount/catt use code CATT for 20% off site wide     Produced by Dear Media.  

How are you leaving an imprint to drive an impact? In the influencer marketing space Illuminate Social is beaming up the spotlight and giving content creators a new edge. In this segment, Becca Bahrke discusses influencer economy and marketing, her background, how Illuminate Social started, and other great GEMS to give you a competitive edge in the content creators space. See video here - https://youtu.be/xXq5Lhi3vgA WHO IS BECCA? Becca Bahrke is an entrepreneur in the digital talent management space focused on the intersection of creators and brands as both seek to inspire cultural movements. As the CEO and Co-Founder of Illuminate Social, Bahrke is reshaping the evolving industry to bring more professional and transparent representation for creators. Prior to founding Illuminate Social, Bahrke served as the Vice President of Talent at Socialyte, one of the industry's top influencer management companies, where she helped open the firm's West Coast office. Bahrke has been published in Business Insider and The Daily Front Row. BECCA'S CALL TO ACTION Building great teams with empathy, equity, and intention and providing transparent solutions for our services we provide. Visit Website - https://www.illuminatesocial.co/ GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned please reach out via email at GEMSwithGenesisAmaris@gmail.com "People are brands, and brands are people. We believe in growing, together." - Illuminate Social --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Breanna Suden is Founder and President of SUDEN PR, LLC and a seasoned public relations professional with over eight years of industry experience. Her expertise spanning consumer, lifestyle, food & beverage, fashion, beauty, travel and hospitality spaces makes her a highly sought out individual within the industry. Back in 2013, Breanna kickstarted her career at Weber Shandwick. There, she honed her media relations, reporting and analytics skills working for big-name technology clients like Verizon Wireless, General Motors, Citrix, and Iron Mountain. Two years later, she took her skills to the next level by landing a job at the world's largest PR agency, Edelman. At Edelman, she worked exclusively on popular fashion and home brands, T.J. Maxx and Marshalls, doing everything from launching seasonal campaigns to managing budgets and fostering deep media relationships. These relationships proved key in her next role at international PR agency, Golin. Thanks to her media chops, she was able to successfully navigate a dual role, straddling the account management and media relations worlds for the agency's multi-million dollar clients including JetBlue, Mountain Dew, Lipton Iced Tea, Nutella and Hyatt Hotels, among others. Most recently, Breanna was an invaluable part of the travel and lifestyle team at EVINS Communications, lending her skill sets to the agency's luxury client set, including Jet Linx, Half Moon, The Lowell and WatchBox. At EVINS, Breanna also assisted with event planning and management for NYLON Magazine and Socialyte. Breanna is a graduate of the University of Connecticut and holds a degree in Communications and Psychology. https://www.sudenpr.com/    

Sarah BoydVP at SocialyteWebsite Address: socialyte.comEach week on "Biz Buzz", our host David Sillick talks to business experts in the community. This week he sits down with Sarah Boyd from Socialyte.To learn more check out socialyte.com.

Nicole sits down with longtime friend, Daniel Saynt (who identifies as a bisexual, BIPOC), to dig into how he's made several very successful pivots in a New York minute. Daniel created Fashion Indie, then became the CMO of Rebecca Minkoff, launched Socialyte, merged with Nylon, led a team at Nylon & then launched NSFW (New Society For Wellness) recently. Trust us, you want to hear how this former media mogul used his “f*ck it” moment to create his dream job. As always, we'd love to hear from you! Text us at: 917-540-7949 or email: babes@supbabepod.comFollow Nicole: https://www.instagram.com/djnicolerose/Follow Sup, Babe?:https://www.instagram.com/supbabepod/More Info on Blog:  www.supbabeblog.comContact Daniel:https://www.instagram.com/danielsaynt/

Today we’re speaking with Beca Alexander, President of Socialyte.You can find Beca on social at:www.instagram.com/becaalexanderhttps://www.instagram.com/socialyte/You can find Jessy Grossman on social at:www.instagram.com/socialmediaagenthttps://www.linkedin.com/in/jessygrossman/Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim

Épisode 296 : Dans cet épisode nous revenons sur les Mèmes, ce format grandissant ! Ils sont partout ! Avec leur design bien pixelisé, bien fait maison. Avec leur tonalité sarcastique et un brun désabusé. Les mèmes sont partout ! Ils ont envahi les réseaux sociaux et pour certaines marques ils constituent aujourd’hui une alternative aux influenceurs. Oui oui aux influenceurs ! Ce matin on décrypte avec vous la tendance du meme marketing et on va parler des meme-fluenceurs. Ces comptes de mèmes sur-puissants que vous intégrerez peut-être dans vos prochaines campagnes de marque. Définir 'mème' Inventé par le biologiste britannique Richard Dawkins en 1976 pour décrire une "chose imitée", la définition moderne d'un mème est très large. Une étude réalisée en 2017 par l'Université de Budapest caractérise un meme en tant qu'images, vidéo ou texte faisant référence à la culture populaire et conçu pour être réutilisé. Cela inclut les créations des consommateurs et des marques. EP169 : https://lesuperdaily.com/episode/plongee-au-coeur-de-la-culture-meme/ Les comptes de mème explosent ! Les comptes de memes compilent du texte et des images ou de courtes vidéos qui se moquent d'un symbole culturel ou d'une idée sociale. Ils sont drôles et rassemblent des millions de followers.  — Le mème, un phénomène culturel, un language natif Il n’est donc pas surprenant que les mèmes soient devenus un phénomène culturel. Grumpy Cat, Good Guy Greg (GGG) et LOLcats ont tous une chose en commun: ce sont tous des personnages mèmes qui font maintenant partie de la culture pop Internet. Ils ont été utilisés de différentes manières pour diffuser diverses idées. Les médias sociaux ont inventé un nouveau language Il y a d’abord eu les infographies, puis les vidéos face caméra et maintenant les mèmes. — Le mème marketing Les marques proposent toujours de nouveaux moyens innovants de capter leur public. C’est comme ça, c’est comme dans la nature. Le Guépard est un prédateur qui court très vite et bien les marques c’est un peu pareil… De nombreuses marques de divers secteurs profitent de cette tendance en ligne pour attirer davantage l’attention sur les médias sociaux. Le marketing avec memes est une tendance discrète qui devient rapidement populaire. Les adolescents adorent les mèmes et les marques adorent les adolescents. 2 options : faire des mèmes ou s’acheter de la même-fluence ——— Un moyen pour parler à la génération Z et au millenials En tant que marque, si vous êtes en mesure de puiser dans ces mèmes vraiment d'actualité de manière authentique, je pense que c'est un outil vraiment puissant pour montrer à la génération Z et aux millenials ce que votre marque représente, et aussi que vous êtes une marque qui comprend eux et leur style de vie Les comptes de memes sont un moyen pour les marques de toucher un public puissant qui ne consomme pas les médias de la même manière que leurs parents et leurs grands-parents.  La génération Z, qui a entre 7 et 22 ans, est la plus grande cohorte de consommateurs au monde, avec un pouvoir d' achat de plus de 143 milliards  de dollars aux États-Unis seulement. — Après les influenceurs, les mème-fluenceurs ? Dans le passé, les entreprises qui essayaient de toucher les jeunes en ligne se tournaient vers les influenceurs d'Instagram.  Selon une étude de Markets and Markets, alors que le marché des influenceurs est en croissance permanente, passant d'environ 5,5 milliards de dollars en 2019 à une hypothèse de 22 milliards de dollars en 2024, les influenceurs apparaissent aussi comme inauthentiques, en particulier à cause de la sur exploitation de posts sponsorisés. Des marques plus traditionnelles comme JetBlue Airways et Budweiser ont également acheté du contenu sponsorisé sur des comptes mèmes. Plus authentique Les mèmes, souvent sarcastiques et beaucoup moins raffinées que les publications d’influence, offrent une voix alternative précieuse pour s’adresser à une cible qui n’aime pas la publicité. Une tonalité très libre et sarcastique Alors que les marques qui travaillent avec des influenceurs gardent souvent le contrôle du contenu (jusqu’à écrire la légende au-dessous d’une photo), pour réussir avec les pages du meme, elles ont besoin de pouvoir se laisser aller et se moquer d’eux-mêmes Plus d’engagement Parler le même langage aide également les marques à obtenir un plus grand engagement de leur public cible.  Le taux d’engagement sur les comptes mèmes flirt avec les 30% sur Facebook et Instagram quand le contenu d'influence ou de marque génère des taux d'environ 1% à 15%. Plus viral Alors que les influenceurs offrent un endossement plus personnalisé d'un produit, les annonces de mème sont généralement plus virales et plus susceptibles de se diffuser en dehors du compte. Un influenceur pourrait inciter un adepte à acheter un certain rouge à lèvres ou à partager ce message avec un ami qui aime le maquillage, a déclaré Alexander de Socialyte. Mais contrairement à un drôle de mème, "ses chances de partager cela avec 20 de ses amis sont plutôt minces".  Attention au plagiat Cependant, le meme marketing comporte aussi des risques. certains comptes ont été accusés de republier les blagues de comédiens sans permission, et Instagram a réagi en interdisant certains comptes mèmes , y compris ceux qui comptent des millions d'adeptes. Un exercice d'écoute sociale Travailler avec des mèmes peut être moins une tactique marketing, mais plutôt un ensemble de compétences impliquant l'observation de la tendance des principaux consommateurs et l'alignement de ces sujets sur le message d'une marque. —— Une tendance française, le meme en franglais « My daronne every time I look at my phonetel more than 30 secondes » « When c’est la fin du mois » (Sandwich aux glaçons) http://www.topito.com/top-meilleur-meme-francais —— Exemple : Overheard über Uber s'est associé à Jesse Margolis, qui dirige les comptes populaires «Overheard LA» et « Overheard New York » avec des commentaires amusants sur la vie dans les villes, pour créer «Overheard Uber», qui publie des blagues sur les interactions humoristiques et parfois maladroites d'Uber. Exemple Gucci En 2017 déjà. Le hashtag TFWGucci, qui est l'abréviation de «That Feeling When Gucci», était une campagne conçue pour promouvoir leur nouvelle gamme de montres. Dans une série de mèmes associés, Gucci a utilisé des mèmes allant de l’absurde à l’hilare. Ils ont créé tous les memes en collaboration avec des artistes du monde entier. Exemple Netflix . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Today we’re speaking with Sarah Boyd, President & Founder of Simply Inc.You can find Sarah on social at:www.instagram.com/sarahpboydwww.instagram.com/simply Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim

In the category of good riddance, Instagram is experimenting with getting rid of one of its least useful metrics, the Like. I talk with Beca Alexander, President of long-time influencer-management and brand consultant Socialyte to understand more about what it means. But as far as I'm concerned, losing the like gives us a chance to move beyond the high school era of social media. In this episode, I also promise to link you to a great Medium piece on the downside of all those millions of dollars that investors put into online-media companies, and how it suckered them into giving away expensive content for free. The story can be found here, I recommend it for those who care about why hot online outlets such as Buzzfeed and Vice keep having to lay off people even amid all their perceived, well, buzz. You can read my Tubefilter column on Instagram and likes here. Perhaps less surprisingly, I recommend that too. But give this podcast a listen. My conversation with Beca covers a lot of the changes in what matters to brands in dealing with influencers on the red-hot Instagram platform. If you're in business, or advising businesses, that are on Instagram, you should take in the wisdom here. --- Support this podcast: https://anchor.fm/davidlbloom/support

Today I'm chatting with Beca Alexander, the Founder and President of Socialyte about the world of Influencers. Socialyte is one of the top Influencer Management agencies in the world. Beca was one of the OG influencer managers, as in, she was doing it before it was even a thing, so she’s very much on the pulse. Today, she does a deep dive into the world of social media, influencer management, and basically answers all the questions you may have about this industry. She goes over what it takes to be a successful content creator and the importance of professionalism in this domain. We talk about understanding motivation and get into the concept of authenticity. Beca gives us her opinion on how to balance sponsored with non-sponsored posts. This episode is packed with information on how to thrive in this industry. Whether you’re a content creator or are just curious to learn more about how this industry works, this is an episode you shouldn’t miss. To connect with Beca click HERE To learn more about Socialyte click HERE To connect with Siff click HERE To learn more about Icing and Glitter click HERE.

Marketing with influencers and digital social engagement… Beca Alexander, Co-Founder and President of Socialyte (a premier influencer marketing and casting agency), joins Lisa Berger, Dalia Strum, and Edward Hertzman in the MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent.From blogger to agency co-founder, four influencer categories, and being authentic and faithful to audiences Alexander discusses how she fell into digital social engagement, was a blogger in fashion news and sold the blog despite not being profitable, she went to corporate America, had friends in the digital social engagement space who started personal style blogging, brands were reaching out, and they don’t know what to charge. She said she could negotiate their deals and take a cut, and then started Socialyte 3 ½ years ago, how the company acts as middle man to amplify brand messaging between services and brands to reach the right consumers, and how the only money used to be Google ads but that has changed dramatically. She mentions how she and her team began taking money from brands to write about the brands and became exhausted from running many stories daily, 24/7. Alexander received an offer to go to work, and also got an offer to sell the blog from a media company wanting to buy traffic from content websites. The blog articles were very opinion driven, and one can create traffic for differentiation but are brands skeptical about aligning? Influencers are in four different categories, and can be considered content creator. People follow people because they are posting about their luxury lifestyle. There are influencers, then there is actual high quality content, highly setup, with beautiful images curated in the feed, as if they could be in a magazine. Are these influencer posts reality or a manufactured, and how do they afford this lifestyle? How Socialyte is vetting content creators, looking for authenticity and consistent creation of content that is authentic and faithful to audience.Micro-influencers, lone wolves and doubling up, and higher income for women She touches on a love/hate relationship with micro-influencers, how they don’t generally understand the business of influencer marketing, but this is one of the reasons Socialyte comes into the conversation, with them often being the first agency that sends them a 12 page contract and they “freak out”. What the micro-influencers do, where the agency sends them a product, the influencer creates an image for a product. Occasionally, micro-influencers are introduced to timelines that they don’t understand or appreciate — missing a day or deadline can have a significant impact on the entire campaign. What is the level of engagement brand wants to see? Alexander discusses how there is talent management, how influencer failures impact contractual expectations, why Socialyte requires influencers to keep content and posts on for a year, when posting products becomes no longer authentic, the 50/50 sponsor-to-organic content ratio needed, and engagement levels. She mentions how the audience will tolerate sponsored content if post is authentic, the way influencers can be sponsored, how there is no template for this process, KPI’s are different for every brand, and influencers are humans, not commodities, so everyone is an individual that creates content and shares it in very specific ways. Influencers have been seen as lone wolves, as they are limited in seeing the circles around them. Now influencers are friends with other influencers because they share similar lifestyles, how this can result in them posting together and getting double content which looks like more organic content. She says that consumers are living vicariously through influencers, how influencers enjoy travel trips for content, being able to segment by location, and how this is one industry in which men are making less money as influencers than females.Vetting brands and influencers, two hours of Instgaram, and becoming Beca Alexander details, in a round of personal questions, the considerations for vetting of brands, taking an agency fee, declining brands and products dealing with smoking and sex, her obsession with human psychology and how the brain works, vetting influencers on their business goals, being a basic human, how her schedule starts with two hours of Instagram daily, tattoos, being from Ukraine, boring Cleveland, a tramp stamp, how self awareness results in informed decisions, conserving brain capacity, being very accessible by email, and how her name became Beca. The post 24 Seven Presents: Beca Alexander of Socialyte – Influenced by Humans appeared first on Content Is Your Business.

Hi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!