Podcasts about Tubefilter

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Here's more detail on what we covered this week:Spotify's podcast "plays" are a new metric for a booming industry - TubefilterThe Golden Globes Is Adding a Podcast Category in 2026LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - TubefilterMeta is launching a new ad product (and using AI) to get brands closer to trending Reels - TubefilterSay it in a Snap: Highlights from the 2025 NewFrontsIn India, Neal Mohan announces YouTube's $100 million investment in local creator economy - TubefilterJust for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter

Marc Hustvedt shares insights from helping to scale Mr. Beast to 350 million YouTube subscribers and building a global creator brand, revealing the unique combination of traits that separates extraordinary creators from everyone else.  Check out Contrarian Thinking and Codie Sanchez to learn more about Marc's current work helping people buy and grow small businesses.• Creator-led businesses eliminate the power imbalance found in traditional media• The most successful YouTube integrations feel natural and appeal to the global audience• Small, targeted audiences of 10,000 engaged followers can build lucrative businesses• The future of media belongs to individual creators who own their businesses• Work ethic and obsessive dedication to the craft set apart successful creators• Jimmy Donaldson (Mr. Beast) studied YouTube content for years before finding success• High appetite for risk and willingness to bet on yourself is critical• Single-minded focus on "making the best YouTube videos in the world" drove their strategy• The $3.5 million Squid Game recreation video was an inflection point for the brand• Traditional production methods create unnecessary friction for creatorsEver wonder what makes certain creators explode while others struggle to gain traction? Marc Hustvedt, former president of Mr. Beast, pulls back the curtain on how they built one of the most successful creator brands in history expanding into ventures like Feastables Chocolate and Mr. Beast Burger.What truly sets apart the 0.1% of creators from everyone else? Marc reveals it's a unique combination of traits: relentless work ethic, obsessive attention to detail, willingness to take massive risks, and laser-sharp focus on a singular mission. Jimmy Donaldson didn't just appear out of nowhere – he spent years making videos that barely got views, studying YouTube's ecosystem, and constantly iterating. The breakthrough came from understanding that success requires both quantity and quality, paired with the courage to bet everything on yourself repeatedly.  The $3.5 million Squid Game recreation video serves as a perfect case study of their approach. While traditional media might have stretched production over months of planning and bureaucracy, the Mr. Beast team compressed timelines dramatically. They secured one of the largest brand deals ever for a single YouTube video by creating a sense of FOMO around cultural moments. Most importantly, they eliminated the traditional production hierarchy: "We were both the studio and the network," Marc explains, allowing for nimble decision-making that put creative vision first.Marc is now bringing his digital expertise to Contrarian Thinking as their president, where he's exploring the intersection of education and creator economy. His observation? "You don't need a hundred million people to watch a video. If you've got the right 10,000 people, you can have a very lucrative business." This shift toward highly engaged, targeted communities represents the next evolution in digital content creation.  Listen now for insights on building digital businesses, recognizing talent, and creating content that captivates audiences in today's fragmented landscape.Marc Hustvedt: https://www.linkedin.com/in/marchustvedt/Marc was the President of Mr. Beast from 2021 to 2024.  After graduating from the University of Michigan, he co-founded Tubefilter and the Streamy Awards.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up - TubefilterSeniors are watching twice as much YouTube on TVs as they were a year ago - TubefilterYouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainmentPeyton Manning Joins $45 Million Fundraising for Good Good Golf - BloombergGood Good just got $45 million to grow its YouTube golf empire - TubefilterInfluencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard DemNo, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - TubefilterViral morning routine creator Ashton Hall doesn't care about people copying his content - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Keith Bendes and Brendan Gahan are back for Episode 48 of Creator Economy Live! This week, we unpack the ripple effects of the TikTok ban and Kai Cenat's record-breaking Twitch “Mafiathon.” Plus, Instagram's Trial Reels, LinkedIn's boosted posts, and how brands like Away and Puresport are shaking up influencer marketing.   Our guest, Josh Cohen, co-founder of Tubefilter and the Streamy Awards, takes us behind the curtain of digital media's rise, sharing untold stories and his vision for the future of the creator economy. Don't miss Creator and Brand of the Week highlights—featuring Stormi Steele, Kai Cenat, and Ground News.   COW/BOW (creator of the week & brand of the week) Creator of the week (COW) - Keith: Content creator and Canvas Beauty founder Stormi Steele earned $2 million in a single livestream. - Brendan: Kai Cenat - Josh: Pokemon TV channel   Brand of the week  - Keith: Away x Celeb Lookalikes (Timothee Chalamet, Jeremy Allen) Puresport sent out empty boxes to creators and asked them to send back items from other gifting campaigns that they've never used, to donate to a charity  - Brendan: Sprout Social, Land Rover - Josh: Ground News

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft' Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo's YouTube channel breaks Top 50 - AS USA  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Sean Johnson got his start as a musician who toured the world multiple times with his DIY Bands, covering everything from pop to metal. Since then, he has gone on to become a vocal coach who has helped over 4,000 students unlock their true voice. His content and lessons have been part of multiple YouTube channels with a combined subscriber count of over 800,000 subscribers He has also been repeatedly featured on publications such as:  Metal Injection, MetalSucks, Esquire Magazine, The Chive, TubeFilter, and the covetous front page of Reddit IN THIS EPISODE, YOU'LL LEARN ABOUT: Learning to sing How your emotions affect your ability to sing much more than you might think Understanding the mechanics of your voice Getting in the headspace for optimal singing How to sing in key and correct pitch issues Controlling your volume How to prevent vocal burnout Preventing issues such as sibilance and lip smacks To learn more about Sean Johnson, visit: https://www.vocalacademy3.com/ To get a free vocal lesson with Shaun, visit: https://funnel.vocalacademy3.com/masteryourmixlesson To get his free Vocal Essentials Course, visit: https://www.vocalacademy3.com/masteryourmix For tips on how to improve your mixes, visit https://masteryourmix.com/ Looking for 1-on-1 feedback and training to help you create pro-quality mixes? Check out my new coaching program Amplitude and apply to join: https://masteryourmix.com/amplitude/ Download Waves Plugins here: https://waves.alzt.net/EK3G2K Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books: The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Subscribe to the show: Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej Have your questions answered on the show. Send them to questions@masteryourmix.com Thanks for listening! Please leave a rating and review: https://masteryourmix.com/review/

REPLAY - In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers at time of recording, now 312 MILLION): MrBeast. Marc's impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why Marc enjoys building new companies, and hear why he's particularly interested in YouTubers. We ask Marc about the core elements that make a piece of content successful, and the reasons behind MrBeast's most recent explosion in (billions of) views. Marc shares how the MrBeast team has leaned into TikTok, before explaining the importance of viewer acquisition with captivating video titles and thumbnails, and a few of the ways MrBeast optimizes its content for performance. We hear Marc's take on the current monetization models of social platforms like YouTube and TikTok, and how MrBeast's side ventures like Feastables and MrBeast Burger are now contributing a larger slice of the revenue pie. To close the show, we discuss the impact that MrBeast, aka Jimmy Donaldson, has had on his hometown of Greenville, North Carolina, and hear what's in store for the company over the next 20 years. In this episode, you will learn:  1. The keys to creating a successful piece of content  2. The importance of catchy video titles and thumbnails for viewer acquisition  3. How MrBeast grew a following of 213 million subscribers (and counting!)   Resources: MrBeast Youtube: @mrbeast MrBeast Twitter: @mrbeast MrBeast Instagram: @mrbeast Shop MrBeast Merch: https://shopmrbeast.com/   Connect with the Guest: Marc's LinkedIn   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Here's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren't Getting Rich—They're Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig's Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter, YouTube's leading "Comicstorian," has died - TubefilterOur Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson's Complaints Could Fuel U.S. ‘Right of Publicity' Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms' - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI's Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI Met Gala pictures apparently fooled Katy Perry's mom. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered:Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL's Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter  Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan embraces sour power with his own candy line - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Josh's nephew's school fundraiser, feat. the Dude Perfect video.Meta's Instagram and Facebook Growing Faster Than TikTokTikTok hopes to reach its "full potential" with a reorganization of its operations division - TubefilterYouTube will require creators to label AI content as "synthetic" - TubefilterOmegle shuts down after settling $22 million child sex abuse lawsuit - TubefilterTikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter

Here's what we covered today:Here's how to support Israel.Jacksfilms urges YouTube to "step in" after SSSniperwolf doxxing allegations - TubefilterPatreon Acquires MomentPatreon acquires creator event platform Moment - TubefilterMrBeast gained 100 million subscribers in 15 months. Here's why. - TubefilterDude Perfect gets its own streaming service - TubefilterSam and Colby's 'Conjuring' house return sells out at 168 movie theaters - Tubefilter

Here's what we covered today:Here's how to support Israel.Follow Jim Shepherd on LinkedIn here.Exclusive: Jellysmack acquires Law&Crime NetworkMeta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook - WSJRooster Teeth moves shows to its website: "YouTube revenue just isn't cutting it for us anymore." - Tubefilter

Here's what we covered today:This is Linktree's 2023 Creator Report -- give it a read!VidSummit 2023 wraps up today -- catch up on everything here.Paris Hilton just signed a 2-year content deal with X - TubefilterMrBeast's Feastables is becoming an NBA jersey sponsor - TubefilterTikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S. - Tubefilter

Here's what we covered today:Check out everything happening at VidCon Baltimore 2023 this weekend!Here's Lauren's profile and panel preview.Here's Josh's profile and panel preview.Facebook and Instagram will soon get a slew of AI-powered creator tools - The VergeMeta filmed Mr Beast, Paris Hilton and 26 more to build celebrity AIs based on Llama 2 | TechCrunchDream come true: RDCWorld attracts 20,000 fans to Black nerd convention Dream Con - TubefilterLinktree shares statistics about the 200 million creators who are part of the "attention economy" - Tubefilter

Here's what we covered today:Everything you need to know about Made On YouTube and yesterday's announcements.Electrify raises $85 million to invest in long-form YouTube content - TubefilterDays after plummeting to its lowest stock price yet, FaZe Clan lets go of longtime CEO Lee Trink - TubefilterTikTok fined $367 million for alleged child data privacy issues - Tubefilter

Friend of the show Luke Mones joins us and immediately confronts Brendan about his behavior at a Greek Easter party. This opens a can of worms and everyone airs their grievances with Brendan. We also discuss the perfect 4th of July meal, changing the endings of movies, and our worst birthday stories. Luke Mones is a comedian. Luke wrote and starred in the Comedy Central digital series Genies. He was selected by Netflix for their Introducing… stand up showcase at their inaugural comedy festival and was named an Up Next comedian by Comedy Central. Luke's stand up has also been seen on Comedy Central: Stand-Up Featuring and Don't Tell Comedy. Luke has hosted a comedy news show for Inside Edition called The Breakdown. He also appeared on Insecure on HBO as well as Conan on TBS multiple times. Luke will be seen in the upcoming feature film Wine Club and is a panelist on the new CW show The Great American Joke Off. Luke has performed in festivals like the Netflix is a Joke Festival, Clusterfest, the New York Comedy Festival and the Laughing Devil Festival, where he won 1st Place. Luke's short "Early Decision" screened at the Cannes Film Festival, and his work has been written up in The AV Club, Tubefilter, and the Huffington Post. SUPPORT LUKE: Instagram: https://www.instagram.com/lukemones/ Twitter: https://twitter.com/lukemones YouTube: https://youtube.com/@lukemonescomedy *** Get tickets to see us at Algonquin Arts Theater in NJ: https://www.algonquinarts.org/calendar.php?id=280 Want to work with us? Email scenariopodproducer@gmail.com. FOLLOW THE SHOW: Instagram: https://www.instagram.com/heresthescenariopod/ Twitter: ​https://twitter.com/ScenarioPod Patreon: https://www.patreon.com/ScenarioPod Website: https://thelaughbutton.com/podcasts/heres-the-scenario FOLLOW THE HOSTS: Mike Feeney Instagram, Twitter, TikTok: @iammikefeeney Twitch: https://www.twitch.tv/nyfreshmaker YouTube: https://www.youtube.com/c/MikeFeeneyComedy Website: https://www.mikefeeneycomedy.com Mike Cannon Instagram, Twitter, TikTok: @iammikecannon YouTube: https://www.youtube.com/c/MikeCannonComedy Website: https://www.mikecannoncomedy.com Brendan Sagalow Instagram, Twitter, TikTok: @brendansagalow Twitch: https://www.twitch.tv/sags2riches YouTube: https://www.youtube.com/c/BrendanSagalow Website: https://brendansagalow.com Produced by Nicole Lyons Instagram: @nicoleclyons Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's what we covered today:Follow Tara Walpert Levy on LinkedIn here!Instagram's Threads: everything you need to know about the new Twitter competitor - The VergeInstagram's Threads surpasses 100 million users - The Verge Zuck's ripped? And training with MMA superstarsTwitch is launching a discovery feed and other short-form video features | TechCrunchLogan Paul and KSI's Prime energy drinks are drawing scrutiny from U.S. regulators - Tubefilter

Here's what we covered today:Click here to learn more about REACH!Follow Dylan Huey on LinkedIn.Jellysmack acquires Rick Lax's creator development community Network Media LLC (Exclusive) - TubefilterYouTube is lowering the barrier to be eligible for its monetization program - TechCrunchYouTube's new Partner Program standards are tailored to live-streaming creators - TubefilterThe D'Amelio family is reportedly planning to launch a $20 million talent management venture - Tubefilter

The Best Christian Podcast in the Omniverse Canary Cry News Talk #624 - 05.17.2023 - Recorded Live to Tape GORDIE SIGHTING | Great Data Drowning, Sacred Orb Funding, Psychotech Mania Deconstructing Corporate Mainstream Media News from a Biblical Worldview We Operate Value 4 Value: http://CanaryCry.Support Join Supply Drop: http://CanaryCrySupplyDrop.com Submit Articles: http://CanaryCry.Report Join the Tee Shirt Council: http://CanaryCryTShirtCouncil.com Resource: Index of MSM Ownership (Harvard.edu) Resource: Aliens Demons Doc (feat. Dr. Heiser, Unseen Realm) All the links: http://CanaryCry.Party   This Episode was Produced By: Executive Producers Arnold W*** Christine S***   Producers Jessica L, Natalie C, Rami C, Morgan E, Sir Morv Knight of the Burning Chariots, Sir Casey the Shield Knight, Veronica D, Ronin Poet, Dame Gail Canary Whisperer and Lady of X's and O's, Sir Scott Knight of Truth   CanaryCry.ART Submissions Sir Dove Knight of Rusbeltia Mark A iAnon   Microfiction Runksmash - She disappears as more Censors breach the door. “Stop! In the name of the Peace Algorithm!” They shout and train their weapons on Hank, before he can react they taze him. “Don't worry the tape will have him holding a gun.” Says one of the censors.   Stephen S - Text message between Chief and Dr. Diablo. “Doc, the big guy is out of doggie treats "OMG! Already?! We'll get onto it right away, but it will take a few days. FYI, a half dose of a child treat is just as effective.”   CLIP PRODUCER Emsworth, FaeLivrin, Joelms, Laura   TIMESTAPERS Jade Bouncerson, Christine C, Pocojo   SOCIAL MEDIA DOERS Dame MissG of the OV and Deep Rivers   CanaryCry.Report Submissions JAM   REMINDERS Clankoniphius   SHOW NOTES HELLO, RUN DOWN FLIPPY Sanctuary's Humanoid Robot Is for General-Purpose Autonomy (IEEE)   DAY JINGLE/PERSONAL/EXEC.   WW3/BEING WATCHED/CHINA/DATA Pentagon Making Race-Specific Bioweapons, China Says (Newsweek)  → Ethical considerations for DNA testing as a proxy for nationality (TandD) BEAST SYSTEM/ORB OpenAI's Sam Altman, $100 million in funding for Worldcoin (Fortune) → Sam Altman: OpenAI CEO calls for US to regulate AI (BBC)   AI/DEEPFAKE Sen. Blumenthal opens AI hearing with deepfake recording of own voice (CNN) → Realtime deepfakes are a dangerous new threat. Protect yourself (LA Times) → ChatGPT user in China detained for creating fake news, police say (AP)   MIND CONTROL/METAVERSE Clip: John Fetterman struggling during hearing → Ethical hazards of health data gov in metaverse (Nature Machine Intel)  → [MeTAI] (Nature Machine Intel) VR Zentreya is cool dragon cyborg from the future. Also retail manager. (TubeFilter)   V4V/TREASURE/SPEAKPIPE/TALENT   WACCINE/BIRDS Vaccine authorized emergency use in CA condors amid bird flu outbreak (KCRA)   COVID C19 total cost to US economy will reach $14 trillion by end of 2023 (Conversation)   DIE/SPACE NASA warns, Only 30 min notice before killer solar storm strikes Earth (DailyStar)   ANTARCTICA Major Revision of International Chemical Regulation Required (AZO)   TIME PRODUCERS END

Here's what we covered today:Nominations for the Streamys are open!! https://www.streamys.org/submissions/Pepperoni Hug Spot - AI Made TV CommericalAI generated beer commercial : r/oddlyterrifyingTikTok opens up its revamped creator fund to all eligible creators in the US | TechCrunchTikTok loses head of US trust and safety as government weighs a ban - The VergeWill the 2023 Writers Guild of America strike ignite a creative surge online? - TubefilterPodcasts are now live on YouTube Music -- and background listening is available for free - Tubefilter 

Before the summary: be sure to follow Avi Gandhi! He's active across platforms; you can start here with Avi's LinkedIn.Here's what we covered today:Lauren's appearance on Bloomberg TV!The Creator ClashAn AI Hit of Fake ‘Drake' and ‘The Weeknd' Rattles the Music World - The New York TimesSpotify Strikes Creator Video Deal With Jellysmack (Exclusive)Snapchat Stories monetization is expanding to creators with 50,000 followers, 25 million monthly views - Tubefilter

In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers): MrBeast. Marc's impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why Marc enjoys building new companies, and hear why he's particularly interested in YouTubers. We ask Marc about the core elements that make a piece of content successful, and the reasons behind MrBeast's most recent explosion in (billions of) views. Marc shares how the MrBeast team has leaned into TikTok, before explaining the importance of viewer acquisition with captivating video titles and thumbnails, and a few of the ways MrBeast optimizes its content for performance. We hear Marc's take on the current monetization models of social platforms like YouTube and TikTok, and how MrBeast's side ventures like Feastables and MrBeast Burger are now contributing a larger slice of the revenue pie. To close the show, we discuss the impact that MrBeast, aka Jimmy Donaldson, has had on his hometown of Greenville, North Carolina, and hear what's in store for the company over the next 20 years.In this episode, you will learn:The keys to creating a successful piece of content The importance of catchy video titles and thumbnails for viewer acquisitionHow MrBeast grew a following of 137 million subscribers (and counting!)Key Takeaways[12:51] The keys to creating a successful piece of content[20:25] Why MrBeast leaned into TikTok[26:06] The importance of optimizing titles, thumbnails, and integrated ad reads[41:40] Marc's predictions for the future of MrBeastResources:MrBeast Youtube: @mrbeastMrBeast Twitter: @mrbeastMrBeast Instagram: @mrbeastShop MrBeast Merch: https://shopmrbeast.com/Connect with the Guest:Marc's LinkedInConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

In this episode:  Guest host Brendan Gahan, from Mekanism, sits in for one of our hosts and gives insight into CES in Las Vegas.More Predictions for 2023!YouTube has a new rollout that includes a swear jar and it is controversial. Samsung streams food as it cooks…say what?  Check out Jellysmack and GET IN TOUCH!We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!   

Hey everyone, it's been a minute.  Gonna break down the last month or so of podcast news and look forward to 2023.First, a programming note.  Yes, I've "pod faded" with this show a bit.   That's largely because I've been dedicating a lot of time to a passion project, a show called WJPZ at 50.   It celebrates 50 years of the radio station at my alma mater, Syracuse University.  We are releasing interviews with alumni every Monday, Wednesday and Friday through the beginning of March and our annual reunion banquet.  After that, the show will slow to a once-a-week cadence, and I'll be able to re-focus on this show and other areas of my podcast production business. Thank you by the way, PodNews and Podcast Business Journal for the mentions. OK, onto the news....What about video podcasts?  I'm asked this all the time.  A new study from Cumulus/Westwood One and Signal Hill Insights show that 28% of podcast listeners want to watch video of their podcast, and 29% want video playing in the background.  This changes a bit by format - like true crime for example is often best suited to audio only.  But here's MY key takeaway: 43% of listeners prefer audio only.    My position on this hasn't changed.  I'm a radio guy by trade, so I'm always audio first.  A podcast goes where video can't - in the car, walking the dog, and more.  Now YouTube is huge for podcast discovery, but you can get all that SEO benefit but uploading your audio to YouTube with a static image or moving waveform, or even auto-generated captions.   Make sure you have good show notes, and a transcription of your content if available.  But don't feel the need to shoot video of your podcast- to me, the ROI on your time investment just isn't there.   And yes, I know what you're thinking - Jag, aren't you doing a video version of this podcast?  Well, yes, but only because it's very short.  If this thing were 30 minutes, no way I'd be shooting and editing video.Speaking of YouTube, they've put out a 67 page guide to podcasting.  If you've got some time - you can link from the bottom of this article at TubeFilter: https://www.tubefilter.com/2022/11/23/youtube-podcast-guide/Podcast Hosting App Anchor seems to be losing market share.  I've long been concerned about Anchor, its connection to Spotify, and the murkiness around who owns your content.  Remember, free is never really free.  Anchor, however, HAS announced an audio enhancement tool that will clean up your audio in noisy environments.   Add this to the existing Studio Sound feature in Descript, and an AI audio enhancement tool in beta from Adobe, and podcast audio is going to get much better in 2023.    If you're going to use these tools, however, proceed with caution.  They aren't perfect, and unless you check through them, or employ a professional editor, you can get some WEIRD stuff in your "enhanced" audio.Spatial Audio could be the next big audio tech breakthrough.   Theoretically, if you're listening to a podcast with headphones, you'll be able to hear the conversation from different angles depending on how you move your head.  The New York Times has a website demo.   I think it will be a couple of years before this is common place, but the cutting edge stuff is pretty cool. Link: https://rd.nytimes.com/projects/a-guide-to-creating-spatial-audio-podcastsThere seems to be a growing sentiment in podcasting to remove email addresses from RSS feeds.  Up until now, you needed an active email address to verify ownership of a podcast in Apple, Spotify, and more.   But with the rise of two-factor authentication, that may no longer be needed.  Why the pushback against email addresses?  They inordinate amount of spam that you get from every bot on the planet as a podcast owner.  And think you have it bad?  Try being the email on the RSS feed of 25 or so client podcasts.    It's a daily pain I incur so my clients don't have to.  You're welcome. :)New research shows that podcast listeners are OK with content that's, shall we say, not squeaky-clean.  The reason seems to be: they've sought out a particular show. So for the most part, they know what they're getting into.  As opposed to something broadcast over a television network or FM radio station.  I will say, however, always mark an episode as "explicit" if someone swears.   It keeps our evil Lords at Apple happy, plus it's a nice courtesy to give your listeners.  However, explicit content and offensive content can be two very  different things.   Tom Webster has a great article on "brand safety" as it relates to podcasters and advertisers in Sounds Profitable: https://soundsprofitable.com/update/podcasting-superpowerAnd finally, I leave you with some good news.  Adnan Syed, the wrongly convicted subject of the podcast Serial, has a job.  Georgetown University has hired him to work with their prison reform initiative.   I'll give credit where credit is due to Georgetown, even as a Syracuse grad.  Lata!

In this special episode:   Jimmy Donaldson, MrBeast, is on the cover of Forbes. Launches Gift Cards. And Feastables are back.TikTok is back in the headlines. The Senate Passed a bill to ban TikTok on government devices. What is the Anti-Social CCP Act? We'll help you out. Instagram has a ton of new updates. Is it the End of TikTok? Or an attack on Snapchat? Cameo collabs with Candle Media and creates Cameo Kids! Pretty cool for Cocomelon and Blippi and just kids' space in general.Dr. Suess' Vlog – it's a thing!  Check out Jellysmack and their awesome blog!Also our sponsor – Amaze.co – Check them out!  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!   

In this special episode:  The Streamy Awards are live in Los Angeles this weekend (Dec 4th) and Josh is in town for the big event. Find out what to expect, how to stream and some other inside scoopy stuff (like what's Airrack doing at the award show). TikTok CEO, Shou Chew talks new technology and the Metaverse at the NY Times Deal Book Conference. Our hosts have some other concerns. Project Texas. Really? Pinterest shuts down its Creator Rewards Program. Uploads and Downloads:Charli D'Amelio, DWTS and Lankybox Check out Jellysmack – Jellysmash!Our newest sponsor – Amaze.co – Check them out!  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.comWe love hearing from you! 

In this episode: An inside preview of the upcoming Streamy Awards!  Save the date Dec. 4th, 2022 in person and streaming online. Facebook / Meta – Lauren chimes in on the list of Facebook's current and somewhat continuing issues and how the Metaverse maybe shouldn't be Zuck's focus. Investors seem to agree. Youtube/Google - Alphabet's earnings update and although also a loss, very different than what Facebook is going through… but why? The interview with Google and Youtube's Adam Stewart. Mr. Beast and $1.5 Billion. Is Jimmy Donaldson on his way to being the next… Check out Jellysmack.  Also, here's Spring's Link. We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!    

In this episode:  Muaaz reveals on Twitter that the TikTok Pulse Program from 2020 is in full swing. Maybe?Tiktok also chimes in with a link in bio platform hooking up with Linktree. Youtube wants to dominate the podcast space – but don't they already?Pinterest gets into music. Idea pins. – And Lauren's all here for it! Upload/Downloads – it involves something bathroom worthy. And Ludwig.  Check out Jellysmack.Also, here's Spring's Link.  We have a YouTube Page!  Please subscribe and follow. (Thank you!)Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!   

In this episode:  Daniel Liss makes fun of Adam Mosseri in a Twitter post explaining how Dispo is not like Instagram. Snap is laying off some of its workforce, so is Evan Spiegel going back to basics? Mark Bergen, Bloomberg Reporter, has a new book out about YouTube and we've got the interview!Upload / Downloads – believe it or not, it's also about…you guessed it… Youtube!  Who have they been hiring lately?  Mark Bergen's Book is Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination  Check out Jellysmack's - Jelly Fi for Creators! Also, here's Spring's Link.  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!    

In this episode:  Youtube's trending page is highlighted. Why? Racism, favoritism. Josh and Lauren discuss the latest happenings with Youtuber CoryxKenshin. What does TikTok, A Wall Street analyst, and crack cocaine have in common? There's a link, we promise! And we're all over it. Tiktok launches new features. Josh says they do this best. Lauren explains it's just different ways of thinking. Uploads/Download – Lauren's got a favorite new podcast and Josh shares some science with Curiosity Box. Check out Jellysmack's Blog! Also, here's Spring's Link.  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hear from you!   

In this episode:  Lauren is back! But Josh is in North Carolina? Find out why.Shopify collabs. Lauren wonders about the pay structure; Josh thinks it's an easier way (nice to have our hosts back at it again!).Adam Mosseri announces another round of updates on IG Reels. Lauren and James Charles are on the same page. Clearly.Lauren's favorite social media platform is… Yes, LinkedIn. And they've made some upgrades.This week's uploads include Chamberlain Coffee and Tubefilter's breaking news on Kim Larson's new gig at YouTube.Check out Jellysmack's JellyFi program for creators! Also, here's Spring's Link to Plushies. We have a YouTube Page!  Please subscribe and follow.  (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hearing from you!  And of course, check out Jellysmack and Spr.ng! 

In this episode:  Liz Perle, Creator Economy Expert and Consultant, steps in for Lauren's last week of vacation. We learn a lot! Like why Liz thinks the word “creator” is meaningless, generational differences in social media, and why she says, teenagers aren't addicted to technology, but to each other. (This is all such good stuff!).Josh and Liz discuss the latest Pew Research on teens and social media. Liz wants more detailed information and isn't surprised, Josh is intrigued! Creator Dao is a thing and Josh and Liz break it down. Jake Paul starts a sports media company, but will it really be BETR? Our hosts have opinions. Uploads and Downloads – Dylan LeMay is into Ice Cream and BeReal is really popular!  We have a YouTube Page!  Please subscribe and follow us -  Click here. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  And of course, check out Jellysmack and Spr.ng.

In this week's episode:  Max Benator, Co-Founder and CEO of Orca steps in for Lauren this week as co-host. Netflix and Shonda Rhimes love that we love Bridgerton but there's a line. Bear and Barlow are being sued. Want to know where the $5 billion influencer market spending is going in 2022? Josh breaks it down. MrBeast, aka Jimmy Donaldson, hits 100 million.Is Live Social Shopping dead or is it thriving? Max Benator and gives us the inside scoop on what's really going on. Josh's upload. Something to do with Ludwig and MrBeast doing something cool…again.  We have a YouTube Page!  Please subscribe and follow us -  Click here. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  And of course, check out Jellysmack and Spr.ng! 

In this week's episode: Lauren apologizes to Josh (What happened?)Big announcement concerning VidCon 2022 involving Creator UploadLinktree established the industry in this space, now check out what they're doing and how our hosts feel about it.Famous Birthdays is connecting with Amazon's Alexa. But why?Instagram Reels updates, including extending 60 seconds to 90 seconds. Upload/Downloads – this week, props again to MrBeast's Feastables, his chocolate factory film and we get an update on OG Youtuber's Rhett & Link.Tubefilter invite link at Vidcon - check it out:  https://tubefilter.com/speedAs always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  Visit Spri.ng's Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.  

In this week's episode: Lauren's in New York. Again. Did she just miss Josh?TikTok's “Creative Center” has Josh gushing about the front-facing feature interface…A “must listen to” interview with Jeremy Lewis, Senior Director, NFT Acquisition at Crypto.com and co-host of the Podcast Wild ‘Til 9. Gives us the 101 on all things NFT, Cryptocurrency and building communities. When is it a good time to get into the Web3 space? Jeremy's answer may not be what you expect! Mind. Blown!Sheryl Sandberg leaves Facebook/Meta and, of course, Lauren has some serious thoughts about it…surprisingly, Josh disagrees!As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  Please visit Spri.ng's Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.  

In this week's episode: Creator Clash, a “sporting” event that helps give creators a mental health break?  Lauren has questions. Josh explains how boxing helps with burnout, plus all proceeds go to charity.Do platforms like Discord, Twitch and Facebook have a responsibility when it comes to violence and hate speech? The Buffalo shooting is just the latest. What can they do, and what should they do.YouTube Brandcast 2022 summarized – get the scoop on Lizzo and something about Tom Cruise being a national treasure.As always, this week's upload – it's so good (hint: TikTok, YouTube and  MrBeast's Chocolate).As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you! One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out! ~From the Team at Creator Upload 

In this week's episode: Josh and Lauren are finally face-to-face on Broadway!Instagram is getting into NFT's – can we trust Adam Mosseri this time though?U.S. users are on track to spending more time on Tiktok than on YouTube.  Impressive.And a cool interview with Paul Leys, Co-Founder of 368 in NYC – wait, what is 368? Paul tells us, "...it's a lot of things..." and he shares how they make it all work!There really is a  Global Meme Summit. No, really. MemeCon for short.Can you guess what this week's upload is? Hint: It has something to do with Nebula.As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you! One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out! 

In this week's episode: What will it take for you (and Lauren) to use Twitter again? Elon Musk bid. Pros and cons.YouTube's monetization of Shorts could be a game-changer. What makes a creator investible? Jellysmack makes an amazing acquisition.All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren's celebrity crush is (and she totally answers!) and we get product updates on Instagram and Instagram Reels. And yes, as always - uploads and downloads from our fab hosts. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – subscribe and send us a message. We're getting bigger, but we'd love to hear from you and will always do our best to respond! ~ From the Team at Creator Upload  

On today's episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan's influencer marketing eye on all of our top stories! What Piper Sandler's biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand. Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of social media news? Josh and Brendan dig into it. The brilliance behind BRCC and how these creators might have pulled off branding in the best way possible for creators. Instagram Reels creators and revenue cuts. Creative Juice and its interesting take on creator funding. TikTok revs up Stories. Pokemon, WrestleMania, and something to do with Logan Paul.  As always, our Uploads and Downloads! Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We'd love to hear from you!  ~From the team at Creator Upload  

Did Will Smith's actions at the Academy Awards change the viewership of  MrBeast's long-held YouTube record? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There's the Washington Post article discussing Facebook's hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn't deny it.  Pinterest adds to their Creator Fund, but can it compare to YouTube, Facebook, Tiktok, or even Snapchat? Starting small may be the smarter move. As always, we have uploads. Hint: Josh talks Cryptocurrency and Lauren doesn't drink coffee but will support Awesome Coffee for a great cause. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We'd love to hear from you!  ~From the team at Creator Upload 

Game Developers Conference is happening right now and you'd be forgiven if you mistook Unity's latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point!  Lauren and Josh talk about Unity's latest and whether or not the real time video game developer is too much for Western tastes?  And more importantly, will we still be able to choose animal-like or cartoony avatars? Next up is Instagram and its fancy new terminology to explain... we're not sure what.  But it's “deterministic” and Lauren's all over it. The intention from IG seems good – wanting to give people options over their feeds, but maybe giving users control over their own feeds would be a better idea? Uhem, yeah! Wait till you hear the grades Josh and Lauren give for this well-intended roll-out. Surprising? Not so much.  Shopify has come up with linkpop. A new link in bio that connects you directly to all things Shopify. Brilliant? Our team thinks... well we can't ruin the fun. Listen to the show. But is Linktree bumming out about all of this...Hmmm?  Either way, Tiktok has rolled out Stories, no one is shocked or surprised – if anything, everyone's a little confused as to why it took so long. Josh shares his worries for the short form video platform and Lauren reminds him, “It's not about you.”  Gotta love it.  Don't miss Josh's upload – it concerns Web 3 and someone who leaked their pitch deck. Ha!  We're everything you need to know about the Creator Economy!  - From the Team at Creator Upload 

Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Emily left to host the show solo which means the Marketing Department is taking over the podcast! Along with our host, Jessica Richmond, our Content Specialist along with Mara Lewellyn, our new Digital Marketing Coordinator join the podcast to give their expertise. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles with their own marketing spin. This week, after a healthy discussion of their love of Pride and Prejudice, the group once again covers the metaverse and its draw for big businesses. They dive deep into the longevity of it and the future of marketing with the rise of Generation Alpha. Next, the team discusses Instagram's new ability for all users to take products. Is this a new feature that can easily be exploited by online trolls? Or are their ways small businesses can combat this for the betterment of their business? Finally, the group discuss the rise of people venturing outdoors and how businesses should craft their marketing strategy accordingly.The articles included: Last year, Nike embraced the metaverse. How's that paying off? by James Halehttps://www.tubefilter.com/2022/03/23/nike-metaverse-nfts-nikeland-users/All Instagram Users in US Can Now Create Product Tags by David Cohenhttps://www.adweek.com/social-marketing/all-instagram-users-in-us-can-now-create-product-tags/L.L. Bean sales spiked 14% last year as more consumers played outdoors by Daphne Howlandhttps://www.retaildive.com/news/ll-bean-sales-spiked-14-last-year-as-more-consumers-played-outdoors/620714/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Making a living on the Internet is hard enough. But when you finally make something popular (a YouTube video, a TikTok) it's almost certain that someone will steal it and re-upload it somewhere else. It's not always malicious, but it can harm content creators' bottom line. Some platforms have the tools to find pirated content automatically, but it can be difficult to reclaim lost revenue. That's where SuperBam comes in. It's a one-of-a-kind company that helps creators identify stolen or misused content and gain control of its monetization and other intellectual property rights, putting the tools once reserved for record labels and movie studios into the hands of online influencers. Alli and Lindsey speak with Chris Landa, President and Co-Founder of SuperBam, about how the company got started, and how they've reclaimed $10 million in pirated revenue for creators. Hat Tip, Tubefilter: https://www.tubefilter.com/2022/01/21/superbam-10-million-rights-management-digital-content-creators-youtube-tiktok/ Support 2G1P on Patreon! https://www.patreon.com/2G1P Join the 2G1P Discord community: http://discord.gg/2g1p Join the 2G1P Facebook Group: https://www.facebook.com/groups/2girls1podcast/ Email us: 2G1Podcast@gmail.com Call the show and leave a message! (347) 871-6548   Learn more about your ad choices. Visit megaphone.fm/adchoices

Det pratas väldigt mycket om NFTs, Metaverse och andra tekniker inom Web3 och Web 3.0, nästa generations internet. Fokus ligger ofta på tekniken men vad kan det här teknikskiftet komma att betyda för oss marknadsförare och marknadsföring i stort. Med mig för att prata om det har jag digitalspanaren Ola Andersson. För även om det är tidigt i skiftet så är det viktigt för oss att hänga med och börja titta på hur olika tekniker kan användas. Vad innebär det när gränsen mellan det fysiska och digitala suddas ut och det skapas virtuella världar och Metaverse. Och vad innebär NFT-teknik för digitalt ägande och hur vi tar del av produkter och tjänster framöver. Det och mycket mer täcker vi in i det här avsnittet. Om gästen Ola Andersson är en digitalspanare och skribent kring digitala frågor med en bakgrund som kommunikatör. Han har arbetat med internet sedan millennieskiftet och kommer senast från en roll som ansvarig för externa digitala kanaler på Systembolaget. Och han är framförallt känd för sina spaningar på LinkedIn och på sin webbsida där han delar tankar och insikter kring olika digitala trender, nyheter och händelser. Ola driver även podden Techsplain tillsammans med Katarina Andersson och Fredrik Nilsson. Om avsnittet Vi pratar i avsnittet om vad vi marknadsförare behöver veta kring web3, NFTs, Metaverse och det skifte mot Web 3.0 och nästa generations internet vi nu är inne i. Samt vad det kan komma att betyda för hur vi arbetar med marknadsföring framöver. Du får bland annat höra om: Vad begreppen Web3 och Web 3.0 innebär Vad NFTs är och hur de används idag Hur Web 3.0 kommer påverka användare Vad det kan innebära för marknadsföring Vilka branscher som kan påverkas mest Vikten av spelvärldar, AR/VR och Metaverse Framtiden för community och sociala nätverk Ola levererar under intervjun mängder med intressanta spaningar om vad det innebär när gränsen mellan det fysiska och digitala nu börjar suddas ut. Han berättar även om ett antal intressanta exempel och tillämpningar så här långt. Det finns som vanligt länkar till de resurser som nämns i avsnittet här nedan. För dig som vill hänga med kring utvecklingen av Web3 och Web 3.0 så har Ola samlat ihop de sajter han följer för att hålla sig uppdaterad samt ett antal länkar till bra artiklar kring NFTs och Metaverse. I poddinlägget hittar du även länkar till ett gäng med häftiga exempel. Allt från NFT-sneakers från Gucci och Nike till Vans egen värld i Roblox och att Coachella släpper livsstidsbiljetter som NFTs. Och efter länkarna hittar du självklart också tidsstämplar till olika sektioner i avsnittet. Länkar Ola Andersson på LinkedIn Ola Andersson på Twitter Ola Anderssons webbsida Podden Techsplain Acast | Apple Podcasts | Spotify Olas källor för att hålla sig uppdaterad Techcrunch (webbsida) Engadget (webbsida) TheVerge (webbsida) The Next Web (webbsida) SiliconAngle (webbsida) Cointelegraph (webbsida) Tubefilter (webbsida) Decrypt (webbsida) Länkar till intressanta exempel Nvidias expands its Omniverse - Techcrunch (artikel) Introducing Catalog-Powered AR Shopping Lenses - Snapchat (guide) Artists are selling their music as NFTs – and they're making millions - Musictech (artikel) Coachella will sell lifetime festival passes as NFTs - The Verge (artikel) People have spent more than $230 million buying and trading digital collectibles of NBA highlights - CNBC (artikel) A virtual steal: the digital Gucci sneakers for sale at $17.99 - The Guardian (artikel) Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse' - The Verge (artikel) Why Vans is launching a skateboarding world inside of Roblox - Fast Company (artikel) Web 3.0 And Digital Marketing - Construct Digital (artikel) A Deep Dive into Metaverse Marketing - Influencer Marketing Hub (artikel) Länkar för vidare läsning och lyssning Välkommen till Metaverse - Deeped Niclas Strandh (artikel)

Today we're speaking with Lauren Schnipper of Jellysmack.Lauren Schnipper is the VP of Creator Business Development at Jellysmack where she leads M&A, investments and partnerships. A digital media executive and producer with over ten years of building and working within the Creator Economy. For the past several years she has focused her efforts on Creator monetization diversification. With stints at Next 10 Ventures, Teespring, start-ups Tellie and Stir her passion lies in figuring out more ways for Creators to make money. As the Co-Host of Planet Upload Podcast alongside Joshua Cohen, co-founder of Tubefilter, she pontificates on this and more weekly. Lauren also led Facebook's Creator Partnerships for four and a half years where she oversaw strategic partnerships for top digital talent and comedians on Facebook and Instagram. Lauren is also recognized within the industry as the first producer of major projects in TV and film for Creators. She co-wrote and sold a TV show to NBC, created the first ever Creator podcast, produced Film and TV including the Cartoon Network pilot for the long running Youtube series The Annoying Orange. Her career began producing on Broadway where she helped mount ​Fiddler on the Roof,​ ​‘Night, Mother ​and ​All Shook Up a​ll on Broadway. Lauren has also produced some notable short films including K.I.T. an official selection of the Sundance Film Festival. Lauren is on the advisory board of VidCon.Connect with her:https://www.linkedin.com/in/schnipper/https://creatorupload.simplecast.com/Want to join WIIM's Collective?http://www.iamwiim.com/joinJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiim

Fred Wilson is a prominent Venture Capitalist who Lauren may or may not know. Regardless, he this week wrote a very compelling blog post about the promise of crypto and the when, how, and why of crypto gathering mainstream adoption and how incumbent kings of the internet looks like they'll last forever, but then something like social NFTs come around and now they look like Ozymandias. It's a party. New nerd millionaires of the world are invited, but they want you to come along, too. Meanwhile. after nearly a decade post-Facebook-acquisition, Instagram is kinda cleaning up its platform. YouTube is cleaning up, too, forcing children's programming to be less commercial or face banishment from the de-facto babysitter of today that is YouTube Kids. Also, Under Armour just signed Nick Mercs, who is not a professional athlete, but is a professional gamer. There's some crazy stats to back up why that's a good move, too.

Corinna Kopf is a 25-year-old YouTuber and member of David Dobrik's Vlog Squad. She's also made over $4 million on OnlyFans in less than two months. But what's potentially equally, if not more interesting, is that there's a site called FanMetrics that's aggregating OnlyFans stats. Could be legit-ish. Could be shady. But it's getting about 2 million visits a month. Meanwhile, TikTok wants to be Snapchat and/or Instagram. But why? And YouTube is giving thousands of creators a month between $100 and $10,000, which is a lot of money in aggregate, but doesn't really sound like a lot the way they said it.

YouTube, TikTok, and Amazon are all in different stages of their live ecommerce journeys, but one thing's for sure. If Asia is any indicator, this sector is going to be BIG. And it's going to be here sooner than you think. Meanwhile the future of gaming and LVMH (Louis Vuitton, et al) + Kering (Gucci, et al) + fashion houses at large are all intertwined. Both sectors like to contemplate the future and push the limits of what's possible in popular culture. It's a natural fit. Rhett & Link are also using their Daddys of YouTube status - and incredibly successful careers and business building acumen - to invest $5 million in creators. And TikTok may soon crown a new king in Khaby Lame.

Mark Zuckerberg announced that Facebook will be putting $1 billion towards creators through 2022. It's a lot of $$$, but it's also not really a lot of $$$ when you compare it to how much YouTube is paying out creators every year. Plus, Netflix is using YouTube as a farm league for kids content. And Nas Daily and The Bucket List Family raise $11 million and $10 million a piece to pursue their own venture-backed startup ideas. Also, Josh is still bullish on YouTube Shorts.

The NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online. Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solely a photo-sharing app. It's gotta innovate to keep up with massive competition (aka TikTok), which is also good for Facebook because it needs some competition to fend of the Feds. Head of Facebook App Fidji Simo took some shots at Apple, saying it's 30% take on the App store is crippling to creators. It's the latest public pop shot in an ongoing rivalry that's been years in the making. Also, YouTube put its name on a concert venue and Josh was quoted in the New York Times and told no one about it.

You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts. Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal." Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more!

Mark Zuckerberg goes on Casey Newton's Discord server for a live audio talk about how Facebook is also launching live audio talk functionality. Meanwhile, Facebook is also trying to make the News Feed not terrible and make you not hate other members of your family. We also consider whether or not the dislike button on YouTube is actually something to really like. And Jake Paul had another big boxing payday.

David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as an earned media advisor… The post Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom appeared first on Eric Schwartzman.

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the […] The post Joshua Cohen, Founder and COO of Tubefilter appeared first on Marketing Over Coffee Marketing Podcast.

On today's show, Mark and Gisela explore how Vimeo's lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker's newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Morning Brew, The Twitter Blog, The Verge, Tubefilter, and The New York Times. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Joshua Cohen is the cofounder of Tubefilter, the go-to source for creator economy news and insight. He also co-founded the Streamy Awards — an annual event considered to be the Grammys for online video creators. Founded in 2009, Tubefilter and the Streamy Awards have been pivotal for the legitimization of the creator economy. The Streamy Awards have been recognizing creators and online business trends long before it was considered a serious industry and it had nearly 7 million views in 2019. Currently, Tubefilter also runs two popular series profiling YouTube and TikTok millionaires, and releases Tubefilter Charts. Joshua also co-hosts Planet Upload, a podcast dissecting the creator economy. In this interview, we are going to talk to Joshua about: How content creation became a legitimate business Creator wellness and the commonalities shared by successful content creators How content creators and their business models have changed over the years How YouTube has remained dominant as a social media platform The changes in platforms’ creator strategies over the years And more!

Full Squad Gaming (FSG) is a new lifestyle gaming brand built for social media backed by NRG. Thanks mostly to TikTok, FSG has already built a substantial following even though the brand isn't obviously connected to NRG on any platform. Read Adam Stern's article which I quote here (https://esportsobserver.com/nrg-full-squad-gaming-brand/) and TubeFilter's article which was the first to recognize the new brand. (https://www.tubefilter.com/2020/12/21/nrg-esports-full-squad-gaming-mmg-play-yourself/) Watch The Gamer Hour - Esportz Network's new show hosted by Chris Puckett from Times Square. This week's guest was Brandon McManus (https://www.youtube.com/channel/UCGSLEPlNgNUNfeo_FeYnGng) If you are interested in being a sponsor for the Esports Minute, Esports Network Podcast, College Esports QuickTake or The Gamer Hour, please reach out to Esportz Network CEO Mark Thimmig by emailing mthimmig@esportznetwork.com. If you enjoyed the podcast, please rate and subscribe, it helps us out a ton! New episodes Monday through Friday. For more in-depth news check out our feature show the Esportz Network Podcast The Esports Network Podcast (https://www.esportznetworkpodcast.com/). If you are interested in learning more about college esports, subscribe to the College Esports QuickTake. (https://esportzcollegequicktakecom.fireside.fm/) Follow Mitch on Twitter @Mitch_Reames (https://twitter.com/Mitch_Reames) Follow Esportz Network on Twitter (https://twitter.com/EsportzNetwork), Instagram (https://www.instagram.com/esportznetwork/), and Facebook (https://www.facebook.com/EsportzNetwork) @EsportzNetwork Or visit our website esportznetwork.com (https://www.esportznetwork.com/) for updates on what's to come!

Chas Lacaillade is the founder and CEO of Bottle Rocket Management. Chas took a big bet on the digital video revolution, and now builds businesses for some of the most exciting creative talent from New Hollywood. We discuss why he left a prestigious talent agency to sell water pumps, Louisiana roadtrips, and how he converted a $5,000 bank loan into a multi-million dollar business. Full episode transcript is below.  Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteFollow The Come Up on Twitter: @TCUpodEmail us: tcupod@wearerockwater.com--EPISODE TRANSCRIPTChris Erwin:Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders. Chas Lacaillade:I had my Jerry Maguire moment where I called all my clients and said, "Am I your manager? Am I your manager? And if so, this is my new endeavor, I'm going out on my own." It was terrifying. I took out a $5,000 loan from Chase Bank to live, and there was no interest for the first 18 months. Chris Erwin:This week's episode features Chas Lacaillade. Chas took a big bet on the digital video revolution, and now he builds businesses for some of the most exciting creative talent from New Hollywood. Yet Chas's career has a lot of twists and turns, and includes a lot of early disillusionment to be honest, like when he left a prestigious Hollywood talent agency to sell water pumps. But Chas's ambition eventually pays off. A Louisiana road-trip inspires a new career and soon after he turns a $5,000 bank loan into a multi-million dollar business. So Chas is a close friend of mine, and he's known for telling you like it is. It makes for fun listening. All right, let's get into it. Chris Erwin:Quick heads up, that my interview with Chas was recorded back in December and prior to COVID. Chas, welcome to the podcast. Chas Lacaillade:Great being here. Chris Erwin:Before we go through your entire entertainment story which is an impressive one, let's talk about some of your early days. Where did you grow up? Chas Lacaillade:I grew up in Lincoln Park, a neighborhood in Chicago which is very picturesque, very walkable. I attended schools in the neighborhood. All my friends lived in the neighborhood and it was great. I just had a really magical childhood, to be honest. I walked through Lincoln Park to my school, on winter days I'd walk through this enchanting, snow-covered park back home from school, and I'd have lots of time to review what I'd experienced that day, and what was going on in my life, and what I wanted to do. And I think that meditative time was really helpful for me in getting in tune with my thoughts because your teenage years are so frantic, and there's so much insecurity. You know, it took me about 40 minutes to get home probably, or between 30 and 40 minutes to walk home from school, and so- Chris Erwin:"Up hill both ways-" Chas Lacaillade:Yeah. Chris Erwin:... as my father used to say. He was also from Chicago- Chas Lacaillade:Yeah. Chris Erwin:... which was considered a pretty flat neighborhood overall. Chas Lacaillade:Yeah, and dodging crossfire from enemy combatants. And so, just walking home gave me some contemplative time, it was very therapeutic, that probably a lot of kids don't get. Chris Erwin:So in these meditative moments, were you thinking about your future career and that you were planning to start something, or was it more of like the whimsical child fantasies and fun back in the day? Chas Lacaillade:Well, I was a big reader as a child, so I read a lot of fiction and nonfiction, and I consumed a lot of biographies from basically, the age I could start reading. And biographies on a really wide range of people. So I remember when I was 12, reading Muhammad Ali's biography, and then Ayatollah Khomeini's biography. Chris Erwin:Wow. Chas Lacaillade:Just a real span of people because I was interested in a lot of different points of view, and the more I became exposed to what was out there and the different ways to obtain leadership, and fame, and infamy, and repute, and accomplishment, the more I became fascinated with what was possible if you just created a path for yourself. Chris Erwin:Yeah. Chas Lacaillade:And so, a lot of my thoughts were dedicated just to reviewing what these people who really impressed me, how they got to where they did. And how I could chart a path for myself that would employ my personal interests, that could hopefully some day lead to me being successful and known. Chris Erwin:Through many of our conversations over the years, there's a strong sense that you are highly ambitious, and that you really strive to overcome challenge. And I know that you often share with me, different biographical stories from magazines, something that you're reading in Esquire or GQ, or we will compare notes about Shackleton's journey to the Arctic. Chas Lacaillade:Yeah. Yeah. Chris Erwin:And I think these stories really resonate with you. I see this as a precursor to starting Bottle Rocket dating back 15, 20 years. Was there entrepreneurs in your family, your mother and father, siblings? Chas Lacaillade:Touching on what you were saying about these people that I've always been very impressed by, fortunately my parents exposed me to a lot of different ways of life. And I remember visiting William Randolph Hearst's mansion and just being so blown away by the scope of what this guy built, and how he lived, and his lifestyle, and the indoor pool and the outdoor pool. And all the art and architecture that he had imported from around the world, and how he'd customized this lifestyle. And so, I was so thrilled by that ambiance and the glamor of it. You know, how could I not be curious about how he provided this, and how he made this possible for himself? And so that lead me to familiarize myself with his accomplishments. And so once you know who somebody is and how they did it, and in this case he was very entrepreneurial, right? He created a newspaper empire and there's little he wouldn't do in order to achieve success. Chas Lacaillade:And so exposure to things like his mansion, or The Breakers in Rhode Island, and Providence, Rhode Island. I would go tour the Vanderbilt's mansions with my family in Rhode Island too. So just, I got exposure to these really impressive families. And my parents, my mother and father, would tell me how Cornelius Vanderbilt made his fortune, how he created a shipping empire. Or how Randolph Hearst created a newspaper empire. Chris Erwin:It's essentially made these stories accessible to you. Chas Lacaillade:Yeah. Chris Erwin:They grounded them in saying, "These are normal people-" Chas Lacaillade:Right. Chris Erwin:... "just like you and I, and so this is attainable if you have the spirit, and the intent, and drive to make it happen." Chas Lacaillade:Right. Chris Erwin:Is that like what you're processing of these stories and exposure? Chas Lacaillade:That's how I internalized it. It was also just like, "This is a pretty fascinating place. It's basically a museum, it's also a house. And it's indicative of a lifestyle that is pretty much bygone." And different people are going to take that in differently, but the way I interpreted the whole experience on all those occasions was like, "This is what's out there. If they did it, you can do it." Chris Erwin:I like that. Instead of looking at it and saying, "Oh, I can never achieve that," and then there's pangs of jealousy and frustration, it's, "Wow, if I hold myself big, there's incredible opportunity in front of me." Chas Lacaillade:Yeah. Chris Erwin:So let's fast forward. You find yourself in LA in 2006, and you're starting as an agent trainee at ICM Partners. So, what lead to the decision to join entertainment, overseeing and representing talent? Did you perceive it as, "This is the way to pursue your big ambitions"? Or, "Hey, this is just a key building block in learning, and I have a structured trajectory that I'm planning"? What was that thought process? Chas Lacaillade:Well, I'd always been really enamored with the world of entertainment, and Hollywood, music, they are areas that have fascinated me from a very young age. Consumed movies, and television, and music at a very high volume ever since I could remember, because I had an older brother and sister who could turn me on to different artists, and actors, and directors, and writers. So I felt like that was the path for me, and so basically I started my career out in an advertising agency in New York. Basically, I felt like I was spending a lot of time and effort at making a distraction and an impediment to what people really wanted, which was the TV show or the movie. I didn't want to make the advertisement before the movie, or the advertisement between blocks in the television show, I wanted to make the show or the movie. Chris Erwin:And just clarify for the listener, did you say that you worked in an ad agency in New York prior to ICM in LA? Chas Lacaillade:Yes. So my first job was at an ad agency that was called Euro Rscg, it's now known as Havas. It's like a worldwide advertising conglomerate. Then I worked on the Volvo and Charles Schwab accounts. I produced Volvo's first Super Bowl commercial, featuring Richard Branson. And I took a DVD of that and I sent it to the mail room basically, at ICM, and I got an interview and it worked out. Chris Erwin:And so you were at this precursor to Havas, for under a year? Chas Lacaillade:I was there for two years. Chris Erwin:So then you go to ICM- Chas Lacaillade:Right. Chris Erwin:... likely stars in your eyes, saying, "I don't want to just be the advertisement or the media spot, I want to help actually create the content." Chas Lacaillade:Oh yeah. You know, at ICM they wrapped Woody Allen, and Dr. Seuss estate, all these really luminaries like Halle Berry, Samuel L. Jackson, Guillermo del Toro, really famous directors and screenwriters. And was I so impressed by the luminaries that were represented at ICM, and I thought, "This would be a great place for me to gain experience and learn the ropes of the entertainment business." And it was. Chris Erwin:So the experience was what you expected? Chas Lacaillade:Yeah. You know, obviously you get a dose of reality. When you're young you don't know how hard it's going to be, and all the humbling moments that lie in store for you, and you want success much more quickly than it's likely to happen. And impatience can sometimes just frustrate how you're enjoying and processing things because you want more money, or you want more respect, or you want to be acknowledged, and truthfully, you're just another assistant, or you're just another guy fetching coffee. And you want to be seen as more than that, but until you prove yourself, you're not more than that. You are a means to an end. Chris Erwin:Something that is interesting about the agencies is that they attract ego, and I think it's something that they want. They want people coming in with confidence, with great ambition, yet at the same time there's a clear culture of, when you're there, you're in training mode, you have an incredible amount to learn. So you have to put that ego aside and say, "It's time to be a sponge." It's time to absorb from all these people that have been working for a lot longer than you have, so that you can then learn to be like, start to paint your own way. It seems like there's a unique duality there. Chas Lacaillade:I had a lot of ego and a lot of ambition, and I was humbled very quickly and- Chris Erwin:What was one of those humbling moments that you remember? Chas Lacaillade:I remember I had this really tyrannical boss, and there's no way I would've been able to accomplish what I did, subsequent to working at ICM, without his mentorship, but he used to tell me, "I'm your mentor and I'm your tormentor." Chris Erwin:That's funny. Chas Lacaillade:And he definitely did not go easy on the tormenting part. He'd tell me to do many things simultaneously, to the point where it was untenable. Like, he'd tell me to call a list of people, while composing letters to different clients, while scheduling his next lunch or his next dinner, and all of this stuff he would command me to do at that moment. At that moment. Which is physically impossible, but he didn't have any patience for any other alternative. And he also expected me to "be his brain." So he would be in the middle of conversations, he'd often have lapses of memory and he would snap his finger right before he began a sentence, which he was unsure if he could finish because he didn't know if he could remember the information. Chris Erwin:So, snapping his fingers is like an audio cue [crosstalk 00:11:12]? Chas Lacaillade:He'd snap at me hundreds of times throughout the day. Chris Erwin:No. Chas Lacaillade:So there's your first example of being humbled. He'd be on the phone with a client or a buyer at some studio and he would be embarking on this story, and he would snap at me and I would have to know what the next word in the sentence would be. Chris Erwin:You're expected to anticipate? Chas Lacaillade:Yes. And so he taught me anticipation. He made it crystal clear that if I couldn't anticipate his needs, then there's really no place for me working for him or at the company. You know, really top-tier client services anticipating what the talent is going to need, how the situation's going to present itself, how to navigate really difficult landscapes. And so, yes, it was self-serving for him because I was basically there to make him look good, but at the end of the day if you're a talent representative, you are there to make your talent look good. And so it was great training for that. Chris Erwin:I've heard a lot of the trainees and agents, sometimes they come from a place of fear about assuming the worst, so you always have to prevent or be in defensive mode. Chas Lacaillade:Right. Chris Erwin:But I think the best agents, and this is also good business practice for anyone is, you can also assume the best, and be opportunistic and say, "What's around the corner? What are people not thinking about? What are people not wary of that can be incredibly exciting for my talent? Can be incredibly exciting for my business?" As well as, "What is a major threat? What is a risk?" And I think, again, having that duality's important versus those that just solely come at it from a place of fear. Chas Lacaillade:Right. Exactly. And those are the people that succeed and rise most quickly, are the people who don't adhere to just status quo, and there's very few of those people in any industry. I remember being at a meeting and somebody saying, "You know which client at William Morris generates the most revenue?" And everybody thought it was Quentin Tarantino or Bruce Willis, and the person who posed the question said, "Emeril Lagasse." And he said, "This chef was unknown to most of the world five years ago, become a complete juggernaut, and has got all these lines of revenue. And the person who discovered him from William Morris and who's been helping forge opportunities for him, they're booking more revenue for him than anybody else." Chris Erwin:Wow. Chas Lacaillade:And that was an eye-opening moment for me, and that's something I really took close note of. And I thought to myself, "How can I go outside the confines of what everybody else is doing, and forge a path that will allow me to ascend higher?" I only had scant knowledge of him until that moment, and then of course first thing I did after that meeting was look him up. And then, "Who is my Emeril Lagasse? What is the avenue that's being unexplored right now?" And of course you're in a peer group that's incredibly ambitious, and incredibly intent on being successful, and oftentimes not generous with their expertise of information because any information that you get that is valuable, that diminishes their position and their value. And you're as valuable as what you know in that business. Chris Erwin:When you are entering markets where there is massive awareness about the opportunity, or where everyone is talking about it, there is less head room to grow into. Chas Lacaillade:Right. Chris Erwin:I think there's less profit and revenue to be created. And so it's time to be contrarian. It's also time to say, "You know, what is maybe not popular?" Or, "What is a risky bet, but that I'm going to take with the right amount of risk profile and I'm going to go forth?" And I think it's people and leaders that have that mindset, they usually have the biggest winnings. Chas Lacaillade:Right. But then, a lot of Hollywood's very traditional. The irony is that it's where all this cutting-edge entertainment and expression is generated, but at the same time the leadership and the hierarchy doesn't always encourage asymmetric thinking. And so, in fact, most people are incredibly defensive and incredibly insecure, and are adverse to taking risks. So, the only way you're going to be successful is by taking risk, and the least likely way to be acknowledged is by being different, so it's a struggle. Chris Erwin:You were at ICM Partners for a few years and then you left, what was the reason for leaving ICM? Chas Lacaillade:You know, I basically got a point there where, the WGA strike of 2008 was really tough, and that stagnated wages and it slowed everything down in the entertainment industry, in terms of opportunity and promotions. And you get to a certain point where you're like, "What am I doing to do with my life? I don't want to be just another person walking the halls here, slowly inching my way forward." And the culture at that time, it was just like, "Everybody, do what they're told." You know, that's pervasive culture, regardless of where you are. After four years of grinding and playing by the rules that had been laid out, it felt like it was time to just explore a different way of life. Chris Erwin:So, explore a different way of life? Chas Lacaillade:Yeah. Chris Erwin:So that seems to capture maybe a lot of things that happened over the next few years? Chas Lacaillade:Yeah. Yeah. So I'd always been very environmentally conscious, and really interested in sustainability and renewable energy, and I thought, "Maybe I'm not attaining the success I had always envisioned for myself at this stage in my life." Chris Erwin:Going back to the earlier part of our conversations where you're visiting the Hearst Castle- Chas Lacaillade:Right. Chris Erwin:... and learning about the Vanderbilts, and saying, "Wow, there's all this potential." Chas Lacaillade:Right. Chris Erwin:So you take a moment after a few years into our career, and you realize, "I don't have the success that I want." How did that feel? Chas Lacaillade:At that time I was 30 years old and I feel like if you're sane, you start to question yourself. I'm still a confident person, I'm still a very driven person, but I was beginning to wonder if my confidence and my drive were going to necessarily yield an impressive outcome, or any sort of meaningful outcome. Like, maybe I was just going to be just another guy locked into a 9:00 to 5:00 subsistence life? And maybe I wasn't as impressive and driven as I thought I was? Chris Erwin:Did that scare you? Chas Lacaillade:Oh, yeah. Definitely. That's a very unique kind of terror because it's not fleeting. It's not momentary. It's ongoing, doesn't leave you even when you sleep. It's with you when you're awake. It's with you when you're asleep. It changes your demeanor. It changes your outlook. It changes how people see you because you're questioning your very essence. You don't know if you're capable or, at that point, I didn't know if I was capable of doing what I always thought I was capable of. And so basically, at the same time I wasn't going to stop. You know, the only way forward was to push on. Chris Erwin:I think what you're getting on that's interesting is that, your planned trajectory and your fast rise had become part of your identity, that's how you knew yourself. And all of a sudden you're saying, "There could almost be a paradigm shift in my life. And if this is not my identity, then who am I-" Chas Lacaillade:Right. Chris Erwin:... "what's my purpose?" Chas Lacaillade:You know, I was used to being identified as keen, and hardworking, and talented, and then I had to look at myself in the mirror and say, "Well, if I'm those things, then why am I 30 years old and have a few hundred bucks in the bank?" Because people with those characteristic generally have a little bit more to show for them. And so I figured, okay, I'm running into a bit of a wall here, in my life and in my career, I need to do something where I can hopefully apply my drive and get something more out of it. And so, basically I got a job at a renewable energy company- Chris Erwin:Change industry's entirely. Chas Lacaillade:Change industry's entirely. And all these friends and family who'd seen you really work hard at something, in my case was in Hollywood, they say, "Good. Great." You know, "Happy for you," but you detect a little bit of doubt in their voice and you can't help but be unsettled by that. And you're 30 years old, I was 30 and I was like, "Oh my god. I'm basically starting from the bottom." Chris Erwin:Yeah. And I think that could also be a downward spiral where you think that there's doubt in your peer's voice about you, or their thoughts about you, but is that reality or is that just your perception and you're whipping yourself? Chas Lacaillade:I think it was reality, I think people were skeptical. But I would also say that, as you get older you realize that everybody's insecure about themselves, and so that could also be their lack of belief that they could do it. And so when they hear that you're going to switch fields, and you're going to do something completely different, in some cases what they're thinking is, "Well, I can never do that, so how's he going to do it?" Or, "I don't know anybody who's done that, how's he going to do it?" And what you need to take faith in is that, look, if you're determined and you have a game plan, it doesn't matter if they don't know anybody who's done it or if they can't do it, you can do it. Everything is doable. If there's a problem, there's a solution, so that's the way I approach things. Chas Lacaillade:And I got a job at a renewable energy company based out of Orange County, it was in Costa Mesa, and I had to commute from West LA to Costa Mesa five days a week. Chris Erwin:Wow. Chas Lacaillade:I mean, my office was essentially a garage in Costa Mesa, I mean, it was dark. Chris Erwin:So you show up- Chas Lacaillade:Literally and figuratively. And my peers were nothing like ... I wasn't interacting with these entertainment luminaries who are ... Tom Cruise wasn't on the phone. It was just basically old guys who were selling water pumps to plumbing warehouses, so talk about a total shift in gears. And my job was head of national sales, so when I wasn't in the office I was meeting with different plumbing supply warehouses and distributors throughout the nation, and getting them to carry our product, which I did very well. I increased the distribution and footprint of the product dramatically, like over 10 times. And I drove sales for this company, and I established a reputation with a group of people that I never thought I would know. Chas Lacaillade:And I say that I could not of started Bottle Rocket without my time working at ICM for that really hard boss, and I also couldn't have started Bottle Rocket had I not been head of sales for this company selling a product. It's a lot easier to sell a glamorous movie star to a studio that already wants to work with her, than it is to sell another water pump to a plumbing warehouse that has to carry it on the shelf. Chris Erwin:Did you believe that you learned these sales skills from any of your peers or the leadership at this company, or did you just have to figure it out on the go? Chas Lacaillade:You have to be open to your environment. You have to pick up cues. You have to see what people respond to. You have to read and listen to people who are experts in the field. So, there's a lot of sales manuals I read, and techniques I tried to pick and employ. Chris Erwin:Any sales seminars, weekend seminars, courses? Chas Lacaillade:No, I didn't do those so much, but obviously YouTube videos. And sales is so much about people and your relationship to people, and luckily I had developed an ability to really relate to a broad array of people, and broad range of people. And if you lead with sincerity and humor, generally, then at least you can open up somebody's receptivity to whatever message you want to convey. Chris Erwin:And the fact that you were looking at YouTube videos back then, it's just interesting to think about where you then went next. Chas Lacaillade:Right, isn't that funny. Yeah. Chris Erwin:Because you ended up at Fullscreen, but did you go right to Fullscreen, a multi-channel network, after selling water pumps, or was there another stop in between? Chas Lacaillade:Basically, I'd been working at this restaurant in West Hollywood all the while, just to pick up extra revenue. So I was definitely hustling, hustling hard to made ends meet. Chris Erwin:So you're full-time and part-time work in this period? Chas Lacaillade:Yeah. I had an epiphany when I was on a sales trip to Louisiana, and I was driving around the Bayou of Louisiana with this manufacturer's rep who was my conduit in Louisiana, distributing the pumps, and he said, "What did you used to do before you were selling pumps?" And I told him about my career at ICM. And he said, "Hold on. You and I are driving around Louisiana in 95 degree heat, trying to sell friggen water pumps, and you used to talk to movie stars and screen writers? What the hell is your problem?" He's like, "I would give up everything to start at the company that you left." He's like, "If you can leave this and go back to that ... And if you don't love this, which nobody does ..." Chas Lacaillade:He's like, "This is a means to the end. I put food on the table for my family, myself. I've got a daughter and this is how I pay for my life. You don't have any of those commitments. You're not married. You're single. You're young enough to go back to it." He's like, "If you love it like it sounds like you do, go back." This guy's name was Dustin [Ubray 00:23:08], shout out to Dustin Ubray. Chris Erwin:Thanks, Dustin Ubray, for pointing Chas on his new path. Chas Lacaillade:Yeah, and- Chris Erwin:So you hear this- Chas Lacaillade:And I'm like- Chris Erwin:... and what goes through your head? Chas Lacaillade:And I'm realizing like, you know what? I'm always going to care a lot about the environment and sustainability, but the real truth is, this is not the life I envisioned or that I want. And I was open to it and I gave it a go, but I don't see this unfolding in a way that's going to make me happy. And it's always important to explore things and really give them a sincere look, but if it doesn't feel right, you cannot be reluctant to pull the ripcord. And a lot of people are scared of starting over, and so much of success boils down to your ability to start from scratch and just persist. Chris Erwin:So in that moment, did you feel any regret where you were like, "Oh my god, I made this big change in my career and it seems that it was off to the wayside, and now I've got to get back on track"? Or did you interpret it as, "Wow, this was a really special moment, I learned a lot, and now I'm going to go back into entertainment, find a new opportunity space, but I'm further energized to do it"? Chas Lacaillade:Yeah. Chris Erwin:What were you feeling? Chas Lacaillade:Well at that point, so now I'm 32, and I'm like, "Okay, the sand's going through the hourglass on me, and I'm going to do another pivot to I don't know where. I don't know who's going to hire me." And I've got some explaining to do next time I sit down at an interview because I've got some accomplishments under my belt, but they're two wildly different and divergent fields. So people are going to be curious, some people are going to be skeptical, and I'm going to have to prove myself in the room and I'm going to really have to prove myself ... if somebody gives me a chance, I'm going to really have to bust my arse for them to have faith that they made the right decision. Chris Erwin:But you had confidence that you were going to be able to do that? Chas Lacaillade:I had confidence I was going to be able to do it, but back to what we were discussing with people not wanting to take risks, HR departments are not known for being open-minded. They want to look at that resume and they want to see identifiable qualities that will give them insurance if they make a hire that doesn't work out. And so, I didn't have this, and so what I depended on was getting in the room. It was like, if I get in the room, I've got a strong chance at getting the job, but just getting in the room is tough. Chris Erwin:How did you get in the room for Fullscreen? Chas Lacaillade:I had a- Chris Erwin:Did you pick them or did they pick you? Chas Lacaillade:I had a really close friend from ICM who was best friends with the head of production at Fullscreen, and Fullscreen was a startup, and they had- Chris Erwin:Yeah, what was Fullscreen, for our audience? Chas Lacaillade:Fullscreen was a multi-channel network known as an MCN, which is basically, Fullscreen's raison d'etre was "we are going to collect a broad range of YouTube channels, and sell advertising against those YouTube channels." That's a really broad overview of what they did. And so the money that Fullscreen made was, the revenue source, was advertising on YouTube. Chris Erwin:Got it. Chas Lacaillade:That's how they made money. They had a few dozen employees. They had some venture capital investment from Peter [inaudible 00:25:59]. So yeah, a good friend of mine knew they had production there, had a production. Put my resume in the mix for a role, I went in to interview, they needed somebody just to work with these YouTuber's. I had a background in entertainment and I really, really emphasized that. Chris Erwin:Yeah. Chas Lacaillade:And my background was legitimate, and it was quality, and I had worked with a lot of people, and I had good references. Chris Erwin:So you had ICM on your resume- Chas Lacaillade:Yeah. Chris Erwin:... that's instant pedigree in entertainment. Chas Lacaillade:I had references, and if they wanted to call anybody, that a lot of people liked me or were fond of me, and my work ethic was there. So at that point, a lot of people from the traditional entertainment world didn't respect YouTube, and didn't see it as a viable commercial avenue. Chris Erwin:And why do you think that was? Chas Lacaillade:They basically regarded it as a distraction, as not a competitor to TV, and radio, and film. And just for very low cost entertainment that people didn't pay for. Chris Erwin:Yeah. One of the things that I heard myself, because I was also part of the multi-channel network eco system where I first started, big frame, a wish like Fullscreen had, venture capital backing, and then also had funding from a Google originals channel program, from Google itself, and then on to AwesomenessTV. And from a lot of traditional Hollywood they would say, "These digitally native creators, they're not used to hearing the word, no. They just had this unique moment in time where they started publishing videos on YouTube or a social channel, and then they got famous." And it felt very strongly that unless you were in the annals of these MCNs, or working with these next-gen talent, you don't understand the amount of hard work, the amount of time and the commitment to the audiences that they created for themself, and the brands that they created for themself. So, I hear you on that. Chris Erwin:Chas, you're at Fullscreen and this is the job that you had right before founding Bottle Rocket, and remind me what was your role while you were at Fullscreen? Chas Lacaillade:I was the head of talent sales. Chris Erwin:Was this a division that you actually founded at the company? Chas Lacaillade:Yes. So basically what happened at Fullscreen was, I was hired to be a "talent manager," and we had a sales department and division at Fullscreen. You know, I was talking to the talent, I was working with these YouTubers. This is early, this is 2013. They would get offers to promote products for 5,000 or 2,500 bucks, and the big YouTuber's case like $10,000, and I said, "You know, I've got experience in talent representation, let me secure and negotiate these opportunities for you." So I close a deal for a talent to promote a product, and sales caught wind of what I was doing, the sales department, and they said, "Listen, it's not your role to do any sort of sales activity here at Fullscreen. We are the division and the department that's dedicated to that. And the threshold for any deals that our talent participates in is $50,000. If it's not $50,000 or above, it's not worth Fullscreen's time. You know, if it's less than 50K, we pass on it." Chris Erwin:So, they're telling you to stay in your lane- Chas Lacaillade:Right. Chris Erwin:... and here's your lane by the way, what this looks like, and let us do our thing? Chas Lacaillade:And if it's less than 50K, decline. And I said, "Well, there's a lot of money between $1 and $50,000, we're leaving a lot of money on the table, and that's really important for our clients, that's how they pay their bills." And they said, "Listen, if it gets to 50K, hand it over to us and we'll take care of it." Kind of a pat on the head. And I found that incredibly shortsighted, and I was not deterred for a nanosecond. And I- Chris Erwin:Yeah, let's focus on that for a second. So, not deterred. So, other people might hear that feedback, get really frustrated, but then just say, "Okay, I've been told to stay in my lane, this is what I'm going to do." But you did not react like that. Was it potentially a catalyst for you? Chas Lacaillade:Yeah. No, it absolutely was. So I'm like, "I know how to do this. I see the opportunity here. These people are really creative, they have really large audiences. They've got a really special unique relationship with that audience, and this is something that nobody's doing, so I'm going to do it." And I went up to the business affairs office. I was on the second floor and I said, "Please make me a two-page template that I can repeat and just swap out names, and print out information." They made a two-page deal template for me, and I proceeded to create my own world basically, and owned a division, an army of one, where I would source a deal, secure and negotiate the deal, and close it, and invoice for it, and Fullscreen's 10% would just go to Fullscreen's accounting department. And the sale division didn't like that, but I was providing a service to all the talent that was in the network, that became undeniable. Chris Erwin:Now you're running around as a team of one- Chas Lacaillade:Right. Chris Erwin:... was this exciting for you, while also- Chas Lacaillade:Yeah, absolutely. Chris Erwin:I mean, it must have been awkward at the same time because then within the same walls of the building, there's people frustrated with your behavior, yet you're like, "Wow, I just found this goldmine and I'm going after them." Chas Lacaillade:Yeah, I didn't care about them. You know, they weren't my friends and I wasn't impressed by them professionally. I didn't think that they were good at their jobs. I didn't think they knew their product. To be an effective salesperson you have to know our product, and none of these people watched YouTube, none of them had relationships with the YouTubers that they were tasked with selling. Chris Erwin:Got it. Chas Lacaillade:To work in this space, you have to be able to pick up the phone and call the talent and say, "I've got this opportunity for you, is this exciting to you? How would you integrate this product into your content?" And you have to have a conversation with them. And if you don't any sort of rapport with that talent, then good luck. And so, I had developed a rapport with this talent. I knew how advertising worked. I could speak that language very fluidly, given my experience at the ad agency in Manhattan. I also knew how to deal with talent via my experience at ICM. I knew sales, via my experience at the renewable energy company. Chris Erwin:It's like all this is coming together. Chas Lacaillade:So all these three really separate experiences unified in this really elegant tapestry, that set me apart, made me unique from my peers at Fullscreen, and allowed me to really confidently stake out my claim, and so that's what I did. At this point I'm 32 years old. Had I been 25, I might've been a little bit more intimidated. But because I knew what I was doing, I had a very clear vision for the future and how I was going to use my skillset to drive value and create value for the company, I was able to rebuff all the feeble pleas and objections that were being posed by my peers who were threatened. Chris Erwin:Did this moment feel like a very unique inflection point where all my past career experience, my capabilities, my learnings, my mindset, it's like, "This is happening now in my early 30s." Going back to that identity of "the world is my oyster." Right? Chas Lacaillade:Mm-hmm (affirmative). Chris Erwin:It's like what you were thinking when you were in high school in your early days. Chas Lacaillade:Right. Chris Erwin:And did you feel like in this moment it's like, "This is it"? Chas Lacaillade:Yeah. So it did feel like that, and I felt like, "Look, the money's not big now, but everything has to start from somewhere." And also, I was synthesizing all of those biographies I'd read of Sam Walton starting out Walmart with just a Five and Dime store here, or then he built to three "Five and Dime stores in Arkansas and Memphis, and these outposts that were in these rinky-dink towns, but no one else was building there. And what I felt was, I'm building stores where no one else is, and I'm going to get customers that no one else is going to get. And by the time that everybody wakes up, I'm going to have more stores than anyone else. And so I moved very quickly and I thought, "Look, I don't know where this is going to go, but this is something that's valuable, and interesting, and engaging, and I'm developing a reputation internally as somebody who's got a clear point of view." And people are attracted to and drawn to someone with a point of view and an idea on how to create value. Chris Erwin:It's clear that you are no longer at Fullscreen. Chas Lacaillade:Right. Chris Erwin:You now are at a company that you founded, Bottle Rocket Management. Chas Lacaillade:Right. Chris Erwin:When did you found Bottle Rocket? Chas Lacaillade:So AT&T bought Fullscreen in 2015, and at that point Fullscreen was not intent on being in the talent representation business and I was. And I had my Jerry Maguire moment where I called all my clients and said, "Am I your manager? Am I your manager? And if so, this is my new endeavor, I'm going out on my own." Chris Erwin:Was that scary to do that? Chas Lacaillade:It was terrifying. I took out a $5,000 loan from Chase Bank, and there was no interest for the first 18 months. Chris Erwin:And what was that loan for? Chas Lacaillade:To live. So- Chris Erwin:Pay rent, food- Chas Lacaillade:Pay rent, my rent was $1,200 a month, so I figured I could get by for a quarter, three months- Chris Erwin:Wow. Chas Lacaillade:... if I just had one meal a day, didn't do anything on the weekend, no bars or entertainment, or movies. Basically, ate one meal a day, and paid my internet bill, and paid my rent, I could get by for three months. Chris Erwin:So this is extreme focus. Chas Lacaillade:Yep. Chris Erwin:Your job during these three months is, I got basic financing in place and now I'm going to build a company, and it's going to win. And you have your horse blinders on? Chas Lacaillade:Yeah. Chris Erwin:What happens over those three months? Chas Lacaillade:And so, I was able to pay the $5,000 back within 45 days- Chris Erwin:Wow. Chas Lacaillade:... and had no debt, and I'd closed enough deals that I knew I was going to make enough money to live in that year, in 2015. So, Bottle Rocket started March 1st, 2015 and all the clients I represented at Fullscreen formally, decided that they wanted to line up with me and I built a business. So from a one-bedroom apartment in Venice, I just sat there and called people all day. Chris Erwin:You knew 45 days in, you had something? Chas Lacaillade:Yes. Chris Erwin:You look at your business now, the business that you have from a revenue point of view, and volume point of view, is a lot larger than a lot of other next-gen management companies. What was that next inflection point where you're like, "Okay, I don't just have something here, I have something really special"? Chas Lacaillade:I think it's when I started needing to bring on staff. You know, I'd been doing everything by myself. Chris Erwin:And when was that? Chas Lacaillade:It was 2017, and now we've got a staff of five, including myself. You know, what I'm really thrilled about it how busy everybody is, and how the environment feels really entrepreneurial, really light. I feel like if you have a sense of lightness within the company, and joy, that people are going to put forth discretionary effort, they're going to give you that extra ... whether it's talent, or whether it's the buyer, or whether it's your own colleague, if they know that you're coming from a place of reason and you're a good person, you're just going to get more out of everything and everybody. Now, there's a lot of challenging encounters, there's times when points of view collide and you still have to be firm, and you have to have faith that your position is legitimate. And perhaps somebody wants something from you or from your client that is unreasonable, that's where the challenge is. How do I create customer delight and value for this person, whilst still maintaining my position? Chris Erwin:As you think about how you energize in your business, and you continually refine your leadership and your management philosophy, how do you do that? Is it through reading? Do you have like a mastermind's group? How do you come into your business every day and push yourself to be better for your clients? Chas Lacaillade:Personally for myself, you've got to nurse your mind with new points of view, and you've got to read, and you've got to stay current. Personally, I read the Wall Street Journal, which is not exactly cutting-edge technique. Chris Erwin:While on the bike at the Bay Club? Chas Lacaillade:Yep. Yep, I read the Wall Street Journal every day. One of my professors at USC Business School said, "If you want to be smarter, read The Wall Street Journal every day." Very simple piece of advice and I took it to heart, and I feel like it's very helpful. You know, basically I want to get information from places that aren't the internet. You're definitely a more well-rounded individual if you're not just sighting whatever was on Apple News that day. So I read the newspaper every day. I read fiction and nonfiction. You've got to keep your vocabulary relevant and sharp, and your mind dynamic, and reading different pieces of information and literature, it helps you do that. Because so much of being interesting to others, is being interested in what other people are doing and how the world's working. And so, if I'm interesting to my peers and people that I want to do business with, then that's already a head start in the right direction. And so, that's how I keep it fresh. Chris Erwin:You raise a good point because if you're just reading the same industry pubs that everyone's reading, which it's good to be current, but if you're just in Variety, and Hollywood Reporter, and Tubefilter all day, you're not giving your mind space to breathe. And so when you say, "Mind, body, spirits," so it's out of being an avid reader, how do you also energize your body and your spirit? Chas Lacaillade:You know, sometimes I surf, as you know. I play soccer at a rec sports league. I play basketball with some friends occasionally. I'm very active, it's just important to me to be out there moving. And the spirit and the body are very closely linked, so I feel like if I'm running or playing a sport, then my spirit is being nourished. Chris Erwin:I'm not sure if you're going to enjoy me sharing this story, but yes, Chas and I, we have skied together many times at Sundance and Park City. We've also surfed many times here in LA. And I will say, I think the last time that we went and surfed at Malibu at Second Point, Chas was really excited to get in the water, he hadn't been in in a bit. As we're walking to the beach, I just look at his surfboard and I'm like, "Okay, there's normally three fins on a surfboard, but I only see two on yours, Chas. What's going on?" You're like, "Yeah, it's immaterial, don't worry about it." I'm like, "Okay," thinking you need three fins, but all good. Then we get to the beach and Chas says, he's like, "This wetsuit is so uncomfortable, it's so tight in all these weird places. What's going on here?" I'm like, "Is this a new wetsuit? You've had it before, right?" He's like, "Yeah. No, it's the same one, but this is just weird." Chris Erwin:I thought to myself and I was like, "All right, I remember a similar conversation the last time we surfed." And then I look over at Chas, right before I say it, Chas says it, he goes, "I think this wetsuit's on backwards." And so the suit was on backwards, but what I loved was that instead of Chas being like, "Oh, I'm going to go walk back to the car and change it," or, "I have to go get another fin," you were just like, "I'm getting in the water. I'm fine. You know, I don't care what people think, let's go," and we went right into it. And I think that was a great reflection of how you approach life- Chas Lacaillade:Yeah. Chris Erwin:... and business, and friendships. You're just like, "I'm doing what I'm doing, and I'm happy with it-" Chas Lacaillade:The wetsuit- Chris Erwin:... "and I don't care what anyone else thinks." Chas Lacaillade:The wetsuit being on backwards is not going to change the waves. Chris Erwin:Yeah, exactly. Chas Lacaillade:The board's there, the wave's there, I'm here. All the necessary elements for me surfing are present, so ... I was in the water and some dude's like, "Your wetsuit's on backwards." I was like, "I'm clear on that. I know that." I think I spaced out in the moment, I think I was caught up in conversation. Hadn't had my caffeine dose and idiotically put my wetsuit on backwards, but then I was just like, "Ah, you know what?-" Chris Erwin:Maybe it's a reflection- Chas Lacaillade:... "It's not going to slow me down." Chris Erwin:You're so in the moment and you're so present, you didn't even know your wetsuit was on backwards. You know, so maybe that's a good thing, maybe more people need to have that happen to them. All right, so before we get into our rapid fire round, last question on Bottle Rocket. What are some of your 2020 goals for Bottle Rocket and the team? What do you look forward to? Chas Lacaillade:I want to develop relationships with new buyers that we haven't worked with previously, that's really important to me. You've got to keep exploring opportunity with the marketplace and developing new relationships. And then, definitely signing new talent that's exciting and dynamic, and that's going to raise and elevate the perception of Bottle Rocket. And hopefully growing the Bottle Rocket team, so that I continue to have peers that inspire me and feel energized to come to work. Chris Erwin:When we talk about new talent, because we were talking a bit before this, you're not just a digital talent management company, you're next-gen. To prove that point out, you've signed traditional talent, you've signed also writers, you've diversified across your entertainment roster. Which I think is great and it's interesting to see how when you have that diversity of talent, they can work and collaborate with one another- Chas Lacaillade:Right. Chris Erwin:... which really fuels your own internal business. But are there any certain types of talent that you are specifically seeking out in the new year? Chas Lacaillade:What I want to identify and what I'd love to represent, are people with really unique points of view and unique skillsets. YouTube, there's a lot of derivative content on YouTube, and herd mentality is pervasive in all forms and genres of entertainment and media. But when you really strike gold is when you've got that person who galvanizes an audience because of who they are and how they see the world, and how they interact with the world. The Will Smith's of the world, ELiza Koshy, Ellen DeGeneres, Oprah. And so you want to find that person or people who have a magnetism about them that's undeniable. Chris Erwin:Well, we wish you a very prosperous 2020. Chas Lacaillade:Thank you. Thank you. Chris Erwin:So, we'll go into the closing rapid fire questions, how's that sound? Chas Lacaillade:Great. Chris Erwin:All right. So these can be just quick, two to three sentence answers. If you want to be even more brief, we're open to that. Looking back on your career, what would you say your single proudest moment and accomplishment is to date? Chas Lacaillade:The day I started Bottle Rocket Management, March 1st, 2015. Chris Erwin:What do you want to do less and more of in 2020? Let's start with less. Chas Lacaillade:Worry. Worry, there's no form of progress when you're contemplating what's going to go wrong, or whatever may happen will adversely affect you. You've just got to believe. Chris Erwin:Rapid fire follow-up to that, what do you worry about the most? Chas Lacaillade:Delivering for my clients and my team. Chris Erwin:What do you want to do more of in 2020? Chas Lacaillade:Well, I definitely want my team to feel inspired and really excited to be at Bottle Rocket. And I want them to have personal wins, so that they feel like it's not just a company where they work for me, it's where they work for themselves and they're developing their own reputations. Chris Erwin:Entrepreneurial advice. What one to two personal characteristics do you think have primarily driven your success? Chas Lacaillade:Say, persistence. Persistence is definitely the main identifiable characteristic that's helped me. And humility, just accepting that you're going to have to prove yourself and people aren't going to hand you the biggest, juiciest opportunities off the bat. And so, you have to be humble and prove yourself. Chris Erwin:We talk about persistence a lot, where there's ebbs and flows in the business cycles and your own individual business, and with your team, but if you just are always showing up everyday, there are going to be these incredible moments for you to take advantage of. But if you're not showing up, it's not going to happen. Last few questions here. How do you best take advantage of things you can't control? Chas Lacaillade:I think you've just got to be clear. You've just got to figure out what your position is and how you see things. Articulate that to whomever is necessary, and be open-minded. Chris Erwin:Okay, last two. Quick shot advice for media professionals going into 2020? Chas Lacaillade:Try to schedule as many meetings with people that you're curious about, and want to meet and want to know, and sit down with them wherever they are, and make yourself available. Chris Erwin:Last question. How can people get in contact with you, Chas, the CEO and founder of Bottle Rocket Management? Chas Lacaillade:My email address is chas@bottlerocketmanagement.com, spelled out. Chris Erwin:We'll also include that in the show notes. Chas Lacaillade:Excellent. Chris Erwin:Well, this has been a delight, Chas. Great to have you in today. Chas Lacaillade:Thank you. Chris Erwin:See you around at the next surf sess. Chas Lacaillade:Right on. Chris Erwin:Wow, I really enjoyed that conversation with Chas. Like I said in the beginning, he is a total straight shooter and tells you like it is, and that really came across. I don't know if you guys felt this, but when he started talking about founding Bottle Rocket and leaving Fullscreen, in the room you could see and you could feel his energy just ramping. It was exciting. I thought that was a pretty special moment in our conversation. The excitement of an entrepreneur. So a few quick things on your radar, our next podcast will feature Christian Baesler, the President of Complex Media. He is a young media savant, with a very impressive career track record. Fun facts about Christian, he was born east of the Berlin Wall, and in the same week that the week came down. Pretty incredible. And when he was right out of college at a big international media company, he was tasked with overseeing a digital division, and they needed a digital website network to be built, Christian just built it himself. Impressive stuff. Chris Erwin:Second thing on your radar, listeners, is that our company RockWater, will be hosting a live stream media and selling conference in 2021. Likely in the first quarter in March, we don't know exactly what it's going to look like yet, but we will bring together great speakers, good programming, and we're looking for people who want to get involved. So if you're interested, you can email us at TCUpod@wearerockwater.com. Stay tuned for that. All right, that's it. Thanks all for listening. Chris Erwin:The Come Up is written and hosted by me, Chris Erwin, and is a production of RockWater Industries. Please rate and review this show on Apple Podcast. And remember to subscribe, wherever you listen to our show. And if you really dig us, feel free to forward The Come Up to a friend. You can sign up for our company newsletter at wearerockwater.com/newsletter. And you can follow us on Twitter @TCUpod. The Come Up is engineered by Daniel Tureck. Music is by Devon Bryant. Logo and branding is by Kevin Zazzali. And special thanks to Andrew Cohen and Sean Diep from the RockWater team.

Lauren and Joshua discuss Snapchat "Systrom'ing" Tiktok, Instagram's new way to take up more of your time, David Dobrik's new social media platform and more.

Bree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue.   Bree has a Bachelor's degree in English Writing.   Bree's professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Columnist at EContent Magazine, a Blogger and Content Marketing Writer for Asset Panda, a Freelance Public Relations Consultant at Unscreen, and  B2B Content Marketing Consultant and Writer for video and tech brands at Brouwer Power Media LLC.    Most recently, Bree was a Content Marketing Writer at Tubular Labs, and now she is the Editor-In-Chief of Tubular Insights.  Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.    During this interview we cover:  - When contenting marketing becomes important for a B2B SaaS company in their growth journey  - Effective strategies and what you need to get started to if you're a founder or marketer looking to use video marketing to real drive ROI  - The blog post you wrote that helped drive $40k in revenue and why was it so successful  - Habits, tools and proven strategies to overcome writer's block and produce high quality content  - Using pillar content as a strategy to distribute to many channels as a SaaS company  - Providing a great experience to your audience and stand apart to get the Wow factor About Bree: Bree's self bio:  https://breebrouwer.com/about/    Bree's Twitter profile:  https://twitter.com/BreeBrouwer     Bree's LinkedIn profile:  https://www.linkedin.com/in/breebrouwer/     Bree's website:   https://breebrouwer.com/     Tubular labs:  https://tubularlabs.com/    More about Akeel:  

Ann Le made her mark in the Youtube space during the rise of social media in 2009 with over 1.6 million viewers from across the world. Her work has appeared in television and publications such as Cosmopolitan, Vogue, Covergirl, HGTV, The Morning Show, The Today Show, Tubefilter and many more. Aside from creating digital content and working with Fortune 500 brands, she also consulted established and renown brands like Chanel, HGTV, Disney and many others on Youtube creation. “It started as a hobby and I wanted to find like-minded friends” - Ann Le   In this episode we discuss how Ann built her following, how to collaborate with other creators, what it looks like to partner with Fortune 500 brands, and more!   Follow her:   @annlestyle   www.youtube.com/anneorshine   www.co-creativeminds.com   /////////////////////////////////////////////////////   Check out more of Devona & gangSTAR* Creative:   @devonastimpson     DevonaStimpson.com     ArtByDevona.com

Social Jack™ Influence Factory Episode 85: David Bloom - "The Collision of Tech, Media, and Entertainment" " Recording Date: Wednesday, November 13, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. #InfluenceFactory #DavidBloom #Forbes In the #InfluencerInterview… This week’s Influencer Guest, David Bloom, writes about the collision of tech and entertainment for Forbes, TVRev and Tubefilter, and is producer/ host of the Bloom In Tech podcast. He also consults, and is a frequent guest lecturer and speaker. He previously was a USC administrator and a studio executive. He's a graduate of the University of Missouri School of Journalism. Please welcome David to the Influence Factory Sponsored by Planable (https://Planable.io) Easily Create, Plan & Approve All Your Social Media Content From One Dashboard. Try Now! Everything Your Social Media Team Needs To Move Their Creative Process Forward. View ALL Past Episodes: https://app.socialjack.com/podcast Connect with David Bloom: Twitter: https://twitter.com/DavidBloom LinkedIn: https://www.linkedin.com/in/davidlbloom/ Website: www.davidlbloom.com Connect with Dean DeLisle: Twitter: https://twitter.com/deandelisle LinkedIn: https://www.linkedin.com/in/deandelisle/ Instagram: https://www.instagram.com/deandelisle1/ Connect with Jackson DeLisle: Twitter: https://twitter.com/JacksonDelisle LinkedIn: https://www.linkedin.com/in/jacksondelisle/ Instagram: https://www.instagram.com/jacksondelisle/ Connect with Monica Hacker: Twitter: https://twitter.com/GetSocialJack/ LinkedIn: https://www.linkedin.com/in/monica-hacker/ Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Sponsored by Planable (https://planable.io/) Brought to you by Social Jack™ (https://www.socialjack.com) Are you ready to be an Influencer? Visit us at https://www.SocialJack.com

En NotiPod Hoy El podcasting en español tomará posiblemente un nuevo giro con la llegada del Acast Marketplace, un sistema para compras globales en todas las plataformas de podcasts y la apertura de oficina en México. Nuevas actualizaciones sobre el Podcast Academy …la membresía se ha establecido en $100 por año. Los 4.500 capítulos del Show de Oprah Winfrey, que finalizó en 2011, estarán disponibles como un pódcast desde el 3 de marzo. ¿Cuál es la audiencia de los podcasts? ¿Los oyentes de podcasts son cualquier persona con oídos, o hay perfiles específicos? Tubefilter explora este asunto. Supercast la plataforma de alojamiento de podcasts dio la bienvenida a un nuevo CEO al tiempo que anunció la recaudación de una ronda inicial de $2 millones de inversionistas. ¿Los podcasts influirán en las elecciones de 2020? Whooshkaa se asocia con Deezer para llevar podcasts a sus 14 millones de oyentes ubicados en 180 países. Pódcast recomendado Mindfacts. Es un pódcast en el que se buscan los límites de la ciencia y la tecnología para aprender cómo será el futuro de nuestro mundo, del universo y de la propia humanidad. Es conducido por Sergio Cordero, Francisco Izuzquiza y Alberto Espinosa, junto a otros expertos que invitan al programa. Este programa es una producción de Yes We Cast.

Escúchalo y suscríbete en tu plataforma preferida:Apple Podcast - Stitcher - Spotify - Google PodcastAunque corto también es bueno. Corto es más práctico y manejable.Pero… ¡no es lo que te estás imaginando!En este podcast queremos hablarte de cuándo es bueno largo y cuándo es bueno corto.Porque no es cierto ese mito de que cualquier contenido para que sea importante, viral, efectivo y  para que cause una conversión debe ser corto.Además:-Un ejemplo de la historia de la música que desmitifica lo de los contenidos cortos-¿De qué depende la duración de un contenido?-¿Cuánto debe durar tu contenido?-¿De dónde sale el mito que los contenidos deben ser cortos?-La influencia de los jóvenes en la duración de los contenidos-¿Qué clase de contenidos deberían ser de larga duración?-¿Por qué Instagram permitió la publicación de contenidos largos?-¿Qué clase de videos prioriza Youtube?-¿Cuál es la extensión que debería tener un artículo para ser considerado por los motores de búsqueda?-La ventaja de tener un contenido largo en Google-Una desventaja de los contenidos cortos-Los beneficios de los contenidos largos-¿Qué duración de contenido en audio es efectiva en Whatsapp?-¿Qué es lo más importante en la creación de contenidos?-La importancia del tono en la narración de tu contenido-¿Qué dicen las tendencias digitales de 2020 frente a la duración de los contenidos?Links recomendadosIAB Spain TubeFilter Más razones para usar el contenido largoEn 2017 el sitio TubeFilter realizo un estudio sobre el uso de los videos de Youtube. Como resultado dio a conocer los siguientes datos:- Los videos que duran entre 7 y 16 minutos se desempeñan hasta un 50% mejor que los videos cortos- Los videos que tienen un promedio de visualizaciones de entre 5 y 8 minutos tienen más reproduccionesPara más información sobre la duración de los contenidos mira este post Recuerda por favor escucharnos y suscribirte en la plataforma de tu elección:Apple Podcast Stitcher Spotify Google Podcast Para participar, escríbeme tus comentarios a santiagorios(ARROBA).com.coVoy a leer los comentarios que me lleguen así estén en desacuerdo conmigo (pero que sean respetuosos).Finalmente: ¿Ya sabes cómo empezar una estrategia digital? Acceda a mi charla con unos sencillos pasos para empezar a construir tu presencia digitalQuizás quieres escuchar el episodio anteriorRecurso RecomendadoPodcast # 91 ¿Contenidos cortos? NO. Este formato tumba ese paradigmahttps://www.milpalabras.com/2020/12/04/91-contenidos-cortos-no-este-formato-tumba-ese-paradigma/

Aunque corto también es bueno. Corto es más práctico y manejable. Pero… ¡no es lo que te estás imaginando! En este podcast queremos hablarte de cuándo es bueno largo y cuándo es bueno corto. Porque no es cierto ese mito de que cualquier contenido para que sea importante, viral, efectivo y para que cause una conversión debe ser corto. Además: •Un ejemplo de la historia de la música que desmitifica lo de los contenidos cortos •¿De qué depende la duración de un contenido? •¿Cuánto debe durar tu contenido? •¿De dónde sale el mito que los contenidos deben ser cortos? •La influencia de los jóvenes en la duración de los contenidos •¿Qué clase de contenidos deberían ser de larga duración? •¿Por qué Instagram permitió la publicación de contenidos largos? •¿Qué clase de videos prioriza Youtube? •¿Cuál es la extensión que debería tener un artículo para ser considerado por los motores de búsqueda? •La ventaja de tener un contenido largo en Google •Una desventaja de los contenidos cortos •Los beneficios de los contenidos largos •¿Qué duración de contenido en audio es efectiva en Whatsapp? •¿Qué es lo más importante en la creación de contenidos? •La importancia del tono en la narración de tu contenido •¿Qué dicen las tendencias digitales de 2020 frente a la duración de los contenidos? Links recomendados IAB Spain: https://iabspain.es/estudio/top-tendencias-digitales-2020/ Más razones para usar el contenido largo En 2017 el sitio TubeFilter realizo un estudio sobre el uso de los videos de Youtube donde dio a conocer los siguientes datos: • Los videos que duran entre 7 y 16 minutos se desempeñan hasta un 50% mejor que los videos cortos • Los videos que tienen un promedio de visualizaciones de entre 5 y 8 minutos tienen más reproducciones Para más información sobre la duración de los contenidos mira este post https://milpalabras.com.co/cuanto-tiempo-debe-durar-un-video/ Recuerda por favor escucharnos y suscribirte en la plataforma de tu elección. ¿Quieres compartir alguna idea?Escríbeme a santiagorios(ARROBA)milpalabras.com.co Voy a leer los comentarios que me lleguen así estén en desacuerdo conmigo (pero que sean respetuosos)

Claire Wineland became a popular YouTube influencer talking about the thing that ultimately killed her, cystic fibrosis. But she also became popular because she talked about so much more than just CF, living a remarkable life and teaching us repeatedly that we need to pursue something bigger than ourselves, no matter the challenges life dumps in our lap. I talked with Nicholas Reed about Claire Wineland and "Claire," the YouTube Original documentary he co-directed (You can read my Tubefilter column about "Claire" here, and watch the doc for free on YouTube here). "Claire" has already received nearly 1.4 million views since its Sept. 2 release, and it's worth the watch. In the meantime, Nick and I talk about the lessons we all need to learn from Claire's example. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support

Un enorme studio, su oltre 15.000 parole, ha svelato come YouTube demonetizzi i contenuti che hanno a che fare con alcuni temi, ad esempio il mondo LGBTQ+.Ma per spiegare che cosa è successo abbiamo bisogno di un lungo viaggio nella Intelligenza Artificiale, nei Bias dei ''controllori'', in una serie di dichiarazioni non tanto oneste da parte della Dirigenza.Siete pronti ad un viaggio nella Tana del Bianconiglio digitale?Qualche dettaglio in più:- il paper di Ocelot AI: https://docs.google.com/document/d/18B-X77K72PUCNIV3tGonzeNKNkegFLWuLxQ_evhF3AY- L'articolo di TubeFilter: https://www.tubefilter.com/2019/09/30/nerd-city-demonetization-transparency-lgbtq-study/- Le dichiarazioni del CEO di YouTube: https://www.tubefilter.com/2019/08/05/susan-wojcicki-creator-harassment-alfie-deyes/

Un enorme studio, su oltre 15.000 parole, ha svelato come YouTube demonetizzi i contenuti che hanno a che fare con alcuni temi, ad esempio il mondo LGBTQ+.Ma per spiegare che cosa è successo abbiamo bisogno di un lungo viaggio nella Intelligenza Artificiale, nei Bias dei ''controllori'', in una serie di dichiarazioni non tanto oneste da parte della Dirigenza.Siete pronti ad un viaggio nella Tana del Bianconiglio digitale?Qualche dettaglio in più:- il paper di Ocelot AI: https://docs.google.com/document/d/18B-X77K72PUCNIV3tGonzeNKNkegFLWuLxQ_evhF3AY- L'articolo di TubeFilter: https://www.tubefilter.com/2019/09/30/nerd-city-demonetization-transparency-lgbtq-study/- Le dichiarazioni del CEO di YouTube: https://www.tubefilter.com/2019/08/05/susan-wojcicki-creator-harassment-alfie-deyes/

Marshall has been featured on Showtime's Desus & Mero (starring alongside Lin-Manuel Miranda) ABC's What Would You Do? NBC's Late Night With Jimmy Fallon, TruTv's Hack My Life, and Comedy Central's Atom TV. He has appeared in a commercials for Kohl's, MTV/Pop Tarts and Bombfell. Stratton was the class president Michael Jay in the Off-Broadway show, The Awesome 80's Prom. He's been featured in numerous online videos for Comedy Central Digital, The Kicker, Mashable, Michael Showalter Productions, Above Average, MTV Other, CH2, and UCB Comedy. The Memphis native has been written up in the Huffington Post, Splitsider, Betches Love This, Tubefilter, Decider, and IndyBuild. Stratton is a proud member of the UCB Harold Team, Varsity. He is one half of the sketch duo Coker & Stratton, who won Best Actor and the Comedy Central Development Award at the 2015 New York Television Festival and the Special Jury Mention award at the 2015 Northside Film Festival for their web series, The Other Kennedys. Join the conversation with on Twitter @marshallstratto . For more goofs and spoofs, go to http://www.google.com and type in, "Marshall Stratton"

Drew Baldwin is an advocate for original video programing online. A passionate and outspoken advocate of original video programing online, Drew is Founder and CEO of Tubefilter and Creator and Executive Producer of the Streamy Awards. Drew is the Executive Director of Social Media Week Los Angeles. He chairs the New Media Committee for the Caucus for Producers, Writers & Directors, and proudly serves on the Interactive Media Peer Group for the Academy of Television Arts and Sciences (Emmys), the New Media Council for the Producers Guild of America, and the Media Council of the Paley Center for Media. A Los Angeles native, Drew is proud to serve on the Salon LA Programming Committee for the Getty House, the Official Residence of the Mayor of Los Angeles.

Today we talk with Rafi Fine and Marc Hustvedt. They lead one of the most successful studios creating entertainment for YouTube. Rafi, and his brother Benny are the founders of Fine Brothers Entertainment, which operates three successful channels: “TheFineBros”, “TheFineBros2” and “React”. FBE currently produces fifteen serialized shows every week for over 30 million subscribers. Marc Hustvedt is FBE’s recently appointed CEO and an internet video veteran in his own right. Marc has an impressive track record of establishing and managing other digital-first companies, such as Tubefilter, the Streamy Awards, and Supergravity Pictures.

In the category of good riddance, Instagram is experimenting with getting rid of one of its least useful metrics, the Like. I talk with Beca Alexander, President of long-time influencer-management and brand consultant Socialyte to understand more about what it means. But as far as I'm concerned, losing the like gives us a chance to move beyond the high school era of social media. In this episode, I also promise to link you to a great Medium piece on the downside of all those millions of dollars that investors put into online-media companies, and how it suckered them into giving away expensive content for free. The story can be found here, I recommend it for those who care about why hot online outlets such as Buzzfeed and Vice keep having to lay off people even amid all their perceived, well, buzz. You can read my Tubefilter column on Instagram and likes here. Perhaps less surprisingly, I recommend that too. But give this podcast a listen. My conversation with Beca covers a lot of the changes in what matters to brands in dealing with influencers on the red-hot Instagram platform. If you're in business, or advising businesses, that are on Instagram, you should take in the wisdom here. --- Support this podcast: https://anchor.fm/davidlbloom/support

Matt Gielen of Little Monster Media breaks down YouTube video categories and formats and talks about his new Tubefilter article, “The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works).”GUEST: Matt Gielen of Little Monster Media | Tubefilter Articles | LinkedInSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Matt Gielen of Little Monster Media breaks down YouTube video categories and formats and talks about his new Tubefilter article, “The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works).”GUEST: Matt Gielen of Little Monster Media | Tubefilter Articles | LinkedInSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

David Bloom is a journalist, strategist, and educator who has been covering the intersection of entertainment and technology for more than two decades. He writes weekly columns for Tubefilter and TV[R]ev, teaches at the USC School of Cinematic Arts, and hosts a podcast called Bloom in Tech. David and I cover a wide range of topics in this episode, from Netflix’s aggressive content spending and Facebook Watch’s international launch the rise of the celebrity showrunner. We also examine the FTC’s treatment of influencer marketing campaigns versus celebrity endorsements and debate the issue of censorship on social media platforms. Finally, we touch on the recent Logan Paul v. KSI boxing match as well as the success of Crazy Rich Asians at the box office and what it means for minority representation in Hollywood. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Goldie is a Stanford University alumni who ran digital strategy at Legendary Entertainment for clients like Nerdist, Geek & Sundry and Amy Poehler's Smart Girls. Goldie is an ex-Board of Directors at the Producer's Guild of America (NW). She currently produces top-performing #LinkedInVideos, runs the longest-running original video channel on LinkedIn, and serves on the PGA's New Media Council while ghost-writing for Fortune 500 C-level Executives. Her work has been featured on Inc. Magazine, Tubefilter, Huffpost, Fast Company, Buzzfeed and more. Let's hear more from her in this episode of Productivity Masterminds.

Goldie is a Stanford University alumni who ran digital strategy at Legendary Entertainment (Nerdist, Geek & Sundry, Amy Poehler's Smart Girls) and ex-Board of Directors at Producer's Guild of America (NW). She currently produces top-performing #LinkedInVideos (longest-running original video channel) and serves on the PGA's New Media Council while ghost-writing for Fortune 500 C-level Executives. Her work has been featured on Inc. Magazine, Tubefilter, Huffpost, Fast Company, Buzzfeed and more!

Bree Brouwer is a freelance blogger and digital new media writer, recently launching her site, GeekAndProsper.com. She is also a writer at Tubefilter.com. Bree is native to Arizona and has always been a writer. During college, she started getting more into business and developing her entrepreneurial spirit. What Bree Brouwer and I talk about in today's broadcast: How Bree became a writer at TubeFilter The writing process Bree developed at TubeFilter Why Bree decided to start GeekandProsper.com and the struggles she experienced building it from scratch Bree's goal to replace her day job income through her online business You can find Bree Brouwer online: geekandprosper.com/get-your-freebies If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

Leesa is a writer/self-taught animator.  Primarily a writer, She has sold a few scripts to television networks/production companies but was always "in development."  Never had anything get on air. Leesa completed three shows (140 minutes total) and launched about 8 months ago.She was lucky enough to get Chappelle's Show stars Wil Sylvince and Dante Nero to star.  ABC has called Chilltown, one of my shows, one of "Five Web Series That Should Be on Your Radar" and Tubefilter called it a "Show to Watch." Treyce Montoya quickly became known as an international forensic handwriting expert who specialized in criminal personality profiles, violence assessment, deception detection and law enforcement training. Throughout her more than 26 years doing forensic work, she has had opportunities to work on some very newsworthy cases such as Michael Jackson, Lisa McMahon, Nikki LaDue January, Tammi Peters Smith, the Smiley Face Serial Killer case, and the disappearances of Baby Gabriel and Isabel Celis. She has given case commentaries to ABC and TruTV for several cases and has helped the writer of Criminal Minds. Dr. Lesley Phillips is a speaker, author, workshop leader, meditation teacher, healer and clairvoyant reader.She began her career as a PhD scientist and business woman in the biotechnology industry. However Lesley was always interested in meditation and spirituality and she developed her abilities in parallel to her busy career.   &nbs

Drew Baldwin is the co-founder of Tubefilter, a news site centered on the latest achievements in online video; Executive Producer of the Streamy Awards, a show that honors the best of what he terms "intentional video;" and he is Executive Director of Social Media Week Los Angeles (#smwla), part of a 9-city international simultaneous series of events around the world. On IC, Drew stops by to talk about the power of online video and its creators, his own journey in creating and re-creating the Streamys, and the ever changing landscape of technology and communication explored during Social Media Week 2013. Twitter: "DrewPBaldwin" Web: www.smw.la. Featuring special guest co-host Allison Johnston.

Are you one of the millions of people who find yourself falling down that endless rabbit hole called, YouTube? If so, this week’s podcast is for you. We LOVE YouTube and wanted to learn more about it. We had questions, like, what’s up with these original channels that Google has invested in so heavily? How did it all begin? What are some of the top original channels and why are they doing so well? In order to get answers, we called in a special guest to help answer some of our many questions, Tubefilter.com journalist, Sam Gutelle. Being the YouTube pro that he is, hopefully he can shine a light on those Russian car crash videos as well. Enjoy!

A passionate debate recently took place in the online video world about whether the short, scripted tv show model can gain an audience, versus interactive content and personality-driven entertainment. This is the kind of shit we love for New Mediacracy, so we gathered up Barrett Garese, Brett Register, Craig Frank, Jamie Blair, along with NM regulars Chris McCaleb, Zadi Diaz, and Steve Woolf and downed six, count 'em six bottles of wine. The backstory: Barrett had delivered his WebTVWorkshop tip of the day video back in May, which got picked up last week by others in the web show world. That led to a passionate discussion on Twitter with quite a few participants. There was a follow-up Tumblr post by Barrett that led to numerous replies. David Nett put forth his thoughts on Facebook, which also had a lively comments exchange afterwards, and there was a Tubefilter article by Marc Hustvedt, which generated similarly passionate comments. There were other blog posts by creators on their own sites, as well. I think anyone interested in the future of web shows and online video entertainment would be interested in this discussion, and it goes to the heart of what we've been discussing recently on New Mediacracy. Give it a listen and post your comments below: is IndieTV a steady model that people can wrap their minds around, or should creators focus on pushing the envelope of storytelling? Direct MP3 link

It's another great evening with independent content creators in downtown Los Angeles. This episode we hang out with Kim Evey, producer of The Guild, Sean Becker, director of The Guild, and Jenni Powell, production maven and associate editor of Tubefilter, along with regulars Chris McCaleb of Big Fantastic, and Zadi Diaz and Steve Woolf of Epic Fu. There's a lot of discussion around the Streamy Awards and everyone's personal experiences around what happened that night, and at the Celebrate the Web event that Kim and Jenni organized later in the week. We touch on the divisions among web video creators and talk about the upcoming new season of The Guild. Come hang out as we chat for over two hours and get more than a little drunky on five (!) bottles of wine. Direct MP3 link

It's that time of the year again web series fans. That's right the 2nd Annual Streamy Awards are being held this Sunday, April 11 in Los Angeles, and some of our faves like The Bannen Way,Venice's Crystal Chappell and Buppies' Tatyana Ali are all up for awards!   On this webtastic episode of the Daytime Confidential Podcast, Luke and Jamey chat with one of the most influential movers and shakers in the fast-growing world of digital video production, Jeff Hayzlett, chief marketing officer for Kodak, which is serving for the second year in a row as the Official Imaging Sponsor of the Streamys.   The personable, cowboy corporate exec talks with the DC boys about why it's been so important for Kodak to be on the forefront of entertainment consumptions transition from analog to digital. He also reveals that once again he will be tweeting live from the Streamys telecast, as he did during the Oscars, and recalls how cool it was to learn that even the likes of Mr. Bean was following his tweets.   Hayzlett dishes about some of TV and the web's biggest stars like How I Met Your Mother's Neil Patrick Harris and One Life to Live grad-turned Castle star Nathan Fillion, whose Dr. Horrible's Sing-a-Long Blog proved a game changer for web TV last year, and also reveals he will be presenting the Streamy Award for Best Ensemble.   Hayzlett also previews Kodak's red hot digital video cameras, the Zi8 pocket camera and the Kodak Playsport, both of which are serving as the Official Digital Cameras for this year's Streamys. You'll definitely want to listen in as he shares how cameras like these are being used by budding, young creatives to make their own web soaps, comedies and talk shows. Can Hayzlett convince someone as technologically challenged as Jamey (who still uses an old-fashioned tape recorder on the red carpet) that the Zi8 is even easy enough for him to use? You'll have to listen to find out.   Be sure to log on to www.streamys.org to watch the live webcast this Sunday, April 11, 2010 at 5:30 pm PT/8:30 pm ET. To follow Jeff Hayzlett on Twitter go here. For more information on the Streamys, check out Tubefilter.tv and NewTeeVee.com For more on Kodak's Zi8 pocket camera and Kodak's Playsport, visit the official Kodak website, and remember the revoultion will be webivised!

We're back with Steve Woolf and Zadi Diaz chatting with Brady Brim-DeForest and Jamison Tilsner, the respective CEO and COO of Tubefilter, as well as two of the co-founders of the International Academy of Web Television and the Streamys. With the 2010 Streamy Awards less than 3 weeks away, we get up to speed on how this event evolved, the form and substance of the IAWTV, and talk in-depth about the criticism of the Streamys from other content creators over the past couple of weeks. It's a conversation in downtown Los Angeles with an annoying cat in the background and a bottle of wine. Come hang out! Direct MP3 link

It's been ages but we're coming back better than ever!!! We'll be posting behind-the-scenes videos leading up to the Jan 21 relaunch for Season 6. If you're in LA, come party with us on Jan 21st -- free drinks all night! Click the "links" tab for all the links! Big thanks to HP and Intel for sponsoring the relaunch!!! Come to our relaunch party with the good folks from Tubefilter! Free drinks all night! http://epicfu.com/party. If you can't make it don't worry -- pour a drink and tune in to http://epicfu.com/live. Big thanks to HP and Intel for sponsoring the relaunch. They will be giving away a free HP Envy and HP Dreamscreen at the party!