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Waardecreatie klinkt als een open deur—tot je het moet uitleggen aan IT, operatie én board. Maarten Hensen (MD Benelux, Iron Mountain) laat zien hoe je waarde klein, concreet en geloofwaardig maakt met klantcases, industriekennis en het kompas "Know me, serve me, surprise me". Highlights Van target-gedreven naar klantwaarde-gedreven sales Waarom "hit and run" faalt in enterprise en overheid "No me, serve me, surprise me" als accountstrategie Compliance/security vertalen naar echte klantpijn Kracht van klantcases vs productpresentaties Accountplan delen met je klant: kwetsbaar én effectief Leiderschap = mensenwerk: "people buy from people" Voor salesleiders en enterprise sellers die waarde scherper willen communiceren in lange sales cycles, met meerdere stakeholders en hoge risico's. Links Alle afleveringen en achtergronden: www.salesbazen.com Salesbazen op YouTube: Salesbazen - YouTube
Het gebouw verzakt, het contract loopt af, en 160 servers moeten naar een nieuw thuis. Twee datacentra tegelijk verhuizen — met een team van vrijwilligers. Welkom bij ColoClue. Netwerkvereniging ColoClue is een coöperatieve colocatievereniging: een club van zo'n 250 leden die samen serverruimte huren in professionele datacentra en daar hun eigen hardware ophangen. Geen SLA's, geen commerciële dienst — maar wel een eigen netwerk (AS8283), verbindingen met meerdere internet exchanges en een indrukwekkende hoeveelheid veteranen uit de internetbranche. Bestuurslid Tjerk Jan Vonk en medeoprichter Niels Raijer vertellen over de dubbele datacenterverhuizing die deze zomer op het programma staat. Van EU Networks (het pand verzakt) en Cupra naar Iron Mountain in Haarlem en NorthC in Amsterdam. Daarnaast: een nieuw remote rack in Enschede, een partnerschap met AMS-IX via de Bright Networks Club, en Randals zoektocht om twee servers op één colocatieplek te hangen zonder dubbel te betalen. Over Tjerk Jan Vonk Tjerk Jan Vonk is freelance netwerkarchitect en sinds april 2024 bestuurslid bij ColoClue, waar hij de dubbele datacentermigratie leidt. Hij heeft eerder bij Equinix Enschede gewerkt en studeerde aan Saxion Hogeschool. LinkedIn: https://www.linkedin.com/in/tjerk-jan-vonk-6171b638/ Website: https://decramy.nl Over Niels Raijer Niels Raijer is CTO en oprichter van Fusix Networks en medeoprichter van ColoClue. Met 25+ jaar ervaring in IP-networking is hij ook vice-voorzitter van NLNOG en voorzitter van de Route Server Support Foundation. LinkedIn: https://www.linkedin.com/in/niels-raijer-733156/ Website: https://www.fusix.nl In deze aflevering 0:00:00 Een verzakkend datacenter en een aflopend contract — de aanleiding0:05:30 EU Networks sluit de deuren: wat nu met negen racks vol servers?0:09:00 250 leden, 160 servers: de schaal van ColoClue in perspectief0:11:30 Eén of twee datacentra? De ledenbevraging en de beslisboom0:20:00 Iron Mountain en NorthC: hoe kies je een nieuw datacenter?0:25:00 Verrassing: ColoClue opent een remote rack in Enschede0:29:00 ColoClue punches above its weight — professioneler dan het mag zijn0:37:00 Wenspakketje: PDU's, crossconnects en de grote Excel-sheet0:44:30 De verhuisplanning: mei en juli, met busjes vol oud ijzer0:47:00 Harde schijven, RAID-configuraties en de angst voor nevenschade0:55:00 Connectiviteit regelen: Fusics, AMS-IX en de Bright Networks Club1:03:00 IPv4-schaarste, IPv6-dromen en Odido-frustratie1:09:00 Oproep: ColoClue zoekt vrijwilligers voor de netwerkcommissie1:11:00 Randals twee-server-dilemma: ducttape of dubbel betalen? Genoemd in deze aflevering ColoClue — https://coloclue.net Fusix Networks — https://www.fusix.nl AMS-IX / Bright Networks Club NorthC Datacenters Iron Mountain (voorheen InfoSwitch, via Leaseweb) Nikhef Soleus (VPS-vereniging) Immich (open source foto-oplossing) Tips van de tafel Tjerk Jan: Lees je SMART-values uit om harde schijven in de gaten te houden voordat ze stuk gaan. Randal: Gebruik een rotatiebackupschema (dagelijks/wekelijks/maandelijks) én bewaar backups op een andere locatie. Annelies: Druk je favoriete foto's ook fysiek af — digitale backups zijn niet het hele verhaal. See omnystudio.com/listener for privacy information.
A newly uncovered state-backed espionage group has compromised 70 organizations across 37 countries in a single year — and they were scanning infrastructure in 155 more. In this episode of Hacking News, we break down Palo Alto Unit 42's Shadow Campaigns investigation, a CVSS 9.9 pre-authentication RCE in BeyondTrust's remote access tools, a state-sponsored Signal phishing campaign targeting European politicians and military officials without using a single line of malware, CISA's aggressive new directive ordering federal agencies to rip out end-of-life edge devices, and an Everest ransomware claim against Iron Mountain that turned out to be far less than advertised. Whether you're a cybersecurity professional, IT admin, or just someone who wants to stay informed about the threats facing our digital world — this episode has critical takeaways you can act on today.
Ski jumping event in Iron Mountain provides a chance to see an Olympic sport in person, field of candidates for 7th congressional district grows, those filing taxes can support endangered resources
This week on the podcast, I'm joined by Daniela Rendon from Iron Mountain for a great conversation about career growth, company culture, and what it looks like to build early talent programs that genuinely make an impact.Daniela shares her personal career journey, the steps that shaped her path, and how her experiences helped her get to where she is today. From there, we talk about Iron Mountain and what makes the organization such a strong place for people to grow, especially when it comes to culture, leadership, and creating an environment where employees feel supported and empowered.We also dig into Iron Mountain's early talent programs, including how they approach internships and emerging talent development, what they focus on to create strong experiences, and why early career engagement matters so much for long-term success.
En este episodio, Javier Sierra analiza unas declaraciones del expresidente estadounidense Barack Obama en un popular podcast, donde afirmó que la vida extraterrestre es real, aunque matizando que no había visto pruebas directas ni evidencias de instalaciones secretas como las que suele asociar la cultura popular al Área 51. El comentario, pronunciado de forma aparentemente espontánea, abre el debate sobre si los líderes políticos poseen información reservada o si se trata solo de especulación o probabilidades científicas. Sierra contextualiza estas palabras recordando que no es la primera vez que Obama bromea o sugiere la existencia de extraterrestres en público, citando su entrevista en el programa de Jimmy Kimmel, donde respondió con ambigüedad a preguntas sobre el tema. También señala que otros presidentes estadounidenses han aludido a los ovnis o a amenazas extraterrestres, como el discurso de Ronald Reagan ante la ONU, en el que planteó la idea de que una amenaza alienígena podría unir a la humanidad, en pleno contexto de la Guerra Fría y de las conversaciones con Mijaíl Gorbachov. El episodio explora además el interés persistente de la sociedad estadounidense por el fenómeno ovni, apoyándose en encuestas difundidas por National Geographic que reflejan la creencia mayoritaria de que los gobiernos ocultan información sobre estos fenómenos. Sierra recuerda casos históricos de presidentes como John F. Kennedy o Jimmy Carter que afirmaron haber presenciado objetos voladores no identificados, lo que contribuyó a alimentar el debate público. Finalmente, el programa aborda teorías geopolíticas y conspirativas, como las ideas expuestas en el Report from Iron Mountain, que sugerían que las grandes potencias podrían necesitar enemigos globales —reales o simbólicos— para mantener el equilibrio político y militar. El episodio concluye reflexionando sobre la frontera entre la posibilidad científica de vida extraterrestre, las interpretaciones políticas y la fascinación cultural que el tema sigue despertando en la opinión pública. https://www.edenex.es
Luke made the mistake of signing up for a store-sponsored credit card, and boy oh boy does he regret it. Meanwhile, Andrew is still learning the basics of online shopping and making some rookie mistakes. They also discuss Chipotle's decision to raise its prices and target wealthier customers. And listeners set the record straight on the history of Iron Mountain…and some of the calls are coming from inside the mountain!
Allen and RD try Iron Mountain Porter by Comanche Creek Brewing and talk about a recent trip to the brewery.Cheers!Become a supporter of this podcast: https://www.spreaker.com/podcast/strikeout-beer--2992189/support.
Flickr, Substack, Panera, Iron Mountain, Harvard, roughly every Chinese citizen and AI Social Network Moltbook are all part of this week's breaches insanity!
The air in Wizzlethorp the Wizard's tower usually smells like magic, but today it smells like... burnt broccoli?
The boys drink and review Shugga, a strong ale by Lagunitas, then discuss a leaked government report that argues peace is actually a bad thing. War is not merely a tragic necessity, it's a fundamental stabilizing force in human society -- according to a secret government document called Report from Iron Mountain. It claims that war is essential for maintaining political authority, economic order, social cohesion, and psychological balance. This report, written in secret by a panel of experts, argues that permanent peace would undermine governments, disrupt economies, weaken military readiness, and unleash internal violence and social fragmentation, because war provides an external enemy that unifies populations, absorbs surplus production, channels aggressive instincts, and justifies large-scale public spending and technological innovation. But ... spoiler alert ... the whole thing was a hoax. It caught the wave at exactly the right time when people were suspicious of the government, worried about Vietnam, and afraid of the military industrial complex. Having said all that, it makes some good points. Maybe war is necessary to some extent.
The latest episode of the Livin' in San Diego podcast, with hosts Chris Erickson and Cassidy Lewis, covers their weekend activities, including a six-mile hike on Iron Mountain, a frustrating youth soccer tournament, and watching the Bills and Niners win. The hosts also discuss Chris's home remodeling journey and the challenges of selecting materials and retexturing walls.In sports, they provide an update on San Diego State basketball's ranking (64th nationally) and their upcoming move to the Pack 12 conference in 2026. Cassidy shares his upcoming football picks for the weekend, following a perfect six-for-six record last week. They also cover the departure of Chucky Lozano from San Diego FC after one season.The "New to Do and a Do" segment features the new Crispy Cones franchise in Carlsbad, owned by former San Diego Charger Tyrell Williams, and a reminder about San Diego Restaurant Week, running from January 25, 2026, to February 1, 2026. Finally, the "San Diego Story of the Week" traces how San Diego became a craft beer city, from its first brewery in 1896 to the modern revival sparked by home brewing becoming legal in 1978, and the opening of early microbreweries like Karl Strauss. Livin' in San Diego – Your go-to podcast for all things San Diego! Join Chris and Cassidy as they explore the best of America's Finest City—what they're up to, what to do, and the people who make this place special. We'll share our own experiences and bring on local guests to tell their stories, from business owners and creatives to community leaders and longtime locals. Whether you're a San Diego native or just curious about the lifestyle here, tune in weekly for laid-back conversations and insider tips on what makes this city shine.Hit us up: hello@livininsandiego.com
In this episode of the Hunting Gear Podcast, host Dan Johnson and guest Scott Reddinger discuss Scott's journey into bow hunting, his experiences with firearms, and the evolution of his hunting gear. They explore the importance of choosing the right equipment, including bows, arrows, and broadheads, and share personal anecdotes about their hunting experiences. The conversation also touches on the challenges of deer recovery and the necessity of having the right tools for the job. Scott promotes his children's book, 'Y is for Youper,' and emphasizes the importance of community in the hunting world.takeaways Scott Reddinger is a recurring guest on the podcast. He lives in Iron Mountain, Michigan, and works in insurance. Scott self-published a children's book about the Upper Peninsula. His firearm of choice is a Marlin 3030 lever action rifle. He has been transitioning into bow hunting recently. Scott emphasizes the importance of dependable gear without breaking the bank. He uses a Bear Archery bow and discusses his arrow setup. Scott has had success with Rage broadheads but is considering fixed blades. He highlights the importance of a game cart for deer recovery. Scott's book, 'Y is for Youper,' is available on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Hunting Gear Podcast, host Dan Johnson and guest Scott Reddinger discuss Scott's journey into bow hunting, his experiences with firearms, and the evolution of his hunting gear. They explore the importance of choosing the right equipment, including bows, arrows, and broadheads, and share personal anecdotes about their hunting experiences. The conversation also touches on the challenges of deer recovery and the necessity of having the right tools for the job. Scott promotes his children's book, 'Y is for Youper,' and emphasizes the importance of community in the hunting world.takeawaysScott Reddinger is a recurring guest on the podcast.He lives in Iron Mountain, Michigan, and works in insurance.Scott self-published a children's book about the Upper Peninsula.His firearm of choice is a Marlin 3030 lever action rifle.He has been transitioning into bow hunting recently.Scott emphasizes the importance of dependable gear without breaking the bank.He uses a Bear Archery bow and discusses his arrow setup.Scott has had success with Rage broadheads but is considering fixed blades.He highlights the importance of a game cart for deer recovery.Scott's book, 'Y is for Youper,' is available on Amazon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Hunting Gear Podcast, host Dan Johnson and guest Scott Reddinger discuss Scott's journey into bow hunting, his experiences with firearms, and the evolution of his hunting gear. They explore the importance of choosing the right equipment, including bows, arrows, and broadheads, and share personal anecdotes about their hunting experiences. The conversation also touches on the challenges of deer recovery and the necessity of having the right tools for the job. Scott promotes his children's book, 'Y is for Youper,' and emphasizes the importance of community in the hunting world.takeaways Scott Reddinger is a recurring guest on the podcast. He lives in Iron Mountain, Michigan, and works in insurance. Scott self-published a children's book about the Upper Peninsula. His firearm of choice is a Marlin 3030 lever action rifle. He has been transitioning into bow hunting recently. Scott emphasizes the importance of dependable gear without breaking the bank. He uses a Bear Archery bow and discusses his arrow setup. Scott has had success with Rage broadheads but is considering fixed blades. He highlights the importance of a game cart for deer recovery. Scott's book, 'Y is for Youper,' is available on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
In 1967, a group of writers penned a fake US Government Report titled "Report From Iron Mountain." The report was satirical, but it was so frighteningly convincing that its contents are still believed by many today. Phil Tinline joins Alex Churchill and Matt Bone and has 15 minutes to convince you to buy his book.Patreon members get extra time: 15 more minutes in which you get to see behind the scenes and find out how the book was written. You can subscribe here: https://www.patreon.com/cw/15MinuteBookClubBuy the book (UK) https://uk.bookshop.org/shop/15MinuteBookClubBuy the book (US) https://bookshop.org/shop/15MinuteBookClubPatreon members get extra time: 15 more minutes in which you get to see behind the scenes and find out how the book was written. You can subscribe here: https://www.patreon.com/cw/15MinuteBookClubWatch the video version: https://www.youtube.com/@15MinuteBook_ClubBuy the book (UK) https://uk.bookshop.org/shop/15MinuteBookClubBuy the book (US) https://bookshop.org/shop/15MinuteBookClub Hosted on Acast. See acast.com/privacy for more information.
Who and what will receive our FIFA Peace Prize-style gongs for the year? Elon Musk for his brief, mayfly political life of casual mass murder? Trump and Vance for their disgusting Oval Office attack on Zelenskyy? Liz Truss, madwoman for hire? Oasis? Prince Andrew? Stephen f**king Miller? All these and more feature in our heated debate about the defining moments, heroes, villains, blessed distractions and underreported stories of a year we're already drinking to forget. Cheers! ESCAPE ROUTES AND BOOKS OF THE YEAR • Ros recommends Entitled: The Rise and Fall of the House of York by Andrew Lownie – and likes to watch Danger Mouse: The Snowman Cometh at Christmas. • Jonn recommends Ghosts of Iron Mountain by Phil Tinline plus Scrooged, Home Alone and Doctor Who: A Christmas Carol. • Andrew recommends The Power Fantasy by Keiron Gillen and Caspare Wijngaard and the 1951 Alastair Sim movie of A Christmas Carol. • Seth recommends The Radical Print and The Black Cat (1935). www.patreon.com/ohgodwhatnow Presented by Seth Thévoz with Jonn Elledge, Ros Taylor and Andrew Harrison. Produced by Chris Jones. Audio Production by: Robin Leeburn. Art direction: James Parrett. Theme tune by Cornershop. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. OH GOD, WHAT NOW? is a Podmasters production. www.podmasters.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices
This year, the IoIC published a new whitepaper to explore the future of internal communication. As the only professional body dedicated to internal communication, it is invested in understanding how workplace communication will change and what this means for its members. It strives to understand both risk and opportunity. Next-generation technology paves the way for doing more human work – work that no technology can replicate. In increasingly digital environments, fostering human connection to create the cultural conditions for peak performance and flourishing is set to become the most vital of organisational enablers. In this episode, Jen, Dom and Cat are interviewed by IoIC board member and fellow Joe Salmon. Together they discuss the factors driving change for internal communication and ways in which internal communicators can prepare for an altogether exciting future. Joe has over two decades of internal comms experience, including in-house, consultancy, and agency roles. He specialises in leadership communications, employee engagement, organisational culture, and communicating change. Joe is currently Director Corporate Communications at Iron Mountain. His career highlights include senior communication roles at Vodafone, BT, Inmarsat, Spotify, and Hill & Knowlton Strategies. In these roles, he designed and developed compelling employee campaigns to help global clients grow from the inside out by building pride, advocacy, a sense of belonging, and excitement. Joe is an elected Board Director and Fellow at the Institute of Internal Communications, a trailblazer for the UK Black Comms Network, and a mentor to others in the IC profession. He holds a Post Graduate Diploma in Internal Communication Management. He is also a regular event host, panelist, guest speaker, and awards judge, and was featured on the PRovoke Media Innovator 25 list. About Joe Salmon FIIC Joe has over two decades of internal comms experience, including in-house, consultancy, and agency roles. He specialises in leadership communications, employee engagement, organisational culture, and communicating change. Joe is currently Director Corporate Communications at Iron Mountain. His career highlights include senior communication roles at Vodafone, BT, Inmarsat, Spotify, and Hill & Knowlton Strategies. In these roles, he designed and developed compelling employee campaigns to help global clients grow from the inside out by building pride, advocacy, a sense of belonging, and excitement. Joe is an elected Board Director and Fellow at the Institute of Internal Communications, a trailblazer for the UK Black Comms Network, and a mentor to others in the IC profession. He holds a Post Graduate Diploma in Internal Communication Management. He is also a regular event host, panelist, guest speaker, and awards judge, and was featured on the PRovoke Media Innovator 25 list.
What makes an early-stage startup truly fundable — and why do so many founders miss the mark?In today's episode, I sit down with Ian Levine, Managing Director of Launchpad Venture Group, one of the most active and respected angel investment networks in the United States.Ian has spent 15+ years investing in and syndicating early-stage deals and has helped grow more than 150 companies across New England and New York. Before Launchpad, he built and exited SaaS companies and held executive leadership roles at Bowne & Co., Merrill Corporation, and Iron Mountain. His combination of operator instincts and investor discipline gives him a rare, practical lens into what actually helps founders win.We dig into:• How Launchpad evaluates startups and why capital efficiency matters more than ever• The biggest mistakes founders make when pitching investors• Why distribution — not product — is the real scaling bottleneck• How angel groups fill a critical funding gap missed by VCs• What the Boston startup ecosystem gets right• Ian's personal journey across startups, corporate leadership, and now operating one of the most influential angel groups in the country• What he's working toward in the next chapter of his careerIf you're a founder, investor, operator, or someone growing a team, Ian's insights will reframe how you think about raising money and building a durable company.⸻Guest LinksLaunchpad Venture GroupWebsite: https://www.launchpadventuregroup.com/LinkedIn: https://www.linkedin.com/company/launchpad-venture-group/Ian LevineLinkedIn: https://www.linkedin.com/in/ilevine/Company: https://www.launchpadventuregroup.com/⸻Host & PodcastChris BrodheadPodcast: What Are You Working Towards?Website: https://working-towards.com/LinkedIn: https://www.linkedin.com/in/chrisbrodhead/Download the free storytelling guide:How to Tell the Best Version of Your Business Storyhttps://working-towards.com/
In this episode of Smart Energy Voices, we bring you a conversation from SED Forum Fall featuring Chris Pennington of Iron Mountain and Brett Thompson of CMC and moderated by Debra Chanil, Editorial & Research Director at Smart Energy Decisions. They explore a major shift underway in energy strategy, moving from a focus on procurement to optimizing how and when energy is used. As renewable generation grows, aligning consumption with clean energy availability is becoming increasingly important. Pennington shares how data centers are integrating on-site storage and hourly matching to enhance flexibility, while Thompson explains how CMC manages electric arc furnace operations and demand response participation to support grid reliability. Together, they highlight the growing need for flexible load strategies, stronger utility partnerships, and forward-looking planning in the ever-changing energy landscape. You will want to hear this episode if you are interested in… Why energy strategy is shifting from procurement to optimized usage (03:40) Changing grid dynamics and shifting peak pricing periods (07:39) Demand response and managing load peaks (14:20) Where energy customers should focus next (15:47) Policy and regulatory challenges (16:48) How data centers are affecting grid capacity and costs (18:18) The future of clean energy (20:24) For full episode show notes, click here. Connect with Chris Pennington On LinkedIn Chris Pennington is Director of Energy & Sustainability for Iron Mountain Data Centers. His responsibilities include the development of Iron Mountain's global sustainability program and identification of opportunities to innovate for a more sustainable digital future. He received the Green Power Leader of the Year award in 2021 from the Center for Resource Solutions and championed Iron Mountain's public commitment to 24/7 carbon free energy that same year. Chris actively participates in the Clean Energy Buyers Association as faculty for their energy buyer support programs, as well as Eurelectric's 24/7 carbon free energy hub. Connect With Smart Energy Decisions Smart Energy Decisions Follow us on LinkedIn Subscribe to Smart Energy Voices on Apple Podcasts, Google Podcasts, Android, Spotify, Stitcher, TuneIn Radio, aCast, PlayerFM, iHeart Radio If you're interested in participating in the next Smart Energy Decision Event, visit smartenergydecisions.com or email our Community Development team at attend@smartenergydecisions.com
Before there were big stages and bright lights, there were front porches, fiddles, and families gathered close. That's where American music was born. On this edition of TMWS, we're getting back to our bluegrass roots with Festus's Bluegrass in the Ridge, a celebration of the sound that built small towns and still brings folks together. We'll talk with Chris “Festus” Loyd, the man behind the festival, and hear about this year's incredible lineup featuring Ralph Stanley II, Carson Peters & Iron Mountain, Cotton Pickin Kids, and Ty & Conner McMeans, fresh off their National FFA Talent Championship win. Pull up a chair and let's remember what makes this music, and this country, special.
HLI Partners co-founders Joe Hills and Josh Lipoff share how they built a boutique CRE firm, Orlando industrial/office trends, and strategies to win deals.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence. In this episode of The Crexi Podcast, Shanti Ryle sits with Joe Hills and Josh Lipoff to discuss their transitions from major firms to launching their own company, competitive strategies, and the intricacies of the Central Florida market. Hills and Lipoff share insights into their career paths, the importance of mentorship, and the creative solutions they employ to meet tenant needs. They also highlight market trends, investment strategies, and the challenges and opportunities in Orlando's evolving CRE landscape.Meet Joe Hills and Josh Lipoff: Founders of HLI PartnersCareer Beginnings in Commercial Real EstateEarly Challenges and MentorshipForming a Strong PartnershipLaunching HLI PartnersStrategies for Success in CRENavigating Market ChallengesCurrent Trends in Central Florida's Industrial MarketSpecialty Tenants and Market DynamicsImpact of COVID-19 on Home BuildingShifts in Industrial Space DemandBuild-to-Suit and Infill PricingMacro Factors Influencing Orlando's MarketOpportunities and Risks in Orlando's MarketRapid Fire Questions and AdviceFinal Insights and Parting Words About Joe Hills:Over the course of his career, Joe Hills has been involved in over 475 deals, closing more than 1 billion dollars in transaction volume. In 2020, Joe played a key role in the new location of a 119,684 s.f. building for Paradise Grilling System. Thereafter in 2021, Joe assisted in the building of an additional 200,000 s.f. warehouse space for Signature Brands as well as the renewal of Samsung's current lease for their 550,000 s.f. space. With an extensive track record in the industrial sector, Joe has developed a strategic orientation towards areas of manufacturing. In the span of his 15-year career in commercial real estate, Joe has successfully leased and sold more than twenty-five million square feet of space with transactions totaling more than $1 billion. About Josh Lipoff:Josh Lipoff brings over 20 years of corporate business development and has successfully negotiated several million square feet of Central Florida's Industrial team transactions. Prior to joining HLI Partners, Josh spent 12 years with JLL's Industrial team in Orlando. During his career, Josh specialized in Tenant Representation, build-to-suit and site selection, financial analysis, and lease and contract evaluation. National clients served over the years have included: Brookfield Properties, Stonemont, McKesson, Ocean Spray, Walgreens, Mattress Firm, Sysco, Freeman, Iron Mountain, United Stationers, and Kellogg's. For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/ https://www.crexi.com/instagram https://www.crexi.com/facebook https://www.crexi.com/twitter https://www.crexi.com/linkedin https://www.youtube.com/crexi
Weekly Comic Reviews: DC Absolute Evil 1 by Al Ewing, Giuseppe Camuncoli, Stefano Nesi, Romulo Fajardo Jr. DC's Zatannic Panic by: Lyndon Radchenka, John McCrea, Mike Spicer Roberto Recchioni, Luigi Cavenago Daniel Warren Johnson, Riley Rossmo, Inaki Azpiazu Alex Galer, Daniel Bayliss, Matt Herms Cavan Scott, Don Aguillo Andrew MacLean, Jordie Bellaire Rowan MacColl Callie Miller, Megan Huang Gotham Academy: First Year 1 by Brenden Fletcher, Becky Cloonan, Karl Kerschl, Marco Ferrari, Eva de la Cruz Justice League: The Omega Act Special by Joshua Williamson, Yasmine Putri, Cian Tormey Wayne Family Adventures Marvel Spider-Man Noir 1 by Erik Larsen, Andrea Broccardo, Rachelle Rosenberg Spirits of Violence 1 by Sabir Pirzada, Paul Davidson, Andrew Dalhouse Venom 250 by Al Ewing, Terry Dodson, Todd Nauck, Frank D'Armata Charles Soule, Carlos Gomez, Frank D'Armata White Tiger Reborn 1 by Daniel Jose Older, Bruno Abdias, Marcelo Costa Cynthia Pelayo, Moises Hidalgo, Dono Sanchez-Almara X-Men: Age of Revelation Overture 1 by Jed MacKay, Ryan Stegman, JP Mayer, Edgar Delgado X-Men: The Undertow 1 by Alex Paknadel, Diogenes Neves, Arthus Hesli Tim Seeley, Eric Koda, Arthur Hesli, KJ Diaz Ahoy Toxic Crusaders 1 by Matt Bors, Tristan Wright Archie Archie's Halloween Spectacular 1 by Dan Parent, Bob Smith, Glenn Whitmore Francis Bonnet, Rex Lindsey, Gillian Swearingen, Frank Doyle, Harry Lucey, Terry Szenics Dark Horse Kill All Immortals II 1 by Zack Kaplan, Fico Ossio, Thiago Rocha Masters of the Universe: Andra 1 by Tiffany Smith, Adriano Melo, Giuliano Peratelli Minor Threats: The Last Devil Left Alive 1 by Patton Oswalt, Jordan Blum, Scott Hepburn, Ian Herring IDW Starship Godzilla 1 by Chris Gooch, Oliver Ono Image Author Immortal 1 by Frank Barbiere, Morgan Beem Department of Truth 0 by James Tynion IV, Martin Simmonds Scott Snyder, Joshua Hixson, Jordie Bellaire G.I. Joe – Cold Slither 1 by Tim Seeley, Juann Cabal, Rex Lokus Good Devils Don't Play Fair With Evil 1 by David Brothers, Nick Dragotta Mad Cave Gunpowder Prophets 1 by Justin Jordan, Patrick Piazzalunga, Roman Stevens Oni Adventure Time: Bubbline College Special 1 by Caroline Cash OGN Countdown: Spirited: Howl at the Moon by Liv Livingston Thing 1 and Thing 2 Have Homework To Do by Art Baltazar Casey's Cases: Everything is Terrible by Kay Healy Captive: Three Years at Belle-Ile by Julien Hillion, Renan Coquin On Starlit Shores by Ben Glendining Kraken by Shannon Eric Denton, David Hartman Nubia Too Real by L.L. McKinney, Robyn Smith, Manou Azumi Bad Boy by Walter Dean Myers, Guy Sims, Dawud Anyabwile Life Really Socks Vol 2: Quest for Iron Mountain by Shidan Youssefian, Roshan Youssefian, Mahui Duque Many Misfortunes of Eugenia Wang by Stan Yan How to Say Goodbye in Cuban by Daniel Miyares Dungeon Club: Final Face Off by Lee Knox Ostertag, Xanthe Bouma Additional Reviews: Wednesday s2 Cross s1 Dexter: Original Sin s1 Weaveworld News: compact editions for Invincible and Walking Dead announced, Superman/Spider-Man crossover, AEW/DC, Afterlife with Archie comes to Disney+, Netflix nonsense (politics and cartoons), Tony Daniel Batman mini with Jeremy Adams and future Marvel work, Thundarr the Barbarian from Aaron and Baal, Rebecca Sugar Moomins movie, Ben 10 comic by Man of Action at Dynamite, Smile and A Quiet Place comic creators announced, Kindt exclusive with Oni, Dynamite buys Hellshock Long Box of Horror 2025 part 1: Glenn x Super Sons: The Polar Shield Project Trailers: Hazbin s2 Comics Countdown (01 Oct 2025): Department of Truth 0 by James Tynion IV, Martin Simmonds; Scott Snyder, Joshua Hixson, Jordie Bellaire Absolute Green Lantern 7 by Al Ewing, Riley Rossmo, Jason Howard, Inaki Azpiazu Absolute Evil 1 by Al Ewing, Giuseppe Camuncoli, Stefano Nesi, Romulo Fajardo Jr. Absolute Superman 12 by Jason Aaron, Rafa Sandoval, Ulises Arreola Author Immortal 1 by Frank Barbiere, Morgan Beem Gotham Academy: First Year 1 by Brenden Fletcher, Becky Cloonan, Karl Kerschl, Marco Ferrari, Eva de la Cruz Batman 2 by Matt Fraction, Jorge Jimenez, Tomeu Morey Rook: Exodus 7 by Geoff Johns, Jason Fabok, Brad Anderson Adventures of Superman: Book of El 2 by Phillip Kennedy Johnson, Scott Godlewski, Matt Herms, Alex Guimaraes Batgirl 12 by Tate Brombal, Takeshi Miyazawa, Juan Castro, Mike Spicer
Take a trip with me to Iron Mountain, the home of BOSS Snowplow. In this episode I share what it was like visiting their headquarters, learning firsthand about their latest products, and seeing how they're shaping the future of snow and ice management. From cutting-edge tech to the platforms and tools that are changing the way contractors work, we dive into where BOSS has been and where they're going next. Boss: https://www.bossplow.com/ Horizon 360: https://revolution.toro.com/horizon-360/ Toro: https://www.toro.com/en/
Join me as we conclude our fascinating discussion on the 20th century “satire”, Report From Iron Mountain. Check out the book here: https://a.co/d/ee8y7kO Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Scott and William are joined by Monica Perez to discuss the book "Report from Iron Mountain" which is alternatively touted to be either an authentic think tank paper created by the deep state and also a well crafted piece of political satire. We discuss its implications.Check out The Monica Perez Show wherever you find podcasts and on her Rokfin and Substack pages.Don't forget to join our Telegram channel at T.me/historyhomos and to join our group chat at T.me/historyhomoschatFor programming updates and news follow us across social media @historyhomospod and follow Scott @Scottlizardabrams and Patrick @cantgetfooledagainradio OR subscribe to our telegram channel t.me/historyhomosThe video version of the show is available on Substack, Rokfin, bitchute, odysee and RumbleFor weekly premium episodes or to contribute to the show subscribe to our channel at www.historyhomospod.substack.comYou can donate to the show directly at paypal.me/historyhomosTo order a History Homos T shirt (and recieve a free sticker) please send your shirt size and address to Historyhomos@gmail.com and please address all questions, comments and concerns there as well.Later homos
Join me as we conclude our fascinating discussion on the 20th century “satire”, Report From Iron Mountain. Check out the book here: https://a.co/d/ee8y7kO Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Okay so — what are Their recommendations? Listen to Part 7 of our discussion on Report From Iron Mountain and find out. Exclusive Content and Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Okay so — what are Their recommendations? Listen to Part 7 of our discussion on Report From Iron Mountain and find out. Exclusive Content and Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Join me for part 6 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Yossi Mekelberg and Patricia Cohen look at the escalating humanitarian crisis in Gaza, Europe’s reaction to the trade deal with the US, Moscow’s launch of direct flights to Pyongyang and “Ghosts of Iron Mountain”.See omnystudio.com/listener for privacy information.
Join me for part 6 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
What if data centers could actually help solve the climate crisis instead of just consuming massive amounts of energy?Chris Pennington is Director of Energy and Sustainability for Iron Mountain Data Centers, leading the charge toward 24/7 carbon-free energy by 2040. How did a college student looking for part-time work become a global energy strategy pioneer? His story perfectly illustrates the evolution of corporate sustainability thinking—from operational efficiency to industry-wide decarbonization."The story actually began when I answered a newspaper ad," Pennington reveals, describing his path from frontline operations to sustainability leadership. Today, he positions Iron Mountain as a digital utility that enables widespread decarbonization across entire industries. What makes this approach revolutionary? As Goldman Sachs projects 160% growth in global data center power demand by 2030, Pennington's co-location model aggregates customer loads to achieve unprecedented efficiency gains. He explains their pioneering Green Power Pass product and grid flexibility solutions, including battery systems that can disconnect entire data centers from the grid while maintaining critical operations. But can data centers really become part of the climate solution rather than just the problem?Chris Pennington serves as Director of Energy and Sustainability for Iron Mountain Data Centers, where he leads global energy strategy and sustainability initiatives. With over 30 years at Iron Mountain, Chris has transformed from frontline operations to become a pioneering voice in data center decarbonization. He architected Iron Mountain's transition to 100% clean power matching and established the company's ambitious 24/7 carbon-free energy goal by 2040. Chris champions the co-location model as a digital utility that enables widespread industry decarbonization, having developed the first-to-market Green Power Pass for credible clean energy attribution. His expertise spans energy procurement, grid flexibility solutions, and sustainable data center design, positioning him at the forefront of the industry's evolution toward net-zero operations. In This Episode: (00:00) Introduction of guest Chris Pennington, data center sustainability overview(03:48) Career journey from newspaper ad to Iron Mountain operations(07:00) Energy management role creation and building sustainability strategy(10:32) Age of adoption story through four chapters of evolution(14:07) Co-location model as digital utility for customer decarbonization(19:31) Future grid flexibility solutions and battery storage innovationsShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show: The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Chris Pennington LinkedInhttps://www.linkedin.com/in/chris-pennington-b362438/Visit the Conscious CompassAntenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn
As the war in Vietnam spiralled out of control, US president Lyndon B Johnson was confronted by a different type of threat: a fake report so convincing that it tricked Americans into believing dangerous disinformation. But that was never the intention. Revisiting The Report From Iron Mountain, journalist Phil Tinline speaks to James Osborne, to reveal how a satirical report evolved into something far more sinister than anyone could have predicted. (Ad) Phil Tinline is the author of Ghosts of Iron Mountain: The Hoax that Duped America and its Sinister Legacy (Apollo, 2025). Buy it now from Waterstones: https://go.skimresources.com?id=71026X1535947&xcust=historyextra-social-histboty&xs=1&url=https%3A%2F%2Fwww.waterstones.com%2Fbook%2Fghosts-of-iron-mountain%2Fphil-tinline%2F9781035903849. The HistoryExtra podcast is produced by the team behind BBC History Magazine. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Pulling on threads & analyzing text! Join me for part 5 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Pulling on threads & analyzing text! Join me for part 5 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Strap in for more back and forth on the hoax debate as we continue our analysis of the text! Join me for part 4 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Substack: https://substack.com/@monicaperezshow Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Strap in for more back and forth on the hoax debate as we continue our analysis of the text! Join me for part 4 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Substack: https://substack.com/@monicaperezshow Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
The plot thickens! this is where we get into the meat of it all! Join me for part 3 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
The plot thickens! this is where we get into the meat of it all! Join me for part 3 of our discussion on the Report from Iron Mountain! Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Report from Iron Mountain - Part 2 - Our discussion on the Report from Iron Mountain by Leonard C. Lewin continues... Check out the book here: https://a.co/d/fYcih0E Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Air gap has become one of the most overused and misunderstood terms in backup and recovery. In this episode, W. Curtis Preston and Prasanna explore what air gap really means, tracing its origins from the days when everyone used tape storage to modern virtual implementations. They discuss how true air gap required physical separation - tapes stored offsite at facilities like Iron Mountain - and why this gold standard is nearly impossible to achieve with today's connected backup systems.The conversation covers modern alternatives including immutable storage, IAM-based protection, and simulated air gaps that disconnect network connections when not actively replicating. Curtis and Prasanna explain why ransomware has made air gap more important than ever, and provide practical guidance for evaluating vendor claims about air gap capabilities in cloud and hybrid environments.
Report from Iron Mountain - Part 2 - Our discussion on the Report from Iron Mountain by Leonard C. Lewin continues... Check out the book here: https://a.co/d/fYcih0E Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Join me for our first installment of our discussion on the Report from Iron Mountain! Check out the book here: https://a.co/d/fYcih0E Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Join me for our first installment of our discussion on the Report from Iron Mountain! Check out the book here: https://a.co/d/fYcih0E Ways to Support: Support me on Substack for ad-free content, bonus material, personal chatting and more! https://substack.com/@monicaperezshow Become a PREMIUM SUBSCRIBER on Apple Podcasts for AD FREE episodes and exclusive content! True Hemp Science: https://truehempscience.com/ PROMO CODE: MONICA Find, Follow, Subscribe & Rate on your favorite podcasting platform AND for video and social & more... Website: https://monicaperezshow.com/ Rumble: https://rumble.com/user/monicaperezshow Youtube: https://www.youtube.com/c/MonicaPerez Twitter/X: @monicaperezshow Instagram: @monicaperezshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Rational thinking might drive economics, but emotional behavior drives decisions. And no one understands that better than Dan Ariely, author of Predictably Irrational, a book that's reshaped our assumptions about how people make decisions.In this episode, we're unpacking key lessons from Dan Ariely's work with the help of our special guest, Leslie Alore, SVP of Marketing at Flexera.Together, we explore what B2B marketers can learn from setting the right expectations, why fewer choices close more deals, and how the power of “free” and fear of loss can drive serious retention.About our guest, Leslie AloreAs the SVP of Marketing, Leslie Alore leads Flexera's marketing strategy with an aim to create great experiences and outcomes for our customers.Her passion for people and technology—combined with more than 15 years of marketing leadership in the tech space—has established her as a successful, results-driven executive who enables teams to do their best work.Prior to joining Flexera, Leslie served as the Global SVP of Lifecycle Marketing at Ivanti. Before that, she held various marketing, operations and GTM strategy roles at Iron Mountain. Leslie is an active speaker and mentor in the GTM community, and has been recognized among “Top Women in Marketing” by Ragan Communications and “Women of the Channel” by CRN.Leslie holds a BBA in Management, and an MBA with a concentration in Strategic Leadership from Walsh College of Accountancy and Business Administration.What B2B Companies Can Learn From Predictably Irrational:Set expectations to shape reality. Great marketing doesn't just reflect value, it creates the conditions for it. Leslie highlights how expectations shape reality. When buyers believe something is good, they interpret every detail through that lens. This isn't about manipulation, it's about clarity and consistency. Leslie says, “The effect of expectations… believing beforehand something is good, therefore it will be or the reverse.” So stop hoping your audience connects the dots. Tell them what to expect, then deliver on it. Perception isn't a bonus, it's the foundation.Shrink your options to speed the decision. Too many options stall progress. The paradox of choice tells us more isn't better, it's paralyzing. Leslie urges marketers to curate the path forward: “You actually want to give people fewer options and take control of the options that they see.” Don't just join the shortlist, define it. When you narrow the frame, you speed up the decision for your customers. Turn “free” into staying power with loss aversion. There's magic in “free,” but the real power lies in what people fear losing. Once someone uses your product, whether it's a freemium tool or an ungated resource, they've invested. Now there's skin in the game. Leslie puts it simply, “People will overvalue something that's free and ignore kind of the trade-off costs associated. And loss is psychologically painful. We don't want to lose that, which we already have.” Whether you offer software, content, or services, create early wins. Then make the cost of leaving feel higher than the cost of staying.Quotes*“ There's many organizations that lean into that power of positivity…What's very interesting is that consumer brands do this a lot very, very well. B2B organizations tend to do almost the opposite. They tend to lean more into FUD. And that's a harder road to tread.”*“ If you're an organization that is selling software, the software is designed to provide a business outcome. It's designed to solve a business problem. Instead of focusing on, here's the business problem. Doesn't that suck for you? You can say, ‘here's the solution.*“You have the power, you can feel confident about your ability to achieve X, Y, Z because you've solved this problem.' It's saying the same thing, but orienting it in a positive way and being very, very, very consistent in that message. Beat that drum over and over and over again.”*“ Narrow down the competitive options for them. Your sales process will move faster. You will be able to take better control of the narrative if you say, ‘this is us and these are the two other vendors that look like us. And here's why we are different and better, and here's what you can expect from these guys.' And that doesn't mean saying negative things about them. It's just highlighting your strengths and your virtues.”*“People are willing to accept trade-offs for something that is perceived to be free…This is the exact reason that PLG, product-led growth, is so powerful. Because if you can get people in the door with some sort of freemium offering, people will actually work harder to do the legwork to get a free product to work and interact with it, than they might be willing to put in for something that they have to go pay for. And then once they have it and they've put in the work, they don't wanna lose it.”Time Stamps[00:55] Meet Leslie Alore, SVP of Marketing at Flexera[00:56] Why Predictably Irrational?[02:20] The Role of SVP of Marketing at Flexera[02:47] Understanding Predictably Irrational[09:56] B2B Marketing Lessons from Predictably Irrational[37:49] Cognitive Dissonance in Buying Behavior[42:17] Emotional Marketing in B2B[46:18] Final Thoughts and TakeawaysLinksConnect with Leslie on LinkedInLearn more about FlexeraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Phil Tinline is the author of the new book Ghosts of Iron Mountain: The Hoax of the Century, Its Enduring Impact, and What It Reveals About America Today. Over the course of twenty years working for the BBC, Tinline has made and presented many acclaimed documentaries about how political history shapes our lives. He has also written for The Times (London), The Guardian, The Daily Telegraph, The New Statesman, BBC History Magazine, and Prospect. In this wide-ranging conversation, Phil Tinline explores how conspiracy theories and conspiracism helped to birth the Age of Trump and its authoritarian populism and anti-intellectualism, the allure of the conspiracy theory subculture, and why the most obvious and simple explanation(s) for complex and terrifying events may be more frightening and disturbing than the most elaborate conspiracy theories. Tinline explains why the agitprop satirical Iron Mountain conspiracy theory from the 1960s endures and is one of the most compelling and fascinating stories he has ever encountered. Chauncey DeVega reflects on the meaning of Mother's Day, aging parent(s), and personal landmark moments in this time of great troubles and crisis. Chauncey also sorts through the overflowing latrine of political waste that is “flooding the zone” to highlight some important news items that you may have missed -- including a horrible story about how a poor Black rural community in Alabama is literally drowning in sewage and the funding to help clean it up was cut by the Trump administration because it was supposedly a bogeyman phantasm white racial paranoiac “DEI” program. On this week's episode of the podcast, there is also some fun and levity to balance out the seriousness and dire challenges of this very difficult time in America and around the world. Chauncey DeVega goes on a journey around his neighborhood and ponders the sacred and the profane. He also shares his thoughts on last weekend's WWE Backlash pay-per-view event and John Cena's first title defense as a heel. Chauncey is an unapologetic devotee of TLC network's many human zoos and offers up his professional judgement about the great mystery of our era: Was Amy on 1,000-Lb Sisters actually bitten by a camel or is it all an elaborate hoax? WHERE CAN YOU FIND ME? On Twitter: https://twitter.com/chaunceydevega On Facebook: https://www.facebook.com/chauncey.devega My email: chaunceydevega@gmail.com HOW CAN YOU SUPPORT THE CHAUNCEY DEVEGA SHOW? Via Paypal at ChaunceyDeVega.com: Patreon: https://www.patreon.com/thechaunceydevegashow https://www.patreon.com/TheTruthReportPodcast
Episode 677: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) go inside what's happening with DOGE. — Show Notes: (0:00) The wild story of Iron Mountain (17:39) Our take on DOGE (28:20) Government contract side quest (33:14) Elon vs Sam Altman PPV (39:16) How does Elon never get tired tho? (48:23) Life in situ (58:09) Casting call: $100K to the new MFM field correspondent — Links: • “The Many Lives of Iron Mountain” - https://tinyurl.com/t4drtpdb • “How the Economic Machine Works” - https://tinyurl.com/ydp966p9 • “Principles for Dealing with the Changing World Order” - https://tinyurl.com/2evfs6bd — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Dave Rubin of “The Rubin Report” talks to Alex Stein and Jeffrey Tucker about Robert F. Kennedy Jr.'s unexpected and personal admission next to Donald Trump after he was sworn in to lead the HHS; Tulsi Gabbard being sworn in as the new Director of National Intelligence; White House Press Secretary Karoline Leavitt showing reporters the receipts of some of the craziest examples of government waste that the DOGE has uncovered including the federal workers processing federal retirements by hand in Iron Mountain's storage facility in an old mine; Scott Jennings being stunned by CNN's Kate Bouldan's claims that the DOGE and Elon Musk aren't being transparent with their findings of government waste; Elon Musk resurfacing old clips of Al Gore, Bill Clinton, and Barack Obama using executive power to cut government waste that makes them sound like MAGA Republicans by today's standards; Pam Bondi announcing federal charges against NY governor Kathy Hochul, Letitia James, and Mark Schroeder for fueling the NYC migrant crisis by prioritizing illegal immigrants over American citizens; the shocking difference between JD Vance and Kamala Harris on the AI arms race and the future of AI; and much more. WATCH the MEMBER-EXCLUSIVE segment of the show here: https://rubinreport.locals.com/ Check out the NEW RUBIN REPORT MERCH here: https://daverubin.store/ ---------- Today's Sponsors: Wrinkle Filler - Take years, or even decades off your appearance in under 2-minutes. Watch Dr. Layke's step-by-step video free and uninterrupted. Go to: https://BHMD1.com/Rubin Rumble Premium - Corporate America is fighting to remove speech, Rumble is fighting to keep it. If you really believe in this fight Rumble is offering $10 off with the promo code RUBIN when you purchase an annual subscription, Go to: https://Rumble.com/premium/RUBIN and use promo code RUBIN 1775 Coffee - 1775 Coffee isn't just coffee—it's brain fuel for patriots. Handpicked Bolivian beans, roasted in the USA, delivering pure, single-origin brilliance without a hint of deceit. The best part? Every dollar you spend enters you to win a blacked-out 2024 Tesla Cybertruck plus $30,000 cash! Rubin Report viewers get 15% off their order. Go to: https://1775coffee.com/RUBIN and use code RUBIN Learn more about your ad choices. Visit megaphone.fm/adchoices