WIIM Radio

In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.00:00 A Night of Terror00:39 Welcome Back to the WIIM Podcast00:48 Personal Reflections and Birth Story Part 201:59 The Importance of Sharing Experiences04:21 Sponsor Message: Women in Influencer Marketing05:20 Postpartum Realities and Hospital Stay14:03 Challenges in the ICU28:40 Returning Home and Family Dynamics41:25 Final Thoughts and Podcast Hiatus

In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.00:00 Introduction and Welcome01:02 Podcast Updates and Maternity Leave03:04 Personal Journey: Pregnancy and Labor04:45 Sponsorship Message05:44 Pregnancy Experience and Challenges07:20 Labor and Delivery Story22:30 C-Section and Birth29:20 Conclusion and Teaser for Part TwoWant to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you!http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres. 00:00 Introduction and Host Update 03:10 Guest Host Introduction: Katie Stoller 03:58 The State of Women in 2025 05:39 Women in the Workplace: Personal Experiences 10:23 Exciting Trends and Statistics for Women 14:10 Challenges Faced by Men 16:43 Key Takeaways and Optimism for the Future 21:24 Conclusion and Call to Action Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships. 00:00 Introduction: The Crazy Work Culture 00:34 Welcome to the WIIM Podcast 01:49 About Women in Influencer Marketing (WIIM) 02:47 TikTok and Political Issues 04:10 Guest Hosts: Katie Stoller and Lauren Ludlow 04:27 Sponsorship and Community Resources 07:11 Influencer Marketing Stories: Never Have I Ever 10:00 Navigating Campaign Challenges 19:06 The Importance of Transparency 20:39 AI in Contract Management 22:09 Nostalgia: 90s and 2000s Fashion Magazines 23:16 Lauren's Unique Career Path 24:10 Early Influences and Inspirations 25:31 Transition to Influencer Marketing 26:51 The Rise of Influencer Marketing 28:52 Pioneering New Marketing Strategies 32:21 Networking and Building Relationships 35:22 Advice for the Next Generation 39:15 Confidence and Career Reflections 44:20 Closing Thoughts and Community Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/laurenludlow/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations. 00:00 Introduction and Personal Reflections 00:33 Guest Host Series Announcement 01:12 Community Engagement and Feedback 02:25 Sponsorship and Community Benefits 03:24 Special Guest Introduction: Lauren Gable 05:05 Lauren Gable's Career Journey 09:59 Insights on Influencer Marketing 11:02 The Role of Managers in Influencer Partnerships 15:15 Importance of Flexibility and Negotiation 24:27 Reputation and Professionalism in the Industry 32:12 Thinking Outside the Box: Creative Campaigns 34:59 The Importance of Big Ideas and Creative Content 37:37 Maintaining Professionalism in Brand Partnerships 39:42 Understanding the Business Side of Influencer Marketing 44:02 Effective Communication and Handling Reshoot Requests 50:38 Negotiating Rates and Maximizing Brand Deals 01:00:56 Building Strong Relationships with Brands 01:07:23 Final Thoughts and Closing Remarks Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Connect with Steph: LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/ Instagram: https://www.instagram.com/lgabelis/ Email: lauren@nomadainc.com Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28 Welcome to the WIIM Podcast 02:48 Introduction to Guest Host Tiffany Harden 03:21 Meet Jayde Powell: Social Strategist and B2B Creator 04:52 Jayde's Journey: From Corporate to Freelancing 07:00 Navigating the Corporate World and Finding Your Path 13:49 Becoming a B2B Creator: Jade's Story 16:18 The Rise of LinkedIn as a Creator Platform 25:27 Tips for Brand Partnerships and Content Creation 32:31 Final Thoughts and Future Vision 37:15 Closing Remarks and How to Get Involved Connect with Tiffany: Instagram: https://www.instagram.com/tiffany_hardin/ LinkedIn: https://www.linkedin.com/in/tiffanymariehardin Connect with Jayde: Instagram: https://www.instagram.com/jaydeipowell/ LinkedIn: https://www.linkedin.com/in/jaydeipowell/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today our guest hosts are Katie Stoller and Jane Ko. Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years. 00:00 The Dark Side of Online Bullying 00:29 Welcome to the WIIM Podcast 00:35 Introducing the New Series 01:06 Exciting Guest Episodes Ahead 01:27 New Year, New Beginnings 01:42 Prioritizing Self-Care and Outsourcing 01:54 Jumping into the Episode 01:58 About Women in Influencer Marketing (WIIM) 02:57 Meet Jane: The Creator's Perspective 04:22 Jane's Journey in Influencer Marketing 05:01 Nostalgic Beginnings in PR and Influencer Marketing 07:17 Jane's First Big Break 08:56 The IKEA Makeover Experience 15:04 The Importance of Reliability and Quick Response 19:03 Challenges and Changes in the Influencer Landscape 20:07 The Changing Landscape of Mentorship 20:49 Evolution of PR and Media 21:46 Navigating Brand Collaborations 21:56 The Rise of Smaller Creators 22:18 Balancing Work and Personal Life 23:06 Challenges of Online Bullying 23:57 Introduction to Caveat 25:27 Reflecting on Hustle Culture 28:29 Legal Hurdles in Content Creation 28:56 Gen Z's Approach to Influencer Work 33:48 Advice for Aspiring Influencers 34:31 The Dark Side of Social Media 40:23 Final Thoughts and Contact Information Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Jane: Instagram: https://www.instagram.com/atasteofkoko/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry. 00:00 Welcome Back to WIIM Podcast! 01:13 Life Updates: Welcoming Baby Mikey 03:40 New Podcast Series Announcement 06:15 Introduction to Today's Guest Host: Steph Martin 07:07 Why Now is a Great Time for a Career in Influencer Marketing 08:16 Essential Skills Gained from Influencer Marketing 11:59 The Future of Influencer Marketing 14:58 Adaptability and Collaboration in Influencer Marketing 19:19 Mastering Stakeholder Management 19:46 Introducing Caveat: AI-Powered Contracting 21:16 Unique Challenges in Influencer Marketing 25:29 Managing Personalities and Relationships 26:44 Adapting to an Ever-Changing Industry 28:22 Solving Complex Problems 32:28 Key Skills for Influencer Marketers 35:54 The Importance of Mentorship 36:58 Final Thoughts and Encouragement Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

Today we're speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry. 00:00 Introduction and Personal Struggles 00:27 Welcome to the Podcast 01:26 Sponsorship and Community 02:24 Planning the Baby Shower 04:40 Social Media and Real-Life Connections 09:17 AI-Powered Contracting with Caveat 10:46 Challenges of Making Friends in Your 30s 12:33 Reflections on Personal and Professional Relationships 18:14 Concluding Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions. 00:00 Introduction to a Hot Topic 00:23 The Issue of Pitching Non-Exclusive Talent 01:59 The Right and Wrong Way to Pitch Talent 04:07 Transparency and Its Importance 08:27 The Role of Brokers in the Creator Economy 10:15 Innovative Commission Structures 11:43 Encouragement to Think Outside the Box 13:03 Final Thoughts and Takeaways Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself. 00:00 Introduction and Personal Philosophy 00:27 Welcome to the WIIM Podcast 00:40 Today's Unique Episode 01:14 Behind the Scenes of WIIM 03:35 WIM's Evolution and Challenges 05:24 Technical Aspects of WIIM's Website 07:35 Team and Operations 09:45 Sponsorship and Revenue Streams 19:14 Consultancy and Additional Ventures 24:25 Final Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform. 00:00 Introduction and Welcome Back 00:50 Diving into Small Business Growth 01:53 Sponsorship and Community Building 02:52 Personal Insights on Business Growth 09:19 Challenges and Realities of Service-Based Businesses 14:47 The Importance of Long-Term Planning 17:37 Human Elements and Overcoming Stagnation 20:52 Final Thoughts and Encouragement 24:12 Closing Remarks and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting. In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies. Timestamps: 00:00 Introduction and Personal Journey 00:28 Podcast Break and Personal News 04:04 Introducing Special Guests 07:27 Guest Backgrounds and Influencer Marketing 18:15 Pet Peeves in Influencer Marketing 30:34 Identifying Industry Gaps and Missed Opportunities 31:18 Challenges in the Current Job Market 31:48 Marketing Strategies and Consumer Behavior 42:35 The Importance of Diversifying Content 44:33 Creators' Fears and Algorithm Myths 50:51 Building Owned Channels and Communities 52:42 Upcoming Networking Event in Atlanta 56:02 The Vibrant Influencer Scene in Atlanta 01:00:39 Connecting with the Guests 01:02:08 Conclusion and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Sourma Khoury, Influencer Marketing Consultant. With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities. Timestamps: 00:00 Embracing Individuality and Mental Health Awareness 00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health 01:17 Announcing the Best in Influencer Tech Event 03:32 Diving Deep into Mental Health with Suarma Kauri 07:31 The Journey Through Hormone Imbalance and Therapy 19:11 The Power of Meditation and Taking Charge of Your Health 25:54 Unlocking Focus: The Power of Sound 26:25 Navigating the Digital Age: Social Media and Attention 27:52 Personal Strategies for Stress Relief and Focus 28:58 Introducing Caveat: The AI-Powered Contracting Platform 30:34 Coping Mechanisms and Emotional Regulation 33:46 Navigating Relationships and Mental Health 41:24 Self-Care and Mental Health Strategies 44:19 The Impact of COVID-19 on Mental Health and Social Behavior 51:34 Closing Thoughts on Mental Health Conversations Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape. Connect with her: @julianneskrivan (IG) @hercampusmedia (IG) @hercampus (IG + TikTok) @influencehercollective (IG + TikTok) @campustrendsetters (IG + TikTok) @cfashionista (IG + TikTok) Timestamps: 00:00 Welcome to the WIM Podcast: Community and Connection 00:41 Exciting Updates from WIM: Events and Membership Perks 02:25 Diving Deep into Gen Z: Influencers and Education 03:28 Spotlight on Julianne Scriven and Her Campus Media 16:31 Exploring the Certified Influence Program 21:07 The Power of Community in Influencer Marketing 24:23 Exploring the Future of Content Creation and Certification 24:59 The Impact of Certified Content Creator Programs 25:51 Adapting to the Ever-Changing Influencer Space 26:37 Celebrating Achievements: Diplomas and LinkedIn Badges 27:10 Introducing Caveat: The AI-Powered Contracting Platform 29:41 The Role of Certified Influencers in Brand Partnerships 31:13 Understanding the Needs and Aspirations of Content Creators 33:32 Addressing Predatory Practices in the Creator Economy 35:43 Empowering Creators with Education and Confidence 41:06 Envisioning an Inclusive Future for Influencer Marketing 44:18 Connecting with the Community and Further Resources Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Transitions 00:34 Welcome to the Women Influencer Marketing Podcast 01:11 Exploring AI in Business and Personal Growth 03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy 03:53 Deep Dive into AI: Transforming Business and Personal Efficiency 04:50 Upcoming Events and Community Engagements 09:49 Dawn Andrews on Entrepreneurship and AI Integration 14:39 AI as a Game Changer in Business Operations 20:57 Personalizing AI for Business Growth 23:49 AI's Role in Enhancing Team Productivity 25:06 Harnessing AI for Content Creation and Improvement 26:22 Navigating the Nuances of Tone with AI 28:27 Introducing Kavya: A Game-Changer for Contract Review 30:02 Exploring the Wide World of AI Tools for Business 32:25 Making AI Work for You: Practical Business Applications 36:40 AI in Decision Making: Guidance vs. Autonomy 38:23 Demystifying AI: Addressing Common Concerns and Future Prospects 45:10 Personalizing AI: From Business Strategy to Home Organization 48:08 Connecting and Learning More About AI Applications WIIM Presents Best in Influencer Tech: https://iamwiim.com/tech/ Tools mentioned in this episode: https://chatgpt.com/ https://openart.ai/ https://claude.ai/ https://manychat.com/ https://zapier.com/ Dawn Andrews Free Resource: https://dawnandrews.com/aistrategyframework Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs. Connect with her: shaine.griffin@sagaftra.org Influencer@sagaftra.org Timestamps: 00:00 Navigating Work Opportunities and Flexibility 00:36 Welcome Back to the Pod: Addressing Industry Challenges 02:13 Advocacy and Support for the Influencer Community 04:15 Exploring the Influencer Agreement with SAG-AFTRA 14:44 The Benefits of Joining SAG-AFTRA for Creators 21:04 Understanding Union Contracts and Creator Rights 26:00 Empowering Creators: The Influencer Agreement Explained 31:22 Building a Sustainable Future for Creators 33:42 Navigating Influencer Agreements and Community Feedback 34:05 Challenges and Solutions in Influencer Collaborations 35:57 Educational Initiatives for Creators and Influencers 37:26 Introducing Caveat: An AI-Powered Contracting Platform 38:56 The Predatory Nature of the Entertainment Industry 40:23 Empowering Creators Through Education and Union Membership 40:44 Understanding SAG-AFTRA's Role and Benefits for Creators 43:01 Navigating Union Membership and Talent Management 49:27 Demystifying the Transition to Union Membership for Creators 56:25 Resources and Support for Navigating the Creator Economy 01:01:07 Closing Thoughts and Encouragement for Engagement Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices. Timestamps: 00:00 The Struggle with Late Payments in the Creator Economy 00:37 Introducing Women in Influencer Marketing (WIIM) 01:35 A Deep Dive into the Captivate Payment Controversy 11:13 The Power of Speaking Up and Advocacy 14:25 Closing Thoughts and Next Steps Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences. Timestamps: 00:00 The Unexpected Journey of Pregnancy 00:39 Welcome to the Solo Episode & Sponsor Shoutout 02:12 The Emotional Rollercoaster of Fertility Treatments 03:45 Navigating Work Commitments While Pregnant 05:24 The Awkwardness of Pregnancy Assumptions 08:23 A PSA on Sensitivity Around Pregnancy 11:18 Exploring the Benefits of Caveat for Contracting 12:53 Sharing Personal Stories for Community Support 16:06 Closing Thoughts and Invitation to Join the Conversation Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals. In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion. Connect with her: Instagram: https://www.instagram.com/samboulos/ Timestamps: 00:00 Unlocking Agency Success: The Power of White Glove Service 00:30 Welcome Back to the WIM Podcast: A Candid Conversation 01:02 Engaging with the Community: Listener Feedback and YouTube Growth 02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing 05:26 The Journey to Influencer Marketing: Samantha's Story 07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency 09:19 Navigating the Job Market: Strategies for Success 10:00 Dealing with Layoffs: A Personal and Professional Perspective 14:52 Toxic Work Environments: Strategies for Survival 19:29 Client Management Mastery: Building Strong Relationships 31:35 Advocating for Women in the Workplace: Empowerment and Equality 34:06 Connecting with Samantha Boulos: Reach Out and Engage 35:17 Wrapping Up: A Look Forward and How to Get Involved Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names. Timestamps: 00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics. 01:42: Expressing uncertainty about listener interest in non-influencer marketing content. 06:14: Brief overview of the upcoming interview topics and discussion points. 07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics. 24:51: Discussion on starting a brand marketing program from the ground up. 25:05: Reflecting on major takeaways and strategies for future implementations. 29:39: Importance of conveying brand messaging and mission to influencers for taboo topics. 31:11: Emphasizing the significance of storytelling and authenticity in brand strategies. 38:02: Advice on improving negotiation tactics for influencers and managers. 39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships. 45:05: Encouraging open communication and goal alignment in partnerships. 55:23: Stressing the empowerment of managers in having open conversations. 56:39: Importance of active listening and mindful communication in navigating challenges. 59:15: Transitioning communication styles to facilitate better understanding and collaboration. 1:05:41: Benefits of automation tools for writing briefs and customer personas. 1:06:38: Use of tools for research, competitor analysis, and product launches. 1:16:24: Encouragement to follow up with experts for further insights and opportunities. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Jeanette Okwu of Beyondinfluence. As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses. Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media. Connect with her: Instagram: https://www.linkedin.com/in/jeanetteokwu Timestamps [00:00:30] Authenticity in makeup culture. [00:06:07] Influencer marketing career journey. [00:09:17] Former rhythmic gymnast discusses sports. [00:14:41] A unique industry perspective. [00:18:01] Pricing discrepancies in the industry. [00:21:58] Influencer marketing ethics and pricing. [00:26:14] Negotiating influencer collaborations. [00:29:23] Pricing practices in influencer marketing. [00:32:34] Influencer marketing strategies. [00:36:56] International influencer marketing insights. [00:41:08] Affiliate marketing trends. [00:43:47] Creator marketplaces and personal storefronts. [00:47:57] User experience in sales. [00:52:11] Empowering women in advertising. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Nicole Kasper of Odyssey Entertainment Group. Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception. Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment. Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr. Currently, Odyssey Entertainment Group's roster boasts an impressive social media footprint, with over 50 million followers across platforms. Connect with her: Instagram: https://www.instagram.com/nicolekasper4 Timestamps [00:02:01] TikTok legislation passed. [00:07:41-00:07:52] Nashville's popularity rise. [00:08:05] Nashville's appeal and growth. [00:13:32-00:13:43] Nashville internship experience. [00:15:07] Music industry careers. [00:21:46-00:21:57] Social media's impact on music. [00:23:53-00:24:04] Creator economy opportunities. [00:28:37-00:28:48] Workplace Mental Health Focus [00:32:17-00:33:24] Managing Mental Health. [00:33:24] Business partner dynamics. [00:39:52-00:40:02] Remote work challenges. [00:42:12-00:42:22] Music industry expansion debate. [00:44:54] Talent scouting process. [00:48:12-00:48:23] Pitching success strategies. [00:51:38-00:51:48] Building a creator's business. [00:54:09] Social media platform instability. [00:57:37] TikTok's potential disappearance. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Lauren Roth. Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations. Timestamps [00:02:49-00:02:59] Influencer Marketing Insights. [00:07:43-00:07:54] Influencer product impact. [00:11:39-00:11:49] UGC content strategies. [00:13:30] Defining UGC Content. [00:17:27-00:17:37] Hosting Influencer Events [00:20:07] Influencer marketing strategies. [00:27:03-00:27:23] Affiliate program fairness. [00:31:07-00:31:17] AI contract assistance. [00:33:06] Animal Haven volunteer experience. [00:36:55] Urban gardening exploration. [00:40:14] True crime podcasts. [00:44:45] Floral arranging event. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry. Timestamps [00:01:21] Life's Complicated Last Few Months. [00:06:12] Fertility treatments and experiences. [00:10:38] Pregnancy and miscarriage experience. [00:13:28] Fertility journey roller coaster. [00:19:53] Family estrangement and tragedy. [00:22:24] Grieving the loss of mother. [00:28:05] Infertility and suicide stigma. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Katie Stoller. Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams. In 2023, she transitioned to being an independent marketing consultant for businesses and talent. She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry. Katie is a member and mentor with WIIM as well as a mentor for DePaul University students. Connect with her: Linkedin : https://www.linkedin.com/in/katiestoller/ Instagram : https://www.instagram.com/katiestoller_/ Past interviews with her: https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098 https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884 Timestamps 00:00:00 Katie Stoller on Going Freelance 00:02:27 Pushing the Corporate Life Out of My Career 00:06:28 "The Grass Is Not Always Greener..." 00:07:08 The Secret to Working As an Independent 00:09:15 Adam Levine on Agency Culture 00:10:32 "My Love Language Is Words of Affirmation" 00:11:17 The Importance of Personal Brand 00:17:13 Do Disc profiles Fill You Up or Exhaust You? 00:18:41 What is the term, "Thief?"? 00:22:16 Freelancer vs Consultant: What's The Difference? 00:26:20 Freelancing and Consulting: The First Year 00:32:25 Startups: A Year in the Life 00:38:24 Freelance Salary Comparison 00:42:58 Want to Work 40 Hours a Week? 00:49:12 Have You Niched Down Your Career? 00:53:41 How Do You Manage Your Day as a Parent and Freel? 00:59:28 On the Work From Home Policy 01:03:01 Katie O'Reilly's Influencer Marketing Book 01:08:42 How to Connect with Influencers on LinkedIn? Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Stephanie Stabulis of McCann Content Studio. Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She's designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg's. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers. Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose. Connect with her: Instagram: https://www.instagram.com/therealstephstabulis/ Timestamps [00:01:11] Women connecting at events. [00:06:31] Moving and organizing a new space. [00:11:33] Influencer marketing and cool products. [00:15:03] Influencer marketing origins. [00:16:49] Influencer marketing origins. [00:21:22] Freelancing vs. Agency Life. [00:25:49] Work-life balance at agencies. [00:28:46] Self-care during tough times. [00:31:13] Self-care and energy management. [00:36:41] Avoiding judgment from others. [00:40:17] Influencer campaign challenges. [00:44:24] Evolution of influencer marketing. [00:45:43] Personality tests and compatibility. [00:52:26] Psychic readings and reality TV. [00:54:05] Reality TV influencers and careers. [00:58:36] The goalpost in life. [01:01:34] Gratitude and anxiety relief. [01:04:42] Mutual value in influencer marketing. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Nycole Hampton of GoodRx. Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers. She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events. Connect with her: Instagram: https://www.instagram.com/nycolehampton/ Threads: https://www.threads.net/@nycolehampton Business Insider: https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2 Timestamps [00:02:10] Valentine's Day acknowledgment. [00:06:38] GoodRx using influencers. [00:08:08] Consumer and healthcare provider programs. [00:11:22] Impactful brand storytelling. [00:16:42] Evergreen content strategy. [00:18:32] Negotiating usage and compensation. [00:22:09] Approaching content creation uniquely. [00:25:32] Building meaningful relationships. [00:32:03] Pressure on content performance. [00:33:05] Pushing content across multiple channels. [00:36:29] Challenges in influencer marketing. [00:41:08] Career goals and leadership roles. [00:44:10] Being intentional in a room. [00:49:31] Women talking about money. [00:52:23] Challenges that creators are facing. [00:55:14] The creator economy and influencer marketing. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Dixie Roberts of HangarFour. As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L'Oreal League, a premier influencer program for L'Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA. Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand's rise to become one of the country's best recognized retail startups, propelled in no small part by its creative approach to the digital space. Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/ LinkedIn: https://www.linkedin.com/in/dixie/ Timestamps [00:01:21] Dixie's incredible nail art. [00:07:16] Beautiful nails. [00:08:14] Heirloom corn kernels. [00:12:18] Networking and career opportunities. [00:16:28] Balancing work and parenting. [00:21:47] Millennials and Gen Z differences. [00:24:00] Partners in parenting. [00:28:39] Age and achievement pressure. [00:32:16] Embracing personal journey and accomplishments. [00:35:35] Climbing the corporate ladder. [00:41:16] Work with creators differently. [00:45:01] Stretching limited influencer budget. [00:48:42] Influencer marketing strategies. [00:53:37] Influencers and conversions. [00:57:48] Building executive profiles. [00:59:20] Employee agreements and content creation. [01:03:35] Influencers and brand partnerships. [01:07:44] Shameless plug for networking events. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join   Join WIIM's upcoming events near you! http://www.iamwiim.com/events    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Amanda Mizrahi of Edelman.Amanda is a nine-year Edelman veteran on Edelman's digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman's biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story. Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more. Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business Connect with her: https://www.instagram.com/amandaemizrahi/ https://www.linkedin.com/in/mizrahiamanda/ Timestamps [00:00:23] Podcast event expansion and ambassadors. [00:06:19] Young Amanda's aspirations. [00:09:46] Women in male-dominated industries. [00:14:38] Resetting work-life balance. [00:18:30] Working across different time zones. [00:21:17] Job search and networking advice. [00:25:23] Women leaning into opportunities. [00:28:06] Trying different roles at agencies. [00:34:21] Working with big brands. [00:38:26] Getting on their radar. [00:41:29] Reputation and recommendations. [00:45:24] Pitching outside the box. [00:47:28] Thinking beyond sponsored posts. [00:50:57] AI-driven tools in influencer marketing. [00:55:05] Artists as influencers. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you!http://www.iamwiim.com/events    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Tyler Chou, The Creators Attorney. Tyler Chou, known as "The Creators Attorney," articulates her life's calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators. This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams. Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models. The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune. This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape. Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support. Connect with her: https://www.youtube.com/@TheCreatorsAttorney https://www.instagram.com/thecreatorsattorney/ https://www.linkedin.com/in/thecreatorsattorney/  Timestamps [00:02:23] Humanizing the job board. [00:05:23] The creator economy and law. [00:08:01] Listener recommendations and interview opportunities. [00:13:22] Pursuing a practical career. [00:16:00] Starting a YouTube channel. [00:19:10] The power of YouTube channels. [00:24:26] Starting a YouTube channel. [00:26:52] Protecting and supporting creators. [00:30:24] Giving away valuable knowledge. [00:34:56] Taking creators to the next level. [00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators. [00:44:18] Incorporating and employment contracts. [00:48:10] Hiring an assistant [00:53:06] Firing difficult clients. [00:54:36] Contracts and management issues. [00:58:10] Termination provisions and pitfalls. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join    Don't forget to follow us on Instagram http://www.instagram.com/iamwiim   --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Elizabete Ludborza of Kaveat. Head here and mention Jessy at WIIM to get a free trial. https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01 Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies. Connect with her and Kaveat www.kaveatapp.com www.linkedin.com/company/kaveatapp/ www.instagram.com/kaveatapp/ www.tiktok.com/@kaveatapp Elizabete Ludborza https://www.linkedin.com/in/elizabeteludborza/ https://www.instagram.com/elizabetel/ https://www.tiktok.com/@elizabetel Timestamps [00:02:06] AI-driven contract review tool. [00:10:35] The creator economy and influencers. [00:11:48] Missed opportunity in Latvia. [00:15:30] Predatory contracts in modeling. [00:19:20] Female domination in the creator economy. [00:23:09] The challenges of immigrating. [00:26:03] Importance of resilience [00:30:37] Gender gap in VC funding. [00:34:23] Building a supportive community. [00:37:59] Female founder communities. [00:41:37] Signing incredible customers. [00:46:49] Building in the creator economy. [00:49:05] Pivoting in your business. [00:53:40-00:53:51] A special offer for listeners. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives. She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions. As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors. At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices. Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb. Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands. She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing. [00:04:18] Planning for the new year. [00:07:01] Affiliate marketing origins and evolution. [00:10:18] The rise of affiliate marketing. [00:13:50] Affiliate marketing and BuzzFeed. [00:14:47] Privacy concerns and affiliate marketing. [00:18:15] The evolution of influencers. [00:22:07] Influencer concerns on affiliate marketing. [00:22:47] Patience in affiliate marketing. [00:28:02] Different affiliate marketing networks. [00:28:13] Affiliate marketing networks. [00:33:22] Pressure and Expectations in Influencer Marketing. [00:35:52] Scaling in digital marketing. [00:40:43] Mistrust in influencer partnerships. [00:42:42] Influencer marketing trends. [00:47:27] Influencers exploring affiliate marketing. [00:50:22] Balancing motherhood and career. [00:53:58] Women in the digital technology space. [00:58:10] Teaching the importance of self-care. [01:00:53] Balancing work and motherhood. [01:04:01] Parenthood and motherhood challenges. [01:08:28] Looking forward in my career. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Georgina Whalen of One Medical. Connect with her: gwhalen@onemedical.com https://www.linkedin.com/in/georginawhalen/ Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more. [00:05:34] Working with long-term creators. [00:08:51] Increased budget and opportunities. [00:10:49] Experimentation in influencer marketing. [00:12:31] Challenges in campaign coordination. [00:15:54] Evaluating successful content. [00:20:11] Creator Onboarding and Relationship Building. [00:24:15] Personal and impactful content. [00:26:11] Shifting strategy and KPIs. [00:31:26] The power of social sharing. [00:33:33] Shifting creator landscape and support. [00:38:36] Starting the Change Process. [00:43:26] Working with a spouse. [00:46:23] Niche cookbook for couples. [00:49:53] A wonderful book coming out. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Cheyenne Brink of Brink Talent Management. Connect with her: https://www.linkedin.com/in/cheyennebrink https://www.instagram.com/brinkmgmt/ https://www.instagram.com/cheyvenuti/  Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.  [01:55] Launching a management company. [07:13] Professional journey and career trajectory. [11:48] Venturing into working with creators. [14:52] Career transition and unexpected challenges. [17:49] Acquisitions and career transitions. [20:14] Emotional rollercoaster of job loss. [24:31] Being vulnerable and finding support. [26:25] Starting a management company. [00:29:46] Starting a new business. [32:50] Outsourcing and growing the business. [36:39] Soft skills and relationship building. [41:07] Branding and personal style. [45:39] Hiring and expanding the roster. [48:50] Women using intuition in business. [53:27] Influencer economy and decorating Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge. [03:53] Launching a membership for creators. [09:16] Elon Musk's children's names. [11:30] Moving back to New York. [14:04] Layoffs and company acquisition. [17:37] Keeping work and personal separate. [20:47] Longevity in the workplace. [25:10] Using your Rolodex. [26:37] Taking a Beat [29:28] Limitations of working with influencers. [33:44] Concerns about influencer partnerships. [36:37] Understanding the value of influencers. [40:15] Censoring and authenticity in branding. [41:59] Vetting process and brand sensitivity. [44:23] Utilizing influencers for consultation. [47:38] Influencers as trusted advisors. [51:57] Creating camaraderie in the industry. [53:14] Sharing stories of resilience. [57:27] Tune in next week. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability. [01:18] Holiday merch and gift lists. [06:36] Career trajectory in influencer marketing. [07:15] Martha Stewart and talent management. [13:04] Emotional intelligence in influencer marketing. [14:31] Kindness and human connection. [18:44] Passive income in affiliate marketing. [22:30] Creator versus influencer distinction. [27:10] Elements of campaign strategy. [29:16] Influencers and brand partnerships. [34:34] Misrepresentation in talent management. [37:24] Establishing business friendships. [41:01] The pressure of management. [46:44] Burnout and mental health. [47:12] Burnout in the industry. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator. [05:39] Negotiating influencer brand partnerships. [08:07] Exclusivity and product categories. [11:44] Infusing humanity into negotiations. [15:45] Joining our collective. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right. [00:29] The News! [05:40] Investing in the stock market. [10:20] Opening up and being yourself. [13:09] Spending time with animals. [18:45] Eliminating stuff from your life. [21:12] Eliminating clutter for positive change. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach. Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more. They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin' Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.  Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion." [01:54] Reach organization's success. [04:32] Intimate gatherings and connections. [08:45] State of the Union event. [14:44] Finding a sense of belonging. [17:29] Reach demographic and growth. [20:01] Unique pitch challenges. [23:19] Growing on Instagram vs TikTok. [28:38] The mental health aspect. [31:15] Impact of social media. [34:11] Creative burnout and self-happiness. [37:55] Active members and their achievements. [43:47] Growing and reaching more students. [45:30] Expanding collaborations with universities. [49:27] Getting involved with Reach. [51:22] Sharing the podcast. Connect with REACH: Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join Our Upcoming Event:http://iamwiim.com/tech  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking [02:00] Getting Personal for Authentic Connections [05:00] Mindset Shift: How Can I Help? [09:00] The Power of Following Up [13:00] Rebranding Networking: Seeking Suggestions Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Gordon Glenister of Gordon Glenister Ltd. Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies. [05:33] Men in influencer marketing. [10:08] Influencer marketing's unregulated nature. [13:14] The power of influencer marketing. [17:18] Representation and age diversity. [20:09] Payment terms and fairness. [24:32] Influencer campaigns and success. [29:06] Using influencers for product research. [31:15] Influencers as creative agencies. [36:03] Influencers at One Billion Summit. [39:31] Pet peeves in influencer marketing. [43:09] Developing a strong personal brand. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join Our Upcoming Event: http://iamwiim.com/tech Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry. [01:43] Overcoming stage fright. [05:01] Comfort on stage and camera. [09:27] Women supporting each other. [12:00] Stellar panel moderators. [17:01] Engaging the audience. [22:25] Taking your space on panels. [26:07] Prioritizing personal brand and thoughts. [28:00] Influencer marketing and technology. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here's some advice and observations based on Jessy's experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy. [01:14] Getting your first job. [06:05] Networking and career advancement. [11:01] Slow year for recruiting. [14:59] Selling yourself in the market. [17:01] Persistence pays off. [21:41] Keeping up with industry trends. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossmanhttp://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship  Connect with them: Samantha Merkin https://www.instagram.com/samantha.merkin/ Molly Tracy https://www.instagram.com/vraidigital/ Corinne Travis https://www.instagram.com/corinne.travis Julian Greene https://www.instagram.com/juliangreene Aana Leech  https://www.instagram.com/ligthtricks In this episode of the WIIM Podcast, Here's a view from the Chicago Live event as we discuss the current trend of scripted and heavily curated content in influencer marketing. questioning the effectiveness of the traditional face-to-face approach and exploring alternative ways to create engaging and authentic stories. We also give an update on recent events and interviews, emphasizing their commitment to providing valuable insights on influencer marketing and women in business. Tune in to hear their refreshing take on breaking free from the scripted narrative. Timestamps: [00:22] Breaking free from scripted content. [04:07] Personal branding and thought leadership. [09:32] Lollapalooza and professional memories. [11:08] F**K, Kill and Marry [15:18] Setting boundaries and being present. [19:29] Embracing imperfection and taking action. [21:21] The creator economy opportunities. [27:07] Combining Flat Fee with Affiliate. [29:30] Creator economy and starting out. [33:36] Test and learn period. [35:19] Influencers' valuable feedback. [40:32] KPIs in influencer marketing. [43:43] Influencers as OG influencers. [46:11] Influencer marketing as a strategy. [49:05] Influencers and product recommendations. [54:38] Lack of innovation for creators. [57:11] Brand pressure on returns. [59:11] Curated gift guides and consumer behavior. [01:04:24] Getting paid as creators. [01:08:04] Knowing your strengths as a creator. [01:10:16] Community-led commerce and trust. [01:14:09] Curated vs. Scale in Influencer Marketing. [01:17:36] Focusing on long-term brand relationships. [01:23:34] Killer YouTube commercials. [01:24:30] Validation of creators as businesses. Want to join WIIM's Collective? https://www.iamwiim.com/join Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today, we're speaking with Lindsay Calabrese of The Arena Group. Connect with her: https://www.instagram.com/LindzeeeLee https://www.linkedin.com/in/lindsaycalabrese/ Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po. In addition to Lindsay's impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales.  Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.  [09:26] Lindsay's experience in the creator space. [13:37] Job hopping is OK. [16:11] Conflict of morals. [19:11] Learning at an agency. [23:09] Ageism in the influencer industry. [29:08] Finding niche communities and subcultures. [31:45] Understanding goals and objectives. [35:14] User-generated content and UGC divisions. [38:22] Salesmanship and the creator economy. [43:29] Staying in the creator economy. [47:43] Scaling relationships in creator economy. [51:36] Partnering with creators. [55:47] Creators at cultural intersections. [58:26] Web3 and AI integration. [01:15] AI-powered content creation. [04:55] Get paid to learn. [08:09] Multiple revenue streams. Want to join WIIM's Collective? www.iamwiim.com/join Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen   Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketing Timestamps: [06:24] Building a multifaceted career journey. [11:05] Choose your friends wisely. [20:46] Work-life harmony is key. [21:33] Balance and intentional outsourcing. [25:55] Invest in your favorite creators. [31:25] Embrace your multifaceted identity. [40:13] Long-term partnerships with audience. [41:49] Brands should prioritize diversity in influencer campaigns [46:20] Missed opportunities in influencer marketing. [54:24] Network is key for success. [56:16] Promote and support each other. Check out Oversubscribe: https://oversubscribe.co  Connect with Jessy: LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman  Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join More Events - https://members.iamwiim.com/events Don't forget to follow us on Instagram https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we're speaking with Leslie Morgan of Morganglory Consulting/ The Candidly. Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/ Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, grow revenue, and build brands. GM and Founding Partner of The Candidly, a wellness brand for women who sort of hate wellness brands. Client highlights include Interim COO for Hank and John Green's Complexly, Operations Consultant for The Chosen, GM for Chad Wild Clay and Vy Quaint Spy Ninja Networks, and Consultant for Lightricks (SWOT analysis, partnerships, and overseeing editorial content strategy). Join the conversation as they delve into the world of influencer marketing and women in business. Timestamps [01:30] Affiliate marketing. [06:48] Being a working mom. [09:36] It takes a village to become a mom. [11:23] Challenges of pregnancy and work. [16:38] Struggles of motherhood and entrepreneurship. [19:10] Enjoying the parenting journey. [23:58] A wellness site for women who hate wellness. [27:30] Acquiring first clients advice. [30:29] Connecting and staying connected. [36:40] Being true to yourself. [39:12] Presence on LinkedIn [43:22] Promoting oneself and self-confidence. [46:30] Doing a video for yourself. [49:13] The creator economy. [52:48] Low barrier of entry. [57:40] Optimizing influencer marketing relationships. [01:01:36] Women's entrepreneurial success stories. Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman  Chicago Meet Up - https://members.iamwiim.com/event/chicago More Events - https://members.iamwiim.com/events Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join Don't forget to follow us on Instagram https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support