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O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
10 years ago Steve Garfield from SteveGarfield.com wrote “Get Seen.” This year he wrote “Got Seen.” He is currently being sued by the California Milk Processor Board. I'm joking. Steve was one of the original video bloggers. Actually, he might be the first. A pioneer and an OG second to none when it comes to online video. He's also been a regular of my show since the very beginning and NOT afraid to give me PLENTY of advice. Some of it I even listened to! So “tune in” LIVE at 9pm EST tonight and in addition to Steve, you'll hear from our resident philosopher, Tom Morris, followed by Gia Scott-Heron, daughter of the legendary Gil Scott-Heron. The revolution will not be televised. Or will it? Have any questions for Steve or want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE I'll also be giving away $JAFFE coins every episode to viewers who tune in live. My NFT has just launched and by buying this limited edition art, you'll get the e-book, as well as access to pre-tapings, audition and reunion shows. And more. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
O Man in the Arena é um vídeo podcast sobre empreendedorismo e cultura digital, apresentado por Leo Kuba e Miguel Cavalcanti. Neste episódio: Dicas de conteúdo na internet: #Blog Mixergy.com, de Andrew Warner #Entrevista de Michael Robertson (mp3.com), para Jason Calacanis no ThisWeekinStartups.com - bit.ly/twist-mr #Post Makers' Schedule de Paul Graham. - bit.ly/graham-ms #Entrevista de David H. Hansson (37Signals), para Jason Calacanis. - bit.ly/twist-dhh Dicas de livros: #Get Seen, de Steve Garfield. #Presentation Zen, de Garr Reynolds. Dicas de produtos web: #Google Docs #Dropbox e Sugarsync #Preview do Google Apps Marketplace
Can you parlay daily walks into a lucrative career? YES, you can! In this episode of Punch Out with Katie and Kerry, we talk with Carol and Steve Garfield about scoring free trips to the Super Bowl, how their daily walks keep them connected to the world, and the interesting places their investments have led. Steve is a writer, photographer, and traveler. Carol is an angel investor, traveler, and woman of leisure. In this episode we learned: How much say Steve has over Lord Hobo Brewing Company decisions How Steve’s love of photography has taken him (and Carol) to all sorts of places Why they both love traveling and bourbon Why taking a walk with Steve is a completely different experience than your average stroll Links from this episode: http://loring-greenough.org/ Want to know more about Carol and Steve Garfield? You can find them at: Website: http://www.stevegarfield.com/ and http://carolgarfield.com/ Twitter: @stevegarfield This episode is sponsored by online business strategist and web designer Chloë Forbes-Kindlen. Chloë can help you build, launch and monetize your dream website using Squarespace. She designs custom Squarespace websites and offers online coaching to build and enhance your online brand. If you're more DIY, Chloë shares everything she knows on YouTube, her website and in her email newsletter, so sign up at chloeforbesk.com/newsletter and learn how to publish, teach, and sell online! Punch Out with Katie and Kerry is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite folks tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on Punch Out with Katie and Kerry Let us know: Website: www.punchoutwithus.com Email: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)
How can you stand out? How do you take your passion and turn it into profit? In this special edition of Hilary Topper on Air, Lisa Gordon, Executive VP of HJMT Public Relations Inc., interviews Hilary about her newly released book, Branding in a Digital World - How to Take an Integrated Marketing Approach to Building a Business. About Hilary Hilary JM Topper, MPA, is a 30+ year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. She is also an Adjunct Professor at Hofstra University and has been teaching there for six years. In her spare time, she trains for triathlons. Topper’s first book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask...Building Your Business Using Consumer Generated Media was published in 2009. About the Interview Hear from Hilary as she discusses her new book, how she first came up with the idea, and the writing and editing process along the way. Learn key business takeaways. Get an inside sneak peek of the various chapters and elements covered in the book. And walk away learning a secret or two from Hilary's past and her start in Public Relations! About Branding in a Digital World Whether you are starting a new business, looking for a job or changing careers, the new book, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business, will help you gain a competitive edge. Author, Hilary JM Topper, MPA, President and CEO of HJMT Public Relations Inc., a full-service public relations and social media agency located in New York, helps the reader build a brand and create an integrated marketing plan that will get results. Branding in a Digital World is a hands-on workbook that will help guide you as you build a brand, market it effectively across digital media, and ultimately, reap a strong return on investment. Topics include, but are not limited to: building an integrated marketing plan. using social media marketing. recruiting ambassadors and influencers for your brand. integrating IoT and wearable tech. creating a compelling blog and social content. increasing your SEO. using public relations, direct mail, and email marketing to tie together the entire process. There is also a special section on fake news, nonprofit management, and virality. Each chapter of the book starts with a quote from more than 30 business leaders including: Author, David Meerman Scott; YouTuber, Steve Garfield; Olympian, Jeff Galloway; and Social Media Guru, Sree Sreenivasan. Branding in a Digital World is available at Amazon, Barnes & Noble, iUniverse, and at your local bookstore for $20.99 for the softcover and $31.99 for the hard copy.
Sales Funnel Mastery: Business Growth | Conversions | Sales | Online Marketing
In this episode, we chat with Chris Brogan. Chris is a LEGEND in the industry. He shows businesses how to grow their revenue and the loyalty of their customers & clients by infusing authenticity into everything they do. In this interview we talk about ways to do that, stories from his past and how to do this in your business to create an authentic culture that creates loyal, raving fans! Resources Mentioned stevegarfield.com chrisbrogan.com owner.media Transcript Jeremy Reeves: Hey what is going on guys and girls. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. And on the line today and on video as you can see, we have Chris Brogan. Chris is basically (inaudible 0:27.9) in one word, he is a rockstar. When it comes to you know, growing businesses and especially kind of focusing on using the social aspect of doing that, he is a total bad ass. Really quick kind of couple bullet points of him. He is a sought after speaker. He has spoken for, I mean, all kinds of different you know, all kinds of different people which of course he can talk about in a minute. He is a New York Times best-selling author with 8 books and is coming out this night -- Chris I want to talk you about that one because I am actually a big gamer myself, so I am going to be interested in that one. He has spoken -- consulted with everywhere from you know, small brands all the way to big companies, Disney, Coke, Google, GM, Microsoft, and about a thousand other big names like that. He has appeared on the Dr. Phil Show. He has interviewed Richard Branson for a cover story for Success Magazine and we can go and on like this for the next like half hour. But Chris, how are you buddy? Chris Brogan: Jeremy, glad to be here. Thanks for having me on your show. Jeremy Reeves: Yeah, yeah. It is my pleasure. I have known about you for years now. I have followed your work for a long time and so it is kind of cool to you know, to get you on video and you know, see and kind of dig into your mind a little bit and see how you work. Chris Brogan: Thrilled to be part of it and it is kind of fun because you know I have been doing my research about you and making sure that you are the Jeremy that I thought you were because that name is really familiar and I go ahead to dig a little bit, I am like, oh yeah, okay. It is interesting because a lot of what you have done with copy but also then with the mechanics underneath it. I am always the higher end of the sales funnel not the lower end so (inaudible 2:09.9) how people convert you know. A lot of my shenanigans are nonsense. So I think that is really cool. Jeremy Reeves: Nice. Chris Brogan: It is a complimentary pairing one might say (inaudible 2:18.2). Jeremy Reeves: Yeah. So you know, tell everybody like what, you know, what it is you do basically you know. If someone were to say, Hey Chris, you wake up in the morning and you are going to help us solve you know, grow -- basically grow a business you know, what is the approach that you take. What is your philosophy on helping people grow? Chris Brogan: Sure. I mean a lot of it really boils down to is helping people connect with what they already have and who they already are and then really leveraging that to find the people that they most want to serve and then helping them find out how to grow the capabilities and connections to do that. I find that a lot of times where we go a little (inaudible 2:52.7) in business is we kind of try to be someone who we are not. We try to go after people that we do not really know or do not understand and we try to you know, spend a lot of our calories and our time in fields where we do not normally spend our time in general. So it comes off in authentic. It comes off as a struggle. It comes off as -- there is some kind of a disconnect and there is a little lack of integrity there. If people use integrity in the wrong way, they tend to use it to (inaudible 3:18.6) something very noble, but it just means integratedness. Hitler had a lot of integrity. He just you know, put in the direction we did not want it. When I say that people are lacking in integrity, I really mean the integratedness of what they are saying they are into and where they spend it real time. And so a lot of times you know, when I speak to a company for instance, if I go into a healthcare company one time right around the time President Obama just got elected, they said to me we want what he had. How do we get more people to talk to (inaudible 3:50.3) he had people talking to him via social channel and stuff and I say, well, first off, you have to find ways to invite people that want to have that conversation. You have to talk to them about what they really want to talk about which is likely (inaudible 4:03.2) know what you want to talk about. You have to kind of get him there. And so it become a messy business. What I do with the companies and/or you know with individuals because a lot of times I am calling them on the parts that they want to hide or I am calling them on the -- it is like having a weird relative over for a dinner. You know they are going to say something weird. You know they are going to offend somebody, but they actually have some value to them and I guess what I am trying to show everyone is that their weird relative might actually be the winner in their experience and that in all businesses in all sizes the do not lie. If we could be a lot closer to who we really intend to be then we might have a lot better swing of it instead of kind of living underneath. The fear that we have to fake our way through something. Jeremy Reeves: Yeah, yeah. I love that. And you know, there is a lot of -- I know a lot of people that are, that are overweight for example and instead of being ashamed about it and you know, they kind of try to cover it up, they just owned it, you know what I mean. Melissa McCarthy is a good example of that. The actress, you know, she just owns who she is and she is -- I love her movies. She is so funny. I think that is a good example, but take that and use it for business you know. Whoever you are as a person, whatever your personality is, do not try to hide that even it is you know, negative thing you know, I think the more that you can really understand that and bring it to light, that is what makes people attracted to you, you know what I mean. I think especially -- there is a term in copywriting called the damaging admission you know, essentially just taking something that is perceived as a bad thing, but you twist it into a good thing you know, I think that is huge you know. Is that what your you know, when you are working with companies and helping them with their social strategies is that basically what you help them like uncover, is what those pieces are and then how to you know, bring that to the community, to people who are serving? Chris Brogan: I have not done anything social with the company since I think 2010, but a lot of times when I work with companies, it is bend down to sort of their sale strategy, their business strategy, their content mostly. A lot of times, content marking which I guess some people lump into social, but I see it is a sort of blend. I am not a direct sales copywriter. I do not believe in you know, I am never going to have (inaudible 6:22) killer anything (inaudible 6:24) and I agree on a lot of things, but I do not ride his way. So I would say that what I am often doing is trying to just to spill out you know, we rush the tactics or we rush the ways to you know, sort of leverage parts of our business. I am trying to find is there more holistic way sometimes. Is there a way that you know, it is how we love you in spite but we love you because kind of stuff. So with that, I might make that in the content. So I might say here is -- here might be a good editorial calendar to lay this out. I might talk about email marketing strategy, that is one of my favorite tools of all the business tools is email marketing pain because I feel like you know, it was done so poorly for a lot of the less 20 or 30 years. There is nowhere to go, but up and so I help with that. A lot of times also it is you know, how do we harness the word of mouth type stuff that is going on in a much more organic way. How do we do something that is a lot more experiential as opposed to stuff that fits nicely on a spreadsheet. And you know, pretty much if I did not think about it Jeremy, 80% of what I do is make people who like spreadsheets unhappy. (inaudible 7:35.7) because a lot of it does not fit nicely in a column, but then it shows up you know, the revenue does show up. I mean, I only have 2 measures in any kind of business project that work with people. I only have 2 measures, one is dollar signs and one subscribers you know. That is a pretty baseline kind of business to run in a world that still thinks that this is somehow good or useful you know. I check with my bank and they do not care what my klout score is. That is why I do not do a lot of social media stuff such as they were. I just need those tools to make business move forward. Jeremy Reeves: Okay, I got you. So you are going after the you know how to actually turn into sales and not just -- I totally agree you know, a lot of people are, Oh, I got you know, 300 likes or you know, 20,000 likes or whatever it is, like okay, well how many sales did you make you know. How many beliefs did you change you know, that are going to turn into sales, those kind of things. So tell me about your new book. I am kind of excited to hear about that. Chris Brogan: Yeah. One of several -- it is funny, as you were saying that, give me a sec, hmm.. I need to edit my bio. Jeremy Reeves: The video game book. Chris Brogan: So this idea it will probably morph a little bit. I am very (inaudible 8:46.1) in the video games. I play a lot on Xbox for my platform. I have no particular preference that is just (inaudible 8:52.3). I was a Halo guy, (inaudible 8:53.8) who had the platform. But in the process when I was coming from, what I was learning was, there is a lot of ways to see what it comes out in video games that you can then graft onto real life business pursuit you know. There is a lot of people in business that just kind of show up to work. There are trying to figure out how they are going to get their 3% every year. They are just you know, everyday is the same as the last day. So they do not work with this concept of objectives. They do not work with the concept that there are systems in scoring in place that they do not even normally see because work feels like an open world environment. Like if you are a sales guy, you know, all you are seeing is did I or didn’t I make more sales, but they are not taking of what if I give you 20 cold calls a day or whatever you know, cold call is everyone’s most hated thing. What if I made it 20 a day instead of whatever you are doing now, 2, 5, none. So that idea comes from video games, because in video games, there are things like bounties or objectives or you know, today you are going to get 5 kills with a shotgun or something. For me, it is so -- if you pull the shenanigans of video games into the real world, I still see that there is some really cool overlays that you can do that will make business work a lot better. And so I am always excited to try to extrapolate that kind of life lesson and advice. I also think that there are ways to make your own game. So that even if the game systems says, the way you win is to get you know, more tags than the other team or whatever it is, capture the flag more often, whatever it is. There are other ways for you to win because you can say, well, you know, I am not ever going to be the number 1 guy. I am just not that kind of a player. I am a good support guy or whatever it is. So then you start saying well, what if I did 7 of this or whatever you know. I think that there are so many ways that we can improve ourselves using the systems in the (inaudible 10:41.5) inherent in the video game that we do not even think about. Anything is boring with Pacman and Tetris, it has systems in it. And I think that if we talk about systems you and I some of us will fall asleep, but if we talk about video games then I can sort of sneak the broccoli inside the cake (inaudible 10:58.5) this is broccoli cake. Jeremy Reeves: Nice. And I actually wrote -- this is several years ago, but probably like 3 or 4 years ago, but I actually, if you have ever follow the launches of games. They are absolutely brilliant marketers in the way that they just -- they create such engaged fans and like, you cannot wait -- I know like there is a couple of games that I cannot wait to come out coming out in September and October right, and like I am so excited I am like sitting you know, I cannot wait until they come out and it is because of the way that they pre-launched their games and it is like -- a lot of times it is like a 6 to 9 or 12 month you know, it is like a little drip here and there and then they show and they do previous of the game and they have like, they will have discussions about it about what is going to be new and all that. So there is a lot to learn even from the way that they launch the games too you know and then once you get inside there is even more. Chris Brogan: Absolutely. Jeremy Reeves: If anybody likes video games like you know, the geeks that Chris and I are, definitely look at them and while you are playing, you know, you might as well pull some marketing insights from it you know. So if you have to you know, you have worked with all types of companies you know, small businesses, huge businesses, all that kind of thing, if there was -- if you are going into a business and you could look out like if there was 1 factor that helps people grow that it is like, okay, you are going to do X and that is your like, it is kind of like a guaranteed win, what would you look for in that kind of company whether it is -- and if you can do it, maybe it is different for the small and big companies, but you know, what are your thoughts on that? Chris Brogan: You know what, to me Jeremy, it is always the same, any size company and I think I might have stolen a little of this from the perspective of Richard Branson or rather when I write this book (inaudible 12:50.1) I had this realization that wow, this thought that I had that I thought it was wrong for thinking, that is what he says and you know, sometimes it happens where someone outside of us will verify or you know, validate us and will go, ahh.. I am (inaudible 13:06.4). So the idea is really simple. This is exactly what Branson said. Branson said, this can work on all scales you know, a business idea can work on all scales and that is why I stole. And so the idea is just to connect and serve and so you know, you see on the side of police car is to protect and serve. So I think you know, to connect and serve because I think that what is most missing in most businesses of all sides, little guy doing a lawn you know has his you know, little (inaudible 13:36.1) and he wants to mow more lawns all the way up to Viacom and Sony electronics USA. We fall behind the mechanics of systems. We fall behind the idea that you know, if I do this enough times in a row, I am going to expect this kind of scenario and when it does not work, we do not know what to blame so we blame the systems or we blame processes way outside of us or whatever you know, whatever (inaudible 14:00.8) guide is not working, the real (inaudible 14:03.7) about any diet is it works if it is the right diet for you, you know, because you apply, you have to do the work and so when it comes to this idea of connect and serve, service is the basis of all good business, all good business. 100% of business is based on service. I will say a really random example. I like watches from this company Shinola. They have a bunch of other business lines as well, but they started with watches in Detroit. So I got this watch, it is not a whole lot of money, it is like a $500 watch you know, I never going to wear this and someone go whoo.. (inaudible 14:38.2) But if people know the story, it is a story of sort of revitalizing Detroit and this company is American made. All the parts are American and like all the you know, good stuff about taking in a city that has been on its back feet and putting it back together again. This is so random. I twit yesterday, dear Shinola, I love you. That is all. They twit back. Dear Chris Brogan. We love you too. I did not expect much. I just wanted to say it because I was (inaudible 15:06.1) because I was looking at my watch which is strangely not in my wrist during the (inaudible 15:09.7). But you know, I love just that little piece of touch and that little piece of touch stretches me a lot further. My buddy Steve Garfield, he runs the stevegarfield.com. He said, I was travelling back to Portland, Maine. I was just up on a vacation with my fiancé and he said, oh, you got to go to this place. I think it is called the Slab it is a pizza place. He goes, “Man, I love it. I had a great time. I shot some photos. I had them up on my Facebook. The guy who rans it came over and said, (inaudible 15:36.6) on my Facebook page” or whatever. That is -- to me, the social media tools are (inaudible 15:41.1) is the fact that an owner can reach out to customer and validate his enthusiasm for a place and then turns that guy into a full on raging fan. So that works at huge companies as well as small companies you know. I had a problem with a regional pizza company around here because my son wanted desperately for me to order from there as many times as I have told him we have had horrible times in the past and he was like, no please, I really like their food and I am like, I do not care that you like it, it is just that, they never going to come to our hose. So against my better judgment. I call. I make the order. 40 or so minutes go by and then (inaudible 16:19.1) 30 and I call them. They say, yeah, we ran out of -- I forgot what it was like buffalo wings or something that we order. We ran out of them so we are going to call you back and ask you what you want as a dip. I say, well first up, it is 40 minutes. You are like, you are 10 minutes past when that food should be in my mouth, but second like you are going to call me -- again, regional pizza company who is like 100 of stores and advertises (inaudible 16:47.7) what a bunch of poop heads, right. So (inaudible 16:51.1) this story on stage forever. So, Jeremy, that is such a long answer, but I want the passion to show like I wanted to show that any size company can do the simple as be and connect with the people that it hopes to serve and to serve them. My needs are not met by this giant regional pizza company. The local guy across the street who makes far less superior pizza will actually bring it to the house for my kid. So that is how it is going to go. So I guess if you could (inaudible 17:20.0) then none of that is a tactic. It is just pure commitment. It is commitment to the people who are going to give you their money and it is commitment to say, I am going to keep being there for you like a bad 90’s Bon Jovi song and I am going to just keep delivering on the promise that I made to you and I think that it is such a fundamental to business Jeremy and so many people are failing on that and going after should I or should not I implement the content marketing platform. Jeremy Reeves: Yeah, yeah. I love it. Yeah, it is a brilliant words you know and it is very true you know what I mean. It is just the amount of caring that goes into a lot of businesses anymore it is just you know, subpar. It is too transactional you know what I mean versus actually caring about who you are serving in trying to help people you know and that is what business is all about you know. Chris Brogan: And you travel Jeremy? How many times -- do you have a bad airline experience? How many -- Jeremy Reeves: Every time. Chris Brogan: How many times does the hotel not the way you wish they would be. I mean, there is a whole system of experiences that you touch in your day or you can say to me, I am sure those people do not care about much about me. And I think that if I have made in my life work to keep helping companies figure out the way they implement that, that I will have a long career because so few companies are doing it. Jeremy Reeves: Yeah, yeah. It makes you stand out. Even if -- it is kind of just you know, being a good person if you just do the basic things that you know, apparently, parents used to teach, but they don’t anymore. You know, I am just being polite, being you know, curious, being on time you know, it is just it stands out just doing that. I mean, I think that should be like just the basic minimum threshold, but apparently, it is not anymore you know, and the same thing with business you know, everything that you just mentioned you know. Yeah, it is not rocket science. It is just the -- just do it. Chris Brogan: And you know, it does not always fit into a nice graphic or it does not always look great on a slide somewhere, but I think that, there are ways to implement it in day-to-day and I think that that is another thing that sets it apart from some of the advice that were being given out there Jeremy. Look at some of the other episodes of shows, not yours, but around the space and look at the sort of -- you just got to hustle. You just got to go for it you know. I have nothing against the word hustle. I just think that that is like saying you have got to have rubber tires on your car or it will not move anywhere. I think there is a lot more of having a car than -- and I think you need a really good engine. Jeremy Reeves: Yep. Absolutely. Well, hey, we are coming up on time here. So you know if anybody wants to reach out, what is the best way to get in touch with you to you know, work with you, to buy your books you know, which book would you recommend, I know you have a bunch you know. Let us know how to you know, how to get more Chris Brogan. Chris Brogan: Thank you. I just published a brand new book called Find Your Writing Voice. It came out a couple of days before you and I recorded this. The easiest way is either chrisbrogan.com or if that sounds hard to spell go to owner.media either way I can help you and connect in. I always tell people the same thing which is grab my newsletter because if you connect with my newsletter, if you feel like that makes sense to you and resonates with you then you like what I do and if you don’t you are going to not like anything I do, so do not bother. Jeremy Reeves: Yeah, yeah. It is a good point. Alright, well, hey, it was a pleasure having you on and I kind of e-meeting you here and you know, good luck with everything you are doing. Chris Brogan: We will do it face-to-face sometime Jeremy. Thank you so much.
Glenn discusses Using Online Video For Business with Videographer and video blogger Steve Garfield from Boston Media Makers.
A feisty year-end wrap up doubleheader! This is Part 1 of 2 with GigaOm writer and Attack of the Show staff writer Liz Miller, writer/producer Bernie Su, IAWTV Award nominee and writer/director Brett Register, and What's Trending CEO (also an IAWTV Award nominee) Damon Berger. Joining them is producer and Disney creative exec Zadi Diaz, and producer and Blip VP of Content Steve Woolf, all anchored by two-time Emmy nominee, writer/director Chris McCaleb. Timeline! 0:00 Intros! Shout outs to Cindy Register 14:00 Shout out to Steve Garfield, part of the old school New Mediacracy from '06-'07 15:30 First mention of The Process, a web video podcast that never was 17:00 Can you cancel your own show? 21:00 The rise of the 7-figure web series 22:00 The inevitable discussion about the term "web series" 23:45 Opening the door on "independent television" 25:00 LouisCK's self-distributed success 25:35 Chris tries to table the LouisCK discussion 29:30 Chris officially gives up trying to table the LouisCK discussion 30:40 Damon opens the conversation about the difference between people with audiences from mainstream media, and true independent web success stories 33:00 Zadi talks about cycles of relevancy 34:00 Liz wonders whether you now have to have more than a webcam to blow up; a Jenna Marbles discussion ensues 39:00 Talk moves to the demographics of web viewers and identifying a niche for success 42:20 Mass-media qualities in web video, and Bernie brings up the Zooey/JGL viral New Years video 43:50 Steve interrupts to get at the pizza and gets yelled at 47:00 First mention of Tim Street 47:40 Damon justifiably attacks Steve for his pop culture ignorance 49:15 Chris asks if YouTube can manufacture their own stars as part of their channels initiative 52:00 The Annoying Orange phenomenon 53:45 Liz tells a story from the set of iCarly about Fred from YouTube, and the conversation goes to the Fred phenomenon 55:45 Brett speaks for the first time since his intro 56:30 YouTube channel initiative and cosmic panda: will it work? 58:00 Chris tangents to Marc Zuckerberg killing animals 58:25 Chris gets back on track 1:02:50 Bernie feels that the new YouTube makes for a more genuine discovery experience 1:05:20 Chris wonders whether future YouTube stars will rise up the same way this generation has 1:06:00 Zadi is a fan of discovery through cultural value delivery 1:07:30 Will YouTube's investment in content affect their promotional choices? 1:12:00 Bernie talks about the risks about putting all your eggs in one basket 1:13:45 Liz worries about the future of the "nut shot" video 1:15:20 Weekends are now the biggest web video viewing days 1:16:30 Talking over-the-top TV set top boxes 1:18:25 Liz's Dad is a nerd 1:20:00 Damon tells a story about Google's struggles to market GoogleTV and attract studios and network content 1:23:00 Bernie wonders how many YouTube premium channels will get renewed 1:26:00 The inevitable discussion about ratings, or the lack thereof 1:29:00 Bernie tells a personal Nielsen story 1:34:00 Correlating music, movie, and TV industries in the digital age 1:37:00 Web series with billboards and bus ads 1:40:00 Do people who buy internet-connected TV's ever connect? Check out Part 2! Direct MP3 link
Steven Garfield, host of Steve Garfield.TV and Get Seen, interviews Christopher Penn, author of the new book Marketing White Belt, about book marketing and lots of other interesting stuff. Part 1 of the interview. Part 2 of the interview.
Mr. Steve Garfield stops in to PurpleCar Park to discuss his book, Get Seen: Online Video Secrets to Building Your Business. Steve is an “internet old-timer” who started doing video in way back in 2004, when there wasn’t user-generated video content on the web. We talk about how Steve got started with online video, some […]
Online video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets. Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more. For complete show notes and links from the episode, see Getting Seen with Online Video
SteveGarfield.comWidely considered one of the very first video bloggers, Steve is not only a web celebrity, but also an expert in all things Internet video. In this episode, we will be speaking to him about his start on the Internet, some of the tricks he's learned along the way, and his new book Get Seen.Visit Steve's Website
Online video guru Steve Garfield talks about his upcoming book "Get Seen! Online Video Secrets" and social media
Say yes to HOPE and no to negative talk. Topics: Guest Tim Street of French Maid TV. Read Tim Street's blogClosing music:Featuring: Obama '08 - Vote For Hope from MC Yogi ?http://vimeo.com/1891426? This show is an alternative to the negative talk on the radio.
Say yes to HOPE and no to negative talk. Topics: Guest Tim Street of French Maid TV. Read Tim Street's blogClosing music:Featuring: Obama '08 - Vote For Hope from MC Yogi ?http://vimeo.com/1891426? This show is an alternative to the negative talk on the radio.
Say yes to HOPE and no to negative talk. Today: Last night's debate and music of hope.This show is an alternative to the negative talk on the radio.Featuring Music by NUN:NUN "Hope" (mp3) from "Hope" (Substream)Buy at iTunes Music StoreStream from RhapsodyBuy at Amazon MP3
Say yes to HOPE and no to negative talk. Today: Last night's debate and music of hope.This show is an alternative to the negative talk on the radio.Featuring Music by NUN:NUN "Hope" (mp3) from "Hope" (Substream)Buy at iTunes Music StoreStream from RhapsodyBuy at Amazon MP3
Say yes to HOPE and no to negative talk. Today: Tonight's debate, Kodak's new Zi6 HD camera and music of hope.This show is an alternative to the negative talk on the radio.Stacie Rose "Hope" (mp3) from "Shotgun Daisy" (Enchanted Records)Buy at CD BabyBuy at iTunes Music StoreBuy at Napster
Say yes to HOPE and no to negative talk. Today: Tonight's debate, Kodak's new Zi6 HD camera and music of hope.This show is an alternative to the negative talk on the radio.Stacie Rose "Hope" (mp3) from "Shotgun Daisy" (Enchanted Records)Buy at CD BabyBuy at iTunes Music StoreBuy at Napster
Rally around Barack Obama, the next President of the United States of America, and say no to negative talk.Join me LIVE from BOSTON for a REVOLUTION against negative talk.Featuring:Obama '08 - Vote For Hope from MC Yogi http://vimeo.com/1891426ANDNew England "Hope" (mp3) from "Explorer Suite" (Stoneworks)Buy at iTunes Music StoreStream from RhapsodyBuy at
Rally around Barack Obama, the next President of the United States of America, and say no to negative talk.Join me LIVE from BOSTON for a REVOLUTION against negative talk.Featuring:Obama '08 - Vote For Hope from MC Yogi http://vimeo.com/1891426ANDNew England "Hope" (mp3) from "Explorer Suite" (Stoneworks)Buy at iTunes Music StoreStream from RhapsodyBuy at
Rally around Barack Obama, the next President of the United States of America, and say no to negative talk.Join me LIVE from BOSTON for a REVOLUTION against negative talk.This show features:Red Animal War "Hope" (mp3) from "Breaking In An Angel" (Deep Elm)Buy at iTunes Music StoreStream from RhapsodyBuy at Amazon MP3
Rally around Barack Obama, the next President of the United States of America, and say no to negative talk.Join me LIVE from BOSTON for a REVOLUTION against negative talk.This show features:Red Animal War "Hope" (mp3) from "Breaking In An Angel" (Deep Elm)Buy at iTunes Music StoreStream from RhapsodyBuy at Amazon MP3
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Open Phone Lines. Talking about New Media Tools for Journalism, Pop Culture, Technology and Politics.
Writer and podcaster Jeff Cutler was one of the only Boston Media Makers without a device feeding him information from the Internet at our meeting on Sunday, August 3, 2008, at Doyle's Cafe in Jamaica Plain. It turns out his laptop was in the shop. This prompted him to lead a lively discussion among the 22 of us at the meeting about how much we depend on being connected at all times to the Internet. Jeff is a thoughtful guy who is on what he calls a one-year "Writing Sabbatical" during which he is aiming at a new phase of his career that will involve more commentary and opinion writing. He uses his podcast, "Bowl of Cheese" in an effective and unusual way as a supplement to his blog of the same name. All in all, Jeff Cutler is doing creative, original work in the new media space, and it's always good to connect with him, even when he's unplugged! I think you'll enjoy this profile of a writer from Hingham, Mass., who is using new media to full advantage. Music for my podcast is “Going to the Sun” composed and performed by Montana musicians Christine Dickinson, Janet Haarvig and Matthew Lyon. It’s from their excellent Glacier Journey CD .Photo of Jeff and me is by Steve Garfield of SteveGarfield.com . I’d love to hear your feedback on this topic or any other. You can leave a voice comment at 206-666-2713 or you can send me an email to PodChronicles@gmail.com or leave a comment here.NOTE: If you are a Kindle owner or merely intrigued, I hope you will check out my new weekly podcast, The Kindle Chronicles, uploaded each Friday. It's also available for free subscription at the iTunes Store.
World known Video Blogger Steve Garfield from http://www.stevegarfield.com gives the advice to follow the crowd while he waits at the airport.
Video evangelist Steve Garfield met me this morning at Sweet Finnish at 761 Centre Street, Jamaica Plain, where each month for the past two years he has hosted Boston Media Makers in a back room filled with fascinating media creators, artists, and gadget freaks who have a chance to meet and share enthusiasms and info. BMM meets the first Sunday of the month at 10 a.m. for two hours. In this interview, Steve remembers how he first got into blogging, then video blogging, a genre he pretty much invented, and now live mobile "storycasting." Steve shows how a playful, experimental, happy engagement with new technology can yield results far beyond a mere effort to "monetize" internet innovation. He does talk about the nuts and bolts of moving toward making a living in this space, as well as what he's learning right now about the new frontier of mobile live broadcasting. The music for my podcast is "Going to the Sun" composed and performed by Montana musicians Christine Dickinson, Janet Haarvig and Matthew Lyon, from their Glacier Journey CD.
Jeff Pulver hosted a social networking breakfast this morning at the S & S Restaurant and Deli in Cambridge, Mass. This podcast episode contains excerpts of conversations I recorded during the two-hour event. Included are Bryan Person, Israel Drori, Chris Brogan, Joyce Bettencourt, Michael Mikek, Oleg Puzyreff, Ian Carpenter, Steve Garfield, and Jeff Pulver. That much creativity in one room left me energized and glad for the chance for face-to-face time with people I find so intriguing when I encounter them on my computer screen. Many photos were taken and uploaded, mostly to Facebook, as well as some to Flickr.The music for my podcast is "Going to the Sun" composed and performed by Montana musicians Christine Dickinson, Janet Haarvig, and Matthew Lyon, from their Glacier Journey CD.
Zadi Diaz, Steve Garfield, and Steve Woolf on our weekly audio talkcast covering the world of new media. This week:Men accused of planting cartoon "bombs" for Adult Swim's "Aqua Teen Hunger Force" using guerilla marketing that went wrongAsk a Ninja's Deal with Federated MediaUPDATE: The numbers are going down -- ?Is Rocketboom also with Federated Media? (FM release)WAIT: Andrew Baron told us that Rocketboom has NOT signed any deal with FM.Hayden Black's HBO Online pilot: "Abigail's X-Rated Teen Vlog"Hayden's first show: Goodnight BurbankShout out to Jackson West of NewTeeVee.com, a good blog for developments in the world of online videoLisa Nova joins MadTVYouTube's revenue sharing announcementBloggers evaluating Windows Vista (We each received an HP Pavillion notebook PC, not an Acer Ferrarri, btw)SageTVThanks to Rick Rey for the SkypeOut suggestion Direct MP3 link
Join us for Coffee with Chou. This is Chou Chou's talk show where she is interviewing a few of the internet's key people and the hot hot celebrities of today! All things come full circle in this episode when Steve Garfield joins Chou for a chat about internet video and it's future. He is a video pioneer having been among the very first to exploit new video technologies available on the Web. He has his own show Vlog Soup among others, and is a contributor to Rocketboom. Steve's a very nice guy and an asset to online video. Grab a steaming mug of Java and join us.
Steve Garfield points his camera at his daily life: his basement, his wife, opening soup cans, his pants leg - get excited kids!
A parody of 1968 Roman Polanski psychological thriller Rosemary’s Baby. Special thanks to Patrick Delongchamp, Steve Garfield, Richard Hall, Bekah Havens, Charles Hope, Paul Knight, Monika Lyman, Mike Moon, Lisa Ours and The Right Reverend Chumley for their help. *”HAIL SATAN!” OUTTAKES NOW AVAILABLE*.
A parody of 1968 Roman Polanski psychological thriller Rosemary’s Baby. Special thanks to Patrick Delongchamp, Steve Garfield, Richard Hall, Bekah Havens, Charles Hope, Paul Knight, Monika Lyman, Mike Moon, Lisa Ours and The Right Reverend Chumley for their help. *”HAIL SATAN!” OUTTAKES NOW AVAILABLE*.
Mary Hodder and some others were in town David Weinberger invited some people over to his house to schmooze about saving the Internet and other topics. I walked around at one point and asked some of the people if they'd like to say something for a podcast. You'll hear Mary, Halley Suitt, Steve Garfield, Henry Jenkins, Rebecca McKinnon, Bob Frankston, and others. It's nearly a half hour long. Recorded: 2006-01-22 Length: 28:27, Size: 13.0MB