POPULARITY
Hosted by Veronica V Sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today's topic is: Don't Be The District That Forgets To Thank Your Teams◾What are recognition days?-Recognition days like bus driver appreciation, school library clerk day, teacher appreciation etc-Avoid end of the day panic posting by getting NSPRA's resource guide- all of them are listed inside◾Why recognition days?-Everyone likes to be recognized for the work they do-These designated days remind us how important it is to reach everyone in our system◾How to share?-Include the recognition days in your communication to parents and the board calendar-Put together a press release, don't just focus on social media-Have some cards preprinted or e-cards ready in advanceIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?◾Who your internal audience really is-Includes teachers, employees, custodians, administrators etc-They are your largest, most significant asset and the best tool you could use to network out into your community.◾How do they know what you value-How are you measuring if what you are doing is working?-Do you use that language in your social media and internal communication?◾Provide a roadmap-Gives your internal audience what they need to say and where to find resources-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc◾Celebrate the wins-Make sure you are recognizing all of the great work being done in the district-When employees feel seen and valued, they are more likely to be great ambassadors for the districtIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process.◾TRUST Process-All about the Superintendent-Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents◾Thought Partner Alliance-You must have a thought partner-There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way◾Ready for a thought partner-Be open to feedback/pushback, other ideas to consider, which helps you improve-The best leaders are open to feedback and ready to admit they don't always have the answers◾Unique-Have a personal brand, show your authenticity-Your brand follows you from district to district, not your district's brand◾Secure your message-Own your own expertise-Don't change WHO you are◾Timing your mark-Make sure there is a timeline-Have a personal brand, show your authenticityIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders.◾WIN Process-We all win with community buy-in and with strong, aligned culture-Culture must be nurtured◾Welcome-Launching your mark when you get started in a school district- does everyone know what you are about?-Consider all of the stakeholders you can bring in when new to the system◾Innovation-How are you being innovative?-Celebrate and brand the innovation happening in your schools◾Nurture-Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community-Include students as much as possible in social media and press releases- pictures go a long way-Provide a way for two-way communication (feedback), climate surveysIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.◾REACH Process-A toolkit/model you can use when you want to connect with your external audience-Includes community members, elected officials, business owners, state level and national level◾Relationships-You know who your target audience is, how they consume information and where on the website/social media they are clicking-2-way communication path◾Empathy-Systemic, intentional way of connecting with your audience-Understand the source of the pain◾Acute Support-Be ready to address something quickly if plans have to change suddenly-Policy changes, correcting errors◾Communication Plan-Aligned to our brand and guiding documents-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened◾Holistic Approach-Thought partnership outside of our district-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your systemIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? V
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Heartfelt Leadership: Supporting Staff Through the Holidays and Beyond.◾Acknowledge that there are seasonal stressors-Holidays can bring about a lot of mixed emotions, stress, and financial strain-In education, we are halfway through the school year and starting to feel exhausted- seasonal affective disorder can also impact staff and students this time of year◾Lead with sensitivity to all cultural beliefs-Some communities may not celebrate the same holidays we do or celebrate at different times-Practice inclusivity and include acknowledgement of other cultures' celebrations◾Empathy-driven leadership- how to show that you care-Some are born with a lot of natural empathy and some are not, that's ok, you can develop it-Create a safe space for communication and sharing ideas, make sure everyone feels safe◾Be flexible and supportive if someone needs to take time off-Support staff to find work-life balance and take time off if needed-Mental health is so important, we must give them safe spaces to express things they might be struggling with◾Promote self-care-Model self-care- drink water, remind others to drink water, model and encourage walking-Ideas: Positive affirmations, walking challenge, no meeting days, handwritten notes about what you are thankful for with staff◾Look ahead and set the tone for the new year-Set a positive tone for staff returning after the break, ask them about the fun things they did-Refocus and sit inside of gratitude-Share what you are doing with parents and encourage families to do the sameIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class.How do you know when it's time to update your Résumé?Résumé should be looked at and updated at least twice a year so you aren't scrambling to put it together if you need itRésumé essentials:Highlight your impact not just your experience, your achievements- let the data tell the storyMake sure to use action-oriented language (like led, innovative, increase etc)Focus on relevant skills that demonstrate your values and things you are passionate aboutCrafting a compelling cover letter:Address the districts' needs right off the bat, share research you have done on their needs and how you could help themHighlight your leadership philosophyDemonstrate emotional intelligenceInclude a call-to-action at the endPortfolio:Share a case study and initiatives that you were part of Showcase your communication styleInclude photos and quotes from stakeholdersIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All!Why coaching?-We need a safe space to reflect and accountability partners-We need to be preventing burnout and modeling for our staffWhat coaches are NOT:-Therapists, not clinically trained to deal with mental health or physiological issues but can be a good compliment to this therapy-Do not share attorney-client privilege, so be mindful of what that looks likeWhat coaches ARE:-Coaches give us a mirror which will help you see what your leadership looks like to others-Gives an opportunity in a reflective space to have conversations about mindsets-Provide safe, honest feedback for continuous mindset growthStrategic Thinking :-Coaches help you sharpen decision-making skills-They are willing to have conversations about navigating complex issues, playing devil's advocate to help you think through your response-A strong coach is your accountability partner If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school commu
Episode 40: Don't Be The District That Forgets to Thank Your Teams!Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today's topic is: Don't be the district that forgets to thank your teams?◾What are recognition days?-Recognition days like bus driver appreciation, school library clerk day, teacher appreciation etc-Avoid end of the day panic posting by getting NSPRA's resource guide- all of them are listed inside◾Why recognition days?-Everyone likes to be recognized for the work they do-These designated days remind us how important it is to reach everyone in our system◾How to share?-Include the recognition days in your communication to parents and the board calendar-Put together a press release, don't just focus on social media-Have some cards preprinted or e-cards ready in advanceIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.◾Internal audience-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.-Everyone needs to be on brand◾Messaging-Create a messaging guide and include the verbiage you are going to be using- have a brand guide-Everyone needs to know where to go to get it◾Purpose-Why are you putting this all together, hone in on your processes-What's trending, what are people looking for when they come to your website◾Alignment-Everyone is using the same template-SOP's (standard operating procedures) in place for unprecedented times◾Collaboration-This is key-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well◾Technology-Technology is our friend-2-3 times a year, someone with a lot of expertise show staff how to use technology toolsIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes.◾Impact-You internal audience is your biggest group of people who can tell your story well (staff- teachers, paraprofessionals, etc)-Look at the blueprint for communication and messaging-Does everyone know what our strategic plan looks like?◾Reach-External audiences- make sure you know who your target audience is-Understand how your external audience communicates with your district and where they go for information-Consistency is key◾Trust-How to connect with thought partners-Make sure everyone is using the right kind of content at the right time of year-Timing leadership messages is really important◾Win-All about bringing people in for success and creating a welcoming, winning environment-We talk about how important it is to create and foster a culture-This is where we make sure people feel welcome and part of the teamIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.-The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.-Crafting Engaging Content -Know Your Audience-Content Variety-Visual Appeal-Consistency-Interactive Elements-Best Practices for Distribution and Feedback -Distribution Channels-Feedback Mechanisms-Analytics-Success StoryEngaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out. *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?◾Who your internal audience really is-Includes teachers, employees, custodians, administrators etc-They are your largest, most significant asset and the best tool you could use to network out into your community.◾How do they know what you value-How are you measuring if what you are doing is working?-Do you use that language in your social media and internal communication?◾Provide a roadmap-Gives your internal audience what they need to say and where to find resources-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc◾Celebrate the wins-Make sure you are recognizing all of the great work being done in the district-When employees feel seen and valued, they are more likely to be great ambassadors for the districtIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process.◾TRUST Process-All about the Superintendent-Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents◾Thought Partner Alliance-You must have a thought partner-There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way◾Ready for a thought partner-Be open to feedback/pushback, other ideas to consider, which helps you improve-The best leaders are open to feedback and ready to admit they don't always have the answers◾Unique-Have a personal brand, show your authenticity-Your brand follows you from district to district, not your district's brand◾Secure your message-Own your own expertise-Don't change WHO you are◾Timing your mark-Make sure there is a timeline-Have a personal brand, show your authenticityIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders.◾WIN Process-We all win with community buy-in and with strong, aligned culture-Culture must be nurtured◾Welcome-Launching your mark when you get started in a school district- does everyone know what you are about?-Consider all of the stakeholders you can bring in when new to the system◾Innovation-How are you being innovative?-Celebrate and brand the innovation happening in your schools◾Nurture-Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community-Include students as much as possible in social media and press releases- pictures go a long way-Provide a way for two-way communication (feedback), climate surveysIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.◾REACH Process-A toolkit/model you can use when you want to connect with your external audience-Includes community members, elected officials, business owners, state level and national level◾Relationships-You know who your target audience is, how they consume information and where on the website/social media they are clicking-2-way communication path◾Empathy-Systemic, intentional way of connecting with your audience-Understand the source of the pain◾Acute Support-Be ready to address something quickly if plans have to change suddenly-Policy changes, correcting errors◾Communication Plan-Aligned to our brand and guiding documents-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened◾Holistic Approach-Thought partnership outside of our district-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your systemIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:&
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.◾Internal audience-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.-Everyone needs to be on brand◾Messaging-Create a messaging guide and include the verbiage you are going to be using- have a brand guide-Everyone needs to know where to go to get it◾Purpose-Why are you putting this all together, hone in on your processes-What's trending, what are people looking for when they come to your website◾Alignment-Everyone is using the same template-SOP's (standard operating procedures) in place for unprecedented times◾Collaboration-This is key-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well◾Technology-Technology is our friend-2-3 times a year, someone with a lot of expertise show staff how to use technology toolsIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes.◾Impact-You internal audience is your biggest group of people who can tell your story well (staff- teachers, paraprofessionals, etc)-Look at the blueprint for communication and messaging-Does everyone know what our strategic plan looks like?◾Reach-External audiences- make sure you know who your target audience is-Understand how your external audience communicates with your district and where they go for information-Consistency is key◾Trust-How to connect with thought partners-Make sure everyone is using the right kind of content at the right time of year-Timing leadership messages is really important◾Win-All about bringing people in for success and creating a welcoming, winning environment-We talk about how important it is to create and foster a culture-This is where we make sure people feel welcome and part of the teamIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing What Makes A Great Back To School Media Pitch. Getting ready for back to school is the perfect time to invite the media in, and having your school media pitch ready is appreciated.Interview preparation-When we think about the first day of school, people don't always think about what it takes to get ready to go, invite the media in to see the process and drop in data points of how many schools that staff supports.Interviewees ready to go-Have names ready to go and permission in place of people you want media to talk to-Invite media for convocation or new teacher training-Share about new teachers that have come from within your school systemVisuals and Data-Visuals and data make the reporter's story more robustEmotion-Celebrate your long term staff, school bus drivers and crossing guards and share their storiesThe first few days of school are hectic but if you can manage to sprinkle in some positive media, it is a great thing to do. As you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing: It's Back To School Time – What's Your Comm Strategy?Tell them what to expect -Include your stakeholders (external audience) and parents (internal audience). -How will you be communicating to them- explain how you will communicate emergencies and non emergencies-Make sure their contact info is updated-Share where to find info that has been shared previously (in an archive)Tell them where to go to get it -Make sure it's crystal clear where certain information will be shared and how-Make sure your website and social media stay updated with links and infoFeedback loops-Make sure you do what you say you are going to do-Let them know how you use their feedback, earn trust, not erode trustExceeding their expectations-Give the baseline of what to expect, meet those expectations and then take it up one degree by exceeding those expectations-Bonus content- Add a video to the post or go live and reward the community for tuning in with a call to action at the end to help you measure engagementAs you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and st
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.-The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.-Crafting Engaging Content -Know Your Audience-Content Variety-Visual Appeal-Consistency-Interactive Elements-Best Practices for Distribution and Feedback -Distribution Channels-Feedback Mechanisms-Analytics-Success StoryEngaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out. *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership.The Importance of Crisis CommunicationIn the unpredictable world of education, being prepared for crises is non-negotiable. Effective crisis communication can mean the difference between chaos and calm, misinformation and clarity in the school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.Developing a Crisis Communication PlanIdentify Crisis TeamDefine ScenariosCommunication ChannelsKey MessagesTraining and DrillsBest Practices in Crisis CommunicationTransparencyTimelinessEmpathyConsistencyPost-Crisis EvaluationSuccess StoryRemember that effective crisis communication is a blend of preparation, clarity, and empathy. If you found this episode helpful, share it with your fellow educators. And for any questions or topics you'd like us to cover, feel free to reach out.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message?Hone in on your message-Summer is one of the best times to look at your strategic plan-For the bulk of summer, we are not in the work with the students so this is a great time to have conversations about the message-Have your inclement weather messages ready to go, as well as parent phone numbers updated-Implement a content calendar to spread your message and reinforce it across the yearBatch your content-Take two days and create your content for the year, such as inclement weather, buses running late, etc-Summer is a great time to batch those messages to make sure parent and student info is updated in the system-Have your yearbook and graduation messages ready to go with visuals as much as you canInvest in building your culture and climate-Use the summer to get a little TLC to building your culture and climate-Thread what you are doing during the summer throughout the year-Share snippets of the learning you did over the summer with the communityIf you are looking for a facilitator for this or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about being New To The C-Suite? How Are You Showing Up?Be Authentic-Not showing up authentically is one of the biggest mistakes we can make-Bring your authentic self to the table and share your perspectiveHave a personal brand-You show up authentically when you do the work to establish a brand for yourself-Have a strategic plan and outline for your visions and aspirations for your careerHave a track record to prove that you are all about what you say you are about-If you tell people you are going to get back to them, are you getting back to them?-Start showing up on social media, going live on Facebook, creating YouTube videos, submitting yourself for presentations at conferences, start a podcast just like this, start getting out there so that people know who you are and what you're about. If you are needing help with your personal branding, head to veronicavsopher.com to learn more about how I can help you. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Conquering Resistance: Tips for New K12 LeadersShow up authentically-When you are coming in, you are often given advice on how to show up for the team.-We use the advice we are given and use it as a roadmap instead of showing up with authenticity.-If you do best in the morning, schedule your meetings for that time. If mornings aren't great for you, choose a time that is.-Your team will adjust to your leadership style.-Check in with yourself regularly.Go slow to go fast-Look for trends and theme, come in and listen.-Take time to process and analyze what you hear from employees against data-Going too fast disrupts the system so much that it paralyzes everything.-That's not to say, changes cannot be made immediately, but if it's a culture issue, we need to include some of the previous leader's ways of doing things.Be vulnerable-Does not mean, tell your entire life story. Make connections but don't overshare.-Share stories that you can tie with how you were able to move on and improve the situation.If you are needing help with this, call me for one-on-one coaching or team building/retreat facilitation. I'm happy to help. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer.Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community.Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome Michelle Clark, APR, MBA, to Saturday Soundbites with Veronica V. Sopher!Michelle is currently the Associate Vice Chancellor, of Advancement Strategy and Administration at Texas Christian University. As a former communications professional, Michelle brings to her role some of the key skills and strategies that all professionals can use in their business to maximize their visibility strategy.In this episode, Michelle will share her process for digital transformation in the world of fundraising and communications; the relationship between communications and fundraising; the relationship between communications and team-building, creating culture, etc.; and the importance of data and analytics in effective communication and building relationships with stakeholders. This episode will provide you with so many nuggets to help you grow your reach, network and visibility strategy.
Veronica V. Sopher is an award-winning visibility strategist with more than 20 years of experience in public relations. She works with entrepreneurs who are ready to scale their brand with a visibility strategy to garner national media placement that legitimizes your brand.Follow her on social media:www.facebook.com/veronicavsopherwww.facebook.com/groups/mymwmwww.instagram.com/veronicavsopherhttp://linkedin.com/in/veronicavsopherWebsite:http://www.veronicavsopher.com----------------------------Discounts:Use offer code DVSW at Poddecks.com during checkout for 10% off your first order of the ultimate conversation starter!User offer code DREWVWORLD at check out to get 10% off your order Click the link ---> https://foursigmatic.com/?rfsn=5532918.b05280&discount=DREWVWORLD%20 Support the show (http://linktr.ee/Drewversustheworld)
In this episode, I interview Veronica V. Sopher, the Chief Communications Officer of Fort Bend Independent School District. Veronica and I will be having a wonderful conversation about the art of communication, especially what leaders need to consider when they lead meetings and be in public or events. In addition, we also talk about what parents need to consider when communicating with the district, the power of social media, and many more. We will discuss not only the art of relationships but also the art of communication. Let's dig in and learn more about becoming a better listener and connecting better across generations. [00:01 – 07:25] Opening Segment Let's welcome Veronica V. Sopher to the show The Flip 5! We take turns asking five GTKY questions [07:26 – 20:57] The Power of Non-Verbal Communication and Social Media Veronica shares a brief introduction about who she is and what is her current position The power and importance of Non-verbal communication Veronica talks about her experience in working on non-verbal communication with leaders The face leaking The role and guidance of dealing with Social Media for school leaders The responsibility to engage folks in a positive way Veronica talks about her experience in dealing with the breach of unwanted posts on the social media of educators or schools The support of the other staff in protecting one another The speed up communication on campus and a bigger reach because of social media [20:58 – 35:10] The Art of Communication Why sometimes kids have difficult times trusting adults today, compared to 20-30 years ago The ability to quickly question their information and verify it themselves Veronica shares some tips to consider when communicating with the school district and wanting to know more information Veronica talks about making your message so clear; it can not be misunderstood Have the core at the core Relationship and communication Veronica shares her opinion on building a community that is filled with an honest, open flow of communication and grace [ 35:11 – 39:27] Closing Segment Veronica shares her final words and a closing message I share my takeaways from this interview Veronica shares her experience in building trust and communication with the parents Final thoughts and words of advice Tweetable Quotes: “Non-verbal communication is probably more powerful than verbal communication.” – Veronica V. Sopher The district is starting to see how important communication is to the success of the district and the expectation of the parents.” – Veronica V. Sopher “Communication is part of building the relationship and the way to express it.” – Veronica V. Sopher Connect with Veronica via email to vsopher@hotmail.com. Visithttp://www.rclfirst.com/ ( www.Rclfirst.com) to join the Educator Circle Calls that happen three times a week! Join our https://bit.ly/3ixvP11 (Facebook Group) for more stories and communication about our work. Want a FREE download of 25 GTKY questions? Visithttp://www.rclfirst.com/ ( www.rclfirst.com) and sign up for our newsletter!
Welcome the amazing manifestor, Sherry Gideons to Saturday Soundbites with Veronica V. Sopher. As the best-selling author of "Mastering Ultimate Thinking, Steps for Transforming to a Powerful Life" and "1 Habit for Entrepreneurial Success", Sherry has become an expert at visibility strategy!Sherry has an active Facebook community and is a well respected life master consultant and spiritual mindset breakthrough specialists. She is also a transformational speaker and thought leader. Sherry uses podcasts, virtual summits and live events to share her brand, her expertise and to truly live her life's purpose. Join Sherry May 27-30th at the Dreambuilder's Summit - Manifest Your Destiny. She is one of the three amazing hosts of this phenomenal summit that has more than 45 speakers scheduled to share their expertise, with THREE of the speakers being featured on The Secret!Saturday Soundbites audience has access to 20% of the VIP All-Access Pass with this link only - https://the-dreambuilders-summit.heysummit.com/tickets/...Be sure to check out Sherry Gideons at: www.sherrygideons.comwww.thehighvibenation.comFacebook Fan Page: www.facebook.com/thehighvibenationFacebook Community: https://www.facebook.com/groups/thehighvibenationmovement"Supporting people who are ready to connect and create successful lives that align with their purpose, passion and next level of highest good." - Sherry GideonsFind out more about how I can help you grow at https://www.veronicavsopher.com/
Welcome Jena Bagley to Saturday Soundbites! Jena is an email marketing dynamo and she is going to offer insights into the magic of email marketing and how it can help you grow your visibility and increase your bottom line. Jena teaches entrepreneurs and creators how to quickly launch their email marketing strategy without the overwhelm. Through email marketing you can connect with your audience and drive them back to your podcast, blog, website or social platforms over and over again, keeping you top of mind. Trust me, Jena has some great tips and strategies to share on this episode of Saturday Soundbites.You can find out more about Veronica V. Sopher on my website at https://www.veronicavsopher.com/
Welcome, Leslie Rae, co-founder of The Best Life to Saturday Soundbites!Leslie and Veronica dig deep into the power of using a visibility strategy to connect with your audience and make meaningful relationships. Leslie shares her insights into how this can be the key to growing your business. Knowing your audience and how to reach them is not always as easy as some think. Leslie and her business partner have created a space for entrepreneurs and business owners to learn strategies and focus their efforts on attracting the RIGHT audience for them.You can find out more about Veronica V. Sopher on my website at https://www.veronicavsopher.com/
Welcome Brienne Hennessy to Saturday Soundbites. Brienne is a Vocal Empowerment Coach who helps women who require their voices to do their jobs to conquer vocal fatigue, elevate voice wellness & tune into their powerful inner voice to show up as their truest self, & optimize their potential of communicative influence in professional & personal realms.Brienne shares her journey as a speech pathologist and how it prepared her for a successful coaching career and voice over artist. In this episode she demonstrates with Veronica V. Sopher how to use the instrument of voice to its fullest potential to help you authentically connecting with others. She also shares exercises on keeping your voice healthy is an important part of self-care for any entrepreneur! You can learn more about working with Brienne at www.yourvocalvitality.com.Find me at https://www.veronicavsopher.com/
Calling entrepreneurs, business owners, working professionals. If this is you and you are ready to scale your business or legitimize your brand, then you're in the right place. You have found Saturday soundbites. I'm your host, Veronica V Sopher. And every week I bring to you nominal experts where we talk about visibility, strategy, public relations, marketing, advertising, personal branding, and how all those components tie together to help you scale your business.We talk about earned media, how to reach out to the media, how to get placed in media. I also bring you some great. Reporters that you can tap into. So make sure you tune in there and they talk about the types of stories that they're looking for and how to get your business featured. So make sure you join us Saturday, soundbites.com.We come together every week. We are ready to share with our community. We want everyone to be successful, and I know you are going to learn lots. Make sure you tune in Saturday soundbites.com and I look forward to connecting with you.
As a school communicator, you have to deal with all of this and much, much more… So if you’re looking for some veteran advice, you’ve come to the right place! IN THIS EPISODE, VERONICA EXPLAINS:Her journey into #SchoolPR, which started in Texas in 2003.How she leads a communications team of 12, which is responsible for 83 schools.Key strategies for passing a nearly $1 billion bond.Tips for dealing with a crisis in schools.SPECIAL GUESTVeronica V. SopherChief Communications Officer, Fort Bend ISD - TexasPresident-Elect of TSPRAFollow Veronica on Twitter: @vsopherSchool Website: https://www.fortbendisd.com/ Facebook: https://www.facebook.com/FortBendISD/ Twitter:https://twitter.com/fortbendisd Instagram: https://www.instagram.com/fortbend.isd/ YouTube: https://www.youtube.com/c/FortBendISDTX LinkedIn: https://www.linkedin.com/school/fort-bend-isd/ USEFUL INFORMATIONFind out more about TSPRA at tspra.orgWe chat about TikTok, but the school’s account is private. MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
In this episode, we talk to award-winning visibility strategist and PR expert Veronica V. Sopher. Veronica talks about the importance of PR to entrepreneurs and how to market your book. Veronica is an award-winning visibility strategist with more than 20 years professional experience in public relations.
© 2020-2025 Ivy Podcast Discovery LLC
