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How do you transform a collection of individual tools into a cohesive, AI-powered symphony? Vineeta Puranik (CPTO @ SmartBear) dissects the strategy behind evolving a product vision from point solutions to a unified multi-product ecosystem. We explore the critical architectural distinction between "AI bolt-on" and "AI native" strategies, frameworks for seamless M&A integration, and how to design for varying levels of customer AI readiness. Vineeta also discusses the shift to test “does it match intent”, using “jobs to be done” to drive solving entire workflows not just tool capabilities, and designing user experiences for both human personas and AI agents. ABOUT VINEETA PURANIKVineeta Puranik serves as Chief Product and Technology Officer (CPTO) at SmartBear, where she leads the company's global technology and product strategy to empower developers and enterprises worldwide. A seasoned technology executive with over two decades of experience, she combines strategic vision with hands-on leadership to drive innovation, growth, and operational excellence.At SmartBear, Vineeta oversees development, cloud engineers, AI, and architecture, and has been instrumental in scaling centers of excellence in India and Poland, launching the Developer Academy, and advancing the company's hub-based product strategy – Swagger suite for API capabilities, Test Hub, and Insight Hub. Recognized for her collaborative, people first leadership and commitment to inclusion, she was named a 2024 Women Worth Watching in STEM by Profiles in Diversity Journal. This episode is brought to you by Retool!What happens when your team can't keep up with internal tool requests? Teams start building their own, Shadow IT spreads across the org, and six months later you're untangling the mess…Retool gives teams a better way: governed, secure, and no cleanup required.Retool is the leading enterprise AppGen platform, powering how the world's most innovative companies build the tools that run their business. Over 10,000 organizations including Amazon, Stripe, Adobe, Brex, and Orangetheory Fitness use the platform to safely harness AI and their enterprise data to create governed, production-ready apps.Learn more at Retool.com/elc SHOW NOTES:SmartBear's evolution from individual tools to a connected ecosystem (3:34)The cultural shift toward vendor consolidation and avoiding context switching (5:39)Why "Jobs-to-be-Done" must drive the workflow, not just the tool capabilities (9:35)The shift in testing: Moving from "does it crash?" to "does it match intent?" in an AI world (14:26)The architectural difference between "AI Bolt-On" and "AI Native" products (20:44)The levels of autonomy: A framework for moving from manual control to autonomous testing (24:10)Designing for different customer personas: Addressing security, policy, and AI readiness (30:01)Rapid Fire Questions (32:50) LINKS AND RESOURCES Books MentionedOwn the Room: Discover Your Signature Voice to Master Your Leadership Presence by Amy Jen Su and Muriel Maignan Wilkins.The Leader You Want to Be: Five Essential Principles for Bringing Out Your Best Self--Every Day by Amy Jen Su.SmartBear Tools & ProductsSmartBear[**Reflect**](https://reflect.run/?utm_medium=referral&utm_source=smartbear.com&utm_campaign=prodnav&_gl=1*4gpwr4*_gcl_au*MTAzOTk0MjM2LjE3Njk0NjU4NTA.) – Mentioned as their "AI Native" product for autonomous testing.Zephyr Scale – Mentioned regarding the Atlassian ecosystem integration.[**QMetry**](https://www.qmetry.com/?_gl=1*1d5sv56*_gcl_au*MTAzOTk0MjM2LjE3Njk0NjU4NTA.) – Recently acquired test management product.[**Swagger**](https://swagger.io/product/?_gl=1*gtu348*_gcl_au*MTAzOTk0MjM2LjE3Njk0NjU4NTA.) – Mentioned as the suite for API design and compliance. This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In "The Lead" Jason talks about the latest news over ICE's operations in MN... St. Paul Schools have cancelled some classes... and the DNR is considering cutting the walleye limit. Then he goes "In Depth" with some clips with Vineeta's interview with Sen. Tina Smith and Chad's interview with Rep. Lisa Demuth
Goes until 7pm tonight! Details on the WCCO Morning News with Rena in for Vineeta
Steve Thomson sits in for Henry Lake and breaks down both the big games for Rena who was in for Vineeta.
Marcus Fuller from STRIB VARSITY talked with Vineeta on The WCCO Morning News.
They are red hot since last week's big trade for Quinn Hughes. Will they add more to the roster in the next few months? A discussion on that plus the Thunder and Wolves meeting tonight in Minneapolis. Henry Lake and Vineeta discuss it all on the WCCO Morning News.
Questions that only the panelists for the Capitol Clash can answer! Former Senate Majority Leader Amy Frederickson and former Democratic Representative and Senator, Jeff Hayden talked with Vineeta on The WCCO Morning News.
The President made an unusual address to the nation on Thursday. How did it go? Some thoughts from Blois Olson and Vineeta Sawkar on the WCCO Morning News. Photo- Doug Mills - Pool/Getty Images
The 2nd District representative discussed the Presidential address, her race for U.S. Senate and the latest on the Health Care in Congress. All on The WCCO Morning News with Vineeta
Head Coach Matt Walker joined Vineeta to discuss Saturday's Semifinal matchup with Johns Hopkins at home in the elements! Plus, listen to the thing that has made him ultra famous among fellow coaches! Good luck coach Walker and the Falcons!
Theater, music, so much do at Chanhassen DT. Artistic Director Tamara Kangas Erickson discussed it all with Vineeta on The WCCO Morning News on Thursday.
Groundbreaking will be a few years away, but the building and adjacent arena will be something to behold says Minnesota Hockey legend Natalie Darwitz. She is the new President and CEO Natalie Darwitz, who talked with Vineeta on The WCCO Morning News.
The 1970's musical is back with it's unique take on The Wizard of Oz. Listen to how cast members look back 50 years with so much reverence to the original show. Two cast members talked with Vineeta on The WCCO Morning news
People are even getting bored with Amy Klobuchar according to a new KSTP TV Poll. Chief Political Reporter at KSTP TV, Tom Hauser, joined Vineeta on The WCCO Morning News to break down some of the latest polling numbers.
With nearly 200,000 snowbirds in the area, it's a good bet there will be a lot of maroon and gold in the crowd for the RATE BOWL. University of Minnesota Associate Athletic Director Mike Wierzbicki took time out on Wednesday to update Vineeta on what fans can expect if they head to Arizona.
University of Minnesota Men's Hockey Coach Bob Motzko is also serving as the head coach for the Americans, who are training this week in Duluth, getting set for the tournament which kicks off next week in the Twin Cities. Coach Motzko joined Vineeta to discuss the tournament, the pageantry and what it will take to win in St. Paul. All on The WCCO Morning News.
We first got to know him five years ago, and he is still live streaming big events and his work has been very valuable. What keeps him going? He joined Vineeta on The WCCO Morning News for some Midweek Motivation!
The CEO of World Savvy is a powerful voice in the Somali community and he joined Vineeta today on The WCCO Morning News for this amazing segment!
Find out who could jump into the world of politics. Just part of today's Morning Take segment with Vineeta and Blois Olson on the WCCO Morning News.
Parties change, they evolve according to former Minnesota Governor Tim Pawlenty. He joined Vineeta to give the pulse of what Republicans of all stripes are saying right now about the current political state in Minnesota and across the country. Catch up with the conversation here!
Professor James Coleman from the University of Minnesota joined Vineeta on The WCCO Morning News with some more insight.
Welcome to Quinn Hughes who comes to the Wild in a blockbuster trade with Vancouver. Did the Wild do the right thing? Some analysis from the trade, and Hughes' first game on Sunday from Jess Myers from The Pioneer Press who talked with Vineeta on The WCCO Morning News Photo- David Berding/Getty Images
Afternoon drive joined the morning Show today as Jason DeRusha hopped on with Vineeta Sawkar and her WCCO Morning News program. Why did Jason choose to rent an apartment in St. Paul?
A preview from CBS Business Analyst Jill Schlesinger, who joined Vineeta on The WCCO Morning News.
Actually it was five wins for Minnesota teams as the Gopher Men's and Women's basketball teams also won on Sunday. Smile all around for Vineeta and Henry Lake, talking sports on the WCCO Morning News
J.J. McCarthy and the purple stun the Boys in Dallas. Dane Mizutani from the Pioneer Press was there, and he joined Vineeta from the airport on the WCCO Morning News. Photo-Stacy Revere/Getty Images
He grew up in Minnesota, played for the Gophers and North Stars, and also played in the World Juniors. What does he remember about that event and how excited is he to see the tournament in Minnesota? Klatt talked with Vineeta on The WCCO Morning News this week.
Cold and wind will make for dangerous conditions this weekend, so be careful if you are going outdoors at all sys WCCO TV Chief Meteorologist Chris Shaffer. He joined Vineeta on The WCCO Morning News for the chilly weather details on Friday.
Visit St. Paul's Jaime Lucke Hendrikson joined Vineeta for the latest news surrounding the upcoming World Juniors There will be a big celebration to ring in the New Year as well! Find out more on The WCCO Morning News.
Remember the name Jonathan Keiser! He is transitioning into a new role out St. Thomas and it's all about AI. Find out more by checking out his conversatino with Vineeta on The WCCO Morning News.
The 3rd District Rep joined Vineeta on The WCCO Morning News with an update from DC
The 3 time Stanley Cup champion is excited to have the event in the Twin Cities later this month! He joined Vineeta on The WCCO morning news!
The long running musical stops by the Ordway this month. Vineeta saw the show last night and talks with one of the stars today on The WCCO Morning News. Photo Christian Marquardt/Getty Images
He joined Vineeta to warm up Twins fans to the good news, on The WCCO Morning News!
Beth Ann Bovino, the Chief Economist from U.S. Bank, is in Minneapolis and joined Vineeta for a look at what is brewing later today with the Federal Reserve. All on The WCCO Morning News with Vineeta Sawkar.
This is the final Holiday Tour for the vocal group that visits the Pantages Theater this weekend. Tim Kasper from the group joined Vineeta to discuss their legacy and this weekend's shows in Minneapolis.
Susan Parriott is the CEO of the MN ND Chapter of the Alzheimer's Association. She joined Vineeta on The WCCO Morning News
Dan Hayes from The Athletic has this late breaking news from baseball's Winter Meetings in Orlando. Dan joined Vineeta on The WCCO Morning News with the exclusive.
Where and when will the latest round of snow fall in CCO Land? Find out from The Source! Chris Shaffer, Chief Meteorologist at WCCO TV. He joined Vineeta on The WCCO Morning News
Don't let this story die. Action is needed on gun legislation say the parents of the students there. Mounds View Mayor Zach Lindstrom is also advocating for this. He and Rose DeBoar joined Vineeta on Monday. Rose has 3 children there along with her husband, Matt, who is the Principal.
Find out what CBS Business Analyst Jill Schlesinger has to see about this months Open Market Committee meeting. She talked with Vineeta on The WCCO Morning News.
A week after being shutout in Seattle, they threw up a shutout of their own. Henry Lake and Vineeta recap a 31-0 Vikings win on Sunday. All on the WCCO Morning News. Photo y Ellen Schmidt/Getty Images
The official year end list with Vineeta and Jennifer Jones, Google Trends analyst. On The WCCO Morning News.
Too little too late for the Vikings, but they dominated Washington on Sunday to score a shutout win. 31-0. Dane Mizutani from the Pioneer Press was there and he joins Vineeta on The WCCO Morning News.
Rep Samakab Hussein, who is Somali, talked with Vineeta on The WCCO Morning News on Friday. Photo: Jamie Kelter Davis/Getty Images
Coming January 13, 2026 is her new book! "The Dance of Resilience: Transforming Lives and Staying Vibrant Through Partner Dance!" She joined Vineeta to discuss the book and to talk about the state of politics in Minnesota.
Are Mississippi and other southern states out performing Minnesota? Former Minnesota education Commissioner Mary Cathryn Ricker has done some digging and told Vineeta about it on the WCCO Morning News.
Ken Klee played in the NHL and the World Junior Championships in 1991. Thoughts on the tourney coming to St Paul, and a solid start to the year for the Minnesota Frost! Find out more with Vineeta on The WCCO Morning News
Mavericks Head Coach Todd Hoffner joined Vineeta to preview Saturday's matchup with top seeded Ferris State on Saturday. Plus thoughts on his former player Adam Thielen, who has left the Vikings for Aaron Rodgers and the Steelers.
Some may think it's not a good time to sell a home, but the Twin Cities doesn't follow normal trends, and things will pick up in just a few short months says our friend John Schuster. He joined Vineeta on The WCCO Morning News.