Podcasts about vitafoods europe

Las reservas de tren para viajar a Madrid se triplican con motivo de los conciertos de Taylor Swift, que se celebrarán los días 29 y 30 de mayo en el estadio Santiago Bernabeú, según un estudio interno realizado por la app de venta de billetes de tren y autobús, Trainline. El cambio climático podría estar cambiando las dinámicas tradicionales del turismo en España, provocando que un mayor número de turistas internacionales visiten el norte de España, con unas temperaturas más moderadas en verano, y que las llegadas en invierno crezcan a un ritmo mucho más rápido del habitual, según el Banco de España. Dos grandes ferias que atraen decenas de miles de delegados cambian Bruselas y Ginebra por Barcelona a partir de 2025. Se trata de Labelexpo (40.000 visitantes) y Vitafoods Europe (25.000 visitantes). Por otra parte, el director del Barcelona Convention Bureau (BCB), Christoph Tessmar, ha recibido el Premio Paul Flackett IMEX Academy, uno de los reconocimientos internacionales más importantes del segmento MICE. El gobierno Balear ha anunciado nuevas ayudas para el sector turístico por más de 13,6 millones de euros. Según informa FI Group, estas ayudas se destinan a proyectos de economía circular, eficiencia energética, gestión del agua, ciclo agroalimentario y transformación digital. Barcelona acogerá hasta 100.000 visitantes diarios durante la regata final de la Copa del América de vela prevista para la última quincena de octubre, según cálculos de la organización. Además, el puerto de la ciudad acogerá durante esas fechas a hasta 3.000 barcos que querrán ver la competición desde el mar. La liberalización del transporte ferroviario de viajeros en España generó un impacto positivo de 578 millones de euros en 2023. Según un informe reciente, los consumidores ahorraron 343 millones gracias a la competencia entre compañías. Además, los pasajeros de alta velocidad superaron los 31 millones, 10 millones más que en 2019, y la cuota del tren frente al avión fue del 85% en los corredores con competencia.

FoodBev Media's Phoebe Fraser rounds up this week's food and beverage news, including: Vitafoods Europe to move to Barcelona from 2025; EU cracks down on carbon neutral claims; JBS begins work on Brazil's first cultivated protein R&D centre; and more. 

Insights on some of the topics discussed at Vitafoods Europe 2022 hybrid event. This May, Vitafoods Insights dived into some key topics covered at Vitafoods Europe 2022 including market overview, trends, mental wellness and wellbeing, sustainability, gender equality, among many others, some of which we explored in more depth.   Tune in to hear more about: ·       Market updates, status and sectors with greatest potential for growth ·       Mental health awareness month and its booming opportunities for the nutraceutical industry ·       European regulations – regulatory guidance for health claims around mental wellness products ·       How sustainability is driving the industry – a now must-have consideration for market success ·       How the industry can support women in nutra ·       + more Hyperlink sources: ·       https://womeninnutraceuticals.org/ (Women in Nutraceuticals organization) ·       https://www.youtube.com/channel/UC3nYL8SkxrWYH0wGuhb8zWA (Vitafoods YouTube Channel) Featured voices: ·       Eric Pierce, VP of Business Insights at https://www.informamarkets.com/en/home.html (Informa Markets) & https://store.newhope.com/ (Nutrition Business Journal) ·       Isabella Davis, Senior Project Manager & Research Associate at https://www.nutritionbusinessadvisors.com/ (Nutrition Business Advisors) ·       Jennifer Cooper, President at https://alternativelabs.com/ (Alternative Laboratories) ·       Martin Oxley, Managing Director at https://www.buzzback.com/ (Buzzback) ·       Nicolas Carbonnelle, Partner at https://www.twobirds.com/ (Bird) https://www.twobirds.com/ (& Bird) ·       Steve French, Chief Operating Officer at the https://www.nmisolutions.com/ (Natural) https://www.nmisolutions.com/ (Marketing Institute) ·       Joao Brites, Director of Growth & Innovation at https://howgood.com/ (HowGood) ·       Heather Granato, VP of content at https://www.vitafoodsglobal.com/en/home.html (Vitafoods) ·       Asma Ishaq, CEO at https://www.modere.com/ (Modere) ·       Julia Wiebe, Managing Director at https://www.red-otc.com/home/ (RED) https://www.red-otc.com/home/ (OTC) ·       Inger Aukrust, Co-founder and VP of R&D and Chemistry at https://www.kappabio.com/ (Kappa) https://www.kappabio.com/ (Bioscience) ·       Sybille Buchwald-Werner, Co-founder and managing director at https://vitalsolutions.biz/ (Vital Solutions) ·       Jan Mills, CEO at https://artemis-nutraceuticals.com/ (Artemis International) ·       Dean Mosca CEO at Things of That Nature ·       Lorna Vanderhaeghe, VP of Marketing and Innovation at Things of That Nature ·       Thomas Hafner, Founder and Chairman at https://www.linkedin.com/company/zaluvida-corporate/about/ (Zaluvida Ventures) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com)     To learn more about sponsorships...

Diving into Sports Nutrition, exploring the market trends and innovations. Previewing what you can expect from our upcoming Vitafoods Europe event in May, discussing CBD, and reflecting on Earth Day. In April, we will take a dive into Sports Nutrition, our thematic topic for April, to explore what the market forecast is and where there have been innovations and opportunities for growth. We will then give a preview of what you can expect to see from our upcoming Vitafoods Europe event from May the 2nd digitally, and in Geneva from May 10th through to the 13th. We will once again look at CBD, and what has been happening in the space in the last month. Finally, we will feature an important day in April, Earth Day which will conclude our highlights and provide insight into why these topics are critical to understand for the nutraceutical industry. Tune in to hear more about: The Sports Nutrition landscape Top innovations and room for growth in the ‘active' nutrition space New findings in the timing of consuming protein in fasted conditions All things Vitafoods Europe, from dates to who is speaking The use of CBD in elite sports and the anti-doping perspective Market opportunities and challenges for CBD European Commission's stance on THC in foodstuffs Earth Day in the nutraceutical industry Featured voices: Natalia Rocha, Content & Conference Manager at https://www.vitafoodsinsights.com/cbd/cannabinoids-and-future-market-opportunities-podcast (Vitafoods) Dr Binu, Chief Innovation Officer at https://arjunanatural.com/ (Arjuna Natural) Tony Gay, Head of Technical Sales & NPD at https://www.prinovaglobal.com/ (Prinova Europe Limited) Andreas Petrik, Director of Category Marketing at https://www.adm.com/ (ADM) Aine Hallihan, Director of Innovation at https://www.carbery.com/ (Carbery) Heather Granato, Vice President of Content at https://www.vitafoodsinsights.com/cbd/cannabinoids-and-future-market-opportunities-podcast (Vitafoods) Terence O'Rorke, Vice-Chair for the https://www.essna.com/ (European Specialist Sports Nutrition Alliance (ESSNA)) and Business Development Manager EMEA / APAC at the https://www.lgcgroup.com/ (LGC group) Hyperlink sources:  https://www.vitafoods.eu.com/en/home.html (Vitafoods Europe 2022) – event details https://www.vitafoodsinsights.com/sports-nutrition/sports-nutrition-market-developments-and-opportunities-podcast (Sports nutrition market developments and opportunities) – podcast https://www.vitafoodsinsights.com/sports-nutrition/top-trends-sports-nutrition-plant-based-low-sugar (Top trends in sports nutrition, from plant-based to low sugar) – article https://www.vitafoodsinsights.com/market-trends/evolution-sports-active-nutrition (The evolution from ‘Sports' to ‘Active' nutrition) – article https://www.vitafoodsinsights.com/sports-nutrition/protein-pre-exercise-time-right (Protein pre-exercise: The time is right) – article  https://www.vitafoodsinsights.com/cbd/cannabidiol-market-opportunity-market-challenge-report (Cannabidiol: Market opportunity, market challenge) – report https://www.vitafoodsinsights.com/cbd/cbd-and-elite-sports-what-are-challenges-podcast (CBD and elite sports: What are the challenges?) – podcast  https://www.vitafoodsinsights.com/cbd/ec-moves-portend-major-leaps-thc-levels-food (EC moves portend major leaps for THC levels in food) – article https://www.earthday.org/ (Earth Day) – webpage https://www.vitafoodsinsights.com/sustainability-and-transparency/nutraceutical-industry-invests-earth-day (Earth Day) – article If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/...

Insights on some of the topics discussed at Vitafoods Europe 2021 hybrid event. In October, Vitafoods Insights dived into some topics covered at https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021 hybrid event), where we covered a range of topics including gut health, personalised nutrition, women in nutra, pharma and nutra, sustainability, healthy ageing, brand leadership positioning, regulatory considerations among many others, some of which we explored in more depth. Tune in to hear more about: Gut and digestive health—important considerations, innovations and the evolution of the industry Women in nutra—how can we ensure the nutraceutical industry offers flexibility, support and embraces women at work and their career development  Women participants in research and clinical trials— what is the current gap and needs?  Sustainability—how can the industry make better decisions? What are the opportunities available for the industry to become more actively engaged in sustainable practices? The issue of obesity— tackling obesity through collective action European regulations—regulatory guidance for nutraceutical brands, including tips on how to use the term ‘probiotics' Feature voices: Nathan Gray, Director of Nutraceutic Jennifer Cooper, CSO of LPS Health Science Graham Robinson, Research Executive at Giract Heather Granato, VP of content at Vitafoods  Dr. Louise Burke, Chair of Sports Nutrition, Mary MacKillop Institute for Health Research, at the Australian Catholic University Daniel Baertschi, Food and Agriculture Sector Lead at Quantis Christina Dhillon, Senior Technical Specialist at GAIN Vanessa Mayneris, Founder at Little Big Collective Paul Gately, Professor of Exercise and Obesity at Leeds Beckett University Prof. Hans Verhagen, Consultant at Food Safety & Nutrition Consultancy Anja Derijck, Regulatory Affairs Associate at Food Compliance If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.       For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)

Insights on brand communication strategies, go-to-market guidance, social responsibility and more. In September, Vitafoods Insights explored topics including brand marketing communications in the post-COVID landscape, tips on go-to-market strategies and partnering with manufacturers, and guidance on developing a comprehensive sustainability strategy. Catch up on what you might have missed this past month: New https://www.vitafoodsinsights.com/market-trends/four-ways-covid-19-driving-trends-consumer-nutrition (research) on how the COVID-19 pandemic impacted consumers' interest in health and wellness products Understanding https://www.vitafoodsinsights.com/business-operations/discover-value-corpsumer-communications (‘corpsumer' communication), and https://www.vitafoodsinsights.com/business-operations/understanding-corpsumer-communicationpodcast (tips to make it work) for your business Opportunities for https://www.vitafoodsinsights.com/market-trends/will-sportspeople-embrace-insect-protein-supplementation (insect protein) in product formulation Guidance on developing an effective https://www.vitafoodsinsights.com/reports/go-market-guide-report (go-to-market partnership) with a contract manufacturer, including questions to ask. Why private-public partnerships are the https://www.vitafoodsinsights.com/sustainability-and-transparency/better-health-and-nutrition-through-public-private-engagement (future to address malnutrition), and the integration of https://www.vitafoodsinsights.com/sustainability-and-transparency/malnutrition-and-nutraceutical-industrypodcast (social responsibility) into a sustainability initiative. If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)  https://www.vitafoods.eu.com/en/welcome.html (Learn more and register for free to attend the Vitafoods Europe 2021. )

Investigating how the nutraceutical industry can – and must – tackle the global issue of malnutrition.  The nutraceutical industry aims to provide more nutrition to more people, but worldwide 1 in 3 people in the world suffer from malnutrition. Ahead of her contribution to the sustainability panel discussion at Vitafoods Europe 2021, Christina Nyhus Dhillon, Senior Technical Specialist at the https://www.gainhealth.org/homepage (Global Alliance for Improved Nutrition,) explains why the nutraceutical industry must take responsibility for the nutrition of its supply chain in order to meet consumer demand, see a return on investment and tackle the problem of global hunger. Tune in to learn about:  The relationship between malnutrition and the nutraceutical industry How brand can promote the importance of a socially sustainable supply chain How businesses can employ transparency and certifications to testify to the sustainability of their products The business case for ensuring workforce nutrition How businesses can begin tackling malnutrition in their supply chain https://www.vitafoods.eu.com/en/welcome.html (Learn more and register for free to attend the Vitafoods Europe 2021. ) Guest: Christina Nyhus Dhillon, Senior Technical Specialist at the https://www.gainhealth.org/homepage (Global Alliance for Improved Nutrition (GAIN)) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) 

A walk through the concepts and values of Corpsumer communications— when traditional B2B thought leadership meets B2C consumer communications. As part of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021), Gillian Fish, CEO at The 6AM Agency will share her expertise on the topic of ‘Leveraging 'Corpsumer communication' for brand leadership'. Ahead of her presentation, she joined us and commented on:   The socio-cultural trends are impacting health and nutritional product categories in this pandemic era; and how these trends are influencing marketing and communications strategies for raw material and finished goods brands What is a ‘Corpsumer communication' strategy and how has it been influenced by thought leadership? And what are the foundational strategies and tactics for a successful Corpsumer communications strategy?   The tools brands need to get started with a Corpsumer communications approach ESOV and measurement metrics to assessROI For more information on the value of Corpsumer communications, check out Gillian's https://www.vitafoodsinsights.com/business-operations/discover-value-corpsumer-communications (article here). For further information, make sure to tune in for Gillian's keynote presentation as part of our Vitafoods Europe this September 27. https://www.vitafoods.eu.com/en/welcome.html (Learn more and register for free to attend the Vitafoods Europe 2021. )  Guest:  Gillian Fish, CEO at http://www.the6amagency.com.au/ (The 6AM Agency) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) 

Unpacking the developments driving forward a trusted supply chain. There's increasing buzz around transparency as consumers and supply chain stakeholders alike push for full disclosure of ingredient origins and product manufacturing. But the definition of transparency for food supplement brands, and importantly, what a ‘transparent' reality looks like for end consumers still requires some fine tuning.  New technologies are making it possible to turn transparency into reality, but will brands invest? As part of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021,) Len Monheit, CEO at Trust Transparency Center, will be delivering a presentation about the evolution of transparency within the industry, consumer data and understanding, and highlighting how companies can practically build transparency into their supply chain to connect science, business and consumer.  In this podcast, hear about:  How transparency is defined in the eyes of Trust Transparency Center The consumer expectation—from ingredient sourcing, to ethical manufacturing, to smallholder farmer welfare Unpacking the concepts of ‘supply chain redundancy' and ‘supply chain repatriation' Presentation overview ahead of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021) Interested in attending? Register for https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021) and discover Len Monheit's session on Friday 1 October 2021.  If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)  

For millennia, humans have been reliant on microorganisms for optimal health; it has only been in the recent past that we have understood the critical role of the microbiome. The gut microbiome in particular has been a target, with researchers looking at the potential to increase levels of beneficial organisms and support their function. In this Vitafoods Europe edition of the Vitafoods Insights podcast, Professor Alojz Bomba, head of the Institute of Experimental Medicine, Faculty of Medicine, at Pavol Jozef Safarik University in Kosice Slovakia, and president of the International Scientific Conference on Probiotics and Prebiotics, discusses how modulating the gut microbiome could optimize human health. Prof Bomba will be speaking at Vitafoods Europe as part of the “Fixing the gut” workshop in the Conference program; his talk, “Modulating the gut microbiota for improved health, disease prevention and treatment,” will take place at 10:30am on Wednesday 2 September.

Personalised Nutrition has the potential to have a profound impact on one's health and wellness. The industry has experienced continuous investment and technological innovation, and has become increasingly popular with consumers in recent years. In this Vitafoods Europe edition of the Vitafoods Insights Podcast, Philipp Shulte, founder and CEO of Baze, discusses the key drivers of the industry, touching upon the need for personalised nutrition, consumer expectations, scientific validation and what the evolution of the industry is going forwards.

Whether it's called hemp, cannabis, cannabinoids or just CBD, the category of ingredients derived from the Cannabis sativa plant has had an outsized impact on the nutraceutical and supplement industry in the past few years; understanding the dynamic shifts across the globe is critical to keeping abreast of how this could continue to affect businesses. In this Vitafoods Europe edition of the Vitafoods Insights Podcast, Grant Ferrier, founder of Nutrition Capital Network (NCN), discusses the fast-changing market—from product development to regulatory oversight—in North America, and what European companies can learn from these developments. Ferrier will be speaking at Vitafoods Europe as part of the CBD Day in the Conference program; his talk, “What can we learn from developments in North America? Review the CBD industry landscape in Canada and the US,” will kick off the event on Thursday 14 May at 10am. In this podcast, Ferrier and Informa's Heather Granato discuss: • How quickly the market for hemp, cannabis and cannabinoids (such as CBD) is growing globally, and what some of the common concerns are across geographies. • The different tactics being taken on a country basis in the United States and Canada, as well as the state-by-state approaches, and how these may impact the way these ingredients and products are treated across the EU and in individual member states. • Tips for brand marketers that are considering entering the CBD market, including the need for legal guidance and a way to assess risk tolerance. Learn more about CBD Day in the Vitafoods Europe conference by visiting https://www.vitafoods.eu.com/en/conference/agenda.html and reviewing the agenda for Thursday 14 May. Registration is now open for conference delegates and the Vitafoods Europe event. Got feedback? Email Heather at heather.granato@informa.com.

We explore changes in sports nutrition paradigms and advertising, the importance of health in athletes, athletic behaviour and the microbiome. We take a closer look at microbiome research to support athletes, and the relationship between nutrition and marginal gains when it comes to performance nutrition.  Ian Craig will be chairing the https://www.vitafoods.eu.com/en/conference/agenda.html (Performance and Sports Nutrition) summit at Vitafoods Europe, taking place 12-14 May 2020 in Geneva, with investigates how the nutraceutical industry fit into a holistic view of health for athletes. 

In today's podcast, the 99PGenZ team take a look at event marketing, and the role it plays in B2B business. What are the pros and cons of this channel, should your business attend or exhibit, and what are the best events to attend in the B2B calendar? We also talk to BDB Account Executive Camille, who attended Vitafoods Europe in May, to get her insight into what to expect from an exhibition, and why exactly they're so valued by B2B marketers worldwide. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/ Twitter: https://twitter.com/99PGenZ/

Another year of Vitafoods Europe success has come and gone. This year's show opened the doors to over 1,300 businesses and over 22,000 visitors. Each year reflects the industry's areas of growth, consumer interest and the direction of science and innovation. Charlotte Bastiaanse, editor at Vitafoods Insights, and Heather Granato, Vice President of Content, Health & Nutrition, delve into the top trends at Vitafoods Europe.

Charlotte Bastiaanse, associate editor for Vitafoods Insights, and Troy Norcross, CEO and co-founder of Blockchain Rookies, dive into what blockchain is and how the technology could support sustainability and transparency demands of the health and nutrition industry. Interested in this topic? Join us at https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2019) for the https://www.vitafoods.eu.com/en/education-programme.html (Education Programme) Summit detailshttps://www.vitafoods.eu.com/en/education-programme/sustainability-and-traceability-summit.html (Sustainability and Traceability: Making it Work for You)Tuesday 7 May, 10:00-13:00 Session detailsAchieving maximum traceability with blockchain: Outlining the opportunities for a more sustainable food industry Outlining the benefits of blockchain and providing real world examples    Determining if blockchain is the right solution for your sustainability and trackability efforts 

This week’s Dairy Dialog podcast is dedicated to the Vitafoods Europe 2019 event, coming up in Geneva, Switzerland, in less than two weeks.

This week’s Dairy Dialog podcast is dedicated to the Vitafoods Europe 2019 event, coming up in Geneva, Switzerland, in less than two weeks.

Charlotte Bastiaanse, editor of Vitafoods Insights, and Mike Hughes, head of research and insight at FMCG Gurus discuss how changing dietary habits are driving demand for alternative proteins, as well as highlight the key barriers and challenges for the protein market. Interested in this topic? Join us at https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2019) for the https://www.vitafoods.eu.com/en/education-programme.html (Education Programme) Summit detailshttps://www.vitafoods.eu.com/en/education-programme/alternative-proteins.html (Protein innovation: Consumers driving growth)Wednesday 8 May, 10:00-13:00Session detailsAlternative protein sources: current and future market trends within the food, drink and nutritional supplement space Outlining consumer attitudes and behaviours when it comes to alternative protein sources Understanding what key barriers and opportunities exist when it comes to positioning products around alternative protein sources   Identifying in which product categories alternative protein sources are most influential on consumption behaviour

Charlotte Bastiaanse, associate editor at Vitafoods Insights, and Jeff Hilton, partner and co-founder at BrandHive, discuss the evolution of the consumer and identify strategies for brands looking to keep up with the change. Interested in this topic? Join us at https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2019) for the https://www.vitafoods.eu.com/en/education-programme.html (Education Programme) Summit details https://www.vitafoods.eu.com/en/education-programme/closer-to-digital-consumers-insights-and-marketing-strategies.html (Closer to your digital consumers: Insights and marketing strategies) Thursday 9 May, 10:00-13:00 Session details Navigating the digital marketing landscape Evaluating how the omnichannel has changed how brands reach consumers Exploring why smart marketers are adopting a digital first communication strategy What are the benefits for brands in adopting a digital first model and what does this mean for brands?

At Vitafoods Europe 2018, we saw a real focus on industry responsibility and transparency: the importance of sustainability was highlighted on the Centre Stage, consumer education was discussed in the Education Programme and exhibitors up and down the exhibition hall were discussing industry responsibility to consumers and the issue of misinformation. With the myriad forms of information available to consumers nowadays, it can be difficult to parse through the noise and find ‘the truth in nutrition'. Misinformation, in particular, seems to be in abundance these days, as we see consumers becoming more interested in their health and swamped by the sheer volume of information out there. Heather Granato, VP Content at the Global Health and Nutrition Network, joins us live at Vitafoods Europe 2018 to discuss the issue of responsibility in communication and how the ultimate aim is to help consumers reach optimum health.

Making science accessible to everyone – from business partner to consumer – is crucial to both ensuring transparency and good communication between all parties. Golan Raz, Head of Global Health Division, Lycored, walks us through the Lycopedia, displayed at their stand at Vitafoods Europe 2018, and how this showcases the power of storytelling to educate the consumer and the industry at large. Golan explains how consumers are able to trust a company more when there's extensive storytelling and the company is transparent about its ingredients and practices and advocates for greater education across the industry.

Gummies, stick packs, tablets, capsules, beverages, chocolates, bars… We could go on and on. The point is there's myriad options to choose from and that's great! Consumers demand ever innovative delivery formats and are increasingly looking for ways to incorporate their supplementation in ways other than the traditional pill. Brian Appell, Market Development Manager, OmniActive Health Technologies, joins us live at Vitafoods Europe 2018 to discuss the delivery formats out there; unfortunately, for all our listeners, podcasts are entirely audio, so it's impossible for you to see the range Brian brought with him. We spend plenty of time describing and trying the different products to help you choose which delivery format would work best for your product.

Understanding market channels and how these relate to product development is crucial in determining a route-to-market strategy, but how many businesses would think about starting at the very end of the supply chain? Recorded live at Vitafoods Europe 2018, Debbie Wildrick, Chief Strategy Officer, Metabrandcorp, joins us to explain everything you need to focus on at the consumer end of the chain and debate the future of retail. If your company is looking at producing cold brew coffees, this is the podcast for you as Debbie details every step required in the ideal route-to-market strategy.

The health care industry is undergoing functional and structural changes from a 'fee-for-service' to 'value-based' services at a national level in various countries. This movement is currently experiencing renewed impetus as several food components are being employed as medicines, such as polyphenols, fibres, and probiotics. As Dr Dilip Ghosh, director of Nutriconnect, explains, it is sometimes difficult to distinguish between bioactive molecules termed 'drugs' and other substances classified as 'nutrients.' He advocates for the nutraceutical model to shift from the illness to the wellness domain, focusing on keeping people healthy, rather than looking after them when they're ill. Dilip Ghosh will be speaking on the Vitafoods Europe 2018 Education Programme on this topic.

Clinical studies show diets full of antioxidants are associated with significant decreases in the overall risk of various lifestyle diseases, including cardiovascular diseases and some cancers. But current research focuses solely on the low molecular weight (soluble) antioxidants, including vitamins C and E, phenolic compounds and carotenoids - it may surprise listeners to hear there is another type of antioxidant: macromolecular. These are polymeric phenolic compounds of polyphenols also found in fruits and vegetables and research is showing they have significant effects on health and wellness. Dr Jara Perez-Jiminez joins us from the Spanish National Research Council to discuss macromolecular antioxidants and why they've been so overlooked, and Dr Fulgencio Saura-Calixto will be speaking on the Vitafoods Europe 2018 Education Programme on the topic of antioxidants vs. polyphenols.

Vitafoods Europe 2012 is a good place to come face to face with business in Europe’s lucrative health and nutrition market, according to Chinese firms exhibiting in the China Pavilion.

The 15th instalment of Vitafoods Europe kicks off in Geneva on May 22 with portfolio director Chris Lee excited about a peer-review education programme featuring the father of nutraceuticals and an expo that will outsize all previous editions.