Podcasts about growth series

Welcome to Part 5 of our 2026 Med Spa Marketing and Growth Series. In this episode, we break down our top-performing Google Ads strategies and frameworks for med spas in 2026, including how to eliminate wasted ad spend, structure high-converting campaigns, and confidently scale with real ROI data.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, pulls back the curtain on exactly how we structure Google Ads for our med spa clients. This includes when Google should enter your growth strategy, how it differs from Meta ads, how to choose the right services to advertise, and how to build campaigns that attract bottom-of-funnel, high-intent patients instead of wasting budget on unqualified clicks.If you are running Google Ads but unsure whether your setup is truly optimized, or if you feel like you are spending money without clear ROI visibility, this episode gives you a tactical blueprint for improving performance in 2026.In this episode, we cover:✅ When med spas should prioritize Meta vs Google in the growth framework✅ Which services are ideal for Google Ads (and which are not)✅ Policy restrictions you must understand (PRP, approvals, compliance)✅ The anatomy of a high-performing Google ad✅ How responsive search ads actually work✅ Bottom-of-funnel keyword strategy using phrase and exact match✅ When broad match can work and when it wastes budget✅ How to build and use a negative keyword list✅ The landing page checklist that lowers CAC✅ Why conversion tracking is non-negotiable for ROI confidenceNeed help getting approved to run Botox ads? Email our team at support@medspamagicmarketing.comChapters:00:00 Introduction & Where Google Fits in the Growth Framework02:24 When to Prioritize Meta vs Google Ads04:03 What Services Work Best on Google (Brand vs Category Search)05:27 Policy Restrictions & Approval Requirements06:42 How Google Ads Are Displayed & Competitive Positioning09:06 Anatomy of a High-Performing Google Ad11:42 Bottom-of-Funnel Keyword Strategy (Phrase & Exact Match)14:36 Negative Keyword Lists & Eliminating Waste16:03 Landing Page Optimization Checklist20:15 Conversion Tracking, ROI & Ongoing OptimizationFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 4 of our 2026 Med Spa Marketing and Growth Series. In this episode, we tackle one of the biggest frustrations med spa owners face with advertising: the “bad leads” problem and how to fix it with smarter lead nurture and follow-up systems. If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, breaks down what is actually happening with Facebook and Google leads, why most leads do not convert right away, and how to build a follow-up process that increases booked appointments, improves show rates, and lowers your true customer acquisition cost without burning out your front desk team.This is the bridge between marketing and operations. If your ads are generating leads but your schedule is not filling the way it should, this episode shows you where the breakdown usually happens and how to fix it.In this episode, we cover:✅ Why 80 to 90 percent of Facebook leads do not convert and why that is normal✅ The difference between “bad leads” and leads that just need better nurturing✅ What to automate in lead follow-up and what should stay human✅ Why speed to lead dramatically impacts your close rate✅ The follow-up cadence that top-performing med spas use in the first 3 weeks✅ How SMS should be the backbone of your nurture strategy✅ How to continue the sales process after someone fills out a lead form✅ The framing mistake most med spas make with appointment confirmations✅ How friction in booking, calls, hours, and credit card capture affects CAC✅ The core lead metrics you must track to prove marketing ROIThis episode builds directly on the ad strategies from Part 3 and shows you how to turn more of those leads into real patients, revenue, and long-term growth. If you want your marketing to feel less like an expense and more like a predictable growth system, this part is essential.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleChapters:00:00 The “Bad Leads” Problem and Why Most Leads Do Not Convert03:00 Automation vs Human Follow-Up and Why Authenticity Matters05:20 The Follow-Up Cadence, SMS Strategy, and Speed to Lead07:50 How Conversion Rate Impacts Customer Acquisition Cost09:10 Lead Nurture Principles and Continuing the Sales Process11:50 Appointment Confirmation Framing and Improving Show Rates13:30 Booking Friction, Credit Cards, and Long-Term Nurture17:10 The Core Metrics You Must Track to Prove Marketing ROIFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 3B of our 2026 Med Spa Marketing & Growth Series.This episode builds directly on Part 3 and takes you inside the Meta Ads Manager to show exactly how we structure, build, and configure lead campaigns for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks step by step through the actual campaign setup behind our top-performing Facebook and Instagram ads. Instead of just discussing strategy, this video shows how campaigns are built inside the platform, including objective selection, budget control, audience structure, geographic targeting, and lead form setup.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why we use Lead Objective campaigns and on-platform forms✅ How budget structure affects patient acquisition pace✅ When to use “maximize leads” vs conversion lead optimization✅ Why most med spas should avoid over-layered interest targeting✅ How to think critically about geographic targeting and travel patterns✅ A simple pin-drop radius targeting strategy most advertisers miss✅ Gender and age targeting guidelines for med spa campaigns✅ The correct structure for ad copy and creative at the ad level✅ How to build low-friction lead forms that increase conversion rates✅ The required SMS disclaimer and contact field recommendationsIf you want to download the free audit and planning resources, visit: https://go.medspamagicmarketing.com/2026-freebiesBe sure to subscribe so you do not miss the next episode in the series, where we break down lead handling, automation, and solving the “bad leads” problem after the form is submitted.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 3 of our 2026 Med Spa Marketing and Growth Series. We are breaking down the exact Facebook and Instagram ad strategies, offers, and creative frameworks we use to consistently generate new patients for med spas across the country.If you want to download the free audit and planning resources, ⁠⁠visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, is joined by Lauren, our Lead Digital Marketing Specialist, to walk through the math, strategy, and creative behind high-performing med spa Meta ads. Together, they break down how to choose the right services to advertise, structure offers that lower acquisition costs, and evaluate results with confidence instead of guesswork.In this episode, we cover:✅ The services that perform best in Meta ads and the ones that usually do not✅ The Botox, Dysport, lip filler, and facial offers that consistently drive new patients✅ Customer acquisition cost and initial visit revenue benchmarks for 2026✅ Why some popular treatments struggle in social ads even if they are profitable in-practice✅ How to structure combo offers without hurting conversion✅ The graphic and ad copy framework that lowers cost per lead✅ Why provider photos, trust signals, and bold design matter more than most people think✅ How to think about “good vs maybe vs no-go” services for Facebook and Instagram adsWe also share creative testing insights, including how small changes in provider images and design can dramatically impact lead costs, and how to balance proven static ads with experimental video and reel content.This episode builds directly on the marketing math and prioritization framework from earlier in the series and gives you the tactical playbook for Phase 1 ad spend in 2026. Make sure to subscribe so you do not miss the next episode, where we will walk through campaign setup and show how these offers and frameworks are implemented inside an actual Meta ad account.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/scheduleChapters:00:00 Introduction and Why Meta Ads Come First01:18 The Math Behind Offers, CAC, and Patient Quality 05:45 Evergreen Offers and Targeting the “Ready to Buy” Patient09:36 The “Good” Services to Advertise on Meta (Botox, Dysport, Lip, Facial Combo) 13:51 The “Maybe” Services and When They Can Work (Body Sculpting, Weight Loss, Filler) 20:42 The “No-Go” Services for Meta Ads and Why the Math Fails 25:30 The Benchmarks Med Spas Should Expect From Meta Ads 27:15 Botox and Dysport Offer Structures That Convert 33:39 Lip Filler, Sculpting, Weight Loss, and Facial Offer Benchmarks 40:00 The Static Image Ad Creative Framework That Stops the ScrollFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 2 of our 2026 Med Spa Marketing & Growth Series.This episode dives into the marketing math every med spa owner needs to understand in order to make confident, profitable decisions around discounting, ROI, and budget prioritization. If you have ever felt uncertain about whether your marketing investment is actually working, or why certain offers, ads, or services scale better than others, this episode is designed to give you clarity.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down how core data points like offer attractiveness, customer acquisition cost, retention, and service mix are connected, and why optimizing the wrong metric can quietly limit growth.In this episode, we cover:✅ The real trade-offs behind discounting and why most advice is incomplete✅ How offer attractiveness directly impacts cost per patient✅ Why “butts in seats” is a dangerous metric when viewed in isolation✅ How to think about ROI for recurring services versus high-ticket treatments✅ Why retention is the compounding force behind long-term profitability✅ How to prioritize marketing spend based on your current revenue stageThis episode also introduces a practical framework for budget prioritization, outlining where med spas should focus their advertising dollars first and when it actually makes sense to expand into additional channels like Google Ads or SEO.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorIf you want to download the free audit and planning resources, ⁠visit:https://go.medspamagicmarketing.com/2026-freebiesBe sure to subscribe so you do not miss the next episode in the series, where we will continue breaking down the strategies, offers, and systems driving scalable med spa growth in 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 1B of our 2026 Med Spa Marketing & Growth Series.This episode expands on Part 1 and takes a practical look at branding, positioning, and pricing, and how these factors actually influence purchase decisions for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, explains why most med spas are competing on the same few levers and how to use branding, personality, and positioning to avoid racing to the bottom on price. Instead of treating branding as just logos and colors, this video breaks down how visuals, personality, reputation, and pricing work together to drive demand, trust, and long term growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why branding matters more than most med spas realize✅ How visuals and brand identity influence who you attract✅ The role personality and connection play in standing out✅ Why having a face of the brand builds trust faster✅ How passion for specific services attracts the right patients✅ The real relationship between reputation and pricing✅ When aggressive pricing works and when premium pricing is justified✅ What actually supports higher price points long termBe sure to subscribe so you do not miss the next episode in the series, where we continue breaking down the systems, strategies, and decisions driving scalable med spa growth in 2026.If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesChapters:00:00 Why Branding, Positioning, and Pricing Matter in 202601:18 How Med Spa Branding Actually Influences Demand02:54 Visual Identity and the Demographics You Attract04:54 Personality, Connection, and Trust in Marketing06:15 Building a Face of the Brand and a Supporting Cast07:09 How Passion for Services Attracts the Right Patients08:03 Reputation, Pricing, and Purchase Decisions09:21 When Aggressive Pricing Works and When It Doesn't10:21 What It Takes to Support Premium PricingFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to Part 1 of our 2026 Med Spa Marketing & Growth Series. This year's series is a complete refresh of the frameworks, strategies, and systems we've seen drive real, measurable growth for med spas in today's increasingly competitive landscape.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks through how patients actually choose a med spa and what you need in place to consistently win that decision.In this series, we break down:✅ How to position your med spa so prospects choose you over nearby competitors✅ The core marketing and growth frameworks we're using in 2026✅ What actually drives ROI and where most med spas misallocate marketing spend✅ How ads, offers, reputation, and patient experience work together✅ Why retention is the real growth multiplier in aestheticsThis episode introduces the foundational framework that everything else in the series builds on, including exposure, validation, and removing friction in the booking process. You'll also learn why great marketing cannot compensate for weak patient experience, and how reviews, pricing, and branding influence buying decisions more than most owners realize.Whether you're scaling an established med spa or tightening up your marketing strategy for the year ahead, this series is designed to give you clarity, direction, and a plan you can actually execute. Be sure to subscribe so you don't miss the next episode, where we break down pricing, discounting, and how those decisions directly impact new patient acquisition and long-term growth.If you want to download the free audit and planning resources referenced in this episode, visit: https://go.medspamagicmarketing.com/2026-freebiesChapters:00:00 Intro to the 2026 Med Spa Marketing Series02:45 What's Changed in Med Spa Marketing for 202604:40 Why Reviews and Patient Experience Matter More Than Ever08:30 How Clients Actually Choose a Med Spa11:15 The EVA Framework: Exposure, Validation, Affirmation15:20 Winning the Validation Process Against Competitors18:50 Pricing, Convenience, and Decision Tie-Breakers21:55 Removing Friction and Driving Bookings23:00 Action Items and What's Next in the SeriesFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're giving talks but not seeing leads or clients come from them, this episode will change how you think about speaking.I'm joined by our lead speaking coach, Diane Diaz, for part two of our series on integrating speaking into your marketing strategy. We're talking about how to approach your talks as a marketer — without turning them into sales pitches (because no one wants that).We break down:Why “teaching everything” actually hurts your resultsHow skipping the first part of your talk kills audience buy-inWhat audiences really want instead of more tips and tacticsHow to plant sales seeds naturally (without feeling salesy)Why emotional connection and storytelling are what drive conversionsI also walk you through our Signature Talk Canvas® framework and why the 3-act structure (Issue → Idea → Inspiration) works so well for lead generation talks and keynotes.Diane shares a real example of a recent speaking engagement where she signed three clients on the spot, plus practical tactics like using client stories, urgency, and even paper feedback forms to increase follow-up.If you want your talks to do more than just “go well” — and actually grow your business — this episode is for you.Listen to Part 1 of this series ("The Missing Piece of Your Marketing Strategy is a Signature Talk") if you haven't yet — they pair perfectly together.And if you're ready to work with us on creating or refining your signature talk, head to speakingyourbrand.com/contact/ to schedule a consultation and explore the best way for us to work together.Links:Show notes at https://www.speakingyourbrand.com/457/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 456: The Missing Piece of Your Marketing Strategy is a Signature TalkEpisode 449: Small Shifts That Make a Huge Difference in Your Presentation Impact & ResultsEpisode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden

If your marketing feels like it's working harder… but not necessarily working better, you're not imagining it.In this episode, I'm joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn't just “nice to have” - it's actually the foundation of an effective marketing strategy.We're seeing it everywhere: more content, more noise, more competition for attention. And yet, many women entrepreneurs and professionals are still treating their talks as an afterthought — something they dust off when a speaking opportunity pops up.That's a missed opportunity. Your signature talk is your marketing.In our conversation, Diane and I break down why public speaking accelerates the know-like-trust factor faster than almost any other marketing channel — and how a well-designed signature talk can do the heavy lifting for you.We talk about:Why speaking creates deeper trust than social media posts, emails, or even podcasts aloneHow a single lead-generation talk brought in multiple new clients the same day — without being salesyThe difference between passive marketing (scrolling, consuming) and active engagement (participating, resonating, deciding)Why audiences are more likely to trust you when they see other people responding to your message (hello, mirror neurons)What a signature talk really is (hint: it's not just one rigid presentation you give foreverAs you listen, I want you to start thinking about:What problem do you really solve for your clients?What does your audience think is holding them back — and what do you see that they don't yet?Where might you be sharing information… when what your audience needs is leadership, perspective, and clarity?If that feels fuzzy (and for most people, it does), you're not doing it wrong. This is exactly why an outside perspective — and a proven framework — makes such a difference.In the next episode, we're diving into how to design and deliver presentations that actually convert — without awkward pitches or forced CTAs.If you've ever thought, “I'm speaking, but it's not leading to clients,” part two is for you.And if you're ready to build a signature talk that becomes the backbone of your marketing, visibility, and thought leadership, you can learn more about working with us inside the Thought Leader Academy, through a VIP Day, or at one of our in-person Orlando speaking workshops.Links:Show notes at https://www.speakingyourbrand.com/456/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 453: Why Your Best Talk is the One You Give Again (and Again)Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities

What does it really take to create a keynote that inspires, connects, and builds your speaking career?In this Back Stage with Speaking Your Brand, I'm joined by three incredible women who attended our recent Master Your Message & the Stage Workshop in Orlando: Kait Richardson, Alfarena (Alfie) McGinty, and Niki Ramirez.You'll hear:Why they decided to work on a keynote talkHow they used our Signature Talk Canvas® framework to build a clear and compelling structure for their keynoteThe challenges they faced with getting out of the expert trap and into transformational messagingWhat they learned about shifting their approach from teaching tactics to instead identifying 3 key pillars, lessons, or stages to guide their audienceWhat it was like to practice on stage with real-time coaching and supportIf you've been dreaming of giving a powerful keynote that grows your brand and thought leadership, join us for this behind-the-scenes conversation.Our next 1-day Speaking Workshop is on February 19, 2026, in Downtown Orlando, Florida! If you're ready to accelerate your growth as a speaker, gain hands-on feedback, and have a lot of fun, this is your chance. Learn more and grab your spot at https://www.SpeakingYourBrand.com/orlando/. Links:Show notes at https://www.speakingyourbrand.com/455/ Video from the live show: https://youtube.com/live/jT5z9EqUjgM Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day speaking workshop in Orlando: https://www.SpeakingYourBrand.com/orlando/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxKait Richardson = https://www.linkedin.com/in/kaitrichardson497/ Alfarena McGinty = https://www.linkedin.com/in/alfarena-mcginty-324619180/ Niki Ramirez = https://www.linkedin.com/in/niki-ramirez-mba-thrp-sphr-65b93710/ Related Podcast Episodes:Episode 435: From Blank Page to On Stage: What It's Like to Create and Practice a Talk in One DayEpisode 439: From Engineer to Inspiring Speaker: Finding Your Authentic Speaking Style

In episode #135 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Richard Merrett, Managing Director at Alexander Hall about his unexpected entry into financial services and the experiences that shaped his leadership journey. Richard reflects on how a temporary role pulled him into an industry he once aimed to avoid, and how he came to realise that mortgage advice is rooted in connection, empathy and helping people achieve meaningful life goals. He talks about the value of stepping outside familiar surroundings, the lessons learned during his time away from Alexander Hall, and how those moments influenced the leader he is today. The discussion highlights the importance of mentoring, creating environments where advisers can develop, and why diverse thinking strengthens teams. Richard also touches on his work with AMI and the Green Mortgage Advice Initiative, driven by a desire to contribute to the wider industry.  

In episode #134 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Clare Beardmore, Director of Legal & General Mortgage Club, about her inspiring rise through the mortgage industry.  From her early days at Leek United Building Society to her leadership role at L&G,  Clare shares her personal and professional journey shaped by resilience, emotional intelligence and a people-first approach to leadership. Together, they explore the role of emotional intelligence in building teams, overcoming imposter syndrome, and navigating a rapidly changing industry. Clare's reflections on mentorship, collaboration, and finding balance between career and personal life make this a must-listen for anyone looking to grow in their profession.  

Wondering what to do after you've nailed your podcast SEO but still want more traction? If you're already showing up and creating great podcast content, but still craving more podcast visibility, this episode is for you! I'm sharing 4 podcast growth strategies you can layer onto your existing podcast promotion plan without overcomplicating things. You'll get a clear sense of what's worth trying now, what to hold off on, and how to decide based on your capacity. These aren't quick hacks. They're long game moves that work alongside your SEO for podcasters to build real, lasting online visibility. If you've been feeling pressure to “do all the things” to grow your podcast, this episode will help you pause, refocus, and grow your show with purpose! Xo, Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Snag the Podcast Growth Lab and learn the exact strategies I use inside my podcast marketing & production agency to triple downloads + what helped me grow my show to a top 0.5% podcast. → https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

As part of our Growth series, recorded live in Berlin at GetYourGuide's 2025 Unlocked Summit, we now turn to Naples, Italy. Tourpreneur host Mitch Bach talks with Jasmine Palmieri, Commercial & Product Director for World Tours Italy.World Tours has scaled by keeping everything in-house—from their fleet of vehicles to employed tour guides—allowing them to maintain strict quality control as they grow. Jasmine explains their strategy of offering small group tours in multiple languages daily, staying ahead of competitors through constant innovation, and creating unique experiences like a Roman-era dining experience paired with archaeological tours. She emphasizes the importance of personal connection, having guides proactively reach out to clients and serve as local advisors throughout their stay, turning tourists into enthusiastic advocates who spread the word to friends and family.Episode sponsored by GetYourGuide. Join Tourpreneur in November for TourWeek 2025 in Charleston, South Carolina!

In episode #132 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage chats with James Tucker, CEO of Twenty7Tec, about his journey from stockbroking to leading one of the UK's top mortgage tech firms. James shares lessons on resilience, leadership and innovation, and how embracing technology and data can future-proof mortgage advice without losing the human touch. He also reflects on mentorship, community impact, and how golf and mountaineering help him stay grounded outside of work.  

Welcome to the Growth Series! Tourpreneur hosts Peter Syme and Mitch Bach attended GetYourGuide's Unlocked event in Berlin in September, and recorded several conversations with tour operators who have scaled their businesses to tens and hundreds of thousands of travelers. They share their insights and secrets in this series.In this conversation, Peter talks with Arzu Turk, Founder and Managing Director of Walks in Europe. She shares her journey from being a solo tour guide in Istanbul to running a scaled operation across multiple cities in Europe. They talk about the importance of delegation, leveraging technology, understanding pricing strategies, managing cash flow, and enhancing customer communication. Arzu highlights the need for small operators to expand their partner networks and adapt to market trends, particularly the growing demand for personalized and private tours.Key takeawaysDelegation is crucial for scaling a business.Your time as a business owner is more valuable than guiding.Invest in customer service to free up your time.Utilize technology to streamline operations and bookings.Pricing strategies should be dynamic and responsive to market demand.Cash flow management is essential for business sustainability.Effective communication with customers can increase bookings.Private and customized tours are becoming increasingly popular.Expanding your partner network can accelerate growth.Diversifying sales channels is key to reaching more customers.More on tourpreneur.com

Do you feel like your podcast episodes have a short shelf life? Are you constantly chasing new ideas but not seeing long term results? Want to know how to make one episode keep delivering traffic, listeners, and shares for months? There's a smarter way to grow your show and it starts with planning evergreen content! When you shift your focus to episodes that stay relevant over time, you're building a body of work that keeps working for you. If you've been podcasting for more than three months, chances are you already have valuable data showing you what content your audience loves. In this episode, I'll show you how to analyze that podcast data and use it to plan better content. We'll also talk about a strategy that keeps listeners engaged and returning for more. Plus, I'll walk you through the benefits of creating a content bank, especially with batched episodes that save you from lastminute stress. This one is all about setting yourself up for consistent, reliable growth! Let's do this! Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

In episode #131 of the Growth Series podcast, host Iain Cunningham, Strategic Partnerships and Propositions Manager at Accord Mortgages, is joined by Liz Syms, CEO and Founder of Connect Mortgages and Connect for Intermediaries. Together, they explore how artificial intelligence is transforming the mortgage industry and what it means for brokers. Liz shares her journey into AI adoption, from transcription tools that free up client conversations to compliance systems that speed up file reviews and reduce errors. She also discusses how portals and chatbots are enhancing the customer experience while stressing the irreplaceable value of human advice. Packed with practical insights, this episode highlights how brokers can embrace an "AI first" mindset to boost efficiency, stay competitive, and focus on what matters most—building trust and delivering personalised guidance.

In episode #130 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages speaks with Sidney Wager, Managing Director at L&C Mortgages. Sidney reflects on his journey to senior leadership, sharing how his upbringing shaped his customer-first values and passion for inclusion. He discusses the impact of early career development programmes in supporting underrepresented colleagues, the importance of diversity, equity and empathy in leadership, and why organisations must avoid echo chambers to stay relevant.  The conversation also explores the balance between data-driven decision-making and human intuition, with Sidney offering his perspective on the role of AI in financial services. Alongside professional insights, listeners will enjoy a glimpse into Sidney's personal life, from his loyalty to Manchester United to his growing love of Formula One, and his thoughts on maintaining wellbeing and balance in a busy career.

Kabbalah is veiled in mystery and ancient wisdom with spiritual power, a hidden teaching only for the initiated.  What is Kabbalah really about, what are its origins, and what relevance does it have for our lives?  Join us as we explore a deeper understanding of the universe, spirituality, reality, and ourselves. The visual part of the talk and the presentation can be found on our YouTube channel at this link: https://www.youtube.com/@rabbijonathanfeldman

Warning: This episode discusses economic abuse and domestic abuse, which may be upsetting for some listeners. Please prioritise your well-being while listening.  In episode #129 of the Growth Series podcast, Andrew Calder engages in a critical conversation about economic abuse in the mortgage industry with Claire Towe, Co-founder of Meet Margo, and Lauren Garrett, Financial Services Lead at Surviving Economic Abuse. This episode sheds light on the hidden struggles of economic control and the unique challenges women face in homeownership due to systemic inequalities. The discussion explores the role of financial professionals as key supporters for victim-survivors of abuse, often acting as first responders when clients reveal their struggles. With real-life stories of clients facing credit challenges and arrears due to abusive pasts, the episode highlights the necessity for compassionate service and tailored processes within the industry. Legal reforms to prevent the misuse of joint mortgages and collaborations with financial institutions are also examined, showcasing efforts to provide more flexible and supportive mortgage options for victim-survivors. The episode calls for increased training and resources for mortgage advisors to better identify and assist those affected by economic abuse, aiming for a future where financial services serve as a lifeline for those in need. For more resources and support on this topic, visit: https://survivingeconomicabuse.org/i-need-help

Are you checking your podcast stats every day, wondering what really matters? Feeling unsure what numbers you should track or what they even mean? If you've ever opened your host dashboard and felt lost, this episode is for you. Most podcasters keep an eye on downloads, but don't actually know what they should be looking for. Maybe you're tracking daily numbers or comparing random stats that don't actually help. That ends today. Inside this episode, I walk you through the key metrics you should be tracking each month, because when you understand your podcast analytics, you can stop stressing and start growing with clarity! Once you start measuring the right things, you'll be able to see what's working, what needs to change, and how to grow all without getting caught up in emotions or random guesses. Xo, Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_  

In episode #128 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, chats with mortgage industry veteran Dev Malle, Chief Business Development Officer at Simplify, whose 35-year career spans lending, broking, and conveyancing.  Dev shares lessons on resilience, adaptability, and innovation, plus personal stories of trekking adventures and mental health advocacy. From career milestones to mentorship, cultural exploration, and a lighthearted Secret Santa moment, this conversation offers both professional insight and personal warmth.  

In this episode, Bracey and Anna talk with Erica about the ways her relationship with empathy and anxiety breaks the mold, how she's able to connect with a variety of people, and FOMO! We also get into a recent-ish dating story that left us both laughing, plus a glimpse into an alternate life path. It's honest, warm, and full of giggles.Some episodes you may have missed….Here's some good ones from the archives!Big Friendship ReviewAll Systems Go!Over-Functioning: What it Looks Like and Where it Takes UsIf you've enjoyed any of our episodes, we'd appreciate it if you'd share with a friend. That's how podcasts grow - through connection - and we appreciate you helping us grow! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit likehearted.substack.com

Are you pouring your heart into your podcast but struggling to see growth? Feeling like you're spinning your wheels and wondering why your show isn't bringing in the downloads or income you hoped for? You're not alone and most podcasters hit this wall before they figure out what's really holding them back. The good news is, you can avoid the most common mistakes that lead to frustration and burnout. When you know where podcasters often go wrong, you can create a show that grows steadily, brings in the right listeners, and actually helps you reach your business goals. In this episode, I'm sharing the top three mistakes podcasters make and how to foolproof your show from day one. We'll talk about why podcast SEO is your best friend, why relying on sponsorships alone won't get you far, and why becoming “too inspirational” with endless interviews can actually hurt your podcast growth. You'll also learn how to create a solid foundation for your show that makes it searchable, monetizable, and aligned with your offers. By focusing on the right strategy instead of chasing shiny new trends, you'll finally have a podcast that works for you instead of feeling like extra work. If you've ever wondered why your podcast isn't getting traction, this episode will give you the clarity and simple steps to fix it. Get ready for a podcast that grows your visibility, impact, and revenue without the stress or confusion. Let's do this! Juliana Resources mentioned: https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ Get your action steps here: www.julianabarbati.com/homework  Other episodes on SEO: https://podcasts.apple.com/us/podcast/how-to-get-more-podcast-downloads-with-seo-for/id1513824115?i=1000687822948  https://podcasts.apple.com/us/podcast/ready-to-double-your-podcast-audience-4-strategic-growth/id1513824115?i=1000677608109     

Wondering how to increase your podcast downloads while also generating income? In this episode, I walk you through how to turn all those podcast pitches in your inbox into to affiliate partnerships that help you monetize your podcast. Whether you're in a niche or general topic, this strategy works across the board. You'll learn how to create aligned partnership opportunities with your guests so they're not just offering value but sharing the episode and driving traffic too. This not only builds audience engagement, it also motivates your guests to share the content far and wide. We also talk about how content strategy plays into all this and how planning ahead and positioning your episodes right can be your best podcast marketing strategy yet! By the end, you'll discover a brand new podcast growth hack and how to increase your podcasting income with smart, simple tweaks. Let's do this! Juliana Xo, Juliana

If you think getting sponsors is the golden ticket to podcast monetization, it's time for a reset. This episode is going to challenge everything you thought you knew about making money with your podcast. Because the truth is:

Growth as a Chiropractor isn't limited to your business. It's intricately attached to your clinical development, attitude and mindset, personal health, family life, and success strategies and principles - and in this special feature you'll hear it all!  In this episode Dr. Melissa Longo shares what you can expect in this series, what prompted it, and how you can apply some of the ideas to your own life and practice. She wraps up the episode with three pertinent questions to ask yourself, and shares a key way to know what type of growth you're most ready for. Be sure to check out all the other interviews with incredible Chiropractors at www.rockstardoctorlife.com Connect with Dr. Melissa Longo @drmelissalongo Other resources mentioned in this episode: Marketing Your Practice YOUR Way | The Do's & Don't Of Attracting The People Who Are Right For Your Business  

If you're still thinking the secret to podcast audience growth is landing a big name guest, I have some news. This episode is going to ruffle some feathers in the best way. Because the truth is, you don't need viral guests or a massive Instagram following to grow your show. Beyond SEO for podcasts, you need strategy. You need visibility that actually converts.  And today, I'm sharing another podcast growth strategy that actually works! Here's what we're covering inside: The one mistake podcast guests keep making (and how it's lowkey sabotaging your reach) Why the “famous guest = podcast growth” formula is broken The real MVP of podcast marketing strategies A spicy checklist to help you become the guest that hosts rave about What to stop doing immediately if you're serious about podcast visibility We're in the messy middle of building your foundation. These are the steps that lead to long term podcast audience growth, not short bursts of clout. So if you've been wondering how to grow your podcast audience, and you're done with the guesswork and gimmicks, this episode is for you! Xo, Juliana

In this episode, Kirsten talks about your business at all income levels. She walks you through how to scale from $100K to $1M and what your team, systems and mindset focus should be at each level.Join the waitlist for Million Dollar CEO at kirstenroldan.com/million-dollar-ceo.

Are you building a loyal podcast listener community? Here's how to do it!   Have you ever felt like podcasting can be a lonely journey? Without a dedicated community of engaged listeners, growing and sustaining a podcast can feel like talking into the void. Building a loyal listener base is the key to long-term podcast growth, deeper engagement, and future monetization.   In this episode, you will learn how to grow your podcast by creating a thriving community that goes beyond passive listening. A strong podcast strategy includes spaces where listeners can connect, engage, and become invested in your show. Whether through a Facebook group, Telegram channel, email list, or another platform, providing a space for deeper interaction builds stronger connections.   Encouraging podcast listener engagement means offering valuable content consistently. People seek out meaningful content that fits their needs, and a well-structured podcast content strategy ensures that every episode delivers value. Thoughtful podcast storytelling creates a lasting impact, making listeners feel like they are part of something bigger.   A well-optimized podcast SEO strategy ensures that your episodes get discovered, but retention depends on how well you nurture the audience once they find you. Strategic podcast keywords in your titles and descriptions help new listeners find your content, but engagement determines whether they stay and become long-term fans.   As your audience grows, your ability to monetize increases. In future episodes, we will explore how to make money from a podcast and effective podcast monetization strategies that turn loyal listeners into paying supporters.   If you want to increase podcast engagement, it starts with making every episode feel like a must-listen. Listeners should feel like they are gaining exclusive insights and being part of a movement. When you position your podcast as more than just information but as a community-driven experience, listeners will keep coming back and naturally share your show with others.   Listen and start building your listener community today!   Xo, Juliana 

In this episode, Kirsten hosts a panel of Million Dollar CEO participants who were originally in Million Dollar Email. They share their experience in both programs and answer questions about why they joined each program when they did.Join the waitlist for Million Dollar CEO at kirstenroldan.com/million-dollar-ceo.

In this episode, Kirsten walks you through how she went from working 90 hours a week to a passive agency model and booked out coaching business. She shares her unique 4 Step Passive Agency Strategy that teaches you exactly how to do the same.Join the waitlist for Million Dollar CEO at kirstenroldan.com/million-dollar-ceo.

In this episode, Kirsten shares how to scale your group coaching program without losing intimacy. She discusses what intimacy is, why it matters, and how not hiring co-coaches actually impacts your client results.Join the waitlist for Million Dollar CEO at kirstenroldan.com/million-dollar-ceo.

In this episode, Kirsten discusses why you don't want to delay making money with your team.Join the waitlist for Million Dollar CEO at kirstenroldan.com/million-dollar-ceo.

Most nonprofit consultants rely on referrals, but what if you could take control of your growth? In this episode, I introduce the Dream 15 strategy—a simple, proactive way to connect with your ideal clients. You'll learn how to build your list, why it works, and an easy research tip to stay engaged with top prospects. If you're ready to attract the right clients with confidence, this episode is for you!

What happens when fear decides your fate?

Are you creating podcast episodes that get shared? Here's how to make it happen! Have you ever wondered how to make your podcast go viral? Every podcaster wants more listeners, but the real secret to organic growth is creating episodes that resonate so deeply that people can't help but share them. That's exactly what today's episode is all about.   Listeners connect with stories more than they connect with facts. Storytelling makes an episode memorable, engaging, and shareable. Simple, everyday moments can turn into powerful connections. Whether it's a personal story, a relatable challenge, or an aha moment, the way you structure your episodes determines how much they resonate.   In this episode, you will learn how to grow a podcast by using the power of storytelling, balancing evergreen and trend-based content, and structuring episodes in a way that keeps listeners engaged. You will also discover how to get podcast listeners to stay until the very end and feel inspired to share your show with others.   A strong podcast content strategy is the foundation of long-term growth. If your episodes remain valuable long after they air, they continue to attract new listeners over time. Combining timeless content with strategic moments that spark curiosity increases visibility and encourages organic sharing.   You will also hear podcast marketing tips that help you build an engaged audience. Learn how to promote a podcast on social media by leveraging emotional impact, shareable insights, and storytelling techniques that make people want to spread the word.   At the end of the episode, there is a special assignment to help you apply these strategies to your own podcast. Make sure to grab it using the link below.   Tune in now and start creating podcast episodes that people can't stop talking about!   Xo, Juliana Listen to my vulnerable episode: https://podcasts.apple.com/us/podcast/the-end-of-an-era-why-im-breaking-up-with/id1513824115?i=1000682315039

Have you ever struggled with proposals leading to indecision or ghosting? The solutions are waiting for you in Part 3 of the Business Growth Sereies. Let's help you convert more prospects into clients. I will cover: The Consultative Selling Approach. Shift from pitching to guiding your prospects toward a confident yes. The Discovery Call How to gather key details upfront to create a proposal that aligns with client needs. The Circle Back Call Why presenting proposals in real time prevents misalignment and increases conversions. The Power of a One-Option Proposal – How simplifying choices leads to faster decisions and positions you as the expert. But that's just the beginning! There are more insights and strategies inside that will help you refine your approach, eliminate uncertainty, and close your next client with confidence.  

Would you like a steady stream of referrals? In last week's episode, I shared Part 1 of a business growth strategy. Today, we're diving into Part 2 and exploring how to connect your LinkedIn content and engagement to your offline conversations, creating a repeatable system for growth.

I talk about why you should be moving in silence and the importance of taking action towards your goals.

You already have the qualities within you to be successful. Listen to me explain why.

The episode is about taking action in your life to achieve goals. I talk about how you have the power to create the life you want for yourself.

Ready to get more podcast downloads?! If you're creating great content but still not getting the downloads you want, this episode is for you. Getting discovered isn't just luck, it's strategy. And it starts with making sure your podcast is optimized for search. Imagine having listeners find you effortlessly, just by searching for topics you're already talking about. That's the power of podcast SEO, and in this week's masterclass, I'm breaking it all down for you! Your dream listeners are out there. Let's make sure they can find you. Xo, Juliana Previous episode in this series: https://podcasts.apple.com/us/podcast/how-to-attract-your-ideal-podcast-listeners-and-keep/id1513824115?i=1000682334927 

The purpose of this episode is to uplift and inspire anyone who has trouble setting boundaries. In this episode I talk about why you should accept becoming the villain in someone's book. I also share my personal experiences of the effects of not allowing yourself to stand firm open your personal boundaries.

Struggling to grow your podcast? Let's fix that. If you're not seeing the downloads you want, this episode is for you. Growth starts with understanding exactly who your podcast is for and creating content that speaks directly to them. Imagine knowing your audience so well that every episode feels like it was made just for them.  That's the foundation of podcast growth, and we're breaking it all down in this week's masterclass. Tune in now to learn the #1 thing most podcasters skip—and why it's costing them growth. Your dream listeners are out there. Let's make sure they find you. Xo, Juliana Get your action steps here: www.julianabarbati.com/homework    https://julianabarbati.com/    Get the Podcast Success Bundle for $24! https://juliana-barbati.thrivecart.com/podcast-success-bundle/  Want me to give you a personalized podcast growth plan? Snag your audit here https://juliana-barbati.thrivecart.com/podcast-performance-boost/     Snag my SEO Secrets for Podcasters mini-course where I teach you exactly what I do for my clients inside my podcast marketing & production agency, as well as what I did to grow my show from zero all the way to a top 0.5% podcast! https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/   

Rebirth is a process that feels like a wildfire -at first, it may seem like absolute devastation, leaving nothing but destruction in its wake. But within that destruction lies the opportunity for rebuilding and new growth. Think of the caterpillar that dissolves into "goop" before transforming into a butterfly or even Taylor Swift reinventing herself with each of her iconic eras. Rebirth can be messy, painful, and challenging, but it is also the path to something remarkable and beautiful. In this episode, we talk about the transformative power of rebirth and how to intentionally rebuild after life's wildfires. You'll learn to accept what was, welcome what is to come, and choose something different for your future. Plus, we'll discuss how to become "fireproof" when life brings inevitable challenges and honor this profound transformation through meaningful rituals and rites of passage. If you're ready to embrace the beauty of the process and step into the next phase of your personal growth, this episode is for you.

Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nuggets from the book.Let's Go & Grow!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

Law of Growth Series for the inmates.   We put this series on our channel because some inmates want to continue the series when they get out. We talk about the Law of the Rubberband from John Maxwell's book 15 Invaluable Laws of Growth. Jay Dan meets of guy, coming out of the bathroom at church, who listened to the podcast in prison. He talks with him. We show the pictures of restricted inmates from building 12 on the Robertson unit getting baptized. You can also watch this on our youtube channel @forgivenfelon

Tuan and Jay Dan continue their series from John Maxwell's book 15 Invaluable Laws of Growth