Building a Remarkable Brand

Building a Remarkable Brand

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Join show host Patrick McGilvray as he shares valuable insights and practical tips to help you build a remarkable brand. Patrick is the creative director and brand strategist at Focus 5 Design - a creative agency specializing in brand identity, strategy, and design. Their mission is to build a bette…

Patrick McGilvray


    • Feb 21, 2017 LATEST EPISODE
    • infrequent NEW EPISODES
    • 36m AVG DURATION
    • 75 EPISODES


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    Latest episodes from Building a Remarkable Brand

    75 – Building an Authentic Personal Brand on Social Media

    Play Episode Listen Later Feb 21, 2017 24:08


    Episode Recap This episode of the podcast is all about giving you some easy-to-implement tips and helpful strategies so you can start building an authentic brand on social media. Building an Authentic Personal Brand on Social Media We are all in the relationship building business, and one of the best ways you can start building […]

    74 – Creating Routines for Better Productivity

    Play Episode Listen Later Feb 14, 2017 43:06


    Episode Recap In this episode of the podcast, Elisabeth Galperin and I talk about the importance of creating routines for better productivity. Creating Routines for Better Productivity Proactive Versus Reactive Work Style When we operate in reactive mode we are simply responding to other’s urgent requests and needs. This can be very problematic as we may never […]

    73 – How to Build a Business Pitch You’ll Be Excited About

    Play Episode Listen Later Feb 7, 2017 35:44


    Episode Recap In this episode of the podcast, Claire Krawsczyn and I have an interesting and fun discussion around the idea of your business pitch and how to build a business pitch you’ll be excited about. How to Build a Business Pitch You’ll Be Excited About Know Your Story Every business has a story. Do you […]

    72 – How to Use Video as an Integral Part of Your Marketing Strategy

    Play Episode Listen Later Jan 30, 2017 35:34


    Episode Recap In this episode of the podcast, Sharon Cornuelle and I discuss the importance of video and specifically how to use video as an integral part of your marketing strategy. Three reasons why using video as a marketing strategy is so effective: Video does a better job of telling your story Video attracts more viewers […]

    video marketing strategy use video your marketing strategy integral part
    71 – 5 Ways to Quickly Improve Your Real-Life Customer Experiences

    Play Episode Listen Later Jan 16, 2017 27:48


    Episode Recap In this episode of the podcast, we’re taking a deep dive into some very simple and practical ways you can create a more remarkable experience for your customers in real-life. A few recent trips to local coffee shops has me scratching my head at why they can’t provide a better overall experience for their […]

    70 – Rebranding the Focus 5 Design Podcast

    Play Episode Listen Later Jan 9, 2017


    It’s a new year and we’re off to a fresh start here at Focus 5 Design. Today’s episode is all about rebranding, and specifically about rebranding Focus 5 Design and the Focus 5 Design podcast. Episode Recap It’s a new year, and Focus 5 Design is sporting a new brand! Be sure to check out […]

    69 – 5-Minute Focus: You Can’t Be All Things to All People

    Play Episode Listen Later Dec 19, 2016 5:05


    In today’s competitive market there’s just no place for a watered-down, one-size-fits-all brand. You need to be uber-focused on a very specific customer type if you want to remain relevant and successful. Today’s focus is on defining and delivering amazing experiences to your ideal customer. Because, whether you like it or not, you can’t be all […]

    68 – Matthew Minidis on Being Present for Doing Great Work

    Play Episode Listen Later Dec 12, 2016 45:22


    Matthew Minidis can be best summed up as a creative individual who art directs the digital presence of some of the best-known brands in the world. His expertise lies in branding, design, and conceptual thinking across numerous digital channels including content creation, website design, social media, and banner advertising. With over 10 years in the […]

    67 – 5-Minute Focus: Describe Your Customers' Transformation

    Play Episode Listen Later Dec 5, 2016 6:20


    We talk a lot about how we help people. But what does their transformation look like? We want to identify how our customers’ lives are transformed because of our products, our services, or interacting with our brand. Today we’re going to focus on how you can easily describe your customers’ transformation. Here’s a look at a […]

    66 – Edward Cannan on Embracing the Journey

    Play Episode Listen Later Nov 28, 2016 51:19


    Edward Cannan is a serial entrepreneur who specializes in the creation, production, marketing and sales of consumer goods related to health and nutrition. Combining years of experience in the luxury business of consumer goods (LVMH), Edward has transitioned to the world of health and nutrition by starting his own ventures in 2011. More recently Edward […]

    65 – 5-Minute Focus: What Makes You The "Only"?

    Play Episode Listen Later Nov 21, 2016 4:16


    In today’s me-too marketplace, you have to have a certain something that sets you apart from your competition. What do you that no one else does? What are doing differently? What makes you the “only”? In this episode, we’ll dig into this subject and see if we can help you create your onliness statement. I’ll also […]

    64 – The Plant Trainers on the Importance of Practice, Consistency, and Patience

    Play Episode Listen Later Nov 7, 2016 43:08


    Adam and Shoshana Chaim are the co-hosts of The Plant Trainers Podcast, helping people improve their quality of life through nutrition and fitness. They are both plant-based nutrition consultants and personal trainers coaching people through their online business. Shoshana helps stressed parents and families overwhelmed with physical and mental illness embrace a more holistic, planti-ful […]

    63 – 5-Minute Focus: What Customer Problem Are You Solving?

    Play Episode Listen Later Oct 17, 2016 5:10


    If you’re in business, whatever you do, you’re in the business of solving problems. On today’s episode of the 5-Minute Focus I talk about the importance of identifying what customer problem you are solving. I’ll share some insights about digging deep and really getting inside your customer’s heads to figure out what their problems are and […]

    62 – Sebastien Hue on the Science and Art of Storytelling

    Play Episode Listen Later Oct 10, 2016 61:45


    Sebastien Hue is one of the founders of BS – a creative consultancy. BS employs science and art, the cornerstones of effective and beautiful communication, to create meaningful solutions for brands. They believe that through continuous education they can offer their clients more profound solutions to their problems. Suggested Interview Sebastien wants to hear from […]

    61 – 5-Minute Focus: The 3 Things Your Website Should Convey in About 5 Seconds

    Play Episode Listen Later Oct 3, 2016 6:12


    On today’s episode of the 5-Minute Focus I talk about how important your website is in communicating a first impression to a potential client or customer. You only get one chance to make that first impression, so you might as well make it great! I’ll explain how you can make a few simple tweaks to your […]

    60 – Tamia Stinson on Finding the Joy in Your Work

    Play Episode Listen Later Sep 26, 2016 52:32


    Tamia Stinson is a Wardrobe Stylist, Creative Director, Social Media Consultant, and the culprit behind the Creative City podcast and style site TheStyleSample.com. With over 5 years of experience in print and digital publishing, and a background in marketing and project management, she helps fashion and lifestyle businesses build successful brands online. Suggested Interview Tamia […]

    59 – Kevin Hart on Building an Authentic Relationship with Every Client

    Play Episode Listen Later Sep 19, 2016 57:33


    Kevin Hart is the owner of Hart & Cru, a concierge-style consulting service focused on bringing artisanal wines to avid drinkers through special events, cellar offerings, tastings, and education. He cuts through the pretense of being a lover of good wine and connects his clients to the real-life stories of the farmers and the processes […]

    58 – Sandy Gross on Trusting Your Gut Instincts

    Play Episode Listen Later Sep 12, 2016 50:13


    Sandy Gross is an artist, educator, and entrepreneur. She is an amazing glass artist and started Brazee Street Studios – a 21,000-square-foot repurposed tool and die factory that’s now home to one of the Cincinnati area’s most vibrant creative communities. She is also the owner of Sleepy Bee Cafe, who are soon to open their […]

    57 – Valerie Jacobs on Innovating for the Future

    Play Episode Listen Later Sep 7, 2016 52:34


    Valerie Jacobs is the Chief Insight + Innovation Officer at LPK, a global brand design agency located in Cincinnati, Ohio. She founded the LPK Trends practice, specializing in future-forward research and development, and LPK’s Innovation Lab which focuses on developing new and innovative offerings and provides their clients with deep consumer understanding. Suggested Interview Valerie […]

    56 – Deborah Rosenberg on Building a Cruelty-Free Brand

    Play Episode Listen Later Aug 29, 2016 42:02


    Deborah Rosenberg is the owner of DiMare Design, an ultra-luxury, cruelty-free design firm in Miami. She focuses on humane interiors, she is passionate about animal rights, and educates her clients about cruelty-free, or vegan, design. She was a featured interior designer on TLC, has appeared on NBC’s ‘The Today Show’ and continually lectures and writes […]

    55 – Angus Nelson on Manifesting Abundance and Happiness

    Play Episode Listen Later Aug 22, 2016 46:33


    Angus Nelson works with executives of the world’s largest companies as a speaker, coach, and facilitator. He’s spoken at corporate headquarters for Walmart, Whole Foods, Coke, BMW and others; hosts an Inc.com Top 20 business podcast called, “Up In Your Business”; and has been featured on Aol.com, Huffington Post, & VentureBeat. His book is called […]

    54 – Prescott Perez-Fox on Helping Creatives Succeed in Business

    Play Episode Listen Later Aug 15, 2016


    Prescott Perez-Fox is an independent graphic designer, brand strategist, and podcaster from Brooklyn, NY. He is the man behind The Busy Creator podcast, where he discuss tools, techniques, and habits for creative productivity. The Busy Creator is also an online community where creative professionals can learn the business skills they need to succeed. Suggested Interview […]

    53 – Brigid Horne-Nestor on Creating Remarkable Wedding Experiences

    Play Episode Listen Later Aug 8, 2016 29:43


    Brigid Horne-Nestor is the owner of i-do Weddings & Events – the premier wedding planning service here in Cincinnati. Brigid and her team have a lot of combined experience, they do around 35-40 weddings per year, and handle every little detail of your wedding for you, so you can simply enjoy your special day. Suggested Interview […]

    52 – Stacy Kessler on Building a Thriving Coworking Community

    Play Episode Listen Later Aug 1, 2016 42:47


    Stacy Kessler is the owner/operator of Platform 53 – a community-focused coworking space in Covington Kentucky. Stacy is a true entrepreneur – she also runs her own independent consulting firm specializing in customer experience and brand strategy. Suggested Interview Stacy wants to hear from the guys over at Madtree Brewing Company. They are an authentic […]

    51 – Deni Tato on Becoming the Best Version of Yourself

    Play Episode Listen Later Jul 18, 2016 59:56


    Deni Tato is the owner of Corporate Consciousness. She helps executives, teams and entire companies to be more successful by simply understanding each other better. She works with Fortune 500 companies, executives, entrepreneurs, and small business owners, to help people remove barriers to their success and find new paths to creativity, useful change, growth and […]

    50 – Roy Aerts on Living The American Dream

    Play Episode Listen Later Jul 4, 2016 57:31


    Roy Aerts is the owner of Aerts Woodworking, a company he started over 16 years ago, shortly after moving to the US from Holland. He makes custom furniture and cabinets and combines his European style with American tradition to create beautiful works of art. Suggested Interview Roy wants to hear from Adam Mancino of Farm […]

    49 – Suzy DeYoung on Making an Impact on Food Waste & Hunger

    Play Episode Listen Later Jun 27, 2016 45:59


    Suzy DeYoung is the founder of La Soupe. La Soupe is a non-profit that rescues otherwise wasted produce to create delicious and highly-nutritious meals for customers, non-profits, and food-insecure families. They create soups, cassoulets, gumbos, stews and anything else that can be shared in a pot. On the weekend they create large batches of soup […]

    48 – Daniel Noguera on the Importance of an Exceptional Staff

    Play Episode Listen Later Jun 20, 2016 46:55


    Daniel Noguera is the owner and part-time barista over at Urbana Cafe. Urbana Cafe sets itself apart from the competition by focusing on an authentic Italian style coffee experience. It all started with Daniel’s Ape – a Vespa cart converted into a mobile espresso bar. They recently opened their first brick-and-mortar shop – we’ll talk […]

    47 – Suzanne Lautz Singh on Standing Up for What You Believe In

    Play Episode Listen Later Jun 13, 2016 46:29


    Suzanne Lautz Singh is the owner of Medical Massage Cincinnati. She is a bodyworker and whole food, plant-based certified nutrition coach. She is one of only 3 practitioners in the greater Cincinnati area certified in Active Release Technique. Suzanne believes that ART coupled with other muscle specific therapies and plant-based nutrition can get you to […]

    46 – Chickpea Chicks on Getting Focused on Your Product

    Play Episode Listen Later Jun 6, 2016 54:03


    Chickpea Chicks makes unique blends of small batch artisanal hummus. Flavors include Smokin! Chipotle, Wasabi Green Onion, Lemon Zowie, and Pumpkin Curry. Jen Eastridge and Kelly Armstrong are co-owners and their focus is on making a superior hummus. So they use high-quality organic ingredients, no preservatives, and they are all gluten free, dairy free and […]

    45 – Brad Griffith on Creating and Communicating a Compelling Vision

    Play Episode Listen Later May 30, 2016 46:54


    Brad Griffith is the president of Buckeye Interactive, a web and mobile technology agency based in New Albany, Ohio. Brad is a web strategist and architect with equal passion for web technology and startup business strategy. He founded Buckeye Interactive after several years of consulting and developing web applications in-house for companies like JPMorgan Chase, […]

    44 – Rachel Murphy on Designing the Perfect Wedding or Event

    Play Episode Listen Later May 23, 2016 47:42


    Rachel Murphy is the owner of Rachel Lynn Studio. Rachel is a wedding and event designer. Everything from corporate events and parties, to weddings and retreats, she creates the right atmosphere for your event. Schedules, vendors, budgets, themes, decor, details….she’s got it all covered. Suggested Interview Rachel wants to hear from the Baoku Moses, the […]

    43 – Abby Knowles on Promoting The Good Life Through Good Food

    Play Episode Listen Later May 16, 2016 55:11


    Abby Knowles is the nut butter goddess behind Life of Riley Foods. Abby creates all of her nut butters with just a few simple ingredients, and without processed sugars or additives. Her mission is to create and share healthy, satisfying, and tasty food so people can live their best lives – promoting the good life […]

    42 – Kristen Pumphrey on Building a Remarkable Brand

    Play Episode Listen Later May 9, 2016 40:36


    Kristen Pumphrey is the founder of P.F. Candle Co., a handmade candle and home fragrance goods company. All of their candles are made using domestically grown soy wax, cotton core wicks, fine fragrance oils, and apothecary inspired packaging. Jars are finished off with a simple label and brass lid. Each candle is hand poured, packaged, […]

    41 – Joe Hook on REAL Human Performance

    Play Episode Listen Later May 2, 2016 60:05


    Joe Hook is the Director of Human Performance at REAL Human Performance – a full-spectrum training facility devoted to increasing performance through a progressive approach to fitness and wellness. They offer a breadth of modern, effective services, and they guarantee results for every client. Suggested Interview Joe Wants to hear from Elias Leisring, the owner of […]

    40 – Carrie Kondor on Unlocking Your True Potential

    Play Episode Listen Later Apr 25, 2016 29:57


    Carrie Kondor is an inspirational author and owner of Caria. She utilizes sound coding, family constellation, and breath work in her practice to empower clients in unlocking their truest potential. Through her writing, workshops, and private sessions clients can free their minds of negative distractions. Suggested Interview Carrie wants to hear from Julie Dittmar of […]

    39 – Nelly Grinfeld on the Art and Science of Resume Writing

    Play Episode Listen Later Apr 18, 2016 44:23


    Nelly Grinfeld is a Nationally Certified Resume Writer (NCRW) and owner of Top of the Stack Resume. Nelly works with professionals at all levels and across all industries to deliver documents that help them find a job, transition to a better job, or advance their career. Suggested Interview Nelly wants to hear from Jaime Carmody, […]

    38 – Michael Brennan on Human-Centered Social Innovation

    Play Episode Listen Later Apr 11, 2016


    Michael Brennan is one of the founders of Civilla – a center for social innovation based in Detroit. Civilla works with leaders in the community to bring design and innovation to the social and civic sector. They are committed to putting individuals at the center of their work and making sure that innovation is brought […]

    37 – Molly Wellmann on Creating Remarkable Customer Experiences

    Play Episode Listen Later Apr 4, 2016


    Molly Wellmann is the spirited owner of Wellmann’s Brands which includes Japp’s, Old Kentucky Bourbon Bar, Neons Unplugged, Myrtle’s Punch House, Picnic and Pantry, and Melt. Molly is a real tour de force in the Cincinnati bar scene. Wellmann’s Brands is dedicated to bringing a quality, community experience back to the bar, and they are […]

    36 – Bob Buechner on Becoming a Champion for Urban Youth

    Play Episode Listen Later Mar 28, 2016 41:09


    Bob Buechner is an attorney, financial consultant, author, and speaker. Bob is also an entrepreneur, so he understands the issues small businesses have to face. He is committed to making a positive difference in the lives of others, both by serving as an attorney and by being a volunteer in his community. Bob has served […]

    urban youth buechner becoming a champion
    35 – Christy White on Passion for Granola and Relationships

    Play Episode Listen Later Mar 21, 2016 37:25


    Christy White is the owner of Whirlybird Granola. Whirlybird Granola is an all-natural, vegan granola with no preservatives and no GMOs. It is still handmade with real ingredients, and sweetened with Ohio pure maple syrup and organic agave nectar. And it’s the most delicious granola you will ever taste…just sayin’. Suggested Interview Christy wants to […]

    34 – Elisabeth Galperin on Productivity and Organization

    Play Episode Listen Later Mar 14, 2016 54:33


    Elisabeth Galperin is the owner of Turn Leaf Organizing – which she started in 2007 after many years of organizing her personal environments and those of friends and family. Elisabeth quickly realized organization and productivity were not just a hobby for her, but a personal strength and a skill she can use to teach and […]

    33 – Matt Madison on Gelato and Bagpipes

    Play Episode Listen Later Mar 7, 2016 54:38


    Matt Madison is the founder and operations manager at Madisono’s Gelato & Sorbet – Cincinnati’s first gelato & sorbet company. Matt is passionate about creating an authentic, clean, high-quality product – a product he’d proudly serve his own kids. Suggested Interview Matt wants to hear from Brandon Dawso, CEO of Hopwater. Hopwater is a delicious, non-alcoholic craft […]

    Episode #32 – Anne Chambers

    Play Episode Listen Later Feb 29, 2016 49:17


    Anne Chambers is the co-founder and CEO of Red212. Red212 is an ad agency whose mission and passion is to create measurable marketing campaigns for socially conscious companies. Businesses are addressing many of the most pressing societal issues these days. And the more successful these businesses are, the more they can do for our world. […]

    Episode #31 – Algis Aukstuolis

    Play Episode Listen Later Feb 22, 2016 40:11


    Algis Aukstuolis is the owner of Skinny Piggy Kombucha – a craft kombucha brewery located right here in Cincinnati, Ohio. And if you have no idea what kombucha is, you are not alone! Kombucha is fermented, live-culture, probiotic-rich tea. It’s great for your gut, fun to drink, and delicious. Suggested Interview Algis would love to […]

    Episode #30 – Sara Cormier

    Play Episode Listen Later Feb 15, 2016 42:07


    Sara Cormier is the owner and creative director of Cormier Creative – a smart design studio. Sara specializes in creating clever, whimsical, and imaginative designs. Her creative work is stunning, and she is a true professional. Suggested Interview Sara would love to get her business bestie, Rachel Lynn, on the show. Rachel is the owner […]

    Episode #29 – Ken Durbin

    Play Episode Listen Later Feb 8, 2016 43:40


    Ken Durbin is the owner of The At Home Chef. Ken is more than just a personal chef. He creates intimate epicurean experiences which combine your love for food with restaurant-quality precision. Ken is changing the way people experience food. He brings that high-end restaurant experience right into your home. Suggested Interview Ken suggested I […]

    Episode #28 – PJ Neumann

    Play Episode Listen Later Feb 1, 2016 39:58


    PJ Neumann is a savvy entrepreneur. He’s the co- founder of Hungry Bros. Food Truck, which he started with his brother (hence the name), and he is currently general manager at Nation Kitchen and Bar. Suggested Interview PJ would love to hear from Mike Florea. Mike is the chef of Maribelle’s eat + drink in […]

    Episode #27 – Jen Flick

    Play Episode Listen Later Jan 25, 2016 51:49


    Jen Flick is an insatiable student of spirituality and metaphysics, she is forever learning and expanding. She is a yoga instructor, a meditation facilitator, a Reiki Master, and a writer. By writing and sharing her stories, Jen hopes to encourage you to find your path to joy. Suggested Interview Jen wants to hear from Peggy […]

    Episode #26 – Tara L. Robinson

    Play Episode Listen Later Jan 18, 2016 50:05


    Tara L. Robinson is passionate about helping people live lives they love. She is an author, radio host, magazine publisher, life coach, sought-after speaker and an event producer. At the core, Tara is a leading expert in the field of self-development. Suggested Interview Tara would love to hear from Robert Buechner. Robert Buechner is a Cincinnati […]

    Episode #25 – Lisa Ludwinski

    Play Episode Listen Later Jan 11, 2016 50:22


    Lisa Ludwinski is the owner of Sister Pie. Sister Pie is a bakery serving the Detroit area with seasonally driven pies and cookies. They re-interpret classic recipes with a range of quality, unique ingredients. Sister Pie has grown from a home-baked, cottage food business serving friends and family to a licensed brick-and-mortar bakery providing baked […]

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