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Prescott Perez-Fox returns to The Reflex Blue Show! We talk about changing from a career in design to a career in teaching, as well as a career in teaching back to a career in design. We also talk about Creative[…]↓ Read the rest of this entry... The post Prescott Perez-Fox: The Reflex Blue Show #271 appeared first on 36 Point.
If you've been feeling like every day is a struggle, you might be carrying more trauma around with you than you think. Join me in this scary (but enlightening!) Halloween episode where I chat with 20-yr. creative industry veteran & Sr. UX Designer, Prescott Perez-Fox, about what happens when you're constantly operating in survival mode, and ways to begin recovery and heal from this experience. We'll also discuss the phases and signs of burnout, what this feels like even after you've left a job, and how this kind of trauma can create invisible limitations in your future creative career. We also talk about the difference between misalignment and burnout, and how to successfully transition from a traumatic job into a safe space. LET'S ROCK! Connect with Prescott:Linkedin: https://www.linkedin.com/in/scottperezfox/Website: https://perezfox.com/Go to rockthatcreativejob.com for more creative career resources, including my Creative Resume-in-a-Day online course, coaching packages, and workshops, or to inquire about hiring me as a speaker for your next event! Linkedin: https://www.linkedin.com/in/jamie-roberts-rtcj/ Instagram: @rockthatcreativejob TikTok: @rockthatcreativejob YouTube: https://www.youtube.com/c/RockThatCreativeJob --Jamie Roberts is the CEO & Founder of Rock That Creative Job™, where she provides career support to creative professionals across the globe through coaching, speaking, workshops, and her podcast. She has given talks for AIGA, RGD Canada, universities, and other creative organizations. Jamie has a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments, where she recruited, hired, and managed every type of creative role. Her mission is to provide all creatives with the knowledge and clarity they need to confidently take control of their careers, and get paid to do what they love.
I feel like I’ve known Prescott Perez-Fox for close to 20 years, but I think it’s all been online with the exception of a lunch we had like a decade ago at a conference. Even this podcast was remote, but[…]↓ Read the rest of this entry... The post Prescott Perez-Fox: The Reflex Blue Show #218 appeared first on 36 Point.
Prescott Perez-Fox is an art director, brand strategist, speaker, podcaster, and teacher, recently transplanted to Phoenix, AZ. Now a Lecturer at Arizona State University, he brings his knowledge, passion, and a few hard-fought lessons to the next generation of multidisciplinary designers. In addition to his brand-focused design work, Prescott is the founder and host of The Busy Creator Podcast, a popular discussion show dedicated to creative productivity, workflow, culture, and technology. He speaks at workshops and conferences on topics relating to creativity and workplace dynamics, and regularly consults with agencies and teams on improving their practice and work systems. Prescott completed his BS in Mechanical Engineering at Drexel University before heading to England's University for the Creative Arts for an MA in Graphic Communication. Prescott is also the founder of the NYC Podcast Meetup, an avid swing dancer, and veteran rugby player. Without further ado, please welcome our third conversation with Prescott Perez-Fox.
Prescott Perez-Fox is a graphic designer, brand developer, consultant, podcaster, writer, and speaker based in New York City. His design experience spans more than fifteen years, and focuses on identity, packaging & communication design. After years of being frustrated, he decided to change his life. Dedicating himself to learning business skills, he immersed himself in books, podcasts, lectures, and websites of entrepreneurs and successful pros. He started building a network and attending conferences, and put his knowledge into practice with his own clients. By developing systems for his business, he was able to free up time and energy to get back to the creative work. You can find more information on Prescott on his website http://perezfox.com/ or his podcast http://www.busycreator.com/ In this episode, Prescott tells us about... -How he went from engineering to the artistic design field -There not being any single truth of correctness in the arts. -Finding your style or your voice -Conference bias and comparing yourself to others -Habits of the highly creative people -Showing your work and learning to make quick drafts As always feel free to leave your questions and comments
89 - Best of Design Podcasters, Part I Tips from Chris Do, Stephan Ango, Prescott Perez-Fox, and Matt Hunckler Subscribe via iTunes and visit ObsessedShow.com for show notes.
Prescott Perez Fox is the founder of The Busy Creator and joins the In the Clear podcast to talk about transparency in the creative space. "The Busy Creator is a website and podcast about creative productivity. So, it's essentially a resource for folks in the creative fields. This is for designers and illustrators, and [...]
That went quickly! Listen in to our live event where we commemorate 100 episodes of The Busy Creator Podcast and remark on the journey. This event was a crossover with the New York City Podcast Meetup, recorded at Small City Co-working space in Brooklyn. Joining Prescott on stage are musician Joaquin Cotler (@ShinyIslands), UX designer Rashan Casseus (@rcassues) & video publisher/entrepreneur Gabby Wallace (@GabbyAWallace). Together we discuss daily practice, creating projects and nurturing them over time, and our own experiences with podcasting. Get The Episode Download The Busy Creator Podcast, episode 100 (MP3, 1:07:53, 32.7 MB) Download The Busy Creator Podcast, episode 100 (OGG, 1:07:53, 35.9 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart Show Notes & Links Small City co-working space in Brooklyn Joaquin Cotler, musician, journalist, composer of The Busy Creator Podcast theme song Paul Shaffer, Clark Terry, Questlove — late night talk show band leaders through the years New York City Podcast Meetup Joaquin has appeared on The Busy Creator Podcast episode 41 John Lee Dumas & Kate Erickson, guests on TBC episode 50 "It's a great time to go to Puerto Rico if you already have a lot of money." —Joaquin Cotler Tweet This Creighton Mershonn & Jessi Arrington, proprietors of Small City and past guests on TBC ep 92 Vector Media Group, our default host of the NYC Podcast Meetup Nick Spriggs, partner at Vector, guest on TBC ep 91 New York City Podcast Meetup is one year old New York City Podcast Meetup on Twitter New York City Podcast Meetup on Facebook Prescott removed Facebook from his phone, sleeps better The Busy Creator Podcast made it to 100 episodes — they're all here Jonathan Coulton, and his Thing A Week podcast project JoCo Cruise, featuring Aimee Mann, et al "Busy is a four-letter word." —Prescott Perez-Fox Tweet This “Busy Beaver” is an English-language idomatic expression MIT's mascot is Tim the Beaver, nature's engineer Tim The Beaver Buzz The Busy Beaver is the mascot of The Busy Creator Podcast, but not modelled after Prescott #HumbleBrag, a definition The Busy Creator Podcast started as bi-weekly, went up to weekly, then returned to bi-weekly Bi-Weekly vs. Fortnightly vs. every-other-week, semantics TBC by the numbers: 3 years, 106 episodes (including B-Sides), 98 unique guests, 15 single-topic episodes, 4 monologue episodes TBC by the numbers, best single day downloads: 567, 11 January 2017 TBC by the numbers, best monthly downloads: 10,148, November 2016 TBC by the numbers, lifetime downloads: 103,279, as of 16 January 2017 Marc Maron's show received nearly 750,000 downloads in 24 hours when he interviewed President Obama Casper Mattresses, not a sponsor #TBC100 and #NYCPodMeet to see photos from the event Rashan Casseus, NYC native, FIT Grad, currently a Senior UX Designer Rashan & Prescott met at a fan meetup for Keith and The Girl R & P participated in The Cinnamon Challenge The Ice-Bucket Challange, The Mannequin Challenge, etc. Ice Bucket Challenge Emeril Lagasse "I make digital tools easier to use." —Rashan Casseus Tweet This "UX is the thought process of how a human being gets from point A to point B." —Rashan Casseus Tweet This MailChimp, and their mascot Freddy Disembodied Monkey Hand, the name of Joaquin's new punk band Microcopy, the words around the site on buttons, short messages, etc. Eat24, and their “hungry” shopping cart 90Elm, Rashan's cousin's t-shirt company User Stories, User Interviews — tools of planning a site Sayba Naturals, Prescott's mother's soap brand Squarespace, also not a sponsor "Websites are never finished, they are only abandoned." —Prescott Perez-Fox, paraphrasing Leonardo da Vinci Tweet This "Your website is done when you run out of time, or when the client says 'I want it up now'." —Rashan Casseus Tweet This Museum of Arts and Design, NYC Gabby Wallace, YouTube producer, teacher, online marketing coach — hates headphones! Keith Richards Gabby defines herself as a creator. Simple. "I create something every day. Most day, many things." —Gabby Wallace Tweet This Prescott & Gabby met at Podcast Movement 2014 Gabby was a podcaster, has moved back to YouTube. GoNaturalEnglish, a video show to learn to English Friendtor, teaming up with people of complementary skills Adrienne Stortz, Katie Quinn, cooking video producers in Brooklyn Matt Cremona, woodworker "I reject all that quality and editing because it takes forever!" —Gabby Wallace Tweet This Keytar Gilmore Girls, and the revival, Gilmore Girls: A Year in the Life Gilmore Guys podcast The Town Troubadour from Gilmore Girls Joaquin attended CUNY J-School, earning a Master's in Multimedia Journalism Atavist, easier to use than Squarespace or WordPress Roots on The Record, Joaquin's graduate project speaking to musicians and Marian McPartland's Piano Jazz Marian McPartland, 1918–2013 The Nerdist Podcast Alicia Witt, and her episode on The Nerdist The 101, traffic magnet in Los Angeles Studio 360 Kurt Andersen Ashley Milne-Tyte, previous guest on TBC ep 8 WBAI, the liberal talk station which plays Latin Jazz Ray Barretto "Way more fun than playing music is listening to other people play." —Joaquin Cotler Tweet This The Busy Creator Podcast is switching from bi-weekly publication to a seasonal format 9 Habits of Highly Creative People Zapier, upcoming episode for season.next Hulse Durrell, upcoming episode for season.next Vancouver Olympics New brand and website for The Busy Creator coming in the spring SASS (Syntactically Awesome Style Sheets), better than CSS (Cascading Style Sheets) Rashan Casseus on Twitter Rashan Casseus on Facebook Rashan Casseus on Instagram Rashan Casseus on LinkedIn Gabby Wallace on Twitter Gabby Wallace on Facebook Gabby Wallace on Instagram Gabby Wallace on LinkedIn Gabby Wallace on YouTube Joaquin Cotler on Twitter Joaquin Cotler on Facebook Joaquin Cotler on Instagram Joaquin Cotler on LinkedIn Joaquin Cotler on YouTube Tools Jira Slack Squarespace Google Docs Atavist Techniques Name buttons on websites in an intuitive way; say “conclude” or “done” Consult a designer even when using a templated system like Squarespace Take team outings as a way to get to know each other Post a common planning document to keep your team accountable Share your core message; if you don't have it defined, go back to square one Mix your “main bit” with casual, less rehearsed pieces When discussing an “album”, call it a “record” to be more generic Habits Keep your skills up with family and community projects Find the intersection of your creation and what people need Post helpful content and videos; people will ask for your help Constantly learn from others via podcasts, videos, blogs, books, etc. Return to a consistent format to avoid rehearsal SaveSave
Don't call it a rebroadcast. In this episode, I sit down with one of my most popular guests for a second time. In this episode, I talk to Prescott Perez-Fox. Prescott is well-known for his creative work, especially in the realm of package design. You can follow him on Twitter here and subscribe to his podcast here. You can find show notes on our website at ObsessedShow.com.
Graphic designer Prescott Perez-Fox gets creative in finding solutions to getting in the zone, maintaining a smooth workflow, and more.You'll Learn:Great habits that your future self will thank you forHow small rituals will help your team power through a projectThe classic/evolutionary/revolutionary system for generating broad alternativesAbout PrescottPrescott Perez-Fox is a New Jersey-based graphic designer and brand developer with more than 14 years of experience in branding, packaging, graphic design, and web design. Following varied experience working in-house for agencies, and as a freelancer, Prescott created his business, Starship Design, to work directly with small business and startup clients. Items Mentioned in this Show:Website: Busy CreatorWebsite: Starship DesignBook: The Culture Code by Clotaire RapailleAudiobook: The Time Traveler's Wife by Audrey NiffeneggerSoftware: TextExpanderView transcript, show notes, and links at https://awesomeatyourjob.com/ep85See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Graphic designer Prescott Perez-Fox gets creative in finding solutions to getting in the zone, maintaining a smooth workflow, and more. You'll Learn: Great habits that your future self will thank you for How small rituals will help your team power through a project What you can do to identify trusting relationships and develop ones lacking in trust About Prescott Prescott Perez-Fox is a New Jersey-based graphic designer and brand developer with more than 14 years of experience in branding, packaging, graphic design, and web design. Following varied experience working in-house for agencies, and as a freelancer, Prescott created his business, Starship
Graphic designer Prescott Perez-Fox gets creative in finding solutions to getting in the zone, maintaining a smooth workflow, and more. You'll Learn: Great habits that your future self will thank you for How small rituals will help your team power through a project What you can do to identify trusting relationships and develop ones lacking in trust About Prescott Prescott Perez-Fox is a New Jersey-based graphic designer and brand developer with more than 14 years of experience in branding, packaging, graphic design, and web design. Following varied experience working in-house for agencies, and as a freelancer, Prescott created his business, Starship Design, to work directly with small business and startup clients. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep85
What's your workflow for planning, recording and publishing a podcast? Is it fast? Does it hinder you from getting your podcast published regularly? Join Ray Ortega, Daniel J. Lewis, Dave Jackson, Prescott Perez-Fox to discuss podcast workflows and ways that you might be able to improve yours. You can subscribe to the RSS mailing list (http://eepurl.com/GnBwr) to get new Rounds delivered to your inbox automatically. Sign up to appear on a future Podcasters' Roundtable! Thanks and I can't wait to see you on a future Roundtable! Links mentioned: Quick-Subscribe Banner Simple Content Templates Subscribe to Podcasters' Roundtable
Prescott Perez-Fox is an independent graphic designer, brand strategist, and podcaster from Brooklyn, NY. He is the man behind The Busy Creator podcast, where he discuss tools, techniques, and habits for creative productivity. The Busy Creator is also an online community where creative professionals can learn the business skills they need to succeed. Suggested Interview […]
In this Bonus episode, Marie & Prescott sit down to discuss the book "Deep Work" by Cal Newport. Together with the live audience consisting mainly of Marie's students from Digital Strategy School, the two dive into the book's topics and themes, including social media distraction, time-blocking, retreats, accountability partners, single-tasking, meditation, and more. The conversation also strays to general purpose productivity chatter, along with answering some Q&A from the audience. Get in touch with Marie via digitalstrategyschool.com and Prescott via busycreator.com
In this week's episode of the Podcasters Unplugged show we chat with Prescott Perez-Fox from The Busy Creator podcast. We talk about podcast scheduling, how to manage your time, and do all of the work yourself. We also talk about different podcasting models and how the medium allows itself for so much creativity such as Podcast "Series". Links Mentioned In This Episode: FreedCamp - Project Management software that Prescott uses to lay out his podcasting process. Adobe Audition - Great audio editing software. Connect With Prescott Here: Subscribe to The Busy Creator Podcast Here Social: Facebook --- Twitter --- Instagram Support The Podcasters Unplugged Podcast Here: If this podcast is bringing you value SUPPORT THE SHOW AT THE FOLLOWING LOCATIONS: Libsyn — Use OUR PROMO CODE “VALUE” when you are signing up for your Libsyn Hosting account to receive 2 FREE MONTHS. Patreon – Get Your Podcast Featured On The Show AND Have Me Review Your Podcast Personally Each Month And Help You With Your Journey. Audible – Sign up for Audible and get a FREE Audiobook Using our link Audio Blocks – Sign up for $99 PER YEAR for great audio to use in your content.
I got a question from a listener awhile back that I want to answer in today's show. Zack asked: How much money could a podcaster just starting up expect to make? I like making money. I know you like making money. But making money with podcasting can be tricky. It can be hard, especially if you don't already have an audience. So in this episode, I want to share some strategies for making money with your podcast. Key Takeaways: There are many ways to make money with podcasting, but you won’t make any money if you quit before you've built an audience. Think about how podcasting plays into your long term goals. If you haven’t started a show yet, or if your show is still new, spend some time thinking about ways to make to make money besides ads or Patreon. Some things are more fun if you can do them without worrying about making money. I want to start off by saying that it’s ok to want to make money from podcasting, but don’t let a lack of money keep you from doing your podcast. How Soon Can I Expect to Make Money With Podcasting? If you’re just starting out and you don’t have a pre-existing large audience), don’t expect to make any money with podcasting in the first few years. That doesn’t mean it’s not possible (it is), but it’s possible that you might not even grow a medium or large audience (1000+ listeners per episode) in the first few years. Podcasting a long-term investment in your future, not a quick way to make money. That doesn’t mean it’s not worth it; there are many benefits to doing a podcast. I talked more about the benefits of podcasting in episode 27: Setting Acheivable Benchmarks for Your Show There are ways to make money with podcasting, but you won’t make any money if you quit before you've built an audience. Don’t Do It For the Money. Do It Because You Love It. I want to give you an example here. I started playing drums when I was 12 years old (I’m 30 now). I practiced a ton when I was a teenager. I added the hours up and I’ve played for well over 10,000 hours. I didn’t make any real money with it until I was in my mid twenties, but the first time I got paid to play was when I was in college. A friend’s band asked one of my friends to cover a show for them at a local bar. We didn’t really have songs prepared, so we just kind of jammed for awhile. We did so poorly that the bar owner gave us money after 30 minutes and told us we didn’t need to play any more songs (ouch). He basically paid us to stop playing. My point here is that if you’re new to something, it might take you awhile to figure out how to make money with it. Don’t take the lack of money as a sign that you should quit. Think About Ways Your Podcast Can Make Money Charli asked: I podcast, but I don’t earn money for it. Should I be? It’s good that you’re asking this question. Seriously. It’s great that you’re thinking about it. So here’s another story for you. I’ve been focusing on getting back in shape this year, and last week I had a conversation with my friend and Community member Alex Kelerman about running and diet, and it was really helpful. I started thinking about how fun it’d be to do a podcast where I interview people about health and fitness, you know, like their workout routines and habits, how they eat healthy, what their journey was like, things like that. But I realized that while it’d be fun to make a podcast about fitness, I don’t have a good plan for monetizing it. If I did do a podcast about fitness, I’d be paying for hosting and investing a bunch of time into it. It’d still be worth it to me, and I know a lot of other people would find it valuable, but there’s something else I have to consider, and that’s opportunity cost. The time I invest in that podcast would be time and mental energy that I wouldn’t be investing in other things, like the Successful Podcasting course I should be working on. I’d like to spend more time working on the course, not less. I don’t have the time to do another podcast the right way. I like writing detailed show notes and preparing a ton. I like talking with people on Twitter and answering emails. That stuff takes a lot of time, and I already have this podcast to do. Another podcast would split my focus. And then there’s the matter of consistency: Would I have time to do another podcast every week? Or would I just do it every couple of weeks or whenever I could get around to it? While losing weight and being healthy is one of my long term goals, I’m not planning on making a living teaching people how to do it. If I did do a podcast about it, I’m not sure how I’d make money with it other than ads or doing Patreon. Think About How Your Podcast Fits Into Your Long Term Goals You have to think about how your podcast fits into your long term goals. This podcast fits into mine because producing podcasts has been my full time job for the past few years. Doing research for my episodes and teaching what I’ve learned helps me get better at my job. I’m also growing an audience of people interested in making podcasts, which is great because I’m working on courses and other products for podcasters. Even though I’m not making a ton of money with the show right now, I have a plan for how to make money with it in the future. If you aren’t making money yet, start thinking about how you could possibly make money in the future. Think about how podcasting plays into your long term goals. How to Make Money With Podcasting There are some obvious options when it comes to making money with a podcast. These are the ones that probably come to most people’s minds. Sponsors/Ads If you want to sell ads, what you’ll be doing is growing a specific kind of audience and finding companies that have products or services that your audience would be interested in. This is why it’s important to have a narrow focus for your show. If you podcast about a very specific topic, you’ll grow an audience of people who care deeply about that topic, and you’ll have an easier time finding companies whose products or services will be a good fit for that audience. You’ll also need to have a pretty sizable audience: Most advertisors look for shows that have at least a few thousand per episode, and some want more, although that number depends on the company. Patreon Patreon is a crowdfunding platform popular with YouTube content creators, musicians, and webcomic artists. It allows artists to obtain funding from their fans or patrons, on a recurring basis, or per artwork. This is basically asking people to support you out of the goodness of their hearts. This works for many people and is one of the easiest ways to make money with a podcast. One problem with this is that it satisfies the rule of reciprocity. That is, if you’re providing a ton of value to someone, they feel obligated to repay you in some way. Supporting you through Patreon is one way they can square that debt, that is, not feel obligated to you anymore. If you’re willing to play the long game, instead of accepting donations through Patreon, you could use the rule of reciprocity to drive sales of a product or service you offer. I’ve never used Patreon before because I have a different plan for making money with my podcast, but it’s a really interesting platform that I’d like to talk more about in a future episode (hit me up if you’re having success with Patreon, let’s talk). Less Obvious Options for Making Money With Podcasting Femke asked: If I want to make money from my podcast, but don’t want to engage in sponsorship, what are some other ways I could explore to make money from it? There are many different ways to make money from a podcast. Selling ads isn’t the only option. There are other, far less obvious things, like using the podcast as a way to get new clients for your business, relationship marketing, building valuable relationships that can lead to full time jobs or collaborations in the future, affiliate sales, and so on. If you haven’t started a show yet, or if your show is still new, spend some time thinking about ways to make to make money besides ads or Patreon. Selling Products or Services to Your Audience If you have a product to sell, for example, coffee, you could do a podcast to grow an audience of people who would be interested in buying your product. I was on a podcast about coffee recently, talking about my coffee addiction. One of the sponsors of that podcast is a company that sells coffee subscriptions. That company recently started their own podcast, which is a great example of making a podcast to build awareness about the products you have for sale. Your Podcast Can Help You Sell Client Services or Consulting This is one way I make money with my podcast. Even though I’m a full-time employee currently, if I wasn’t, I would be offering my services as a podcast producer or editor. If you offer any kind of client services, you could probably attract additional clients with a podcast. Consulting is another way to make money with a podcast. If you have expertise, if you know how to do something or solve a problem, there are people out there willing to pay you for your knowledge or help. For example, I’ve offered consulting services for several years. If you want one-on-one help with your podcast, you can email me and I’ll jump on a phone call with you (for a small fee). I’ve also recently started offering podcast reviews as a service as well. As much as I love my listeners, I don’t have time to listen to and provide feedback on everyone’s podcast. But I can offer reviews as a service and charge for them. Affiliate Sales Amazon, iTunes, and many other companies offer affiliate accounts. You can make money by sending (referring) people to a company that has a product of service for sale. I mainly do this with Amazon. Since many of the products I recommend are for sale on Amazon, I use affiliate links and get a little kickback from Amazon every time someone buys a product that I linked to in my show notes. It doesn’t cost them any extra, and I get to invest that money into more podcasting gear. Win/win. Reasons to Podcast Besides Making Money There are great reasons to podcast that have nothing to do with short-term income. I’ve said before that I think these things are more valuable in the long term. By “these things”, I mean: #1. Relationships. I think relationships are extremely valuable. I asked Twitter this morning, “Are you making money with your podcast? If so, how? If not, what are you getting out of it?” Most of the people that responded said it was more about the relationships they were building with their podcast. I personally believe that investing in relationships is one of the best long-term strategies. Getting to know a single person can change the entire course of your life. Even if I knew there was no chance I would ever make money with podcasting, I still believe that the relationships I’d build would make it worth the time investment. Also, some things are more fun if you can do them without worrying about making money. #2. You’ll get better at communicating and writing. If you podcast consistently (and prepare for your episodes), you’ll get better at writing and talking which are both extremely valuable skills to have whether you’re looking for a job or trying to attract clients to your freelance business. #3. You'll become known as an authority/expert in your field. One of the responses I got from Twitter in response to my question about podcasting was from Prescott Perez-Fox, who said, “I needed a way to become “famous” in my field w/o working for a top-flight firm.” You can become known as an expert in your field by sharing what you’ve learned. Demonstrating your expertise will help you grow your audience. Q&A Charli said: Before the Community, I assumed that all legit podcasts have sponsors just because most seemed to. So I could see why people starting out could fall into that trap. What does “legit podcast” even mean? Just because you don’t have 10,000 or 15,000 listeners, that means you’re not legit? I don’t buy that. You can have a legit podcast with only 300 subscribers. No one starts off famous. You have to put in the time to get good and grow an audience. John Loudon asked: Do you think it’s ok to offer a wider range of services than what you talk about on your podcast? For example, my show is about Ecommerce, but I offer a variety of web design services. It comes down to what you want to do with your time, but I’m all for up-sells. If someone comes to you for an Ecommerce setup and you can sell them design and branding services, great, but I’m all for curation. I mentioned a fitness podcast earlier in the show. One of the reasons I don’t think I’ll do it is because I don’t really want to be known as the fitness dude. I put myself in the podcasting “box” because that makes it easier for people to decide if they want to follow me or not, but I could very easily do three different podcasts. I could do a podcast about podcasting, I could do a podcast about being a musician, and I could do a podcast about fitness and diet. Maybe I could grow a decent audience for all three, but that’s splitting my focus, and really, keeping all three from reaching their full potential because my time and attention would be split. If I focused on one instead, I would have three times as much time and energy to devote to it. Always ask yourself if the thing you’re doing right now is going to help you get you closer to where you want to be in five or ten years. If you don’t know where you want to be in five or ten years, spend some time thinking about it. Finally, here's a couple more links to check out related to making money with a podcast: https://www.akimbo.me/blog/s-5-e-3-meta https://medium.com/@nickfthilton/has-podcasting-failed-19e5f0cc9469 https://www.listennotes.com/podcast-academy/how-do-podcasts-make-money-in-2019-here-are-8-2/ Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/
In this episode, I talk to Prescott Perez-Fox. Prescott is well-known for his creative work, especially in the realm of package design. You can follow him on Twitter here and subscribe to his podcast here. We talked about: Growing up as an artistic kid and a science nerd. The challenges associated with freelancing. How to integrate great brand design within a holistic identity system. You can find show notes on our website at ObsessedShow.com.
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Cathryn Lavery (@CathrynLavery) is an architect-turned-designer, entrepreneur, and maker. After leaving architecture, she created Calm The Ham, where she designs and sells posters and other products. Cat's next project is The Self Journal, a printed, bound journal with templates to help you craft a productive morning routine and accomplish your quarterly goals. Our conversation covers Cat's productivity habits, especially as they relate to morning routines, how she leverages her passions for design but leaves the marketing duties to other people, and how she takes a systematic approach to launching on Kickstarter by manipulating her media contacts. Catch up with Cat on her personal blog, LittleMight.com, or via CalmTheHam.com and TheSelfJournal.com Listen Now [smart_track_player url="http://traffic.libsyn.com/busycreator/TheBusyCreator_65_CathrynLavery.mp3" color="3E3315" image="http://busycreator.com/images/TheBusyCreator_2_80x80_buzz.png" title="Ep. 65 w/Cathryn Lavery" artist="The Busy Creator Podcast with Prescott Perez-Fox" ] [caption id="attachment_2565" align="alignnone" width="452"] The Self Journal, closed[/caption] [caption id="attachment_2566" align="alignnone" width="411"] The Self Journal, open[/caption] [caption id="attachment_2567" align="alignnone" width="411"] The Self Journal, open[/caption] Show Notes & Links Cat studied at Glasgow School of Art, and trained as an architect Cat describes herself as a "maker"; it's on her business card She abandoned architecture after discovering that the job becomes less creative as the years endure Cat's design company, Calm The Ham, produces posters and other design goods The initial investment for Calm The Ham was essentially the cost of a nice printer Cat began working on websites because people asked her The Foundation, a course to build SaaS products Clinic Hero, Cat's software for Chiropractors/Physical Therapists Groupon "Decision Fatigue" is to be avoided Nate Voss, guest on a previous episode, described team-ups as "forming Voltron" "California doesn't have a water problem, it has a people problem." —Cathryn Lavery Tweet This Fart apps "You don't want two designers starting a business together. You need someone doing the marketing & sales." —Cathryn Lavery Tweet This The metaphor of "The Invading Army" vs. "The Occupying Army" Coffee-flavoured Doritos Cappuccino-flavoured Lay's (yes, this is a real product) [caption id="attachment_2556" align="alignnone" width="250"] Cappuccino-flavoured Lay's[/caption] "Do the things you love to do to keep your batteries charged." —Cathryn Lavery Tweet This The Miracle Morning by Hal Elrod On Amazon and On Audible Cat installed multiple habits simultaneously early in January Bulletproof Coffee Hurricane/Super-storm Sandy The Self Journal, Cat's new product, launching on Kickstarter 19 Aug 2015 The brain's Reticular Activating System Getting Things Done by David Allen On Amazon and On Audible "You want to make it look like Apple created it." —Cathryn Lavery Tweet This Trust Me, I'm Lying by Ryan Holiday On Amazon and On Audible QNS Collective, co-working space in Queens, NY Cathryn Lavery on Twitter Cathryn Lavery on Facebook Cathryn Lavery on Instagram Calm The Ham on Twitter Calm The Ham on Facebook Best Self Co. on Twitter Best Self Co. on Facebook Tools Clinic Hero The Foundation LeadPages Medium 7-Minute Workout app on iTunes app store The Self Journal Techniques Share how your projects are made Learn from people outside your industry (e.g. digital marketers if you're a designer) Listen to your audience for advice on what to create next Research a market, pre-sell a product, and then look for a developer to make it happen Look for people to buy in to your project; folks to be invested not just have a job Leverage parts of the project you most enjoy, and give the other elements to other people Don't try to do everything yourself (e.g. marketing, content, design) Align your skills/passion with the sort of work that suits you (long-term vs. short-term) Hoard water in buckets if you live in an area prone to droughts Limit yourself to three targets for the day (not a huge to-do list) Practice a gratitude habit in the morning Get things out of your head and into a system Create a high-quality video on Kickstarter, even for a print or physical product Create professional image assets for your project Build a media list for future outreach - Cat's blog post on her Kickstarter methodology Use Google Images to search for articles covering a specific product Use a Virtual Assistant to build your spreadsheet and take care of research tasks Impose deadlines on yourself, if only to keep things fresh! Habits Develop a morning routine. Here's Cat's Meditate first thing in the morning, or move it around to whenever it fits best Do a quick workout before your [ice-cold] shower so your body is warm Use a journal to plan your days, and your goals for the quarter Tell your story of how you develop a product Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get The Miracle Morning by Hal Elrod as a free audiobook Get The Episode Download The Busy Creator Podcast, episode 65 (MP3, 48:46, 23.6 MB) Download The Busy Creator Podcast, episode 65 (OGG, 48:46, 23.4 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes or on Android Join the Discussion Leave a comment below to participate in the conversation.
Are you working at a job that you can’t stand? When you go to work, do you feel like you’re someone else, and can’t be you? That’s how our next guest on the Power To Change felt when he was working for design companies that he didn’t enjoy. He’s had to make sacrifices, and has […]
Bob Stanke (@BobStanke) is the Director of Digital Media for the Minnesota Timberwolves. Over the years, he's become an expert in Evernote, and has created several workflows he uses everyday to manage his bookmarks and other important information. In this episode, he shares with Prescott how he designed a system to use Evernote for contact management, including how that translates to use on mobile devices and how to create searchable data for future use. Show Notes & Links Google+ Podcasters Community Evernote manages every aspect of Bob's Life Minnesota Timberwolves BobStanke.com, media consulting on the side Bob's original blog post, Evernote as a Contact Management Evernote is a blank slate Bob likes to gather as much info as possible (name, address, birthday, spouse's name, etc.) Evernote beats Outlook/Contacts because it's on all devices. It's a central location. Evernote lacked a reminder system, a way to create automated events. It's now included. No automation, unfortunately (ex. Thank-you emails) It's not a perfect system. Bob would love to develop his own. Lifehacker Evernote for sharing between teams/households Bob's podcasts: Minnesota Tech News Daily, The Springpad Podcast Another blog post, How to Manage Web Bookmarks in Evernote Bob like animated GIFs (who doesn't?) Bob uses Google+ for photo management; Google Drive for documents How I Use Evernote and Google Drive Together Tools Evernote, of course Google+ (+Bob Stanke, +Prescott Perez-Fox, +The Busy Creator) Outlook Apple Address Book/Contacts IFTTT (If This Than That) Zapier Basecamp and Podio, project mgmt tools Samsung Galaxy Note 3 Microsoft Access Evernote Business Account, for sharing with employees, contractors, virtual assistants FollowUpThen.com Mailbox for Android (part of Dropbox, actually) Kippt Cloud.app (on the Mac) Google Drive Carousel by Dropbox, for photo management Techniques Use pre-defined notes Build your own workflow, if you have a complex, custom need Set up an email-into system to create Notes on the fly Make custom fields (ex. Pet) as you need them Use a #Hashtag in a Note to create fast-search capabilities Integrate Evernote with Android phones to make calls quickly Use Evernote to create podcast show notes Use FollowUpThen for job-hunting, get better responses Habits Record notes about people after meeting them Use FollowUpThen to stay in touch with people, especially after meeting Add metadata to a bookmark when adding to Evernote