Business Growth Podcast

Explore the gap between capturing attention and genuine business acumen, focusing on the often-missed distinction between visibility and viability. Learn to distinguish between mere noise and true depth in the digital age, seeking leaders who deliver real value beyond getting noticed.

The delicate balance between accelerating growth and consolidating gains in entrepreneurship. Learn why speed is crucial for gaining rapid feedback, allowing informed decisions on when to scale up or refine strategies.

Discover how artificial intelligence (AI) revolutionizes business growth by driving efficiency and fostering innovation. Learn practical strategies to integrate AI across customer service, market analysis, operational tasks, and personalized experiences.

Unlock competitive advantage through creative pricing strategies that align with customer success and drive profitability. Learn how skipping free trials, embracing recurring revenue, and pricing based on customer outcomes can transform your business, creating strong, lasting relationships and stabilizing cash flow.

Discover how consumer insights fuel innovation by shaping products that truly meet market needs. Learn from a real-world example where simplifying a tech app in response to freelance needs led to significant success, emphasizing the importance of engaging directly with consumers and being ready to pivot.

Master the mindset for innovation by expanding your vision beyond your industry. This episode illustrates how curiosity and openness to ideas from diverse fields can lead to breakthroughs.

Discover the transformative power of essentialism in business: focusing on what truly matters to achieve more with less. This episode shares the story of a startup founder who learned to streamline efforts for greater impact, showing how simplifying can lead to significant gains.

As a business owner, you know that access to capital is essential to keeping your business afloat and growing. But what are the best ways to get business credit? And what are the biggest mistakes that owners make when it comes to their credit scores? In this episode, Spencer sits down with Gerri Detweiler, Gerri is an internationally recognized expert on personal and business credit and business finances and has been featured in major media outlets, courses, and podcasts. She talks about building your business credit even as a solo entrepreneur, as well as the different things to keep in mind when buying a business. Gerri also clears out the confusion on accessing capital, getting additional capital, and credit scores in the business world. Who's the Guest? Gerri Detweiler is a writer, speaker, and author who's passionate about helping small business owners and consumers make better credit and financial decisions through education and advocacy. She helped develop educational programs and materials to teach consumers and small business owners through website articles, print materials, radio, podcasts, courses, and videos. Gerri's specialties include personal credit, small business finance, and business credit education. She has written five books: Finance Your Own Business: Get on the Financing Fast Track (2016) with attorney Garrett Sutton; Debt Collection Answers: How to Use Debt Collection Laws to Protect Your Rights (updated 2014); Reduce Debt, Reduce Stress: Real-Life Solutions for Solving Your Credit Crisis (Good Advice Press, 2009); Invest In Yourself: Six Secrets to a Rich Life (Wiley), The Ultimate Credit Handbook (Plume 1993, rev. ed. 2003). Episode Highlights Guest spotlight: Who is Gerri Detweiler? What are the confusions when it comes to accessing capital, getting additional capital, and the credit scores in the business world? Building your business credit even as a sole proprietor. What the DUNS number is and how important is it for your business? The differences between a personal guarantee and no personal guarantee and how it connects to having a business. What are the timelines that people should expect, especially if you're a startup? The different things to keep in mind if you're purchasing a business. How can you monitor your business credit to avoid identity theft and other issues? Expert advice: What are the simple ways to start building your business credit? Links and Resources Finance Your Own Business https://www.gerridetweiler.com/ https://www.nav.com/ https://www.linkedin.com/in/gerridetweiler  Call to Action List of credit card issuers that report to business credit: https://www.nav.com/blog/which-credit-cards-can-help-me-build-business-credit-25633/ List of vendors that help build business credit: https://www.nav.com/resource/net-30-accounts/ Get a free printed copy of Finance Your Own Business (with a free Nav account): https://corporatedirect.com/business-credit-reporting-tool-book/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

When it comes to taking your business to the next level, outsourcing is key. But with so many different moving parts, it can be difficult to know where to start. That is why FreeUp is here to help! In this episode, Spencer welcomes Mackenzie Lepretre, the Director of Operations for the FreeUp Marketplace, a top-rated marketplace for businesses to find and connect with the best remote professionals. Together, they talk about the three big areas that all business owners should keep in mind when it comes to outsourcing. Mackenzie also narrows down what makes FreeUp different from other marketplaces and how business owners can benefit from their unique pre-vetting system. FreeUp is committed to helping you find the right person for the job at a price that fits your budget. Since they vet all of their freelancers, you can be confident you're working with only the best talent. Episode Highlights How outsourcing can help you grow your business What are the three big areas to keep in mind when outsourcing people What are the two routes to take when it comes to hiring Getting started: What are the two types of freelancers you can hire for your business What makes FreeUp different from the other marketplaces available now How you can get more context and details from the freelancer you're working with What are the common mistakes people are making when it comes to hiring and managing freelancers Links and Resources https://freeup.net/ FreeUp Report Template Schedule a Meeting with a FreeUp Account Manager https://www.linkedin.com/in/mackenzielepretre   Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

If I'm going to ask you now: What is your family tradition? What sets your family apart from others? For today's episode, Spencer excitedly shares all about the Family Wealth Manual. Inspired by Clint Fiore, Spencer shares why having a personal family manual can help families not only in growing their wealth but also in making better choices to grow their legacy and in avoiding decisions that could have negative consequences. Without a plan, you may make decisions that have negative consequences for your family's wealth. Episode Highlights Who is Clint Fiore? Why you should create a family wealth manual Making a choice: What the consequences are of not growing your family, your legacy, and those around you Links and Resources https://twitter.com/ClintFiore/status/1548405621229174785  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Acquisitions are a great way for businesses to grow. They can help you expand your reach, increase your market share, and add new products and services to your portfolio. But acquisitions can also be complex and time-consuming, so it's important to be prepared before embarking on the process. For today's episode, Spencer talks about the huge role of acquisition in a business. He describes how going through the acquisition process can pose a lot of advantages in a business. The next question is: Are you ready for an acquisition? Episode Highlights How acquisitions are a part of a business growth What the acquisition process is How acquisitions can increase your multiple in intellectual property What the advantages of acquisition are Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

As a business owner, you're always looking for ways to grow your business. Leverage is one of the most powerful tools you have at your disposal. Spencer describes what the 4 C's of leverage in a business are: Collaboration, Capital, Code, and Content. He shares how each of these plays a huge role in making a business grow and how you can start using them to leverage your business. Episode Highlights Why Spencer loves learning from other people Who Alex Hormozi is What the 4C's of leverage in a business are How you can get capital for your business What the no code rabbit hole means Content is essential: How you can find where that content is for you Links and Resources Alex Hormozi Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

When faced with a problem, many people try to find the quickest and easiest solution. However, this may not always be the best option. For today's episode, Spencer proves how constraints can actually be used to help you grow. Constraints force us to focus and get the job done quicker and produce better more quality results. Episode Highlights What solution does Spencer come up with when faced with a time constraint problem What happens when you try and solve a problem differently What the other constraints that cause problems are How friction creates the growth Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Age is just a number — Does it apply even when running a business? Spencer proves his point about feeling young, vibrant, and youthful by sharing his recent experiences through his conversations with his mother and friend. He shares what most people want to feel in the product and project that they are involved in, as well as the changes when it comes to adding energy to a business and making it grow. If you're in a business, you feel like it's stagnating, remember to breathe some life into them, breathe some life into that business, into those people, and it will yield such great results for you. Episode Highlights Feeling young, feeling youth, feeling vibrant is important What people want to feel in the products and projects that they are involved with The challenge when it comes to adding energy to your business Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

How can a business grow and gather more customers in the long run? Other than marketing and advertising their business, one of the key ways to spread the word around is with five star reviews. And that surrounds Spencer's talk for today. He describes the lessons he's teaching his employees every year: Through tips. Spencer also talks about how framing the review process works and how the persuasion framework can ensure your business continues to grow. Episode Highlights Love-hate with iPad checkouts Spencer's lesson to employees every year How framing the review process works The persuasion framework Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

For a business to be more profitable, creating additional revenue streams should be on top of any business owner's list. Creating multiple income streams should maximize your business' potential. Looking back at his vacation in South Mexico, Spencer shares the incredible business lesson he learned from his trip while meeting his taxi driver. He breaks down the different alternatives available to help in marketing a business. Spencer also talks about the other ways to add revenue in an existing business and how he was able to open up the taxi driver's mind into unlimited possibilities. Episode Highlights The incredible business lesson Spencer learned during his trip in South Mexico One of the last things that they want to take care of when out on vacation in an AirBnB The different alternatives to marketing their laundry business What the different ways to add revenue to your business are Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

To drive your team to fulfill your company's vision, having an operator for your business is a must. If you're a business owner, one of the key things you should look for is someone you can trust to help with your operation. Spencer talks about not only about finding an operator, but also his own non-negotiables when looking for one. He also discusses why having an operator is essential and how you can see your business take off beyond what you could ever imagine, if there's someone behind you. Episode Highlights Finding an operator is not always the easiest What the end result can be if you're finding your fulfillment in life and your meaning through your business The non-negotiables when looking for an operator Why having an operator is essential Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

When you're hiring employees, do you think of their future in the company? Are you picturing them as the future supervisor or manager? This is the case for Shelby Scarbrough. Spencer interviews Shelby Scarbrough to talk about how she started working as an all-around skilled worker for their family-owned Burger King franchise to own several stores. She talks about hiring people, not just to fill the job, but to train them as they work their way up as a manager. Shelby also reiterated the importance of looking at the good things and the positive pieces, rather than the negative ones, when approaching businesses and handling people. Episode Highlights Who the guest is. Shelby started out at their family-owned Burger King franchise. Is it challenging to get employees then compared to now? Employees working their way up as managers.  Assumptions of anticipating in a first step job to not getting paid how much they should.  A different approach: Instead of focusing on negative things, she's looking at the good things, the characteristics, and skills, the positive pieces.  Wisdom to impart to other people who want to start.  If she'll start her business now, in this era, how can Shelby be approaching it differently?  Why do the core foundational values need to change?  Links and Resources Civility Rules! https://shelbyjoyscarbrough.com/ https://www.joyjourney.life/ Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Increasing your B2B sales is tough and challenging: From generating leads, talking to your potential customers, and pushing the sales, not all strategies that work for others might work for you. So how exactly can you grow your B2B sales? To share his experiences handling different B2B companies, Spencer welcomes Patrick Baynes. Patrick was a cofounder of PeopleLinx, the first B2B social marketing platform based on the LinkedIn API, which raised $8 million in venture capital. He is now the CEO of Nerdwise, which enables sales teams to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Patrick talks about how he succeeded as an entrepreneur and what it took to get there. Episode Highlights Who is Patrick Baynes and what is Nerdwise? What is the business of Nerdwise all about? What's unique about their marketing strategy? Setting a foundation. A lot of people don't get past the point of reaching 1 to 2 Million in sales. Has Patrick experienced interacting with these people in his company? Unpacking the B2B Strategies: Different ceilings Patrick saw and what he did to breakthrough. Things that he sees popping up from successful people who are using Nerdwise. The best ways to get in touch with Patrick Baynes and Nerdwise. Links and Resources https://www.nerdwise.com/ https://www.linkedin.com/company/nerdwisecorp https://www.linkedin.com/in/baynes  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Who is the person in your life who can make complex things look effortless and simple? What do you think are the processes and systems that they follow? These are just two of the many questions that Dave Zumpano answered with Spencer. Dave is an entrepreneurial attorney who does not only help people with their businesses but also educates others in creating systems and processes that can make complex things simpler. Dave shares the difference between systems and processes. He also talks about The Who, Not How belief. Dave shares important advice for people who want to add value in their lives: To create value, you have to simplify the path. Episode Highlights Dave Zumpano is the master of making things look simple. Who is Dave Zumpano? Protecting the financial freedom of families: But why Freedom? To create value, you have to simplify the path. How did Dave realize the most important things to simplify? Driving and providing strategy: Matching another person's strategies with his expertise. Focusing on people working on strategic coaching calls in their unique ability. The Who, Not How book. Difference between a process and a system. How to reach out and get in touch with Dave? Words of advice: Read and consume more information to help you with your business and let it grow.  Links and Resources Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork https://eplawcenter.com/ https://guidr.legal/ dzumpano@eplawcenter.com dzumpano@guidr.legal https://www.linkedin.com/in/david-zumpano-a0208119a https://eplawcenter.com/about-estate-planning-law-center/eplc-legal-team/david-zumpano-cpa-esq/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

How do you decide whether to pursue your business idea or not? Spencer shares an important lesson for entrepreneurs and those who are planning to start their own business: You need to stop growing businesses in your head. He reiterates the importance of taking the first step of action, reassessing, and moving forward before making the final decision. After all, if the idea is not pushing you to take an action right away, it's probably not good enough. Episode Highlights What Spencer enjoys most The eye-opening story We need to stop growing our businesses in our heads It's really for us to get wrapped up and to think about the final piece before we even get started As you're trying to grow, take the first step of action, reassess, then move forward from there If it's not driving you to take action right away, it's probably not good enough Links and Resources N/A Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

After experiencing working from home, a lot of employees refuse to return to work, especially after the scare of COVID-19. As an employer who prefers working on location, what are the ways you can encourage your team to enjoy working back in an office? In this episode, Spencer and Lynn Thomas talk about how you can build stronger connections with your employees and strategies that you can apply in your business. Episode Highlights How COVID-19 has given companies a great opportunity to build stronger connections with employees. COVID has changed the relationship between the workplace, employees, and employers. As a manager and employer, should you share issues that are hard like your mental health, physical health, and overall well-being with your team? How does an employer, who's used to having employees within the company inside a location, decide whether they'll implement the permanent work from home setup or not? Make your employees and yourself be part of your future. Do you prefer working in an office or virtually? What are the different ways you can discourage boredom in the office, without working remotely? Coming from COVID, people miss the social connection, the human connection. Caring plus passion equals empathy. You want to be trusted by your employees. Connect to your employees by asking, “As a human being, how are you doing?” There's a slice of genius in every employee. Be curious enough to ask a question and patient enough to listen. Links and Resources https://www.linkedin.com/in/lynnthomasjd/ https://www.linkedin.com/company/thomas-consulting/ https://www.thomasconsultingwins.com/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

We've all heard the phrase: “America, the land of opportunity” and this episode is all about it! Spencer had a conversation with Jeff Badu, who is from Ghana, Africa. He tells us how he grew up, and what it was like. Even though he is still young, he has made his mark as a real estate professional, owning multiple real estate properties, and is impacting his community! Stay tuned to hear his fascinating story! Episode Highlights Who he is You should invest your money early The way Ghana is built Returning to Ghana for a family vacation Going to college His real estate investment company Try to do things better There's so much financial illiteracy Free education on his website Creating businesses that are providing massive value What's next for Jeff Links and Resources https://www.jeffbadu.com/ https://www.linkedin.com/in/jeffbadu/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

This podcast is for business owners that are out there, that did good but they missed great. This episode is a little different than most, we're getting into the psychology of communication, specifically about overcoming communication fears. We talk with Janice Dean about some techniques and things that you can practice in your business. Episode Highlights First seconds on stage What's fear and why people get it We all must communicate People want to hear what you have to say The principles that she teaches Stop thinking about yourself and think more about others You have to be in the journey Links and Resources https://janicedeancommunications.com/ https://www.amazon.com/Ten-Secrets-Overcoming-Stage-Fright-ebook/dp/B097789B4Q    Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Having good operators in your business is a MUST. If you're looking to acquire a business and you don't have an operator, listen to this episode as we spoke with Ana Santiago, the COO of Outsource School. Her story is very special as she started as a general VA and today she is the COO of a well-established company! Episode Highlights Being the COO of Outsource School When she started - 2:44 How she became COO What Outsource School does Wanting to be part of something bigger Hiring VAs The different roles that she has in the company Focus on communication and attitude Her role as a COO Being in touch with everybody in the team Outsource School's focus Links and Resources https://www.outsourceschool.com/ ana@outsourceschool.com  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Spencer shares the simple way of doing business, but it is more complex than that. Listen to this interview with Dan Rogers, who has a really unique story. Learn how to do business the simple way! Episode Highlights Not being trained as a sales person Changing the mechanics of the business Building a family relationship Creating value and exposure What's not sales You have to be a viable business The best position of strength Principles that you can adopt into your business   Links and Resources dan@salessidekick.com https://salessidekick.com/contact/ https://www.linkedin.com/in/dantrogers/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Hiring new employees, and team members… It's work! There's a lot of filtering in the process, there's a lot of uncertainty. Spencer interviewed Ugis Balmaks, who has a company called Recruiter Mill. In this episode, you'll learn a seven-step process for hiring people. Episode Highlights Who is Ugis Balmarks A formula that Ugis uses Why a person should be looking for this conversation Being selective in who you bring on Finding the ideal candidate Start filtering Using Google Forms Making a test job You should test your employees before you hire them Links and Resources https://www.linkedin.com/in/u%C4%A3is-balmaks-74067647/?originalSubdomain=lv https://recruitermill.com/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we'd love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Spencer talks with Justin Breen, who has a unique ability, and unique skill sets that you definitely need to listen to. Justin is a connector and has the ability to find the unseen material, the unseen relationships, connect things together, and make things happen faster than anyone else. Episode Highlights Your Kolbe numbers 100% simplify An entrepreneur that happens to be a journalist Having a team that helps him execute Helping people understand their unique ability Being a high-performance entrepreneur The purpose of his life The impact filter of his business Links and Resources Connect with Justin Breen justin@brepicllc.com https://www.linkedin.com/in/justinbreen1/ https://www.brepicllc.com/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Spencer talks with Ashley Micciche, the CEO of True North Retirement Advisors. They discuss business, finance, and some of the essentials that will help you out in your business. Ashley is an outstanding, brilliant business thinker and business mind. Episode Highlights How Ashley explains what her company does All types of clients Every business is unique Metrics that determine business value The two main drivers of value Not having document processes or procedures Making your business more valuable The valuation of a business As your revenue grows, your business grows The most successful businesses that she works with Building an exit plan property A big part of an exit plan Continuing to work in that business Take the time to find out what your business is worth Links and Resources https://truenorthra.com ashleym@truenorthra.com https://www.linkedin.com/in/ashley-micciche/    Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Spencer shares a story on how his daughter taught him a lesson in business, she is only nine years old and this lesson is something that really opened his eyes.   Episode Highlights In business, it is good to get a no The difference between a prospect and a customer A service that could be valuable for others Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Are you solving the right problem in your business? This episode comes from a Twitter thread from Shreyas Doshi. He has great leadership skills that could help you! Episode Highlights Starting to understand the problem Trying to solve the wrong problem Understand the fundamentals of your business Links and Resources https://twitter.com/shreyas/status/1376033582305615873  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

This is a special episode of Business Growth because Spencer talks with Nathan Hirsch who has been on the podcast before, but today Spencer is totally impressed with Nathan as he is “Mr. Systems and Mr. Processes” he is the SOP king! You’ll learn how to hire great people, the processes for doing it, the thinking for doing it, and the way that he is making this revolutionary for you as a business owner. He talks about Outsource School, his latest company. Episode Highlights What Nathan did with Outsource School The validation piece When outsourcing can help with the validation phase What helped him to accelerate his business Hiring a virtual assistant Having adequate businesses and processes Why he created Outsource School What’s an SOP Starting with something that is low risk Building communities Hiring someone that does not know your business Creating amazing SOPs What a virtual assistant can do Links and Resources https://podkick.com/outsourceschool.com  - this is an affiliate link and we may be compensated if you purchase from our referral. https://www.linkedin.com/in/nathanhirsch https://twitter.com/realnatehirsch?lang=en https://www.outsourceschool.com/  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

What’s the lifetime value of your customers? Spencer explains it from a Twitter thread from Elizabeth Yin. Episode Highlights What is the lifetime value Retaining customers Lifetime value is your best lever The lifetime value of your customer Understand your metrics Links and Resources https://twitter.com/dunkhippo33/status/1354569834881662977  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

It arrived: the 2020 year in review! Spencer dives into some of the most important things that happened during the year for him. Episode Highlights A different year Having Zoom conversations Seeing people grow during these challenging times Time is the most important thing that we have Spend your time well Focus on things that will help you grow as a person Focus on relationships Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Spencer is taking some favorite Twitter threads and some of his favorite blog posts and relaying them to you! This one comes from Andrew Wilkinson: four types of people that buy internet pieces. Think like the buyer and become the buyer of your business. Episode Highlights Become the buyer of your business Think like the buyer, not the seller Types of business buyers The flippers at the business A business that will probably die Think about yourself as the buyer of the business Links and Resources https://twitter.com/awilkinson/status/1326221638614933505  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

We are tackling the different SMB questions to grow your business. These are all about accounting basics and this all started from a tweet that Spencer read recently in the Brent Beshore Twitter account. Episode Highlights Do you need to understand accounting to invest? Three things that will help you out with accounting in your business You need to arm yourself with a basic knowledge Having a good bookkeeper Know your numbers Bonus tip about accounting Links and Resources https://www.khanacademy.org/economics-finance-domain/core-finance/accounting-and-financial-stateme https://twitter.com/BrentBeshore/status/1320899569690050563  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Several of the next episodes are shorter podcasts where we will be talking about some of the most important fundamental pieces within business. This podcast is for a specific audience, the world of small and medium business owners, so if you’re a business owner, you should ask yourself why your business needs recurring revenue. Episode Highlights Why your business needs recurring revenue An example from Costco Why recurring revenue is so important Empowering the customer What you need to do for your business A company to look at: www.pipe.com Links and Resources www.pipe.com  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Stephen King of www.GrowthForce.com explains how you can avoid having an employee commit financial fraud against your business. You'll learn the things to be aware of, where it originates, and then how to prevent it.   Episode Highlights How to reduce risk Who to trust Reducing the risk of fraud Rationalizing behavior Level of risk Understanding your risk GrowthForce goal Helping business owners to grow A webinar about how fraud happens   Links and Resources www.growthforce.com  https://twitter.com/skingGForce https://www.linkedin.com/in/stephenkingcpa   Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

This is a Twitter conversation from Elizabeth Yin https://twitter.com/dunkhippo33, Co-founder at HustleFund https://twitter.com/hustlefundvc  where she talks about knowing your metrics and where many businesses go off the rails. I asked a question to know which metrics are most important to her. Read our Twitter thread here: https://twitter.com/spencershaw/status/1260645765191331843    Episode Highlights https://twitter.com/hustlefundvc  https://twitter.com/dunkhippo33    Links and Resources Business metrics and economics The importance of knowing your metrics The hard work it takes to build a business Success on the ideation process Being a unicorn? How much it costs to acquire a customer   Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!