Chaos to Conversions: A Podcast on Launching and Email Marketing

In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it's about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.Tune in as Branda Discusses:Deciding between rewriting and revamping is nuancedTime and money are big factors when deciding on a revamp vs. rewriteMarket research is going to make your decision a lot easierConversions arent the only thing you'll want to analyzeMentioned in the Episode:The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddleLaunch Copy Packages: https://www.therelevantcollective.com/launch-copy Email Sequence Packages: https://www.therelevantcollective.com/copywriting-services ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast.We'll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You'll also hear real-life examples of when a challenge launch crushed it… and when it flopped (because timing is everything).Perfect for course creators, membership owners, and business owners who love live interaction and deliver transformational results.Tune in as Melanie Discusses: How a challenge launch works from start to finishPros & cons of this intense (but powerful) styleWhat types of offers are best suited for itCase studies to help you decide if it's your moveIf you love building community, delivering quick wins, and launching with high vibes—this one's for you.Mentioned in the episode: Episode 63: https://duxburydigital.co/episode63/ Get on the waitlist for The Launch Reno: bit.ly/launchreno________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.Tune in as Melanie and Branda discuss:How to set a baseline price that reflects the true value of your offerWhy frequent discounting can train your audience to never pay full priceWhen discounts actually make sense and how to use them strategicallySmart alternatives to discounts, like bonuses, loyalty programs, and price anchoringHow to create urgency without cheapening your offerMentioned in the Episode:Get $50 Off The Copy Huddle with code PODCAST: www.therelevantcollective.com/the-copy-huddle________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it's not as simple as “yes” or “no.” If you've ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you're going to want to hear this.In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you're setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she's using bundles more strategically in 2025 and what she's doing differently this time around.Tune in as Branda discusses:The biggest pros and cons of bundle list growthWhy not all bundles are created equal and how to vet them carefullyHow to avoid flooding your list with unengaged subscribersWhat to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundlesSmart strategies for tracking bundle performance and engagementMentioned in the Episode:Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-servicesThe Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

“If you're not doing a webinar, it won't convert.” “Challenges are the only way to get people engaged.” If you've ever heard rigid rules like these, it's time to delete them from your brain.In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your offer. Before you decide on your next challenge, webinar, or paid launch event, tune in to hear the questions you actually need to be asking yourself. Because success doesn't come from the strategy itself—it comes from choosing the right one for you.Tune in as Melanie shares:The key factors that determine which launch style will work bestThe most common missteps when choosing a launch methodHow to avoid putting the wrong price tag behind the wrong strategyReal talk about your energy, timing, and audience habitsWhat's coming in her “Hot Girl Summer of Launching” seriesMentioned in the episode:Get on the waitlist for The Launch Reno: bit.ly/launchreno________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

You've heard of cold subscribers—and maybe you've felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it's gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you've ghosted your list for months or you're just noticing your open rates slipping, they'll walk you through how to rebuild that relationship without starting from scratch.Tune in as Branda and Melanie discuss:Why inconsistent emailing can tank your launch resultsWhat Google's new spam rules mean for your list healthCreative ways to warm up your list before a launchA breakdown of Branda's go-to re-engagement email seriesHow to stop paying for subscribers who never open your emailsMentioned Links:Grab Branda's $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Does writing your emails, blogs, or launch copy take forever? A. You're not alone. B. You don't have to keep drowning in drafts and decision fatigue!In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don't have the time, or you dread staring at a blinking cursor, you'll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress.Tune in as Branda discusses:The power of planning ahead and creating a content roadmapHow to get quick feedback so you stop second-guessing yourselfWhy repurposing old emails is one of your biggest time-saversTools and tactics like speech-to-text and writing buddiesWhen to consider outsourcing or hiring help for your copyMentioned in the Episode:Join The Copy Huddle Membership (Use code PODCAST for $50 off your first month of The Copy Huddle): www.therelevantcollective.com/the-copy-huddleJoin the Free Email Roadmap Challenge:www.therelevantcollective.com/email-gps-waitlistExplore Copywriting Services: www.therelevantcollective.com________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ever feel like you're starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer.In this episode, Melanie breaks down exactly how to build a waitlist that actually converts. From what not to do to the bonus strategies that work, she shares tested approaches to make launching feel easier, more profitable, and a lot more fun.Tune in as Melanie discusses:Why a high-intent waitlist boosts launch conversionsThe biggest mistakes people make when building a waitlistHow to nurture your waitlist between launches (without burning out)Smart ways to incentivize sign-ups and keep your audience engagedReal examples and conversion data from past launchesMentioned in the episode:Join the waitlist for the Launch Reno: https://bit.ly/launchreno________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck.In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next level of growth. From letting go of perfectionism around income to getting smart about debt, Gina brings a refreshing, honest take on how to build a business that's both profitable and sustainable.Tune in as they discuss:Why inconsistent income is normal—even at 7 figuresHow your thoughts about debt could be blocking your growthWhat to do when failed payments and cash flow dips trigger a spiralHow to build savings and invest wisely (even when your income isn't huge yet)Small daily practices to help you reset your money mindset and take actionMentioned Links:Small Business Money School: https://ginaknox.co/schoolSmall Business Big Money Podcast: https://ginaknox.co/podcast/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it's easy to end up sending random emails that don't work together to build momentum, nurture subscribers, or drive sales.In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it's going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!Tune in as Branda discusses:Why disjointed emails hurt engagement and conversions.The power of strategic email planning to align with your business goals.How to create content pathways that guide your audience toward action.The importance of multiple touch points to nurture and convert subscribers.How to use quarterly goals to build an email strategy that actually works.Mentioned in the episode:Episode 55 - How Quarterly Planning Helps You Avoid Shiny Object SyndromeJoin the EmailGPS Challenge for hands-on support: https://www.therelevantcollective.com/email-gps-waitlist________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Launching isn't just about strategy—it's about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you've ever felt like launching sends you into a stress spiral, this episode is for you.In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let's be real—refreshing your email every three minutes isn't a business plan.Tune in as Melanie discusses:Why your mindset matters more than you think when launching.The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.The power of post-launch reflection—and why every launch is a goldmine of data.Mentioned in the Episode:Ep 54: www.duxburydigital.co/episode54The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it's easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice?In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront.Tune in as we discuss:The attention economy and why standing out is harder than ever.How AI is changing content creation—for better and worse.The key to using AI as a tool without losing your unique voice.Smart automation and AI tools that save time without sacrificing creativity.How to identify what makes your brand stand out in a crowded digital space.Mentioned Links:Download Jacinta's Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbookLearn more about Social Circle: www.socialcircleinc.comFollow Jacinta on Instagram: @Jacinta_Gandy________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don't truly move you forward.In this episode, Branda shares how quarterly planning can help you stay focused, prioritize what really matters, and confidently say no to distractions. You'll learn how to align your efforts with your goals, avoid decision fatigue, and make real progress in your business—without the overwhelm.Tune in as Branda discusses:How shiny object syndrome can derail your progress and keep you stuck.Why quarterly planning is the key to making meaningful progress toward your business goals.Practical steps to set goals, evaluate opportunities, and create a focused plan.Mentioned Links:Get Branda's free quarterly planning template: https://therelevantcolletive.kit.com/quarterly-templateJoin the waitlist for Email GPS: https://www.therelevantcollective.com/email-gps-waitlist________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

What if your launch wasn't a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don't fail because of the offer itself, but because of small missteps that can be optimized.In this episode, Melanie breaks down the hidden costs of constantly starting over and the smarter way to refine your launches for better results. She shares the subtle shifts that can turn an okay launch into a profitable one, without overhauling everything.Tune in as Melanie discusses:Why most launches don't fail because of the offer—but because of fixable mistakes.How to analyze your data and tweak key elements instead of starting over.The small shifts that can lead to bigger wins in your next launch.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You'll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client. From onboarding to retention strategies, they'll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust.Tune in as they discuss:Why great customer experiences lead to higher retention and more referrals.How tiered offers and loyalty programs can maximize revenue and engagement.The power of onboarding sequences to guide customers and strengthen relationships.Mentioned in this episode:Done-For-You Onboarding Sequence:https://www.therelevantcollective.com/launch-copy________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

You've created the perfect opt-in, but now you're wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She'll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.Tune in as Branda discusses:Why welcome sequences are essential for building trust and boosting engagement.The benefits of creating specific sequences for different opt-ins or points of entry.How segmentation in welcome sequences can improve long-term sales and engagement.Mentioned in this episode:Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddleHire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-servicesDownload the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Feeling overwhelmed at the thought of hiring for your business? You're not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you'll learn how to hire strategically and set your team up for success. Tune in as Melanie discusses:How to determine if you're ready to hire and what signs to look for.Why defining the role and tasks is crucial to finding the right fit.How to create a streamlined onboarding process for your new hire.Mentioned in this episode:SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462Join The Copy Huddle by February 7 and save $50 every month! Join now: www.therelevantcollective.com/the-copy-huddle________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Your audience knows who you are—now it's time to show them why you're the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. Tune in as they discuss:Why consistency in marketing builds trust and keeps your audience engaged.The power of testimonials and case studies in showcasing your expertise.How to use low-cost entry offers to convert warm leads into loyal customers.Mentioned in this episode:Copywriting Retainer: https://www.therelevantcollective.com/retainerMelanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Struggling to write emails that convert your subscribers into buyers? You're not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you'll learn how to elevate your email game and boost your confidence before hitting send.Tune in as Branda discusses:The purpose of email audits and how they can improve your copy.How to craft emails that focus on your audience, not just your story.Why compassionate messaging is key to addressing audience pain points effectively.Mentioned in this episode:Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.Tune in as Melanie discusses:Why every business needs a customer support SOP and what it should include.How a marketing SOP ensures branding consistency and boosts efficiency.The importance of documenting repeatable tasks to streamline operations and prepare for outsourcing.Mentioned in this episode: TPT Sop Freebie: https://duxburydigital.thrivecart.com/tpt-sop/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.Tune in as they discuss:How to attract the right people to your audience through visibility strategies.The importance of clear messaging and content for audience engagement.Actionable steps to nurture leads and move them to the middle of the funnel.Mentioned in this episode:Done-For-You Welcome Sequence: https://www.therelevantcollective.com/copywriting-services________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.Tune in as Branda discusses:The importance of open and click rates and how to improve them.The role of segmentation and A/B testing in boosting engagement.Why tracking subscribers and unsubscribers helps grow a stronger list.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it's not the end of the road. 2024 may have been a challenging year, but there's still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.Tune in as Melanie discusses:Why reflecting on your wins and misses is crucial before moving forward.How to evaluate your planning style and pivot to what works for you.The mindset shift that turns “I failed” into “I made progress.”Mentioned in this episode:Get the free power hour planning mini course until January 5th - https://duxburydigital.thrivecart.com/power-hour-mini-course/?coupon=GIFT________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empowering guidance to help you take control of your money!Tune in as they discuss:What financial freedom means and how it varies for individuals and families.Differences between personal and business finances, and tips for starting and managing a business budget effectively.Shifting negative financial mindsets and building confidence in charging your worth.Mentioned in this episode:Budget Template: https://meganmendez.kit.com/80901ff3f1Freelancing Your Way to Financial Freedom Podcast: https://pod.link/1675128676Start your online business today!: https://meganmendez.com/workbook-sales-page#/Connect with Megan:Website: http://meganmendez.com Instagram: https://www.instagram.com/meganmendez__/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you're looking for more efficiency or deeper engagement with your audience, this episode is packed with insights you won't want to miss!Tune in as Branda discusses:The appeal and limitations of year-long email sequences.How to stay consistent without losing personalization in email marketing.Alternative strategies to craft timely and relevant email content.Mentioned in this episode:Retainer Services: https://www.therelevantcollective.com/retainerWelcome Sequence Services: https://www.therelevantcollective.com/copywriting-servicesEmail GPS: https://www.therelevantcollective.com/email-gpsBomb AF Lead Magnet: https://therelevantcolletive.ck.page/8f0c03aaec________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Do you feel overwhelmed by annual planning? You're not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!Tune in as Melanie discusses:The importance of reflecting on the past year to avoid repeating mistakes and build on successes.How to set realistic, impactful goals that align with your big-picture vision.Why taking the time to plan effectively can transform your year and how to make it stick.Mentioned in this episode:Power Hour Planning - https://duxburydigital.thrivecart.com/power-planning-live/Affiliate Link for Hustle Sanely Planner - https://hustlesanely.com/?bg_ref=L2ntUbixPQ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a business you love.Tune in as they discuss:Identifying the signs that you may no longer love your offer.Strategies for deciding whether to revamp or retire an offer.Testing new ideas before fully committing to a new direction.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing which tasks truly matter. This conversation is packed with tips for managing business and personal responsibilities and ideas to help you prioritize, set boundaries, and, most importantly, enjoy the season. Tune in and learn how to reclaim your time and reduce stress this holiday season with Janice's tried-and-true systems.Tune in as they discuss:Identifying essential systems to streamline tasks during the holiday season.Techniques for understanding and managing your capacity realistically.Tips for balancing holiday demands without compromising business or personal life.Mentioned in this episode:Make It Your Own Monthly Calendar:https://laugheatlearn.com/shop/make-it-your-own-calendar/The Ultimate Hiring Guide for Teacher Business Owners:https://www.cookfamilyresources.com/hiring-guide/Connect with Janice:Website: https://www.cookfamilyresources.com/work-with-me/ Instagram: https://www.instagram.com/teacherjaniceva/___________________________________Plan 90 Days in 90 minutes for $32! Grab your ticket to Email GPS: www.therelevantcollective.com/email-gps________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Feeling overwhelmed by your email writing tasks? You're not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.Tune in as Branda discusses:How to recognize and address the signs of email burnout.Tips for planning and repurposing content to reduce email writing stress.Effective strategies for delegating or automating email tasks.Mentioned in this episode:Email GPS Workshop: https://www.therelevantcollective.com/email-gpsEmail Templates: https://www.therelevantcollective.com/shopRetainer Packages: https://www.therelevantcollective.com/retainer________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.Tune in as Melanie discusses:Differences between upsells and order bumps and how to implement them effectively in your sales funnel.How to create strategic downsells that address customer objections while maintaining value.The power of cross-selling to existing customers and simple ways to implement it in your product ecosystem.Mentioned in this episode:3 Questions to Ask Yourself Before Creating Your Next Offer:https://duxburydigital.thrivecart.com/3qstoask/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.Tune in as Branda discusses:How scarcity in marketing drives faster purchasing decisions and perceived value.Ways to implement price anchoring to showcase value and pricing strategy.Important ethical considerations when using these marketing psychology principles.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to face your business demons head-on and come out stronger on the other side.Tune in as they discuss:The fear of business failure and strategies to overcome it.Dealing with the anxiety of no one buying your course, product, or service.Overcoming the fear of embarrassment and self-doubt in business.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up for a strong start in January. Whether you're going all-in on Black Friday or opting for a quieter season, discover strategies to make Q4 work for you and your business goals.Tune in as they discuss:Importance of planning personal and family commitments.Strategies for planning business activities around holidays.Content batching and creation for the holiday season.Mentioned in this episode:Creating a Q4 Plan - https://www.therelevantcollective.com/email-gps-waitlist________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Ever feel like the productivity strategy that everyone swears by just doesn't work for you? You're not alone! In today's episode, Branda's challenging the highly praised technique of batching. If you've tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss why they may not work for everyone, and explores flexible alternatives that better suit your unique needs.Tune in as Branda discusses:The Benefits and Challenges of BatchingRethinking Traditional BatchingAlternative Batching StrategiesThe Importance of a Personalized Batching SystemMentioned in the episode:https://www.therelevantcollective.com/retainer________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.Tune in as Melanie discusses:Introduction to the 4 types of content your business needs to growThree main reasons people buy and how to use your content to support thatWhy a mix of content types is importantMentioned in this episode:Create a Workshop That Converts: https://duxburydigital.co/cwc________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.Tune in as they discuss:The story formula: positioning your client as the hero and yourself as the guide.Crafting a compelling narrative even without a "big" story.Practical techniques for gathering customer insights and creating connections.Connect with Kris:Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube: https://www.youtube.com/@reddoordesignLearn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.Tune in as Branda discusses:The three key components of a successful sales email.Strategies for connecting with your audience through storytelling and addressing their needs.Tips for building credibility and overcoming buyer hesitation with digital products.Mentioned in this episode:Product Promo Emails - https://www.therelevantcollective.com/product-promo-swipe________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.Tune in as Melanie discusses:Choosing the right freebie to attract your target audience.Deciding on launch dates and promotion periods.Determining the right price for your offer.Mentioned in this episode:Join Create a Workshop That Converts - https://duxburydigital.co/cwcCreate A Bomb AF Lead Magnet - https://therelevantcolletive.ck.page/8f0c03aaec________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!Tune in as they discuss:Client and project management tools.Content planning and communication tools.Marketing and web platforms.Mentioned in this episode:Dubsado: dubsado.com/?c=duxburydigitalAirtable: https://airtable.com/invite/r/pWbMMPpzAsana: https://asana.comShowit: https://account.showit.com/r/duxburydigitalFlodesk: https://flodesk.com/c/0JJ6PEConvertkit: https://partners.convertkit.com/otz1r96jdhal-pricingHoneybook: http://share.honeybook.com/branda4365298Monday.com: https://try.monday.com/m6cwxis2eppl________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.Tune in as Branda discusses:Key differences between good and bad lead magnets.Building trust and credibility through lead magnets.Evaluating and updating existing lead magnets.Creating a Bomb AF Lead Magnet:https://therelevantcolletive.ck.page/8f0c03aaec___________________________________Join the Waitlist for Create a Workshop That Converts:A step-by-step online program that will take you from a wish to launching a live workshop in 6 weeks or less!https://bit.ly/onestopworkshop ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.Tune in as Melanie discusses:Ensuring your workshop topic aligns with your audience's interests and goals.Picking a topic with clear, actionable steps for participants.Choosing a timely or time-sensitive topic that fits your offer and the season.Create a Workshop That Converts Waitlist:https://duxburydigital.thrivecart.com/create-a-workshop-that-converts-waitlist/___________________________________Join the Waitlist for Create a Workshop That Converts:A step-by-step online program that will take you from a wish to launching a live workshop in 6 weeks or less!https://bit.ly/onestopworkshop ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence and boost your conversions. Tune in to discover how simple tweaks can lead to substantial improvements in your site's performance!Tune in as they discuss:Designing websites to boost conversions.Avoiding common website design mistakes.Strategies for increasing website traffic.Connect with Stacy:Website https://www.stacyeaguilar.com/Instagram https://www.instagram.com/stacyeaguilar/Facebook https://www.facebook.com/stacyeaguilar/ Website Checklist for Boosting Conversions:https://stacyeaguilar.myflodesk.com/m6au7vuu8p___________________________________Join the Waitlist for Create a Workshop That Converts:A step-by-step online program that will take you from a wish to launching a live workshop in 6 weeks or less!https://bit.ly/onestopworkshop ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.Tune in as Branda discusses:Crafting an email marketing strategy from the ground up.Experimenting with different types of content to see what resonates.Segmenting audiences and refining messages to maximize engagement.___________________________________Enter to win the Free Copy Giveaway: https://therelevantcolletive.ck.page/giveaway-too________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.Tune in as they discuss:Launch Math: Calculating realistic launch revenue goals.Steps to determine necessary sales and audience reach.Strategies to increase cart value (tripwires, upsells, and downsells).Get Melanie's FREE Tripwire TrainingExplore the Launch Library and Launch Calculator___________________________________Enter to win the Free Copy Giveaway: https://therelevantcolletive.ck.page/giveaway-too________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help streamline your operations and boost your bottom line.Tune in as they discuss:Essential elements every business should have.Common mistakes or oversights in business operations.Tools and strategies for improving business efficiency.Mentioned in this episode:Free Welcome Sequence Toolkit (Private Podcast): https://therelevantcolletive.ck.page/private-podcastFree SOP Checklist: https://duxburydigital.thrivecart.com/tpt-sop/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will leave you feeling ready to take on your next launch adventure.Tune in as Melanie discusses:Strategies for cultivating a positive launch mindset and reducing anxiety.Tips for overcoming fears associated with live launch components like webinars.Debunking common misconceptions about webinars and making them more valuable.Mentioned in the episode:Launch Library: https://duxburydigital.thrivecart.com/launch-library/Free Launch Checklist & Training: https://duxburydigital.thrivecart.com/complete-course-launch-checklist/________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn't converting as you hoped? Branda's here to break down these challenges and share her top insider tips. Discover how to boost your sales with smarter strategies, breathe new life into your list growth, and revamp your welcome sequence for better engagement.Tune in as Branda discusses:Strategies to address disappointing sales results.Tips for accelerating email list growth.Solutions for enhancing your welcome sequence's effectiveness.Mentioned in this episode:Learn More about Email RX: https://therelevantcolletive.ck.page/email-rx________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.Tune in as they discuss:Using bonuses during a launch and psychological impact on buyers. Differences between live launches vs. evergreen launches.Importance of incorporating the audience's own words and phrases in marketing materials.Mentioned in the episode:Launch Email Swipe Files: https://www.therelevantcollective.com/launch-copy-swipesMelanie's Launch Resources: https://duxburydigital.co/resources________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.Tune in as Branda discusses:Evaluating your list's current engagement after ghosting.Crafting a strategic content plan to re-engage your audience.Reconnecting with subscribers using tailored re-introduction strategies.Mentioned in the episode:Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie's insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!Tune in as Melanie discusses: Importance of acknowledging and celebrating your accomplishments. How to perform a time audit to review how well your daily tasks align with your initial goals for the year. Reassessing their big-picture vision and specific goals.Mentioned in the episode:Small Business KPIs https://duxburydigital.thrivecart.com/kpis-for-small-businesses/Teacher Seller's Summit https://mbattistelli.krtra.com/t/osCUZdGbeha4________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other sellers.Tune in as they discuss:The benefits of collaborations and partnerships in the teacher-seller space.Advice for participating in summits and bundles to gain exposure and build connections.An overview of the upcoming Teacher Seller Summit and its unique interactive format.Connect with Lauren:Instagram https://www.instagram.com/thelaurenfulton/ Youtube https://www.youtube.com/channel/UCQVU1qiUBl0UTSdUhB1mE0APodcast https://therebrandedteacher.buzzsprout.com/Teacher's Seller Summit https://rebrandedteacher.kartra.com/page/hM1199________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective