Learn how to build community, grow you business and make an impact with events and sponsorships. The EVENTive Entrepreneurs podcast is hosted by Sarah Brush, Corporate Event Professional and Sponsorship Expert, for over two decades.
The EVENTive Entrepreneurs podcast is an absolute goldmine for anyone looking to host profitable and successful events. Hosted by Sarah, this podcast offers actionable tips and tricks that can be applied in a variety of industries. The interviews with guests are incredible and always leave listeners with ideas and inspiration. Sarah's expertise shines through, making this podcast a valuable resource for event planning professionals.
One of the best aspects of The EVENTive Entrepreneurs podcast is the wide range of guests and topics covered. No matter what industry you're in, you can gain knowledge from the dynamic and interesting guests that Sarah brings on the show. This diversity ensures that there is something for everyone, whether you're a seasoned entrepreneur or just starting out. Additionally, Sarah's relatability adds an extra layer of connection for listeners.
A potential downside to this podcast is that it may not appeal to those who are not interested in event planning or entrepreneurship. While there are still plenty of valuable insights to be gained, some episodes may not resonate with individuals who are not specifically looking for information in these areas. However, for those interested in hosting events or growing their entrepreneurial ventures, this podcast is a highly valuable resource.
In conclusion, The EVENTive Entrepreneurs podcast is a must-listen for anyone involved in event planning or entrepreneurship. Sarah's expertise combined with her engaging interview style creates a high-value podcast filled with actionable advice and inspiring stories. Whether you're looking to host your own event or simply expand your knowledge as an entrepreneur, this podcast has something for everyone. Tune in and prepare to be inspired!
In this episode, I share questions to ask potential sponsors to help understand their goals and decision making.Let's connect!Sarah Brushhttps://www.instagram.com/eventivebrush/https://www.linkedin.com/in/sarahbrush/
In this episode, I share some pre, on-site and post-event ideas to help your attendees feel engaged and provide value.Let's connect!Sarah Brushhttps://www.instagram.com/eventivebrush/https://www.linkedin.com/in/sarahbrush/
In this episode, I share 12 challenges and tips to overcome them. Thanks for listening!Sarah Brushhttps://www.instagram.com/eventivebrush/https://www.linkedin.com/in/sarahbrush/
Hi! In this episode, I share the benefits of starting with a smaller event. Thanks for listening! Sarah Brush https://www.linkedin.com/in/sarahbrush/ https://www.instagram.com/eventivebrush/
In this episode, I share 10 ideas on how to handle the common sponsor question "Can I have a discount". I would love to connect! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, we talk about 2025 event sponsorship trends. A few of the topics include: Cause based partnerships Storytelling through sponsorship Digital customization Community centered sponsorships Exclusive VIP experiences And more! I would love to connect! Sarah Brush https://www.linkedin.com/in/sarahbrush/ https://www.instagram.com/eventivebrush/
In this episode, we talk about 2025 trends in entrepreneur events. A few of the topics include: Gamification Sustainability and Social Impact Focus Hybrid events Subscription based event model Highlight the event city Purpose led partnerships And more! I would love to connect! Sarah Brush https://www.linkedin.com/in/sarahbrush/ https://www.instagram.com/eventivebrush/
In this episode, we talk about 2025 trends in entrepreneur events. Next week, we will cover the rest! A few of the topics include: AI Hackathons Pitching opportunities Attendees taking action at the event Incorporating the event location Wellness Gamification Collaboration for ideas and challenges I would love to connect! Sarah Brush https://www.linkedin.com/in/sarahbrush/ https://www.instagram.com/eventivebrush/
In this episode, I share red flags to pay attention to when you are planning your event. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share 9 ideas for what to include in a sponsorship as an alternative to a booth. Thanks for listening! https://www.instagram.com/eventivebrush/
In this episode, I share my favorite event experiences from the Powerhouse Women event! This event is all about getting into action around your big ideas and 800 women were in attendance! The PW event has so many takeaway and highlights that you can use as examples for when you plan or host an event. It is always my favorite event of the year! https://powerhousewomen.co/ Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, Meghan shares about starting her event management business and tips to help you plan your event or plan events for others! Meghan's journey in event management began from a place of love and support, volunteering to help a dear friend who was hosting an event aimed at inspiring and empowering women. This experience sparked a passion that has grown over the years, as she began planning a wide array of events. It was through this journey that Meghan realized her true calling: to bring her expertise and heartfelt service to individuals creating their own special moments. From there she created her event management business The SHIFT Experience. Meghan understands that every event is a unique and transformative experience. It's this belief that drives her to pour her heart into every detail, ensuring each event is flawless and memorable. Her exceptional organizational skills, meticulous attention to detail, and seamless execution are all driven by a deep understanding of the profound impact these moments can have. Meghan is especially drawn to personal development events and health and wellness retreats, as she believes they require a special kind of energy and intention that resonates deeply with her. With The SHIFT Experience, every event is more than just a gathering; it's a heartfelt journey designed to inspire, heal, and transform. Connect with Meghan https://www.instagram.com/meghanlobrien/ Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/https://www.linkedin.com/in/sarahbrush/
In this episode, I share advice to align your content to attendee interests and goals. Thanks for listening! https://www.instagram.com/eventivebrush/ Sarah Brush
In this episode, Hayley Luckadoo, of Females on Fire shares all about planning and hosting virtual and live events. Plus we focus on event marketing. Bonus! She has a special offer for you on her upcoming live event: Use code FIRESALE at checkout to get 20% off your conference ticket! https://femalesonfire.co/conference Hayley is a marketing coach, high energy motivational speaker, and the founder of Females on Fire, a media brand focused on elevating women in business and personal development. As a coach, she helps entrepreneurs build businesses that fuel their freedom and create marketing plans that fit into their lifestyle, and as a speaker, she empowers women to pursue their wildest dreams and create the highest version of themselves. Hayley is an audacious dreamer who got her entrepreneurial start with a hobby wedding planning business born out of her college apartment, then pivoted to create her current business, and turned it into a multi-passionate success story built on resilience and community. Now in addition to coaching and speaking, she's growing that community through Females on Fire's podcast, virtual and in person events, and various programs, with the goal of helping 100,000 women create their best life. https://instagram.com/hayleyluckadoo https://www.instagram.com/femalesonfire/ Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share 17 tips to save money on your event F & B. Thanks for listening! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/ Sarah Brush
In this episode, I share 15 ways to use social media to find sponsors for your event. Thanks for listening! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/ Sarah Brush
In this episode, I share 15 ideas to drive revenue for your event. Thanks for listening! Podcast episodes references in the episode: https://podcasts.apple.com/us/podcast/175-what-should-i-include-in-my-event-sponsor-prospectus/id1542582216?i=1000634125301 https://podcasts.apple.com/us/podcast/145-20-ideas-to-include-in-event-sponsor-packages/id1542582216?i=1000607516388 Sarah Brush https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, I share the questions to ask venues that you are considering for your event so you can make the best decision for your business. Thanks for listening! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, I share things to consider when hosting an event to launch your product. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share the 10 things I would want most if I was hosting an event. Thanks for listening! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, I share 10 tips on negotiating with your vendors and venues. Thanks for listening! https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/ Sarah Brush
In this episode, I answer 5 questions that our community submitted on the topics of event strategy, sponsorship, event registration, promotion timeline and choosing the right type of event for your business. Thanks for listening! Other supporting episodes: 20 ideas to include in your sponsor packages: https://podcasts.apple.com/us/podcast/145-20-ideas-to-include-in-event-sponsor-packages/id1542582216?i=1000607516388 Steps for planning a business events: https://podcasts.apple.com/us/podcast/2-steps-for-planning-a-business-event/id1542582216?i=1000504979226 https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/ Sarah Brush
In this episode, we talk about ideas to incorporate taste, smell, touch, sound and sight into an event. Thanks for listening! https://www.linkedin.com/in/sarahbrush/ https://www.instagram.com/eventivebrush/
In this episode, I share 10 fees to ensure you are aware of when planning and hosting your event. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, I share the benefits of hosting your own event and benefits of being an exhibitor or sponsor at someone else's event. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/ https://www.linkedin.com/in/sarahbrush/
In this episode, we talk about the benefits and ways to set-up partnerships with multi-year event sponsors. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share a high-level view of the importance of digging deeper into your event audience demographics based on values. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share 16 items that are important in a purpose-driven partnership. Thanks for listening! https://www.instagram.com/eventivebrush/
In this episode, I share a few of my favorite booth activations for a recent event. Thanks for listening! https://www.instagram.com/eventivebrush/ Sarah
In this episode, I share 8 tips on incentive trips/destination events. Thanks for listening! https://www.instagram.com/eventivebrush/
In this episode, I share a few ideas of how you can measure and think about the success of your event. Thanks for listening! https://www.instagram.com/eventivebrush/
In this episode, we have Nathan Cassar share the importance and incredible value of having an MC at your event. We also talk about tips and advice to make the most of your Master of Ceremonies experience! Dive into the electrifying world of Nathan Cassar, Australia's most dynamic award-winning Master of Ceremonies, where he turns every event into an unforgettable spectacle. With over a decade of unmatched energy and prowess, Nathan has earned prestigious accolades like Corporate Vision's 2023 Best Professional Event MC and is celebrated among Eventex's Top 100 Most Influential People in the Event Industry. His versatile talents mesmerize audiences at grand events, from the Australian Event Awards to the Sydney Marathon. A favourite at NSW's premier venues and sought after by leading organizations like the REA Group and the Cancer Council, Nathan Cassar is the epitome of charisma and professionalism, ensuring each event he hosts is nothing short of a spectacular celebration. Connect with Nathan!https://nathancassar.com.au/ https://www.facebook.com/NathanCassar.MC/ https://www.instagram.com/nathancassar_mc/ https://www.youtube.com/channel/UC4xbLlDFphyHn1Xd1eqXlYg https://www.linkedin.com/in/nathancassar-mc/ Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I have 11 things event sponsors would like event hosts to know! Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share 11 ideas of things you can do to surprise and delight your attendees. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
Happy New Year! In this episode, I share some event trends for 2024 including AI, sustainability, creativity with content/networking, wellness and more! If you want to kick-off the New Year with a strategy for events, I offer 30-minute and 60-minute+ strategy sessions to help you get started and create an event plan and finalize your next steps! https://eventivebrush.com/event-strategy-session Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
I am so excited for you to hear from our guest today, Danielle Throckmorton! She has experience as an event planner, hosting her own events and helping entrepreneurs host events in their business. Danielle Throckmorton is an 9x award-winning independent multi-passionate business owner, business strategist & coach for female entrepreneurs, and founder of Reach Retreat. Her mission is to help female entrepreneurs scale their business to the next level by implementing intentional strategies that call in more time, money, and energy. She does this through hosting intimate luxury retreats and offering in-depth one-on-one coaching for women who truly desire to make an impact in the world, whether through their services or their life. Connect with Danielle! Website | https://daniellethrockmorton.com Danielle Throckmorton Facebook | https://www.facebook.com/entrepreneurstrategist/ Reach Retreat Facebook | https://www.facebook.com/thereachretreat Danielle Throckmorton Instagram | https://www.instagram.com/danielle_throckmorton/ Reach Retreat Instagram | https://www.instagram.com/reachretreat/ LinkedIn | https://www.linkedin.com/in/daniellethrockmorton/ Free Core Values Workbook | https://view.flodesk.com/pages/62c438a680d0100f37485cd3 Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, Clarita Escalante shares about growing her business and community with events! She is provided the inside scoop on an upcoming retreat in Sedona in February 2024. Clarita is the Founder of Aligned Rituals. She is a passionate speaker, podcast host and entrepreneur dedicated to helping others live life to the fullest. Her focus is on health, wellness, and nutrition, encompassing physical, emotional, spiritual, and mental well-being. She has personally overcome cancer, and her journey has shaped her perspective. She offer retreats, meet-ups, and a range of products like The Wellness Journal, Ritual Boxes, and Digital Recipes to support your best life. Connect with Clarita! Website: https://claritaescalante.com/ Upcoming events: https://claritaescalante.com/events/ Podcast: https://podcasts.apple.com/us/podcast/the-clarita-escalante-show/id1561363489 IG: https://www.instagram.com/the_clarita_escalante/ and https://www.instagram.com/aligned.rituals/ Previous podcast episode on this podcast: https://podcasts.apple.com/us/podcast/67-creating-a-business-through-overcoming-a/id1542582216?i=1000535411127 Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, we talk about custom event gifts/swag that can make a lasting impression with your event attendees. Thanks for listening! Sarah Brush
In this episode, I share 15 items to take into consideration when coming up with your event pricing and registration plan. Thanks for listening! https://www.instagram.com/eventivebrush/
In this episode, I share tips to promote your event on social media! Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share 8 important items to include in your sponsor prospectus and common mistakes. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, we talk about ideas to include to drive revenue with your VIP ticket and create a great experience for your VIP attendees! Thanks for listening! https://www.instagram.com/eventivebrush/ Sarah Brush
In this episode, I share 15 questions to ask yourself in regards to your budget to keep you on track and stay clear of busting your budget! :) Do you need help with your event budget or other areas of your event? Book a 30-minute Q & A call for $100 to set yourself up for success! https://eventivebrush.com/event-strategy-session Thanks for listening! https://www.instagram.com/eventivebrush/ Sarah Brush
I am SO excited to have Rich as our guest today! Rich Vallaster, CEM, DES, is the Director of Marketing, Live Events & the Trade Show Wonk at A2Z Events–Personify. In this episode, we talk about the following: Event trends for 2024 Focusing on the right customer for your exhibitor/sponsor strategy. Leveraging LinkedIn to get new exhibitors and sponsors. How to use market research to grow your event. Attracting attendees to your event with fresh ideas. Event marketing tips. Advice on determining if a show is a good fit for your business. How to be a better exhibitor. Importance of sales staff training Industry trends and strategies. Cool booth activations, how to stand out and also be meaningful. Connect with Rich! https://personifycorp.com/products/a2z-eventshttps://richvallaster.com https://www.linkedin.com/in/richvallaster/ https://www.linkedin.com/company/a2zevents/ Rich has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences. He is an appointed member of the Center for Exhibition Industry Research (CEIR) Council and is an active member of the International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA). He has been quoted and published in the New York Times, Trade Show Executive Magazine, Skift Meetings,Meetings Today, Associations Now, Convene Magazine and the Trade Show News Network regarding various events industry topics. Rich serves on several advisory committees and regularly speaks to association organizers, exhibitors, and attendees at events such as Expo! Expo!, PCMA, ASAE and the Media, Audience & Content Marketing Association. In addition, he teaches in the IAEE Certified Events Manager program and has taught both in the undergraduate and accelerated MBA programs at Hood College. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share the questions to ask sponsors to create the best partnership possible. Are you hosting an event or looking for event sponsors. I am here to help with 30-minute Q & A sessions to strategy session bundles to help set you up for success. Gain clarity and an action plan to implement for your upcoming event to grow & scale with ease. Discuss and set goals for your event strategy and sponsors. Learn best practices and innovative ideas along with tools to help you create the impact you want! https://eventivebrush.com/event-strategy-session Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I share some sponsorship insights. Here are two resources discussed on the podcast: Sponsorship industry research https://sponsorshipassociation.com/wp-content/uploads/2023/06/SMA_2023Research_Infographic.pdf Sponsorship Marketing Association https://sponsorshipassociation.com/ Smartsheet McLaren partnership McLaren Racing works with Smartsheet on new DEI program (sportsbusinessjournal.com) Thanks for listening! Do you need help with sponsorship ideas and strategy? I offer Q & A and strategy sessions: https://eventivebrush.com/event-strategy-session Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I chat with Krystel Stacey about events, branding, retreats, speaking at events, her wedding community and more! Fun fact! She just planned the wedding of Hannah Godwin and Dylan Barbour from the Bachelor, how cool! Over the last decade Krystel has worked with Hollywood elite, mega entrepreneurs, music royalty, professional athletes, and owners of sports teams as well as iconic brands such as Rolls Royce, Kate Spade, Kendra Scott, and Comic Con. As a multi-million-dollar entrepreneur she has built 7 different businesses and currently sits as CEO of 2 high growth luxury brands. With years of small business success and a recognized leader in her field, Krystel was featured in FORBES for her expertise and now sits on the Forbes Business Council. Looking to learn from Krystel? She also currently hosts the Purpose to Profit Podcast & leads The Fearless Founders Mastermind. Inspiring other female entrepreneurs to design a life and business they love. Connect with Krystel! https://krystelstacey.com/ https://voilastrategies.com/ https://wsociety.co/ https://www.instagram.com/voilastrategies/ https://www.instagram.com/krystelstacey/ https://www.instagram.com/wsociety.co/ https://www.instagram.com/goldncollection/ Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I talk with Exclamation's principal, Thomas Serrano, about trends in luxury events, importance of vendor relationships, mapping the emotional journey of events, focusing on meaningful and memorable experiences and more! Connect with Thomas! https://exclamation-group.com/ https://www.linkedin.com/in/thomas-serrano/ Thomas Serrano, was raised, educated and began his professional career in product promotion and events production in the heart of the French centers of culture, style and luxury. Graduating from EDHEC Business School in Nice in 1998, he honed his talents at several experiential agencies in Paris working with leading brands from Chanel and Cartier to Citroën, Nespresso, and Microsoft. In 2008, Thomas relocated to New York and launched Havas Luxe within Havas Worldwide. In 2017, Thomas created a new Havas offering: Havas Events North America. Focusing on corporate events, the agency produced innovative experiences for major brands including the Wall Street Journal, KPMG, Lazard, ExxonMobil and L'Oréal. Thomas has decades of experience managing high-luxury events for big-name clients, including Van Cleef & Arpels, Montblanc, L'Oréal, Audemars Piguet, Hublot, Bulgari and Dom Pérignon. Looking to create a one-stop shop for corporate and luxury events, cultural and sports partnerships, Thomas launched Exclamation – "Events That Make A Point" – in January 2020. Thomas has been a guest lecturer at NYU, Columbia Business School, Parsons School of Design, Fashion Institute of Technology as well as ESSEC Business School in Paris. He is often invited to speak in conferences, such as South by Southwest (SXSW). After years of serving and working with nonprofit organizations, including Luxury Education Foundation (LEF), Thomas created his own foundation I.N.E.S (Initiatives for New Education and Socialization), an organization encouraging underprivileged teenagers in France to achieve their dreams. Most recently, Thomas was accepted into the Forbes Business Council, where he provides insight into the ever-expanding, highly creative world of luxury marketing and event management. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
Join me in this episode to talk about my favorite experiences from the Powerhouse Women event! PW community Hype squad Speakers and Powerhouse Moment speakers from the community Photo and video experiences Volunteering Pop-up Shop Call to action for Six Figure School Connect with PW! https://www.instagram.com/powerhouse_women/ Six Figure School https://member.powerhousewomen.co/a/2147643360/FXEzRbXz Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
In this episode, I talk with Howie Zales of Viridity Entertainment about virtual and hybrid events plus his experience as a camera operator for some incredible celebrities, brands and TV stations! Howie is an Emmy Awarded camera operator who started his career at the NFL Network and NBC Sports. His passion for broadcasting led him to found Viridity Entertainment Services, a streaming and professionally-recorded in-house productions service offering TV-quality livestream to corporations. Their clients include T Mobile, Capital One, The Food Network, and hip hopgroup Salt-N-Pepa. Connect with Howie! https://www.viridityentertainment.com https://www.linkedin.com/in/howardzales/ https://www.facebook.com/hjzproductions https://twitter.com/hjzprodinc/status/1480869634505158656 Earphones mentioned in episode: https://www.bhphotovideo.com/c/product/427163-REG/Voice_Technologies_VT0072_VT610TC125_Earphone_with_Coiled.html Mic mentioned in episode: https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8M/ref=sr_1_1?crid=3B4PP8QTB7RKW&keywords=shure+SM7B&qid=1693374687&sprefix=shure+sm7b+%2Caps%2C146&sr=8-1&ufe=app_do%3Aamzn1.fos.18630bbb-fcbb-42f8-9767-857e17e03685 Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
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