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On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection. This episode — recorded live at Event Tech Live London — features Colja Dams, Co-CEO of VOK DAMS, in conversation with Miguel Neves, Editor-in-Chief of Skift Meetings. As CEO of VOK DAMS, Dams brings a unique perspective on how technology is reshaping event experiences without compromising their fundamental purpose: bringing people together meaningfully. The conversation explores the fascinating intersection of cutting-edge AI capabilities and traditional event management principles, touching on everything from attention spans in the TikTok era to the future of mindful events. Dams's insights, drawn from his company's extensive experience managing thousands of events annually and their recent partnership with Cvent, reveal a nuanced understanding of how AI can enhance rather than replace human expertise in the events industry. Key Discussion Points: Attention Spans and Event Design: The decreasing attention span of modern audiences is reshaping event formats, moving away from lengthy sessions toward impactful 20-minute presentations while still maintaining opportunities for deep-dive content through masterclasses and breakouts. Personalization and Human Curation: While AI can help with personalization, human curation remains crucial. Some events are now offering specialized guided experiences for VIP attendees, creating "events within events" that maximize value through human expertise. Data-Driven Decision Making: AI and automation are transforming event management by providing comprehensive data analysis capabilities, helping organizers make informed decisions from strategy to execution while learning from past events' successes and failures. The "Burger Model" of AI Implementation: Successful AI integration requires human input at both ends of the process - initial prompting and final editing - similar to how smartphone photography still benefits from human expertise despite advanced AI capabilities. The Future of Mindful Events: While digitization continues to advance, the future of events lies in creating meaningful personal connections. Technology should enhance rather than replace these human interactions, focusing on generating valuable in-person experiences. Dams emphasizes that while AI and automation are transforming event management, the human element remains crucial for creating meaningful experiences. The future lies in finding the right balance between technological efficiency and personal touch. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.
What happens when AI meets authenticity in the meetings world? As we unpack 2024's most significant shifts - from game-changing acquisitions to unprecedented cost pressures - the Skift Meetings editorial team reveals how these developments are catalyzing a fundamental reimagining of events for 2025. Drawing from our comprehensive Skift Meetings Megatrends 2025 report, we explore how today's challenges are spawning tomorrow's innovations: multi-generational event design that spans Gen Z to Boomers, mental health-conscious programming that's reshaping attendee experiences, and sustainability measures that are no longer optional but business-critical. Join us as we connect the dots between 2024's lessons and the transformative solutions emerging for 2025. Read the full Skift Meetings Megatrends feature now. Connect with Skift Meetings Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.
This episode of the Skift Meetings podcast tackles a pressing question: As much as our industry has become consumed with promoting wellness at events, are meetings actually integrating these practices? Skift Meetings editor Barbara Scofidio and executive editor Andrea Doyle are joined by Kelly Bishop, founder of Wellevate Experiences, to explore the gap between wellness ideals and real-world applications. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
Join us for an in-depth look at IMEX America 2024, the latest edition of the largest trade show dedicated to meetings, events and incentive travel professionals. With over 15,500 attendees and 86,000 meetings, this year's IMEX celebrated the global meetings and events sector. We discuss the buzz on the floor, the unique activations, and how Las Vegas' iconic landscape—amid F1 construction and city-shaping events—added to the drama. Tune in to explore everything from personalized activations to wellness sessions and why baseball stadiums are emerging as the next big venue trend. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
The nonalcoholic beverage industry is undergoing a significant transformation, driven by consumer demand for healthier and more sophisticated options. Zero Proofed is one company that is promoting this movement to redefine mocktails and promote mindful drinking. Challenges include the high sugar content in traditional mocktails, limited menu visibility, and higher costs of premium nonalcoholic spirits. Zero Proofed's mission aligns with broader movements like "sober curious" and "mindful drinking," advocating for intentional and healthier drinking choices without the drawbacks of alcohol consumption. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
In today's episode, we're gearing up for one of the biggest events in the meetings and events industry—IMEX America 2024. Join Miguel Neves, Andrea Doyle, and Barbara Scofidio as they discuss their personal experiences, offer valuable tips for navigating the show floor, and share strategies for maximizing your time at IMEX. Whether you're a seasoned attendee or a first-timer, this episode will guide you through everything from booking appointments and networking to surviving the whirlwind of Vegas. Tune in for expert advice and a look at what's in store for this year's IMEX America! Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
In this episode of the Skift Meetings Podcast, we take a closer look at the Skift Meetings Forum, a one-of-a-kind event that brought together senior meeting planners, thought leaders, and industry experts in the heart of New York. From Seth Godin's thought-provoking keynote to groundbreaking discussions on diversity, peer-to-peer learning, and the unique venue experience at the Glass House, this episode covers all the key takeaways and lessons shaping the events industry's future. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
The highly anticipated Skift Meetings Forum is an event tailored for senior meeting planners that promises a full day of thought-provoking and industry-shaping discussions. Hosted in the inspiring Glasshouse in New York City, this forum is more than just a conference—it's a space for candid, high-level conversations about the most pressing topics in the meetings industry. From diversity and inclusion to captivating the next generations and geopolitics, the forum's carefully curated sessions bring together industry heavyweights like Seth Godin and leading CEOs to offer new perspectives and spark change. Join us as we unpack the insights, preparation, and unique approach that make this forum an unmissable event for senior planners. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
Planners need to rethink every aspect of their events—marketing, hotel and destination choices, room setups, F&B, wellness, gifting and more—with their younger attendees in mind—a candid conversation with one of the top names in event design. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
Skift Meetings editors discuss the potential implications the U.S. presidential election and the many other elections happening worldwide in 2024 could have on the meetings industry. There's plenty to consider based on previous administrations' policies on some of the most contentious topics on the political agenda. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
Brian Quinn, Skift's vice president of Editorial Events, shares his insights on how the Skift Global Forum brings together industry leaders for thought-provoking conversations, all within a carefully curated, single-stage experience designed to push the boundaries of travel and inspire the future. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
Skift Meetings Editor-in-Chief Miguel Neves interviews Shawna McKinley, Principal at Clear Current Consulting, discussing the impact of climate change on events and how the industry must adapt to increasing extreme weather disruptions. Ethical responsibility, institutional change, and regulatory influence are factors at play as the event industry seeks to adapt to the challenges posed by climate change. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.
There's been a growing backlash against DEI programs in recent years. But for meetings and events, diversity, equity, and inclusion is still important. For planners, the goal is to expose attendees to a wide range of viewpoints, and for everyone to feel connected – regardless of the political environment. “We've made DEI this big scary thing,” said Dr. Brandi Baldwin, an organizational and leadership psychologist and CEO of Millennial Ventures. “You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said on the Skift Meetings podcast. Some organizations are doing it better than others. “Some companies will say we're all about diversity, equity, and inclusion, and it's really a misrepresentation,” said Bea Boccalandro, who advises corporate boards and executives on social purpose issues. “And then there are other corporations that are less public about their DEI efforts but “are just full throttle ahead,” she said on the podcast. The urgency of DEI programs ebb and flow. After the murder of George Floyd, there was a rallying cry about the importance of these initiatives. Recently, there have been some headwinds, they said. Decades of research show diverse companies are more engaged leading to financial success. As a result, most are committed to a culture that supports DEI. For many, meetings and events are a place to start. By including speakers and attendees from different backgrounds a variety of thought will be offered. “We've made DEI this big scary thing,” said Baldwin. “You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said. Boccalandro cites a Pew Research Center survey in which 56% of those surveyed said that focusing on increasing DEI at work is a good thing. She admits that “DEI washing” does happen in corporate America. “Some companies will say we're all about diversity, equity, and inclusion, and it's really a misrepresentation,” said Boccalandro. And then there are other corporations that are less public about their DEI efforts but “are just full throttle ahead,” she said. What's in a Name? The Society for Human Resource Management (SHRM), the world's largest human resources organization, created an uproar when it announced it was dropping the word equity from its inclusion, equity, and diversity focus. Its new acronym is now I&D which stands for inclusion and diversity. Boccalandro says it's important not to get hung up on the terms but “the initiative and efforts behind them.” Keep it Simple Baldwin stresses that DEI doesn't have to be overly complicated. “We've made DEI this big scary thing. You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said. Explore the business of events on our website, www.skiftmeetings.com and follow us on social media. LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Youtube: https://www.youtube.com/@skiftmeetings
Nicola Kastner is one of the rare people who intentionally entered the events industry. The founder of The Event Strategist, a boutique consultancy firm, she helps her clients optimize their event experiences to drive bottom-line results. Before creating The Event Strategist, Kastner was the global vice president of event marketing strategy for SAP, a market leader in enterprise application software. She recently discussed the importance of data in event strategy with Skift Meetings at the Future of the Events Industry 2024 virtual summit. Light Bulb Moment Kastner studied hospitality at university, and when she took a course about incentive travel, a light bulb went off for her. After graduating, she worked on the hotel side at a destination management company. Later, she joined Maritz, where she helped run incentive travel programs for 12 years. Attending a conference, Kastner took a course about event strategy that changed the course of her career. SAP Sapphire Shines When asked what event she has planned that she is most proud of, she says SAP Sapphire 2019 in Orlando. This SAP flagship event included 25,000 attendees, 35 workstreams, and 120 content team members alone. In total, 5,000 employees worked on it. In addition, the conference strategy was led by data. Data Geek According to Kastner, not much can't be figured out with a pivot table. Now, with the addition of AI, her pivot tables are even more in-depth. She is leaning in to understand all the nuances of AI, which she says will change the work. Being so data-driven has been a differentiator in her career, she says. Learning From TED Last year, Kastner applied and paid out of her own pocket to participate in the TED conference in Vancouver. It was worth it, and she was very impressed. Before she even got onsite, she had a feeling of belonging from a WhatsApp group created for first-timers. Big Difference Between the Business of Events and the Events Business She said that event professionals tend to focus on logistics, not the business of events. And those are two distinctly different things.
The world of association management is evolving, and Thomas Reiser, the executive director of the International Society on Thrombosis and Hemostasis, is at the forefront of this. Reiser sat down with Skift Meetings to share his insights on what is shaping the future of associations and events in a post-Covid-pandemic landscape. "The traditional membership value is diminishing," Reiser candidly reveals, pointing to the challenges facing associations worldwide. This captures the seismic shifts that have prompted organizations like ISTH to reassess and retool their value propositions to members. This episode covers: Reiser's varied and international career spans multiple association management roles, including his current role. He has implemented major shifts, including shifting from a biennial to an annual congress and insourcing almost all event-related roles. We discuss the importance of the real role of medical societies, which is ultimately to improve people's lives We delve into the importance of public-facing initiatives such as World Kidney Day and World Thrombosis Day, both of which Tom was involved in launching. How Tom and ISTH work with suppliers as consultants and true partners And finally we look at the key trends that Tom sees as the biggest challenges and opportunities. Head to www.skiftmeetings.com to explore our daily news coverage and free-to-access reports and events.
In this episode, Sissi Lygnou, CEO of AFEA, discusses her lifelong ties to the meetings industry via her family's organisation, which she presides over today, and the brief step away in the early 2000s when she went to work for the Olympic Games organizing committee. Lygnou advocates for professional congress organizers, and this episode if full of insights on where she believes industry is currently, what she considers current barriers to industry growth as well as her vision for the future and recommendations to the industry. Get ready for insights, anecdotes and forward thinking from one of the meetings industry's leading voices. Skift Meetings is defining the future of business events. Visit www.skiftmeetings.com to get the insider scoop through our news, events, and reports.
In this episode, Dan Macsai, chief events officer of Time Magazine, shares his inspiring journey from editor to events evangelist. He offers a behind-the-scenes look at the magic of curating the iconic Time 100 gala and other influential gatherings. Discover the strategies behind Time's remarkable event success and Dan's insights on the future of the events industry. Whether you're an event professional or simply love the power of a well-orchestrated gathering, this episode is packed with valuable takeaways and trend forecasts. Tune in to explore the intersection of editorial prowess and event production with one of the leading minds in the business. Skift Meetings is defining the future of business events. Visit www.skiftmeetings.com to get the insider scoop through our news, events, and reports.
This special edition of the Skift Meetings Podcast focuses on the "Skift Meetings Megatrends 2024" report, an incisive and forward-looking analysis that explores the ten pivotal trends revolutionizing the meetings industry. We navigate the complex interplay between remote work dynamics, AI advancements, and the climate crisis while addressing the impact of polarizing politics and the evolution of event safety and risk management. The report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful events that resonate with the demands of a rapidly changing global landscape. Skift Meetings is defining the future of business events. Don't miss our daily content, as well as our free reports and events.
Mathias Sondermann, senior director of events at SAP, shares his transformative journey from event skeptic to passionate advocate. Sondermann discusses the evolution of events into strategic marketing tools enhanced by technology, especially in a post-pandemic world. He envisions artificial intelligence shaping personalized attendee experiences while maintaining the essence of shared moments. Sondermann also provides insights on managing event-related stress and the increasing recognition of events within corporate strategy. His positive outlook and innovative mindset make this episode a must-listen for event professionals seeking to navigate the future of the industry. Skift Meetings is defining the future of business events. Don't miss our daily content, as well as our free reports and events.
In this episode of the Skift Meetings Podcast, we host acclaimed author, speaker, and management advisor Joe Pine. Our conversation revolves around turning events into experiences. We explore how events that create memorable experiences are important creators of value and connection. Joe explains the difference between branding and experience. We discuss the incredible power of events to be part of the transformation economy. We detail why it is best to create virtual or hybrid events that go beyond what is possible at in-person events rather than trying to replicate them. And we debate why it's important for brands to charge directly for experiences. Skift Meetings is defining the future of business events. Don't miss our daily content, reports and events.
Alex Reynolds, co-founder and CEO of Vendelux, discusses how the events industry is evolving by integrating connection-making with data-driven technology. Drawing from personal and professional experiences, Reynolds highlights the significance of events in business growth and relationship building. Vendelux's mission is to provide actionable insights into the most valuable events to attend and sponsor, utilizing a vast dataset to offer predictive recommendations. Reynolds foresees a future where events, driven by data and analytics, will become integral to corporate strategies, offering solutions to the current challenges in digital advertising due to stricter privacy regulations. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
John Hense, CEO of Nth Degree and Fern Expo, champions grit as the essential ingredient for successful events, particularly in the high-pressure world of trade shows. The necessity for face-to-face interactions has intensified in the hybrid work era, a trend Hense believes will only grow. The industry, however, faces challenges like inflation, soaring transportation costs, and a decline in event attendance, especially in international participation compared to the pre-pandemic period. Hense advises those in the industry to immerse themselves on the show floor to appreciate the effort and organization required. Following the merger of Nth Degree and Fern Expo, his focus remains on service, emphasizing the importance of high-quality personnel and event outcomes, especially when service can often be overlooked. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Amanda Armstrong is the senior vice president of communications and industry relations at Encore. Her career spans senior planning roles at Enterprise Rent-A-Car before joining Encore, with a wealth of operational and strategic experience. She also led Meeting Professionals International (MPI) as chair of the international board of directors. At Encore, she has been instrumental in driving initiatives around diversity, equity, inclusion, and belonging (DE&IB). She also contributed to the company's recent certification as a Great Place to Work in seven regions. Central to Armstrong's role is advocating for a healthier work-life balance within the events industry. "If I could wave a magic wand, it would be to eliminate the stress of event planning while preserving the thrill of execution," she stated. She believes that although technology will continue to play a significant role in shaping events, the essence of in-person connections will prevail. Encore's commitment to nurturing talent is evident through its internal programs like Encore University. Another example is its WAVE (Women in Audio, Visual, and Events) program, which is aimed at creating more inclusive opportunities within the traditionally male-dominated AV field. Its focus on career pathing reflects a growing awareness of workforce retention challenges. It is keenly aware of the evolving expectations of professionals seeking a rewarding career journey. Armstrong stressed the importance of illustrating a clear career trajectory. Furthermore, she believes providing a fair, equitable, and fulfilling work environment is essential to attracting new talent. Reinforcing her belief in continuous learning, she encourages event professionals to become "ever learners," remaining open and adaptable to change. As Armstrong looks ahead, she envisions events that break the mold of traditional formats. To do this, she prioritizes personalized attendee experiences and embraces the unpredictability of human nature. Ultimately, she's driven to ensure every event fosters a sense of belonging, reflecting Encore's ethos for its clients and employees. Armstrong is committed to improving the industry's standards for event professionals and participants. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Jill Blood is not your average legal counsel. Since joining Maritz Global Events in 2017, she's tackled everything from international privacy laws to the legality of renting blimps. In the high-octane world of event planning, Blood's role is as thrilling as it is crucial. She's the mastermind of turning legal jargon into strategic victories and ensuring that every out-of-the-box idea lands safely within the bounds of the law. Step inside the fast-paced life of a legal counsel where every day is a new adventure and navigating the legal middle ground is an art form. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Lance Trebesch, CEO at Eventgroove appreciates the palpable energy of events. He believes a foundational layer to producing events must be matched with a creative layer to make events truly great and memorable. His focus on clear and fair pricing is the basis of what Lance calls a true partnership. He and his team love to help organizations start to run events digitally and he is a big believer in the power of events to bring people together, especially now in the age of remote work. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
In this episode, Skift Meetings Executive Editor Andrea Doyle speaks with RIMS CEO Gary LaBranche. The conversation revolves around risk and risk management, with a focus on the fatal shooting that took place near the 2023 RISKWORLD Conference in Atlanta, Georgia. Some topics covered are how to develop a citywide crisis plan, the need for fast collaboration in times of crisis, the real risk of cyberattacks, the power of face-to-face, and why today's event managers must also be risk managers. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Gabriel Seder, Vice President, Global Development at Destinations International. discusses the future of destination organizations including the evolving role of destination organizations; the destination marketing vs management debate; the important role of destination organizations in advocating for the business events industry; why authentic travel experiences top of mind for destination organizations; destination organizations must be able to clearly communicate the value that they provide. This episode was produced in partnership with Destinations International. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Jaimé Bennett, Managing Director EMEA at PCMA and also Managing Director for EMA-UK, discusses the value of starting with 'Why' when it comes to event planning and design; the importance creating a safe and welcoming environment at events; the challenges of doing business across regions with multiple countries and cultures; the need for consolidation in business events, that will lead to a more sustainable sector; why transparent and authentic Leadership is so important; talent and what it takes to create a multi-generational ecosystem. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
I am SO excited to have Rich as our guest today! Rich Vallaster, CEM, DES, is the Director of Marketing, Live Events & the Trade Show Wonk at A2Z Events–Personify. In this episode, we talk about the following: Event trends for 2024 Focusing on the right customer for your exhibitor/sponsor strategy. Leveraging LinkedIn to get new exhibitors and sponsors. How to use market research to grow your event. Attracting attendees to your event with fresh ideas. Event marketing tips. Advice on determining if a show is a good fit for your business. How to be a better exhibitor. Importance of sales staff training Industry trends and strategies. Cool booth activations, how to stand out and also be meaningful. Connect with Rich! https://personifycorp.com/products/a2z-eventshttps://richvallaster.com https://www.linkedin.com/in/richvallaster/ https://www.linkedin.com/company/a2zevents/ Rich has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences. He is an appointed member of the Center for Exhibition Industry Research (CEIR) Council and is an active member of the International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA). He has been quoted and published in the New York Times, Trade Show Executive Magazine, Skift Meetings,Meetings Today, Associations Now, Convene Magazine and the Trade Show News Network regarding various events industry topics. Rich serves on several advisory committees and regularly speaks to association organizers, exhibitors, and attendees at events such as Expo! Expo!, PCMA, ASAE and the Media, Audience & Content Marketing Association. In addition, he teaches in the IAEE Certified Events Manager program and has taught both in the undergraduate and accelerated MBA programs at Hood College. Thanks for listening! Sarah Brush https://www.instagram.com/eventivebrush/
Scott Beck, incoming president and CEO of San Francisco Travel Association, discusses the challenges he will have to overcome as president and CEO of San Francisco, a city that has not fully recovered from the pandemic. The importance of content and his goal of attracting conventions that feature thought leaders across industries. How the three cities he has worked with have understood the importance that meetings and conventions have. The steps the industry can take to reduce waste and its negative impact on the environment and how his four daughters have helped him look at the world differently. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Thuy Diep, senior meeting planner at CWT Meetings & Events, discusses her recipe for sustainable personal success in the events industry. She covers what makes event people special, working from a starting point of how you want attendees to feel, how reframing our language defines our point of view and impacts our actions, why planners need to be better attendees, and why communication and collaboration are the best way to avoid burnout. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Simon Thewlis, managing director of Event Pty, discusses the challenges faced by the Australian events sector, the debacle of the Commonwealth Games, and the need for governments and politicians to understand the events industry. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Kelly Cavers, chief sales officer for Discover The Palm Beaches, discusses The Palm Beaches' long history of hospitality, what it means to be a great host, what genuine hospitality is and why it is important, creating welcoming environments where everyone is made to feel welcome, how connecting meetings and events with DEI initiatives makes a real difference, and the importance of what happens between the sessions. This episode is created in partnership with The Palm Beaches. Subscribe now to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
We discuss inviting people out of their comfort zones and cliques during events. Miguel shares the difference between forcing joy versus creating the fertile conditions for joy. The episode concludes with the importance of nature for cultivating personal joy. Miguel's profile: https://www.linkedin.com/in/miguelseven/ Skift Meetings at IMEX: https://live.skift.com/innovation-lab-at-imex-america-2023/
Daphne Hoppenot, founder of The Vendry, discusses the importance of the visual portfolio in hiring a venue or vendor for events, moving from a content engine into a marketplace, pivoting during the pandemic to creating a community, why reviews are so challenging, why planners don't care about AI. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Deana Ivey, president and CEO of Nashville Convention & Visitors Corp., discusses the city's decision to focus on the role of music as part of its branding story. She also highlights the importance of the city hosting a wide variety of its own events, the importance of influencers in a city filled with celebrities, and how Nashville has managed to compete with top-tier destinations. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and events sector. Skift Meetings, a trusted publication, serves as the compass for global meetings and event professionals, offering guidance and inspiration about innovation in the meetings industry.With a pulse on the event tech sector and a strong presence in the global online event professional community, Miguel brings a wealth of knowledge and experience to the table.They both touch on:- The idea of pipeline impact- Top trends currently occupying the minds of event planners- The impact of Gen Z and Millennials as emerging buyers in the events space- Importance of interpersonal relationships in the event experience- The role intentional design plays Tune in to learn from industry experts, expand your knowledge, and equip yourself with the tools needed to thrive in the dynamic world of events!Connect with Miguel:On his LinkedIn: https://www.linkedin.com/in/miguelseven/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Peggy Williams-Smith, president and CEO of VISIT Milwaukee, highlights the city's upcoming role in hosting the Republican National Convention and emphasizes the potential economic benefits. She also shares her passion for the hospitality industry and dedication to promoting Milwaukee's unique stories and attractions. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Anush Alexander, chief marketing officer at Stova, discusses measuring and ultimately obtaining a return on investment from in-person events. This conversation covers the challenge of calculating an event's return on investment (ROI), the importance of collecting first-party data, the advantages of building a data lake, why AI won't solve bad data and why streamlined marketing stacks are more effective. Subscribe to make sure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Liz Lathan, co-founder of The Community Factory, discusses the importance of building engaging communities. The conversation covers the concept of unconferences and spontaneous think tanks, why the stories behind brands are more important than the name, why events must be design for connection in order to provide great networking, sponsor activations need to be designed into the core conversation and why communities need a leader, plus what core components every community needs in order to succeed. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
David Peckinpaugh, President & CEO of Maritz Holdings, discusses the importance of unleashing human potential. The conversation covers the main challenges in reorganizing the Maritz brand into one company, what Maritz's "unleashing human potential" initiative really means and how to apply it in practice, how Maritz manages its workforce, and how it's helping its clients in dealing with remote and hybrid workforces, how innovation and design is constantly a part of how Maritz works with clients, and why and how airlines should engage more with the meetings industry. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Today on the program, Skift Lead Producer Jose Marmolejos speaks with Miguel Neves, Editor-in-Chief of Skift Meetings and host of the Skift Meetings Podcast. This week, Miguel has been covering the sale of the core business of virtual event company Hopin—the pandemic era unicorn founded in 2019 that rose to a valuation of nearly $8 billion by August of 2021, but that by the following February had started laying off employees, culminating in its sale last week to cloud-based communications company RingCentral for a mere $15 million. As Miguel points out in his reporting: “That is billion with a b and million with an m.” In this conversation Miguel details the raise and decline of Hopin, how the established players in events never really had incentive to pursue virtual events outside of pandemic era lock downs, and the implications of the Hopin fire sale for the broader events industry. Check out Skift Meetings to find Miguel's reporting, along with the latest guidance and inspiration for business event professionals, at meetings.skift.com.
This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy.In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events.Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design.Matt sits with Miguel Neves, sharing invaluable insights on creating a powerful and impactful trade show experience that aligns with your business goals.They cover these topics:- Thinking like a marketer to build a brand and drive real results- The power of intentional in-person events- Rockway Exhibits + Events' transformation from exhibit house to a strategic partner, creating booths aligned with business goals- And much moreThis episode is packed with valuable trade show tips and practical advice that will change how you approach creating a successful exhibit experience.Connect with Miguel:On his LinkedIn: https://www.linkedin.com/in/miguelseven/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Vanessa Lovatt, Founder of Forte Futures, discusses the importance of leading with the customer as your main focus. The conversation covers taking full advantage of virtual events; why embracing a less is more approach to technology is always the right thing to do; why service level is the gamechanger for event technology providers; the rise of bleisure and how planners can use it to their advantage; and how there are more women in leadership positions, but there is still lots of work to be done. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Christina Ghani-Smith, Director of Sports Sales at Visit Baltimore, discusses Baltimore's rich history of hosting large sporting events and the benefits this can provide meeting and event planners looking to find their next destination. The conversation covers Baltimore's culture as a sporting city; the sporting venues and arenas that can create a unique attendee experience; what the future may hold, including challenges to consider; how a sporting background can help create leadership skills. This episode is sponsored by Visit Baltimore. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Kitty Ratcliffe, President at Explore St. Louis, discusses effective leadership through discovering the untold story. The conversation covers Ratcliffe's journey with MPI, having recently receiving their Industry Leader Award; the long history of travel bans and whether they are effective; the importance of connecting with your team at all levels; why networking is crucial for the next generation of female leaders. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Sheriff Karamat, CEO at PCMA, discusses the impact of business events and the future of the associations industry. The conversation covers the strategic importance of using the right terminology and why the term “business events” is the right word for what we do; why great events are the ones that generate transformative impacts; what is needed to evolve the industry and fight the lack of speed that is typical of associations and governments; what the future of associations in the business events sector could look like and why AI can be such a transformative for business event professionals. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
David T Stevens, director of field marketing and global events at data.world, discusses the importance of incorporating health and wellness opportunities at meetings and events. In our conversation, we cover several topics, including the role of field marketing, how creative approaches to exhibiting can often cost less but have a higher impact, wellness trends and the concept of sweat working at business events, the importance of shorter sessions and food that keeps attendees focused, designing events experiences with a focus on the importance of attendees time. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Mark Cooper, the CEO of IACC, discusses the role of venues in delivering exceptional meeting experiences. In our conversation, we cover several topics, including the different venue requirements that different meetings have, the starring role of food, why job ownership and experience matters, the game-changing role of automation, and why virtual meetings have their place. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
This episode features Jonathan Martin, founder and principal designer at ShowTec. The conversation focuses on the role technology can play in an event. Here are a few of the topics we cover: how technology should be in the background supporting the storytelling; the most powerful performances for the audience; the magic of theatricality and the willing suspension of disbelief; showbusiness executives need to be involved in both the show's creation and the running of the business; supporting each other's craft will create the best events possible. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
This episode features Stacy Ritter, President and CEO at Visit Lauderdale. The conversation focuses on the challenges facing destinations in cities and states passing divisive legislation. Here are a few of the topics we cover: Travel advisories in place for Florida; If meeting planners should boycott a destination and what their alternatives may be; Being a welcoming destination for everyone; Convention center renovations and their future impact; Mentoring future female leaders. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
This episode features Stan Smith, senior director of marketing at Visit Detroit. The conversation focuses on the resurgence of Detroit and what these developments can offer meeting and event planners. Here are a few of the topics we cover: What is involved in renovating the Huntington Place convention center How their thriving music scene attracts groups Detroit's urban renewal story Capitalizing on Being the US's Only UNESCO City of Design How Detroit offers groups a creative spark This episode is sponsored by Visit Detroit. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
Event Horizons is back for season two! Our first guest is Miguel Neves, Editor-in-Chief of Skift Meetings, and we're diving into the current state of the events industry. In this episode, we explore how in-person events have changed, how to exceed attendee expectations for in-person and virtual experiences, the importance of event data, personalization, and more. If you're passionate about the events industry and want to stay ahead of the curve, this episode is for you.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events.
Today we are joined by Angela Tupper, the Branded Content Editor for Skift Meetings (formerly EventMB), an online publication that reports on the meeting and event industry. Join us as we talk about the importance of brand recognition and how it is key to the success of technology events like CES. conversation as they discuss the importance of brand recognition and how it is key to the success of technology events like CES (Consumer Electronics Show). Don't miss this episode; tune in and learn the latest trends in the events industry! Highlights: (02:55 ) How is it like being an Editor for Skift Meetings? ( 05:32) How has CES - The Most Influential Tech Event in the World influenced the industry to shift more towards inperson events? (12:45) Why do people join in the CES Event? (20:42) What are some health trends being implemented in events? (24:38) What is causing the workforce for live events to stagnate? (31:31) Marketing Techniques to Boost Event Attendance (45:12) Events that every business event professional should attend Links: Website: https://www.angieleatupper.com/ LinkedIn: Angela Tupper Connect with Yanique: Podcast www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365/ Host https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/
The content shared at our events is a GOLDMINE of a resource for organizations. Truly, events are their own marketing channel, and we should be curating that creative content to use throughout all of our marketing materials. We continue our content theme on this episode with the amazing Miguel Neves. He brings a unique perspective having served in so many roles within our industry. Now serving as an editor-in-chief, he is seeing our industry from both a 30,000-foot-view and having boots on the ground with his own events. We discuss the different opportunities we have to curate content from our events, how selecting speakers can have an effect on that content, how we can "up-purpose" our content, and more. Are you up-purposing the content that comes out of your in-person and online events? We would love to hear about it. Our guest Miguel Neves, Editor-in-Chief of Skift Meetings Miguel likes to describe himself as a "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of business event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark. ~*~*~ The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd rate and review episode 20 and the show also!
In this episode, Camille sits down with the one and only Miguel Neves, Editor in Chief of Skift Meetings. As meeting and event professionals settle in for the great wave of in-person gatherings, they're also dealing with lower attendance numbers, staffing and upskilling issues, cracking the hybrid program challenge and a roller coaster of uncertainty. That's not to say it's all doom and gloom – there is a massive opportunity for event professionals and organizations to grow their programs (and profits) and succeed amidst this sea-change by rethinking their approaches, KPIs and event tech needs. Miguel shares valuable insights on all of this. Enjoy the episode!RESOURCESFollow Miguel on LinkedIn: https://www.linkedin.com/in/miguelseven/Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
Rogue Tulips Nonprofit Consulting Presents Chatting with Agnes & Cecilia | Nonprofit Conversations
This episode: The ripples of the pandemic lockdown may be receding, but we have become more dependent than ever on real-time interactions using technology. How does this affect us as people? What does it mean for relationships? And is there any humanity in technology? My guest Miguel Neves of Skift Meetings shares his insights on how we gather using technology and in person. He has seen some unexpected shifts. Watch to find out what he has seen trending. What do you think about the humanity of technology? Share a comment! Season 4 Episode 39 | Series Episode 171 --- Support this podcast: https://anchor.fm/cecilia-sepp/support
This episode features Andrew Pearson, chief marketing officer at Webex Events (formerly Socio) Our conversation revolved around using event tech to creative intuitive experiences. Some of the topics we cover: How events have always been part of Andrew's entrepreneurial journey Why simplifying process and features is the way to go The importance of single source of content truth when it comes to event apps, websites and other internal or external Why fun moments in virtual events really matter Why interaction is important to make people attending virtual events live This podcast is produced by Skift Meetings, the leading media company embracing the future of business events. We invite you to explore all our content at www.skiftmeetings.com which includes daily news, reviews, reports, guides and live events, all created exclusively for professionals working in business events.
Miguel Neves is Editor-in-Chief of Skift Meetings. He likes to describe himself as a "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of business event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.Follow on Social Media at: Instagram | Facebook | Twitter | LinkedIn | YoutubeLooking to rent a photo booth for your next event? Head on over to www.Pixilated.com and use the Prom...
Pricing transparency in event technology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks. But as Will and Brandt point out in this episode, transparency is not easy to achieve in the world of SaaS and event technology. Costs depend on the size of the event and the features planners want to implement. Our dynamic duo has talked about transparency in the event industry before, but not about the event technology space specifically. But if you need a transparent comparison of top event platform providers, make sure to check out Endless' transparent 100 Top Event Platforms spreadsheet where you can compare companies based on pricing, features, and more. And now, without further ado, here is the Event Tech Podcast!
In this episode, we talk with Julius Solaris, one of the most influential people in the events industry, well-followed for his research and analysis. He has founded several companies, including EventMB, which was acquired by Skift in 2019 and recently rebranded as Skift Meetings. Solaris is the founder of Boldpush, a management consulting agency for the event industry. He is a frequent keynote speaker at events all over the world. Here's what you'll hear about in this conversation: The status of in-person events and the importance of staying nimble amid ongoing uncertainty How to use data to be more strategic and intentional about your in-person events Why content is the key to delivering successful hybrid events Web3, the metaverse, and the massive opportunity for events Mentioned in This Episode Julius Solaris on LinkedIn Julius Solaris (@tojulius) on Twitter Boldpush