Free and Fearless

Want to learn how to turn vision into reality? Here's my simple but powerful 4-step process, together with manifestation practices you can use: Show Notes: What inspired me to record this episode; What to do with people who bring you down; Two questions to ask yourself if you feel stuck; Tips to help you define your ideal lifestyle; What are the distractions that keep you away from turning your vision into reality; One way to set boundaries and protect your vision; How I normalized a big vision in my subconscious mind; The kind of confidence you need to achieve your vision; Specific actions I took to solidify my vision and stay dedicated to it; What it means to tune into your vision; Different ways to do it; How to turn it into a daily practice; How I keep my vision in mind all the time in my blogging business. Links:

Are you wondering ‘Is blogging dead? Do people still read blogs? What's the future of blogging and is it worth starting a blog?' You're not alone. Beginner bloggers often use …

There's one main thing big and small publishers and website owners are struggling with right now, and that's traffic. In this episode, I talk about what's happening with online search and how bloggers are affected, one important thing to remember in times of uncertainty, and the main thing to focus on to bring back your blog traffic.

If you're a new blogger, here are some valuable tips for beginner bloggers to help you navigate the world of blogging successfully. Show Notes: Why you haven't started a blog yet; Your biggest advantage as a new blogger; What to do in a world where AI content will dominate the Internet; How the rules of SEO are changing; One thing you shouldn't leave for 'one day'; What's topical authority; How to make your blog professional; Getting blog traffic from Pinterest; The different ways to make money blogging: How to make sure you stay consistent with blogging. Mentioned: Fearless Bloggers [membership]: https://letsreachsuccess.podia.com/fearless-bloggers The Email List Bundle: https://letsreachsuccess.podia.com/email-list-bundle Google Analytics: https://analytics.google.com/ Google Search Console: https://search.google.com/search-console/ My new WordPress Theme: https://blossomthemes.com/wordpress-themes/seva/ref/lidiya/ Links:

Is your organic traffic down? Let's take another look at your blogging strategy and how you do content creation and optimization. In this episode, I talk about reasons why your blog traffic from Google may be down, what we can do about it, and the one thing that can change it all - writing for people, not for search engines. Links:

Black Friday is just around the corner. Are you prepared? Freaking out? Or still waiting for inspiration to hit so you prepare something exciting to share with your audience? I just recorded an episode you might enjoy. The easy steps you'll hear about might just be what you need to make your Black Friday a success and add some extra cash to your revenue this month as well as make your audience happy. I'll be organizing all this information from the guide into a PDF that I'll be sharing with members of Fearless Bloggers Pro, so if you're inside the membership, look out for that these days. And next week the monthly video training is coming (it's on what's going on in the blogging space and with search engines, why blog traffic is down for most sites, why it may be down for me and my action plan to recover), as well as some other goodies later this month. If you haven't joined us inside the community yet and are wondering if it's for you, you can always give it a try for a month. Here's the page with all the details: https://letsreachsuccess.podia.com/fearless-bloggers Mentioned in the episode: Bold Business School [course]: https://letsreachsuccess.podia.com/bold-business-school Kit [email marketing tool]: https://partners.convertkit.com/3x5kvcubg38s Styled Stock Society [stock photo and templates membership]: https://styledstocksociety.com/?aff=lidiya WPX [website hosting]: https://wpx.net/?affid=520 SiteGround [website hosting]: https://www.siteground.com/go/9vor0s09cc Podia [course and membership hosting platform]: https://www.podia.com/?via=347063 Links:

In this episode of the Free and Fearless podcast, I introduce the new blog I started, how I picked its name and niche, developed a content strategy, the design, and every other element. It might be fun for you to learn about my new idea and how I quickly turned it into reality, and it might even inspire you to start your first blog, or a second or third niche site if you've been sitting on an idea for some time now. Check out Blogging Terms: https://bloggingterms.com/ Links:

Welcome to another episode where I help you overcome a limiting belief as a blogger that stops you from actually growing your business. That's the myth that if you haven't earned anything, or have just a little profit in your first year, it's time to ditch your blog and move onto something else because it's just not working. Let's debunk that myth. >> Join The Blog Monetization Challenge inside Fearless Bloggers: https://letsreachsuccess.podia.com/fearless-bloggers Resources mentioned in the episode: The 1-Year Blog Experiment, When to Call It Quits & My 2 Niche Sites: https://letsreachsuccess.com/blog-experiment-niche-sites/ Links:

Social media can be draining. It can be too much most of the time and we just compare ourselves to others. We see how slowly our following is growing and we end up posting because we have to, not because we want to. Not to mention all this actually takes us away from the real business activities. The income generating blogging tasks such as content creation, content optimization, content marketing, email marketing, affiliate marketing and so on. Well, I'm here to tell you there are other ways and you can indeed grow a blogging business without social media, without Facebook or Instagram or TikTok. That's what today's episode is all about. >> Join The Blog Monetization Challenge inside Fearless Bloggers: https://letsreachsuccess.podia.com/fearless-bloggers Resources mentioned in the episode: Social Media is Draining Me. Here's What I'm Focusing on Instead: https://letsreachsuccess.com/social-media-draining/ How I Promote a New Offer Without Social Media: https://letsreachsuccess.com/promote-new-offer-without-social-media/ Blogger Outreach 101: How to Interview The Top Bloggers & Business Owners Online: https://letsreachsuccess.com/blogger-outreach/ Links:

Welcome to the second episode of a series in which I debunk some common myths you might believe around making money from your blog. Today's one is that affiliate marketing is the only real way to earn as a blogger. Well, it's not, and I'll share why as well as why you might be believing this. It's time to let go of that and give yourself permission to consider other possible paths to monetization. Not just that, but to believe that you don't need affiliate marketing at all if you don't enjoy it and if it doesn't feel authentic to you, and to know that other income streams can be the way to reach five, six, and even seven figures in yearly revenue. >> Join The Blog Monetization Challenge inside Fearless Bloggers: https://letsreachsuccess.podia.com/fearless-bloggers >> Check out The Blog Sponsorship Boss: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss Links:

Join us inside Fearless Bloggers for the Blog Monetization Challenge: https://letsreachsuccess.podia.com/fearless-bloggers If you think it's too early to monetize your blog and you need to wait till you have traffic, this episode for you. Transcript: https://letsreachsuccess.com/too-early-monetize-blog/ Mentioned in the episode: The Blog Sponsorship Boss: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss Links:

Learn why it takes 1 year to really see if your blog idea actually has potential, and see my analysis of the 2 niche websites I run, why I will keep one and I won't renew the domain name of the other (and will quit that project). Show Notes: The story of blog #1; How it's monetized; Why I'm definitely keeping it; My plan for it; How many articles I have on it and how many page views it gets; Pinterest growth; One of the biggest signs you should keep a blog; What is blog #2 all about; Why I haven't worked on that site at all; Should you start another blog; The story of a niche site I started a few years ago that I never told anyone about. Mentioned: Membership for Bloggers: https://letsreachsuccess.podia.com/fearless-bloggers WPX Hosting: https://wpx.net/?affid=520 Links:

If you're a blogger, one of the main challenges you always have to deal with is the lack of blogging motivation. Sometimes it will be there and you'll be on fire, but other times it will just be gone. And when it's gone for longer than you would like it to, you have to do something about it. So, today I will share with you some of my favorite ways to stay motivated as a blogger so you can keep coming back to your blog and growing it. Show Notes: the one thing that can save you when you feel like giving up; a productivity technique I'm testing; a fun way to use testimonials to find blogging motivation; the power of repurposing content; ways to collaborate with other bloggers; using data to motivate yourself to keep growing your blog. Questions answered in the episode: What happens if you aren't in the right niche?; How to create a blogging schedule?; How to get testimonials from your audience?; What to do when you run out of content ideas?; What to do if you feel lonely as a blogger? Mentioned: [freebie] How to Turn 1 Piece of Content into 9: https://letsreachsuccess.com/contentpdf/ [membership] https://letsreachsuccess.podia.com/fearless-bloggers Blogger Interviews: https://letsreachsuccess.com/interviews/ Links:

I just created a new freebie. It's all about repurposing content so you can turn 1 piece of content into 9 and you can get immediate access to it from this page. https://letsreachsuccess.com/contentpdf/ Repurposing content is one of my favorite things as a blogger and I do it all the time. If you don't know what that is and what the benefits are, tune into the episode.

This episode is for you if you're thinking of starting a one-person business and want to prepare for the challenges, mentally at least. It's also for anyone wondering if they can do this by themselves. And for those who've been in business for some time and need some motivation to keep going. Mentioned: Fearless Bloggers [community]: https://letsreachsuccess.podia.com/fearless-bloggers/ Fearless Content [course]: https://letsreachsuccess.podia.com/fearless-content Show Notes: - what's a one-person business exactly; - to outsource, or not to outsource?; - handling the negative emotions that come with being a business owner; - the different ways to work on your business; - why it doesn't matter how long business growth takes; - when business is slow, keep this in mind; - defining work-life balance; - combining your passions and doing things your way; - ways to have security while growing your business; - what you need to know about fluctuating income; - preparing for - and thriving in - uncertainty; - another big test to see if self-employment is for you; - the defining moments in your business; - the hard financial period that led to reaching the most important milestone in my business; - how to not let people talk you out of your goals; - a common financial mistake new business owners make; - why have an annual business budget; - where following trends can take you; - how to stay in your lane; - the different departments of your business; - where to find support when no one in your life understands you; - how imposter syndrome shows in business; - what to do with your business when life gets tough; - is all this worth it? Links:

Learn what your strong desires really mean and how to go after your vision with all you got and regardless of what it takes: Show Notes: the different types of people when it comes to finding your passion; creating a vision more powerful than your current reality; what your strong desires really mean; how I embraced uncertainty and let my vision guide me; it's not about the money; good vs bad desires; whatever it takes, it's worth it; how we attract what we don't want; proof that we live in the best possible times to start a business; abundance is unlimited; how following your passion helps you break generational patterns; time isn't really a thing in the subconscious mind; what are quantum leaps; how to think and act from the future. Links:

Fearless Bloggers is our community and membership for bloggers who are ready to take action in their blogging business and finally find motivation and build discipline and consistency so they can actually grow their blog traffic and income. Find all the details here: https://letsreachsuccess.podia.com/fearless-bloggers Today I felt inspired to share with you how the fearless blogger thinks and acts. Links:

Learn about Fearless Bloggers - the membership and community for bloggers - and the latest changes that are coming to it. Join the membership: https://letsreachsuccess.podia.com/fearless-bloggers Links:

Tune into the episode to hear the real reasons why I started a business, and how they motivate me to keep working on it every single day. Show Notes: - defining your deeper why and using it to gain momentum; - a promise I made to myself a long time ago; - my reason #1 for starting a business (without sugarcoating it); - why leaving my home country was one of the best decisions I've taken in my life; - what I consider to be one of my biggest accomplishments; - how I changed my reality; - giving yourself permission not to be defined by your home country; - my lifestyle design story; - what women oppression has to do with my story and business; - what I call my personal liberation day; - one little known way to manifest; - being the cycle breaker in your family. Find the full transcript here: https://letsreachsuccess.com/reasons-started-business/ Join the membership: https://letsreachsuccess.podia.com/blogger-playground Links:

Welcome to the new episode. Tune in to hear some of the questions I've been asked about my business over the years that I just can't forget. Some are weird, others are annoying, and some are just entertaining. Maybe you'll get asked the same or have heard it already. Enjoy! Find the full transcript here: https://letsreachsuccess.com/weirdest-business-questions/ Links:

Last month marked my 11th year of blogging. Here's what worked well, what didn't, the lessons I've learned, and how you can grow your blog: Transcript: https://letsreachsuccess.com/11-years-blogging/ Show Notes: The content management system I've been using from day one; Should you pick a niche you're passionate about?; How the topics I cover have changed over the years; My experience with having guest contributors; My most profitable blog income stream; Why focus on impact over money; How to be your biggest critic as a blogger; Why you can't overlook SEO; What to do instead of obsessing over blog design; Can you rely on just one blog income stream?; One thing I'm doing that's slowing my blog growth; Why I don't want to be a full-time course creator anymore; How's affiliate marketing going for me; Is social media necessary for a blogging business; Why you should never leave your blog behind for a few weeks; Your business needs structure; What to focus on to grow your blog. Mentioned: The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss 7 Easy Ways to Start Earning from Sponsored Posts [FREE GUIDE]: https://letsreachsuccess.com/sponsored-posts-guide/ Blogger Playground [membership]: https://letsreachsuccess.podia.com/blogger-playground Pinterest Boost [masterclass]: https://letsreachsuccess.podia.com/pinterest-boost The Passive Income Blog Boss [FREE COURSE]: https://letsreachsuccess.podia.com/the-passive-income-blog-boss Links:

Today we're talking about Blogger Outreach 101 and I'll show you how I interview the top bloggers and business owners online. How do you find successful people to interview? How do you reach out to them? What if you get rejected? Tune into today's episode to learn all that. Mentioned: ✨ Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground ✨ Blogger Interviews: https://letsreachsuccess.com/interviews/ Show Notes: how many people I've interviewed over the years; what can happen if you optimize the written interviews you publish; the types of bloggers I like to feature; why interview others on your blog; how this helps you too; how to make interviews part of your blogging strategy; how to become more professional before you start reaching out to bloggers; how I started doing blogger outreach; why having a small blog isn't a problem; how to find bloggers to interview; do this to find the first pro bloggers to interview for your blog; what to include in the outreach email; handling rejection; blogger outreach via email vs via Instagram. Links:

In this episode, you'll learn how I made $500 from 1 sponsored post on a blog that gets only 4K monthly page views, and what my next steps are for growing its income: Show Notes: Some metrics about my other blog; My goals for it; The first money I made from that blog without even realizing; Signs the site was ready to accept sponsorships; 2 of the most important factors in the sponsored blogging industry; Where to learn more about earning from sponsored content; How I landed my first sponsored post for the new blog; Why income opportunities are everywhere; How much content I publish on that blog; How I use Pinterest as a blogger; What I'm doing differently with this blog. Mentioned: Blogger Playground [membership]: https://letsreachsuccess.podia.com/blogger-playground The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss The result of my experienced with blog sponsorships is my course The Blog Sponsorship Boss, and I can't recommend it enough in case you want to learn all about sponsored content as a blogger. Inside the program, I teach you everything such as getting your blog ready for sponsors, designing your media kit, page for sponsors, and packages, writing a sponsored post, setting the terms of your future collaborations, and finding brands and paid opportunities. You also get the exact email I use to pitch brands, and a list of sponsored content platforms that you can join right away. We also cover the uncomfortable aspect of it related to money, and what's legal and what isn't in the industry. I share with you the truth about how much you should charge, when to raise your prices, and how to do it right. The last module is all about negotiating your rates with new clients, and making sure you get paid every time and on time. Learn more about the course here: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss Another way to pick my brain on this, and anything blogging related, is to join us inside Blogger Playground, where you can ask any question and get strategic content on blog traffic and monetization every month. There is a video training in there, in which I take you behind the scenes of two big collaborations I had with brands, and all the details, literally. I take you inside my inbox, because that's where the communication is happening. You see what articles I wrote for them, how we negotiated the terms, how much I got paid, and anything else. Also, in the monthly income reports I create for members, I share exactly how much I've earned from this income stream the month before, and all the content I've published on both my blogs, including which of the articles are sponsored. If you join the community, which is currently at a very low price, you get access to everything happening in my business and to a lot of super strategic content that is already waiting for you in the membership. You can always request any topic you feel like, and I'll create new content based on that because I just love doing it.

Wondering if you should blog in English or not? In this episode, you'll find out why I decided to do it as a non-native English speaker, what the challenges are, how to overcome them, and how to make it work for any type of content. Show Notes: Why I blog in English; What blogging made possible for me; The benefits of blogging in English; How to know if blogging in English is right for you; Our mission as bloggers; How to take action despite perfectionism; One way to overcome the language barrier; Why perfectionism is overrated in online business; How I accidentally got published on TIME Magazine with a misspelled word in the post; The challenges of creating other types of content in English; Why I stay away from live trainings and reject podcasts or video interviews; A word about imposter syndrome; How non-native English bloggers inspire others to do the same. Find the full transcript here: https://letsreachsuccess.com/why-blog-in-english/ Mentioned: Round-up post: https://bloggingshethrives.com/blogging-in-english-for-non-native-english-speakers/ Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground Links:

Today's topic is not one of the usual things I cover. It's quite controversial and we cover two big topics that are seemingly not connected - artificial intelligence and spirituality. If that's not your cup of tea, feel free to skip this episode, of course. First, I will share the more logical and strategic part of what I have to say. Then, I'll dive into the energetics and the role AI plays and might play in it in the future. I'm going to end with what one of the biggest experts in the digital marketing industry is saying about AI-generated content and how he is using it to run one of the best marketing agencies out there. Show Notes: How I went from avoiding AI to using it; What I do with ChatGPT; AI-generated content + authenticity; The proof that search engines trust and rank AI content; AI and spirituality; Eye-opening questions I asked myself; One thing I don't like about how AI is being used; What one of the top marketers says about AI; Can AI do the work for you; Are we underestimating or overestimating AI? Mentioned: Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground The Foundr Podcast: https://foundr.com/podcast-with-nathan-chan Links:

Interested in the membership business model and wondering what it's all about? Here's my experience with starting a membership site and the lessons I've learned in the first months of running it. Show Notes: How to know if you're truly committed to your business; What's New inside Blogger Playground; The best way to decide if starting a membership site is the right move for you; How my membership keeps me accountable and motivated; How perfectionism stops you from releasing a new product; What I prepared before launching my membership site; Why member's feedback is crucial; What inspired me to create a test account; How I'm both the founder and one of the members; How to give your members a voice inside your community; How I got amazing testimonials without even asking for them; How members of Blogger Playground feel about the community; How running a membership can lead to collaborations; Your members can invest in your other offers too; Ways your membership can evolve; An example of how I'm restructuring things inside the community; How I give members what they want; What's a member-centric community; My goals for Blogger Playground and its impact. Mentioned: Blogger Playground [the membership]: https://letsreachsuccess.podia.com/blogger-playground Traction: Get a Grip on Your Business [book]: https://amzn.to/3TtIp5G The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss The Passive Income Blog Boss [free course]: https://letsreachsuccess.podia.com/the-passive-income-blog-boss Podia [membership platform]: https://podia.sjv.io/jr5nd0 Links:

Tune into today's episode to learn about the energy of desperation in business and sales and what to do about it so you don't give your power to anything and anyone else. Show Notes: The email I received from a blog reader; Business problems vs mindset problems; How desperation repels what you desire; How desperation looks like in sales; Why I seek rejection; Why I didn't respond to that email; What to do if you're feeling desperate in your business; How I've given my power away vs what I do now; The energy of desperation during a launch; How I practiced detachment during my last launch; The energy you bring to your business every day Get the full transcript: https://letsreachsuccess.com/energy-of-desperation-in-business/ Links:

Today I want to talk about ranking an AI-written article on the first page of Google in just 4 days. I hope this can be proof that this could work for you, too. That search engines have nothing against AI-generated content, as long as it's quality, unique, and as long as it's part of a well-optimized blog and a smart overall blogging strategy. Show Notes: Why most bloggers are skeptical about using AI to create content; Why I began creating AI content for LRS; The actual benefits of using ChatGPT as a content creator; Could you be left behind if you don't get on the AI wagon; The AI-written article I ranked in 4 days; How I optimized it; What I do once it's published so it can be indexed faster; The other AI-generated article I ranked quickly; What's happening inside Blogger Playground. Mentioned: 100 Journal Prompts for The New Year: https://letsreachsuccess.com/journal-prompts-for-the-new-year/ January Journal Prompts: https://letsreachsuccess.com/january-journal-prompts/ Links:

Some people might be telling you it's impossible to make sales or grow your income without social media but I don't believe that's the case. Social media is not for everyone and it can be overwhelming, especially if you're an introvert. So in this episode, I'm giving you another perspective and all the other ways in which you can promote your offers (and get results). Show Notes: podcast update; why social media isn't for everyone; why I quit Instagram a long time ago; channels to rely on in your business other than socials; an example of how I promote my latest offer; the different marketing channels I have and how they work; the most natural way to promote products; how I plan to keep promoting the membership; the many other factors that go into selling an offer; the different reasons people can buy from you. Find the transcript here: https://letsreachsuccess.com/promote-new-offer-without-social-media/ Links:

Today, I'll be talking about publishing monthly income reports. Tune in to hear what they are, what my experience with them is and how they changed my brand and business, why I stopped publishing them but am now starting again (and where to find them), and what can happen if you start revealing your numbers in business. Get the full transcript: https://letsreachsuccess.com/publishing-monthly-income-reports/ Monthly Income Reports: https://letsreachsuccess.com/income-reports BLOGGER PLAYGROUND: https://letsreachsuccess.podia.com/blogger-playground Show Notes: What are monthly income reports; How the reports of other bloggers helped me back in the days; How it felt when I began publishing mine; How my audience reacted to that type of content; What I think is more important than the actual numbers; Why I stopped publishing income reports on the blog; Where you can find my latest ones instead; How to get started with publishing income reports; What will happen once you start revealing your numbers in business; How to know if you're 100% committed to your business. Links:

Learn all the juicy details about my latest offer - Blogger Playground - the membership and community for bloggers. JOIN THE MEMBERSHIP: https://letsreachsuccess.podia.com/blogger-playground In this episode, I share: - what Blogger Playground is exactly - why I created it - what happens once you join - what content is already there - what new content is coming this and next month - what my goal for the membership is - what you get when you join now and much more. Find the transcript for the episode here: https://letsreachsuccess.com/blogger-playground-is-here/ Links:

It's the end of the year and December is a very exciting month because it's the best time to do a year end review, decide what you wanna double down on in your business and what you'll leave behind, set new goals and create your vision for the new year. Tune into today's episode to hear the ideas I have for you on how to make 2024 your most epic year in business. Enroll in EPIC BIZ YEAR before December 31st: https://letsreachsuccess.podia.com/epic-biz-year Links:

In this episode, you'll learn about my latest business updates - from monetizing a new niche site and using ChatGPT to create more content in less time, to optimizing my product suite and starting a membership site. I'll discuss 2 big topics in the blogging industry that I haven't dived into before - niche sites and artificial intelligence. If you've been thinking of trying any of these or adding an extra income to your blogging business, you might come up with some interesting ideas after this episode. Show Notes: The only thing that can get you out of a rut in business Why I started using AI How exactly I use ChatGPT as a blogger What the rise of AI tools means for content creators How I'm monetizing my other site My plans for the brand new niche site I started The course hosting platform I switched to Changes in my product suite that followed The new big thing I'm working on and my vision for it Mentioned: Bold Business School: https://boldbusinessschool.com/ Blogger Playground Waitlist: https://letsreachsuccess.com/waitlist-blogger-playground/ Podia: https://podia.sjv.io/jr5nd0 Teachable: https://teachable.sjv.io/n1WYxR Pinterest Boost: https://letsreachsuccess.podia.com/pinterest-boost Links:

Today I wanted to share about one action I took in my business that saves me over $1,000 per year in blogging expenses. It's changing course hosting platforms. And in particular, switching from Teachable to Podia. Let me share why I took that decision and the different factors that played a role in it. Get the full transcript here: https://letsreachsuccess.com/saved-1000-blogging-expenses/ Mentioned: Teachable: teachable.sjv.io/n1WYxR Podia: podia.sjv.io/jr5nd0 Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we'll talk about what to include on the sales page of your online course and how to organize the different elements. You'll also get a sales page template. In addition, we'll cover a few decisions that need to be made about your digital product business related to having one offer vs multiple ones, evergreen courses, and the ascension business model.  Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN The product guarantee exists to handle one of the most common sales objections - the financial risk people are taking when investing in your program. It's crucial that you nail the guarantee, make it compelling and remove that huge objection standing in the way. That's what this episode is all about. You'll also learn about the different types of guarantees, will see examples from successful entrepreneurs and their products, and will get ideas on where to include your guarantee on your sales page as well as how to make it part of your marketing. Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN It's time for the final stage of the Dream Offer Method - Action. Now that you've presented the value of your offer and have made it as desirable as possible, it's time to encourage your ideal students to take action. In this part, we'll talk about 2 of the main elements of your offer - scarcity and urgency (these go together), and objections. Scarcity and urgency are something you'll utilize when you launch, they are sales techniques that work really well. And sales objections are any reason the potential buyer has for not buying your product. Learn more about them, why they are a good thing, the different types of objections and how to handle them well. Show Notes: Why use scarcity and urgency Examples of scarcity in launching and marketing How to use urgency in your launch How to utilize waitlists for your product launch Sales psychology in action What's a sales objection Why objections are a good thing The different types of objections What to tell potential customers who think they can't afford your program What to do when people don't trust you and your course How to help people make time for your course How to handle people's objections to joining your program What are product-specific objections Ways to handle objections and where to add that on your sales page Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN Your ideal student needs proof that all this works before they invest in a program. They also need proof that you have what it takes to teach them. Both of these objections can be handled by sharing your story and making it part of your marketing, sales page and launch in a way that applies to the problem you're solving and to the program. In this part, you'll help you write your story in a way that resonates with your offer and add it to your sales page. You'll also see examples from my courses. Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we cover another important step of creating your high-value offer - making sure there's demand for your course topic, also known as idea validation. What I'm about to share with you is basically market research but in a much more casual, genuine and intuitive way than what you might be used to. The goal is to check if there's demand for your course before you create any content for it and before the launch.  Now, you'll learn about the two main ways to ensure you're working on a course that will sell as well as five methods for naming your course. Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this and the next parts, we'll explore the second stage of the Dream Offer Method - Desire. You'll learn how to create and increase desire and the role it plays in sales and marketing. You want to create something people truly want and for that, you first need to identify who they are and what their desires and challenges are. So lean back and hear my 5-step process for defining your ideal course student so you can create the best course for them and turn it into an offer that will show them why it's perfect for them. Show Notes: How I narrowed down my ideal course student Why define who your course is not for How to turn that into a powerful section on your sales page An example of addressing customers' pain points in your copy How to get into the head of your ideal student The consequences for your ideal student of not solving their problem now How to make that part of your marketing How I challenge people's current beliefs about what's possible in 1 of my offers How to create a before and after picture Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we'll talk about enhancing the value of your offer as much as possible with bonuses. You'll learn what the best course bonuses have in common, what the different types of bonus material are, how to create your bonus stack and add monetary value to it. Together with that, you'll hear a list of course bonus ideas you can use for your program right away. Show Notes: Why every course needs a bonus package What the best bonuses have in common The benefits of high-value bonus material Why creating a bonus doesn't need to be complex or time-consuming Internal vs external objections Examples of core bonuses How do time-sensitive bonuses work Handling sales objections by using bonus material Course bonus ideas Using coaching, support and communities to enhance your course offer  A bonus idea with a perceived value of 5 figures The type of bonus that has served me best as a student Why price your bonuses + examples Tips on deciding their monetary value Questions answered in the episode: At what point should I present my bonuses during the launch? Should you offer bonuses for your pre-launch? What are the different types of bonuses? How I decide what bonuses to include in a program? How many bonuses to have? How many types of bonuses to include in my bonus stack? What's the difference between templates and swipe files? How to implement physical products and live events in my bonus package? How to position your bonuses on your sales page? Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN The framework of your online course is how the transformation you will provide is going to happen. It's what you teach inside your program. It's also what makes it different than other similar products. Let's create yours. Together with this, in this episode, you'll learn how to price your course thanks to a simple yet powerful 2-step pricing exercise. Show Notes: A 4-step process to creating the framework of your program How to solve all of your students' problems around the course topic How having a framework makes you stand out Examples of course frameworks Tips to name your framework What pricing has to do with value Why market based pricing is a myth A 2-step exercise to help you price your product right How to go about payment plans Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we'll talk about The Dream Offer Method - the simple system I created to go from having just a course idea to an actual offer you're ready to sell, which people desire, which you're confident in, and which can become the foundation of your business. You'll learn more about its stages, Value > Desire > Action. A high-value offer is one that has a benefit that a specific group of people deeply desire, it allows them to achieve a result that will transform their life, it's something they want and need. It consists of the main benefit that people get if they purchase and complete your program, the many other beautiful things that will happen as a result of that and how their whole life will be different some time from now, how they will feel then vs now, as well as how easy and quick this can happen. In this episode, you'll also do an exercise that will help you determine all of these. Links:

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this episode, we'll dive into the very first element of your high-value offer - the topic of your course. I'll share with you different questions you can answer that will help you define your course topic. Show Notes: What's an offer, and how is it different than your product Why having a course doesn't mean you have an offer Which comes first: the offer or the course What's a high-value offer What you'll know by the end of the book A 2-step process for defining your course topic How to come up with many ideas Ways to narrow it down if you have many course ideas What's the difference between a niche and a course topic Links:

I've started writing on Medium again. And while it's not the main place I publish content (that's the blog, and second comes the podcast), you might be wondering why I'm investing time in the platform and whether it's worth your attention. In this episode, I share the benefits of having a Medium blog and how writing for Medium.com can grow your brand and business. I'll also share some tips on how to get paid and - in particular - 5 ways to make money on Medium thanks to your content. Show Notes: Show Notes: Should you write on Medium or start a blog? The benefits of writing on Medium What's content syndication and how to do it correctly Creating your Medium strategy How to grow your brand using Medium How to join the Medium Partner Program How are earnings calculated How to promote your products and services on Medium Other ways to get paid as a writer there My Medium profile: https://medium.com/@LidiyaK Links:

Welcome back to the show. In this episode, I share how turning to Stoicism has helped me navigate hardships in life, understand people better, find light in the darkness, and tame my ego. I also talk about developing a Stoic mindset in daily life, and share inspiring examples from some of the most important Stoics in history. Find the transcript here: https://medium.com/@LidiyaK/stoicism-stoic-mindset-e81114f68bec Show Notes: What is Stoicism Having a Stoic mindset during financial hardships How to practice for rejection and become comfortable with it Opening yourself to the full spectrum of emotions available to us Using Marcus Aurelius as an inspiration to keep going no matter what Reflecting on death and not fearing it [from 'Meditations' by Marcus Aurelius] Links:

Welcome back to the show and let's talk about retiring existing offers and closing old programs even if they are working well, earning you money and helping people. It could also mean not offering a service anymore, completely changing the direction of your business, re-structuring your product suite and not knowing what's next. A lot of mixed feelings come with this and there might always be self-doubt even after the action is taken. But if that's something you've been thinking about for some time now, it's probably the right next step for you and your business, and it can lead to your next evolution. Transcript: https://letsreachsuccess.com/close-program-retire-offer/ Show Notes: Why I'm closing down one of my courses What I'm focusing on instead When is the right time to retire an offer An example of retiring an offer that's doing well Mentioned: Blog to Biz System: https://letsreachsuccess.podia.com/blog-to-biz-system Gala Darling: https://www.instagram.com/galadarling/ High-Value Offers [book]: https://www.amazon.com/dp/B0C7N66NGN Links:

I decided a long time ago to make friends with the pain of personal growth and the hardships of business. They come and go, but one thing remains the same - after each, I reach a next level of who I am. Check out this new perspective and see how to not just accept the pain and discomfort that come with challenging goals (such as being in business and growing personally) but thrive in the uncertainty and choose courage: Find the transcript here: https://letsreachsuccess.com/business-is-hard/ Show notes: The reality of business The most important skill of all Applying a Stoic mindset to business What are you going to devote your life to? How the Universe tests us Links:

Learn about one specific section I like to include on a sales page that can inspire the visitor to take action and actually do something to change their life a year from now. Also, see how you can use this same powerful exercise for your business and personal goals so you choose short-term discomfort over long-term regret, and access a next level of growth and turn your vision into reality. Find the full transcript here: https://letsreachsuccess.com/cost-not-starting-a-business/ Show Notes: my new book a powerful section you can add to your sales page what makes this a genuine sales technique and how it can create impact the regret of spending one more year not acting on your goals the excuses we make and how that's a mindset problem a mindset trick that works for me how what you fear and want to avoid might be your next best move Links:

I'm happy to announce the release of my new book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this episode, I wanna share what it's about, how it can help you and what inspired me to publish it. Get the eBook: https://www.amazon.com/dp/B0C7N66NGN Get the paperback: https://www.amazon.com/dp/B0C7J877B3 Links:

In this episode, I talk about mastering your craft but never with the goal of perfecting it, just making time for it and letting it shape you to be the person you're meant to become. Learn how practicing your craft can help you tame your ego, make you more humble, let you do your best work and create real impact in the world. Find the transcript here: https://letsreachsuccess.com/practicing-your-craft/ Show Notes: Finding meaning thanks to your craft What I look for in a platform to share my content How your craft makes you humble Removing the barriers so it can be just you and your craft The power of free content Timing in craftsmanship Mentioned: Finding The 1 Thing You Were Born to Do [book]: https://www.amazon.com/dp/B0C3RVCHRM/ Interview with Adam of Blogging Wizard: https://letsreachsuccess.com/adam-connell-blogging-wizard-interview/ Blog to Biz System: https://letsreachsuccess.teachable.com/p/financial-freedom-through-blogging/ Links: