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AI game creatives just made another massive leap. In this episode, we break down 127 new creatives across Dark War, Top Heroes, Township and more and the quality jump in just one month is honestly insane.We're talking:• Full anime-quality world model sequences• AI influencers everywhere (grandmas, gamers, street interviews)• 50+ completely different “games” promoted under one title• Movie-level 4X fantasy ads• Hyper-niche creative strategy instead of broad targetingThis is not an incremental improvement. This is a structural shift in how UA works. If you run paid UA, creative production, or mobile marketing… this episode is mandatory.
Alabama took a step closer to a national championship by making the College Football Playoff in 2025. But after a blowout Rose Bowl loss to Indiana, the Crimson Tide clearly still have work to do before they're hoisting any trophies at the end of the year. National champion and All-American offensive lineman Mike Johnson gives a brutally honest breakdown of what Kalen DeBoer and his staff need to do to get the absolute best out of Bama if they want to reach the mountaintop again. Learn more about your ad choices. Visit megaphone.fm/adchoices
We’re diving headfirst into Emerald Fennell’s Wuthering Heights — a movie that’s as stylish and visually wild as it is divisive. And yes, our hosts have thoughts… plenty of them.We unpack the twisted romance of Cathy and Heathcliff, Emerald’s bold (and sometimes baffling) costume choices, and the way the movie navigates sex, consent, and obsession. Plus, we discuss how some characters get a total makeover from the book — and how that changes the story entirely.From moments that made us gasp, to scenes that left us questioning “what did I just watch?” — we cover it all. Strap in for our brutally honest review of the movie that dares to turn a classic gothic tale into a TikTok-ready romance.Read the article we mentioned about Heathcliff's character being white washed here. Plus, check out Laura's review of the film here. THE END BITS Love binge-watching TV? The Spill has launched Watch Party — spoiler-filled episode deep dives into the shows everyone’s talking about. Find the feed on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik & Tina Provis Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
This week's episode centers around two major AI developments in gaming. Unity claims its upcoming AI beta will allow developers to prompt full casual games into existence. At the same time, Meta has begun embedding Manus AI into Ads Manager, signaling deeper automation inside UA workflows. The industry is clearly shifting — but whether this is real product evolution or investor-driven positioning remains the big question.
Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 statesOwned rentals in 12 statesFlipped houses in 11 statesClosed on over 2,000 properties125 contracts in 50 days (all live on YouTube)Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW! https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsSupport the show
In this episode, we break down what's really happening in mobile game creatives right now. Creative trends for January 2026 are here.. From Kingshot clones everywhere to Pixel Flow conveyor belts invading other genres… from 2022 impulse puzzles coming back to life… to the brutal truth about creative fatigue lasting DAYS instead of weeks.We look at Golden Goblins, Royal Kingdom, Match Factory, Tasty Travels, Tile Survive and more, and what their ads tell us about 2026.If you work in UA, creative production, or game marketing… this one matters.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters0:00 – Why Creative Trends Matter More Than Ever2:45 – Golden Goblins & The Decline Curve6:20 – Creative Fatigue Is Now Measured in Days10:05 – Borrowing Hypercasual Mechanics Into 4X12:10 – Noob vs Pro Is Back16:00 – KingShot's Influence Across Genres20:00 – Royal Kingdom, Block Blast & Fake Mini-Games23:10 – Tower War, Mob Control & Genre Crossovers28:40 – 2022 Concepts Are Working Again30:55 – Elevate vs Impulse & The “IQ App” Strategy33:00 – Tile Survive & Massive Playable Scaling36:45 – Tasty Travels & 10-Click Playables38:25 – The Real Lesson for 2026---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
If you think eCPM is the most important metric in ad monetization, this episode is for you.Felix breaks down:• eCPM vs Fill Rate• Why Ad ARPDAU is king• Recency model & impression decay• Why more ads can hurt revenue• SDK crash risks & ANR thresholds• Aggressive end cards & churn• How mediation doubles revenue• Networks vs exchanges explainedThis is a practical introduction to how mobile ads actually work once the SDK is live.Key takeaway:Ad monetization is not about showing more ads. It's about optimizing per user.The biggest misconception in mobile ad monetization is obsessing over eCPM. eCPM alone is meaningless. Revenue comes from eCPM × fill rate, and the only metric that truly matters is Ad ARPDAU. That's your real performance line of sight. If eCPM goes up but fill drops, you can still lose money. Networks respect publishers who talk about Ad ARPDAU because it shows you understand the business, not just vanity metrics.eCPMs are not fixed. They are dynamic and driven by complex algorithms. Networks use dozens of parameters including device type, geo, historical installs, auction loss rate, and most importantly recency models. The first few impressions per user are the most valuable. After 5–7 impressions, the per-unit value drops sharply. If you keep pushing more interstitials, you may increase impressions per DAU but flatten total revenue while damaging retention. More ads ≠ more money.Operational discipline separates professionals from amateurs. Never rush SDK updates. Android ANRs and crash thresholds can destroy organic distribution. Aggressive end cards increase churn. Mediation doubles revenue when implemented correctly because it creates a marketplace instead of a single buyer. And exchanges are not networks — they are resellers. Understanding these mechanics is the difference between earning $100 a day and scaling to $1,200+ before expanding demand sources.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 – Why Most Studios Misunderstand Ads01:20 – The 4 Metrics That Actually Matter03:30 – Why eCPM Is Overrated05:10 – Ad ARPDAU: The Only Metric That Counts07:00 – How Networks Calculate eCPM09:20 – Recency Model & Impression Decay11:40 – Why More Ads Don't Always Mean More Revenue13:00 – SDK Risks, ANRs & Crash Thresholds15:10 – Aggressive End Cards & Churn17:10 – Mediation Explained (Why It Doubles Revenue)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog.As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community.Matej and I discuss a wide variety of topics over the course of our conversation, including:Creative strategy, including Matej's recent primer on integrating AI tools into the creative production processWeb onboarding and web-based user acquisition for mobile gamesThe analytics and reporting tools Matej sees used most commonlyApproaches to competitor analysisThe current mobile gaming conference landscape and which conferences Matej considers to be "can't miss."Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.Branch. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify
Love Strategies: Dating and Relationship Advice for Successful Women
Sick of dating advice that coddles you? We're cutting through the fluff with the brutal truths you've been avoiding. Prepare for a no-holds-barred conversation about your dating habits and why you're stuck. If you're ready for real change, this episode is your wake-up call.Originally Aired: Apr. 19, 2025NEXT STEP: Book a complimentary Love Strategy Session and let us help you attract love this year: https://go.lovestrategies.com/session
We sat down with Stan (CEO of Oh BiBi, creator of Asphalt) and Luis (VP Global Marketing at Rovio) to break down Angry Birds Rush. We discuss how the game was born, why they built 6 prototypes, how they benchmarked against slot machines, how they secretly tested fans on Discord, and why they're aiming for a billion-dollar game. A bold attempt to merge:• Luck Battle meta (Monopoly Go / Coin Master)• Runner-style core gameplay• Slingshot physics nostalgia• The biggest family IP in mobileAnd what you're seeing publicly right now? It's only a prototype.This is one of the most transparent product breakdowns we've ever recorded.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guests: Luis de la Cámara, Stanislas Dewavrinhttps://www.linkedin.com/in/luiscamaraking/https://www.linkedin.com/in/stanislas-dewavrin-2a57294/https://www.rovio.com/careers/https://jobs.ohbibi.com/Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 – Why This Could Be a Billion Dollar Game03:40 – The Origin of Angry Birds Rush07:50 – Why Luck Battle Is Still Early12:10 – The First Prototypes (And Why They Failed)17:30 – Building on Top of Another Game22:40 – Benchmarking CPI vs Slot Games27:10 – Runner vs Slingshot: The Core Breakthrough32:00 – Retry Rate vs Retention: What They Actually Track36:20 – Designing for Scale, Not Just Soft Launch41:10 – Working With Angry Birds Superfans45:00 – Social Layer: The Real Long-Term Bet50:30 – Competing With Monopoly Go (What They'll Do Differently)55:10 – Risks, Market Timing & Billion Dollar Ambition58:30 – Final Thoughts & What Happens Next---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
EP 611 Nanyuki Romance, Brutally Honest Eulogy, & Toxic Love: Cartoon Comedian, Onyancha & Matara Unpacked
Dragon Traveler is not subtle. It's a waifu-driven idle RPG, built for scale, speed, and monetization efficiency, and it's working. Especially in the US. Despite being a fresh launch (mid-January), the game is already doing $300k–500k per day, with a heavy US + Asian revenue split, thousands of creatives in rotation, and extremely aggressive UA. This isn't a passion project. It's a manufactured hit designed to win distribution, not awards.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why we're covering Dragon Traveler01:30 — Numbers first: revenue & downloads03:30 — Idle RPGs and fake onboarding trends05:00 — Why Dragon Traveler is winning now06:40 — 3D map & autoplay combat08:00 — Playing multiple modes at once10:00 — Gacha, shards, and generosity tuning12:30 — Idle rewards & reclaim-the-difference mechanic14:20 — Guild Expedition (Heroes-style map)16:00 — PvE incentives: soft vs hard requirements18:30 — Why session time stays high20:30 — UA footprint & network mix22:30 — Creatives: censorship, waifus, AI25:30 — 6,000+ creatives and why it matters28:00 — US + Asia revenue split explained30:30 — Why this is more casual than it looks33:00 — Final verdict & Radar decision---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Arknights: Endfield is not a normal anime gacha.Yes, it looks like Genshin.Yes, it uses Honkai-style progression and banners.But the real core is something much riskier: factory automation inspired by Factorio and Satisfactory, deeply embedded into progression, crafting, power, and economy.This is a high-budget, niche bet. And it's already showing both explosive upside and structural risk.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why Arknights: Endfield matters01:20 — What kind of game this actually is03:10 — Open world structure & exploration05:00 — Factory building as the real core07:00 — Power grids, pylons & automation09:30 — Factorio / Satisfactory influence11:40 — Outposts, trading & economy loops13:30 — Characters, teams & combat flow15:10 — Progression systems & crafting17:00 — Gacha structure & monetization logic18:40 — Audience fit: who this is (and isn't) for20:20 — Final verdict & scale risk---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
LIVE: Boy Green reacts to a Breece Hall Jets warning!Become a supporter of this podcast: https://www.spreaker.com/podcast/boy-green-daily--1753389/support.
This is not a meditation app. This is one of the smartest subscription businesses on mobile.In this episode, we break down Finch, a self-care app with ~10M DAU, extreme retention, and a web-first monetization system that turns subscriptions into a social, altruistic act.We cover product design, streak mechanics, collectibles, subscription psychology, web revenue via Stripe, community monetization, and why Finch doesn't even need ads to print money.What we cover• Gamified self-care loops• Subscription psychology done right• Web monetization beyond the App Store• Spend depth without whales• UA and creative strategy at scaleKey takeawayThe best monetization doesn't feel like monetization.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this app broke our brains01:10 — Finch: game or mental health app?02:10 — Core loop: Tamagotchi meets daily quests03:30 — Goals, habits, and farming rewards05:20 — Streaks, streak repair, and monetization pressure07:00 — Collectibles, cosmetics, and lightweight live-ops08:20 — DAU shock: 9 million daily users09:10 — Retention benchmarks that look fake10:30 — No ads… and why that matters12:00 — Subscription as the core business14:20 — Web presence and community scale15:40 — The Guardian system explained17:10 — “Pay your own price” subscriptions19:00 — Spend depth without whales20:40 — Why Stripe changes everything22:00 — Web revenue vs App Store illusion23:40 — UA channels and creative strategy25:10 — Wall-of-text, POV, and AI creatives27:00 — Why this scales infinitely29:00 — What games can steal from this31:00 — Is this the future of mobile monetization?34:00 — Final verdictMatej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.meIf you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Alex hosts Si and Charlotte to touch on the Brentford game and Howe's post match comments. Where do we go from here? Is he out of ideas? This and loads more. https://www.patreon.com/tfpodcast - join us here for loads more NUFC content! Learn more about your ad choices. Visit podcastchoices.com/adchoices
You know it, you love it… it’s the hottest show in the world right now, and we know you’ve been waiting patiently for Em and Laura’s thoughts on the latest season of Bridgerton. And trust us — they deliver. We’re diving into everything… the latest from the Ton, our thoughts on the new leading man and lady, and of course… that finger-licking scene we can’t stop thinking about. Plus, Em has some broader notes on the show’s sex scenes — and let’s just say, she’s not on board with everything. So strap in for our brutally honest review of the show that’s dominating the world.THE END BITS Find our new Bridgerton podcast in the Watch Party feed on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Em Vernem Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
The sell-off was triggered by fear, not facts. Google's Project Genie demo sparked a narrative that “AI games are here,” even though the tech currently produces short, silent video scenes with no logic, no scoring, no input handling, and no gameplay systems. Investors reacted as if game development had been solved overnight. The result was a disproportionate crash: Unity down nearly 40%, AppLovin down ~33%, Roblox down ~19%, and Take-Two also hit hard, while the NASDAQ itself fell only ~4.5%. That gap tells the real story.Meanwhile, Meta delivered numbers that completely contradict the panic. Meta apps now reach 3.6 billion daily active users, up 7% year-over-year, and total company revenue surpassed $200B, with $60B coming from Q4 alone. This highlights the widening gap between perception and performance. While markets panic about AI replacing games, the platforms that actually monetize attention at scale continue to grow quietly and relentlessly.On the publisher side, strategy divergence is becoming obvious. Stillfront cut revenue by 9% but significantly expanded margins, cleaned up its portfolio, and exited non-core narrative games. MTG Group posted record revenue and profits, fueled by Plarium and strong UA discipline, while also preparing an IPO for PlaySimple in India. In contrast, Embracer's mobile revenue collapsed 61% year-over-year in Q2, underscoring how exposed unfocused portfolios are in this market. Capital is flowing toward efficiency, not experimentation.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Host: Ömer Yakabagi from Gamigionhttps://gamigion.comJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 —
This Softlaunch Sonar episode is a reality check.Studios are shipping faster than ever, cloning proven mechanics within weeks, and still failing to create real differentiation. PixelFlow, Arrow Flow, Sand Loop and their endless variations show how quickly the market reacts, and how rarely it innovates.The discussion cuts through cozy games, monster IP arms races, match-3 fatigue, and why “being early” now matters more than production quality. Softlaunch isn't about polish anymore. It's about speed, angle, and knowing when the train has already left the station.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — What Softlaunch Sonar actually is01:15 — High-budget monster games vs reality (FunPlus, Pokémon-likes)03:55 — Why cozy games are exploding (Hoyoverse, female skew)06:45 — Defining success for high-budget live-ops games08:30 — Social casino logic leaking into new genres10:05 — Puzzle as the new hypercasual12:00 — Dice, merge, and “half a UA solution” games14:05 — PixelFlow clones start flooding the market16:20 — Why Moon Active copying PixelFlow makes no sense18:40 — Being late is worse than being wrong21:05 — Match-3 is no longer the safe bet23:20 — Physics puzzles and Sand Loop iterations25:40 — When art style alone kills CPI27:55 — Dragon shooter puzzle: real innovation or fake ad?30:15 — Arrow Flow and the speed of cloning32:10 — Why most softlaunch games will never scale34:20 — Final verdict: speed beats originality (for now)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.This is not a full guide. The full guide is here: https://payhip.com/b/fJi9EIt's everything that must work before you judge CPI, retention, or ROAS.What Matej covers• MMP & Firebase setup• iOS ATT and conversion schemas• Crash & ANR thresholds• Revenue deduplication & fraud• Ad mediation basics• Geo pricing strategy• Content & live ops readiness• Store listings & creativesKey takeaway:If the setup is broken, nothing matters. ---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why most soft launches fail01:15 — The technical phase nobody skips (but should)02:40 — MMP, Firebase, and key events04:20 — iOS conversion schemas & ATT logic05:50 — Crashes, ANRs, and store penalties07:10 — Revenue deduplication mistakes08:20 — Purchase validation & cheaters09:30 — Ad mediation basics in soft launch11:00 — Balancing ads vs retention12:10 — Geo pricing and monetization power13:30 — Content roadmap & live ops thinking14:50 — UA readiness & campaign setup16:00 — Store listings, ASO & keywords17:20 — Creatives for soft launch (what NOT to fake)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Meta is not back on iOS. We just got fooled. In this emergency episode, we break down what actually happened during the two-day Meta revenue spike that made everyone think Facebook had solved iOS tracking.Spoiler: they didn't.We explain ATT, IDFA, why Meta collapsed in 2021, how AppLovin took over iOS, and how aggressive end cards temporarily boosted Meta revenue before retention crashed and performance returned to baseline.What we cover• ATT and Meta's iOS collapse• Why Meta revenue spiked for 48 hours• Aggressive end cards explained• Why retention dropped immediately• Who lost revenue during the spike• Is Meta really coming back?Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this is an emergency episode01:20 — The ATT reset (April 2021 recap)03:30 — How Meta collapsed on iOS05:10 — Apple Search Ads quietly wins07:00 — AppLovin fills the iOS vacuum09:00 — The sudden Meta revenue spike11:00 — Why everyone thought Meta was “back”13:00 — What actually changed (end cards)15:10 — Interactive end cards and double ads17:30 — Retention drops as revenue spikes19:40 — Why this only lasted two days21:30 — Who lost revenue (Unity, AppLovin)23:10 — Why Meta is still late25:00 — What this means for UA managers27:10 — Is Meta actually coming back?29:00 — Final verdict---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In this episode of The BPD Bunch, Xannie and Carys chat with Katja about publishing her first book “Sorry, My Mental Illness Isn't Sexy Enough for You”, going straight for the parts of BPD people never say out loud: shame, “unsexy” symptoms, misdiagnosis, self-sabotage, and why BPD can look totally different from person to person (quiet vs loud presentations, comorbidities, and stigma).If you've ever felt like “I don't look like the BPD stereotype”… this one might feel like a hug.Here's a quote from co-cauthor Kay on why she wrote the book:"Sorry my mental illness isn't sexy enough for you, started out as the title of a blog I wanted to write after witnessing first-hand the difficulties of having mental illness, lack of support and the prevalence of poor treatment. Naturally, I wanted to make a difference but being unwell, combined with my human nature of not being a starter finisher, it lived as an idea in my head for a while. Then came along came Katja with this amazing idea of launching our own mental health project using the name, which is the website we know and love today. If you had told me our little project would be as successful as it has been and that we would be publishing our first book because of it, I would have laughed, but here we are. I'm so incredibly lucky to have been given this opportunity to achieve my wildest dream, and to achieve it with my best friend. Asking why I wrote the book is multifaceted, since the age of 14 I have been involved in Mental Health Activism with the purpose of reducing suffering in people who experience mental health difficulties. I raised awareness in a variety of projects and focused on bringing together people with lived experience and services to work together to improve mental health services. I wanted the book to share my story so that others do not feel alone, and so that I could provide understanding and hope, and to talk about ways people can have agency over their own recovery. Mental illness can sometimes be seen as a moral failing, especially the ‘unsexy ones' that we spend our days challenging. I absolutely feel called to break down this dangerous concept that divides people and communities. I didn't write the book to be cathartic, but I think the process has provided relief in some ways – taking painful and difficult experiences and turning them into something that can help others."Buy the Book
We’re heading straight down nostalgia lane because High School Musical is officially 20, and yes, it still rules. And you can bet, Emily's ready to walk Laura through the movie that basically made her who she is today.We unpack our favourite characters, call out the ones who might be a little too “pick me” in hindsight, and relive out the musical numbers we’ve been singing (hell, maybe belting) for two decades.Plus, some hard truths: what High School Musical actually teaches us about life, love… how to juggle basketball AND a musical theatre career. Spoiler: the franchise might be deeper than you remember.THE END BITS Love binge-watching TV? The Spill has launched Watch Party — spoiler-filled episode deep dives into the shows everyone’s talking about. Find the feed on Apple or Spotify. Support independent women's media We’re giving away a Your Reformer Pilates bed (worth $3,400) Subscribe to enter Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Em Vernem Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Mobile gaming revenue stagnates on paper, Monopoly GO becomes the fastest game ever to hit $6B, and Liftoff officially files for a US IPO.This episode breaks down what the data says, what it misses, and why web stores, hybrid casual, and AdTech exits define the next phase of mobile gaming.What we cover• Mobile revenue vs reality• Hybrid casual growth• Monopoly GO's $6B milestone• Web stores and platform leakage• Liftoff IPO & AdTech exitsGet our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Intro & why this week matters00:35 — Mobile revenue stagnation explained01:45 — The web revenue blind spot02:50 — Hybrid casual growth signals03:40 — Monopoly GO hits $6B (record speed)05:10 — Why Monopoly GO is underreported06:10 — Web stores and Supercell traffic07:05 — Liftoff files for IPO08:30 — What this means for AdTech in 202609:05 — Final take & outro---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
5 Years Living In Miami - My Brutally Honest Review
What if the IT industry stopped pretending everything is “fine”?In this Autonomous IT live show, Automox CEO Justin Talerico shares candid perspectives on the real state of IT as the industry heads into 2026 — where things are breaking down, why burnout is becoming an operational risk, and what actually needs to change.Topics include:-- Why many IT careers begin with curiosity and stall under constant operational pressure-- The operational risk created by manual work and hero-based infrastructure-- Why automation initiatives fail and why the root cause is rarely the tooling-- How IT leaders can rebuild trust in automation and autonomy-- What IT leaders will look back on and question about endpoint management in 2025The discussion concludes with a rapid-fire game:AI vs Human vs Hybrid, deciding where IT work belongs in 2026.This is not a product pitch.It is not a trend report.It is an honest conversation about how IT actually works today and how it needs to evolve.
Hunting Sniper should not be winning. But it is. The game looks like it was built in 2016–2018, runs a Golf Clash–style betting economy, and has almost zero innovation in core mechanics. And yet, it's doing ~$200k per day, outperforming genre veterans like Hunting Clash by nearly 10×.This episode matters because it exposes an uncomfortable truth:You don't need a great game. You need relentless UA, extreme creative volume, and zero shame about fake gameplay.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this game shouldn't work01:30 — First impressions and dated visuals03:10 — Golf Clash–style betting economy05:00 — Weapons, shards, and gacha loops07:20 — Easy to play, hard to master shooting09:30 — Why score bonuses really matter11:10 — Monetization basics and missing placements13:10 — Revenue comparison vs Hunting Clash15:00 — Creative volume shock (5,000 ads)17:20 — Fake gameplay and PC footage usage19:40 — Why competitors can't keep up21:40 — Is this all just UA?23:30 — China factor and lean teams25:00 — Final takeaway---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
This episode is a crash course in launching ads the right way.Not theory. Not “best practices”. But what actually matters when you go from zero ads to meaningful ad LTV.Felix walks through:How to think about ads during soft launchWhich metrics actually matter earlyWhen Unity-only is good enough (and when it's not)How to choose mediation without overthinking itWhich ad networks are worth integrating firstWhy AdApp-ads.txt is non-optionalAnd the most ignored problem in monetization: aggressive end cards killing retentionThis is the episode you wish you watched before shipping ads.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Intro & who this episode is for00:45 — How to think about ads in soft launch02:20 — Why Unity-only is fine early03:40 — The only ad metrics that matter05:10 — Rewarded video benchmarks06:30 — Interstitials, risk, and retention07:45 — Why banners are dying09:00 — Choosing a mediation platform11:10 — Which ad networks to integrate first13:00 — AdApp-ads.txt explained15:00 — End cards, parity, and retention damage16:10 — Final checklist & closing---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
A Brutally Honest Take on the UncontrollablesWe live in a culture obsessed with control. Hustle harder. Plan smarter. Pray longer. If you do all the right things, life should cooperate. That's the promise of hustle culture—and it's incredibly seductive.But Ecclesiastes offers a brutally honest response.As we close our Ecclesiastes series, Qoheleth—the Teacher—pulls back the curtain on the illusion of control. Life “under the sun” is not a machine we operate; it's a mystery we inhabit. And the more we try to control it, the more frustrated and disillusioned we become.Earlier in the book, Qoheleth introduced us to two key ideas that shape everything else. First, his name—Qoheleth—means “Teacher,” the one who gathers people to tell the truth. Second, the word hevel—often translated “meaningless”—literally means vapor. Life is fleeting, unstable, and impossible to grasp.Pleasure is hevel.Wealth is hevel.They're not sins. They're not gods. They're gifts—but terrible masters.In this final message, Ecclesiastes confronts three unavoidable realities of life: the uncontrollables.1. You Can't Control the CreatorWe live under the illusion that we are in charge—especially in American culture. Ecclesiastes says otherwise.Ecclesiastes 7:13–14 (NLT) says, “Accept the way God does things, for who can straighten what he has made crooked?”The hardest truth for control-oriented people is this: God is God, and we are not.Scripture teaches that God is sovereign—not just aware of events, but actively holding the universe together and directing history toward His purposes. Sometimes God acts directly. Sometimes He allows human choices. But even when He permits something, He never loses control.God is the primary cause—the one with the plan and the power.Humans are secondary causes—we make real choices with real responsibility.The bottom line is humbling: you are not the scriptwriter of your life.2. You Can't Control the ConsequencesWe assume life is a meritocracy—that the fastest, smartest, and hardest-working people always win. Ecclesiastes dismantles that assumption.Ecclesiastes 9:11 (NLT) says, “The fastest runner doesn't always win the race… It is all decided by chance, by being in the right place at the right time.”Timing matters. Circumstances matter. Opportunity matters.This doesn't mean effort is pointless. In fact, Ecclesiastes affirms wisdom and preparation.Ecclesiastes 10:10 (NLT) says, “Using a dull ax requires great strength, so sharpen the blade.”Sharpen the blade. Work hard. Be wise.But even then, outcomes are never guaranteed.Ecclesiastes doesn't call us to quit trying—it calls us to stop pretending we're in control.3. You Can't Control the ClockSome people are better at predicting the future than others. Many of them are rich. But it's still a guess.Ecclesiastes is clear: the future is unknowable, and death is unavoidable.Ecclesiastes 8:7–8 (NLT) says, “No one really knows what is going to happen… None of us can hold back our spirit from departing.”No amount of money, innovation, or optimism can stop time—or death. The human mortality rate remains a steady 100%.That reality sounds dark until we realize what Ecclesiastes is doing: stripping away false hope so we can find real hope.The Only Thing You Can ControlIf we can't control the Creator, the consequences, or the clock—what can we control?Ecclesiastes ends with clarity.Ecclesiastes 12:13–14 (NLT) says, “Fear God and obey his commands, for this is everyone's duty.”You can control your response to God.Not your parents' faith.Not your spouse's obedience.Not your pastor's integrity.Yours.To fear God means more than being afraid. It means awe,
Talk about it: pursueGOD.org/ac
Creative trends are getting darker, faster, and more automated.In this Creative Trends episode, we break down how AI creatives now dominate volume, why Golden Goblins mechanics are everywhere, how celebrities are quietly replacing UGC, and why IP infringement is no longer being enforced.We analyze Dark War's AI-first strategy, Supercent's creative flood, merge drama escalation, and the uncomfortable reality of what actually scales in 2026.What we cover• AI-generated creatives at scale• Golden Goblins copy machine• Celebrity ads vs AI characters• Merge drama and moral collapse• IP infringement in UA• Creative cost collapseKey takeawayIf it converts, it ships.Everything else is optional.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Intro & Creative Trends setup01:55 — The recurring themes of this cycle03:30 — Golden Goblins and idle dominance05:10 — Category consolidation: idle, lumber, miner06:45 — Early AI hooks and fake characters08:15 — One-to-one creative copying explained10:00 — Supercent's volume strategy11:45 — AI influencers and talking characters13:30 — Celebrities quietly returning to ads15:30 — Royal Kingdom creative pressure17:20 — Side-view mechanics becoming standard19:00 — AI bears, yetis, and mascots21:00 — Dark War's AI-first creative factory24:40 — 80–90% AI adoption reality26:30 — Creative cost collapse28:00 — FastSpring D2C segment29:30 — Merge drama escalation31:00 — IP infringement everywhere33:30 — Networks not enforcing anything35:30 — Travel Town and drama maximalism38:30 — Morals vs performance40:00 — Outro & final thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.meIf you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
The book-turned-Netflix rom-com that has the internet in a chokehold… it’s time for our brutally honest review of People We Meet On Vacation. We’re unpacking Emily Henry's beloved novel and putting it head-to-head with its Netflix adaptation — from what translated beautifully on screen to what absolutely did not. We get into the cast, the chemistry (or lack thereof), and Emily’s very strong gripe with main character Poppy (… can someone say Pick Me?).Plus we're breaking down the one scene that never should’ve made it into the film, and another that's we’re genuinely devastated was left on the cutting room floor...things get so heated at one point that Emily nearly walks out of the room. Honestly, we almost lost a host today.If you’ve read the book, watched the movie, or are just here for the mess — this one’s for you.THE END BITSThe Spill has a new podcast thats devoted to TV bingeing! Our latest ep contains all the fan theories, cast reveals and easter eggs about the new series of Bridgerton to get up to date before Season 4 comes out. Listen now on Apple or Spotify or the Mamamia app. Support independent women's media We’re giving away a Your Reformer Pilates bed (worth $3,400) Subscribe to enter Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Em Vernem Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
Talk about it: pursueGOD.org/ac
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A Brutally Honest Take on Work and WealthWe spend an enormous amount of our lives thinking about work and worrying about money. How much should we save? How hard should we hustle? Will we ever have enough?The book of Ecclesiastes meets those questions head-on—with refreshing honesty.Written by “the Teacher” (Qoheleth), Ecclesiastes doesn't offer clichés or easy answers. Instead, it introduces us to a key idea that shapes everything else: hevel—a Hebrew word meaning vapor, smoke, or breath. Something real, but fleeting. Visible, but impossible to grasp.Think of smoke. You can see it. It looks solid. But the moment you try to grab it, it slips right through your fingers. That, the Teacher says, is what money is like. It's real and useful—but if you try to build your life on it, you'll eventually discover you're standing on nothing.The Big Idea: Money is a helpful tool, but a horrible god.Below are five timeless insights from Ecclesiastes that help us hold work and wealth with wisdom and humility.1. Work and Wealth Are Good Gifts from GodEcclesiastes is clear: work itself is not the problem. In fact, the Teacher calls it a gift.Ecclesiastes 5:19 (NLT)“And it is a good thing to receive wealth from God and the good health to enjoy it… this is indeed a gift from God.”Notice where wealth comes from—from God. That means we are not the source of our wealth; we are stewards of it. The Bible never commands us to be poor, unemployed, or lazy. Instead, it consistently warns against idleness.Work is good. Earning is good. Enjoying the fruit of your labor is good—when it's received as a gift, not treated as a god.2. Don't Sacrifice Your Peace for a PaycheckWhile work is good, toil is not.Ecclesiastes 4:6 (NLT)“Better to have one handful with quietness than two handfuls with hard work and chasing the wind.”There's hevel again. Hustle culture promises fulfillment but often delivers exhaustion. When success steals your sleep, your joy, and your sanity, something is off.The Teacher observes that those who work hard tend to sleep well—but the wealthy often lie awake at night, anxious and restless. More money doesn't always mean more peace.3. Money Can't Buy True HappinessIf money could satisfy the human heart, then having more would finally be enough. But Ecclesiastes says otherwise.Ecclesiastes 5:10 (NLT)“Those who love money will never have enough.”The problem isn't having money—it's loving it. Wealth constantly promises happiness just one step ahead: a little more, a little better, a little bigger. But that finish line never arrives.The New Testament echoes this wisdom, warning that the love of money leads to sorrow, spiritual drift, and deep regret. Money makes a terrible savior.4. Enjoy What You Have Right NowHere's one of the most practical lessons in Ecclesiastes:Ecclesiastes 6:9 (NLT)“Enjoy what you have rather than desiring what you don't have.”Wealth can't buy happiness—but what you already have can be enjoyed. Contentment isn't getting everything you want; it's learning to appreciate what God has already given.Gratitude replaces coveting. Presence replaces comparison. Jesus reinforced this truth when he warned that life is not measured by how much we own.5. You Can't Take Any of It With YouEcclesiastes repeatedly reminds us of a simple reality: we arrive with nothing, and we leave with nothing.Ecclesiastes 5:15 (NLT)“We can't take our riches with us.”This truth isn't meant to depress us—it's meant to free us. There are no hearses pulling U-Hauls. One second after you die, your net worth is...
We’re diving into one of Laura’s all-time favourite shows — and yes, both Laura and Em have some serious thoughts to unpack. From Emily’s Italian escapades, to the problems with this season's love interest, to the question nobody can ignore: why on earth was that girl truffle hunting in heels?We break down the best and worst fashion moments, the Mindy storyline we genuinely couldn’t believe made it to screen, and whether this season delivered the escapism and chaos we expect — or finally pushed our suspension of disbelief too far.And with Emily in Paris officially renewed for Season 6, we’re unpacking what we’re most excited to see next (and what absolutely needs to change). Grab a croissant (or a negroni) and join us for our spoiler-filled, brutally honest review of Emily in Paris Season 5.THE END BITS Love binge-watching TV? The Spill has launched Watch Party — spoiler-filled episode deep dives into the shows everyone’s talking about. Find the feed on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Em Vernem Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
In this in-depth review of the 2025 Durston X-Mid 2 Solid, I take this ultralight trekking pole shelter into true mountain hunting terrain to find out whether it can handle real-world backcountry abuse. Wind, rain, poor ground conditions—you name it. No sponsor bias, no marketing fluff—just hard-earned experience and honest feedback. We cover everything from specs, setup, and weather resistance to real-time in-field performance and packability. I also break down whether this tent belongs in your hunting toolkit—or if it's better left for more casual trips.
A Brutally Honest Take on PleasureEcclesiastes has a way of cutting through our assumptions and exposing reality. Where Proverbs often presents life in clean cause-and-effect terms—do this and you'll get that—Ecclesiastes responds with a sobering reminder: life isn't that simple. This book gives us a clear-eyed look at life “under the sun,” meaning life as it exists in a fallen, broken world.Last week, we were introduced to two key ideas that shape the entire book. The first is Qoheleth, the “Teacher,” whose reflections form Ecclesiastes. The second is hevel, a word translated “meaningless,” but more accurately understood as vapor or smoke—something fleeting, elusive, and impossible to grasp. The Teacher's message is not that life has no value, but that life under the sun cannot bear the weight of our ultimate expectations. We were made for more than this world alone.This week, the Teacher turns his attention to pleasure.The Promise of PleasureIn the ancient world, pleasure was often elevated as the highest good. Today, we use words like hedonic to describe short-term, sensory enjoyment, and hedonism to describe the belief that pleasure should be the primary goal of life. The logic is simple: if it feels good, do it; if it hurts, avoid it.That mindset feels especially familiar in modern culture. We chase experiences, comfort, entertainment, success, and romance with the hope that the next thing will finally satisfy us. Yet experience tells us something isn't working. The more we pursue pleasure directly, the more restless we become.Thousands of years before neuroscientists studied dopamine or psychologists described the “hedonic treadmill,” King Solomon ran a real-world experiment to see if pleasure could satisfy the human soul.Solomon's Great ExperimentIn Ecclesiastes 2:1–11 (NLT), Solomon describes his pursuit of pleasure in sweeping, exhaustive terms. He explored laughter and entertainment, concluding that constant amusement ultimately rang hollow. He turned to alcohol, attempting to numb the weight of life while still clinging to wisdom. He invested in massive building projects, vineyards, gardens, and infrastructure—accomplishments that would rival any modern empire.He accumulated wealth, assets, and power beyond any king before him. He surrounded himself with music, beauty, and sexual pleasure, withholding nothing his heart desired. By every standard—ancient or modern—Solomon lived the dream. “Anything I wanted, I would take,” he writes. Ecclesiastes 2:10.And yet, after surveying it all, his conclusion is devastating: “But as I looked at everything I had worked so hard to accomplish, it was all so meaningless—like chasing the wind. There was nothing really worthwhile anywhere.” Ecclesiastes 2:11.Once again, the word hevel appears. Vapor. Smoke. Nothing solid enough to build a life on.Why Pleasure Can't DeliverSolomon's conclusion mirrors what many experience today. Pleasure produces a genuine emotional spike, but it doesn't last. Over time, what once felt exciting becomes ordinary. To feel the same rush again, we need more—more success, more stimulation, more affirmation. This cycle leaves us constantly chasing, but never arriving.The problem isn't pleasure itself. The problem is asking pleasure to do what it was never designed to do. Pleasure can enhance life, but it cannot anchor it. When we treat pleasure as ultimate, disappointment is inevitable.The Other ExtremeWhen pleasure fails, some people swing in the opposite...
This Week on Dopey! Dave kicks off the Friday episode by celebrating Dopey OG Leah Lumberg's 17 years of sobriety, sharing heartfelt Spotify listener comments (with spirited debates over Breaking Bad characters and more love for the recent Cosmo Lumbino interview), and playing a raw voicemail from Lane opening up about self-medicating with crushed stimulants, kratom, and weed amid depression and a breakup—reminding everyone Dopey welcomes voices from all sides of the struggle. The heart of the show is a deep, hilarious, and profoundly honest conversation with returning guest Hank Azaria, who gets real about his teenage battles with anorexia and bulimia, maintaining his impressive physique through disciplined fitness and calorie tracking, finding primary recovery in Adult Children of Alcoholics (ACA) work (including a full breakdown of the ACA "laundry list" traits), his enduring love for voicing Moe on The Simpsons, the looming AI threat to voice actors, his Bruce Springsteen tribute band (complete with Bruce's personal thumbs-up), and a thoughtful take on cultural extremism as the real enemy. Packed with lightning-round fun, Mets passion, and classic Dopey vulnerability. All that and more on this brand new episode of that good old dopey show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.