The only podcast where you learn to turn your passion for languages into a profitable and scalable online business.
There are only 3 ways to grow your creator business: Get more views (traffic) 1. Turn more viewers into customers (conversion) 2. Get customers to spend more (product/offer) 3. The hard part? Knowing what to fix right now. Here's a simple guide: 1. Optimize TRAFFIC first if: You're not getting top views in your niche You haven't fully committed to a YouTube strategy 2. Build a PRODUCT if: You've got significant traffic but nothing to sell You've maxed out short-term growth tactics 3. Optimize CONVERSION if: You have solid traffic and a product that people actually want But you don't have proper sales systems in place
You're a content creator selling education, but your conversion rates are too low… Maybe because you have a big following in low-income countries. Or you've just managed to attract lots of freeloaders. Now what do you do? – First, we need to make sure: 1. You're offering something that people actually want 2. You have proper sales systems in place 3. Are your conversion rates really that low? (Compare with peers in your niche) Still not solved? Try changing the sales vehicle. Instead of selling through an automated email sequence, try: - Offering a free course that sells your flagship course - Promoting your product through regular live streams - Running webinars Your audience might not feel comfortable buying through emails, especially if your emails are in a language they're still learning. Go from text → video. Let us know if it works. Learn more about our events: www.creatorempires.com
Your creator business is worth nothing… To most investors, at least. Because when you leave the business, it goes to zero. But they're often great for cash flow. Creators can invest that cash into product-first businesses that fill a real gap in the market. Something that can outgrow their personal brand. Software is just one example. That's what we're doing with Teacher AI Check out our events: www.creatorempires.com
The most successful creator businesses I've seen have one thing in common: They all have tons of traffic. Because if you have traffic and trust, you can sell almost anything — even with bad marketing. So before thinking about your next product or marketing trick, ask yourself… Am I really doing all I can to get more views? How obsessed are you with: Nailing your video ideas Perfecting your video packaging Creating genuinely great videos Would you give yourself less than an 8/10? Maybe it's time to take a step back and nail YouTube first. --- Notion page on how to research winning video ideas: https://www.notion.so/A-Simple-Way-to-Research-Winning-YouTube-Ideas-1dd42b2379138065932bd9c20432da3c
His business never grew exponentially. He never built any marketing funnels. But guess what? Out of 20 language businesses in the room, HIS business was the biggest. How? - He was one of the first movers to teach on YouTube. - He's been doing it for 15+ years. - He's published over 100 books, courses, and apps. He started early... and just kept going. Simple, but not easy. Join our events: www.creatorempires.com
‘'I want to scale, but I don't have enough time'' I have to write newsletters, post on six platforms, redesign my website, move to another CRM system, and launch a new $5-per-month membership. - And I also want to start a podcast. - And create another course. - And redo my funnels. But I don't have enough time. How do I scale my business? This is something we often hear from creators. The thing is, you can't scale when you can't breathe. You need stability first. You need to be able to breathe first. How? By stopping all the stuff that doesn't matter. Sometimes, you need to do less… Only focus on the tasks you know will bring revenue Build systems that help you do those tasks better and faster Once you have a fine-tuned process to consistently make sales and pay the bills, that's when you can start thinking about adding new stuff.
Here's how to promote the same product to your audience every month - without exhausting your audience. First, remember: the product and the offer are two different things. You can sell the same product using: - Different offers - Different sales angles Here's how to keep your promotions fresh and interesting throughout the year: Month 1: Buy now get free bonus Month 2: Offer a payment plan Month 3: Offer a small discount (20-30%) Month 4: Make the promotion all about the guarantee Month 5: Align the offer with a seasonal theme Month 6: Feature case studies Month 7: Offer exclusive content that leads to the offer Month 8: Donate 10% to charity Month 9: Talk about your journey and why you created the course Month 10: Last chance to buy before the price goes up Month 11: Black Friday promotion Month 12: Offer a free trial Join our events: www.creatorempires.com
The “Double down on what's working” advice has a major flaw. It can make you overlook obvious gaps in your business. Example #1 • Who: A content creator with tons of traffic • What worked: Creating content • Usual advice: Create more content • Real bottleneck: Nothing to sell • Better advice: Create a product Example #2 • Who: A language learning app • What worked: Facebook ads • Usual advice: Run more ads • Real bottleneck: High churn • Better advice: Improve the product A better question to ask (in my opinion) is: “What is the ONE thing that, if you had it, would make everything else easier?” Tim Ferriss calls it the “big domino.” For many creator businesses, it's most of the time a matter of: - Better video ideas - More promotion - Creating more products to sell - Or simply repackage them Join our events: creatorempires.com
The power of niche A ‘Langpreneur' I know spent $35K on an event ran by a world class entrepreneur that you know from social. Someone I also look up to. And yes, loved the event. They studied his business. Their key insight; his conversion rates were too low. Then he came to our event for creators in the language space. And so he asked us how to increase his conversion rates. And then he told us what his conversion rates were. We were surprised! They were high… for a business in our niche.. We could tell, because we've been working with language businesses for over a decade. Suddenly, the conversation changed. It wasn't about conversion rates anymore. After some digging, we discovered another way for him to grow his business. Something only someone with a deep understanding of our niche would have noticed. Now it's still too early to say wheter these insights will actually grow his business. But the point is clear. There is a lot of power in creating solutions for a very specific customer avatar. Online language entrepreneurs in our case. That's the power of picking a niche. Join our events: www.creatorempires.com
Here's the list... - Promote a lead magnet in each video - Show a screen recording of what the sign up process looks like - Print the lead magnet out, show it in your video - Optimize your opt-in pages for mobile - Mention the lead magnet in a pinned comment - Potentially mention your lead magnet in different places in your video - Use the community tab to promote your lead magnets - Show your face when you promote it in the community tab - Add QR codes to your videos so that people who watch on TV can easily sign up - Test want kinds of lead magnets or PDF's work, stick to that format This was one of our take aways from our creator event in London last week. Hit “like” if you want to hear more stories like this. Join our events: www.creatorempires.com
Last week, content creators in the language education space flew in from around the world to gather in Tenerife for our annual Langpreneur Mastermind retreat. This time, we had participants coming from the UK, France, Germany, Italy, Portugal, the US, and even as far as Australia! In this episode, I'll share 7 takeaways from the event. For more info about our events: www.creatorempires.com
Creator Education Businesses have a cap. And here's how you get rid of it... The project I'm talking about: https://yourteacher.ai/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Nate's channel: https://www.youtube.com/@UCpFE8BGxvDh... Consultations with Nate: https://radicalyt.com/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG:@janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Today, Olly is going to dissect the psychology underpinning email marketing and how you can use it effectively to run your online business. He's developed his own unique approach to email marketing over the years, and he shares the specific framework that he's developed to build a robust relationship with your audience, dismantle misconceptions about email sequences, and harness the power of urgency and deadlines in a natural way. Watch the original video on Olly's channel here: https://www.youtube.com/watch?v=7Hq7c7NHXeI&t=1092s&ab_channel=OllyRichards Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Today we're exploring a new niche: Magic! Oscar's YT channel: https://www.youtube.com/c/OscarOwen Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me: IG: @janvanderaa1 LinkedIn: https://www.linkedin.com/in/jan-van-der-aa-66899b3b/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
What's your core offer? And what offer works best for a tripwire, order bump and upsell? In this episode, we'll find out! Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you grow your creator empire through developing courses? Check out: creatorempires.com
I flew to New York to hang out with Arieh Smith aka XiaomaNYC on YouTube. Not long ago, we launched our first tech product and in this in-person interview, we give you a look behind the scenes. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Last week we ran our 5th annual creator business mastermind retreat and everyone had a blast. In this episode, I share the biggest takeaways. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. But what if your personal brand expires? Will your business die with you? In this episode, we talk about how to make your business future-proof. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Are memberships really the future? Or are some creators better off selling one-off courses? This is what I discuss with Rob, Head of Partnerships and Community at Uscreen.tv. Rob on YouTube: https://www.youtube.com/@robertbalasabas Rob's Coffee with content creators podcast: https://podcasts.apple.com/gb/podcast/coffee-with-content-creators/id1596688575 Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it. You get to put your own branding, voice and personality on it. This way, creators in the education field can offer their own special educational offerings without going through the hassle of building the tech themselves. References: The 23-year-old influencer offering to be your virtual girlfriend: https://caryn.ai/ Xiaoma's video 'I built my own AI tutor to teach me Chinese': https://www.youtube.com/watch?v=YjGk7EmYuxY&ab_channel=Xiaomanyc%E5%B0%8F%E9%A9%AC%E5%9C%A8%E7%BA%BD%E7%BA%A6 Learn more about the AI tutor we're building: streetsmartlanguages.com/ai Lucas Bighetti on IG: https://www.instagram.com/lucas_bighetti/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Connect with me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
There is a common piece of advice that says ‘you should only have one product - one avatar - one marketing channel until you hit $1 million in revenue. Is this advice also relevant to YouTube creators? Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not according to many of the comments that poured in. One predicted this was the moment a video would be spawned titled: “When Yes Theory became No Theory”. In this episode, we talk about the marketing lessons we learned from this phenomenon. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
Check out our course monetization checklist with the 48 tips I mentioned in this episode: shorturl.at/lLZ12 Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
People have been asking me what's going on with the podcast so here's an update on what has been going on behind the scenes. Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page. More info about Nick Poninski: https://nickponinski.com/ He's also on LinkedIn: https://www.linkedin.com/in/nick-poninski-copywriter-35896979/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
- Do more promos! - Do more deadline extensions! - Make your purchase buttons bigger! Watch out for this kind of advice. - More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you'll lose trust with your audience. - Bigger buttons will increase click-through rates but what's the quality of that traffic? More money now is not always good. Focusing on the money will weaken your brand because there's always a shiny little win that distracts you from your mission. It takes discipline to say NO. Stick to your values and focus on your mission. That's how you build a unique, uncopyable, future-proof brand. That's what we'll talk about in this episode.
''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platforms? Let's talk about it... For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, but it was so good that I wanted to share it with you guys as well. Have fun! Jo on YouTube: https://www.youtube.com/@jofranco Not your average Jo podcast: https://shows.acast.com/not-your-average-jo
I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that doesn't require me to be on camera". Let's brainstorm for some solutions! Maybe building a course business? For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Today we're talking to Allen Mathews from Classical Guitar Shed. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorsmarts.com
For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships? In this episode, I'm going to give you a look behind the scenes and tell you how we did it at Creator Smarts. or more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses. That's because people don't follow you because they want to learn a certain skill, they're just curious or want to be entertained. But what if you created an ''entertainment driven'' course? For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally. Collect to Huseyin: LinkedIn: https://www.linkedin.com/in/huseyinkilicie/ Interesting Engeneering: https://interestingengineering.com/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is. Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.
Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She's a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina and per personal channel Marina Mogilko, but also because of her strong network in the startup world. In this episode you'll learn: - How Marina got a $1.7M investment in her creator career - How her channels are blowing up thanks to viral YouTube shorts - What are the benefits of living in Silicon Valley and LA (are we missing out?) You can find her courses on becoming a YouTube manager, creating effective YouTube shorts and building a YouTube channel on her website: https://marinamogilko.co/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
Last week I sold my 'creator business' LanguageBoost and earlier this year I also sold my share in a translation agency that I started about ten years ago. Both exits were very humble and didn't make me rich. Why and does it even matter? In this episode, I'll share four major lessons I learned from building and selling online these two online businesses. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
According to multilingual storyteller, Netflix show host, and YouTube Jo Franco, creators should try to build a career that is aligned with their values, rather than pursuing money and fame. Topics we'll cover in this episode: - How realistic is it to become a creator in 2022 - The risks of having a business partner and what to do about it - How she got her own Netflix show - What pays better; Netflix of YouTube? Check out Jo on YouTube: https://www.youtube.com/jofranco Jo's Netflix show: https://www.netflix.com/be/title/81060530 For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
Steve Hulford is the co-founder and CEO of Underknown, a digital-first media company that publishes around 4800 videos per year on platforms like Facebook, YouTube, Snapchat, IG and TikTok. Their mission is to teach the world about science and humanities. They run various channels including What if, What if kids, How to survive, Your Body On, Crazy Creatures, Aperture and Versus. Their content is available in about 12 languages. In 2022 Underknown has a team of about 200 people of which 50 work full time. In 2022 alone they're doing almost $10M in Ad revenue. Quite impressive, because the company was only founded 4 years ago. In this interview you'll learn: - What inspired Steve to start the business (content gap) - How he validated the business idea - How he went about raising capital - How the team publishes about 4800 high-quality videos - Why Snapchat and Facebook might be underrated - Future of the industry
In this episode, we talk about whether it's worth it for YouTube creators to publish courses on course platforms like NasAcademy, Monthly, Skillshare or Udemy. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
Takeaways from this episode: – One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money. – Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies. – Fight the scarcity mindset, be generous with affiliate commissions. Over the long term, goodwill and trust will create a larger pie for everybody. – Be careful with coupon codes. You don't want your brand to rely on discounts. Also want all your affiliates (and customers), to feel like they're treated equally. – For digital products, it is common to give a 30-50% affiliate commission. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
In this episode, we're talking to Vanessa from the 4 million subscriber YouTube channel 'Speak English with Vanessa'. Vanessa and I have been working together for quite a while now and in this episode, she shares how she 12x her hourly rate by turning her membership course into an evergreen course. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
Takeaways from this episode: - Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing. - Split testing can be incredibly hard unless you have a huge amount of traffic. Offering different prices to different segments of your audience can also lead to confusion amongst your audience. - Don't copy others, the key is to find out what's stopping your audience from buying in the first place. - If you don't have the resources to test: simple is usually best! For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6 or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
Takeaways from this episode with Olly: If you don't have a welcome sequence set up, you're leaving a lot of money on the table. The first email sequence should last between 7 and 30 days. Give people the time to learn what you're all about. Make your first pitch within the first 5-7 days. Send out newsletters to keep your list warm and do regular email promotions. Exclude users who are still in your welcome sequence as you don't want to confuse them with different offers. Delete inactive users from your mailing list because they cost you money and harm your deliverability. Consider them inactive if they have been on your list for longer than 180 days and haven't opened any emails for 90 days. Clean your list every quarter. Segment your audience per interest so that you can customize your messaging and increase your sales conversion. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don't miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Do you have an online education business that's making over 6- or 7-figures? Want to know how we can help you scale? Mail us at hi@creatorsmarts
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