Podcasts about digimarcon

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin  and she has a gift for you - A Linkedin to leads checklist you can find here. Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms. Here is the presentation: Here is the video from the conference: I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo. During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion. She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media. Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size. Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm. To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website. Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath. Here is the transcript: You've got to act like a kind human. So throw any element of narcissism away and really work on that human part of your content. Music. This is Time for Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the time for marketing the podcast that brings you the best marketing conference speakers and allows them to sum up their presentation in five minutes my name is peter and i'll be your host today this is episode number five zero so the big 50 we're finally here and i'm very glad that we have an excellent guest joining us from the island that moved away from from the eu the whole thingy elaine walsh mcgrath hello and welcome to the podcast oh thank you so much but don't worry i'm still in the eu as i'm in ireland you're still there you're right oh my goodness 50 i'm so excited because it was meant to be because it's my 50th year in june so how cool is that see that was really something that made this podcast happen thank you for being here how are you doing how is Ireland oh good a bit rainy but your friend isn't so you know that's why we have so much greenery around us you know. Yeah you need that to you know do all of the all of the agriculture that you do up there right yeah for sure for sure Peter that is so true Elaine you are helping people to get more leads on LinkedIn and other places. Tell me, what do you do and what is your favorite part about that? Well, I help my clients to land more clients. That's what I say to them. It keeps it simple, doesn't it? I work with service-based businesses and businesses who really do work with clients and need to understand what their needs are. So generally speaking, they might have a muddy message before they meet me and they need more. They need more clients or they need to adjust maybe the pricing and the quality communication of their offer. Because I work with really, really talented people and organizations to just make sure that their marketing reflects how amazing they are. Okay. You have a big history in working. Big history. You worked a lot in agencies and with big clients. And how is the LinkedIn communication or the communication between people that would like to start working together? How has that changed in the last 10, 15 years? Well, LinkedIn has had massive growth, but aside from the tech, let's come back to what I always think is important. There's more humanity there than there was before. In my opinion, it's important to show up in a more, let's use some marketing speak, 360 way. These days, personal branding has really grown and it's so important whether you're there for professional reasons representing your company or looking for clients. In terms of you're a coach or a service based business it's so important to stand out because guess what there are a billion users on LinkedIn now which is flipping flopping mad that's where it's seen massive growth but it's still important to have that human side to you and I think that that has is made the main for me is the main difference you know because quite often like you still do get some of that nonsense about like why is this on linkedin but but increasingly there are more people who wouldn't have you know seemed linkedin appropriate 10 years ago and thankfully we have a more a more diversified and inclusive view of humanity professionalism these days which is great you know and that allows us to really communicate with people even on linkedin as you know people to people i invited you to the podcast because you were a speaker at the digimark on 2023 in ireland this is a conference that tells everything in its name right digital marketing conference 2023 how was the conference how did you enjoy your time there it was a great conference conference lovely people great speakers well i would say that that was amazing no i'm kidding. But there were really inspiring companies other than my lovely self there and you know there was a great networking opportunity and it was in a lovely location in the center of dublin so it was it was great and i certainly would check it out if they're back visiting next year all right All right. Excellent. Well, we talked about you, about the conference. Now there's nothing else to let you take your five minutes to sum up your presentations. Here you go, Elaine. Well, it had an interesting title, which is that it was called I'm Not Sarah Connors. If you remember, she was lead strong female in the Terminator. And she really had an issue with AI, okay? So the title was I'm Not Sarah Connors, but like human nature, not bots will really make your content convert. verse. So my whole thing, no matter how big your business is, is that you need to lean into feelings and emotional cues in your content if you want it to converse. So in actual fact, what I spoke to everybody about was that, you know, if you want your organic content to build your visibility of your business with ease, then in actual fact, you have to act like a human in social media and not just any old human. You've got to act like a kind human. So throw your any element of narcissism away and really work on that human part of your content. In actual fact, if you really want to be successful, you need to make sure that's about 60% of your content and that 20% of your content should just be the transactional aspect. Okay. So, and then 20% should be the value, the, you know, and I'm not talking about like transactional value. I'm talking about your organization or your personal brand's values. Okay. Your value sets, you know? So for example, in my business, I have a lot, I am a carer, my daughter has additional needs, and that does come across in my content, okay? So what about your business's value? So just think about it, think about your people and how you want for others who want to work with you, perceive you. Then the second part was how to sell on social, right? Because quite often, Often we get to LinkedIn and LinkedIn is so, you know, connection friendly, but never mind LinkedIn, any social media, you know, there is potential to sell and there's, there's pretty much DMs on all social media. And there is a potential to have that strategy in place. And I don't mind if you use bots, I don't mind because like I say, I'm not Sarah Connors, But what I do want you to do is in your content or your ads to make sure that you're symptom focused and not solution focused when you're talking to cold traffic. OK, so make sure that you're talking to the symptoms, that you're talking to the desires, the dreams of your clients and not like the solution, because otherwise they may say no, because sure, they don't know necessarily that they need you. Okay and then the third thing was if you want to be successful on social media if you want your content to convert then please just you know you don't have to drain your resource to do it okay. But you need to just make sure your messaging is clear that you've got lots of personality in your content so that you know you stand out and that it is aligned with you and your business no matter what size your business and then systemize it like I'm all about using tech but just make sure that there's heart and soul in your messaging that there is enough personality and that you're using enough of the right language that your ideal client will hear and then yeah absolutely after that systemize everything and that was basically the crux of my my 45-minute presentation in five, right? The big message is, my big message is, forget B2B. It's human to human. And it doesn't matter what size your business is. It's still got to be human to human, particularly now with the growth of AI. You've got to make sure that you come back to basics. Yeah, it's probably, you know, in the last year, the messaging on LinkedIn has probably changed a lot. But I like how you speak about, we should be talking about, we should be symptom focused and not solutions focused. Can we give an example of how that would be done right and how that would be done wrong? wrong? Sure, of course. Now, listen, I'm going to take it from like a smaller business perspective because that's, you know, I work predominantly these days, even though I used to work with like big, you know, million dollar clients when I was working in media. These days I work with smaller businesses, coaches, consultants, and yeah, find small organizations and mainly the social entrepreneur space. So I will, I will absolutely give you an idea. So let's say someone has a a program okay and offer a framework and they know that this is really going to help their clients here's the thing quite often your ideal client doesn't identify what the actual crux of their problem is but they have symptoms so they might say let's just take social media as an example they might think they need more followers to make more sales but like we all know that you can you You can sell high ticket, like you can sell like big solutions. Costly solutions with a small amount of followers if they're the right followers. Okay. So the key is to make sure that your content delivers to the symptoms. So, you know, because they may not know that they may think, oh, I need loads of followers, but actually what's the issue? They don't have sales. So you need to talk to the symptoms. Like, do you need to sell more? You know, are you overwhelmed? Is your sales department under pressure? To figure out like where the actual pain point is and just tease the symptoms for them so that they put their hands up. And when they put their hands up and they're on a call with you or they get to know you better, they're in your list, then you can ask them more questions and get to the issue. You and that's then where the solution comes in not not out of the cold traffic side of the equation you know all right excellent that was a nice example that shows how we should change our thinking in our messaging there are new of course there are new social medias popping up all the time around i see a lot of b2b sales starting to happen on tiktok working with. When should we start thinking about TikTok and moving away from LinkedIn? Or when should we start adding TikTok to LinkedIn as a channel for our communication? Listen, here's the thing. It actually doesn't matter what channel you're on. That is the truth of the matter. There is enough traffic. There are enough eyeballs. There is enough demographics on every single solitary platform. Platform so what I say to my clients is there's no silver bullet sometimes my clients arrive and go oh what do you mean there's no silver bullet but honestly you need an algorithmic um platform and you need an algorithmic platform and that's what I recommend so make sure you've got an algorithmic algorithmic platforms so instagram facebook linkedin in your and to an extent tiktok but tiktok also kind of comes across into evergreen because it is increasingly searchable and we're seeing with the evolution of tiktok in in terms of their change to landscape that they're putting it up to youtube they're moving to a slightly longer format and they just moved to vertical will they be successful in that i don't know they're trying to do a lot at the same time at the moment but basically my big message peter is you've got to do what's right for you so if it's a podcast and something that's on the algorithm do that if it's a blog and something that's on the algorithm do that but just be strategic come back to why are you doing it you know that's that's what i always advise my clients all right excellent i think that's it elaine where can people find you if they want to talk to you more and do you have other conferences set up to where people can listen to you? So come on over to my website, which is elainewalshmcgraw.com. Drop me a line to hello at elainewalshmcgraw.com. I am pretty much everywhere at elainewalshmcgraw. So Instagram, LinkedIn, Facebook. I even think I'm on YouTube, but mainly I hang out on LinkedIn. So come and connect with me. I'd love to meet you. All right. I'll add all these links into the description so that people can find you easily. And yeah, there's some great resources on your website. I've seen that stuff that you can download that people can start using. So I would really encourage people to go and check that out. Elaine, thank you very much for being on the podcast and bringing us the idea that bots are great, but of course we should be human while using them. Thank you for being here and have a great weekend. Thank you so much, Peter. My pleasure. Bye. Music.

Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

SEASON: 2 EPISODE: 14Episode Overview:Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges.While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world's top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond's Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world's leading experts and leaders.Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.Resource Links:Website: https://www.gregkihlstrom.com Product Link:

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Staying ahead is what separates good marketers from great marketers. The ability to adapt, lead and take risks in a technologically driven world that generates creativity and the ability to shift marketing paradigms. Virtual Reality, Augmented Reality and Artificial Intelligence have become leading technologies in the digital space. Leveraging scientists, IT specialists, and data analysts to create marketing initiatives that impact individuals far greater than previous marketing campaigns. Imagine watching your favorite car commercial and being able to test-drive it from your couch, or working out and having your results directly transferred to your doctor, trainer, and friends. This is where the marketing landscape is and this is what we will be diving into during the panel at DigiMarCon. Don't miss out and stay on top of the shift.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The Cost of Living Crisis is bearing upon us and presents another challenging period not only in our society but in our industry. Fortunately data can illuminate a path through this darker period and help not only to ensure digital marketing is as streamlined and effective as possible, but also to navigate the changing consumers and behaviours presented by this time. Experian will take you through some of the work it's done to address this for their customers and the insights that might help you with yours.

Working in academia, the public and private sectors, Daniel is a leading expert in artificial intelligence as well as its applications and the social, commercial, economic and ethical implications. In a world where many believe access to more and more data will lead to ever better decision-making, he looks at what AI really is, as well as identifying the future challenges and opportunities for AI. He also asks how organisations need to change their structure and how these ideas could scale to a planet. Daniel will argue why we need to embrace these emerging technologies and will discuss the philosophical and ethical issues surrounding them. 

In this talk, Neha will share strategies to create frictionless customer experiences while thinking of pre-click, click and post click user journeys. Learn to build a cohesive customer experience, and see real-life examples of brands that she has helped to build to scale using paid social advertising. 

We all know that email marketing is a strong channel that delivers excellent results – but let's face it, it's very easy to take it for granted and run our email marketing programs on auto-pilot. Award-winning author, Kath Pay, will have you questioning the email marketing practices that you have always accepted and more importantly equip you with a desire to ask "Why". Designed to help you to innovate a new marketing mindset for yourself, you'll leave seeing your email marketing program through a new perspective.

The end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)

Many Brands are investing in the metaverse – Marketers need to understand the latest developments and consider how to use this use the space to its full potential. This session will explore how digital marketers must adapt as the metaverse expands.Key Takeaways:Learn what the metaverse actually is and is not What brands are doing now What can marketers do to get started What opportunities are available and what opportunities will be available in the future

Today's marketer is faced with many challenges. Most of these are precipitated by the shift in people's lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.Key Takeaways:- What are the biggest headwinds facing brands in today's world- How do brands ensure they are prepared to navigate these challenges- Recommendations and best practice for marketers facing into transformation

Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you'll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.

For over one hundred years psychologists and practitioners have been working together to better understand why we do what we do. Join us as we explore how that science has been put into use over the last decade for big brands. Find out why doing digital marketing through the lens of a psychologist has driven big impact for brands in surprising ways; including a simple addition of a button that sold a million flights using 'the endowment effect'.

Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions. In this session John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine for developing use cases for Voice apps and conversational AI experiences, so how do we utilise it? 

The Workday Consumer has logged on - Have you?In an ‘anywhere-work' world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many marketers just don't know how to rethink marketing.Add the festive peak and a rather large football tournament to the mix and Marketers are not sure where to focus their attention. Join Tina as she reveals the new Workday Consumer and show you how to have no limits.Key Takeaways:New persona to maximise strategiesinsight into Football fansNew insight into what to expect for the festive peak

Omnichannel marketing, a favourite buzzword for us all. Frost & Sullivan define omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. But in today's digital first world, are marketing leaders forgetting ALL the elements that define an omnichannel strategy – the things that enable organisations to truly interact with customers, whether B2C or B2B? We'll try to tackle some of these challenges and discuss ways of creating a stronger customer experience at all phases of the journey and why events must be a part of that mix.

Here's an overview of all the events that I mentioned in his episode: VidCon Sao Paulo - May 2022 Los Angeles - June 2022 Abu Dhabi- Dec 2022? Singapore - Dec 2022 London - not sure when ''VidCon is a huge annual convention for fans, creators, executives, and brands online.'' vidcon.com --- Nas Summit 17-19 March, Dubai https://nassummit.com/ --- Social Media Marketing World March 2022, San Diego, US Social Media Marketing World focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing. --- Playlist Live September 2022, Orlando Primarily for YouTube and TikTok content creators --- Content Marketing World September 22, Cleveland OH ''Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.'' --- DigiMarCon 40 conferences held annually across 18 countries ''It brings together marketing specialists, brands, video content creators, influencers, and industry biggies to discuss various topics related to content creation and digital marketing.'' --- Creator Smarts Mastermind Sept 11-16, Marrakesh, Morocco Our own annual Mastermind Retreat: https://secret.creatorsmarts.com/mastermind --- VidSummit September 27-29, LA, USA. The biggest event for top Creators (not for fans) vidsummit.com --- Youpreneur Summit November 2022, London A fun event for personal branding and online entrepreneurship. I've been there twice. Not sure if I'm going next year.

Great conversation about transitional times with Jose Barrerra. We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales. DigiMarCon 2019 and Jose Barrerra visited the booth. 7:00 - Struggles with getting his wife in from Russia. Used K1 visa21:00 - Burning Man (Flip everything about life then turning it upside down)22:00 - Ten Different Rules51:00 - Second Home53:00 - Columbia Vibes1:14:00 - Emotional Job are the Future of Work1:15:00 - Other projects1:17:00 - Rock climbingLet's Connect:Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/Joe Linkedin: https://www.linkedin.com/in/joealexlemon/Website: https://salesculture.work/SC Instagram: https://www.instagram.com/joealexlemon

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land1 min My thoughts on staying multidimensional5 min - Origin Story Brian & Alec10 min - PhotoSupply Co Overview11 min - Motivation to getting into startups13:20 min - Retail vertical16:45 min - Death of traditional retail20:40 min - What is the cost?26:05 min - Bar / Restaurant vertical31:15 min - What is the ROI35 min - Alec Ploof ClosingLinksIG Photo Booth Supply Co: @PhotoboothSupplyCoBrian Chernick IG: @chernickovBrian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/Alec Ploof IG: @AlecPloofAlec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/Website: PhotoBoothSupplyCo.comLearn More: SalesCulture.work

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land. 1 min My thoughts on staying multidimensional 5 min - Origin Story Brian & Alec 10 min - PhotoSupply Co Overview 11 min - Motivation to getting into startups 13:20 min - Retail vertical 16:45 min - Death of traditional retail 20:40 min - What is the cost? 26:05 min - Bar / Restaurant vertical 31:15 min - What is the ROI 35 min - Alec Ploof Closing Links IG Photo Booth Supply Co: @PhotoboothSupplyCo Brian Chernick IG: @chernickov Brian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/ Alec Ploof IG: @AlecPloof Alec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/ Website: PhotoBoothSupplyCo.com Learn More: SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

Int is episode, I review the top podcasting advertising options and why.... Hard to reach demographic 63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv higher income 45 over $75K 16% over $150 18 - 35 listener Pre-Roll Programmatic vs Live Host Read Spray and Pray - Pre-rolll all day Sniper Rifle - Live reads if you're CPM - downloads within 30 days Only paying for 30day reach Depends on genre (focus more on audience, not genre) A lot of cross pollination Business guys like comedy The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads). B2B demand higher CPM upto $50 Proven market Reputation Matters 4, 8, 12 episodes Links and CTA in show notes Loop back to social media (Linkedin Ad spend with podcasting) Marketplace Spotify - http://bit.ly/2Y1LbUk PodcBean - http://bit.ly/2Y1T6kI Let's Connect LinkedIN - https://www.linkedin.com/in/joealexlemon/ DigiMarCon - https://digimarconwest.com/ SC Website: https://salesculture.work/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

Great conversation about transitional times with Jose Barrerra. We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales. DigiMarCon 2019 and Jose Barrerra visited the booth. 7:00 - Struggles with getting his wife in from Russia. Used K1 visa 21:00 - Burning Man (Flip everything about life then turning it upside down) 22:00 - Ten Different Rules 51:00 - Second Home 53:00 - Columbia Vibes 1:14:00 - Emotional Job are the Future of Work 1:15:00 - Other projects 1:17:00 - Rock climbing Let's Connect: Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon --- Send in a voice message: https://anchor.fm/joelemon/message

Great conversation about transitional times with Jose Barrerra. We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales. DigiMarCon 2019 and Jose Barrerra visited the booth. 7:00 - Struggles with getting his wife in from Russia. Used K1 visa 21:00 - Burning Man (Flip everything about life then turning it upside down) 22:00 - Ten Different Rules 51:00 - Second Home 53:00 - Columbia Vibes 1:14:00 - Emotional Job are the Future of Work 1:15:00 - Other projects 1:17:00 - Rock climbing Let's Connect: Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

Conversation with Shelley Grierson, the Director of Marketing for Space Between, a UK-based company improving online journeys in eCommerce through the application of consumer psychology technology and she's the host of a LinkedIn Local Ladies group in the UK, which is helping support and mentor women in leadership roles in business

Great TBT episode I recorded at the House of Pod last March. Enjoy The Sales Culture podcast explores how sales & marketing tactics are reshaping the modern-day workforce. Links LinkedIN - https://www.linkedin.com/in/joealexlemon/ DigiMarCon - https://digimarconwest.com/ SC Website: https://salesculture.work/ --- Send in a voice message: https://anchor.fm/joelemon/message

Great TBT episode I recorded at the House of Pod last March. Enjoy The Sales Culture podcast explores how sales & marketing tactics are reshaping the modern-day workforce. Links LinkedIN - https://www.linkedin.com/in/joealexlemon/ DigiMarCon - https://digimarconwest.com/ SC Website: https://salesculture.work/ Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

95% of advertisers are FAILING with their Facebook ads... are you one of them? In this show, we talk about the 3Cs you must have in your Facebook ads. Today's guest is Amanda Bond, owner of The Ad Strategist. Amanda has helped many companies get their Facebook ads right and is a frequent speaker at conferences including Social Media Marketing World and DigiMarCon. We also talk about her journey building her business, the failures, the lessons, and the successes.

This past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media