Podcasts about words that sell

Send us a textCommunication might be the most underrated skill in the home service industry. While technical expertise is essential, how you speak to homeowners often determines whether you close the sale or walk away empty-handed.Jefferson Fisher, an attorney and communication expert, offers a perspective-shifting insight that could transform your approach: "The person you see isn't the person you're talking to." When you step into a customer's home to fix their AC or repair a plumbing issue, you're entering a private world layered with stresses that have nothing to do with HVAC or plumbing. They might be dealing with a sick parent, financial pressure, or workplace stress. Recognizing this hidden dimension and leading with empathy isn't just good manners—it's good business.Your words function as tools just as important as your wrenches and gauges. The distinction between saying "this is your only choice" versus "let me walk you through some options" can completely transform customer receptivity. Through powerful real-world examples—including the story of a technician who proved his thoroughness by pointing out an intact cobweb across a crawl space entrance—we see how authentic communication builds the trust that leads to sales. The most successful service professionals don't just fix problems; they create comfort, security, and peace of mind by approaching every conversation with empathy, choosing their words carefully, and genuinely seeking to understand their customers' needs.Ready to elevate your communication skills and close more calls the right way? Listen to discover the three key takeaways that can transform your approach to in-home sales. And if you've found value in this episode, please take 30 seconds to leave us a five-star review—it helps other service professionals discover these insights and level up their skills too.https://www.jeffersonfisher.com/ Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

I used to think marketing was about who could shout the loudest, until I got tired of shouting. That's when I discovered the quiet power of simply understanding people. There's a 27-word key that unlocks what your audience actually cares about. Not features. Not benefits. But the five things every human thinks about constantly. Today I'm sharing how I went from salesman to storyteller, and why admitting what your product can't do might be the smartest pitch you'll ever make.  

I used to think marketing was about who could shout the loudest, until I got tired of shouting. That's when I discovered the quiet power of simply understanding people. There's a 27-word key that unlocks what your audience actually cares about. Not features. Not benefits. But the five things every human thinks about constantly. Today I'm sharing how I went from salesman to storyteller, and why admitting what your product can't do might be the smartest pitch you'll ever make.  

In this episode, we have the honor of exploring the nuances of powerful presence and authentic communication with Amy Reczek, a renowned sales trainer and founder of Sales and Presence. We dive into the importance of nonverbal cues, effective listening, and building genuine connections in sales and leadership. From mastering personal branding to navigating client interactions, we uncover actionable insights that revolutionize our approach to communication and trust-building.Timestamps: (00:00) Introducing Amy Reczek.(05:49) Leadership is learned, not inherent; embrace individuality.(11:32) Practice awareness: Identify feelings and environment impact.(16:37) Establish core identity, then present it effectively.(24:12) Shift business narrative through nonverbal communication training.(29:56) Collaborative approach enhances understanding and client success.(31:52) Prepare mindset for listening, speaking, nonverbal cues.(40:37) Plan, reflect, and act to achieve goals.(43:20) Maintaining cadence is key for reengaging clients.(47:51) Communicate consistently and remind them of priorities.(57:18) Embrace trends authentically; connect and sell.Links and Resources:Amy Reczek - Sales & PresenceSo, You're In Sales: Challenges to fuel your success (and keep you sane)Amy Reczek | LinkedInSponsor Links:InQuasive: http://www.inquasive.com/Humintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.International Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media

Great copy is the key to a thriving business.  If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience.  This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales. In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts. She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.  

Send us a Text Message.How to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with unsubscribes.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[01:24] What is Copywriting?[11:44] Copywriting in Email Marketing[21:07] Consistency & Timing in Copywriting[30:18] The Ideal Email Structure

Welcome back, Content Magicians!In this episode, I'm welcoming my friend and copywriter, Vanessa Green from Greenlight Content. Vanessa and I are real life friends and have a lot in common. We went to the same journalism school (at different times) and we both transitioned to copywriting and content strategy.And, in this episode, we are chatting about how to define copywriting, why having a journalism background is a secret superpower, why brand voice is so important and the marriage of copywriting and web design. We really nerd out on the intricacies of copywriting and content so you won't want to miss this! 03:10 Forced into freelance work due to circumstances.08:05 Overcoming challenges in writing and journalism skills.10:26 Copywriting is different from regular writing; it sells.16:17 Tailor copy based on audience sophistication and needs.18:43 Tailor your content to your specific audience.20:45 Copy leads design, designers prefer structured content.25:37 Invest in client stories for genuine endorsements.27:22 Testimonials provide valuable insight for business strategies.30:35 Vanessa Green, on maternity leave, content creatorCONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH VANESSA! Instagram: @greenlightcontentWebsite: greenlightcontent.caLinkedIn: Greenlight ContentShow mixed and edited by: Cardinal Studio

This episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here.I counted at least 11 super actionable copywriting tips in this episode, plus a lot of laughter and we even debunk some Instagram myths to top it all off.If you have a business, and you write any words for your business (on your website, social media, sales pages or product descriptions) then this episode will help you write words that sell more.Laura Belgray, National bestselling author ofTough Titties: On Living Your Best Life When You're the F'ing Worst

Paul Ross is on a passionate mission to guide already successful sales professionals and entrepreneurs to radically up-level their sales results. He is an Author, Speaker, Elite Sales Trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. Over the past 30 years, he has guided tens of thousands of people to use the power of words to design their own results.SHOW SUMMARYIn this episode of Selling From The Heart, join Larry Levine and Darrell Amy in an enlightening conversation with Paul Ross, author of "Subtle Words that Sell: How to Get Your Prospects to Convince Themselves to Buy and Add Top Dollars to Your Bottom Line." Paul introduces innovative approaches to sales, drawing from his expertise as an elite sales trainer, master hypnotist, and practitioner of neurolinguistic programming. He emphasizes the importance of understanding subconscious motivations, building trust, and expanding prospects' states of consciousness to facilitate impactful sales interactions.KEY TAKEAWAYSSales isn't about selling products; it's about selling decisions and positive emotions related to those decisions.Prospects often struggle with trusting themselves to make good decisions and believing they deserve the offered opportunities.Effective sales communication involves influencing subconscious minds to expand prospects' beliefs and possibilities.Utilizing subtle language, metaphors, and stories can captivate attention, build trust, and guide prospects towards desired outcomes.Confidence in sales can be cultivated through learning confidence, which involves extracting lessons from every experience and continually improving sales skills.Leadership in sales entails enrolling teams in a shared vision, fostering a culture of trust and empowerment, and developing the ability to emotionally regulate and empathize with team members.QUOTES"Selling is not only about getting your ideas into the prospect's mind; it's about expanding their mind to include your ideas and new possibilities.""Rapport is only important if it sets the groundwork for suggestibility. If it doesn't do that, so what?""If you really want to be a leader, you have to learn enrollment, which is fantastic for using these techniques very powerfully and very quickly.""Your ability to lead and see others comes down to states of consciousness, both in terms of influencing others and influencing yourself."Learn more about Paul Ross: LinkedIn: https://www.linkedin.com/in/paul-ross-b43a963/Learn more about Darrell and Larry: Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book. SUBSCRIBE to our YOUTUBE CHANNEL! https://www.youtube.com/c/sellingfromtheheartPlease visit WHY INSTITUTE:https://whyinstitute.com/Please go to WORK BETTER NOW:https://www.workbetternow.com/Click for your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/dailyGet your Insiders Group FREE PASS here:https://www.sellingfromtheheart.net/free-pass

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.    00:00 Welcome to The PR Maven® Podcast with Stephen Church  00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro  02:16 The Royal Wedding China: A PR Success Story  05:41 Stephen's Take on the Royal Family and The Crown  11:26 Diving into the World of Copywriting with Copywriter Pro  13:28 The Art and Challenges of SEO and Copywriting  21:44 The Power of Copywriting: Insights from Maya Angelou  23:32 Local Business Success: Leveraging Nancy's Marketing Techniques  25:14 Back to the Podcast: Continuing the Conversation with Stephen Church  25:41 The Royal Connection: From Weddings to Speech Writing  26:37 The Art of Letter Writing and Its Personal Touch  27:35 AI in Copywriting: Threat or Tool?  32:56 Maximizing LinkedIn: Strategies for Effective Networking  36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content  41:50 The Importance of Reading for Aspiring Copywriters  44:05 Connecting with Stephen Church and Wrapping Up  Mentioned Episode 20: Michael Katz, Chief Penguin at Blue Penguin Development Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin Infographics 15 Copywriting Tips 11 LinkedIn Profile Tips 6-point recipe for SEO success   About Stephen Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication. 

Season 4, Episode 140: Hey Thrive Tribe! What's Up!! Am I the only one who struggles with finding the words to say when it comes to my content and social media post? If so, this episode is for you. Dive into the art of persuasive communication with our guest Blessing Santoro, a copywriting expert, in this episode centered on 'Words That Sell.' Join us as Blessing unveils the secrets behind crafting magnetic messaging that captivates and resonates with your ideal client. From mastering the psychology of persuasion to creating compelling copy, Blessing shares actionable tips to elevate your communication strategy. Whether you're a seasoned marketer or just starting, this episode is a must-listen for anyone looking to transform their words into powerful tools for attracting and connecting with their dream audience. Blessing's Contact Info: Email: Blessing@blissworksbrands.com Website: www.blissworksbrands.com Social Media: Bliss Works Brands Link to Product: https://blissworksbrands.com/20-prompts/

Copywriting is about more than just words. It's the art and science of crafting persuasive and compelling written content with the purpose of driving action, creating emotional connection, and conveying messages that resonate and motivate your audience. Whether you're creating a landing page, composing an email or social media post, effective copywriting is essential in today's business world.Kate Bonnycastle gets a kick out of helping entrepreneurs find the exact words they need to land clients they love. She goes deep into word choice and language to make writing pop and offers sell. Kate has spent 15-plus years in agencies, marketing departments, and her own business copywriting for clients around the world. Her specialty is nailing brand voice and abstract ideas so coaches and consultants can attract and convert naturally, honestly and consistently. When building your business is part of how you express who you are, finding the right words is essential... and hard! Kate turns writing from a Terrifying Task into a Powerful Practice so you can connect with the people who need you.In this episode, Kate shares the 3 components of brand voice (word choice, pacing and attitude), things we have to unlearn to sound ‘normal', how to put more of YOU into your writing in a way that cannot be AI generated, if you can make your writing personal without making it too personal, and much more!Chapters00:55 - Intro02:32 - Tips for copywriting03:53 - How to put more of your personality or brand into your writing10:14 - Ideal word length. How many words to use?12:01 - Adding personality into your writing16:09 - A conversation on AI, why the human element is so important28:00 - Final tips (saying the right thing to attract the right people)33:35 - What's next for Kate35:01 - Where to find KateConnect with Kate on LinkedIn - https://ca.linkedin.com/in/katebonnycastleVisit Kate's website - https://www.katebcastle.ca/…Hosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedIn - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.#copywriting #writing #AI #business #communication

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business...without sounding salesy!!  Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She's been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest.  However, what we find really special about Kelsey is her deeper mission- to help women find their TRUE voice so that they can feel deeply seen, heard and empowered every time they need to talk about their business (and also, yep, make more money in the process).  Important topics that we discussed in this episode:- What "the big thing is" that you love and how to follow your passion- How to come from a place of "service" and solve a problem as a business offer- Why it's important to learn copy skills at any stage in your business- How to navigate copy on your sales page vs. your website & bio  - top key parts to help you craft a rockstar bio  Her complimentary Bio Worksheet can be downloaded here: https://kelseyformost.mykajabi.com/bio-worksheet Website: https://kelseyformost.com/ Instagram: http://www.instagram.com/kelsey.writes Connect with us on and off the pod! website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

Superstar copywriter Don Hauptman shares his wisdom. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, copy, copywriting, Hauptman, Hatch,

How did Digital Entrepreneur Paul Ross invest in himself to be able to run Subtle Words That Sell? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about Being healthy and alive! He'll be 65 on the day of the interview and how Content Creation for Social Media is currently something they are dealing with in their business! We also discuss why Blue Ocean Strategies is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself

Many of the women in my mastermind program face the challenge of finding the right words to describe their business's essence in a way that connects with their audience. And so for this week's episode, we will dive into the six ways to translate your offers into words that sell. And no, I'm not referring to manipulation or trying to deceive your audience. Instead, it's about providing clear, simple language that speaks from the soul of your business into your clients hearts. Finding the right words is also something that I struggled with in my early years as an entrepreneur. I realized that I used spiritual and esoteric language, which for many came across as vague and only few understood what I meant. This created a barrier between me my and potential clients. While they found the language and offers beautiful, there was a lack of connection because they were not clear on why they would join or how the offer could exactly support them. Over the years, I've made significant changes in my approach such as finding my one clear message as a multi-passionate woman.  I talked about this and more in this episode, so be sure to tune in until the end!  3 DAYS LEFT UNTIL YOU ARE A SOUL LEADER STARTS!  My Business & Leadership Mastermind: You Are A Soul Leader is a 6-month all-inclusive and all-round program to lay a solid foundation in your leadership and soul business, starting  27 September 2023! If you are interested but want to know if and how exactly the mastermind can support you BOOK A 30 MINUTE DISCOVERY-CALL WITH NICOLE HERE: https://www.womenofancientfutures.com/mastermind STAY IN TOUCH  https://www.instagram.com/nicole.nyima.costerus/  https://www.womenofancientfutures.com If you enjoyed this podcast, I would really appreciate it if you could give me a 5-star rating or share this episode with a friend!

How to get your prospects to convince themselves to buy.Paul Ross is a sales trainer, speaker and hypnotist.Paul is very different to most of my previous guests. In fact, I was not really sure whether to release this episode or not because he has some approaches that I'm not 100% comfortable with.But then I thought - I'll let you, the listener, make up your own mind.In this show, we chat about influence and persuasion. Paul has 4 magic words he uses, which he says make it easier for our prospects to relate to us and comply.He provides some commentary on why being authentic is a load of bullshit and some good thought-provoking examples to back it up.We even talk a little about persuasion in relationships and dating.https://www.speakerpaulross.com/Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

The Who brought us Tommy the Pinball Wizard and now the GSR Podcast brings you Richard Blank who is the Word Wizard who loves Pinball from the heart of central America in Costa Rica. Richard brings his secrets and tips and tricks around engaging clients, building teams and making things happen to move your business to the next level. Escucha bien y vas a ver Pura Vida the love of life and business Richard has for the people that surround him.

How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene's insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By becoming aware of these proven language patterns, you can help drive more prospective patients to your practice and make your existing patients more profitable.

Join host Lisa G. as she sits down with renowned sales expert Paul Ross, delving into the fascinating world of language and its profound impact on sales success. In this captivating episode of the WholeCEO podcast, Paul shares invaluable strategies and techniques that empower you to skyrocket your sales by harnessing the power of language.   Paul also unravels the secrets behind the art of persuasion, providing practical insights on how to subconsciously erase your prospects' objections, tap into the subconscious mind, and master your sales mindset with remarkable speed.   Whether you're a seasoned sales professional or just beginning your journey, this episode equips you with the tools to craft compelling messages and connect with your audience on a deeper level. Prepare yourself to unlock the hidden potential of language and revolutionize your sales approach.   Tune in now and discover the transformative influence of words on your sales success.

Minnie talks to CJ from Vibing Social, a Meta ads specialist about what's working right now on Facebook and Instagram. Tune in if you're new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what you need to do to set yourself up for success. Minnie is ads trained for Pinterest but learns from CJ that Meta is a different kettle of fish due to its forever-changing platform and complexity. Also, we discuss the importance of great copy as a key component to ads success, what else you need to have in place and how vital it is that you know what you're doing in order to get optimum return on your ad spend (ROAS). It's a great introduction to ads on the Meta platforms so grab a cuppa, settle down and enjoy. Please drop us a review and let us know what you thought of this episode! About Our Guest: CJ Sinclair is a Meta Ads Specialist (Facebook and Instagram) who primarily works with e-commerce brands. As a psychologist, she happily admits to being a ‘data geek' and absolutely loves what she does. In addition to managing client accounts, CJ also offers 1:1 and group training as well as consultancy. She also manages a free ads support Facebook group exclusively for e-commerce businesses. Contact CJ: Website: www.vibingsocial.co.uk Instagram: https://www.instagram.com/vibingsocial_/ Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who'll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized' episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we'll love you for it :) Buy me a coffee

When you start selling your product or services online, you have to become more than just a coach—you become a businessperson. There are so many skills to learn, and becoming your own marketing team is part of that! That includes learning how to write your own copy, aka writing words to sell your product. Copywriting is an invaluable skillset for all business owners to know, which is why this episode features Anna Powers, founder of the Clickworthy Copywriting Certification. This episode is full of some of the best copywriting advice Anna can give, just short of taking her certification, as well as Anna's history in finding copywriting, and how she balances building her incredible business as a brand new mom.   Connect with Anna! @saraannapowers Get on the Priority Notification List!  saraannapowers.com/priority Get your FREE Guide to the business of Copywriting! saraannapowers.com/guide   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

On this episode, I share an interview with Robert Bly, author of the book The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use. Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct-response marketing. He... The post 170: The 1200 Words & Phrases That Every Salesperson & Marketer Should Know and Use first appeared on Cast Polymer Radio.

Perhaps one of the most intimidating aspects of being a business owner is knowing what to say, and what I mean by that is what to write. Copywriting can be so tricky and there are so many elements within our business that need it. Whether we're talking about our Instagram bios, are newsletters, the words that we're putting on our website, sales copy.All of it is built around copywriting, and if we can simplify copywriting, if we can have less of those moments where we're just stuck and more of the moments where we can pump it out and move on to the next thing. Today I am bringing in Kelsey Foremost, founder of Magic Words Copywriting to help us simplify copywriting and balance the busy better. This episode will help:

Are you still relying on the same sales strategy that you've been using for years? Want to get more sales with less effort? What if your prospects could convince themselves to buy? On this week's Get Your FILL Podcast, Best Selling Author of Subtle Words that Sell, Paul Ross, teaches us his secret to selling success! Link to video Connect with Paul: text COMPEL to 411-321 to receive the Invisible Influence Series. If outside the US, use WhatsApp and text COMPEL to 1-909-741-1321 About Paul Paul Ross is on a passionate mission to help reach for the top sales professionals and entrepreneurs skyrocket their revenue through tapping into the power of subconscious communication and subtle influence. Paul is an author, speaker, Master Hypnotist and Master Trainer of NLP

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more. Here's what you'll learn: Finding the sales style and marketing platforms that work for you, and what it means to “choose your hard” when it comes to growing your business. Where to start when it comes to writing your launch copy. The “magic pill” method and how it will help you transform your copy. The biggest mistake course creators make when it comes to writing their sales page. How to become a better storyteller, even if you don't consider yourself to be a writer.

Writing copy is the most undervalued and yet most important skill in marketing.  In this episode, Jason brought in a master.Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!  In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!Topics Covered  What has been the biggest change in copywriting? [4:10]Who had the biggest impact on you? [7:58]Thoughts on AI services like ChatGPT and impact on advertising [12:03]The importance of having an irresistible offer and how to craft one [20:12]Dealing with imposter syndrome [30:32]What are "triggers" in copy and some examples of great ones? [36:55]What's the right way to ethically use persuasion in ad copy? [42:04] What elements of writing copy do you use for video? [45:04]What's your storytelling process? [47:25]Examples of some really good hooks/hook formulas? [51:25]Connect with Alex CattoniWebsiteYoutubeInstagram Connect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube

Is your marketing copy not bringing you the results you hope for? Do you feel like you're writing compelling copy but it's attracting the wrong people? Here's the thing; if you're not directly addressing the version of your ideal client who is ready to buy, even great-sounding copy is going to be redundant. When you figure out how to speak directly to your purchase-ready customer, you unlock consistent sales. Stay tuned to find the right words to connect with your “right-fit” clients and grow your business growth expertise so you can uplevel your income whenever you want! In episode 4 of season 5 we explore: Taking your messaging as the foundation for all communication with your “right-fit” client and implementing that core messaging into all your content The crucial piece we need to understand to stand out in a flooded market and makes sales consistently The 2 key questions that will help you find the exact words to speak to where your purchase-ready customer is at and make the sale Get ready to match your language with your core offer and see how fast things can change in your business! “What does the purchase-ready version of your ideal customer know to be true? What questions are they asking? What are they presently experiencing? And what do they see as the real problem? When you have that clarity on who this version of your ideal customer is, that's when we can find that core language, those messaging pieces that we can use to talk about your core offer.” - Carly Jo Bell, Selling ChocolateLinks Join Marketing, Magnified: https://www.wholecomedia.com/marketing-magnified Get all the resources mentioned in Selling Chocolate at: https://www.sellingchocolatepod.com Apply to work with me in EXPAND: https://www.EXPANDaccelerator.com Join the WholeCo Media Facebook Group for Big-hearted Entrepreneurs: https://www.facebook.com/groups/wholeco

Jeff Goldberg interviews Paul Ross, author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he's taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. Connect with PaulLinkedIn: https://www.linkedin.com/in/speakerpaulross/Email: paul@speakerpaulross.comText: 310-717-6253Know more about Jeffhttps://jgsalespro.com/Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffgoldbergsalescoach/

It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)?   When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you?   Yes, you do need a good-looking website that will be attractive to your couples...after all, we only have half a second to make a first impression with them!   But if you have to decide where to focus your wedding business marketing first - getting a beautiful website, or having the right words that sell - there's a very good reason why you should start with the words...and it all starts with a sports car. (Listen to the episode and you'll know what I mean!   Learn - > www.bookmorebrides.com/    Connect - > hello@bookmorebrides.com  Community - > www.facebook.com/groups/bookmorebridescommunity

Welcome to episode 76. In today's episode, I have Kate Bonnycastle joining me.  Kate insists that "word nerd" is not an insult. She helps her clients remove the roadblocks of writing so they can get on with their purposeful work. Whether the words get stuck in their head, ramble down the page, or come up short on personality. Kate brings Word Power to help clients craft their message & cultivate their style, so they feel confident and proud to share their point of view. Kate and I talk about her journey in writing, the importance being vulnerable and the connection it brings, as well as some of the tricks that help her clients write better.   Specifically, here's what you will learn: What copyediting is and why we need it Some of the mistakes we are making in our writing How not be a ‘mosquito like' persistence seller? How you can learn to write better for your clients and for your business Why you should push the envelope (a little) in your writing Key takeaways to inspire you to become more of a word nerd yourself!   Ready to learn more? Tune in!   Mentioned in this episode: https://www.katebcastle.ca/blog/how-bout-a-summer-love-story   Connect with Kate Website: https://www.katebcastle.ca/ LinkedIn: https://www.linkedin.com/in/katebonnycastle/   P.S: Let's talk!  Do you want a free coaching call with me?  If you're a coach, consultant, or course creator that: Wants to build a business but doesn't know how to sell yourself or your work. Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want. Wants to stop feeling overwhelmed with busy work and can't find the time to focus on the high value strategic work you need to be doing Struggles to put a price on the value you bring Then you're in the right place! Let's connect to find a way for you to earn more profit, reach more clients and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall If you have a specific question or topic, you'd like me to talk about on the podcast I want to hear from you. Email me at finka@finka.ca to share it with me.  And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.  

WHAT WILL THE AUDIENCE LEARN?‍EPISODE SUMMARY:Marketing is the lifeblood of every business that wants to grow, gain and retain customers and build a strong brand. When the marketing strategy can be easily integrated with the sales and operations efforts, that is when many SMBs start to see some magic happen.Most SMBs need guidance regarding the appropriate marketing strategy to suit their specific set of circumstances.We are joined by Darren Jamieson, Co-Founder, Marketing & Communications Director at Engage Web. Darren and his team specialize in teaching businesses all the basics needed to prospect, promote and market their offerings, to achieve a competitive advantage on the competition – regardless of company size.Website: https://www.engageweb.co.uk/LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Twitter: https://twitter.com/EngageWebEmail: d.jamieson@engageweb.co.ukDiscover Marketing Workshop: https://engageweb.clickfunnels.com/optin1629192890847Podcast: https://engagingmarketeer.com/LinkedIn for Podcast: https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com Tune in for this sensible conversation at TalkRadio.nyc

How often do you sit down to work on your email marketing and instead just stare at the endless blinking cursor on your screen?As an online business owner, you know you should be sending emails to your list, but when you finally do, they frequently fall flat.This week, I'm talking with Conversion Copywriter, Sara Powers and she's giving us the inside scope on all things emails PLUS the email marketing tips you need now! BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: How to master the email marketing tips you need to recession-proof your businessThe psychology of messaging and how to use it for email marketing that converts The online business owner's complete guide to selling more of your products, programs, or services through emailTo get a copy of the free copywriting guide Anna mentioned inside this episode, visit: https://annapowers.lpages.co/guide/  To get on the waitlist to be notified when Anna's copywriting training program re-opens, visit: https://annapowers.lpages.co/clickworthy-copywriting-certification-2022-priority-notification/ If this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius. Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History With Author & Marketing Guru Steve Cone With Host Richard Levick of LEVICK: Steve Cone, the Chief of Communications, Marketing, and Philanthropy at Capital Caring Health joins host Richard Levick of LEVICK to discuss the remarkable work of Capital Caring -- the largest and most experienced nonprofit providers of hospice care, palliative care and bereavement counseling services in the nation -- and his latest book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History. He is a nationally recognized leader in marketing and brand management and has authored three books and lectured worldwide on proven marketing principles. Steve has created or led efforts to develop many national loyalty programs including United's MileagePlus®, Hyatt's Gold Passport and Saks Fifth Avenue's, SaksFirst rewards program. Powerlines covers the exceptional slogans that people remember long after the campaign ends and stand out from the barrage of marketing messages consumers face each day. Why do we remember slogans for Diet Coke from the mid-1980s, but not what we had for breakfast yesterday? And why do companies that have worked so hard own a piece of our minds with brilliant slogans abandon them for eminently forgettable one?

Today's guest on Mortgage Influence is none other than the best-selling author of the book Subtle Words that Sell, Paul Ross!s   Paul Ross is on a passionate mission to help already top-of-the-field sales pros(and those who are ready to get there) using the power of Invisible Influence and Subconscious Communication.     He's the author of the highly rated book, "Sublte Words That Sell", a speaker, sales trainer, Master Hypnotist, and Master Trainer of Neuro-Linguistic Programming.

According to Salesforce, 79% of buyers in the sales process want professionals who perform as trusted advisors. Yet it takes time to build trust. My guest Dr. Nancy Zare talks about how to do just that, sell without being sell-y and the ‘Platinum Rule'. She also outlines the four buying and selling styles.  Once you figure out yours,  you can build rapport quickly and authentically, become a trusted advisor, and increase client acquisition.  About Dr. NancyA psychologist and strategist, Dr. Nancy Zare works with service-based business owners who want to increase sales comfortably and with integrity. She reveals how buyers buy so you can feel poised, converse with confidence, and get new clients. Nancy earned her masters and doctorate from Boston College and is a former professor of social work. She is the author of several books including Compelling Selling, Lead Generation Formulas, and an international best seller, Words That Sell with Style. Her latest book with co-author, Mary Pekas, No Pressure Selling; 15 Proven Formulas for Getting Business Easily is available from Amazon. The audio book will be released shortly.Accredited in sales training and adult learning, Nancy turns education into edutainment. Her secret desire is to go racing on the Autobahn. Be ready to laugh, think, share, and be wowed as she drives home the idea of how to have comfortable sales conversations without being sale-z. In her leisure time, she is a student of spirituality. Nancy lives in south Florida, and enjoys food preparation, swimming, and crafts. She volunteers as a foster family for the Farm Dog Rescue.    

Sales are everything for the everyday entrepreneur, but we may have been doing it all wrong this whole time. Paul Ross, neuro-linguistic programming practitioner and author of the book, Subtle Words That Sell, discusses the concept of subtle selling and why it's important for everyone.

You know how some people are numbers people, some people are visual people and some people are words people?  Well today's guest is most definitely a words person - and not just any  words person - Anita Siek is the founder of copywriting company Wordfetti - a company who believes in disruptive, thought provoking and engaging copywriting. Now if you don't know what copywriting is, if you feel like you are totally NOT a words person, or if you want to be a words person but have no idea where to start, today's episode is for you. Follow Anita on Instagram here Follow Wordfetti on Instagram here Follow Behind The Brand on Instagram here

Today we welcome author Paul Ross to The Real Estate Pod. Host Stacy Rossetti, who hosts our women in real estate conversations, takes on this interview! Stacy and Paul discuss what it takes to sell. Hint: It's not about pushing a product. Paul suggests that to sell effectively you need to think about how you can motivate. You need to help a prospect make a decision. During the conversation, Paul gives a few examples of how a salesperson can approach a sale. The first actionable advice is to take on the beliefs of a salesperson. Be interested in the sale while investing in your sales techniques. The second actionable advice is to take on the mindset that you are sharing an opportunity with a prospect. Finally, don't take the first reaction as set in stone. When you can stay neutral and understand where the person is coming from it gives you strength. And there is more advice and techniques. These three are just the tip of the iceberg! If you are hiring a salesperson to join your team or you are the salesperson, this is an actionable episode. // Learn more about the host Stacy Rossetti - https://stacyrossetti.com/// Learn more about Paul Ross - https://www.speakerpaulross.com//// Check out RentRedi --> RentRedi.com///  Watch the episode on YouTube --> https://www.youtube.com/channel/UCyrEn2BPdf4W_NJs6GF71vA 

The words you choose to say to yourself and in your marketing, content, copy, and sales calls matter and directly impact your income and business results. But, how do you know what words to share to connect with the heart of your people so they feel seen, heard, understood AND ready to buy? Join me in this week's episode where we're unpacking ONE Question to help you tap into words that sell and create marketing so good your people will wonder if you secretly read their journal. iTunes Episode Links: Learn more about Kim: kimargetsinger.com Learn more about the show: kimargetsinger.com/podcast Join Kim's FB Group, Business Besties & Creative Bosses: bit.ly/businessbestiesfbgroup Enroll in Sell Out Without Feeling Like a Sellout for Free: kimargetsinger.com/sell-out Book a free coaching consultation: bit.ly/kimconsult

Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he's taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. Paul's speeches and training have motivated audiences around the world to discover their power to design their own results. REIMastermind.net

This podcast intyroduces how to start a CNC business when you are just getting started. It covers the idea of niche building as well as the challenges.Most all succesful business owners have mentors. Bill and I will offer mentoring guidance to those that are serious about getting into CNC business. ---------------------------------------------------- SIGN UP FOR THE CNC BUSINESS LIVE WEBINAR. CLICK HERE NOW TO REGISTER. Cost $20.00 ------------------------------------------------- Get the Words That Sell list. Click here now to get the list. ------------------------------------------------- Book "Think And Grow Rich" by Napolian Hill → Hard cover: https://amzn.to/32hvokl ------------------------------------------------- American Flag w/ Eagle video: https://youtu.be/7069FGnt7WQ ------------------------------------------------- Starbond CA Glue Products GET 10% OFF when you use the following link with this discount code: IDCWOODCRAFT Starbond link: https://bit.ly/3g81RRU ------------------------------------------------- Aluminum composite (ACM) resources: → https://www.alucobondusa.com/products.html ACM sheet on Amazon → https://amzn.to/3dOVUXC → https://amzn.to/320QjYJ → https://amzn.to/3t7kVnj ------------------------------------------------------ Bill Keays: www.cncbits.ca Garrett Fromme: www.idcwoodcraft.com --- Support this podcast: https://anchor.fm/cnc-for-beginners/support

BONUS: Words That Sell Your Coaching or Consulting Services - with Arfa Saira Iqbal Get FREE access to the Community Toolkit with additional trainings recorded by the guests for you: http://inside.booksmind.com (previously I called it Mentors Library). ----- Hook up with my open community group on Facebook: ► https://www.facebook.com/groups/GH4BCC ► CONNECT WITH ME! Website ➡ https://www.booksmind.com Facebook ➡ https://www.facebook.com/edevanrich Twitter ➡ https://twitter.com/edA1rich LinkedIn ➡ https://www.linkedin.com/in/edevanrich/ Instagram ➡ https://www.instagram.com/edevanrich/ YouTube ➡ https://www.youtube.com/channel/UCzU_IfFly80wp25uRaAP7_A

In this episode I talk about the copywriting mistakes you are PROBABLY making in your business (on your website, in your emails, on your posts!) AND my guest Lauren Tilden shares her exact strategies on how to fix them. If you want to write words that SELL effortlessly, this episode is for you! About my guest, Lauren: Lauren is the artist behind the plant-inspired stationery line Good Sheila, and the owner of the Station 7 retail shop in Seattle. She had a 10-year career in marketing and worked as a marketing director before making a U-Turn and jumping into the creative small business world. Lauren believes that small businesses can change the world, and she hosts Making Good, the podcast for people who want a business that feels good and does good. She loves to travel (usually!), listen to podcasts, bake, and create things. She lives in Seattle by the water with her partner and loyal (but feisty!) canine companion, Puff.

On episode 12 of Candid Creative, Antonio speaks with Roy an administrative assistant and part-time copywriter who has been honing his craft for about a year. Roy begins by sharing his philosophy of copywriting. In order to be successful, you must fill the gaps with words that sell and evoke a strong emotional response to instill a call to action. Writing for brands and individuals is the same because you are always writing to people. That's why personalization is so important. At our core, we all desire a human connection. When a copywriter mentions an individual by name, or singles out their demographic and interests, they show that they understand the customer and make a stronger case for their product.Roy explains this further by discussing the difference between individual and company-based engagement. When he sees a corporate logo, he understands that he'll be getting a service that he will pay for. When he discusses a project with an individual, he knows that he's not talking to a middleman or employee. He's speaking with the person who will do the work directly.Since telling a story isn't always possible, or essential, the information needs to be revealed in an enticing way. Beginner digital marketers must study each other's content to see what works and what doesn't. They should examine what is compelling to them and figure out why. To close, Roy asserts the importance of practice when it comes to a career in copywriting. You only improve your craft by working hard, getting feedback, and anticipating objections. Proactive thinking removes the ‘no' from the process and leads to a successful campaign.Follow Antonio on IG: @imantonioruizFollow Roy on IG: @copywriterroyFollow @candidcreativepodcast and visit thecandidcreative.com

Vikki Ross is one of the UK and Europe's most famous copywriters which is why I hope she doesn't critique my terrible writing right here. Very early on in her career, Vikki decided that copywriting was what she wanted to do. Her unwavering commitment and mastery of the craft is awe inspiring. She's worked as a copywriter for both large and small brands. From in-house work for brands such as The Body Shop, Hotels.com, and Virgin Media to her more recent consulting work for brands like Disney, Harry Potter, Sky News, Formula 1, Durex, Tesco, Sony Music and more. Professional accolades aside, what's also immediately apparent if you meet Vikki, is her firm support for other professional women. She's also an ardent leader of the global copywriting community, taking a firm leadership position with efforts to push the industry forward constructively. Best of all, she doesn't just talk and write about it, she does it. From Copycabana events in the early days to Copywriters Unite, she's constantly advocating for progress and respect within the profession. Does she think AI is a threat to copywriting and what's the best way to measure its value? How is copywriting different from other forms of writing or content production. Can bad grammar and brevity be better than the opposite? We discuss all of these things and more. Including, how the brand story-telling has gone wrong, and even why she loves working with legal departments! We ask about the things that prevent good copywriting from being published and Vikki tells us what to look for when hiring a professional. What work did Harry and Megan approach her about? What are her must-read books on copywriting? What is an unmissable opportunity female copywriters should be taking advantage of right now? All of these questions and more are answered in this episode so click the button and have a listen now! For a full list of references, mentions and trailers to this episode, visit here

Motivational Podcasts | Magic Words That Sell and What Words to Avoid | Dan Lok >>>Click Here to Join Our Self Development Campaign Now>Click Here to Join Our Self Development Campaign Now

According to Paul Ross, the author of Subtle Words That Sell, you can plant mental movies into your customer's subconscious using simple words and phrases. Paul has been featured in The Huffington Post, The Rolling Stones Magazine, NBC, CNN, FOX and BBC as the leading advocate of subconscious selling. Today I'm going to be picking his brain on why the world's most complex computer that we carry in our skulls is so susceptible to influence through words.

I'm excited because, for the first time in a while, I have a guest interview for you today! I'm joined by Joey Percia, former fitness pro turned current copywriter and marketing consultant. He is also one of the speakers at the upcoming Canadian Fitness Business Summit. Joey knows how to write words that sell, which is the essence of copywriting. We hear about how he initially hated the idea of selling. He has turned that attitude around and now works side-by-side with some of the most reputable companies that he has looked up to for years. Joey provides valuable tips for anyone who wants to start writing copy. Joey started off thinking he was a poor writer, so his advice will especially help you if you feel the same way! He also talks about common mistakes and how to avoid them. Follow me on Instagram - https://www.instagram.com/sara.fennell/ CFBS - https://www.cfbs.ca/home Learn to Earn - https://learntoearnofficial.com/mentorship

In this episode author and Amazon Marketing Services (AMS) Ads expert Brian Meeks shares his secrets and tips for selling more books with AMS ads.  Show Notes & Links: -Hear Brian's Song! -What are the two kinds of Amazon ads, what is their purpose, and where are they located? -Why people think Product Display ads don't work and how Brian makes them work. -How to master your pay-per-click bid. Warning: there is some math. -What is the lifespan of an AMS ad? -Why you shouldn't be afraid of data or math. -Why you need patience to "start slow and test." -Why good copywriting can be the key to your book sales. -The personal revelation of Brian's "one smarty pants tip to rule them all." Links:  Get Brian's new book, Mastering Amazon Ads here.  Links to good copywriting resources: Brian's recommendation: The Adweek Copywriting Handbook Chris' recommendations: Words That Sell by Richard Bayan (desk reference)                                     How To Write A Sizzling Synopsis by Bryan Cohen Brian Meeks' Closed Facebook group: Part of the requirement of the group is to buy the book above.  Chris' new book: The Newbies Guide to Sell More Books With Less Marketing Link to Guinea Pig Bridge Song YouTube video Becca's new cozy mystery book, Vangie Vale and the Murdered Macaron. If you love cozies, you'll love this new breed of amateur sleuth. Recipe included.