Marketing That Leads

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Wondering how to get more traffic to your website? Want to know how to market your online business without burning out? Welcome to the Marketing That Leads Podcast, hosted by Anita, a passionate travel writer and online business enthusiast who is on a mission to empower coaches, course creators, and service providers to build successful businesses that generate more income, impact, and freedom. In this podcast, Anita will share her expertise and insights on using evergreen and automated marketing strategies like blog, SEO, and Pinterest to boost your visibility 24/7 with ease. With her proven track record of bringing 7-figure traffic to her website on autopilot, she will teach you the same strategies and techniques that you can implement to take your business to the next level. Through engaging and informative episodes, Anita will guide you on how to master marketing that leads to more free time, more traffic, more visibility, and ultimately more sales. Whether you're a beginner or an experienced marketer, this podcast will provide you with practical tips and actionable insights that you can apply to your business today. Join Anita as she shares her passion for marketing and helps you create and grow your business with marketing that leads. Subscribe so you never miss an episode and let's get into it!

Anita Dykstra


    • Jun 8, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 16m AVG DURATION
    • 126 EPISODES


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    Latest episodes from Marketing That Leads

    #123: What happens when your ideal client searches for help on Google and doesn't find you

    Play Episode Listen Later Jun 8, 2026 10:11


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn't the answer. I'm sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help.Here's what to expect from this episode:Why your content isn't discoverableThe difference between performing and searchable contentHow blog posts generate daily leadsWhy AI search makes blog content essentialMy 3-part blog system for visibility and sales⁠

    #122: How blog content makes your Facebook ads cheaper (and why this matters)

    Play Episode Listen Later Jun 1, 2026 12:03


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how strategic blog content can support your Facebook ads, warm up cold traffic, lower your cost per lead, and help your podcast archive become an SEO-powered system that builds trust, grows your email list, and sells your offers.Here's what to expect from this episode:Why cold traffic costs moreHow blog content warms up your audienceWhy Facebook needs better website dataUsing podcast episodes as SEO blog postsHow warm traffic improves launches and ads⭐️ ⁠APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠⁠⁠

    #121: The 2–3 Authority Topics Strategy (And How It Changes Everything)

    Play Episode Listen Later May 25, 2026 10:30


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why random blog content keeps coaches invisible and how choosing 2-3 authority topics can help you build SEO trust, rank on Google, show up in AI search, and turn your podcast archive into strategic blog content that attracts leads.Here's what to expect from this episode:Why random content doesn't rankHow authority topics build SEO trustChoosing topics that connect to your offersUsing your podcast archive for blog contentBuilding topical depth with internal links⭐️ APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠

    #120: Why show notes aren't doing what you think they're doing (and what to do instead)

    Play Episode Listen Later May 18, 2026 8:50


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why traditional podcast show notes and copied transcripts aren't enough to grow your visibility, rank on Google, or bring in leads—and how strategic SEO blog posts can turn your podcast archive into evergreen content that works for you 24/7.Here's what to expect from this episode:Why show notes don't attract new listenersThe difference between transcripts and SEO blog postsHow strategic blog posts build visibilityTurning podcast episodes into lead-generating contentChoosing which episodes to repurpose first⭐️ ⁠APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠⁠⁠

    #119: What Happens in Your First 30, 60, and 90 Days Inside Blog Traffic Machine

    Play Episode Listen Later May 13, 2026 11:13


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, keyword research, and conversion-focused content.Here's what to expect from this episode:Why most blogs don't get resultsWhat to focus on in your first 90 daysHow SEO keyword research guides your contentWhy every blog post needs a clear jobHow to turn blog traffic into email subscribers

    #118: Should you be using AI on your blog?

    Play Episode Listen Later May 11, 2026 9:36


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use AI for blogging without losing brand voice, SEO value, or authenticity. I'm sharing what AI can realistically do for your blog and how to use it as a tool, not a shortcut.Here's what to expect from this episode:How AI can help you write blog posts fasterWhy Google won't penalize helpful AI contentHow to train AI on your brand voiceWays to repurpose podcasts into blog postsHow to remove blogging bottlenecks⁠

    #117: Why Repurposing Your Podcast Is the Fastest Way to Generate Leads That Compound Every Month

    Play Episode Listen Later May 5, 2026 39:52


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcast-to-blog repurposing is one of the smartest evergreen marketing strategies for coaches, course creators, and service providers who want more traffic, visibility, email leads, and sales without relying on social media.Here's what to expect from this episode:Why relying on social media algorithms is riskyHow blog content creates long-term SEO trafficThe potential traffic hiding in your podcast archiveTwo podcast-to-blog workflows I recommendWhy “dear diary” content won't convert⁠

    #116: How to write a high-converting blog post in under 1 hour

    Play Episode Listen Later Apr 27, 2026 13:22


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I write a high-converting blog post in under an hour using a simple blogging structure that boosts SEO, website traffic, email list growth, and lead generation without wasting time.Here's what to expect from this episode:How I use search intent to plan blog contentWhat makes a blog headline earn more clicksWhy structure matters for blog conversionsHow I turn readers into email subscribersThe 5-step framework I use to write faster

    #115: SEO Isn't Complicated — Here's Why It Feels That Way (And How It Actually Works)

    Play Episode Listen Later Apr 20, 2026 16:20


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what SEO really is, why it is not as technical as it seems, and how I use simple SEO strategies to attract leads, grow website traffic, and create evergreen marketing that works without relying on Instagram.Here's what to expect from this episode:How I simplify SEO for online business ownersThe 3-step SEO process I use in 2026Why understanding your audience matters mostHow blog content brings evergreen leads and salesWhy learning SEO first helps you outsource it better⁠

    #114: Your Instagram Posts Disappear (And What to Do Instead)

    Play Episode Listen Later Apr 13, 2026 16:54


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use compounding content, blog SEO, and evergreen marketing to generate leads without relying on the social media treadmill. I'm sharing why blog content creates long-term visibility, stronger ROI, and sustainable business growth for coaches, course creators, and service providers. Here's what to expect from this episode:Why social media content disappears so fastWhat compounding content really meansHow blog posts support lead generationWays to repurpose existing content into blogsHow to connect blog content to your offers

    #113: Do You Need a Big Audience to Start a Blog?

    Play Episode Listen Later Apr 6, 2026 15:22


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why you do not need a big audience to start a blog and what actually helps beginners create a blog strategy that brings in leads, traffic, and email subscribers on autopilot. I share how blogging, SEO, lead generation, evergreen content, and conversion systems work together to grow your business without relying on social media alone. Here's what to expect from this episode:Why a small audience can still grow a profitable blogThe simple system that makes blogging work for beginnersCommon blogging mistakes that stop leads and trafficHow I use SEO and strategic content to attract right-fit leadsWhat turns blog posts into an evergreen lead generation machine⁠⁠

    #112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)

    Play Episode Listen Later Mar 30, 2026 16:13


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into your biggest blogging questions—from how many blog posts you really need to how blogging drives leads, email subscribers, and sales. I'm sharing my honest advice on blog strategy, SEO, content repurposing, evergreen traffic, and building a business blog that supports your offers.Here's what to expect from this episode:How many blog posts you need to see resultsWhether blogging works without posting weeklyHow to repurpose your podcast into blog contentWhy blog traffic may not be convertingThe difference between business blogs and influencer blogs⁠

    #111: Why most coaching blogs don't work

    Play Episode Listen Later Mar 23, 2026 11:55


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why most coaching blogs fail to generate traffic, leads, and sales—and how I'd fix them with a smarter blog strategy. I'm sharing how to turn your blog into a business asset with SEO, email marketing, lead generation, and evergreen content.Here's what to expect from this episode:Why random blog posts don't lead to salesHow to use your blog to grow your email listWhy your blog content must connect to your offersThe difference between a business blog and an influencer blogHow to create strategic content that compounds over time⁠

    #110: How to Have a More Profitable Launch With Less Than 20 Blog Posts

    Play Episode Listen Later Mar 16, 2026 16:38


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use fewer than 20 strategic blog posts to create a more profitable launch, build trust, overcome objections, and increase conversions with evergreen content, SEO, and blog marketing.Here's what to expect from this episode:How I use blog content to support launchesWhy trust matters more than ever in salesWays I repurpose existing content into blogsBlog topics that lead into offers naturallyHow evergreen traffic supports future launches⁠

    #109: How to get your website to show up in ChatGPT

    Play Episode Listen Later Mar 11, 2026 14:28


    Today, we delve into how I use AI SEO, blog strategy, and website structure to help my content show up in ChatGPT, Google, and other AI search engines. I share why SEO is not dead, how searchable blog content builds long-term visibility, and why podcasters need more than basic show notes.Here's what to expect from this episode:Why AI search makes blog SEO more importantThe 3 reasons your content may not show upHow internal linking builds authority and visibilityWhy podcasters should repurpose episodes into blogsHow to create content your ideal clients are already searching for

    #108: Is SEO Still a Good Strategy to Use in 2026?

    Play Episode Listen Later Mar 2, 2026 13:18


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into whether SEO is still worth it in 2026, if AI has killed blogging, and how to use blog SEO to drive evergreen traffic, leads, and sales as a coach or podcaster in the age of Google and AI search tools.Here's what to expect from this episode:Why SEO is not dead (and how it's evolved with AI search)The biggest mistakes coaches make with blog contentHow to build a content ecosystem that actually convertsWhy repurposing your podcast into SEO blogs drives warm leadsWhat it takes to rank on Google and show up in AI toolsApply for Podcast to Pipeline (6-month done-for-you service)Connect with me on Instagram @anitadykstra.co

    #107: How to Turn 1 Podcast Episode Into Never-Ending Leads

    Play Episode Listen Later Feb 23, 2026 12:19


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn one podcast episode into a never-ending lead generation system using SEO, blogging, and evergreen content strategies that grow your email list on autopilot.Here's what to expect from this episode:How to choose searchable podcast topics for Google & AI searchTurning transcripts into SEO-optimized blog postsAdding lead magnets that actually convertInternal linking strategies for more traffic & trustBuilding an evergreen podcast-to-blog funnelAPPLY FOR PODCASTER PIPELINE (6-month done-for-you service)CONNECT WITH ME ON INSTAGRAM

    #106: 3 Genius Advanced Ways to Leverage Your Coaching Blog (For MORE Income!)

    Play Episode Listen Later Feb 20, 2026 14:03


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into three genius ways to leverage your coaching blog beyond just leads and sales, so you can boost visibility, grow multiple income streams, and build authority using evergreen, SEO-driven content.Here's what to expect from this episode:How I use my blog to secure paid brand collaborationsTurning blog traffic into TV, magazine & online featuresLeveraging affiliate marketing for recurring incomeUsing evergreen blog content to diversify revenueBuilding authority through strategic visibility

    #105: Your 2026 Website Content Plan

    Play Episode Listen Later Jan 12, 2026 18:27


    Today, we delve into what a smart 2026 website content plan actually looks like and why your website should be your most powerful evergreen marketing asset. I'm sharing a real example of a high-performing content plan, the biggest mistakes I see business owners make, and how to turn podcast content into SEO-driven blog posts that grow your email list and sales on autopilot.

    #104: 5 Ways I'm Protecting My Business When I'm Tired, Emotional, or Overwhelmed

    Play Episode Listen Later Jan 5, 2026 11:35


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I separate my emotions from my business so it can still run, grow, and make money, no matter what's happening in my personal life. I'm sharing the five non-negotiable rules I use to protect my business when I'm tired, overwhelmed, emotional, or in a season of change.Here's what to expect from this episode:Why emotional decision-making hurts business growthHow I create CEO boundaries that protect revenueThe mindset shift that stops burnout and chaosHow to build a business that runs without you

    What's Next: Retiring Offers, Simplifying, and Building the 2026 Business Model

    Play Episode Listen Later Dec 25, 2025 17:32


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the specific behind-the-scenes plan for what's next in my business after 11 months offline, what I'm retiring, what I'm doubling down on, and how I'm rebuilding with clarity instead of chaos. I'm sharing the exact shifts I'm making in my offers, marketing, and business model so everything feels calmer, simpler, and actually aligned for 2026.Here's what to expect from this episode:Why my 11 months offline wasn't a “break,” it was a full business resetThe big offer I retired (even though it was successful) and why I let it goWhat I'm making my signature offer moving forward (and why it fits my zone of genius)My simplified 2026 business model: one core program + one aligned done-for-you offerHow I'm streamlining marketing with evergreen content, podcasting, blogging, email, and simple social strategyMentioned in this episode:⭐️ Blog Traffic Machine

    #102: How I'm Rebuilding a Business That Feels More Like Me

    Play Episode Listen Later Dec 21, 2025 24:15


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what it really looks like to rebuild a business after rest, identity shifts, and major life changes. I'm sharing how stepping away helped me realign my work with my values, energy, creativity, and lifestyle, and why I'm no longer building from hustle or industry pressure, but from calm, clarity, and intuition.Here's what to expect from this episode:What an identity evolution (not identity loss) looks like in businessLetting go of industry expectations and copy-paste strategiesCreating content and offers that match your energy and lifestyleWhy I'm choosing evergreen, slow, and sustainable marketingThe “shedding phase” and what I'm no longer available forMentioned in this episode:⭐️ Connect with me on Instagram: @anitadykstra.com⭐️ Check out Blog Traffic Machine here

    #101: The Return: Rest, Rebuild & Realign (Season Two!)

    Play Episode Listen Later Dec 18, 2025 24:03


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into my return after 11 months offline and why stepping away from my business completely changed my life, health, and direction. I'm sharing the real story behind the pause, what deep rest actually looks like, and how this season marks a powerful realignment in both business and life. Here's what to expect from this episode:Why burnout and misalignment forced me to pauseWhat rest taught me about identity, intuition, and creativityThe sunk cost fallacy and why it keeps business owners stuckHow disconnecting from industry noise created clarityLessons I'm carrying into rebuilding my business

    I'm retiring my most POPULAR course!!

    Play Episode Listen Later Nov 28, 2025 9:33


    GET Passive Profit With Pinterest (final chance)⁠*December 5th 11:59pm, the sales page will disappear

    #100. 3 Biggest Coaching Blog Mistakes

    Play Episode Listen Later Jan 27, 2025 11:39


    Welcome to another episode of the Marketing That Leads Podcast! Can you believe we've hit 100 episodes?

    #99. How to Get AT LEAST 1 New Lead Everyday With a Blog Funnel

    Play Episode Listen Later Jan 20, 2025 13:29


    Welcome to another episode of the Marketing That Leads Podcast! Today, I'm diving into the simple yet powerful strategy of using a blog funnel to add at least one new lead to your email list every single day. If you've been wondering how to turn your blog into a lead-generating machine, this episode is for you.Here's what to expect from this episode:The three essential tools you need to set up your blog funnel for success.How to drive consistent traffic using SEO and Pinterest.Why your lead magnet needs to align perfectly with each blog post.The secret to pitching your lead magnet for maximum conversions.When to focus on promoting your program versus your lead magnet.Discover how to make your blog work for you 24/7, even when you're not online.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #98. How to Manage Your Blog in Only 2 Hours Per Week With No Team

    Play Episode Listen Later Jan 13, 2025 16:39


    Welcome to another episode of the Marketing That Leads Podcast! If the thought of managing a blog feels overwhelming, this episode is for you. I'm sharing my proven strategies for running a successful blog in just two hours a week—even without a team! Learn how to simplify your blogging process while still driving traffic, building your email list, and growing your business.Here's what to expect from this episode:Why a simple content planning system is key to efficiency.The secret to batching keyword research for maximum productivity.How to optimize your writing and updating days for creative flow.Tips for keeping your blog process streamlined and stress-free.How to audit your time and refine systems for faster results.Stop overcomplicating blogging and start working smarter, not harder.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #97. The 2025 Blog Strategy for Coaches, Course Creators and Service Providers

    Play Episode Listen Later Jan 6, 2025 16:04


    Welcome to another episode of the Marketing That Leads Podcast! Today, we delve into the essential blog strategies for 2025 that coaches, course creators, and service providers need to know.Here's what to expect from this episode:Why sustainable visibility and low-lift SEO are non-negotiables in 2025.The key to creating profitable blog content that drives leads and conversions daily.How to optimize your blog posts for long-term, automated lead generation.Strategies for replacing time-consuming social media with evergreen marketing.Join Blog Traffic Machine before January 14th to secure a one-week Voxer coaching experience with me in February! This exclusive offer will help you kickstart your blog strategy with personalized support.Resources Mentioned: :⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #96. The 5 Types of Blog Posts To Create For More Email Leads And Sales

    Play Episode Listen Later Dec 15, 2024 17:43


    Welcome to another episode of the Marketing That Leads Podcast! Today, we're diving into the top 5 blog post types every coach, course creator, and service provider should have in their content arsenal. Whether you're starting fresh or refining your strategy, these blog post types will help you achieve incredible results.Here's what to expect from this episode:Discover the five essential blog post types and their unique goals.Learn why informational posts are crucial for SEO and traffic growth.Explore how comparison posts can convert dream clients at the deciding phase.Uncover the power of case study posts to build trust and drive sales.Understand why listicles and review posts are SEO goldmines.By the end of this episode, you'll know exactly how to leverage these blog types to bring consistent traffic, leads, and sales to your business. Plus, I share how to simplify content creation with templates available in my Blog Traffic Machine course.Resources Mentioned: :⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #95. 3 Quick Blog Tweaks You Can Make Today For Better Results

    Play Episode Listen Later Dec 9, 2024 9:20


    oday, I'm sharing three simple yet powerful blog tweaks that can boost your conversions and results immediately. Whether you want to grow your email list, sell digital products, or book out your VIP days, these actionable tips are designed to make a big impact with minimal effort.Here's what to expect from this episode:How to format your paragraphs for easier reading and longer website engagement.Why you should promote your lead magnets and offers in multiple spots within your blog post.The importance of internal linking to guide readers through your content and improve SEO.Quick strategies to ensure your blog works harder for your business.These small adjustments can significantly enhance your blog's effectiveness and help you achieve better results with less effort.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #94. How To Use Your Blog For Your 2025 Launches

    Play Episode Listen Later Dec 2, 2024 13:07


    Today, I'm sharing how to leverage your blog to drive success in your 2025 launches. Whether you're running live launches, evergreen launches, or both, I'll walk you through actionable strategies to make your blog a powerhouse tool for traffic, conversions, and sales.Here's what to expect from this episode:The difference between traffic blog posts and conversion blog posts—and why you need both.How SEO-optimized content can bring consistent leads without ads or social media.Tips for creating low-competition, high-impact blog posts to grow your email list.How to craft an evergreen ecosystem of blog content that converts browsers into buyers.Why blog content is the easiest, most sustainable marketing tool for your launches.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #93. 4 Things You Don't Need To Have a Successful Coaching blog

    Play Episode Listen Later Nov 25, 2024 11:19


    Today, we dive into the biggest misconceptions about what it takes to run a successful coaching blog. If you've ever felt overwhelmed by the pressure to meet unrealistic blogging standards, this episode is for you! I'll bust some common myths and show you a simpler, more effective way to leverage your blog for your coaching business.Here's what to expect from this episode:Why long blog posts aren't the only way to rank on Google or grow your email list.How simplified SEO strategies can deliver great results without the technical overwhelm.The truth about content quantity: why you don't need hundreds of blog posts to see success.How blogging consistency is overrated—and why ghosting your blog isn't the end of the world.By the end of this episode, you'll feel empowered to create a coaching blog that works for you without the stress.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram

    #92. I Moved Away From Kajabi

    Play Episode Listen Later Nov 18, 2024 27:35


    Welcome to another episode of the Marketing That Leads Podcast! Today, I'm sharing an exciting update about a big change in my business. After much consideration, I've decided to move from Kajabi to Kartra. I'll walk you through the five major reasons behind this decision and how it's transformed my processes and reduced expenses.Why Kartra's affiliate program features outshine Kajabi's limitations.How Kartra truly delivers as an all-in-one platform.The surprising ways I cut my software expenses in half.The customization capabilities in Kartra that make it ideal for scaling.My experience with the supportive and responsive Kartra customer service.Resources Mentioned:⭐️ Get 30% of Kartra & Advanced Automations!⭐️ Join my affiliate program!⭐️ Join my email list⭐️ SiteGround Hosting Recommendation⭐️ Connect with me on Instagram

    #91. A Raw and Real Business Break: What Happened & Personal Updates

    Play Episode Listen Later Nov 11, 2024 31:47


    Welcome to another episode of the Marketing That Leads Podcast! After a much-needed two-month break, I'm back, and today's episode is all about the lessons, insights, and epiphanies I experienced during my time away from the business. From behind-the-scenes revelations to personal breakthroughs, I'm diving deep into my journey and sharing what this pause taught me about life, business, and growth.Here's what to expect from this episode:Why I took time off from my education business and the burnout realizationThe process of disconnecting from routines to find clarity and freedomReconnecting with my passion for my travel blog and focusing on content creationDiscovering the importance of mental health, grief processing, and personal growthMy new minimalist approach: moving forward as a solo entrepreneurJoin me for a heartfelt comeback as I open up about my personal struggles and new direction. You'll also get a glimpse into my future plans, where I lean into simplicity and reconnect with what truly matters in my business journey.Links & Resources:Blog Post: 10 Lessons Learned from Stepping Back From The Coaching Industry

    Quick pod Update

    Play Episode Listen Later Aug 22, 2024 2:17 Transcription Available


    Sharing a podcast update with you all!

    #90. How To Craft High-Converting Emails

    Play Episode Listen Later Aug 19, 2024 15:19 Transcription Available


    Today, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series!Here's what to expect from this episode:Proven techniques for writing subject lines that guarantee high open ratesHow to make your email content hyper-relevant to different segments of your audienceStrategies to overcome the fear of sending multiple emails per weekThe importance of environment and mindset in crafting compelling emailsInsights into using feedback and reviews to enhance your email marketing effectiveness

    #89. Building an Engaging Email List

    Play Episode Listen Later Aug 12, 2024 12:40


    In today's episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you haven't listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule. Here's what to expect from this episode: The importance of having an engaged email list for your business Effective strategies to grow your email list Tips for keeping your email list engaged and active By the end of this episode, you'll have actionable steps to build and maintain an engaged email list that supports your launches and sales efforts.

    #88. How I Finally Got Consistent with Sending Emails

    Play Episode Listen Later Aug 5, 2024 15:21


    Today, I'm excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where we'll dive into how to get consistent with your email marketing and make sales from your emails. Here's what to expect from this episode: My personal journey with email marketing and the challenges I faced The pivotal moment that changed my email marketing game Practical tips to make email marketing a non-negotiable part of your business How to write emails without overthinking or over-editing The impact of the Million Dollar Email program on my email strategy By the end of this episode, you'll have actionable steps to stay consistent with your email marketing and start seeing better results.

    #87. Feeling Burned Out by Marketing? Here's 3 Easy Next Steps

    Play Episode Listen Later Jul 29, 2024 20:22


    Today, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving. Here's what to expect from this episode: Identifying the root causes of marketing burnout Streamlining your content creation process Focusing on high ROI platforms for better results Creating a simple marketing plan that works for you By the end of this episode, you'll have actionable steps to manage burnout and continue marketing effectively. ♻️ APPLY FOR THE VIP DAY

    #86. How to Write Blog Content That Doesn't Feel Salesy or Robotic

    Play Episode Listen Later Jul 22, 2024 18:35


    Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability. Here's what to expect from this episode: Creating a content ecosystem to drive consistent sales Building brand awareness and trust through expert content Exploring additional income streams beyond your core offers Monetizing your blog with brand collaborations and affiliate programs By the end of this episode, you'll discover new strategies to boost your income and secure your business's future. ♻️ APPLY FOR THE VIP DAY

    #85 - How to Write Blog Content That Doesn't Feel Salesy or Robotic

    Play Episode Listen Later Jul 15, 2024 11:48


    Today, we delve into how to write blog content that doesn't feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy. Here's what to expect from this episode: Writing like you speak for authentic connection Focusing on providing value to solve client problems Integrating personal stories and case studies Avoiding jargon and overly promotional language ♻️ APPLY FOR THE VIP DAY

    #84 - How to Balance Your Coaching Business and Blogging

    Play Episode Listen Later Jul 8, 2024 18:27


    Today, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine. Here's what to expect from this episode: Prioritising and planning your blog content effectively Repurposing content to maximise reach and save time Setting boundaries and managing your time efficiently Leveraging automation and outsourcing for your blog Maintaining flexibility and adjusting your strategy as needed ♻️ APPLY FOR THE VIP DAY

    #83. How to Make Sure That a Blog Will Work for Your Niche

    Play Episode Listen Later Jul 1, 2024 13:26


    Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how you can make sure that a blog will work for your niche. This episode is packed with insights and strategies to help you determine if blogging is the right fit for your industry and how to get started effectively. Here's what to expect from this episode: Evaluating if your ideal clients use search engines to find solutions. Understanding the multiple roles a blog can play beyond SEO. How to repurpose blog content for social media and email marketing. Tips on creating content that addresses your audience's key questions and objections. Tune in to discover actionable steps to ensure your blog drives traffic, leads, and sales in your specific niche. ♻️ APPLY FOR THE VIP DAY

    #82. What If Your Blogs Have Never Worked to Bring Leads or Sales Before?

    Play Episode Listen Later Jun 20, 2024 5:44


    In this episode of the Marketing That Leads Podcast, we dive deep into why your blog might not be bringing in new leads and sales, even if you've been diligently posting content. Whether you've paused blogging due to lack of results or you're on the brink of burnout trying to make it work, this episode is for you. With over 12 years of blogging and SEO experience, I'll guide you through the two main problems that could be hindering your success: traffic and conversions. Here's what you can expect from this episode: Understanding the traffic problem: Why not enough people are visiting your blog and how to change that. Tackling the conversion problem: How to turn your visitors into buyers. Solutions to boost your traffic using a simplified SEO strategy. The five-step conversion formula to increase your sales from blog posts. By the end of this episode, you'll have actionable steps to revive your blog and make it a powerful tool for driving sales and leads to your offers.

    #81. How to Have a Blog if You Don't Like Writing or Want to Write a Lot of Them

    Play Episode Listen Later Jun 19, 2024 4:56


    In this episode of the Marketing That Leads Podcast we delve into how you can maintain a blog even if you don't enjoy writing or prefer not to write numerous posts. We'll explore flexible strategies and tips to keep your blog active without the stress of constant content creation. Here's what to expect from this episode: How to maintain a blog with minimal writing The myth of consistent content and its necessity Quality over quantity: focusing on impactful blog posts Using the Minimal Viable Blog (MVB) method for maximum results Repurposing existing content to keep your blog fresh

    #80: Uh Oh, It's Day 2 of My Launch And I'm Stuck in Bed

    Play Episode Listen Later Jun 18, 2024 8:15


    Welcome to another episode of the Marketing that leads podcast. This is the most imperfect episode I've ever recorded, in fact I recorded this from my bed whilst feeling quite sick. This is a little launch diaries episode where I'm sharing how I'm not stressed during this launch, even if I am stuck in bed, because of 3 things I have set up in my business that help bring in sales, even when I'm not feeling well. Enjoy!

    #79: Add $1000 in Monthly Recurring Revenue With Evergreen Blog Content

    Play Episode Listen Later Jun 18, 2024 69:41


    In this episode of the Marketing That Leads Podcast, we're diving into how you can add $1,000 in monthly recurring revenue to your coaching business using evergreen blog content. This is a replay of a masterclass I recently hosted. If you want to see the visual, click here. Here's what to expect from this episode: How a blog will help you increase your monthly recurring revenue by at least $1000, so you can always cover your monthly expenses and stay visible even when you're going through slow or hard seasons. The 3 strategies that will help you make a recurring revenue from your blog content, even if you're ‘not a writer'. How to get started creating a blog that naturally integrates with your coaching business so you can automate your lead generation, become visible on autopilot without Instagram and build more trust and influence with new customers.

    #78: A Blog Helps You Stay Visible and Make Money (Even Through Slow or Tough Times)

    Play Episode Listen Later Jun 17, 2024 9:30


    In this episode of the Marketing That Leads Podcast I talk about how a blog helps you stay visible, even when you're going through a slow season or a hard period in life. Here's what to expect from this episode: Maintaining Visibility: Learn how to keep your business running and visible, even during personal challenges. Backup Plan for Coaches: Understand the importance of having a backup plan for your business when life hits hard. Evergreen Content: Discover why evergreen blog content is a sustainable marketing strategy. Recurring Revenue: How to generate monthly recurring revenue through your blog, ensuring financial stability. Flexibility and Freedom: Insights on how a blog can give you more flexibility and reduce your reliance on social media.

    #77. How Long Does a Blog Take to Give you Results Like Leads and Income

    Play Episode Listen Later Jun 10, 2024 12:15


    #77 - How long does a blog take to give you results like leads and income? In this episode of the Marketing That Leads Podcast I touch on how long it takes for a blog to give you results, specifically for coaches, course creators, and service providers who want more leads and income. Here's what to expect from this episode: Blogging Myths: Debunking the myth that blogs take too long to show results. Success Stories: Real-life examples of rapid results from blogging, including leads and sales within days. Evergreen Content: How to use blog posts to create consistent, recurring revenue. Strategy and Flexibility: Tips on batching content and the flexibility of blog marketing compared to social media.

    #76. The Unexpected Pivot of my Business

    Play Episode Listen Later Jun 3, 2024 17:43


    In this episode of the Marketing That Leads Podcast we delve into my recent autoimmune diagnosis and how it has transformed my business and made me make an unexpected pivot. Here's what to expect from this episode: Business Adjustments: Understand the strategic pivots I implemented to reduce stress and maintain profitability. Profit Squeeze: Understanding financial challenges and how I handled them. Team and Expense Management: Tough decisions I made to streamline my operations. Focus on Simplicity and Connection: How simplifying my business and fostering connections became my new priorities.

    75. My Autoimmune Diagnosis and What it Means For My Business

    Play Episode Listen Later May 27, 2024 16:23


    In this episode of the Marketing That Leads Podcast we delve into a personal story about my recent autoimmune diagnosis and what it means for my business. I know many of you are also managing health challenges while running your businesses, so I hope sharing my journey provides some insight and support. Here's what to expect from this episode: Diagnosis Journey: Learn how I discovered my autoimmune condition and the impact it had on my health. Lifestyle Changes: Discover the drastic changes I've made to my diet and lifestyle to manage my condition. Business Adjustments: Understand how I'm adjusting my business operations to reduce stress and maintain my health. Simplification Strategy: Get a preview of next week's episode on how I've simplified every area of my business for better management.

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