Podcasts about contentwhy

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital AgeWelcome back. Today I'm joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we're digging into what's actually working in clinic marketing right now.In this episode we talk about:How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithmsWhy blogs still matter and how to choose topics your patients are already searching forThe connection between branding, trust, and attracting the right patientsHow to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing contentWhy networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital worldHope you enjoy today's episode with Kali.

Should law firm owners still be using podcasts as a marketing tool?In this episode, Richard James breaks down where a podcast actually fits inside a law firm's marketing strategy and why the answer is not as simple as “yes” or “no.” He explains how podcasts can help law firm owners build digital brand authority, strengthen referral development, improve conversion, and make paid lead sources work better over time.He also breaks down:How to create a podcast and supporting contentHow law firm owners can use podcast marketing to improve lead generation and brandingThe difference between interview-style podcasts and information-based podcastsHow long-form video supports short-form contentWhy small law firms now have access to brand-building opportunities that used to belong only to large firms with massive advertising budgetsWhether a podcast belongs in your marketing strategy◼️For more law firm growth strategies, law firm marketing tips, law firm sales training, and practical business advice for law firm owners, visit: https://thelawfirmsecret.com/

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets.The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around.Ready to get clients from Instagram without spending all day on your phone?Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join.

Want help building marketing that actually brings in better clients? Book a free 30-minute call here: https://ptlegends.com/30mincallwithscottIn this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Miller break down the 4 P's of great content creation and why most business owners are creating content the wrong way.Content is not just about posting more. It is about creating the right message for the right person, on the right platform, around the right problem. Scott and Andy explain why your content should always connect back to your product, why knowing your dream client matters more than chasing trends, and how to create posts, ads, blogs, emails, and videos that actually stop people from scrolling.They also discuss the difference between talking about your product versus speaking directly to your audience's pain points, and why solving the problem should always come before selling the product. Andy shares a simple content framework: Problem, Solution, Outcome, Call to Action, which can be used for almost any marketing piece.The episode also introduces the upcoming Profit Lifestyle University, including access to content creation training, marketing resources, community support, and an AI tool built to help business owners create content in their own brand voice.In This Episode, They Cover:Why content should lead back to your product or serviceThe 4 P's of content creation: Product, Person, Platform, and ProblemWhy your target audience matters more than follower countHow to identify where your dream clients actually spend timeWhy platforms are not just digital — they can also be physical placesThe biggest mistake business owners make when creating contentWhy you should focus more on the problem than the productHow to use the Problem, Solution, Outcome, Call to Action frameworkWhy AI can help remove the blank-screen problem in content creationHow the Profit Lifestyle University will support business owners with courses, tools, and communityKey Takeaways:Your content should not be random. It should lead people back to the thing you actually sell.Knowing your person is critical. If you do not know who you are speaking to, you cannot create content that connects.Do not chase platforms just because they are trending. Go where your actual avatar client is spending time.The best content speaks directly to a problem your audience already feels.Your product becomes more valuable when your audience clearly understands the problem it solves.Listen to the full episode to learn how to create content that attracts better clients, builds trust, and supports long-term business growth.#TheProfitLifestyle #FitnessBusiness #GymOwners #MarketingStrategy #ContentCreation #FitnessEntrepreneur #BusinessGrowth #HealthAndWellnessBusiness #LeadGeneration #BrandMarketing

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.200 Episodes. Thousands of Downloads. Countless Conversations.When Shannon Miller started the Cleaning Business Life Podcast, the goal was simple: create a place where cleaning business owners could have honest conversations about entrepreneurship, leadership, growth, and the realities of running a service business.More than 200 episodes later, that mission remains the same.In this special milestone episode, Shannon and co-host Jamie Runco reflect on the journey that brought them here, the lessons that continue to show up, and the future of an industry that is changing faster than ever before.Together, they discuss:Why most podcasts never make it past the first few episodesThe discipline required to consistently show up and create contentWhy chaos is expensive and systems create freedomThe importance of boundaries in business and lifeHow stories often teach more effectively than informationThe evolution of the cleaning industry from million-dollar companies to multi-million-dollar operationsThe growing role of women in leadership, ownership, and wealth creationThe opportunities and challenges presented by AI and emerging technologyWhat they hope to see by Episode 1000They also share personal reflections on resilience, business growth, raising families while building companies, and why they believe the cleaning industry is creating opportunities that didn't exist for previous generations.Most importantly, this episode is a heartfelt thank you to the listeners who have supported the show throughout the years.The goal was never fame.The goal was never going viral.The goal was to document an industry that deserved a voice.The first 200 episodes were about documenting the industry.The next 800 are about helping shape where it goes.Thank you for listening, sharing, supporting, and growing alongside us.Connect with Shannon Miller:Maid-Broker.comKlean Freaks UniversityConnect with Jamie Runco:Above All Cleaning CompanyIf you've enjoyed the show, please leave a review and share this episode with another cleaning business owner. Your support helps us continue these conversations and reach more entrepreneurs in our industry. Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing

When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wrong.In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy.We get into:Why the average knowledge worker toggles between apps 1,200 times a day, and what that means for learning designThe quiz-first model, spaced repetition, and why "cheating" in micro learning is actually the whole pointAIDA — and why L&D routinely skips from Awareness straight to Action and then wonders why no one shows upThe internal marketing moves that drove 91% completion on genuinely dry commercial contentWhy a great campaign and a mediocre product will always kill each otherTom's take: marketing and sales skills are non-negotiable for modern L&D practitioners. Mark's take: someone in your C-suite needs to be on camera. My take: both of them are right, and most L&D teams are doing neither.A sharp, honest conversation about attention, engagement, and why the learning industry needs to stop navel-gazing and start competing for the eyeballs it's losing.

Getting likes, saves, and shares on your content feels good — but if it's not bringing clients through the door, it's worth asking why. In this episode, I'm breaking down the difference between content that performs well on social and content that actually converts. If you've been showing up consistently and still not seeing it translate into leads, this episode gives you a clearer picture of what might be missing and what to shift.What You'll Learn:Why content that gets the most engagement isn't always the content that brings in clientsWhat your ideal buyer is actually looking for when they come across your contentWhy your portfolio or before and afters alone aren't enough to get someone to book — and what to add to make them more effectiveHow to use case studies to give potential clients the context they need to feel safe enough to work with youWork With KLC The Studio: See services here

Jack Jostes is joined in Austin, Texas by Ramblin Jackson leadership team members Robert Felton and Erin Kaufold after attending an AI conference packed with practical ideas for marketing, operations, and client experience. Together, they unpack what landscape and snow business owners need to know about AI, SEO, long-form content, client data, and the importance of staying curious.In this episode, you'll hear how AI can help landscape companies improve FAQs, repurpose sales call insights, build better client profiles, and reduce repetitive administrative work. Jack, Robert, and Erin also talk about why human relationships still matter, how to start small with AI, and why “Grow Or Die” matters more than ever in a fast-changing business world.You'll Learn:Why long-form website content still matters for SEO and AI searchHow recorded sales calls can become better FAQ, social, and website contentWhy landscape companies should start small with AI instead of waiting for perfectionHow a “client brain” can help teams retain valuable customer knowledgeWhy people skills and in-person relationships still matter in the AI eraConnect With Ramblin Jackson Leadership Team:

This week on AI in Action, Maurie and Jim Beasley explore the rise of “AI slop” and why it may be quietly reshaping the internet, especially for children. From fake experts and AI-generated influencers to addictive scrolling content and scam-filled feeds, they discuss how algorithms reward synthetic media designed to capture attention instead of providing value.The conversation also looks at:How kids are being conditioned by AI-generated contentWhy skepticism is becoming a survival skillThe psychological impact of overstimulation and doom scrollingThe growing difficulty of separating real from fake onlineWhether tech companies are truly motivated to fix the problemThis episode is less about technology itself and more about what happens when attention becomes the product.

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Craig Chapple sit down with Ambrose Robinson, founder of Parable Studios and creator of Millennium Whisper, to talk about a very different future for AI in games.While much of the AI conversation is about scale, servers and bigger models, Ambrose is pushing in the other direction: smaller, smarter, actor-led and built to run on-device.As Ambrose puts it: If AI in games is going to create new experiences, it needs more than scraped data and generic outputs. It needs creative intent, ethical data capture and systems designed around the game itself.That is the thinking behind Millennium Whisper, the first on-device AI game released on Steam, a dating sim set in 1999 where characters generate emotional responses, remember interactions and share information across the game world.As Ambrose puts it, the problem with much of AI content today is that “there's no one on the other end.” This episode explores what happens when there is.Peggy, Craig and Ambrose dig into:Why AI-generated “slop” is damaging the conversation around genuinely creative AI in gamesHow Parable Studios uses actor-led data capture instead of scraping generic online contentWhy smaller, game-specific models can be more powerful than massive general-purpose systems • What on-device AI changes for cost, scale, latency and creative ownershipHow Millennium Whisper proves AI can unlock new kinds of narrative gameplay, not just automate productionWhy indies may be the first to show what AI-native games can really becomeThe big takeaway: AI should not replace creativity. It should open up game ideas that were too hard, too expensive or too strange to build before.If you care about where AI in games goes next, this is the conversation that cuts through the hype and gets to the heart of what actually matters.Chapters00:00 - Introduction to Ambrose Robinson and Parable Studios01:53 - How AI Can Help Indie Games Stand Out03:05 - The Importance of Human Creativity in AI06:18 - From Farm Life to AI Research11:03 - The Parable Engine and On-Device Models15:22 - Solving Scalability and Cost for Indies18:27 - Using Actors for Data and D&D Style Improv23:04 - Avoiding "AI Slop" through Specificity28:01 - Case Study: Millennium Whisper40:20 - Future Plans for Mobile and New GamesLet's Connect

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, keyword research, and conversion-focused content.Here's what to expect from this episode:Why most blogs don't get resultsWhat to focus on in your first 90 daysHow SEO keyword research guides your contentWhy every blog post needs a clear jobHow to turn blog traffic into email subscribers

In this episode we'll talk about:Why most people build for clarity of explanation instead of depth of impactThe difference between something that's easy to describe and something that's impossible to forgetWhy the most powerful work has always been felt before it was understoodHow chasing simplicity in messaging without depth behind it creates forgettable contentWhy the things that are hardest to explain are often the things that matter mostHow building from depth naturally creates the kind of work people can't walk away fromAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn't Knowing the Whole Path… It's Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

In this episode, Justin joins Wistia's Chris Savage to break down why 95% of B2B marketing efforts go into creation, while the actual marketing, getting people to see it, gets almost nothing. He explains why the Google-dependent era is over, why publish and pray is a dead strategy, and what it actually looks like to build a content engine that compounds over time.Justin walks through his 3C Content Framework and shows how a single piece of content, properly mapped and repurposed, can generate 361x the impressions of the original. He draws a sharp line between micro repurposing, turning a podcast clip into a clip, and macro repurposing, using ideas to change how an entire audience thinks about your category. The second one is where the real leverage lives.The conversation also gets into AI's role in the repurposing workflow, why content burnout is almost always a systems problem rather than a creativity problem, and why the marketers who survive the next decade will be the ones who stop filling calendars and start building flywheels.What You'll LearnWhy hitting publish is where most marketing hasn't even started yetThe 3C Content Framework and how to build a full content ecosystem from one ideaThe difference between micro and macro repurposing and why most teams only do oneHow to use social as a validation layer before investing in bigger contentWhy 80% of what your team creates could be cut without losing resultsHow AI fits into the repurposing workflow and what to never let it doThe distribution flywheel and how to lock in channels and let topics flow through themHow to beat content burnout before it beats you***WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Money Buys Happiness, we sit down with Maxx Brunetta (FX87MAXXI) — the viral car creator who turned one risky moment into a full-time content empire.From getting bullied as a kid… to buying his dream BMW at 19… to going viral overnight from a dashcam video — this is the REAL story behind how he built his brand.Maxx breaks down:How a single police stop changed his life foreverWhy he intentionally kept getting pulled over

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

PAID TO BE A CYCLE BREAKER - Get Your Ticket Here https://www.skool.com/breadwinner-energy-club-7485 The coaching industry is a multi-billion dollar machine and it was not built for you.The frameworks are white. The pricing psychology is white. The launch models are white. And the “manifesting”? Stripped from traditions that white women repackaged and sold back to you without credit, context, or medicine.In this episode of the Breadwinner Energy® Podcast, I'm breaking down what it actually looks like to decolonize your business not as a concept, but as a daily practice. I'm naming the five colonial systems that have been passed down through your family line and showing up in your business right now: silence and obedience, hustle culture, disconnection from intuition, over-giving, and limited access to wealth and power.Then I'm giving you five things you can decolonize in your business today your offer structure, your pricing, your sales process, your content, and your definition of success.If you're a woman of color building a healing based business and something has always felt off about the strategies you've been taught — it's because they were never made for someone like you. This episode is your permission slip to burn the map and build the road.This episode covers:What decolonization actually means (and what it doesn't)The 5 colonial systems still running your life and businessHow patriarchal and colonial frameworks show up in pricing, offers, sales, and contentWhy hustle culture is a colonial inheritance, not a work ethicHow to stop over-delivering, over-explaining, and doing emotional labor for clientsWhy reclaimed wealth is more than money — it's time, health, peace, and legacyHow to build from YOUR roots instead of someone else's template1. Silence and ObedienceColonial systems rewarded women especially women of color for being quiet, compliant, and self-sacrificing. In business, this shows up as diluting your messaging, softening your truth, and making yourself palatable for audiences that were never yours to serve.2. Hustle CultureHustle, struggle, and sacrifice have been glorified for generations. it's a colonial inheritance. Decolonizing your business means allowing yourself to rest, to build wealth in a way that feels good, and to stop treating burnout as proof that you're doing it right.3. Disconnection from Intuition and Cultural RootsSystems like organized religion and Western education were designed to make women distrust their own inner knowing. Your intuition, your cultural wisdom, your ancestral practices — these are not “woo.” They are your competitive advantage and the foundation of your medicine.4. Over-GivingIf you're over-delivering, over-explaining, and doing emotional labor for your clients — that's not leadership. That's codependency. Decolonizing your business means teaching your clients to be empowered, not dependent. It means charging for your energy, not just your time.5. Limited Access to Wealth and PowerWomen of color have been historically excluded from wealth, ownership, and leadership. Decolonizing your business means rewriting your relationship with money, power, and leadership — and building wealth from a place of truth rather than trauma.Then I give you 5 things to decolonize right now: your offer structure, your pricing model, your sales process, your content strategy, and your definition of success.

In this episode of Business School for the Rehab Practitioner, Justin gives you a behind the scenes look at the Rehab Chiro Mastermind Live event coming up in May in Bridgewater, New Jersey. He takes us through why this event will be more intimate, practical and more directly useful for practitioners. Justin also covers AI,  one of the biggest themes in business in 2026. He takes us through how it affected his practice, and how you can intelligently apply it to your business. If you're looking for more help our next live event is around the corner in New Jersey. Click HERE to learn more.In this episode, you'll hear about:Why live events still matter in a world where so many practitioners  feel isolatedHow to use AI in your practice without creating generic contentWhy first-time attendees will now get their own separate custom workshop day at the live event. Your Host: Justin Rabinowitz Founder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team.To get your first month free with Jane.app, use my code Rehabchiro1moClick here to book your demo

There's a belief that creeps in for almost every business owner on a winning streak: the moment you go quiet, it's all over. The momentum dies. You're starting from scratch. In this episode, I'm dismantling that myth completely. You've done will always outlast the frequency at which you did it.Key topics covered:Why good work stays with people long after they stop seeing youThe "muscle memory" principle applied to your business and contentWhy consistency is overrated and a body of work is everythingHow to stop hiding your best stuff behind a paywallThe difference between posting to stay visible vs. creating genuine assetsWhat it actually means to build a business that holds you when life happensWhy people will always remember the lineage of good work — and come back ready to buyTimestamps:0:00:00 - Intro: The winning streak panic spiral 0:01:19 - Good work stays with people — even when you go dark 0:01:43 - The muscle memory principle for business 0:02:00 - The song/book test: proving your work has longevity 0:05:00 - Your best wins have come from being absent 0:06:38 - Stop hiding your best work behind a paywall 0:07:28 - Posting to stay visible vs. building real assets 0:08:01 - People always remember the lineage of good work 0:09:12 - Does your business hold you when life happens?

Episode Description: How should Australian marketers adapt their approach to influencers and content creators as algorithmic changes, platform shifts and changing audience expectations reshape the landscape?Host James Lawrence sits down with Trish McGee, Group Account Director at Impact Agency, to unpack the findings of Impact's 2026 Influencer Pulse Check, Australian research that goes straight to the source, surveying local content creators from micro to mega. From platform preferences and AI concerns to what good measurement looks like, this is a valuable listen for any marketer working in or considering the influencer space.Key Takeaways:Why authenticity and long-term partnerships remain the foundation of effective influencer marketingHow creators are using AI, and why they're cautious about brands that rely on it too heavilyWhich platforms creators prefer for paid collaborations versus organic contentWhy giving creators genuine creative control leads to better outcomes, and why it's harder than it soundsHow measurement is evolving beyond reach, with saves, shares and quality comments becoming stronger indicators of successWhy white-listing is still meeting resistance from creatorsWhere Australia sits in the global influencer landscape, and why there's still significant room to growRead: The 2026 Influencer Pulse Check ReportGuest:Trish McGee is Group Account Director at Impact Agency, a full-service communications agency headquartered in Sydney. Trish leads client strategy and partnerships while overseeing Impact's Victorian presence. She was a key driver behind the 2026 Influencer Pulse Check, which surveys Australian content creators across all tiers on how they're navigating AI, changing algorithms, brand partnerships and the road ahead.You can follow Trish on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Episode Summary:You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences are more discerning than they used to be, and the way people decide to invest has shifted.So if you've been wondering how your content fits into all of that, this episode is a good place to start. I walk through four types of content that I've seen build real audience trust — across my own business, my client roster, and my years in corporate marketing at brands like Gap and Banana Republic.What You'll Learn:Why case studies are not the same as testimonials — and why you need bothHow to shift from personal storytelling to brand storytelling (and why it matters for scaling)What it actually means to "lead with your values" in your contentWhy being one-platform centric is quietly stalling your growthMentioned in This Episode:KLC The Studio's Case Studies Package — mini case studies for Instagram, email, and your website → www.klcthestudio.com/servicesDone-for-you content + video production services → klcthestudio.comMulti-platform content management (we manage it so you don't have to)Work With KLC The Studio: Ready to let your content do the heavy lifting? Head to klcthestudio.com to explore how we can build and manage your marketing — so the business keeps moving even when you're offline.

Most clinic marketing isn't failing because of effort—it's failing because it's irrelevant.In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don't work anymore—and what actually does.They explore:Why “when everyone is shouting, it's just noise”The critical difference between storytelling and self-promotionA practical 90-day system to test and improve contentWhy “safe” marketing is actually the riskiest moveHow to think like a media company inside a healthcare businessWhere AI fits into your workflow—and where it can hurt youKey takeaway: Connection beats perfection. Relevance beats volume.If you're a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas.9️⃣ Guest CalloutsAndrea → Writing and speaking on AI in healthcareFocus areas:Responsible AI use in healthcareMessaging and positioningUsing AI as a strategic tool (not a shortcut) 

There are more channels available to coaches today than ever before. Instagram, Facebook, TikTok, LinkedIn, YouTube, podcasts, email, stages, books, events. The list keeps going. And that's exactly the problem.This is Step 4 in our 7-part series on moving your coaching business from one-to-one to one-to-many. If you haven't listened to Steps 1 through 3 covering payoff, math, and audience, go back and start there. The channel decision only makes sense once those pieces are in place.In this episode, Adam and Jess break down what a channel actually is, why picking too many kills your momentum, and how to identify the one or two channels that actually align with who you are and where your avatar already lives.What You'll LearnWhat a channel is and why your coaching business needs one before it needs contentWhy coaches who try to show up everywhere end up getting results nowhereThe "where does the bear live?" framework for identifying which channel your avatar actually usesWhy the engagement you're getting on personal posts is not the same as the engagement you need for your businessThe difference between social media as a social tool vs. a business growth toolWhy one or two channels done consistently beats five channels done sporadically every single timeHow Adam and Jess each built six and seven figure businesses using completely different channelsWhat commitment actually means when the mood to post has completely left the buildingWhy the coaches you're comparing yourself to have full media teams behind them and you don't need one yetWhat comes next in Step 5: connecting with the audience you're buildingTimestamps00:00 What channels are and why this conversation matters00:47 How to define a channel in the context of your coaching business01:40 Where we are in the 7-part series02:02 Every channel that exists and why listing them all is already overwhelming02:47 Why you don't have to do them all and why the coaches you admire have teams doing it for them04:46 The bear hunting framework: who is your bear and where does it live?06:33 Why loving a channel and your avatar living there are two different things08:57 One channel to start, maybe two, never more right now10:59 Be intentional and systematic before adding anything new12:05 What actually happens when you post educational content and get five likes14:13 Consistency is time on task over time, not a one-week experiment15:57 What commitment really means when results are slow17:27 Why posting three to five times a day is not the message19:22 Smaller and simpler is the strategy right now, not a limitation22:01 Rory Vaden's content diamond is great but not where you start24:06 Everything ILC does is duplicatable and that's the whole point24:38 Preview of Step 5: connecting through your channelQuotes From This Episode"A channel is any mechanism you're pulling to connect with other people. You're going to pick the way that works best with who you are, where you like to show up, and most strategically where your avatar lives." - Jess"Where does the bear live? You have to understand where this avatar is already engaging. Because if you love Instagram but your bear lives on Facebook, you've got a problem." - Adam"The message is not do it all. Don't suddenly become a content machine because that will burn you out and you won't be able to deliver to the group at a high level." - Jess"Commitment is doing the thing you said you were going to do long after the original mood you set it in had left you." - Adam"You just have to figure out what you're coaching, who you're coaching, how they like to consume information, and then build a mechanism that helps you meet them where they are." - Jess"This is not a content podcast. This is a channel podcast. Choosing the channel so you can connect with the avatars you intend to connect with. Very simple." - AdamResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge: ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1, 2, or 3? Go back and listen to the payoff, math, and audience episodes first before this one

Resilience isn't something you build in the moment—it's something you build long before you need it.In this episode, I'm joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to talk about what happened when her business was suddenly put to the ultimate test.But this isn't just a conversation about leadership; it's about story.Wendy shares how she took a deeply personal and emotional experience and turned it into a powerful talk that resonates with audiences.We unpack how to know when you're ready to share a story, how much detail to include, and why the specifics—not just the summary—are what create real connection.We also talk about the internal shifts required to step into your voice: trusting that your story matters, allowing yourself to be seen, and delivering your message in a way that truly moves people.If you've been holding back from sharing a personal story—or wondering how to turn your experiences into thought leadership—this episode will show you what's possible.Wendy and I talk about:How to know when you're ready to share a personal story on stage or in your contentWhy the details of your story—not just the headline—are what create connection and impactHow to turn a real-life experience into a compelling, structured talkWhat it takes emotionally to share vulnerable stories with an audienceHow storytelling transforms your message from information into true thought leadershipLinks:Show notes at https://www.speakingyourbrand.com/466/ Wendy's company's website: https://alluvionic.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Speaking Your Brand = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxWendy Romeu (guest) = https://www.linkedin.com/in/wendyromeu/ Related Podcast Episodes:Episode 464: Why Your Story Matters - Even When You Don't Feel Ready with Tiffany HawkEpisode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you're not sure where to start or your efforts haven't produced the results you want, I'm hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn't because they pitch harder — it's because they're positioned as bookable.In this 3-hour interactive workshop live on Zoom, I'll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into your biggest blogging questions—from how many blog posts you really need to how blogging drives leads, email subscribers, and sales. I'm sharing my honest advice on blog strategy, SEO, content repurposing, evergreen traffic, and building a business blog that supports your offers.Here's what to expect from this episode:How many blog posts you need to see resultsWhether blogging works without posting weeklyHow to repurpose your podcast into blog contentWhy blog traffic may not be convertingThe difference between business blogs and influencer blogs⁠

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.That's how marketing works: you're not introducing yourself once and hoping for the best. You're showing up again and again, so that when your client's _"I need a photographer!"_ moment finally hits, yours is the name that comes to mind.But here's the catch: even when someone is ready to pull off at the next exit and book, their brain starts throwing up speed bumps: questions about pricing, worries about their messy house, uncertainty about how the whole process works.In this episode, Annemie and Dayna break down how to use your email and social media marketing to sand down those speed bumps before someone even _thinks_ about booking, making the decision to hire you feel easy, obvious, and overdue.In this episode, we cover:The rule of seven, and why the repetition in your marketing isn't annoying, it's necessaryFour of the most common client hesitations and how to address each oneHow to turn your FAQs and prep guide into a steady stream of evergreen contentWhy a clear, specific call to action matters more than you think (and what "vague booking" is costing you)By the end, you'll have a whole new way to think about your social and email content... less like a relentless content treadmill, more like a helpful guide walking your ideal clients right to your door.Sign up for The Darkroom, our free companion app to the podcast: thiscantbethathard.com/darkroomResources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

What if your company already has dozens of thought leaders—you just haven't unlocked them yet?In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura's team built a program that taps into engineers, product experts, customer success leaders, and others across the company.The result: a steady stream of authentic thought leadership powered by real conversations—not complicated production. A 15-minute interview can generate multiple pieces of content, from LinkedIn posts to blogs to short-form videos. And the best part? The experts only need to show up and talk.  If you're looking for a practical way to scale content without burning out your marketing team—or your subject matter experts—this episode outlines a model that works.What you'll learn in this episode:Why relying on one or two visible thought leaders creates long-term riskHow to identify hidden experts across your organizationA simple framework for running 15-minute SME interviews that generate multiple assetsHow one short interview can turn into 5–10 pieces of marketing contentWhy authentic, lightly produced video often outperforms polished contentHow short-form clips are driving the most engagement across platformsHow employee amplification on LinkedIn expands reach without requiring everyone to create original contentPractical ways to launch a thought leadership program without overwhelming your teamAbout Laura PursleyLaura Pursley is the Senior Marketing Director at US Signal, where she leads marketing strategy focused on turning complex technology solutions into clear, valuable content for customers.With more than 20 years of experience in marketing—primarily across IT, healthcare technology, and cybersecurity—Laura specializes in translating technical expertise into stories and insights that help audiences understand and solve real problems.At US Signal, she developed a scalable thought leadership program that captures expertise from across the organization and turns it into a steady stream of content, helping the company expand its reach while showcasing the people behind its solutions.Connect with Laura:LinkedInUS SignalText us what you think about this episode!

Kim Costa explains why 82% of homeowners regret their purchase — and how aligning your home with your identity changes everything.In this episode of RealDealChat, Kim Costa — author of Live in Your Wheelhouse and host on The American Dream TV — breaks down the psychology behind real estate decisions.Kim introduces her framework built around:The Four M's (Myself, Mastery, Mission, Mates)The Wheel of Life across 8 key areasWhy most buyers move without clarityThe statistic that 82% of homeowners report regretHow real estate agents can shorten buying cyclesHow AI tools like Claude and ChatGPT help scale contentWhy slowing down leads to better long-term decisionsWe also explore Kim's personal journey — from 27 years in accounting to design, authorship, and building a life aligned with her creativity.If you've ever felt misaligned in your home, career, or investment strategy, this episode will challenge how you think about real estate decisions.

Each time I get on a sales call with someone who found me through my podcast, the conversation always goes the same way. They tell me they knew just from listening to my podcast that they want to work with me. Sometimes they even quote specific things I've said in episodes. What I love most is that they are already confident in their decision to hire me to support them. That's the power of podcasting for your business. In this episode, I'm breaking down the three things you need to do in your podcast content to make sales calls an easy yes when converting your podcast listeners into clients. In this episode, I'm giving you all the tea on:How your podcast can make sales calls an easy yesThe importance of incorporating your values and beliefs into your podcast contentWhy you need to align your podcast content with the customer journeyResources Mentioned in Today's Episode:Evergreen Marketing AcceleratorRelated Episodes and Blog Posts:Episode 230: The Step by Step Approach I Use to Help Clients Create a Podcast Sales Funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder:

Can social media realistically generate revenue for physical therapists?In this episode, Jimmy talks with Tony Maritato about:Growing from 2,000 to 60,000+ followers in one yearTurning patient education into monetized contentWhy reposting “old” videos worksHow one Facebook post generated $107 repeatedlyWhy engagement (not followers) is the real metricThe shift back toward in-person, analog attentionTony explains how he captures patient interactions during treatment (with consent), posts directly from his phone, and uses AI tools to analyze performance — without hiring staff or building a production studio.If you're a clinic owner, this matters because:$2,000/month offsets overheadOrganic reach builds trust before a patient callsYou're already creating content — you're just not recording itKey TakeawaysYour daily clinical work is valuable contentReposting strong content is not penalizedEngagement beats follower countSimplicity scalesAttention must be earned

How do you grow a podcast in 2026 when you have no team, no momentum, and no audience?If I had to start from zero today, I would not try to do more. I would not try to be everywhere. And I definitely would not chase algorithms.In this episode of As It Relates to Podcasting, I walk you through exactly how to grow a podcast in 2026 from scratch and what I would do differently if I were rebuilding everything from the ground up.This is not about hacks. It is not about volume. It is not about posting more.It is about clarity, sustainability, and making your podcast easy to find, easy to follow, and easy to stick with.You will learn how to choose the right primary platform, simplify your production stack, define your audience with precision, structure episodes around one clear promise, batch for consistency, create repeatable formats, and use real listener data to guide smarter decisions.If your podcast feels scattered, fragile, or harder than it should be, this episode will help you rebuild it with intention.Because the podcasts that grow in 2026 will not be the loudest. They will be the clearest.Inside this episode:How to grow a podcast in 2026 without a teamWhy simplifying is the fastest growth strategyChoosing one primary discovery engine, YouTube vs Apple and SpotifyWhy mastering one platform beats being invisible on fiveHow to define exactly who your podcast is forWhy creating a “not for” statement sharpens your messageStructuring each episode around one clear promiseThe “one episode, one job” ruleBuilding habits before ambitionHow batching protects your publishing consistencyChoosing a release cadence you can maintain for 12 weeksSimplifying your mic, camera, and editing toolsCreating a streamlined production checklistRepeatable formats that reduce decision fatigueHow to read listener retention dataIdentifying which episodes people finish in fullUsing comments, DMs, and search terms to shape future contentWhy clarity, repeatability, and retention drive sustainable podcast growthResources:Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault-membership Learn about:00:00 If I had to start over in 2026

On this episode, we catch up with Julia Castro (@fuertejulia), the versatile Spanish waterwoman from Fuerteventura, during her time repping Foil Drive at BOOT Düsseldorf 2026. Fresh from the massive indoor pool demos in "the surf hole" at the world's leading water sports trade show, Julia shares the electric vibe of the event, her journey into foil assist tech, and candid thoughts on the evolving state of professional watersports.Episode Highlights:Life inside BOOT Düsseldorf: 5 days deep in the massive yachting halls, repping Foil Drive in the dedicated surf/foil area with a huge indoor pool setup—constant crowds, endless questions, and non-stop demos showing why foil assist is exploding in popularityHow Julia discovered Foil Drive by chance at her local spot, went from skeptic ("this cannot be true, this is sorcery") to instant addict after binge-watching videos, and now handles marketing, content, and pro team duties for Foil Drive Europe after nearly two yearsThe groundbreaking side of Foil Drive: first brand to make a truly universal mast-mount motor, plus their pioneering collaborative spirit—openly partnering with Slingshot, Armstrong, F-One, Axis, and more to grow the whole foil ecosystem instead of gatekeepingOvercoming major personal hurdles: shoulder destruction, a cancer scare right after recovery, COVID lockdowns in strict Spain, sponsor cuts, and shifting from full-time competition to event filming/social media work (now 60-70% of her income) while staying positive and healthyThe tough realities of modern watersports sponsorship: the shift from skill-based deals to needing massive social media fame, pressure on guys to go ultra-extreme (with scary injuries), and the unfortunate bikini-heavy expectations for women—Julia fights for real choice, authenticity, and legacy beyond "only fans" style contentWhy brands hold huge responsibility: pushing real people as role models instead of curated illusions that harm mental health (especially kids idolizing non-real personas), prioritizing quality/value over raw views, and supporting diverse paths for women in the sportFoil Drive fun and future: addictive for water lovers, game-changing for wave sessions (catching 30-50 waves vs. friends' 5), altered dynamics (more rear-foot weight), potential SFT foil-assist/wave divisions, and her dream to compete again—plus a cheeky plan to "borrow" a battery for a van road trip back to Fuerteventura with snowboarding and foil stopsGrowing up in paradise: Fuerteventura childhood on the beach, late start to kiting/watersports (tourist-priced), realizing after world travel that home really is one of the best spots, now packed with visitorsIf you're into foil assist tech like Foil Drive, the intersection of e-foiling/wave foiling/pump foiling, honest talks on gender dynamics and mental health in action sports, athlete resilience stories, or just pure stoke from someone living the waterwoman life—this episode delivers real talk, inspiration, and plenty of foil obsession!Catch the full conversation and follow Julia Castro on Instagram @fuertejulia for her road trip adventures, Foil Drive sessions, event coverage, and more. Big thanks to Foil Drive for the ongoing innovation, and stay tuned for more from the growing foil world in 2026. Listen now!

In a world flooded with content and powered by AI, storytelling is becoming the ultimate differentiator. As automation increases, the ability to tell authentic, emotional, and meaningful stories will set creators, brands, and leaders apart.In this video, we explore why storytelling matters more than ever, how it cuts through the noise of AI-generated content, and how you can use storytelling to build trust, grow influence, and stand out in a crowded digital space.If you want to win in content creation, marketing, business, or personal branding, mastering storytelling is no longer optional—it's essential.Topics covered:Storytelling vs AI in content creationHow to stand out in oversaturated contentWhy human stories beat automation#Storytelling #AIContent #ContentMarketing #PersonalBranding #DigitalMarketing #Creators #MarketingWithRussWatch Marketing with Russ...aka #RussSelfie, episode 590Featuring Terry SeitzWatch Here: YouTube:    • Marketing with Russ...aka #RussSelfie, Epi...  Connect with Terry:LinkedIn: linkedin.com/in/terry-seitz-57aa654Website: https://www.nuancecollective.net/Email: terry@thenuancecollective.netConnect with Russ:Website: https://www.russhedge.com

What if one simple question could change how you communicate in your marriage?In Episode 105 of High Performance Parenting, Greg and Jacquie Francis break down how asking “Does this bring connection or disconnection?” can instantly reshape conversations, arguments, and daily interactions.They share:Why anxiety and “walking on eggshells” damage marriagesHow tone matters as much as contentWhy couples interpret conflict differently — and why that's okayHow asking better questions leads to better answersWhat actually creates disconnection (raised voices, feeling unseen, not being heard)How grace, humor, and understanding build long-term connectionThis episode gives couples practical language and awareness to reduce stress, increase peace, and strengthen their marriage — which directly impacts parenting, finances, and family culture.(00:00) Connection vs Disconnection Explained(01:43) Why Anxiety Shows Up in Marriage(04:12) Asking Better Questions for Better Connection(05:44) How Tone Creates Disconnection(07:10) Feeling Heard vs Feeling Dismissed(10:21) Misunderstanding Differences in Communication(12:18) What Actually Creates Disconnection(14:43) Choosing Grace Over Annoyance(16:36) Humor, Acceptance & Long-Term Connection(17:07) Final Encouragement & Closing

Not all content is created equal and if you're spending hours creating educational content wondering why it's not translating to sales, this episode will explain exactly why.This is for the woman who's posting consistently, getting good engagement, people are telling her how helpful she is but her bank account doesn't reflect all that effort. Who's starting to wonder if she's doing something fundamentally wrong with her content strategy.In this episode:The crucial difference between educational content and conversion contentWhy educational content alone will never make you consistent moneyThe 5 awareness stages (and how to create content for each one)How to audit your current content strategyWhat ratio of educational to conversion content you actually needReal examples of how to transform educational posts into conversion postsContent strategy is a major component of Women That Sell. If you want the full framework with examples and practice, enrolment opens soon. DM me "content" on Instagram @womenthatsell.

Most clinics say they need "more marketing."But what they actually need is a plan that works.Andrea Cheney is a healthcare strategist who's spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn't work in healthcare marketing—and what actually moves the needle.???? Key Moments:The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even sendAndrea also shares:How to audit your clinic's brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn't) think about AI in 2026???? Mic Drop Moment: "Don't send an email just to send an email."

In this gentle, honest, deeply encouraging conversation, Anna talks with Ilona Glastonbury, Instagram strategist, chronic illness survivor, and founder of the Quiet Creatives Academy — a space for sensitive and introverted creatives who want to grow on Instagram without burning out or becoming someone they're not.Ilona's journey from potter to disabled creative to Instagram coach is rooted in lived experience: learning how to find visibility that honors her health, her energy, and her nervous system. Now she helps other Quiet Creatives do the same — creating simple, sustainable strategies for showing up online with integrity and ease.In this episode, we explore:What a “Quiet Creative” actually isThe unique challenges Quiet Creatives face on Instagram (and why typical marketing advice doesn't work for them)Ilona's personal experience with fear of visibility — and the practices that help her move through itWhy authenticity performs better than performative contentWhy quiet voices are needed more than ever in online spacesHow Ilona helps clients grow their reach and sell their work without betraying who they areWhat lights her up most when supporting her clients and groupsHow to build a relationship with Instagram that's sustainable for sensitive, introverted, or chronically ill creativesThis episode is like a cup of tea and a permission slip — especially if you've ever wondered whether you can grow online without losing yourself. Connect with IlonaInstagram: @quietcreativesacademy / @ottimadeFree resources for Anna's audience: https://www.thequietcreativesacademy.com/annah Connect with AnnaSeen & SafeA supportive, intimate group for sensitive creatives, practitioners, and entrepreneurs who want to reconnect with themselves, work with fear instead of against it, and return to flow again and again.Enrollment open now through January 26

Everyone thinks AI is the shortcut to better content.More posts.Better hooks.Faster growth.But if AI actually worked the way people think it does… everyone would be winning.In this episode of the Elite Coaching Cast, we're joined by Jelani Abdus-Salaam (@jelanifuel) founder of @bestofaidaily and @scriptkitai — to break down the real relationship between AI, content creation, and execution.Jelani works at the intersection of AI, media, and systems, helping creators and businesses understand how to use AI tools without losing their voice, discipline, or edge. And in this conversation, we cut straight through the hype.AI doesn't replace reps.AI doesn't replace discipline.AI doesn't replace clarity, voice, or execution.What it does do is expose the gaps.If you don't know how to show up consistently… AI won't fix that.If you don't know how to communicate clearly… AI won't fix that.If you're avoiding the work… AI just makes that more obvious.This episode isn't about chasing trends or “prompt hacks.”It's about using AI the right way — as a multiplier, not a crutch.

Marketing an optometry practice is evolving faster than ever—and the strategies that worked even a year ago may no longer be enough.In this episode of The 20/20 Podcast, Dr. Harbir Sian welcomes back digital marketing expert Tyler Kemp for a timely conversation on what practice owners need to understand about marketing heading into 2026.They break down how Google's AI-driven search updates have reshaped SEO, why awareness marketing is still massively undervalued in eye care, how AI tools like ChatGPT are changing patient search behavior, and why blending digital with traditional marketing may be one of the biggest growth opportunities for independent practices.If you're feeling overwhelmed by algorithms, AI, and where to spend your marketing dollars, this episode brings clarity and practical direction. What You'll Learn in This EpisodeHow Google's AI updates are rewarding quality, hyper-local contentWhy patients search differently on AI tools versus GoogleThe growing influence of Google reviews on both patients and AI-generated summariesWhy awareness marketing matters more than “book now” ads aloneHow patient attrition impacts growth—and why retention isn't enoughWhy direct mail is making a surprising comeback when paired with digital adsHow independent practices can compete without massive marketing budgets Key TakeawaysAI hasn't replaced Google—it's made good Google content more importantPatients choose practices they recognize and trustMost potential patients are in the awareness stage, not ready to bookGoogle reviews now influence both visibility and credibilitySustainable growth requires balancing retention, awareness, and conversion Memorable Quotes“People choose who they trust—and they trust who they know.”“If patients have never heard of you, they're not choosing you.”“Awareness is the most underutilized part of the marketing funnel in eye care.” About the GuestTyler Kemp is a seasoned digital marketer with over 10 years of experience, specializing in marketing for the eye care industry. Based in Calgary, he has spent the past six years with Marketing4ECPs, helping optometry practices across North America build patient-centred strategies that drive real results. He also shares marketing insights on Instagram at @TyTalksMarketing and co-hosts 4 The Record, a podcast powered by Marketing4ECPs. Call to ActionIf this episode helped you rethink your marketing strategy, share it with a colleague, post it on social media, and leave a review to help more optometrists find the show.

I'm going into 2026 with the goal to scale my business. And that means I'm creating a lot of content.Not just to create more content, but because I know, from years of data and experience, that when my content is done well, it actually moves the needle in my business.For most people who end up working with me, their journey starts on Instagram and then leads to my podcast. That tells me everything I need to know about how important content is. The problem is that creating more content can feel overwhelming fast, especially when you're already wearing all the hats.In this episode, I'm walking you through how to repurpose content as a photographer so your content can go further in 2026 without burning you out.We're talking:What content repurposing actually looks like for photographersHow to create one primary piece of content and break it into more pieces of contentWhy long-form content is the foundation of a strong content strategyThe biggest mistakes I see photographers make with micro contentHow often you should really be posting and emailingIf content has ever felt like a hamster wheel, or you've found yourself staring at Instagram wondering what to post, this episode will give you a much clearer, more sustainable way to approach it.

The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smartest operators adapted when zero-click search, AI integration, and algorithm chaos threatened to upend everything we thought we knew about performance marketing.Talking Points Include:The shocking numbers that prove affiliate marketing dominates digital marketing with £19 billion in UK basket revenue, $113 billion in US e-commerce sales, and ROI figures that make other channels look obsoleteWhy 60% of searches now end without clicks and what the smartest publishers did differently when AI Overviews decimated traffic by up to 89%The three business lessons that changed how Lee-Ann runs Affiverse including why saying no to clients actually increased demand and how community building became the antidote to algorithm dependency.Listen to Find Out More About:Why independent bloggers overtook major media outlets in content affiliate spend for the first time, and what this shift reveals about authentic voices versus corporate content farmsThe exact community building strategies that made some programs resilient when algorithm changes devastated others, and why owning your audience relationships transcends platform dependencyHow Affiverse reached nearly a million podcast downloads, trained over 3,000 practitioners globally, and launched the ELEVATE Summit and RAV Awards while doubling agency clientsThe innovation that genuinely worked this year, from community-led programs building true partnerships to video-first publishers seeing engagement rates that dwarfed traditional contentWhy data privacy will define winners and losers, and what first-party data strategies look like for brands that excel at collection and leverageThe specific metrics proving affiliate marketing delivers ROI other channels can't match, with sector-by-sector breakdowns showing 11:1 to 21:1 returnsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[10:30] The UK and US industry numbers that prove affiliate marketing delivers ROI other channels can't match, with specific sector breakdowns[35:45] The three business lessons that changed how Lee-Ann approaches agency work, event planning, and community building[56:00] What's coming in 2026 and 2027, including specialized roles, attribution evolution, and data privacy defining winners[1:02:15] Affiverse milestones across media, agency, and community impact, plus what's launching in 2026Call to ActionThis episode captures the year that separated operators who adapt from those who wait for best practices to emerge. If these insights sparked ideas for how you'll approach affiliate marketing differently in 2026, subscribe to the Affiliate Marketing Podcast so you never miss the strategic frameworks that help you stay ahead. Join us at the ELEVATE Summit in July 2026 in London, where the industry comes together not just to learn, but to actually move forward. Early bird tickets launch in January.Send me a text with your questions

In the Season 2 finale, we're joined by Marc Matthews of the Inside The Mix podcast and synthmusicmastering.com to unpack how he built a music production and mixing show into the top 10% of podcasts. We talk weekly consistency, planning a year ahead, batching episodes, using polls and listener questions to guide content, why he's shifting away from full video, and how AI helps with the admin so he can stay creative. Plus: smarter CTAs, where growth really comes from, and the mindset it takes to keep showing up.What you'll learn in this episode:Why weekly cadence created a noticeable uptick in growthHow Marc sets goals using downloads in the first 7 daysPlanning ahead: batching episodes and building a buffer (“3 in the bank”)Using polls, audience surveys, and listener questions to shape contentWhy “less is more” with calls-to-action (avoid CTA overload)What's worth it (and not worth it) about video podcastingMonetizing without sponsors: using the podcast to drive services + discovery callsGrowth without ad spend: the power of guesting on other podcastsUsing AI for “remedial admin” (descriptions, SEO, templates) while keeping music human

Behind The Chosen: Faith, Film, and the Fight for CultureJoin host John Coleman on the set of The Chosen in Midlothian, Texas, for an unprecedented conversation with producers Chris Juen and Chad Gundersen of Out of Order Studios. From the Sanhedrin throne room itself, Chris and Chad share the untold story of how a crowdfunded Jesus project became a global phenomenon reaching 520 million people—and what it means for faith-driven investors seeking to impact culture through entertainment.Key Investment & Industry Topics:Why entertainment investment requires a platform approach, not one-off project betsHow The Chosen scaled from $0 budget for episode 5 to a multi-season global franchiseThe three investment pillars for cultural impact: spark the next generation, build infrastructure, create contentWhy investors should think like oil drillers: invest in a slate of 10 films, not just oneThe unpredictable nature of entertainment returns and how to approach risk wiselyBuilding production companies that operate between $1M-$150M budgets with studio-level qualityPowerful Quotes:"I'm tired of crappy Christian content. God doesn't want your crap. He calls us to be excellent." - Chad Gundersen"Christians yielded culture, then got mad when culture went bad. Fine, it's risky, but is it worth the risk?" - Chris Juen"Platforms, not projects. How do you get around the most excellent people in the industry who have a slate of content and invest in that diversified platform?" - John ColemanAbout the Guests:Chris Juen and Chad Gundersen are the co-founders of Out of Order Studios and executive producers of The Chosen, the largest crowdfunded media project in history. Chris brings 20 years of studio experience from major productions including Contact, Spider-Man, and Polar Express, while Chad contributed 20 years of independent filmmaking expertise. Together, they've pioneered a hybrid production model that delivers studio-quality content at independent budgets—proving that faith-driven content can compete at the highest levels of entertainment while maintaining both artistic excellence and fiscal responsibility.Their production philosophy centers on creating environments where cast and crew are valued, where believers and non-believers alike can experience the gospel through excellent storytelling, and where investors can participate in cultural transformation through strategic, well-managed capital deployment.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

What is the secret to making cohesive illustrations? Also known as unity and harmony, this is the elusive quality that makes your illustration feel "whole". In this episode, I look at why that sense of unity is harder to achieve in digital work, and how thinking in terms of physical media and physical reproduction methods can bring your images together. I introduce what I call The Five Stars of Cohesiveness—Purpose, Drawing Style, Medium, Reproduction Method, and Application—and show how, when these align, your work gains that solid, self-contained presence we all chase. Using Ben Shahn's The Shape of Content as a case study (read on for visual examples), I unpack how medium and black-only printing worked hand-in-hand to create unusually cohesive results—and how we can borrow that logic in our digital workflows. If you've struggled to make your digital illustrations feel unified—and want a concrete framework to diagnose why—this episode is for you.IN THIS EPISODE“Truth to materials” — keyword materialsThe Five Stars of CohesivenessHow physical constraints shape shape your style—and why limitless tools can derail itCase study: Ben Shahn's expressive linework printed black-only in The Shape of ContentWhy your chosen medium is the central star, influencing both idea and outcomeIllustrating for print (even when your art never gets printed)Try This: would your piece hold up in black-only? as a 2–3 colour Riso print?Classes and resource recommendationsSHOW LINKSBen Shahn — The Shape of Content (book) — https://www.hup.harvard.edu/books/9780674302426“Illustration” (definition/context) — general reference — https://en.wikipedia.org/wiki/IllustrationMy Skillshare: Illustrating for Letterpress (technical limits → clearer decisions) — https://www.tomfroese.com/teaching/impress-meSlo-Fi Illustrations (analogue paradigms in a digital flow) — https://www.tomfroese.com/teaching/slofiillustrationsDi Ujdi — Introduction to Risograph Printing (layered colour thinking) — https://skl.sh/47BXNm5HOW TO SUPPORT / LISTEN If you'd like to support this podcast and hear the full version of monologue episodes like this one:Join on Patreon for as low as $3/monthBecome a paid subscriber on Spotify ($2.99/month)I also post monologues as full articles on Medium.FIND ME ELSEWHEREMy New Book! Drawing is Important! — tomfroese.com/links — look for the green book coverWork and Classes — tomfroese.comInstagram — instagram.com/mrtomfroeseDaily Drawings — instagram.com/drawingisimportantCREDITSMusic and Cues by Mark Allan Falk — semiathletic on Linktree——————DRAWING IS IMPORTANT — NOW AVAILABLE FOR PRE-ORDERMy new book, Drawing Is Important, is your guide to making drawing a meaningful daily habit. Through stories, insights, and exercises, it helps you draw more often—with less pressure and more joy. Available Spring 2026 — Pre-order now! The first 500 orders get a free hand-signed book plate! Look for "get pre-order prizes" after clicking the lin

You want to build a powerful personal brand.But you're tired of the noise, the ego, the hype.This episode is your permission slip to do it differently.I sat down with the incredible Caleb Ralston, the kind and humble AF powerhouse behind some of the biggest names in the game — think Gary Vee, Alex and Leila Hormozi — and now, a rising go-to voice in the personal branding world in his own right.Caleb's no overnight expert. He started hustling at 15, filming bodybuilding legends like Jay Cutler and Ronnie Coleman, before going on to scale Gary Vee's TikTok from 300K to 3.5M in just three months. He helped architect the Hormozis' brand strategy, built and led an 18-person media team generating 3 billion organic impressions in 2024 alone, and has spent over 16 years building content empires across DTC, fitness, tech, and non-profit brands. Now? He's teaching entrepreneurs how to build magnetic personal brands and media machines that scale.In this raw, thoughtful, fire-filled conversation, we talk about what it really takes to build a brand that's built to last — from day one, to day one hundred.AND Caleb doesn't gatekeep. He drops frameworks, philosophies, and real-world examples you can use today, no bullshit just pure value from him.Inside this episode we dive into:How Crushing It by Gary Vee cracked open his mindset at age 15 and led to a wild personal brand journeyThe Brand Journey Framework: Caleb's 4-step process to reverse-engineer your personal brand from vision to actionWhat it really means to document vs create — and how to use your real life as contentWhy he put a 6-hour free course on YouTube and why most people will never act on itThe truth about originality, copying, and why being copied means you're leadingHow to build your visibility strategy based on sustainability, not pressureWhat most people get wrong about content and why consistency > complexityWhy your values and vibe ARE your strategy — not just your visualsWhat to do if you feel like “no one's picking you” — especially for women 40+ with receipts and experienceWhether you're just starting out or you're sitting on a goldmine of untapped genius, this episode will call you forward into a deeper version of your voice, visibility, and value.This is the conversation we need in the personal branding world right now.⚡ LINKS MENTIONED:Caleb's YouTube Channel & Free 6-Hour Personal Branding Course : https://www.youtube.com/watch?v=Ch4Sl0POBhUBrand Journey Framework workbook (linked inside the video)NEW 3-Hour YouTube Masterclass (also with free workbook) https://www.youtube.com/watch?v=uTKOJo42eKs&t=865sCaleb's website: https://calebralston.com/Follow Caleb on Instagram: https://www.instagram.com/calebralston

Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients.What You'll Learn:Why treating ChatGPT like a "vending machine" kills your content qualityThe 3-pillar framework that transforms generic AI output into brand-specific contentHow to build an Ideal Customer Profile that makes AI content 10x more effectiveThe brand voice development process that ensures consistency across all contentWhy most AI content fails (and how to avoid these critical mistakes)The "library of content" strategy for long-term SEO and authority buildingHow to scale one blog post into 10+ pieces of repurposed contentReal examples from student startups (safety translation software, career guidance platforms, and more)Key Takeaways:✅ AI isn't creative until you teach it your context ✅ Specificity in your Ideal Customer Profile is what makes AI come alive ✅ Your brand voice becomes your secret weapon for unique AI content ✅ Pain points should drive your content topics, not random keyword research ✅ Search engines need to recognize you as an authority through consistent, expert contentPerfect For:Entrepreneurs struggling with content creationSmall business owners wanting to compete with bigger brandsMarketing professionals looking for scalable content systemsAnyone tired of generic, obvious AI-generated contentStartups needing to establish thought leadership quicklyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wonder how people actually find your podcast? In this episode, I'm breaking down the basics of podcast SEO—what it is, why it matters, and how to start using it right now to grow your show. These simple, repeatable strategies will help your podcast get discovered on both podcast apps and Google—without burning you out.Hi, I'm Andi Smiley, your friendly podcast guide and podcast coach for women who want to grow their shows sustainably. I've built my podcast through smart, low-stress marketing strategies like SEO and Pinterest and I'm sharing the exact steps with you.Topics Discussed in This EpisodeWhat podcast SEO is and why it mattersHow to brainstorm the right search phrasesUsing Google autocomplete to expand your keyword listWhere to place keywords in your podcast contentWhy you don't need to rename your podcast to improve SEOHow Pinterest supports long-term podcast growthReal-life results from my own Pinterest strategyKey TakeawaysPodcast SEO isn't as hard, or technical, as it sounds. It starts with knowing what your listener is searching for, using those phrases naturally in your titles and descriptions, and repeating the process across all your content. The best part? Once you've done it, those strategies keep working in the background while you go live your life.Timestamps (00:00) Intro & who this episode is for (00:37) How Pinterest helped grow my podcast (01:26) Step 1: Brainstorm podcast seo keywords (01:56) Step 2: Use Google to expand your podcast seo keywords (02:41) Step 3: Add podcast seo keywords everywhere (03:26) Step 4: Repeat across your content (03:58) One simple step to get started Links & ResourcesGrab the free checklist: Is Pinterest Right for Me?Connect with me on InstagramConnect with me on ThreadsSubscribe to the show so you don't miss next week's Pinterest episode!

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or opening a dream pizza shop, and even bouncing back after Etsy shut down a six-figure store.If you've ever felt stuck, scared to start, or unsure which way to go—this is the episode for you. There's a ton of real advice in here, but more than that, it's energy. It's fire. It's the push you need to stop overthinking and start moving.We talk about:Why "perfect" content is killing your momentumThe truth about followers, DMs, and your first 13 fansWhether college still makes sense (especially if you're creative)AI, brand building, and the future of searchWhat to do when life punches you in the face—and how to fight backThe pizza shop vs. house debate (and why offense always wins)How to grow leads with local ads and repurposed contentWhy soft skills matter and how to find companies that actually care