Podcasts about contentwhy

Each time I get on a sales call with someone who found me through my podcast, the conversation always goes the same way. They tell me they knew just from listening to my podcast that they want to work with me. Sometimes they even quote specific things I've said in episodes. What I love most is that they are already confident in their decision to hire me to support them. That's the power of podcasting for your business. In this episode, I'm breaking down the three things you need to do in your podcast content to make sales calls an easy yes when converting your podcast listeners into clients. In this episode, I'm giving you all the tea on:How your podcast can make sales calls an easy yesThe importance of incorporating your values and beliefs into your podcast contentWhy you need to align your podcast content with the customer journeyResources Mentioned in Today's Episode:Evergreen Marketing AcceleratorRelated Episodes and Blog Posts:Episode 230: The Step by Step Approach I Use to Help Clients Create a Podcast Sales Funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder:

If most B2B buyers already know who they're going to choose before they even speak to sales, what does that mean for your B2B marketing strategy?In this episode of the Smarter Marketer Podcast, James Lawrence sits down with Stuart Jaffray, Managing Director of Green Hat, to unpack the latest findings from the APAC B2B Buyer Journey Research Report. With data from over 800 buyers across the region, the message is clear: the rhythm of B2B buying has changed under the current economic and technological conditions.Read Green Hat's report: The APAC B2B Buyer Journey Research Report 2025Key Takeaways:What happens before a buyer speaks to sales, and why that's where most decisions are actually madeWhy “demand generation” might really just be demand captureThe changes in buying group size and timing, and what's driving itHow AI is accelerating first contact, even as buyers try to self-serveWhat a Millennial and Gen Z-led buying committee expects from your contentWhy ungating content is uncomfortable but increasingly necessaryThe one metric revenue teams should prioritise over MQLsGuest:Stuart Jaffray is the Managing Director of Green Hat, a specialist B2B marketing agency operating across the APAC region. He's spent his career working at the intersection of brand, demand and revenue, helping complex organisations align marketing and sales around how buying decisions actually get made. Previously he has steered strategy and growth at global advertising giant Starcom and shaped premium brand experiences at BMW Australia, bringing a deep understanding of customer behaviour, brand positioning and commercial impact.With this blend of big-brand marketing and agency-led demand acceleration, Stuart brings a commercial and strategic lens to B2B growth.You can follow Stuart on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover:

Can social media realistically generate revenue for physical therapists?In this episode, Jimmy talks with Tony Maritato about:Growing from 2,000 to 60,000+ followers in one yearTurning patient education into monetized contentWhy reposting “old” videos worksHow one Facebook post generated $107 repeatedlyWhy engagement (not followers) is the real metricThe shift back toward in-person, analog attentionTony explains how he captures patient interactions during treatment (with consent), posts directly from his phone, and uses AI tools to analyze performance — without hiring staff or building a production studio.If you're a clinic owner, this matters because:$2,000/month offsets overheadOrganic reach builds trust before a patient callsYou're already creating content — you're just not recording itKey TakeawaysYour daily clinical work is valuable contentReposting strong content is not penalizedEngagement beats follower countSimplicity scalesAttention must be earned

How do you grow a podcast in 2026 when you have no team, no momentum, and no audience?If I had to start from zero today, I would not try to do more. I would not try to be everywhere. And I definitely would not chase algorithms.In this episode of As It Relates to Podcasting, I walk you through exactly how to grow a podcast in 2026 from scratch and what I would do differently if I were rebuilding everything from the ground up.This is not about hacks. It is not about volume. It is not about posting more.It is about clarity, sustainability, and making your podcast easy to find, easy to follow, and easy to stick with.You will learn how to choose the right primary platform, simplify your production stack, define your audience with precision, structure episodes around one clear promise, batch for consistency, create repeatable formats, and use real listener data to guide smarter decisions.If your podcast feels scattered, fragile, or harder than it should be, this episode will help you rebuild it with intention.Because the podcasts that grow in 2026 will not be the loudest. They will be the clearest.Inside this episode:How to grow a podcast in 2026 without a teamWhy simplifying is the fastest growth strategyChoosing one primary discovery engine, YouTube vs Apple and SpotifyWhy mastering one platform beats being invisible on fiveHow to define exactly who your podcast is forWhy creating a “not for” statement sharpens your messageStructuring each episode around one clear promiseThe “one episode, one job” ruleBuilding habits before ambitionHow batching protects your publishing consistencyChoosing a release cadence you can maintain for 12 weeksSimplifying your mic, camera, and editing toolsCreating a streamlined production checklistRepeatable formats that reduce decision fatigueHow to read listener retention dataIdentifying which episodes people finish in fullUsing comments, DMs, and search terms to shape future contentWhy clarity, repeatability, and retention drive sustainable podcast growthResources:Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault-membership Learn about:00:00 If I had to start over in 2026

On this episode, we catch up with Julia Castro (@fuertejulia), the versatile Spanish waterwoman from Fuerteventura, during her time repping Foil Drive at BOOT Düsseldorf 2026. Fresh from the massive indoor pool demos in "the surf hole" at the world's leading water sports trade show, Julia shares the electric vibe of the event, her journey into foil assist tech, and candid thoughts on the evolving state of professional watersports.Episode Highlights:Life inside BOOT Düsseldorf: 5 days deep in the massive yachting halls, repping Foil Drive in the dedicated surf/foil area with a huge indoor pool setup—constant crowds, endless questions, and non-stop demos showing why foil assist is exploding in popularityHow Julia discovered Foil Drive by chance at her local spot, went from skeptic ("this cannot be true, this is sorcery") to instant addict after binge-watching videos, and now handles marketing, content, and pro team duties for Foil Drive Europe after nearly two yearsThe groundbreaking side of Foil Drive: first brand to make a truly universal mast-mount motor, plus their pioneering collaborative spirit—openly partnering with Slingshot, Armstrong, F-One, Axis, and more to grow the whole foil ecosystem instead of gatekeepingOvercoming major personal hurdles: shoulder destruction, a cancer scare right after recovery, COVID lockdowns in strict Spain, sponsor cuts, and shifting from full-time competition to event filming/social media work (now 60-70% of her income) while staying positive and healthyThe tough realities of modern watersports sponsorship: the shift from skill-based deals to needing massive social media fame, pressure on guys to go ultra-extreme (with scary injuries), and the unfortunate bikini-heavy expectations for women—Julia fights for real choice, authenticity, and legacy beyond "only fans" style contentWhy brands hold huge responsibility: pushing real people as role models instead of curated illusions that harm mental health (especially kids idolizing non-real personas), prioritizing quality/value over raw views, and supporting diverse paths for women in the sportFoil Drive fun and future: addictive for water lovers, game-changing for wave sessions (catching 30-50 waves vs. friends' 5), altered dynamics (more rear-foot weight), potential SFT foil-assist/wave divisions, and her dream to compete again—plus a cheeky plan to "borrow" a battery for a van road trip back to Fuerteventura with snowboarding and foil stopsGrowing up in paradise: Fuerteventura childhood on the beach, late start to kiting/watersports (tourist-priced), realizing after world travel that home really is one of the best spots, now packed with visitorsIf you're into foil assist tech like Foil Drive, the intersection of e-foiling/wave foiling/pump foiling, honest talks on gender dynamics and mental health in action sports, athlete resilience stories, or just pure stoke from someone living the waterwoman life—this episode delivers real talk, inspiration, and plenty of foil obsession!Catch the full conversation and follow Julia Castro on Instagram @fuertejulia for her road trip adventures, Foil Drive sessions, event coverage, and more. Big thanks to Foil Drive for the ongoing innovation, and stay tuned for more from the growing foil world in 2026. Listen now!

In a world flooded with content and powered by AI, storytelling is becoming the ultimate differentiator. As automation increases, the ability to tell authentic, emotional, and meaningful stories will set creators, brands, and leaders apart.In this video, we explore why storytelling matters more than ever, how it cuts through the noise of AI-generated content, and how you can use storytelling to build trust, grow influence, and stand out in a crowded digital space.If you want to win in content creation, marketing, business, or personal branding, mastering storytelling is no longer optional—it's essential.Topics covered:Storytelling vs AI in content creationHow to stand out in oversaturated contentWhy human stories beat automation#Storytelling #AIContent #ContentMarketing #PersonalBranding #DigitalMarketing #Creators #MarketingWithRussWatch Marketing with Russ...aka #RussSelfie, episode 590Featuring Terry SeitzWatch Here: YouTube:    • Marketing with Russ...aka #RussSelfie, Epi...  Connect with Terry:LinkedIn: linkedin.com/in/terry-seitz-57aa654Website: https://www.nuancecollective.net/Email: terry@thenuancecollective.netConnect with Russ:Website: https://www.russhedge.com

What if one simple question could change how you communicate in your marriage?In Episode 105 of High Performance Parenting, Greg and Jacquie Francis break down how asking “Does this bring connection or disconnection?” can instantly reshape conversations, arguments, and daily interactions.They share:Why anxiety and “walking on eggshells” damage marriagesHow tone matters as much as contentWhy couples interpret conflict differently — and why that's okayHow asking better questions leads to better answersWhat actually creates disconnection (raised voices, feeling unseen, not being heard)How grace, humor, and understanding build long-term connectionThis episode gives couples practical language and awareness to reduce stress, increase peace, and strengthen their marriage — which directly impacts parenting, finances, and family culture.(00:00) Connection vs Disconnection Explained(01:43) Why Anxiety Shows Up in Marriage(04:12) Asking Better Questions for Better Connection(05:44) How Tone Creates Disconnection(07:10) Feeling Heard vs Feeling Dismissed(10:21) Misunderstanding Differences in Communication(12:18) What Actually Creates Disconnection(14:43) Choosing Grace Over Annoyance(16:36) Humor, Acceptance & Long-Term Connection(17:07) Final Encouragement & Closing

Not all content is created equal and if you're spending hours creating educational content wondering why it's not translating to sales, this episode will explain exactly why.This is for the woman who's posting consistently, getting good engagement, people are telling her how helpful she is but her bank account doesn't reflect all that effort. Who's starting to wonder if she's doing something fundamentally wrong with her content strategy.In this episode:The crucial difference between educational content and conversion contentWhy educational content alone will never make you consistent moneyThe 5 awareness stages (and how to create content for each one)How to audit your current content strategyWhat ratio of educational to conversion content you actually needReal examples of how to transform educational posts into conversion postsContent strategy is a major component of Women That Sell. If you want the full framework with examples and practice, enrolment opens soon. DM me "content" on Instagram @womenthatsell.

Most clinics say they need "more marketing."But what they actually need is a plan that works.Andrea Cheney is a healthcare strategist who's spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn't work in healthcare marketing—and what actually moves the needle.???? Key Moments:The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even sendAndrea also shares:How to audit your clinic's brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn't) think about AI in 2026???? Mic Drop Moment: "Don't send an email just to send an email."

In this gentle, honest, deeply encouraging conversation, Anna talks with Ilona Glastonbury, Instagram strategist, chronic illness survivor, and founder of the Quiet Creatives Academy — a space for sensitive and introverted creatives who want to grow on Instagram without burning out or becoming someone they're not.Ilona's journey from potter to disabled creative to Instagram coach is rooted in lived experience: learning how to find visibility that honors her health, her energy, and her nervous system. Now she helps other Quiet Creatives do the same — creating simple, sustainable strategies for showing up online with integrity and ease.In this episode, we explore:What a “Quiet Creative” actually isThe unique challenges Quiet Creatives face on Instagram (and why typical marketing advice doesn't work for them)Ilona's personal experience with fear of visibility — and the practices that help her move through itWhy authenticity performs better than performative contentWhy quiet voices are needed more than ever in online spacesHow Ilona helps clients grow their reach and sell their work without betraying who they areWhat lights her up most when supporting her clients and groupsHow to build a relationship with Instagram that's sustainable for sensitive, introverted, or chronically ill creativesThis episode is like a cup of tea and a permission slip — especially if you've ever wondered whether you can grow online without losing yourself. Connect with IlonaInstagram: @quietcreativesacademy / @ottimadeFree resources for Anna's audience: https://www.thequietcreativesacademy.com/annah Connect with AnnaSeen & SafeA supportive, intimate group for sensitive creatives, practitioners, and entrepreneurs who want to reconnect with themselves, work with fear instead of against it, and return to flow again and again.Enrollment open now through January 26

Everyone thinks AI is the shortcut to better content.More posts.Better hooks.Faster growth.But if AI actually worked the way people think it does… everyone would be winning.In this episode of the Elite Coaching Cast, we're joined by Jelani Abdus-Salaam (@jelanifuel) founder of @bestofaidaily and @scriptkitai — to break down the real relationship between AI, content creation, and execution.Jelani works at the intersection of AI, media, and systems, helping creators and businesses understand how to use AI tools without losing their voice, discipline, or edge. And in this conversation, we cut straight through the hype.AI doesn't replace reps.AI doesn't replace discipline.AI doesn't replace clarity, voice, or execution.What it does do is expose the gaps.If you don't know how to show up consistently… AI won't fix that.If you don't know how to communicate clearly… AI won't fix that.If you're avoiding the work… AI just makes that more obvious.This episode isn't about chasing trends or “prompt hacks.”It's about using AI the right way — as a multiplier, not a crutch.

Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists?In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it?We look at how fear of visibility, professional language, and wanting to get things “right” can influence how you post and the impact that has on making connections with clients. I also explore what clients are actually looking for when they follow therapists on social media, and why warmth and feeling understood matter far more than sounding impressive or knowledgeable.This episode lays the groundwork for the next couple of monthly social media episodes, where I'll continue to unpack this topic and look more closely at what helps clients feel safe enough to follow you, and how trust builds over time.In this episode, I cover:Why therapists in private practice often attract other therapists on social mediaWhy this is a completely normal stageHow fear of visibility and judgement affects what we shareThe difference between therapist-facing and client-facing contentWhy clients follow therapists who help them feel understoodWhy there's nothing “wrong” with your content - it just may not be shaped for clients yetI also share four simple, client-focused themes you can use in February to help your social media speak more directly to the general public:Talking about feelings and reaching out for support (Time to Talk Day, Children's Mental Health Week)Love, loneliness, and the ways we connect (Valentine's Day, Singles Awareness Day, Aromantic Spectrum Awareness Week)Identity, inclusion, and feeling safe (LGBTQ+ History Month, Stand Up to Bullying Day)Nourishing your wellbeing (Boost Your Self-Esteem Month, Eating Disorders Awareness Week)You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Marketing an optometry practice is evolving faster than ever—and the strategies that worked even a year ago may no longer be enough.In this episode of The 20/20 Podcast, Dr. Harbir Sian welcomes back digital marketing expert Tyler Kemp for a timely conversation on what practice owners need to understand about marketing heading into 2026.They break down how Google's AI-driven search updates have reshaped SEO, why awareness marketing is still massively undervalued in eye care, how AI tools like ChatGPT are changing patient search behavior, and why blending digital with traditional marketing may be one of the biggest growth opportunities for independent practices.If you're feeling overwhelmed by algorithms, AI, and where to spend your marketing dollars, this episode brings clarity and practical direction. What You'll Learn in This EpisodeHow Google's AI updates are rewarding quality, hyper-local contentWhy patients search differently on AI tools versus GoogleThe growing influence of Google reviews on both patients and AI-generated summariesWhy awareness marketing matters more than “book now” ads aloneHow patient attrition impacts growth—and why retention isn't enoughWhy direct mail is making a surprising comeback when paired with digital adsHow independent practices can compete without massive marketing budgets Key TakeawaysAI hasn't replaced Google—it's made good Google content more importantPatients choose practices they recognize and trustMost potential patients are in the awareness stage, not ready to bookGoogle reviews now influence both visibility and credibilitySustainable growth requires balancing retention, awareness, and conversion Memorable Quotes“People choose who they trust—and they trust who they know.”“If patients have never heard of you, they're not choosing you.”“Awareness is the most underutilized part of the marketing funnel in eye care.” About the GuestTyler Kemp is a seasoned digital marketer with over 10 years of experience, specializing in marketing for the eye care industry. Based in Calgary, he has spent the past six years with Marketing4ECPs, helping optometry practices across North America build patient-centred strategies that drive real results. He also shares marketing insights on Instagram at @TyTalksMarketing and co-hosts 4 The Record, a podcast powered by Marketing4ECPs. Call to ActionIf this episode helped you rethink your marketing strategy, share it with a colleague, post it on social media, and leave a review to help more optometrists find the show.

I'm going into 2026 with the goal to scale my business. And that means I'm creating a lot of content.Not just to create more content, but because I know, from years of data and experience, that when my content is done well, it actually moves the needle in my business.For most people who end up working with me, their journey starts on Instagram and then leads to my podcast. That tells me everything I need to know about how important content is. The problem is that creating more content can feel overwhelming fast, especially when you're already wearing all the hats.In this episode, I'm walking you through how to repurpose content as a photographer so your content can go further in 2026 without burning you out.We're talking:What content repurposing actually looks like for photographersHow to create one primary piece of content and break it into more pieces of contentWhy long-form content is the foundation of a strong content strategyThe biggest mistakes I see photographers make with micro contentHow often you should really be posting and emailingIf content has ever felt like a hamster wheel, or you've found yourself staring at Instagram wondering what to post, this episode will give you a much clearer, more sustainable way to approach it.

The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smartest operators adapted when zero-click search, AI integration, and algorithm chaos threatened to upend everything we thought we knew about performance marketing.Talking Points Include:The shocking numbers that prove affiliate marketing dominates digital marketing with £19 billion in UK basket revenue, $113 billion in US e-commerce sales, and ROI figures that make other channels look obsoleteWhy 60% of searches now end without clicks and what the smartest publishers did differently when AI Overviews decimated traffic by up to 89%The three business lessons that changed how Lee-Ann runs Affiverse including why saying no to clients actually increased demand and how community building became the antidote to algorithm dependency.Listen to Find Out More About:Why independent bloggers overtook major media outlets in content affiliate spend for the first time, and what this shift reveals about authentic voices versus corporate content farmsThe exact community building strategies that made some programs resilient when algorithm changes devastated others, and why owning your audience relationships transcends platform dependencyHow Affiverse reached nearly a million podcast downloads, trained over 3,000 practitioners globally, and launched the ELEVATE Summit and RAV Awards while doubling agency clientsThe innovation that genuinely worked this year, from community-led programs building true partnerships to video-first publishers seeing engagement rates that dwarfed traditional contentWhy data privacy will define winners and losers, and what first-party data strategies look like for brands that excel at collection and leverageThe specific metrics proving affiliate marketing delivers ROI other channels can't match, with sector-by-sector breakdowns showing 11:1 to 21:1 returnsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[10:30] The UK and US industry numbers that prove affiliate marketing delivers ROI other channels can't match, with specific sector breakdowns[35:45] The three business lessons that changed how Lee-Ann approaches agency work, event planning, and community building[56:00] What's coming in 2026 and 2027, including specialized roles, attribution evolution, and data privacy defining winners[1:02:15] Affiverse milestones across media, agency, and community impact, plus what's launching in 2026Call to ActionThis episode captures the year that separated operators who adapt from those who wait for best practices to emerge. If these insights sparked ideas for how you'll approach affiliate marketing differently in 2026, subscribe to the Affiliate Marketing Podcast so you never miss the strategic frameworks that help you stay ahead. Join us at the ELEVATE Summit in July 2026 in London, where the industry comes together not just to learn, but to actually move forward. Early bird tickets launch in January.Send me a text with your questions

In the Season 2 finale, we're joined by Marc Matthews of the Inside The Mix podcast and synthmusicmastering.com to unpack how he built a music production and mixing show into the top 10% of podcasts. We talk weekly consistency, planning a year ahead, batching episodes, using polls and listener questions to guide content, why he's shifting away from full video, and how AI helps with the admin so he can stay creative. Plus: smarter CTAs, where growth really comes from, and the mindset it takes to keep showing up.What you'll learn in this episode:Why weekly cadence created a noticeable uptick in growthHow Marc sets goals using downloads in the first 7 daysPlanning ahead: batching episodes and building a buffer (“3 in the bank”)Using polls, audience surveys, and listener questions to shape contentWhy “less is more” with calls-to-action (avoid CTA overload)What's worth it (and not worth it) about video podcastingMonetizing without sponsors: using the podcast to drive services + discovery callsGrowth without ad spend: the power of guesting on other podcastsUsing AI for “remedial admin” (descriptions, SEO, templates) while keeping music human

Behind The Chosen: Faith, Film, and the Fight for CultureJoin host John Coleman on the set of The Chosen in Midlothian, Texas, for an unprecedented conversation with producers Chris Juen and Chad Gundersen of Out of Order Studios. From the Sanhedrin throne room itself, Chris and Chad share the untold story of how a crowdfunded Jesus project became a global phenomenon reaching 520 million people—and what it means for faith-driven investors seeking to impact culture through entertainment.Key Investment & Industry Topics:Why entertainment investment requires a platform approach, not one-off project betsHow The Chosen scaled from $0 budget for episode 5 to a multi-season global franchiseThe three investment pillars for cultural impact: spark the next generation, build infrastructure, create contentWhy investors should think like oil drillers: invest in a slate of 10 films, not just oneThe unpredictable nature of entertainment returns and how to approach risk wiselyBuilding production companies that operate between $1M-$150M budgets with studio-level qualityPowerful Quotes:"I'm tired of crappy Christian content. God doesn't want your crap. He calls us to be excellent." - Chad Gundersen"Christians yielded culture, then got mad when culture went bad. Fine, it's risky, but is it worth the risk?" - Chris Juen"Platforms, not projects. How do you get around the most excellent people in the industry who have a slate of content and invest in that diversified platform?" - John ColemanAbout the Guests:Chris Juen and Chad Gundersen are the co-founders of Out of Order Studios and executive producers of The Chosen, the largest crowdfunded media project in history. Chris brings 20 years of studio experience from major productions including Contact, Spider-Man, and Polar Express, while Chad contributed 20 years of independent filmmaking expertise. Together, they've pioneered a hybrid production model that delivers studio-quality content at independent budgets—proving that faith-driven content can compete at the highest levels of entertainment while maintaining both artistic excellence and fiscal responsibility.Their production philosophy centers on creating environments where cast and crew are valued, where believers and non-believers alike can experience the gospel through excellent storytelling, and where investors can participate in cultural transformation through strategic, well-managed capital deployment.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

What is the secret to making cohesive illustrations? Also known as unity and harmony, this is the elusive quality that makes your illustration feel "whole". In this episode, I look at why that sense of unity is harder to achieve in digital work, and how thinking in terms of physical media and physical reproduction methods can bring your images together. I introduce what I call The Five Stars of Cohesiveness—Purpose, Drawing Style, Medium, Reproduction Method, and Application—and show how, when these align, your work gains that solid, self-contained presence we all chase. Using Ben Shahn's The Shape of Content as a case study (read on for visual examples), I unpack how medium and black-only printing worked hand-in-hand to create unusually cohesive results—and how we can borrow that logic in our digital workflows. If you've struggled to make your digital illustrations feel unified—and want a concrete framework to diagnose why—this episode is for you.IN THIS EPISODE“Truth to materials” — keyword materialsThe Five Stars of CohesivenessHow physical constraints shape shape your style—and why limitless tools can derail itCase study: Ben Shahn's expressive linework printed black-only in The Shape of ContentWhy your chosen medium is the central star, influencing both idea and outcomeIllustrating for print (even when your art never gets printed)Try This: would your piece hold up in black-only? as a 2–3 colour Riso print?Classes and resource recommendationsSHOW LINKSBen Shahn — The Shape of Content (book) — https://www.hup.harvard.edu/books/9780674302426“Illustration” (definition/context) — general reference — https://en.wikipedia.org/wiki/IllustrationMy Skillshare: Illustrating for Letterpress (technical limits → clearer decisions) — https://www.tomfroese.com/teaching/impress-meSlo-Fi Illustrations (analogue paradigms in a digital flow) — https://www.tomfroese.com/teaching/slofiillustrationsDi Ujdi — Introduction to Risograph Printing (layered colour thinking) — https://skl.sh/47BXNm5HOW TO SUPPORT / LISTEN If you'd like to support this podcast and hear the full version of monologue episodes like this one:Join on Patreon for as low as $3/monthBecome a paid subscriber on Spotify ($2.99/month)I also post monologues as full articles on Medium.FIND ME ELSEWHEREMy New Book! Drawing is Important! — tomfroese.com/links — look for the green book coverWork and Classes — tomfroese.comInstagram — instagram.com/mrtomfroeseDaily Drawings — instagram.com/drawingisimportantCREDITSMusic and Cues by Mark Allan Falk — semiathletic on Linktree——————DRAWING IS IMPORTANT — NOW AVAILABLE FOR PRE-ORDERMy new book, Drawing Is Important, is your guide to making drawing a meaningful daily habit. Through stories, insights, and exercises, it helps you draw more often—with less pressure and more joy. Available Spring 2026 — Pre-order now! The first 500 orders get a free hand-signed book plate! Look for "get pre-order prizes" after clicking the lin

You want to build a powerful personal brand.But you're tired of the noise, the ego, the hype.This episode is your permission slip to do it differently.I sat down with the incredible Caleb Ralston, the kind and humble AF powerhouse behind some of the biggest names in the game — think Gary Vee, Alex and Leila Hormozi — and now, a rising go-to voice in the personal branding world in his own right.Caleb's no overnight expert. He started hustling at 15, filming bodybuilding legends like Jay Cutler and Ronnie Coleman, before going on to scale Gary Vee's TikTok from 300K to 3.5M in just three months. He helped architect the Hormozis' brand strategy, built and led an 18-person media team generating 3 billion organic impressions in 2024 alone, and has spent over 16 years building content empires across DTC, fitness, tech, and non-profit brands. Now? He's teaching entrepreneurs how to build magnetic personal brands and media machines that scale.In this raw, thoughtful, fire-filled conversation, we talk about what it really takes to build a brand that's built to last — from day one, to day one hundred.AND Caleb doesn't gatekeep. He drops frameworks, philosophies, and real-world examples you can use today, no bullshit just pure value from him.Inside this episode we dive into:How Crushing It by Gary Vee cracked open his mindset at age 15 and led to a wild personal brand journeyThe Brand Journey Framework: Caleb's 4-step process to reverse-engineer your personal brand from vision to actionWhat it really means to document vs create — and how to use your real life as contentWhy he put a 6-hour free course on YouTube and why most people will never act on itThe truth about originality, copying, and why being copied means you're leadingHow to build your visibility strategy based on sustainability, not pressureWhat most people get wrong about content and why consistency > complexityWhy your values and vibe ARE your strategy — not just your visualsWhat to do if you feel like “no one's picking you” — especially for women 40+ with receipts and experienceWhether you're just starting out or you're sitting on a goldmine of untapped genius, this episode will call you forward into a deeper version of your voice, visibility, and value.This is the conversation we need in the personal branding world right now.⚡ LINKS MENTIONED:Caleb's YouTube Channel & Free 6-Hour Personal Branding Course : https://www.youtube.com/watch?v=Ch4Sl0POBhUBrand Journey Framework workbook (linked inside the video)NEW 3-Hour YouTube Masterclass (also with free workbook) https://www.youtube.com/watch?v=uTKOJo42eKs&t=865sCaleb's website: https://calebralston.com/Follow Caleb on Instagram: https://www.instagram.com/calebralston

Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients.What You'll Learn:Why treating ChatGPT like a "vending machine" kills your content qualityThe 3-pillar framework that transforms generic AI output into brand-specific contentHow to build an Ideal Customer Profile that makes AI content 10x more effectiveThe brand voice development process that ensures consistency across all contentWhy most AI content fails (and how to avoid these critical mistakes)The "library of content" strategy for long-term SEO and authority buildingHow to scale one blog post into 10+ pieces of repurposed contentReal examples from student startups (safety translation software, career guidance platforms, and more)Key Takeaways:✅ AI isn't creative until you teach it your context ✅ Specificity in your Ideal Customer Profile is what makes AI come alive ✅ Your brand voice becomes your secret weapon for unique AI content ✅ Pain points should drive your content topics, not random keyword research ✅ Search engines need to recognize you as an authority through consistent, expert contentPerfect For:Entrepreneurs struggling with content creationSmall business owners wanting to compete with bigger brandsMarketing professionals looking for scalable content systemsAnyone tired of generic, obvious AI-generated contentStartups needing to establish thought leadership quicklyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wonder how people actually find your podcast? In this episode, I'm breaking down the basics of podcast SEO—what it is, why it matters, and how to start using it right now to grow your show. These simple, repeatable strategies will help your podcast get discovered on both podcast apps and Google—without burning you out.Hi, I'm Andi Smiley, your friendly podcast guide and podcast coach for women who want to grow their shows sustainably. I've built my podcast through smart, low-stress marketing strategies like SEO and Pinterest and I'm sharing the exact steps with you.Topics Discussed in This EpisodeWhat podcast SEO is and why it mattersHow to brainstorm the right search phrasesUsing Google autocomplete to expand your keyword listWhere to place keywords in your podcast contentWhy you don't need to rename your podcast to improve SEOHow Pinterest supports long-term podcast growthReal-life results from my own Pinterest strategyKey TakeawaysPodcast SEO isn't as hard, or technical, as it sounds. It starts with knowing what your listener is searching for, using those phrases naturally in your titles and descriptions, and repeating the process across all your content. The best part? Once you've done it, those strategies keep working in the background while you go live your life.Timestamps (00:00) Intro & who this episode is for (00:37) How Pinterest helped grow my podcast (01:26) Step 1: Brainstorm podcast seo keywords (01:56) Step 2: Use Google to expand your podcast seo keywords (02:41) Step 3: Add podcast seo keywords everywhere (03:26) Step 4: Repeat across your content (03:58) One simple step to get started Links & ResourcesGrab the free checklist: Is Pinterest Right for Me?Connect with me on InstagramConnect with me on ThreadsSubscribe to the show so you don't miss next week's Pinterest episode!

Ever wondered what's really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I'm sharing the top five.From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.Inside you'll learn:Why consistency is the #1 thing your Instagram is probably missingHow fonts tell a story (and what yours are currently saying)The post size and shape that actually gets seenHow to use hierarchy so people don't skip your contentWhy showing up branded (even in reels) builds trust fastIf your Instagram has felt a little “off” lately, this episode is going to be an eye opener!Get your free ticket to the Design Masterclass

This week, I'm doing something a bit different…I'm handing the mic to my copywriter, Katy Prodromou, who's interviewing me for a change. Shedding light on the biggest shifts I've ever seen in the online space and why coaches and consultants must pay attention.AI isn't just changing how we create content. It's changing everything. And if you're still relying on random posting and hoping for leads, you're already falling behind.In this episode, I share exactly how I'm helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.What you'll take away:Why AI is disrupting marketing – and what to do before you get left behindThe difference between posting content and having a real strategyHow I use AI at every stage of my system (not just for content!)What most people get wrong in their social media bios and contentWhy your email list is still your most powerful business assetA look behind the scenes at my 5-step social selling systemHow the brand-new assessment will help you spot your biggest lead gen gapsSHOW CHAPTERS00:00 How AI Will Affect Your Work01:09 The Big Shift: AI's Impact on Coaches and Consultants01:41 Before and After AI05:55 AI's Role in Social Media Marketing07:55 The System to Stand Out as a Coach or Consultant10:37 Why Doing More Won't Fix Broken Marketing11:19 Common Mistakes in Social Media Strategy16:57 Leveraging AI for Business Success23:15 The Five-Step System for Success22:48 Upcoming Free Workshop and Final ThoughtsWant to see this system in action?I'm hosting a free, live masterclass on 24th September where I'll walk you through it all plus you'll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.

Today, we're joined by Mats Persson, CEO of Umbraco, provider of the world's leading open-source CMS platform. We talk about:The impacts of AI in developing and managing contentWhy content management systems will always surviveThe pluses and minuses of open source and AI helping write codeRisks of being too enthusiastic about your own opportunity & productThe challenges of GEO (Generative Engine Optimization), considering there's not one standard system

This episode is for my overthinkers and perfectionists: content edition!I'm sharing the biggest content misconceptions I see keeping people stuck, and what to do instead so your posts actually work!We get into:The pursuit of “perfect” contentWhy you're spending too much time on your postsHow to stop chasing what “they” do and write like youFixed mindset vs growth mindset for content, yes you can get betterI also share a peek at something new I made to help, Prompt to Post Buddy. A custom GPT that pairs my September Content Prompts with step by step guidance to help you brainstorm how to fit each prompt for your business, ideas for how to structure your post and your main bullet points, and then after you write it, it will audit if the post is set up for maximum engagement using my rules and make suggestions! This is NOT ChatGPT writing a robotic post for you, it's like having me in your pocket coaching you through writing the post yourself to take out the overthinking so you spend less time writing your content and actually feel confident that you got it "right!"Click here to grab the September Content Prompts and try the new Prompt to Post Buddy free!! If you've ever said “I have a prompt, how am I still stuck?!” this will help you get out of your head!Listen, then go write the post you've been avoiding today.

In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy hour, and how to turn passion into purpose.Brenton's journey: from cocktail enthusiast to hosting “Cheers to Happy Hour”The creative process behind crafting engaging, memorable happy hour contentWhy happy hour is more than a drink—it's community, nostalgia, and connectionHow social media and video trends are transforming bartending cultureHonest Q&A: audience questions on content creation, collaboration, and staying inspired00:02:30 – Brenton's origin story and the idea behind “Cheers to Happy Hour”00:14:15 – Developing authentic content and connecting with your audience00:27:00 – The culture of happy hour—stories, memories, and community impact00:38:20 – Live Q&A: tools, collaboration, and evolving with content trends00:50:45 – What's next: expanding the brand, new formats, and future episodesContent creators, bartenders, community-builders, and anyone fascinated by culture, connection, and the evolving face of hospitality online.Tap LikeSubscribe and ring the

It's easy to get caught up in big, lofty goals - more engagement, more sales, more visibility. But sometimes, the key to building momentum isn't about overhauling your whole life or business. It's about creating small, intentional rules that keep you consistent, focused, and motivated.In this episode, I'm sharing a handful of personal “rules” I've put in place for myself (some for business, some for everyday life!) that make getting things done a lot more fun. From gamifying my social media engagement to curbing my home décor spending, these little tweaks have had a surprisingly big impact on my consistency, focus, and overall enjoyment of the process.Whether you're looking for ways to stay on top of your marketing, tame your inbox anxiety, or finally put those new ideas into action, you'll find at least one tip here that you can adapt for your own life and business.

Think you need a huge following to make sales? You don't, and in this episode I'll show you why.I'm breaking down simple, effective marketing and sales strategies that work no matter the size of your audience. If you're a tutor or education business owner, this is for you.You'll learn:Why small audiences can still convertThe difference between making sales and the volume of salesHow to make your content intentional and strategicWhat to do after someone consumes your contentWhy slow, steady growth leads to consistent resultsI'm also sharing practical actions you can take right now, wherever you are in your journey.Whether you're just starting out or ready to take things to the next level, this episode will help you focus on what truly drives results, not vanity metrics.Enjoy :-)Sumantha____________________

Send us a textYou're doing the mindset work. You're showing up. You've got strategy in place.But the results still aren't reflecting the energy you're putting in. Why?Because most entrepreneurs are leaking energy they don't even realize they're leaking and it's quietly sabotaging everything from conversion to capacity.In this episode, we dive deep into the hidden costs of poor emotional hygiene in business. I'm talking about the unprocessed resentment, silent expectations, anxious content creation, and subtle fawning that eat up your time, dilute your leadership, and collapse your boundaries.If you've ever felt drained after showing up online, or like you're holding everything together but still not moving forward, this one's going to hit hard (in the best way).In this episode:What “emotional hygiene” really means (and why it matters more than mindset work alone)How over-functioning, over-caretaking, and emotional outsourcing show up in businessSigns you're leaking energy in your messaging, client delivery, and contentWhy being high-capacity isn't the same as being well-resourcedHow to build a business that holds your ambition without draining your nervous systemThe truth about boundaries, burnout, and building wealth without emotional bleed-outWith love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!

In this follow-up to our first tradwives episode, we dive into the toxic world of the manosphere and the concept of “princess treatment.” From Andrew Tate wannabes to algorithm-fed misogyny, we unpack how these online communities are radicalizing young men, feeding the male loneliness epidemic, and warp ideas about relationships. What you'll hear in this episode:What the manosphere is, who's in it, and how it's damaging men AND womenThe role of YouTube algorithms in fueling extremist contentWhy beauty standards for men are moving backward while women's are evolvingHow patriarchy, entitlement, and unrealistic dating expectations feed each otherThe male loneliness epidemic and why “man up” culture is part of the problemImportant links:Mexico City Weekend: Cutoff date Aug. 20, 2025Christmas Markets Girls' Trip: Prague, Berlin & beyond The Dinky Patreon is officially live! Join now to support the show + gain access to weekly, ad-free episodes, chat with us & other childfree pals in the Dinky Discord, join our virtual book club, and more! Wanna get your finances in order? Use our link to sign up for a FREE 34 day trial of YNAB (You Need A Budget) and support the show. Dinky is now on Substack — free of charge! Subscribe now to access exclusive content, unhinged memes, guest articles, and stay up to date on the podcast.Wanna connect with us on social media? You can find us on Instagram, TikTok, Threads, and BlueSky at @dinkypod. Follow us on YouTube.If you have a question or comment, email us at dinky@dinkypod.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/dinky--5953015/support.

Send me a Text!Ready to kick off the school year without the stress spiral? In this episode, Lauren shares realistic, effective strategies to start strong—without staying up all night laminating or overhauling your classroom.You'll learn:What to actually focus on the first two weeksHow to build classroom culture before contentWhy routines are the secret to long-term sanityMindset shifts that keep perfectionism from taking overOne personal goal you need to set before the year beginsWhether you're a new teacher or a seasoned pro, this episode is your reminder that you don't need to reinvent the wheel—just lead with intention and connection.

In this episode, Alissa shares a collective energetic shift she's been sensing...one that's deeply impacting how many of us relate to social media, content creation, and digital connection. As a highly sensitive person (HSP) and mentor, Alissa explores the rise of AI, the changing feel of Instagram, and the growing desire for more authentic, slower-paced, and meaningful forms of communication. She opens up about her evolving relationship with technology, her new writing space on Substack, and her vision for deeper, more intentional connection beyond social platforms.Whether you're an HSP in business or simply navigating your own sensitivity in today's fast-moving digital world, this episode offers a gentle invitation to pause, reflect, and stay open to what's next.In this episode, you'll hear:The collective shift around social media and AI (especially ChatGPT)How HSPs tend to feel changes before othersThe disconnection and overwhelm of curated, AI-driven contentWhy depth, originality, and slowness are more important than everMentioned in this episode:Listen to Sensitive Soul REWINDUncover your sneaky internal belief that's stopping you from being your most confident self TAKE The FREE Shadow Archetype Quiz NOWLearn my 6-step process for managing & neutralizing your triggers as an HSP in our FREE UN-Botherable Workshop!The Sensitive & Soulful Self-Worth Course: Go from second-guessing & self-doubt to YOU'VE got YOU. Your journey to unwavering self-trust & radical self-acceptance starts HERE. Use code PODL at checkout for a secret discount!As a special bonus, I want to give you FREE access to my workshop for HSPs called Not "Too Sensitive" (usually $35)! All you have to do is:Leave a review of this podcastEmail a screenshot of your review to hello@lifebyalissa.comThat's it!

Kristy Brandon shares how authenticity, connection, and consistency (even when you're inconsistent!) are key to success in network marketing.She's not flashy, doesn't claim to have it all figured out, and openly admits she's gone through seasons of inconsistency—but that's exactly why people trust her. Kristy's secret? She shows up as herself.In this episode, Simon Chan sits down with Kristy Brandon and unpacks how sharing everyday life and staying true to your values can help you attract better prospects and build lasting relationships that lead to business growth.This conversation is packed with simple, actionable tips to help you stop overthinking social media and start connecting with people in a more natural, effective way.If you're tired of trying to be perfect and just want to grow your business by being yourself, this episode is a must-listen.Who is Kristy BrandonKristy Brandon got started in network marketing at 17 years old and has been at it ever since. She is a 6 figure earner and has led teams of 1,000s and has earned millions in lifetime commissions.Right now she's super excited as she prepares to help her company launch in North AmericaKristy Brandon Episode OverviewIn this powerful conversation, Kristy Brandon dives into how being authentic, relatable, and connecting over shared experiences can build lasting trust and powerful business relationships on social media.Simon Chan and Kristy explore the importance of showing up as your real self, embracing imperfection, and finding common ground to form instant connections.What You'll Learn in This EpisodeHow Kristy Brandon attracts new prospects without using fancy scripts or automationWhy being inconsistent didn't stop her—and how she leveraged it as a strengthThe power of connecting over things you have in common like family, hobbies, and lifestyleHow to build trust quickly through everyday contentWhy your followers need to see your real life—not just your businessHow to go live even when you don't feel ready or “camera ready”Why people buy from those they know, like, and trustHow to overcome fear of judgment and show up anywayA simple mindset shift that helped Kristy stop overthinking social mediaHow being excited (not perfect) is your most powerful toolLearn More and Connect with Kristy BrandonFollow Kristy Brandon on InstagramJoin her on Facebook to catch her next live

Ever seen a killer ad for a product or service… only to try it and think, “Wait, what?”That is the disconnect between marketing and operations—and it's more common (and costly) than you think.In this episode, Whitney Lee gets real about the tension that can bubble up between the teams promising the dream and the ones delivering it. She shares personal stories, hard-won lessons, and practical ways to build better collaboration across departments—so your customer experience doesn't fall flat.You'll also hear about:The power (and pitfalls) of user-generated contentWhy authenticity is more than a buzzwordHow consumer expectations are shifting—and what that means for your businessIf you've ever felt stuck between what's being sold and what can actually be delivered, this one's for you.-----------Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story on Instagram True Story Website

In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you've ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.Here's what we covered:How AI can help wedding pros speak in their own brand voice by using reviews, testimonials and past contentWhy follow-up is where most pros drop the ball, and how to structure messages that actually get responsesWhat I learned about using ChatGPT and other tools as part of a sales strategy, not just for social mediaHow Alan went from publishing wedding magazines to speaking in 14 countries, all because he leaned into his unique approachThe mindset shift that happens when you stop selling and start helping people buyReal examples of follow-up emails that convert, and how long you should be following up before giving upThe difference between branding and your actual brand, and how to use customer language to communicate your valueWe also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout.

What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa, founder of Caring Messenger Copywriting, to talk about the power of using your words with intention and integrity. From pharmacist to copywriter, Krista shares how God led her on a surprising path toward writing that ministers to the marketplace.We also unpack the hot topic of AI in content creation, how to know when it's time to refresh your copy (or if you're just bored), and simple tips for discovering your brand voice. If you're feeling stuck with your messaging or curious about the role faith plays in your marketing, this conversation is packed with truth, tools, and timely encouragement.What You'll Learn:Krista's unlikely journey from pharmacist to full-time copywriterHer honest take on using AI in business contentWhy emotional intelligence matters more than ever in copywritingHow to begin uncovering your brand voice—even without hiring a copywriterWays to discern when it's time to refresh your website copyThe difference between comparison and clarity in your brand messagingHow to work with Krista and access her free copy toolsTimestamps:00:00 – Intro: Writing is not for the faint of heart03:17 – Meet Krista: Copywriter, mom, wife, and Christ-follower05:35 – From pharmacist to copywriter: Saying yes to God's call06:58 – AI in copywriting: Tool or threat?10:32 – What lights Krista up most about her work11:12 – Finding your brand voice: Tips for clarity and consistency14:08 – Boredom vs. breakthrough: When to refresh your copy16:35 – Knowing when your copy needs a second look18:20 – How to work with Krista + her free resources19:30 – Final encouragement and episode wrap-upNotable Quotes:

Send us a textIn this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.I dive into why instant wins and shiny funnel templates aren't sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It's not about the quick fix, it's about building something that lasts.In this episode, I unpack:The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesn't always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and “viral” contentWhy brand building is a long game, not a shortcutIf you're sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one's for you.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

If your content isn't converting — it's not the algorithm, it's your messaging.In this no-BS, high-impact episode, Ayla breaks down the exact messaging and content strategy behind her $30K–$50K months. You'll learn how to stop attracting low-commitment leads and start speaking directly to “the one” — your dream client who's ready to buy, invest, and say HELL YES to your offers.Whether you're stuck in content limbo, tired of cold DMs, or just ready to become the only choice in your niche — this episode will shift how you write, speak, and show up online forever.WHAT YOU'LL LEARN:Why messaging (not your content calendar) is the key to consistent salesThe 3 types of content every business coach needs to convert followers to clientsHow to call in high-level buyers through your stories and postsWhat embodiment messaging is — and why it's your secret weaponThe most common mistake coaches make when writing contentWhy your offers aren't landing (and how to fix that fast)MENTIONED IN THIS EPISODE:

Hey, Mama! If you've been avoiding writing your podcast show notes like the plague or just writing a short blurb and calling it a day… we need to talk. Your show notes are more than just a recap—they're a powerful tool to attract new listeners, move your listeners to take action, and grow your business. In this episode, I'm giving you all the tea on the 7 elements every podcast show notes template needs to turn your episodes into high-converting content that works for you on autopilot. This is the exact template I use and teach inside of The Social Media Detox Club, and I'm walking you through it step by step.In this episode, you will learn:The 7 elements every podcast show notes template needsWhy your episode description should do more than just summarize the episodeHow to get your listeners bingeing your podcast contentWhy you should be driving traffic to your website, not Apple or SpotifyResources Mentioned in Today's Episode:Join The Social Media Detox Club to get access to my full podcast show notes template (for both solo and interview episodes), podcast SEO trainings, keyword research tutorials, and more. Captivate (this is an affiliate link)Ways I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubDownload the FREE Make Your Business Social Media Optional Private PodcastRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode263/Connect with Andria:Threads:

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ ---Meredith's Husbandhttps://www.meredithshusband.com

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.What you'll learn in this episode:How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content builds connection, curiosity, and brand loyaltyHow to create a culture of trust and spontaneity within a content teamTactics for amplifying fan experiences and turning guests into storytellersLessons on authenticity, timing, and using pop culture trends to enhance reachHow to make a venue—or any brand—feel human, relatable, and unforgettable

--these show notes were made using ChatGPT--Episode Summary:In this solo episode, Connor Frost dives into a question many songwriters face: Should you share your demos, B-sides, or unfinished songs with the world? Through a personal story about a "rejected" lyric video for his single "Real Friends", Connor explores the vulnerability, hesitation, and ultimately, the freedom that comes with sharing imperfect work. This episode is a must-listen for any songwriter questioning what to do with their creative leftovers.

Success isn't just about strategy—it's about how you communicate it. And when the message isn't landing, it's probably not your offer. It's your story.In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You'll learn how to craft stories that connect, convert, and evolve with your business.

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.In this episode, I reveal:The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel contentWhy being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentionedHow to adapt your reporting frameworks to emphasise conversion metrics over raw traffic numbers when communicating with stakeholdersThe updated Google Quality Rater Guidelines that explicitly target AI-generated content without substantial human expertise or curationIn this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.As they explain in the pod:"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.Get the show notes: https://exposureninja.com/podcast/dojo-48/Listen to these episodes next:Did Google Just “Confirm” That You Can't Add E-E-A-T To Your Website?https://exposureninja.com/podcast/dojo-47/Everything Marketing Leaders Should Know About Google's NEW AI Modehttps://exposureninja.com/podcast/dojo-46/Copy This NEXT-LEVEL GEO Strategy in 2025https://exposureninja.com/podcast/extra-043/

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or opening a dream pizza shop, and even bouncing back after Etsy shut down a six-figure store.If you've ever felt stuck, scared to start, or unsure which way to go—this is the episode for you. There's a ton of real advice in here, but more than that, it's energy. It's fire. It's the push you need to stop overthinking and start moving.We talk about:Why "perfect" content is killing your momentumThe truth about followers, DMs, and your first 13 fansWhether college still makes sense (especially if you're creative)AI, brand building, and the future of searchWhat to do when life punches you in the face—and how to fight backThe pizza shop vs. house debate (and why offense always wins)How to grow leads with local ads and repurposed contentWhy soft skills matter and how to find companies that actually care

Many things we once widely accepted as true and considered non-controversial galvanize intense debates.Leaders are often advised to stay neutral, to not get political when these issues come up in their organizations.Of course leaders should be mindful of what they discuss, how, and with whom. But that isn't the same as being apolitical or neutral. In fact, our collective discomfort with being political often has less to do with neutrality and more to do with avoiding discomfort or even silencing conversations outright.When leaders stifle discussions because they fear losing control, that's not neutrality, that's avoidance. And avoidance doesn't make a space safe; it makes it fragile.As leaders of teams from different backgrounds, lived experiences, and viewpoints, it is neither responsible nor possible to be truly neutral. But what we can do is create cultures of openness, generosity, and meaningful discussion. And in a time when science, health, food security, education, and mental well-being are being politicized, it's essential.In the second part of this series on science communication, my guest is an incredible leader, scientist, and science communicator. She shares critical reflections on what we can do to fight misinformation, regardless of our training and expertise.Jessica Steier, DrPH, PMP is a public health scientist, advocate, science communicator, and Co-Founder and CEO of Unbiased Science. She is driven by a mission to bridge divides and foster trust through empathetic, evidence-based communication. As the founder of the Unbiased Science podcast and newsletter, she is committed to breaking free from echo chambers and tackling health and science literacy with clarity and compassion. Dr. Steier specializes in evaluation science, leveraging data and storytelling to inform health policy and program improvement. Her work focuses on building connections, encouraging dialogue, and making complex scientific concepts accessible to diverse audiences. Listen to the full episode to hear:How pop understandings of science-related buzzwords make communication harderHow Jessica works to account for her own biases when creating contentWhy connection and empathy are key to beginning to break down misinformationHow connection without expertise, especially on social media, creates a flood of misinformationWhy we have to address the roots of people's mistrust of scientific institutionsHow Jessica and other science communicators are supporting each other through online abuseWhat to watch out for when influencers talk about health and wellnessThe real risks and impacts of some of the most common health misinformationLearn more about Dr. Jessica Steier:Unbiased ScienceUnbiased Science PodcastUnbiased Science NewsletterInstagram: @unbiasedscipodLearn more about Rebecca:rebeccaching.comWork With RebeccaThe Unburdened Leader on SubstackSign up for the weekly Unburdened Leader EmailResources:Politics, Andrew HeywoodThe Human Condition, Hannah ArendtMarking 50 Years in the Struggle for Democracy | Freedom HouseHow Democracies Die, Daniel Ziblatt , Steven Levitsky​​To combat misinformation, start with connection, not correctionBooster Shots: The Urgent Lessons of Measles and the Uncertain Future of Children's Health, Adam RatnerKendrick Lamar - Not Like UsFringeWeekend at Bernie'sDon't Tell Mom the Babysitter's Dead

What happens when a true crime lover, travel industry insider, and ethical researcher combine forces? You get Vacations Can Be Murder - and in this episode, you'll learn how it all came to life.Kelly sits down with journalist and author Dawn Barclay, whose latest book blends dark tourism with meticulous storytelling. From haunted hotels to infamous gravesites and real crime scenes across New England, Dawn unpacks how she curates travel experiences rooted in true crime - without sensationalizing or crossing ethical lines.In this episode, fraud pros will take away:How to responsibly research and present sensitive crime contentWhy victim resources are essential in true crime narrativesThe fine line between educational curiosity and exploitationReal-life case stories that influenced Barkley's writingInsights into balancing public interest with privacy and respectPlus, get a sneak peek into her upcoming regional guides, and why interest in dark tourism is growing.If you're fascinated by the intersection of ethics, storytelling, and criminal history, this one's for you.Get Dawn's Book: https://vacationscanbemurder.weebly.com/Subscribe to her Substack https://barrsinister.substack.com/Connect with Dawn: https://www.linkedin.com/in/dawnbarclay/Dawn's Website: https://www.dawnbarclayink.com/http://www.dmbarr.com/https://murderpedia.org/https://www.sistersincrime.org/https://jodemillman.com/https://mysterywriters.org/

Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clients across North America since launching the agency in 2021. His firm's unique value lies in helping businesses—especially early-stage and underfunded ones—leverage PR and podcasting to establish credibility, build authority, and grow their influence.From landing press in Forbes and Entrepreneur to using podcast appearances as core marketing assets, Zachary explains how companies can tap into PR without needing a massive budget. He shares how he built his business by “doing what he preaches,” and why storytelling, authenticity, and consistency matter more than ever in today's media-saturated world.Key Topics Discussed:1. Zachary's Journey Into PR & EntrepreneurshipStarting as a gamer selling in-game itemsThe realization that marketing drives all businessLaunching We Feature You while still in universityLeaving school to go full-time into entrepreneurship2. Making PR Accessible for Small BusinessesWhy PR isn't just for unicorn startupsHow even a $1K investment can move the needleStarting with HARO, Connectively, and other DIY PR toolsWhy credibility matters more than traffic in the early stages3. Why Podcasting Became Central to PRPodcasting as a personal storytelling and authority-building toolThe shift from traditional PR to podcast-based brandingRepurposing podcast content for SEO, social, and salesWhy video-based podcasting is the future of founder visibility4. Building Thought Leadership That ConvertsHow to pitch value, not just a storyThe power of third-party validationDifferentiating between “first-person” and “third-person” proofUsing podcast clips in onboarding and sales enablement5. Trends in Media, PR, and Authentic BrandingAuthenticity in a post-AI worldThe rise of founder-led brand narrativesLeveraging podcasts as evergreen contentWhy transparency and credibility are becoming non-negotiable6. Overcoming Barriers to Entry in PRDebunking the myth that PR is too expensiveWhen PR is (and isn't) the right marketing investmentHow to measure success when results aren't always direct-responseWhy PR amplifies your existing marketing instead of replacing it7. Zach's Process for Onboarding ClientsStrategy-driven outreach tailored to each founder's voiceFocusing on podcasts that deliver both reach and relevanceHow he preps clients to speak to both personal and professional storiesSetting expectations and ensuring clients use the media assetsKey Takeaways for Founders & Business Owners:Start small, but start smart—you don't need a massive budget to begin building authority.Use what you create—repurpose podcast content into marketing gold.PR doesn't replace marketing—it enhances it when done right.Third-party validation builds trust faster than any sales page.Authenticity and consistency win—especially in a world where AI-generated content is on the rise.Connect with Zachary & We FeatFollow Us: