Podcasts about contentwhy

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ ---Meredith's Husbandhttps://www.meredithshusband.com

If your business's video content feels flat, forgettable, or just kind of...lame? You're probably missing the most important ingredient: you.In this episode, I'm joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.We talk about how to create content that feels like a person, not a pitch, why you don't need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.Here's what we cover:What it actually means to humanize your brand (beyond “just showing your face”)How to build emotional connection without oversharing or veering off-brandThe mindset shift that makes showing up on camera 10x easierSimple storytelling tricks for turning everyday moments into magnetic contentWhy chasing trends keeps your brand forgettable (and what to do instead)The underrated role of video in building trust and long-term brand equityConnect with TomConnect on LinkedIn Connect on Instagram Grab Tom's book LegendeeringSign up for his upcoming masterclass (Happening 5/15) on video content

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.What you'll learn in this episode:How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content builds connection, curiosity, and brand loyaltyHow to create a culture of trust and spontaneity within a content teamTactics for amplifying fan experiences and turning guests into storytellersLessons on authenticity, timing, and using pop culture trends to enhance reachHow to make a venue—or any brand—feel human, relatable, and unforgettable

--these show notes were made using ChatGPT--Episode Summary:In this solo episode, Connor Frost dives into a question many songwriters face: Should you share your demos, B-sides, or unfinished songs with the world? Through a personal story about a "rejected" lyric video for his single "Real Friends", Connor explores the vulnerability, hesitation, and ultimately, the freedom that comes with sharing imperfect work. This episode is a must-listen for any songwriter questioning what to do with their creative leftovers.

Success isn't just about strategy—it's about how you communicate it. And when the message isn't landing, it's probably not your offer. It's your story.In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You'll learn how to craft stories that connect, convert, and evolve with your business.

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.In this episode, I reveal:The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel contentWhy being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentionedHow to adapt your reporting frameworks to emphasise conversion metrics over raw traffic numbers when communicating with stakeholdersThe updated Google Quality Rater Guidelines that explicitly target AI-generated content without substantial human expertise or curationIn this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.As they explain in the pod:"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.Get the show notes: https://exposureninja.com/podcast/dojo-48/Listen to these episodes next:Did Google Just “Confirm” That You Can't Add E-E-A-T To Your Website?https://exposureninja.com/podcast/dojo-47/Everything Marketing Leaders Should Know About Google's NEW AI Modehttps://exposureninja.com/podcast/dojo-46/Copy This NEXT-LEVEL GEO Strategy in 2025https://exposureninja.com/podcast/extra-043/

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or opening a dream pizza shop, and even bouncing back after Etsy shut down a six-figure store.If you've ever felt stuck, scared to start, or unsure which way to go—this is the episode for you. There's a ton of real advice in here, but more than that, it's energy. It's fire. It's the push you need to stop overthinking and start moving.We talk about:Why "perfect" content is killing your momentumThe truth about followers, DMs, and your first 13 fansWhether college still makes sense (especially if you're creative)AI, brand building, and the future of searchWhat to do when life punches you in the face—and how to fight backThe pizza shop vs. house debate (and why offense always wins)How to grow leads with local ads and repurposed contentWhy soft skills matter and how to find companies that actually care

Many things we once widely accepted as true and considered non-controversial galvanize intense debates.Leaders are often advised to stay neutral, to not get political when these issues come up in their organizations.Of course leaders should be mindful of what they discuss, how, and with whom. But that isn't the same as being apolitical or neutral. In fact, our collective discomfort with being political often has less to do with neutrality and more to do with avoiding discomfort or even silencing conversations outright.When leaders stifle discussions because they fear losing control, that's not neutrality, that's avoidance. And avoidance doesn't make a space safe; it makes it fragile.As leaders of teams from different backgrounds, lived experiences, and viewpoints, it is neither responsible nor possible to be truly neutral. But what we can do is create cultures of openness, generosity, and meaningful discussion. And in a time when science, health, food security, education, and mental well-being are being politicized, it's essential.In the second part of this series on science communication, my guest is an incredible leader, scientist, and science communicator. She shares critical reflections on what we can do to fight misinformation, regardless of our training and expertise.Jessica Steier, DrPH, PMP is a public health scientist, advocate, science communicator, and Co-Founder and CEO of Unbiased Science. She is driven by a mission to bridge divides and foster trust through empathetic, evidence-based communication. As the founder of the Unbiased Science podcast and newsletter, she is committed to breaking free from echo chambers and tackling health and science literacy with clarity and compassion. Dr. Steier specializes in evaluation science, leveraging data and storytelling to inform health policy and program improvement. Her work focuses on building connections, encouraging dialogue, and making complex scientific concepts accessible to diverse audiences. Listen to the full episode to hear:How pop understandings of science-related buzzwords make communication harderHow Jessica works to account for her own biases when creating contentWhy connection and empathy are key to beginning to break down misinformationHow connection without expertise, especially on social media, creates a flood of misinformationWhy we have to address the roots of people's mistrust of scientific institutionsHow Jessica and other science communicators are supporting each other through online abuseWhat to watch out for when influencers talk about health and wellnessThe real risks and impacts of some of the most common health misinformationLearn more about Dr. Jessica Steier:Unbiased ScienceUnbiased Science PodcastUnbiased Science NewsletterInstagram: @unbiasedscipodLearn more about Rebecca:rebeccaching.comWork With RebeccaThe Unburdened Leader on SubstackSign up for the weekly Unburdened Leader EmailResources:Politics, Andrew HeywoodThe Human Condition, Hannah ArendtMarking 50 Years in the Struggle for Democracy | Freedom HouseHow Democracies Die, Daniel Ziblatt , Steven Levitsky​​To combat misinformation, start with connection, not correctionBooster Shots: The Urgent Lessons of Measles and the Uncertain Future of Children's Health, Adam RatnerKendrick Lamar - Not Like UsFringeWeekend at Bernie'sDon't Tell Mom the Babysitter's Dead

Once you've established that you have a piece of good content that's done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let's work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that's the focus of today's episode – and, if you're not sure how to work out which content has done well, we're of course covering that too!In this episode, we're chatting about:What we actually mean by “a post that's done well”Ideas for reusing your content in new waysHow you can test tweaks you've made on your contentWhy you should be turning your best posts into adsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement

What happens when a true crime lover, travel industry insider, and ethical researcher combine forces? You get Vacations Can Be Murder - and in this episode, you'll learn how it all came to life.Kelly sits down with journalist and author Dawn Barclay, whose latest book blends dark tourism with meticulous storytelling. From haunted hotels to infamous gravesites and real crime scenes across New England, Dawn unpacks how she curates travel experiences rooted in true crime - without sensationalizing or crossing ethical lines.In this episode, fraud pros will take away:How to responsibly research and present sensitive crime contentWhy victim resources are essential in true crime narrativesThe fine line between educational curiosity and exploitationReal-life case stories that influenced Barkley's writingInsights into balancing public interest with privacy and respectPlus, get a sneak peek into her upcoming regional guides, and why interest in dark tourism is growing.If you're fascinated by the intersection of ethics, storytelling, and criminal history, this one's for you.Get Dawn's Book: https://vacationscanbemurder.weebly.com/Subscribe to her Substack https://barrsinister.substack.com/Connect with Dawn: https://www.linkedin.com/in/dawnbarclay/Dawn's Website: https://www.dawnbarclayink.com/http://www.dmbarr.com/https://murderpedia.org/https://www.sistersincrime.org/https://jodemillman.com/https://mysterywriters.org/

Send a a Text- leave your name & email so we can respond!I booked 6 new clients in 2 weeks. My Protégé Stylist booked 5. And the best part? We didn't spend a dime on ads.In this solo episode, I'm breaking down the super simple email + social media strategy I've been using since December that's finally paying off—and how using the same exact strategy helped Cede, a brand-new stylist, fill her books too.I'll walk you through:Why email should be your #1 marketing toolHow to repurpose your emails into consistent social contentWhy repeating yourself is not annoying—it's smartThe importance of making booking ridiculously easyIf you're stuck in a marketing rut or trying to help a new stylist grow, this is the episode to tune into.Want the insider scoop on my emails? You can subscribe to my salon email list HERE and gain inspiration every week. Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair

Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.Exciting Announcement

Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clients across North America since launching the agency in 2021. His firm's unique value lies in helping businesses—especially early-stage and underfunded ones—leverage PR and podcasting to establish credibility, build authority, and grow their influence.From landing press in Forbes and Entrepreneur to using podcast appearances as core marketing assets, Zachary explains how companies can tap into PR without needing a massive budget. He shares how he built his business by “doing what he preaches,” and why storytelling, authenticity, and consistency matter more than ever in today's media-saturated world.Key Topics Discussed:1. Zachary's Journey Into PR & EntrepreneurshipStarting as a gamer selling in-game itemsThe realization that marketing drives all businessLaunching We Feature You while still in universityLeaving school to go full-time into entrepreneurship2. Making PR Accessible for Small BusinessesWhy PR isn't just for unicorn startupsHow even a $1K investment can move the needleStarting with HARO, Connectively, and other DIY PR toolsWhy credibility matters more than traffic in the early stages3. Why Podcasting Became Central to PRPodcasting as a personal storytelling and authority-building toolThe shift from traditional PR to podcast-based brandingRepurposing podcast content for SEO, social, and salesWhy video-based podcasting is the future of founder visibility4. Building Thought Leadership That ConvertsHow to pitch value, not just a storyThe power of third-party validationDifferentiating between “first-person” and “third-person” proofUsing podcast clips in onboarding and sales enablement5. Trends in Media, PR, and Authentic BrandingAuthenticity in a post-AI worldThe rise of founder-led brand narrativesLeveraging podcasts as evergreen contentWhy transparency and credibility are becoming non-negotiable6. Overcoming Barriers to Entry in PRDebunking the myth that PR is too expensiveWhen PR is (and isn't) the right marketing investmentHow to measure success when results aren't always direct-responseWhy PR amplifies your existing marketing instead of replacing it7. Zach's Process for Onboarding ClientsStrategy-driven outreach tailored to each founder's voiceFocusing on podcasts that deliver both reach and relevanceHow he preps clients to speak to both personal and professional storiesSetting expectations and ensuring clients use the media assetsKey Takeaways for Founders & Business Owners:Start small, but start smart—you don't need a massive budget to begin building authority.Use what you create—repurpose podcast content into marketing gold.PR doesn't replace marketing—it enhances it when done right.Third-party validation builds trust faster than any sales page.Authenticity and consistency win—especially in a world where AI-generated content is on the rise.Connect with Zachary & We FeatFollow Us:

HELPFUL LINKS AND RESOURCES:Want to learn more about leveraging AI for your content? Join my weekly AI Amplifier Masterclass! Link in description below

How can marketers use data effectively without getting completely lost in the numbers?In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the podcast during 2024.What you'll learn:What clickstream data is and why it matters for marketersThe biggest misconceptions about marketing attributionHow brands can measure the real impact of their contentWhy nonlinear consumer journeys challenge traditional analyticsHow data-driven marketers should think about AIThe key lessons Eli learned from growing and selling a startupEli also shares insights on the future of data privacy, why marketers should think beyond last-click attribution, and how AI is reshaping both creativity and analytics in marketing.00:06 – Introduction00:40 – What is Datos and how does it use clickstream data?03:08 – Understanding consumer behavior through anonymized data06:17 – The challenge of marketing attribution and nonlinear journeys10:36 – Why correlation matters as much as causation14:01 – The biggest surprises marketers discover in their data19:21 – Data vs. creative decision-making in marketing24:04 – AI's impact on both data analysis and creative work35:54 – Eli's founder journey and the early days of Datos41:23 – From startup to acquisition: Lessons in scaling a business45:41 – Advice for marketers: Using data effectively without over-relying on it49:55 – Where to find Eli online------------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.If you enjoyed this episode, please leave a review so others can find us!

Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations.What you'll learn in this episode:How to stay ahead of industry trends using alerts and social listeningThe secret to turning news into educational, audience-focused contentWhy personal branding plays a crucial role in B2B marketingThe best distribution strategies for timely content, from social media to emailHow internal subject matter experts can elevate your content gameThis conversation is packed with actionable insights on making your content relevant, engaging, and impactful. Don't miss it!

In this insightful episode, Dr. Sharon Spano dives into the evolving role of AI in storytelling and branding with guest Lindsay Hotmire, founder of Storyhouse Fifteen. As AI becomes a central tool in business and marketing, the discussion explores whether it enhances or undermines creativity and human connection. Lindsay shares her expertise on authentic branding and why stories remain the heart of business identity. If you've ever wondered how AI influences branding, creativity, and the human experience, this episode is for you.What You'll Learn in This Episode:How AI is reshaping storytelling and brandingThe potential risks and benefits of AI-generated contentWhy authentic storytelling is crucial for business successThe role of story in defining brand identity and human connectionPractical strategies to integrate AI without losing your unique brand voiceThe future of marketing and AI's place in creative industriesTranscript: HereLindsay Hotmire:Storyhouse Fifteen: https://storyhousefifteen.com/Lindsay's Substack: https://lindsayhotmire.substack.com/Sharon Spano:Website: sharonspano.comFacebook: facebook.com/SharonSpanoPHDInstagram: instagram.com/drsharonspano/LinkedIn: linkedin.com/in/sharonspano/Book: thetimemoneybook.comContact: sharon@sharonspano.comSubstack: substack.com/@drsharonThe Other Side of Potential Podcast: sharonspano.com/podcast/

Watch This NEXT: https://youtu.be/dkixSG4hVRIMost content isn't built to make money.It's built to go viral.And that's why most creators stay broke.In 2025, content needs to do more than just get views.It needs to build trust, attract leads, and convert into real revenue.That's exactly what I sat down to break down with Jun Yuh.This guy has built an audience of 8M+ followers across platforms—without relying on trends, cheap tactics, or going viral.We got into:The system behind consistent, profitable contentWhy most creators never break past $10K/monthHow to structure your content ecosystem to drive revenueThe mindset shifts you need to actually scale onlineThis isn't theory.It's what's working right now.For creators with millions of followers and business owners, using content to scale.If you're trying to build a content business in 2025, you need to hear this.(00:00) Introducing Jun Yuh(03:08) Breaking Free from the Content Rut  (06:14) The Power of Consistency & Daily Execution  (09:45) Understanding Your Audience for Maximum Impact  (14:04) How Viewer Psychology Drives Content  (18:07) How to Stand Out in a Crowded Market  (23:28) Overcoming Fear, Judgment & Self-Doubt  (29:11) Why Most Creators Fail (And How to Avoid It)  (34:17) Playing the Infinite Game in Content & Business  (41:16) The "CREATE" Framework for Content Growth  (47:54) The Student vs. Expert Approach to Authority  (52:21) How to Inspire & Influence Through Content  (58:51) Finding Meaning & Avoiding Creator Burnout  (01:07:38) Repurposing Strategies to Scale Content(01:14:57) Systematic Approach to Growth & Monetization  (01:17:14) Jun Yuh's Idea Generation StrategiesSupport the show

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsNot many people know this, but Pat Flynn is the reason I started my podcast.Back in 2020, I was broke, clueless, and desperate for a way out, I bought a $60 microphone. That mic? It came from an affiliate link on Pat Flynn's website.I binged watched every piece of content Pat had:How to start a podcastThe best mics and softwareEditing tools I'd never used beforeFast forward to 2025, and I just recorded episode 258 of my podcast—with Pat Flynn himself.In this episode, Pat shares the lessons, failures, and surprises from 15 years of building online businesses—including generating over $10M in revenue.We talk about:How he built and grew Deep Pocket Monster to 1M subscribersThe importance of emotional connection in your contentWhy small, vibrant communities are the future of businessThe reality of staying relevant in a changing landscapeIs it blind luck? Or the compounding effect of 15 years in the game?Pat breaks it all down.If you're building a content business or just starting out, this is an episode you can't miss.Check out Pat's YouTube: https://www.youtube.com/@patflynn/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview(00:30) Importance of Serving Your Audience(03:03) How to Create Raving Fans(07:02) The Power of Consistency and Experimentation(12:38) Will AI Take Over Online Media?(17:56) Why Video Podcasts Do Better (19:13) The Benefits of Podcasting(23:19) Pat Flynn's Short-Form Content Strategies(28:29) Short Form vs Long-Form Content(34:02) The Art of Storytelling and Emotional Engagement(36:39) Building Community (39:17) Starting as a Newcomer in a Niche(42:03) Understanding People and Building Loyalty(45:57) Transitioning to Community-Based Learning(51:52) Investing in Startups(59:18) How to Get Sponsorships and Build Relationships(01:02:01) The Importance of ThumbnailsSupport the show

What does it take to create content that truly stands out? Jay Acunzo, celebrated writer, speaker, and host of the "How Stories Happen" podcast, joins us to unpack the art of meaningful storytelling—in all its messy, frustrating, and euphoric parts.Jay shares why asking better questions can lead to more impactful content and explains how challenging assumptions opens the door to creative breakthroughs. He also introduces his concept of the IP Pyramid, a framework for developing and refining your intellectual property to create truly unique and resonant stories that serve your audience and yourself.Listen to the full episode to hear:How to reach deeper truths that lead to more meaningful contentWhy developing your IP is less about following templates and more about creative risk takingThe pitfalls of following best practices too closely—and how to trust your intuition insteadHow to identify the gaps in your storytelling by identifying what truly matters to your audienceWhy embracing constraints can spark creativity and lead to breakthroughsLearn more about Jay AcunzoWebsite"How Stories Happen" Podcast"Playing Favorites" NewsletterCreator Kitchen (Coaching & Education)Follow on LinkedInLearn more about Mary Knox Miller:Thought Leader Media"Human Dispatches" NewsletterFollow on LinkedIn

Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.In this episode, we cover:The Four Quadrants of Secret Sauce framework for authentic content creationGame-changing video editing tips that will transform your contentWhy experimenting is crucial for finding what works for YOUSmart ways to batch content without burning outThe importance of bringing personality into your businessKey Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower

Hey, Mama! One topic that comes up a lot about email marketing is can you send too many emails. Far too many moms in business either delay starting their email list or don't fully engage with their subscribers because they are so worried about bugging their email community. In today's episode, I address the mindset drama that so many business owners deal with when beginning their email marketing journey and share why you should send more quality emails to your list. In this episode, you will learn:Why it's not possible to send too many emails when you create quality email contentWhy you should email your list moreThe mindset drama around emailing your list at a higher frequency and how to navigate itResources Mentioned in Today's Episode:Moms Do Business Different Episode 318The Social Media Detox ClubCurious about my newest offer that I haven't made public yet? Send me a DM on Instagram or email me at hello@mamaturnedmompreneur.com to get the link to learn more!Ways I Can Serve You:Week of Voxer Coaching​The Social Media Detox Club​VIP Podcast LaunchRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to

“Your level of consistency is important — and different than frequency.” –Lisa MullisYou have an amazing solution for people … but you can't seem to convert. You have a million ideas, but they don't end up on the page or screen. What's getting in your way? In FLOW365 when we talk about our three most important things, creating content comes up for at least half the people every single week. I bet some of you struggle with this too.I'm really excited to talk with Lisa Mullis, marketing and messaging specialist about making our content easier to create and more effective.We talk about what we actually mean when we talk about content and how much we actually need. Two helpful takeaways: consistency is more important than frequency, and you can and should reuse your content!We also talk about: How a 10-minute writing practice can get you unstuck and bring more ease to weekly contentWhy we start talking about solutions too soon and the CAASE frameworkHow much content you need to produce and the difference between consistency and frequencyReusing your contentWhy we need to repeat ourselves and think about each piece of content standing aloneThinking about social media platforms as tools you use, similar to productivity tools, and picking the one that works best for you.ABOUT LISALisa Mullis is the founder of Paraphrase Communications. She combines 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses.Lisa is driven by a belief that small business has the power to positively shape our economies and communities and a desire to help entrepreneurs and organizations doing good in this world expand their ability to make a difference.Whenever she can get out from behind the screen and jump into RL, she's usually off adventuring with her family on foot, mountain bike, or boat somewhere near or far to where she's based in the U.S. Pacific Northwest.LINKShttps://www.paraphrasecomm.com/https://www.linkedin.com/in/lhmullis/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. Here are Three Doable Changes from this conversation:WRITE DAILY FOR 10 MINUTES. Do 10 minutes of ramble or freeform writing every day. Pick a time to do it, set a timer and just keep putting words on the page. This practice can help unstopper what gets stuck in your brain.TALK ABOUT WHERE YOUR CLIENT IS. Practice talking or writing about the challenge your client or customer is experiencing. Then identify attempts they have made to fix this issue. Consider an analogy for the issue. This will help you build a bridge to your solution for potential clients or customers.FOCUS ON CONSISTENCY. What if instead of focusing on being all the places and posting/emailing frequently, you focused on consistency? Pick a manageable frequency. Commit to sharing your content (whatever format you chose) when you say you will. Tell somebody you are going to do it. Schedule time to ramble...

In this episode, Emmy-nominated Culinary Producer and Entrepreneur Sarah Mastracco discusses her journey from high-pressure kitchens like Le Bernardin to a culinary producer for Martha Stewart, Snoop Dogg, and Emeril. Sarah shares how she transitioned to wellness-focused ventures, integrating food as medicine, and her advice for navigating major career shifts.Highlights:Transitioning from top-tier kitchens to culinary media and entrepreneurshipThe transferrable skills she used moving from top kitchens to producing food contentWhy she integrated her culinary expertise with holistic wellnessHow Storytelling influences the development of food contentTaking the entrepreneurial leap and launching two wellness brandsAdvice for pursuing a career in culinary arts, wellness and entrepreneurshipMentioned on the Show: The One Health 30-day Challenge kicks off on September 30, 2024. The following challenge will start on January 6, 2025. Learn more HEREShow GuestSarah Mastracco began her culinary journey in San Francisco before advancing her skills in Italy and New York's prestigious kitchens, including Le Bernardin and Eleven Madison Park. Transitioning to food media, she worked as an on-air chef and culinary producer for shows like Martha Cooks, Trisha's Southern Kitchen, Trisha's Southern Kitchen, and Pati's Mexican Table, earning multiple Emmy and James Beard nominations. With a passion for wellness, she studied at the Institute of Integrative Nutrition, which led her to co-found One Health, an Integrative Culinary Medicine platform, and launch Flavor Fork, a meal prep service offering locally sourced, whole-food meals in North Fork, Long Island, NYSupport the showJill Griffin helps leaders and teams thrive in today's complex workplace. Leveraging her extensive experience to drive multi-million-dollar revenues for brands like Coca-Cola, Microsoft, Samsung, and Hilton Hotels, Jill applies a strategic lens to workplace performance, skillfully blending strategy and mindset to increase professional growth, enhance productivity, and career satisfaction across diverse organizations. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.”Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone.And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to do it.  If you wanna know what she does instead, you'll just have to listen.In this episode, you will hear:The challenges of short-form content creation for experts and its impact on long-form contentWhy the difference between feed based content vs playlist based content is important for expertsThe interconnectedness of content creation, repurposing, and business programsMarketing approach focusing on transparency, consistency, and offering free resourcesThe importance in building personal connections and relationship-building in marketingWant to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.In this episode, you'll learn:How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. Today, Fernando is sharing his insights and knowledge of what he's learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest. What is Covered: The basics of creating a content strategy and buyer persona The power of data analysis and insights into web traffic sources Why being a brand is a superpower both for leaders and competitors in any marketSWOT vs. PEST analysisThe nuances of SEO strategies for different countries and culturesContent strategies for top, middle and bottom of the funnelThe impact of AI on SEO and success stories of leveraging AI toolsMost common SEO mistakes Why you should regularly update and repurpose your contentWhy strong company culture is crucial in the growth stage Frustration KPI and knowing you customer journey Resources:Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happyLearn more about Semrush https://www.semrush.com/ Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/ Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/

We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business.Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs well I am always trying to study it to see what lessons can be learned and today I am spilling the beans with you.In this episode we will discuss:How to use your brand voice in your contentWhy curation versus creation is always bestHow to find content that performs welland much more.Busines FREEBIES:Grab my FREE resource guide and get 30 plus resources to level-up your home bakery business click here to grab my FREE guide and get more tips from me every week.http://bit.ly/bakersresourcesAre we friends on Instagram? If you enjoyed this episode TAG ME at @bakingforbusinessI really do appreciate each and every one of you guys and LOVE meeting new baking friends.

Apple officially announces WWDC 2024 for June 10-14 with some allusions to a focus on AI, Apple sues an ex-employee for leaking info on products, DOJ sues Apple, Amazon releases a new app that can read your palm, and creepy iPhone settings, explained.Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: youtube.com/@primarytechshowSupport the showJoin our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/joinReach out:Stephen's YouTube Channel@stephenrobles on Threads@stephenrobles on XStephen on MastodonJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on MastodonWe would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fmLinks from the showApple's Worldwide Developers Conference returns June 10Joz's WWDC TweetApple Sues Former Employee for Leaking iPhone's Journal App and More - MacRumorsWhen Is the New iPad Pro, iPad Air Coming Out? Apple Plans Early May Launch - BloombergJason's Story about DOJ v. Apple LawsuitWalt Mossberg on Apple Suit • ThreadsPhil Schiller Profile and the App StoreAmazon's Palm Recognition AppThreads Now Open to the Fediverse | MetaiPhone "Discoverable by Others" Setting - WSJCreepy iPhone Privacy Settings and What They Mean - YouTubeMLB for visionOS strikes out on Opening Day – Six ColorsCanva acquires Affinity to fill the Adobe-sized holes in its design suite - The VergeApple TV+ is the streaming platform with the highest rated contentWhy is the Disney+ logo a different color? (00:00) - Intro (02:05) - Jason's Surprise (04:20) - WWDC 2024 (11:07) - Apple Sues Leaker (16:59) - DOJ Sues Apple (28:25) - Phil Schiller Profile (32:06) - Amazon Palm Reading (33:51) - Threads in the Fediverse (40:05) - Member Thanks (41:51) - Weird iPhone Privacy Settings (47:09) - Canva Aquires Affinity (49:53) - Disney+ and Streaming ★ Support this podcast ★

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée's agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we're just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customerDive in:[03:38] Film background, prestigious school, scriptwriting, London journey.[06:32] SEO requires unique product descriptions, legal disclosures.[10:14] Google now values trustworthy, authoritative content for ranking.[13:01] Proper story framework vital for product pages.[16:55] Finding balance, aligning with customer sentiment.[22:35] Brands must read their customer reviews. [26:06] Hear Aimée's Insider Tips!Find our notes here: https//keepopt.com/193Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of In the Circle, I have the joy of hearing from Haley today who asks an amazingly relevant question—How Do I Navigate Life As A Young Sober Person?Who is my community going to be? Who am I going to get to hang out with? Who will want to hang out with this new version of me? How do I find other people who are interested in health and wellness as a person on a path of discovery? Stepping onto a new path of recovery can be a scary experience, but knowing that you won't have to do it alone makes the journey less intimidating. As you continue through recovery, you start to embrace new experiences. You start to look for new communities and new interests, and find the world as you know it expands.Tommy discussesThere Is Life After AddictionHow to be alone and contentWhy your world expands after recoveryHow to find your community of like-minded peopleFurther Links & ResourcesCatch a Meeting. We offer 30+ Live Online Recovery meetings every week. Come and find your community here. Meetings are always free.Want ongoing recovery insights and inspiration delivered to your inbox? Subscribe to the UpliftJoin our Recovery 2.0 Community: access your authentic power, connect with others on a similar path, and thrive in life beyond addictionSubscribe to The Recovery Channel on YouTubeVisit our websiteCome and experience an in-person event or retreat: r20.com/eventsAddiction is part of everyone's journey, but recovery is not. The Recovery 2.0 Membership is a place where you can explore the topics that interest you, find community, and connect with Tommy Rosen on a personal level. It's here that we'll dig into spirituality and union of the mind, body, and spirit, and transform from the inside out. You will learn and grow alongside a community of supportive, conscious, compassionate, and vibrant individuals, like you!Join us at r20.com/welcome to explore how to move beyond addiction and thrive in your life.Connect with TommyInstagramFacebookTikTokRecovery 2.0@Recovery2Point0 on InstagramRecovery 2.0 Facebook GroupIn The Circle is produced by Lovemore Media.

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging unboxing experience, seek video reviews.[09:12] Seeking permission to use UGC.[11:32] Brands should comply with legal requirements for influencers.[13:53] Honesty and moderation required for posting reviews.[15:51] 1-star reviews can help![17:32] When to ask for reviews is also key.[19:05] Jameela's Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. The truth is that YOU are enough and your message is needed.In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.We'll cover:How to stop feeling overwhelmed by new social media platforms & featuresThe most impactful type of content, and it's not ReelsHow to get inspired through conversationsBalancing sharing personal content and credible contentWhy you may be feeling awkward on cameraHow to connect with contextThis episode is a sneak peek into a keynote that I will be giving soon which means you're getting exclusive access to some juicy tips.So go grab your notebook and listen now.Episodes Mentioned:Episode 161: My Top Video Tips to Help You Reduce Content Stress

 In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. In short - it's course-building GOLD.Quick overview of what we cover: The 5 columns that belong on a curriculum mapping spreadsheetThe tools that can tell you if your content is truly engaging your learners (or not!)How to weave macro and micro outcomes into your course mappingThe best ways to get your learners to demonstrate knowledge gainedWhy it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your courseWhy "free-range chicken" learners are the least engagedSteve's persuasive argument for locking down contentWhy your price point should not dictate the amount of support you give your learnersHow to hold your learners accountable with kindnessThe secret weapon Adriane employed in her last program that blew Steve away with its clevernessCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceMake More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

In Ep. 91 of Earned, Conor sits down with Peter Hollens, a powerhouse a cappella singer who has amassed a following of over 3M subscribers on YouTube, and over a billion views across his various social channels. To start the show, Peter explains why he has pursued other business ventures outside of being a creator, including investing, consulting, and recently founding his own business (Inhouse Creators), and shares how these interests help him avoid burnout. We then learn how Peter leverages AI like ChatGPT to help him create his content, before unpacking Peter's journey as a creator over the last decade—and why signing with a major record label was one of his biggest regrets. We discuss the challenges of finding balance as both a content creator and a father, and Peter shares the story of losing his voice for 18 months due to a stubborn granuloma. We also learn how during that time, Peter was able to discover his passion and business acumen for consulting companies about the creator economy, an experience that later inspired his new business: Inhouse Creators. To close the show, Peter explains how Inhouse Creators works to connect businesses to experienced, savvy creators to produce their content, and why companies that don't invest in the creator economy will get left behind.In this episode, you will learn:How Peter leverages AI like ChatGPT to help him create contentWhy signing with a major record label was one of Peter's biggest regretsWhy businesses should look to hire creators for in-house content productionResources:Peter's YoutubePeter's WebsitePeter's InstagramInhouse CreatorsConnect with the Guest:Peter Hollens' LinkedInConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. In this episode:Defining evergreen and legacy contentWhy evergreen content is a really powerful toolCreating different kinds of evergreen holiday contentRefreshing and updating is the name of the game right nowWays to leverage legacy content for your holiday marketing strategyElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCatch up on the previous episode of Q4 Prep July:10 SEO Tips You Need to Know For Your Holiday Gift GuidesFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Adam Carswell shares why making “bite sized” content, like podcast episodes, is great for conveying a message and attracting an audience. In this episode, Adam talks about:The benefits of creating simple, short pieces of contentWhy people like “bite sized” podcast episodes Keeping your message simple for your audience Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time.Episode Resources:Adam J. Carswell Facebook Group RaisingCapital.com GooBalls.io Carswell.ioTimestamped Shownotes:00:08 – What is great about short, “bite sized” content?  00:39 – What are the benefits of creating shorter podcast episodes and other types of content? 00:54 – Micah Carswell makes a guest appearance 02:20 – Where can you find updates on Adam's new book? 

This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that's not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content.That's what we're going to talk about today!In this episode, we're going to cover:What is long-form contentWhy long-form content mattersChoosing the right format of long-form content for youCreating a long-form content planCreating high quality long-form contentAnd moreStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Show notes:How to build a systematic organic social media strategyWhy and how you need to understand what your customer actually needsWhy engagement outreach and conversation could be the missing piece in your strategy.How to decide on a content strategy - connection and converting contentWhy it helps to have a face for your brandWhich channels to focus on while scaling up your businessWhat kind of videos should a business post - TikTok vs InstagramHow to use influencers and use their content in your own brandWhat should be the frequency of posts for your social media channelsHow to avoid burnout while creating constant content

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. Highlights:What it means to develop a relationship with an audience and why it's important in order to create content that resonatesStrategies for cutting through the noise and making a lasting connectionThe importance of high-quality contentWhy it pays off to go the extra mile and do quality research to create data-driven contentLearn more about BizzaboConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode Daisy discusses:The 5 hallmarks of a great coach, mentor, or instructorWhat separates the best from the rest when it comes to expertiseHow to find the best online training contentWhy a great coach, mentor, or instructor may not make you FEEL good, but how they will help you BE goodOutgrowing a coach, mentor, or instructorBooks referenced in this episode:The Little Book Of Talent - By Daniel CoyleThe Talent Code - By Daniel Coyle Never miss an episode by subscribing via iTunes, Spotify or by RSS Help improve the show by leaving a Rating & Review in iTunes (Here's How) Join the discussion for this episode in the comments section at the website for this show

Today we get to talk all about copyright infringement — What can you do when you find a content thief, and can you get paid for damages?In this episode, you'll hear…What happens when someone steals your contentWhy you need to register your content to copyright itHow to take action and protect your contentIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:● Copycats Training Sign Up: Save $25 off with code: Copycat25● Episode 109. All Your Trademark Questions: Answered● Submit your legal question for an upcoming episode of On Your Terms™CONNECT:● Sam on Instagram● Sam on Facebook● On Your Terms on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:AD Copycats UB Live April 2023Get the Ultimate Bundle™ Copycats UB Live Webinar

Here's how a single question from a curious listener completely transformed the way I approach lead generation, sales, and cold outreach!More important, discover how you can overcome your fears and finally put your best foot forward in your lead generation efforts.If you're tired of feeling stuck, and you're ready for a new way to attract clients, this is the episode for you!What We'll Cover:The dead simple mindset shift that will make you unstoppable in sales and outreachWhy giving away your BEST tips and secrets for free actually leads to more paying clientsThe importance of demonstrating expertise through your contentWhy a single quote from Zig Ziglar will change your entire approach & attitude about sellingGet ready to break free from fear, demonstrate your expertise, and truly help the people who need what you have to offer!Discover how to craft a message that speaks directly to your ideal audience, and how to use your unique expertise to create content that generates real results.FREE RESOURCESFree Book - LinkedIn Lead Generation for Business Coaches & ConsultantsFree Book - LinkedIn Lead Generation For Franchise ConsultantsFree Book - The Ultimate LinkedIn Profile TemplateFree Book - How To Use LinkedIn for Business, Sales & MarketingWHERE YOU CAN FIND ME / LINKS:Connect with John Nemo on LinkedIn!"Done For You" LinkedIn Lead Generation!Free Tips, Trainings & Resources

Happy New Year! This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I'm not sharing any forecasts or predictions. It's hard to predict anything that will happen. So what I'm going to do instead in this episode of Art of Online Business is share nine thoughts on what's ahead for 2023. Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. Along with those nine thoughts, I'm also sharing a bonus thought that is crucial because if you don't have it, it's going to be very hard to be successful in your business or it's going to take much longer for you to be successful. In this episode, you'll learn:Why trusting yourself is essential to successThe importance of taking a human approach to leadershipWhy you need to pay attention to the marketMy thoughts on mental health and burnout in online businessWhy you should be making decisions based on your valuesThe importance of conversation over conversionWhat to focus on with marketing contentMy thoughts on SEO and short-form contentWhy data mattersHow to offer more personalized content Why listening to your audience will set you apartLinks & Resources:Check out the Motivating by Appreciation MBA InventoryThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/666Accelerator Application: https://rickmulready.com/accelerator

John Perry, VP of Marketing & Communications at AutoGrid, talks with Jeremy about creating courageous content.Highlights:The benefits of creating courageous contentWhy people are afraid to take a chances with contentStrategies for balancing the risks and the rewards of creating this type of contentLearn more about AutoGridConnect with John on LinkedInMemorable Quotes:"It's that kind of part of the story that I think sometimes we would pull back from as marketers or communicators, but that we really should be leaning into.""I think sometimes we tend to hedge our bets a little too strongly and we all end up sounding very similar or the same.""We have this kind of herd mentality as corporate communicators and marketers and we tend to look around and say the things that we know aren't gonna get us into hot water. And we often, I think, find ourselves in kind of communications environments that tend to mythologize the great mistakes."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

“The way that you speak is how you should be writing. If you focus on documenting your voice instead of writing from a blank page, you will find it so much easier to write.”Chloe Barnes aka @thewritechloe is a copywriter and personal branding strategist for bold, witty, fun brands. She helps people who are the face of their brand grow an audience of superfans, and in this episode of the podcast we decided to go on an in-depth meander through the weird, wild and wonderful world of online business and marketing.Chloe is probably the most refreshing business owner I've ever met, in that despite her success in both business and as a content creator (she has amassed a big ol' following for her sharp, witty skits and advice on places like TikTok and Instagram) she doesn't take herself or her work too seriously WHICH I LOVE.During our chat, Chloe shared a TON of interesting, thought-provoking views on the online business world and of course, tips to help freelancers and service provider navigate the muddy waters of this space without going insane in the process.Here's a selection of what we chatted about:The good, bad and ugly of marketing and online businessHow to avoid exploitation as a new freelancerThe rise of toxic positivityWhy income claim marketing is grossBecoming more curious as business ownersThe demise of authority contentWhy low effort content creation is the secret sauce of 2022Chloe's advice on bringing your messaging to lifeHow to write authentic copy for your businessHow brand archetypes can help you define your voiceGoal setting and motivation as a business ownerChloe's hot TikTok tipsThank you so much to Chloe for being my guest, making me howl with laughter and being generally badass, awesome and fun

Rish Bhandari, Founder and CEO of Content Beta, talks with Jeremy about strategies for creating video content across the funnel.SEND FULL VIDEOHighlights:Why a company spokesperson can add value to top of funnel contentWhy different stages of the funnel require different video contentHow to sustain the quality of your video content throughout the funnel and beyondLearn more about Content BetaConnect with Rish on LinkedInMemorable Quotes:"No longer the features are going to separate you A versus B, right? Nobody's gonna say, hey, A has more features than B. We will always catch up, maybe a month or two later. But what they can't copy is the way they acquire customers, the way they make them feel, the way they retain them, right?""Content plays a key role in order to communicate with customers even beyond your product.""I see a lot of people focusing on, hey, this is what I am. What I see missing is the story part, right? I mean, videos are videos because they connect emotionally and it's very engaging. And the way to continuously capture that attention is by telling them a story, right?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

We're covering what I think are the three must-makes video formats for 2023!I'll discuss:The best way to build a daily discipline for video content creation even if you're camera shyThe fastest most effective way to create more human centered video contentWhy it's important to leverage direct messaging inside of the social platformsThe different strategies of all 3 types of video

What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera. On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification. In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can't seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear. Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around. IN THIS EPISODE, YOU'LL LEARN:The most important aspect of creating video contentTips to get you started on video contentWhy marketers need to spend more time refining their messagingQuick ways to find topics for your videosOrganic versus paid video contentAd testing and why it mattersWays to use customer reviews in your content and mistakes to avoidLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Gravitydigital.comGravity Digital on Instagram Gravity Digital on YouTubeOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo...

Kellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing strategy with your company's mission.Highlights:How including your purpose in your marketing strategy can lead to unique contentWhy showing your purpose through content can improve business outcomesBalancing strong purpose with your business proposition when creating contentLearn more about TeleverdeConnect with Kellie on LinkedInMemorable Quotes:" We wanna know that the work we're doing has meaning. We want it in our personal lives, but I think to an increasing degree, we're seeing it in people wanting to have that as consumers as well.""So when companies are talking about purpose, we're kind of coming in as a partner and helping them build that kind of purpose driven partner ecosystem that's so important because companies are being looked at very differently.""It's always that leading with what it is we do and how we can drive business results and how we deliver exceptional services. And also we have this incredible team that's working with you, becoming an extension of your sales and marketing team. And by the way, you are helping them change their lives."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

It's Organic October and in this episode of Art of Online Business, I'm sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing. The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business. Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.In this episode, you'll learn:What Brenton offers in his businessHow he sells his membershipThe deliverables inside his membershipHow he increases retentionWhy he focuses on results instead of contentWhy he chose the evergreen modelHis preferred marketing channelsThe freedom he gets in his businessHow Brenton found his VALinks & Resources:Check out KleqCheck out Vision FindThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Brenton Ford Links: Check out Brenton's websiteFollow Effortless Swimming on InstagramCheck out Effortless Swimming on YouTubeListen to the Effortless Swimming podcastFull show notes available at www.rickmulready.com/647Go to www.rickmulready.com/kleq to get 50% off the first 5 months of using Kleq.

Adam Carswell discusses why documenting your journey through life is so important for motivating yourself, seeing your growth and commemorating your milestones. In this episode, Adam talks about:The importance of writing things downRecording simplistically to create contentWhy you should always be documenting your journey  Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time. Episode Resources:Adam J. Carswell Facebook Group | RaiseMasters | Carswell.io Timestamped Shownotes:01:57 – Why should you always take the time to write something down?02:46 – Why should podcasters record even if they only have one topic in mind?05:09 – Why should you continuously document your journey?06:49 – What has Adam realized by spontaneously recording episode clips?08:06 – What does Adam want to add between audio clips when transitioning to a new part of an episode?10:31 – What small task has Adam realized is a part of most people's lifelong journey?12:06 – Who will Adam be interviewing for the next episode of Dream Chasers?

Using Data to Display Your Expertise as a Luxury Real Estate Professional:How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you're missing out on a prime opportunity to cement yourself as a trusted advisor and create additional referral opportunities.The Luxury Market Report is one of the most valuable resources available for luxury real estate professionals, and is the perfect source material for building effective marketing campaigns and conversation starters. Converting facts and figures into engaging, digestible content is one of the best ways you can display your expertise as a luxury real estate professional. In order to effectively build upon your referral pipeline and connect more closely with potential clients as a trusted advisor, you need to provide them with valuable content that will help them make informed decisions based on current luxury market data, conditions, and trends.Using the Luxury Market Report to Become a Trusted Advisor in Real Estate:Becoming a trusted advisor is something every luxury real estate professional should strive for. As a trusted advisor, you become more than just a real estate professional — you become the go-to source for real-estate-related answers to a variety of questions, and the go-to source for solutions to a variety of real-estate-related problems.Market insights are incredibly valuable, and can make all the difference in who a luxury real estate buyer or seller chooses to partner with. By providing insights from the Luxury Market Report, real estate professionals can not only establish themselves as incredibly knowledgeable in their respective markets, but can create a sense of consumer confidence that partnering with them (and seeking out advice from them) is the best move to make.Topics and Questions You'll Uncover During this Episode:How important is brand recognition in luxury real estate?Building brand recognition with data-driven contentWhy capitalizing on readily available resources is so importantWhere can real estate professionals find credible resources?Resources Mentioned within Episode:Official Website - Sherri Anne GreenConnect with Sherri Anne Green on LinkedInThe Luxury Market ReportThe Institute for Luxury Home Marketing

David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine .Highlights:How content is the core element of engaging prospectsMaximizing content to maximize growthStrategies for "shattering" pillar content to produce even more contentWhy surveys are awesome for producing original contentLearn more about BuzzBoardConnect with David on LinkedInMemorable Quotes:"It's about reaching people on multiple channels, right? Just saturation, I'm gonna saturate every channel, but it's also about reaching people because people don't always integrate information the same. So you have to offer information in different ways.""Every piece of content, point of origin, starts with a blank page.""We have to educate them. Whatever they're doing before is the worst thing in the world. What we are doing and offering now best thing in the world. So you have to convince them of that."

Are you showing up as the CEO of your business through your content?There are two types of content for social media: Influencer Content (monetize from other business platforms and products)CEO Content (you have a product or service you sell within your business)The first step in this process is to figure out which category you fall into. In this specific episode Alicia Powell walks us through specifically on how to start creating content as a CEO.In this episode Alicia and I chatted about:What is exactly CEO contentWhy is it important to clarify what type of content you want to createWhat are some of the mistakes most entrepreneurs make when showing up on social media through their contentHow to fix those mistakesWhat is a great starting point for beginning to create CEO content that attracts the right followers, engages your audience and leads them on a customer journey.If you'd like to know how to show up in a powerful way through your CEO content on social media, this episode is definitely for you.------------------------------------------------------------------------

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking?On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold mine, you need an SEO strategy to capture viewers' attention and get more eyes on your video.If you've spent time and money producing and editing a video, only for it to rank poorly, it's not a content thing. It's an SEO thing. Tune in as we explore how to get the most out of video SEO, what you can do to improve your video rankings, and the benefits of implementing a high-performing SEO strategy. IN THIS EPISODE, YOU'LL LEARN: The changes happening in the world of video SEOUnderstand that SEO begins by creating really good contentWhy the future of SEO is video and not written contentThe benefits of creating super-targeted contentHow to create click-worthy videosReasons your videos need SRT subtitlesEffective ways to repurpose your video contentConsistency is key when building authority for your brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Atiba's LinkedInAtiba's Instagram Clientattractionpros.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Guess what? The world is still changing and at this pace, it's pretty clear that there are more sudden changes we need to embrace. But to bring things better into focus in the workplace, there's been a pressing need to redefine roles to accommodate all the change going around. That's where Schoox's Chief People & Culture Officer, Matthew Brown, kicks off this episode of The Learning Xchange. He set the scene by telling us the present state of things across all industries in terms of employee and customer expectations.Matthew also delves into the pertinent role of the L&D community in ensuring that organizations embrace these changes seamlessly.Listen to this episode to find out: What the current landscape is and how that feeds into the rescoping of rolesHow to respond to the changing demands of employees and customersWhat part Learning & Development plays in restructuring rolesHow L&D professionals can help their organizations embrace the ongoing changeThe benefits of broadening your contentWhy repeated content isn't necessarily redundantThe importance of delivering training on how to navigate the hybrid work environmentIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review!

About Veronica: Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a senior product manager and evangelist on the Creative Cloud Express team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses. Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more.Connect with VeronicaFacebookTwitterInstagramMentioned on the ShowAdobe ExpressUrban DecayGlossierDr. BeckyDiscordFavorite Quotes“All brands have a story to tell. It might be what their mission is, who they're trying to help, what problem they're trying to solve, or even what products they're trying to advertise. Having that consistency, both visually and in the brand voice, is gonna really help customers understand who you are, what you're trying to do, and what you're trying to put out there.” “Knowing where your customers are is a big thing. Depending on what story you're trying to tell, a different platform might be better suited for that particular conversation. Your customers will tell you where they want to engage with you the most.”“The one thing that stays consistent across all social platforms is finding a niche, sticking to it, and having that be what you're known for. It's almost like the smaller, the better because you're always going to find your people on social. You're always going to find people who love hearing or relate to that story.  So being consistent there is going to really help.”In This Episode You'll Learn:Mistakes we're constantly committing in creating contentWhy telling your brand story helps reign people inThe disconnect in creating vs. sharing contentCreating a visual that lends itself to your brand storyVideo trends that make it oh-so-easy to put out contentShareable assets to create for your podcastHow having a content plan (and sticking to it) makes life easy  Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

“I'm never doing content because I think it will bring in views. I'm doing content if it's something I am actively interested in that I want to find out more about or that I enjoy.” – RogersBase WARNING! This episode might trigger you!  For our 100th episode, we had the amazing and talented Anime YouTuber and content creator RogersBase! This episode was full of laughs, debates, random questions, and Roger definitely brought it with his anime knowledge.  What are you waiting for, press play now!  Discussion notes: How did RogersBase get into YouTube?When Roger knew it was time to go full time as a content creator?What's Rogers's goal and aim when creating contentWhy it's important to create things your passionate about! Is My Hero Academia on a decline? RogersBase first impressions on when he first watched and live streamed Naruto!The best way to start and get into One Piece!Which JoJo Bizarre Adventures part does RogersBase completely detest and hate?Why as anime fans we need to diversify our interest outside of animeRoger gives his hot take take on animation vs story!Ed asks Roger a random funny question about Mario Kart and One PieceWhich One piece villain would Roger make 3 course meal for?Roger and Solo discuss One Piece theories! Has any anime surprised Roger?What's RogersBase top 3 Shonen anime? Can you guess?Ed and Roger debate why HxH is on hiatus! Rogers take on Dragon Ball series! Should it stop Ed debates Roger on Gon vs Deku? Who is stronger? Which Shonen MC does RogersBase prefer over Luffy?Does Roger prefer anime intros or outros? RogersBase SocialsYou Tube - https://www.youtube.com/rogersbaseTwitter -  https://twitter.com/RogersBaseInstagram - https://www.instagram.com/rogersbase Tiktok - https://www.tiktok.com/@rogersbaseTwitch - https://www.twitch.tv/rogersbase Japan time podcast - https://teamjapantime.com/podcast If you enjoy the podcast, please don't forget to FOLLOW, RATE and REVIEW the show (it takes less than 30 seconds) Please do also share with anyone you fill will enjoy the show. Doing so will allows us to grow the show and encourage us to keep putting out more content. Also as mentioned we love your reviews, so please keep them coming and will read them out in future shows.In case you're wondering here is how to rate and review our show.Also, to keep conversation going were super keen to hear your thoughts, questions and opinions on the show's discussion points, so please do drop us a voice note on our website www.suuuperanimepodcast.com or email at www.suuuperanimepodcast.com/contact Suuuper podcast title inspired by Drake – 0 to 100 | Listen Here! Social media links Instagram: SuuuperanimepodcastTwitter: @SuuuperanimeFacebook: SuuuperAnimePodcast 

In this episode of Behind the Upload, we speak with Layla Pomper from ProcessDriven.We'll break down:How Layla turned YouTube into her biggest source of leads for her companyHow she simplifies her video production process to consistently put out contentWhy creating a YouTube channel was one of the best decisions she ever made in her lifeAnd more!For all the show notes, links, and transcript, head over to behindtheupload.com

If you want to grow your business using social media, consistency and visibility are key — but when you have to juggle content creation, managing your socials, and chasing the kiddos around, it can feel daunting. In order to maximize your impact, you need clarity on who you are talking to, what they need to hear from you, and how to capture their attention (and keep it.) By creating an intentional and streamlined social media strategy, you'll deliver relevant content that really resonates with your dream clients, in less time and with less stress!If that sounds good to you, then you'll want to tune into this episode.My guest not only helped her first client grow their business online by 300% in the first three months, she also built her own multi-7-figure business while still in her 20s. GRIND Social Media & Co. founder Amanda Casinha helps small business owners stop struggling with their socials and focus on other aspects of their business. In this episode, she shares the 3 biggest mistakes that small business owners make on social media — and how to avoid them.Listen now for no-fluff, practical tips that will help you create your content calendar more efficiently, turn mindless scrolling into powerful strategy sessions, and post on a schedule that fits your business goals AND your busy mompreneur lifestyle.In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌How to narrow down and clearly define your best-fit, target audience and discover what they're really looking for when it comes to your contentWhy it's important to establish your core pillars and a solid plan — and use them to guide your content creationSimple tips for adding video to your social strategy in a way that feels good and engages your audience (and no, you don't have to dance!)About Amanda Casinha: Amanda is the founder of GRIND Social Media & Co., an independent digital marketing agency specializing in social media management, content creation, and consulting.Timestamps:‌00:31  Meet Amanda Casinha06:48  Define your target audience11:00  Create simple pillars14:13  Have a plan17:02  Prepare for your launch or event20:17  Know your goals & be consistent22:12  Incorporate video24:29  Perfection isn't required26:54  Top video tips30:35  Working smarter, not harder31:46  Business Boot CampLinks mentioned:‌ ‌Amanda Casinhahttps://lynxinbio.com/grindsocialmedia https://lynxinbio.com/thattorontomom https://www.facebook.com/grindsocialmedia Instagram: @grindsocialmedia, @thattorontomomBusiness Boot Camphttps://www.mamasandco.com/bootcamp —Learn with me: https://www.liannekim.com/dreamclient  ‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

If you're creating great content, but not creating it to scale, you're wasting a whole lot of time, energy, and brainpower.On today's episode, co-host Shaina Weisinger walks us through the Top 5 things content creators get wrong when it comes to content that scales. There's a strategy to repurposing content so it covers a vast number of placements without adding a lot of work. Are you creating content in the right order? Are you starting with the right media type? Is it actually content that your audience cares about? Do you have a plan for moving your audience from your social media platform to your owned media?Listen in as Shaina shares tips to help you answer all of these questions (and more) with a resounding yes.IN THIS EPISODE YOU'LL LEARN:How to turn your FAQs into repurposed content How to pull standalone snippets from your long form contentWhy shorter attention spans don't mean you should create shorter contentWhat your CTA should include and whyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:shainaweisinger.comContent CucumberOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Social Media trainer, Crystal Vilkaitis joins me on this episode to talk about how she moved 1000 miles away from where her business has been located for the last 12 years and still had her best year ever….. (and of course, we'll chat about social media too!)  Here's a glance at what you'll learn from our discussion in this episode:How hiring an integrator can give you your freedomThe importance of relationships, personal and professionalHow to integrate water-cooler chat when you're virtualThe power of video for social media contentWhy every business should be on Tik TokVisit www.crystalmediaco.com if you're a retailer who needs help marketing your business, and check out her show Crystal Uncorked if you like listening to business and life conversations, over a glass of wine! Check out Crystal on social:  @crystalmediaco and @crystaluncorkedClick Book a Freedom Call to arrange a chat with me to see if you're a good fit for one of the coaching plans If you're ready to transform your entrepreneurial frustrations into freedoms by cutting through the chaos and using frameworks that help you run an even better business and enjoy an even better life, simply go to:   Simplifying EntrepreneurshipTake the free assessment on the top right-hand side of my website and we'll set up a time to chat!Simply click below to connect with me on:LinkedInInstagramYoutubepete@mohr.coachI would really appreciate your support in helping me reach more leaders in business by rating and reviewing my show. Simply click here, scroll to the bottom, tap to rate with up to five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Support the show (https://www.patreon.com/PeteMohr)

For some, there is optimism that life will begin to return to some degree of normalcy in the not-too-distant future.  However, many golf course owners and operators still find themselves in the unique circumstance of trying to strike the right balance between having genuine concern for everyone's well-being and the need to keep their business alive.On this episode of The GIG Podcast, we welcome Andrew Wood who is known as the world's leader in golf, resort & destination marketing.  Among other things, Andrew will discuss what he thinks is important to consider in the immediate future if you haven't already when it comes to marketing your Club in a new world.Marketing In A New World with Andrew WoodTune in to learn:How to communicate with your members and guests during these unique timesHow to re-strategize and focus your marketing effortsWhy you can't stop creating contentWhy you shouldn't decrease your marketing budget or your commitment to customer service & hospitalityAbout Andrew WoodBorn in Oxford, England and having grown up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980. Andrew is the Author of over 40 books including The Golf Marketing Bible, The Golf Sales Bible, The Golf Marketing Manual, The Hotel Marketing Bible, Confessions of a Golf Pro and many more. He is considered the world's leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books.Highlights you won't want to miss:6:04 – What Andrew thinks is going to happen with the demand for golf over the next few years.12:07 – What clubs should be doing now with their marketing in order to maintain the momentum they had during the 2020 season.12:49 – A unique strategy that Private Clubs can implement to support their members who are business owners during these difficult economic times.22:25 – Andrew's thoughts on Facebook as an organic tool to communicate with your members and guests.23:07 – Why now is a really good time to use Facebook as an advertising platform.25:11 – How frequently you should be posting each day to properly market you Club on social media.25:35 – An absolute “no-brainer” for Private Clubs according to Andrew.27:27 – Two other marketing tactics that Andrew is really big on right now that every Club should be doing.If you want to use the opportunity the pandemic has provided to strengthen your business model, fine tune your processes & procedures, improve your branding, be a leader in your community, and prepare for the brighter days ahead, then you won't want to miss this episode of The GIG Podcast. To work directly with Andrew, he can be reached at andrew@legendarymarketing.com or visit his website at www.andrewwoodinc.com.

Welcome back to the Traffic & Conversions Show! Depending on your personality, marketing can be a bit icky because it seems risky…but really it's the fear of the unknown. So today I have 5 marketing hacks that will make you more sales!In this episode we talk about…How to create binge worthy contentWhy you NEED to be running paid trafficTips for developing a robust email marketing systemHow you can be hosting eventsCreate a sense of urgency and FOMO!Listen, 2022 is YOUR year. Let's grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/110

Getting the best referral business is all about putting yourself out there and staying in front of people's minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that's built his agent referrals up to 80-90% of his business. In this episode of The Real Estate Marketing Dude, I've brought Jeff on to tell me his branding secrets and how his videos are disrupting the market.Are you an employee or are you running a business? That's a key part of what we're talking about. Are you dependent on a big website like Zillow for your leads, or are you putting yourself out there and bringing in your own business? Jeff and I discuss why depending on Zillow is a bad idea, and what it looks like when you break free and start thinking of yourself as a business rather than an employee.Jeff is using video to differentiate himself from his competition, so we talk about what it is about video that catches people's attention. We talk about why, if you're in the real estate business, your videos should almost NEVER be about real estate, as counterintuitive as that sounds. Finally, Jeff talks me through the development process behind his first ever video, which had over 4,000 views in its first week.Today's Topics:Why differentiating yourself in the mortgage industry is keyBuilding a brand is a fundamental skillHow to stand out in your marketThe three most important parts of video communication: body language, tone, and contentWhy you should never talk about real estate your videosHow to work hard to position yourself, even in a slow marketWhy customers don't remember you until they've seen you seven times or moreAn example of the type of high-engagement video that will make an impactConnect with Jeff Pfitzer:The best way to reach Jeff directly is by text at (314) 220-4945. You can also call!

Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)How to come up with your own framework to describe your services in a snappy, memorable wayDiane's favourite storytelling techniques for creating attention-grabbing contentWhy you shouldn't be afraid to pick a fight when marketing your freelance servicesDiane's top tips for asking clients for feedback and testimonialsGet Diane's free voice of customer research template and the interview and survey questions she uses in every project >>Say hi to Diane:Diane's website, Lion Words: lionwords.comLinkedIn: Diane WireduTwitter: @DianeWireduSay hi to Louise:Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.com

The DIY music scene has evolved a lot on this side of the millennium. Social media has changed how bands promote themselves, and starting a band today is very different from how it was in the 90s or early 2000s. Standing out from the crowd takes three things: Good musicEffective brandingA passion for what you do Emilio Menze has all three of those things – and with the experience Emilio has as both a guitarist and the frontman of Dark Ride, he has quite a bit of knowledge to share. Listen now to learn what Emilio has discovered during his 15+ years as a musician, from playing in a small niche to starting a new band during the pandemic! What you'll learn: What it's like to transition from guitarist to frontmanStarting a band during the pandemicWhy you need to make music your fans enjoyHow the life of a DIY artist has changed in the past 15 yearsThe Spotify problemCreating social media content for your bandKeeping up with the treadmill of social media contentWhy you should get out of your comfort zoneCohesive branding and its impact on your band For full show notes, visit https://bandhive.rocks/110

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.Highlights:How Scott defines “thought leadership” and why objectivity plays a central roleStriking a balance between the educational and transactional goals of thought leadership contentWhy a lot of thought leadership content is mediocre at bestStuff B2B marketers can learn from B2C marketersLearn more about AppsianConnect with guest on LinkedIn

Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX angle in everything they do, whatever their job title. Tune in for insights about:Ahava's secret content sauce: The triangle of decision makingHow to work with data-driven contentWhy it's smart to learn as much as we can about the field, and how to do thatWhat UX pros can learn from content marketing — and from Top Gun!Try our free UX writing courseConnect with Ahava on LinkedInCheck out her book The Digital CrownA few of Ahava's recommended resources:Search Engine LandGoogle TrendsAhrefs free keyword generatorMoz  

Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.Highlights:Using data and backing up claims to create content that your audience trustsHaving internal subject matters experts write contentWhy so much content doesn't engender trustsWhy having trustworthy content mattersLearn more about Calero-MDSLConnect with Stephanie O'Malley on LinkedIn

Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.In this episode we discuss:Utilising Facebook groups to create great contentWhy do some brands struggle with creativeHow can a brand improve their creative using Isaac's simple processesWhere do most brands get it a little wrong and how to fix itHow do Wild think about their unboxing experienceYou can connect with Isaac on LinkedIn here.

How do you make your blog posts work harder? That's the million dollar question.I don't know about you but sometimes it feels like all I do is create content for my business. It's a hamster wheel that just keeps going around, and around, and around.As wedding business owners we wear so many hats and content creator is just one of them. But what if I told you that you that by generating one piece of meaty content you could produce 20 or 30 other pieces of content?Well stick around because in today's episode I'm going to show you 9 ways to make your blog posts work harder for you.In this episode we'll be covering:What repurposing is and why it's so importantHow one blog post can create 20-30 other pieces of contentWhy breaking your blog posts into 5, 7, or 9 points helpsHow your blog post could be the perfect lead magnetHow to get off the content hamster wheel and make more of your existing contentResources and Links mentioned:Episode 33: How to Supercharge Your Productivity & Get MotivatedVideo Course: Video Visibility ChallengeInterview with Tyler J McCall: How to Grow Your Business Using Instagram StoriesPodcast List: Top 50 Wedding Podcasts You Must Follow in 2021 More from KylieWebsite: www.kylielang.comYouTube: @fabfactorformulaQuiz: Take the quiz to find your Fab FactorHow can I subscribe?Listen using your favourite App by clicking one of the links below or listen right here on the site:Subscribe with iTunesListen on SpotifyListen on Google PodcastsListen on Amazon MusicLeave a reviewI'd absolutely love it if you could take 2 minutes to leave me a review on iTunes by clicking here. It will really help to elevate the show and let others enjoy the knowledge my guests have to share.Support the show (https://www.buymeacoffee.com/weddingceo)

A super tactical session. Much more than ‘tidy up your profile and post some content'.Learn advanced social selling strategies on how you could reach out and restart conversations with either those you're connected to but haven't conversed with yet or those you are wanting to connect with.All without being a SPAMMER.Key strategies here for you are:The follow/ unfollow techniqueHow to leverage referrals super easilyHow to use POLLS to create your own bookHow to tell if your prospects are ‘really' on LinkedInWhy POLLS might be your answer to creating authorityHow to delight a new connection even if you have zero contentWhy you should slow down your outreach to help speed up the resultJoin Mark's VIP twice-monthly newsletter:https://markmc.co/salesmail/Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ 

For episode 10,  we are  joined by Alisha Whitley, Marketing Director at Our Gorongosa. We learned so much from this content + digital marketing aficionado, including specific content tips you can apply to your brand right away.In this episode you'll learn:How Alisha got started in her marketing careerHer transition from publishing to digital marketingTop tips for creating meaningful contentWhy you don't need to be on every single platform to be successful in content creation----For more information on Our Gorongosa, please visit ourgorongosa.com Connect with us on Instagram: http://instagram.com/ourgorongosa

“If you had 5 years left to live, what would you stop doing?”When Chris and Eric Martinez on their podcast, Dynamic Lifestyle, asked me that deep question, I was taken aback.It forced me to really think about everything I'm doing today… and I realized I wouldn't change a thing.>>Every day,  I wake up at 4:30am to do what I love and I will never take that for granted.

Looking for a unique way to engage your school community next year? A Facebook Live show sounds scary - but it's totally possible! IN THIS EPISODE, MORGAN SHARES:How her company at Finalsite supports school communicators around the world with their services and free contentWhy your own social media use is important for professional growthThe secrets behind the Facebook Live show that she did in her district - how she got started, what tools she used, and the biggest lessons learnedHer best advice when it comes to social media - which includes a bit of tooting your own hornSPECIAL GUESTMorgan DelackDirector of CommunicationsFinalsiteEmail: morgan.delack@finalsite.comTwitter: @Morgan_DelackLinkedIn: https://www.linkedin.com/in/morgandelack/ Finalsite Website: https://www.finalsite.com/ Facebook: https://www.facebook.com/finalsite Twitter: https://twitter.com/Finalsite Instagram: https://www.instagram.com/finalsite/?hl=en USEFUL INFORMATIONCheck out the hundreds of helpful articles on Finalsite's website: https://www.finalsite.com/blog Join our free August Webinar! Sign up here: https://bit.ly/8-5-21webinar 5 Ways to Use LinkedIn for Your SchoolMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

When was the last time you gave your learning system a spring clean?If you're not regularly maintaining and revisiting your learning systems, you could be missing out on opportunities to improve them.Sometimes the systems we build and the content we rely on for workplace training becomes out of date. Your learning system won't tell you this, though. Your employees might, but the best way to know if your system is out of date is to revisit it regularly.In this episode of The Learning Xchange, Matthew Brown, VP of Learning and Brand Success at Schoox, shares his seven tips for learning system maintenance. He takes you through the reasons why you should regularly revisit your system, tools, and content, and the best ways to do this.Listen to this episode to find out:Why you need to regularly maintain and revisit training contentWhy you need honest feedback from your usersThe seven ways you can set up a maintenance cycle to catch issuesThe importance of communication, open channels of support, and feedbackIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review! 

In episode seven of the Brand, Market, Flourish podcast, I'm talking about How to Create a Content Marketing Plan for Your Business.EPISODE OVERVIEWUnderstanding the different types of contentIdentify your content pillarsBrainstorming content idesHow to repurpose your contentWhy use a content calendarHow to create your content calendarThanks so much for joining me for another episode! Join me every other Wednesday for a brand new episode.CONNECT ON INSTAGRAM - https://instagram.com/fleurironlineSEE HOW WE CAN WORK TOGETHER - https://fleurironline.com/servicesSHOWIT WEBSITE TEMPLATES -  https://fleurironline.com/shop

Following this interview, I scheduled a session with Shailaja to help me with my own social media and OH MY GOSH! She’s so incredibly helpful and genuine. For the first time ever, I’ve been able to think of posting on social media with…excitement and joy rather than dread and overwhelm. Reach out if you’d like to write meaningful short-form content to reach your readersIn this episode, we discussed:The magic of using social media to connect with readersCombining the art of creating with the art of genuine connectionShailaja’s super easy system to consistently come up with short form content, whether it’s for an article, blog post or social media postThe importance of balancing creating with consuming contentWhy we should use editors and be open to editorial feedback, even on shorter contentHow our short form content can inform creation of longer piecesMeet Shailaja VishwanathShailaja Vishwanath is a blog and social media coach with over a decade of blogging experience. For the past few years she’s also been coaching other content creators and bloggers to grow their organic audience without the overwhelm. She helps creators DIY their blogging and social media strategy and helps them truly connect with their audience.Connect with ShailajaShailaja’s Blog Reboot ProgramShailaja on InstagramShailaja on LinkedInShailaja’s WebsiteLinks Mentioned in the ShowEpisode 55 – Idea Capture ToolsEpisode 37 – Idea Generation StrategiesAmy’s Facebook Group to continue the discussionLike the Podcast?Are you a subscriber? If not, I invite you to subscribe, so you’ll get notified every time a new episode goes up.Click here to subscribe on iTunes.Click here to subscribe on Stitcher.And, if you’re enjoying what you’re hearing, I’d be super grateful if you left me a review. Those help other creative souls find this show, and they’re fun to read. To leave a review, open up the podcast in your podcast player, and scroll down to the bottom where it gives you the option to review the show.Stay Connected with AmyJoin the bi-monthly cowriting/creating sessions, you can subscribe to the newsletter to get ideas, tips, and inspiration to get started creating and acting on those creative callings.Connect on Facebook.Connect on Instagram.

How do you build a loyal podcast following in a saturated industry and keep people coming back for more? Inbound marketing expert Kathleen Booth knows exactly how. As the host of The Inbound Success Podcast, an inbound marketing podcast with over 180 episodes and a five-star rating on Apple Podcasts, Kathleen has built a loyal following, engaged community and long-lasting relationships with episode guests. Podcasting has also helped Kathleen "punch above [her] weight" — she's interviewed industry leaders who would otherwise have no reason to take her call. "Those relationships, if you nurture them well as a host, they're just worth their weight in gold," Kathleen says on this episode of Recorded Content. She's not joking — one of her first 10 podcast guests ended up acquiring her company!Learn about Kathleen's path from inbound marketer to podcasting guru and how to build a successful podcast, including: Building (and nurturing) relationships through podcasting Her go-to podcasting tools for syndication, transcription, shareable assets and creating website contentWhy you should view podcasting as a channel and not a product 

Topics CoveredKerri Twigg - Author & Career Development CoachAuthor of The Career Stories MethodWebsite: https://www.career-stories.com/LinkedIn: https://www.linkedin.com/in/kerritwigg/Instagram: @CareerStoriesKerriHow to draw people into your storiesHow Kerri went from the arts to career coachingWhat led to the writing of her bookThe difference between a story and contentWhy stories help us progress in our careersBuilding the hook in a storyCan you change your work environment to find more happiness?The importance of having a clear target in your job search to help with story-tellingLazy target = lazy jobExamples of how the Career Stories Method has helped people in their careers"People are going to love you"Work with Lisa: https://careerbalancecoaching.com/Work with Mike: https://www.coachoiseau.com/

In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.In this episode you will learn:What are Instagram InsightsWhy should you care about Insights?How to Access your Instagram InsightsThe different types of Insights availableHow to use your Insights to create contentWhy you need to use Insights in your content strategyand much moreFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get an awesome freebiewww.lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com

In this week's episode of The Terrific Teacherpreneur, I talk about long form content with Becca Davis from Becca's Music Room.In this episode, we discuss:What is long form contentWhy it's good to have long form contentTips for blogging, Youtube, and podcastingIdeas for batching long form contentRepurposing content and creating product linesHow to drive traffic to your blogLong form content can be a great way to serve your audience by providing value, but it can also be a good way to get traffic to your TPT store!Check out my posts and story highlights about blogging: @terrificsellingtacticsCheck out Becca on - Instagram: instagram.com/becca.e.davisYouTube: https://www.youtube.com/channel/UCGg-zIpQCE0KDrDCyGShNfQTPT: https://www.teacherspayteachers.com/Store/Beccas-Music-Room- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!

As the rollercoaster year of 2020 finally comes to an end, it's a good time to think about self-reflection. Self-reflection is so powerful because it leads to self-awareness. It challenges you to look inward, assess what you do and why, and think about ways to continue to grow as an individual. In this final episode of The Learning Xchange in 2020, Matthew Brown (VP of Learning and Brand Success at Schoox) takes time to reflect on the eventful (and often difficult) year of 2020. However, instead of looking out into the world, Matthew looks inward and invites you to join him on a journey of self-reflection and discovery.Listen in to find out:Why self-reflection is so important to achieve happiness both in your personal life and professional lifeHow to break down your goals for the new year using the start, stop, continue approachWhy you should cleanse your inbox before or at the start of the new yearWhy you need to consider updating your training contentWhy you should take an inventory of your personal valuesHow to identify your core values in three easy stepsThe importance of cross-checking that your values align with your company's valuesIf you liked this episode, and want to listen to more, please subscribe to The Learning Xchange podcast. We appreciate every single subscriber and we also love to hear what you think!Good reviews mean the world to us, so if you're enjoying The Learning Xchange, please leave us a five-star review so more people can find and listen to our weekly episodes. Thank you.

In this episode I speak to fellow ambitious introvert Laura O'Hagan. Laura is a Mindset Coach + Business Strategist working with coaches and consultants to master their mindset, get visible, sign clients and make more money. She goes in depth to discuss niching, why it's important, and how it can accelerate your business growth. Laura & I chat about:How having a broad niche can make marketing for your business challengingHow niching down will create ease in your business and allow you to serve your clients betterHow Laura has created consistent 5-figure months working ~20 hours/week (with two kids!)Creating authentic and valuable contentWhy niching down often feels like closing doors but actually brings more opportunityLaura's transition from the corporate world to creating an online business and the challenges that came along with itThe secret message you send when you say you hate marketing/creating contentGetting visible and finding your edge as an introvertAnd more!Laura lives out her wildest dreams on the Gold Coast of Australia, with her partner and two kids. She's most likely to be found practicing yoga, spending time near the water, and implementing mindset, marketing, and money mastery with her clients to create results that blow their mind.Laura's Book Recommend for the Ambitious Introvert: You are a Badass at Making Money by Jen SinceroConnect With Laura:www.laurajohagan.comwww.instagram.com/laurajohaganhttps://www.facebook.com/LauraOHaganCoach/Connect with me:www.emmalouiseparkes.comhello@emmalouiseparkes.comInstagram: @emmalouparkesFacebook: @emmalouparkescoachFacebook Group: The Ambitious Introvert Network

Topics CoveredAnastasia Puchkova - Content Creator and AccountantLinkedIn: https://www.linkedin.com/in/puchkovaanastasia/YouTube: https://www.youtube.com/channel/UCjdP8Hlyy4ESaXCO4eJCQQwInstagram & TikTok: @puchaaFrom university graduate to content creatorThe types of content creation out thereThe benefits of creating contentHow content creation can lead to networking and connectionHow creating content can help new grads to make a name for themselvesIncreasing engagement on social mediaFacing fear and perfectionism in creating contentWhy content creation is increasing in popularityHow to overcome intimidationFinding the right supportersMaking time for content creationFinding inspirationTools for designHow to navigate content creation with your employerTips and Tricks"Learn something new everyday"

Female entrepreneurship. As if being a female doesn't come with enough challenges and then we add entrepreneurship to the mix.How do we be an effective female leader?How do we show up to be bold and not bossy? How do we show up to be confident and not cocky?How do we be assertive and successful without being called a bitch or arrogant or full of ourselves?Today I have the master behind this topic, Pattie Grimm. We're going to be talking about being bold not bossy, and how to be an assertive and successful woman.In this episode, you'll learn:How to differentiate between being bold not bossy and confident not cocky Why it is so important to state intent before contentWhy women need to seriously STOP apologizingTop characteristics holding female entrepreneurs back5 ways to become an empowered woman leaderWith over 25 years of experience, Pattie is an empowerment expert for organizations, leaders, and women. Her presentations and interviews are empowering, educational, and engaging.Pattie was a senior leader for several Global Fortune 100 companies. She is an author, speaker, podcast guest, trainer, coach, women's advocate, and owns a company focused on empowering women to be the best they can be. Pattie was recognized by the Executive Women's Association, Who's Who in Women's Leadership, Women of Influence, and the State of California. She is the author of Quiet Women Never Changed History – Be Strong, Stand Up and Stand Out – “Let's Go Kick Some Glass.”---RESOURCES FROM THIS EPISODEContact Pattie at pattiegrimm@live.com for coaching, workshops (virtual or live), webinars for your company, or women's group.Get a copy of Pattie's book Women Never Changed History - Be Strong, Stand Up and Stand Out - “Let's Go Kick Some Glass” for only $10 (normally sells for $18.95). This special offer includes FREE shipping & handling in the US and $200 worth of bonuses. Click here to grab your copy or email Pattie at pattiegrimm@live.com.If you would like to take your DiSC personality strength assessment go to tonyrobbins.com. CONNECT WITH PATTIEEmail: pattiegrimm@live.comInstagram: @pattie_grimmFacebook: @womenkickingglass2 Twitter: @pattie_grimm LinkedIn: pattie-grimmWebsite: advantage-training.com CONNECT WITH LAURAAURA Instagram: @thatlauraauraFacebook: @thatlauraauraTwitter: @thatlauraauraWebsite: LauraAura.com THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an owner of a video production business in Queensland, Australia for 12 years helped him spearhead this change. After six years of being in the production industry, he decided to expand his knowledge and enter the world of the combination of online video and marketing. Thus, the emergence of his video strategy company. What You'll Learn From This EpisodeVideo production company vs. video strategy companyHow passion can contribute to the advancement of your fieldStrategies to create videos which can produce high returns on investmentsThe evolution of video productionHow marketing companies are now bypassing agenciesWhy videos are vital on the front page of websitesThe step-by-step strategic video plan—knowing the audience, determining the goals, and aligning proper contentUnderstanding the different distribution channels onlineFocusing on the organic distribution of contentWhy you should not focus on a project-based strategyResourcesGet your free copy of the e-book ‘Effective Online Video Strategy' by Ben AmosConnect with BenWebsiteYouTubeLinkedInTwitterConnect with Den LennieVideo Business AcceleratorLinkedIn Facebook YoutubeSupport the show (https://www.denlennie.com/free-training)

Marketing to Mums: The Untapped Billion Dollar Market    Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy!    Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia's most powerful consumer: MUMS! Yes, mum's. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia's Most Powerful Consumer where she shares her insights, expertise and years of market research.    In episode 45 of the Digital Delusion, Katrina explains that mums are a $132 billion dollar industry yearly in Australia and a trillion dollar industry in the United States making them the biggest contributor to GDP in the country. The influence of mums and how much money they control make them a massive opportunity for businesses who want to get it right! You don't want to miss her tips on connecting over social platforms and the one big mistake you want to avoid when marketing to mums!    In this Episode!   Katrina shares why marketing to mums and businesses that help other businesses market to mums is still in its infancy. You'll learn about exciting digital marketing opportunities, things to avoid, and your best marketing resources for mums:    How you can get “in” on marketing to mums Avoid the #1 thing that moms hate when they are being marketed to The 3-4 key digital opportunities that aren't being harnessed by brands right now How to create a business strategy for Facebook Live (Yes! You need a strategy!) Marketing to millennial mums versus mums 35+ How to balance sales based content, valued added content, and engagement contentWhy you should be using soft data to develop relationships and learn more about your ideal and most profitable clients. How to start a working relationship with Facebook groups and why they may work better than paid advertising  Market to the “Invisible Woman”    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler