Podcasts about contentwhy

In this episode, Alissa shares a collective energetic shift she's been sensing...one that's deeply impacting how many of us relate to social media, content creation, and digital connection. As a highly sensitive person (HSP) and mentor, Alissa explores the rise of AI, the changing feel of Instagram, and the growing desire for more authentic, slower-paced, and meaningful forms of communication. She opens up about her evolving relationship with technology, her new writing space on Substack, and her vision for deeper, more intentional connection beyond social platforms.Whether you're an HSP in business or simply navigating your own sensitivity in today's fast-moving digital world, this episode offers a gentle invitation to pause, reflect, and stay open to what's next.In this episode, you'll hear:The collective shift around social media and AI (especially ChatGPT)How HSPs tend to feel changes before othersThe disconnection and overwhelm of curated, AI-driven contentWhy depth, originality, and slowness are more important than everMentioned in this episode:Listen to Sensitive Soul REWINDUncover your sneaky internal belief that's stopping you from being your most confident self TAKE The FREE Shadow Archetype Quiz NOWLearn my 6-step process for managing & neutralizing your triggers as an HSP in our FREE UN-Botherable Workshop!The Sensitive & Soulful Self-Worth Course: Go from second-guessing & self-doubt to YOU'VE got YOU. Your journey to unwavering self-trust & radical self-acceptance starts HERE. Use code PODL at checkout for a secret discount!As a special bonus, I want to give you FREE access to my workshop for HSPs called Not "Too Sensitive" (usually $35)! All you have to do is:Leave a review of this podcastEmail a screenshot of your review to hello@lifebyalissa.comThat's it!

Kristy Brandon shares how authenticity, connection, and consistency (even when you're inconsistent!) are key to success in network marketing.She's not flashy, doesn't claim to have it all figured out, and openly admits she's gone through seasons of inconsistency—but that's exactly why people trust her. Kristy's secret? She shows up as herself.In this episode, Simon Chan sits down with Kristy Brandon and unpacks how sharing everyday life and staying true to your values can help you attract better prospects and build lasting relationships that lead to business growth.This conversation is packed with simple, actionable tips to help you stop overthinking social media and start connecting with people in a more natural, effective way.If you're tired of trying to be perfect and just want to grow your business by being yourself, this episode is a must-listen.Who is Kristy BrandonKristy Brandon got started in network marketing at 17 years old and has been at it ever since. She is a 6 figure earner and has led teams of 1,000s and has earned millions in lifetime commissions.Right now she's super excited as she prepares to help her company launch in North AmericaKristy Brandon Episode OverviewIn this powerful conversation, Kristy Brandon dives into how being authentic, relatable, and connecting over shared experiences can build lasting trust and powerful business relationships on social media.Simon Chan and Kristy explore the importance of showing up as your real self, embracing imperfection, and finding common ground to form instant connections.What You'll Learn in This EpisodeHow Kristy Brandon attracts new prospects without using fancy scripts or automationWhy being inconsistent didn't stop her—and how she leveraged it as a strengthThe power of connecting over things you have in common like family, hobbies, and lifestyleHow to build trust quickly through everyday contentWhy your followers need to see your real life—not just your businessHow to go live even when you don't feel ready or “camera ready”Why people buy from those they know, like, and trustHow to overcome fear of judgment and show up anywayA simple mindset shift that helped Kristy stop overthinking social mediaHow being excited (not perfect) is your most powerful toolLearn More and Connect with Kristy BrandonFollow Kristy Brandon on InstagramJoin her on Facebook to catch her next live

Ever seen a killer ad for a product or service… only to try it and think, “Wait, what?”That is the disconnect between marketing and operations—and it's more common (and costly) than you think.In this episode, Whitney Lee gets real about the tension that can bubble up between the teams promising the dream and the ones delivering it. She shares personal stories, hard-won lessons, and practical ways to build better collaboration across departments—so your customer experience doesn't fall flat.You'll also hear about:The power (and pitfalls) of user-generated contentWhy authenticity is more than a buzzwordHow consumer expectations are shifting—and what that means for your businessIf you've ever felt stuck between what's being sold and what can actually be delivered, this one's for you.-----------Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story on Instagram True Story Website

Send us a textIn this episode, Vanessa chats with experienced PR consultant Ebanny, who shares how creatives from makeup artists to photographers can catch the attention of PR agencies and build lasting relationships in the industry. You'll learn how to pitch yourself, why engagement matters more than followers, and how to approach PR gifting with creativity and professionalism.What You'll Learn:How to pitch yourself to PR agenciesWhat PR reps really look forThe importance of authentic contentWhy engagement matters more than follower countHow to build a community that brands want to partner withLinks & Mentions:Ebanny's brand: Edie@the.makeupinsiderRates Guide Pro Artist Discount Kit List Follow TMI on IG Follow Vanessa on IG

In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you've ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.Here's what we covered:How AI can help wedding pros speak in their own brand voice by using reviews, testimonials and past contentWhy follow-up is where most pros drop the ball, and how to structure messages that actually get responsesWhat I learned about using ChatGPT and other tools as part of a sales strategy, not just for social mediaHow Alan went from publishing wedding magazines to speaking in 14 countries, all because he leaned into his unique approachThe mindset shift that happens when you stop selling and start helping people buyReal examples of follow-up emails that convert, and how long you should be following up before giving upThe difference between branding and your actual brand, and how to use customer language to communicate your valueWe also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout.

What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa, founder of Caring Messenger Copywriting, to talk about the power of using your words with intention and integrity. From pharmacist to copywriter, Krista shares how God led her on a surprising path toward writing that ministers to the marketplace.We also unpack the hot topic of AI in content creation, how to know when it's time to refresh your copy (or if you're just bored), and simple tips for discovering your brand voice. If you're feeling stuck with your messaging or curious about the role faith plays in your marketing, this conversation is packed with truth, tools, and timely encouragement.What You'll Learn:Krista's unlikely journey from pharmacist to full-time copywriterHer honest take on using AI in business contentWhy emotional intelligence matters more than ever in copywritingHow to begin uncovering your brand voice—even without hiring a copywriterWays to discern when it's time to refresh your website copyThe difference between comparison and clarity in your brand messagingHow to work with Krista and access her free copy toolsTimestamps:00:00 – Intro: Writing is not for the faint of heart03:17 – Meet Krista: Copywriter, mom, wife, and Christ-follower05:35 – From pharmacist to copywriter: Saying yes to God's call06:58 – AI in copywriting: Tool or threat?10:32 – What lights Krista up most about her work11:12 – Finding your brand voice: Tips for clarity and consistency14:08 – Boredom vs. breakthrough: When to refresh your copy16:35 – Knowing when your copy needs a second look18:20 – How to work with Krista + her free resources19:30 – Final encouragement and episode wrap-upNotable Quotes:

Send us a textIn this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.I dive into why instant wins and shiny funnel templates aren't sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It's not about the quick fix, it's about building something that lasts.In this episode, I unpack:The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesn't always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and “viral” contentWhy brand building is a long game, not a shortcutIf you're sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one's for you.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

If your content isn't converting — it's not the algorithm, it's your messaging.In this no-BS, high-impact episode, Ayla breaks down the exact messaging and content strategy behind her $30K–$50K months. You'll learn how to stop attracting low-commitment leads and start speaking directly to “the one” — your dream client who's ready to buy, invest, and say HELL YES to your offers.Whether you're stuck in content limbo, tired of cold DMs, or just ready to become the only choice in your niche — this episode will shift how you write, speak, and show up online forever.WHAT YOU'LL LEARN:Why messaging (not your content calendar) is the key to consistent salesThe 3 types of content every business coach needs to convert followers to clientsHow to call in high-level buyers through your stories and postsWhat embodiment messaging is — and why it's your secret weaponThe most common mistake coaches make when writing contentWhy your offers aren't landing (and how to fix that fast)MENTIONED IN THIS EPISODE:

Scrappy ABM is back with an unfiltered masterclass on social selling, featuring Morgan J Ingram—Founder and CEO of AMP Creative. Host Mason Cosby walks through Morgan's five-part framework for building pipeline and engaging decision-makers using LinkedIn, based on real-world outbound experience and data-backed tactics.From mapping executive buyers and influencers with Sales Navigator to sending blank connection requests that outperform personalization, Morgan breaks down why traditional outreach is falling flat—and what to do instead. Learn how to avoid wasted hours, turn DMs into booked meetings, and design content that reaches even the most invisible buyers lurking in Slack threads.This is practical, time-saving strategy built for real sellers—not LinkedIn influencers.

Hey, Mama! If you've been avoiding writing your podcast show notes like the plague or just writing a short blurb and calling it a day… we need to talk. Your show notes are more than just a recap—they're a powerful tool to attract new listeners, move your listeners to take action, and grow your business. In this episode, I'm giving you all the tea on the 7 elements every podcast show notes template needs to turn your episodes into high-converting content that works for you on autopilot. This is the exact template I use and teach inside of The Social Media Detox Club, and I'm walking you through it step by step.In this episode, you will learn:The 7 elements every podcast show notes template needsWhy your episode description should do more than just summarize the episodeHow to get your listeners bingeing your podcast contentWhy you should be driving traffic to your website, not Apple or SpotifyResources Mentioned in Today's Episode:Join The Social Media Detox Club to get access to my full podcast show notes template (for both solo and interview episodes), podcast SEO trainings, keyword research tutorials, and more. Captivate (this is an affiliate link)Ways I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubDownload the FREE Make Your Business Social Media Optional Private PodcastRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode263/Connect with Andria:Threads:

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ ---Meredith's Husbandhttps://www.meredithshusband.com

If your business's video content feels flat, forgettable, or just kind of...lame? You're probably missing the most important ingredient: you.In this episode, I'm joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.We talk about how to create content that feels like a person, not a pitch, why you don't need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.Here's what we cover:What it actually means to humanize your brand (beyond “just showing your face”)How to build emotional connection without oversharing or veering off-brandThe mindset shift that makes showing up on camera 10x easierSimple storytelling tricks for turning everyday moments into magnetic contentWhy chasing trends keeps your brand forgettable (and what to do instead)The underrated role of video in building trust and long-term brand equityConnect with TomConnect on LinkedIn Connect on Instagram Grab Tom's book LegendeeringSign up for his upcoming masterclass (Happening 5/15) on video content

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.What you'll learn in this episode:How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content builds connection, curiosity, and brand loyaltyHow to create a culture of trust and spontaneity within a content teamTactics for amplifying fan experiences and turning guests into storytellersLessons on authenticity, timing, and using pop culture trends to enhance reachHow to make a venue—or any brand—feel human, relatable, and unforgettable

--these show notes were made using ChatGPT--Episode Summary:In this solo episode, Connor Frost dives into a question many songwriters face: Should you share your demos, B-sides, or unfinished songs with the world? Through a personal story about a "rejected" lyric video for his single "Real Friends", Connor explores the vulnerability, hesitation, and ultimately, the freedom that comes with sharing imperfect work. This episode is a must-listen for any songwriter questioning what to do with their creative leftovers.

Success isn't just about strategy—it's about how you communicate it. And when the message isn't landing, it's probably not your offer. It's your story.In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You'll learn how to craft stories that connect, convert, and evolve with your business.

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.In this episode, I reveal:The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel contentWhy being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentionedHow to adapt your reporting frameworks to emphasise conversion metrics over raw traffic numbers when communicating with stakeholdersThe updated Google Quality Rater Guidelines that explicitly target AI-generated content without substantial human expertise or curationIn this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.As they explain in the pod:"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.Get the show notes: https://exposureninja.com/podcast/dojo-48/Listen to these episodes next:Did Google Just “Confirm” That You Can't Add E-E-A-T To Your Website?https://exposureninja.com/podcast/dojo-47/Everything Marketing Leaders Should Know About Google's NEW AI Modehttps://exposureninja.com/podcast/dojo-46/Copy This NEXT-LEVEL GEO Strategy in 2025https://exposureninja.com/podcast/extra-043/

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or opening a dream pizza shop, and even bouncing back after Etsy shut down a six-figure store.If you've ever felt stuck, scared to start, or unsure which way to go—this is the episode for you. There's a ton of real advice in here, but more than that, it's energy. It's fire. It's the push you need to stop overthinking and start moving.We talk about:Why "perfect" content is killing your momentumThe truth about followers, DMs, and your first 13 fansWhether college still makes sense (especially if you're creative)AI, brand building, and the future of searchWhat to do when life punches you in the face—and how to fight backThe pizza shop vs. house debate (and why offense always wins)How to grow leads with local ads and repurposed contentWhy soft skills matter and how to find companies that actually care

Many things we once widely accepted as true and considered non-controversial galvanize intense debates.Leaders are often advised to stay neutral, to not get political when these issues come up in their organizations.Of course leaders should be mindful of what they discuss, how, and with whom. But that isn't the same as being apolitical or neutral. In fact, our collective discomfort with being political often has less to do with neutrality and more to do with avoiding discomfort or even silencing conversations outright.When leaders stifle discussions because they fear losing control, that's not neutrality, that's avoidance. And avoidance doesn't make a space safe; it makes it fragile.As leaders of teams from different backgrounds, lived experiences, and viewpoints, it is neither responsible nor possible to be truly neutral. But what we can do is create cultures of openness, generosity, and meaningful discussion. And in a time when science, health, food security, education, and mental well-being are being politicized, it's essential.In the second part of this series on science communication, my guest is an incredible leader, scientist, and science communicator. She shares critical reflections on what we can do to fight misinformation, regardless of our training and expertise.Jessica Steier, DrPH, PMP is a public health scientist, advocate, science communicator, and Co-Founder and CEO of Unbiased Science. She is driven by a mission to bridge divides and foster trust through empathetic, evidence-based communication. As the founder of the Unbiased Science podcast and newsletter, she is committed to breaking free from echo chambers and tackling health and science literacy with clarity and compassion. Dr. Steier specializes in evaluation science, leveraging data and storytelling to inform health policy and program improvement. Her work focuses on building connections, encouraging dialogue, and making complex scientific concepts accessible to diverse audiences. Listen to the full episode to hear:How pop understandings of science-related buzzwords make communication harderHow Jessica works to account for her own biases when creating contentWhy connection and empathy are key to beginning to break down misinformationHow connection without expertise, especially on social media, creates a flood of misinformationWhy we have to address the roots of people's mistrust of scientific institutionsHow Jessica and other science communicators are supporting each other through online abuseWhat to watch out for when influencers talk about health and wellnessThe real risks and impacts of some of the most common health misinformationLearn more about Dr. Jessica Steier:Unbiased ScienceUnbiased Science PodcastUnbiased Science NewsletterInstagram: @unbiasedscipodLearn more about Rebecca:rebeccaching.comWork With RebeccaThe Unburdened Leader on SubstackSign up for the weekly Unburdened Leader EmailResources:Politics, Andrew HeywoodThe Human Condition, Hannah ArendtMarking 50 Years in the Struggle for Democracy | Freedom HouseHow Democracies Die, Daniel Ziblatt , Steven Levitsky​​To combat misinformation, start with connection, not correctionBooster Shots: The Urgent Lessons of Measles and the Uncertain Future of Children's Health, Adam RatnerKendrick Lamar - Not Like UsFringeWeekend at Bernie'sDon't Tell Mom the Babysitter's Dead

Once you've established that you have a piece of good content that's done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let's work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that's the focus of today's episode – and, if you're not sure how to work out which content has done well, we're of course covering that too!In this episode, we're chatting about:What we actually mean by “a post that's done well”Ideas for reusing your content in new waysHow you can test tweaks you've made on your contentWhy you should be turning your best posts into adsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement

What happens when a true crime lover, travel industry insider, and ethical researcher combine forces? You get Vacations Can Be Murder - and in this episode, you'll learn how it all came to life.Kelly sits down with journalist and author Dawn Barclay, whose latest book blends dark tourism with meticulous storytelling. From haunted hotels to infamous gravesites and real crime scenes across New England, Dawn unpacks how she curates travel experiences rooted in true crime - without sensationalizing or crossing ethical lines.In this episode, fraud pros will take away:How to responsibly research and present sensitive crime contentWhy victim resources are essential in true crime narrativesThe fine line between educational curiosity and exploitationReal-life case stories that influenced Barkley's writingInsights into balancing public interest with privacy and respectPlus, get a sneak peek into her upcoming regional guides, and why interest in dark tourism is growing.If you're fascinated by the intersection of ethics, storytelling, and criminal history, this one's for you.Get Dawn's Book: https://vacationscanbemurder.weebly.com/Subscribe to her Substack https://barrsinister.substack.com/Connect with Dawn: https://www.linkedin.com/in/dawnbarclay/Dawn's Website: https://www.dawnbarclayink.com/http://www.dmbarr.com/https://murderpedia.org/https://www.sistersincrime.org/https://jodemillman.com/https://mysterywriters.org/

Send a a Text- leave your name & email so we can respond!I booked 6 new clients in 2 weeks. My Protégé Stylist booked 5. And the best part? We didn't spend a dime on ads.In this solo episode, I'm breaking down the super simple email + social media strategy I've been using since December that's finally paying off—and how using the same exact strategy helped Cede, a brand-new stylist, fill her books too.I'll walk you through:Why email should be your #1 marketing toolHow to repurpose your emails into consistent social contentWhy repeating yourself is not annoying—it's smartThe importance of making booking ridiculously easyIf you're stuck in a marketing rut or trying to help a new stylist grow, this is the episode to tune into.Want the insider scoop on my emails? You can subscribe to my salon email list HERE and gain inspiration every week. Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair

Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.Exciting Announcement

Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clients across North America since launching the agency in 2021. His firm's unique value lies in helping businesses—especially early-stage and underfunded ones—leverage PR and podcasting to establish credibility, build authority, and grow their influence.From landing press in Forbes and Entrepreneur to using podcast appearances as core marketing assets, Zachary explains how companies can tap into PR without needing a massive budget. He shares how he built his business by “doing what he preaches,” and why storytelling, authenticity, and consistency matter more than ever in today's media-saturated world.Key Topics Discussed:1. Zachary's Journey Into PR & EntrepreneurshipStarting as a gamer selling in-game itemsThe realization that marketing drives all businessLaunching We Feature You while still in universityLeaving school to go full-time into entrepreneurship2. Making PR Accessible for Small BusinessesWhy PR isn't just for unicorn startupsHow even a $1K investment can move the needleStarting with HARO, Connectively, and other DIY PR toolsWhy credibility matters more than traffic in the early stages3. Why Podcasting Became Central to PRPodcasting as a personal storytelling and authority-building toolThe shift from traditional PR to podcast-based brandingRepurposing podcast content for SEO, social, and salesWhy video-based podcasting is the future of founder visibility4. Building Thought Leadership That ConvertsHow to pitch value, not just a storyThe power of third-party validationDifferentiating between “first-person” and “third-person” proofUsing podcast clips in onboarding and sales enablement5. Trends in Media, PR, and Authentic BrandingAuthenticity in a post-AI worldThe rise of founder-led brand narrativesLeveraging podcasts as evergreen contentWhy transparency and credibility are becoming non-negotiable6. Overcoming Barriers to Entry in PRDebunking the myth that PR is too expensiveWhen PR is (and isn't) the right marketing investmentHow to measure success when results aren't always direct-responseWhy PR amplifies your existing marketing instead of replacing it7. Zach's Process for Onboarding ClientsStrategy-driven outreach tailored to each founder's voiceFocusing on podcasts that deliver both reach and relevanceHow he preps clients to speak to both personal and professional storiesSetting expectations and ensuring clients use the media assetsKey Takeaways for Founders & Business Owners:Start small, but start smart—you don't need a massive budget to begin building authority.Use what you create—repurpose podcast content into marketing gold.PR doesn't replace marketing—it enhances it when done right.Third-party validation builds trust faster than any sales page.Authenticity and consistency win—especially in a world where AI-generated content is on the rise.Connect with Zachary & We FeatFollow Us:

HELPFUL LINKS AND RESOURCES:Want to learn more about leveraging AI for your content? Join my weekly AI Amplifier Masterclass! Link in description below

How can marketers use data effectively without getting completely lost in the numbers?In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the podcast during 2024.What you'll learn:What clickstream data is and why it matters for marketersThe biggest misconceptions about marketing attributionHow brands can measure the real impact of their contentWhy nonlinear consumer journeys challenge traditional analyticsHow data-driven marketers should think about AIThe key lessons Eli learned from growing and selling a startupEli also shares insights on the future of data privacy, why marketers should think beyond last-click attribution, and how AI is reshaping both creativity and analytics in marketing.00:06 – Introduction00:40 – What is Datos and how does it use clickstream data?03:08 – Understanding consumer behavior through anonymized data06:17 – The challenge of marketing attribution and nonlinear journeys10:36 – Why correlation matters as much as causation14:01 – The biggest surprises marketers discover in their data19:21 – Data vs. creative decision-making in marketing24:04 – AI's impact on both data analysis and creative work35:54 – Eli's founder journey and the early days of Datos41:23 – From startup to acquisition: Lessons in scaling a business45:41 – Advice for marketers: Using data effectively without over-relying on it49:55 – Where to find Eli online------------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.If you enjoyed this episode, please leave a review so others can find us!

Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations.What you'll learn in this episode:How to stay ahead of industry trends using alerts and social listeningThe secret to turning news into educational, audience-focused contentWhy personal branding plays a crucial role in B2B marketingThe best distribution strategies for timely content, from social media to emailHow internal subject matter experts can elevate your content gameThis conversation is packed with actionable insights on making your content relevant, engaging, and impactful. Don't miss it!

In this insightful episode, Dr. Sharon Spano dives into the evolving role of AI in storytelling and branding with guest Lindsay Hotmire, founder of Storyhouse Fifteen. As AI becomes a central tool in business and marketing, the discussion explores whether it enhances or undermines creativity and human connection. Lindsay shares her expertise on authentic branding and why stories remain the heart of business identity. If you've ever wondered how AI influences branding, creativity, and the human experience, this episode is for you.What You'll Learn in This Episode:How AI is reshaping storytelling and brandingThe potential risks and benefits of AI-generated contentWhy authentic storytelling is crucial for business successThe role of story in defining brand identity and human connectionPractical strategies to integrate AI without losing your unique brand voiceThe future of marketing and AI's place in creative industriesTranscript: HereLindsay Hotmire:Storyhouse Fifteen: https://storyhousefifteen.com/Lindsay's Substack: https://lindsayhotmire.substack.com/Sharon Spano:Website: sharonspano.comFacebook: facebook.com/SharonSpanoPHDInstagram: instagram.com/drsharonspano/LinkedIn: linkedin.com/in/sharonspano/Book: thetimemoneybook.comContact: sharon@sharonspano.comSubstack: substack.com/@drsharonThe Other Side of Potential Podcast: sharonspano.com/podcast/

Watch This NEXT: https://youtu.be/dkixSG4hVRIMost content isn't built to make money.It's built to go viral.And that's why most creators stay broke.In 2025, content needs to do more than just get views.It needs to build trust, attract leads, and convert into real revenue.That's exactly what I sat down to break down with Jun Yuh.This guy has built an audience of 8M+ followers across platforms—without relying on trends, cheap tactics, or going viral.We got into:The system behind consistent, profitable contentWhy most creators never break past $10K/monthHow to structure your content ecosystem to drive revenueThe mindset shifts you need to actually scale onlineThis isn't theory.It's what's working right now.For creators with millions of followers and business owners, using content to scale.If you're trying to build a content business in 2025, you need to hear this.(00:00) Introducing Jun Yuh(03:08) Breaking Free from the Content Rut  (06:14) The Power of Consistency & Daily Execution  (09:45) Understanding Your Audience for Maximum Impact  (14:04) How Viewer Psychology Drives Content  (18:07) How to Stand Out in a Crowded Market  (23:28) Overcoming Fear, Judgment & Self-Doubt  (29:11) Why Most Creators Fail (And How to Avoid It)  (34:17) Playing the Infinite Game in Content & Business  (41:16) The "CREATE" Framework for Content Growth  (47:54) The Student vs. Expert Approach to Authority  (52:21) How to Inspire & Influence Through Content  (58:51) Finding Meaning & Avoiding Creator Burnout  (01:07:38) Repurposing Strategies to Scale Content(01:14:57) Systematic Approach to Growth & Monetization  (01:17:14) Jun Yuh's Idea Generation StrategiesSupport the show

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsNot many people know this, but Pat Flynn is the reason I started my podcast.Back in 2020, I was broke, clueless, and desperate for a way out, I bought a $60 microphone. That mic? It came from an affiliate link on Pat Flynn's website.I binged watched every piece of content Pat had:How to start a podcastThe best mics and softwareEditing tools I'd never used beforeFast forward to 2025, and I just recorded episode 258 of my podcast—with Pat Flynn himself.In this episode, Pat shares the lessons, failures, and surprises from 15 years of building online businesses—including generating over $10M in revenue.We talk about:How he built and grew Deep Pocket Monster to 1M subscribersThe importance of emotional connection in your contentWhy small, vibrant communities are the future of businessThe reality of staying relevant in a changing landscapeIs it blind luck? Or the compounding effect of 15 years in the game?Pat breaks it all down.If you're building a content business or just starting out, this is an episode you can't miss.Check out Pat's YouTube: https://www.youtube.com/@patflynn/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview(00:30) Importance of Serving Your Audience(03:03) How to Create Raving Fans(07:02) The Power of Consistency and Experimentation(12:38) Will AI Take Over Online Media?(17:56) Why Video Podcasts Do Better (19:13) The Benefits of Podcasting(23:19) Pat Flynn's Short-Form Content Strategies(28:29) Short Form vs Long-Form Content(34:02) The Art of Storytelling and Emotional Engagement(36:39) Building Community (39:17) Starting as a Newcomer in a Niche(42:03) Understanding People and Building Loyalty(45:57) Transitioning to Community-Based Learning(51:52) Investing in Startups(59:18) How to Get Sponsorships and Build Relationships(01:02:01) The Importance of ThumbnailsSupport the show

What does it take to create content that truly stands out? Jay Acunzo, celebrated writer, speaker, and host of the "How Stories Happen" podcast, joins us to unpack the art of meaningful storytelling—in all its messy, frustrating, and euphoric parts.Jay shares why asking better questions can lead to more impactful content and explains how challenging assumptions opens the door to creative breakthroughs. He also introduces his concept of the IP Pyramid, a framework for developing and refining your intellectual property to create truly unique and resonant stories that serve your audience and yourself.Listen to the full episode to hear:How to reach deeper truths that lead to more meaningful contentWhy developing your IP is less about following templates and more about creative risk takingThe pitfalls of following best practices too closely—and how to trust your intuition insteadHow to identify the gaps in your storytelling by identifying what truly matters to your audienceWhy embracing constraints can spark creativity and lead to breakthroughsLearn more about Jay AcunzoWebsite"How Stories Happen" Podcast"Playing Favorites" NewsletterCreator Kitchen (Coaching & Education)Follow on LinkedInLearn more about Mary Knox Miller:Thought Leader Media"Human Dispatches" NewsletterFollow on LinkedIn

Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.In this episode, we cover:The Four Quadrants of Secret Sauce framework for authentic content creationGame-changing video editing tips that will transform your contentWhy experimenting is crucial for finding what works for YOUSmart ways to batch content without burning outThe importance of bringing personality into your businessKey Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower

Hey, Mama! One topic that comes up a lot about email marketing is can you send too many emails. Far too many moms in business either delay starting their email list or don't fully engage with their subscribers because they are so worried about bugging their email community. In today's episode, I address the mindset drama that so many business owners deal with when beginning their email marketing journey and share why you should send more quality emails to your list. In this episode, you will learn:Why it's not possible to send too many emails when you create quality email contentWhy you should email your list moreThe mindset drama around emailing your list at a higher frequency and how to navigate itResources Mentioned in Today's Episode:Moms Do Business Different Episode 318The Social Media Detox ClubCurious about my newest offer that I haven't made public yet? Send me a DM on Instagram or email me at hello@mamaturnedmompreneur.com to get the link to learn more!Ways I Can Serve You:Week of Voxer Coaching​The Social Media Detox Club​VIP Podcast LaunchRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to

“Your level of consistency is important — and different than frequency.” –Lisa MullisYou have an amazing solution for people … but you can't seem to convert. You have a million ideas, but they don't end up on the page or screen. What's getting in your way? In FLOW365 when we talk about our three most important things, creating content comes up for at least half the people every single week. I bet some of you struggle with this too.I'm really excited to talk with Lisa Mullis, marketing and messaging specialist about making our content easier to create and more effective.We talk about what we actually mean when we talk about content and how much we actually need. Two helpful takeaways: consistency is more important than frequency, and you can and should reuse your content!We also talk about: How a 10-minute writing practice can get you unstuck and bring more ease to weekly contentWhy we start talking about solutions too soon and the CAASE frameworkHow much content you need to produce and the difference between consistency and frequencyReusing your contentWhy we need to repeat ourselves and think about each piece of content standing aloneThinking about social media platforms as tools you use, similar to productivity tools, and picking the one that works best for you.ABOUT LISALisa Mullis is the founder of Paraphrase Communications. She combines 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses.Lisa is driven by a belief that small business has the power to positively shape our economies and communities and a desire to help entrepreneurs and organizations doing good in this world expand their ability to make a difference.Whenever she can get out from behind the screen and jump into RL, she's usually off adventuring with her family on foot, mountain bike, or boat somewhere near or far to where she's based in the U.S. Pacific Northwest.LINKShttps://www.paraphrasecomm.com/https://www.linkedin.com/in/lhmullis/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. Here are Three Doable Changes from this conversation:WRITE DAILY FOR 10 MINUTES. Do 10 minutes of ramble or freeform writing every day. Pick a time to do it, set a timer and just keep putting words on the page. This practice can help unstopper what gets stuck in your brain.TALK ABOUT WHERE YOUR CLIENT IS. Practice talking or writing about the challenge your client or customer is experiencing. Then identify attempts they have made to fix this issue. Consider an analogy for the issue. This will help you build a bridge to your solution for potential clients or customers.FOCUS ON CONSISTENCY. What if instead of focusing on being all the places and posting/emailing frequently, you focused on consistency? Pick a manageable frequency. Commit to sharing your content (whatever format you chose) when you say you will. Tell somebody you are going to do it. Schedule time to ramble...

In this episode, Emmy-nominated Culinary Producer and Entrepreneur Sarah Mastracco discusses her journey from high-pressure kitchens like Le Bernardin to a culinary producer for Martha Stewart, Snoop Dogg, and Emeril. Sarah shares how she transitioned to wellness-focused ventures, integrating food as medicine, and her advice for navigating major career shifts.Highlights:Transitioning from top-tier kitchens to culinary media and entrepreneurshipThe transferrable skills she used moving from top kitchens to producing food contentWhy she integrated her culinary expertise with holistic wellnessHow Storytelling influences the development of food contentTaking the entrepreneurial leap and launching two wellness brandsAdvice for pursuing a career in culinary arts, wellness and entrepreneurshipMentioned on the Show: The One Health 30-day Challenge kicks off on September 30, 2024. The following challenge will start on January 6, 2025. Learn more HEREShow GuestSarah Mastracco began her culinary journey in San Francisco before advancing her skills in Italy and New York's prestigious kitchens, including Le Bernardin and Eleven Madison Park. Transitioning to food media, she worked as an on-air chef and culinary producer for shows like Martha Cooks, Trisha's Southern Kitchen, Trisha's Southern Kitchen, and Pati's Mexican Table, earning multiple Emmy and James Beard nominations. With a passion for wellness, she studied at the Institute of Integrative Nutrition, which led her to co-found One Health, an Integrative Culinary Medicine platform, and launch Flavor Fork, a meal prep service offering locally sourced, whole-food meals in North Fork, Long Island, NYSupport the showJill Griffin helps leaders and teams thrive in today's complex workplace. Leveraging her extensive experience to drive multi-million-dollar revenues for brands like Coca-Cola, Microsoft, Samsung, and Hilton Hotels, Jill applies a strategic lens to workplace performance, skillfully blending strategy and mindset to increase professional growth, enhance productivity, and career satisfaction across diverse organizations. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.”Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone.And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to do it.  If you wanna know what she does instead, you'll just have to listen.In this episode, you will hear:The challenges of short-form content creation for experts and its impact on long-form contentWhy the difference between feed based content vs playlist based content is important for expertsThe interconnectedness of content creation, repurposing, and business programsMarketing approach focusing on transparency, consistency, and offering free resourcesThe importance in building personal connections and relationship-building in marketingWant to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.In this episode, you'll learn:How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. Today, Fernando is sharing his insights and knowledge of what he's learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest. What is Covered: The basics of creating a content strategy and buyer persona The power of data analysis and insights into web traffic sources Why being a brand is a superpower both for leaders and competitors in any marketSWOT vs. PEST analysisThe nuances of SEO strategies for different countries and culturesContent strategies for top, middle and bottom of the funnelThe impact of AI on SEO and success stories of leveraging AI toolsMost common SEO mistakes Why you should regularly update and repurpose your contentWhy strong company culture is crucial in the growth stage Frustration KPI and knowing you customer journey Resources:Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happyLearn more about Semrush https://www.semrush.com/ Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/ Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/

We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business.Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs well I am always trying to study it to see what lessons can be learned and today I am spilling the beans with you.In this episode we will discuss:How to use your brand voice in your contentWhy curation versus creation is always bestHow to find content that performs welland much more.Busines FREEBIES:Grab my FREE resource guide and get 30 plus resources to level-up your home bakery business click here to grab my FREE guide and get more tips from me every week.http://bit.ly/bakersresourcesAre we friends on Instagram? If you enjoyed this episode TAG ME at @bakingforbusinessI really do appreciate each and every one of you guys and LOVE meeting new baking friends.

Apple officially announces WWDC 2024 for June 10-14 with some allusions to a focus on AI, Apple sues an ex-employee for leaking info on products, DOJ sues Apple, Amazon releases a new app that can read your palm, and creepy iPhone settings, explained.Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: youtube.com/@primarytechshowSupport the showJoin our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/joinReach out:Stephen's YouTube Channel@stephenrobles on Threads@stephenrobles on XStephen on MastodonJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on MastodonWe would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fmLinks from the showApple's Worldwide Developers Conference returns June 10Joz's WWDC TweetApple Sues Former Employee for Leaking iPhone's Journal App and More - MacRumorsWhen Is the New iPad Pro, iPad Air Coming Out? Apple Plans Early May Launch - BloombergJason's Story about DOJ v. Apple LawsuitWalt Mossberg on Apple Suit • ThreadsPhil Schiller Profile and the App StoreAmazon's Palm Recognition AppThreads Now Open to the Fediverse | MetaiPhone "Discoverable by Others" Setting - WSJCreepy iPhone Privacy Settings and What They Mean - YouTubeMLB for visionOS strikes out on Opening Day – Six ColorsCanva acquires Affinity to fill the Adobe-sized holes in its design suite - The VergeApple TV+ is the streaming platform with the highest rated contentWhy is the Disney+ logo a different color? (00:00) - Intro (02:05) - Jason's Surprise (04:20) - WWDC 2024 (11:07) - Apple Sues Leaker (16:59) - DOJ Sues Apple (28:25) - Phil Schiller Profile (32:06) - Amazon Palm Reading (33:51) - Threads in the Fediverse (40:05) - Member Thanks (41:51) - Weird iPhone Privacy Settings (47:09) - Canva Aquires Affinity (49:53) - Disney+ and Streaming ★ Support this podcast ★

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée's agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we're just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customerDive in:[03:38] Film background, prestigious school, scriptwriting, London journey.[06:32] SEO requires unique product descriptions, legal disclosures.[10:14] Google now values trustworthy, authoritative content for ranking.[13:01] Proper story framework vital for product pages.[16:55] Finding balance, aligning with customer sentiment.[22:35] Brands must read their customer reviews. [26:06] Hear Aimée's Insider Tips!Find our notes here: https//keepopt.com/193Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of In the Circle, I have the joy of hearing from Haley today who asks an amazingly relevant question—How Do I Navigate Life As A Young Sober Person?Who is my community going to be? Who am I going to get to hang out with? Who will want to hang out with this new version of me? How do I find other people who are interested in health and wellness as a person on a path of discovery? Stepping onto a new path of recovery can be a scary experience, but knowing that you won't have to do it alone makes the journey less intimidating. As you continue through recovery, you start to embrace new experiences. You start to look for new communities and new interests, and find the world as you know it expands.Tommy discussesThere Is Life After AddictionHow to be alone and contentWhy your world expands after recoveryHow to find your community of like-minded peopleFurther Links & ResourcesCatch a Meeting. We offer 30+ Live Online Recovery meetings every week. Come and find your community here. Meetings are always free.Want ongoing recovery insights and inspiration delivered to your inbox? Subscribe to the UpliftJoin our Recovery 2.0 Community: access your authentic power, connect with others on a similar path, and thrive in life beyond addictionSubscribe to The Recovery Channel on YouTubeVisit our websiteCome and experience an in-person event or retreat: r20.com/eventsAddiction is part of everyone's journey, but recovery is not. The Recovery 2.0 Membership is a place where you can explore the topics that interest you, find community, and connect with Tommy Rosen on a personal level. It's here that we'll dig into spirituality and union of the mind, body, and spirit, and transform from the inside out. You will learn and grow alongside a community of supportive, conscious, compassionate, and vibrant individuals, like you!Join us at r20.com/welcome to explore how to move beyond addiction and thrive in your life.Connect with TommyInstagramFacebookTikTokRecovery 2.0@Recovery2Point0 on InstagramRecovery 2.0 Facebook GroupIn The Circle is produced by Lovemore Media.

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging unboxing experience, seek video reviews.[09:12] Seeking permission to use UGC.[11:32] Brands should comply with legal requirements for influencers.[13:53] Honesty and moderation required for posting reviews.[15:51] 1-star reviews can help![17:32] When to ask for reviews is also key.[19:05] Jameela's Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. The truth is that YOU are enough and your message is needed.In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.We'll cover:How to stop feeling overwhelmed by new social media platforms & featuresThe most impactful type of content, and it's not ReelsHow to get inspired through conversationsBalancing sharing personal content and credible contentWhy you may be feeling awkward on cameraHow to connect with contextThis episode is a sneak peek into a keynote that I will be giving soon which means you're getting exclusive access to some juicy tips.So go grab your notebook and listen now.Episodes Mentioned:Episode 161: My Top Video Tips to Help You Reduce Content Stress

 In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. In short - it's course-building GOLD.Quick overview of what we cover: The 5 columns that belong on a curriculum mapping spreadsheetThe tools that can tell you if your content is truly engaging your learners (or not!)How to weave macro and micro outcomes into your course mappingThe best ways to get your learners to demonstrate knowledge gainedWhy it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your courseWhy "free-range chicken" learners are the least engagedSteve's persuasive argument for locking down contentWhy your price point should not dictate the amount of support you give your learnersHow to hold your learners accountable with kindnessThe secret weapon Adriane employed in her last program that blew Steve away with its clevernessCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceMake More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

In Ep. 91 of Earned, Conor sits down with Peter Hollens, a powerhouse a cappella singer who has amassed a following of over 3M subscribers on YouTube, and over a billion views across his various social channels. To start the show, Peter explains why he has pursued other business ventures outside of being a creator, including investing, consulting, and recently founding his own business (Inhouse Creators), and shares how these interests help him avoid burnout. We then learn how Peter leverages AI like ChatGPT to help him create his content, before unpacking Peter's journey as a creator over the last decade—and why signing with a major record label was one of his biggest regrets. We discuss the challenges of finding balance as both a content creator and a father, and Peter shares the story of losing his voice for 18 months due to a stubborn granuloma. We also learn how during that time, Peter was able to discover his passion and business acumen for consulting companies about the creator economy, an experience that later inspired his new business: Inhouse Creators. To close the show, Peter explains how Inhouse Creators works to connect businesses to experienced, savvy creators to produce their content, and why companies that don't invest in the creator economy will get left behind.In this episode, you will learn:How Peter leverages AI like ChatGPT to help him create contentWhy signing with a major record label was one of Peter's biggest regretsWhy businesses should look to hire creators for in-house content productionResources:Peter's YoutubePeter's WebsitePeter's InstagramInhouse CreatorsConnect with the Guest:Peter Hollens' LinkedInConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. In this episode:Defining evergreen and legacy contentWhy evergreen content is a really powerful toolCreating different kinds of evergreen holiday contentRefreshing and updating is the name of the game right nowWays to leverage legacy content for your holiday marketing strategyElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCatch up on the previous episode of Q4 Prep July:10 SEO Tips You Need to Know For Your Holiday Gift GuidesFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Adam Carswell shares why making “bite sized” content, like podcast episodes, is great for conveying a message and attracting an audience. In this episode, Adam talks about:The benefits of creating simple, short pieces of contentWhy people like “bite sized” podcast episodes Keeping your message simple for your audience Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time.Episode Resources:Adam J. Carswell Facebook Group RaisingCapital.com GooBalls.io Carswell.ioTimestamped Shownotes:00:08 – What is great about short, “bite sized” content?  00:39 – What are the benefits of creating shorter podcast episodes and other types of content? 00:54 – Micah Carswell makes a guest appearance 02:20 – Where can you find updates on Adam's new book? 

Happy New Year! This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I'm not sharing any forecasts or predictions. It's hard to predict anything that will happen. So what I'm going to do instead in this episode of Art of Online Business is share nine thoughts on what's ahead for 2023. Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. Along with those nine thoughts, I'm also sharing a bonus thought that is crucial because if you don't have it, it's going to be very hard to be successful in your business or it's going to take much longer for you to be successful. In this episode, you'll learn:Why trusting yourself is essential to successThe importance of taking a human approach to leadershipWhy you need to pay attention to the marketMy thoughts on mental health and burnout in online businessWhy you should be making decisions based on your valuesThe importance of conversation over conversionWhat to focus on with marketing contentMy thoughts on SEO and short-form contentWhy data mattersHow to offer more personalized content Why listening to your audience will set you apartLinks & Resources:Check out the Motivating by Appreciation MBA InventoryThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/666Accelerator Application: https://rickmulready.com/accelerator