Podcasts about contentwhy

What happens when animal cruelty becomes profitable content?In this powerful episode of Best in Fest, host Leslie LaPage speaks with journalist and animal advocate Nina Jackel and documentary filmmaker Kirk Murray about exposing animal abuse, confronting powerful technology companies, and using filmmaking as a catalyst for change.Nina is the founder of Lady Freethinker, a nonprofit media organization dedicated to exposing and preventing animal suffering around the world. After repeatedly discovering graphic animal-abuse videos on YouTube, she took the extraordinary step of challenging the platform and demanding greater accountability for the content generating views, engagement, and advertising revenue.Although the resulting lawsuit did not prevail in court, the campaign attracted widespread public attention and helped pressure YouTube to remove some of its most disturbing animal-torture content.Nina and Kirk also take listeners behind the scenes of their documentaries We Are Animals and Cruelty for Clicks, which investigate the many ways animals are exploited for entertainment, profit, donations, and social-media engagement.In this episode:How Lady Freethinker grew from an advocacy blog into a global animal-protection organizationWhy Nina Jackel decided to challenge YouTube over animal-abuse videosHow Section 230 protects social-media platforms from liability for user-generated contentWhy losing a lawsuit can still create meaningful public changeThe disturbing rise of staged animal-rescue videosHow fake shelters and rescue scams manipulate donorsWhy some creators deliberately place animals in danger before filming a “rescue”The hidden suffering behind exotic pets and viral animal videosHow documentary filmmakers investigate difficult and emotionally challenging subjectsThe importance of veterinarians, researchers, and experts in revealing cruelty that viewers may not recognizeHow filmmakers balance graphic subject matter with compelling storytellingWhy social-media companies must take greater responsibility for harmful contentHow audiences can recognize suspicious animal videos and avoid supporting exploitationFrom puppies deliberately placed in danger to wild animals treated as props, Cruelty for Clicks reveals how online attention can fuel a disturbing global industry. The conversation also examines less obvious forms of exploitation, including pet monkeys, exotic cats, wildlife content, factory farming, and misleading labels that allow cruelty to remain hidden from consumers.This episode is an essential listen for documentary filmmakers, animal advocates, journalists, nonprofit leaders, social-media users, and anyone concerned about the ethical responsibilities of major technology platforms.Subscribe to Best in Fest for more conversations with filmmakers, activists, producers, writers, and creative leaders using storytelling to expose injustice and inspire change.

Send us Fan MailIf your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.In this episode we cover:Why heavy Google search actually increased even as AI search explodedWhether you still need SEO fundamentals in the age of ChatGPT and AI overviewsWhat "multi-surface optimization" means and how to do it without a huge teamWhy video is the most underestimated part of your marketing strategyHow to turn one 60 to 90 second video into five pieces of contentWhy you need to ask a second clarifying question when clients tell you how they found youA simple, free test and learn approach to AI search you can start this weekGrab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing reportALL LINKED MENTIONEDSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass

Summer is summering, and Shaun and Rebecca are feeling every bit of the chaos. They catch up on Rebecca's daughter starting middle school, the impending disruption of a home flooring project, sensory overload, and what it looks like to raise kids who can advocate for themselves instead of having every problem solved for them. They also share an exciting update on the upcoming Hot Young Designers Club Mexico City trip, designed to give interior designers a chance to connect, explore, and actually let someone else handle the planning for once.Then it's time to bring back a Hot Young Designers Club classic: Just Stop. Shaun, Rebecca, and the Hotties weigh in on the interior design trends and industry habits they're ready to see less of—from an endless supply of tiny cordless lamps and default Shaker cabinets to questionable 3D-rendering marketing, publicly dragging your competitors, and asking other interior designers to hand over their expertise for free.In this episode they discuss:Navigating life, work, parenting, and a home renovation when everything seems to be happening at the same timeHelping kids build independence, organization, self-advocacy, and habits that actually work for their brainsThe upcoming Hot Young Designers Club Mexico City trip and creating an intimate, low-stress travel experience for interior designersWhy the design industry might officially have enough tiny rechargeable cordless lampsWhether 3D renderings belong on an interior designer's website or Instagram—and how to use them effectively as marketing contentWhy designers can communicate their value without publicly tearing down competitors or other creativesThe case against defaulting to Shaker cabinets and how designers can help clients make more adventurous cabinetry choicesWhy asking another interior designer to “pick their brain” should come with an offer to pay for their expertise and timeOur links:Subscribe and leave a review - Apple PodcastsLike, Comment, & Follow - Hot Young Designers Club InstagramRebecca's InstagramShaun's InstagramFor more information - Check out the websiteBecome a “Loyal Hottie” - Support us on PatreonDesign Resources - Check out our shop

Send us Fan MailWhat happens when two old friends reconnect after more than three decades?This week on Here's What We Know, our host Gary Scott Thomas welcomes longtime Colorado radio personality Dave Jensen for a conversation filled with laughter, memories, and honest reflections about a business they both love.They revisit their days together at TRI 102.5 in Northern Colorado, swap stories that have only gotten better with time, and talk about how a radio career has changed over the years. Gary shares why getting fired became one of the greatest blessings of his life, while Dave reflects on staying in one market long enough to become part of the community's story.This conversation is about friendship, resilience, finding joy in your work, and realizing that the people who cross your path often leave a bigger mark than you ever imagined. Listen now.In This Episode:Reconnecting after more than 30 yearsBehind-the-scenes stories from Colorado radioWhy local radio still mattersHow getting fired changed Gary's life foreverFunny memories from TRI 102.5Dave Jensen's award-winning careerThe future of radio and streamingWhy local, human content still beats syndicated contentWhy relationships outlast careersThis episode is sponsored by:Bison Junk RemovalMike Counsil Plumbing & Rooter (Use code “Gary” to get $89 off any service!)License #: 679261Bio:Dave Jensen was born in Paterson, New Jersey, but moved to Colorado (in the back window of his parents' VW 1968) when he was 12 months old and has lived in the area ever since. Dave worked at Runza in Loveland when he was younger and still enjoys stopping now and then for an Original Runza. Dave is currently the longest-tenured employee in the Townsquare Media Northern Colorado office at 600 Main St. in Windsor, having worked here since 1997. Dave was awarded ‘Best Afternoon Show/Major Market' by the Colorado Broadcasters Association (CBA) in 2025; RETRO 102.5 was awarded ‘Station of the Year' in 2022. He has family in the area, with his brother living in Fort Collins and a nephew in Eaton. Dave loves movies, disc golf, movies, great TV, the local craft beers around Fort Collins, and all things radio.Connect with Gary:Gary's WebsiteFollow Gary on InstagramGary's TiktokGary's FacebookWatch the episodes on YouTubeAdvertise on the PodcastThank you for listening. Let us know what you think about this episode. Leave us a review!

What if your most valuable content is already sitting unused in your video library?Creating more is not always the answer. The bigger opportunity may be turning every video, podcast, training session, or interview you have already produced into a collection of useful, discoverable business assets.The solution is a repeatable AI-powered workflow that transforms unstructured content into optimized blog posts, newsletters, social posts, short-form videos, sales materials, SOPs, and more—without relying on a one-sentence prompt and hoping for the best.In this episode of the Leveraging AI podcast, Isar Meitis speaks with Ryan Robinson about building that workflow from the ground up.Ryan demonstrates how a YouTube video can become an SEO-optimized article using RightBlogger. He also breaks down how business leaders can recreate and adapt the process with tools such as Claude or ChatGPT.The real lesson goes beyond video-to-blog conversion.You will learn how to give AI the context it needs, refine its first drafts, turn successful processes into reusable skills, and automate the creation of downstream content assets.You will also hear why AI-generated work still needs human review—and where those checkpoints belong before anything reaches a client, colleague, or public audience.In this session, you'll discover:How to turn videos, podcasts, and other unstructured inputs into valuable business contentWhy asking AI to “write a blog post” is not enough to produce useful resultsHow RightBlogger converts videos into structured, SEO-optimized articlesHow keyword research, content structure, internal links, external links, and FAQs improve an AI-generated draftHow to have Claude or ChatGPT interview you before creating the deliverableHow to convert a successful workflow into a reusable skill or standard operating procedureWhy the finished blog post can become the source of truth for newsletters and social contentHow to build specialized skills and connect them through an orchestrated workflowRyan Robinson is an experienced content creator, blogger, entrepreneur, and the founder of RightBlogger. He has built a successful online presence across blogging, YouTube, podcasting, and major digital publications, helping hundreds of thousands of people improve their content and grow their reach.Connect with Ryan on LinkedIn:https://www.linkedin.com/in/theryanrobinson/ About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Send us Fan MailJulie Barrett is joined by Ben Gillenwater — The Family IT Guy, a cybersecurity expert with 30+ years of experience building and securing large‑scale systems. Ben has become one of the most trusted voices helping parents understand what's really happening behind the scenes of kids' technology, apps, and devices.In this interview, we dig into the truth behind today's “child safety” laws — including the App Store Accountability Act, KOSA, and the growing wave of age‑verification mandates sweeping the country. These policies claim to protect kids, but Ben explains why they actually create massive data‑collection systems, expand surveillance, and give Big Tech and government unprecedented control over digital identity.We cover:Ben's background in cybersecurity and why he started The Family IT GuyHow “kid‑safe” apps still expose children to harmful contentWhy age verification = identity verification = surveillanceThe hidden risks inside the App Store Accountability ActHow KOSA incentivizes platforms to over‑collect data and over‑restrict speechWhy these laws don't stop kids from accessing harmful contentWhat parents can do TODAY to protect their kids without relying on Big Tech or governmentPractical device setups, routines, and digital literacy strategies that actually workIf you're a parent, policymaker, or anyone concerned about privacy, digital rights, or child safety, this conversation is essential.Check out Ben's website and follow him on socials: https://www.familyitguy.com/

Send us Fan MailYou paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.In this episode, I cover:Why brands using original photos see a 35% increase in customer trustThe most overlooked shot in every brand session (not one photographer I've worked with planned for it)What to wear when you don't have a uniform, and the 4 colors that work with any brand paletteHow your client's before-and-after emotions become a visual brief for your expressionsVaried looks: how one shoot can fuel a year of scroll-stopping contentWhy your tools, your workspace, and even your pets belong in your photosHow these photos become Pinterest pins, reel covers, and thumbnails that stop the scrollGrab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery.  Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Matt Olen of Grip Spritz to reveal how a struggling product found new life through a smarter target market, relentless content creation, and strategic Amazon optimization.Grip Spritz originally served the golf industry, but the team recognized that the product could solve a much more urgent problem for basketball players: slippery shoes and dusty courts. Matt explains how they repositioned the product for basketball, traveled to tournaments to demonstrate it firsthand, and earned credibility by winning over respected coaches, athletes, and industry leaders.The conversation also explores the Amazon changes that helped unlock rapid growth. Grip Spritz had already built significant brand awareness through years of social media and in-person marketing—but its Amazon listing was incorrectly placed in the gardening category. Once the listing was rebuilt and moved into sporting goods, the company was finally positioned to capture the demand it had already created. A goal of $25,000 in annual sales quickly turned into approximately $100,000 during one fourth quarter alone.Matt also breaks down the content system that keeps Grip Spritz visible across seven social media platforms. By publishing three core videos across multiple channels every day, recreating proven content, answering customer objections, and giving audiences a behind-the-scenes look at the company, the brand remains consistently top of mind without reinventing its strategy every morning.In today's episode of the Harvest Growth Podcast, we cover:How to identify a more profitable market for an existing productWhy repositioning can be more effective than abandoning a struggling brandHow live demonstrations and trusted industry voices build product credibilityThe Amazon listing mistake that prevented Grip Spritz from reaching its audienceHow organic social media can create demand before a product is widely availableMatt's system for publishing 21 video posts across seven platforms every dayWhy recreating successful content often works better than constantly chasing new ideasHow responding to comments turns customer questions into effective marketing contentWhy founder-led videos help customers feel like they are buying from a person—not a corporationHow local manufacturing helps Grip Spritz respond to sudden demand and avoid Amazon stockoutsWhy complementary products, bundles, and accessories can increase average order valueHow attainable goals help founders maintain momentum during the difficult early stages of growthIf you have an older product, a plateauing brand, or an eCommerce business that needs a new growth strategy, this episode offers a practical lesson in meeting customers where they are, creating consistent demand, and going deeper into the problems your business already solves.Want to learn more about Matt and Grip Spritz?Visit GripSpritz.com or follow Grip Spritz on your favorite social media platform to explore its shoe traction, team, and court-care products.Do you have a product or brand you'd like to launch, reposition, or scale?Visit HarvestGrowth.com to book a free consultation and discover how the Perfect Launch Blueprint can help you identify the right audience, messaging, offer, and marketing strategy before you invest heavily in advertising.

A publisher with 10% monthly churn loses 70% of its subscribers in a year.In this episode, Pete sits down with Tyler from Newsletter Glue to break down subscriber churn, and where it actually starts. Tyler shares a real case: a publisher with a large subscriber base that grew for six years, then plateaued and started sliding. The cause wasn't pricing or content. They had never sent a single newsletter, not once, in six years.Newsletter engagement is one of the strongest predictors of retention. Subscribers who open newsletters regularly are about twice as likely to still be subscribed 12 months later. Pete lays out six concrete moves publishers can make to close the gap: drip campaigns for niche and news publishers, tracking quiet subscribers, fixing involuntary churn from failed payments, smarter cancel flows, cutting login friction, and pricing levers that reduce renewal pain points.What you'll learn:Why involuntary churn (failed payments) accounts for 20-40% of all churn, and how Stripe's payment intents plus services like ChurnBuster can cut it by 40% or moreHow The Moss Report's 18-email drip series onboards new readers like a course, and how the Wall Street Journal targets 100 days of engagementWhy niche publishers should package a drip series (not a single newsletter), while news publishers should build habit and routine around a fixed send timeHow personalization, like Mexico News Daily's opt-in regional editions, drives the highest engagement ratesWhy tracking "quiet" paid subscribers lets you intervene before they churn, and why archive content often outperforms fresh contentWhy the cancel flow matters: offering pauses, discounts, or downgrades before a subscriber leavesHow removing login friction with automatic login (Flowletter + Newsletter Glue) reduces support tickets and churnWhy monthly vs. annual pricing changes your churn exposure, and how tiered "good, better, best" plans give you a downgrade path instead of a cancellationResources mentioned:Newsletter Glue: newsletterglue.comLeaky Paywall: leakypaywall.comFlowletter: leakypaywall.com/flowletterList Builder: leakypaywall.com/list-builderLeaky Paywall Insights: insights.leakypaywall.comThe Publisher's AI Survival Guide (free): publisherrevenue.com/tool/the-publishers-ai-survival-guide/The Moss Report: themossreport.comMexico News Daily: mexiconewsdaily.comChurnBuster: churnbuster.io

Most entrepreneurs think they're building a business.They're actually collecting tactics.In this episode, Vickie shares the framework that emerged after helping a client build an entire business ecosystem during a private retreat. Here she explains why your offer, customer journey, content, and Human Design all need to work together if you want to build a business that lasts - without breaking your life!Stop Collecting Strategies. Start Building a Business Ecosystem.In this episode of Unjaded, Vickie Dickson shares one of the biggest breakthroughs she's had after spending 26 hours with a private retreat client designing an entire business from the ground up.What started as a weekend helping one entrepreneur create an offer turned into something much bigger.It revealed the framework Vickie has been using with clients for years—a complete business ecosystem built around Human Design, lived experience, aligned strategy, and customer journey.If you've been collecting tactics, buying templates, jumping from one marketing strategy to another, or wondering why your business still feels disconnected, this episode will change the way you think about building a business.Because businesses aren't built by collecting strategies.They're built by creating an ecosystem.In This Episode, We ExploreWhy your business should be built around an ecosystem, not isolated marketing tacticsThe biggest mistake entrepreneurs make when creating offersWhy your lead magnet should never come before your offerHow Human Design creates the foundation for an aligned business strategyWhat actually happened during a 26-hour private business retreatWhy being in the room with your people is the fastest path to clarityWhat You'll LearnHow to build your business from the inside outWhy your customer journey should begin with transformation—not contentThe difference between collecting strategies and building infrastructureHow to reverse engineer your launches, offers, and contentWhy your About page isn't actually about youThe importance of creating content that serves your ecosystem instead of existing for its own sakeHow Human Design reveals your natural gifts, messaging, and business modelThe Business Framework DiscussedThis episode walks through the foundational architecture Vickie uses with clients:Discover your Human Design gifts and natural strengthsUnderstand your story, conditioning, and lived experienceDefine the transformation you createBuild your signature offer firstCreate your lead magnet around your offerDesign your launch strategyBuild your website and email systemCreate content that supports your customer journey—not random social media postsThis Episode Is For You IfYou're overwhelmed by all the conflicting business advice online.Your offers, content, and marketing feel disconnected.You've been buying strategy after strategy without seeing consistent results.You want to build a business that feels aligned with your Human Design.You're ready to create a business that supports your life instead of consuming it.Key TakeawaysYour offer comes before your lead magnet.Your ecosystem comes before your content.Your Human Design comes before your strategy.Strategy is only powerful when it's built around who you actually are.Mentioned in This EpisodeDesigned to ProfitContent by Design - coming late fall 2026 (next round) Private Lakeside Business Retreats

Emma Tessler, founder of Ninety Five Media, breaks down how to stop chasing vanity metrics and start building a revenue-driven social media strategy that actually converts. Learn why shares, saves, and emotional connection matter more than likes and how to create content that works smarter, not harder. In this episode, you'll learn:Why follower count doesn't equal business growth The hidden power of shares, saves, and DMsHow to create entertaining, high-retention contentWhy emotional connection drives conversionsHow to audit and optimize your strategy every quarterEmma's system for planning 3 months of content in just 3 hoursWhen to DIY vs outsource your social mediaIf your social media isn't translating into real business results, this episode will change how you approach content. Learn more: https://ninetyfivemedia.co/Download the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Shop Binxties: https://binxties.co/

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn your podcast show notes into real blog posts that improve SEO, increase website traffic, grow your email list, and attract dream clients without creating more content from scratch. I share how to use a strategic blog layout, call to actions, content repurposing, and evergreen marketing to help your blog convert readers into leads.Here's what to expect from this episode:How to keep blog readers engaged from the startWhy show notes and blog posts are not the sameWhat makes a blog post convert into email subscribersHow SEO helps the right people find your contentWhy strategic call to actions matter inside blog posts

In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly!

This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple question:Would this actually make someone take action?The answer leads to a bigger conversation about physical therapy marketing, cluttered ads, weak offers, fake scarcity, AI-generated creative, trendjacking, TikTok Shop, LinkedIn recruiting, and how clinics can earn attention without looking like everyone else.The crew talks about why “free physical therapy” may not be the irresistible offer some clinics think it is, why too many visuals and calls-to-action can make an ad feel cheap, and why AI can help create marketing but still needs a human being to check whether the final product makes sense.They also get into Dave's orange square LinkedIn post, Tony's AI-generated Home Depot knee replacement image, and whether viral content is worth anything if it does not connect back to revenue.The big takeaway:You cannot interrupt a pattern if you do not have a pattern.In this episodeWhy many PT ads feel cluttered or cheapThe problem with “free PT” as a marketing hookWhy scarcity needs to feel realHow AI-generated ads can fail without human reviewWhat PTs can learn from trendjacking and meme cultureWhy attention only matters if it connects to a business goalHow TikTok Shop could become an opportunity for PT creatorsWhy Dave's orange square LinkedIn post workedHow clinic owners can create better behind-the-scenes contentWhy clear beats clever, and clear definitely beats clutterBest quote“You can't interrupt a pattern if you don't have a pattern.”

Every AI tool you use was built to keep you happy, not to make you right. That's a problem when "happy" is also the fastest route to content nobody remembers.Sonja Silveira has run content teams at Meta, athenahealth, and now Cisco, and she's done with the idea that AI is either a job-killer or a magic answer box. Her real argument: these tools are optimized for engagement, not accuracy, which means the marketers using them need more suspicion, not less. She also names the thing most B2B brands won't say out loud — they all sound the same now, AI just sped up the slide into sameness, and the fix has nothing to do with the tools.We also cover:Why treating AI like "an answer machine" is the fastest way to lose your edge — and what to check before you trust a single stat it gives youThe real reason beigefication isn't new, why it's "safe," and why safe is exactly what's killing your contentWhy almost every B2B brand that tries to become a media company hits the same wall — and what Cisco's Story Lab is doing differently

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital AgeWelcome back. Today I'm joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we're digging into what's actually working in clinic marketing right now.In this episode we talk about:How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithmsWhy blogs still matter and how to choose topics your patients are already searching forThe connection between branding, trust, and attracting the right patientsHow to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing contentWhy networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital worldHope you enjoy today's episode with Kali.

Stop building your personal brand around what you do — build it around how you live.If your personal brand feels off, forced, or just not working, there's a good chance you're focusing on the wrong thing. Most people build around their job title, their service, or their skillset. In this video, Chris Cash breaks down why that approach fails and introduces a lifestyle-first personal branding strategy that actually works for creators, entrepreneurs, and anyone building in public.In this video you'll learn:Why "content-first" branding feels empty (and what to do instead)The Signal vs. Spread framework for building a brand with staying powerHow to document your real life instead of manufacturing contentWhy building in public — including the low points — creates deeper audience loyaltyThe 3-step process Chris uses: define the destination life, document before you create, and let the algorithm follow the lifeChris Cash is a Las Vegas-based realtor, media company builder, music artist, father, and youth sports coach documenting the full journey at Cashavelli TV.

Should law firm owners still be using podcasts as a marketing tool?In this episode, Richard James breaks down where a podcast actually fits inside a law firm's marketing strategy and why the answer is not as simple as “yes” or “no.” He explains how podcasts can help law firm owners build digital brand authority, strengthen referral development, improve conversion, and make paid lead sources work better over time.He also breaks down:How to create a podcast and supporting contentHow law firm owners can use podcast marketing to improve lead generation and brandingThe difference between interview-style podcasts and information-based podcastsHow long-form video supports short-form contentWhy small law firms now have access to brand-building opportunities that used to belong only to large firms with massive advertising budgetsWhether a podcast belongs in your marketing strategy◼️For more law firm growth strategies, law firm marketing tips, law firm sales training, and practical business advice for law firm owners, visit: https://thelawfirmsecret.com/

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets.The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around.Ready to get clients from Instagram without spending all day on your phone?Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join.

Want help building marketing that actually brings in better clients? Book a free 30-minute call here: https://ptlegends.com/30mincallwithscottIn this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Miller break down the 4 P's of great content creation and why most business owners are creating content the wrong way.Content is not just about posting more. It is about creating the right message for the right person, on the right platform, around the right problem. Scott and Andy explain why your content should always connect back to your product, why knowing your dream client matters more than chasing trends, and how to create posts, ads, blogs, emails, and videos that actually stop people from scrolling.They also discuss the difference between talking about your product versus speaking directly to your audience's pain points, and why solving the problem should always come before selling the product. Andy shares a simple content framework: Problem, Solution, Outcome, Call to Action, which can be used for almost any marketing piece.The episode also introduces the upcoming Profit Lifestyle University, including access to content creation training, marketing resources, community support, and an AI tool built to help business owners create content in their own brand voice.In This Episode, They Cover:Why content should lead back to your product or serviceThe 4 P's of content creation: Product, Person, Platform, and ProblemWhy your target audience matters more than follower countHow to identify where your dream clients actually spend timeWhy platforms are not just digital — they can also be physical placesThe biggest mistake business owners make when creating contentWhy you should focus more on the problem than the productHow to use the Problem, Solution, Outcome, Call to Action frameworkWhy AI can help remove the blank-screen problem in content creationHow the Profit Lifestyle University will support business owners with courses, tools, and communityKey Takeaways:Your content should not be random. It should lead people back to the thing you actually sell.Knowing your person is critical. If you do not know who you are speaking to, you cannot create content that connects.Do not chase platforms just because they are trending. Go where your actual avatar client is spending time.The best content speaks directly to a problem your audience already feels.Your product becomes more valuable when your audience clearly understands the problem it solves.Listen to the full episode to learn how to create content that attracts better clients, builds trust, and supports long-term business growth.#TheProfitLifestyle #FitnessBusiness #GymOwners #MarketingStrategy #ContentCreation #FitnessEntrepreneur #BusinessGrowth #HealthAndWellnessBusiness #LeadGeneration #BrandMarketing

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.200 Episodes. Thousands of Downloads. Countless Conversations.When Shannon Miller started the Cleaning Business Life Podcast, the goal was simple: create a place where cleaning business owners could have honest conversations about entrepreneurship, leadership, growth, and the realities of running a service business.More than 200 episodes later, that mission remains the same.In this special milestone episode, Shannon and co-host Jamie Runco reflect on the journey that brought them here, the lessons that continue to show up, and the future of an industry that is changing faster than ever before.Together, they discuss:Why most podcasts never make it past the first few episodesThe discipline required to consistently show up and create contentWhy chaos is expensive and systems create freedomThe importance of boundaries in business and lifeHow stories often teach more effectively than informationThe evolution of the cleaning industry from million-dollar companies to multi-million-dollar operationsThe growing role of women in leadership, ownership, and wealth creationThe opportunities and challenges presented by AI and emerging technologyWhat they hope to see by Episode 1000They also share personal reflections on resilience, business growth, raising families while building companies, and why they believe the cleaning industry is creating opportunities that didn't exist for previous generations.Most importantly, this episode is a heartfelt thank you to the listeners who have supported the show throughout the years.The goal was never fame.The goal was never going viral.The goal was to document an industry that deserved a voice.The first 200 episodes were about documenting the industry.The next 800 are about helping shape where it goes.Thank you for listening, sharing, supporting, and growing alongside us.Connect with Shannon Miller:Maid-Broker.comKlean Freaks UniversityConnect with Jamie Runco:Above All Cleaning CompanyIf you've enjoyed the show, please leave a review and share this episode with another cleaning business owner. Your support helps us continue these conversations and reach more entrepreneurs in our industry. Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing

When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wrong.In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy.We get into:Why the average knowledge worker toggles between apps 1,200 times a day, and what that means for learning designThe quiz-first model, spaced repetition, and why "cheating" in micro learning is actually the whole pointAIDA — and why L&D routinely skips from Awareness straight to Action and then wonders why no one shows upThe internal marketing moves that drove 91% completion on genuinely dry commercial contentWhy a great campaign and a mediocre product will always kill each otherTom's take: marketing and sales skills are non-negotiable for modern L&D practitioners. Mark's take: someone in your C-suite needs to be on camera. My take: both of them are right, and most L&D teams are doing neither.A sharp, honest conversation about attention, engagement, and why the learning industry needs to stop navel-gazing and start competing for the eyeballs it's losing.

Getting likes, saves, and shares on your content feels good — but if it's not bringing clients through the door, it's worth asking why. In this episode, I'm breaking down the difference between content that performs well on social and content that actually converts. If you've been showing up consistently and still not seeing it translate into leads, this episode gives you a clearer picture of what might be missing and what to shift.What You'll Learn:Why content that gets the most engagement isn't always the content that brings in clientsWhat your ideal buyer is actually looking for when they come across your contentWhy your portfolio or before and afters alone aren't enough to get someone to book — and what to add to make them more effectiveHow to use case studies to give potential clients the context they need to feel safe enough to work with youWork With KLC The Studio: See services here

Jack Jostes is joined in Austin, Texas by Ramblin Jackson leadership team members Robert Felton and Erin Kaufold after attending an AI conference packed with practical ideas for marketing, operations, and client experience. Together, they unpack what landscape and snow business owners need to know about AI, SEO, long-form content, client data, and the importance of staying curious.In this episode, you'll hear how AI can help landscape companies improve FAQs, repurpose sales call insights, build better client profiles, and reduce repetitive administrative work. Jack, Robert, and Erin also talk about why human relationships still matter, how to start small with AI, and why “Grow Or Die” matters more than ever in a fast-changing business world.You'll Learn:Why long-form website content still matters for SEO and AI searchHow recorded sales calls can become better FAQ, social, and website contentWhy landscape companies should start small with AI instead of waiting for perfectionHow a “client brain” can help teams retain valuable customer knowledgeWhy people skills and in-person relationships still matter in the AI eraConnect With Ramblin Jackson Leadership Team:

This week on AI in Action, Maurie and Jim Beasley explore the rise of “AI slop” and why it may be quietly reshaping the internet, especially for children. From fake experts and AI-generated influencers to addictive scrolling content and scam-filled feeds, they discuss how algorithms reward synthetic media designed to capture attention instead of providing value.The conversation also looks at:How kids are being conditioned by AI-generated contentWhy skepticism is becoming a survival skillThe psychological impact of overstimulation and doom scrollingThe growing difficulty of separating real from fake onlineWhether tech companies are truly motivated to fix the problemThis episode is less about technology itself and more about what happens when attention becomes the product.

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, keyword research, and conversion-focused content.Here's what to expect from this episode:Why most blogs don't get resultsWhat to focus on in your first 90 daysHow SEO keyword research guides your contentWhy every blog post needs a clear jobHow to turn blog traffic into email subscribers

In this episode we'll talk about:Why most people build for clarity of explanation instead of depth of impactThe difference between something that's easy to describe and something that's impossible to forgetWhy the most powerful work has always been felt before it was understoodHow chasing simplicity in messaging without depth behind it creates forgettable contentWhy the things that are hardest to explain are often the things that matter mostHow building from depth naturally creates the kind of work people can't walk away fromAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn't Knowing the Whole Path… It's Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

In this episode, Justin joins Wistia's Chris Savage to break down why 95% of B2B marketing efforts go into creation, while the actual marketing, getting people to see it, gets almost nothing. He explains why the Google-dependent era is over, why publish and pray is a dead strategy, and what it actually looks like to build a content engine that compounds over time.Justin walks through his 3C Content Framework and shows how a single piece of content, properly mapped and repurposed, can generate 361x the impressions of the original. He draws a sharp line between micro repurposing, turning a podcast clip into a clip, and macro repurposing, using ideas to change how an entire audience thinks about your category. The second one is where the real leverage lives.The conversation also gets into AI's role in the repurposing workflow, why content burnout is almost always a systems problem rather than a creativity problem, and why the marketers who survive the next decade will be the ones who stop filling calendars and start building flywheels.What You'll LearnWhy hitting publish is where most marketing hasn't even started yetThe 3C Content Framework and how to build a full content ecosystem from one ideaThe difference between micro and macro repurposing and why most teams only do oneHow to use social as a validation layer before investing in bigger contentWhy 80% of what your team creates could be cut without losing resultsHow AI fits into the repurposing workflow and what to never let it doThe distribution flywheel and how to lock in channels and let topics flow through themHow to beat content burnout before it beats you***WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Money Buys Happiness, we sit down with Maxx Brunetta (FX87MAXXI) — the viral car creator who turned one risky moment into a full-time content empire.From getting bullied as a kid… to buying his dream BMW at 19… to going viral overnight from a dashcam video — this is the REAL story behind how he built his brand.Maxx breaks down:How a single police stop changed his life foreverWhy he intentionally kept getting pulled over

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

PAID TO BE A CYCLE BREAKER - Get Your Ticket Here https://www.skool.com/breadwinner-energy-club-7485 The coaching industry is a multi-billion dollar machine and it was not built for you.The frameworks are white. The pricing psychology is white. The launch models are white. And the “manifesting”? Stripped from traditions that white women repackaged and sold back to you without credit, context, or medicine.In this episode of the Breadwinner Energy® Podcast, I'm breaking down what it actually looks like to decolonize your business not as a concept, but as a daily practice. I'm naming the five colonial systems that have been passed down through your family line and showing up in your business right now: silence and obedience, hustle culture, disconnection from intuition, over-giving, and limited access to wealth and power.Then I'm giving you five things you can decolonize in your business today your offer structure, your pricing, your sales process, your content, and your definition of success.If you're a woman of color building a healing based business and something has always felt off about the strategies you've been taught — it's because they were never made for someone like you. This episode is your permission slip to burn the map and build the road.This episode covers:What decolonization actually means (and what it doesn't)The 5 colonial systems still running your life and businessHow patriarchal and colonial frameworks show up in pricing, offers, sales, and contentWhy hustle culture is a colonial inheritance, not a work ethicHow to stop over-delivering, over-explaining, and doing emotional labor for clientsWhy reclaimed wealth is more than money — it's time, health, peace, and legacyHow to build from YOUR roots instead of someone else's template1. Silence and ObedienceColonial systems rewarded women especially women of color for being quiet, compliant, and self-sacrificing. In business, this shows up as diluting your messaging, softening your truth, and making yourself palatable for audiences that were never yours to serve.2. Hustle CultureHustle, struggle, and sacrifice have been glorified for generations. it's a colonial inheritance. Decolonizing your business means allowing yourself to rest, to build wealth in a way that feels good, and to stop treating burnout as proof that you're doing it right.3. Disconnection from Intuition and Cultural RootsSystems like organized religion and Western education were designed to make women distrust their own inner knowing. Your intuition, your cultural wisdom, your ancestral practices — these are not “woo.” They are your competitive advantage and the foundation of your medicine.4. Over-GivingIf you're over-delivering, over-explaining, and doing emotional labor for your clients — that's not leadership. That's codependency. Decolonizing your business means teaching your clients to be empowered, not dependent. It means charging for your energy, not just your time.5. Limited Access to Wealth and PowerWomen of color have been historically excluded from wealth, ownership, and leadership. Decolonizing your business means rewriting your relationship with money, power, and leadership — and building wealth from a place of truth rather than trauma.Then I give you 5 things to decolonize right now: your offer structure, your pricing model, your sales process, your content strategy, and your definition of success.

In this episode of Business School for the Rehab Practitioner, Justin gives you a behind the scenes look at the Rehab Chiro Mastermind Live event coming up in May in Bridgewater, New Jersey. He takes us through why this event will be more intimate, practical and more directly useful for practitioners. Justin also covers AI,  one of the biggest themes in business in 2026. He takes us through how it affected his practice, and how you can intelligently apply it to your business. If you're looking for more help our next live event is around the corner in New Jersey. Click HERE to learn more.In this episode, you'll hear about:Why live events still matter in a world where so many practitioners  feel isolatedHow to use AI in your practice without creating generic contentWhy first-time attendees will now get their own separate custom workshop day at the live event. Your Host: Justin Rabinowitz Founder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team.To get your first month free with Jane.app, use my code Rehabchiro1moClick here to book your demo

Episode Summary:You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences are more discerning than they used to be, and the way people decide to invest has shifted.So if you've been wondering how your content fits into all of that, this episode is a good place to start. I walk through four types of content that I've seen build real audience trust — across my own business, my client roster, and my years in corporate marketing at brands like Gap and Banana Republic.What You'll Learn:Why case studies are not the same as testimonials — and why you need bothHow to shift from personal storytelling to brand storytelling (and why it matters for scaling)What it actually means to "lead with your values" in your contentWhy being one-platform centric is quietly stalling your growthMentioned in This Episode:KLC The Studio's Case Studies Package — mini case studies for Instagram, email, and your website → www.klcthestudio.com/servicesDone-for-you content + video production services → klcthestudio.comMulti-platform content management (we manage it so you don't have to)Work With KLC The Studio: Ready to let your content do the heavy lifting? Head to klcthestudio.com to explore how we can build and manage your marketing — so the business keeps moving even when you're offline.

Most clinic marketing isn't failing because of effort—it's failing because it's irrelevant.In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don't work anymore—and what actually does.They explore:Why “when everyone is shouting, it's just noise”The critical difference between storytelling and self-promotionA practical 90-day system to test and improve contentWhy “safe” marketing is actually the riskiest moveHow to think like a media company inside a healthcare businessWhere AI fits into your workflow—and where it can hurt youKey takeaway: Connection beats perfection. Relevance beats volume.If you're a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas.9️⃣ Guest CalloutsAndrea → Writing and speaking on AI in healthcareFocus areas:Responsible AI use in healthcareMessaging and positioningUsing AI as a strategic tool (not a shortcut) 

There are more channels available to coaches today than ever before. Instagram, Facebook, TikTok, LinkedIn, YouTube, podcasts, email, stages, books, events. The list keeps going. And that's exactly the problem.This is Step 4 in our 7-part series on moving your coaching business from one-to-one to one-to-many. If you haven't listened to Steps 1 through 3 covering payoff, math, and audience, go back and start there. The channel decision only makes sense once those pieces are in place.In this episode, Adam and Jess break down what a channel actually is, why picking too many kills your momentum, and how to identify the one or two channels that actually align with who you are and where your avatar already lives.What You'll LearnWhat a channel is and why your coaching business needs one before it needs contentWhy coaches who try to show up everywhere end up getting results nowhereThe "where does the bear live?" framework for identifying which channel your avatar actually usesWhy the engagement you're getting on personal posts is not the same as the engagement you need for your businessThe difference between social media as a social tool vs. a business growth toolWhy one or two channels done consistently beats five channels done sporadically every single timeHow Adam and Jess each built six and seven figure businesses using completely different channelsWhat commitment actually means when the mood to post has completely left the buildingWhy the coaches you're comparing yourself to have full media teams behind them and you don't need one yetWhat comes next in Step 5: connecting with the audience you're buildingTimestamps00:00 What channels are and why this conversation matters00:47 How to define a channel in the context of your coaching business01:40 Where we are in the 7-part series02:02 Every channel that exists and why listing them all is already overwhelming02:47 Why you don't have to do them all and why the coaches you admire have teams doing it for them04:46 The bear hunting framework: who is your bear and where does it live?06:33 Why loving a channel and your avatar living there are two different things08:57 One channel to start, maybe two, never more right now10:59 Be intentional and systematic before adding anything new12:05 What actually happens when you post educational content and get five likes14:13 Consistency is time on task over time, not a one-week experiment15:57 What commitment really means when results are slow17:27 Why posting three to five times a day is not the message19:22 Smaller and simpler is the strategy right now, not a limitation22:01 Rory Vaden's content diamond is great but not where you start24:06 Everything ILC does is duplicatable and that's the whole point24:38 Preview of Step 5: connecting through your channelQuotes From This Episode"A channel is any mechanism you're pulling to connect with other people. You're going to pick the way that works best with who you are, where you like to show up, and most strategically where your avatar lives." - Jess"Where does the bear live? You have to understand where this avatar is already engaging. Because if you love Instagram but your bear lives on Facebook, you've got a problem." - Adam"The message is not do it all. Don't suddenly become a content machine because that will burn you out and you won't be able to deliver to the group at a high level." - Jess"Commitment is doing the thing you said you were going to do long after the original mood you set it in had left you." - Adam"You just have to figure out what you're coaching, who you're coaching, how they like to consume information, and then build a mechanism that helps you meet them where they are." - Jess"This is not a content podcast. This is a channel podcast. Choosing the channel so you can connect with the avatars you intend to connect with. Very simple." - AdamResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge: ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1, 2, or 3? Go back and listen to the payoff, math, and audience episodes first before this one

Resilience isn't something you build in the moment—it's something you build long before you need it.In this episode, I'm joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to talk about what happened when her business was suddenly put to the ultimate test.But this isn't just a conversation about leadership; it's about story.Wendy shares how she took a deeply personal and emotional experience and turned it into a powerful talk that resonates with audiences.We unpack how to know when you're ready to share a story, how much detail to include, and why the specifics—not just the summary—are what create real connection.We also talk about the internal shifts required to step into your voice: trusting that your story matters, allowing yourself to be seen, and delivering your message in a way that truly moves people.If you've been holding back from sharing a personal story—or wondering how to turn your experiences into thought leadership—this episode will show you what's possible.Wendy and I talk about:How to know when you're ready to share a personal story on stage or in your contentWhy the details of your story—not just the headline—are what create connection and impactHow to turn a real-life experience into a compelling, structured talkWhat it takes emotionally to share vulnerable stories with an audienceHow storytelling transforms your message from information into true thought leadershipLinks:Show notes at https://www.speakingyourbrand.com/466/ Wendy's company's website: https://alluvionic.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work With Speaking Your Brand = https://www.speakingyourbrand.com/work-with-us/coaching/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxWendy Romeu (guest) = https://www.linkedin.com/in/wendyromeu/ Related Podcast Episodes:Episode 464: Why Your Story Matters - Even When You Don't Feel Ready with Tiffany HawkEpisode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Become Bookable Live Online Workshop - April 15, 2026If you want to speak more but you're not sure where to start or your efforts haven't produced the results you want, I'm hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn't because they pitch harder — it's because they're positioned as bookable.In this 3-hour interactive workshop live on Zoom, I'll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.Learn more and register at https://www.speakingyourbrand.com/bookable 

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into your biggest blogging questions—from how many blog posts you really need to how blogging drives leads, email subscribers, and sales. I'm sharing my honest advice on blog strategy, SEO, content repurposing, evergreen traffic, and building a business blog that supports your offers.Here's what to expect from this episode:How many blog posts you need to see resultsWhether blogging works without posting weeklyHow to repurpose your podcast into blog contentWhy blog traffic may not be convertingThe difference between business blogs and influencer blogs⁠

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.That's how marketing works: you're not introducing yourself once and hoping for the best. You're showing up again and again, so that when your client's _"I need a photographer!"_ moment finally hits, yours is the name that comes to mind.But here's the catch: even when someone is ready to pull off at the next exit and book, their brain starts throwing up speed bumps: questions about pricing, worries about their messy house, uncertainty about how the whole process works.In this episode, Annemie and Dayna break down how to use your email and social media marketing to sand down those speed bumps before someone even _thinks_ about booking, making the decision to hire you feel easy, obvious, and overdue.In this episode, we cover:The rule of seven, and why the repetition in your marketing isn't annoying, it's necessaryFour of the most common client hesitations and how to address each oneHow to turn your FAQs and prep guide into a steady stream of evergreen contentWhy a clear, specific call to action matters more than you think (and what "vague booking" is costing you)By the end, you'll have a whole new way to think about your social and email content... less like a relentless content treadmill, more like a helpful guide walking your ideal clients right to your door.Sign up for The Darkroom, our free companion app to the podcast: thiscantbethathard.com/darkroomResources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

What if your company already has dozens of thought leaders—you just haven't unlocked them yet?In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura's team built a program that taps into engineers, product experts, customer success leaders, and others across the company.The result: a steady stream of authentic thought leadership powered by real conversations—not complicated production. A 15-minute interview can generate multiple pieces of content, from LinkedIn posts to blogs to short-form videos. And the best part? The experts only need to show up and talk.  If you're looking for a practical way to scale content without burning out your marketing team—or your subject matter experts—this episode outlines a model that works.What you'll learn in this episode:Why relying on one or two visible thought leaders creates long-term riskHow to identify hidden experts across your organizationA simple framework for running 15-minute SME interviews that generate multiple assetsHow one short interview can turn into 5–10 pieces of marketing contentWhy authentic, lightly produced video often outperforms polished contentHow short-form clips are driving the most engagement across platformsHow employee amplification on LinkedIn expands reach without requiring everyone to create original contentPractical ways to launch a thought leadership program without overwhelming your teamAbout Laura PursleyLaura Pursley is the Senior Marketing Director at US Signal, where she leads marketing strategy focused on turning complex technology solutions into clear, valuable content for customers.With more than 20 years of experience in marketing—primarily across IT, healthcare technology, and cybersecurity—Laura specializes in translating technical expertise into stories and insights that help audiences understand and solve real problems.At US Signal, she developed a scalable thought leadership program that captures expertise from across the organization and turns it into a steady stream of content, helping the company expand its reach while showcasing the people behind its solutions.Connect with Laura:LinkedInUS SignalText us what you think about this episode!

Kim Costa explains why 82% of homeowners regret their purchase — and how aligning your home with your identity changes everything.In this episode of RealDealChat, Kim Costa — author of Live in Your Wheelhouse and host on The American Dream TV — breaks down the psychology behind real estate decisions.Kim introduces her framework built around:The Four M's (Myself, Mastery, Mission, Mates)The Wheel of Life across 8 key areasWhy most buyers move without clarityThe statistic that 82% of homeowners report regretHow real estate agents can shorten buying cyclesHow AI tools like Claude and ChatGPT help scale contentWhy slowing down leads to better long-term decisionsWe also explore Kim's personal journey — from 27 years in accounting to design, authorship, and building a life aligned with her creativity.If you've ever felt misaligned in your home, career, or investment strategy, this episode will challenge how you think about real estate decisions.

Each time I get on a sales call with someone who found me through my podcast, the conversation always goes the same way. They tell me they knew just from listening to my podcast that they want to work with me. Sometimes they even quote specific things I've said in episodes. What I love most is that they are already confident in their decision to hire me to support them. That's the power of podcasting for your business. In this episode, I'm breaking down the three things you need to do in your podcast content to make sales calls an easy yes when converting your podcast listeners into clients. In this episode, I'm giving you all the tea on:How your podcast can make sales calls an easy yesThe importance of incorporating your values and beliefs into your podcast contentWhy you need to align your podcast content with the customer journeyResources Mentioned in Today's Episode:Evergreen Marketing AcceleratorRelated Episodes and Blog Posts:Episode 230: The Step by Step Approach I Use to Help Clients Create a Podcast Sales Funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder:

Can social media realistically generate revenue for physical therapists?In this episode, Jimmy talks with Tony Maritato about:Growing from 2,000 to 60,000+ followers in one yearTurning patient education into monetized contentWhy reposting “old” videos worksHow one Facebook post generated $107 repeatedlyWhy engagement (not followers) is the real metricThe shift back toward in-person, analog attentionTony explains how he captures patient interactions during treatment (with consent), posts directly from his phone, and uses AI tools to analyze performance — without hiring staff or building a production studio.If you're a clinic owner, this matters because:$2,000/month offsets overheadOrganic reach builds trust before a patient callsYou're already creating content — you're just not recording itKey TakeawaysYour daily clinical work is valuable contentReposting strong content is not penalizedEngagement beats follower countSimplicity scalesAttention must be earned

How do you grow a podcast in 2026 when you have no team, no momentum, and no audience?If I had to start from zero today, I would not try to do more. I would not try to be everywhere. And I definitely would not chase algorithms.In this episode of As It Relates to Podcasting, I walk you through exactly how to grow a podcast in 2026 from scratch and what I would do differently if I were rebuilding everything from the ground up.This is not about hacks. It is not about volume. It is not about posting more.It is about clarity, sustainability, and making your podcast easy to find, easy to follow, and easy to stick with.You will learn how to choose the right primary platform, simplify your production stack, define your audience with precision, structure episodes around one clear promise, batch for consistency, create repeatable formats, and use real listener data to guide smarter decisions.If your podcast feels scattered, fragile, or harder than it should be, this episode will help you rebuild it with intention.Because the podcasts that grow in 2026 will not be the loudest. They will be the clearest.Inside this episode:How to grow a podcast in 2026 without a teamWhy simplifying is the fastest growth strategyChoosing one primary discovery engine, YouTube vs Apple and SpotifyWhy mastering one platform beats being invisible on fiveHow to define exactly who your podcast is forWhy creating a “not for” statement sharpens your messageStructuring each episode around one clear promiseThe “one episode, one job” ruleBuilding habits before ambitionHow batching protects your publishing consistencyChoosing a release cadence you can maintain for 12 weeksSimplifying your mic, camera, and editing toolsCreating a streamlined production checklistRepeatable formats that reduce decision fatigueHow to read listener retention dataIdentifying which episodes people finish in fullUsing comments, DMs, and search terms to shape future contentWhy clarity, repeatability, and retention drive sustainable podcast growthResources:Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault-membership Learn about:00:00 If I had to start over in 2026

On this episode, we catch up with Julia Castro (@fuertejulia), the versatile Spanish waterwoman from Fuerteventura, during her time repping Foil Drive at BOOT Düsseldorf 2026. Fresh from the massive indoor pool demos in "the surf hole" at the world's leading water sports trade show, Julia shares the electric vibe of the event, her journey into foil assist tech, and candid thoughts on the evolving state of professional watersports.Episode Highlights:Life inside BOOT Düsseldorf: 5 days deep in the massive yachting halls, repping Foil Drive in the dedicated surf/foil area with a huge indoor pool setup—constant crowds, endless questions, and non-stop demos showing why foil assist is exploding in popularityHow Julia discovered Foil Drive by chance at her local spot, went from skeptic ("this cannot be true, this is sorcery") to instant addict after binge-watching videos, and now handles marketing, content, and pro team duties for Foil Drive Europe after nearly two yearsThe groundbreaking side of Foil Drive: first brand to make a truly universal mast-mount motor, plus their pioneering collaborative spirit—openly partnering with Slingshot, Armstrong, F-One, Axis, and more to grow the whole foil ecosystem instead of gatekeepingOvercoming major personal hurdles: shoulder destruction, a cancer scare right after recovery, COVID lockdowns in strict Spain, sponsor cuts, and shifting from full-time competition to event filming/social media work (now 60-70% of her income) while staying positive and healthyThe tough realities of modern watersports sponsorship: the shift from skill-based deals to needing massive social media fame, pressure on guys to go ultra-extreme (with scary injuries), and the unfortunate bikini-heavy expectations for women—Julia fights for real choice, authenticity, and legacy beyond "only fans" style contentWhy brands hold huge responsibility: pushing real people as role models instead of curated illusions that harm mental health (especially kids idolizing non-real personas), prioritizing quality/value over raw views, and supporting diverse paths for women in the sportFoil Drive fun and future: addictive for water lovers, game-changing for wave sessions (catching 30-50 waves vs. friends' 5), altered dynamics (more rear-foot weight), potential SFT foil-assist/wave divisions, and her dream to compete again—plus a cheeky plan to "borrow" a battery for a van road trip back to Fuerteventura with snowboarding and foil stopsGrowing up in paradise: Fuerteventura childhood on the beach, late start to kiting/watersports (tourist-priced), realizing after world travel that home really is one of the best spots, now packed with visitorsIf you're into foil assist tech like Foil Drive, the intersection of e-foiling/wave foiling/pump foiling, honest talks on gender dynamics and mental health in action sports, athlete resilience stories, or just pure stoke from someone living the waterwoman life—this episode delivers real talk, inspiration, and plenty of foil obsession!Catch the full conversation and follow Julia Castro on Instagram @fuertejulia for her road trip adventures, Foil Drive sessions, event coverage, and more. Big thanks to Foil Drive for the ongoing innovation, and stay tuned for more from the growing foil world in 2026. Listen now!

What if one simple question could change how you communicate in your marriage?In Episode 105 of High Performance Parenting, Greg and Jacquie Francis break down how asking “Does this bring connection or disconnection?” can instantly reshape conversations, arguments, and daily interactions.They share:Why anxiety and “walking on eggshells” damage marriagesHow tone matters as much as contentWhy couples interpret conflict differently — and why that's okayHow asking better questions leads to better answersWhat actually creates disconnection (raised voices, feeling unseen, not being heard)How grace, humor, and understanding build long-term connectionThis episode gives couples practical language and awareness to reduce stress, increase peace, and strengthen their marriage — which directly impacts parenting, finances, and family culture.(00:00) Connection vs Disconnection Explained(01:43) Why Anxiety Shows Up in Marriage(04:12) Asking Better Questions for Better Connection(05:44) How Tone Creates Disconnection(07:10) Feeling Heard vs Feeling Dismissed(10:21) Misunderstanding Differences in Communication(12:18) What Actually Creates Disconnection(14:43) Choosing Grace Over Annoyance(16:36) Humor, Acceptance & Long-Term Connection(17:07) Final Encouragement & Closing

Most clinics say they need "more marketing."But what they actually need is a plan that works.Andrea Cheney is a healthcare strategist who's spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn't work in healthcare marketing—and what actually moves the needle.???? Key Moments:The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even sendAndrea also shares:How to audit your clinic's brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn't) think about AI in 2026???? Mic Drop Moment: "Don't send an email just to send an email."

In this gentle, honest, deeply encouraging conversation, Anna talks with Ilona Glastonbury, Instagram strategist, chronic illness survivor, and founder of the Quiet Creatives Academy — a space for sensitive and introverted creatives who want to grow on Instagram without burning out or becoming someone they're not.Ilona's journey from potter to disabled creative to Instagram coach is rooted in lived experience: learning how to find visibility that honors her health, her energy, and her nervous system. Now she helps other Quiet Creatives do the same — creating simple, sustainable strategies for showing up online with integrity and ease.In this episode, we explore:What a “Quiet Creative” actually isThe unique challenges Quiet Creatives face on Instagram (and why typical marketing advice doesn't work for them)Ilona's personal experience with fear of visibility — and the practices that help her move through itWhy authenticity performs better than performative contentWhy quiet voices are needed more than ever in online spacesHow Ilona helps clients grow their reach and sell their work without betraying who they areWhat lights her up most when supporting her clients and groupsHow to build a relationship with Instagram that's sustainable for sensitive, introverted, or chronically ill creativesThis episode is like a cup of tea and a permission slip — especially if you've ever wondered whether you can grow online without losing yourself. Connect with IlonaInstagram: @quietcreativesacademy / @ottimadeFree resources for Anna's audience: https://www.thequietcreativesacademy.com/annah Connect with AnnaSeen & SafeA supportive, intimate group for sensitive creatives, practitioners, and entrepreneurs who want to reconnect with themselves, work with fear instead of against it, and return to flow again and again.Enrollment open now through January 26

Everyone thinks AI is the shortcut to better content.More posts.Better hooks.Faster growth.But if AI actually worked the way people think it does… everyone would be winning.In this episode of the Elite Coaching Cast, we're joined by Jelani Abdus-Salaam (@jelanifuel) founder of @bestofaidaily and @scriptkitai — to break down the real relationship between AI, content creation, and execution.Jelani works at the intersection of AI, media, and systems, helping creators and businesses understand how to use AI tools without losing their voice, discipline, or edge. And in this conversation, we cut straight through the hype.AI doesn't replace reps.AI doesn't replace discipline.AI doesn't replace clarity, voice, or execution.What it does do is expose the gaps.If you don't know how to show up consistently… AI won't fix that.If you don't know how to communicate clearly… AI won't fix that.If you're avoiding the work… AI just makes that more obvious.This episode isn't about chasing trends or “prompt hacks.”It's about using AI the right way — as a multiplier, not a crutch.

I'm going into 2026 with the goal to scale my business. And that means I'm creating a lot of content.Not just to create more content, but because I know, from years of data and experience, that when my content is done well, it actually moves the needle in my business.For most people who end up working with me, their journey starts on Instagram and then leads to my podcast. That tells me everything I need to know about how important content is. The problem is that creating more content can feel overwhelming fast, especially when you're already wearing all the hats.In this episode, I'm walking you through how to repurpose content as a photographer so your content can go further in 2026 without burning you out.We're talking:What content repurposing actually looks like for photographersHow to create one primary piece of content and break it into more pieces of contentWhy long-form content is the foundation of a strong content strategyThe biggest mistakes I see photographers make with micro contentHow often you should really be posting and emailingIf content has ever felt like a hamster wheel, or you've found yourself staring at Instagram wondering what to post, this episode will give you a much clearer, more sustainable way to approach it.