My Weekly Marketing

Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I'm joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth.We explore what it really takes to stay grounded and connected as a solo business owner, plus simple ways to create community, regain momentum, and get out of your own head. Tune in if you've ever felt stuck behind the scenes of your own business.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

AI isn't just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up research, and build smarter systems without needing a technical background.We talk about practical ways to apply AI in everyday work, how to improve results with better prompts, and why Joshua's 10-80-10 approach (human idea > AI execution > human refinement) helps keep your voice and values intact. You'll also hear how different tools serve specific needs like Claude for writing, Perplexity for research, and Gamma for fast presentations, and how his 30-day AI challenge can help you build real momentum, one small step at a time.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Facebook ads have changed a lot over the years, but they're still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta's targeting tools.We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing your offer is more important than perfect execution. If you're ready to take a more thoughtful approach to Facebook and Instagram ads, this episode is a great place to start.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

AI might sound like something only big companies use, but it's becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I'm sharing nine unexpected ways you can use AI to make your daily workload lighter and more manageable, without needing to be a tech expert or change everything about how you work.Think of this episode as your starting point for using AI in real, everyday tasks you probably didn't even know it could help with. If you've been curious about AI but unsure where to begin, this conversation will show you that it's more accessible and useful, than you might think.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

It's easy to feel like you're doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It's not about working harder, but about building momentum.I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sales funnels, this approach reflects how people actually buy, and keeps the relationship going after the sale, where loyalty and long-term growth really begin.If your marketing feels scattered or disconnected, this episode will help you zoom out, refocus, and create a more strategic path that guides your audience every step of the way.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Starting a business after 50 isn't a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity, and a lifetime of skills can all become powerful foundations for entrepreneurship.We talk about how to recognize the value of what you already know, whether it's managing people, solving problems, or building strong relationships, and how to apply that to running a business. This stage of life can offer emotional resilience, clearer priorities, and a deep sense of purpose that many younger entrepreneurs are still developing.If you're thinking about starting something new or already in the middle of your journey, this conversation offers insight, encouragement, and practical ideas to help you move forward with intention.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values.If branding feels overwhelming or unclear, this conversation will help you take a step back and refocus. Kylie's practical approach offers a clear starting point and thoughtful ways to strengthen how people experience your business.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn't have to be. In this episode, I'm joined by Chris Panteli of Linkify to talk about how small business owners can approach PR and SEO with simple, practical steps.We chat about what helps your business stand out to journalists, why certain details on your website matter more than you think, and how visibility and credibility go hand in hand. If you've been curious about how PR fits into your marketing strategy, this one's worth a listen.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn't whether email marketing works—it's making sure yours stands out.In this episode, I'm sharing simple, effective ways to improve your emails, from designing for mobile readers to writing content that people actually want to open and read. We'll also talk about email deliverability, tracking what's working, and making small tweaks that can lead to big improvements. If your open rates are low or your click-throughs need a boost, this episode is for you!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Handling sales objections can be frustrating, but it's a skill every business owner needs to master. When a customer hesitates, it's easy to assume they're just not interested or that price is the problem. But the truth is, objections are often a sign that someone is still considering your offer. They just need more reassurance before saying yes. In this episode, I'm breaking down what's really going on when people push back and how to uncover the deeper concerns hiding behind objections.I'll share practical strategies to handle price pushback, tackle emotional fears, and address business-specific concerns without feeling pushy. We'll also talk about how to spot objections early, create content that builds trust, and use storytelling to turn hesitation into confidence. If you're tired of losing sales at the last minute, this episode will help you turn those tough conversations into opportunities to close more deals.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

I can't believe we've hit 100 episodes! When I started this podcast, I wasn't sure I'd make it past the first few. As someone who wasn't exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But now, 100 episodes later, I'm reflecting on what kept me going, what I've learned, and how this journey has shaped me as a host and a marketer.If you've ever thought about starting a podcast (or any kind of content for your business), I'm sharing the honest truth about what worked, what didn't, and the lessons that made it all worth it. Mistakes, wins, and everything in between; it's all here in this special milestone episode.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company's systems, attention to detail, and customer-first mindset can help small businesses stand out. He explains how to create a consistent experience, build strong customer relationships, and turn everyday interactions into something memorable.We also talk about the power of systems, the role of storytelling in marketing, and simple ways to wow customers without breaking the bank. If you want practical, straightforward strategies for improving customer experience, this episode has plenty of ideas to put into action.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Marketing isn't just about creativity; it's about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he's learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience.We also discuss the balance between creativity and clarity in advertising, the power of personal stories in shaping marketing strategies, and how businesses can craft messages that truly connect. If you're struggling with consistency or wondering how to refine your approach, this episode will help you focus on what works.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective.If you've ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how to use psychology in marketing the right way without gimmicks or shady tactics—just strategies that help businesses connect with customers in a way that feels natural and authentic.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social media, how to stop wasting time on things that don't matter, and what to focus on instead.If you've ever felt overwhelmed by social media or frustrated by marketing that doesn't seem to work, this episode is for you. Victoria breaks down a smarter, more practical approach that helps you get results without the frustration.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it's easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the most powerful ways to connect with your audience. In this episode, he shares why video marketing is worth the effort, how to get past the fear of being on camera, and simple ways to ease into creating videos without overcomplicating the process.If you've been avoiding video because it feels too intimidating, this conversation is for you. Nick's insights will change the way you think about video marketing and give you practical steps to start feeling comfortable on camera. Plus, he shares a game-changing tip that makes getting started easier than you think.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it's so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement.We talk about real-world examples, practical tips, and simple ways to turn cold leads into loyal customers. If you've ever wondered why promising connections don't always turn into sales, or how to fix that, this conversation has the answers.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what's inside. In this episode, I'm sharing why it's best to design your homepage last and what elements are essential to make it clear and engaging for your visitors.I'll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you're starting fresh or updating your website, this episode offers practical advice to guide you.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It's all about making smart choices to ensure your marketing spend is being put to good use.I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectives, and a sense of community, making the challenges of running a business a lot less lonely.We also discuss how peer networks tackle real problems like cash flow struggles, hiring decisions, and even navigating social media. Kelly's insights will inspire you to embrace collaboration and peer support. Listen in to see how connecting with others can make a big difference for your business and personal growth.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

What if I told you SEO doesn't have to be as complicated as it seems? In this episode, I sit down with Rachel Lindteigen from Etched Marketing to talk about SEO or Search Engine Optimization, and why it's something every business should be paying attention to. Rachel shares simple, practical tips to help you get started and take the stress out of the process.We also talk about some common SEO mistakes people make and how to avoid them. If you've been curious about SEO or want to understand it better, this episode is the perfect starting point. Plus, Rachel has some fantastic freebies waiting for you at the end. Don't miss them!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She's the founder of the "Own Your Brand" mentorship program, a six-week course that helps small business owners share their stories and connect with their audience in a meaningful way. Her passion and expertise make her an invaluable resource for anyone looking to grow their brand.In this episode, Lauren is just bursting with energy and passion for this topic, which made for a super fun and informative conversation! We chatted about finding and telling your brand's story in an authentic way, and Lauren shared some really practical tips on how to get started with video, even if you don't have any fancy equipment.Lauren also has an awesome freebie that you won't want to miss. So grab a cup of coffee, get comfy, and tune in to this episode to learn all about how to master video storytelling.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode, we'll discuss the top marketing strategies that made a real impact in 2024. If you're ready to level up your marketing, we've got practical tips to help you grow your business and connect with your audience in a way that works. Whether you're feeling stuck or simply looking for fresh ideas, this episode is for you!We'll cover everything from building consistency and understanding your ideal customers to embracing video and repurposing content. We'll also dive into the power of storytelling and how crafting compelling narratives can set your brand apart.By the end of the episode, you'll have a clear roadmap to help you build a more effective marketing plan. Plus, don't miss out on my FREE MARKETING PLAYBOOK download, which includes a step-by-step plan to streamline your marketing for the new year. Take this opportunity to hit the ground running in the year ahead!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Unexpected changes can happen at any moment, and having an exit strategy for your business is essential to avoid losing out on potential value. After my own journey of unexpectedly relocating and having to close my design agency, leaving money on the table, I realized the importance of having a plan. In this episode, I'm joined by Jonathan Baker, who offers valuable insights on how you can maximize the value of your business when it's time to move on. Together, we explore options beyond simply selling, such as revenue-sharing agreements and the concept of an "earn-out," ensuring you're equipped with strategies to safeguard your business's worth.Selling a business comes with its own set of challenges, distinct from selling tangible assets. With Jonathan's expertise, we explore three primary mechanisms—earn-outs, seller notes, and cash at close—each offering different levels of risk for buyers and sellers. The role of personal relationships and brand value is pivotal in this process, and we discuss how these elements can be both an asset and a challenge. Additionally, we touch on the nuances of mergers and acquisitions, emphasizing that having a well-thought-out exit plan is key to a smooth transition.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode, we're diving into part two of our 2025 planning series. We start by mapping out a strategic roadmap for the new year, setting ambitious revenue goals, and building resilience into our businesses. If you haven't listened to part one, where we reflected on 2024 and realigned our visions, be sure to check it out. Here, we'll talk about practical steps like organizing your annual calendar, setting quarterly focuses, and planning for unexpected challenges.We're also going to discuss the importance of deep work and how to schedule it into your busy life. Learn tips for creating effective promotions, setting realistic revenue goals, and tracking key performance indicators (KPIs) to measure your success. Whether you're planning a major product launch or looking to streamline your operations, this episode is filled with actionable advice to help you tackle 2025 with confidence. Plus, be sure to grab your free download of the Ultimate 2025 Planning Guide, packed with tools to help you make the most of your year. Listen in and set the stage for a standout year ahead!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode of My Weekly Marketing, we're kicking off part one of a two-part series focused on planning for 2025. It's never too late to get your strategy in place. We'll walk through a comprehensive, step-by-step framework designed to help you reflect on 2024, understand what worked and what didn't, and set clear, actionable goals for the new year. This isn't just another motivational talk—it's about making real progress with practical advice and exercises that can significantly impact your business.We'll cover everything from financial performance and marketing metrics to personal goals and well-being. There's a lot of valuable information packed into this episode, and to make it even easier, I've put together a free download that you can use as a guide while you listen. This checklist will help you track your progress and ensure you don't miss any important steps. Be sure to grab it through the link in the show notes. Get ready to reflect, review, and realign for a successful 2025.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

How much control do you really have over your brand's online presence? In this episode, we're joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in helping people and businesses take charge of their digital narrative, and he's sharing tips that anyone can put to use.From managing Google Knowledge Panels to refining your digital footprint, this conversation is packed with actionable advice to help you build a stronger, more consistent online identity. Jason's practical, down-to-earth approach makes it easy to understand how you can align your brand's online presence with your vision and goals.Whether you're a small business owner, a marketer, or someone with a multifaceted career, this episode has something for you. Tune in to learn how to stand out online, educate AI about your brand, and stay relevant in a world where digital impressions matter more than ever.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Ever thought about being a guest on a podcast? It's not as simple as it seems. In this episode, I chat with Michelle Glogovac, a podcasting pro who literally wrote the book on the subject: How To Get on Podcasts. We dive into what it takes to land a guest spot and how to make the most of it.We get to talk about crafting a pitch that gets noticed, prepping for the interview, and even what to do after the recording stops. Michelle shares some fantastic insights and practical tips, so if you've ever considered using podcasts to grow your business or personal brand, you're going to want to tune in for this one!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode, we're exploring the essentials of planning a last-minute holiday promotion. Whether you're a coach, designer, or small business owner, I'll guide you through creating a compelling holiday campaign from scratch. We'll cover everything from choosing your core offer to setting up your website, social media, and email marketing to ensure your promotion is a success.Join me as I share practical, step-by-step advice to help you engage your audience and drive sales during the holiday season. We'll discuss how to keep your followers excited with fresh content and limited-time offers, ensuring you wrap up the year with a bang! This episode is your straightforward guide to planning a profitable and engaging holiday promotion, even if you're starting late.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Feeling overwhelmed with your marketing strategy? In this episode, I dive deep into the chaos of marketing for small business owners. With over three decades of experience, I've learned the ins and outs of the marketing world and share my personal journey from feeling swamped to developing a structured approach. I introduce my unique Trail to the Sale™ framework, designed to simplify your marketing efforts and align them with your business goals. This episode is packed with practical advice, from understanding your ideal customer to creating content pillars and prioritizing revenue-generating activities.I break down my tried-and-true methods into manageable steps, ensuring you can start taking action immediately. Whether you're struggling with where to start or how to stay focused, this episode offers a clear roadmap to navigate the marketing maze. Plus, don't miss the free marketing playbook download available in the show notes, which walks you through each step of the Trail to the Sale™. Tune in and transform your marketing strategy from chaotic to strategic with my guidance!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today's digital age, highlighting its unique tangibility and credibility that can often get lost in the sea of digital ads. Jessica shares her journey into the world of print media and explains why it's a powerful tool for businesses looking to stand out and make a lasting impression.We also delve into practical aspects of implementing print marketing strategies. Jessica offers insights on balancing costs and benefits, particularly for small businesses with tight budgets. We discuss various print formats, from postcards to custom magazines, and how to target them effectively. By the end of our conversation, you'll gain a clearer understanding of how print marketing can complement your digital efforts and why it might be worth considering for your next campaign.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.In this episode, you'll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg's upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won't want to miss it!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Blogging can feel like just one more thing on your never-ending to-do list as a business owner, but is it still worth the time in 2024? Spoiler alert: yes, it is! In this episode, we're diving into nine simple, actionable strategies to help you create blog posts your customers will actually want to read. From getting to know your audience and building content pillars to writing headlines that grab attention, you'll get all the tips you need to turn your blog into a powerful tool for your business.You'll also learn how to make your content stand out in a world flooded with AI-generated posts by focusing on authenticity, quality, and engagement. Plus, we'll talk about why repurposing your content and promoting it across different platforms is just as important as the writing itself. Whether you're just starting out or looking to improve your blog's performance, this episode is packed with insights to help you craft posts that build trust, boost engagement, and keep your readers coming back for more. Let this be the guide to taking your blogging strategy up a notch!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Most of us have been there. The long days of working and an endless to-do list  can take their toll on us as entrepreneurs. This episode is your essential guide to combating burnout and reclaiming your passion! Joined by seasoned business coach Tammy McKinney, we identify the subtle signs of burnout that often go unnoticed and differentiate them from temporary stress. Tammy opens up about her personal encounters with burnout, offering first-hand insights and practical strategies to help you stay balanced. We emphasize the critical importance of blending passion with pragmatism to safeguard your mental and emotional well-being. In this episode, Tammy..Looks at transformative strategies to prevent burnout and maintain a healthy work-life balance, even when facing staff shortages and demanding workloads. Examines the necessity of prioritizing relationships over rigid agendas, showing empathy, and understanding the emotional toll burnout takes. Provides actionable advice on self-assessment, workload adjustment, and the importance of scheduling reflection time. Teaches how to manage distractions, stay focused, and set effective boundaries to enhance your productivity and reduce feelings of overwhelm.Explore proven techniques like delegation and clear goal-setting, which can significantly reduce stress. The value of planning non-negotiable days off and vacations to refresh your mind and realign your goals. This episode is packed with insights to help you prioritize self-care and personal growth, ensuring you can sustain a fulfilling and balanced lifestyle while keeping your business something you continue to love! Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Ever wondered how to transform a humble startup into a multimillion-dollar enterprise? Learn from Jon Morris, who turned a $10,000 investment into a $37 million digital marketing agency. Jon's insights into incremental investments and long-term vision will redefine your approach to business growth. He also shares his latest exciting venture, Fiscal Advocate, a tech-enabled finance management company for professional service firms, emphasizing the power of leveraging financial data to drive smarter business decisions.In this episode, we'll examine the unique strategic decisions that can elevate your business to new heights. Jon shares...How separating the roles of owner and CEO, even if it's the same person, can enhance accountability and clarity.  Why treating your income statement as an objective boss is crucial. How a clear organizational structure can prevent burnout and ensure sustainable growth.How to keep your business profitable and scalable.The secrets to using key performance indicators (KPIs) effectively in decision-making. From setting target profit margins to understanding the critical balance between data-driven choices and trusting your gut, this episode is packed with actionable insights. Tune in to listen! Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

AI can do a LOT of things for your marketing, saving you time and money.  Uncover the practical ways AI can assist in generating content ideas, brainstorming, and streamlining your marketing efforts—while still preserving that essential human touch. My guest on this episode is Rachel Hernandez, Director of Marketing at Nextnet. In this episode, we talk about how to set up a brand voice and target customer profile in AI tools like ChatGPT to elevate your content quality and personalization. We'll discuss the fine balance between leveraging AI for drafts and ideas and the irreplaceable value of authentic, human-authored stories to build genuine customer connections. As AI rapidly evolves, Rachel and I touch upon potential future advancements and the need for regulations to address copyright issues.Rachel's invaluable resources and insights make this episode essential for anyone looking to effectively integrate AI into their marketing workflows. Click to download and listen!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we're diving into the value of tracking your competitors and why it should be a key part of your marketing strategy. Think of it like driving a car: you wouldn't hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.  Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.I'm also offering my  competitor analysis tool, free of charge, that you can use to track the important details of your competition.Tune in to kickstart your journey in staying one step ahead of your competition!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and strategic ad placements can skyrocket your email list and overall business growth.We will also discuss the nuances of budget allocation, cost per acquisition, and customer lifetime value to optimize your ad spending effectively. Learn about the complementary roles of different platforms and the importance of multiple touchpoints in a cohesive marketing strategy. Sue's invaluable insights on Pinterest marketing will make you see the benefit of adding it to your marketing strategy!   Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Unlock the secrets to building a strong brand identity that's more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We'll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience.I'll share insights from my experience at my design agency and explain why asking the right questions is essential before diving into visual branding. We'll also discuss the differences between personal and corporate brands. Plus, I'll share my journey from a corporate brand to a personal one and how it's influenced my approach to building trust and authority.In the second half, I'll guide you through creating a cohesive brand strategy. Get practical tips on market research, competitor analysis, and working with designers to create effective branding materials. Discover why a style guide is crucial and how to keep your brand consistent across all platforms to avoid confusing your customers.  Send us a textSupport the Show. Show Notes Apply to be featured on My Weekly Marketing!

Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe!  She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts. This episode brings all of Nadin's insights right to you, and will guide you toward long-term SEO success.Send us a Text Message.Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week's episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled tool for communication and storytelling, especially for small businesses and personal brands. Knives shares actionable tips for beginners, including the power of educational content and client testimonials to boost your business growth.We'll also cover:Short-form video, offering practical advice on getting started with just your cell phone The magic behind producing quantity to achieve quality, optimizing content for different platforms, and creating compelling customer testimonialsThe benefits of filming in 6K resolution for versatile croppingTools like teleprompters and apps such as CapCut The importance of authenticity, particularly for Gen Z audiences who crave genuine, unpolished presentations How consistency, volume, and emotional appeal can significantly drive engagement and growth in social media marketing Don't miss this episode packed with valuable strategies and tips to transform your video marketing! Listen now!Send us a Text Message.Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands.Jodi is an accomplished voice actor whose voice has branded advertising campaigns for Dell, Bose, Subway, Lindt Chocolate, and many other brands. In this episode, we'll explore what audio elements are needed to create a cohesive brand identity that resonates emotionally with audiences. And we'll dive into the complexities and rewards of maintaining a consistent brand voice, especially for larger companies juggling multiple voices. Jodi also shares valuable tips on developing a unique and recognizable brand voice.Discover the importance of owning sound assets and how they contribute to a brand's personality and emotional engagement, much like visual elements do.  Whether you're a small business owner or part of a marketing team, this episode is packed with actionable tips for short form videos like TikTok or long form video for your website. These insights will help you to harness the power of audio branding.Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think!Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse Publishing. And her journey as she  balanced freelancing with a full-time job before opening her own editing company.Nicole shares the critical steps from taking a book idea to a published work. Hear what actions potential authors need to take before putting pen to paper, and learn how to navigate the decision between traditional and self-publishing. We also talk about the effort required to be an indie author, and what additional steps are required for success. This episode is packed with valuable insights for authors or aspiring authors at any stage! Have a listen! Send us a Text Message.Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride!Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA.With nearly 30 years of experience and founder of multiple successful startups,  Eric brings a wealth of knowledge on creativity, disruption, and the real grind behind small business success. You'll gain insights into his creation of a marketing agency and the critical importance of adaptability and seizing new opportunities.Eric walks us through the daily challenges faced by small business owners. He unpacks the often misunderstood notion of freedom in business ownership, and how entrepreneurs typically end up working harder than ever. He also tackles the "awkward in-between years," survival strategies, and the significance of working on your business rather than just in it.Eric's personal experiences and observations offer invaluable lessons for anyone on their entrepreneurial journey. Listen to gain some great guidance from someone who has lived it!  Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page? We dive into the art of connecting with your audience through authentic customer insights. Learn how to speak your customer's language by gathering intel from interviews, participating in online communities, and leveraging SEO tools. Our discussion emphasizes the power of relatable, jargon-free narratives that resonate deeply with potential buyers, ensuring your message hits the mark every time.From starting with a messy first draft to refining your copy for clarity and impact, Linda shares her invaluable insights on capturing your audience's attention and driving conversions.Ready to turn your sales page into money in the bank? Tune in to listen!Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products.For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professionals face, such as underpricing and neglecting business fundamentals. We'll guide you through avoiding a pricing race to the bottom and developing a sustainable, holistic business strategy that ensures long-term success.And we've got practical steps to help you boost profitability, common pricing mistakes and explore effective discount strategies that align with broader marketing goals. This episode is packed with insights that will empower you to master the important art of pricing to build a thriving business.Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and Indonesia. She highlights her unique lifestyle and offers practical tips for anyone dreaming of combining work with travel.Whitney also talks about the pivotal role of effective communication in building a brand that goes beyond logos and colors. She explains how creating a trustworthy relationship with customers starts with a memorable first impression and consistent messaging. Establishing a strong brand identity is crucial. Whitney emphasizes the importance of grounding your brand in your passion and including your personal story to create an emotional connection with your audience. She warns against the pitfalls of mimicking competitors and the dangers of frequent rebranding. Whitney shares her blueprint for evaluating your brand's effectiveness, choosing purposeful design elements, and maintaining consistency to ensure customer recognition and loyalty. Tune in to gain practical advice that will help your business build a lasting, memorable brand presence!Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing.Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a specific industry can make your SEO efforts more effective and the foundational elements every small business should understand to climb the search engine ranks.Doug shares invaluable advice to help you navigate the evolving SEO landscape. This episode is packed with actionable strategies and expert insights to elevate your business's online visibility and performance.#SEO #SEOhelpSend us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight.  Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists.   That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, for some tips. In this episode, he shares:How strategic storytelling in press releases can significantly boost your business's credibility and sales;Practical tips on crafting impactful press releases that resonate with journalists,Capture journalists' interest by weaving in use case studies, quotes, and relevant data, working much like wrapping a message in "cheese";The pivotal role of PR  for initial press coverage for startups;ROI of PR against paid advertising campaigns;The challenges journalists face with off-targeted emails;Solutions for crafting SEO-friendly press releases. Plus, gain access to Mickie's free masterclass on strategic press releases, ensuring your PR efforts yield maximum results.Don't miss this episode packed with valuable insights so you can release a press release  with confidence and get the press coverage you need!  #publicrelations #pressreleasesSend us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video messages to strategic partnerships, get ready to transform your approach and make your brand memorable.Join Janice as she shares actionable insights and creative strategies to elevate your marketing efforts. Tune in and let's make your marketing efforts not just effective, but unforgettable. Visit the show notes page at https://myweeklymarketing.com/61Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.In this episode, we'll dive into Practical strategies for small business owners looking to grow their email lists effectively through segmentationEngage your audience by understanding their preferences for lead magnets and content types, and How allowing subscribers to self-segment can enhance engagement and retentionHow to vary the frequency and content of your emails based on client history and engagementThe importance of tracking metrics like open rates and click rates to refine your strategyCreating more personalized and relevant email contentThis segment offers invaluable insights for optimizing your email marketing efforts that you won't want to miss! Show notes: https://myweeklymarketing.com/60 Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!