Podcasts about microsoft clarity

In this rebroadcast from season 9, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values. Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically. (00:00) - Summer at Mission Forward (00:45) - Ask Carrie! (01:54) - Welcome to Mission Forward (02:39) - Introducing Dana Snyder (09:10) - Is the wide net a positive strategy? (14:29) - The AI Challenge (18:37) - Revenue v Values (20:46) - Making the Most of Social (24:38) - Getting Closer to Your Audiences

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?  On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.  [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55]  Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07]  SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft's Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

In Episode #150 des 121WATT Podcasts sprechen Sarah, Patrick und Florian Möller, CEO der E-Commerce Analytics GmbH, darüber, wie du mit Webanalyse-Tools wie GA4 und Microsoft Clarity die wahre Nutzererfahrung auf deiner Website sichtbar machst und was du tun musst, damit nicht nur deine Kampagnen, sondern auch dein Shop oder deine Landingpage konvertieren. Was du aus dieser Folge mitnimmst:

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to “earn the scroll,” not just the click, especially as attention spans shrink and SERPs shift. Celeste also addresses common missteps, like overreacting to limited data or drawing conclusions in isolation. She encourages combining heat map data with tools like GA4 and leaning into collaboration with UX and marketing teams. With empathy and clear visual insights, SEOs can better advocate for redesigns, justify strategic shifts, and ensure content supports the entire user journey. This episode offers a practical, data-driven case for elevating UX within modern SEO workflows. Key Segments: [00:07:56] Understanding Heat Maps [00:13:01] EDGE of the Web Title Sponsor: Site Strategics [00:14:38] SEO Testing and Heatmap Insights [00:16:23] User Interaction Analysis Tools [00:22:36] Copilot Streamlines Data Analysis [00:25:43] Balancing User Data & Client Concerns [00:29:01] SEO ROI Amid Changing SERPs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates.The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience. We also touch upon the significance of SEO tools, mentioning SEO Gets as a more comprehensive alternative to Google Search Console for deeper data analysis. Ultimately, the discussion underscores the need for businesses to actively analyze website data to enhance engagement and conversions.Frequently Asked Questions: Optimizing Your Website for Growth1. Why is simply having a website and creating more content often not enough for business growth?While a website provides a presence and content aims to attract visitors, merely having them doesn't guarantee engagement or conversion. Businesses need to ensure their content is optimized for the right audiences and that website visitors can easily find what they need and take desired actions. Without understanding user behavior, efforts can be misdirected, leading to wasted resources and missed opportunities to connect with potential customers effectively.2. What is website heat mapping and how can it benefit my business?Website heat mapping is a technique that visually represents user interaction on your website pages. It shows where users click, how far they scroll, where they spend the most time (attention), and general areas of engagement. By understanding these behaviors, businesses can gain valuable insights into what content resonates with visitors, identify areas of confusion or friction, and optimize their website for better user experience, engagement, and ultimately, conversions.3. What are the key metrics or sections to focus on within a website heat map tool like Microsoft Clarity?Microsoft Clarity, a free heat mapping tool, typically provides insights through four main sections: * Clicks: Shows where users are clicking on your pages, indicating what elements they find interesting or interactive. * Scroll: Reveals how far down users are scrolling on your pages, helping you understand if they are seeing your key content and calls to action. * Attention: Highlights the areas of your pages where users spend the most time with their mouse movements, indicating what content captures their interest. * Area: Aggregates user interactions within specific zones of your webpage, providing a broader view of engagement. Analyzing these sections can help pinpoint popular content, identify drop-off points, and understand user navigation patterns.Hope you enjoy this episode today we went deep into this topic.⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically to enhance measurement and business operations. This conversation is packed with actionable insights that can help you understand what's really happening on your website and how to make data-driven decisions that boost conversions.Key Takeaways:Microsoft Clarity: The Visual Analytics Game-Changer - Discover how this free tool provides heat maps, scroll tracking, and screen recordings that help you see your website through your customers' eyes. Learn how its built-in AI can analyze patterns across numerous user sessions to identify friction points you might otherwise miss.The Measurement Mindset Shift - Understand why e-commerce measurement is really about "listening" to the customer side of the digital conversation. Mercer explains why you should focus on behavior patterns rather than just conversion metrics, and how to set up proper expectations before analyzing data.From Data to Action - Learn the three-step framework for effective measurement: 1) Plan what questions you want to answer, 2) Gather the right information, and 3) Decide in advance what actions you'll take based on different potential outcomes.Strategic AI Implementation - Discover Mercer's revolutionary approach to using AI effectively. Rather than telling AI "how" to do something, learn to focus on communicating the desired result and letting AI determine the optimal path to get there.UTM Parameters and Traffic Identification - Find out why properly tagging your traffic sources is critical for understanding which marketing efforts are working and how to optimize them for better performance.

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/650Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(00:00) Intro⁠⁠⁠ (01:00) De (voorlopige) ontknoping van het TikTok verbod en Amerikanen ontdekken Rednote (08:23) Shell gaat in retail media (11:47) Instagram heeft nu look-a-like TikTok feed (14:22) Instagram voegt een nieuwe melding toe in Reels om de ‘vrienden-feed' te benadrukken (16:51) Nieuwe match-type in Google ads: Search Max (19:29) Microsoft maakt integratie Microsoft Clarity en Google Ads (21:00) The Future of Jobs Report 2025 (23:57) Pulse from the past: VR breekt door op de CES van '15 (26:07) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

Do you ever feel like your activities online are being watched? Well, it's probably because they are

Notion Post Launch Optimization TemplateSignup to a Notion accountI've witnessed this scenario countless times: organizations invest substantial resources into launching a new website, only to neglect post-launch optimization once it goes live. This oversight is a critical mistake that can significantly undermine the long-term success of your digital presence. Today, let's delve into the crucial topic of post-launch optimization and explore why many organizations are failing to capitalize on this essential process.The Post-Launch Optimization ChallengeWhen it comes to post-launch website management, many organizations typically fall into one of two categories:They completely abandon post-launch optimization, treating the website as a "set it and forget it" project.They implement sporadic updates, primarily focusing on adding new features or updating information, without a structured post-launch optimization strategy.Both of these approaches miss a critical opportunity in the post-launch phase: leveraging real-world data to enhance the website's effectiveness in meeting organizational objectives. This oversight isn't just a minor misstep—it's a significant waste of potential and a failure to implement proper post-launch optimization techniques.Consider this: it's only after a website goes live that we begin gathering authentic data about user interactions. This post-launch data is invaluable for improving your site's performance through targeted optimization efforts, yet it often goes unused.Harnessing the Power of Post-Launch Data for OptimizationLet's explore an example of how we can leverage post-launch data for effective optimization. Tools like Microsoft Clarity can provide crucial insights into user behavior, enabling targeted post-launch optimization. Through these tools, we can identify:Key exit points where users are abandoning the siteInstances of excessive "rage clicking," signaling areas in need of immediate improvementMoments where users click on non-clickable elements, highlighting opportunities for interface improvementsUnusual scrolling patterns that can guide our strategyQuick returns to previous pages, indicating potential issues to addressAll these behaviors serve as red flags, indicating potential issues with specific pages or user flows that require attention in your post-launch optimization efforts. However, identifying these problems is just the initial step. The real challenge—and the key to successful—lies in how we process and act on this valuable information to continuously improve our website's performance.Microsoft Clarity is invaluable for identifying areas for improvement post-launch.From Data to Action: A Structured ApproachOnce we've pinpointed problem areas using tools like heat maps and session recordings, we need a systematic way to form hypotheses and test improvements. This is where many organizations falter. They either ignore the data entirely or make knee-jerk changes based on individual opinions rather than evidence.What we need is a structured process for managing and prioritizing potential improvements. To help with this, I've created a Notion template that demonstrates how to structure a post-launch optimization backlog. You can access this template here. Additionally, I've recorded a video walking through the process, which you can watch below:[Insert video embed code here] Now, let me walk you through my approach to this challenge:1. Idea SubmissionCreate a system where anyone in the organization can submit improvement proposals. Each proposal should include:A concise description of the proposed changeSupporting data (e.g., screen recordings, screenshots, analytics)Evidence justifying the proposalEstimated impact and effort requiredPotential implementation barriersThis approach ensures that all ideas are considered and backed by some level of evidence.Any suggested improvement should come with a written proposal explaining why it deserves consideration.2. Internal ReviewOnce proposals are submitted, they need to be reviewed internally. The most viable options should be selected based on:Effort requiredLikelihood of successTarget audience importancePotential impactThis step helps prioritize resources and focus on changes that are most likely to yield significant improvements.3. Test PlanningFor proposals that make it through the review process, the next step is to create a detailed test plan. This should include:Test methodologySuccess metricsEstimated impactRequired effortAny constraints or weaknesses in the testing processA well-thought-out test plan ensures that you're not just making changes for the sake of change, but actually measuring the impact of your optimizations.Before implementing a proposal, create a test plan.4. Test Execution and ReportingOnce the test plan is approved and scheduled, it's time to run the test. After completion, a report should be prepared, including:A description of the testSummary of findingsDetailed test methodologyData collectedRecommendations for next stepsThis report serves as the basis for deciding whether to implement the change, refine and retest, or abandon the idea altogether.After testing a proposal, create a report and evaluate the results. Only then should it proceed to production.5. Implementation or IterationIf the test results are favorable, move forward with implementing the change on your live site. If not, consider refining the approach and running another test, or move on to the next proposal in your backlog.The Benefits of Structured Post-Launch OptimizationBy adopting this kind of structured approach to post-launch optimization, you stand to gain several benefits:Data-Driven Decision Making: You're basing changes on real user behavior, not just hunches or opinions.Continuous Improvement: Your website becomes a living, evolving entity that gets better over time.Resource Efficiency: By prioritizing and testing changes, you avoid wasting time and money on ineffective updates.Organizational Alignment: The structured process helps align different departments around common goals for the website.Better User Experience: Ultimately, this approach leads to a website that better serves your users' needs.Overcoming Common ObstaclesOf course, implementing such a process isn't without its challenges. You might encounter resistance from team members who are used to making changes based on gut feelings or who are resistant to the additional steps involved. Here are some strategies to overcome these obstacles:Education: Help your team understand the value of data-driven optimization. Share case studies and success stories.Start Small: Begin with a pilot project to demonstrate the effectiveness of the process.Streamline: Use project management tools to make the process as smooth and efficient as possible. For example, you might want to make use of the sample post launch optimization Notion template I have provided.Celebrate Wins: Highlight successful optimizations to build momentum and buy-in.Remember, the goal isn't to create bureaucracy, but to ensure that every change you make to your website is purposeful and impactful.Conclusion: Embracing Continuous ImprovementPost-launch optimization isn't just about fixing what's broken—it's about continuously improving your website's ability to meet both user needs and organizational objectives. By implementing a structured, data-driven approach to post-launch optimization, you can turn your website from a static digital brochure into a dynamic, ever-improving asset.Don't let your website stagnate after launch. Embrace the power of post-launch data, implement a structured optimization process, and watch as your website's performance improves over time. Your users—and your bottom line—will thank you.If you need help with post-launch optimization for your website, just reach out! I'd love to chat about how we can customize this strategy to fit your needs and goals. You can also learn more about this approach and other methods of improving your site's effectiveness with my workshop on conversion optimization.

In this episode, we speak with Iwen Kuhn, the Team Lead of Marketing at Matelso, a German company specializing in enhancing marketing and sales efforts through data-driven strategies. Iwen shares how Matelso bridges the gap between marketing and sales by leveraging data and processes to optimize lead management and improve marketing ROI. He also discusses the importance of a well-structured website, effective client acquisition channels, and key tools like HubSpot and Microsoft Clarity for tracking and enhancing user experience.

Avsnitt 133 med Martin Winberg om de viktigaste nyheterna och nya funktionerna inom analytics i år. Och hur de påverkar oss marknadsförare. Du får i det här avsnittet höra om allt från vad som har hänt kring Googles Consent Mode v2 sedan det lanserades. Till introduktionen av begreppet Key events (nyckelhändelse) i Google Analytics 4, vad det innebär och varför Google gör namnbytet. Du får dessutom höra om: Microsofts lansering av sitt consent mode Vad jag och Martin tycker om Key events Att Google tvärvänder kring tredjepartskakor Och varför det är så viktigt för branschen Plus att vi pratar om nya funktioner i GA4. Och vilka som är våra favoriter Om gästen Martin Winberg är expert inom digital analys och en av grundarna av byrån 56K Digital som arbetar med digital marknadsföring och digital analys. Han har arbetat med digital marknadsföring och analys i över 10 år. Och jobbar idag mycket med teknisk implementation. Han sitter dessutom med i min expertpanel. Tidsstämplar [2:27] Så har det gått med Google Consent Mode v2 [5:54] Microsoft Consent Mode [8:25] Konsekvenser, juridik och implementations-tips [13:17] Key Events vs Conversions [21:42] Google behåller tredjepartskakorna i Chrome [29:04] Vad det betyder att tredjepartskakorna blir kvar [33:55] Nya funktioner i GA4 + våra favoriter [44:17] Primary channel group, Tag Diagnostic Tool och önskningar Länkar Martin Winberg på LinkedIn 56K Digital (webbsida) Googles dokumentation om consent mode - Google (artikel) Top 10 questions about Google's Consent Mode v2 - Cookieinformation (artikel) Setting up UET for consent mode - Microsoft (artikel) Microsoft Clarity (verktyg) Googles dokumentation kring Key Events i GA4 - Google (artikel) Key Events and Conversions in Google Analytics: What's new - Google (YouTube) A new path for Privacy Sandbox on the web - Google (artikel) Troubleshoot tag issues with Tag Diagnostics - Google (artikel) What's new in Google Analytics - Google - Changelog (artikel) Confetti (samarbete) Conversion Jam - kampanjkod TONY (samarbete)

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.Listener Action Items:Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.Send me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

The Bulletproof Dental Podcast Episode 362 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates. TAKEAWAYS Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers. Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews. Image optimization, including adding captions and descriptions, can improve engagement and visibility. Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings. Having a well-designed website with compelling copywriting and videos can help keep visitors engaged. Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions. Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates. CHAPTERS 00:00 - Introduction and Background 02:29 - The Importance of Local SEO for Dentists 06:43 - Optimizing the Google Business Profile 09:26 - The Significance of Keywords in the Business Name 12:20 - Creating Separate Google Business Profiles for Practitioners 18:10 - The Impact of Image Optimization on Rankings 20:58 - The Benefits of Using YouTube for Video Embedding 25:23 - The Importance of Mobile Optimization 30:13 - Optimizing User Engagement Signals 33:12 - Prioritizing GMB Services and Mirror Image Web Pages 46:58 - Monitoring and Managing Google Business Profiles 51:38 - Tracking User Behavior with Microsoft Clarity REFERENCES Bulletproof Mastermind Darren Shaw  

In this episode we're sharing 4 ways that have worked for us to increase your conversion rate (and get more customers). We're not talking about "hacks" that many people talk about when it comes to getting more customers. There's work here for sure and you need to be consistent, but the work works! Get into it today. Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Ready to start your high ticket dropshipping journey with Ben and Jon's guidance and help? Jump on a free call with one of our team members today to learn what that looks like. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Learn how high ticket dropshipping works and how you can get started in this free training. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it. Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps Understanding Customer Assumptions (00:00:00)Discussion on the assumptions made by new business owners about their customers and products. Using Microsoft Clarity (00:01:00)Introduction to Microsoft Clarity, a free tool for analyzing customer interactions on websites. Learning from Customer Behavior (00:02:11)Insights on how to observe customer behavior to identify issues on your website. The Importance of Customer Calls (00:06:59)Emphasis on calling customers post-purchase to gather valuable feedback. Post-Sales Support Calls (00:09:36)Advice on how to conduct post-sales support calls and gather customer insights. Asking the Right Questions (00:12:26)Strategies for asking customers questions to improve the shopping experience. User Testing with Friends and Family (00:13:41)Encouragement to have friends and family navigate the website for usability feedback. Font Size Considerations (00:14:55)Discussion on the importance of using larger font sizes for better readability, especially on mobile devices. Understanding Customer Attention (00:16:49)Discusses the importance of readability on websites to retain customer attention. The Importance of Headlines (00:18:09)Emphasizes rewriting headlines to convey product benefits quickly for better sales. Feature vs. Benefit (00:19:34)Explains the distinction between product features and the benefits they provide to customers. Crafting Outcome Statements (00:22:23)Encourages using outcome statements to clarify the real-life benefits of product features. Quantifying Value (00:25:27)Highlights the significance of expressing savings in dollar amounts to enhance customer understanding. Engaging with the Audience (00:27:25)Invites listeners to participate in discussions about improving headlines and product descriptions.

The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments   Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility.   Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance.   Testing and Implementation Danny outlines testing methods: A/B Testing: Compares page versions to find the best performer. Heatmaps: Shows user interactions, highlighting interest areas. Session Recordings: Offers in-depth user behavior analysis.   These tools help site owners enhance their pages and attract valuable traffic.   Checkout Page Optimization Danny discusses optimizing checkout pages by simplifying processes, adding trust signals, and improving user experience.   Adam Heist focuses on conversion rate optimization (CRO) and main image tests for 2024.   CRO and Main Image Tests Adam's CRO approach highlights the importance of main images in e-commerce. He advocates for main image testing and split testing to collect performance data.   New Traffic Experiments Adam plans to explore new traffic sources in 2024: Levanto: Using influencers for traffic. Google Ads: Attracting targeted visitors through paid search. Demand-Side Platforms (DSP): Investigating programmatic advertising.   Other Hacks Adam mentions strategies like logistics cost optimization to enhance business efficiency.   For a Free PPC Audit, visit https://www.databrill.com/.

This week, we kick things off with a nostalgic trip back to the 90s, discussing the recent comeback of pop group S Club 7 and their performance at Glastonbury. While opinions differ on their performance, we delve into a fascinating story about one of the band members, Lee, and how his wise investment in real estate during his pop career continues to pay dividends today. Shifting gears, we tackle a shocking news story about a 65-year-old business owner from Market Harborough who lost his entire pension to scammers. We detail how a self-invested pension scheme worth over a million pounds was intercepted and cashed out by fraudsters, highlighting the vulnerabilities and pitfalls of financial transactions via traditional methods like cheques. In our deep dive segment, Claire outlines four key indicators of a profitable business model, providing invaluable insights for both new business owners and those looking to scale: Ensuring you have enough profit to employ a manager or admin support for every four to five members of staff. Focusing on repeatability in your products or services to minimise risk and maximise efficiency. Covering your break-even point with recurring revenue or repeat customers to de-risk your business. Paying yourself a market rate salary plus shareholder dividends to ensure the sustainability and attractiveness of your business to potential buyers. We conclude this episode with our Profit Cash Growth Extra, emphasising the importance of leveraging website data and analytics tools. Claire and her co-host discuss how platforms like Twipler and Microsoft Clarity can provide insights into user behavior on your website, helping you optimize for higher conversion rates and better customer engagement. Tune in for a mix of nostalgia, crucial financial insights, and practical advice on building and maintaining a profitable business model. As always, don't forget to rate, review, and subscribe to the Profit Cash Growth Podcast to help others find this valuable resource. VALUABLE RESOURCES Website YouTube Facebook Instagram TickTok LinkedIn ABOUT THE HOST: Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers. As a finance director & chartered management accountant, Claire has nearly 20 years' experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business. Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn't working and where your opportunities lie. Claire's mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions. 

Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Favorite Tools We Are Using Now 0:00: Favorite business tools, including AI and non-digital options. Mercer and Jeff discuss their favorite tools for efficiency and productivity in their business. They highlight physical tools such as calculators and notepads, to digital tools like AI and SAS software. 3:39: Digital tools for entrepreneurs, including Zapier and Circle. Tools are more just in time than just in case, saving money and improving efficiency. Zapier is a useful digital tool for automating tasks, and Circle is a new platform for the Profit School community. 9:19: Choosing tools for work, focusing on flexibility and collaboration. Mercer prioritizes tools that integrate well with each other and are easy to use. He believes software must be collaborative & allow remote teams to work effectively. 12:58: Using Google tools for collaboration and productivity, including Slides, Big Query, and Workspace. Mercer highlights Google's product improvements, infrastructure tools, and shift towards Google Docs and Slides. Jeff agrees and shares his experience with Google Slides, mentioning its improved functionality and versatility. 16:18: AI and non-AI tools for work, including Google Meet, Microsoft Clarity, and Gemini. The hosts discuss Google Suite, Microsoft Clarity, and AI tools for productivity and insights. Mercer discusses using AI for tasks like rewriting code and explains why it's more efficient than asking a developer. 19:01: Using AI tools for note-taking and summarization in meetings. Jeff discusses using AI tools like 11 Labs and Otter.ai for text-to-voice and voice-to-text capabilities. Mercer is excited about AI's potential to automate meetings, but concerned about token limit issues. 24:27: Using tools effectively for productivity and organization. The duo discuss digital hoarding, over-reliance on tools, and the need for a human touch in business.

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways include: understanding scroll depth, identifying dead clicks and rage clicks, and integrating user behavior data to optimize content and technical SEO. The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.00:00 Introduction to SEO and User Experience00:39 Welcome to the Simple and Smart SEO Show00:58 Meet Celeste Gonzalez01:36 Celeste's Journey into SEO02:14 The Story Behind Rickety Roo03:01 Celeste's Role at Rickety Roo05:29 Women in Tech SEO Community07:42 Importance of Mobile Optimization11:07 Microsoft Clarity and SEO Adjacency18:10 Using Heat Maps and Session Recordings18:32 Optimal Data Collection Periods19:29 Seasonality and Data Relevance20:16 Limitations and Features of Microsoft Clarity22:43 Key Metrics for Solo Entrepreneurs24:30 Understanding User Behavior with Heat Maps26:04 Enhancing User Journeys with Content Insights28:47 E-commerce Insights and Smart Events35:29 Tracking Changes and User ExperienceConnect With Celeste:LinkedinXRead The Article That Inspired This Episode on The Wix Learning HubSend me a text!School of Podcasting -Launch, Grow, Monetize Your PodcastYou're don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

In this episode of the Dropship Podcast, Jon and Ben dive into the hurdles beginners face in high ticket dropshipping, especially the issue of getting clicks but no sales. They share practical tips on improving traffic quality, optimizing website conversion rates, and the crucial role of customer feedback. Jon talks about the importance of tracking Google ad expenses and targeting the right keywords. Ben highlights the value of remarketing and Facebook ads to re-engage visitors. They both stress the need for a user-friendly website and continuous improvement. If you're starting out, their advice is to stay committed and keep refining your approach. Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/call⁠⁠⁠⁠⁠ - Ready to start your high ticket dropshipping journey with Ben and Jon's guidance and help? Jump on a free call with one of our team members today to learn what that looks like. ⁠⁠⁠⁠⁠⁠⁠⁠https://dropshipbreakthru.com/shopify⁠⁠⁠⁠⁠⁠⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it. Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps The challenges of getting clicks but no sales (00:00:00) Discussion about beginners' challenges in high ticket dropshipping, particularly regarding getting clicks but no sales. Analyzing traffic quality (00:01:08) Importance of understanding the quality of traffic and prioritizing search terms in Google ads. Learning process and niche-specific factors (00:02:41) Discussion about the learning process in high ticket dropshipping, niche-specific factors, competition, and traffic conversion. Optimizing website conversion rates (00:06:49) Importance of optimizing website conversion rates, persuading customers, and encouraging customer calls for better sales. Customer feedback and communication (00:11:50) Encouraging active customer communication, seeking feedback, and learning from customer interactions for business improvement. Impact of brand selection on sales (00:16:14) The significance of brand selection and its impact on sales in high ticket dropshipping, emphasizing the importance of continually adding new brands. Leveraging the advantage of dropshipping (00:18:18) Discussing the advantage of dropshipping in quickly adding and testing new products without significant investment. Spending on Google Ads (00:19:10) Discussion about spending on Google ads and the value of targeting the right keywords. Early Sales and Challenges (00:20:03) Normalcy of slow sales at the beginning of a business and the importance of remarketing and email setup. Optimizing Website and Customer Feedback (00:20:57) Importance of getting the right traffic, setting up Google and Facebook ads, and gathering customer feedback through tools like Microsoft Clarity. Continuous Business Improvement (00:22:29) Emphasizing the need for continuous work on the business, solving problems, and not just relying on ads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

This week on Mission Forward, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values. Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically. (00:00) - Ask Carrie! (02:32) - Welcome to Mission Forward (03:17) - Introducing Dana Snyder (09:48) - Is the wide net a positive strategy? (15:07) - The AI Challenge (19:15) - Revenue v Values (21:24) - Making the Most of Social (25:16) - Getting Closer to Your Audiences

Welcome to "Let's Talk Business"! In today's episode, host Meny Hoffman sits down with entrepreneurial guru Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions. Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management. They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation. Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies.  Jon's Links and Etc  (smartsuite.com) (https://www.linkedin.com/in/jondarbyshire/) (https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell. Advice I'll never forget : follow the customer. Topics within this episode :  ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks ### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards ### 3. Insights from Startup Grind Conference - AI's potential impact on various industries - Exponential growth and utilization of AI in businesses ### 4. Importance of Using AI for Task Automation - Automating disliked or inefficiently performed tasks - Leveraging AI for improved productivity and time-saving benefits ### 5. Selecting Software and Considering Tech Stack - Importance of the tech stack for younger employees handling day-to-day activities - Vetting the proper system for project management   - Understanding available features   - Mapping out the process   - Utilizing free trials for comparison ### 6. Involving Team in Decision-Making Process - Creating ownership and involvement in chosen systems ### 7. Client Feedback and Product Development - 90% of feature growth from direct client feedback - Public roadmap and customer-inspired development - Building relationships through regular customer meetings - Involving customers in development processes for better outcomes and adoption ### 8. Archer's Referral Program and Hiring Practices - $2,500 offered for referrals leading to hires staying for a year - Assessing cultural fit through lunch meetings with existing team members ### 9. Long-term Versus Short-term Hiring Practices - Prioritizing culture fit and internal referrals - Differences between bootstrapped companies and venture-backed companies ### 10. Archer's Acquisition by EMC - Negotiations with multiple parties - Adjustments due to differences in company culture - Post-acquisition operational and community involvement changes - Archer's culture ultimately prevailing ### 11. Development of Smart Suite - Inspiration from Hoffman's break and startup investments - Need for a single platform to manage various processes and projects - Native integrations with over 6000 products - Eliminating the need for multiple point solutions ### 12. Data Integration and Management Reporting - Solving the problem of disparate point solutions - Importance of accessible and consolidated data for decision-making - User-friendly and collaborative interfaces for younger users ### 13. Use Case and Customer Experience with AI - Rebranding PTAC's group website focusing on UI/UX, coding, and analytics - Significant cost savings and efficiency improvements within 20 days of implementation ### 14. Future Strategic Goals for Smart Suite - Integrating AI in a non-intrusive and understandable way - Simplifying interfaces for general users while adding features for advanced users ### 16. Rapid-fire Questions and Personal Insights - Book recommendation - Memorable advice - Future traveling aspirations ### 17. Hiring Practices at Archer - Hiring individuals with specific experience levels - Focus on consulting backgrounds - Prioritizing employee referrals for cultural compatibility - Balancing hiring top talent with maintaining company culture This sequence encapsulates the primary and sub-topics discussed in this episode, providing a clear and comprehensive understanding of the content.   Keywords :  software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

The Complete Guide On Implementing Microsoft Bing Clarity: https://itayverchik.com/microsoft-bing-clarity/ In this guide, I show you how to connect Microsoft Clarity to your website. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

In episode #2557, you'll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 7 marketing tools for the rest of 2023.  (00:07) Microsoft Clarity's free CRO Tool to measure website performance.  (00:57) How AdCreative.ai is optimizing paid advertising  (01:31) Motion App's capacity to track creative performance.  (01:51) The Tidio chatbot plugin leveraging AI.  (02:21) How Air.ai could change customer service.  (03:13) Adzooma's role in simplifying marketing.  (04:05) How Magellan.ai provides information on podcasts you might want to support.  (03:20) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2557, you'll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!  TIME-STAMPED SHOW NOTES: [00:00] Today's topic: 7 marketing tools for the rest of 2023.  [00:07] Microsoft Clarity's free CRO Tool to measure website performance.  [00:57] How AdCreative.ai is optimizing paid advertising  [01:31] Motion App's capacity to track creative performance.  [01:51] The Tidio chatbot plugin leveraging AI.  [02:21] How Air.ai could change customer service.  [03:13] Adzooma's role in simplifying marketing.  [04:05] How Magellan.ai provides information on podcasts you might want to support.  [03:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Welcome to our YouTube video on Microsoft Clarity, the game-changing free tool for conversion rate optimization! In this video, we dive deep into the incredible features and benefits that Clarity brings to the table. Say goodbye to expensive alternatives and hello to unlimited traffic, unlimited heatmaps, unlimited team members, and unlimited possibilities for improving your website's performance. Discover how Microsoft Clarity captures real user behavior with session recordings and heatmaps, giving you invaluable insights into where users click, scroll, and engage the most. Uncover hidden opportunities and fix any issues as you watch visitors interact with your site in real-time. With seamless integration with Google Analytics, you can combine behavioral data with powerful analytics, uncovering patterns and trends to enhance your conversion strategy.  But that's not all! Witness the groundbreaking integration with OpenAI's ChatGPT, which generates insightful summaries based on user behavior. Get ready to unlock advanced suggestions for content optimization, headlines, buttons, and calls to action. The possibilities are endless! Join us in this must-watch video as we explore the limitless potential of Microsoft Clarity and how it can transform your website's success. Don't miss out on this disruptive tool that's changing the game in conversion rate optimization. Get ready to optimize, convert, and thrive with Microsoft Clarity – because success should be within everyone's reach. Hit that play button now and embark on your journey to conversion greatness with Microsoft Clarity! ✨✨✨   ----------  

Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit. If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.Resources & LinksConnect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.Mercer says we'd be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it's free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.When 25,000 like-minded nonprofit professionals gather, you know it's going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Most businesses know they have to do some marketing to let potential customers know who they are and what they do while retaining existing business, but this week, we're taking those efforts up a notch. IPCMobile's VP of Marketing, Tolgar Alpagut, joins to explain how. What is attribution mirage, and how is it harder to know where to market? What's the baseline for effective marketing? Is organic or paid posting on LinkedIn better? Are we over-relying on shiny new tools like AI and automation?   #VARValue - What's one thing a VAR or ISV could do in the next few weeks to immediately improve their marketing efforts? (Tolgar also recommends Microsoft Clarity.)   References: Attribution Mirage - Banker Creative Dark Social - SparkToro   TEConnecting with us: Tolgar - Google I/O- Imagen Video and Phenaki text to video Dean - Lawyer used ChatGPT John - Secret Invasion opening credits   Talk to us! Twitter - @TEConnectPod Email - TEConnect@bluestarinc.com Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html Follow BlueStar on LinkedIn - https://www.linkedin.com/company/blue-star/ Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Zebra Intelligent Cabinets Elo 70 Series Displays  

Handling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let's talk about Bing… With 900 million searches a day, Bing is often overlooked when it shouldn't be. In this episode, Daniel, Ciaran and Louise discuss why they think people shouldn't forget about it's family of tools; Bing Ads, Bing Places, Microsoft Clarity and more.

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ClarityCopilot by ClarityChatGPTConnect with Brad on LinkedIn and Twitter Connect with Jon on LinkedInConnect with Ravi on LinkedInMicrosoft Clarity Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Microsoft ClarityGA4 Shopify Slack Group (for report examples, etc)Elevar Headless docShopify GTM Pixel DocElevar's GTM Pixel Details-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming event and/or program these sponsors participate in.  Take it to the next level by building in tracking metrics so you can validate the traffic and exposure they get from your website and the event itself. What you'll learn: → fun ways to highlight your sponsors. → ways your sponsors can help you create content. → new sponsorship opportunities you can create. → critial online data to track. → paying attention on event day feedback. Want to skip ahead? Here are key takeaways: [4:57] Updating your header image. This is the most visible part of your website. You can create scarcity here by only having 1-2 sponsors featured and also get great visibility for your event. [6:08] Have your sponsors write a blog post or create a video. Not only will you have content you can use the feature them but you'll also be able to share on emails and social media leading up to the event. Again giving you another way to talk about it from a different perspective. [8:14] Put your sponsor logos in the footer. This is a great way to combine event sponsorships with an annual option to be in the footer for more eyeballs. [8:57] Create a pop up or slide in. This can lead directly to an event registration page and allow you to create a new sponsorship opportunity. Again another way to encourage people to participate. [10:12] Create an announcement bar. This is above your menu navigation so has great visibility! Again, with limited real estate can be a great option for an added sponsorship opportunity. [11:32] Build a dedicated sponsor page. This can be a page that lists all your sponsors regardless of the events they participate in. It can allow for more information about the sponsor and their personal connection to your organization. [14:15] Track your offline conversations – they are data! Write down things that are happening at the event and feedback you receive so you can use it in your follow-up afterwards to renew sponsors. [16:04] Ensure you have analytics running on your website. Google Analytics and Microsoft Clarity will help you pull data, and pull it year over year so you can show growth. You can also show how people engage with your website. Resources Hotjar Google Analytics Microsoft Clarity Connect with us: The First Click LinkedIn Watch on YouTube: https://youtube.com/ Download our guide - 9 Ways for Non-Profits to Raise More Money Online 

Was wollen deine Website Nutzer? Wie verhalten sie sich auf deiner Seite? Was funktioniert bei dir super und wo ist Handlungsbedarf? All das soll uns Microsoft Clarity nun beantworten.

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You'll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul's website and podcast archivesClick! – Paul's book on CROAttention Insight, Usability Hub – tools for testing designsPollfish – a survey toolHotjar, Microsoft Clarity – heatmap toolsVWO, Google Optimize – A/B testing toolsBDTP S6E3: Measuring the ROI of Email with Claudiu MurariuGet a free copy of Click!This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

W drugiej części naszej mini serii o optymalizacji koszyków zakupowych, zajmiemy się etapem finalizowania zakupu. W tym odcinku podpowiem Ci, w jaki sposób zwiększyć swoje szanse na to, że odbiorca, który dodał produkt do koszyka, zdecyduje się go zakupić. __________________________________Notatki do tego odcinka znajdziesz na blogu: https://mateuszwycislik.pl/finalizowanie-zakupuUmów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/ ___________________________________Wspomniane narzędzia: Microsoft Clarity: https://growthtools.pl/#/item/microsoft-clarity Hotjar: https://growthtools.pl/#/item/hotjar Odcinki uzupełniające: GHPP 39: Jak wykorzystać social proof w biznesie on-line? https://mateuszwycislik.pl/social-proof/ ___________________________________Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter Odkrywaj ciekawe narzędzia growth hackingowe: www.growthtools.plW drugiej części naszej mini serii o optymalizacji koszyków zakupowych, zajmiemy się etapem finalizowania zakupu. W tym odcinku podpowiem Ci, w jaki sposób zwiększyć swoje szanse na to, że odbiorca, który dodał produkt do koszyka, zdecyduje się go zakupić. __________________________________Notatki do tego odcinka znajdziesz na blogu: https://mateuszwycislik.pl/finalizowanie-zakupuUmów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/ ___________________________________Wspomniane narzędzia: Microsoft Clarity: https://growthtools.pl/#/item/microsoft-clarity Hotjar: https://growthtools.pl/#/item/hotjar Odcinki uzupełniające: GHPP 39: Jak wykorzystać social proof w biznesie on-line? https://mateuszwycislik.pl/social-proof/ ___________________________________Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter Odkrywaj ciekawe narzędzia growth hackingowe: www.growthtools.pl Mój Instagram: www.instagram.com/mateuszwycislik.plMój Facebook:www.facebook.com/MateuszWycislikPL

Klient jest zainteresowany naszym produktem, często już nawet zdecydowany na jego zakup, ale z jakiegoś powodu… do sprzedaży nie dochodzi. Co zrobić w takiej sytuacji? Warto prześledzić ten proces i wyłapać ewentualne błędy, które możemy zoptymalizować.Tym postem rozpoczynam mini serię 3 wpisów skoncentrowanych wokół ostatniego i jednego z najważniejszych etapów sprzedaży online, czyli optymalizacji koszyków zakupowych.Ale żeby było co optymalizować, to najpierw odpowiednio dużo klientów musi dodawać nasze produkty do koszyka. Na pierwszy ogień idzie więc temat zwiększania liczby konwersji typu add to cart.__________________________________Notatki do tego odcinka znajdziesz na blogu: https://mateuszwycislik.pl/konwersje-add-to-cartUmów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/ ___________________________________Wspomniane narzędzia: Microsoft Clarity: https://growthtools.pl/#/item/microsoft-clarity Hotjar: https://growthtools.pl/#/item/hotjar Odcinki uzupełniające: GHPP 2: Jak testy A/B mogą zwiększyć Twoją sprzedaż online? https://mateuszwycislik.pl/podcast-ghpp-2-jak-testy-a-b-moga-zwiekszyc-twoja-sprzedaz-on-line/ GHPP 46: Co umieścić na górze strony, by konwertowała lepiej?https://mateuszwycislik.pl/konwersja-strony-www-umiejscowienie-cta/ GHPP 62: 8 pomysłów na testy A/Bhttps://mateuszwycislik.pl/8-pomyslow-na-testy-ab/ GHPP 64: User generated content - czym jest i jak wykorzystać go w biznesie?https://mateuszwycislik.pl/user-generated-content/ ___________________________________Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter Odkrywaj ciekawe narzędzia growth hackingowe: www.growthtools.pl

On this episode, the product manager for Microsoft's newest marketing tool called Microsoft Clarity joins me to discuss how it works and how it can help you get better insights about your website visitors. Get the full show notes here.

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play! User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode. As always, the show ends with passing the baton… Ravi groovily passes over to next week's brilliant guest, Jason Davis. What you'll learn from Ravi Yada 00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada's Brand SERP from Bing03:09 Jason Barnard's Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada's Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis Relevant Content: Digital Marketing Conference - Behavioral Analytics: Stop guessing. Get clarity. by Ravi Yada - YouTubeGrowth Marketing Toolbox - GMT 268: What is Microsoft Clarity? | Growth Marketing ToolboxAI Journal Publication - Understand your customers with Behavioral Analytics - The AI JournalDMEXCO conference - DMEXCO 2019 Trusted Partnership Interview Series: Reprise - Microsoft Advertising This episode was recorded live on video May 24th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play! User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode. As always, the show ends with passing the baton… Ravi groovily passes over to next week's brilliant guest, Jason Davis. What you'll learn from Ravi Yada 00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada's Brand SERP from Bing03:09 Jason Barnard's Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada's Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis Relevant Content: Digital Marketing Conference - Behavioral Analytics: Stop guessing. Get clarity. by Ravi Yada - YouTubeGrowth Marketing Toolbox - GMT 268: What is Microsoft Clarity? | Growth Marketing ToolboxAI Journal Publication - Understand your customers with Behavioral Analytics - The AI JournalDMEXCO conference - DMEXCO 2019 Trusted Partnership Interview Series: Reprise - Microsoft Advertising This episode was recorded live on video May 24th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play! User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode. As always, the show ends with passing the baton… Ravi groovily passes over to next week's brilliant guest, Jason Davis. What you'll learn from Ravi Yada 00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada's Brand SERP from Bing03:09 Jason Barnard's Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada's Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis This episode was recorded live on video May 24th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

► 01:08 — A cosa ti serve controllare l'utente? ► 02:40 — La potenza di Hotjar ► 04:56 — Microsoft Clarity: tutto organizzato ► 09:06 — Dettaglio della sessione di navigazione su Hotjar ► 13:58 — Dettaglio della sessione di navigazione su Clarity ► 18:25 — Le Heatmap su Clarity ► 21:42 — Le Heatmap su Hotjar ► 25:08 — Per analizzare gli utenti è meglio Hotjar o Clarity? ► 27:53 — Consigli utili per analizzare gli utenti ▶️ Guarda il video su https://youtu.be/dWpfcE2Jvd4 Piacere, sono Lorenzo Pinna dal 2010 aumento le Conversioni potenziando l'esperienza utente (UX). Lo faccio per brand internazionali e posso farlo per te! Analizzo la tua UX per potenziare le tue conversioni — Fissa un appuntamento su https://calendly.com/lorenzopinna/analisi_ux Consigli di UX

Need insight into your course pages and platform? Today, Amit and Chris talk about Microsoft Clarity – a (relatively) newcomer on the market that can change everything for your analytics. Links: Apps for AuthorsMicrosoft Clarity

This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai.  We dive into data and analytics - and discuss how we can gain clarity, insights, and actionable information from all the data sources we have on our sites. Google Analytics, Microsoft Clarity, site reports, etc - how do you make sense of all of it? 

In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few minutes, and provide incredible value and insights into your website performance.  

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen to learn all the tools you need to move your accounts in the ripe direction.

Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording. We also talk a little about baby chickens... Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. Measurement Marketing: https://MeasurementMarketing.io LinkedIn: https://measurementmarketing.io/linkedin Twitter: https://measurementmarketing.io/twitter Digital Marketing Masters Podcast: https://hookseo.com/podcast

Want to know how you can analyze the behavior of the visitors coming to your website? Then you need to listen to this episode where I explain Microsoft Clarity. What it is and the benefits of a powerful analysis tool compared to Google Analytics, get all your doubts cleared. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm #SocialMediaTools #WebsiteAnalysis #MicrosoftClarity #UserBehaviour #DigitalMarketing #WebsiteVisitors #SEOTools #WEbsiteAuditTools

In this episode we talk with Jan Koch about identifying areas of your photography site to improve conversions. We discuss Google Analytics, Microsoft Clarity and more. You will also learn about WordPress agencies and how they can help your site.

Updates on free Google and Bing ToolsLet's talk about the tools that have disappeared, and the new tools that are available.Google temporarily disables issue validation in Search Console.They are updating the criteria for the issues provided by the coverage report.And here are a few that have come back:'Request Indexing' is now back in Google Search Console.You can find it under the URL Inspection navigation. Here's Google's announcement.Google Structured Data Testing Tool - Moving to Schema.org in April 2021SEOs were frustrated that Google discontinued the tool, and it seems like Google was listening. SEOs will be able to find a refocused version of the tool on Schema.org by April. In the meantime, I recommend using schema.dev.And there are a few completely new tools available:There is a new crawl stats report in Google Search Console.This discovery was my SEO nerd excitement moment from last month. It's hard to find in the navigation, and you can access your report here, but it's Google log file analysis for your site. SUPER exciting for those that can't get access to their log files regularly. Here's more from Google's announcement.New Bing Webmaster Tools now has free heat mapping. The data is powered by Microsoft Clarity and is free to activate inside Bing Webmaster Tools. It only requires you to add the tracking code to your site. Thanks for listening. Come back tomorrow for another SEO tip.

Stay up to date on the new tools inside your search engine accounts. Learn more in today's SEO tip.

Thanks for checking out The UP Podcast! In the twenty-fifth episode we cover:Dataverse, Dataverse and more DataverseTerminology changes Bot Framework Composer for Power Virtual AgentsMegan starts her Microsoft Clarity blog/video seriesParrots and Christmas musicals!Check out the full show notes:https://theuppodcast.com/podcast/episode-25-introducing-dataverse-no-more-cds-or-project-oakdaleIf you enjoyed this episode, we'd love to know! All reviews are appreciated and help us reach a wider audience:⭐ https://up.theuppodcast.com/reviews ⭐

This week, we have: Google came out with a video, explaining how the search engine works. Apple and Google are under scrutiny from the NY Times. Here is a very cool list of SEO add ons for Google Sheets. A Reddit user is creating post automatically with Open AI GPT3. Citizen Browser is an interesting initiative to monitor fake news and social media. Another initiative is the study about the impact of fake news and bots in the upcoming US Presidential Elections. Microsoft Clarity is a new web analytics free tool. Alphabet Inc.; quarterly report shows a 14% increase year to year. Google Passage Indexing might be leveraging BERT, a Machine Learning algorithm. Google Quality Raters Guidelines gets an update.   As always, this is only my opinion. Please don't hesitate to share your point of view on the topics covered in this video.   I never take for granted the time you spend to watch our content.   --- The program of the SEO Conspiracy Podcast is the following:   Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones;    Tuesday ➡ Your fix of Alternative SEO News. I'm reviewing every important news about the Search/Digital Marketing industry from the week before;   Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;   Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;   Friday ➡ Q&A. I have tons of questions in stock, asked by my students and clients.  To start off the series, I will dig into this pool of SEO and Digital  Marketing related questions. To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I'm giving out everything for free);   Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.   I want to help you achieve better results; I don't want to hold back anything.  I've always been known to lay it all out like it is.   There is way too much BS talk in the SEO industry. Let's cut throughout the noise to have a real conversation.   Thank you very much for watching Laurent Bourrelly https://www.seoconspiracy.com/   ----------- Laurent's Stuff : https://www.topicalmesh.com/ https://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Dixon's Stuff:  https://dixonjones.com/ https://majestic.com/ https://inlinks.net/   ----------- SEO Conspiracy Social Media  : - Podcast: https://www.podcastics.com/podcast/seoconspiracy/ - Facebook: https://www.facebook.com/seoconspiracy/ - Instagram: https://www.instagram.com/seoconspiracy/ - Twitter: https://twitter.com/seoconspiracy   #SEO #Google #DigitalMarketing