Podcasts about crm marketing automation

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James' journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention.

We have some much fun; we decided to do it again… because we've had a lot on our minds… so today we're talking about a few more marketing things that have been bugging us lately, from metrics to track to low-hanging fruit that businesses just don't seem to take advantage of. I'm going to start with a quote from Neil Patel: “I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new page. CRO: As a general rule of thumb, A/B testing should be done on pages that have at least 1,000 visitors per month to achieve statistically significant results. Paid Media: To see significant results from paid media campaigns, businesses should typically invest a minimum of a few thousand dollars monthly.”​ Here are the questions we'll answer in this episode: What are the top 10 things to consider with creating an offer designed to increase sales rapidly? What types of offers are most effective at driving sales? Why should every small business use a CRM/Marketing Automation system? Why do too many small businesses skip developing a marketing strategy, and how does this hurt their businesses? Why do small businesses of any size need a marketing strategy? What percentage of annual revenue should a small business plan on investing in marketing and why? Why do most small business marketing initiatives fail?

Welcome to the third episode of our series on "Marketing Things That Bug Me". In this episode, we'll be discussing various marketing strategies and tactics that can help businesses drive sales and engagement with their customers. Our Marketing Guides For Small Business will share their personal experiences and insights on referral marketing, SMS marketing, email marketing, social media marketing, user-generated content, quizzes, and creating offers to increase sales. First, we'll discuss how businesses can create a referral marketing program to incentivize their customers to refer their friends and family. Then, we'll dive into which marketing channels perform the best when it comes to driving sales - SMS, email, or social media marketing? Next, we'll cover good metrics to track for email marketing and which metrics are misleading and should be ignored. We'll also explore strategies that businesses can use to encourage user-generated content, as well as the best ways to use quizzes for marketing purposes. We'll then discuss the top 10 things to consider when creating an offer designed to rapidly increase sales and which types of offers are most effective at driving sales. Lastly, we'll talk about why every small business should use a CRM/Marketing Automation system to manage their customer data and streamline their marketing efforts. Whether you're a marketer or a business owner, this episode will provide you with valuable insights and practical tips to help you improve your marketing strategies and drive more sales. So, let's dive in and discuss all the marketing things that bug us!

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Dennis Kelly, CEO and co-founder of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results from direct mailing activity and connects such campaigns to CRM and marketing automation systems to accelerate the way online marketing connects with offline marketing.  With expertise building VC-backed businesses and self-financed businesses, Dennis is a 6 times entrepreneur with the companies he built. He exited 4 of these businesses to larger corporations. Postalytics has grown fast with no VC investment and today is scaling in the US and Canada with an aspiration to come to Europe. During the podcast, the pair cover 1) Dennis' lessons on building VC-backed and self-financed businesses, 2) what PLG (Product-led growth) means, 3) why every business needs to learn a little bit about PLG and 4) Postalytics' proposition and roadmap to success. KEY TAKEAWAYS I grew up on a farm where my family and I worked very hard and were entrepreneurial in trying to make extra money. I'd reach out to neighbors and people in the community to offer my services and help them with whatever they needed doing. Some of those lessons apply today, such as... not being afraid to knock on someone's door, telling them what you're doing and how you can help them.  Postalytics is a direct mail automation software tool designed to solve three big problems with the direct mail marketing workflow. This legacy marketing channel has been around for many years and is still very useful and successful, but it hasn't had much technology applied. We've taken some of the best practices from digital marketing and combined them into a software tool that enables marketers to deploy direct mail campaigns in minutes rather than weeks rapidly. We connect direct mail – a physical channel where a printed piece of paper is sent through the postal service – to the marketing tech stack (CRM, CDP), which drives and accumulates knowledge of what happens in a direct mail marketing campaign through Postalytics. Similar to how all digital marketing channels are driven from central locations. We've created a method of assigning a unique QR code to each recipient of a piece of mail. The opportunity is to use that physical piece of paper that offers you something while holding it and drive them to your website through the QR code – which everybody is comfortable with now. BEST MOMENTS ‘Each time you participate in the design and launch of a startup, there's always tremendous learnings you can take away from that experience.'‘One of the challenges with any offline marketing channel is measuring what is successful and who is/isn't responding. We've created some proprietary methods of measuring both the delivery of the mail and who's responding and where they are going on your website.'‘It's impossible for the QR codes to be manipulated by a third party because each one is unique and fully encrypted.'‘The cost of creating a highly scalable, high-performance platform in the cloud has plummeted. You can do so without spending a huge amount of money. Our business model allows us to capture customers without a tremendous capital outlay. We didn't need to raise much money to get this business off the ground. Once the business got going, it became self-sustaining.' ABOUT THE GUEST Denis Kelly is CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results, and connects it to CRM/Marketing Automation.  Postalytics evolved out of Boingnet, a software tool used by direct mail service providers and agencies to provide landing pages and email campaigns that complement personalized direct mail. I was co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts, and Georgia. The company was acquired by Go Wireless in October 2011. Before Wireless City, I was CEO at Adesso Systems, an enterprise mobility software company. Previously, I was CEO and Co-Founder of Adjoin Solutions, Inc., an early Web Services Management market leader. Adjoin was acquired by Computer Associates in July 2003. Before founding Adjoin, I was VP of Web Services at Palm (PALM), leading the Palm.net wireless business, the MyPalm web and mobile portals, and other Palm web properties. Previously, I was COO & Co-Founder of AnyDay.com (sold to Palm), headed sales for Achieve Healthcare, the largest provider of enterprise software and services to the post-acute healthcare industry. And COO at Genesis Business Systems (sold to Achieve). Dennis holds a BA in economics from Colgate University. I build companies, typically having something to do with technology. My role typically spans product development, sales, marketing, finance, and HR. I started life as a sales guy, spent time building products, and running data centers, have been CEO of venture-backed startups, and have built self-financed businesses. LinkedIn: https://www.linkedin.com/in/dennisjohnkelly/   ABOUT POSTALYTICS With automated direct mail marketing, marketers use Postalytics to stand out from their competitors. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with HubSpot, Salesforce, and other CRM/Marketing Automation tools enables direct mail to look, act and feel like a digital marketing channel that happens to produce trackable postcards and letters. Website - https://www.postalytics.com/  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.comThis show was brought to you by Progressive Media

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers' inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features. Dennis Kelly is the CEO of Postalytics, a rapidly expanding software firm that automates direct mail marketing, tracks performance, and links it to CRM/Marketing Automation. Boingnet, a program utilized by direct mail service providers and agencies to offer landing pages and email campaigns that supplement individualized direct mail, gave rise to Postalytics. In this episode, Dennis talks about Postalytics and digital marketing along with some advice that will definitely help anyone on any type of business. Resources Postalytics Official WebsitePostalytics Facebook Dennis Kelly LinkedIn

Inspirational stories plus practical takeaways from the entrepreneurship world. Today we have with us Dennis Kelly, the founder and CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation.Dennis was also co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. He's started many more startups and sold them as you'll hear in this episode.We hope you enjoy the episode and don't forget to share it with others. You can learn more at:Our Website:http//www.entrepreneurshandbook.co.Dennis' LinkedIn:https://www.linkedin.com/in/dennisjohnkelly/Dennis's Twitterhttps://twitter.com/djkelly1?lang=enPostalytics website:https://www.postalytics.com/  Keynotes:Introduction (0:00)Growing up on a farm (00:54)A natural (3:22)Lessons learned (4:45)When you are right about the next big thing (6:56)Talking about the transition from a small to a bigger firm (8:50)The one with the biggest impact (13:55)Having full control (18:10)Postalytics (19:46)When customers knock on your door (26:00)Keeping motivated (28:35)A long road map for Postalytics (31:21)Reinvesting and marketing strategies  (32:51)Adjusting the marketing message (35:16)Talking with customers (37:20)Dealing with imposter syndrome (39:08)A higher return on investment (40:39)

Our guest on the podcast today, Lauren Kennedy, explains how to set up your CRM's marketing automation. Lauren is founder and Chief Marketing Nerd at Coastal Consulting (www.CoastalConsulting.co), which focuses on helping B2B companies develop and implement processes, automation, and personalized communications using HubSpot and Salesforce. If you want to learn more about CRMs, how to use them to maximize leads/conversions, how to smooth-ify the effective hand-off to operations, up-sell, and use systems like Hubspot to better retain clients, you don't want to miss this interview. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

Episode 106Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he's grown his business and offer us some tips to be successful in the ecommerce industry. Learn from Dennis how to get more reviews and customers for your business![00:01 - 04:31] Opening SegmentLet's get to know Dennis KellyHow Postalytics turned into a fast-growing company[04:32 - 14:44] The Best Time Be An EntrepreneurDennis talks about his fears when he decided to pursue entrepreneurshipHere's how he overcame all of themWhy Dennis thinks that entrepreneurs should start youngSome sacrifices will also be madeWhat aspiring entrepreneurs should realize about fears[14:45 - 24:16] Why Dennis Invested in a Declining BusinessDennis tells us this story about selling a companyThe importance of digital calendars according to DennisHe explains how direct mail was the predecessor of ecommerce[24:17 - 34:17] Generating Leads From PostalyticsHow entrepreneurs can leverage Postalytics for lead generationWant some Amazon refunds? Check out GetidaPromo code: FTM400Here's a sneak peek on the backend of Postalytics[34:18 - 47:42] How to Generate More Sales How to get customers to bite your upsell and cross-sell offersIncrease your conversion rates by following these tips from DennisProduct launches can also benefit from direct mails and here's howHow much should you allocate for direct mail? [47:43 - 51:41] Closing Segment Know more about Dennis in the Fire RoundConnect with Dennis!Links belowFinal words Tweetable Quotes:“As a startup person, I think you always have fears and you have to become comfortable with them. They're a part of you. They're not something you can just ignore.” - Dennis Kelly“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis KellyResources mentionedBook: A Soldier of the Great WarEmail dennis@postalytics.com to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

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Understand what is working and what's not so you can do more of what is. Tie Marketing Campaigns to Revenue CampaignHub connects your Marketing Campaigns, Leads, and Contacts to dollars. Prove exactly how much Opportunity Value and Revenue your Marketing campaigns are driving. Visit Us:- https://www.salesdirector.ai/solution-marketing/

Necessary Blackness sat down with seasoned copywriter Maria Lloyd to discuss her latest book, Words Are Wealth: A Beginner's Guide To Writing Profitable Copy For Email Marketing & Facebook Ads. Whether its Email Marketing or CRM Marketing Automation, Maria helps to make it simple The post Necessary Blackness Ep: 133 Interview w/ Maria Lloyd appeared first on Elementary Genocide.

If you've ever thought of starting a plugin business or if you have one right now, you might be wondering how you can grow a plugin business into a sustainable AND successful venture.In this episode of PressThis, we interview Adrian Tobey of the popular CRM & Marketing Automation plugin Groundhog. Adrian talks about his strategies for pricing, retention, lead generation, and controlling costs within the context of a plugin business.If you're thinking of starting a plugin business or grow your existing plugin business, don't miss this episode of PressThis now

Episodio 50 - 12 componentes para el trabajo colaborativo En el Episodio 49 menciono la diferencia entre el trabajo remoto y el trabajo colaborativo. En este episodio menciono los 12 componentes tecnológicos para tener un ecosistema de colaboración en proyectos de CRM y Martech y en la ejecución de campañas tanto con recursos que trabajen remotamente o en sitio. Igualmente, menciono la transición de Solvis de Slack, Asana, Google (Docs, Gmail) a Office 365, Teams, Jira, Harvest, Zoom, LastPass, Jira Desk y otros, y luego a Zoho Meetings, People, Project, Sprint, Vault, Desk. Los 12 componentes son: - Herramientas de Manejo de Proyectos - Manejo de Documentos - Chat y Mensajes - Manejo de Grabación y Repositorio de Videos - Online Meetings (Teleconferencia/Llamadas telefónicas) - Calendario - Email - Repositorio de Desarrollo y Programación - CRM - Marketing Automation, Marketing Cloud y Redes Sociales - Herramientas de Martech y Content Management - Herramientas de Soporte, Portales, FAQs, Knowledgebase SoundCloud: bit.ly/2LbVEXj Spotify: spoti.fi/2ULXVbm iTunes: apple.co/2GUZgJa www.jesushoyos.com www.solvisconsulting.com www.cx2advisory.com

Wes Schaeffer is an avid storyteller, author, sales keynote speaker, podcast host, marketing expert, and CEO of The Sales Whisperer. He and his team help businesses close B2B sales faster, easier, and at a predictably scaleable margin. A proven inbound marketing, CRM, and sales guru, Wes has never earned less than $100,000 since 1998 but continuously strives to achieve increasingly impactful goals. He drove sales in management positions for NetTest, ClearCube Technology, and Egenera. Then, took on the role of Director of Inbound Sales and CRM Marketing Automation at X2 Technologies followed by the Territory Sales Manager role at EXFO. In 2006, he stepped out on his own to launch The Sales Whisperer which is still going strong almost 14 years later. Wes is also the author of five books, “The Definitive Guide to InfusionSoft”, “It’s Takes More Than a Big Smile, a Good Idea, and a Twitter Account to Build a Business that Lasts”, “The Sales Whisperer Way,” “Qualified Leads Have PAIN,” and “Lead Nurturing Best Practices.” On this episode of Sales Secrets From The Top 1%, Wes explains his top secrets to sales success and how to start implementing them in your career immediately!

The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual. Ontraport comparison grid: https://ontraport.com/tools/software-comparisons/infusionsoft Infusionsoft: https://keap.com Great writeup on platform comparisons from Wes Schaeffer, The Sales Whisperer: https://www.thesaleswhisperer.com/blog/ontraport-vs-infusionsoft/ (Note: Wes also has a quiz here that's good: https://info.thesaleswhisperer.com/best-crm-quiz) --- Want to talk more about automation and business growth strategies? FREE CALL: https://chaosmap.com/talk  

Bienvenidos a un nuevo episodio de Marketing Hack Show, en este episodio hablamos con Miguel Ángel Narvaez sobre diferentes tecnologías de Marketing (Martech en Estados Unidos). En este episodio vas a escuchar sobre: CRM Marketing Automation la adopción que han tenido las empresas y qué viene en los siguientes años para las empresas. Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, también síguenos en redes sociales como Marketing Hack Show y darnos feedback sobre los episodios ;)  

In this podcast, Henry Eckerson and Stephen Smith discuss the movement to operationalize data science. Smith is a well-respected expert in the fields of data science, predictive analytics and their application in the education, pharmaceutical, healthcare, telecom and finance industries. He co-founded and served as CEO of G7 Research LLC and the Optas Corporation which provided the leading CRM / Marketing Automation solution in the pharmaceutical and healthcare industries. Smith has published journal articles in the fields of data mining, machine learning, parallel supercomputing, text understanding, and simulated evolution. He has published two books through McGraw-Hill on big data and analytics and holds several patents in the fields of educational technology, big data analytics, and machine learning. He holds a BS in Electrical Engineering from MIT and an MS in Applied Sciences from Harvard University. He is currently the research director of data science at Eckerson Group.